How to open a sewing production for children's clothing. Business plan for sewing children's clothing

Often, seamstresses who previously accepted orders at home open workshops and even entire production facilities. This business is a very profitable activity, since such products are constantly in demand among customers. In this article we will consider a business plan for clothing production, advantages and disadvantages.

If you are thinking about opening a sewing workshop, then keep in mind that there is high competition in this area. In addition, sewing requires a large investment of start-up capital. Initially, you will be faced with serious expenses for renting premises, purchasing equipment, materials, raw materials and hiring workers. The payback period for investments is quite unpredictable. Everything is individual and depends on your personal strategy and the market situation.

When starting a sewing business from scratch, specialize in the production of specific products. An excellent option would be children's winter overalls or elegant dresses for girls - things that are made from a certain material and are popular with buyers. This is the optimal operating strategy.

Business plan for sewing clothing production: advantages and disadvantages

In the table below, we consider the advantages and disadvantages of opening a sewing production company that produces clothing for adults and children. It can be noted that the main target audience is people who have a need for elegant clothes, or who may not fit standard clothing sizes due to their build.

Here are some government statistics on clothing purchases. The leader is the Central Federal District (~50%) and, in particular, Moscow (~40%). Retail turnover of clothing in St. Petersburg amounted to ~3%. It is most effective to open a studio in the Central Federal District in Moscow, since this is where the greatest demand for purchasing clothes is. The lowest profitability will come from the clothing business in the Far Eastern and North Caucasus districts.

Regions are leaders and outsiders in the purchase of clothing (data from Gomkomstat)

Business registration

At the first stage, the sewing workshop is registered as a legal entity. To do this, choose one of two organizational forms: LLC or individual entrepreneur. When registering as an individual entrepreneur, the following package of documents is submitted to the tax authorities:

• receipt of payment of state duty in the amount of 800 rubles;
• application in form P21001, certified by a notary;
• when maintaining accounting records under the simplified taxation system, an application (form 26.2-1) is submitted for the transition to the simplified tax system;
• a copy of all pages of the Russian passport.

The provided set of documents is reviewed within 5 working days. After this period, the tax office makes a decision. In case of a positive outcome of the case, the individual entrepreneur is issued:

• extract from the Unified State Register of Individual Entrepreneurs;
• main state registration number of an individual entrepreneur (OGRNIP);
• notifications confirming the registration of an individual with the tax authority and the territorial branch of the Pension Fund;
• Rosstat certificate with a list of statistics codes provided to the organization.

At the next stage, a company seal is made (costs from 500 rubles), and a bank account is opened (this is completed within several working days and requires a cost of about 2,000 rubles).

When choosing an LLC, a different set of documents is submitted to the tax office. It will include:

• application completed on Form 11001;
• a decision on the creation of a legal entity (if it has one founder) or a protocol on its opening (if there are several founders);
• LLC charter;
• receipt of payment of state duty 4,000 rubles;
• passports of all founders (or copies certified by a notary);
• application in form 26.2-1 about the transition to the simplified tax system (if accounting is supposed to be conducted using this system).

The tax office examines the documents and makes a decision within 5 working days. If the answer is positive, the founders of the LLC are issued:

• extract from the Unified State Register of Legal Entities;
• registration certificate;
• charter;
• certificate of registration of the LLC with the tax authority;
• notifications of registration with the Pension Fund of the Russian Federation and the Territorial Compulsory Health Insurance Fund;
• certificate from Rosstat with statistics codes assigned to the organization.

According to current legislation, the authorized capital of a limited liability company being opened should not be below the minimum limit of 10,000 rubles.

After receiving approval from the tax authorities, they register with the Pension Fund of the Russian Federation, Rosstat and the Social Insurance Fund. This usually takes several days. Then, within two days, the stamp is made and a bank account is opened. These procedures will take approximately three days.

For clothing production, the following OKVED codes are selected::

• 18.2 – sewing textile clothing and accessories;
• 18.21 – creation of workwear;
• 18.22 – sewing outerwear;
• 18.24 – other clothes and accessories.

In accordance with current legislation, permits from the fire service (Gospozharnadzor) and Rospotrebnadzor are obtained to conduct activities.

Search for premises to rent

When drawing up a business plan for a clothing production, first determine the premises in which it will be located. The dimensions of the room directly depend on the planned scale of work. For example, for daily sewing of about 100 items of clothing, you will need a workshop measuring 70 m2 or more. Thus, the area of ​​the rented premises is directly proportional to the number of embroidered products.

It is better to open a sewing workshop in the industrial zone of the city. In this case, we are looking for a larger workshop at an affordable price. Before signing a lease agreement, make sure that the premises meet the requirements of the sanitary and epidemiological station and other supervisory authorities.

Sewing is easy to organize at home. In this case, equipment for performing sewing operations is installed in the home of each seamstress. The following organizational process results: one seamstress prepares the patterns, another sews them, and the third processes the edges of the products. There is no rent in this case, since a specialized workshop is not needed.

In order for a premises to comply with the requirements of the State Fire Supervision Authority, it must have a fire alarm and fire extinguishing equipment (fire extinguishers).

Sewing shop equipment

Before opening a sewing business, take into account the need to purchase specialized equipment in your calculations:

• overlock;
• sewing and cutting machines;
• steam generator;
• wet and heat treatment plants;
• automatic machine, loop take-up and button machine;
• cutting knife and cutting equipment;
• interoperative tables;
• Supplies.

The total cost of purchasing equipment will be about 250,000 rubles. This is not an exact figure; the specific amount is estimated based on the volume of production, the number of employees and the area of ​​the workshop. To purchase accessories and fabrics you will need approximately 50,000 rubles.

Recruitment of personnel for a sewing workshop

The success of a clothing business depends on the skill level of the employees working in it. Therefore, personnel should be selected carefully. Hire experienced employees with graduate degrees. Their politeness and communication skills are also important.

If there is a lack of funds to staff a highly qualified staff, hire several experienced specialists and novice workers. There is a high probability that, having gained experience and knowledge in the workshop, they will continue to work for you in the future.

Consider the form of remuneration as follows: a percentage of revenue is added to the fixed salary. This will stimulate staff to work more efficiently. At the initial stage, you will only need seamstresses, but as the pace of production increases, hire other workers: fashion designers, seamstresses and order takers.

Starting a sewing business

Start your business with advertising and promotion. It is important to create a base of regular customers as quickly as possible. Sell ​​your products in stores, stalls and markets. Remember that business success is guaranteed only if you start producing quality products. And customers, convinced of the excellent quality of the goods, will come to you again for new purchases.

There are many suppliers of raw materials on the market. Find the manufacturers you are interested in on the Internet or at wholesale stores. Try to enter into contracts with them directly, this will avoid additional production costs.

Communicate more with those who have already started a sewing business. Let them become your mentors. If you don’t have such people around you, then watch interviews on YouTube or the Internet, where successful entrepreneurs share their experiences. This will allow you to avoid many mistakes when starting a business.

Business plan for clothing production: project risks

The main risk (marketing) is the search for orders. Success in the clothing business will depend on the number of orders.

The second risk (organizational) is the organization of production and order execution. Properly organizing production, drawing up plans and monitoring their implementation is the main task of a manager in this matter.

Interview “Clothing business” (entrepreneur Pavel Sikin)

In an interview with Pavel Sikin, an entrepreneur with 15 years of experience, 5 of them as the owner of a successful sewing business. Expert in the development of various sewing enterprises: from tiny workshops to garment factories. Pavel actively shares his experience on the website http://svoya-shveyka.ru. We recommend visiting it.

Assessment of the attractiveness of a business by the magazine website

Business profitability	(3.0 out of 5)	Business attractiveness 3.0
Project payback	(3.0 out of 5)
Ease of starting a business	(3.0 out of 5)
The clothing business is a highly profitable, but at the same time competitive business. The key success factor is advertising and promotion of your sewing workshop. It is important to identify the most effective source of advertising (for example, partnerships with sales agents) and concentrate on it.

The domestic clothing market is overflowing with products from Chinese, Turkish and Polish manufacturers. However, these products are not always characterized by acceptable quality: the parameters of the models do not correspond to figure standards, the size range differs from the generally accepted one, and the quality of tailoring leaves much to be desired. In this situation, buyers are increasingly paying attention to affordable and high-quality products made in local factories.

When drawing up a business plan for clothing production, you need to determine for which consumer the products will be intended. At the initial stage, an entrepreneur should definitely not compete with well-known world brands and focus on a wealthy audience spoiled by the attention of designers - it is better to give preference to the middle segment, in which for the buyer the quality of an item is much more important than the inscription on the tag.

Business Features

An entrepreneur who creates even a small production must understand that this area requires serious training and knowledge of the specifics of the industry. The reason is that many tailors who have successfully implemented the ideas of a sewing business at home or who have experience working in an atelier move to the next stage of development and open their own private factories. To compete with such workshops, you need to have not only organizational, but also creative abilities.

Another important factor is specialization: it is quite difficult to cover even three or four areas within a small enterprise. In addition, when producing heterogeneous products, productivity suffers greatly: seamstresses, forced to constantly switch between operations of different types, cannot concentrate on work and ensure the proper speed of technological processes. Therefore, before launching a workshop, you need to conduct a qualitative study and determine what is best to sew: a sewing business will be profitable only if you focus on the most popular types of products.

There are two main production models that an entrepreneur can successfully combine when developing a business concept. The first involves work to order: the company is approached by designers and companies that are developing a new product, but do not have the available capacity to manufacture it. In this case, products are released under a third-party brand, which eliminates the cost of promoting it and allows you not to think about sales channels.

When implementing the second model, the enterprise goes through a full cycle, starting with the development of new products and ending with their sale under its own brand. An entrepreneur who chooses this path must clearly understand the quantitative and qualitative composition of the target audience, to attract which it is necessary to regularly conduct marketing activities. In this case, the attention of potential buyers can be focused on the following factors:

• Quality. The owner evaluates the quality of the item based on many criteria, paying attention to the fabric, threads, accessories, fit, behavior during washing and ironing. It is believed that high-quality clothing should be beautiful, practical and reliable at the same time;
• Price policy. The price of a thing must correspond to its quality - no one will buy expensive consumer goods, but high-quality clothing cannot be cheap either. Unreasonable deviations from the market price most often cause doubts and suspicions among consumers;
• Demand. You shouldn’t get too carried away with the release of exclusive or elite designer models - people buy simple things much more often: a shirt, skirt, jeans or underwear.

Production technology

The process of organizing a clothing business must take place in accordance with generally accepted technology for industrial production of clothing, including the following stages of product creation:

1. Design. The fashion designer develops sketches of the future product, selects the type of fabric, accessories and colors;
2. Construction. Based on sketches, the designer develops drawings, determines the dimensions of parts, and then creates patterns and technical documentation;
3. Open it up. Next, the cutter gets to work. Using patterns, he transfers the details of the product onto the fabric and cuts them out using scissors or cutting units;
4. Sewing. Seamstresses finish the edges and then sew the pieces together according to the instructions. At this stage, two methods of labor distribution are used: in the first case, each master sews the product completely, from start to finish, while in the second, the seamstress performs one or two simple operations, and then passes the semi-finished product further along the conveyor;
5. Finishing. Operators of auxiliary mechanisms sew buttons, zippers, install rivets and complete the finishing of the product;
6. Package. A quality control employee checks the product for compliance with quality requirements, attaches tags to it, and then transfers the product to the warehouse.

Business registration

Entrepreneurs working from home usually do not pay attention to the issues of registering an enterprise and draw up business plans for sewing studios without taking into account tax payments. However, larger-scale production, which employs hired workers, must be legalized. This procedure consists of several simple steps:

1. Submitting an application in the prescribed form to the Federal Tax Service;
2. Registration with tax authorities;
3. Choosing an appropriate taxation system;
4. Registration in the Pension Fund and the Compulsory Medical Insurance Fund;
5. Concluding agreements on the rental of industrial premises, pest control, garbage removal, recycling of fluorescent lamps and washing of work clothes;
6. Obtaining work permits from the SES and State Fire Inspectorate;
7. Manufacturing of company seals;
8. Opening a current account.

Businessmen registering a small workshop can choose one of the available forms of ownership - individual entrepreneur or LLC. Before you start a sewing business from scratch, you should study the differences between them and choose the most suitable option:

Comparative characteristics of forms of ownership

Form	IP	OOO
State duty	800 rub.	4000 rub.
Application for registration	form P21001	form 11001
Application for transition to the simplified tax system or UTII	+	+
Minutes of the meeting on the creation of the SPD	–	+
Copies of passports	+	+
SPD Charter	–	+
Owner's insurance premiums	+	–
Authorized fund	–	10,000 rub.
Number of owners	one owner	up to 50
Profit distribution	optional	dividends
Registration in funds	when hiring workers	Necessarily
Limits of owner's responsibility	personal property	LLC property

Workshop premises

When looking for a place to locate a workshop, entrepreneurs have to explore dozens of options: creating a sewing business involves using a well-lit, heated room with comfortable conditions for workers. Therefore, mini-factories are often opened on the basis of old administrative buildings, closed kindergartens and schools: the main requirement is the presence of a spacious hall for arranging the production area, as well as several smaller rooms - here you need to equip administrative offices, a bathroom, a dining room and a warehouse.

The location of the enterprise does not affect its status: preference should be given to suburbs, industrial zones and residential areas with low rent. Before organizing a sewing business, you must make sure that the production is accessible by transport - otherwise, the entrepreneur will have to buy or hire a bus for daily transportation of employees.

The business plan for a small sewing workshop with a monthly turnover of 1.7–2 million rubles should include the rental or purchase of premises that meet the following requirements:

Sufficient area. The area standards for each seamstress are 4–6 m² when producing products from light fabrics, and 7–8 m² when sewing outerwear. It is also necessary to allocate space for passages, install auxiliary equipment, and organize a workplace for the fashion designer and cutters. The final layout of the 210 m² room will include:

• Production area for ten seamstresses - 100 m²;
• Cutting area - 25 m²;
• Ironing space - 15 m²;
• Fashion designer's office - 15 m²;
• Office of the director and accountant - 13 m²;
• Rest and meal room - 20 m²;
• Warehouse - 20 m²;
• Bathroom - 2 m²;
• Electricity supply. The total power consumed by sewing equipment of a workshop of the specified sizes can reach 18 kW. In addition, some machines require connection to a three-phase line with a voltage of 380 V;
• Water supply. According to hygienic requirements, the room must be connected to water supply and sewerage lines;
• Lighting. Working with a sewing machine requires high precision operations and good coordination of movements. Therefore, the illumination at the desktop level should not be lower than 750 lux. For local illumination of the working area, LED or fluorescent lamps are additionally used;
• Microclimate. For this type of work, the room temperature in winter should be between 19–25°C with a maximum humidity of 75%. In summer, an increase to 27°C is allowed with a humidity of 55–60%. In any case, the air flow speed should not exceed 0.2–0.5 m/s.

sewing machines

When developing a business plan for a sewing workshop with calculations, an entrepreneur may be faced with a huge variety of existing types of equipment: each manufacturer has more than a dozen types of overlockers alone. To draw up the correct specification, you should select in advance the main profile of the enterprise: sewing leather jackets requires a slightly different set of machines than sewing bed linen.

Before opening a sewing business, you should also purchase various racks for fabric, threads and scraps, brackets for patterns and hangers for finished products, and arrange workplaces for a manager, accountant and fashion designer.

Sewing shop equipment

Name	price, rub.	Quantity, pcs.	Cost, rub.
Production
Straight stitch sewing machine	19800	6	118800
Knitting sewing machine	20300	3	60900
Hemming sewing machine	28500	1	28500
Overlock	33500	2	67000
Riveting machine	40700	1	40700
Loop machine	68600	1	68600
Button machine	40100	1	40100
Accessories for machines (needles, belts, presser feet)	–	–	5000
Sewing machine table	2800	10	28000
Overlock table	2800	2	5600
Interoperational conveyor	6200	8	49600
Table for additional equipment	3600	3	10800
Basket for finished products	2500	10	25000
Dummy	4700	2	9400
Ironing system	40600	1	40600
Steam generator	6500	1	6500
Clothes rack	2500	10	25000
Ironing press	15600	1	15600
Warehouse rack	3500	5	17500
Packing table	2500	1	2500
Ceiling lighting	1200	10	12000
Sewing machine light	1350	15	20250
Air conditioner	35000	1	35000
Cutting shop
Cutting table 1.8x4 m	34500	1	34500
Tailoring tools	–	–	5000
Bracket for patterns	8500	1	8500
Rotary knife	15600	1	15600
Fabric rack	3500	2	7000
Ceiling lighting	1200	6	7200
Fashion designer's workplace
PC or laptop	18000	1	18000
Printer for printing patterns	8000	1	8000
Dummy	4700	2	9400
Ceiling lighting	1200	4	4800
Table lamp	1500	1	1500
Work table	3500	1	3500
Chair	1100	2	2200
Stationery	–	–	1000
Office
Director's PC	18000	1	18000
Accountant's PC	18000	1	18000
MFP	10000	1	10000
Telephone set	1500	2	3000
Network router	2000	1	2000
Internet access line	1000	1	1000
Ceiling lighting	1200	4	4800
Table lamp	1500	2	3000
Air conditioner	16000	1	16000
Work table	3500	2	7000
Chair	1100	4	4400
Stationery	–	–	3000
Utility rooms
Ceiling lighting	1200	4	4800
Dining table for staff	2000	4	8000
Chair	900	16	14400
Bathroom set	15000	1	15000
Microwave	4500	1	4500
Electric kettle	1400	1	1400
Personal locker for clothes	3300	15	49500
Total:			1046950

Staff

Sewing production requires high team coordination: in the technological process there is a close relationship between workers, so a failure at any stage can lead to a sharp decrease in the productivity of the entire enterprise. Personnel must be selected very carefully, taking into account not only professional, but also personal qualities of employees - responsibility, commitment, diligence. The business plan for a small sewing enterprise involves hiring:

• A fashion designer who creates new products and patterns for them;
• A technologist who develops assembly maps and sequences of operations, as well as controls the process of their implementation;
• Cutters who cut out parts of fabric products according to patterns;
• Seamstresses with experience in handling different types of machines;
• Operators of overlock machines, button, rivet and buttonhole machines;
• Specialists working with ironing equipment;
• Administrative staff.

Thus, when developing a business plan for clothing production with calculations, the following staffing table should be included in its composition:

Workshop staffing table

Name	Rate, rub.	Qty	Amount, rub.
Technologist	30000	1	30000
Seamstress-motor operator	25000	10	250000
Auxiliary Equipment Operator	25000	2	50000
Cutter	28000	2	56000
Ironing shop worker	20000	1	20000
Fashion designer	30000	1	30000
Cleaning woman	15000	1	15000
Mechanic at ½ rate	10000	1	10000
Storekeeper	10000	1	10000
Accountant	20000	1	20000
Payroll tax	–	–	147300
Total:			638300

According to sanitary requirements, all employees who have direct contact with products must keep their medical records up to date, undergo regular preventive examinations and get vaccinated.

The piecework wage system for seamstresses deserves special attention. The amount of remuneration is calculated based on industry time standards: for example, 21 minutes are allocated for the production of a men's shirt. With an expected monthly salary of 25,000 rubles, the cost of a working minute is 2.37 rubles: thus, a seamstress receives 49.77 rubles for sewing one product. It should be noted that when determining the amount of remuneration, you cannot use the data given in the business plans of sewing studios for small businesses: in individual production, slightly different time standards are used, exceeding industrial ones by tens of times.

Standards for sewing products

Range

The clothing industry of the light industry includes hundreds of different areas: within the framework of a project, an entrepreneur can sew fur coats or produce children's rompers with equal success. The only condition is the specialization of the enterprise: for example, it is quite difficult to organize the simultaneous production of knitted T-shirts and winter down jackets. Before opening a sewing business from scratch, it is also advisable to take into account the needs of the regional market and the profile of competitors’ activities in order to highlight free niches and organize the production of the most popular goods.

When listing the most popular ideas for the sewing business, we should mention the production of such products as:

• Clothing and linen for babies and young children;
• Teenagers clothes;
• Clothes and underwear made of knitwear;
• Leather, fur and suede products;
• Business suits and clothing for special occasions;
• Wedding dresses and suits;
• Jackets, coats and other outerwear;
• Sports and dance costumes;
• Workwear;
• Curtains, bed linen, bedspreads, tablecloths and other interior textiles.

Raw material suppliers

Currently, there is no shortage of accessories, threads or fabrics on the market: even a small manufacturer can order a batch of raw materials from Europe or China. Some entrepreneurs personally visit Middle Eastern countries because the materials they need are produced only here. However, on the Russian market it is also easy to find suppliers offering the widest range of goods, including delivery and the ability to order via the Internet.

When choosing contractors, it is imperative to focus on the needs of the target audience: for example, European fabrics, although of excellent quality, are characterized by a high price, and therefore products made from them are bought mainly by wealthy clients. Consumers with average incomes prefer things made from materials produced in Russia or China: at a low cost, they are of quite acceptable quality.

Where to start a sewing business: after determining the main range of the enterprise, it is advisable to establish contacts with such suppliers and obtain a catalog of samples. Depending on the product range, a wide variety of fabrics are used in production: cotton, wool, viscose or polyester. In addition, when sewing many types of clothing, duplicating and lining materials are used - dublerin, non-woven fabric, twill. It should be remembered that natural linen, silk or woolen fabrics have the highest price, which directly affects the cost of the product, so it is worth working with them only if there is a guaranteed sale.

Sales of products

Entrepreneurs who start their own clothing business often underestimate the saturation of the market and assume that wholesalers and stores will immediately show interest in new products. However, most often the opposite happens: warehouses are filled with unclaimed products, costs rise, and the new enterprise is gradually approaching bankruptcy. To avoid this, you need to look for distribution channels and enter into agreements with partners at the initial stages of creating a business, simultaneously with searching for premises and selecting equipment.

In contrast to the methods given in the business plans of sewing studios with calculations, activities related to the promotion of industrial production should not be aimed at attracting the end consumer, but at increasing brand awareness. What can be used to stimulate sales:

• Advertising in specialized print media;
• Sponsorship participation in events of interest to the target audience;
• Production of POS materials intended for placement at points of sale;
• Direct contacts with wholesale resellers;
• Negotiations with owners of brick-and-mortar and online stores;
• Outdoor advertising on billboards and city lights.

It is advisable to create a corporate website for an enterprise, since it is much easier to promote a sewing business with its help: here you should place information about the assortment, wholesale and retail prices, terms of cooperation, and publish contact information for wholesale buyers. Some entrepreneurs go further and turn the site into a full-fledged online store that delivers not only to neighboring regions, but throughout the country.

Investments

It is quite difficult to develop a complete economic model of an enterprise: when carrying out calculations, a large number of variables are used - such as the percentage of defective raw materials and finished products, time standards and material consumption, average labor productivity and much more. The following sample business plan for a sewing production with calculations, compiled for a workshop producing the mentioned men's shirts, will help you roughly estimate the profitability.

Start-up costs

The indicated amount of 1.54 million rubles is not final: to launch the production line, you will also have to purchase materials, threads and accessories in order to provide the enterprise with raw materials for at least a month of operation. The volume of these reserves is calculated taking into account the range and estimated production capacity; in addition to their monthly replenishment, the entrepreneur will have to allocate a certain amount to pay rent and utility bills.

Current expenses

When calculating the material cost of products, industry-standard fabric and thread consumption standards are used, developed for all main types of products. Before starting a clothing business from scratch, it is advisable to study this data and evaluate the profitability of producing certain items of clothing.

Material consumption rates

Name	Fabric, m	Threads, m	Accessories, rub.	Amount, rub.
Straight skirt	0,8	100	90	166,6
Jacket with lining	1,5	150	120	885,0
Mens pants	1,3	270	80	216,3
Lined jacket	2,2	200	160	1279,8
Shirt	1,8	120	100	308,5
Knitted blouse	1,6	100	80	264,6
Long sleeve dress	2,2	150	120	316,9
Sleeveless dress	1,5	100	90	224,0

Revenues and profitability

In addition to the cost of materials, the price of the finished product also includes overhead costs and trade margins. The value of the latter is determined mainly by the sales method: in retail sales, the margin can reach 120–200%, while when working with wholesale buyers, the maximum value is 25–35%.

For example, the wholesale price for men's shirts of average quality made from Chinese fabrics reaches 540 rubles with a material cost of 308.5 rubles. Taking into account the standard time (21 minutes), the length of the shift (8 hours) and the number of working days in the month (22 days), we can calculate the monthly production volume for a team of ten seamstresses: in this case it will be 5030 products without taking into account defects.

Product cost calculation

The development of the economic part of a business plan for a clothing factory ends with the calculation of economic indicators - average profitability and payback period of the enterprise. It should be noted that the second value can be adjusted depending on the degree of production utilization and the speed of product sales: in practice, it takes 3–4 months to develop a customer base and reach the design capacity.

Video on the topic

Economic indicators of the workshop

Conclusion

Any idea for a clothing business should be based on the real needs of customers. To monitor the dynamics of demand and stay ahead of competitors, you need to constantly study fashion trends and the latest design developments, and then adjust the assortment, offering customers only the latest clothing models.

Clothing is one of the most in-demand products on the modern market. It tends to wear out and go out of fashion. And the most relevant product is children's clothing, which parents buy for their children much more often than for themselves. Children outgrow seasonal clothes very quickly, and they also get dirty more often and don’t wear them as carefully as adults. Therefore, the business of selling children's clothing has its own prospects. At the same time, craftsmen who know how to sew clothes themselves can easily organize the production and sale of products. For a competent approach and successful activities, you will need to draw up a business plan for sewing children's clothing, which will allow you to develop your business with minimal financial risks. We will present an example of such a business plan for clothing production in this article.

Project Summary

The production of children's clothing is relevant in any city in the country, because there are children everywhere. Working in small towns is promising because the costs for premises and salaries for employees are lower. And wholesale deliveries can be arranged to any city in the country. We will consider a business plan for sewing children's clothing with calculations for launching a project in a small city with a population of about 300 thousand people. The return on investment will be potentially high.

For high production productivity, you will need to rent a small room to install equipment and mannequins for presenting models. Sales will be carried out both directly in the studio and wholesale (to wholesale suppliers and children's clothing stores), as well as to order.

The work schedule of the production workshop at the first stage: 5 days a week, from Monday to Friday from 08:00 to 19:00. If it is necessary to complete a large order, there will be a transition to shift work.

• Clothes for children from 0 to 12 years.
• Clothes for teenagers from 12 to 16 years old.
• Pajamas for children from 3 to 10 years old.
• Masquerade costumes for preschoolers.
• School clothes.
• Festive outfits (dresses, suits and shirts).

Main clients:

• Retail buyers (women with children under 16 years of age with average and above average income).
• Wholesale buyers (wholesale suppliers, children's clothing stores in your own and neighboring regions).
• Schools, children's centers, recreation centers.

Main risks:

To ensure that risks do not interfere with dynamic development, they should be foreseen in advance and their occurrence should be minimized.

Business registration

You can sew clothes for sale at home without registration, however, if you plan to increase production volume in order to increase profits and build your brand, you will need to register with the tax authorities. For a small production workshop, it will be enough to obtain an individual entrepreneur certificate. Investments in registration are minimal, about 1,000 rubles. It is also necessary to choose the optimal taxation system. We choose the simplified tax system of 15% and indicate the OKVED code 14.1 “Production of clothing, except clothing made of fur” corresponding to our activity.

The production of children's clothing is subject to certification. To do this, we will need to submit documents to the relevant authority:

• Certificate of registration of individual entrepreneur.
• Taxpayer TIN certificate.
• Lease contract.
• Copies of certificates and sanitary and epidemiological reports for materials.
• Permission from the SES and fire inspection for compliance with the requirements.

It is best to contact a consulting company, where this service will cost about 100 thousand rubles.

Search for premises

To carry out activities, you will need premises on the ground floor or in a separate building. Active cross-country ability is not required, because This is not a product of impulsive demand, and most buyers will come based on advertising or on the recommendation of friends. The cost of a room of 30 sq. m will be about 15 thousand rubles.

In addition, you will have to spend money on repairing the area in order to obtain the appropriate permission from the SES and the fire department. We will carry out minor cosmetic repairs in the amount of 50 thousand rubles.

To pay utility bills, you need to allocate an amount of approximately 5-7 thousand rubles monthly. It will increase with increasing production volumes and will consist of 90% of the payment for electricity, because equipment requires increased load.

When choosing a room, we will focus on its condition, price, presence of large windows, because... natural lighting, serviceable and powerful electrical wiring are necessary, since it is possible to increase the amount of electrical equipment over time. There should be no humidity in the room.

The room will need to be zoned or initially choose a room that is divided into several zones:

• Work room.
• Stock.
• Manager's office.
• Recreation area for employees.

We pay immediately for 3 months. In total, the initial investment in renting the workshop premises is 45 thousand rubles.

Staff

For normal productivity, at least 2 tailoring specialists will be required. When choosing a seamstress for a workshop, preference should be given to experienced specialists who have relevant experience. The wages for a seamstress should be piecework, which will depend on the volume of products and their cost. The average salary is 20 thousand rubles per month. If we plan to initially hire 2 seamstresses, we should take into account the payment of wages in the amount of 40 thousand rubles. As soon as the number and volume of orders grow, you will need to hire 2-3 more people.

At the first stage, the entrepreneur will perform the functions of the designer independently, as well as supervise administrative issues.

Purchase of equipment and materials

The production workshop requires appropriate materials and equipment. It is important to purchase high-quality sewing machines that will operate smoothly and perform their assigned functions.

With maximum attention and responsibility, we will select and purchase materials for sewing children's clothing, because the environmental friendliness and quality of the fabrics must be certified, because We will also sew clothes for children from 0 to 3 years old. The fabric seller must have the appropriate documents; without them, production cannot be started.

We will need to purchase:

Name	Amount, rub.
Sewing machine (3 pcs.)	30 000
Overlock	10 000
Coverlock	7 000
Coverstitching machine	10 000
Steam generator	7 000
Iron (2 pcs.)	5 000
Loop and button machines	20 000
Equipment (scissors, needles, rulers, glue, crayons, etc.)	10 000
Sewing machine tables (3 pcs.)	15 000
Cutting tables (2 pcs.)	10 000
Chairs	10 000
Shelving	10 000
Recreation area equipment	30 000
Materials (fabrics, threads)	50 000
Lamps on the table for each seamstress (3 pcs.)	1 500
General lighting lamps	1 500
Trade equipment (racks, racks with tripoli and several mannequins)	15 000
Total	235 000

Equipment and materials will be the main item of start-up costs for opening a production of children's clothing.

Advertising and Marketing

The entrepreneur himself will search for customers and buyers. The first step is to create electronic and printed product catalogs. Offers will be sent electronically to stores and wholesale buyers. First, let's register a group and an account on social networks, where we will find offers, new products, promotions, and manufacturer contacts.

Printed catalogs will be distributed to the administration of retail outlets to study the assortment and prices.

The main sales channel will be online sales and the signing of cooperation agreements with stores, schools and other children's institutions for sewing school uniforms and costumes for performances. You can distribute flyers in centers where the target audience gathers (schools, kindergartens, recreation centers, sports and cultural palaces).

A small amount should be allocated monthly for promoting the group (targeting) and printing flyers and 1000 copies of catalogs, a total of 30 thousand rubles.

Income and expenses

In this section, we will summarize all starting and monthly costs, plan production volume, estimated profit and determine the return on investment indicator.

Start-up costs

Income

From the first month it will not be possible to reach the required profitability indicator. Profitability is planned after reaching 50% of the possible load. For the first months, the plans are to sew according to individual orders of individuals and gradually acquire wholesale customers. Also, in the first months, a wide range of clothing models will be developed and formed.

For the third month, the estimated production plan will be:

Minus the price of materials, about 140 thousand rubles will remain.

Determine the difference between income and expenses:

140,000 – 75,000 = 65,000 rubles.

After taxes, about 55 thousand rubles will remain. The profitability of the project under such conditions will be close to 50%. The payback period will be up to 10 months of active work.

Eventually

Own production of children's clothing is a very profitable business. Especially if you hurry to find buyers and establish uninterrupted work and full workload of the craftsmen. The plans for the year are to increase the volume of orders, purchase additional equipment for 5 more seamstresses, expand the range and work for wholesale buyers. In addition, work will be underway on its own brand of children's clothing. It is planned to create an online store for retail and wholesale sales in small and medium-sized quantities.

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400,000 ₽

Minimum starting capital

15-20 thousand rubles.

Certificate cost

60 sq. m.

Min. square

30%

Profitability

Products for children have always been in high demand. Even despite the fact that, for example, children's clothing and shoes are quite comparable in cost to clothing and shoes for adults. A business related to the production of such products can become successful and profitable if you are familiar with all its features and know what difficulties you will have to face in the process.

First of all, you will need a detailed business plan. This is not just a formality: with its help you will get a clear idea of ​​what your business will look like, what you need to start it, how quickly you will recoup your investment. When working on a business plan, be sure to consult with specialists who have extensive experience in the clothing industry and know about all its pitfalls.

How to open a children's clothing tailoring shop

To create your own production (or tailoring studio, if you are going to start small) of children's clothing, you must have certificates of conformity (issued for a period of one to three years). Certification is not cheap. Either each individual batch of goods or the entire production is certified. The official cost of obtaining a certificate starts from 15-20 thousand rubles (for an atelier), but expect that as a result this amount will be much higher. It is impossible to produce products intended for children without issuing certificates. This is fraught with large fines and even the closure of your business.

However, if you are going to sew your clothes not yourself, but in a specialized factory in small batches according to your sketches and patterns and under your brand, then in this case all the worries about product certification are usually taken over by the contractor. This is the best option for entrepreneurs who have no experience in this field and do not have enough capital to create their own production. The advantages of this format of work, in addition to simplifying the certification procedure, are the absence of costs for the purchase of equipment and payment of wages to employees.

Your main expenses, in addition to the cost of fulfilling the order: purchase of fabric and accessories, payment for the services of a fashion designer. However, there are also disadvantages in this case. The retail price of your clothing will include the cost of having it sewn at the factory. Therefore, you can either set your own markup and sell your products at a price higher than the market average (or at least higher than that of companies that have their own sewing workshops), or reduce the retail price to the detriment of your profits.

The range of products you plan to produce is also of great importance. For small companies with small start-up capital, it is more advisable to find their own narrow niche in the market (for example, sewing clothes for newborns, children's underwear and pajamas, holiday clothes, etc.).

Necessary equipment for starting a clothing business

To work, you will need, at a minimum, straight-stitch machines, overlockers, a steam generator with an iron, equipment for installing accessories, a circular cutting knife, and a button machine. The cost of the equipment will be from 400 thousand rubles. In addition, you cannot do without cutting tables, chairs, lamps, racks for fabric and finished products, cabinets for accessories (you can replace them with cardboard boxes), waste bins, hangers, stationery (including cardboard, tracing paper, chalk, scissors, rulers ). This is another 150-200 thousand rubles.

Don't forget about a wardrobe for outerwear, a refrigerator, a microwave, a kettle, a cooler with drinking water and a dining table with chairs for workers. To locate a sewing workshop, initially a room with an area of ​​about 50-60 square meters will be sufficient. m (for an atelier – 30-40 sq. m). It is advisable that it be located on the ground floor or in the basement.

The rental price starts from 25-30 thousand rubles, depending on the region. If you are opening not a production facility, but a tailoring studio, then in this case there will be more requirements for its location. It should be located close to children's educational and entertainment institutions, large shopping centers, in the city center or in a large residential area.

In addition to the costs of purchasing equipment and furniture, as well as rent, when drawing up a business plan, take into account the cost of materials - fabrics, accessories, threads, etc. (from 200 thousand rubles). To package finished products, you will also need to order bags, labels, stickers, inserts, etc. (10-15 thousand rubles). A separate article is employee wages. You will need a fashion designer to develop patterns, cutters, a shop manager, and seamstresses (they usually have piecework wages). The amount of these costs depends on the number of employees and the region in which the production is located.

What are the risks when starting a children's clothing business?

If you plan to produce cheap knitwear (underwear, pajamas, clothing for babies), your main task is to minimize the cost of the finished product. This can be achieved by saving on raw materials (buying immediately in large quantities at a wholesale base, choosing the cheapest fabrics), on tailoring (hiring not experienced seamstresses, but graduates of light industry technical schools, production by operations, transferring clothing production to regions where wages are low boards, etc.).

True, in this case other problems arise: poor quality of clothing, high turnover, insufficient qualifications of the working staff, which is fraught with delays and downtime. Recent technical school graduates must be trained to operate sewing equipment, which takes time. And with a high turnover, this process is almost endless. All these troubles can be avoided if you hire only experienced seamstresses. But this will inevitably lead to higher prices for products, and producing expensive knitted clothing for children aged 0 to 1.5-2 years is unprofitable, since competition in this segment is very high (mainly among Western manufacturers). The most difficult thing in running such a business is to find a compromise between price, quality and product range.

Another problem is related to the methods of selling large quantities of goods. In this case, you will no longer be able to open your own retail stores, where you will sell only clothes of your own brand. We will have to look for distribution channels throughout the country. Consider creating your own website with a catalog of your products and your contacts. The simplest option will cost 15-20 thousand rubles plus the costs of its promotion (they depend on the region and requests). The studio can advertise its services through advertising in newspapers and radio, outdoor advertising, sending leaflets with its contacts to mailboxes, etc.

The profitability of this business reaches 30%. The payback period for sewing production is 1.5-2 years.

Calculator for calculating the profitability of this business

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How to open a business sewing children's, men's and other types of clothing? This article provides a ready-made business plan for sewing clothing production with economic calculations and tips for promoting your business from scratch.

If you've ever heard the aphorism that says "looking good is all about" then you may also agree that you don't need anything extra for money. Whether you agree or not, the truth remains that those who run clothing business lines will always smile at the banks. This is due to the level of profitability that this business promises worldwide. Moreover, it also largely depends on the fact that people have always had to cover their nakedness.

Starting a clothing business means an avalanche of consumers who will always jump on a fashion trend. There are even some people who phase out their wardrobes as soon as a new trend hits the streets. This is why those in the trade are constantly looking for ways to improve this art so that they can continue to attract masses of people. Another thing that is definitely associated with this type of business is that it requires a lot of capital.

Without sufficient capital, you will not be able to start your clothing business. You also need experience, equipment, and experienced people who will need to be hired and paid well to produce the best clothes.

That's not all; it will also be necessary to stay on top of trends to attract high-end consumers. This is also due to the level of competition that is registered in the industry and the need to outshine other competitors.

Writing a business plan

Starting a clothing line requires detailed, sewing production from scratch. Most often, writing a business plan for the production of men's and women's clothing is simply not easy. This is due to the level of detail and technical significance that goes into its compilation. It is for this reason that consultants who are business specialists in this field offer services to get the job done. However, there are still ways you can take advantage of.

You can use an existing ready-made sewing business plan to create your project from start to finish.

Registration

In the business plan for clothing production, the company is recorded as a legal entity. For this purpose, one of two coordination configurations is selected: LLC or Individual Entrepreneur.

For registration and the tax authorities, the following set of papers is submitted:

• receipt of payment of state duty;
• application in form P21001, confirmed by a notary;
• when maintaining accounting records in accordance with a simple taxation concept, an application is provided (model 26.2-1) to transfer to the simplified tax system;
• a copy of absolutely all pages of the passport.

The provided set of papers for individual entrepreneurs in clothing production is reviewed within 5 working days. After this time, the tax office gives permission.

In case of a positive outcome of the process, the businessman is awarded:

• extract from the Unified State Register of Individual Entrepreneurs;
• main government registration state number of an individual entrepreneur (OGRNIP);
• notifications proving registration of the individual with the tax authority and the territorial branch of the Pension Fund;
• Rosstat certificate with a list of statistics codes and company data.

At the next stage, a bank account is opened.

If, when filling out a business plan for a sewing clothing production, an LLC was selected, another set of papers is submitted to the tax office.

Documents for an LLC necessary to open its own clothing production:

• Application on Form 11001.
• The decision to create a legal personality (if the clothing production has a single founder) or the act of its invention (if there are a number of founders).
• LLC Charter.
• Copies certified by a notary.
• Application, in accordance with form 26.2-1, about the transition to the simplified tax system (in case accounting is intended to be carried out in accordance with this concept).

The tax audit takes place within 5 working days. If the result is positive, the businessman is awarded:

• Extract from the Unified State Register of Legal Entities.
• Registration certificate.
• Charter
• Certificate of registration of the LLC with the tax authority.
• Notifications of registration of the Pension Fund of Russia and the Territorial Compulsory Insurance Fund.
• Certificate from Rosstat with statistics codes plagiarized by the company.

When drawing up a detailed business plan for clothing production, you need to select the appropriate OKVED codes:

• 18.2 – sewing textile clothing and accessories;
• 18.21 – overalls;
• 18.22 – sewing outerwear;
• 18.24 – outfits and devices.

In accordance with the current legislation, in order to carry out work, they acquire permits from the State Fire Supervision Authority and Rospotrebnadzor.

Before creating a good business plan for clothing production, you first decide on the location where it will be located.

The dimensions of the building directly depend on the expected scale of activity. For example, for the purpose of daily sewing approximately one hundred items of clothing, you will need a workshop measuring 70 m2. In a similar way, the area of ​​the rented building is directly proportional to the number of products being embroidered.

Better in the industrial area of ​​the metropolis. In this case, we are looking for a workshop on a huge site according to the optimal cost. Before signing a lease agreement, make sure that the place meets the conditions of the sanitary and epidemiological station and other supervised organizations.

Sewing is easy to do in your own home. In this case, special equipment is introduced into the seamstress’s house for the purpose of performing tailoring work.

The following coordination procedure emerges:

• one sewer prepares the patterns, the other grinds them down. In this case, no rental payment is made, since there is no need for a special workshop.
• In order for a place to meet the conditions of the State Fire Supervision, it must have a fire alarm and fire extinguishing resources (fire extinguishers).

Business clothing line review

The fashion industry is known as a thriving trade across the world. , which appears to be a subset of the industry, is also growing rapidly over the years. There are various clothing labels that abound; some of them are national brands, while others are international. The fashion industry, especially the fabric business, was not as simple as it is now (many years ago). This is because the clothes were handmade at the request of individuals.

In the 20th century, after the invention of sewing machines (industrial sewing machines), it became much easier to produce clothes by the ton. Therefore, technology is truly responsible for the widespread adoption of the industry. Clothing can now go through a factory production system and still maintain good quality and standard sizing. This makes it easier for retailers to order and sell clothing at fixed prices across departments and boutiques without the stress.

The fashion industry is a creation of the modern era. It's no surprise that fashion styles change on a regular basis and most of the time, people go back in time to reintroduce old fashions. The fashion industry is truly a fast-changing industry; fashion trends always come and go with different seasons.

The bottom line is that successful clothing labels have a thorough understanding of the market and they know how to meet the needs of consumers. And also to persuade them to accept what they have to offer, because they are always flexible and creative

Undoubtedly, distributors for or wholesalers can order various types of clothing from anywhere in the world and sell in their own country without even visiting the factory. In fact, a clothing based business is one garment manufacturing business that is able to survive no matter what happens in the world's economy. An economic downturn or even spiking inflation does not in any way affect clothing sales; people cannot do without it.

Since time immemorial, the fashion industry is known to be one of the largest employers of labor (directly and indirectly). Some of the leading labels in the fashion industry are outsourcing their clothing production to other areas of the world; mainly in Asia, only in an effort to cut costs.

Some cities in the world are considered major fashion hubs; they dictate what happens in the industry. The centers are Paris, Milan, New York and London. These cities are known to host fashion exhibitions; designers who want to play on the global stage ensure that they showcase their clothing collections to enthusiasts during fashion week in any of the cities mentioned above.

Market Trends

Nowadays, the fashion clothing industry relies more on . The mass market caters to a wide spectrum of customers that crosses both the rich and the poor. Most of the new garment manufacturing companies that are trying to catch up with the market ensure that they produce ready-made garments using the trends set by the leading brand.

They do what they see as a trend set by a famous fashion brand, before creating their own versions of the original look - using cheaper fabrics and simpler production processes that can easily be done by a machine. These companies are comfortable selling such a product at a lower price to the masses who cannot afford to buy the original, and is also often too expensive for the average person.