How does the pickup point work? Pickup points for online stores

Study the demand for this service in your locality. Residents of large cities have the opportunity to choose the method of delivery purchased via the Internet, because they have at their disposal the offers of many transport companies. These companies bypass small towns, since organizing a point with a low population and potential customers is simply unprofitable. But a small town can be a great start for an aspiring entrepreneur, because its residents are forced to travel long distances to get their order.

If you saw the prospects and decided to open your own pick-up point, consider a system for delivering orders to your point. You need to study the offers of large transport companies and conclude a preliminary contract with several of them. It makes sense to work out trading platforms in order to find private entrepreneurs specializing in trading via the Internet. Small businesses cannot always afford to conclude an agreement with large transport companies, but they can handle cooperation with a small company on mutually beneficial terms. You can not only deliver goods, but also earn as a sales agent in your area of ​​activity.


Main risks

You are liable for the delivery of goods safe and sound. The imperfection of the accounting system, the dishonesty of employees become a serious obstacle to development. The work of personnel, special programs, organization of activities - everything must function clearly and without the slightest hitch. Slackness and faulty organization will lead to financial losses and the destruction of reputation.

The risk of competition is high. Large transport companies with large capital are constantly expanding their sphere of influence. At one point, they may be interested in your city, and you will not be able to resist a major competitor. The only way to survive is to constantly improve the service, offer customers favorable prices and expand by occupying free settlements. A very reasonable option is to look for the same representatives of small businesses and join forces, creating a developed network.


Location

An office in the center is the best option, but the cost of rent for a novice entrepreneur may not be affordable. An alternative may be areas at some distance from the center. The main criterion is convenient transport interchange and the availability of parking or parking nearby, because many customers will come in their own cars. Proximity to public transport is important.

You do not need a large room, because most of the goods will not be stale in your warehouse - the majority of customers prefer to pick up their order within a day. 15-20 m² is sufficient for the warehouse and operator's workplace. The requirements for the premises are as follows:

You do not need special comfort and expensive interior design. Due to this, you get a higher chance of renting a room as close as possible to the center at a low price. There is an opinion that, if necessary, the client is ready to go for his parcel even to the outskirts. But this is a big mistake. It is very important to find a point for the point, equidistant from all areas of the city. It should be convenient for your customers to get to the point of issue, this dramatically increases the number of orders. If you plan to offer a courier service, this location will help you save on shipping costs.

  • 1st floor.
  • Availability of bathroom facilities for employees.
  • Heating and modern ventilation are essential for proper storage of goods.

Equipment


Equipping the station will not require large investments. You need simple yet durable storage shelving and a parcel pickup counter. If you have a familiar master, the cost of their manufacture will cost approximately 20,000-25,000 rubles.

For the work of operators, a reliable computer with access to the Internet and a cash register is required. 30,000 rubles for the purchase of this equipment is enough. You will not be able to work effectively without special licensed software that allows you to keep records of received and issued orders, stock balances.

Exterior equipment is not limited to a spectacular sign, the design of which will cost about 20,000 rubles. You are responsible for the safety of the goods and must ensure the security of the premises as required. The cost of one CCTV camera starts from 5,000 rubles. The cost of installation, a complete set of equipment and service maintenance of the system depends on the type of equipment chosen and the prices of specialized companies in your city. On average, you have to invest about 60,000. It is worth inquiring about the possibility of connecting your system to the console of the local security service. Despite the significant costs, saving on security is not worth it.

If you plan to provide an additional service for the delivery of orders, transport is required. At the start, you can conclude an agreement with a driver who has his own car.


Personnel

To ensure the smooth functioning of one small distribution point, it is necessary to hire two operators who will go to work in shifts and, in case of illness, replace each other. At the first stage, it is better to hire men, although women also do an excellent job with the duties of the operator. The fact is that among the goods there is a certain proportion of oversized cargo. If women work for you, you will have to hire an additional loader. During the period of creating a business, it is very important to minimize costs, including wages.

But the most important criterion in the selection of personnel is honesty and work experience. The operator must understand how high his responsibility is. The loss of a package can lead to financial losses, because you must not only reimburse its cost, but also pay a fine if the client decides to go to court. One incident is quite capable of completely destroying your reputation. Even in large cities, operators receive a low salary (about 20,000 rubles). If you count on honesty on the part of employees, do not skimp on paying them and set higher rates, consider a fair and understandable system of fines and rewards.

It makes sense to hire a courier. Many customers are willing to pay extra to have their package delivered to their home. It is possible that at the initial stage there will be few applicants, but the very fact of having such a service will work to increase your reputation and create a positive image for the brand.


Documents and licenses

Registration begins with the procedure for registering a business entity. The preferred form is IP, it is suitable for your line of business and is issued at minimal cost. Choose OKPD 47.91, it covers a wide range of services: retail by mail or using the Internet. On average, the state fee is 10,000 rubles. But depending on the characteristics of a particular region, it may be necessary to draw up additional documents. It is better to postpone about 20,000 rubles for the registration procedure and obtaining the necessary permits.

Payment of taxes takes place in the form of the simplified tax system. To conduct business, you need to open a paying agent account in a bank. All transactions are carried out through the cash register.

Due to the fact that you do not unpack orders and simply hand them over as received, the requirements of the SES will be minimal, but permission from this service is required. Also, you will need permission from the fire department, it is advisable to find out the requirements for the premises in advance.


Marketing

A colorful sign, local media advertising, and classifieds will bring a certain number of customers to your firm, but the Internet will be the most effective tool. Create a quality website. You will cooperate with online stores and get access to their catalogs. By offering your services, you will be able to advertise the products of your partners to your customers. The opportunity to buy the maximum number of things with a minimum investment of time and immediately arrange delivery on preferential terms will attract many people. For you, the benefit is obvious.

Advertise your service through social media, trading platforms, city forums. Be sure to create an opportunity to leave reviews on the site. So you will receive feedback and be able to quickly correct errors in your work. Open reviews greatly increase the credibility of the company. Even if there are negative comments and complaints, but with answers and, if necessary, apologies, you will get an increase in reputation.

Pay close attention to the development of transport logistics. If you do not have your own vehicles and are not responsible for the delivery of goods to a certain point, choosing a reliable and inexpensive partner in the form of a transport company becomes a very important task. Think through any scenarios and prepare for them. Neither late nor premature delivery of goods should create convenience for your customers. In the first case, you should have a backup plan to speed up the process, in the second case, you should have enough free space in the warehouse. Constantly study the offers of new carriers. New companies appear on the market regularly, and you will definitely find a worthy partner that will suit both you and online stores.

Don't stop at one city or one service. At the slightest opportunity, expand, master new directions in related areas. Only in this way will you be able to resist large companies and create a successful business. At the same time, constantly improve the level of service, use new technologies, mobile applications and other interesting developments. This will help to optimize costs and continuously increase the circle of customers.


Summary

The point of issue of orders is a very promising direction, because every day more and more people prefer to buy goods via the Internet. Profit directly depends on the number of orders and the organization of work. It is very difficult to predict the return on payback, because your earnings are 1-1.5% of the order value. It all depends on your ability to attract and retain customers.

* Calculations use average data for Russia

100 000 ₽

Starting investments

15 sq.m.

Required area

From 2 people

The number of employees

3 - 7 months

Payback period

Online shopping for goods is becoming more and more popular. It is no longer a problem to order goods via the Internet from a seller on the other side of the world and receive it as soon as possible. Some entrepreneurs are implementing a system of buying through the site, and some trade exclusively on the Internet. This is convenient for the user who needs to make a purchase without leaving home, it is also convenient for the entrepreneur, because he can offer his goods to a large audience. But at the stage of delivery, difficulties may arise, because the seller company must either have its own outpost or a courier service in all cities.

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This implies high costs, while the point of issue of orders for one store becomes a loss-making enterprise, and couriers are not so profitable for the company. Large organizations maintain couriers or pick-up points primarily for the sake of a service that attracts a large number of customers and allows you to cover a large percentage of the population.

But for smaller entrepreneurs, such organizational structures become an excessively large expense item, and if you hire a courier in the city of work and still open your store there, then working in other settlements is no longer profitable. The problem of delivering goods from an online store is solved by delivery by transport companies, but their price does not satisfy many customers. Based on all this, you can optimize the operation of this entire system by entering it as an intermediary with your own pick-up point for orders from many online stores.

Such an undertaking can be safely attributed to small business. First you need to register as a business entity, code (OKPD 2) 47.91 Retail services by mail or via the Internet information and communication network. The preferred form is an individual entrepreneur, since you can get registered with less time, and it will take less effort. It must be remembered that the state fee does not exceed 10 thousand rubles, but it may take up to 20 for the execution of all papers and documents. When the legal issue is resolved, you can begin to search for premises.

Here, huge areas are not needed, even despite the fact that the point of issue of orders is a kind of warehouse. The optimal size of the room is 15 m 2, which is enough for the operator and for all parcels. The bottom line is that the goods will not be stale for a long time, they are taken, as a rule, within a day. The interior arrangement will also not cost a large sum, because all that is needed is a computer with Internet access, a cash register and simple furniture for an employee. For 30 thousand rubles, you can fully equip the premises. It will be more difficult with the exterior, because the point of issue of orders should have a noticeable sign and attract attention. It may take another 20,000.

Thus, for 50 thousand rubles, you can get an equipped point of issue of orders, ready for work. It is best to look for a room in the central districts of the city, since not everyone will be comfortable going to the outskirts, and a person needs to be offered optimal conditions for pickup. Many customers generally believe that a courier should deliver the goods to them, but such customers are eliminated immediately when ordering in an online store, when they find out that this is not possible. But those who can pick up the goods on their own want to do it with minimal time and effort. Due to the location in the center, renting a room can reach 15 thousand rubles, and even more in large cities.

However, a situation is also possible when it is not important for people to pick up an order from where, this applies to cases of buying such goods that are not represented by sellers in the city or have a significantly lower price. In this case, the client will follow him even to the suburbs.

A very important point is the selection of an employee. For one small pickup point, everything is enough one operator who will deal with the issuance of goods, but he must be an honest person. The operator is responsible for all received parcels, and the loss of one or more of them will permanently ruin the reputation of the point of issue of orders, and it will be very difficult to return it. At the same time, such an employee is not provided with a large salary (no more than 20 thousand rubles in large cities, in small towns it is half as much), which gives him the temptation to steal a package worth more than several of his salaries. To prevent this from happening, you need to take people with work experience and good characteristics, although this will not eliminate the risks, it will significantly reduce them.

Ready-made ideas for your business

You also seriously need to think about hiring a courier, especially if the pickup point is located in a not the best place in the city. Some customers will agree to overpay for the product to be brought to their home, and for this you can either find a person or do it yourself. At first, there will not be too many orders, and you can spend a couple of hours a day delivering parcels, and later, when the business begins to develop, it will not be difficult to hire an additional person. At first, it is better to focus on the client, to provide him with quality service - to earn a name for yourself.

Separately, it should be noted the creation of own site. When cooperating with online stores, an entrepreneur will have access to many catalogs of a wide variety of companies in various sales areas. Therefore, you can create your own Internet resource, where the goods of all partners will be presented in the general catalog, this will allow the client to see many goods at once that can be picked up from one place, the partners will receive an additional information and advertising platform, and the owner of the point of issue of orders will accelerate the turnover of their funds and significantly increase the level of orders. Your site is a good additional income, because on it you can sell goods not only from companies with which cooperation has been established, but also from many others, working here as a direct intermediary. If you find companies that provide the possibility of delivery by transport companies, but for some reason do not want to cooperate with the point of issue, you can resell their goods, making a small margin and saving on the consolidation of transportation. This direction allows you to become a full-fledged online store, but this option should be considered precisely as a development prospect, because at first it will not be a targeted activity. Also, the site can be used to offer products of partners who do not have their own Internet resource. In this case, you can count on a higher commission.

Ready-made ideas for your business

At the same time, it is not necessary to maintain a website from any office or from the very point of issuing orders, it is enough to pay for hosting and work for an entrepreneur at home, reducing the costs of maintaining the premises and wages for programmers. At the same time, you need to put your own Internet portal into operation as soon as possible - it will become a good place to place your advertising, it should have a form that potential partners can fill out. In this type of business, you will have to communicate and cooperate with people precisely through the World Wide Web, without even seeing many of them live.


A very important area is the development transport logistics. Or rather, the ability to assess the level of logistics service from different suppliers. In such a business, you will have to cooperate not only with online stores, but also with transport companies, because online stores almost always do not have their own transportation service. They may only have an established relationship with one or another carrier, but the owner of the pick-up point needs to evaluate the transport company himself in order to understand whether such cooperation will be favorable. Not every carrier is responsible for his work, knows how to deliver the goods at exactly the right time. Moreover, the supplier must bring the goods neither later nor earlier than the specified time. And if everything is clear with delays, then an unexpected premature delivery of goods can deprive storage space or simply leave the goods lying on the shelf, which will not allow accepting an order for a new one. The client, of course, cannot be forced to pick up the parcel at the right time for the pick-up point, but finding a supplier who brings the order exactly when it is needed is quite realistic.

The attractiveness of any online store, and hence the point of issue of orders, for the client, not least depends on the delivery time. Even an inexpensive carrier may turn out to be unsuitable because it takes a very long time (in no case can you cooperate with the Russian post - let customers order through it themselves). It is optimal to choose a transport company that is beneficial for both parties with an online store, but many sellers already have established relationships with one or another carrier. As a rule, no one cooperates with completely unscrupulous or unreasonably expensive companies, but it is quite possible that an online store refuses to choose a more promising carrier in favor of the current one. And in the future, you need to constantly monitor the market of carriers in order to choose a new one if necessary.

But the most important thing in such a business, the fundamental principle - these are partners, online stores, whose goods will be delivered to outpost. If there is only a small room at your disposal without specialized equipment for placing goods that require special storage conditions (which was discussed a little higher), then this greatly limits the list of companies with which you can start cooperation. However, goods with special storage and transportation conditions are rarely ordered via the Internet. The most common products are cosmetics, appliances, car parts, jewelry and souvenirs. It is with online stores that you should start by offering them your services.

Ready-made ideas for your business

It should be noted here that if an order pick-up point opens in a small town, then it will be possible to cooperate only with a company that has opened such points (or with which it is already cooperating) in all major cities, otherwise it will simply not be interested in providing the market of a small locality with such service. In megacities, it is quite possible to open an outpost, which will be of interest to many online sellers. You can only work in one area, but then the premises will probably be idle, so it’s better to make a universal point for issuing orders for online stores of various subjects. And at first it is better to try to find as many partners as possible, because you need to take care of yourself first of all, and the turnover of goods at the point of issue of orders must be very large in order for the business to be profitable. When the contract is concluded, the seller on his website exposes the opportunity to order the goods with the arrival at the outpost. The shipping option should therefore compare favorably (even if the price is higher than some of the other options, there should be a significant speed gain). The store forms a consignment and sends it to the carrier, who delivers it “to the door” to the point of issue of orders. And from there the client picks it up by self-delivery or orders a courier.

A significant obstacle to ordering goods via the Internet for a client is the inability to see the goods with their own eyes, examine them and determine whether they like / need them. This stops many people who do not want to spend money on something that turns out to be inappropriate. That is why, as a rule, inexpensive goods are ordered via the Internet, so that in case of an unsuccessful choice it would not be a pity to spend money. This problem can be eliminated by the possibility of returning the goods (this item is generally spelled out in consumer law, but not all sellers fulfill it in good faith). In extreme cases, the goods can be taken away, so that later they can be sold themselves, and not sent back to the seller - these are excessively high transport costs.

But it might be a good idea to open not a standard pick-up point, but a so-called “show-room”. This is a room that displays samples of products for sale, and a person can preview the product before ordering it. Often their opening is carried out by clothing stores, because it is especially difficult to pick it up without trying it on. However, you can set up showcases with different types of goods.

But such an undertaking will require much larger investments. So if an ordinary outpost will require no more than 100 thousand rubles for its opening, then a show-room can cost several times more due to the removal of significant premises and their equipment. However, such an idea can attract a lot of people, and it is worth discussing with the seller.

Another option for opening such a business can be called "postamata". They are a cabinet with cells in which goods are delivered, and the buyer is informed of the cell number and the code for opening it. Such equipment will cost even less than a regular pick-up point, it does not need a human operator, and it can be located not only in a specially rented room, but in some kind of shopping center or hypermarket. Such an undertaking can be called a promising and inexpensive undertaking, which in the future may completely replace the usual points of issue. The only limitation is the weak confidence of buyers in this form of issuing orders, and it is difficult to make claims in case of discrepancy. And the possibility of hacking the cells cannot be ruled out, unless they are under video surveillance or guarded. But in general, this method can be considered as the development of its network of points for issuing orders.

What is the benefit of the point of issue of orders, acting as an intermediary between the seller and the buyer?

    For the seller. Opportunity to expand your trading network without extra costs and start trading in many cities of the country. An online store can find a private outpost in each of the cities so as not to worry about transferring the goods to the buyer. In case of any problems, the seller receives all the necessary information.

    For an intermediary. With minimal opening costs and with small monthly payments, getting money literally for air - intermediary activity has always been a fairly profitable direction. The owner of the point of issue of orders receives a very modest agency fee (1-1.5% of the amount of the goods, but this figure varies depending on the demand for the goods), but with high turnover and large quantities of deliveries, the income becomes significant.

    For the buyer. This is an opportunity to buy a product either at a significantly lower price, or a product that is not available in his city, while you can pick it up yourself and when it is convenient. Due to the consolidation of goods, the most optimal delivery price is achieved, so the client pays an order of magnitude less for the delivery than if he independently ordered this product through a transport company. At the same time, the terms remain the most optimal, that is, such delivery is a good value for money delivery.

The organization of delivery is an integral attribute of a business specializing in sales via the Internet. The service claims to be an independent activity without its own online stores. Its organization does not require large investments, so the implementation of a business is within the power of even novice entrepreneurs.

Pickup point

Relevance

Internet-enabled consumers are increasingly opting for online shopping. Their essence lies in the acquisition of goods from a seller located anywhere in the world, from home. To increase sales, entrepreneurs sell goods not only through stationary stores, but also through online stores, which become an additional source of income. However, at the delivery stage, a business representative may have problems, since for her organization it is necessary to be able to use the courier delivery functionality, which is not available in all regions, or to have a point of issue of purchases.

The possibility of independent export of goods purchased in the online store increases the attractiveness of the outlet.

An additional option allows the customer to inspect the item of purchase before receiving it and test it if necessary. If a defect or inconsistency of the characteristics of the goods with the declared parameters is revealed, the buyer has the right to refuse to purchase and demand its replacement or refund. Pickup points are an additional source of income. In them you can not only pick up the purchase, but also get advice, order and pay for the goods, using the services of specialists.

It is profitable to organize a point of issue of goods from online stores even in a small town, since most Internet users make purchases on the worldwide web. The attractiveness of the business line lies in its demand among consumers, since buying under such a scheme is characterized by saving personal time and reducing the cost of goods.

Business features

When compiling a business plan for the point of issue of orders for online stores, one should take into account the specifics of entrepreneurial activity in order to subsequently avoid difficulties in work. A feature of sales through worldwide networks is the coverage of a larger target audience than when selling goods through a stationary store. Therefore, the point of issue of goods will be attractive not only for potential buyers, but also for owners of online stores that do not have their own point of issue of products. The constant demand for services by all types of clients determines the demand for business, which guarantees its quick payback and profitability.

post boxes

The essence of the entrepreneurial activity of the point of issue of goods purchased by users via the Internet is the execution of a transaction with the seller, who transfers the products for packaging, packaging and issuance to the buyer. The business can be organized according to the scheme of independent points of issue of goods purchased on the worldwide network.

The size of the initial investment in the business, the time of their payback, as well as the list of measures to ensure the functioning of the activity and its promotion, depends on the popularity of the company. If you open a point of issue of orders for online stores under a franchise, then you can receive income in the first days of its operation. An unknown outlet will require additional investments in an advertising campaign.

When working on a franchise, a constant influx of customers is guaranteed, but the entrepreneur will not be able to translate his own developments into reality.

When opening their own outlet, a business representative runs the risk of not paying back the investment and closing as a result of the losses incurred. For this reason, franchise cooperation with a well-known retail outlet is recommended, which will allow you to quickly develop and expand the network of distribution points. For example, the well-known online store Wildberries, which specializes in clothing sales, has many active pickup points. Having formalized cooperation, you can successfully work on the scheme of selling similar products via the Internet.

Read also: How to Increase Sales in a Retail Grocery Store

Where to find partners for cooperation

The result of the activity of the point of issue directly depends on the number of partners configured for long-term cooperation. With their help, it is possible to organize well-coordinated work and get the expected profit.

External design of the Wildberries pick-up point

To search for companies that would agree to cooperate, it is necessary to draw up a written business proposal and send it to potential counterparties. It is easy to form their list on your own by analyzing the responses to requests for sales portals in search engines.

You can advertise your offer to use the point of issue or declare through viral Internet advertising. Entrepreneurs get high returns from promoting a landing page displaying profitable cooperation offers with promotions, bonuses and discounts.

A good income can be obtained from joint activities with delivery services by opening your point under their name. In such a situation, the franchisor will assist in finding partners, since he is interested in maintaining his rating and in obtaining additional income.

You can find business partners by establishing cooperation with companies specializing in logistics services. Partnership relations with them will be formed according to the mediation scheme. In this situation, the intermediary will be a logistics company, and the subagent will be the owner of the pickup point.

How to choose a direction

All pickup points cooperate with retail outlets specializing in the sale of products. The business plan should indicate the areas of activity in the direction of which work is planned, as well as the category of goods of the online store, the interests of which will be represented. In the process of work, it is recommended to compile a list of partner sites and strive to expand it. Of all the areas, we can distinguish areas in which purchases are often made on the Internet:

  • cloth;
  • cosmetics;
  • technique;
  • electronics.

When opening a self-delivery point under the partnership scheme with well-known companies, for example, with such as eBay, you should study the terms of cooperation, which are usually displayed in the "Partnership" section on the official websites of trading platforms. When signing the agreement, it should be noted that the delivery and organization of the point of issue of goods may not be possible in every region.

To conduct a business for the issuance of products ordered on the Internet, registration of a business entity is required. Depending on the planned scale of activity, an entrepreneur can register as a legal entity or individual entrepreneur. After obtaining a business status, you should choose the optimal taxation regime.

The interior of the Ozone pickup point

The implementation of mail forwarding, as well as work via the Internet, is possible upon registration of retail trade services under OKVED. For financial mutual settlements, a business representative needs to open a bank account. Additionally, you will need to issue permits from the fire service and from the SES. Before starting work, it is necessary to conclude an agreement for cleaning the territory with a cleaning company for garbage collection and security.

room

When choosing a room, it should be borne in mind that it must be equipped with storage racks, as well as fire and burglar alarms. It must be reliable and exclude the possibility of penetration by unauthorized persons, since valuable parcels are supposed to be stored in the warehouse.

The digital revolution has happened. Russians are increasingly shopping online. Thus, one of the most popular online stores served more than 17 million orders over the past year. 46 thousand per day. And there are more than 10 such stores in Russia. Their combined annual order volume is over 50 million. And each order is able to bring additional income to anyone who knows how to get it.

Today in Russia there are more than 200 thousand online stores. The 10 largest account for 30% of the total market. But, even the largest online store has something in common with a small one - delivery and delivery of goods. This is the pitfall of all stores.

No matter what managers do, no matter what know-how they come up with, delivery is the same for everyone. Or on your own; or through a transport company; or self pickup. And some originals seriously rely on unmanned vehicles for delivery. In twenty years. Limited product categories. Not in every area of ​​the city. But, this is not accurate either.

In a word, the delivery and issuance of goods should be as fast as making a purchase in an online store. It is at this point of connection between the Internet and reality that it is possible to make good money. Legally. Even more - online stores themselves ask for it.

Points of issue of orders from online stores. We hope you have already used them. Ordered something in a Russian online store; the next day came to the specified address; checked, paid and took the purchase. From the outside, it may seem that this item, equipped with a sign or a plate with the name of the store, belongs to this distribution network. It is not always so. Usually, each pickup point is an independent business that has entered into partnerships with an online store or logistics system.

The main advantage of such a point is that the client comes to you himself, your task is fast and high-quality service. That is, in fact, income without serious organizational costs. Advertising is not needed. Finding clients is not required. Branding is not necessary. And what you need? Read on!

Direct cooperation - conditions for organizing a pickup point for orders for an online store

When visiting an e-commerce site, you can find a link (usually at the bottom of the page - in the footer) with names like - earn with us, open a pickup point, and the like. This means that the online store is ready to cooperate. It is understandable. The number of orders is growing. And managing an extensive network of pickup points is a troublesome business. Only in one city of Moscow there are more than 500 points in one online store. And there are many cities in Russia, as well as online stores. Therefore, it is easier for large businesses to outsource this service. The pickup point is independent, the report is simple - how much was shipped to the point, how much the point gave away. Works on the machine and accounting system. The functioning of the premises, the storage of parcels and work with clients on the conscience of a small business - this very point.

What is needed to open such a point, except for desire? No difficult conditions.

room. Closed, ventilated, reliable. The minimum area is 10 square meters. The room should be equipped with an alarm system and a storage system - racks. Since it will store quite valuable packages for customers. From cameras and computers to smartphones and laptops.

The location is a definite plus. The popularity of the pickup point depends on this. Location near: stops with public transport; metro; large educational institutions and business centers - a guarantee that the majority of customers in the city will indicate this pickup point. The more purchases the point gives out, the higher the profit.

Inside, the pick-up point should be bright and clean. Office equipment, reception desk, tables for self-unpacking and checking equipment. The buyer of the online store comes, redeems, checks the goods and happily goes home. He will also pick up the next purchase at your pickup point.

Equipment. The point of issue of orders implies the receipt of payment. Therefore, a prerequisite for work is the presence of a cash desk. A barcode scanner would be an added bonus. It will allow you to issue issuance faster by scanning labels for automatic entry into the database.

A good mini-automatic telephone exchange and several numbers will allow you to call customers, notifying them that the package is ready for delivery. And the rest of the numbers will allow everyone to get through to the point of issue of orders.

Connecting to the Internet will allow - promptly update the database shipped from the head office; and submit your own reports.

Legal organization and personnel. The simplest thing is that online stores work with both legal entities and individual entrepreneurs. The staff of the pickup point must ensure the daily operation (including weekends) of the point; notify customers, issue an order and receive a new batch; submit reports in a timely manner. That is, 4-6 people working in shifts every other day are enough.

And it's all? All. But not all!

Even more additional income from the organization of a self-delivery point

How good is this item? The fact that everything is organized in it for storing parcels and goods. Therefore, in addition to the fact that such an item can work with several online stores, it can work with entire logistics systems. That is, with universal delivery services.

Many delivery operators have conditions for cooperation with small companies, similar to online stores. That is, the self-delivery point of an online store can be turned into a universal point of delivery for all kinds of items, parcels, letters, etc.

For this, nothing needs to be changed in the structure and premises. Only the premises can be chosen larger, capable of accommodating another 300-400 parcels per month. In addition to the staff, you need to add several couriers to ensure the delivery of shipments to customers in your city. It is advisable to equip couriers with a car - for prompt delivery. Or succumb to new trends and use companies that provide courier services on demand.

There are no additional conditions for delivery services. And there is additional income.

Self-pickup points - additional income without serious costs

So, capital expenditures fall on starting a business - equipment of the premises and a salary fund for staff for the first three months. Such a business does not require any more capital investments. Efficiency in this niche depends on the efficiency of the item and the convenience of its location. It is not necessary to be located in the center, but it is necessary - a convenient work schedule, including weekends; convenience of access to the point, including the intersection of the main public transport routes. In this way, you can reach a large target audience. Since we must not forget that several points of delivery of goods from one online store may open in the city. Therefore, customers will choose from them more convenient. And we already know that the profit of the pickup point is built from the number of customers served, that is, the turnover of the company.