How to write a car wash business plan: where to start and what it takes to open. Business plan for opening a car wash in your city

The number of cars in Russia is constantly increasing, which makes business areas related to cars highly profitable and attractive. Opening a car wash falls into the same category. Below is an example of a ready-made car wash business plan with calculations.

This type of business requires significant initial investment, but is characterized by relatively high profitability and an average payback period.

Car washes come in the following varieties:

• Manual car wash;
• Mobile car wash;
• Automatic car wash.

This business plan is not suitable for a mobile car wash and an automatic one, as they require different equipment, personnel and investments.

Brief Summary

Despite certain difficulties associated with opening such an enterprise, the high demand for services makes this niche attractive.

A car wash business plan has the following benefits:

1. Most of the year the company is in high demand;
2. Investments in this area are highly profitable;
3. Average level of competition.

Project characteristics for Samara:

• How much does it cost to open a car wash - 4,365,200 rubles.
• Payback period - from 17 months;
• Monthly profit - 253,665 rubles.

Project description

The car wash business should not only focus on the main service - cleaning the body of vehicles, but also should have a number of additional services.

Car wash as a business provides the following services:

• Cleaning the car body;
• Processing of bumpers and car wheels (blackening);
• Car radiator cleaning;
• Cleaning the plastic coating of the car interior;
• Removal of stickers and holograms;
• Wax coating to protect the body coating;
• Car polishing (abrasive).

The main factor affecting the profitability of this business is the choice of location for the car wash. The entrepreneur at this stage asks the question: What is needed to open a car wash?

You need to choose a ready-made building for rent or build your own. In the first case, the savings will be on the initial investment, in the second, there will be a wide possibility of planning the location of the working areas of the enterprise and further savings on monthly costs. It is the own building that is considered more promising and will be considered in this BP.

Characteristics of the enterprise for a business plan for opening a car wash

After choosing a place for the construction of boxes for a future car wash, you need to resolve the issue of permits-petitions. Some novice businessmen are afraid of this stage, and the question “What documents are needed to open a car wash?” stops them from starting their own business.

Required documents:

1. Letter of request to the city administration;
2. Submission of a sketch of the project of the future sink;
3. Coordination of the sketch with the committees of Ecology and Architecture;
4. Permission from the Sanitary and Epidemiological Station and the State Fire Service;
5. Resolution from the managing entity of the city;
6. Contracts with the water utility and the power grid.

After receiving all the permits and approvals from the above-mentioned services, you need to re-submit a petition addressed to the mayor to the local administration. Only after that, the entrepreneur should think about how to build a car wash with his own hands from scratch.

Niche in the market

The car cleaning market is moderately competitive and in high demand. However, an entrepreneur who aims at high income must provide high service to each client. Therefore, the answer to the question "How to open your own car wash" will be the creation of an enterprise that can not only cover the main demand of customers (car wash), but provide them with additional services (a place to relax, snack and sell related products).

The target audience of the car wash business plan

The target audience for this company is people over 18 and under 65 who own their own car. The target audience is wide and detailed segmentation is not required.

Competitive analysis for opening a car wash

At the moment (2018), according to open sources, there are 331 car washes in the city of Samara, 92 of which are round-the-clock. Only the latter are direct competitors. 5% of the mentioned organizations are engaged in active marketing.

This analysis shows that with average competition, marketing activities are carried out by a small number of competitors. Therefore, with a high quality of service and with the use of marketing tools, an enterprise can be competitive.

When viewing a map of the location of competitors, you can highlight free locations with a good traffic flow. This leads to a favorable competitive environment for the implementation of a car wash business plan with calculations (the example is relevant for 2018).

Marketing strategy

The promotion of a new car wash should be divided into two categories:

1. Online promotion;
2. Offline promotion.

The following activities are suitable for online promotion:

• Creation of a business card site with a list of services and contacts - 24,000 rubles.
• Registration in local Internet directories with an address is free.
• Contextual advertising with a discount on the first visit - 10,000 rubles.
• Maintaining a page on social networks - 5,000 rubles.

All work on the above activities will be carried out by remote employees under the control of the owner of the enterprise.

For offline events, the following are suitable:

• Grand opening with free car wash for the first 3 days.
• Distribution of flyers for 50% discount;
• Placement of signs and banners within 200-400 meters to the car wash.
• Loyalty card for regular customers.

Free coffee during car wash.

A short list of shares can be supplemented by the owner of the enterprise and requires only a creative approach.

Production plan

This stage of the car wash business plan consists of arrangements for the arrangement of working facilities and the acquisition of the necessary equipment.

Room selection

In the section "Description of the project" it was mentioned about the construction of our own car wash. At this stage, you need to figure out how to build a car wash from scratch.

The construction of a car wash should take place according to a clear scheme, taking into account all working areas. It is required to allocate a car wash area, a recreation area for staff and guests, as well as a building for administrative staff (managers and cashiers).

For washing vehicles, covered boxes should be equipped. This construction of a ready-made car wash business plan must serve a minimum of 2 cars at a time. A great advantage would be the creation of covered open or closed places for car drying and post-processing.

How much does it cost to build a car wash from scratch:

• Building materials - 1,900,000 rubles;
• Work costs - 800,000 rubles.

The total amount will be within 2,700,000 rubles and will depend on the wishes of the business owner.

List of required equipment:

Car Wash Business Plan Organization Plan

This type of business does not require the employment of specialized or trained personnel. If there are no trained professionals with work experience on the labor market, then inexperienced people can be recruited and trained in a short time.

An entrepreneur, having decided the question of how to open his own car wash business, begins to think about finding a workforce. The main criteria for hiring staff: learning ability, physical fitness and adequacy in communicating with clients. Since the majority of personnel do not have a higher education and a broad profile, the requirement to work overtime will not cause a negative reaction.

The departure of trained personnel to competitors, illness and layoffs are not serious risk factors, since the market is full of such specialists.

The staff consists of:

• Manager. For the operational management of the enterprise in the absence of the owner, administrative staff is required. A 24-hour wash requires a minimum of 2 employees who replace each other every 12 hours.
• Washers. For the main work on customers' cars, at least two washers are needed for 1 shift of 12 hours. After they are replaced by a night shift of 2 washers.
• Barista. The convenience of customers is provided by a barista who can prepare sandwiches, coffee and tea. This item is not mandatory, but can become a source of additional income for the entrepreneur. Schedule 2 working days and 2 days off. 2 employees are required for this position.

Financial plan

The penultimate point of the business plan “How to open a car wash from scratch” is the part related to the finances of the organization.

The income of the organization will be calculated from the approach that the minimum number of serviced cars per day will be 35 units. (in the off-season the numbers will be less, but the average number will be about the same).

The average cost of a car wash in Samara is 450 rubles.

The daily revenue of the organization is 15,750 rubles.

Monthly income - 472,500 rubles.

Company expenses for 3 months:

Project payback

Operating costs	1m	2 m	3m	4 m	5 m	6 m
Expenses	269 400	269 400	296 340	296 340	296 340	296 340
Income	472 500	472 500	590 625	590 625	590 625	590 625
taxes	28 350	28 350	35 438	35 438	35 438	35 438
Profit before taxes	203 100	203 100	289 103	289 103	289 103	289 103
Net profit	174 750	174 750	253 665	253 665	253 665	253 665
Increased cash flow	-4 190 450	-4 015 700	-3 762 035	-3 508 375	-3 254 710	-3 001 045

Risk management

This type of business is distinguished by relative stability and the absence of serious risk factors.

Risk factors may be:

• Changes in legislation. Emergence of increased taxes for the use of drinking water or an increase in income tax.
• Increasing requirements for environmental protection. The emergence of new, more expensive requirements for the treatment of outgoing wastewater.
• Rising utility bills. An increase in the cost of utility bills will reduce the profit of the enterprise.
• Decreased income of the population. Low incomes can adversely affect the number of car owners and reduce the number of visits to the car wash.

Three months of accounting, personnel records and legal support for FREE. Hurry, the offer is limited.

This review article will discuss the business plan of a car wash. Opening a car wash is a highly demanded and profitable business, however, planning is necessary when starting any enterprise.

For those who are now preparing a business plan for a car wash, we suggest that you familiarize yourself with examples of calculating start-up costs, enterprise risks, payback, competition and the nuances of doing business. Forward and upward!

Your business on an autonomous mobile car wash

The number of cars in the country is increasing every year. About 55,700,010 vehicles have been registered, according to the API national resource. And this is at the end of 2018! Many owners are very careful about their steel pets.

According to statistics, there are about 1,600 cars per car wash in the country. If all cars undergo similar maintenance, the queue will stretch for almost two months.

Based on the price of cars, we can conclude that their owners are wealthy people who are ready to spend money on care much more often. The conclusion suggests itself that car washing in Russia is a profitable business.

For a better understanding of the organization of the car wash, we recommend watching the video. The real story of a man who decided to try himself in this business and achieved impressive results

Not so long ago, the newest trend appeared in our car wash market - the introduction of fully autonomous car washes. No need to build a room for work - you can buy a mobile car wash and do business where it is convenient. And in case of a bad scenario, move the point to another, more promising place.

Compared to stationary, mobile car washes have many advantages:

1. quick launch into production use;
2. lack of capital foundation;
3. lack of costs for the construction of the building;
4. availability of permits, ready-made fire certificate;
5. there is no need to conduct sewerage - the module has a reverse liquid filtration system;
6. there is no need to conduct communications - electric wires and water conduit;
7. quick dismantling and transportation to a promising place;
8. attractive appearance;
9. mobile car wash is easy to sell in the future.

It is important to discover all the possibilities and know the pitfalls of this direction in entrepreneurship.

Favorable car wash location

This is the most important point. The entire success of the business depends on the choice of a car wash location. The most optimal place is near a busy highway, at the intersection of roads, near a large shop or gas station. Places at customs points, campsites, hotels on the highway are promising. There should be convenient access and exit of automobile customers.

It is optimal to provide a small parking lot near the sink for dirty cars. The presence of two or three waiting cars will create an attractive effect, passing nearby may be tempted to your service.

After choosing a site, it is necessary to start solving the difficult moment of renting a plot of land. You should contact the district administration, where you decided to start a business and find out who owns this land. The land plot owned by the city will not cost much. And renting land in personal ownership can be many times more expensive! But the process of decision and registration in time will have the opposite meaning - everything will be decided quickly for a private trader, but with the state you will have to wait.

A very important and interesting aspect! When installing a mobile car wash, the presence of a water conveyor, electrical networks and sewerage is not important! The car wash is completely autonomous, has everything you need for production. Water is collected in containers, imported and exported. Electricity is generated by the existing built-in diesel generator.

Car wash equipment

Now the market has a lot of proposals for the supply of modular autonomous sinks. A standard car wash consists of a modular unit of the "container" type. The unit includes an autonomous source of electrical energy (diesel generator), devices for manual washing, containers for clean and dirty water, its own liquid and water cleaning system for circular water supply in a closed cycle.

As a rule, when purchasing such a module, a package of documents important for work is attached:

1. the conclusion of firefighters;
2. conclusion of the SES;
3. washing passport;
4. instructions for use;
5. certificate of conformity.

As you can see, a lot has already been done for us. The owner needs to hire staff, negotiate the lease of a piece of land, think about advertising. And feel free to get down to business! The price of a module for two cars today is ≈ 2,500,000 rubles.

Employees

Four people will be enough to carry out car washing, taking into account two washing places. They work in shifts, twelve hours a day, two days after two days. Remuneration - piecework, 20% of the proceeds for the finished work. Other issues related to solving problems, paying taxes, purchasing consumables are in the field of activity of the owner of the enterprise.

Estimated income for the business plan

The activity of any car wash in Russia is highly dependent on seasonal fluctuations. Revenue growth is significant in March-October, and from November to February it is greatly reduced.

The car wash cash desk for two cars at the same time, located within the city, near the road saturated with cars, is presented in the list (numbers are indicative):

January - 120,000 rubles;

February - 235,000 rubles;

March - 415,000 rubles;

April - 465,000 rubles;

May - 385,000 rubles;

June - 410,000 rubles;

July - 415,000 rubles;

August - 425,000 rubles;

September - 435,000 rubles;

October - 385,000 rubles;

November - 435,000 rubles;

December - 245,000 rubles.

Result: 4,380,000 rubles

As a result, we get the average monthly revenue - 365,000 Russian rubles! Note that the annual fee is almost twice the cost of a car wash.

Costs for setting up a car wash

We take the following information as input:

1. location - city limits, near a busy highway, there is a gas station nearby;
2. urban population - 450,000 people;
3. the average cost of washing is 400 rubles.

Owner's main expenses:

purchase of a modular, mobile sink - 2,500,000 rubles;

transportation costs and installation - 180,000 rubles.

Monthly output (cost) looks like this:

1. diesel fuel costs - 28,000 rubles for 30 shifts;
2. generator maintenance costs - 1,300 rubles for 30 shifts;
3. water replacement costs - 600 rubles for 30 shifts;
4. the cost of replacing filter cartridges - 1,600 rubles for 30 shifts;
5. the cost of consumables - rags, gels, detergents - 2,500 rubles for 30 shifts;
6. other expenses, force majeure - 7,000 rubles for 30 shifts.

Result: 41,000 rubles for 30 shifts.

Monthly expenses

Total monthly car wash costs:

1. salary - 80,000 rubles;
2. UST - 26,000;
3. land lease - 20,000 rubles;
4. outsourcing (accounting) - 4,500 rubles;
5. additional expenses - 10,000 rubles;

Result: 140,500 rubles.

Calculation of business profitability

Calculation of the profitability of the car wash business:

1. cash collection - 365,000 rubles;
2. cost price - 41,000 rubles;
3. gross income - 365,000 rubles;
4. costs - 140,500 rubles;
5. UTII tax - 10,000 rubles;
6. profit before taxes - 173,500 rubles;
7. profitability - 41.3%

Payback plan:

1. net profit - 150,945 rubles;
2. capital expenditures - 2,680,000 rubles;
3. payback period - 17.7 months.

We see that the payback period for a modular car wash for two cars is about one and a half years. Of course, this period depends on many factors: location, locality, promotion of services, etc.

REGISTER JUR. FACE

Form of company organization

To start a car wash service business for motorists, you need to register and be registered with the Federal Tax Service. The form of organization "Individual Entrepreneur" is best suited. This form of organization does not require a package of constituent documents, to have a large authorized capital.

Form of taxation

According to the Tax Code of Russia, the activities and work of washing cars fall under a simplified form of taxes: UTII. It is extremely simple and convenient, this is the best option for organizing your business. For regions of the country where UTII is not provided, there is a use of a simplified taxation system - USN. It means subtracting expenses from income.

car wash financial accounting

Accounting and financial accounting of car washing is extremely simple. It does not take a lot of time and effort, it makes absolutely no sense to keep an accountant and a cashier.

We recommend that you keep financial records in person using the online service "My Business". You will save a lot of money and get good information. The price of this service is less than a thousand rubles per month. The service is perfectly automated and easy to use.

Risk Analysis

When launching and directly developing a car wash project, a number of negative factors may appear that threaten the profitability of the business.

In order to correctly determine the degree of influence of possible risks for your business, it is imperative to carefully detail them and develop tactics to overcome them.

There are two types of risks in business.

Macro-environment risks (external) - those risks that do not depend on the organization of the company and management. For example, changes in the economic indicators of the country, against which there is a decline in demand.

Internal risks are potential threats to the business that depend directly on the decisions made by management. For example, choosing the location of a car wash, promoting a business, organizing a work process, and more.

External risks for business

Usually, external factors are controlled by the right organization. There are 4 external risk factors (risk assessment on a 5-point scale):

Probable change in legislation. Risk assessment - 1. This risk may tighten the environment for the development of the business and lower the level of profitability. Compensation is carried out at the organizational moment when the form of government, type of ownership and form of taxation are introduced.

War, natural disasters, cataclysms, accidents and emergencies. Risk assessment - 1. The event can objectively lead to large material losses. Property may be severely damaged or destroyed. However, this risk is regulated by the insurance service.

Seasonal decline in the number of services. Risk assessment - 5. This risk has no clear time limits. Everything depends on the weather. This risk is managed by marketing policy, promotions, reduction in the number of employees.

Proper, high-quality, competent planning, analysis of crisis strategies lead to the fact that risks can be predicted, and the necessary measures should be prepared for their successful resolution. Critically dangerous for any business are the risks that occur due to erroneous actions and decisions of the owner-manager.

Definition of internal risks

In addition to external, 3 main internal risks can be distinguished (risk assessment on a 5-point scale):

Geolocation error. Risk score - 5. If you miscalculate the location, you can lose a significant share of income, moreover, there is a risk of not reaching the margin of profitability. This can be eliminated with the help of competent geomarketing research - special companies are engaged in such services. The data of such a study will give a clear figure of the number of likely customers.

Weak level of workers and service personnel. Constant staff turnover and weak financial motivation, especially in the off-season. Risk assessment - 4. This risk is due to the low prestige of the profession. Such a job market is filled with low-skilled personnel. Personnel personnel have a weak monetary capacity and are poorly financially motivated. All this, in the future, leads to a drop in profits, a decrease in the quality of services.

Technological risks. Risk assessment - 4. The purchased equipment and the list of services may create difficulties due to illiteracy or non-targeted use of production facilities. Breakdown of the water supply and disposal system, energy blocks will lead to a complete stop in the process of providing services, and hence to a decrease in income.

All risks have one common deplorable end - a reduction in the company's income and the onset of bankruptcy. If we discard various probable causes, the most possible threats to a decrease in profitability can be:

1. 1. unpredictable technical and technological risks;
   2. seasonal fluctuations;
   3. opening in city Y with a population of 410,000 direct competitors, their dumping and activity;
   4. an error in the placement strategy;
   5. decrease in consumer demand and deterioration of the economy;
   6. poor quality of service.

These risks need to be carefully analyzed by developing a strategy to overcome them.

Technical and technological risks

Such risks are calculated based on the average throughput of a car wash. For the average period of time required to repair the accident, 5 hours are considered.

With an average washing throughput of 29 cars per day, direct losses can reach:

(29/24) * 5 \u003d 6.04 washes * 380 rubles \u003d 2,295 rubles (income that is not received) + 12,100 (repair cost with materials) + 2,550 (partial organizational expenses for downtime) \u003d 16,950 rubles. And this is about 9% of net income per month.

Over time, these costs will increase, equipment will wear out more and more ...

It turns out that with the advent of a certain time, it will be necessary to hire a unit - an engineer for the operation of equipment. This forced measure will reduce compensation costs and take into account the salary of a qualified specialist - 16,000 rubles.

Car wash competition

A comparative calculation of the size of the market of city Y with a population of 450,000 people, touched upon in the analysis of the causes of risk and the real possibilities of opening a mobile car wash, shows the superiority of demand over the number of real offers. An example - with an average car wash frequency once every nine days, the financial turnover can reach an average of 629 thousand rubles per month, with a throughput of 54 car washes per day.

Statistics in the car wash business show the following:

1. large chain car washes - 31%;
2. car washes at a gas station - 26%;
3. mobile car washes (which we focus on) - 19%;
4. car washes as an additional service - 11%;
5. private handmade car washes - 13%.

We see that the lion's share in the segment is occupied by large network and filling stations. However, the share of mobile car washes covers a very impressive percentage of the market.

Decreasing customer demand may depend on various nuances: advantageous location (up to 64%), quality service (up to 47%), bonuses, discount programs and advantageous offers (up to 21%).

Obviously, an erroneous decision when choosing a place will lead to losses of ≈ 200,000 rubles. Unsatisfactory service can lead to a loss of ≈ 150,000 rubles. The absence of seasonal promotions and bonus programs causes damage of ≈ 70,000 rubles.

The overall risk of losses can reach more than 50%, then just bankruptcy. And this is quite likely. These factors require critical analysis and increased attention when creating a new company. It is reasonable to provide high-quality, long-term advertising tactics.

You have to look through the eyes of the customers. See what can be improved as a client. If you see that there are a lot of moments, then you just need to take it and do it. Inventing a new market is pointless. Because the old markets are simply not fully saturated, not developed. Let's say a good car service. They have a month ahead of time. But they work until 6 pm, and on Saturday and Sunday they do not work. Why?

Fedor Ovchinnikov, well-known entrepreneur in retail

The most probable are the risks of reducing the demand for the service due to errors in the organization and the risks of technical breakdowns. These are the most dangerous threats to this case. The dominant moment is considered and is the determination of the location of the car wash. This mistake can lead to the most irreparable losses and bankruptcy. And low service and maintenance improve the ground for the development of competitors.

Practical advice from Alexander Polidi about customer-oriented car wash service:

Additional services

The overall threat level for this project is comparatively favorable. The service market is not yet filled, the service and quality of service leave much to be desired. Against this background, demand is growing rapidly. The moment of correct marketing planning, control over the production and service process, development of bold and innovative advertising solutions is important.

The given calculation with a car wash is not a dogma. The market is also represented by other, more budget models. For example, for two cars for a lower price - about 1,300,000 rubles.

To increase the profitability and profitability of the car wash, the owner can expand the scope of related services. For a car wash, this can be cleaning the interior, cleaning the bottom of the car from dirt, selling related products.

It is worth remembering that any business for development requires a positive attitude, charge, positive energy. This should be sought from employees as well. Any business requires the achievement of certain goals and values. First of all - ask yourself - why do I need this? You can just make money in the market by trading tomatoes. Put your business to the benefit of achieving your bright and good dreams. Maybe it's a house in the Caribbean or a pink BMW. And success will be guaranteed to you!

Today the market of automatic car washes in Russia is at the stage of active development, there is a lack of car wash points in the country. To open your own business, you need to develop a detailed business plan for a car wash, taking into account the specifics and risks of this area of ​​operation.

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Services

Car washes are designed to clean vehicles, as well as to provide additional services.

Basic auto spa services:

1. Vehicle washing. It involves cleaning the body, rims, tires and arches. This procedure can be carried out with or without chemicals. This will determine the cost of the service. After washing, the bodywork can be automatically dried or/and wiped with a cloth for a fee.
2. Vehicle interior cleaning (wet or dry). This service involves wiping glass and plastic panels, garbage collection (using a vacuum cleaner), cleaning leather and fabric surfaces.
3. Interior dry cleaning. It provides professional cleaning of seats, ceiling, plastic, floor, doors and seat belts, with special chemicals.
4. Waxing. This is a body coating with hot or cold liquid wax. It gives chic to the paintwork and protects it from external influences (dirt, salt, chemicals).
5. Polishing. Polishing the body of a vehicle performs the function of a protective layer of varnish and paint, as well as cosmetic (hides small scratches, adds shine). Plastic parts, headlights and other parts are polished. To perform this procedure, special chemical compositions are used.

Additional car wash services:

• washing the engine;
• washing the bottom;
• cleaning of salon rugs (rubber, polyurethane, fabric, velor, 3D);
• washing glass with a cleaning agent;
• cleaning disks;
• lock processing;
• processing of rubber seals for doorways;
• cleaning of doorways;
• blackening of tires, bumpers;
• removal of traces of insects;
• removal of bituminous stains;
• washing the radiator grille.

Relevance

The vast majority of car owners want their cars to be well-groomed and clean, so they actively use the services of car washes.

The relevance of the business is due to its following advantages:

• direct relationship between the development of the automotive industry and the growing popularity of car washes;
• stable and high demand for services;
• high profitability and, as a result, a fairly quick payback;
• free entry to the market;
• no need for the entrepreneur to have special specific knowledge;
• the possibility of opening a parallel business - a car shop, a car service or just a tire fitting.

Types of car washes

Car washes are:

• manual and automatic;
• stationary and mobile;
• tunnel and portal.

The choice of the type of autospa should be based on:

• features of the local market;
• consumer requests;
• competition;
• financial opportunities.

Manual

Hand washing is the most common way to organize a business, it requires minimal cash investment. In this case, the client will spend a lot of time waiting for the end of the cleaning procedure for his car.

The vehicle wash service includes the following types of work:

• hand washing using car shampoo, sponges, rags and brushes;
• wiping the body with special rags.

It is also possible to open a manual, but contactless car wash. This method of cleaning the vehicle body eliminates the possibility of damage to the paintwork.

Automatic

There are two types of automatic contact car wash:

• tunnel (conveyor);
• portal.

Tunneling involves moving the machine on a conveyor through the washing complex, through the arches of the pressure washer, applying foam, wax, and drying. Portal - involves finding the machine in one place, where a frame with a variety of cleaning nozzles (brushes, rollers) moves above it. The portal type of car wash is not capable of receiving such a number of cars as a conveyor one.

Also, as in the case of manual washing, there is an option for contactless washing, but with the help of an automatic machine (without human intervention). Cleaning takes place using high pressure water and chemicals.

Automatic washing eliminates the human factor. In this case, there is no saving of detergents and electricity, the work is always done with the same quality. The procedure for automatic cleaning of the vehicle will take a minimum amount of time.

Self-service car wash

The self-service establishment works according to the following algorithm:

1. The client is temporarily provided with an equipped site for car care.
2. Through the control terminal, the user selects the vehicle washing mode. Previously, he places the money in the bill acceptor.
3. The car owner independently performs car cleaning operations.

Typically, self-service autospas offer the following service options:

• washing with cold water supplied under pressure;
• washing with hot water supplied under pressure;
• application of foam, shampoo;
• applying hot wax to the paintwork;
• rinsing with reverse osmosis water.

The price tags for such a sink are noticeably lower, as the entrepreneur saves on the wages of the attendants. They are in high demand from motorists. In recent years, there has been a trend of active growth in the number of car washes of this type.

Autonomous

Advantages of mobile autonomous car washes:

• no foundation needed
• no room needed
• little time required for commissioning;
• permits are ready from the Sanitary and Epidemiological Station and the fire service;
• there is no need for sewerage (they are equipped with equipment for reverse water treatment);
• no need to connect electricity, water supply, sewerage;
• easy to dismantle and transport to a new location.

Description and analysis of the market

The procedure for washing the vehicle is in second place among the services related to cars, after tire fitting. Despite the apparent abundance of car washes in Russia, in almost every city there is a shortage of them, and the idea of ​​​​opening is still profitable. About 80 percent of car owners resort to the services of such establishments. The greatest demand is observed on weekends and holidays, as well as in the autumn-spring period, when the weather is bad.

Almost every fourth inhabitant of Russia has a personal car. Over the past fifteen years, the Russian car fleet has increased by about 50 percent.

According to statistics, nine out of ten car washes in Russia are manual, and only one is automatic. The figure shows the ranking of cities by the share of services with automatic car wash.

This picture is due to lower initial costs for the organization of manual washing. However, in Europe the picture is reversed, 70% of establishments are equipped with automatic car body cleaning devices.

The target audience

Potential buyers of services are mainly men in the age group from 20 to 60 years. Their income is average or above. Most often these are middle managers, entrepreneurs.

Women also actively use the services of the autospa. Basically, these are clients aged 20 to 45 years old, with a high or average income. First of all, they pay attention to the appearance of employees, the presence of signs and the level of service. In Moscow, 57% of car wash customers are men and 43% are women.

Competitive advantages

To ensure a constant flow of customers and be profitable, a car wash must have the following competitive advantages:

• round-the-clock operation;
• a wide range of;
• modern and high-tech equipment;
• positive customer feedback;
• availability of equipped premises for comfortable waiting by car owners of their vehicles;
• sale of tea, coffee, soft drinks, etc.;
• thoughtful marketing policy.

Advertising campaign

When opening one small car wash, it will be most profitable and productive to focus on attracting and retaining regular customers.

When organizing a network of car washes, or opening one, but a large one, serious and regular marketing activities will be required, including:

• order a bright sign;
• make billboards (placed near the car wash itself, at gas stations, near spare parts stores and car services);
• put a shield pointer (placed near the highway, shopping center or department store);
• regularly hold seasonal promotions;
• issue discount cards;
• develop bonus programs;
• give gifts (for example, wash rugs for free or pour anti-freeze liquid into the windshield washer reservoir in winter and water in summer);
• provide customers with free coffee and tea in the waiting room, as well as TV and magazines;
• sell subscriptions that allow you to wash your car a little cheaper;
• distribute business cards, brochures.

In addition, you need to provide advertising on the Internet. At a minimum, you should create groups in popular online services, and ideally, develop a corporate website. You can also organize a preliminary appointment, this will increase the customer's loyalty to the car wash, as he will be able to save his time.

Step by step instructions and what you need to open

To open an autospa from scratch, you need to go through the following steps:

1. Market research.
2. Definition of business concept.
3. Business plan calculation.
4. Company registration and registration.
5. Determining the location for the location of the car wash.
6. Engineering and technological design.
7. Construction of the washing building, reconstruction of the existing premises.
8. Identification of the equipment supplier.
9. Procurement of equipment and its installation.
10. Coordination of the company's activities with supervisory organizations.
11. Personnel selection.
12. Implementation of the marketing strategy.

To open a car wash, first of all, you need to study the characteristics of the market, competitors, consumers, and, based on the information received, begin to form a business development strategy.

Documentation

The best option for formalizing the activities of the company will be the opening of an individual entrepreneur or LLC. When filling out the documents, the OKVED activity code is indicated - 45.20.3 "Car washing, polishing and the provision of similar services."

In the case of building a building for an autospa, an entrepreneur will need:

1. Write a letter to the district administration, asking for a site for construction. The alternative is to buy the land at the market price.
2. Develop a sketch of the project that meets all the requirements for such buildings. They must comply with environmental, architectural, sanitary and fire regulations.
3. Obtain building permits and services.

The list of documents for the start of the company:

• conclusion from the Sanitary and Epidemiological Station;
• permission from the Fire Service;
• a copy of the car wash project (certified by the BTI);
• consent from city planning authorities;
• permission from the environmental service.

The list of documents required to obtain an opinion from the Sanitary and Epidemiological Station is indicated in the order of Rospotrebnadzor, N 776.

In the case of accepting payment by bank cards from the client, the company must open a current account in a commercial bank. The use of cash registers will require their registration.

At the request of the entrepreneur, the services provided by the car wash can be certified. When purchasing the main equipment, it is important to keep the accompanying documents (environmental agreement, certificates, license, expert opinion). The company must have an agreement for the removal of solid waste and the provision of utilities.

In the case of renting premises, it is important that a formal contract is concluded, drawn up according to the rules.

room

When choosing a premises, an entrepreneur can go in two ways:

• rent a building or part of it;
• build a new building.

Renting is a more profitable option, but only if it fully complies with the requirements of supervisory services and the business format. The process of designing a building from scratch will be more energy and financially costly. The starting capital for organizing a business according to the second option will be more by about two to three million rubles compared to the first one.

Criteria for determining the location of the autospa:

• proximity to the place of residence of potential buyers;
• near gas stations, highways, car repair shops, car shops, etc.;
• convenient access roads;
• availability of parking space;
• lack of nearby competitors.

For a medium-sized car wash, a room of about 100 square meters is suitable.

Room requirements:

• water pipes;
• sewerage;
• electricity;
• heating;
• thermal insulation of walls and roofs;
• waterproofing;
• good lighting of the work area.

The area of ​​the building is divided into the following zones:

• reception;
• room for clients;
• room for workers;
• areas for washing and processing vehicles;
• office space (warehouse for consumables, equipment);
• parking lot for waiting cars.

At the stage of establishing a business, you should not open more than two washing posts. One post may not be enough either, the presence of a queue will repel customers.

The video tells about the key points in the selection of premises for a car wash. Filmed by the Oleg Uzbekov channel.

Equipment and inventory

Depending on the type of car wash being opened, the set of equipment may differ.

Car wash equipment:

Name	Approximate prices in rubles
Pressurized water machine	300 000
Washing vacuum cleaner	20 000
Foam generators	20 000
Compressors	150 000
Water purification and recycling systems	160 000
Ventilation system	100 000
Heating system	150 000
Power supply system	50 000
Dry cleaning machine	240 000
Furniture and equipment in the waiting room (sofa, armchairs, table, TV, Wi-Fi, coffee machine)	100 000
Furniture for the workers' room (lockers, chairs, table)	30 000
Furniture and equipment in the reception area (counter, chair, computer, cash equipment, safe)	80 000
Other equipment and inventory	50 000
Total:	1 550 000

Professional car wash - 232,000 rubles Foam generator - 13,000 rubles A set of equipment for car dry cleaning - 120,000 rubles Water purification system for one post - 50,000 rubles

Staff

Auto Spa State:

• director;
• administrator (two people);
• washers (four people, when organizing two posts and two-shift work).

When recruiting staff, the following points should be considered:

1. The image and reputation of a car wash depends on the quality and speed of the work performed.
2. The work of people directly involved in the washing of vehicles is fraught with health risks. Since chemicals are used, you have to stay in a room with high humidity for a long time, there are temperature drops when opening the gate.
3. The wages of the main workers should be piecework and depend on the number of cars serviced.
4. Workers providing basic autospa services are not required to have special skills, knowledge, or education. However, this does not apply to those who, for example, are engaged in dry cleaning of the interior or polishing.
5. Washers must be in good physical shape.
6. You can hire girls for work, as they are more accurate, responsible and attract more clients.

The administrator must be able to work with the target audience, offer basic and additional services. It distributes booklets, business cards and other promotional products, issues discount cards, accrues bonuses, etc.

Administrator requirements:

• pleasant appearance;
• sociability;
• determination and self-confidence;
• polite treatment of customers;
• patience and perseverance.

The administrator oversees:

• cleanliness in the premises;
• inventory stock;
• compliance with equipment operation standards;
• observance of labor discipline.

He also serves customers, resolves conflict situations, ensures the smooth operation of the car wash and issues tasks to staff.

Calendar plan

Autospa opening schedule:

Stages	1 month	2 month	3 month	4 month
Business project preparation	+	—	—	—
Preparation of documents for company registration	+	—	—	—
Company registration	+	+	—	—
Selection of premises and conclusion of a lease agreement	+	+	—	—
Procurement of equipment, furniture, inventory, materials	+	—	—	—
Premises renovation	+	+	—	—
Equipment installation	+	+	—	—
Recruitment	+	+	—	—
Marketing events	+	—	—	—
Start of work	+	—	—	—

The car wash business plan should include not only the timing of the implementation of each stage of the formation of the company, but also the people responsible for their implementation. Scheduling involves specifying the costs for the implementation of these activities.

Financial plan

A detailed business plan with calculations includes the definition of investment investments and regular expenses.

Starting capital for starting a car wash.

Expenditures	Approximate prices in rubles for 2019
Registration of a company and obtaining permits	50 000
Room rent (for three months)	150 000
Remodeling and renovation of premises	300 000
Procurement and installation of car wash equipment	1 600 000
Marketing events	70 000
Consumables	20 000
Other costs	50 000
Total	2 240 000

Monthly business investment.

To launch a medium-sized car wash, for two posts, you will need a large amount of money - about 2,240,000 rubles. At the same time, monthly expenses will be at the level of 240,000 rubles.

Risk Analysis

A qualitative risk analysis of the implementation of a car wash project is based on an expert assessment of the likelihood of a threat.

Business project risk analysis.

Risks	Probability of occurrence	Description
Bad location	Medium	It is possible to minimize the likelihood of this threat at the design stage. Here you should analyze traffic flows, terrain, infrastructure, competitors, etc.
Competition	Medium	The action of competition can manifest itself in price dumping, increasing the level of manufacturability, quality of service. The entrepreneur is recommended to work on the formation and retention of the client base.
Low qualification of staff, staff turnover	high	The low prestige of the profession as a car washer can lead to hiring people with low intelligence or who perceive the job as temporary. To prevent the emergence of this threat, it is necessary to apply total control and introduce a system of fines.
Seasonal decline in demand	high	Demand is affected by the weather. A businessman should develop competent marketing tactics, for example, hold promotions during periods of sales decline.
Technological risks	high	The threat may manifest itself in the illiterate or inappropriate use of technical capacities. The risk can be prevented by introducing compensating emergency support systems, including an engineer in the staff and carrying out scheduled maintenance / preventive maintenance.
Legislative changes	Low	Tougher business conditions.

Income and payback

On average, 30 vehicles are serviced per day. The average cost of services rendered is 360 rubles. Based on this, it turns out that the daily revenue of the car wash will be 10,800 rubles, and per month - 324,000 rubles. After taking into account taxes, the net profit of the company, taking into account seasonality, will vary in the range from 40 to 100 thousand rubles.

The payback of the initial investment will be from 2.5 to 3 years.

Approximate data:

• Monthly income - from 210,000 or 165,000 rubles.
• Net profit - from 39,100 or 28,475 rubles.
• Initial costs - from 728,800 rubles.
• Payback - from 1 year 9 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will draw up a detailed business plan for a small stationary car wash with calculations.

The car wash renders services in a car wash, its polishing, chemical interior cleaning, engine washing. Please note that the work will be carried out by people, this is not an automated car wash. But professional equipment will be used for work, allowing you to complete the work faster than usual. It will be a relatively small car wash.

In general, a car wash as a business is considered only by those who have their own premises for this activity or have the opportunity to build it on their own land. Then this business is profitable. If you rent a room, it turns out to be less profitable, and finding such a room is not easy. Nevertheless, to draw up this business plan, we considered the option of renting a room.

Market analysis

Market analysis of this industry was covered in. I would like to dwell on the consideration of competitors and methods of dealing with them.

The main competition will be large, well-known throughout the city enterprises. Thankfully, there are few. The main methods of dealing with them are more profitable offers, promotions, discounts, quality services, their availability. Advertising will also be an important factor. A well-planned business always starts with the development of an advertising campaign.

Small car washes will not cause much harm. If they are far away from our location, they will not have any effect at all. But with those car washes that are located nearby, you will have to compete. Here the main tool of struggle will be advertising. You will have to spend a lot of money on outdoor advertising. Moreover, it will be not only signs, but also various signs and posters. It is very important to think over stocks, and change the price in accordance with seasonal demand. Such flexibility will allow you to stay in the black even in times of calm, luring more and more new customers to you.

If speak about potential buyers , then it will be people with cars, of course. Mostly men between the ages of 20 and 55. Such a contingent prefers the quality of service; consumers in this segment do not pay much attention to interior decoration. Incomes of potential buyers are average and above average. Citizens with low income, as a rule, carry out car washing on their own.

Women also use car washes. They pay attention to the appearance of employees, their grooming, the presence of signs. Today, women behind the wheel are much “younger”. It is worth focusing on ladies aged 20-45 with medium and high incomes.

SWOT analysis

When opening your own manual car wash, you need to do a thorough research. It is worth resorting to a SWOT analysis. This technique allows you to study the business comprehensively, point out the shortcomings and opportunities.

It is customary to divide factors into external and internal. The former cannot be influenced or changed. These include:

1. Possibilities:

• An increase in the number of cars and, as a result, an increase in the number of potential customers, demand for the service.
• Income growth.
• Reducing the level of competition.
• Free market entry, no barriers.
• The possibility of opening an adjacent business (car service, for example).
• Provision of related services.
• Sale of spare parts, car care products and more.

1. Threats:

• The growth of competition.
• Increasing the tax burden.
• Legislative changes (eg reintroduction of licensing).
• Reduced demand due to the economic downturn and less purchasing power.
• Forced move to a new location.
• The need to comply with the requirements of the SES (especially those related to water and maintenance of the premises).
• Seasonality of business, a sharp decline in income as a result.

Internal factors can be changed, work on shortcomings, eliminate them. And use your strengths for your own good, strengthen their influence. Internal factors include:

1. Strengths:

• Relatively low level of competition in the selected territory.
• Favorable location.
• Opportunity to hire experienced workers.
• Search for favorable conditions for renting premises.
• Low costs for the provision of services (especially raw materials).
• Acceptability and affordability of prices for customers.
• It is possible to change the cost of the service.
• Low follow-up costs.
• Almost all costs are directly related to the volume of work, which reduces possible losses to a minimum.

1. Weak sides:

• Lack of experience in this area.
• Lack of regular customers.
• Zero business reputation of the organization.
• Limited demand is due to the area of ​​the leased premises.
• Working with water is the need for constant cleaning, maintaining cleanliness, which is very difficult under these conditions.
• Unprofessionalism of employees.
• Lack of training courses, training of specialists.
• Lack of motivation among employees.
• Quite a long and serious stage of preparation of the premises.

All this must be taken into account when opening your own car wash.

Opportunity Assessment

In this type of business, the greatest demand falls on the spring-autumn period. Calm is observed in the cold season. But this does not mean that people do not use car wash services at all. They just do it a little less often. During such a period, it makes sense to reduce the cost of services provided, increase the cost of advertising, make it more aimed at the "casual" consumer.

Our manual car wash will operate according to the following schedule:

Total: 79 hours per week and 338 hours per month.

It takes specialists to get the job done. There will be 2 teams, each consisting of 2 people. The senior is responsible for working with clients, that is, making calculations and accepting payments. At the end of the working day, the premises are cleaned with the help of hand washes by both workers. They will work 2 through 2 to achieve greater efficiency and good rest between working days.

You do not need a secretary or administrator to work. In fact, the senior in the team will be the administrator, and there is no need to receive phone calls - specialists will work on the spot. If it is necessary to receive calls for recording, then it is advisable to plant an administrator, who may also be the entrepreneur himself.

As such, there is no need to develop your own website either. Unless you can limit yourself to a business card site or a group on social networks, which the entrepreneur himself can maintain, adding information about ongoing promotions, discounts, offers, prices.

An accountant is also optional for an entrepreneur. You can either use the services of specialized companies, or. Moreover, today there are many auxiliary services for work and reporting directly via the Internet.

Organizational and legal aspects

1. Registration of own company. It can be an individual entrepreneur or an LLC. Costs for self-registration will amount to 800 rubles (payment of state duty). The OKVED code will be 20.3 - Provision of other types of motor vehicle maintenance services. This code is valid for 2016 as well.
2. An entrepreneur can choose the simplified tax system or UTII. In the second case, two options are possible - STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
3. If you need to accept payment from a client using bank cards, then .
4. The order of Rospotrebnadzor No. 776 dated November 21, 2005 (paragraph 19) indicates the documents required to obtain a free economic zone.
5. Car wash services do not have to be certified. This is purely voluntary.
6. When purchasing the necessary equipment, you need to take care of the availability of documents that will greatly simplify the opening of the sink. This includes an agreement on ecology "Environmental Protection", a license, certificates, a standard expert opinion.
7. It is important to comply with all sanitary and fire regulations. This will make it easier to obtain the appropriate permits.
8. When using KKM, its registration is required before the work of the organization begins.
9. It is worth acquiring an agreement with the appropriate company for the removal of municipal solid waste. Cleaning the surrounding area in this case is not required. The environment will not be polluted, all work will be carried out indoors (a large garage, fenced on all sides and preventing water and dirt from entering the environment).
10. There must be a contract for the provision of utilities (electricity, water).
11. The lease agreement must be official!

The success of a car wash is half (if not more) dependent on the right job choice. Most often, the owners locate their car washes near the entrances to the city, highways, near major city roads, border posts. Such places are very successful. After all, we must not forget that almost all clients will be “random”, in this type of business it is quite difficult to form your own client base. But this needs to be worked on.

It is worth thinking about the size of the room. In our case, 2 cars can be serviced at the same time. Therefore, it will be necessary to equip 2 workplaces. It is possible to rent a slightly larger space, which will provide the possibility of future expansion.

Marketing plan

Price policy:

It makes no sense to underestimate the cost in the "season". People use the services of car washes here and now. Almost none of them compare prices, but visit the one that is on the way. But in the cold season, you can reduce the cost, but at the same time advertise throughout the city, offer promotions, discounts, favorable conditions.

The high level of competition in this type of business necessitates the use of advertising, and a lot of money will have to be spent on this.

The main types of really "working" advertising should include ( don't forget its quality!):

• Use of billboards. They should be as informative and vivid as possible, memorable.
• Placement of information at the nearest petrol stations. The method is relatively cheap, but very effective.
• It is worth considering promotions. For example, “Only today you get interior cleaning with a 50% discount if you wash your car with us!”.
• Distribution of business cards. You don’t need to get hung up on this, but it’s better to distribute it to customers who have already come to you so that they visit the car wash again.
• Placement of signpost. This is especially true when placed near the highway or near a large supermarket. Such a shield should be colorful, catchy, rather large.
• You can think about providing your customers with a corner for leisure activities, free tea, coffee (it will be especially important in winter, when any visitor would not mind warming up).

Calculation of projected income

We will make the calculation for winter time and the rest of the period separately.

Production plan

We have already spoken about the location of the premises. It is worth choosing a garage in a suitable place. The ideal option would be if it has already been prepared for the car wash.

It is very important to establish a system for the supply of water, its subsequent filtration, purification, and output. All this costs a lot. We must not forget that the operation of filters is possible at a temperature not lower than +5 degrees. This means that you need to take care of the heating of the room. All this will be included in the refurbishment. But if you have a central water supply, then filters are not needed.

The necessary devices include tools such as vacuum cleaners, hand washes (often from Karcher), compressor units, and more. Do not forget that we equip 2 workplaces.

The work of specialists was mentioned above. Their income will be formed as follows:

1. Brigadier - 33% of the shift revenue.
2. Assistant foreman - 27% of the shift revenue.

The interest includes tax deductions and insurance premiums.

organizational plan

Financial plan

Period	December January February	Other months
Monthly income	210 000 rubles	227 500 rubles
Expenses
Rent	15 000 rubles	15 000 rubles
Advertising	4 500 rubles	5 000 rubles
Wage	90 000 rubles	95 000 rubles
Purchase of detergents and necessary supplies	2 500 rubles	3 000 rubles
Communal payments	5 000 rubles	5 000 rubles
Taxes, insurance premiums (approx.)	45 000 rubles	48 000 rubles
Total:	162,000 rubles	171,000 rubles
Net profit	48 000 rubles	56 500 rubles
Profitability	17,2%	18,6%

Payback: 21 months, that is, 1 year and 9 months. We remind you that with your own premises, the payback will come faster.

Risks

The main risks will be:

• High SES requirements, fines. Possible losses can be eliminated by following all the necessary standards.
• High level of competition. Offering a quality service, carrying out a serious advertising policy. Clientele development (although it is difficult).
• Wrong choice of location. It is necessary to conduct a geomarketing study before starting work, which will help you choose the most advantageous place for a car wash.
• Unqualified personnel. It is important to engage in careful selection of candidates, to conduct a kind of training, to take on a trial period. You can motivate employees with piecework wages (actually, as in our example).
• Force majeure. This can include equipment failure and possible natural disasters. In the first case, it is necessary to check the equipment in time, repair it and re-equip the car wash, which will reduce the risk of breakdowns to a minimum. The second factor is related to weather conditions, here it is already important to strengthen your own car wash, isolate it from the effects of external manifestations. This can also include pipe breaks and temporary shutdowns of water. Here, unfortunately, it is almost impossible to protect yourself. Water reserves in such a large amount will not work. Yes, and it will take up a huge amount of space.

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

• Capital investment: 2 400 000 rubles,
• Average monthly revenue: 352,000 rubles,
• Net profit: 178 00 rubles,
• Payback: 14 months!

 

The article presents a ready-made business plan for opening an autonomous modular car wash. You will find out how much money is needed to open, the number of employees, potential income, profitability and payback periods.

1. How to open an offline mobile car wash

In Russia, the number of cars is increasing every year. According to the API information portal (link), as of January 1, 2012, more than 35 million cars were registered in Russia.

Most car owners treat their cars like living beings, take care of them carefully, and try to keep them clean. In connection, car wash is a very profitable and promising business in Russia.

Relatively recently, a new direction has appeared on the Russian car wash market: the production of fully autonomous mobile car washes. In this business plan, we will try to reveal all the features of the new product.

1.1. Benefits of a mobile car wash

Compared to stationary, mobile autonomous car washes have the following advantages:

• Not required in foundation construction
• Fast commissioning time
• They have all permits SES, as well as a certificate for a fire report.
• Sewerage is not required, as the module is equipped with reverse water treatment equipment.
• There is no need to connect electricity, sewerage, water supply and other infrastructure lines.
• Easily dismantled and transported to a new location.

1.2. Car wash location

The issue of choosing a location for a car wash must be taken seriously, since the success of the entire enterprise depends on it.

It would be optimal to place the car wash near a busy highway (next to a gas station) or near a large shopping center. It is also worth paying attention to the availability of a convenient entrance and exit for transport. If the territory allows, then it is worth providing a small parking lot for waiting cars.

As soon as you decide on a location, you need to resolve the issue of renting a land plot for installing a mobile car wash. To do this, you need to contact the administration of the district in which you plan to open a sink and clarify who owns the land.

If the land is owned by the state, then the cost of rent will not be high, but if it is privately owned, then the price of rent can be several times higher.

Important point: When installing a mobile car wash, the presence of electrical networks, water supply and sewerage is not required, since this car wash is completely autonomous and has the necessary equipment for operation: water is concentrated in containers and exported and imported, and electricity is generated by a diesel generator.

1.3. Necessary equipment for an autonomous car wash

Currently, there are many offers on the market for the sale of autonomous modular car washes, we settled on the offer of Aquarius LLC

Aquarius LLC is a developer and manufacturer of autonomous mobile car washes under the AMAP-1 brand.

A mobile car wash is a modular container-type unit that includes an autonomous power supply (diesel generator), equipment for manual washing, containers for clean and waste water, as well as a water purification system for circulating water supply in a closed cycle.

Also, the kit for washing comes with a complete package of documents necessary for work:

1. SES conclusion.
2. Fire report.
3. Certificate of conformity.
4. Passport.
5. Manual

Thus, when buying an autonomous modular car wash, you only need to agree on the lease of a land plot, find staff and you can get to work.

The cost of the module for 2 cars is 2 250 000 rubles

1.4. Staff

4 people are enough to service a car wash for 2 cars. They work in shifts, two in two, for 12 hours. Salary is piecework, 20% of the cost of work, payment daily. All issues related to the purchase of products, the solution of administrative issues are the responsibility of the business owner.

2. Financial model

• Type of activity: mobile car wash for 2 cars
• Location: in the city, near a busy road, there is a gas station nearby. The population of the city is 400,000 people.
• The average cost of washing is 400 rubles.

2.1. Capital cost to open a car wash

2.2. Revenue

The activity of the car wash is subject to significant seasonal fluctuations, so the growth of revenue falls on March - October, and the period November-February there is a decrease in revenue.

Revenue for 2 parking spaces located in the city and near a busy highway is presented in the table:

	Revenue, in rubles
average revenue

2.3. Cost price

Naming of expenditures	daily consumption	Cost, per unit	Consumption, per shift, in rubles	Monthly output / 30 shifts
Diesel fuel costs (2.4 liters per hour)
Generator maintenance costs
Water replacement costs
Filter cartridge replacement costs
Consumables (Shampoo, rags, etc.)
other expenses
Total cost

2.4. General expenses

2.5. Profitability calculation

2.6. Payback calculation

The payback period for a modular car wash for 2 cars is 13.4 months.

3. Organizational moments

3.1. Organizational form

To start activities to provide washing services to the population, you must register with the IFTS. The organizational form of an individual entrepreneur is optimal. (For this form of activity, constituent documents and authorized capital are not required)

3.2. Taxation system

According to the Tax Code of the Russian Federation, the activities of a car wash are subject to a simplified taxation system: UTII.

For those regions where UTII does not apply, the possible application of the Simplified Taxation System (STS), income minus expenses.

3.3. Accounting

Tax and accounting of a car wash is quite simple and does not take much time; it is not advisable to keep an accountant on staff. In this regard, it is best to do all the accounting yourself using the My Business online service - this will allow you to save money (you will receive a full accounting for less than 1,000 rubles per month), as well as your time (the service is fully automated and easy to manage).

Risk Analysis for Mobile Car Wash Business Plan

During the implementation of organizational and operational activities, the functioning of the project may be accompanied by a number of negative factors. In general, the threats are given in the analysis of risk factors and opportunities for opening a mobile car wash. To determine the degree of impact of risks and their actual danger to the business, it is necessary to detail the threats through qualitative and quantitative analysis.

Qualitative risk analysis implies an expert assessment of the probability of a threat being realized. Quantitative indicators reflect the actual value and degree of its impact on the main components of the project.

Qualitative project risk analysis

Risks are divided into external and internal. Those threats that arise under the influence of general economic influence and are not related to management processes are called macro-environment risks. Those threats that directly depend on the business organization, project management, the actual implementation of the business plan are internal risks.

Table 1. The main external risks of the project

Name of risk	Risk assessment
Change in regulatory and regulatory legislation		The risk can lead to tougher conditions for the functioning of the business and reduce its profitability. Risk compensation occurs at the organizational stage when creating a form of management, ownership and taxation.
Opening in city N with a population of 400 thousand people, activation and dumping of direct competitors		The emergence of new market operators leads to a redistribution of profits (demand may increase slightly, while the number of competitors - at times). The risk is leveled by creating your own client base, active sales and the development of a unique selling proposition (USP). Consumer loyalty should be stimulated through effective programs.
Seasonal decline in sales		The risk does not have clear predictable time limits (as in other types of business) and is subject to the influence of weather conditions. The threat of a decrease in average annual income indicators significantly increases the expenditure side of the business (the efficiency of production equipment, the maintenance of personnel). The risk is leveled by the development of a competent marketing strategy, shifting seasonal accents in sales and an effective advertising policy.
Vandalism, natural disasters and force majeure		Risk may result in property damage. That entails costly repairs and restoration. The risk is compensated by the insurance service.

As a rule, all external threats are leveled by a competent organizational component. With proper planning and development of anti-crisis strategies, external risks are only a predictable consequence, which is offset by prepared measures. A much greater danger to business are internal risks.

Table 2. Main internal risks of the project

Name of risk	Risk assessment	Risk Characterization and Responses
Geomarketing location error		The risk of a mistake with the location of the car wash location point has a high degree of probability and significant consequences. A qualitative geomarketing analysis of the area, traffic flows, infrastructure, etc. can eliminate the wrong decision, which will provide input for sales forecasting, taking into account the density of potential customers.
Low level of personnel competence, turnover, low probability of financial motivation		The risk is due to the low prestige of the profession, which leads to the filling of the labor market with people with low intellectual data (or temporary staff). In turn, such personnel has a low financial capacity and is insensitive to financial motivation. Poor quality of service, irresponsible attitude to the property of the car wash, incompetence leads to lost profits. The risk is leveled by a system of total control and punishment, strict standardization of the work of ordinary personnel.
Technological risks		The chosen technology and assortment can lead to a number of difficulties due to the illiterate or inappropriate use of technical capacities. Failure of the water supply and disposal system, power units will lead to a stop of business processes and direct losses. The risk is leveled at the organizational stage by the creation of compensating or redundant emergency support systems, at the functional stage - by the introduction of a competent service personnel unit (engineer) and carrying out scheduled maintenance and preventive maintenance.

Quantitative risk analysis of the project

All risks, both internal and external, have as a general negative result a decrease in profits up to the bankruptcy of the project. Omitting the probable causes, the real threats to reduce the profitability of a business can be:

• unforeseen technological and technical risks;
• opening in city N with a population of 400 thousand people, activation and dumping of direct competitors;
• decrease in consumer demand as a result of:
  • geomarketing location errors;
  • low quality of service;
  • seasonal variation.

Degree of influence of unforeseen technological and technical risks

Calculated based on the average throughput of a car wash. The average period required for emergency troubleshooting is 4.5 hours (taking into account the type of equipment: autonomous power supply (diesel generator), pumps, water treatment system for circulating water supply in a closed cycle, etc.).

With an average car wash load of 30 cars/day (see Risk and Opportunity Analysis of Opening a Mobile Car Wash), direct losses could be:

(30 / 24) * 4.5 \u003d 5.625 washes * 400 rubles \u003d 2250 rubles (lost income) + 12000 (repair and restoration work with the material) + 2500 (part of the organizational costs attributable to downtime) \u003d 16750 rubles - direct losses on one breakdown, which is about 4.7% of the total monthly income.

As equipment wears out, these costs will increase monthly.

Thus, the possible financial risk values ​​make it possible to consider an increase in staff by 1 unit (equipment operation engineer) as a necessity, which, moreover, will reduce compensation costs, taking into account the salary of a competent specialist (16.5 thousand rubles).

The degree of influence of the competitive environment

The relative calculation of the market capacity of the city N with a population of 400 thousand people, given in the analysis of risk factors and opportunities for opening a mobile car wash, demonstrates the prevalence of demand over the number of offers (data are given as an example): “with an average washing frequency of 1 time / 9 days, the turnover one wash can vary within the average maximum of 630 thousand rubles / month with a throughput of 50-55 washes / day.

Thus, with the overwhelming majority of manual small car washes, a large share in the financial capacity is occupied by specialized large car washes, which, together with mobile car washes and offers at gas stations, constitute a competitive environment. The loss step with a total market share of 1.2% is insignificant.

Decrease in consumer demand due to organizational errors (location, service, lack of seasonal compensation).

The risk is calculated based on the average loss rates and the dependence of demand on additional factors: convenient location (up to 65%), level of service (up to 48%), promotions and special offers (up to 22%).

Thus, an error in geolocation can lead to a loss of up to 220 thousand rubles (by comparison, geomarketing analysis costs about 3.5-5 thousand rubles), poor quality of service can lead to a loss of up to 150 thousand rubles; the lack of seasonal compensation leads to a decrease in average annual indicators by 70 thousand rubles.

On average, the risk threatens with losses of up to 70% of profits and is the most significant. This situation requires a detailed analysis of the company's capabilities, the development of a marketing and organizational plan, and the creation of a high-quality long-term advertising strategy.

Project Risk Ranking

The most probable are the risks of demand reduction due to organizational errors and technological risks are the most critical threats.

The fundamental point is the determination of the location. An error in choosing a location can lead to irreparable losses. A low level of service increases the risk of being influenced by a competitive environment.

The general background of threats to the project is favorable. The market is under development and demand significantly exceeds supply, tending to increase. With a competent organizational approach, a business is promising and allows you to respond very flexibly to the emergence of any risk, for which you should be attentive to marketing planning, strict regulation of work and service processes, and active promotion of services.

Editor's note: An interesting option for opening a car wash is the purchase of a successful business model, this option has its advantages (the entrepreneur acquires already gained experience, a certain set of knowledge, software developments, and much more) and disadvantages (you have to pay for experience with money (royalties, lump sum)). But considering buying a franchise as one of the ways to start is definitely worth it.

Addition

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