What documents are needed to open a gym. How to open a gym? Business idea

A healthy lifestyle is becoming more and more popular, and the demand for the services of gyms, fitness centers and health centers is increasing. A good set of exercise equipment in your apartment, compared to the price of a gym membership, pays off over the years, takes up a lot of space, and is rarely used, so gyms, as the most affordable type of health services, are needed everywhere. If you are thinking: how to open a gym and whether it is worth taking on this project, do not hesitate: the need for gyms will only increase over time.

How beneficial is the gym?

A common belief is that a sports business is profitable, but it requires large initial investments and pays off no earlier than in 1.5 - 2 years. We will try to find ways to reduce the amount of start-up costs by several times and reduce the payback period without compromising the quality of services.

Choose a room

How can a hall be equipped in any residential area, based on the real requirements of the mass consumer? We will proceed from a set of services that are mandatory for maintaining and strengthening health, which can be provided without having any special opportunities.

Place

The best place to start a health business is the sleeping areas of the city. With one hall per 15,000 people, you can count on a solid income, and if there are more than 30,000 people per hall, then business development opportunities. Other factors (except for the height and area of ​​​​the room) are of no decisive importance. Active people will find their way to you, and citizens filled with beer on simulators cannot be dragged by force.

Square

The area of ​​the room should be at least 2x2.5 m (5 sq. m per device) plus 25 - 30 sq. m. m for a shower and a changing room, plus 15 - 20 sq. m for a massage room. With a minimum set of 8 simulators, plus two free places for weight training, 90-100 sq. m. Of course, since there is no way without a shower, then appropriate communications are also needed - hot and cold water, drain.

If there is no hot water supply, we lay another 10 square meters. m for the boiler room; the boiler will need at least 180 liters. The power of such a boiler is from 5 kW, so with “hot self-supply”, reinforced electrical wiring will also be required.

Ultimately, the minimum area of ​​\u200b\u200bthe room is 100 square meters. m.

Ceiling height

The height of the ceilings in the gym room is of paramount importance. It must be at least 3.5 m, otherwise it will be very difficult to ensure proper air purity. The meeting recommendation is 3 m, does not pass in physics. The people on the shells are sweating. It is impossible to solve the problem by increasing ventilation - drafts in the gym are contraindicated.

In the basement, oddly enough at first glance, the ceiling may be lower. The basement is not heated by the sun and in it, with the same ventilation power, air circulation will be more intense.

Having found a suitable room and agreed in advance on the lease, it is too early to immediately calculate the future gym. A business plan should not be drawn up until the staffing issue is resolved.

Staff

For a gym, generally speaking, you need at least three staff units: an administrator, an instructor and a massage therapist. At first, you need to take over the functions of the administrator. Entrusting cash receipts at the start even to an absolutely reliable person is too risky.

It is better to combine an instructor with a masseur (massage is not often required by the mass consumer) and take it hourly; perhaps several, so that at least a third of the working time of someone other than you is working with visitors. The matter is facilitated by the fact that the greatest attendance of the halls falls on the weekend, and potential candidates for the position will have free time for part-time work.

Of course, the instructor must be an athlete who knows how to massage and provide medical assistance if necessary. But the main requirement for him is moral stability. The instructor needs to control himself, even if some charming lady throws meaningful glances and frankly demonstrates the seductive lines of her figure.

If you don't have a trusted gym companion, you need to consider who to hire. In order of preference, the following sequence is viewed:

• Physical education teachers from local schools. No matter how the media exaggerate “school scandals”, for the most part, physical education teachers are quite reliable people. They are professionally trained in the management of the team, in the process of receiving pedagogical education they were trained in massage and the basics of medicine. And they have enough free time on weekdays, and since there are at least two physical education teachers in a regular school, you can immediately ensure the constant presence of an instructor in the hall. Another important point: teachers are not spoiled by salaries, and there is a chance to negotiate inexpensively.
• Former servicemen from power branches of the armed forces: infantrymen, paratroopers, marines, special forces. In principle, they are in no way inferior to teachers, but many smoke, and a smoking instructor destroys the reputation of the gym once and for all.
• Professional athletes of the middle hand. They can also do everything that is necessary for work, but for some, the termination of a sports career gives rise to moral emptiness and even hidden mental disorders. Before inviting such a person, make sure that he has not lost interest in life.

Having agreed with the instructors, you can figure out how much it costs to open a gym in a chosen room. For now, let's calculate the one-time costs.

Equipment

The main costs will go to the purchase of exercise equipment, sports equipment and equipment. All this “iron” is not cheap, so we immediately look at ads for the sale of used branded ones.

We immediately exclude cheap analogues of Asian production with the epithet “homemade” from consideration: they will not withstand regular classes in the gym. But a second-hand “firm” can be bought quite inexpensively, and even with a warranty that has not yet expired.

For the sake of prestige, elite fitness centers are forced to update their equipment fleet quite often. A widely advertised novelty has appeared - you need to buy it, otherwise rich, fastidious customers will begin to wince in displeasure. There is a direct analogy here: a “cool” bigwig will not drive a car 4-5 years ago, and his “Mersu” or Audi will still run and run. There are not a lot of buyers for used sports equipment, so they sell it without being greedy, especially since it has already paid for itself a long time ago.

So, having pledged 200,000 rubles for the purchase of inventory, you will be able to look out for:

• Two mechanical treadmills.
• Two also mechanical exercise bikes.
• One or two complex simulators with counterweights - "deltas", as they are called, although you can pump on them not only the deltoid muscle.
• Maybe one cardio machine.
• A bar with a set of pancakes and a stand.
• 4-6 benches, a couple of sets of dumbbells, expanders, etc.

In a residential area of ​​the middle class, a hall with such equipment will immediately attract customers with its “coolness”. Maybe used equipment will have to be touched up, sorted out, adjusted and lubricated in some places, but this work is certainly worth the extra 200,000 - 300,000 rubles that would have to be paid for a completely new one.

Repair

Let's analyze the most difficult case to start: how to open a gym in the basement. Other options will be cheaper in initial costs, but then regularly more expensive in rent.

The most important thing when looking for a suitable basement is the ability to equip a shower and toilet drain. A gym without a shower is nonsense and doomed to failure. There will be no problems with strengthening the electrical wiring in the basement: the house switchboard is nearby.

The next important point is gender. First, it must be insulated and softened. Secondly, make it dielectric, not electrically conductive. Only then can the basement be removed from the “electric” category of premises with increased danger or especially dangerous to premises without increased danger, and wiring for 220 V can be laid there.

The problem of the floor is solved simply: the concrete screed is removed to the monolith, PVC moisture insulation is laid with an overlap of 15 cm and with an inversion of 10 cm on the walls. Then, along the expanded clay backfill, laminated slabs (puffs) of chipboard - foam plastic - decorative chipboard are laid on glue, and the floor is ready. In places of training with weights, you need to put additional mats, otherwise the puffs will have to be changed there often.

For repairs and equipment, it is better to hire, through the chief engineer of local public utilities, their own team. So it will be easier to resolve the issue with the RES on the reclassification of the premises.

In total, the basement equipment for the gym will cost 150,000 - 200,000 rubles, including light partitions, lockers for changing rooms, forced ventilation, a shower with a toilet and a minimum of office furniture.

Documents and office work

No special permits or licenses for the actual gym are required. Fairly ordinary. You can entrust registration to a law firm, since there are a lot of them now and services of this kind are inexpensive: 6-12 thousand rubles. depending on the region, including state duty. But it's easy to register yourself.

Bookkeeping is best left to an accounting firm. Here the situation is the same as with lawyers: inexpensive and as many as you like. On your own, not being an experienced accountant, you can “cheat” in such a way that fines and sanctions will block the payment for the services of an accountant for years to come.

But if you are planning to sell special nutrition with bodybuilding drugs along the way, do not be tempted by the 100-300% mark-up. For official, legalized such trade, a lot of expensive and troublesome papers, a license, a special permit will be required.

It is better to agree with the supplier on opening your outlet, or enter into a dealer agreement. Then you will be legalized immediately, and all that remains is to hang a framed copy of the license on the wall.

We draw up a business plan

So we figured out how to open a gym. It is not so difficult to draw up a business plan based on aggregated and generalized indicators, but, of course, it is necessary to clarify specific figures, knowing local conditions.

We have already determined a one-time initial investment: repairs with equipment and decoration - 362,000-412,000 rubles. A lot, but doable.

Now let's move on to the current costs for the year.

Let's sum up the total for the costs: 412,000 rubles. one-time, 816,000 current for the first year, total 1,228,000 rubles. And what will be the income and payback?

• Let's say that our 10 training places will be loaded on average by 50% for a 10-hour working day. Then - 50 hours of classes per day. This is with a margin, the average value for budget halls is 60 hours / day.
• 80 rubles per hour of training or 3000 rubles. for a monthly subscription, even in the outback is not considered excessive. Then we get 80x50x30 = 120,000 rubles / month.
• Regular trainees prefer to buy subscriptions for a month; they need to be given a discount of at least 10%, i.e., if only subscribers deal with us, then we will receive 108,000 monthly income.
• The initial investment of 412,000 will pay off in 3.8 months.
• Monthly regular expenses will amount to 40,000 rent, 20,000 salaries and accounting payments and 8,000 utilities, total - 68,000; hence the profitability - 158.8%.

So, by applying two tricks: second-hand equipment and placement in the basement, we got impressive economic results.

But, of course, the initiators of the case must themselves be athletes and optimists. The main condition for the attendance of the training hall is its owner, a cheerful and charming strong man.

Recently, various fitness clubs have become popular. And this is not surprising. This area is developing at a rapid pace. In addition, a fitness center is a good option for business. What should you start with? How to open a fitness center for the disabled, pregnant women and those who take care of their bodies? Read about it in our review.

Since you can open your fitness center from scratch within a month, you should start by collecting documents and choosing a room. It is worth considering that there is little competition in this industry. You can enter this business without much difficulty. For a fitness center to make a profit, you need to choose the right place for it and correctly draw up a business plan.

Business Features

What is a modern fitness center? How to open it and where to start? First of all, you should understand the features of this type of activity. A modern fitness center is not quite an ordinary rocking chair. All amenities for visitors should be provided here. If this is not the case, then the institution will not be visited. After all, many people want to practice their favorite sport in more comfortable conditions. Agree, no one will pay money for visiting a regular gym with exercise equipment, where there is no shower and air conditioning. A modern fitness center should be equipped with innovative technology.

In order to visit the institution, it is not at all necessary to rent large premises where there is a pool. A gym located in such a fitness center will be more often visited. It is enough to find a room with a total area of ​​​​100 square meters. The main thing is to find professional trainers and purchase exercise equipment.

How much money do you need for a fitness center? How to open an institution and not spend too much? The cost depends on the location where the fitness center is located. It should be borne in mind that a room rented in the city center will cost more. Such an institution will pay off within a few years, and you will not receive profit during this time. It is for this reason that you should look for a hall in the rental price here is much lower.

Choosing the right room

How to open and simply for athletes and how to get a quick profit? As already mentioned, a lot depends on the room and its location. When choosing a suitable room, the following points should be considered:

1. The fitness center should be located in a convenient location for visitors.
2. The premises should be located away from competitors.
3. It is worth choosing densely populated areas, where there are a lot of multi-storey buildings with residential apartments.
4. Transport links are also very important.
5. The room should be provided with a high-quality ventilation system, as well as bathrooms and showers.

A property purchased as a property is a better option than a rental property. How to make the fitness center more visited? How to open an institution and not burn out? Additional services, such as a sauna, will help here. Such additions have become very popular in recent years. Thanks to this service, the institution will become popular. As a result, attendance and profits will increase.

Also, when drawing up a business plan, it is worth considering that wealthier clients will only visit the fitness center where additional services are provided, such as a bar, solarium, beauty massage, and so on. In addition, this will increase profits by another 30%.

How to choose equipment

Since opening a fitness center is a costly task, you should choose not only the premises, but also the equipment. In this case, it all depends on the specialization of the institution. If you are planning to open a regular fitness center, then you will need the following equipment:

1. The cost is from 24 thousand rubles and more.
2. Running track, costing from 16 thousand rubles.
3. The cost is about 19 thousand rubles.
4. Equipment for the development of chest muscles. The approximate cost is 22 thousand rubles.
5. Equipment for the press - from 5.5 thousand rubles.
6. A barbell rack and a bench with a leg machine - from 4 thousand rubles.
7. The bench is horizontal. The cost of such equipment is no more than 2.5 thousand rubles.

In addition, you will need to purchase more discs, dumbbells, barbells and so on. If there is not enough money for equipment, then you can lease it.

Additional expenses

Before you open a fitness center from scratch, you need to foresee all the costs and evaluate your capabilities. Don't forget about monthly payments. The list of costs includes:

1. Advertising.
2. Taxes.
3. Public utilities.
4. Maintenance staff wages.
5. Equipment depreciation.

To open a fitness center from scratch, you should carefully consider the choice of staff. Coaches must be experienced and highly qualified. Many visitors refuse to visit their favorite fitness center only because of disagreements with a personal mentor. This should be taken into account.

The profitability of such a business

If you invested about 10 thousand dollars when opening a fitness center, and the cost of one visit is 50 rubles, then the business will pay off in 1.5 years. If the institution is of an elite level, then more investments will be required to begin with. But, as a rule, the cost of one visit to such a fitness center is much higher.

According to statistics, the profitability of such an institution is about 30%.

Is it possible to save

So, how to open a fitness center and what can you save on? When starting a new activity, many people worry about how not to spend a lot of money. There are several ways that you can save on opening a fitness center:

1. Interior decoration. Often, visitors to fitness centers do not pay attention to what the walls and ceiling of the institution are covered with. When finishing these surfaces, you can refuse expensive and elite materials. It is enough to cover the walls and ceiling with ordinary paint. This will save you a decent amount.
2. Equipment can be purchased cheaper and not from well-known manufacturers. In addition, customers do not pay attention to the origin of the simulators. However, the equipment must be of high quality and durable.
3. Advertising. If you open an inexpensive fitness center, then you do not need advertising on the radio or on television. It is enough to stick ads around the area, as well as make an attractive and bright sign. In addition, you can distribute leaflets, as well as advertise on the Internet, social networks, and so on.

What is not worth saving?

To open a good fitness center, you should not save on everything. Otherwise, only a few customers will visit such an institution, and you will not receive any profit. What not to save on:

What documents are needed

So, how to open a fitness center? Where to start and how to draw up documents? First of all, it is necessary to clarify all the nuances. Paperwork is a very important process. Since 2009, physical culture and health-improving activities have not been subject to licensing. This may be required to provide medical services.

To open a fitness center, you must register as an individual entrepreneur. This is required to pay the single tax. At the same time, it should be borne in mind that many customers are in no hurry to visit fitness centers opened by individual entrepreneurs. As a rule, they issue subscriptions only to legal entities. In order not to pay huge amounts in taxes, you can register an LLC.

As a result, all coaches are registered as individual entrepreneurs and must pay a single tax. The premises are being sub-leased to them. It is worth noting that start-up entrepreneurs may not pay income tax for several years.

Where to get start-up capital?

You have decided to open a fitness center. How to open an institution of such a plan if there is no start-up capital? To enter the market of sports and recreation services, considerable financial costs will be required. Many aspiring entrepreneurs who do not have free cash tend to open their own business without money. But not everyone knows how to do this. In any case, you will need initial capital. Where to get it? You can go to the bank and get a loan.

It is worth remembering that a fitness center opened from scratch pays off within a few years. In addition, an individual entrepreneur can attract private investors to his business who seek to raise their image.

What is the result?

Since opening a fitness center in the basement is not the best option, you will have to look for a more comfortable room. It is worth noting that for an establishment of such a plan, a well-ventilated and lit room is required, equipped not only with exercise equipment, but also with a sauna, showers and, preferably, a massage room. To open such a fitness center will require about 40 thousand dollars. Such establishments pay off within a year. After that, the profitability of the fitness center depends on the number of regular customers, the availability of additional services, as well as the pricing policy. Of course, not everyone is able to open a good club. The income of a small year is from 1 to 10 thousand dollars.

In conclusion

It should be noted that a fitness center is a popular and quite promising service for residents of not only large cities, but also small towns. Among the advantages of this type of activity, one should highlight the wide opportunities for the development of such a business, high and stable demand, low level of competition, and so on. The only drawback is the large initial capital required to open a fitness center and purchase equipment.

With a properly and competently drawn up business plan, profits will begin to flow in a few years. After some time, you can create a whole network of fitness centers. This will bring even more profit. In addition, you can expand an existing establishment. To do this, you can increase the list of additional services. Ideally, a fitness center should have a bar, an aerobics room, massage, manicure and pedicure, shaping, fitness, a solarium, a room for pregnant women and the disabled.

It is enough to register a sports center as an individual entrepreneur with the following codes OKVED: 93.04. - "Physical culture and recreational activities", 92.61. - "Activity of sports facilities", 92.62. – “Other activities in the field of sports”.

What documents are needed to open a gym? Permit from Rospozharnadzor (fire protection equipment is required), certificate from Rospotrebnadzor, production control program, contracts with ZhEK, waste disposal companies, air conditioner maintenance, etc.

room

Where is the best gym with treadmills? The most suitable places: in the city center, in a busy residential area, in a business center. The client prefers to visit the gym, the way to which takes no more than 15-20 minutes, so it is important to choose a visited place.

Few people want to go to a remote area after work. Winning points are near public transport stops and large shops. You can place a gym in the basement of a business center, on the first floor of an office building. An additional plus is the availability of parking in front of the building.

Planning, rent, repair

For a small establishment, you will need a room with a total area of ​​​​100 square meters. Of these, 10 sq. m - reception area, 20 sq. m - locker rooms and bathrooms with showers (male and female), 70 sq. m - the hall itself.

Renting space will cost about $2000-2300 per month, and repair, finishing, installation of communications - $3000.

Requirements for the premises

Instructions for equipping the gym are given in SNiP 2.08.02.89, SNiP 2.04.01-85, SNiP 2.04-05-91, SNiP 23-05-95, SNiP 11-12-77.

Primary requirements:

• Ceiling height from three meters to ensure air circulation. In addition, a supply and exhaust ventilation system is installed;
• Smooth and soft floor covering (for example, rubber, carpet);
• Special microclimate: temperature in the training room - 16-20 degrees (in locker rooms 23-25 ​​degrees), humidity - no more than 60%.

Gym equipment

A complete list of the most popular simulators:

1. Elliptical (two pieces) - $ 450-500. Good manufacturers: Carbon, Torneo, House Fit, Kettler;
2. Treadmills (two pcs.) - $ 800. Sportop, LifeGear, Oxygen;
3. Exercise bikes (2 pcs.) - $ 350. Dender, DFC, Tunturi, Carbon Fitness;
4. A simulator for pumping deltoid muscles with counterweights - $ 1200. TESCO-Sport, Hummer;
5. Power platform - $600. MV-Sport, Foreman;
6. Multifunctional fitness station (upper and lower traction, leg extension, butterfly, chest press, etc.) - $ 900-1000. InterAtletika, HouseFit, Diamond Fitness;
7. Swedish wall (3-4 pieces) - $ 150. Olymp City, Russ Sport;
8. Seated bench and bench press - $250. "Tesco Sport";
9. Barbell with "pancakes" and a stand (two pieces) - $ 250. Eleiko, Profi-Fit, Domyos, "Titan";
10. Five sets of dumbbells weighing 3-5 kg ​​- $ 40. Larsen, Action, Aerofit;
11. Expanders (5 pieces) - $ 150. Torneo, Bone Crusher, Iron Body, Everlast.

It is worth buying economy-class equipment or used simulators from quality manufacturers. The total cost is around $5,000. When buying used, you can save and spend up to $ 4,000.

Other equipment and furniture

The next thing you need to open a gym is to equip the locker rooms. You will need benches, two mirrors, hangers, metal modular lockers (Fitness Furniture, MetalCity) with a total cost of $ 700 (based on 40 visitors).

A male and female bathroom with two showers each will cost approximately $4,000. In the waiting area, you need a reception desk, a coffee table, a sofa, a cooler, office equipment (computer, printer). It's about $1000.

Staff

It is necessary to “staff” with experienced instructors and trainers, their competence is the key to a good flow of clients. Each coach needs a medical book and a certificate confirming the right to work as an instructor.

List of required employees(two shifts per week):

• Manager;
• Four instructors;
• Two administrators;
• Security guard,
• Accountant;
• Cleaning woman.

Monthly salary fund - $ 4500. Optimal work schedule: from 10.00 to 22.00 seven days a week.

Promotion

When calculating how much it costs to open a gym, be sure to budget for advertising costs. The best ways to advertise a sports center:

1. A bright sign, a banner on the windows, a pillar with a pointer near the entrance;
2. Distribution of leaflets near shopping centers, shops, markets near the club;
3. Buying space on a billboard or city light;
4. A commercial on radio or TV;
5. Advertising articles on the city website;
6. Own Internet resource with detailed prices, photos of the hall and instructors, information about promotions. The site should be optimized and use direct advertising in search engines. Duplicate the information in the club communities in social networks;
7. Hidden advertising in large city forums;
8. "Loud" opening with a show program, contests and season ticket raffles.

How to increase sales and stand out from competitors

This is a very popular business, you have to fight for every client, especially in a small town. Therefore, in addition to qualified trainers and good equipment, additional methods of stimulation are needed. Develop a discount program for the number of visits (for example, every third subscription is free), promotional offers (“bring a friend - get a 50% discount), personal training programs, etc.

Additional income can be earned, having equipped a small store of sports nutrition, clothing, video courses for effective training.

Costs and profits

Let's calculate whether it is profitable to open a gym. List of main costs:

• Paperwork - $ 150;
• Rent for three months in advance and repairs in the rented premises - $ 10,000;
• Equipment and furniture - $ 9500;
• Promotion and opening costs – $250.

Capital investment - $ 20,000. Fixed expenses - $ 7,000 (rent, salary, advertising, utility bills).

The average cost of a monthly gym membership is $34-35, a single visit is $7. With an attendance of 40-45 people per day, the institution earns $ 9,500, net profit - $ 2,500. Over time, income increases.

Having figured out how, proceed to prepare the premises, at the same time looking for good instructors and launching an advertising campaign.

Opening a gym is expensive, but with good planning, it could be profitable as early as the end of its third year. A well-designed gym business plan will help determine the costs and calculate its profitability.

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Services

When opening a gym from scratch, first of all, it is necessary to meet the needs of its future visitors.

Most people go to the gym for:

• cardio training;
• strength training.

Given that they come to the gym unprepared, it is necessary to provide the services of a qualified trainer who will draw up a training program.

If there is free space, you can open an additional gym, where you can organize classes:

• yoga;
• Pilates;
• dancing;
• fitness.

Relevance

The relevance of the business is determined by:

• desire to lead a healthy lifestyle;
• the need for a beautiful figure;
• lack of similar centers in residential areas;
• relatively quick payback of the business.

Advantages and disadvantages of opening a gym

Description and analysis of the market

Almost every major city has gyms. This is due to the needs of the population in taking care of themselves and their health.

1. Moscow. The fitness services market is highly developed and is in steady demand among the population.
2. Saint Petersburg. Here the market is quite developed, but the leadership still remains with the capital.
3. Million cities. The market is relatively underdeveloped, but is gaining momentum, there are opportunities to develop your own business.
4. Other cities of Russia. The market is very poorly developed or not developed at all.

According to the data of major sociological services, it is considered promising to open gyms in small towns. Provided that the market is not crowded with offers from competitors.

To date, large fitness networks are represented in the capital regions, but they are beginning to expand.

So, the regions went:

• X-FIT;
• Fitness area;
• Hammer;
• Fit Studio.

The target audience

As a rule, people go to the gym:

• from 15 to 50 years;
• women who want to lose weight;
• men who want to shape the figure;
• to maintain physical tone;
• office workers suffering from physical inactivity;
• those who want to strengthen the heart muscle (cardio training).

They choose a gym according to the principles:

• proximity to home;
• proximity to work.

Therefore, when calculating the target audience, the location of the fitness center is taken as the basis.

To calculate the audience, you need:

1. Determine the radius of action on the map. A dot is placed in the center of the proposed location and a radius of 2 km is outlined. There are potential visitors in houses and offices located in this segment.
2. Define competition. If there is a competitor's gym within your intended range, it is recommended that you select a different location. It is desirable to be farther from the competitor than the border on the map passes.
3. To study the need of the intended audience for the services of the gym. It is possible that this area has an open workout area, which is popular among residents and you can attract them to a paid gym only in winter.

Competitive advantages

Competitive advantages of the gym can be:

1. Flexible pricing policy. The gym can launch a wholesale sale of subscriptions for a year at the price of a monthly payment of 10 months. This move will increase the loyalty of regular visitors.
2. Flexible class schedule. A person is free to independently choose the schedule of classes (time, day). If he is limited only by the calendar month and the number of training sessions, he will be able to set his own schedule. This approach will appeal to those who want to control their workouts on their own. The coach is free to set the training time based on his schedule.
3. Possibility of replacement. You can attract additional visitors by allowing the replacement of one visitor with another. At the same time, the number of classes per month is limited, so walking every day with one subscription will not work.
4. Equipment. Most visitors will prefer to work on modern equipment.
5. Strong coach. Attracting a strong coach, preferably a media person, people will come to the gym who want to get to know him or participate in bodybuilding competitions.
6. Personal approach to lessons. The task of the coach is to motivate to do the right thing and to find a personal approach to each person. People are more willing to return to the gym with good motivation and interaction with the coach.

Advertising campaign

When compiling a business plan for a gym, it is necessary to provide for the costs of an advertising campaign.

• external;
• internal.

outdoor advertising

To get their attention, use:

• outdoor advertising;
• design of the facade of the gym;
• email distribution;
• distribution of brochures and flyers.

Internal advertising

Inside the hall you can place:

• motivational posters;
• leaflets;
• branded products;
• someone else's advertisement.

Step-by-step instructions for opening a gym

To open a gym, it is not necessary to contact specialized companies, just follow the instructions:

1. Make a business plan.
2. Create an opening schedule.
3. Make a financial plan.
4. Attract investments (bank, borrower, investor).
5. Decide on the form of ownership of the business (IP, Company).
6. Buy/rent premises.
7. Furnish the room.
8. Get approval from the inspection bodies (Rospotrebnadzor, fire protection, etc.).
9. Hire staff.
10. Launch an advertising campaign.
11. Open a gym.

Documentation

You can open your own gym in the status of an individual entrepreneur or a company (joint stock, limited liability).

Comparison/Name	IP	OOO
pros	simplified taxation system; simplified reporting system; the ability to work with small orders.	opportunity to work with large clients; the possibility of using VAT.
Minuses	it is impossible to conclude large contracts (over 100,000 rubles); restrictions on activities (it is necessary to select several OKVEDs to expand the list, which affects taxes).	the need to frequently submit reports to inspection bodies; the need to hire a full-time accountant; a more complex system of taxation and deductions to off-budget funds.
List of documents to open	an application indicating the data of the entrepreneur and the selected OKVED codes; photocopy of passport (full); check for payment of state duty; application for the transition to the simplified tax system in 3 copies (simplified taxation).	Before you need: open a current account; calculate and pay the authorized capital. The following are submitted to the tax office: application P11001; decision of the meeting of founders or one founder; 2 copies of the charter of the LLC; check for payment of state duty; document on registration of the name of the legal entity; a document confirming the legal address of the LLC; OKVED activity codes.

For the work of the gym, the codes of the All-Russian classifier of types of economic activity (OKVED) are suitable:

• 85.51 Individual lessons with trainers and teachers;
• 93.11. Activities of sports facilities;
• 93.13 Activities of fitness centers.

If necessary, you can choose one code, or you can choose all. The more codes, the higher the tax base. Often, entrepreneurs prefer to write an application for payment of 6% of income (simplified taxation).

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Also, to open a gym, you will need to conclude agreements with Rospotrebnadzor for servicing:

• air conditioners;
• fans;
• ZhEKa;
• recycling light bulbs.

Before opening, you will need to obtain permissions:

• at the fire department;
• in sanitary and epidemiological services;
• with the local property management authority.

Room and design

For the successful operation of the fitness center, a large room with an area of ​​​​at least 100 square meters is required. m. The best option is to buy. Renting such a room can be more expensive than purchasing it, especially considering the need for its equipment.

In addition to the main hall, the room should be equipped with:

• dressing room;
• shower cubicles;
• visitor area.

Often gyms also install:

• sauna;
• pool;
• sports bar.

Basic requirements for the premises:

• good ventilation;
• the ability to control the temperature (17-19 degrees in the hall, 21-26 in the locker room);
• air humidity 40-60%.

The premises for the hall must comply with the norms of SNiP:

• 2.04-05-91;
• 2.08.02.89;
• 11-12-77;
• 23-05-95;
• 2.04.01-85.

In addition to the technical requirements for the premises, they also have aesthetic requirements. The hall with simulators should be spacious and equipped with mirrors.

• receiving visitors;
• cardio training;
• strength training;
• fitness.

The reception or reception area should be equipped with an administrator's desk and a soft seating area for visitors to the hall.

Equipment and inventory

The success of the gym directly depends on the equipment installed in it. If the hall is equipped with old exercise equipment, it will be difficult to attract visitors who are willing to pay money.

For those who came to the gym for cardio training, you need to put:

• treadmill;
• exercise bike;
• stepper;
• elliptical trainer.

For strength exercises you will need:

• bars (minimum 3);
• squat racks;
• dumbbell complex (from 2 to 25 kg in increments of 1.5 kg);
• bench for bench press;
• press bench;
• inclined bench.

Also, visitors will need auxiliary equipment:

• deadlift belt;
• wrist bandages;
• weighting agents.

In addition, separate muscle simulators are purchased for the gym:

• press;
• biceps;
• triceps;
• back;
• chest.

Often put in the hall:

• Swedish wall;
• boxing bag.

For sports, you will additionally need to buy:

• fitness ball;
• fitness mats;
• mats;
• ropes;
• gymnastic tape;
• expanders.

You can save on the purchase of equipment if you purchase it from a bankrupt fitness club.

Staff

To ensure the operation of the gym, employees are needed:

• director;
• administrator;
• trainer;
• security guard;
• cleaning woman.

For coaches, it is necessary to provide for a rolling schedule, which will ensure the constant presence of one or two specialists in the hall. To reduce the cost of their salary, you can set a salary and a percentage of personal training. He will be motivated and will try to keep clients in the room. However, personal training should not be free.

According to the requirements of the legislation, the employees of the sports club must have:

• medical books;
• certificates and permits to teach fitness.

Financial plan

The financial plan for opening a gym includes the costs of:

• initial;
• regular.

How much does it cost to open a gym?

The cost of opening a gym is calculated based on the planned costs of its operation. In order to calculate how much the opening costs at the first stage, consider the option of buying a room. Renting may be impractical due to its high cost.

At the first stage, to open a gym, you will need to spend at least 7 million rubles on premises and equipment.

Cost item	Estimated prices in rubles	Source of funds
Purchase of premises	4 000 000	Own
Hall equipment	2 000 000	Borrowed
Changing room equipment	250 000	Borrowed
Shower equipment	150 000	Borrowed
Sports bar equipment	150 000	Borrowed
Reception area equipment	150 000	Borrowed
Renovation of premises	500 000	Own
Permits from regulatory authorities	50 000	Own
Advertising campaign	100 000	Own
Total	7 350 000	Own funds: 4,650,000 rubles Borrowed funds: 2,700,000 rubles

Recurring costs

Recurring costs include:

• employee salaries;
• public utilities;
• advertising.

Estimated monthly labor costs:

To reduce costs, the position of director can be retained.

Costs for utilities, security, purchase of goods for a sports bar:

Income

The fitness center is normally open on weekends and holidays, so staff are advised to have a staggered schedule.

To determine the profitability of a business, the following parameters are taken as a basis:

• the cost of a monthly subscription to the gym - 2000 rubles;
• the cost of a fitness subscription is 1500 rubles;
• gym visitors per month - 80;
• visitors to fitness classes per month - 40;
• one-hour subscription - 150 rubles;
• 30 such subscriptions are sold per month;
• the monthly revenue of the sports bar is 300,000 rubles.

Calendar plan

Risks and payback

The main risks of opening are the lack of customers. Therefore, before launching the simulator, it is important to assess the intended target audience and its ability to pay.

If we take the above financial parameters:

• the monthly profit of the hall is 159,500 rubles;
• the annual profit of the hall is 1,914,000 rubles.

With such a profit, it is possible to cover all initial expenses by the end of the third year. If the hall gains popularity - sooner.

How often do you visit the gym?

Photo gallery

Flyer Volume letters

opening a gym is an excellent option for starting a business. A healthy lifestyle is now in vogue, and more and more people are watching their bodies.

Before starting a project, it is worth marking the gyms of the city or region. This will help in working with the concept of your project. You need to find out the number of halls in the region, their level, prices, work schedule, etc. Any information may be important.

Video How to open a fitness club

Even if you focus on the minimum requirements for gyms, the amount should be very rather big. The lion's share of expenses falls on (at least 200 square meters) and the purchase of exercise equipment, pancakes, vultures, benches.

You also need to rubberize the floor and install mirrors. When drawing up a project, you need to take into account the cost of design, because it is a creative approach to design that will attract the attention of customers to your hall.

Not superfluous in the gym will be:

• shower cabins;
• air conditioners;
• bathrooms;
• medical office.

In short, before you start planning a project, you need to be sure that opening a gym will be affordable for you.

If there are no problems with start-up capital, then you can proceed to planning the future. The layout of the main halls, showers, bathrooms and other premises can be drawn up on your own, but it is still recommended to use the services of an experienced designer who will help plan the room.

You can study the numerous experience of other entrepreneurs who have created their own successful business with a franchise in the section of our website:

The most successful and informative case according to the editors of the Russtarup portal:

An interesting experience of creating a business under the franchising program is presented

The next stage is the purchase of simulators. It is easy to guess that this is the most important part of the whole project, since it is the quality of the equipment that affects the effectiveness of the training of visitors and can make them come back to you.

It would be nice to establish contacts with firms that sell simulators, but this is not so simple. Buying in the online store is also suitable.

Speaking of the necessary personnel, it is worth mentioning the need for several trainers with special education. In addition, you will need an administrator, an accountant and people at the reception.

Be sure to register with the city authorities and. A special license is needed if, in addition to exercising in the gym, you will also sell sports nutrition.

And will play an important role. There are a lot of gyms today, so you need to make sure that people pay attention to your offer.

It all depends on the available funds. You can limit yourself to flyers and leaflets, or you can rent several billboards. Remember that the business is seasonal, so discounts can be useful during the summer months.

Premium fitness club in the USA

How to write a business plan for a gym

Opening a gym is a rather profitable business, since such establishments are in incredible demand, and the contingent of clients is very diverse - from modest students to wealthy businessmen.

In addition, in order to start your own business in this area, you need to invest one-time funds, that is, there will be practically no large expenses in the future.

It will help you competently approach the issue of opening your own business, a ready-made business plan for a gym, which you can download on this page.

If you decide to open a gym, the business plan must include the criteria for choosing the location of the future sports facility, collecting the necessary documents, purchasing equipment, determining the pricing policy, the number of staff, working hours and other important aspects.

As for the location of the gym, it is advisable to rent a room in the city center or on the main streets of remote areas, where there are most potential customers.

It is very profitable to equip a sports facility in a large shopping center, because several thousand people pass there every day, who may be interested in such services.

Also important is the issue of purchasing sports equipment. The standard set of equipment includes dumbbells, weights, barbells, simulators for the press, arms, legs and back, a horizontal bar, as well as personal protective equipment: wristlets, gloves, belts, etc.

The equipment can be used both new and used, but it is very important that it be of high quality and durable.

You can’t do without hiring employees when opening a gym. The staff should include a manager, a cleaning lady and instructors.

Of course, the coaches are the most important in the team, because they will work with people and, accordingly, make a profit, therefore, young people of athletic build, who thoroughly know the operation of each simulator and are able to advise the client on any issue, should be preferred.

Expenditure

Of course, if you want to open a gym, the business plan must include all items of expenditure, which in general will determine the amount of capital investment.

The main points in this are:

• rent or purchase of premises over 100 m2 for a gym;
• initial cost and expenses for the further maintenance of sports equipment;
• communal payments;
• wages to employees;
• advertising costs;
• household and office expenses;
• security services, etc.

Revenue Forecast

Income from this business is not exorbitant, but regular. Revenue depends directly on the number of customers. The cost of a subscription ranges from several thousand.

So, if 25 people work out in your gym, then every month you will be able to receive about half a million, respectively, for the year your profit will be more than 5 million. Thus, the profitability of this business is very high, and investments can be recouped within 1-2 years.