A successful business idea always touches on some problem and provides a solution to it. The Western model of showrooms, where manufacturers or designers show their products to wholesale buyers, offering to see everything with their own eyes, feel the fabric, evaluate the model on the human figure, as well as the quality of materials and work, showrooms has been modified by domestic entrepreneurs and has become an interesting version of a fashion store. It combines attractiveness for customers and simplicity of practical implementation. In fact, this is a boutique, but without significant financial investments to create it.

Showroom highlights

It makes no sense to describe the theory, history and Western model of showrooms, all these details are not very interesting for a domestic entrepreneur. The main issue is using this version of the outlet.

The “Russian-style showroom” differs from a traditional store in several characteristic features that allow it to attract customers:

• Clubness, relative closeness, entrance by invitation or agreement. What kind of buyer refuses to touch the world of exclusivity, selectivity, uniqueness? Who will neglect the opportunity to purchase a thing that is not replicated on the market and is inaccessible to the majority? This feature of the showroom is a kind of feature for customers.
• Commodity line. Unlike ordinary stores, in the showroom you can buy a product made by a real brand, high-quality and original. In addition, the showrooms offer designer clothes, shoes and accessories from collections with a small number of copies or created to order.
• Price. The current policy of boutiques and fashion stores is often a disappointment for the buyer. He is offered consumer goods that have absolutely nothing to do with the legendary brands, but only mimic them, sewn at best in Chinese provincial factories. And most importantly, if in Yiwu you can buy a decent product "branded" with a good level of quality and at the same time cheap, then in our stores this is also sold for "bad" money. The showroom gives a person the opportunity to feel like a normal buyer, here he is offered to buy things from the category “not for everyone”. These are the latest or limited collections, one-of-a-kind designer items, bespoke tailoring and the like. Or these are the same products of well-known brands, but their quality, identity and belonging do not cause the slightest doubt, and the price is adequate and almost the same as what can be seen on the labels in Rome or New York.
• Atmosphere of customer orientation. Of course, today in any store you can try on any thing you like, and sometimes sellers even impose a service, diligently “selling” the goods. In the showroom, they create a completely different atmosphere, where the choice turns into an event, often accompanied by fashion shows, discussions of the latest trends and news from the catwalks.

Entrepreneurs who open their store of any size have one common task - they want to attract a buyer there. Even inventing, each businessman is already solving the problem of the competitiveness of his outlet.

The organization of a platform for the sale of goods, which will be of interest to the client, is the basis that, all other things being equal, can give a significant advantage. Of course, you can follow the standard path, open a boutique with double-height mirrored showcases, decorate it with the help of eminent designers, and create unique mannequins. But ... this requires money, and very large ones. And besides, there is no absolute certainty that such efforts and investments will be really effective. After all, on almost every street in our cities you can find boutiques, shops, supermarkets selling clothes, decorated magnificently, offering wonderful products and inviting buyers. Although this "beast" in their squares is an increasingly rare guest.

But showrooms still have potential. How they can attract visitors - options for implementing the idea:

• Aggressive emphasizing of the principle of "Outsider V.". If someone does not remember the old cartoon, then the hint is “no entry allowed to outsiders” (in the Russian version). Or, if you go to the original, there is an allusion to the expression Trespassers Will Be Shot or "violators will be shot." In a modern domestic showroom, such a position is an opportunity to give the buyer a sense of belonging to high fashion, things that are inaccessible to the mass sector. Implementing this is even easier than creating a nail service studio. It is enough to introduce invitation cards for clients that will be distributed in limited quantities and among “their own”, visiting by appointment, other conditional barriers, for example, mandatory entry into a group or club upon recommendation.
• The selection of the assortment must clearly comply with the principle of exclusivity. No, mind-blowing high cost is not required here, you need to focus on the budget of your potential buyers. And if they are interested, then you can offer items purchased in outlets at seasonal sales from last year's and even the year before last collections. However, all of them must be of high quality and original. In addition, it is necessary to observe the position of the point of sale, where you can buy a thing in a single copy, or in extreme cases, sell a very limited number of identical products.

Advice: if you order goods from foreign Internet sites, shops and similar points through the mail, then adhere to the duty-free minimum rule, that is, up to 31 kg and up to 1000 euros per month per individual. Not enough - involve close relatives and friends who can act as recipients, or pay the necessary taxes from exceeding the limits. These data are valid until mid-2017 (it is possible that the changes will not be accepted and such rather comfortable conditions will continue in the future).

• It is necessary to approach the formation of a product range not only in terms of fashion, exclusivity, quality and other similar parameters, but also profitability for the buyer. Here you should not adopt the practice of the bazaar, where the price is often set according to the reference book "and from the ceiling" or is calculated according to the border of one's own greed. And the principle of modern boutiques that put up a price tag with 300% in the black for an ordinary little thing is completely out of place here. The cost must be as reasonable as possible. That is, it should be borne in mind that a showroom client can independently purchase a branded shirt or cocktail dress from an Italian fashion house if he takes care of such trifles as ordering and delivery. Also, he may well go to Milan for a shopping weekend. In this case, a small reward for the seller is a payment for the convenience of the buyer.

• A showroom is not considered a store, that is, you can start a business without registering the status of a business entity - such advice can be found in various materials on this issue. However, this is still trade and entrepreneurial activity, and obtaining (state registration number) not only does not interfere, but is highly desirable, or rather, mandatory. But you can save money on renting a room. There are two common options here. In the first one, you can use your own apartment, in the second - areas located far from the passage, which is extremely necessary for a boutique. Another version that has been gaining popularity lately is special Internet resources that allow you to present a product in the form of a photo collection.

Advice: when converting an apartment into a showroom, do not forget about creating a unique atmosphere. Mirrors, fitting rooms, a good floor, a seating area with soft poufs and a sofa where you can sit, drink coffee and discuss fashion trends - all these little things "make" business. An interesting approach is the demonstration of products by live models. Shows can be arranged even in the apartment, only a little preparation is needed here. To be honest, equipping a showroom is not easy, easier, of course, than, but still more difficult than equipping a standard trading floor. In this case, every detail is important, down to the smallest. Agree, it would be strange to see a showroom offering a real fur coat from the latest collection of Michael Kors, located in a “Khrushchev” with a stripped entrance, without an elevator, in an apartment on the fifth floor.

• The product niche of showrooms is not limited to dresses or clothing in general. There are real examples of businesses successfully developing in this direction, where the assortment line includes exclusively women's shoes, accessories and even motorcycles. The main thing is to find your buyer and be able to convey to him information about the showroom with original branded goods.

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The Russian version of the showroom is a great option for starting a business without serious start-up capital. Here you can get by with minimal money. Mandatory qualities for an entrepreneur who plans to create such a project are the ability to navigate the world of fashion, good taste, the presence of acquaintances who are willing and able to purchase goods (and almost everyone has such) and organizational skills.

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Recently, in fashion circles, one can increasingly hear about “showrooms”, however, so many meanings are invested in this concept at the same time that it is not always possible to understand what is being discussed at the moment.

Someone claims that you can buy quality items there "for the cheap", and someone is convinced that it is there that you can order branded clothes from the latest fashion collections.

There has been too much mystery around showrooms recently, sometimes they call it almost secret communities, where only the “elite” are allowed in and by strict agreement. Today, even some shops and boutiques have been renamed showrooms! So what is it anyway?

Shopping in secret

In fact, such a concept as “showroom” really has several concepts, but in Europe, basically, these are exactly the places where samples of collections and fabrics from manufacturers are presented. Basically, large buyers or, speaking in Russian, wholesale buyers come here, who, after preliminary inspections of the presented samples, place orders for entire collections for their stores.

There, such showrooms or “showrooms” are quite a normal phenomenon, which can be organized either by the factories themselves or by distributors, that is, firms that buy things at the factory and after that sell them to small wholesalers.

In general, if you are going to Europe and want to visit a showroom, you will most likely stumble upon something similar and, frankly, not all of them are open for free visits, most often they are available only by appointment.

In addition, the more famous the brand is, the more difficult it will be to get into its showroom. In total, there are two main types in Europe: halls with ready-made things that you can see and immediately purchase. There is also a second option - halls with samples, where you can simply look at the collection by samples, order the models you like and wait for them to be made especially for you.

What are showrooms in our understanding? Rather, these are a kind of showrooms, where a small manufacturer or a novice designer presents his products. Often things are sewn directly in it, basically, these are unique or piece models that can be made to order.

And, finally, the third version of the concept, which, by the way, is most often meant in our, so to speak, domestic showrooms, these are places where items from several designers are presented for viewing and buying at once.

They may or may not be known, most often such “shops” are organized not in large shopping centers, but somewhere in an apartment or in the outback of a city. Often they do not have any signs and special advertising, and they learn about their existence by word of mouth, by the way, they are often closed.

There are even very small showrooms, the owners of which mainly present to the buyer the items of some famous fashion houses brought from abroad. Here, a meeting is usually agreed in advance, the choice and assortment is very small, but you can often find something unusual and interesting.

A showroom is a studio that displays product samples for sale, more often wholesale. It should be noted right away that showrooms represent not only clothes, but this type of business is the most popular. Therefore, many people want to know where to start in order to open a clothing showroom.

This business will be profitable only if the businessman can find a worthy partner or partners, as well as if there are buyers. The specifics of the area should also be taken into account. For example, in a small town it is more profitable to bring things from several designers, because. it is unlikely that people come to buy the same models, and the space for the studio needs to be small.

A showroom is not an easy task, bordering on the category of an expensive hobby.

Don't expect quick profits right away. Crazy profitability (and it can reach all 300%), on the one hand, allows us to hope for a quick enrichment, but on the other, there are serious risks - the collection may not be sold out. Let's turn our attention to serious madam statistics, from which it follows that in our country the niche with the sonorous name of the showroom is only partially occupied, and those who wish to start a business in this direction have every chance of becoming famous and successful in the fashion market.

Where to begin?

Some entrepreneurs choose their own clothes and other goods for their business while flying abroad. With the expansion of the showroom and the need for larger quantities of purchases, it is still wiser to contact wholesalers.

Smart beauty! How to open a showroom at home?

Undoubtedly, the most correct and optimal way is when the owner visits fashion shows, but it is insanely expensive - fashion designers often demand to purchase the entire collection.

Clothing shopping list

Advertising is also important for an online showroom. If you are a creative person, you can try to promote your brand yourself. But since there will be a lot of worries, it’s better to look after an advertising agency, an SEO promotion bureau, or a good digital studio.

How to open a showroom?

A showroom is a studio that displays product samples for sale, more often wholesale. It should be noted right away that showrooms represent not only clothes, but this type of business is the most popular.

Therefore, many people want to know where to start in order to open a clothing showroom.

Is it profitable to open a clothing showroom?

There are several types of clothing showrooms. The first is the studio of one manufacturer, which demonstrates things for wholesalers. The second variety is the atelier of a young unknown designer, where you can buy ready-made items or make an individual order. The third kind of showroom is a studio where products of several designers are presented for retail sale.

This business will be profitable only if the businessman can find a worthy partner or partners, as well as if there are buyers. The specifics of the area should also be taken into account.

How to open a showroom?

For example, in a small town it is more profitable to bring things from several designers, because. it is unlikely that people come to buy the same models, and the space for the studio needs to be small.

How to open your own clothing showroom from scratch?

The showroom format will allow you to create both small and fairly large businesses. First you need to decide on the needs of the population, and decide which showroom will be in demand. Then you need to negotiate with suppliers of ready-made clothes.

The room should be selected based on the size of the planned studio. It can be one room in an apartment or an unused building of an industrial enterprise. Naturally, the interior of the showroom must be interestingly designed from the inside. To get by with little money, you can invite an unknown artist or student designer.

What is good about this business is that it does not bind a person with any framework and leaves maximum scope for imagination. The most important thing is the comfort and convenience of the client, so that he would definitely want to return to the studio he liked. You can use the techniques of the Chinese, who create royal conditions for their visitors - they put upholstered furniture, carry soft drinks or tea, etc. And the client who was satisfied will not only definitely return, but also recommend the showroom to his friends.

Show Room in the West is a special room for communication between couturiers and designers with buyers (implementation manager). Nothing is for sale here: people are engaged in the fact that they conclude contracts and draw up agreements. But if you answer the question, what is a showroom in Russia, then this is a place where there is a tax-free trade in exclusive clothes of famous brands. The offered product usually has a low price and is presented in a single copy. There are more common names for such points: "boutique at home", "special distributor" and so on. You can visit it only by appointment or by acquaintance.

Starting investment - from 100,000 rubles.

Market saturation is high.

The complexity of starting a business is 1/10.

Despite the mystery, closeness and, on the basis of this, the instability of the enterprise, it is still worth opening a home showroom. The profit from such activities reaches 70,000 rubles. per month, and earn about 30,000 rubles. you can even make 5-10 sales a day.

Business Features

The first step is to decide which showroom to open:

• a room where wholesalers are shown different models of clothing;
• a boutique that sells stylish, unique items at low prices;
• studio shop.

Many entrepreneurs successfully combine all the concepts, getting the highest possible profit. The risk that arises when opening such an institution is that the purchased products will not be in demand.

Home showrooms operate unofficially. The owners of boutiques closed from strangers prefer not to register their enterprises. Customers do not pay attention to the legality, because the things they buy in such establishments are of excellent quality and low price. This is worth remembering for beginners organizing a showroom.

When compiling a business plan for a showroom, it is necessary to take into account this form of business. It is justified as long as the number of regular customers does not exceed 150 people and the owner is able to independently cope with the delivery of goods. Working with wholesale buyers, business expansion will require registration of LLC or IP. The last option is cheaper.

Before you open a showroom for branded clothing, you should take into account all the disadvantages of illegal activities:

• lack of protection and guarantees in cooperation with the supplier;
• it is unlikely that an illegal immigrant will be shipped goods at a wholesale price, the overpayment can reach 20%;
• employees can also take advantage of the absence of contracts;
• constant risk of visiting the establishment by tax authorities or representatives of other official institutions.

Opening of the showroom of branded clothing

Supplier search

Taste and style are the necessary qualities of an entrepreneur who decides to open a showroom. The first step is to learn as much as possible about fashion trends, popular brands. Then find places where you can buy high-quality and exclusive items at a low price.

There is a list of places where things for showrooms are usually purchased.

• Outlets are a kind of markets organized in the format of a shopping center. Here you can find a huge amount of branded clothing sold at big discounts (up to 70%).

  Business idea for opening a showroom in 2018

  The advantage of outlets lies in the possibility of purchasing clothes in any batch. This is a good tip for those who do not know how to open a showroom from scratch.

• A ready-made clothing factory sells goods in batches, the minimum price of which varies from 30,000 rubles. The advantage is the cost of clothing and catalog cooperation. Working with factories can be a great solution when looking for suppliers who want to organize a separate women's and men's showroom.
• Pre-order factories are a great option for an entrepreneur opening a fashion showroom. Having studied fashion trends, here you can order a whole collection of clothes. But all agreements should be concluded a few months before the proposed delivery.
• A wholesale warehouse usually sells clothes with discounts of up to 70%, but the minimum lot that can be purchased costs about 60,000 rubles. The advantage is the possibility of choosing shoes and accessories on the spot.
• When opening a wedding dress showroom, you should remember that every bride wants to have a unique look. The best solution in this case would be to cooperate with a wedding dress tailoring studio or a small factory, whose services include a tailor-made item.

  The same option is perfect for organizing a showroom of evening dresses.

• Online fashion stores often offer items from famous brands at bargain prices. However, you can buy them in any quantity. The pitfall here may be the quality of the product.

It's not a bad idea to open a clothing showroom from China. Chinese or Korean suppliers offer quality copies at a low price. For example, a dress ordered from Chinese manufacturers will cost an entrepreneur 1,000 rubles, while the exact same one will be sold in a branded boutique for 10,000 rubles. But often, in order to work with suppliers from China, entrepreneurs have to take on the responsibility of representing one of the many Beijing companies.

Implementation conditions

The illegality of business leaves a negative imprint on the possibility of implementation. But at the service of the entrepreneur are bulletin boards on the Internet, pages on social networks, the ubiquitous word of mouth. You can create your own online store (a good option is the VKontakte online clothing store). And do not think that the business will not bring the expected profit due to the large number of stores in the opening region. As a rule, the goods there are of poor quality, or the price tag is too high.

Materials: http://namillion.com/kak-otkryt-show-room.html

How to open a clothing business: create your own showroom

The showroom is another innovation that came to us from the west, rich in ideas. It translates as a demonstration room, in other words, if applied to a business selling clothes, then the correct translation will sound like a room for demonstrating it. In the West, show-rooms are needed to show things, in our country they are more like boutiques with branded items at home.

Unsurpassed professionals in the field of showroom Chinese. Developed production leads to tremendous competition for each client, and this brings the service to the highest level.

Showroom in China today is high ceilings and spacious rooms, spotlights and shelving, stands and special stages, in a word, everything is done for the most successful work with the client.

In the first place, the Chinese put a high level of service. Therefore, the room for displaying clothes is furnished with soft and cozy furniture, and delicious soft drinks are offered to showroom customers. It is still far from China, but, as they say, the road will be mastered by the walking one.

Where to begin?

How to open a showroom? The first step in creating a showroom at home should be the renovation of the premises. It is impossible to get a chamber and elite atmosphere in which a dear client will gladly part with his money in a room with old wallpaper, for example. It is necessary to carefully consider the layout, distribute the space, choosing a place for receiving guests and directly under things. Furniture for the client should be comfortable, screens will not be superfluous - they can clearly demonstrate how this or that clothing will look like.

Since repairs are expensive today, it is clear that it is impossible to call a clothing showroom a business without investments - you will need an impressive start-up capital. In addition, it is worth taking care of an assistant, you are unlikely to be able to always be at the workplace. Ideally, if the employee has luggage behind him in the form of a seamstress diploma, a cutter, and even better with a stylist diploma. Agree, only a professional should work with beautiful, fashionable and costly things.

A distinctive feature of modern boutiques and showrooms is that in them the client can dress and wear stylish clothes, as well as purchase the necessary accessories. And this means that among the goods there should be everything - from a pendant to a fur coat.

How to open a clothing showroom and where to buy goods? Most often, supply agreements are concluded with wholesalers, who, in turn, place an order with the manufacturer. This scheme allows you to significantly reduce the amount and size of the purchase. The disadvantages of such a scheme include the fact that wholesalers quite often include items from old collections in the list. In the market, you can find entire villages-outlets selling goods from last year's collections. They are much cheaper and are perfect for those customers who are not crazy about new products, but want to have quality, branded items.

Some entrepreneurs choose their own clothes and other goods for their business while flying abroad. With the expansion of the showroom and the need for larger quantities of purchases, it is still wiser to contact wholesalers. Undoubtedly, the most correct and optimal way is when the owner visits fashion shows, but it is insanely expensive - fashion designers often demand to purchase the entire collection.

Clothing shopping list

• Outlet villages. Items are sold cheaply and at great discounts. You can find beautiful models, but it will be very difficult to find certain sizes and colors.
• The online store is the largest platform with goods. Mostly these are low quality things, but there are also good clothes. Your task is to find it and offer it to the buyer.
• Ready-made clothing companies. The minimum purchase is possible from five hundred euros. Another plus is that things are sold at a bargain price. Nowadays, many factories cooperate remotely very well, because orders are made exclusively through catalogs.
• Factories working on pre-orders of clothing. Very convenient, you just need to place an order in time, for example, for a summer collection in spring, etc.
• Wholesale warehouses. Here you will find beautiful things from past seasons at the best 70% discounts. If you are ready to make a purchase for a thousand euros, you should pay attention to wholesale warehouses.

It is best to choose and purchase clothes and other goods for your showroom yourself. But, this involves flights to other countries and delivery to their boutiques, which is undoubtedly expensive.

Today, thanks to the developed production, it is profitable to open your own showroom of Chinese clothes. Low prices for things will provide competitive prices, and the choice of models will please the most sophisticated buyer.

Important nuances in opening a clothing showroom

The most effective advertising in this business is word of mouth. Customers who are convinced of the high quality of the clothes purchased from you and were satisfied with your service will bring their acquaintances with them. Having gained a decent base of regular customers, you can count on a very, very worthy reward.

What is the audience of your showroom? Will it be young people, children or middle-aged people who prefer classic clothes? You must be very clear about who you should offer and sell your product to. What will be the proposal - buyers really appreciate the unobtrusive and polite attitude towards themselves. And this is equally true if they buy both expensive clothes and budget brands. The reputation of an outlet can be ruined in a matter of seconds, so make it a rule to be polite with any buyer.

What is good about your own showroom is that it can be created in two versions: offline and online. But, if you are going to do only an online store, you need to think over a clear plan for the delivery and exchange of things.. Now the network has a huge number of ready-made templates and you can try to open a store for a showroom on your own. If you want to make a truly convenient and functional website, it is better to turn to professionals.

For an online showroom, logistics is very important - the speed of delivery of orders to different ends affects the mood of the buyer and, as a result, more people will recommend the store.

It is important to make ordering as easy as possible. This will increase the likelihood that the buyer, putting the product in the basket, will bring the transaction to the end. Choose a suitable payment system with different types of payments and favorable conditions. Learn the laws on the subject of exchange and return of goods.

For a showroom of things on the Internet, it is quite possible to have an Internet accountant. It makes no sense to say that it is necessary to choose him meticulously and carefully, and it is so clear that your income will largely depend on his work.

Advertising is also important for an online showroom.

How to open a clothing showroom from scratch: where to start

If you are a creative person, you can try to promote your brand yourself. But since there will be a lot of worries, it’s better to look after an advertising agency, an SEO promotion bureau, or a good digital studio.

The showroom of things, as a rule, begins to generate income when the number of customers exceeds 200 people. A lot of people, having opened their showroom at home, do not formalize their activities in any way. This is only suitable if the customer base is small, and only the owner is engaged in the goods.

Now you know how to open a showroom selling clothes and how to start your own business. Most importantly, believe in success!

How to open a successful clothing showroom: 5 main rules

How to open a clothing business: create your own showroom

The showroom is another innovation that came to us from the west, rich in ideas. It translates as a demonstration room, in other words, if applied to a business selling clothes, then the correct translation will sound like a room for demonstrating it. In the West, show-rooms are needed to show things, in our country they are more like boutiques with branded items at home.

A showroom is not an easy task, bordering on the category of an expensive hobby. Don't expect quick profits right away. Crazy profitability (and it can reach all 300%), on the one hand, allows us to hope for a quick enrichment, but on the other, there are serious risks - the collection may not be sold out. Let's turn our attention to serious madam statistics, from which it follows that in our country the niche with the sonorous name of the showroom is only partially occupied, and those who wish to start a business in this direction have every chance of becoming famous and successful in the fashion market.

Unsurpassed professionals in the field of showroom Chinese. Developed production leads to tremendous competition for each client, and this brings the service to the highest level.

Showroom in China today is high ceilings and spacious rooms, spotlights and shelving, stands and special stages, in a word, everything is done for the most successful work with the client.

In the first place, the Chinese put a high level of service. Therefore, the room for displaying clothes is furnished with soft and cozy furniture, and delicious soft drinks are offered to showroom customers. It is still far from China, but, as they say, the road will be mastered by the walking one.

Where to begin?

How to open a showroom? The first step in creating a showroom at home should be the renovation of the premises. It is impossible to get a chamber and elite atmosphere in which a dear client will gladly part with his money in a room with old wallpaper, for example. It is necessary to carefully consider the layout, distribute the space, choosing a place for receiving guests and directly under things. Furniture for the client should be comfortable, screens will not be superfluous - they can clearly demonstrate how this or that clothing will look like.

Since repairs are expensive today, it is clear that it is impossible to call a clothing showroom a business without investments - you will need an impressive start-up capital. In addition, it is worth taking care of an assistant, you are unlikely to be able to always be at the workplace. Ideally, if the employee has luggage behind him in the form of a seamstress diploma, a cutter, and even better with a stylist diploma. Agree, only a professional should work with beautiful, fashionable and costly things.

A distinctive feature of modern boutiques and showrooms is that in them the client can dress and wear stylish clothes, as well as purchase the necessary accessories. And this means that among the goods there should be everything - from a pendant to a fur coat.

How to open a clothing showroom and where to buy goods? Most often, supply agreements are concluded with wholesalers, who, in turn, place an order with the manufacturer. This scheme allows you to significantly reduce the amount and size of the purchase. The disadvantages of such a scheme include the fact that wholesalers quite often include items from old collections in the list. In the market, you can find entire villages-outlets selling goods from last year's collections. They are much cheaper and are perfect for those customers who are not crazy about new products, but want to have quality, branded items.

How to open your own showroom - detailed planning: selection of suppliers, 3 competitive advantages, how to advertise correctly, basic financial calculations.

Capital investments in the showroom: from 500,000 rubles.
Payback of business: from 3-4 months.

The answer to the question how to open a clothing showroom, it is worth starting with an explanation of what this name generally means?

How are showrooms different from regular stores?

It should be noted that this term in world practice and in Russia has a different designation.

In Western countries, showrooms are called rooms that are organized during fashion shows.

In them, designers arrange a mini-presentation of the collection, and future purchasing partners can see the assortment and even touch it.

Direct sales in such rooms do not occur, but cooperation agreements are concluded.

Showrooms in Russia and Ukraine differ radically from European "colleagues".

Only the atmosphere of a certain closeness, elitism, belonging to special circles of society, connoisseurs is preserved.

The rest is all the same.

However, they differ from those familiar to us in terms of products (usually unique goods, in small quantities), design, presentation of the trading process itself.

We will analyze in more detail whether the show room will bring profit, and how to open it.

We conduct a marketing analysis before opening our own showroom

Trade is the direction of business in which competition always reigns.

Therefore, the success of the enterprise will greatly depend on how profitable a niche you can choose.

You can not sell "for everyone" and the most diverse goods.

It is necessary to designate your target audience, draw up its portrait, determine the wishes.

Showrooms are a specific type of store visited by a special audience.

If you are wondering how to open your own showroom for exclusive brands in a metropolis, the target audience might look like this:

Competitive advantages of the showroom

So that competition does not become fatal for the showroom, first of all, competitors should not be more than 3-4 organizations (for a small town or area in a metropolis).

If there are more firms, it will be too difficult for a newcomer to take his place.

Calculations may even indicate that it would be inappropriate to invest efforts in moving towards such a situation.

But even if there are few competitors, they cannot be discounted.

You must highlight competitive advantages.

These factors will make people go to your showroom.

Advantage	Description
Exclusive range	The format of the showroom itself implies the presence of exclusive goods. But those who "rotate" in the fashion world know that some brands are more elite and less affordable than others. Analyze what your customers need and don't lose that very atmosphere of secrecy and exclusivity.
Delivery service	Often in showrooms it is possible to dress from head to toe, because the assortment includes shoes, clothes, and accessories. But not every buyer wants to carry shopping bags in his hands. So the delivery service will definitely be in demand. It will also come in handy when customers buy an item for a gift or choose it in your online store without visiting the showroom itself. Usually the volumes of such sales are not so large as to conclude an agreement with a separate courier service. Delivery can be handled by the store owner himself or sellers for a separate surcharge.
Individual approach	It is worth once again focusing on the fact that showrooms (if we consider the term in the classical sense) are the backstage of fashion, a gathering place for people “in trend”. Although the format has changed in Russian-speaking countries, customers still expect a special approach. Select qualified sellers who will work individually with each visitor. Regardless of how he is dressed, what he plans to buy, and even if it is obvious that the person is not your target audience. Often it is these visitors who leave the largest amounts in the store.

What documents are needed to open a showroom?

In order to engage in entrepreneurial activity, it is imperative to go through the registration procedure for an individual entrepreneur or LLC.

Many showroom owners see no point in this and work underground.

It is worth noting that this may be justified for small online stores and private closed showrooms.

If you want to open a showroom alone, that's enough.

But remember that in this case you are liable in the amount of your personal property.

And if you register an LLC, the risk remains within the authorized capital.

However, much more hassle with registration and bookkeeping will await you.

The choice between these two options is yours.

It remains to be recalled what disadvantages await if you open a showroom without documents:

• not all suppliers agree to enter into transactions with those entrepreneurs who do not have registration;
• even if the supplier agrees to conclude an agreement, he does not have the right to sell the goods at wholesale prices;
• you will not be able to formalize the staff for work, which is not welcomed by professionals;
• in addition, dissatisfied partners, clients or employees can “bring” information about your illegal activities to the tax office, and this is fraught with big problems.

The money that you save on registering an individual entrepreneur is absolutely not commensurate with the consequences that await unregistered entrepreneurs.

What kind of advertising should be used before and after the opening?

"You can have anything you can think about all the time."
Brian Tracy

Although showrooms have a certain "flack" of secrecy, they can be advertised, just like regular stores.

Unless it is worth making a greater bias towards the fashionable representatives of the city.

There are several options for how to promote the showroom since its opening:

If you do everything right, hire qualified people, create a comfortable atmosphere in the store, word of mouth will become the main advertising.

It will bring you at least 70% of new customers.

Necessary equipment

Unlike a regular clothing store, a showroom can be located almost anywhere.

It does not have to have high traffic, because there are practically no casual visitors in such establishments.

People will go to you purposefully.

This means that even getting to the other end of the city will not be a problem for them.

However, the presence of public transport stops nearby and a place to park a car will be a definite plus.

Much more attention should be paid to the interior design of the outlet.

Name	Price (rub/unit)
Total:	120 000 rubles
Clothes hangers (racks) - 2 pcs.	2 000
Mirrors: floor - 1 pc. and wall - 2 pcs. An additional mirror should be installed near the counter with hats, if they are in stock.	1 000
Fitting booth - 1 pc.	1 000
Mannequin - 1-2 pcs. (depending on the capacity of the trading floor)	1 200
Showcases or open shelves - 5 pcs.	15 000
Cash register and card payment terminal	45 000
Table or counter of the seller - 1 pc.	10 000
Safe - 1 pc.	45 000

How to find suppliers to open a clothing showroom?

One of the features of showrooms is that in such a store, the buyer can dress from head to toe.

Therefore, entrepreneurs need to carefully consider the assortment.

There are several vendor options:

In simple words - the remains of fashion collections that were presented some time ago.

Buy unsold items with discounts up to 70%!

The disadvantage of the option is that often not running models and sizes remain unsold.

Factory production (finished products and pre-order).

To cooperate with factories, you must have some documents authorizing such activities.

You should also be prepared for the fact that cooperation with manufacturers involves small and large wholesale.

Wholesale warehouses.

As the name implies, in such places things are sold exclusively in bulk.

At the same time, they offer an impressive discount of 60-70% on products.

Chinese suppliers.

If you are interested in how to open a showroom, consider the well-known pitfall of this option.

Yes, the prices for "famous brands" products from Chinese manufacturers are really tempting.

However, you will have to answer for its quality to buyers.

Which staff to choose?

Usually the amount of work in the showroom is small enough to be able to get by with a very modest staff.

Often at the start, only the organizer himself takes care of all the affairs.

But in the future it is difficult to do without assistants.

The seller in the showroom must understand fashion, be able to choose the right things for the client, keep up the conversation about brands and trends.

In addition, like an employee of any other store, the seller in the showroom must speak politely and competently, treat all visitors with respect, and know the assortment of the outlet perfectly.

The main task of the staff is to create a comfortable environment in which everyone wants to return.

Hire employees on your own, appoint a trial period.

Each mistake of the seller will be a serious minus to the reputation of the store.

And this should not be allowed!

At the showroom, include in the financial calculations not only the salary, but also future bonuses, bonuses, work schedule.

How much does it cost to open your own clothing showroom?

How much it will cost you to open a showroom depends on many factors: will you rent an office, where will it be located, what goods will you sell and where will you supply it?

These are just some of the factors that can affect the final amount.

Consider what capital and regular investments will be required to open a clothing showroom in a city with a large population.

Capital investments

Item of expenses	Amount (rub.)
Total:	RUB 500,000
Registration of an individual entrepreneur or LLC	1 000
Purchase of equipment, furniture	120 000
Site creation	from 3,000 to 60,000
Domain and hosting	15 000 – 20 000
Website promotion on the Internet	15 000 – 20 000
Creating a corporate logo	1 500
Formation of commodity stock	300 000

Regular investments

In addition to investing in opening a showroom, you also need to invest a certain amount every month.

This is worth keeping in mind and laying the necessary stock in your "financial airbag".

Otherwise, you may encounter a common problem: a company opens, successfully operates for six months or a year and closes, as the money for financing runs out, and full payback has not yet come.

In the video, a successful designer shares his experience of opening a clothing showroom:

Payback and profitability of a clothing showroom

The average markup in the trade sector is 20-200%.

For such unique products as goods in the showroom, the margin can be 100-150%.

This will create a competitive advantage over other outlets and recoup the showroom in a short time.

With such investments, which were calculated above, it will be possible to recoup the store in less than six months.

In the future, it is worth investing in expanding the range and opening new outlets.

How to open a clothing showroom and accessories?

As you already understood, everything is not as difficult as you might imagine.

The basis of such a specific outlet is the original assortment, qualified employees and the creation of a customer base.

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For many girls, buying clothes is a “pill” for all troubles, an opportunity to spend time with benefit and pleasure, or just a way to relax. Everyone wants to look stylish, feminine and unique, and even save on price while not losing quality.

For such young ladies, a way out was found - a showroom - a place where you can buy designer clothes much cheaper than in famous stores. What is its peculiarity, why is it becoming more and more popular and what you need to know before opening such an institution? So, how to open a clothing showroom?

The showroom is a place where the clothes of several little-known designers who are just starting their careers are exhibited. Hence the prices are low with good quality materials and tailoring. So they try to advertise themselves, gain interest and become in demand.

With a good influx of customers and receiving recognition from the general public, they quickly become famous and open boutiques, but with different prices.

Most often, such studios are opened by stars - media faces, having previously promoted the future showroom on social networks through their groups with millions of subscribers. But ordinary people can do such a business, the main thing is to first decide what exactly you are going to do.

The showroom is:

• studios in which samples of clothing from factories or manufacturers are exhibited for review and wholesale purchases;
• where you can order a unique costume;
• assortment room several designers for retail purchase.

The latter option is the most common in our country, and we will consider its discovery further. e.

Procedure

To open your own showroom, you will need to register your activity. This procedure includes several steps:

• and (receipt for, TIN, passport with copies, application for registration and);
• filing an application with the tax office.

Then we proceed to the technical part. Activities to be carried out:

1. Search for a studio and purchase of equipment;

3. Personnel (if necessary);

We will discuss each stage in more detail below.

Show room and equipment

There is no point in worrying about the high traffic of people, unless you decide to rent a boutique in a shopping center. People should learn about your salon from each other, through social networks, from invitations and so on.

The most suitable room for opening a showroom is a small room or a studio apartment. Such an apartment can be found in advertisements for renting a home, now many one-room apartments are specially converted into studios. You can allocate one largest room in your apartment or rent a small building.

Required indoors carry out quality repairs. There must be some style. It is better to decorate the studio in bright and calm colors, with a lot of lamps, lanterns, paintings.

The color of curtains, floors, walls should be well combined. People with a good sense of style will come to you, and if they do not like the design, they are unlikely to want to come back here again, and even more so they will not recommend this salon to anyone.

The presence of comfortable furniture is a prerequisite for such an institution. Easy chairs, fashionable coffee tables, shop windows, hangers, stands, mirrors, fitting rooms and other necessary attributes should be purchased immediately.

Cleanliness and order in the room, a pleasant smell, calm music will create a good impression of your studio.

What is a showroom?

Shop item

Regarding the product, several main tasks should be solved:

1. Where to get?

2. What will be the assortment?

3. How to arrange the clothes?

Where to buy clothes?

Before looking for suppliers, you need to decide on the pricing policy of your showroom. There are several places where you can buy things for such a studio.

• Chinese sites offer things at very low prices, which can be resold with almost 100% markup. If you do not know how to open a showroom for clothes from China, then first you will have to make a lot of trial orders to determine which store has the best quality items. Some Chinese suppliers send goods that do not match the pictures, differing not only in quality, but also in appearance.

Among things from China, you can find very worthy and high-quality specimens, and as proof of this, there are a huge number of clothing stores from there. Such an assortment is designed for a low price category and it should be understood that respectable people are unlikely to look into such a place.

• American sites offer original clothes from famous brands with big discounts. But as a rule, on such sites you can find models from past collections. If your goal is to sell quality and famous things, regardless of the latest trends in the fashion world, then these sites will suit you.
• Outlets. Last year's collections with discounts up to 70%. You will have to travel to such places on your own and select options of interest.
• Young designers. You need to look for them on thematic forums, in social groups and other places. The advantage of their things is uniqueness, style and good quality. And since they are little known or unknown at all, then the prices for their clothes will be acceptable.
• Clothing factories. They work by catalogs and remotely. Prices are low, quality is good. But it is worth remembering that when purchasing from such factories there is a minimum threshold. Manufacturers themselves set the monetary minimum for which you will need to purchase.

What will be the assortment?

The ideal option is the presence of a variety of clothes and accessories for it. A client, having come to your showroom, should be able to purchase not only a certain thing, but a whole set. And pick up a handbag, a scarf, underwear and, possibly, shoes for him. And the client is good, and you are in the black.

The assortment must be updated regularly so that consumers do not lose interest in your store. When buying things, it is important to focus on what is fashionable. People will not want to take ugly things that have long gone out of fashion. For example, if tight trousers are in fashion, you should not expect a large demand for flared ones.

How to arrange?

It is important to keep order in clothes: everything should lie and hang evenly. It is better to wear novelties on mannequins and then at the entrance people will see the latest arrivals.

Clothing showroom staff

You can work in such a studio alone. The main thing is to be well versed in fashion, to be able to combine colors, textures, shapes, and even incongruous.

If you are confident in yourself and can easily say what is fashionable to wear now, and are ready for each client to choose a set that will favorably emphasize his best sides, while hiding his shortcomings, then feel free to open the showroom alone.

If choosing an assortment on your own is a problem for you, and you are far from fashion, it is better to find a companion who is well versed in clothes. He will select the right assortment, and follow the quality of the fabrics. The designer himself can act as a companion.

Store advertisement

Before opening, you need to make a presentation of your studio. You need to start with a few interested customers, serve them at the highest level, gaining respect, and they, in turn, will tell their friends about you.

In the same group, it is worth posting information about the existing product, new products, discounts. The same information can be sent via SMS or email.

How to open a clothing showroom?

How to open a clothing showroom: a business plan with calculations

showroom looks like this:

• Legalization of activities around 5000 rubles, 800 of which is state duty.
• Purchase of the first batch of goods approx. 100,000–150,000 rubles.
• Rent 40,000 rubles.
• Repair 100,000 rubles (if necessary).
• Furniture 50,000 rubles.

If you plan to travel for the goods yourself, then the costs of the flight, hotel - about 50,000 rubles.

To start the studio you need to invest about 400,000 rubles.

If you want to sell branded clothes, then this amount will increase by at least a third.

showroom profitability

One regular customer spends from 15,000 to 45,000 rubles on clothes every month, and given that he can bring up to 5 new customers, he gets quite a decent income.

Profitability, however, you need to study the market well and find generous customers, otherwise, the profit will go negative.

Business nuances

The main problem of the showroom is a different understanding of its essence.

Some call places for clothing exhibitions followed by wholesale purchases, others are sure that this is a joint work of young designers, and still others believe that a showroom can be an ordinary boutique in a shopping center or a small shop on a busy street.

The second important point is the range. You should not pass off Chinese copies of famous brands as the original. Knowledgeable people will quickly understand the deception, and those who have little understanding of brands will not want to spend large sums on clothes at all.

If you are counting on wealthy clients, then clothing presented in the studio must be appropriate.

Opening a showroom is not difficult if you are well versed in fashion and putting together a stylish set is not a difficult task. A small cash investment, a little inspiration, work on the interior, selection of beautiful, high-quality clothes and the studio is ready.

If things go well, and the flow of customers will steadily increase, you can think about, just do not forget to register your activity.

What is a showroom and how to open a truly profitable clothing showroom, you can find out in this video instruction: