home » Business types » "Beer Etiquette" "On Knives. After filming the program "On the Knives", the chef quit the restaurant

"Beer Etiquette" "On Knives. After filming the program "On the Knives", the chef quit the restaurant

For almost two years we lived in ignorance - what happened to the former lounge cafe "Etazh" in Dobry after the visit of the restaurant business guru Konstantin Ivlev? And why, having received a new name - "Cream", an institution with an already luxury concept and menu, did not work, closing soon? About this and many other things, we were told by the ex-general director of the cafe Arkady Sharov, who was directly involved in the filming of the program “On the Knives” in Vladimir.

Arkady Sharov

“Initially, Anna and I bought “Etazh” from the previous owners. I remember she came to me and said: "Let's try to lift it together." I agreed, although the institution was already “killed” on all fronts, even the kitchen was in disrepair. A little later, my acquaintance from the Friday TV channel, who works there as a creative producer, suggested that we star in a culinary reality show. We thought about it and decided - why not? It does not interfere. But, looking ahead, I’ll be honest: then we regretted this decision many times.”

- Why? After all, the program is aimed precisely at raising unprofitable cafes and restaurants. Is not it so?

“Her idea is, indeed, not bad, but the implementation leaves much to be desired. On the screen you see a finished beautiful picture. In fact, everything happens quite differently. The show is a show, what else can I add, it really has little in common with reality. ”

Restaurant "BARIN"

- So it was shooting a kind of feature film?

"Exactly. Our establishment served as an ordinary movie set, with cameras hanging in every corner. The director commanded who and how best to respond to a particular situation. For example: “Make a displeased face”, “Shout!” The waitress Sonata acted strictly according to the instructions. In real life, of course, she did not pester Ivlev. Our conflict with the owner of the premises, Margot, was also blown up to the maximum.

"On the Knives" in Vladimir

All guests were invited by the employees of the TV channel. Everyone was paid money. One such landing day cost the program 50 thousand, no less, but, apparently, the ratings of the show pay off all these costs. Many scenes have been edited. For example, we never had cockroaches. Yes, and the table that was shown in the frame was clearly not ours, but everything has already been aired. Nothing could be fixed."

Did the repair turn out to be fake too?

“Real, but it’s impossible to make candy out of nothing in a couple of days. They allegedly spent 293,000 rubles on everything about everything, although I don't believe it. To paint one wall for 90 thousand - are you serious? I think they have jacked up the prices. Well, at least they paid for it themselves.

Cream Restaurant

In addition, no one monitored the market in order to understand what Vladimir lacks, what will work and what will not. Well, what kind of “Cream” can there be in Good? This is a residential area, not the city center.”

- And what can you say about the cuisine chosen by Konstantin?

“He developed a good menu, just at that time the Pan-Asian cuisine did not seem very appropriate to us, so Anya and I corrected it almost immediately. Beetroot jelly and soy panna cotta aroused the curiosity of the guests only for the first couple of days after the program aired. These dishes were not only unpopular, but also priced much more than what was advertised on the show.”

Konstantin Ivlev

- Did the minute of fame on the Friday TV channel bring any profit?

“Five days of shooting in a closed cafe brought us more losses than profits. Exhaust was minimal. If we talk about specific amounts, then we lost about 200 thousand rubles, and received about 50 thousand as compensation. And after all, we still had to pay rent somehow.”

- That is, the opinion about Ivlev remained rather negative?

“No, only about the show itself with elements of setup and pretense. Konstantin himself is a true professional. Separately, without cameras, I would gladly call for help in promotion, only the services of this mastodon are painfully expensive.”

Arkady Sharov

- Is he really such a quarrelsome uncle, as he seems from the TV screen?

“Konstantin scandalized more according to the script than in truth. For a red word, he could swear, but in essence he is a very kind, bright, open, noisy and artistic person. A real joker. On the last shooting evening, we all had a great time with him at the set table. Kostya communicated with each of us at ease, joking and laughing contagiously.”

Konstantin Ivlev: "On knives" in Vladimir

- What did people most often ask you after they saw the program “On the Knives” with your participation?

“Is it real or not?” Moreover, mostly completely unfamiliar people wrote that I behaved incorrectly. Followers generally defeated the poor Sonata. Many condemned her, and someone openly insulted her. She was so worried about this, she even cried, but we reassured her, because in life Sonata does not behave so cheekily, it was just an invented image.

- Why and when did you decide to close Slivki and open Chaplin in the center?

“Things were going badly. Literally two months after we worked on New Year's holidays, we decided to close the cafe. It's a pity, of course, but what was to be done? Working in the red is also not an option.

Restaurant "BARIN"

BTW: On January 9, when we were already taking out the furniture, a fan of the program “On the Knives” stopped by. He traveled to all the establishments where the famous chef was, so he was so upset that he did not have time to get to us in time, that we had to take a picture with the poor fellow and feed him dishes from Konstantin's menu.

Anna and I were invited to the place where Chaplin was subsequently opened, but I decided to put an end to this whole gastronomic story. My main car business brought me much more income, so Anya was already working on a new project by herself. True, he also did not bear fruit. The bar and restaurant eventually closed. Perhaps because it did not have any special features that would distinguish it from the numerous other establishments in the center. And the basement was not a very good place to discover something new.”

Arkady Sharov

Do you plan to return to the restaurant business?

“Maybe I'll be back. I have wanted to open a coffee shop for a long time. So far, however, I don’t know where: either in Vladimir, or in Nizhny, or in Moscow. The main thing that I now know firsthand is that keeping an establishment at a decent level is a very difficult task, it requires an excellent concept and, of course, competent PR.”

Restaurant "BARIN"

For almost two years we lived in ignorance - what happened to the former lounge cafe "Etazh" in Dobry after the visit of the restaurant business guru Konstantin Ivlev? And why, having received a new name - "Cream", an institution with an already luxury concept and menu did not work, closing soon? About this and many other things, we were told by the ex-general director of the cafe Arkady Sharov, who was directly involved in the filming of the program “On the Knives” in Vladimir.

“Initially, Anna and I bought “Etazh” from the previous owners. I remember she came to me and said: "Let's try to lift it together." I agreed, although the institution was already “killed” on all fronts, even the kitchen was in disrepair. A little later, my acquaintance from the Friday TV channel, who works there as a creative producer, suggested that we star in a culinary reality show. We thought about it and decided - why not? It does not interfere. But, looking ahead, I’ll be honest: then we regretted this decision many times.”

Why? After all, the program is aimed precisely at raising unprofitable cafes and restaurants. Is not it so?

“Her idea is, indeed, not bad, but the implementation leaves much to be desired. On the screen you see a finished beautiful picture. In fact, everything happens quite differently. The show is a show, what else can I add, it really has little in common with reality. ”

That is, it was the shooting of a kind of feature film?

"Exactly. Our establishment served as an ordinary movie set, with cameras hanging in every corner. The director commanded who and how best to respond to a particular situation. For example: “Make a displeased face”, “Shout!” The waitress Sonata acted strictly according to the instructions. In real life, of course, she did not pester Ivlev. Our conflict with the owner of the premises, Margot, was also blown up to the maximum.

All guests were invited by the employees of the TV channel. Everyone was paid money. One such landing day cost the program 50 thousand, no less, but, apparently, the ratings of the show pay off all these costs. Many scenes have been edited. For example, we never had cockroaches. Yes, and the table that was shown in the frame was clearly not ours, but everything has already been aired. Nothing could be fixed."

Did the repair fail too?

“Real, but it’s impossible to make candy out of nothing in a couple of days. They allegedly spent 293,000 rubles on everything about everything, although I don't believe it. To paint one wall for 90 thousand - are you serious? I think they have jacked up the prices. Well, at least they paid for it themselves.

In addition, no one monitored the market in order to understand what Vladimir lacks, what will work and what will not. Well, what kind of “Cream” can there be in Good? This is a residential area, not the city center.”

What can you say about the cuisine chosen by Konstantin?

“He developed a good menu, just at that time the Pan-Asian cuisine did not seem very appropriate to us, so Anya and I corrected it almost immediately. Beetroot jelly and soy panna cotta aroused the curiosity of the guests only for the first couple of days after the program aired. These dishes were not only unpopular, but also priced much more than what was advertised on the show.”

Did the minute of fame on the Friday TV channel bring any profit?

“Five days of shooting in a closed cafe brought us more losses than profits. Exhaust was minimal. If we talk about specific amounts, then we lost about 200 thousand rubles, and received about 50 thousand as compensation. And after all, we still had to pay rent somehow.”

That is, the opinion about Ivlev remained rather negative?

“No, only about the show itself with elements of setup and pretense. Konstantin himself is a true professional. Separately, without cameras, I would gladly call for help in promotion, only the services of this mastodon are painfully expensive.”

Is he really such a feisty uncle as he seems from the TV screen?

“Konstantin scandalized more according to the script than in truth. For a red word, he could swear, but in essence he is a very kind, bright, open, noisy and artistic person. A real joker. On the last shooting evening, we all had a great time with him at the set table. Kostya communicated with each of us at ease, joking and laughing contagiously.”

What did people most often ask you after they saw the program “On the Knives” with your participation?

“Is it real or not?” Moreover, mostly completely unfamiliar people wrote that I behaved incorrectly. Followers generally defeated the poor Sonata. Many condemned her, and someone openly insulted her. She was so worried about this, she even cried, but we reassured her, because in life Sonata does not behave so cheekily, it was just an invented image.

Why and when did you decide to close Cream and open Chaplin in the center?

“Things were going badly. Literally two months after we worked on New Year's holidays, we decided to close the cafe. It's a pity, of course, but what was to be done? Working in the negative is also not an option.

BTW: On January 9, when we were already taking out the furniture, a fan of the program “On the Knives” stopped by. He traveled to all the establishments where the famous chef was, so he was so upset that he did not have time to get to us in time, that we had to take a picture with the poor fellow and feed him dishes from Konstantin's menu.

Anna and I were invited to the place where Chaplin was subsequently opened, but I decided to put an end to this whole gastronomic story. My main car business brought me much more income, so Anya was already working on a new project by herself. True, he also did not bear fruit. The bar and restaurant eventually closed. Perhaps because it did not have any special features that would distinguish it from the numerous other establishments in the center. And the basement was not a very good place to discover something new.”

Do you plan to return to the restaurant business?

“Maybe I'll be back. I have wanted to open a coffee shop for a long time. So far, however, I don’t know where: either in Vladimir, or in Nizhny, or in Moscow. The main thing that I now know firsthand is that keeping an establishment at a decent level is a very difficult task, it requires an excellent concept and, of course, competent PR.”

Reality TV show Friday! in which a run-down café is transformed into a first-class restaurant.

Air time: Wednesdays at 19:00

In project " On knives» Konstantin Ivlev - the legendary chef, guru of the restaurant business, the kindest and most patient Master of his craft - will declare war on the negligence, unprofessionalism and illiteracy of Russian restaurateurs.

On knives. The essence of the reality show

Project " On knives» - a culinary reality show created according to the popular format Kitchen Nightmares. In Ukraine, the first season of the show was released on August 15, 2012, and participated in it together with Aram Mnatsakanov and Konstantin Ivlev.

In the Russian version On knives" Chef Konstantin Ivlev goes on a tour of the cities of Russia in order to find the most provincial, hopelessly unprofitable establishments in order to turn them into a profitable business.

A patient master will come and teach you how to continue to live, cook and serve visitors in order to become a decent and profitable establishment. Will the new students survive this school? After all, the patience of the master is not unlimited! The owner of a heavy hand and an adept of shock therapy, Ivlev cuts from the shoulder, does not skimp on tough, but fair criticism, and without regret dismisses those who refuse to understand the first time.

According to the rules of the On the Knives project, the owner of the restaurant is obliged to comply with the requirements established by Ivlev within a month. After this period, the show team again comes to the same institution to check how things are going there.

The owner is in shock, the waiters are in tears, the chefs are on the verge of a nervous breakdown - this is how every shooting of the program goes. On knives". But the result is worth it! Before the eyes of viewers, a miracle happens: a seedy cafe turns into a first-class conceptual restaurant.

On knives. Reality show releases

June 15, 2016 - Samara: "Yarga"(Unsurpassed chef and culinary master Konstantin Ivlev is sent to Samara to turn a loss-making restaurant into a profitable business in three days. The Yarga Russian cuisine establishment opened a year ago, but almost from the very moment of its creation it needs help. The owners of the restaurant do not can understand what they are doing wrong, and why the hall is empty all the time. They decided to call Ivlev as the last hope to change their sad situation for the better. However, they will have to be prepared for the shock therapy of a harsh master. He will note all their shortcomings. He will reveal the problems in the work of the kitchen and point out the weak link among the staff...)

June 22, 2016 - Kazan: Bolaq(The Bolaq restaurant of national cuisine was once a successful establishment in Kazan, but over time it lost not only its concept, but also all the visitors. The owners of the establishment take loans to pay salaries to the staff. They are only one step away from closing. Desperate owner of the restaurant turned to Konstantin Ivlev to help rectify the situation. The female team of the kitchen is mired in quarrels and strife: instead of preparing delicious dishes, the ladies sort things out. And the bartender is completely struggling with idleness with the help of alcohol. The patient master could not accept such a situation affairs.His criticism brought the chefs to hysteria.The staff was waiting for cardinal changes.Will the reboot of the establishment benefit or will nothing fix the work of the previous team?..)

June 29, 2016 - Moscow: "Baklazhan"(In one of the sleeping districts of Moscow, an institution with the original name “Baklazhan” is in distress. Neither the hostess nor the cafe administrator can understand where their guests have disappeared. So far, they survive only on modest business lunches. But only one step separates the cafe from The inexperienced leaders already wanted to resort to radical measures to clean up the aura of the establishment, but common sense prompted them to turn to the famous chef Konstantin Ivlev. Once in the cafe, the patient master was horrified by the situation. and the whole kitchen is in charge of a single waitress! The refrigerators were a complete mess, and the cook's professionalism was seriously questioned. Failures in work caused dissatisfaction among visitors. The establishment had to revise the entire concept of the kitchen and part with the weak link of the team ...)

July 6, 2016 - St. Petersburg: "Beer etiquette"(Konstantin Ivlev went to the city on the Neva, St. Petersburg, to provide emergency assistance to a cult institution. The Beer Etiquette bar has long been a museum, and not just a place for a pleasant stay. Despite its favorable location, it is catastrophically empty. The patient master does not even expected to get into such a mess! He witnessed a real culinary crime. Intelligent owners can not cope with their impudent staff. In order to change something, they will have to take drastic measures. Konstantin will give the enterprise a portion of criticism and give a charter of liberties to wayward employees. But can the owners survive the shock therapy from a famous chef...?)

July 13, 2016 - Kazan: Kuilyuk(A cosmopolitan city with ancient traditions hid a cafe called Kuilyuk in one of its secluded areas. The only establishment of Korean cuisine is not so easy to find even with a navigator. But even those rare guests who get to the restaurant never return there. The co-owners of the establishment are mired in quarrels and showdowns, forgetting about the quality of the dishes, and the chefs do not even know how traditional Asian food is prepared. What surprise will he prepare for the staff, will the leaders of Kuiluk be able to bury the knife of discord and become a friendly team for the sake of a common goal? ..)

July 20, 2016 - St. Petersburg: Route 148(Konstantin Ivlev is back in St. Petersburg. The Route 148 nightclub was once the most popular establishment among fans of "iron horses", but the profitable time has sunk into oblivion. The owner of the establishment and the president of the Night Hunters biker club turned to the patient master to save his life's work. Only to restore order among the harsh men will not be easy! Free creators in the kitchen do not burden themselves with high quality standards, but cook food on a whim. Guests are simply afraid to express their dissatisfaction with the chefs. Before Konstantin conveys constructive criticism to the management of the institution, he will have to pass more than one test of a strict biker fraternity, but will a talented chef, despite the resistance of his employees, be able to turn a losing club into a profitable business?..)

July 27, 2016 - Rostov-on-Don: "At Boris"(The well-known Rostov cafe U Borisa on the Left Bank was once a legend of the 90s and has seen a lot during its existence. But its restaurateur seems to be frozen in the past and does not want to realize that the golden days are over. Now, instead of arriving in cashier and satisfied guests, the main inhabitants of the restaurant are its employees.The cafe administrator turned to Konstantin Ivlev for help in the hope of changing the situation.Only the patient master, having learned about the attitude of the owner towards his establishment, was in no hurry to start reworking.Will he be able to tactfully point out all the failures in the management strategy? And how will the hot-tempered owner react to strict criticism not only of Konstantin, but also of his staff? What will happen in the end? Why does the first day of the renovated restaurant nearly end in failure?..)

August 3, 2016 - St. Petersburg: "Old Stoker"(Konstantin Ivlev came to St. Petersburg to see his most sinister establishment. The Old Stoker bar, riddled with mysticism and vampire themes, has always attracted connoisseurs of the other world. But over time, thanks to low-quality food, it scared away all its guests. With Since then, the institution, like a black hole, has been doing nothing but extracting money from the three founders.In a desperate attempt to fix everything, the management called on Konstantin Ivlev to revive the Gothic bar.But will he want to fight the dark force that reigns there?After all, such a plight is a patient master I haven't seen it yet! Instead of author's dishes, the guests were served ordinary food, without any inspiration. And the kitchen equipment would have brought any chef to tears. Nevertheless, strict Konstantin saw an endless field for creativity in the gloomy kitchen...)

August 10, 2016 - Moscow: One cafe(Culinary genius Konstantin Ivlev goes to a loss-making establishment in the center of Moscow. The restaurant-karaoke of author's cuisine One cafe, despite its good location and low prices, has ceased to bring money to its owners and is on the verge of bankruptcy. The young management of the restaurant could not find the cause of the disaster on their own and turned to the master for help. A patient ace, of course, will help, but first he will arrange a good scolding for the offending staff. Five minutes in the restaurant’s kitchen is enough for Ivlev to understand whether the owner’s inexperience or the overconfidence of the chef was to blame for the financial catastrophe of the establishment? ..)

August 17, 2016 - Rostov-on-Don: "German-Pepper-Sausage"(Konstantin Ivlev’s help was again needed by an institution from Rostov-on-Don. In the city center, the eccentric art pub German-Pepper-Sausage has been suffering losses for more than a year. It would seem that only one name should attract crowds of guests, but people eat and have fun in The owner and part-time best friend of his subordinates maintains an atmosphere of complete freedom and real rock and roll in the bar. Everything seems to be fine. The chef cooks on a household electric stove, and the waiter actively promotes his own cocktail "Iced Boiling Water" on the menu. Ivlev decides to sober up this friendly team by arranging a radical transformation for both the employees and the establishment...)

August 24, 2016 - St. Petersburg: Myod(The northern capital again brought Konstantin Ivlev to a unique establishment. Four St. Petersburg friends called him to help their restaurant with the alluring name Myod. For a long time, instead of sweet profit and love of visitors, the guys have been watching only empty tables. And all due to the fact that the owners they can't come to a unified management policy.While the patient master was evaluating the service and the dishes from the menu, knives of discord were thrown in the kitchen.It seems that only shock therapy can fix the current situation...)

September 7, 2016 - Khimki: "Repin"(An anonymous cry for help led Konstantin Ivlev literally to a scandalous establishment. The Khimki restaurant "Repin" has long been unrivaled in a city near Moscow, but times have changed. The interior is worn out, the level of cultural education of guests has decreased, and the food is frankly disappointing. The chef himself the chef can't be in his kitchen.The endless failures in both service and the kitchen only exposed all the shortcomings of management.The staff is tired of oppressive management, and the business owner cannot understand the outbursts of anger of her employees.In order to change the situation in the restaurant, the patient master will have to for the first time to act as not only a psychologist, but also a disinfector ...)

In 2017, the host of the program "On Knives" Konstantin Ivlev was named "Best Cooking Program Host" at the Food Show Awards. Konstantin managed to bypass such serious contenders as

The capital of Tatarstan was subjected to another raid by television auditors, this time from a culinary show

Spicy heated show

The day before, Kazan again became the object of attention of the Pyatnitsa TV channel. This time, it was not Revizorro that went to the capital of the Republic of Tatarstan, but the “chef” of the TV project “On the Knives” - Konstantin Ivlev. The program itself positions itself as "non-revizorro". As conceived by the authors, her task is not only to find problems in catering establishments, but also to fix them. However, Konstantin Ivlev, like Olga Romanovskaya, does not like to stand on ceremony: throwing dishes and a mat on camera “chewed” with incomprehensible sounds is in the tradition of the program (it’s not for nothing that the show’s advertising slogan is “It will be sharp”).

In Kazan, TV chefs were attracted by the Bolaq restaurant of national cuisine. In the program, it is presented as a "once successful" institution with a "very kind hostess" Svetlana and staff who "turned the restaurant of national cuisine into a place of squabbles and disputes." The restaurant, more like a bar, is empty, and the owner screams at the camera that the employees are nobody for him and he will sell the establishment. All this takes place in the very center of tourist Kazan. But the "good hostess" invited TV people. Konstantin Ivlev should put everything in order in 3 days. So what wouldn't you do for a good show?

"Chicken coop" in the kitchen: squabbles on camera, humiliation from the presenter, battle chefs, unsanitary conditions

Kazan TV cuisine in the show turned out to be spicy, but varied. From the very first frames of the release, the authors “hung” several conflicts at once, which they developed further: the owner who does not take part in solving the problems of the cafe and the kind suffering hostess, the chef and her deputy, diligent owners and idlers employees, other caring employees and owners, do not wishing to update the interior. Each viewer could choose heroes and anti-heroes according to his taste.

And then came the analysis “by the bones”. Already at the entrance, a gloomy picture appeared: letters that had fallen off, artificial palm trees, the absence of visitors, a boorish bartender. Then chef Ivlev got to the menu: “Restaurant of Tatar cuisine. What the hell is a Caesar salad doing here…” The chef didn’t like the dishes either: incomprehensible tea, soup “like from a canteen” with store-bought noodles, bitter cheese in julienne, bad meat in a barbecue. Criticism of dishes alternated with a demonstrative display of squabbles in the kitchen.

The real show began when Ivlev entered the kitchen-"chicken coop". The presenter immediately announced that the chef preparing such food cannot be a cook and arranged a culinary battle between the Bulak chef and her steak frying assistant, finally humiliating the first - the "culinary devil" who "offended" him with his food. But the boorish style of the TV presenter really liked the sous-chef.

It was not without a check in the style of "Revizorro" either. Ivlev gutted the restaurant’s refrigerator, from which he threw out a “carrot”, frozen minced chicken and another half of the food, poked the hostess into “unsanitary conditions”, which was confirmed by a broken dirty exhaust fan.

Checking by customers: a blockage in the kitchen and the closure of the institution

On the second day, Ivlev arranged for Bulak to be checked by customers, catching up with visitors. This time, the restaurant's kitchen "failed" due to the number of orders, and Ivlev flew in to the already "clucking" deputy chef, who remained in charge and could not cope. The presenter's ranting on the show alternated with a display of customer dissatisfaction: "Tell me it's impossible to eat," a frustrated young man throws a Caesar salad to the waitress.

The apogee of the second day in the kitchen, as in classic tragedies, was the return of the chef deposed the day before. However, it did not become a triumph. The kitchen could not feed even the son of the hostess, who came with friends to eat. The result - the owners came out to the visitors with an apology and closed the establishment.

It took 245 thousand rubles to update the interior

From a Tatar cuisine restaurant to a sports bar: “great” burgers and Ak Bars hockey players testing

The update began with a “cleansing” of the staff: the quarrelsome deputy chef and the boorish bartender who “gasped” while working were fired. Later in the night, Ivlev radically changed the concept: from a Tatar cuisine restaurant to a sports bar. It took 245 thousand rubles to update the interior. For this money, TV people painted the walls, changed the sign, filled the bar with sports paraphernalia and board games. Ivlev also changed the menu, brought a new sous-chef - a man, to dilute the "chicken coop", and put the owners at the bar. The presenter completed the changes with a promotion for Bauman with the distribution of free burgers.

As a result, of course, success: on the street, defiantly for the camera, a queue of people who want to get into the new “unique” sports bar, who, of course, have never been seen in Kazan, is lined up. All customers are happy, they enthusiastically eat great burgers instead of incomprehensible soups and Caesars, and are even ready to sit at the bar just for the sake of the great atmosphere of the place.

True, in the kitchen - again the dressing from Ivlev: “Are you really all ice cream in Kazan? We do everything through…”. Again mat, screaming and blockage in the kitchen. The real test was the invitation of hockey players from Ak Bars. And only thanks to the wonderful teamwork that suddenly developed in the kitchen, everything was managed. And the logical conclusion at the end of the program: "Chief Ivlev saved another hopeless institution!"

The question remains: is it right to convert a restaurant of national cuisine in the tourist center of the city into a standard sports bar?

Is there life after the show?

The audience ended up with a superb dish from the TV chef: a well-directed show with exemplary spicy conflicts, seething emotions, occasional dunking of heroes and antiheroes in mustard sauce of insults, and a pleasant aftertaste in the style of: "We are happy." The establishment definitely received good advertising on TV.

But the question remains: is there life after the show? How long will the owners of the establishment have enough fuse? Will they be able, just like Konstantin Ivlev, to catch up with clients not only for the shooting of the show, but also on ordinary working days? How will the same staff work, first humiliated by the TV presenter, and then, after some two days, exponentially rehabilitated by him? Is it right to convert a restaurant of national cuisine in the tourist center of the city into a standard sports bar? It was not possible to get a quick comment from the owners of the institution, however, just like the owner of Fatima, insulted by the TV crew, the editors of Realnoe Vremya are ready to grant the right to respond.

Dmitry Semyagin, photo vk.com

After the release of the program "On the Knives" on the Friday TV channel, only the lazy did not talk about the Permian restaurant "Deja Vu". Bright characters, Ural flavor, famous dialect and emotionality. Many social media users even believed that all the participants in the program were actors who played their roles professionally.

“Actually, everything happened for real. Emotions, joy, sadness - what we have not experienced. There was a breakdown inside the team, but after that we only became stronger. We have guys with a lot of ideas. I'm not going to change the team," says the director Alexandra Andronova.

According to her, with the release of the program, the flow of guests has actually doubled. Permians began to come not only to eat, evaluate the quality of service and see what the masters of the capital have done, but sometimes just take pictures with the project participants.

39 year old Lyubov Ponosova in the team affectionately called Lyubasha. It was she who had a hard time with the scandal during the filming with the host of the program, the chef Konstantin Ivlev and burst into tears, wanted to leave work, but later changed her mind and returned. Now the Perm woman remembers everything that happened as a good lesson and is not offended by the Moscow culinary specialist.

“He spoke to the point. A little embarrassing, but true. We didn’t make it,” she throws up her hands.

Cook on the ship

Lyubov was born in Krasnokamsk, studied in the small village of Konets Bor. Since childhood, she dreamed of becoming a chef. The first dish she cooked at the age of nine was borscht. Having seen enough of her parents in the kitchen, she decided to repeat after them - without any recipe and knowledge. It turned out very tasty, the woman smiles.

Friendly staff of the restaurant. Photo: AiF / Dmitry Ovchinnikov

Then, having moved to the regional capital, she entered the coca at the river school, where the main emphasis was on teaching cooking on water vessels, taking into account various features, including the structure of the kitchen and compliance with sanitary rules. And at the age of 18, she went on a cargo ship carrying coal, timber and salt as a cook.

About the TV show

The Knives Out project is a culinary reality show based on the popular Kitchen Nightmares format. The famous chef Konstantin Ivlev travels to the cities of Russia in order to find the most hopelessly unprofitable establishments in order to turn them into a profitable business.

“The only moment in such voyages is work in the men's team. But I didn’t feel any mockery from the outside, on the contrary, the atmosphere was like at home! I fed a team of nine men with porridge, salads, meatballs and whites, and everyone was happy, ”she notes.

Two years later, the Perm woman decided to "go ashore". She got a job as a cook at the Yubileiny restaurant in Zakamsk. Later, having changed a couple of establishments, she met Alexandra Andronova (at that time she was working as a waitress - ed.), who later called Lyubasha to the Deja Vu restaurant.

"On knives"

The filming of the show "On the Knives" took place within a week (it took three days to remake the cafe and train the chefs for a new menu - ed.), and the whole team was constantly in suspense, which, as the employees say, was quite difficult to hide. The Perm woman complains that because of this, she lost her nerve in the end, and the only way she was able to throw out all the emotions that had accumulated during this time. The confusion with the dishes and the scandals in the kitchen - everything happened out of surprise, Lyubasha makes a helpless gesture.

Since childhood, Love dreamed of becoming a cook. Photo: AiF / Dmitry Ovchinnikov

“Before the show, everything was calm here. During the day, the "distribution" line worked, on weekends - funny discos and show programs. Of course, we did not expect such pressure. It’s not very pleasant when they shout at you, plus a crowd of people with cameras walks nearby and films what is happening, ”the cook sighs.

Behind the scenes, passions immediately subsided - the restaurant staff - cooks, waiters, bartenders - encouraged each other and tried to help. After Lyubov failed in the kitchen, the Moscow chef decided to use her talent in the “show kitchen” format (cooking in an open area next to the seats for guests - ed.) and, as it turned out, did not lose. A Perm woman happily cooks pastries for guests - from shanezhek to homemade pies.

“Recently, a company of several men aged 30-35 came and asked about Lyubasha and her famous pies. True, they did not find her, but they promised to come back soon, ”says the restaurant administrator.

Now Lyubasha lives in the village of Overyata, where she became a real star. Every day on the way to work, she is recognized in public transport and on the street. The chef takes such fame calmly and is always happy to talk to people and receive compliments for a well-prepared dish. However, the main connoisseurs of her culinary master, she considers, of course, her relatives - her husband, two sons and a daughter.

"Beer Etiquette" "On Knives. After filming the program "On the Knives", the chef quit the restaurant

- Why? After all, the program is aimed precisely at raising unprofitable cafes and restaurants. Is not it so?

- So it was shooting a kind of feature film?

Did the repair turn out to be fake too?

- And what can you say about the cuisine chosen by Konstantin?

- Did the minute of fame on the Friday TV channel bring any profit?

- That is, the opinion about Ivlev remained rather negative?

- Is he really such a quarrelsome uncle, as he seems from the TV screen?

- What did people most often ask you after they saw the program “On the Knives” with your participation?

- Why and when did you decide to close Slivki and open Chaplin in the center?

Do you plan to return to the restaurant business?

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