Business plan for opening a photography studio. How to open your own photography studio from scratch and what is needed for this: a business plan for opening

In a city of over 1,000,000 people, opening a photography studio can be a great investment. The photo studio has several significant advantages: high demand from customers, a simple threshold for entering the business, and the absence of strict requirements for the location. Below is an example of a ready-made business plan for a photo studio with calculations.

Brief Summary

Characteristics of a photo studio business plan with calculations made for the city of Samara:

• Initial investment - 706,500 rubles;
• Payback period - from 11 months;
• Break-even point (projected) - 3-4 months.

The business plan of a photo studio involves two parallel areas of activity - renting a studio and its own staff of photographers. Although the high margin of the second direction attracts most entrepreneurs, at the initial stage it is better to concentrate on renting out premises to photographers. This will allow you to get by with one or two professional photographers on staff and avoid unnecessary staff costs.

Project Description

Enterprise characteristics

In this photo studio business plan, the photo studio provides the following list of services:

1. Studio photography (own employees) - 1300 - 5000 rubles per 1 hour;
2. Studio for rent - 1000 - 2500 rubles for 2 hours.

Studio photography can have the following options:

• Photographing objects;
• Artistic shooting;
• Photographs in the style of "Nude" (naked body);
• Portrait shooting;
• At the request of the client.

Some of the aforementioned services require special supplies or equipment (props, decor, macro lens, etc.) which may increase the initial cost.

Niche in the market

The target audience

This column of the photo studio business plan determines the stylistic design of the premises for conducting activities.

The target audience can be divided into the following demographic groups:

1. Men and women 18-36 years old. For this group, modern interior solutions in the loft style, or the style of antiquity - vintage, rustic style "country" or "shabby chic" with forged fittings, an abundance of textiles in light colors, are suitable;
2. Married couples 28 - 46 years. Popular styles for this category are modern, provence or classic. You will need fittings in a cozy family style, a soft sofa, possibly a fireplace (artificial), or a solid table with dishes and decor for a family dinner.

Important! Divide the work area into several "islands" with different designs - this way you can satisfy the demand of both groups of the target audience.

Competitive Analysis

In the regional market, competition in the field of professional photo services is not yet too high. At the time of writing the business plan, there are about 20 professional photo studios in Samara. Such a small number of competitors allows you to physically visit each one and evaluate its advantages / disadvantages.

Marketing strategy

The main emphasis in marketing should be on branding in order to distinguish the company from many others.

To do this, you can do the following:

• Corporate style development. Creation of a logo and corporate colors of the company, POS-materials (business cards, flyers, catalog, etc.).
• Creation of a personal website. In website development, emphasis should be placed on creative design. For example, users will appreciate the 3D tour of the premises and the voluminous portfolio. .
• Publications. You should create information noise around the photo studio. For this, groups on social networks, print publications of Samara and thematic communities are suitable.
• SMM promotion. Social networks work very well in this niche. The reason is simple: the main customers of photo studios are young girls who spend a lot of time online.

Production plan

In this case, the most convenient form of business is IP. The required OKVED codes are indicated in the "Project Characteristics" section.

If even during the first start it is planned only to rent a photo studio, add the code 74.81 “Photography activities” in advance.

Room selection

When choosing a room, it should be borne in mind that in a photo studio, in addition to the photo zones themselves, there must be:

• dressing room
• wardrobe or space for clients' personal belongings
• bathroom
• administrator workplace.

You can reduce your initial rental costs by choosing a building in an industrial area. The only requirement is the proximity of public transport and the possibility of parking a private car. The ideal option would be studio rooms with high ceilings.

• The cost of arranging the premises:
• Ordering a room design - from 28,000 rubles;
• Repair and building materials - from 90,000 rubles;
• Decorations and props - from 100,000 rubles (bought second-hand).

The total amount will be within 218,000 rubles.

• Minimum set of equipment:
• Lighting equipment;
• Octobox;
• Monochromatic paper backgrounds;
• Background mounts;
• Light reflector;
• Portrait plate;
• Smoke generator;
• Fan;
• Sound equipment;
• Cooler with water.

organizational plan

The staff will consist of the following categories:

1. Administrators - employees responsible for the functioning of the photo studio. In their competence - domestic setup of the equipment of the organization, processing of clients, receipt of payment. A minimum of two people is required. Work schedule: from 9:00 to 19:00 seven days a week, shift 2/2. Receives a fixed payment of 18,000 rubles and a bonus of up to 2,000 rubles.
2. Photographers are employees who are paid according to the fact of their work. The number can be any, depending on the possibilities of the premises of the photo studio. Be sure to have your own equipment for work (camera and laptop). Work schedule: from 10:00-19:00 seven days a week (conditionally free schedule, does not require hiring), 2/2 shift. Payment of interest on each transaction (30% from photography in the studio and 45% from outdoors).
3. Manager - an employee (often the owner) who makes management decisions. He is engaged in marketing of the company, the financial part and is responsible for the implementation of the planned plans for the development of the company. Payment and work schedule are negotiated individually.
4. Technical staff for repairs and cleaning of the premises

Financial plan

The photo studio business plan requires an initial investment of 706,500 rubles. Most of this amount will be allocated for the repair and improvement of the photo studio premises. To purchase equipment, you need to allocate from 100,000 rubles.

I Initial investment in the project
Item of expenses	Cost, rub.)
1. Registration of an enterprise
Registration in state bodies and tax. Opening a bank account	2 000
2. Marketing
Website development	120 000
Creation of design and production of POS-materials	3 000
Internet Marketing	30 000
3. Room preparation
Room design	28 000
Repair and building materials	90 000
Decorations and props	100 000
Furniture	40 000
4. Equipment
The entire list of required equipment	108 500
5. Operating expenses
Premises for rent	30 000
Depreciation	6 500
Income tax	0
Marketing	15 000
IP contributions to the Pension Fund of the Russian Federation, Compulsory Medical Insurance Fund (quarterly)	7 000
FSS contributions (monthly)	500
FOT	94 000
	17 000
	15 000
TOTAL	706 500

Cashflow companies

Name	1m	2 m	3m	4 m	5 m	6 m
Photo studio rental per month (in hours)	72	74	80	90	100	100
Average rent check	1350	1350	1350	1350	1350	1350
Number of photo shoots per month (in hours)	20	30	40	50	50	60
Average bill of an hour of work	2500	2500	2500	2500	2500	2500
Income per project	147200	174900	208000	246500	260000	285000
General income	161920	192390	228800	271150	286000	313500
General expenses	194715	201543	215728	237269	231160	244810
Premises for rent	30000	30000	30000	30000	30000	30000
Utility payments, communications and the Internet	17000	17000	17000	17000	17000	17000
FOT (salary and percentage of the order)	94000	106000	118000	130000	130000	142000
taxes	9715	11543	13728	16269	17160	18810
Contributions to the FSS	500	500	500	500	500	500
Contributions to the Pension Fund of the Russian Federation and the MHIF	7000	0	0	7000	0	0
Marketing	15000	15000	15000	15000	15000	15000
Miscellaneous and contingencies	15000	15000	15000	15000	15000	15000
Depreciation	6500	6500	6500	6500	6500	6500
Net income + taxes + depreciation (EBITDA)	-16580	8890	33300	56650	78500	94000
Net income + taxes (EBIT)	-23080	2390	26800	50150	72000	87500
Net profit	-32795	-9153	13072	33881	54840	68690
Increased cash flow	-739295	-748448	-735376	-701495	-646655	-577965

The project reaches the break-even point in the third month of operation. The payback period of the project is 10 - 11 months.

Risk management

The danger for such a business is the negative reputation of the brand, due to the unprofessionalism of employees. The risk can be reduced by hiring only qualified photographers on staff and dealing with negative reviews in the media and social networks.

* Calculations use average data for Russia

We solve the problem of how to open an interior photo studio from scratch. Given: a creative person who wants to realize the abilities of a decorator Conditions: 700 thousand rubles. Find: Profitable business opportunity.

Today, photography is an integral part of our lives. So familiar that it is already difficult to imagine how people lived without the opportunity to capture memorable events in the photo. Now everyone has a smartphone with a camera at hand, with which daily pictures are taken. However, most of us still want high-quality and beautiful photos taken by a professional photographer in a beautiful setting.

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Therefore, it is quite natural that at present the opening of a photo studio is a promising business idea. It is very profitable to rent a room ready for photography. This business requires a relatively small investment and can quickly pay off. Another plus is his creative focus. Indeed, thanks to such a project, you can realize your creative abilities, prove yourself as a designer.

The photography studio market has undergone tremendous changes. Remember what photo studios used to look like? A white canvas against which you pose with simple props. Now the interior of photo studios can be considered a work of art. Usually, studios offer several interiors for shooting to choose from. Each interior is well thought out, full of interesting locations and details that can be used in shooting. It depends on the originality of the design whether a person wants to come to the studio for a photo shoot. The interior is the main component of success for a photo studio.

However, in addition to the creative component, the photo business has many organizational issues that you need to understand in order to open your own photo studio.

How to define the concept of a photo studio

Planning your photo studio must start with a clear positioning. What type of service will you provide? There can be two options: you either provide an interior room for photographers who shoot there; or organize photo shoots, providing a whole range of services - from providing a studio to make-up and, directly, shooting. The first option is less expensive. Here the business owner is focused on creating the interior. The second option is more complicated, because it requires a whole team of professionals (photographer, makeup artist, costume designer or stylist, administrator), and more expensive. If the entrepreneur is a photographer, then it is more rational for him to choose the second option. But according to the terms of the task, the entrepreneur is a creative person who intends to independently design the interior of a photo studio. Therefore, the essence of the project is to rent an interior studio for photo shoots.

How to analyze the photo business market

To analyze the market, it is not necessary to conduct a large-scale marketing research. It is enough to find out how many photo studios operate in your city and study their approximate list of services. Your main assistant is the Internet. Today, almost all photo studios have their own website or social media account. Look at what interiors are presented there, how much it costs to rent a photo studio, determine their territorial location (Yandex.Maps, Google Maps or 2GIS will help). Based on the collected data, you will be able to plan your business more thoughtfully and form competitive advantages.

To attract customers, you will have to offer something that other photo studios have not yet offered. See what's on the market in other regions for fresh ideas and inspiration. It should also be understood that your ideas should be liked first of all by the audience. Therefore, we advise you to find out what topic is relevant among the population of the city, what is the demand for existing services. This information will help you avoid unnecessary expenses.

How to calculate how much money you need to open a photo studio

Required investment is one of the most important elements of any business planning. In order to open your own photo studio, you will need from 700 thousand to 3 million rubles. It all depends on the scale of the business, the complexity of the interior, the idea, the city and the premises. For example, if you want to buy out the premises where the studio will be located, the amount will exceed 3 million. But even 700 thousand rubles will be enough to open a photo studio. You can save on the premises itself - rent it; staff - limit themselves to studio rental services; interior - carefully consider locations that can be compactly placed on the rented area, and correctly select decor elements by choosing budget options. You can also save on renovation costs by choosing a room in good condition. By the way, this will save not only money, but also time, allowing you to launch the project faster.

We will return to the money issue when we plan to fill the photo studio. So far, we are getting used to the idea that we need about 700 thousand rubles.

How to choose a room for a photo studio

If your studio will be located in the city center - this is ideal. But achieving this ideal is not so easy: firstly, there are many requirements for the premises of a photo studio that are not so easy to fulfill; secondly, renting premises in the center is not a cheap pleasure. Therefore, you can consider options located in the city center, but on less passable streets. Climbing far, to industrial zones, which will take a couple of hours to reach, is not the best option. You can’t place a photo studio in a residential area either, because it does not provide essential services to attract residents of nearby houses. You need to attract people from all over the city, so the most logical thing to do would be to give preference to the center.

Now let's move on to meeting all the requirements for the photo studio itself:

high ceilings - from 3 meters;

the length of the studio is not less than 8-10 m;

the required repair must be cosmetic, otherwise you will spend a lot of money and time on rework;

space should not be divided by vertical beams;

when choosing a floor covering, you should give preference to a dark color and high wear resistance. Otherwise, the floor will quickly lose its attractive appearance.

On average, the cost of a room of 80 square meters rented in the city center is 50,000 rubles.

When the room is selected, you can think about the layout. The room needs to be divided into several zones, each of which will accommodate a location for shooting. A good photo studio should have at least three locations. Also, do not forget that in addition to the working space, you should provide an area for receiving visitors and a toilet.

How to choose the interior of a photo studio

So we come to the main thing - planning the interior of the photo studio. The main character, who determines the interior of the studio, is the entrepreneur himself. Here he can realize all his creative ideas, give free rein to his imagination and be creative.

It should be noted that, no matter how sophisticated the designers, the following themes of locations are most popular:

romantic - they are designed for customers who buy family photo shoots or love-story. Such a location should be of medium size to accommodate a family. Typically, romantic locations are made in light colors, with floral motifs;

stylish locations that are popular with younger audiences. The design style is close to the loft or modern and is most often decorated in dark colors;

the third room is commonly referred to as the "chameleon" because it changes interiors for seasonal filming. Here you will have to change the scenery frequently, which will allow you to re-attract customers and invite new customers in anticipation of various events. Usually, locations are performed in the theme of the seasons.

For inspiration, we have collected some interesting interior concepts for decorating a photo studio.

You can support the romantic style with a chic hanging bed, decorated with a canopy and flowers. Looks very nice and soft. Miniature swings will also look interesting, which will help create live shots in motion. But a romantic interior does not have to be in bright colors. A country-style location will look stylish and unhackneyed - a hayloft, a romantic inscription on a wooden wall and a mini-picnic. Why not romance?

Within the walls of the photo studio, you can imitate the space of the street. For example, to equip a cozy courtyard with a beautiful door, a veranda or a fence entwined with grapes, a bench and a bicycle left near it.

To maintain a stylish loft, you can make a brick wall or a gradient background that imitates plaster. An interesting addition will be a chalk board - the inscriptions and drawings on it can set the mood for the picture; light bulb designs that look good in the frame; stylish armchairs and racks-ladders.

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You can provide creative details that make the interior special. Attach a bicycle to a brick wall, decorate the window in an unusual way and turn it, for example, into a porthole, “grow” a magic tree in the studio, paste over one wall with different wallpapers, creating several backgrounds for photographs. It is also important that the interior has many interesting details that customers can interact with (books, pillows, musical instruments, three-dimensional letters, etc.).

How to set up a photo studio

There will be a minimum of lyrical digressions - only dry numbers.

Repair of the photo studio premises - 150 thousand rubles.

Equipment - 150 thousand rubles, an approximate list of equipment: light sources (from 4 pieces), umbrellas for transmission and reflection, curtains, attachments for reflectors, synchronizers, mounting installations, racks, herons, tripods. If incomprehensible names scare you, you can contact companies that provide ready-made sets of equipment for photo studios. To choose the right equipment, you can consult with a professional photographer.

Scenery - 250 thousand rubles.

Business registration - 20 thousand rubles.

Room rental - 50 thousand rubles.

Total: 650 thousand rubles.

How to legalize a photo studio

While our studio is being repaired and decorated, we can deal with organizational issues. First, you should register your business. For a photo studio, the LLC or IP format is suitable - it all depends on your personal plans. It is safer to register an LLC, but registering an IP is much easier. As an individual entrepreneur, you will be able to keep basic accounting and choose a simplified tax regime. As for the registration of activities according to OKVED, code 74.2 (Activities in the field of photography) is suitable for a photo studio - it includes several subsections.

To operate a photo studio, you do not need to issue any licenses, a standard package of registration documents is enough. But you need to get permission from the fire inspection to open a photo studio in the selected room.

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It is also worth mentioning the checks that sometimes scare entrepreneurs. Photo studios do not belong to the category of the consumer market, which is closely interested in the inspectors. Therefore, there should not be any difficulties for the control authorities. The main thing is to keep the premises clean and tidy, to provide quality services.

Another important issue is the search for personnel. For a photo studio, at least 2 people are needed for the position of administrator, who will work in shifts. If you want to save money, you can become one of the administrators, reducing labor costs. The average salary of one administrator is 25,000 rubles. You will also need to hire a cleaner who will monitor the cleanliness of the premises. It does not have to be included in the state.

How to advertise a photo studio

Promotion of a photo studio is usually carried out via the Internet. Aspiring entrepreneurs place special hopes on social networks. And not in vain. Practice shows that Instagram gives the greatest return with proper account management. Still, high-quality photos are at the heart of the photo studio business, so this resource is best suited for promotion.

To begin with, you need to photograph the studio locations yourself, and in the future, you can ask photographers to use their work to demonstrate locations. Contacts, examples of work, decoration options, information about promotions, reviews should be posted on social networks.

You can promote your studio through cooperation with photographers. And here the now fashionable word “collaboration” will be appropriate. What is their logic? You independently offer photographers to shoot in your studio, in exchange for providing a location, he undertakes to place information about you in his account. In fact, this is an association for the purpose of mutual benefit: the photographer gets shooting in a beautiful interior, and you get advertising for your photo studio.

You can also attract customers with profitable promotions and offers. Arrange a drawing of a certificate for a photo shoot in your studio; provide a discount on certain days; organize a promotion to support family photo shoots at a discount. All these actions will positively affect the promotion of your studio.

When planning a business, most entrepreneurs focus on two parameters: the required investment and profit. It's time to ask the question - how much can a photo studio earn?

To give a specific answer, you need to determine the cost of services. To do this, we look at the prices set by competitors. Each city has a different price level. But on average, 1 hour of renting a photo studio will cost 1300 rubles. You can count on 120 hours of rented filming per month (that is, about 4 hours of filming per day). In this case, the revenue will be 156 thousand rubles. Then the net profit will vary in the amount of 70-80 thousand rubles. During weddings and New Year holidays, this amount can increase significantly due to increased demand. With an average monthly profit of 100 thousand rubles, you can recoup the investment in 10-12 months of work.

How to assess the risks of a photo studio

Any business involves risk. You should take into account all the possible difficulties that may arise when opening and operating a photo studio. This will allow you to quickly respond to threats or avoid them altogether.

The first risk is outdated props. The specifics of the work of the photo studio involves the constant updating of locations and props. Irrelevant, out of fashion props are unlikely to decorate the photo and interest the client. Therefore, the owner of a photo studio should always be in trend - to track trends and change the content of the studio in time.

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The next type of risk is the growth of competition in the market. To reduce the impact of this risk, it is necessary to regularly invest in marketing, improve the level of service, conduct competent work with clients, and create unique offers on the market.

Another risk is the seasonality of the business. During the summer months, there is a decrease in demand, but the most active months for photo studios are November, December, February and March. To minimize the risk, during low sales, organize contests for free photo shoots, distribute gift certificates. You can also expand the list of services. For example, to rent a room for any events (birthdays, master classes, etc.).

Thus, you can determine the main advantages and disadvantages of opening your own photo studio. After weighing all the pros and cons, you can make the final decision to open this business.

Table 1. Pros and cons of opening a photo studio

It is quite possible to organize a photo studio by spending no more than 700 thousand rubles. To consolidate the material, we offer a checklist for opening a photo studio from scratch.

The goal of the project is to organize an interior photo studio in Samara. Increasing interest in the services of photo studios in recent years on the part of the population is one of the key factors for the success of the project. Since the initiator of the project does not have the skills of artistic photography, it is assumed that appropriate specialists will be hired. Also, investment investments will be directed to the equipment of the premises, which includes two rooms for photography with four sites; for the purchase of the necessary professional photographic equipment, computer equipment and software.

The low level of competition, as well as the unique concept of the photo studio, are important factors in the success of the project. The main data on the project are given in Table. 1.

Table 1. Key performance indicators of the project

2. COMPANY AND INDUSTRY DESCRIPTION

Services of an interior photo studio belong to the market of photo services. Due to the specificity of the business, large-scale research of the photo services market, as a rule, is not carried out. The market can be divided into the following areas:

Interior art photography

street art photography

Documentary filming of events

Each direction for the most part works with various events: birthdays, weddings, corporate events, public holidays. Photo studio services involve artistic photography indoors in a certain, usually specific interior. It is this direction that experts call the most dynamically developing and promising. The target audience is individuals who want to capture certain moments of life in high quality photographs. In addition, interior photography services are used by novice photo models to create a portfolio, advertising agencies (advertising manufacturers). Depending on the region, city and the quality of the photo studio, the target audience may vary, however, experts consider the main consumer of such services to be girls under 30 who need high-quality photography for a portfolio or posting on social networks.

In itself, interior photography is a product known to the market and the consumer. It has a fairly long history, which begins in various photo studios in the USSR. For this reason, the consumer adequately and readily accepts the offer of services of this kind.

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Despite the fact that the number of families that have their own camera is constantly growing, an increasing number of people are turning to the services of professional photographers and photo studios. This is due to the fact that the population understands the difference between professional and amateur photography, even if the amateur has good photographic equipment.

The competitive advantage of an interior photo studio in relation to the so-called street photographers (serving outdoor events) lies precisely in the presence of unique interiors, thanks to which you can create a unique atmosphere.

Competition in the industry, according to experts and market participants, is carried out for the most part through the use of better equipment and narrower specialization in a particular area. Until recently, there were practically no professional photo studios in many large Russian cities. Instead, the services of semi-home studios were offered.

In recent years, an average of 5-6 photo studios have been opened in Samara annually, while approximately the same number have closed. At the first stage of development of this type of business, it was considered sufficient to use cheap Chinese equipment and interior details. Even so, the services of photo studios were in demand against the backdrop of a lack of a better offer. Each new wave improves the quality of services provided.

Most photo studios today also remain either semi-domestic or semi-professional - under modeling or advertising agencies. Thus, we can conclude that the competitive environment is still unfilled and provides growth opportunities for start-up businesses.

The project involves the organization of a photographic studio in a rented room with an area of ​​120 m 2, which has four separate rooms: two directly for shooting, on the territory of which there are four film sets, a room for storing inventory and props, as well as an office that houses equipment for processing and printing photographs .

The initiator of the project does not have professional photography skills. For this reason, hiring a qualified photographer is essential. In the future, with the successful development of the project, it is possible to expand the staff at the expense of a second photographer.

At least 90% of the working time is spent working in a photo studio, the rest of the time may be on location. Photo processing is carried out by the designer; a photographer is also involved in the process, if possible.

Photographic equipment is of decisive importance for the project, therefore it is assumed that only high-quality cameras and lighting devices will be used. According to experts, Chinese equipment is of unstable quality, so it is recommended to use equipment from European or Japanese manufacturers.

The uniqueness of the project lies in the equipment of the main thematic filming sites on the following topics:

"Podium" - for girls and women

"Village house" - for family shooting

"Playground" - for children and family photography

"Victorian era" - for family shooting, for single shooting of men and women

It is also possible to shoot and decorate the interior on a seasonal theme: New Year with Santa Claus, September 1 "Let's go to school", March 8 "Spring Festival", etc.

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Interior items are purchased at local furniture and building materials stores and decorated in the author's style by one of the best interior designers in Samara.

Table 2. Investment costs

	NAME	AMOUNT, rub.
Real estate
	Cosmetic repair of the premises
Equipment
	Professional camera
	Lighting equipment
	Interior details
Intangible assets
working capital
	working capital
	Total:	748 000 ₽
	Own funds:	RUB 500,000.00
	Required borrowings:	248 000 ₽
	Bid:	18,00%
	Term, months:

3. DESCRIPTION OF GOODS AND SERVICES

The main service of the project is interior photography on the territory of the studio, which is carried out by a professional photographer in accordance with the wishes of the client.

The studio has four permanently themed venues (see Section 2). By order of the client, shooting is carried out for a certain time. Necessary props and clothing are provided by the studio. The order also includes processing of photos after shooting with the help of a photo editor by a professional designer, recording the required number of copies of CDs with the design of the cover and box insert.

Interaction with the client is carried out in several stages:

Receiving an order and discussing with the client the possibility of implementation

Prepayment

Studio decoration (in case of non-standard order)

Photography

Photo processing

Coordination with the client

Refinement (if required)

Disc cover and box design

Payment of the remaining amount

Transfer of the finished material to the client

The cost of one hour of shooting is 1200 rubles, regardless of the location. When shooting in a studio, production costs are borne by the use of the premises (rent) and the use of interior items (depreciation). When shooting on location - the cost of travel, food, etc.

4. SALES AND MARKETING

Target audience of project services:

Educational content refers to publications on such topics as: “how to set up a professional camera correctly”, “how to set the light”, “how to process a photo”, etc.

Today in Samara there are 3 professional interior photo studios (direct key competitors), 4 studios at advertising agencies (indirect competitors) and about 10 semi-professional studios that are not, in fact, competitors of the project, since the quality of shooting and photo processing is significantly lower. lower level at a comparable price.

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Prices of direct competitors range from 900 to 1300 rubles per hour of shooting. At the same time, competitors do not conduct an active marketing policy, focusing solely on customer recommendations.

Demand is highly seasonal. Peaks fall on New Year and Christmas, the beginning of the school year, as well as the wedding season - summer-autumn. The seasonality of demand is reflected in the production plan and the financial plan.

5. PRODUCTION PLAN

The photo studio is located in a rented premises on the territory of a former factory at a small distance from the city center - no more than 10 minutes by public transport. All communications are available. There is also car parking next to the building. The premises require cosmetic repairs, which is reflected in the investment costs (Table 2).

High-quality lighting equipment and cameras are acquired as property. Suppliers - large specialized retail chains providing initial training and warranty services. In addition, high-performance computer equipment and specialized software for photo processing are purchased.

Interior items are purchased in local furniture retail chains, building materials stores; some specific items are made to order from local carpenters. To give a unique look, all interior items are designed by one of the leading interior designers in Samara.

The rented premises provide an isolated room for storing unused equipment and seasonal interior items. A room has also been allocated to accommodate the designer and the leader (initiator) of the project.

6. ORGANIZATIONAL PLAN

The project implementation process can be divided into two main parts: preparatory and working. At the preparation stage, the premises are redecorated, equipment is purchased, the premises are decorated and equipped, employees are hired, and an initial advertising campaign is carried out. The duration of the preparatory stage is 3 weeks. The working stage involves the implementation of operational activities.

IP was chosen as the legal form of business. The taxation system (based on a comparison of several options) is the simplified tax system with the object of taxation "income minus expenses" (rate 15%).

The project initiator performs the functions of a project manager, as well as a number of related functions: a marketer, an analyst, and a sales specialist. To do this, he has the necessary experience: work in sales - 5 years, work in the service sector - 3 years, business experience - 2 years. In addition, the initiator of the project has the skills of graphic design (photo processing).

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The most important members of the project team are the photographers. Candidates for this position are subject to special requirements: the presence of a high-quality portfolio, work experience in a similar position for at least 3 years, the presence of artistic taste.

Accounting services are outsourced.

Table 3. Staffing and payroll

	Job title	Salary, rub.	Quantity, pers.	FOT, rub.
Administrative
	Accountant
Industrial
	Photographer
	Designer
	Total:				RUB 74,500.00
	Social Security contributions:				$22,350.00
	Total with deductions:				$96,850.00

7. FINANCIAL PLAN

The financial plan is designed for a five-year period. After this period, the project initiator will decide whether to continue or terminate its implementation based on an analysis of the market and economic conditions. The most likely scenario for today is further expansion of the business.

The financial plan takes into account all types of costs: investment and current. Operating costs are classified as fixed and variable. The volume of investment costs is 748,000 rubles (Table 2). The main item of expenditure is the purchase of equipment for photography. In addition, part of the funds is directed to the launch advertising campaign: promotion in social networks and contextual advertising in search engines. Own funds of the project initiator - 500,000 rubles, the deficit is planned to be covered with a bank loan. The loan repayment period is 24 months, the rate is 18% per annum, credit holidays are 3 months. Payment is made by annuity payments - 16,444 rubles per month.

Since it is rather problematic to accurately and unambiguously determine the amount of variable costs for the project, and the remuneration of personnel is made on a time basis, all costs are classified as fixed (Table 4). Fixed costs also take into account the depreciation of fixed assets and intangible assets. The useful life corresponds to the financial planning horizon and is 5 years. Depreciation charges are calculated using the straight-line method.

Table 4. Fixed costs

A detailed financial plan is given in App. 1.

8. PERFORMANCE EVALUATION

Evaluation of the effectiveness of the project and its investment attractiveness is carried out on the basis of the analysis of the financial plan, cash flow, simple and integral performance indicators (Table 1).

Investment costs for the project are relatively low - 748,00 rubles. At the same time, the revenue of the first year of the project implementation is 5.9 million rubles, and the net profit (after taxation) is 2.6 million rubles. Revenue for subsequent years (annually) - 6.7 million rubles, net profit - 3.2 million rubles.

The discounted cash flow method is used to account for the time value of money. The discount rate is 12%, since the product is not innovative, it is known to the market and the consumer. The project risks are low, the acquired assets have high liquidity.

Simple and discounted payback period - 6 months. Net present value (NPV) - 980,851 rubles. Return on investment ratio (ARR) - 36%. Internal rate of return (IRR) - 22%. Profitability index (PI) - 1.31. All these indicators speak about the effectiveness and investment attractiveness of the project. Its profitability is relatively low, however, given the low investment costs, short payback period, self-employment of the project initiator and the availability of financial stability and guarantees for the return of borrowed funds, the project is really promising.

9. WARRANTIES AND RISKS

All risks associated with the implementation of the project can be divided into two main categories: internal and external. Main internal factor:

Failure to meet the set sales volumes due to low customer loyalty due to poor quality of services. To neutralize this threat, constant monitoring of customer satisfaction should be carried out through post-sales surveys directly by the project initiator.

External factors include:

dumping by competitors. To neutralize it, it is necessary to develop a loyalty program - discounts for regular customers, bonuses for referred customers.

Entering the market of new players with similar offers. In this case, it is necessary to provide for the possibility of upgrading assets, the use of new concepts for filming locations, up to the most advanced trends (for example, shooting surrounded by water).

10. APPS

ETCAPPENDIX 1

Financial plan

Video filming on order is a field full of competition, which is easily managed (especially in small towns) by high-quality services. But in any case, you need to have patience, because it is normal ...

We present a detailed business plan for a photography studio for beginners. Become the best among your competitors!

♦ Capital investment in a photo studio: 595,000 rubles
♦ Project profitability: 45%
♦ Payback period: 24 months

Many people think that in the era of development and availability of technology, the need for photo studios has disappeared. Actually it is not!

… although sometimes the average phone can take a photo no worse than a “DSLR”, the demand for professional services always remains.

The salons are approached by entrepreneurs who need to take high-quality photos for advertising, and ordinary people who prefer professional photographers.

If you decide to try your hand at this field, the first step is to draw up photography studio business plan.

Photo Studio Business Plan: Planning

This section of the business plan should contain information about all aspects of the future firm. Moreover, the description of the project is carried out in such a way that the photo studio is already open and functioning.

Project Summary

The shortest, but no less important section of a business plan.

The summary includes information about the location of the photo studio, work schedule, and project goals. 5-7 sentences are enough.
You will have the opportunity to reveal the topic in more detail later.

Example:

The current business plan describes the opening of a photographic studio N, located in the Moscow region.
Working hours: daily, from 11.00 to 20.00.
Project leader: Ivanov I.I.
List of business plan goals:

• meet the needs of private and legal clients in the provision of photography services at affordable prices;
• create a source of income;
• bring the company to a high level of profitability.

It is worth returning to the goals indicated in the business plan of the photo studio from time to time in order to adjust the course of the project development.

Marketing plan

An analysis of the needs of the population for a business plan in this industry demonstrates the following indicators:

• 40% of families own personal photographic equipment;
• the graph of demand for digital cameras is steadily growing;
• oversaturation with new brands increases the risk of buying low-quality equipment;
• more than 35% of photographers who provide services on a paid basis do not have the proper level and skills for work.

Based on this list of data in the business plan, it can be concluded that although people are buying semi-professional photographic equipment more and more, there remains a need for the services of professional photographers. At the same time, the supply market is rather poor for really high-level specialists.

The target audience

The target audience of the project is represented in the business plan by the following list of customer categories:

• freelancers;
• private clients for personal use (family shooting, pregnant women, love-story, thematic and others);
• organizations (for work - filling sites and catalogs, creating menus, presentations, promotional products);
• modeling and acting agencies.

Competitive advantages

Due to the fact that the premises for the photo studio are rented in the Moscow region, it is possible to set a relatively low level of prices for services for clients. This is a clear advantage over competitors, which must be indicated in the business plan.

At the same time, the photographer has numerous diplomas and certificates that confirm his high level of professionalism. Low prices for work will absolutely not affect the quality of the result.

In the future, during the development of the project, emphasis will be placed on innovations in the field of photography.

Due to the fact that all employees will follow fashion trends and introduce new technologies, the list of studio services will expand and the business plan will be supplemented.
For example, the introduction of product photography at a professional level will attract advertising agencies to cooperation.

The current business plan considers the following list of options:

1. Distribution of flyers in busy places near the photo studio.
2. Distribution of leaflets in the mailboxes of nearby houses.
3. Installation of a bright and conspicuous sign.
   If the studio is located in the yards or inside another building, there must be clear signs and banners.
4. Business cards printing.
   To start, 1000 copies are ordered. They are distributed in thematic places (cafes, shops of festive paraphernalia, offices) and distributed to all future clients of the photo studio.

room

The further fate of the photo studio largely depends on the correct choice of premises.

Therefore, it is necessary to evaluate in advance all the factors important for work, indicating their list in the business plan:

1. Accommodation.
   If the studio is located in the city center, the rent will be more expensive. But at the same time, it will be easier for customers to find and get to you.
   In addition, such a location is more prestigious than on the outskirts.
2. Ceilings.
   An ordinary apartment is not suitable for decorating a photo studio.
   After all, it will be possible to fully place all the equipment only if there is at least three meters of space between the floor and the ceiling.
3. Window.
   To be able to work not only with artificial, but also with natural light, the studio should have several large windows.
4. Square.
   It is recommended to choose a room with a size of at least 60 sq.m. At the same time, additional space must be allocated for organizing a dressing room and a waiting room.
5. Dressing room.
   As in the photo studio itself, so in the make-up room there should be windows. Most professionals prefer to work with natural light sources.
6. Ventilation.
   It is important to be comfortable in the room for any number of visitors. This is not possible without good air circulation.
7. Electricity.
   A large number of working equipment of a photo studio puts a heavy load on the power grid.
   Make sure the wiring will pass this test.

All the tricks of repair in your own photo studio:

We watch a useful video and take note.

Equipment

After the issue with the premises of the photo studio is resolved, the entrepreneur must decide on the list of necessary equipment and indicate the prices in the business plan.

At the opening stage you will need:

• a professional camera and a set of lenses (you can’t save on this item in any case);
• Lightning equipment;
• several interchangeable backgrounds;
• design of a changing area for customers (curtains, mirror, hanger);
• administrator's workplace;
• a sofa and a table for the recreation area of ​​the guests of the photo studio;
• hanger.

Staff

"Every risk you take is worth it if it is the cause of your success and the good life."
Richard Branson

The business plan considers two options for organizing a new photo studio:

1. the entrepreneur acts as an administrator and selects a qualified photographer for the staff;
2. the entrepreneur himself acts as a photographer and hires an administrator to help manage the business.

Make-up artists and hairdressers can be invited to work as hired employees who will come on call. It is also possible that they work in a photo studio on a sublease basis.

The business plan must include a list of job responsibilities.

• Administrator.
  Coordinates the work of the photo studio, accepts and keeps records of orders, monitors compliance with sanitary and technical work standards, pays wages to other employees, monitors the stock of consumables and replenishes them if necessary, answers customer questions about services, prices, responds to wishes, comments, resolves emerging conflict situations.
• Photographer.
  Develops the process of photography, provides the necessary lighting for work, conducts shooting of various topics and styles in a photo studio, controls the work of models, responds to comments and wishes of customers, keeps records of orders, processes photos, is responsible for the timely issuance of finished materials, compliance with the technical rules for operating equipment photo studios, maintaining the level of cleanliness in the working area.
• Visagiste.
  Changes the appearance of a person with the help of cosmetics and make-up techniques, corrects flaws and emphasizes advantages, creates an image for thematic photo shoots, applies make-up, focusing on the wishes and comments of clients.
• Hairdresser.
  In the photo studio, the hairdresser mainly carries out styling of clients' hair for photo shoots, creating hairstyles to match the theme and image, focuses on the wishes of clients and the recommendations of the photographer.

Services

After analyzing all the data on the level of demand among customers, we can conclude a list of photo studio services that should be provided. Include this list of activities in your business plan.

1. Photos of the documents.
2. Photo for booklets, leaflets, posters, calendars.
3. Field work at the client's events (presentations, competitions, exhibitions).
4. Offsite work on private holidays.
5. Photo shoots in the studio and outdoors: love stories, children's, group, personal, thematic.
6. Subject photography.

This will be sufficient at the stage of opening and achieving the stability of the project.

After some time, you can enter a list of additional services of the photo studio into the business plan: the work of a make-up artist, stylist, body art, henna painting, creation of photo books.

How to open a successful and competitive photo studio:

list of secrets from an expert!

Photo studio business plan: implementation

Opening calendar

The calendar plan is drawn up to control the stages of the business plan implementation.
Thanks to him, the responsible persons, the deadlines, the budget allocated for the work are specified.

Opening a photography studio can be broken down into the following steps:

1. Finding suitable premises for rent, signing an agreement with the landlord.
2. Repair in the room, bringing it into line with sanitary and technical standards.
3. Obtaining work permits from inspection authorities (SES, fire safety).
4. Purchase of equipment and furniture necessary for photography, administrator work, hired employees (hairdresser, make-up artist), design of a recreation area for clients.
5. Installation of furniture and equipment, interior design of a photo studio.
6. Search for employees in the staff of the company, training if necessary, passing a safety briefing, concluding contracts with hired services (including a security company).
7. Development and launch of an advertising campaign.
8. Start of the photo studio.

Opening costs

Name	Price, rub)
Documentation, creation of a business plan	30 000
Repair and decoration	150 000
Furniture	80 000
Equipment (list):
Camera	70 000
	90 000
Lighting equipment	150 000
Requisites for work	25 000

Opening a photo studio will cost no less than 595,000 rubles.

The figures in the business plan will vary depending on the region, the quantity and quality of equipment, and other factors.

Financial section of the photo studio business plan

Monthly photo studio expenses

To maintain and develop the photo studio, it will be necessary to allocate 110,000 rubles from the proceeds every month.

Download a ready-made business plan for a photo studio with quality assurance.
The content of the business plan:
1. Privacy
2. Resume
3. Stages of project implementation
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of the equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification of investments
10. Conclusions

Revenue and payback of the project

In the final part business plan for photography studio must contain a section with calculations of potential revenue and return on investment. The source of the data are firms similar to yours.

Statistically, a photo studio with proper business management and advertising pays off in 1.5-2 years.

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