How to make money in a small town without investment. What kind of business can you open in a small city or town? Choosing a business area and market niche in a small town

In small towns, life is more relaxed, the way of life is traditional, and the population is not very wealthy. But this does not mean that you cannot open your own business here.

These people are no different from residents of megacities. They also want to eat deliciously, dress beautifully and be able to relax in comfort. This means that organizing your own profitable business in a small town is quite possible.

Everyday goods and household services are in demand in small settlements. Investments here can be minimal; the low cost of rent allows you to develop several areas of activity at once.

Your main task is to correctly determine which business will bring profit and which will not take root at all.

It must be said that business in a small town is no different. The same economic mechanisms operate here as in the metropolis. The success of any enterprise is determined by several factors, such as:

• profitability;
• competitiveness;
• quality of goods and services;
• personnel qualifications;
• convenient location.

Competitiveness

The first thing to start with is market monitoring. Find out what goods and services citizens are more interested in and what is missing. In this case, you need to focus not on personal feelings, but on the needs of the future target audience.

If your city is dominated by middle-aged and elderly people, a pharmacy will be more profitable than your own nightclub.

Take a look at your competitors: who they are, what range of services they offer, what distinguishes their pricing policy.

If you can give your customers more, better and cheaper, feel free to start working. Not sure you can handle it? Then it's better to do something else. Find a free niche and dictate your terms.

Quality of goods and services

The quality and price of goods depend on manufacturers and suppliers.

One of the first things you should ask before opening your business in a small town is the opportunity to purchase products at reasonable prices close to home.

Recruitment

The professionalism of employees decides a lot. No matter how chic the interior is, a cafe without a good chef, or a store without a polite, competent salesperson, is unlikely to exist.

Finding a place to locate a store, club or hairdresser is a very difficult task. It is unlikely that potential clients will sacrifice time to learn about you.

Therefore, you will have to take care of being closer to the target audience yourself. As you know, rent in the city center is more expensive, so with a reasonable approach you can save on this. It is not at all necessary to open your own store; you can rent a small area in a shopping center.

Profitability

If you decide to start your own business not for fun, then your goal is a profitable business. It is quite difficult to determine what the profit margin will be.

Even when calculating using the example of a similar enterprise or production, it will not be possible to give exact figures. Therefore, it would be more correct to take into account the lowest indicator.

Owning your own business in a small town has its positive and negative sides. When opening your own business here, you need to be prepared for the fact that you will have to fight for every client.

But if you are able to offer the most favorable conditions, most of the population will know about it without any advertising.

You won’t be able to show off your original ideas either. It is unlikely that an elite salon or an exotic restaurant will become profitable in such a locality.

What business is better to open in a small town?

You need to do what you are good at. This is a truism. Can you do something better than others? Then the question of what business to start has already been decided for you.

A teacher will be able to work with children, a good cook will open the best restaurant in the city, and a hairdresser will open a beauty salon. Basic knowledge of taxation, marketing, and pricing will serve a novice businessman well.

There are plenty of areas in which you can open your own business in a small city. Here are just a few of them:

• Trade;
• Provision of services;
• Construction and repair;
• Public catering;
• Own production.

You can start from scratch in any of these areas, having a small capital to start with, enthusiasm and a desire to work.

Selling goods

Produse store- a banal idea, but quite workable, especially in a small town.

People do not stop buying milk, sausage, bread and other foodstuffs even in the midst of a crisis.

You can supplement your assortment with household chemicals, inexpensive cosmetics and other necessary little things, and the outlet will bring in a small but stable profit.

Stock and second-hand stores are equally popular in big and small cities. The main thing is to correctly identify your target audience so that unsold goods do not lie in warehouses.

Areas of new buildings, as a rule, are inhabited by young people, which means that children's items and original clothing models will be in demand.

If the population consists mainly of pensioners, buy more “classics”, shoes, home textiles.

Children's goods store or simply the toy, shoe or clothing department always attracts customers. Various sets for needlework and creativity are in good demand.

Regular or educational toys are also selling briskly. “All the best for children” is the slogan of marketers, which works successfully anywhere in the world.

Providing services to the public

This area of ​​business is considered the most profitable. Therefore, if you can offer the best price-quality ratio, you are guaranteed a stable income.

Repair of household appliances- a profitable business for a master with “golden hands”. When a familiar item breaks down, few people rush to the store to get a replacement.

Almost everyone, even wealthy people, first checks to see if the breakdown can be fixed.

You can extend the life of anything: furniture, household appliances, shoes, umbrellas, bags, an old cast-iron bathtub. Repairs can be carried out at the client’s home, in a room specially rented for this purpose, or in your garage.

Salon with good professionals and low prices will be popular in any area of ​​the city. Despite the abundance of offers, finding a haircut or manicurist with an artistic flair is still difficult.

Therefore, if you have such specialists in mind, feel free to open a salon; you definitely won’t need clients.

Studio for cutting and sewing clothes, curtains, car covers. The latter are sewn both to order and for free sale.

In small towns, where the choice of fashionable outfits is not so large, a good tailor will not be left without a piece of bread and caviar. By the way, a cutting and sewing club based in an atelier is also a good idea.

Orders for sewing curtains can be taken not only from individuals, but also from organizations. The main thing is not to be shy about offering your services to schools, kindergartens, and various companies.

Private kindergarten This is far from a new business idea. You can find something similar in a small town.

But groups for older children, where the child will be fed a hot lunch after school and calmly do his homework, are still very rare.

Free “after-school” programs have been canceled almost everywhere, so parents of elementary school students will probably use the service without the risk of leaving their child unattended.

Passenger transport service is in demand in any locality, regardless of the number of inhabitants.

However, the competition among taxi drivers is the greatest, since many people have cars, and the method of working part-time as a “cab driver” has been familiar to everyone since the 90s of the last century.

A passenger Gazelle is a completely different matter. Such a car is used in servicing weddings or when transporting employees of enterprises, as well as as a minibus.

Photos of the documents anyone can do it. You don't have to have extraordinary talent. It is enough to master the basics of the Photoshop program, acquire a computer, printer, digital and lighting equipment, and a tripod.

Having a photocopier, you can earn extra money by making copies of documents. Add here additional services for restoring old photographs, creating photo books, personal calendars, and you already have your own profitable business.

Weddings, anniversaries and other special events in the traditional style are unthinkable without toastmasters and musicians.

If you feel creative and artistic talent, feel free to offer your services to your friends.

If you think you are ready to work more, find like-minded people and open an agency for organizing holidays.

Entertainment

The way of life in small provincial towns has always been slightly different from the capital, but this does not mean that such settlements are inhabited entirely by backward people.

They also want to have fun, play sports, play bowling. Decide for yourself which option to choose.

Night club will certainly become a favorite place for young people to spend their leisure time. Of course, today you can’t attract the public with color music and a couple of speakers. Stylish decoration, themed parties, invited DJs - all this will raise the prestige of the establishment.

To open your own club, you will need considerable financial investments. Moreover, only creative people with remarkable imagination can do such a thing.

Gym or cardio room, a dance class, will become popular with locals if they are attracted by affordable prices.

Renting bicycles, roller skates, skateboards and other sports equipment as your own business can also generate income. It is better to locate it near a park or a working stadium.

Catering point

Cafe, restaurant, coffee shop or pastry shop is a place where people not only satisfy their hunger, but also have a good time. If you can organize your work in such a way that it is interesting for people to come to you, there will be no end to clients.

Imagine how many events in every person’s life that you want to celebrate outside the home: birthday, anniversary, graduation, wedding, anniversary of marriage.

Don’t bet on the exotic, it’s unknown what the reaction to Mexican or Korean cuisine will be, but many will want to try familiar dishes in an unusual interpretation.

Own production as a profitable business

The idea of ​​making something yourself, rather than reselling someone else's goods, is undoubtedly attractive. Especially if your hands are growing as they should, but you are absolutely not in the mood for trading.

However, it is easier to produce a product than to later attach a finished product. Therefore, first of all, think about how to organize sales.

Making soap at home is the most attractive for beginners.

Considering the relatively low cost of ingredients (alkali, liquid and solid oils, flavorings), as well as the lack of expensive equipment, the profitability of such a business is quite high.

Most likely, you won’t sell many products in your city; homemade soap is not cheap. Therefore, look for distribution points in larger populated areas. You can also sell products via the Internet.

Production of keys- own business that does not require large investments.

This cannot be called a full-fledged production, but the profit is quite good, especially if you open several points at once in “busy places”.

All you need is a machine, costing about 2 thousand dollars, files and various key blanks.

Home-based workshop Sewing bed linen, original fabric packaging, kitchen accessories and other textile products in a small town is not difficult to organize.

There is a big problem with jobs here, and women are more willing to work without leaving the household. Which product is more profitable to produce depends on the market.

Mini bakery will also be a profitable investment. Everyone loves hot bread without exception. In addition, even if you get tired of doing this business, the equipment can always be rented or sold.

As you can see, opening your own profitable business in a small town is not at all difficult. The choice of ideas is quite rich. All that remains is to decide what business to do.

What are the benefits of trading in a small town? What is the best business to run at home? How to open your own business with minimal investment?

Working for yourself is like growing up. Anyone who wants to gain independence sooner or later leaves their home - leaves the hired service and begins to work exclusively for themselves.

Good, The choice of areas for personal business is unlimited. The only problem is to find the type of activity that will truly reveal your talents and abilities to the fullest.

Denis Kuderin is with you, an expert on the HeatherBober portal on economic and financial issues. In a new article I will tell you what business to start to earn a lot and consistently, what business ideas are most promising today and now, and what is more profitable - a YouTube channel or a home photo studio.

Don’t switch – you will learn a lot of interesting things.

1. Business with minimal investment - let’s stop work and let's begin earn

There is an opinion that you need to be born a successful businessman. They say that this requires a special mindset, extraordinary abilities and a specific character. Millions of people believe that entrepreneurship is not for them. That they won’t be able to work for themselves. That their business will fail. That they don’t know how to count money, etc.

Of course, we are born with different abilities and inclinations, there is no doubt about that.

However, I personally prefer this point of view: every person from birth is an entrepreneur. When he is born, he already has a ready-made company - himself. It depends only on you whether this company will become successful. You are the manager of this company, its general director and the owner of a controlling stake.

Thousands of people are working for themselves right now. They do not expect a salary from the employer, are not afraid of dismissal, and set their own working hours.

This does not mean that their life is complete euphoria. There are enough problems in the life of a businessman. Perhaps there are even more of them than an employee. But all the disadvantages of “free swimming” are outweighed by a big plus - you become the master of your life and your time, set your own goals and determine your priorities.

And a few more advantages:

• a huge selection of areas for commercial activity– if you want, teach everyone how to paint in your own studio, if you want, make soap in the garage;
• the amount of income is unlimited– you set the upper limit yourself in accordance with your ambitions and goals;
• free schedule, vacation not when allowed, but when wanted– you independently manage your main asset – time;
• you are not tied to a workplace– work wherever you want: at home, in the garage, in an Internet cafe, on a personal plot;
• you set the rules yourself– no one obliges you to follow strict regulations and schedules.

If you fail to achieve results in one area of ​​business, you always have the right to change the direction of activity to the diametrically opposite one. If your online business is not working out, get involved in purely earthly technologies - open a shawarma shop or start a business.

I have a friend who dealt successively with: animal feed, video equipment, Indian gems and jewelry (he brought it from India himself), equipment for private (home) cinemas, commercial real estate, and information products.

Not to say that he failed in every type of activity - on the contrary, reaching a certain level, he realized that he was losing interest in the chosen topic, and saw broader prospects in another area.

But do not confuse freedom with sloppiness, indifference and projectism. A naturally lazy and undisciplined person is unlikely to achieve serious success in business. The money will not be transferred to your account on its own– simply because you declared yourself an entrepreneur.

You will definitely have to work hard and persistently. Perhaps even more than in the office or production. You will need self-control, self-confidence, the ability to calculate options and make decisions on your own.

Being an entrepreneur means working hard and being a multitasker.

Is it necessary to have initial capital? It all depends on the type of activity you plan to engage in. If you open an online store, you will have to purchase goods and launch a website. And this requires money.

Similarly with production - consumables and equipment require investment. But there are different options - leasing, renting, finding investors.

But if you sell exclusively intellectual services, then capital is not required. You'll only have to waste your time. But time doesn’t pay off right away. It is necessary to acquire clients, develop skills, and ideally undergo training.

Give up the hope that a couple of weeks or even months after launching a business, gold coins will start pouring into your wallet. Business, especially small business, requires patience and hard work. Everything will happen, but not right away - remember this phrase!

And for those who need a reliable and proven option with a guarantee of profitability, we offer to invest money in a ready-made business - purchase a franchise from the company. The co-owner of a chain of restaurants serving Japanese and Pan-Asian cuisine is Alex Yanovsky, an entrepreneur with 20 years of experience, the owner of his own School “Business Behind Glass”.

The founders of HeatherBeaver magazine know Alex personally - his business schemes really work and generate income.

Moreover, our good friend Sergei opened a business under this franchise in the city of Maykop - he launched a point in the “island” format. His investment of 1.5 million rubles paid off within six months. So we can confidently recommend his franchise to both beginners and experienced businessmen.

Alex Yanovsky about the advantages of a franchise:

2. 5 popular areas in business

In fact, there are more directions, but these five are proven and well-trodden paths along which thousands of aspiring businessmen like you are successfully and confidently walking right now.

Let's look at all the pros and features the most popular areas of small and medium-sized businesses.

1) Resale of goods

The most accessible type of business.

Its principle is simple and has not changed since ancient times: buy goods in bulk in one place at a low price and resell them in another at a higher cost.

Stable incomes come from those goods that everyone needs - food, clothing, shoes, household chemicals, cosmetics. The consumer goods market has billions of dollars in turnover and the same profits.

Another thing is that large corporations take the lion's share. Beginners are left to look for narrow niches and maneuver between mass-market products and exclusive goods.

When choosing the profile of your company, focus not only on demand, but also on the state of the economy. For example, during a crisis, most people have no time for luxury - Swiss fountain pens with a platinum nib are unlikely to be sold quickly and profitably in a small town, where the average salary is half the cost of this very fountain pen.

In such populated areas it is worth choosing a more popular product– for example, open a stock store with inexpensive branded clothing. Or a smartphone store - analogues of well-known companies, but originally from the People's Republic of China.

Small towns, on the one hand, offer excellent prospects, but on the other hand, they are unpredictable in terms of business development.

The table will outline the situation with trade in small towns more clearly:

The universal salvation for any modern trade is the Internet. Here the audience is not limited geographically. Live in Torzhok, and send goods to either Moscow or Nizhny Novgorod.

2) Provision of services

You don't have to sell material things. Professional services are no less in demand than clothing or food.

There are many examples:

• accounting services;
• printing center;
• Interior design;
• writing texts to order;
• organization of banquets;
• creation and promotion of websites;
• Internet Marketing;
• Pizza delivery;
• repair of bicycles or household appliances;
• writing term papers, etc.

Any matter that you understand or want to understand is suitable. The modern world is differentiated and belongs to narrow specialists. Family lawyer, tutor, commercial writer and other specialties are no longer a curiosity and are constantly required.

3) Production

More and more small enterprises are opening in the Russian Federation: in conditions of crisis and sanctions, domestic producers entered new markets.

Are in stable demand natural food. If you focus on quality, then even the relative high cost of production will pay off due to a higher price. The modern consumer is ready to overpay for healthy and environmentally friendly products.

You will find more details about production activities in the article “”.

4) Real estate transactions

An option for those who have substantial starting capital. The real estate market, despite gloomy forecasts, continues to bring profits to owners of liquid housing. Earnings from rentals, sales and other operations with residential and non-residential premises are traditionally high.

5) Business on the Internet

The most promising modern direction. And the least expensive if you sell not a product via the Internet, but your skills or services.

But first, you need to master at least one of the most popular professions - website designer, SEO promotion specialist, copywriter, social media administrator. Or make money on your website, affiliate programs.

It's not as difficult as it seems - the main thing is not to be lazy and not stay too long in the status of a beginner. If you want to succeed, read the large article on our website, which is called “”.

3. What kind of business can you start - TOP 10 ideas for a beginning businessman

Let's get down to specifics.

Ten promising ideas for beginners with minimal experience.

1) Homemade soap making

The first private soap makers of our time made soap right in their apartments. Some people still do this, but it is better to have a separate room for these purposes.

I have a friend who lives in Chisinau. Katerina started making handmade soap 7 years ago. The first experiments - multi-colored ellipses of soap with herbal scents, which she sent me as product samples - cost her too much. In addition, in Moldova the demand for this product was almost zero.

She gradually improved the technology, accumulated a customer base and now has a full-fledged online store, where, in addition to designer soap, there are a lot of other exclusive and natural products. The high price does not bother buyers from Moscow, St. Petersburg and other cities. They care about quality, original execution and purely natural ingredients.

2) Tutoring

If you are fluent in foreign languages, a six-string guitar, school subjects, and other useful skills and knowledge, no one will forbid you share your experience with others for money.

Thanks to Skype you can teach people all over the world

3) Management of corporate events and holidays

An idea for people with organizational and public speaking skills. Creative thinking, self-confidence and a little courage, and you will become the soul of any audience.

The ingredients for success are as follows: constant practice, original scripts, competent room design, and a constantly changing repertoire.

4) Equipment repair

If you were born with a screwdriver in your hands, clearly understand how household appliances work, and understand electronics, why not turn your skills into a source of income?

Modern technology has a low safety margin. Most people are better off getting their washing machine repaired than buying a new one. Meanwhile, repairing one “washing machine” costs from 2 to 5 thousand rubles . Several orders a day, and the income is enough not only for bread and butter, but also for an annual vacation to Bali.

Minimum costs – tools, diagnostic equipment, spare parts. If you have a garage, then the problem of renting a room disappears. Large equipment can be repaired at the customer’s home.

5) Food delivery

In Novosibirsk, where I live, you can order anything to your home or office, from hot corn to a full meal from a Chinese restaurant.

Such a business requires investments - renting premises and transport, purchasing raw materials, paying employees. Permits from sanitary services are needed: the premises must have ventilation, all necessary communications, and employees must have sanitary records.

6) Transportation of goods

Are you the owner of a truck? Engage in the transportation of large-sized cargo. You don't even have to buy a car - rent or lease it.

You will need 2-3 responsible workers, and not people from the street, but experienced riggers who know how to properly transport furniture and household appliances, how to pack fragile cargo, how to lower a piano from the third floor.

7) Video channel on YouTube

The YouTube channel's audience is more than a billion viewers. This is every third Internet user on the planet. Promoted TV channels bring their owners millions in profits. Some of the presenters are not even 15 years old.

The ingredients for success are as follows:

• popular destination– video games, beauty blog, TOPs and lists, entertainment;
• signature feature– original image, unique format;
• competent promotion– use professional techniques.

Most Internet users are young people raised on gadgets. They prefer to see it once rather than read a long text, which is why video blogs are so popular.

A little educational program from popular YouTube video bloggers:

8) Home photo studio

You will learn how to take satisfactory pictures in a couple of weeks. You will need professional photography equipment and equipment for printing photos. And then work in the format that you prefer - photo for documents, wedding photography and videography, prom albums, image processing and photomontage.

Just six months after the start of her career, she was invited to major city events as an official photo-chronicler. I don’t know why, but clients like her photographs even more than photographs of experienced professionals.

9) Growing vegetables and fruits in a greenhouse

An idea for those who are interested in gardening and gardening. One greenhouse will give you several harvests a year, and people need fruits, herbs, vegetables and flowers every day.

Before buying a greenhouse and seedlings, take care of the product market, study the competitive environment, price, read specialized literature and thematic sites.

A greenhouse is an excellent tool for your own business

Additional income: canning, processing and freezing vegetables, selling seedlings and seeds.

But this is a long-term business for the patient and smart. If you want, read the special publication.

10) Seasonal storage of tires, skis, bicycles

Income close to passive. Very nice idea. You just need to prepare the room: an empty garage is best suited for these purposes. Install shelves, insulate the room, install a security system. In summer, store winter tires, sleds, skis, snowboards here, in winter - bicycles, scooters, summer tires, etc.

Possible only in large cities, where money and highly qualified personnel are concentrated, but this is not the case. Of course, the specifics of entrepreneurship will be different from those inherent in megacities, but the income will not be long in coming. Moreover, the costs of organizing it will be significantly lower, and if you calculate well and come up with a development strategy, you can completely capture the market in the region.

Starting a business from scratch in a small town can be profitable for several reasons:

1. Small starting capital. In small towns, costs associated with renting premises, utilities, advertising and personnel are significantly lower.
2. Low level of competition, because many niches are free due to the limited presence of goods and services.
3. Small businesses in an “average” regional city can easily be developed by reaching new frontiers.
4. High efficiency of free advertising (“word of mouth”). In small towns, the demand for a product or service largely depends on the level of customer satisfaction. If an entrepreneur offers a high-quality product or provides good services, then rumors about his activities will instantly spread throughout the city, which will attract a lot of new customers.

Advice: the situation with word of mouth can also work in a negative direction. You should not skimp on quality; this can lead to a drop in financial profits and bankruptcy of the enterprise.

Speaking about organizing your business in a small town, one cannot fail to mention its weaknesses:

1. Low traffic. In a small town, an entrepreneur has a limited number of clients. It is better to choose those places that are convenient for the client (walking distance, access roads, etc.).
2. Low wages. Small towns are characterized by low purchasing power.
3. Lack of qualified personnel. The right thing to do would be to choose a promising business that does not require the involvement of specialists - they are very difficult, and sometimes impossible, to find in a small town.

What kind of business can you open in a small town?

It all depends on what goal the entrepreneur pursues. If money is a priority, then it is necessary to consider the most profitable areas of activity. If the whole idea is for pleasure and earning a living, then everything is much simpler here.

When pursuing maximum profit, the first thing you need to do is analyze the market and identify the 5-10 most profitable areas in the region of interest. Then select the most optimal option from the presented list and begin its implementation. There is one unspoken rule that should be followed. If an entrepreneur wants to succeed, then his services must be of higher quality than those of competitors, at least they should not be worse. After all, the determining factor influencing the client’s choice is price and quality.

If the priority goal is “business for pleasure,” then you should choose an idea to your liking. This could be, or other interesting solutions. It is better to give preference to a business that will make you want to do business in 2-5 or more years. It is worth noting that even “business as a hobby” can bring in very good money.

What to consider when choosing a field of activity?

When choosing what to do, an entrepreneur must rely on his own knowledge, skills and desires.

1. Having experience. A person who is going to hairstyle must understand hairstyles, hair cosmetics, equipment and tools. If a businessman wants to engage in trade, then it is in his interests to know the answers to the questions: where to buy goods, what assortment is most in demand, how to arrange everything correctly, etc. Before opening an unfamiliar business, you need to consult with more experienced specialists or take information from books and forums.
2. Availability of free time. In the first year, you will have to devote all your free time to the business, even if it has a staff working for it.
3. Presence of interest. Running a business is always accompanied by risk, headaches and endless worries. If you can easily quit a boring job, then you won’t be able to quit your own business. The owner will have to constantly fight for a place in the sun and resolve issues that arise. At least at first.
4. Demand for goods and services. An entrepreneur should answer two questions: will his services be popular and will he be able to secure a sufficient influx of clients.

Advice: When planning to engage in an interesting and unfamiliar business, the first thing you should do is study this area in more detail. It will be useful to get a similar job. 2-3 months of employment will allow you to obtain the missing information and experience “from the inside.”

How to start your own business from scratch in a small town?

Opening your own business from scratch is not as difficult as it might seem at first glance. There are many ideas available for starting a business without initial capital, and almost all of them are in the service sector. To start making money with your own hands, an entrepreneur should determine which area is closest to him.

Every person is an expert in something. Some people are professionals in several fields at once. If a future entrepreneur sews well, then it’s time for him to provide repair and sewing services; if you are fluent in Photoshop tools, then provide advertising services; understands the structure of a car - offer assistance in car repairs; knows how to bake - make custom cakes, etc.

The primary task of a novice businessman is to become independent from the employer. This will allow you to devote all your time to organizing and developing your business. It is also important to take care of the reserve of funds so that it is enough for life, at least for the first time.

A prerequisite is the high-quality provision of all services; it is desirable that each of the work performed be accompanied by a guarantee with a minimum period of 6 months.

At first, there is making money and creating a customer base, which in the future will become the main backbone of the business. They will continue to buy goods and services in the future.

To further develop the business, you need to start accumulating savings, otherwise it will be impossible to take the business to a new level. In the process of work, certain expenses will arise associated with the purchase of materials necessary for the provision of services.

It is worth noting that services are always in demand, regardless of the season. It’s just that during the season the demand is much higher, but there is also work throughout the year. And the main task of a businessman is to attract clients to himself.

Ideas for business in a small town with small investments

The most popular types of small businesses are trade and services. For a business in a small town with small investments, a store is not the right solution, because one way or another you will need a large sum to purchase goods. It’s easier when a person knows how to do something with his own hands and does it well. For example, the services of plumbers, hairdressers, massage therapists, and seamstresses are in demand always and everywhere. Registration as an individual entrepreneur will allow an entrepreneur to provide professional services on a completely legal basis.

It is unlikely that such a business can make its owner a millionaire, but a small and stable income is an expected prospect, especially if you manage to acquire a regular clientele. If over time your own efforts are not enough, then you can think about hiring help. The main goal of this business is to transfer the business in the future from the category of “handicraft” services to a full-fledged company serving the public. This is often what the path of most successful local businessmen – owners of repair shops, sewing shops, hairdressers, etc. – looks like.

Business ideas - services to the population in a small town

The service sector is always relevant if we consider it as a business project: investments are minimal, the main thing is to have the necessary skills.

Organizing any business requires the presence or absence of initial investments. Some ideas do not require any costs at all.

Business ideas without investment

1. Tutoring. This field is suitable for people who are fluent in a musical instrument or have experience working in educational institutions. All you need to teach is to place an ad and recruit students.
2. Mini studio and clothing repair. This job requires a sewing machine and relevant experience. Data , especially in small towns where buying new clothes poses challenges associated with significant costs.
3. Cleaning service. Each housewife has a certain set of cleaning products. Cleaning the office, tidying up the premises after special events - all this is a reason to offer your services and get paid for your work. If desired, you can attract several assistants who will help turn your “handicraft” business into a large cleaning agency.

Business ideas with minimal investment

1. Husband for an hour. The higher the professionalism, the richer the client base. Short-term household work, repairs of damaged items and appliances, plumbing and electrician services - all this requires the necessary qualifications and a modest set of tools, which will become the first investment. At the beginning of the work, the cost may be 1000-5000 rubles.
2. Creation and sale of handmade goods: jewelry, soap, invitations, cards, bouquets of sweets, designer toys, interior decor. Costs for materials will be about 2000-3000 rubles.
3. Hairdressing services (haircuts, hairstyles). The cost of tools and hair styling products will be approximately 3,000 rubles. If desired, you can complete hairdressing courses. But you need to be prepared for the fact that this will entail additional costs.

I have premises - what business should I start?

If you have a garage, it can be considered an ideal place to organize your small business. Such a business can bring a stable income. However, the amount of profit will depend on what the entrepreneur intends to do and how much effort will be invested in promoting the business. Having your own free space is a big plus, because you immediately eliminate the need to rent. Of course, a garage is not exactly a suitable place to open a bakery or cafe. But there are many other options.

When thinking about what kind of business to open in a garage, many make the same mistake. Often people use the most common idea. Auto repair shops are often set up in garages. However, this option can be considered outdated and it is better to discard it immediately.

Firstly, because this area is highly competitive. Car repair services are provided by many individual entrepreneurs who have large premises and expensive modern equipment. Those cars that are covered by insurance are repaired in workshops that cooperate with insurers.

Secondly, because the required areas are usually not available. No more than two cars can be accommodated in one room at the same time, and this is subject to a double garage. But in order to provide high-quality services, you need special equipment, which, as a rule, has large dimensions. Which means it won't fit in the garage.

Thirdly, due to the “impassable” location. To ensure an influx of customers, the auto repair shop should be located in a convenient and accessible location. To popularize such a business, large expenses are also required.

Ideas for small businesses can be divided into three areas:

1. production;
2. trade;
3. provision of services.

Production in garage for sale

1. Cabinet furniture. Manufacturing and assembly of kitchen units, wardrobes, dressing rooms, etc. This work requires financial costs, tools, as well as experience in working with chipboard and wood. The markup on these products is at least 100%.
2. Garden sculptures. Organizing a small production of flowerpots and sculptures for the garden in the garage is not at all difficult. The required materials for manufacturing are gypsum and concrete. The production technology is quite simple and does not require large investments. Finished products can be sold both directly and through intermediary stores.
3. Artistic forging. People who have experience working with metal can produce small forged products in the garage that are in stable demand, for example, grilles, lamps, candlesticks, balcony railings, etc. Of course, to equip a garage for a small forge, significant investments are required, but this should not confuse a novice businessman, because this business is characterized by a quick payback.
4. Airbrush. Even if an entrepreneur lacks artistic skills, this does not prevent him from turning an ordinary car into a work of art. In addition, drawings using this technology can be applied to almost all objects, giving them greater individuality.

Provision of services

1. Warehouse services. Clients can be online store owners or managers of small businesses. Seasonal services can also be provided. One way or another, you will have to build a large number of shelves. In addition, this business will require costs for installing an alarm system or insuring property.
2. Rental. This is not the most popular service, since the proceeds will only be enough to pay for the membership fee and electricity. Renting out a garage is usually a concern for those who lack the time and desire to deal with it.
3. Tire service. It was mentioned earlier that a garage is not the best option for a car repair shop. However, an entrepreneur can provide seasonal services for “re-shoeing” cars. This business can bring good income. During the season, the demand for such services increases sharply, and car services cannot cope with the large influx of customers. The necessary equipment can be rented. This will help you save money and make a good profit.

What can you sell in a small town?

Despite the fact that trading has always been a profitable business, it has not only strengths, but also weaknesses. What is profitable to sell in a small town is an age-old question that almost every beginning businessman asks. It can be answered only after conducting marketing research.

An entrepreneur who wants to make efforts in the trading field must clearly understand what he wants and what is profitable for him to trade specifically for him.

For example, trade in food products has always been and will be a profitable area. Products constitute a constant cost item for each family. And if prices are lower than those of neighbors, this will ensure stable profits. However, this business has its drawbacks. Firstly, products deteriorate over time, and special conditions are needed to preserve them. Secondly, this activity is under the close attention of sanitary services.

Industrial products do not have an expiration date, but they are not purchased every day. Thus, the demand for office supplies increases in August and September, while in other months there is a lull.

When starting any business, demographic and geographic factors must be taken into account. It is also worth taking into account that a business that will bring big profits in a large city may fail in a small one.

What store to open in a small town?

Of course, the most win-win option for any locality is opening a grocery store. But there are other promising solutions:

1. Goods for children. This is a stable business that does not depend on the season or the size of the locality. As a rule, parents do not save on their children, which allows them to put higher markups on children's goods. This determines the good profitability of the business and the possibility of implementing a flexible pricing policy. You can trade anything: children's shoes and clothing, food, toys, strollers and other related products.
2. Goods for pets. The greatest demand is for products for cats and dogs, as well as everything related to aquariums. You can sell food, litter trays, toys, decorations, vitamins and minerals, cages, carriers, beds, etc. Such a store should be located in a passable place: near a bus stop or in a busy place.
3. Hardware store. The range of these products is quite wide. The main groups of household goods include household chemicals, garden and household goods. Profitability of trade ensures high turnover.
4. Automotive accessories store. In the modern world, where every family owns a car, business in this area is very relevant. The list of such products includes deflectors, windshield wipers, video recorders, interior and luggage mats, navigators, radar detectors, etc.

Business for a woman in a small town

While on maternity leave, many women begin to feel an acute lack of money. But at the same time, they are not ready to send their small child to kindergarten or do not have such an opportunity, as a result of which they cannot return to work. The only way out for them is a home business, which will allow them to devote time to their children and earn money at the same time:

1. Manicure at home. Having the necessary knowledge or having studied in special courses, you can begin to host clients who want to improve the quality and appearance of their nails. High quality work will ensure a large influx of clients, which will allow you to earn a full-fledged income in the city.
2. Nanny services. While staying at home with a child, you can take on another one and, most likely, he will not become a burden. The main thing is to love children. Each person has the right to set the amount of remuneration at their own discretion, based on the average statistical cost of these services.
3. Photography class. Knowing how to take beautiful and interesting photographs, as well as process them using special programs, you can post your work on photo banking sites. There they will most likely be noticed by website creators, where they will be sold out for a certain amount. Of course, the payment is low, but if you post high-quality photos every day, you can make good money.
4. Handmade. Handmade products are in good demand. You can sew, knit, embroider, weave with beads, create soft toys, soap, etc. Even a lack of experience is not a barrier, since everything can be learned on the Internet.
5. Online consultations. If daily communication with people by phone, Skype, etc. does not cause embarrassment, then you can get a job in some company that sells goods via the Internet.

And this is not a complete list of “women’s” business ideas. For example, a businesswoman can start, etc. These projects are more suitable for those who live in their own home and have at least a small plot of land.

The most profitable business today in a small town

Below is a brief overview of the most for a small city with a population of up to 100 thousand inhabitants. New projects and know-how will not be touched upon here, but only proven solutions that, with the proper approach, are sure to bring profit:

1. Internet business. Having a computer or laptop, as well as certain knowledge, allows you to open your own business on the Internet. This is a profitable and very convenient business idea: the entrepreneur does not need an office, he can work at any convenient time, because the business is not affected in any way by location. A person can choose any option he likes: website creation, SEO optimization, copywriting or online store.
2. Shop of flowers and indoor plants. Flowers are not an essential item, but, oddly enough, they are in great demand. Especially during major holidays: September 1, February 14, March 8, etc. Flowers are also often needed on ordinary days - for dates, as a thank you for a service.
3. Beauty saloon. Beauty has always been and will be a successfully marketed product. There are several business models. One of them is economy; this is the most successful option for a small town where inexperienced residents live. Services can be very simple (haircut, coloring, styling, nail service, light cosmetic services).
4. A fitness center. Many modern people pay great attention to their health and, in particular, physical development. This is a rather specific type of business, so before opening it, you need to consult with experienced people. You should also study all the features of sports equipment in order to buy the right exercise equipment and other equipment.

In summing up, I would like to give several recommendations aimed at developing business projects in a small town. First of all, you should take on what is well known and does not raise many questions. This will allow you to cope without staff for the first time. It is better to choose those areas of activity that maintain stable demand for goods and services for a long time. Their list includes food products, entertainment, medicine, etc. You should also not forget about the pricing policy: goods that help save money will always be a priority for residents of small towns.

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It should also be remembered that the basis for promoting any business is competent advertising. The Internet can provide considerable assistance in this matter: a rich target audience and availability of resources will allow you to earn the trust of potential clients in the shortest possible time.

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Hello! Today we’ll talk about business in a small town and give you 28 profitable business ideas.

The article will be useful to those who are tired of working “for someone else”, and to those who are thinking about starting their own business due to the loss of another job. Also in the article I will give 28 business ideas for a small city that are the most profitable.

Business in the provinces has a lot of its own characteristics compared to business in large cities. If you take this specificity into account at the business planning stage, you can carve out quite a financial niche for yourself.

What to consider to open a business in a small town

The peculiarities of entrepreneurship in small towns are related to the specifics of their economic development.

Low purchasing power. Please note that your future clients and customers are residents of the province, where wages are low, the labor market is small, and there is simply nowhere to earn a lot. Agree that selling some exclusive expensive items is simply stupid. Examples of such a business include: a fashion boutique, a car dealership, a VIP-class beauty salon, and a purely vegetarian restaurant.

Such business ideas in a small town will not find their consumers - instead of profit, you risk receiving a loss.

Shortage of basic goods. Yes, this happens too. Analyze the availability of shops and pharmacies in your area. Is there a supermarket in your part of the city, or do you need to go to the other end of the city? Or maybe in your city there are no clothing stores representing popular chain brands, and all residents of the city either go to the local market to get dressed, or go to the shopping center of a neighboring city? Or maybe in your locality there is one pharmacy for everyone? Analyze the situation: what doesn’t exist in your city, but would really like to see in the future?

Plan to expand in the future. In a small town, business development may be limited. Why? Everything is simple here. At first, your business may attract a large number of customers, but then the increase in demand for your goods or services will begin to slow down and stop altogether - the city will run out of people willing to buy something from you. If you want to develop further, you should think about this in advance. Perhaps over time you will be able to expand, and the number of your clients will be replenished by residents of nearby locations.

Low barriers to entry into business. This can be considered one of the advantages of doing business in a small town. Indeed, the costs of renting premises, advertising, and paying employees in the provinces are significantly lower than similar costs in a large city.

Favorable competitive environment. In the provinces, it is easier for a novice businessman to obtain government support to start his own business. Small businesses are often encouraged, there are many support programs - this issue also needs to be studied. If you can take advantage of some privilege, you should do it! Some entrepreneurial niches may be completely empty in your year.

Advertising in the form of “word of mouth”. On the one hand, this is great. Since the news about your newly opened store will quickly spread throughout most of the city. But this phenomenon also has a minus: if you make a mistake even once, the whole city will also know about it.

What business to open in a small town

What exactly can a budding entrepreneur do in the province? What exactly to sell or what services to provide? How to make this difficult choice? Let's list a few points.

Take on what you are good at. This is an ideal option for your first experience in business. You have worked for several years in a company and feel like an expert in your field - you can work independently. The most typical example: an accountant. An experienced accountant can easily open his own business providing accounting and tax accounting services, preparation and submission of tax returns.

There will always be a demand for such services: it is easier for small organizations and individual entrepreneurs (and there are many of them in the province!) to turn to such an accountant than to hire a permanent employee. Accounting support in this case will cost less than the salary of a full-time accountant. In addition to such a business, you can also consider the option of organizing courses: if you are an expert in your field, you can pass on your knowledge to others. Other examples include notaries and lawyers, cosmetologists, photographers, and massage therapists.

Pay attention to those areas where there will always be demand. There are certain business niches where sales do not depend on economic crises or other factors. Food, personal care, health, inexpensive entertainment - all this is always in demand.

Organize a business that provides scarce services. For example, in provincial cities there are very few affordable inexpensive entertainment options - city residents, both adults and children, have nowhere to go in their free time. I see that now they are actively installing trampolines in well-travelled places, for example! Analyze possible “scarce” options. What if the city lacks just your implemented business ideas: don’t forget about the affordability of your services.

Explore the Internet. This advice can be taken in different ways. You can launch an online store, but in a small town this idea will not find its customers - the target audience is very small, although in some cities such stores can operate successfully. But creating an Internet cafe or organizing Internet courses (using the Internet, creating websites, the basics of copywriting) may well turn out to be successful ideas. A good option would be to work on a citywide website on which all city news, announcements and other interesting information will be posted.

Savings and more savings. Residents of the province will be attracted to those services that will allow them to save money. This includes all repair services for clothes and shoes, apartments and cars, hairdressers with affordable prices that offer the full range of basic services at affordable prices. And the complex “House of Life” may generally become the best option: low prices will be compensated by constant demand from local residents.

Business based on local products. What's the point? Buy in your locality, and sell in a large city. Local products in the form of berries, mushrooms, fresh vegetables, fish and farm products can be purchased at low prices. In a large metropolis, “eco-products” are now in fashion, which means that the resale margin can be quite significant. It’s even better if the products are not simply resold, but first processed: options include small canneries, smokehouses, bakeries and other similar enterprises.

Small-scale production has not been canceled. You can produce goods to sell to other cities or make do with your own small town. It could be anything: a bakery, furniture production, welding work, etc. The main thing is to think! Production costs will be cheaper in a small town.

We take someone else's idea as a basis. Business based on someone else's idea is called franchising, that is, you no longer have to create a business from scratch - from the very beginning you will represent a well-known brand. Franchises are now offered by many well-known brands. Which one to choose: clothes, cosmetics, fast food? Here you need to focus on the needs of city residents.

Let us briefly summarize our reasoning. Business in a small town can be very different; it can be organized in one of three areas:

• Providing services to the population: tire service and car washes, hairdressers and beauty salons, minor repairs, services of specialist workers - plumbers, electricians, welders, tilers and others.
• Trade in goods: grocery stores, pharmacies, stores of household chemicals, building materials, spare parts for cars - if there is an obvious shortage of them; selling handmade goods – it is better to combine sales through a retail store and an online store.
• Own production: processing of local products for subsequent sale in a large city, mini-bakery if there is none in the city.

Don't forget about the children! Children's clothing, shoes, private kindergartens, development and additional education centers, and various entertainment for children will be in demand in any city.

Consulting has not been canceled. You may be in a small town, but advise people all over Russia and even all over the world. The main thing is to be a specialist in the area in which there is a demand for consultations. Legal, accounting, psychological, medical, financial, etc.

TOP 28 business ideas for a small town

Below we present a selection of 28 business ideas for a small city. This is just a small part that we can give you. Therefore, in addition to these ideas, read other articles with collections of business ideas on our website:

• Section about;

We are also waiting for your ideas in the comments.

Business idea No. 1. Opening a private kindergarten

The amount of initial investment is 320,000 rubles.

The essence of such a project is the opening of a kindergarten that provides services for the development and education of a certain number of preschool children. The service is in demand due to the constant increase in the birth rate and the desire of successful parents to place their child in a good institution.

The implementation of the project begins with the preparation of all necessary documents, registration with funds and various authorities, and licensing. Most of the financial costs fall on the following items:

• rent of a large comfortable premises;
• purchase of furniture and equipment;
• arrangement of a room for cooking;
• staff salaries.

The average cost of one month for a child to visit such a private kindergarten is approximately 10,000 rubles. A group of 8 people brings in 80,000 rubles a month, and 30,000 rubles are needed for food and maintenance. Therefore, the minimum profit from working with one group can be 50,000 rubles. This is a dirty calculation, because there will also be expenses for utility bills.

Many kindergartens of this type practice new teaching methods and interesting programs, which significantly increase the cost of keeping a child in the institution. If you do not expect a quick return on the funds invested in the project, you can get a stable financial income over the next years.

Business idea No. 2. Tool sharpening services

Initial investment - 130,000 rubles.

A good business option that requires small financial investments does not depend on the season. The services of a master are constantly required by hairdressers, manicurists, restaurant staff, cafes and ordinary housewives. A specialist who constantly improves his skills and performs high-quality services will always be in demand among clients.

Organizing a tool sharpening workshop is considered an economically affordable activity, but getting started requires certain costs:

• rent and arrangement of work premises;
• payment for initial training courses and advanced training;
• acquisition of equipment for organizing the process.

The average cost of sharpening nail scissors or clippers is 200 rubles. The cost of such work, taking into account depreciation of equipment, direct and overhead costs, is no more than 100 rubles per order. With a minimum number of 10 calls per shift, you can calculate the amount of income as 100 rubles. For more complex types of hairdressing or cooking tools, prices are set correspondingly higher.

To increase profits, you can provide advertising, personally pick up and deliver tools to customers.

Business idea No. 3. Organization of well drilling

The cost of the project is 180,000 rubles.

The essence of this project is to organize the complete process of drilling and equipping a well on private plots to provide water for irrigation and household use. The service is in constant demand from owners of country houses and households who need to provide themselves with water. This is relevant in villages and small towns where there are problems with central water supply.

Most of these projects do not provide for the purchase of building materials, suggesting that the customer do this. Therefore, the main expense item is the purchase of a drilling rig with a full set of additional hoses, drills, and pumps. The average cost, depending on the manufacturer, is from 150,000 rubles, which will quickly pay off with painstaking work.

The average cost of a well laid meter is 1,800 rubles, and the minimum length of any well is 21 meters. Therefore, for the client, the cost of the company’s services will be 37,800 rubles. The cost of laying includes wages, physical wear and tear of the drill, overhead and transportation costs for an approximate amount of 14,500 rubles. A simple mathematical calculation of the results shows an income of 22,500 rubles. By constructing just two wells per week, you can fully recoup the installation costs in the first month.

Business idea No. 4. Making shawarma (shawarma)

Initial investment - 170,000 rubles.

The idea of ​​this project is to open a retail outlet for the production and sale of a popular type of snack - shawarma. Cooking a Turkish national dish requires minimal knowledge of cooking and small investments. A tasty and satisfying way to satisfy your hunger on the go is very popular among many students and visitors to public recreation areas.

Such a point can be installed permanently in a special tent or you can purchase an inexpensive trailer like the domestic version “Kupava”. This will become the main part of expenses along with the following items:

• purchase of equipment necessary for cooking;
• salesperson's salary;
• public utilities;
• purchasing products and packaging materials.

Calculating the cost of one prepared shawarma with overhead and direct costs shows the amount of 40 rubles, depending on the number of components. If you offer a product for sale at a price of 70 rubles, you can make a profit of 30 rubles per client. Having sold 100 such portions during a shift, the entrepreneur will receive a stable income of 3,000 rubles daily. After deducting all expenses for taxes and wages, the owner has 40,000 rubles at his disposal.

Business idea No. 5. Opening a tailoring studio

Initial costs - 200,000 rubles.

The essence of this idea is to open a small sewing studio offering services for repairing, manufacturing and decorating clothes. Such necessary work is in demand and popular, does not depend on the season at all, and covers a large number of clients of different ages. There are more and more people who want to look stylish, have original things, and breathe new notes into old coats and dresses.

You can open an atelier at home, but the best option would be rented space in a well-known shopping center, hypermarket or busy part of a residential area. Most of the expenses in a business plan come from the following items:

• purchase of sewing equipment;
• purchase of special furniture, mannequins;
• purchase of sewing accessories;
• rent of space or utility costs.

A small sewing studio is a business that does not guarantee a quick return on investment. At first, the average order bill is 300 rubles, and the main amount is hemming of things, fitting to the figure. By completing 15 such orders per day, you can achieve a profit of 2,000 rubles minus the cost. Advertising and cooperation with ready-made clothing stores can be of great help.

Business idea No. 6. Opening a clothing store

Estimated costs - 250,000 rubles.

The essence of the idea is to purchase high-quality knitwear and some types of economy-class clothing from a manufacturer, and sell them to the consumer in a small store. This popular and widespread type of business activity can bring stable profits even in a competitive environment, if you choose a place of trade and select an assortment wisely.

To open a store you do not need a large premises. You can rent for a department or several square meters in a shopping center. A modern option would be to place the goods in an online store, with delivery to the buyer in his area of ​​residence.

Specializing in inexpensive practical items will bring returns faster than selling famous branded items and will require less investment. Additional costs include:

• delivery of goods from the supplier;
• payment to the hired seller;
• acquisition of display cases, mannequins, racks.

Selling knitted clothing in a stationary store with a real markup of up to 40-50% will help you achieve a stable turnover of funds and receive a net profit after the first year of operation. Working with manufacturers directly will significantly reduce the purchase price and increase the income from the project.

Business idea No. 7. Opening a jewelry and accessories store

Preliminary costs - 100,000 rubles.

The essence of the project- search for suppliers of original accessories, jewelry, their sale in the store. The popularity of this business is due to the growing interest in handmade items, exclusive gifts and souvenirs. Such products are aimed at a female audience who are happy to purchase new jewelry.

You can purchase goods in this category:

• in specialized warehouses for souvenir products;
• from home-based craftsmen offering piece goods.

The latter willingly offer products for sale at a certain percentage of sales. They can be exhibited in a rented department of a large center, organized via the Internet, or participate in sales exhibitions. High traffic can be ensured by the proximity to women's clothing and cosmetics stores and a beauty salon. As additional income, such stores offer master classes on making accessories and jewelry.

The cost of the products offered depends on the trade margin. Small trade turnover is offset by high profitability and unlimited shelf life. Therefore, you should not expect a quick payback, focusing on the average period of 10 months.

Business idea No. 8. Opening a coffee shop

The initial investment amount is 180,000 rubles.

The essence of the business project is the opening of a small coffee shop with a certain assortment. It is an island or department in a free zone of the shopping center, where everyone can drink or take a cup of aromatic drink with them. Such a miniature establishment is aimed at high traffic, and the best location would be the presence of shops and higher educational institutions.

It is good to start a new business format using the franchising method, which consists of full support of each stage by the parent company. Certain dividends give you the right to work under a well-known brand and use their supplier base. Additional expense items:

• payment for placement;
• long-term rental of special coffee machines and other equipment;
• arrangement of an island with places to accommodate clients;
• purchase of high-quality coffee raw materials.

Every day the coffee shop sells from 50 to 150 cups of hot coffee at an average price of 70-100 rubles and a cost of 30 rubles. The calculation assumes receiving a daily profit of at least 2,000-10,000 rubles. Involving confectionery products and original coffee recipes can significantly increase income, fully recouping all investments in a few months. Business in such a small city will be profitable if the population is over 50,000 people.

Business idea No. 9. Flower business

The approximate investment is from 150,000 rubles.

The general essence of the proposed business idea is to organize the process of purchasing fresh flowers from distributors, packaging them, arranging them in designer bouquets and selling them through retail outlets or flower boutiques. The relevance is due to the stable high demand for flowers and the quick payback of this business.

To implement the project, it is necessary to find a wholesale supplier of the assortment of flowers, determine the method of implementation (a retail outlet in the transition, a boutique or an online store). To open you will need:

• rent a room for selling and storing flowers;
• install equipment to create temperature conditions;
• hire distributors, train florists in courses if necessary.

An additional expense item will be staff maintenance, delivery of flowers to clients, and packaging materials.

The minimum payback period for a fresh flower store is 1 year. The markup that can be set on such a product is seasonal. During the pre-holiday period, an increase in cost of 150-200% is allowed. An increase in the price of fresh flowers in the range of 80-100% contributes to the emergence of regular customers.

The disadvantages of this project include a high percentage of competitors, a short shelf life and the creation of special conditions for live goods.

Business idea No. 10. Fruit stall

Initial financial investments - from 100,000 rubles.

The essence of the project is wholesale purchases of fresh fruits, their retail sale to the buyer in a special stationary stall. This type of small business is characterized by small initial investments, high competition, but constant profits with a reasonable approach to trade margins and compliance with trade standards. Fresh fruits are in demand in any season, but depend on changes in the assortment.

To open a stall, you should carefully study the competition and select places with good traffic: departments in markets, shopping malls, pavilions near transport stops, metro stations. To implement the project you will need:

• stationary stall, open or closed tent;
• concluding an agreement for the wholesale purchase of fruits;
• purchase of weighing and refrigeration equipment.

The small size of the stall helps reduce costs for renting land, utilities, and taxes. Special attention should be paid to sanitary standards and quality of customer service.

The percentage of trade margin can range from 50 to 100% depending on the name of the product and its exotic nature. Therefore, the payback directly depends on the volume of trade turnover, and can range from three months.

Business idea No. 11. Opening a veterinary clinic

Approximate investment - from 150,000 rubles.

The general essence of the proposed business idea is to open a veterinary clinic offering a full range of therapeutic and preventive services for animals in a hospital setting or at the client’s home. The relevance is due to the high demand of the population for such services. Even in a highly competitive environment, a modern clinic with experienced staff and quality service can achieve recognition and stable profits.

To implement the project, it is necessary to obtain a license and special permission from the state veterinary authority to carry out work, as well as:

• purchase medical equipment;
• assemble a qualified team.

The main expenses are related to the acquisition and maintenance of equipment and remuneration of personnel.

The clinic's estimated profit is 150,000 rubles monthly. The minimum cost of admission is 250 rubles. There is a great demand for high-quality veterinary services; foster care and a hotel for animals are becoming popular. When receiving more than 25 people daily and carrying out specific operations, income can significantly exceed average figures.

The disadvantage of the business project is the high percentage of the cost of veterinarian services. It reaches 75% of the specified cost. Because of this, the investment pays off within 8 to 10 years of the clinic’s operation.

Business idea No. 12. Opening a car wash

The initial investment is 200,000 rubles.

For small entrepreneurs, the optimal business project could be opening a mobile car wash and dry cleaning service. A small compact complex fits in the back of a medium-duty truck and consists of a wide tent, a set of necessary equipment, and cleaning supplies. Particular demand for such mobile washing installations is noted among owners of large vehicle fleets and enterprises that hire them for comprehensive washing of cars and buses.

The total cost of a simple set starts from 200,000 rubles, and additional costs depending on the tasks assigned are:

• registration of work permits and documentation;
• payment of rent or sublease of the site;
• payment of wages.

The correct choice of location for a car wash is directly proportional to the number of customers. Therefore, the best option may be a residential area, a well-known hypermarket, or a busy highway entering the city. With an average cost of one car wash of 600 rubles and an estimated cost of 300 rubles, the average profit for servicing 10 cars will be 3,000 rubles.

Providing additional services for body polishing and interior dry cleaning will help to significantly increase profitability. During the seasonal downturn, a good profit is guaranteed by a carpet washing service.

Business idea No. 13. Opening a cosmetics and perfumery store

Initial investments - up to 300,000 rubles.

The idea is to open a store, offering cosmetics and hygiene products, cleaning and laundry compositions, and perfumes. Such a product is in great demand at any time of the year, used in everyday life. Analysis of this segment of the consumer market indicates the possibility of achieving success even in high competition with the right choice of trading strategy, reasonable prices and savings.

It is better to open such a point in a residential area with high traffic through the store. A non-residential apartment in a multi-storey building, an area in a shopping center or hypermarket would be suitable. The main costs for such a project:

• rental of a trading place;
• purchase of racks, display cases;
• purchase of wholesale quantities of goods;
• purchase and registration of the necessary cash register.

After opening, with an average markup of 40%, payback occurs no earlier than a year later, which is often typical for this type of trade. Most of the expenses go towards wages and maintaining the outlet, so the owner can take on some responsibilities. To attract regular customers, you can recommend promotions and advertising.

Business idea No. 14. Opening a butcher shop

The approximate investment amount is 300,000 rubles.

General essence of the project- opening and maintaining a store offering high-quality and fresh meat products. Food products are always in demand, and this type of business will bring good income. Therefore, opening a store that offers farm products with minimal markups can be a profitable investment.

You can open such a business using franchising or purchasing directly from farms, monitoring quality and freshness at every stage. There are some costs required to start the workflow:

• rental of retail space in the busy tiger center, on the market;
• purchase of refrigerated display cases and equipment;
• purchase of the first supplies of meat of various categories;
• equipping with special clothing and hygiene products for appropriate conditions.

Selling meat products requires creating ideal sanitary conditions and separating the cutting and selling areas. The average markup on some types of products can reach 50%, so the question of the payback of such a business depends on turnover and breadth of assortment. You should carefully choose the location on which the store’s traffic depends.

Business idea No. 15. Opening a baby food store

Preliminary expenses - 300,000 rubles.

The essence of the implementation of such a project- purchase from trusted wholesale suppliers of all types of baby food, formula and complementary foods, for the purpose of sale in a specialized store. Opening such a business is relevant for a big city, where the demand for such a product is high among young parents. The work should be based on a serious attitude to quality and cooperation only with direct manufacturers.

Large costs for opening such a store are associated with renting premises in a high-traffic area. The best option: proximity to children's clinics, grocery supermarkets, good transport links acceptable to clients. To organize the trading process you will need:

• special refrigerators for products;
• retail store equipment;
• furniture for displaying goods.

At the initial stage, it is worth looking for distributors of well-known brands in the region who, on a contractual basis, can provide refrigerated cabinets, free delivery and advertising. As an addition, you can offer the sale of goods through an online store website. Considering the high costs of setting up and starting work, you should expect the store to become self-sustaining no earlier than in 10-12 months.

Business idea No. 16. Opening a kebab shop

The minimum investment is 270,000 rubles.

General essence of the business project- organization of a stationary cafe with a small assortment of dishes. The main idea is to prepare shish kebab and serve it to customers to take away or in an establishment. The relevance is due to the high demand for such places of recreation, especially in the summer season, good trafficability near highways and park areas.

To organize such a project and implement the idea you need:

• select and rent a plot of land;
• purchase a tent or tent for comfortable conditions for staff and clients;
• provide the establishment with the necessary equipment and furniture.

The emphasis should be on quality meat, products, cleanliness and a cozy environment. The main amount of expenses quickly pays off with a large flow of visitors, so creating a reputation works no less than paid advertising. The owner should pay special attention to compliance with sanitary standards by employees.

During a shift, you can sell 150-170 servings of shish kebab, each of which is accompanied by additional snacks and drinks. Taking into account the trade margin of 100%, the monthly turnover of such kebab shops reaches 900,000 rubles, and the profit for a year of continuous operation exceeds 2 million rubles.

Business idea No. 17. Opening a lingerie store

Estimated costs - from 200,000 rubles.

General essence of the idea- opening a department or store offering underwear for women and men, swimwear and home sets of different price categories. Such a product has no seasonal demand, remaining relevant and in demand among beautiful ladies. Market analysis shows a steady increase in interest in good quality sets and lingerie over recent years.

To implement the planned project, it is necessary to think through and select an assortment that is focused on different shapes, sizes and ages of clients. It is better to open such a point in reputable shopping centers with high traffic of the target audience. After choosing a room you need to:

• purchase retail equipment, racks and mannequins;
• find a competent seller;
• develop an original design to create comfortable conditions.

The most popular are classic and unusual sets of good quality underwear, which are best purchased directly from a foreign supplier. The trade margin on individual products and sets ranges from 50% to 100%. Offering discount and gift cards and replenishing your product range can help quickly attract a certain number of regular customers.

Business idea No. 18. Opening a store selling draft beer

Minimum investment - 250,000 rubles.

The essence of the business idea- organizing and equipping a small store, searching for suppliers of fresh and live beer of several varieties, selling it to visitors in convenient containers. Such stationary points are always in demand among lovers of intoxicating drinks who prefer a high-quality and unpasteurized product. The relevance of the project is possible by combining a location with good traffic, quality customer service and the availability of a fresh product.

An excellent option would be to open a point in a residential area near metro stations, bus stops, grocery supermarkets or markets. To save costs and time, a good way would be to conclude an agreement with certain suppliers who will provide the equipment necessary for work for rent or lease (and sometimes free of charge), and ensure an uninterrupted supply of products.

The trade margin for the most popular varieties varies from 30 to 100%. Monthly income from one point in the warm months can reach 100,000 rubles. Considering the seasonality of the project, you can add soft drinks, kvass, packaged snacks for beer, and hot tea to go to the assortment.

Business idea No. 19. Renting electric cars for children

Initial costs - 100,000 rubles.

The basis of the project is the organization of leisure activities for children of different ages, based on the rental of modern models of electric vehicles and electric cars. This idea does not require special staff training, special working conditions and brings pleasure from working with small clients. Such sites with miniature cars are often located in parks, busy squares or near children's playgrounds.

Such a business project is suitable for implementation in small towns that do not have their own amusement park for children. The amount of expenses is distributed as follows:

• purchase of several electric vehicles;
• payment to the employee per shift;
• territory rental;
• transportation costs for transporting mini-cars.

The minimum cost of 10 minutes of rental on such a car is 100 rubles. On average it will work 30 minutes per hour or 300 minutes per day. This means that one machine can bring in 3,000 rubles per shift. The average cost of a new toy is 15,000 rubles, so we can talk about its payback in 5 days. Great savings come from working without the involvement of additional personnel and having your own truck for transporting such electric machines.

Business idea No. 20. Opening training courses

Initial investments - from 300,000 rubles.

The essence of the project– development of training programs, organization of the training process for clients of different ages. Short-term classes in aesthetic professions (hairdresser, makeup artist, nail service), the study of computer technology and driving lessons (driving school) are of great relevance. Language courses with different levels of preparation are no less in demand.

Implementation of the idea begins with developing a plan for training hours, obtaining a license and certification of training. The best option when looking for premises would be to rent classrooms by the hour at an institute or technical school. Main expenses:

• educational materials;
• necessary equipment, accessories;
• remuneration for qualified teachers;
• public utilities.

The profitability of such a business depends on the occupancy and number of students attending such courses. Providing monthly training for several groups with a total number of up to 100 people, the project can generate a turnover of 50 to 100 thousand rubles. Of particular importance is the advertising component, the constant introduction of new courses and in-demand professions.

Business idea No. 21. Opening a children's playroom

Initial investment - up to 300,000 rubles.

The essence of the business idea consists of organizing a stationary room for leisure of children of different ages, which does not require licensing. Such rooms first appeared in shopping centers and quickly gained popularity due to the lack of alternatives. Modern options offer a small range of entertainment, slot machines and sets of toys that can keep an active child occupied for several hours.

Such a business requires major financial costs when organizing, but quickly pays off with the right pricing policy and selection of responsible personnel. The main costs will be:

• payment of rent for premises;
• purchase of equipment, special furniture, labyrinths or trampolines;
• employee salaries.

Income depends entirely on the choice of the optimal location: cinemas, shopping centers, residential areas in big cities. The average cost of an hour of stay in a child center depends on the time, day of the week, and ranges from 100 to 200 rubles. With average monthly expenses and turnover of 50,000 and 100,000 rubles, respectively, you can achieve a profitability of 50%. You should attract customers with themed holidays, discounts and unusual toys of good quality.

Business idea No. 22. Opening a solarium

Preliminary investments - 390,000 rubles.

The essence of the business idea in the purchase of equipment for solariums, provision of artificial tanning services to consumers. Such projects are widely in demand in cities with a temperate climate and a small number of sunny days per year. The relevance of this service is due to the desire of young people to look healthy and beautiful at any time of the year.

You can ensure a flow of clients by renting a small space in a well-known beauty salon, health or sports center. At the first stage, it is better to limit yourself to purchasing 2 devices: vertical and horizontal. To open a project:

• re-equip the premises in accordance with safety standards;
• provide comfortable conditions for clients;
• arrange the administrator's workplace;
• purchase the required minimum of cosmetics.

Analysis of such business ideas shows the optimal profit margin at 25-30%. For the idea to be profitable, it is necessary to ensure the number of clients is 10-15 people per shift. This will allow us to reach a monthly turnover of 130-135 thousand rubles, which will help recoup the business in six months. Do not neglect self-promotion of the solarium, providing cumulative discounts and interesting promotions to expand the circle of clients.

Business idea No. 23. Opening an optical store

Preliminary costs - 350,000 rubles.

The essence of the business idea- opening a stationary store with a large assortment of glasses and accessories, providing optics selection and repair services to everyone. Good glasses in the middle price segment are in stable demand, so such a project will generate income even in a competitive environment.

To implement the idea of ​​an optical store, you need to choose a place with good traffic and convenient transportation. Non-residential premises on the ground floor of a high-rise building, renting a department in a supermarket, next to a clinic or metro station are ideal. To get started you will need:

• purchase of equipment for optics repair and vision diagnostics;
• installation of special showcases;
• equipping a doctor's office and a glasses repairman's workplace.

Making a profit depends entirely on creating a good reputation, advertising, a wide range of optics at affordable middle and economy class prices. You can increase your profit by selling models of sunglasses, lenses, and related products. Monthly income can be 200-300 thousand rubles, so the store will be able to fully recoup all costs within 7 months.

Business idea No. 24. Opening a gym

The minimum investment amount is 900,000 rubles.

The essence of the business idea– equipment of the hall with the necessary set of exercise equipment and accessories for sports. This service is consistently in demand among people who lead an inactive lifestyle and want to improve their health. Small gyms in the mid-price range are popular even if there are sports clubs in the same city.

Choosing premises for a future gym or fitness club is necessary after carefully studying the market and demand in a particular residential area. Non-residential space on the first floors of houses or small halls in palaces of culture are suitable for placement. For comfortable leisure and training, clients will need:

• arrangement of locker rooms, showers and rest areas;
• purchasing a variety of training equipment;
• appropriate decoration of the hall;
• attracting personnel with appropriate knowledge and education.

You can make a gym or a new fitness club popular and profitable by offering special family or children's programs, or inexpensive classes for older people. With an average subscription cost of 1500-3000 rubles per month and a minimum number of clients of 100 people, we can talk about full payback only after 1-1.5 years.

Business idea No. 25. Opening a beer bar

Minimum investment - from 1,000,000 rubles.

The essence of the business idea- equipment and opening of a small budget beer bar. A stylishly decorated establishment with an assortment of “live” beer can provide a stable income. Such cozy bars are highly valued among lovers of this drink. Stylish pubs that broadcast sports or offer simple snacks at affordable prices are very popular. The relevance of the project is due to the stable market growth of 17-18% annually.

To open such a beer bar, you should choose a work format (pub or restaurant), on which further work depends. A small establishment with 30 seats is considered optimal. It can fully pay for itself in a couple of years of stable work.

The main expense items when opening a beer bar are:

• renting premises that are optimal for traffic;
• original renovation and decoration;
• purchase of necessary equipment and furniture;
• purchase of the first batches of the product.

The trade markup in a beer bar can reach 1000% for certain types of products offered, and the average bill reaches 1500 rubles. This is a profitable project that requires the owner to constantly monitor all processes.

Business idea No. 26. Opening a car service and service station

Minimum investment – ​​over 1,000,000 rubles.

The essence of the business idea– opening a specialized car service center offering a wide range of repair services and car maintenance. The number of cars is growing steadily. Each of them needs specialized modifications, minor or major re-equipment. Therefore, a car service that offers high-quality and inexpensive work will always have a flow of orders from regular and new customers.

The main thing when opening a new service station is a good location and convenient transportation for customers. Before entering into a lease, it is best to conduct an analysis of the competition in the immediate area. For full work you will need:

• specialized room with communications;
• acquisition and installation of technical equipment;
• qualified personnel.

For convenience and quick consolidation in the market, you can choose a separate niche for your service station: servicing only certain brands of cars or tuning without repair work. A car service with affordable prices and excellent quality of services will provide owners with a stable income and can pay for itself within the first year.

Business idea No. 27. Open a private bathhouse (sauna)

Minimum investment – ​​1,000,000 rubles.

The essence of the business idea– opening an equipped private bath or sauna in a small town to provide services to private clients. This offer is aimed at people of different ages who love an informal type of relaxation. In addition to traditional services, we can offer an infrared sauna, classic massage and a refreshing pool. An inexpensive and cozy bathhouse will be popular in large and medium-sized cities.

Organizing a business project will require significant financial costs at the first stage:

• comprehensive redevelopment and renovation of the premises in accordance with technical standards;
• purchase and installation of equipment necessary for operation;
• equipping a relaxation area for clients and staff;
• advertising services in different ways.

You can place a bathhouse in a private house after a complete refurbishment. The average cost of an hour of stay can range from 800 to 1500 rubles, depending on the time of day and additional services. With an average load of 55%, monthly income can be up to 250,000 rubles. At this pace of work, a business project with a private bath or sauna can be repaid in 12-14 months.

Business idea No. 28. Opening a beauty salon

Minimum investment – ​​500,000 rubles.

The essence of the business idea– design and opening of a salon providing hairdressing and cosmetology services to the population. Modern people are happy to take care of their appearance by turning to professionals. Therefore, the market for such services is popular and is developing rapidly. This leads to high competition and requires thorough study of any.

To open a profitable and successful beauty salon, you need premises located in an area with good traffic and transport links. You can consider renting in shopping complexes or busy areas with an abundance of shops for women. The owner will require financial investments:

• acquisition of necessary equipment;
• arrangement of work and rest areas;
• decoration of premises;
• advertising services.

Analysis of similar projects suggests the optimal markup size is 200 - 250%. It includes not only the costs of maintaining the salon, but also the constant training of staff and the development of new cosmetic services. The payback period can depend on many factors, usually ranging from four months to a year.

Where to start a business in a small town

Directly depends on the type of business. For a small business, one of the special modes is suitable: you need to choose the most optimal one, where the amount of tax payable is less.

Opening a business even in the smallest city without any investments is almost impossible: some investments still need to be made. Therefore, be puzzled by the question, or.

You can use your own or contact the bank for. If you manage to find a free niche and organize a profitable business, then all the invested funds will pay off fairly quickly.

What ideas do you have for starting a business in a small town? I'm waiting for answers in the comments!

Do you live in a small town and want to open your own business? 10 business ideas in a small town are collected here for you! Take it!

Small towns have a reputation for being depressive and unpromising.

Those who stayed there after graduating from school or returned home after receiving their diploma are considered losers who were unable to find a foothold in the metropolis.

But this approach is absolutely wrong!

You can find a profitable and interesting occupation in any locality.

Today I would like to bring to your attention business ideas in a small town.

Can a business idea in a small town be promising?

Maybe! If you use these business ideas for a small town.

There are enough such cities in each country, only in Russia there are about a thousand. In Ukraine, the number of small towns and villages makes up over 80% of the total number of populated areas in the state.

That is, many people live in micro-cities, and not all of them have given up on their careers and are ready to be content with a minimal handout from the state.

But what should they do? Leave?

After all, high-paying jobs are difficult to find in small towns!

What if you don’t want to leave? If you love your small homeland and are ready to invest effort and money in its development, what should you do then?

My answer: open a business that will appeal to the residents of your locality and will help you earn money. There are plenty of business ideas that can be implemented in a small town.

Features of business in a small town

“Your future is created by what you do today, not by what you will do tomorrow.”
Robert Kiyosaki

Entrepreneurial sharks believe that regardless of the volume and topic of your future business, the area in which you are going to open it, or the amount of expected capital investment, you cannot launch a startup without studying the theoretical basis and not.

If you live in a small town and want to open an individual enterprise (individual enterprise) here, then you should familiarize yourself with the features of business in a small locality in order to choose the most promising business idea:

1. Residents of small provincial villages are very conservative in their views and are wary of everything new.
   When looking for business ideas in a small town, keep this in mind.
   You shouldn’t open something too exotic (sex shop, designer clothing store, pan-Asian restaurant).
2. When opening a new business, think about whether you can find specialists who will work for you, or whether you will have to look for them in a neighboring regional center, which will significantly increase the payroll of your enterprise.
3. If you have a good reputation in your city, this will make it much easier for you to launch a startup.
   But do not forget that business should be conducted honestly, otherwise word of mouth will instantly leave you without clients and profit.

Advantages and disadvantages of doing business in a small town

Before you decide to open a business, you should weigh the pros and cons, and also analyze the advantages, disadvantages and difficulties that you may encounter when opening a business in a small town.

Advantages of doing business in a small town:

1. Cheap labor.
   You can hire employees and pay them two to three times less than in a large city.
2. Low rent.
   Real estate in small towns is inexpensive, so buying or renting them will not break your budget.
3. Minimum amount of capital investment.
   You can save not only on salaries or rent, but also on advertising and room decor (the more modest, the better).

Disadvantages of doing business in a small town:

1. Low purchasing power of residents of your city.
   In this regard, it will be necessary to establish a reasonable pricing policy.
2. Modest capital turnover and profit.
   Although there are exceptions to this rule.
   For example, if you open a factory in a small village that will produce large quantities of products that you will supply to all supermarkets in the country, then your income will be very impressive.
3. Tough competition.
   It is quite difficult to find an unoccupied niche, especially in common areas of business activity.

Traditional business ideas in a small town

As I already said, residents of small settlements are conservative by nature, so traditional business ideas will work best here, if, of course, you manage to find an unoccupied niche:

1. Shop.
   In small towns, it is better to open department stores where you can buy food and some important little things: sealing lids, disposable plastic bags, etc.
   A hardware store or second-hand store will also be successful.
2. Cafe, bar, .
   When choosing one of the proposed options, be guided by your amount of starting capital.
   If you have enough money and there are no normal restaurants in your town, feel free to open this type of catering establishment.
   Recently, my friend Anya returned from the christening of her student friend’s child.
   After graduating from university, she returned to the small town to work as a teacher at a local school. She got married there and gave birth to a child.
   So, Anya told me that in a city where only 18,000 people live, 3 restaurants operate successfully. In the establishment where they celebrated the christening, they celebrated 2 more birthdays.
3. .
   Yes, grandfathers still repair their old Zhiguli and Muscovite cars themselves, but those who are younger prefer to trust car repairs to professionals.
4. Vet clinic.
   You can successfully treat not only dogs and cats, but also farm animals kept in private sectors by residents of small towns.
5. Private pond.
   You can rent a local pond, put fish there, and then let local residents and tourists fish for money.
6. Private kindergarten.
   The problem with state kindergartens in small towns is the same as in large ones, so you won’t be left without clients.
7. Business related to agriculture.
   There is a large selection here:
   • rent district fields and grow crops that can be sold;
   • breed livestock: rabbits, poultry, piglets, cattle;
   • open a dairy farm;
   • plant an orchard;
   • make canned vegetables or meat, etc.

with a selection of unique and creative business ideas.

Use your head and create!

Original business ideas in a small town

If none of the proposed ideas interest you, then you may want to take a more interesting and challenging business path.

For example, do:

1. Green tourism.
   Residents of megacities lack simple joys: fresh air, silence, food familiar from childhood, swimming in an ice hole, picking mushrooms and berries, and so on.
   You can provide all this to them for money.
   What's a bad business idea for a small town?
2. Consulting.
   If there are several private enterprises in your small town, then you can take care of their accounting, because small businesses cannot afford to hire an accountant on a full-time basis.
3. Help for money.
   Just take a look at how many single women and married couples live in your small town who are willing to pay money if only part of the work is done for them: chopped wood, cleaned the yard, weeded the weeds or harvested the crops, etc.
   Another idea can be implemented: to provide specialized services, but for this you will have to hire an electrician, plumber, builder, etc.

As you can see, business ideas in a small town plenty.

If only you had the desire to get down to business!

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