Fitness room as a business idea for beginners. Fitness center: how to open from scratch? Where to begin

A healthy lifestyle is becoming more and more popular, and the demand for the services of gyms, fitness centers and health centers is increasing. A good set of exercise equipment in your apartment, compared to the price of a gym membership, pays off over the years, takes up a lot of space, and is rarely used, so gyms, as the most affordable type of health services, are needed everywhere. If you are thinking: how to open a gym and whether it is worth taking on this project, do not hesitate: the need for gyms will only increase over time.

How beneficial is the gym?

A common belief is that a sports business is profitable, but it requires large initial investments and pays off no earlier than in 1.5 - 2 years. We will try to find ways to reduce the amount of start-up costs by several times and reduce the payback period without compromising the quality of services.

Choose a room

How can a hall be equipped in any residential area, based on the real requirements of the mass consumer? We will proceed from a set of services that are mandatory for maintaining and strengthening health, which can be provided without having any special opportunities.

Place

The best place to start a health business is the sleeping areas of the city. With one hall per 15,000 people, you can count on a solid income, and if there are more than 30,000 people per hall, then business development opportunities. Other factors (except for the height and area of ​​​​the room) are of no decisive importance. Active people will find their way to you, and citizens filled with beer on simulators cannot be dragged by force.

Square

The area of ​​the room should be at least 2x2.5 m (5 sq. m per device) plus 25 - 30 sq. m. m for a shower and a changing room, plus 15 - 20 sq. m for a massage room. With a minimum set of 8 simulators, plus two free places for weight training, 90-100 sq. m. Of course, since there is no way without a shower, then appropriate communications are also needed - hot and cold water, drain.

If there is no hot water supply, we lay another 10 square meters. m for the boiler room; the boiler will need at least 180 liters. The power of such a boiler is from 5 kW, so with “hot self-supply”, reinforced electrical wiring will also be required.

Ultimately, the minimum area of ​​\u200b\u200bthe room is 100 square meters. m.

Ceiling height

The height of the ceilings in the gym room is of paramount importance. It must be at least 3.5 m, otherwise it will be very difficult to ensure proper air purity. The meeting recommendation is 3 m, does not pass in physics. The people on the shells are sweating. It is impossible to solve the problem by increasing ventilation - drafts in the gym are contraindicated.

In the basement, oddly enough at first glance, the ceiling may be lower. The basement is not heated by the sun and in it, with the same ventilation power, air circulation will be more intense.

Having found a suitable room and agreed in advance on the lease, it is too early to immediately calculate the future gym. A business plan should not be drawn up until the staffing issue is resolved.

Staff

For a gym, generally speaking, you need at least three staff units: an administrator, an instructor and a massage therapist. At first, you need to take over the functions of the administrator. Entrusting cash receipts at the start even to an absolutely reliable person is too risky.

It is better to combine an instructor with a masseur (massage is not often required by the mass consumer) and take it hourly; perhaps several, so that at least a third of the working time of someone other than you is working with visitors. The matter is facilitated by the fact that the greatest attendance of the halls falls on the weekend, and potential candidates for the position will have free time for part-time work.

Of course, the instructor must be an athlete who knows how to massage and provide medical assistance if necessary. But the main requirement for him is moral stability. The instructor needs to control himself, even if some charming lady throws meaningful glances and frankly demonstrates the seductive lines of her figure.

If you don't have a trusted gym companion, you need to consider who to hire. In order of preference, the following sequence is viewed:

• Physical education teachers from local schools. No matter how the media exaggerate “school scandals”, for the most part, physical education teachers are quite reliable people. They are professionally trained in the management of the team, in the process of receiving pedagogical education they were trained in massage and the basics of medicine. And they have enough free time on weekdays, and since there are at least two physical education teachers in a regular school, you can immediately ensure the constant presence of an instructor in the hall. Another important point: teachers are not spoiled by salaries, and there is a chance to negotiate inexpensively.
• Former servicemen from power branches of the armed forces: infantrymen, paratroopers, marines, special forces. In principle, they are in no way inferior to teachers, but many smoke, and a smoking instructor destroys the reputation of the gym once and for all.
• Professional athletes of the middle hand. They can also do everything that is necessary for work, but for some, the termination of a sports career gives rise to moral emptiness and even hidden mental disorders. Before inviting such a person, make sure that he has not lost interest in life.

Having agreed with the instructors, you can figure out how much it costs to open a gym in a chosen room. For now, let's calculate the one-time costs.

Equipment

The main costs will go to the purchase of exercise equipment, sports equipment and equipment. All this “iron” is not cheap, so we immediately look at ads for the sale of used branded ones.

We immediately exclude cheap analogues of Asian production with the epithet “homemade” from consideration: they will not withstand regular classes in the gym. But a second-hand “firm” can be bought quite inexpensively, and even with a warranty that has not yet expired.

For the sake of prestige, elite fitness centers are forced to update their equipment fleet quite often. A widely advertised novelty has appeared - you need to buy it, otherwise rich, fastidious customers will begin to wince in displeasure. There is a direct analogy here: a “cool” bigwig will not drive a car 4-5 years ago, and his “Mersu” or Audi will still run and run. There are not a lot of buyers for used sports equipment, so they sell it without being greedy, especially since it has already paid for itself a long time ago.

So, having pledged 200,000 rubles for the purchase of inventory, you will be able to look out for:

• Two mechanical treadmills.
• Two also mechanical exercise bikes.
• One or two complex simulators with counterweights - "deltas", as they are called, although you can pump on them not only the deltoid muscle.
• Maybe one cardio machine.
• A bar with a set of pancakes and a stand.
• 4-6 benches, a couple of sets of dumbbells, expanders, etc.

In a residential area of ​​the middle class, a hall with such equipment will immediately attract customers with its “coolness”. Maybe used equipment will have to be touched up, sorted out, adjusted and lubricated in some places, but this work is certainly worth the extra 200,000 - 300,000 rubles that would have to be paid for a completely new one.

Repair

Let's analyze the most difficult case to start: how to open a gym in the basement. Other options will be cheaper in initial costs, but then regularly more expensive in rent.

The most important thing when looking for a suitable basement is the ability to equip a shower and toilet drain. A gym without a shower is nonsense and doomed to failure. There will be no problems with strengthening the electrical wiring in the basement: the house switchboard is nearby.

The next important point is gender. First, it must be insulated and softened. Secondly, make it dielectric, not electrically conductive. Only then can the basement be removed from the “electrical” category of premises with increased danger or especially dangerous to premises without increased danger, and 220 V wiring can be laid there.

The problem of the floor is solved simply: the concrete screed is removed to the monolith, PVC moisture insulation is laid with an overlap of 15 cm and with an inversion of 10 cm on the walls. Then, along the expanded clay backfill, laminated slabs (puffs) of chipboard - foam plastic - decorative chipboard are laid on glue, and the floor is ready. In places of training with weights, you need to put additional mats, otherwise the puffs will have to be changed there often.

For repairs and equipment, it is better to hire, through the chief engineer of local public utilities, their own team. So it will be easier to resolve the issue with the RES on the reclassification of the premises.

In total, the basement equipment for the gym will cost 150,000 - 200,000 rubles, including light partitions, lockers for changing rooms, forced ventilation, a shower with a toilet and a minimum of office furniture.

Documents and office work

No special permits or licenses for the actual gym are required. Fairly ordinary. You can entrust registration to a law firm, since there are a lot of them now and services of this kind are inexpensive: 6-12 thousand rubles. depending on the region, including state duty. But it's easy to register yourself.

Bookkeeping is best left to an accounting firm. Here the situation is the same as with lawyers: inexpensive and as many as you like. On your own, not being an experienced accountant, you can “cheat” in such a way that fines and sanctions will block the payment for the services of an accountant for years to come.

But if you are planning to sell special nutrition with bodybuilding drugs along the way, do not be tempted by the 100-300% mark-up. For official, legalized such trade, a lot of expensive and troublesome papers, a license, a special permit will be required.

It is better to agree with the supplier on opening your outlet, or enter into a dealer agreement. Then you will be legalized immediately, and all that remains is to hang a framed copy of the license on the wall.

We draw up a business plan

So we figured out how to open a gym. It is not so difficult to draw up a business plan based on aggregated and generalized indicators, but, of course, it is necessary to clarify specific figures, knowing local conditions.

We have already determined a one-time initial investment: repairs with equipment and decoration - 362,000-412,000 rubles. A lot, but doable.

Now let's move on to the current costs for the year.

Let's sum up the total for the costs: 412,000 rubles. one-time, 816,000 current for the first year, total 1,228,000 rubles. And what will be the income and payback?

• Let's say that our 10 training places will be loaded on average by 50% for a 10-hour working day. Then - 50 hours of classes per day. This is with a margin, the average value for budget halls is 60 hours / day.
• 80 rubles per hour of training or 3000 rubles. for a monthly subscription, even in the outback is not considered excessive. Then we get 80x50x30 = 120,000 rubles / month.
• Regular trainees prefer to buy subscriptions for a month; they need to be given a discount of at least 10%, i.e., if only subscribers deal with us, then we will receive 108,000 monthly income.
• The initial investment of 412,000 will pay off in 3.8 months.
• Monthly regular expenses will amount to 40,000 rent, 20,000 salaries and accounting payments and 8,000 utilities, total - 68,000; hence the profitability - 158.8%.

So, by applying two tricks: second-hand equipment and placement in the basement, we got impressive economic results.

But, of course, the initiators of the case must themselves be athletes and optimists. The main condition for the attendance of the training hall is its owner, a cheerful and charming strong man.

Gyms and fitness clubs are visited by a huge number of people every day. Basically, these are wealthy visitors who are used to exercising in elite and expensive fitness clubs, as for economy class gyms, the opening of new ones is relevant. In this article, we will look at how to open your own gym with the most necessary equipment and give an example of a fitness center business plan with calculations and minimal investment.

Advantages and disadvantages of opening a gym as a business

The main target audience of gym visitors: youth 18-50 years old. The table below summarizes the advantages and disadvantages of opening a gym.

Advantages	Flaws
High profitability (profitability) of the business ~ 35%	High barrier to entry into the market. Requires large initial investments in the purchase of simulators and rent ~ 1.5-2 million rubles.
Year-round influx of visitors (with an emphasis in September-October).	Requires large premises (>300m2) in proximity to residential areas, universities, offices
No specific sports knowledge is required: there are many trainers in the labor market	The influx of visitors is not uniform throughout the day: the peak falls on the “prime-time” from 18-00 to 22-00.

According to RKB Research, the area of ​​fitness and accessible sports has an average growth rate of fitness centers and gyms of ~12.1%. The growth leader is the Moscow market. Regions are a promising direction for the development of this segment.

Stages of opening a gym

Click to enlarge

Gym business plan. Room search

First you need to find a place. Its area must be at least 150 square meters. m. We will consider a gym with two rooms. This is due to the fact that in addition to the gym there are technical and auxiliary rooms:

• Changing rooms;
• Bathroom, showers;
• Wardrobe;
• Administration premises.

Finding a room is priority, the success of the gym will depend on its location, accessibility to business centers, metro stations or residential areas.

Determining the price and opening hours

An economy-class gym, although it should have experienced instructors on staff, cannot be compared with a full-fledged elite fitness club in terms of the volume of services. The average price per hour of visiting is about 150 rubles.

As for the time - mostly people come to the gym in the afternoon. But there are those who practice in the morning.

The main flow of visitors falls on the so-called prime time:from 18-00 to 23-00. This is explained simply, the bulk of the population who are interested in fitness work until 17.18 pm.

Optimal room operation– from 11:00 to 23:00. It is recommended that the hall should function seven days a week, with a minimum number of breaks for holidays.

Calculation of working hours and number of employees

The gym is open for 351 days, we immediately took into account the holidays and sanitary days. Consider the description of the work schedule of employees:

• Flexitime;
• 2 days off (101 days per year);
• Vacation 24 days;
• We take into account the possible absence of an employee for various reasons - 14 days.

(351 - 101 - 24 - 14) * 8 = 1696 hours/year PS: (Employee's 8-hour day).

In total, it turns out that there are 1696 hours per employee per year. These data allow us to conclude that our gym needs 5 instructors. How did we calculate it?

1. The total number of working hours in two halls per year: 351x12x2=8424.
2. Required number of personnel (instructors): 8424/1696=4.96.
3. Rounding up, it turns out 5 people.

Also, before you open a gym, you need to take into account the total number of employees.

1. Keep in mind that the duration of the gym is 12 hours. 351x12=4212 hours per year.
2. The duration of the employee's working day is no more than 8 hours, no more than 1696 hours per year.
3. 4212/1696=2.48 staff positions per workplace. These are administrators, cleaners, security guards.
4. The gym needs a manager (director) and an accountant.

Gym staff:

Naturally, this math is needed to create a business plan, and things may be different in your gym. But to get acquainted with how it all works - our example is illustrative.

Video lesson "How to open a fitness club?"

In the video lesson Nazirov Samat tells how to open a gym in your city, what difficulties arise and where to start.

How to Open a Gym: Estimating Revenue

First you need to decide on the amount of revenue. To do this, you need to predict the number of visitors. It is also necessary to think over the system of subscriptions and unique offers for customers in time (at the stage of setting prices). When the picture is relatively complete, you can start planning for the annual revenue.

The annual total revenue of the gym

So, we proceed from the maximum parameters:

• 351 working days (we cut off holidays);
• 10 visitors at the same time;
• 150 r. at one o'clock.

In total, we receive 12,636,000 rubles a year, BUT: this is the maximum at 100% workload, which never happens. We use a reduction factor of 0.8%. We used it because experts say: attendance does not exceed 80%. In total, we have 10,108,800 rubles a year with an average stable attendance.

Estimation of current and initial costs

We buy simulators

An economy class gym must have equipment that:

• Satisfies all requests and desires of visitors;
• Is constantly in working condition;
• It is inexpensive, pays off quickly;
• Conveniently located in two halls of 30 sq. m each.

The ideal option here would be to use second-hand simulators. They are much cheaper, but the quality is not worse. We offer a calculation of the cost of gym equipment:

The choice of simulators depends on the direction. There are two areas of the gym: aerobic exercise and strength training. The example considered was for aerobic training. If you are considering power loads, then you need to focus on the ability to perform three basic strength exercises: bench press, squat and deadlift. This requires the presence of 3 bars, squat racks, floor covering for deadlifts, a set of dumbbells up to 25 kilograms, starting from 2 kilograms in increments of 1.5 kg. You also need a bench press and an incline bench. Accordingly, it is necessary to have pancakes for shanga: 10 pcs. — 25 kg., 10 pcs. — 20 kg., 10 pcs. - 15 kg., 10 pieces - 10 kg. 8 pcs. - 5 kg., 6 pcs. - 2.5 kg., 4 pcs. - 1.25 kg. Auxiliaries may include deadlift belts, wrist wraps, chalk, etc. The total cost of this equipment will be more than 600 thousand rubles.

Costs for auxiliary funds (fixed assets)

Amortization of auxiliary funds is 20% (126.6 thousand rubles).

Note that you can save not only on simulators, but also on computers and other equipment. But everything must meet quality standards.

Intangible assets

Intangible assets include registration of a lease agreement, founding expenses, depreciation. Registration and expenses for founding expenses amount to about 5 thousand rubles. The latter make up 10%, which means - 500 rubles. in year.

Calculating employee salaries

The salary of each employee of the gym per month is:

As a result: 295 thousand rubles. per month or 3,540 thousand rubles. in year.

Production costs

Do not be naive to believe that everything ends with the above costs. The gym is the same enterprise where you need to consider:

• Direct costs;
• The cost of maintaining a gym as an enterprise;
• Fund maintenance costs;
• Depreciation;
• Management costs;
• Implementation costs.

Direct costs include instructors' salaries. For the rest of the employees, everything is included in the costs of management and office costs.

A special item of expenditure is the rent of the premises. In the case of our gym, it is 160 thousand rubles. The cost depends on the specific premises, conditions and area.

So the cost per month is:

• Rent: 160 thousand rubles.
• Office expenses: 3 thousand rubles.
• Landline phone: ~200 rub.
• Advertising (usually SMM): 5 thousand rubles. per month.

It's time to take care of taxes

So, you need to take care of tax deductions:

• Tax on arr. 1% payroll: 35.400 rubles;
• Tax on the maintenance of the fund: 1.5% of income, 151.632 rubles.

Total: 187.032 rub.

balance sheet profit: 3,703.800–187.032=3,576.768 rubles

Net profit: 3,576.768–703.354=2,873.414 rubles (deductible income tax)

Gym Profitability: Assessment

We count specific profitability(the ratio of profit to the cost of resources): 3576768 / 10108800x100% = 35.38%.

We count estimated profitability(the ratio of net profit to costs): 2873414/6405000х100% = 44.86%

Now you know how to open a gym!

For a beginner, all these calculations may seem complicated. But from this example, we can conclude that the profitability of such a business is quite high. All costs from the start-up capital will pay off. The main thing is that before you open a gym, think over your business plan correctly and choose a convenient place for the gym. Almost everything depends on it.

Evaluation of the attractiveness of a business by a magazine site

Business Profitability	(4.2 out of 5)	Business Attractiveness 3.5
Project payback	(3.5 out of 5)
Ease of starting a business	(3.0 out of 5)
The gym is a promising line of business with a payback period of ~2 years and a profitability of ~35%. The initial investment for the lease of premises and the purchase of sports equipment will cost ~1.5-2 million rubles. The key success factor is its location and accessibility to office centers, universities, residential complexes. To quickly start a business, it is recommended to use a franchise, this will avoid many mistakes when building business processes due to support from the franchisee. If you are preparing a business plan to attract investors, it is necessary to describe the financial part of the plan as much as possible: profitability, payback period and necessary investment costs.

* Calculations use average data for Russia

450 000 ₽

Minimum starting capital

10-15 %

Profitability

9-12 months

Payback

250 00 ₽

Inventory costs

In this article, we will consider all the nuances of organizing and running such a profitable business as your own gym. In addition, you will learn about a fundamentally new online format for the work of trainers-instructors.

Although this business idea is not at all new, it does not lose its relevance to this day. Moreover, the demand for the services of gyms, dance schools, fitness centers and yoga studios is increasing every year. A beautiful body and keeping yourself in good shape has been important for people at all times. But the modern lifestyle, which involves a largely sedentary lifestyle and junk food with snacks on the go, clearly does not contribute to the achievement of the cherished goal of most men and women.

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Sport is not just a way to entertain yourself in your free time with health benefits. For many young (mostly) people, it becomes a way to get the desired figure and, no less important, to keep it. Of course, there are always people who are overweight (even if it is a couple of kilograms), who are embarrassed to undress on the beach or are afraid to look at themselves in the mirror, but they never play sports, preferring to exhaust themselves with countless diets or swallow harmful pills. . The effect of restricting food or taking various means, if any, is temporary. In addition, with this mode, with patience, you can lose weight to the cherished figure, but the appearance of the body will leave much to be desired - the absence of muscles gives the effect of "bones and skin." Muscles can be pumped up only with the help of regular training.

Profitability of opening a gym

What are the advantages of gyms, if you consider them as a business? First, as we mentioned above, their services are in consistently high demand. Moreover, even unfavorable economic conditions have little effect on the work and profits of such establishments. However, the latter is true for small gyms operating in the lower and middle price segment.

Network fitness centers are more susceptible to crisis phenomena, which is explained by the high cost of their subscriptions. Secondly, the target audience of gyms is quite diverse. They are more popular among men, but now more and more women are diluting cardio training with strength exercises on simulators, dreaming not only of losing weight, but of getting beautiful shapes with relief muscles. Even separate gyms for girls are opening, although the majority still prefer not to be limited to a narrow target audience.

Universal "simulators" either equip two separate rooms - for men and women, or share the training time. There are also mixed options - when both are engaged in the hall at the same time. But the latter option is less desirable. Thirdly, opening a small gym requires a relatively small start-up capital. Perhaps a gym in the basement of 100 square meters. meters - this is not the limit of your dreams. But if you do not have great opportunities, it is worth considering this option. In the future, you can always in the future either open a gym of a higher price category - your own or under the brand of a certain network (via a franchise), or create your own network.

What you need to open a gym from scratch

Experts advise starting any business organization with a detailed business plan. Even if you are one of those lucky ones who are able to start their own business without using borrowed funds, a business plan will help you decide on the order of actions that need to be taken, with the calculation of expenses and expected income, various indicators, from profitability to deadlines payback. So what should be in your plan? First of all, you need to conduct market research. You can order it from specialists or do it yourself, spending a little more time on it, but saving money.

The sports and fitness services business is considered highly competitive. Each major city has several large network centers (usually franchised) and dozens of medium and small halls. Fortunately, even with very strong competition, you can always find an empty niche. It can be, for example, a specialized institution or a club. You can open a small hall in a residential area where there are no such offers. You can, in addition to the gym, provide additional services - from yoga or Pilates to a cafe in the format of proper nutrition.

How to choose a gym room

The right place for a gym is half of your future success. Even the largest and most comfortable sports center with well-known trainers and a large number of different services, including animators who will entertain children while their parents get in shape, can only cover nearby areas (usually within walking distance). It is unlikely that there will be many who want to travel there regularly from the other end of the city. At the same time, a small gym in a large residential area, working from early morning until late at night, will not experience shortages in clients. When choosing a room for the hall, try to put yourself in the place of your potential client. Is it convenient for him to get to you? Is there a public transport stop nearby, a place to park a car? Is it possible to find you at the address without problems? Perhaps, in addition to a sign on the facade, it is worth hanging additional signs or a billboard with the contact details of your establishment.

The minimum area is 100-150 sq. meters. Simulators and sports equipment take up a lot of space (each device should have at least 5 square meters), the distance between them should be large enough so that your clients do not interfere with each other. Be sure to leave free space for strength training with barbells. Another 25-30 sq. meters will go under the shower and locker room.

Be sure to pay attention to the availability of all necessary communications - heating, air conditioning, ventilation, hot and cold water, drainage, etc. There are a lot of nuances here, so it is best to consult with specialists when choosing equipment. Note that in the sleeping regions, hot water is often turned off several times a year for one to two weeks. And you can be sure that the inability to take a shower after training will deprive you of a large number of clients. So you can’t do without additional equipment for heating water in case of emergency. And this is associated with high costs: plus an additional 10 square meters. meters for the boiler room and the boiler itself for at least 180 liters, reinforced electrical wiring to power it.

Often, gyms are located in the basement and basement. To maintain the required humidity and the desired temperature in this case, oddly enough, it will be easier. The height of the ceilings in the gym on the first floor and above should be from 3.5 meters, otherwise it will be difficult to provide good air purification. And it is impossible to ventilate the hall naturally by opening windows and doors: this will lead to the formation of harmful drafts. The basement does not warm up in the sun, like other rooms, and there are no strict requirements for the height of its ceilings. Due to its location, ventilation of normal power will be sufficient. However, this advantage can be offset by the cost of repairs and good lighting.

Ready-made ideas for your business

Ideally, of course, it is best to build a room for the hall on your own, after considering the most convenient option for its layout and the location of all communications. But in this case, the whole thing depends on the funds at your disposal, and on the availability of a sufficient area of ​​land for construction in a promising residential area. In the best case, this is an area of ​​new buildings, which will be populated over the next few years. Although the construction and decoration itself will also take a lot of time.

Without a minimum repair, most likely, you can not do, no matter which option you choose. The floor of the room should not be slippery in order to eliminate the risk of injury, and at the same time it should be easy to clean and not be afraid of moisture. The best option for both price and properties is PVC flooring. However, if the room you are renting has old parquet on the floor, you should not spend money on changing the floor. For the first time, this option will come down. It is better to choose a calm and neutral color scheme, give preference to light shades. The height of the ceiling, windows, width and length of the hall and a number of other indicators are normalized. It is advisable to provide for the possibility of musical accompaniment of training and purchase additional "non-training" equipment - nets, basketball hoops, mats, fitballs, wall bars, horizontal bars. The temperature in the hall should be 15-17 degrees. Also put a water cooler (the cost of water and disposable cups can be included in the subscription price).

Ready-made ideas for your business

The location of the gym on the territory of the shopping center deserves special attention. There are pros and cons here. On the one hand, the shopping center is an ideal place in terms of traffic. A huge stream of people passes through it every day from morning to evening. There are cafes, shops, entertainment centers where you can take your child while one of the parents spends time in the gym. By opening a sports hall in a shopping center, you can significantly save on advertising by placing just one banner on the facade of the building or a light box near it. However, this arrangement also has certain disadvantages.

The most important of them is the high cost of rent. You need a lot of space for placing simulators, and the cost of renting a square meter in a shopping center is significantly higher than the cost of renting a room of the same area in the same area and even, possibly, on the same street. In addition, it is quite difficult to provide the necessary conditions for the clients of the hall, including showers and changing rooms with lockers for storing things. Finally, in some gyms on the territory of the shopping center, in order to save space, exercise machines are placed directly on the site on the top floor, enclosing it with a transparent wall. Although the traffic here is much less compared to the lower floors, not all people feel comfortable doing sports almost in full view of passers-by.

Required Permits to Open a Gym

Find out what documents are required to open a gym in your city. As an organizational and legal form for the first time of work, it is better to choose an individual entrepreneur, which will allow the use of a simplified taxation system. The most suitable OKVED codes for this type of activity:

96.04 Services in the field of sports and recreation activities

93.11.10 Services of sports facilities

93.12.10 Services provided by sports clubs

93.13.10 Services of fitness centers

93.19.12 Services of sportsmen and athletes.

Think in advance how you will develop your business further. If you plan to expand the list of services provided by your center over time (open a cafe, beauty salon, fitness bar, solarium, etc.), then you must specify the necessary codes for possible related services in advance, even when registering as an individual entrepreneur. In addition, it will be necessary to obtain permission from Rospotrebnadzor, having previously concluded an agreement for the maintenance of air conditioning and ventilation systems, an agreement for the maintenance of the housing office, an agreement for the disposal of lamps, a PPC and a passport for a sports institution. Do not forget that all your employees must also have medical books. To implement the gym project, it is necessary to obtain permission from the fire department, sanitary and epidemiological services, as well as the territorial property management.

The choice of equipment for the gym

Rent and repair of the premises are significant items of expenditure. But the next place in terms of costs is the purchase of the necessary equipment for the gym - the actual simulators for the press (bench), back, arms, legs (including treadmills and exercise bikes), dumbbells, barbells, kettlebells, treadmills, turnstile. Some of the equipment can be purchased second-hand. In particular, this will help save on the most expensive simulators. When buying, pay attention to the model and equipment of the simulator. It should be made of quality material and have little wear.

Do not forget about personal protective equipment - belts, gloves, wristlets, knee pads, etc. They should be in sufficient quantity, which is calculated based on the capacity of your hall. Of course, it is necessary to provide a shower, toilet and changing room on the territory of your establishment. All this can be without design frills.

Ready-made ideas for your business

The main thing is impeccable cleanliness and order. In some gyms, if space permits, they also organize additional sports grounds and halls, for example, for sports games, dance classes, yoga, etc. In this case, the gym gradually turns into a real sports center. If you choose such a development path for yourself, think about whether you have the opportunity to expand the area or after some time (for example, one or two years) you will have to change your location. Another important nuance that many people forget about when planning expenses is the arrangement of the hall (reception area). Be sure to provide convenient places for waiting for customers who arrived earlier than their time.

Hiring gym trainers

And yet, a spacious gym with a large selection of equipment and inventory, located in a convenient location with high traffic, is only one of the conditions for the prosperity of your business. The second is qualified personnel who will work for you. In fact, the situation with gym instructors is not so straightforward. Experienced athletes do not need the help of a coach. They are well versed in the topic, they know what exercises and how much they need, they know how to use all the equipment.

Instructors are needed for beginners, but their services are paid extra, and not all of your visitors will be ready for additional expenses. It seems to beginners that there is nothing complicated in exercising on simulators: if you want to strengthen your abdominal muscles - you need a bench for the press, you need to pump up your biceps - look for simulators for arm muscles. At the same time, they have a very vague idea about the technique of working on simulators, about the load they need, proper nutrition and other details, ignorance of which can not only minimize all efforts, but even give a result that is directly opposite to what was expected. Gradually, more and more people who seriously think about playing sports understand the importance of the role of an experienced coach who acts as a mentor and controller.

Still, hiring multiple trainers at the very beginning of your job may not be profitable. It’s good if you yourself are a specialist and at first you can work independently with one or two assistants. If you take on the functions of a manager, then you will have to look for good trainers-instructors. Pay attention to their physical form and reputation. Often people leave the gym with a good trainer. They are even ready to go to the other end of the city, just not to lose the instructor.

New trend - online coach

Recently, so-called online trainers have appeared. This is a relatively new trend that is gaining popularity and should not be overlooked. What do online trainers do? The same as regular instructors. They draw up a detailed personal training plan and nutrition program based on the client's "baseline data", track the results, make adjustments to the compiled programs, motivate and support him. The training plan includes a detailed schedule and training regimen, types of exercises and their duration, daily routine and nutrition. Roughly speaking, the instructor undertakes to give the client the result that he wants to get, in a reasonable time and without harm to health.

The only condition is that the client must strictly follow all the recommendations of the mentor. The only difference between a regular trainer and an online trainer is that the latter...doesn't see his clients live before training and may never see them. They may live in different cities and even countries, but the omnipotent Internet allows them to interact almost as effectively as in person, exchanging photos and videos. An online trainer is not a complete replacement for a "live" instructor, since the latter sees his client directly in the process of working on simulators and can correct his mistakes.

However, a remote instructor is a good option for people who are embarrassed or unable to hire a specialist in the room. The problem is that not only experienced and qualified instructors who have received special training and have worked or are working with a large number of people in gyms often call themselves online trainers, but also those who have nothing to do with this profession. These are the so-called random people who had enough willpower to lose a lot of weight and get in shape, exercising at home or under the guidance of an instructor.

Despite all the merits and knowledge acquired in the process of hard work on their figure, they are not familiar with the theory, do not take into account the individual characteristics of each individual, his possible health problems and other important factors. They willingly share their experience with others, write books and articles, blogs and conduct “weight loss marathons” on various sites. But, of course, they are not real instructors and cannot guarantee a worthy result of their work.

Thus, a good online trainer who lives in your city and has the opportunity to travel to your place for several hours a week can attract new clients to your gym. In fact, this is a combined format of regular and remote briefing. The main thing is that you have confidence in this specialist, his qualifications and competence.

Nowadays, the market for fitness services is developing at a very fast pace. This direction is considered one of the most common types of business. In terms of popularity, fitness services are second only to IT technologies and the entertainment business, for example,.

Since the competition in this type of business is still small, you can enter it without any problems. Therefore, many entrepreneurs who create a profitable business are interested in how to open a fitness club from scratch. In order for a business to be successful, it is necessary, first of all, to draw up a competent business plan.

Business features

A modern fitness club is an unusual rocking chair that lacks basic amenities. Such an institution is obviously doomed to failure, because people want to play sports in comfortable conditions. It is unlikely that anyone will pay good money for visiting a gym that does not have air conditioning and a shower. The future belongs to modern, state-of-the-art fitness clubs.

In order for customers to visit your establishment with pleasure, you do not need to rent a huge hall with a swimming pool. It is enough to find a cozy room in an ordinary residential area, the area of ​​\u200b\u200bwhich does not exceed 100 square meters. meters. The most important thing is to choose the right simulators and find experienced highly qualified instructors.

The cost of opening a fitness club directly depends on its location. For example, renting a cent will cost you sky-high, and you will have to work for several years without a profit to compensate for the costs. Therefore, give preference to sleeping areas of the city.

Room selection

Before renting a room for a fitness club, pay special attention to some important points:

• The fitness club should be located in a convenient place to visit.
• Competitors should not work near your establishment.
• You should choose a densely populated area with high-rise residential buildings.
• Pay attention to transport interchange.
• The room must be equipped with a ventilation system, as well as showers and toilets.
• The ideal option is to purchase the premises in the property, rather than renting.

It is advisable to equip a sauna in the fitness club. This is a fairly popular service, thanks to which your institution will be very popular. When compiling a business plan for a fitness club, it should be taken into account that wealthy people usually visit fitness clubs, which offer additional services such as cosmetic massage, solarium and bar. According to experts, they can get up to 30% profit.

Equipment

The most common simulators that can be found in almost all fitness clubs are:

• Horizontal bench - up to 2.5 thousand rubles;
• Bench with a leg machine and a barbell rack - 4 thousand rubles;
• Press simulator - 5.5 thousand rubles;
• A simulator for developing chest muscles - 22 thousand rubles;
• Smith's car - 19 thousand rubles;
• Treadmill - 16 thousand rubles;
• Leg press simulator - 24 thousand rubles.

In addition, you need to purchase various barbells, dumbbells, discs and more. If you do not have enough funds, you can lease the equipment for the fitness room.

Also, do not forget about monthly expenses:

• Public utilities;
• Equipment depreciation;
• taxes;
• Advertising;
• Employee salaries.

Before you open a fitness club, select professional highly qualified staff. Many clients refuse to work out in a certain fitness club just because they cannot find a common language with the instructor.

Profitability

If you invest about 10 thousand dollars in a fitness club and set the price for classes at 50 rubles. for one workout, your investment can pay off in just 1.5 years. An elite institution will require more serious investments, but the cost of one visit to such a fitness club is much higher. The profitability of such an institution, according to experts, is about 30%.

What can you save on?

Many entrepreneurs are wondering how to open a sports club without spending a lot of money.

There are a few easy ways to save you money:

1. Visitors to fitness clubs rarely pay attention to what the ceilings or walls in the room are decorated with. If you refuse to finish with elite materials and paint them with ordinary paint, you can save a decent amount on repairs.
2. When it comes to equipment, you should not buy expensive equipment from well-known manufacturers, as customers pay little attention to their origin. The main thing is that all equipment is durable and of high quality.
3. An inexpensive economy class fitness center does not need advertising on television or radio. It is enough to stick ads around the area and make a bright attractive sign. Distribution of leaflets and advertising on the Internet, for example, in social networks, are also excellent for these purposes. It is also desirable that your first customers post positive reviews about your fitness club online.

What can't be saved?

If you want to open an institution that will generate a stable income, when developing a business plan for a sports club, consider a few important points:

1. Don't skimp on staff salaries. Only highly qualified employees should be hired. Remember that real professionals will never agree to work for a penny.
2. If the hall is stuffy, customers will go to another fitness club. Therefore, make sure that the room is equipped with a high-quality ventilation and air conditioning system. Thanks to this, you will be able to maintain a comfortable temperature in the hall.
3. Each locker room should have at least 2-3 showers. For these premises, buy expensive high-quality plumbing, which is durable and has a pleasant appearance.

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Paperwork

When it comes to what you need to open a fitness club, do not forget about the execution of documents that confirm the legality of your activities. Since 2009, health and fitness services are not subject to licensing. A license may be required only for the provision of medical services. To open a small fitness club, it is enough to register as a private entrepreneur in order to pay a single tax.

Since customers do not have much confidence in private entrepreneurs, they prefer to buy fitness subscriptions from legal entities. To avoid paying heavy taxes, you can register an LLC. After that, the coaches are registered as private entrepreneurs who pay a single tax and sublease the premises to them. Start-up businesses may not pay income tax for several years. This is provided for in the Tax Code. Thanks to this, you will save yourself from unbearable tax payments.

Where to get start-up capital?

To enter the fitness services market and become a full-fledged participant, you will need a large start-up capital. Some entrepreneurs who do not have free funds on hand, but want to work in this area, are interested in how to open a fitness club without money? The answer to this question is simple - contact the bank and take a loan. It should be remembered that such an institution pays off in 1-3 years. In addition, private investors who want to raise their image can be attracted to their business.

Summing up

A successful fitness club, in which 40-50 thousand dollars has been invested, can pay off in just a year. In the future, its profitability largely depends on the number of customers, pricing policy, as well as the introduction of various additional services. What can be opened in a fitness club has already been mentioned above. The profit of a small gym is usually 1-10 thousand dollars per year.

Today, a healthy lifestyle is an integral part of the image of a successful person. Therefore, it is not surprising that information on how to open a fitness club from scratch is of interest to many. In large cities, there are quite large fitness clubs and it is quite difficult to compete with network monsters there. But if your city is small, then this article is just for you.

Fitness club

What does it take to open a fitness club, provided you have start-up capital?

1. Decide on the services of the future fitness club.
2. Prepare a business plan.
3. Collect the necessary documents.
4. Find a room.
5. Purchase the necessary equipment.
6. Run an advertising campaign.
7. Hire qualified personnel.

Fitness club services

The fitness club can provide a range of services:

• fitness;
• shaping;
• aerobics room;
• Gym;
• pool;
• massage;
• solarium;
• manicure;
• bar.

You can provide all of these services or choose some of them. It is worth starting with a small number of services, with the subsequent expansion of the range.The presence of the pool will increase the status of the club, but will also lead to a decent increase in the required start-up capital. In addition, most likely, you will have to build your own building in order to get a pool.

Business plan

The first step in any successful business is a good business plan. In general, it can be ordered from professionals, but this will require additional costs, but save time. Or you can take as a basis a ready-made business plan for a fitness club and adapt it to your conditions. Consider an example of a business plan for an economy class fitness club with calculations, which you can, if necessary, remake for yourself. Consider the example of a club that provides fitness services and a room for training on simulators.

We draw up a business plan

Basic costs

1. Staff salary fund - 85,000 rubles / month.
2. The cost of purchasing simulators and equipment is 250,000 rubles.
3. Expenses for paperwork - 20,000 rubles.
4. Advertising expenses - 15,000 rubles / month
5. The cost of renting a room is 50,000 rubles per month.
6. Utility fee - 20,000 rubles / month.

Total per month: 190,000 rubles. plus the purchase of simulators 250,000 rubles. Thus, it turns out that the opening of a fitness club will cost us 440 thousand rubles.

Income

The cost of a monthly subscription is 2500 rubles.When selling 100 subscriptions per month, the profit will be 250,000 rubles.Accordingly, our fitness club will pay off in 4 months, provided that we can ensure the implementation of the specified number of subscriptions.

You need to understand that the above plan is ideal. In reality, it must be taken into account that additional costs may be necessary, it is necessary to pay tax. Therefore, you should not count on payback earlier than in 6-8 months.

When choosing equipment, it is necessary to pay more attention to durability and reliability. You should not buy expensive brands of exercise equipment, especially if your future club will be an economy class.

If you are going to open a fairly large and modern business or elite class fitness club, then the required start-up capital will increase tenfold. You will need to build a new building, in which a pool will need to be provided at the design stage. The equipment will need modern and new, which will need to be changed at least once every 1-2 years.

Required documents

First you need to choose and register the legal form of your future business in the tax office. At first, it will be easier and easier to register as an individual entrepreneur. This will help to avoid additional costs for accounting and make it possible to use a simplified taxation scheme.When registering, you must indicate the codes of the all-Russian classifier of types of economic activity (OKVED) for the services that you will provide. Here is an example list of codes:

• physical culture and health-improving activity code 93.04;
• other activities in the field of sports code 92.62;
• activity of sports facilities code 92.61.

The only thing to remember is that if in the future you will expand the range of services (for example, add a massage, solarium or manicure), then you should indicate this in advance, noting the OKVED of additional services.Then we get permission from Rospotrebnadzor. This will require the availability of medical documents from employees, a contract for the maintenance of the premises, a passport for a sports facility and a production control plan (PPC).

room

If you plan to rent a room, then you need to choose a place with a lot of people traffic. It can be a room in the center or not far from any university. You can open the doors of your fitness club in a residential area, where the cost of rent will be significantly lower than in the city center.

It is important to choose the right room

Do not forget about the convenience of potential customers. It is convenient for people to play sports near the house or on the way from work.It is worth using your premises if its location meets the requirements that apply to rented premises. Roughly speaking, if your premises are located in an industrial zone, then opening a fitness club there is unlikely to bring profit. Even though there are no costs for renting a room.

It is necessary to pay attention to the ventilation and air conditioning system of the hall where the training takes place. It must be well ventilated and provided with good ventilation. It should be possible to maintain a pleasant temperature for training.It is also worth noting that in addition to the training room, locker rooms, toilets and showers are also needed. Hot and cold water is required.

The area of ​​​​the premises can be roughly determined based on the calculation that each potential client should have at least 4-5 square meters. m.

Equipment

Classes in the fitness room involve training on various equipment such as a fitball, a step platform will also need dumbbells. If the club also has a gym, then simulators are needed to work out various muscle groups, so the choice of equipment should be approached with this in mind.

Fitness club equipment

The minimum equipment that is good to have in a fitness club is:

• fitballs;
• step platforms;
• horizontal bench;
• bench with a leg machine and a barbell rack;
• press simulator;
• simulator for the development of chest muscles;
• Smith machine;
• treadmill;
• leg press machine;
• various barbells, dumbbells, disks and other trifles.

Naturally, the number of simulators and shells should be selected depending on the desired client traffic. For example, fitballs and step-platform should correspond to the expected number of participants in the fitness group. The number of treadmills should be at least two, and it is better to have more barbells and dumbbells.

Attracting the first customers

At this stage, it is already necessary to think about conducting an advertising campaign for your business. It would be nice to print flyers with an invitation and announce the imminent opening. They can be distributed in public places.You can advertise in local newspapers. TV advertising is quite expensive and makes sense if your club is in the high price segment.You can think of a loyalty system for customers - discount cards.It is possible to launch a promotion like "Come with a friend and get two classes for free."Think about the possibility of visiting your club for mothers with small children. Organize a small playroom with a babysitter, or make exercise programs for toddlers.

Staff

When all the previous points are completed, you should start recruiting. It is desirable to select trainers with experience and sufficient knowledge to conduct effective training. The best option would be that they have the necessary education and work experience.The minimum number of staff when opening a small hall, subject to shift work:

• administrator 2 people;
• trainer 2 people;
• cleaning lady 2 people;
• accountant (when opening an LLC) 1 person

If we open a small sports business, then for a start it will be enough for us to hire seven people. With further expansion of the range of services, the number of staff will need to be increased.

An important member of the team of the future team are the coaches. Their choice should be approached with the greatest responsibility. It is worth considering the candidates of former athletes, physical education teachers at a school or university. It is desirable that the trainer has a specialized education.In the case of opening a large club, the number of staff will, of course, be much larger. An additional trainer, nurse, massage therapist may be required.