Kiko Milano: everything you wanted to know about the new brand. About Kiko Milano

In most cases, Kiko Milano is associated with us exclusively with decorative cosmetics, meanwhile the brand has a fairly wide range of face and body skin care products, and after the brand began to actively develop the opening of its stores in our country, I think that the products stamps will attract more and more interest.
I managed to get acquainted with a number of products for the eyes in the form of a base for shadows and mascara, but today we will only talk about care.
Kiko Milano Silhouette Design Anti-Cellulite Body Cream
I’ll make a reservation right away that it looks like this cream was discontinued and therefore I bought it on sale, and it is no longer on the official website of the brand. Nevertheless, the product is very good and perhaps some updated replacement will be released.
A white high-quality tube with a cream in 150 ml, in general, is smaller than usual, but it seems to be a narrowly focused remedy. I don’t believe in cellulite creams, so I consider this product only as a cream for moisturizing the skin, it would be stupid to count on something else, and I’m already quite an adult girl for this.
Ingredients: Aqua, Isopropyl Myristate, Glyceril Stearate SE, Propanediol, Ethylhexyl Stearate, Caffeine, Dicaprylyl Carbonate, Fisetin, Raspberry Ketone, Sphacelaria Scoparia (Sphacelaria coparia Extract), Dipropylene Glycol, Phospholipids, Escin, Beta-Sitosterol, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Simmondsia Chinesis (Jojoba) Seed Oil, Tocopheryl Acetate, Myristyl Myristate, Sodium Polyacrylate, Parfum, Cetearyl Alcohol, Aluminum Starchoctenylsuccinate, Triticum Vulgare (Wheat) Germ Oil, Glycerin, Dicaprylyl Ether, Isopropyl Palmitate, Acrylates/Vinyl Isodecanoate Crosspolymer , Caprylyl Glycol, Silica Dimethyl Silylate, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Lanalool, Hexyl Cinnamal, Limonene, Citronellol, Coumarin, Sodium Hydroxide, BHT, Caprylhydroxamic Acid, Sodium Benzoate, Phenoxyethanol, Ethylhexylglycerin
The cream is of medium density, it is well removed from the tube, and at the end of use the tube itself is not deformed - very high quality plastic. The cream is very gentle and has a subtle and pleasant aroma, absolutely unobtrusive and quickly disappears from the skin of the body.
The cream spreads well on the skin of the body and is quickly absorbed. Despite the fact that there is only 150 ml of the product in the tube, it is very economical. The cream perfectly moisturizes the skin, even my hyper dry skin and is great as a winter care when the skin is most sensitive to temperature changes. At the same time, in the summer the cream will be quite appropriate and will not overload the skin with excessive moisture. A bonus is the pleasant scent. Unfortunately, the cream does not fight cellulite and excess weight))) But I can definitely say that excellent skin hydration plays an important role in its excellent appearance.
Score: 5
Testing period: 2 months
Price: 6.4 euros discounted

Kiko Milano Shine Refine Tonic Sebum Balancing Toner

The sebo-normalizing face tonic contains salicylic acid and is intended for combination and oily skin, which is not at all the same as mine, and I don’t buy tonics with alcohol content, but since this product came to me by accident, I couldn’t I didn't try it and it didn't disappoint me. But let's go in order.
Ingredients: Aqua, Alcohol Denat., Glycerin, Butylene Glycol, Niacinamide, BIS-PEG 18 Methyl Ether Dimethyl Silane, Hamamelis Virginiana Water, Phenoxyethanol, PPG-26-Buteth-26, Ethylhexylglycerin, PEG-40 Hydrogenated Castor Oil, Parfum, Caprylyl Glycol, Salicylic Acid, Disodium EDTA, Benzyl Alcohol, Lens Esculenta Seed Extract, Portulaca Oleracea Extract, BHT, Nicotiana Sylvestris Leaf Cell Culture, Dehydroacetic Acid.
Despite the content of salicylic acid and alcohol, the tonic dries the skin only slightly, there is not even a feeling of tightness after use. Of course, I don’t consider this remedy as the beginning of moisturizing the skin after cleansing, on the contrary, this tonic is a continuation of the skin cleansing stage and I used it only in the morning.
Tonic removes excess skin secretion and impurities, while not moisturizing the skin and does not soften it. More like a lotion for troubled skin, but less effective if you have a lot of breakouts or inflammation on your skin. Just in this case, the tonic dries inflammation well and they pass faster. Despite the fact that my skin is combination, but prone to dryness, this tonic did not cause redness on my skin (which the manufacturer generally warns about), and also did not dry out my already dry skin in some areas.
The consumption of the tonic is very economical, especially if you use it only for the needs of the skin.
Rating: 4-
Testing period: 3 months
Price: 1080 rubles.

Kiko Milano Pure Clean Eyes&Lips Two-Phase Waterproof Make up Remover

Two-phase make-up remover for eyes and lips in a standard plastic bottle of 125 ml. Suitable for all skin types and waterproof make-up removal.
Ingredients: Aqua, Isododecane, Hydrogenated Polydecene, Butylene Glycol, Sodium Chloride, Xylitol, Benzyl Alcohol, Prunus Amygdalus Dulcis Oil (Sweet Almond Oil), Hexylene Glycol, Glycerine, Ethylhexylglycerin, Disodium EDTA, Tetrasodium EDTA, Lactic Acid, Phenoxyethanol, Lysine, Sodium Hydroxide, Prunus Serrulata Flower Extract, Bioccharide GUM-1, Potassium Chloride, Magnesium Chloride, Sodium Citrate, Potassium Sorbate, Citric Acid, Zinc Chloride, CI 16035 (Red 40), CI 42090 (Blue 1)
The product removes waterproof makeup well, is soft enough and suitable for sensitive eyes. After make-up removal, the product is very easily washed off with running water, does not cause eye irritation and does not leave a film on the mucous membrane. In principle, this is quite a comfortable make-up remover for reasonable money. It also removes long-lasting lipsticks, especially matte ones.
The consumption is average, since the product has a rather wide opening for extracting liquid, therefore, more often than not, the product is extracted more than necessary.
Score: 5
Testing period: 2 months
Price: 630 rubles.

One of the most interesting products for me, in the care segment, these are face masks. Today, we can find many options for different masks, and the Kiko Milano brand has a lot of them in its care line, and for the first time I liked two - a moisturizing mask and a lifting mask for skin radiance.

Kiko Milano Bright Lift Mask Intensive Lifting Effect Mask

A lifting mask with marine collagen is designed to rejuvenate the skin and eliminate signs of fatigue.
The manufacturer recommends applying the mask to dry, clean skin for 10-15 minutes, then rinse with water.
Ingredients: Aqua, PVP, Glycerin, Cetearyl Alcohol, Hydroxyethylcellulose, Kaolin, Pentaerythrityl Tetraisostearate, Ceteareth-20, Phenoxyethanol, Lactic Acid, Hydroxypropyl Guar, Caprylyl Glycol, Sodium Polyacrylate, Ethylhexylglycerin, hexylene Glycol, Ascorbyl Tetraisopalmitate, Parfum, Silica Dimethyl Silylate, Pentylene Glycol, Butylene Glycol, Sodium Chondroitin Sulfate, Atelocollagen, Citronellol, Limonene, CI 77947 (Zinc Oxide), CI 77891 (Titanium Dioxide).
The mask is applied in a thin layer on clean skin and spreads well over the skin due to its light creamy consistency. In 10-15 minutes, it is not completely absorbed into the skin, while it does not dry out and does not irritate the skin, there is no feeling of tightness or any other discomfort on the skin.
After application, the tone of the face is homogeneous, let's say a slight lifting effect is noticeable, but it is very short and literally the next morning you will not notice it. Black dots brighten a little as well as from the action of most masks, and not only cleansing ones. There were no other effects noted with the mask. Momentary fresh complexion without cumulative effect.
Score: 3
Testing period: 3 months
Price: 900 rubles

Kiko Milano Hydra Pro Mask Moisturizing Intensive Mask

Kiko's standard moisturizing mask in a high-quality pink tube (we noticed that most moisturizing masks have gentle light shades?) and with a creamy texture.
Ingredients: aqua (water/eau), glycerin, glyceryl stearate, caprylic/capric triglyceride, butyrospermum parkii butter (butyrospermum parkii (shea) butter), cetearyl alcohol, peg-100 stearate, aluminum starch octenylsuccinate, trehalose, prunus armeniaca kernel oil ( prunus armeniaca (apricot) kernel oil), phenoxyethanol, hydroxyethylcellulose, potassium pca, caprylyl glycol, pvp, tocopheryl acetate, butylene glycol, ethylhexylglycerin, hexylene glycol, retinyl palmitate, sodium hyaluronate, parfum (fragrance), opuntia ficus-indica stem extract, sodium hydroxide, lactic acid, limonene, tocopherol, potassium sorbate, citronellol, ammonium c6-16 perfluoroalkylethyl phosphate, ci 77491 (iron oxides), ci 77891 (titanium dioxide)
The mask is applied in a thin layer on the face for 10 minutes, then it should be washed off with water. Some people like to leave moisturizing masks on all night, but most often this method does not suit me personally and this mask is no exception. If you keep it longer than the prescribed period, then my skin starts to itch and I want to quickly wash off the mask, so I use it strictly up to 10 minutes.
The mask moisturizes the skin moderately, I would even say that more moisture gives a good moisturizer. After application, the skin is soft, the complexion is more even and that's it. The next morning, you won’t even remember that you used a moisturizing face mask - the effect is too short-lived. As you understand, there is no cumulative effect, so the product is, as it were, for a single use and is more suitable for use after a cleansing mask. At the same time, the mask does not irritate the skin, does not clog pores and does not provoke rashes. An average option.
Score: 3
Testing period: 3 months
Price: 810 rubles.

Kiko Milano Skin Trainer Youth-Generating Serum

And finally, let's move on to the hit of the brand - Skin Trainer face serum. Who just does not praise her, as well as the entire "red" line of Kiko.
I have an old version of the serum, now the bottle has been updated and I hope they have made it more convenient, since this something with a pipette is an absolutely inconvenient format.

Ingredients: aqua (water/eau), glycerin, polymethyl methacrylate, trimethylsiloxyphenyl dimethicone, dimethicone, aluminum starch octenylsuccinate, butyrospermum parkii butter (butyrospermum parkii (shea) butter), pentaerythrityl tetraethylhexanoate, potassium cetyl phosphate, xylitol, acrylates copolymer, ammonium acryloyldimethyltaurate/ vp copolymer, ascorbyl tetraisopalmitate, butylene glycol, capryloyl glycine, caprylyl glycol, creatine, dimethicone crosspolymer, disodium edta, helianthus annuus seed oil (helianthus annuus (sunflower) seed oil), hydrolyzed hyaluronic acid, hydrolyzed sesame protein pg-propyl methylsilanediol, lactobionic acid, lycium barbarum fruit extract, o-cymen-5-ol, parfum (fragrance), pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, phenoxyethanol, potassium sorbate, resveratrol, sodium benzoate, sodium dehydroacetate, sodium polyacrylate, sodium polystyrene sulfonate, sorghum bicolor stalk juice, stearic acid, vp/polycarbamyl polyglycol ester, ci 14700 (re d 4), ci 19140 (yellow 5)
Serum in consistency - something in between whey and liquid cream pale yellow. It is very problematic to extract it with a pipette, since inside the bottle the pipette passes through the tube and collects the serum from the bottom of the bottle. Firstly, it is not clear how much money is left inside, and secondly, you can not extract anything at all the first time. So for the packaging is a clear minus.
Now let's move on to the content. The serum has a pleasant and unobtrusive aroma and for a single use you need a couple of drops of the product, the main thing is to extract them))))
The serum spreads well on the skin and absorbs quickly. After application, the skin is soft and perfectly moisturized, so I share the general enthusiasm for using this product. I used this product at night and my skin was perfectly hydrated in the morning.
The product is more effective after using cleansing masks, the skin is homogeneous and glows. Excellent nutrition and hydration. Moreover, I used this serum solo without cream and it is more than enough for excellent skin hydration. All the same, it is not for nothing that she is so praised all over the world.
The serum does not clog pores, does not provoke rashes and does not irritate the skin with microdamages. yes we have chemical composition and all that, but it worked great for me, so it's quite possible that someday I'll repeat it.
Score: 5
Testing period: 3 months
Price: 2440 rubles.

Discounts on cosmetics, quick clearance, salary on time, albeit small

Everything that is written here is pure truth and not "envious competitors" wrote, but employees like me. All that they promise you, that they will almost send you to Italy and take into account all your wishes, is an empty ring. Do you think you will be a makeup artist? Or at least the seller? You will rub everything with acetone from morning to night, and no one cares that your nails fall off from it or your head is spinning ...

08.09.17 13:49 Moscow cityTina,

50% discount on all cosmetics :)

No no and one more time no!! I read the reviews - I realized that I was not the only one, and that I should have read them earlier ... (((I higher education, extensive experience in different areas(about 8 years), but after training as a makeup artist, she decided to plunge into the beauty sphere with her head! And this is how it turned out for me :) HR Victoria really has a crown on her head (like all people in the office). But you have to give her credit...

18.07.17 11:57 Moscow cityAnonymous

To my great happiness, I worked in this place for a short time and escaped from there. At the interview, there were only promises, they said that they were recruiting makeup artists, that the salary was above 35, that there was a quick career growth, and as a result, spoiled employment history with the inscribed position "seller-cashier". When I arrived at the store, I was horrified! There is no disinfection, plain water is poured into the bottle, supposedly it is a disinfectant, ...

27.05.17 04:11 Moscow cityAnonymous

missing

This review was written by me immediately after leaving the company (six months ago), but I still live in the notes of the phone. It's time to copy-paste iiiiii... enjoy reading! :) This is the worst place I've ever worked, and most importantly, made me want to write a review about it. Let's start with a beautiful office. Eichar Victoria will convince you at the interview that you are a great find...

28.04.17 00:56 Moscow cityAnonymous

Only an amazing team, which the "wonderful" office simply ruined.

I do not even know where to start; I think, nevertheless, from the fact that if there were an assessment of the work of this company below "0" - it would fly straight into their hands with deafening applause. Firstly, instead of minding their own business, the office goes around and takes pictures of working employees right behind them, and then mockingly writes messages about how “bad and ...

26.04.17 09:20 Moscow cityAnonymous

Product discount.

Directors holding best stores recruited by acquaintance, the shooting gallery has been friends with them for more than one year, therefore, even for a failure in terms of the store, it pays bonuses and turns a blind eye to all the jambs. They came from clothes, they want to transfer the standards of working with rags to cosmetics. Plans are too high, cosmetics are not worth the money, cause allergies. The attitude of HR and shooting gallery is like a piece of * ram, you work a lot and go out to ...

14.12.16 10:40 Moscow cityAnonymous

Great team (or lucky with the store), good cosmetics, career prospects

They cheated at the interview: almost tearfully promised a salary of 30 thousand minimum, in fact - for three months they received exactly half as much. Unprofessional guidance is a nightmare! The system administrator cannot solve a single problem, no one knows anything and does not want to do anything. But how to blame the sellers and senior cashiers - they do it masterfully, despite the fact that no one teaches anyone, ...

23.11.16 17:12 Moscow cityAnonymous

good cosmetics

This is the worst service company ever. Irresponsible people work who do not care about the company's reputation or customers at all. Accepting an order and withdrawing payment is easy, and placing an order is already a big problem. And after a lot of wasted time talking with those who are sitting on the phone and calling the bank, bringing an order is even a big problem ... in general, a swamp ....

On June 17, the first Kiko Milano store in Russia opens in Moscow. We spoke with CEO brands by Jan Heere and creative director Andrea Pesce about how Kiko manages to be Zara in the world of beauty, and what we can expect from them in the future.
IN next year Kiko Milano is 20 years old. It has more than 800 stores in its background, online sales in 35 countries and an impressive range of about 1,500 decorative cosmetics, accessories and skin care products. Tomorrow, June 17, the first Kiko Milano store opens in Moscow, in the shopping center " Okhotny Ryad» (which we talked about, perhaps :)).

Glacial Light Soft Sifter Foundation Kiko

Jan Heere and Andrea Pesce flew to Moscow for the opening - and we caught them to get to know everything first hand.

About Kiko Milano

Why Kiko?

Andrea: It's a secret, but try asking Stefano (ed. note: Stefano Percassi - founder of the brand)? Kiko is pronounced the same in all languages, and there is something Japanese about the word. And people associate Japan with professionalism.

Jan: It looks like Andrea and I will be in trouble, but we'll tell you -) Stefano created the company when he was 20 years old, traveled half the world in search of a name - simple, memorable. And I found a Japanese woman in a bar in Manhattan -)) Fortunately, her name was Kiko, and not, for example, Amaterasu.

- How did Kiko start, what was the first remedy?

Jan: There were several. We started with a line of basic products - shadows, lipsticks, foundations - with a large palette. Our first store in Milan was very small, and our task was to fit the entire range there.

— What segment do you consider yourself to be: mass market, professional, middle?

Andrea: We make funds for every day with professional quality and for reasonable money.

Jan: Mass market, definitely.

— Asian and American cosmetics have their own style and philosophy. What is the point of Italian?

Andrea: Although the main trendsetters in cosmetics are Korea and the US West Coast, everyone goes to Italy for quality.

Jan: The ability to handle color. You will always recognize an Italian at the airport. Whether by a colorful jacket, shoes, haircut. It has this, you know, touch of Italia. Kiko is just as catchy.

- You have a huge assortment, more than 1500 items - how many people are involved in their creation?

Andrea: About 100 people, but we have created a system for when new ideas come from store employees - they communicate with customers and feel their desires and needs. Now we have about 800 stores, by the end of the year another 200 will open. So it will be difficult to count all of them)

Andrea Pesce and Lena Korenkova

About hits

— What means have made the brand recognizable?

Andrea: Eye shadow and nail polish.

- What do you consider the most commercially successful tool?

Andrea: Mascara and the new Skin Trainer skin care line. She had the effect of an exploding bomb!

- What tool are you proud of as the most revolutionary and / or the best of what is on the market?

Andrea: First, all the same care Skin Trainer. The serum is especially good - it suits the skin of any age, restores, moisturizes and gives the cells the necessary energy. Secondly, "tops" for eyelashes Top Coat Mascara. They need to be applied over mascara to enhance volume, curl, separation of eyelashes. Before us, no one had such. Third - CC-cream Cushion System. We were the first in Europe to make a cushion.

Who do you dream of collaborating with?

Andrea: With industrial designer Ross Lovegrove - already done (ed. note: Kiko Ross Lovegrove will be presented tomorrow at Okhotny Ryad).

What matters to us is not a big name, but an idea. A student blogger instead of a fashion designer is quite real. I can say for sure that we will not deal with those who offer - but let's do it like someone else, and it was cool. Thank you, but we want our own way.

Kiko Ross Lovegrove Collection

About prices and competition

— How do you make such high-quality cosmetics at such ridiculous prices? Usually manufacturers save on pigments, use a large shimmer. What is your secret?

Andrea: We make a small margin to the cost, but uncompromising in quality. Today you came to the store, bought shadows, you liked them. Tomorrow you will come for others. The day after tomorrow - try lipstick and so on. If you don't produce the perfect remedy - not good, but perfect - get ready to bury your business.

Jan: Raw materials must be of high quality. As for the price, we will always make sure that it is right in the end, the volumes allow us to do this. Somewhere we can give up and profit. We work with the best suppliers, and they appreciate that we give them the opportunity to develop, be creative, introduce new technologies with our support (and then offer them to other cosmetic companies).

- But you also arrange sales, special offers "five for the price of three"? How, it's almost Giorgio Armani at the prices of L'oreal Paris?

Andrea: Yes, because we sell cosmetics in own stores and we do not work with intermediaries.

Why did you start making facials? Decorative cosmetics can be inexpensive, but creams are doubtful?

Andrea: Firstly, I would not say that the price is low. Still, she is reasonable. Secondly, beautiful makeup begins with well-groomed skin. Realizing this, we have been preparing for the launch for more than three years and have created effective tools.

Jan: We want people to say yes, we trust Kiko to take care of our skin. Therefore, we worked on new products for a long time (they turned out even better than expected) and, by the way, brought them to Moscow.

- Who do you think is your competitor - both in Russia and in the whole world?

Jan: Everything. I'm not sure Chanel or YSL are very happy with us. We know that MAC and Inglot are watching us attentively, in some ways they are even copying us. But it means we are working in the right direction. Many want to do what Zara does, but there is only one Zara. I can proudly say there is only one Kiko.

About comments on the Internet

Do you listen to reviews on the Internet? I wrote: “Unsuccessful packaging” or “I wish it was the same, but in burgundy color” - correct it? Add?

Andrea: Of course! Most often, reviews voice ideas that are already in development. Although it happens, buyers cannot find a common language with an unusual tool, because they do not know how to use it. Then we come up with ways to talk about it.

Jan: What color do you want? Let's add! Now it takes longer than we would like, the industry is clumsy. A dress can be sewn in three days, lipstick - an eternity. But we are working on it.

— Have you felt the changes with the advent of Instagram, bloggers and digital in general? Someone said: “cool lipstick!”, And she immediately became wildly popular?

Andrea: Yes, we see it in sales results. As a result, the girls have become more aware of trends and cosmetics, and when they come to the store, they already know what they want.

About Russia and plans for the future

— You are very popular in Russia. Why didn't you open earlier? We have been waiting for you for a long time.

Andrea: We wanted to come right away - and seriously. We have global plans: in Moscow alone, to open not one trial store, but 20 stores by the end of the year. It took time and serious preparation.

Jan: We want to paint Russia! I love Russia, Stefano too. Russian women are interested in fashion, cosmetics, travel, actively use gadgets. It is the most reactive country in terms of e-commerce, one of the most desirable markets, no matter what level the economy is at.

- Will we have all shades and the whole range?

Andrea: Absolutely! Of course, not everything will fit in small stores, but the flagships will have all the means and shades. In the future, we plan to release a special edition for certain countries, including Russia.

— Do you plan to open in other Russian cities?

Jan: Yes. From next year. This year plans include 20 stores in Moscow.

- A little?

Jan: Not much. Moscow is a whole country. I lived here for a while and I can say for sure: the traffic jam at the traffic lights on Tverskaya is bigger than traffic jams in all of Milan. We want Kiko stores to be within walking distance - on the way to work, in big stores, on the central streets and near the metro.

— What means, in your opinion, will be especially popular here?

Andrea: Russian women are well versed in cosmetics. There are countries where girls need to be explained how to use it, why it is needed - but not here. I think eyebrow products and facial foundations would work well here.

- What can we expect in the near future?

Andrea: New beautiful collaborations, an expanded line of foundation shades (30 dark and light - already in September).

And next year, Kiko is preparing a big launch for Generation Z. We are talking about buyers who are under 18. They perceive beauty differently and see makeup not as a way of decoration, but as a means of self-expression: bright colors, unusual ways of applying. This is interesting, and we have something to offer them.

Blitz Poll

Kiko vs. MAC: They cater to makeup artists, we cater to casual shoppers.
Kiko vs. Nars: Concept brand. We have a much larger range.
Kiko vs. Inglot: We are more about fashion and limited collections.
Kiko vs. All: Kiko is the only brand that doesn't have a clearly defined customer image in its head. All countries, all ages, requests.

Jan Heere

Answered in one word - The Best :)

5 facts about Kiko Milano that you may not have known:

• The father of Stefano Percassi, creator of Kiko Milano, once opened the first Benetton store in Russia.
• Every year the brand releases about 400 new shades of products. Every month (and sometimes every week) is something new.
• Now the company is working on the 2018 collections, but according to Andrea Pesce, they are always ready to make changes, which is called “from the wheels”. In two years, fashion can turn in an unexpected direction.
• In foreign stores, you can use the Kiko Milano beauty app: it suggests suitable colors for different eye shades, creates face charts that can be printed, and much more. In Russia - in the near future.
• In the near future, Kiko Milano plans to open an online store that will deliver funds to anywhere in Russia.

It seems that cosmetic middle-markets like NYX and Inglot have another competitor: the first full-fledged store of the Italian brand Kiko Milano has opened in Moscow. Previously, it was necessary to bring inexpensive and resistant nail polishes, makeup brushes and sponges from Europe: the brand's stores are located in most major cities from Barcelona or Kiko's own homeland - Milan to Warsaw, Zurich and Budapest.

As usual, everything was brought to Moscow at once: a full line of decorative cosmetics, nail polishes and related accessories like sponges, brushes and nail files, skin care products, as well as several limited editions. In order not to get confused in all the variety of freshly arrived funds, we asked the beauty blogger Ani Sargsyan, the host of the telegram channel about cosmetics with the laconic name Kosmetos, to make a list of priority purchases.

ani sargsyan

Kiko Milano is one of the most famous brands of Italian cosmetics. The reason for the popularity is simple: the company always follows trends and at the same time maintains fairly affordable prices. high quality products. It will not be easy to choose only a few products from the entire wide range, but it is best to start your acquaintance with Kiko Milano with these products.

Cream Crush Lasting Color Eyeshadow and Water Eyeshadow

Face 105 and Face 106 brushes

Blooming Glow Revitalizing Face Serum

Highlighter Radiant Touch Creamy Stick

Invisible Lip Liner

Cream Crush Lasting Color Eyeshadow and Water Eyeshadow

from 800 rubles

Cream shadows Сream Сrush can easily replace the famous Giorgio Armani Eyes To Kill - in fact, this is their closest analogue. The same with Water Eyeshadow, which can be applied both dry and wet, pre-moistening the brush with water or setting spray. It is impossible not to notice that they are very similar to the Nars Dual-Intensity shadows. Absolutely the same texture and durability plus a rich range of colors. I won't even mention the price difference.

Face 105 and Face 106 brushes

from 1,000 rubles

I could not ignore the line of brushes, because in Russia, in principle, there is almost no cheaper alternative in this category, and few people can afford Hakuhodo, beloved by Krygina, especially now. Fluffy brush number 106 is great for bronzer or light contouring (in 2016 it's called non-touring).
And the 105 brush is the perfect shape for foundation. By the way, unlike the sponge, the brush eats up many times less foundation.

Blooming Glow Revitalizing Face Serum

1 500 rubles

One of the brand's most famous and beloved products is the Blooming Glow serum with vitamins A and E. After it, the skin is moisturized and glows. Serum can also be used as a primer. It may be a little heavy for oily skin, but I just use two drops less.

Highlighter Radiant Touch Creamy Stick

from 800 rubles

2016 is the year of highlighters. And thank God, because finally we are not afraid to use them and do not consider them to be something optional. This creamy highlighter stick is perfect for summer. There is simply nothing easier to use!

Invisible Lip Liner

500 rubles

Great tool to extend the durability of lipstick. I apply it not only on the contour, but completely shade the lips with it - the surface is smoother and prepared for lipstick. A very handy item for anyone who often uses lipsticks ranging from nude to scarlet. The primer is colorless and does not change the color of the lipstick in any way.

Founded in 1997 in Italy, KIKO MILANO has changed traditional cosmetic standards around the world. Today, KIKO has more than 1,000 stores in 20 countries, as well as online stores in 35 countries, and offers a wide range of more than 1,600 high-quality products, including color cosmetics, accessories and the latest tools for skin care.

"Beauty belongs to everyone, and we choose life in color" - this is the main idea of ​​KIKO MILANO.

INNOVATION IN TEXTURE AND COLOR

Drawing inspiration from the atmosphere and tradition of Milan, the world's cradle of art, fashion and design, KIKO captures the latest trends and communicates them to women all over the world, skillfully combining quality and creativity - authentic Italian flair - with global ideas and solutions. The KIKO universe is a stage where new images and bold ideas find their embodiment.
KIKO transforms global trends into affordable products that meet the needs and desires of modern women.

HIGH QUALITY

High quality and safety, combined with creativity, impeccable taste and attention to detail - this is what KIKO MILANO stands out for.
About 97% of decorative cosmetics and face and body skin care products are produced in Europe, as well as in the USA, Korea and Japan. Each tool is the result of long-term research and development by a team of professionals. All cosmetics produced by the brand are dermatologically tested by independent laboratories for KIKO safety certification.
The quality control of each product and ingredient meets stringent legal requirements, including animal testing regulations. The company imposes even more stringent requirements on its products: KIKO has compiled a “black list” of cosmetic components that are allowed in various countries, but the use of which the brand considers unacceptable.

SEE YOU AT KIKO

Visit KIKO MILANO stores and share your ideas with make-up artists and beauticians, try many new shades and products, try on new looks and find an effective care system according to your skin.
KIKO MILANO stores will give you not only the joy of shopping, but also real pleasure and good mood.