How to open a small fitness center. Opening a gym in the city

HLS (healthy lifestyle) is an obligatory component of the image of any successful person. It is worth noting that fitness services are very popular these days. Therefore, it is not surprising that information on how to open a fitness club from scratch excites many novice businessmen. In popularity, this direction is second only to information technology and the entertainment business, for example,.

In big cities, there are a sufficient number of large fitness centers and very strong competition from network monsters. In the conditions of a small town, it is much easier to bring this idea to life. However, only a few are able to survive, namely those businessmen who can competently organize a business, soberly assessing their opportunities and possible risks. Let's talk about how to open a sports business from scratch and what awaits aspiring entrepreneurs who are going to develop this area.

How to open your own fitness club from scratch?

To open a sports center with start-up capital, you must:

• decide what services the future fitness club will offer;
• collect the required documentation;
• choose a room;
• to purchase equipment and shells;
• hire qualified staff;
• take care of advertising.

Fitness services

A modern sports club is not limited to a gym and a fitness training area. This is a whole project that combines a large number of complexes designed to increase efficiency, develop and strengthen the body and spirit.

Over the past decades, the range of group programs has expanded significantly. Various types of yoga are increasingly found in the schedules of fitness clubs. All kinds of dance programs are offered and even author's training complexes, consisting of elements of yoga, Pilates and stretching. For lovers of the pool and those who want to lose weight, there are water aerobics classes.

In addition to the above services, fitness clubs can have in their arsenal:

• Gym;
• massage and other medical procedures;
• Spa;
• sauna and/or hammam;
• solarium;
• manicure;
• bar, etc.

A fitness club can offer either part or a whole range of these services. However, you need to start with a limited set, subsequently expanding this range. The presence of a swimming pool will have a positive impact on the status of the sports center, but, on the other hand, will lead to significant costs. After all, most likely, a novice businessman will have to build his own building in order to open a pool.

Required Documentation

Paperwork and business registration should not cause any difficulties, because their set, as well as the procedure for obtaining them, are standard:

1. Registration of the legal form in the tax. At the beginning of the activity, it is more expedient to use individual entrepreneurship (IP). This will allow working with a simplified taxation system in the future.
2. Selection of OKVED indicating:
   • 04 - services in the field of sports and recreation;
   • 61 - activities of sports institutions;
   • 62 - other activities related to sports. If an entrepreneur plans to expand the list of services provided in the future, for example, to add a solarium, massage, nail service, then all the necessary OKVED codes must be specified in advance.
3. Obtaining permission from Rospotrebnadzor. To complete such a document, you need:

• contract for the maintenance of ventilation and air conditioning systems;
• contract for the maintenance of a housing maintenance office;
• an agreement with an organization licensed for the disposal of fluorescent lamps;
• medical records for staff;
• PPC (industrial control program) and institution passport.

If it is necessary to open some grocery stores, then there is no need to obtain any license to open a fitness club without additional services. The exception is institutions providing medical services.

Room selection

The area and location of the fitness club depend on its format. If you plan to open a sports facility for a narrow purpose, for example, for "neighbors", then you should not consider premises with an area of ​​more than 150 m². Moreover, it can be located in a residential building in one of the sleeping areas of the city. True, in this case it would be more expedient to buy a room, since in this format the rent will be a significant part of the costs.

If you plan to open a fitness club with the “All inclusive” way, then you should think about a larger room. The size will be influenced by the format of the sports facility, the presence of a swimming pool, sauna and other components of a modern club.

The best location in this case would be the city center. At the same time, it is not at all necessary to buy a room, because rent will not be an invoice for such an enterprise, since it will be able to bring good profits.

Large dimensions will accommodate a large number of visitors on its territory, expand the range of services offered to the maximum. And the presence of presentable premises, equipped with modern equipment and simulators, will interest respectable clients who are willing to pay good money, which, in turn, will lead to an increase in profits.

When choosing a suitable room, it is important to consider the size and terms of the lease agreement. It is clear that this document will differ from . The price for temporary use can be about 30-90 dollars per m². Of course, it is worth looking for areas in the lower price segment. The lease agreement should be concluded for a period of at least 4-5 years. It is this period that should be considered as the latest payback period for invested funds.

Equipment

When choosing equipment for the gym, it is necessary to take into account the needs of clients when working with all muscle groups. The more such needs are satisfied, the more consumers will be.

The minimum set of simulators, which is ideal for quality training, includes the following items:

• treadmills (at least two);
• fitballs;
• exercise bikes;
• steppers;
• board with rack for horizontal/inclined bench press;
• simulator for working out the pectoral muscles;
• squat rack;
• Smith machine;
• exercise machine with free weights for leg flexion/extension;
• barbells, dumbbells, pancakes, discs, yoga mats and other trifles.

Advice: don't buy a butterfly trainer, it's a completely useless trainer used mainly to satisfy curiosity.

Everything that was discussed above concerned only simulators. However, in addition to them, a good fitness club also needs equipment of a completely different kind. Locker rooms should be equipped with benches, wardrobes and showers. If the fitness club expects to offer clients the services of a beauty salon, then it will require a nail service, etc.

Staff

When all other points are considered and completed, you can proceed to the recruitment. Only experienced coaches should be hired who have the training and knowledge necessary to conduct effective sessions. The minimum staff in a small gym and shift work consists of:

• administrators (2);
• fitness instructors (2);
• cleaners (2);
• accountant (when opening an LLC).

Thus, to open a small fitness club from scratch, you need to hire 6-7 people. In the future, along with the expansion of the range of services offered, there will be a need for additional employees. Nurses, massage therapists, yoga or water gymnastics instructors, etc. may be required.

An important backbone of the team, of course, are the coaches. Their selection should be taken seriously. Preference should be given to former athletes, physical education teachers in schools and universities.

Advertising and promotion

This point should be given special attention, since each person approaches the choice of a gym and a fitness club very scrupulously.

Today, the choice of a sports institution begins with the Internet. Moreover, a potential consumer is looking for a fitness club that satisfies his needs as much as possible, paying attention to the location, the presence of a sauna and a swimming pool, the qualifications of instructors, the availability of modern equipment, etc.

In this regard, the marketing plan should begin with the identification of the target audience. At the same time, the more specific this segment is, the easier it will be to promote the club and the more information about it will fall into the hands of potential consumers.

The first thing to do is to create a colorful website. It is important to fill it with useful and relevant articles about training and proper nutrition. This will cause genuine interest not only in the site, but also in the fitness club itself. The use of SMM technologies will make it possible to spread information about the gym in social networks.

How to open a gym from scratch?

Significant start-up capital is required to enter the market of sports and fitness services and become its full participant. Not all businessmen have the necessary amount, but this is not a reason to abandon the idea of ​​​​opening a fitness club or gym from scratch. There is a way out - go to the bank and take a loan. At the same time, it is important to understand that with a competent business organization, it may well pay off in 1-3 years. Another option is to enlist the support of private investors who want to improve their image.

Many entrepreneurs are interested in how to open a gym from scratch with a limited wallet. Let's take a look at a few simple ways to save money.

What can you save on?

1. Gym customers rarely pay attention to the decoration of walls and ceilings in the room. Refusal of elite materials in favor of conventional painting will save the lion's share of money on repairs.
2. Touching upon the topic of simulators, it is worth noting that it makes no sense to buy expensive sports equipment. Consumers have little interest in the brand and manufacturer. The main thing you should pay attention to when choosing inventory is quality and durability.
3. An economy-format fitness club does not need expensive advertising (radio, television). It will be enough to stick leaflets around the area, at bus stops, to make a beautiful and bright sign. A good move is advertising on the Internet, for example, in social networks. It is very important that the first customers leave positive feedback about the work of the gym on the network.

Where is the economy irrational?

1. Staff salary. The staff should consist of highly qualified personnel, and professionals will never work for meager wages.
2. If the gym is hot and stuffy, customers will simply go to another fitness club. Therefore, it is important to make sure that the room is equipped with high-quality air conditioning and ventilation. This will achieve a comfortable atmosphere in the halls.
3. Each locker room should have at least 2-3 showers. For these premises, it is advisable to purchase high-quality and expensive sanitary ware that has a presentable appearance and is distinguished by a long service life.

How much does it cost to open a fitness club from scratch?

The lion's share of the costs will be associated with renting or buying premises for a gym. If we consider an average room (250 m²) in Moscow, then the rent for three months will be about 600,000 rubles and more. It is worth noting that not all premises meet the requirements of fitness clubs, which means that you will have to fork out for repairs, which is about 200,000 rubles.

Recently, various fitness clubs have become popular. And this is not surprising. This area is developing at a rapid pace. In addition, a fitness center is a good option for business. What should you start with? How to open a fitness center for the disabled, pregnant women and those who take care of their bodies? Read about it in our review.

Since you can open your fitness center from scratch within a month, you should start by collecting documents and choosing a room. It is worth considering that there is little competition in this industry. You can enter this business without much difficulty. For a fitness center to make a profit, you need to choose the right place for it and correctly draw up a business plan.

Business Features

What is a modern fitness center? How to open it and where to start? First of all, you should understand the features of this type of activity. A modern fitness center is not quite an ordinary rocking chair. All amenities for visitors should be provided here. If this is not the case, then the institution will not be visited. After all, many people want to practice their favorite sport in more comfortable conditions. Agree, no one will pay money for visiting a regular gym with exercise equipment, where there is no shower and air conditioning. A modern fitness center should be equipped with innovative technology.

In order to visit the institution, it is not at all necessary to rent large premises where there is a pool. A gym located in such a fitness center will be more often visited. It is enough to find a room with a total area of ​​​​100 square meters. The main thing is to find professional trainers and purchase exercise equipment.

How much money do you need for a fitness center? How to open an institution and not spend too much? The cost depends on the location where the fitness center is located. It should be borne in mind that a room rented in the city center will cost more. Such an institution will pay off within a few years, and you will not receive profit during this time. It is for this reason that you should look for a hall in the rental price here is much lower.

Choosing the right room

How to open and simply for athletes and how to get a quick profit? As already mentioned, a lot depends on the room and its location. When choosing a suitable room, the following points should be considered:

1. The fitness center should be located in a convenient location for visitors.
2. The premises should be located away from competitors.
3. It is worth choosing densely populated areas, where there are a lot of multi-storey buildings with residential apartments.
4. Transport links are also very important.
5. The room should be provided with a high-quality ventilation system, as well as bathrooms and showers.

A property purchased as a property is a better option than a rental property. How to make the fitness center more visited? How to open an institution and not burn out? Additional services, such as a sauna, will help here. Such additions have become very popular in recent years. Thanks to this service, the institution will become popular. As a result, attendance and profits will increase.

Also, when drawing up a business plan, it is worth considering that wealthier clients will only visit the fitness center where additional services are provided, such as a bar, solarium, beauty massage, and so on. In addition, this will increase profits by another 30%.

How to choose equipment

Since opening a fitness center is a costly task, you should choose not only the premises, but also the equipment. In this case, it all depends on the specialization of the institution. If you are planning to open a regular fitness center, then you will need the following equipment:

1. The cost is from 24 thousand rubles and more.
2. Running track, costing from 16 thousand rubles.
3. The cost is about 19 thousand rubles.
4. Equipment for the development of chest muscles. The approximate cost is 22 thousand rubles.
5. Equipment for the press - from 5.5 thousand rubles.
6. A barbell rack and a bench with a leg machine - from 4 thousand rubles.
7. The bench is horizontal. The cost of such equipment is no more than 2.5 thousand rubles.

In addition, you will need to purchase more discs, dumbbells, barbells and so on. If there is not enough money for equipment, then you can lease it.

Additional expenses

Before you open a fitness center from scratch, you need to foresee all the costs and evaluate your capabilities. Don't forget about monthly payments. The list of costs includes:

1. Advertising.
2. Taxes.
3. Public utilities.
4. Maintenance staff wages.
5. Equipment depreciation.

To open a fitness center from scratch, you should carefully consider the choice of staff. Coaches must be experienced and highly qualified. Many visitors refuse to visit their favorite fitness center only because of disagreements with a personal mentor. This should be taken into account.

The profitability of such a business

If you invested about 10 thousand dollars when opening a fitness center, and the cost of one visit is 50 rubles, then the business will pay off in 1.5 years. If the institution is of an elite level, then more investments will be required to begin with. But, as a rule, the cost of one visit to such a fitness center is much higher.

According to statistics, the profitability of such an institution is about 30%.

Is it possible to save

So, how to open a fitness center and what can you save on? When starting a new activity, many people worry about how not to spend a lot of money. There are several ways that you can save on opening a fitness center:

1. Interior decoration. Often, visitors to fitness centers do not pay attention to what the walls and ceiling of the institution are covered with. When finishing these surfaces, you can refuse expensive and elite materials. It is enough to cover the walls and ceiling with ordinary paint. This will save you a decent amount.
2. Equipment can be purchased cheaper and not from well-known manufacturers. In addition, customers do not pay attention to the origin of the simulators. However, the equipment must be of high quality and durable.
3. Advertising. If you open an inexpensive fitness center, then you do not need advertising on the radio or on television. It is enough to stick ads around the area, as well as make an attractive and bright sign. In addition, you can distribute leaflets, as well as advertise on the Internet, social networks, and so on.

What is not worth saving?

To open a good fitness center, you should not save on everything. Otherwise, only a few customers will visit such an institution, and you will not receive any profit. What not to save on:

What documents are needed

So, how to open a fitness center? Where to start and how to draw up documents? First of all, it is necessary to clarify all the nuances. Paperwork is a very important process. Since 2009, physical culture and health-improving activities have not been subject to licensing. This may be required to provide medical services.

To open a fitness center, you must register as an individual entrepreneur. This is required to pay the single tax. At the same time, it should be borne in mind that many customers are in no hurry to visit fitness centers opened by individual entrepreneurs. As a rule, they issue subscriptions only to legal entities. In order not to pay huge amounts in taxes, you can register an LLC.

As a result, all coaches are registered as individual entrepreneurs and must pay a single tax. The premises are being sub-leased to them. It is worth noting that start-up entrepreneurs may not pay income tax for several years.

Where to get start-up capital?

You have decided to open a fitness center. How to open an institution of such a plan if there is no start-up capital? To enter the market of sports and recreation services, considerable financial costs will be required. Many aspiring entrepreneurs who do not have free cash tend to open their own business without money. But not everyone knows how to do this. In any case, you will need initial capital. Where to get it? You can go to the bank and get a loan.

It is worth remembering that a fitness center opened from scratch pays off within a few years. In addition, an individual entrepreneur can attract private investors to his business who seek to raise their image.

What is the result?

Since opening a fitness center in the basement is not the best option, you will have to look for a more comfortable room. It is worth noting that for an establishment of such a plan, a well-ventilated and lit room is required, equipped not only with exercise equipment, but also with a sauna, showers and, preferably, a massage room. To open such a fitness center will require about 40 thousand dollars. Such establishments pay off within a year. After that, the profitability of the fitness center depends on the number of regular customers, the availability of additional services, as well as the pricing policy. Of course, not everyone is able to open a good club. The income of a small year is from 1 to 10 thousand dollars.

In conclusion

It should be noted that a fitness center is a popular and quite promising service for residents of not only large cities, but also small towns. Among the advantages of this type of activity, one should highlight the wide opportunities for the development of such a business, high and stable demand, low level of competition, and so on. The only drawback is the large initial capital required to open a fitness center and purchase equipment.

With a properly and competently drawn up business plan, profits will begin to flow in a few years. After some time, you can create a whole network of fitness centers. This will bring even more profit. In addition, you can expand an existing establishment. To do this, you can increase the list of additional services. Ideally, a fitness center should have a bar, an aerobics room, massage, manicure and pedicure, shaping, fitness, a solarium, a room for pregnant women and the disabled.

A business plan is developed to write an intelligent summary for a future commercial type project. A legally competent written plan reveals and allows you to calculate in perspective every major aspect of the activity, as well as possible inaccuracies and methods for their elimination. After reading the summary of the project, specialists can calculate how profitable the future investment project will be, how quickly the invested money will pay off, and whether they will pay off at all.

A ready-made gym business plan should open such questions:

• information about the direction of your business;
• an assessment of the market the company plans to enter and the position you plan to occupy in it;
• the planned number of visitors, and how quickly you can reach these indicators;
• plan for the purchase of the necessary equipment;
• calculations for labor resources;
• a financial strategy that summarizes all points in a material equivalent.

What you need to open a gym: registration and documents

To open a gym that can be classified as a small business, you need to either act as a. During state registration, you will have to choose. Since the summer of 2016, a new classifier has come into force, and now all types of activities have a different numbering.

You can opt for on the:

1) OKVED 93.11. Activities of sports facilities;

2) OKVED 85.51 Individual lessons with trainers and teachers;

3) OKVED 93.13 Activities of fitness centers.

In the registration authorities, lawyers will help you with the choice of the required OKVED, you can also add a few points - it all depends on the direction of your business.

Should be considered that the number of OKVED will affect the final amount of taxes that you will pay to the state. Therefore, the issue of their choice should be approached with all responsibility. In the course of work, you can add the necessary items to yourself, as well as remove them if your horizons have narrowed.

If we consider type of taxation, then many opt for 6% (of income). This type of taxation has many positive features, if we take into account the sphere of sports services. Documents on the transition to the simplified tax system can be submitted simultaneously with documents for registering your own business.

In addition to registration, you will need to obtain a document from Rospotrebnadzor, having concluded an agreement with it for the maintenance of air conditioners and fans, a bilateral agreement for the maintenance of the ZhEK, a bilateral agreement for the maintenance and disposal of light bulbs, a PPC and a document for a sports institution.

We should not forget about the employees: they all must have medical books, relevant certificates and diplomas proving the right to teach fitness and work as instructors.

In order for the gym to start functioning, you must first get work permits from fire, sanitary and epidemiological services, as well as the local property management authority.

If you don't have time to engage in paper legal work, which in its significance surpasses many organizational and technical issues, it is better to seek qualified help from lawyers.

How to open a gym from scratch: organizational issues

Choice of location and premises

It is desirable that you own the premises for the gym - otherwise you will have to deal with the issues of drawing up a lease agreement, and its cost is sometimes simply sky-high. This is due to the fact that the quadrature should be significant, and the room itself should be spacious and well-maintained.

It would be irrational to place the hall in a room with an area of ​​​​less than 100 sq.m. In addition to the gym itself with exercise equipment, you must allocate space for a locker room and a shower.

Requirements for the premises:

• excellent ventilation;
• temperature regime. It is necessary to observe the temperature indicators for the hall: from +17 to +19 degrees. In the locker room - from +21 to +26 degrees;
• air humidity should be within 40% -60%. If these figures are lower, you will have to install a humidifier.

According to the norms of the law, the gym should not contradict the instructions prescribed in SNiP 2.04-05-91; SNiP 2.08.02.89; SNiP 11-12-77; SNiP 23-05-95; SNiP 2.04.01-85.

Gym Equipment

Even if you have found the perfect place for a gym, it will not function without modern and high-quality equipment. Initially you need:

• press simulators;
• simulators for the back, arms and legs (if you plan to open a fitness club of a budget option, then you can not buy a treadmill and an exercise bike);
• a whole set of dumbbells, barbells of different weights, weights;
• turnstiles, weights for arms and legs, gloves;
• mats, yoga mats, punching bags, skipping ropes.

In some cases, it is desirable to purchase used gym equipment - this way you can afford to save on more expensive equipment.

Buying a trainer note for its model and configuration. In order for it to serve you for more than one year, the simulator must be made of high quality material and at the same time have minimal wear. The ideal option is to purchase equipment from an unprofitable fitness club that is closing.

Don't forget about personal protective equipment- belt, gloves, wristlets, knee pads. They should be enough for all visitors, calculate their number based on the capacity of the room.

Of course, you need to think about the shower, toilet, changing rooms on the territory of the hall. If there is not enough money and space, all this can be done without design intervention. The main thing is crystal cleanliness and hygiene.

Many gyms create additional zones for sports and halls, for example, for a sports game, for a choreography class, Pilates, etc. In this case, your business will eventually become a real sports center. If you have stopped on this path of development, think about the possibility of expanding the area or moving after some time (for example, six months or a year) to a new premises.

An important point that many people forget about when calculating costs is the arrangement reception areas. Be sure to install comfortable sofas or armchairs for those visitors who arrive early or just want to relax.

Gym advertising and customer search

• external;
• internal.

outdoor advertising

The name of your hall. Many aspiring entrepreneurs forget how important their gym is. However, it is it that should attract the attention of potential customers. The name should be short, concise, hide the call for strength, endurance, harmony and health.

If you can't think of anything, walk around the area and look at the signs of competitors. Here are some names for you to think about: (your last name) Gym, Shark, an abbreviation of your first and last name (KV Gym), Body Life, Run and Rock Gym.

Signboard. People are like magpies - they look at everything beautiful. Therefore, make sure that your sign is exactly like that. It must be visible and it must attract attention. You can use the idea and hang a poster of a sports guy and a girl who are imprisoned by a fat body next to the sign.

Put up ads. It is this type of advertising after word of mouth that is in second place in terms of effectiveness. But in order to attract customers, you need to offer something that they will not get in another club. For example: "the first month of classes - 50% discount"; "Bring a friend and train for free for 30 days."

Internal advertising

You can post the same offers as above in your club. You can arrange an internal competition for the best result of the month, and the winner will receive a month of free visits.

Financial part. Is it profitable to open a gym?

How much does it cost to open a gym?

• Rent. If we take the minimum indicators, then the amount will be within 100,000 rubles.
• Purchase of equipment. The amount is not less than 400,000 rubles.
• Shower cubicle, plumbing, etc.. - about 120,000 rubles.
• Registration and services of lawyers— 10,000 rubles.
• Salary coach and attendants (by agreement) - approximately 35,000 rubles.
• Advertising campaign- from 50 0000 rubles.

Total cost will amount to 775,000 rubles.

Approximate profit

Income directly depends on customers. On average, a subscription costs 2000 rubles. in 30 days. And here it all depends on how many visitors there will be, but in the worst case there will be about 50 visitors per month. Those. 100 000 rub. - that's how much your profit per month.

Profitability, as we see, there is even with minimal attendance. Let's take our income equal to 100,000 rubles and subtract the monthly expenditure. It will turn out 100,000 rubles - 35,000 rubles \u003d net profit 65,000 rubles per month. Since there is a profit, this type of activity will be profitable.

Summary

In order for a business to make a profit and pay for itself, you need to carefully consider every little thing.

It’s not enough just to know how to open a gym. A business plan drawn up in advance helps to calculate possible risks and act according to the strategy. Thus, the business plan for opening a gym is the first step towards the development and realization of your dreams.

• 1 How to open a gym from scratch
• 3 Gym business plan
• 4 What you need to open a gym
• 5 Business registration
• 6 How and how much you can earn at the gym
• 7 Taxation
• 8 Business Features

Opening your own gym is a great idea. First, useful for all participants. Secondly, popular - more and more people want to be slim and healthy. And thirdly, profitable. Despite the fact that this business requires an initial investment, it quickly pays off and begins to generate a good income.

So let's take a closer look at the idea.

How to open a gym from scratch

The main advantages of the planned enterprise:

• Investments in the gym are not as large as in other businesses - for a start, you can get by with a very reasonable amount.
• The main investment is the initial one, for further work the costs are small.
• With the right approach, high profits are guaranteed.
• Short payback period
• The "simulator" has almost no seasonality.
• A special segment of clients with whom it is pleasant to deal is people with a certain level of income and a responsible attitude to life.
• The ability to expand the business - both in the literal sense (to add space, increase the capacity of the hall), and figuratively - for example, to sell sports nutrition, equipment.
• Independence from the economic situation - adherents of health will refuse a subscription only when there is nothing to eat.
• Simplicity in the organization of work and maintenance of premises.
• Wide scope for creativity. You can think of a lot! New programs, competitions, promotions, holidays, competitions

And finally, your personal "bonuses".

First, you raise your personal status. The director of a gym (and later, perhaps, a fitness center) is not the same as the owner of a beer cellar.

Secondly, with the help of preferential and invitational subscriptions, you can establish the necessary business contacts (yes, everyone loves a freebie, and it’s stupid not to take this into account). In addition, you will never again bother what to give to friends, family and partners - think over several options for gifts from the gym, print "tickets" - and at the right time you just have to put your signature!

And thirdly, you can always use the simulators yourself. Accordingly, you will become healthier and more attractive. Otherwise, why go into this business?

We found few cons.

1. The first is the need for start-up costs. Don't go without investment.
2. The second is high competition. To withstand it, you will have to do marketing and come up with ways that will attract customers specifically to you.

If you are inspired by the pros and not scared by the cons, then go ahead.

• First, write down the concept of your gym, draw up a business plan.
• It is important to immediately decide on the level of clientele that you want to focus on - VIP, medium, budget.
• Calculate the amount and find funding sources.
• Find a suitable room, negotiate with the landlord. Decide on a repair.
• Find gym equipment suppliers and trainers.
• After that, you can start marketing. Don't put off advertising until the last day. To draw attention to your hall, to find the first clients is not a task of one day.

One of the most pressing issues at the beginning of the journey is, of course, financial. And it depends entirely on the level of clientele that you have chosen. If your solution is a budget option, then the costs will be “budget”. You can find a room simpler (and therefore cheaper), with a variety of simulators, do not bother, do not think about parking.

If your decision is VIP, then spending will be much higher. The location of the hall, convenient access and parking (preferably free for customers), beautiful decoration of the premises - from halls to toilets, novelty and variety of exercise equipment, well-trained staff (from an attentive manager to an efficient cleaning lady), impeccable water supply. A sauna or even a swimming pool is desirable.

For the middle option, you can "set" the level in accordance with your ideas about customers and your financial capabilities.

Of course, higher costs will bring higher profits. There may be many solutions. You choose.

It should be borne in mind that in different cities, as well as in different areas of the same city, the cost of opening a gym can be very different. On average, you can focus on the amount of 500 thousand to 1 million rubles. Let's consider this using the example of a business plan for a “simulator” with a minimum area of ​​​​100 sq.

Gym: business plan

First you need to write a description of the project, having fulfilled all the requirements of the legal part. The name of your company, its organizational and legal form. Who are the founders, what is the capital.

The most important part of a business plan is its financial part. You need to decide exactly what funds you are counting on - your own or borrowed, if borrowed - then which ones (a loan can be obtained not only from a bank), when the money will begin to flow.

Let's calculate the "minimum" financial plan for a small gym.

Renting a room on average will cost 40,000 rubles (monthly). It is reasonable to have a margin for paying rent for 2-3 months in advance - after all, on the very first day a crowd of customers will not come running to you. Total 80-120 thousand.

Repair and communications will cost at least 200 thousand rubles.

Equipment - if you save money, you can meet 300 thousand rubles.

Registration of a business will require approximately 10 thousand rubles.

Salary fund (for 1 month) 20-50 thousand rubles. It is better to have a supply for the first couple of months at once.

Advertising is an essential part of a business plan. Don't skimp on it, especially in the beginning. Yes, it would be wise to use all the available opportunities for free PR, but only they will not go far. Billboards, advertising in the media, Internet promotion - all this costs money. It is also desirable to create a website. The site should be made (and maintained) by a professional, so focus on the amount of 10,000 - 50,000 rubles to create a resource and from 10,000 rubles a month to maintain it. For now, let's put 50,000 rubles here.

Total: approximately 700,000 rubles.

This is the start. Further constant payments will be needed - the same rent, salary, communal apartment. The cost of utilities can be immediately clarified with their suppliers. The salary fund is determined based on the staff that you are going to hire. Perhaps in our average case it will be 100,000 rubles.

Now you can calculate the payback of the hall. Let's take the average cost of visiting the gym for a month - 2,000 rubles. If you recruit 100 clients, then your monthly profit will be 200,000 rubles. Minus monthly expenses, the hall will pay off in about six months. But this is a very rough estimate.

What does it take to open a gym?

First of all, you need to register your business. This can be done in two versions - IP and LLC. Each has its pros and cons, but LLCs are usually chosen by entrepreneurs who plan to expand the service sector.

For example, you want to “add” to your gym the sale of sports nutrition, sports accessories, massage services. In this case, each type of activity must be registered separately.

Important! No license is required to open a gym.

But you will need to draw up several contracts and permits. Most important:

• certificate from Rospotrebnadzor,
• permission from Rospozharnadzor (fire protection equipment is mandatory, after the tragedy in the "Winter Cherry" everyone treats this item with increased attention),
• permission from the SES and the territorial property management service,
• contract for the maintenance of the housing office,
• sports institution passport,
• medical books for employees, the procedure for production control,
• contracts with companies for the maintenance of air conditioners, waste disposal and other areas of the full-fledged work of the hall.

Business registration

When registering a gym, you must specify the OKVED code (s). Choose what suits your business, for example:

"Physical culture and recreational activities" - 93.04;

"Sports facilities" - 93.11.10;

"Services of entrepreneurial activity of the sports direction" - 93.12.10;

"Fitness Center" - 93.13.10;

"Services for athletes and athletic training" - 93.19.12.

How to properly equip a gym, you will find in SNiP 2.08.02.89, SNiP 2.04.01-85, SNiP 2.04-05-91, SNiP 23-05-95, SNiP 11-12-77.

How and how much you can earn at the gym

The main source of income for the gym is clients, and it is logical that the issue of income directly depends on their number. Therefore, you need to prioritize what attracts customers to your room. This is a convenient location (now no one wants to spend a lot of time on the road), high-quality simulators, an attractive interior, good trainers, friendly staff. As a business owner, you can come up with many ideas for attracting and retaining customers - bonuses and promotions, partner benefits, holiday events and competitions.

Typically, gym owners sell annual or monthly memberships. Be sure to study your competitors: your offer must be better. To attract customers, you can make the first visit free.

If we talk about profit, then it can vary greatly for different halls. But on average, a business pays off in six months to a year, and reaching an annual income of a million rubles is quite realistic.

Taxation

If you decide to issue an IP, then the best option for taxation is “simplified taxation” (STS). It will allow you to minimize taxes if the attendance of your hall is low for some reason. An application for choosing the simplified tax system must be submitted along with the registration documents.

Two ways to open a gym

You do not know how to open a gym? We will help you understand the issue and step by step analyze the most important aspects of this business, what to pay close attention to and without which the fitness club will not be able to function normally and even more so make a profit.

Suppose that you have thought for a long time and finally decided to make a fitness club. What's next, how to open a gym? There are two ways: open yourself or by (consider Gold's Gym). Each method has advantages and disadvantages. We will tell you in detail about them so that you can choose the best option, avoid unnecessary waste of time, effort and money.

Consider the main stages preceding the opening of the gym. Of course, we will not be able to cover everything, but we will pay attention to critical points.

Planning

Before you open a gym, you need to develop a business plan - what distinguishes a successful gym from an unsuccessful one. Many advise to give his training to a third-party organization or specialist. You can do this, but you need to be critical of their results and double-check everything yourself. You can be helped with advice or recommendations, but you must do the work yourself.

Why by ourselves? This will allow you to better understand how the business processes in the company proceed, to increase your level of competence in many areas (marketing, management, sales, etc.). As a result, you will be able to provide better services, get the opportunity to increase your income, and you will know more in advance how to open a decent gym.

Choose a room

The external environment strongly influences the choice of fitness sizes. How to determine which club to open - 1,500 or 5,000 sq m? To find out which gym to open, you need to understand whether the market is ready for this and whether there will be such a number of visitors with the subscription price you expect.

When choosing real estate, it is worth considering the main factor - how much income you will receive per square meter. There are many circumstances that can change the amount of earnings from 1 sq. m, but we will highlight the special ones - the number of customers and their solvency. To determine these values, it is enough to calculate how many people can get to the gym in 20-30 minutes. According to practice in Russia, 2-5% of them can become permanent members of the club. Solvency is determined in different ways. The ideal ratio of the number of fitness guests per 1 square meter is 1 visitor per year (the condition is met with proper planning and depends on the chosen development model. For rough calculations, in Russia in the premium segment it is 1 person per 1 square meter). For example, you want to open a gym with an area of ​​1,000 square meters, which means that for a comfortable location in the club, we can assume that there will be at least 1,000 club cards per year.

The technical characteristics of the room depend on the configuration of the gym offerings, but the optimal ceiling height starts from 4.5 m. With such a ceiling height in a fitness club, you can achieve a feeling of lightness and spaciousness, which will create a motivating mood for exercise among clients.

Proper zoning of the room

A moment that cannot be overestimated is the competent distribution of the space of the gym. Profitability, the number of staff, the amount of utility bills, and the list of services provided depend on this. Many entrepreneurs overlook this issue, considering it a trifle, although this is not the case. If you correctly zone the room, then each zone works and complements each other. Try to open an open-plan gym. Potentially, it has a higher profitability than the corridor layout. Also, it is perceived by visitors more comfortably.

It is important to know how to open a gym where all the rooms interact with each other. For example, next to the pool it is undesirable to put a sauna, a kids club near the stairs, and the cardio zone should not rest against the wall. From the point of view of psychology, a running person must see free space. You can’t just “cut” a room without a meaningful understanding of the overall picture of the club.

This work can only be entrusted to a professional capable of developing a high-quality product. Thanks to this, you will gain competitive advantages: significant savings in time resources, increased revenue levels and no rework in the future. It is better to spend money at the initial stage in order to lay a good foundation than to incur costs in the future.

List of services for the hall

The most popular are exercise equipment, group classes and a swimming pool. The cost of membership in the gym depends on the set of club options, so it is important to know your client, his habits and preferences. Thanks to a pre-made marketing research, you will find out what concept and area of ​​​​the hall are optimal, who your competitors are, the optimal cost of the services you offer, which will allow you to plan a development strategy. For example, in a city or district there are problems with kindergartens, which means that when opening a gym, the layout should include a corner for children and a program for them. You need to find out the popular sports in this particular place. For example, the opening of a playground will positively affect the outreach of the club's corporate members.

To achieve greater profitability, you need to try to cover the maximum segments of the population. How to open a gym for as many people with different interests as possible: housewives, athletes, students, managers, etc.? Open a multipurpose gym.

With the ideal price of the club card and the competent architecture of the space, the occupancy of the hall is 1 visitor per square meter for 12 months. You need to find the perfect balance between the price of a subscription and the number of people who want to purchase a subscription. You can always regulate the number of club members by the price - the lower the price, the more people who want it and vice versa. Knowing this equilibrium price is the skill and experience of the franchisor.

Personnel and equipment

Types of simulators, the presence of a pool, sauna, playgrounds, etc. depends on the four previous steps. Some of the best equipment sold in the US is not worth saving. At first glance, it may seem that opening a gym with cheaper equipment at the start will save money, but in the long run, the costs of replacement and repairs will outweigh the "benefit".

In addition, guests of the gym will not appreciate cheap exercise equipment. On high-quality simulators, biomechanics are thought out in detail, which allows avoiding injuries and overloading of the joints, which will make visitors satisfied and they will achieve results.

Some "specialists" argue that the quality of the equipment is not important, however, in our experience, we can say that this affects membership sales and they can have a significant marketing effect, especially for clients who are not exactly new to fitness.

Pre-sale

You can start selling subscriptions when the gym is almost completely ready to receive guests. Tentatively, this happens 2 months before the grand opening. This will require a sales team of 3-5 people. Be sure to accurately calculate the opening date. If you don't open on the scheduled date, your customers will be dissatisfied and you will lose their trust, which can cost you dearly in the long run.

Pre-sales is necessary for two things:

1. receiving money, which is very necessary for paying off the builders, as a rule, immediately after the commissioning of the premises;
2. filling the hall with customers.

When the hall opens and a new client comes, he will see that the club is working and people are engaged, thanks to which there will be an excellent working atmosphere in the hall, which will influence a positive decision to purchase a subscription.

Gym opening times

According to experience, it is possible to open a gym with a size of about 2,000 sq m in 3-4 months, it all depends on the coordination of actions, experience and knowledge. During this time, you will have time to prepare everything you need: project documentation, business plan, service configuration, hire staff, purchase equipment, etc. We do not consider the construction of premises from scratch, but only the rental and preparation of premises.

Advantages and disadvantages

You manage your club and make your own decisions. Any successes and failures will be only yours.

The downside is the presence of a huge number of "pitfalls": the architecture of the hall, laying communications, not knowing what equipment is better and where to buy, low efficiency, lack of support and training, etc. In the case of a franchise, these difficulties will not bother you.

You alone have to open a gym, which means re-inventing the wheel compared to a franchise, where everything is verified, calculated and it is enough to follow the proven algorithm.

The club needs to be planned in such a way that there are minimal operating costs and there is an optimal number of staff so that the hall works for you, and not you for it. For example, by increasing the cost of repairs, you are forced to shift the cost of expensive finishes to the cost of a subscription. What you really can’t save on is things that the client comes into contact with (exercise equipment, sports coverage, ventilation, room temperature, cleanliness in the club, and more). It is necessary that every square decimeter work for the client.

The most important thing for the guests of the hall is to see the result of their efforts. If today I have become better than yesterday, then it makes sense to continue exercising in this gym and only for this. The cost of repair costs that do not affect the operation of the gym should not be overestimated.

First of all, people come here for a measurable result, and only then for everything else. Focus on efficiency. People should understand that it is with you that they can become better. They come to the gym to change their lives! If the client gets the result he wanted, then he will undoubtedly become your regular client.

The second way to open a gym is through a franchise. The procedure is the same, but you have qualified assistance in the person of the representatives of the franchisor. Of course we offer our franchise. What does it give and what is the difference?

Planning

Architectural solutions

Our architects have experience in designing over 700 clubs around the world, ensuring that every square meter is used efficiently. The internal fitness device is brought to an ideal state, the smallest details are taken into account. With our architectural solutions, you can save up to 10% on all operating costs. We know how to open a gym and make it successful.

For example, the location of the reception should be chosen in such a way that it is the point of intersection of all guests wherever they go: the visitor enters the hall, leaves the locker room, goes to the gym or for equipment. Proper planning predetermines the psychology of people's behavior in the club. For example, in the first 30 seconds a person can form an idea of ​​the gym, so it is important to create a point of sale from which he can see most of the entire gym. Thanks to this approach, a positive impression of the club is formed, which has a positive effect on sales.

Suppliers

Thanks to the unique conditions, you have the opportunity to open a gym and save a lot on the purchase of equipment. In addition, you get the best time-tested simulators and you do not have to choose from a large assortment of suppliers. We know what equipment is optimal, so when planning a club, the selection and placement of equipment is part of the club project as a whole.

Note that suppliers try to sell inventory that is beneficial to them, but when working under a franchise, the franchisor controls this process, helping to choose exactly the necessary and sufficient equipment, inventory and materials.

An excellent help would be the opening of a store in the club, which will sell goods with the club's symbols (photo). T-shirts with the Gold's Gym logo are one of the most popular in the fitness world.

Club management system

You will have a clear financial management system and statistics throughout the room. Specialized software, online training and testing of employees, the possibility of training staff at the Gold’s Gym University, programs for receiving feedback from club customers in automatic mode, etc.

"Personal coach"

When you open a Gold’s Gym franchise gym, you have a kind of “personal trainer” you can always turn to for help. We will prompt absolutely in any situation, answer all questions and go all the way with you.

An expensive franchise is like an expensive personal trainer - it doesn't give up, carefully monitors your actions, shows you how to do better, and this is the only way you achieve an excellent result.

How to open a gym

When opening a hall under our franchise, you will save not only on the services of architects, the purchase of equipment, but also on the launch time. Thanks to our expertise, you will learn how to open a gym in a short time.

Advantages and disadvantages

There are many advantages of opening a gym under the Gold’s Gym franchise, but we will note the main ones:

• the possibility of visiting the halls by clients all over the world - 35 countries and 700 clubs;/li>
• ready-made solutions, proven over the years, allow you not to experiment, but to get a predictable result;
• a strong brand trusted by millions;
• ongoing support in all areas of work;
• the ability to quickly open a gym at no extra cost.

However, this will work only if there is constant control of the club's work by the franchisor, who will definitely prompt the Franchisee and direct his work in accordance with the successfully operating system worked out over the years.

Determining criteria for choosing a franchise: brand, well-established mechanisms, support:

• customer confidence, formed over the years;
• a low level of recognition means that many objections will have to be overcome in a new way (an unfamiliar place, are there competent coaches, etc.);
• the absence of an approved action plan indicates significant errors in the automation of all processes in the organization;
• limited support or its complete absence suggests that the franchise has little fullness. You need to be prepared for the fact that you will have to pay extra for additional consultations.

We hope we have answered some questions about how to open a gym on your own or through a franchise. Whichever option you choose, we recommend opening a place where people will get professional coaches, tangible results and excellent service.