How to build a gym. How to open your own gym from scratch

In this material:

The fitness services market today can be called quite developed, but not yet oversaturated, so many are interested in how to open a gym. If a businessman has a desire to open his own gym, it is best to look at economy class establishments, as they are in demand in absolutely any locality. Moreover, even if the idea fails, it will not be a disaster.

Room selection

To deal with this issue, it is necessary first of all to take into account the number of rooms that will be provided in this fitness club. For a medium-sized gym, several rooms are enough, with a total area of ​​​​150 m². In such a room, you can mark out several halls with exercise equipment, locker rooms, showers, an administrator's room and a utility room. Approximately 2/3 of the total m² will be directly occupied by the gym. It is better if there are 2 of them, that is, one for women and the other for men.

The location of the room can be almost anything. Of course, renting a building on the very outskirts of the city is not worth it, as this will negatively affect attendance. For an economy-class sports institution, it is worth taking a closer look at large sleeping areas.

Opening hours and division of halls

A lot depends on the right time for the gym. You need to understand that not everyone has the opportunity to come to training in the daytime, and some like to spend their leisure time in the gym in the morning. And yet, most of the visitors to the fitness club are in the evenings and weekends.

Experts say that for the gym, you can limit yourself to working hours from 9 am to 9 pm. However, it is possible to extend the operating time of the "rocking chair" up to 22 hours. This will make it possible for people who work late into the hall to visit.

Recently, separate gyms with halls for men and women have become increasingly popular. This allows the fair sex to feel more free and confident during class.

If there is no opportunity to equip 2 separate rooms for classes at once, you can simply place the most popular simulators for one sex or another on opposite sides of the room. As for the locker rooms and showers, they, of course, should be separate.

How to choose trainers?

When deciding how to open a gym, the most important thing is the choice of equipment for classes. In order for the “rocking chair” to be popular, it is necessary to provide customers with a full range of exercise equipment for every taste.

Considering that in this case we are talking about an economy class institution, you can reduce costs and purchase simulators from the middle price category. However, all equipment must be of high quality in order to exclude injuries among customers. Experienced businessmen recommend paying attention to used simulators. If you find options in good condition, costs can be significantly reduced. For example, in the secondary market you can buy treadmills for 15 thousand each, exercise bikes and power complexes for 12 thousand, as well as very cheap wall bars from good manufacturers.

If the simulators have been used for some time, but have not lost their appearance and functionality, you can buy them for half the price than in a store. It is better to search for goods on specialized sales sites.

How much can you earn at the gym?

The fitness club business idea provides for careful calculations of not only financial investments, but also profits, which will allow you to determine the potential of the idea in advance.

For a gym, the main profit comes from customer revenue. Thus, the greater the number of visitors, the higher the income will be.

For example, the capacity of 2 gyms of 30 m² is ten people. It can be assumed that an economy class gym will cost 150 rubles per hour. The facility will operate year-round and seven days a week. However, for about 2 weeks a year, a business (gym) will not be able to make a profit, since a festive downtime is inevitable. Given these data, you can calculate the approximate annual revenue from a fitness club. With the full capacity of the hall for 12 hours a day, the business will bring more than 12.5 million rubles a year.

Of course, it is unlikely to achieve such a result in reality, since it is very difficult to achieve absolute attendance. However, with good service and the level of marketing, you can reach an indicator of 80% occupancy of the hall. This is also an impressive figure, which allows you to earn about 10 million annually.

What will you need to spend on in the beginning?

Initial capital costs are an important factor for many businessmen. Opening a gym will require the purchase of exercise equipment, furniture for the administrator and director, office and computer equipment, lockers for the locker room, equipment for the shower and bathroom, furniture and a TV for the waiting room. If the fitness club is additionally equipped with a medical office and a massage parlor, the initial investment will be much higher. The average cost in this case will be about 600 thousand rubles.

In addition, at the first stage, certain cash costs will be needed, which will be used to rent the hall, issue all kinds of papers and permits, and the first salaries for employees.

As for the workers, there should be several of them in the gym. The presence of at least one instructor in each hall is mandatory. In addition, shift administrators, security guards, cleaners and an accountant will be needed. Each entrepreneur sets the level of wages for personnel independently, but on average it ranges from 10 to 40 thousand rubles, depending on the position.

We must not forget about advertising. Attendance at the fitness club in the early stages directly depends on investments in this area. Advertising can be in the form of handing out flyers or commercials on local radio. Do not ignore outdoor advertising, which should be illuminated at night.

Documents for opening a gym

Special permits and licenses for the operation of the gym are not required, it is enough to obtain documents from the SES and the fire inspectorate.

An entrepreneur who is going to open his own fitness club must first go through the registration procedure with the tax authority. For the gym, the simplest and most convenient option, namely IP, is perfect. It is much easier for an individual businessman to conduct his business and pay taxes. In this case, you can even refuse an accountant, since the entrepreneur himself can carry out all the calculations.

Gyms as a business are a good option for investing money. The payback of the business is excellent and even with average attendance it will not exceed one year. If you approach the opening of your fitness club responsibly, you can make good profits from the very first month of the institution's operation. Given that sports are becoming more and more popular in our time, the growth of those who want to spend time in the “rocking chair” will be stable.

no matter Auto Bijouterie and accessories Hotels Children's franchises Home business Online stores IT and Internet Cafes and restaurants Inexpensive franchises Shoes Training and education Clothing Recreation and entertainment Catering Gifts Manufacturing Miscellaneous Retailing Sports, health and beauty Construction Home goods Health products Services for business (b2b) Public services Financial services

	Investments: from 1,500,000 rubles. Brosko clubs are a territory without complexes and only for women. These are small and cozy clubs where women can enjoy fitness without thinking about how they look and what impression they make. This is a unique atmosphere of home comfort, friendly staff, unique fitness programs and interesting events. Brosko's calling card is a unique circuit training "Half an hour ...
	Investments: Investments from 460,000 rubles. Polyglots is a federal network of Children's Language Centers where children from 1 to 12 years old study foreign languages. The methodological center of the company has developed a unique program, thanks to which children begin to speak and think in a foreign language. We care about the comprehensive development of our little Polyglots, and offer additional classes in mathematics, creativity, literature, natural sciences, ...
	Investments: Investments 70,000 - 900,000 ₽
	Investments: Investments 1 200 000 - 1 750 000 ₽ The concept coffee shop People like U was founded in 2017 by a couple of young, but very ambitious and creative entrepreneurs. The culture of coffee consumption, and the coffee market as a whole, is growing inexorably, but it is no secret to anyone that, in addition to the unconditional quality of the product offered, there is a philosophy behind any great brand. Creating our brand, we wanted to be radically different from everyone, ...
	Investments: Investments 1 300 000 ₽ OWN BUSINESS WITH A UNIQUE SPA PROCEDURE Open a float studio under the Grand Float franchise investments - from 350,000 rubles / month. profit - from 11 months. ROI 5 BENEFITS OF FLOATING BUSINESS: 1. Unique business idea Many guests visit the float studio,…
	Investments: Investments 2 500 000 - 11 000 000 ₽ "Helena Malysheva Medical Center" is a new project to create a network of medical centers of the well-known TV presenter, professor, doctor - Elena Vasilievna Malysheva. After returning to the screens of the Health program in 1997, Elena Malysheva became the host and ideologist of this program. Elena Vasilievna Malysheva defended her doctoral dissertation in medicine in 2007 on the topic “Reprogramming of cellular responses of macrophages: a new…
	Investments: Investments 150,000 - 400,000 ₽ The Championika franchise became the No1 franchise among children's franchises in 2017 and entered the top 10 of all Russian franchises according to the largest franchise portal in Russia, BBoss. The champion became the winner of the Sport and Russia award as the Best Franchise in Children's Sports. We work in one of the most popular and interesting segments - the physical development of children ...
	Investments: Investments 1,500,000 - 4,500,000 rubles. NEWFIT is a network of personal EMS training studios powered by the unique Wav-e wireless EMS trainer, which has no analogues in the world. Our team has more than 10 years of experience with franchise networks on both sides of the process, and we know what is important and what each partner needs. The NEWFIT studio network is a fast-growing federal-level business - in 6… Investments: Investments 230,000 - 265,000 rubles. WENDLIGHT was founded in 2012. We launched the production of vending machines for the preparation and sale of oxygen cocktails "Oxyvend". More than 100 partners throughout Russia and neighboring countries have become our customers. We offer a novelty in the vending market and a well-established business model of the vending business. The main idea of ​​the project is business for health. Where sports, health, children, ...
	Investments: Investments 330,000 - 1,200,000 rubles. The business is customer oriented. The market has become a Deli, and the Deli has become a Supermarket. But inside the supermarket, the consumer still has a question: WHAT AND HOW TO COOK? WE HAVE A SOLUTION! KITCHEN - a service of ready-made food sets with recipes. The client receives selected products: cleaned, washed, in the right grams, complete with a photo recipe from the chef. No additional cost, no…
	Investments: Investments from 2,400,000 rubles. S&I Fitness (stands for Sports and Innovation) was founded after a deep study of similar companies in Spain and other European countries. EMS training is a new word in fitness, rehabilitation and recovery. The company opens, as well as its own studios in St. Petersburg, where it hones the skill and depth of the issue of managing this business, and transmits this…

* Calculations use average data for Russia

450 000 ₽

Minimum starting capital

10-15 %

Profitability

9-12 months

Payback

250 00 ₽

Inventory costs

In this article, we will consider all the nuances of organizing and running such a profitable business as your own gym. In addition, you will learn about a fundamentally new online format for the work of trainers-instructors.

Although this business idea is not at all new, it does not lose its relevance to this day. Moreover, the demand for the services of gyms, dance schools, fitness centers and yoga studios is increasing every year. A beautiful body and keeping yourself in good shape has been important for people at all times. But the modern lifestyle, which involves a largely sedentary lifestyle and junk food with snacks on the go, clearly does not contribute to the achievement of the cherished goal of most men and women.

Professional kit for creating business ideas

trending product 2019..

Sport is not just a way to entertain yourself in your free time with health benefits. For many young (mostly) people, it becomes a way to get the desired figure and, no less important, to keep it. Of course, there are always people who are overweight (even if it is a couple of kilograms), who are embarrassed to undress on the beach or are afraid to look at themselves in the mirror, but they never play sports, preferring to exhaust themselves with countless diets or swallow harmful pills. . The effect of restricting food or taking various means, if any, is temporary. In addition, with this mode, with patience, you can lose weight to the cherished figure, but the appearance of the body will leave much to be desired - the absence of muscles gives the effect of "bones and skin." Muscles can be pumped up only with the help of regular training.

Profitability of opening a gym

What are the advantages of gyms, if you consider them as a business? First, as we mentioned above, their services are in consistently high demand. Moreover, even unfavorable economic conditions have little effect on the work and profits of such establishments. However, the latter is true for small gyms operating in the lower and middle price segment.

Network fitness centers are more susceptible to crisis phenomena, which is explained by the high cost of their subscriptions. Secondly, the target audience of gyms is quite diverse. They are more popular among men, but now more and more women are diluting cardio training with strength exercises on simulators, dreaming not only of losing weight, but of getting beautiful shapes with relief muscles. Even separate gyms for girls are opening, although the majority still prefer not to be limited to a narrow target audience.

Universal "simulators" either equip two separate rooms - for men and women, or share the training time. There are also mixed options - when both are engaged in the hall at the same time. But the latter option is less desirable. Thirdly, opening a small gym requires a relatively small start-up capital. Perhaps a gym in the basement of 100 square meters. meters - this is not the limit of your dreams. But if you do not have great opportunities, it is worth considering this option. In the future, you can always in the future either open a gym of a higher price category - your own or under the brand of a certain network (via a franchise), or create your own network.

What you need to open a gym from scratch

Experts advise starting any business organization with a detailed business plan. Even if you are one of those lucky ones who are able to start their own business without using borrowed funds, a business plan will help you decide on the order of actions that need to be taken, with the calculation of expenses and expected income, various indicators, from profitability to deadlines payback. So what should be in your plan? First of all, you need to conduct market research. You can order it from specialists or do it yourself, spending a little more time on it, but saving money.

The sports and fitness services business is considered highly competitive. Each major city has several large network centers (usually franchised) and dozens of medium and small halls. Fortunately, even with very strong competition, you can always find an empty niche. It can be, for example, a specialized institution or a club. You can open a small hall in a residential area where there are no such offers. You can, in addition to the gym, provide additional services - from yoga or Pilates to a cafe in the format of proper nutrition.

How to choose a gym room

The right place for a gym is half of your future success. Even the largest and most comfortable sports center with well-known trainers and a large number of different services, including animators who will entertain children while their parents get in shape, can only cover nearby areas (usually within walking distance). It is unlikely that there will be many who want to travel there regularly from the other end of the city. At the same time, a small gym in a large residential area, working from early morning until late at night, will not experience shortages in clients. When choosing a room for the hall, try to put yourself in the place of your potential client. Is it convenient for him to get to you? Is there a public transport stop nearby, a place to park a car? Is it possible to find you at the address without problems? Perhaps, in addition to a sign on the facade, it is worth hanging additional signs or a billboard with the contact details of your establishment.

The minimum area is 100-150 sq. meters. Simulators and sports equipment take up a lot of space (each device should have at least 5 square meters), the distance between them should be large enough so that your clients do not interfere with each other. Be sure to leave free space for strength training with barbells. Another 25-30 sq. meters will go under the shower and locker room.

Be sure to pay attention to the availability of all necessary communications - heating, air conditioning, ventilation, hot and cold water, drainage, etc. There are a lot of nuances here, so it is best to consult with specialists when choosing equipment. Note that in the sleeping regions, hot water is often turned off several times a year for one to two weeks. And you can be sure that the inability to take a shower after training will deprive you of a large number of clients. So you can’t do without additional equipment for heating water in case of emergency. And this is associated with high costs: plus an additional 10 square meters. meters for the boiler room and the boiler itself for at least 180 liters, reinforced electrical wiring to power it.

Often, gyms are located in the basement and basement. To maintain the required humidity and the desired temperature in this case, oddly enough, it will be easier. The height of the ceilings in the gym on the first floor and above should be from 3.5 meters, otherwise it will be difficult to provide good air purification. And it is impossible to ventilate the hall naturally by opening windows and doors: this will lead to the formation of harmful drafts. The basement does not warm up in the sun, like other rooms, and there are no strict requirements for the height of its ceilings. Due to its location, ventilation of normal power will be sufficient. However, this advantage can be offset by the cost of repairs and good lighting.

Ready-made ideas for your business

Ideally, of course, it is best to build a room for the hall on your own, after considering the most convenient option for its layout and the location of all communications. But in this case, the whole thing depends on the funds at your disposal, and on the availability of a sufficient area of ​​land for construction in a promising residential area. In the best case, this is an area of ​​new buildings, which will be populated over the next few years. Although the construction and decoration itself will also take a lot of time.

Without a minimum repair, most likely, you can not do, no matter which option you choose. The floor of the room should not be slippery in order to eliminate the risk of injury, and at the same time it should be easy to clean and not be afraid of moisture. The best option for both price and properties is PVC flooring. However, if the room you are renting has old parquet on the floor, you should not spend money on changing the floor. For the first time, this option will come down. It is better to choose a calm and neutral color scheme, give preference to light shades. The height of the ceiling, windows, width and length of the hall and a number of other indicators are normalized. It is advisable to provide for the possibility of musical accompaniment of training and purchase additional "non-training" equipment - nets, basketball hoops, mats, fitballs, wall bars, horizontal bars. The temperature in the hall should be 15-17 degrees. Also put a water cooler (the cost of water and disposable cups can be included in the subscription price).

Ready-made ideas for your business

The location of the gym on the territory of the shopping center deserves special attention. There are pros and cons here. On the one hand, the shopping center is an ideal place in terms of traffic. A huge stream of people passes through it every day from morning to evening. There are cafes, shops, entertainment centers where you can take your child while one of the parents spends time in the gym. By opening a sports hall in a shopping center, you can significantly save on advertising by placing just one banner on the facade of the building or a light box near it. However, this arrangement also has certain disadvantages.

The most important of them is the high cost of rent. You need a lot of space for placing simulators, and the cost of renting a square meter in a shopping center is significantly higher than the cost of renting a room of the same area in the same area and even, possibly, on the same street. In addition, it is quite difficult to provide the necessary conditions for the clients of the hall, including showers and changing rooms with lockers for storing things. Finally, in some gyms on the territory of the shopping center, in order to save space, exercise machines are placed directly on the site on the top floor, enclosing it with a transparent wall. Although the traffic here is much less compared to the lower floors, not all people feel comfortable doing sports almost in full view of passers-by.

Required Permits to Open a Gym

Find out what documents are required to open a gym in your city. As an organizational and legal form for the first time of work, it is better to choose an individual entrepreneur, which will allow the use of a simplified taxation system. The most suitable OKVED codes for this type of activity:

96.04 Services in the field of sports and recreation activities

93.11.10 Services of sports facilities

93.12.10 Services provided by sports clubs

93.13.10 Services of fitness centers

93.19.12 Services of sportsmen and athletes.

Think in advance how you will develop your business further. If you plan to expand the list of services provided by your center over time (open a cafe, beauty salon, fitness bar, solarium, etc.), then you must specify the necessary codes for possible related services in advance, even when registering as an individual entrepreneur. In addition, it will be necessary to obtain permission from Rospotrebnadzor, having previously concluded an agreement for the maintenance of air conditioning and ventilation systems, an agreement for the maintenance of the housing office, an agreement for the disposal of lamps, a PPC and a passport for a sports institution. Do not forget that all your employees must also have medical books. To implement the gym project, it is necessary to obtain permission from the fire department, sanitary and epidemiological services, as well as the territorial property management.

The choice of equipment for the gym

Rent and repair of the premises are significant items of expenditure. But the next place in terms of costs is the purchase of the necessary equipment for the gym - the actual simulators for the press (bench), back, arms, legs (including treadmills and exercise bikes), dumbbells, barbells, kettlebells, treadmills, turnstile. Some of the equipment can be purchased second-hand. In particular, this will help save on the most expensive simulators. When buying, pay attention to the model and equipment of the simulator. It should be made of quality material and have little wear.

Do not forget about personal protective equipment - belts, gloves, wristlets, knee pads, etc. They should be in sufficient quantity, which is calculated based on the capacity of your hall. Of course, it is necessary to provide a shower, toilet and changing room on the territory of your establishment. All this can be without design frills.

Ready-made ideas for your business

The main thing is impeccable cleanliness and order. In some gyms, if space permits, they also organize additional sports grounds and halls, for example, for sports games, dance classes, yoga, etc. In this case, the gym gradually turns into a real sports center. If you choose such a development path for yourself, think about whether you have the opportunity to expand the area or after some time (for example, one or two years) you will have to change your location. Another important nuance that many people forget about when planning expenses is the arrangement of the hall (reception area). Be sure to provide convenient places for waiting for customers who arrived earlier than their time.

Hiring gym trainers

And yet, a spacious gym with a large selection of equipment and inventory, located in a convenient location with high traffic, is only one of the conditions for the prosperity of your business. The second is qualified personnel who will work for you. In fact, the situation with gym instructors is not so straightforward. Experienced athletes do not need the help of a coach. They are well versed in the topic, they know what exercises and how much they need, they know how to use all the equipment.

Instructors are needed for beginners, but their services are paid extra, and not all of your visitors will be ready for additional expenses. It seems to beginners that there is nothing complicated in exercising on simulators: if you want to strengthen your abdominal muscles - you need a bench for the press, you need to pump up your biceps - look for simulators for arm muscles. At the same time, they have a very vague idea about the technique of working on simulators, about the load they need, proper nutrition and other details, ignorance of which can not only minimize all efforts, but even give a result that is directly opposite to what was expected. Gradually, more and more people who seriously think about playing sports understand the importance of the role of an experienced coach who acts as a mentor and controller.

Still, hiring multiple trainers at the very beginning of your job may not be profitable. It’s good if you yourself are a specialist and at first you can work independently with one or two assistants. If you take on the functions of a manager, then you will have to look for good trainers-instructors. Pay attention to their physical form and reputation. Often people leave the gym with a good trainer. They are even ready to go to the other end of the city, just not to lose the instructor.

New trend - online coach

Recently, so-called online trainers have appeared. This is a relatively new trend that is gaining popularity and should not be overlooked. What do online trainers do? The same as regular instructors. They draw up a detailed personal training plan and nutrition program based on the client's "baseline data", track the results, make adjustments to the compiled programs, motivate and support him. The training plan includes a detailed schedule and training regimen, types of exercises and their duration, daily routine and nutrition. Roughly speaking, the instructor undertakes to give the client the result that he wants to get, in a reasonable time and without harm to health.

The only condition is that the client must strictly follow all the recommendations of the mentor. The only difference between a regular trainer and an online trainer is that the latter...doesn't see his clients live before training and may never see them. They may live in different cities and even countries, but the omnipotent Internet allows them to interact almost as effectively as in person, exchanging photos and videos. An online trainer is not a complete replacement for a "live" instructor, since the latter sees his client directly in the process of working on simulators and can correct his mistakes.

However, a remote instructor is a good option for people who are embarrassed or unable to hire a specialist in the room. The problem is that not only experienced and qualified instructors who have received special training and have worked or are working with a large number of people in gyms often call themselves online trainers, but also those who have nothing to do with this profession. These are the so-called random people who had enough willpower to lose a lot of weight and get in shape, exercising at home or under the guidance of an instructor.

Despite all the merits and knowledge acquired in the process of hard work on their figure, they are not familiar with the theory, do not take into account the individual characteristics of each individual, his possible health problems and other important factors. They willingly share their experience with others, write books and articles, blogs and conduct “weight loss marathons” on various sites. But, of course, they are not real instructors and cannot guarantee a worthy result of their work.

Thus, a good online trainer who lives in your city and has the opportunity to travel to your place for several hours a week can attract new clients to your gym. In fact, this is a combined format of regular and remote briefing. The main thing is that you have confidence in this specialist, his qualifications and competence.

In addition to trainers and a manager, administrators (two working in shifts) and a cleaner who will come 1-2 times a day will be required.

Plan ahead for your workout routine. It is desirable that its doors be open seven days a week from early morning until late evening. Someone goes to the simulators before or after work, someone - on weekends, and non-working (mostly young mothers on parental leave) - on weekdays during the day. By varying the schedule, you can significantly increase the attendance of your center. Many gyms are open from 7.00 to 24.00 on weekdays and from 8.00 to 24.00 on weekends with a break for holidays and sanitary days (the latter are held every three months).

Consider a working business model of owning a fitness club from scratch. Effective and recommendations on how to open your own gym from scratch. So, here are tips for opening a fitness club and its proper organization. And now let's move on to the question of how much it costs to open a fitness club from scratch.

We place the necessary equipment for the gym correctly .. We will find out with you whether it is profitable to open a fitness club and how to do it with a minimum of costs ...

Now it has become very fashionable to visit gyms and fitness centers. This can be seen from the results of marketing research and the experience of entrepreneurs that have opened the relevant areas in this business. Entrepreneurial activity in this area is not yet fully saturated, and the forecasts will be promising, at least another 10 years. Unfortunately, not all fitness clubs manage to survive, but only those where the business was correctly and adequately organized, with a comparison of all probable risks and opportunities.

Documentation

We look at the list of what documents are needed to open a fitness club from scratch.

• Serious problems should not arise with the preparation of documentation for registering a fitness club, here is the set and procedure for obtaining documents are standard:
• Select OKVED codes and indicate them: 93.04 Physical culture and recreational activities, 92.62 Other activities in the field of sports, 92.61 activities of sports facilities. If in the future you plan to expand the range of services offered, for example, you will begin to offer services offered by beauty salons, such as a solarium, massage services, manicure and more, then you need to specify all the necessary OKVED codes in advance.
• Choose and register a legal form with the tax office. For the first time, it will be a convenient option to register an individual entrepreneur in order to use the simplest taxation system.
• Obtain permission from Rospotrebnadzor. There you must present a contract for the maintenance of the air conditioning and ventilation system. As well as an agreement for the maintenance of the housing office, for allowing the disposal of lamps, an agreement for the availability of medical books for employees who need them, a passport for a sports institution and a PPC.

Room selection

The premises for a fitness club is one of the most important stages of the opening, the success of the activity itself will largely depend on it. If you plan to open a club in a mini-format (you need a room for a fitness club with an area that does not exceed 150 sq.m.), then you can use your own room, and not rent it. Because otherwise, the possibility of ruining the enterprise will greatly increase. Even if we assume that your club will be visited by 30 to 50 people every day, who will pay $ 5 each (for a fitness club of this level, the price should not be raised higher). Then after you pay the rent and pay the salary of the hired staff, your profit, if any, will be very small. Gyms in a mini format are most profitable to open in residential areas, and if possible, then in those places where the local population most often travels to transport stops and home.

For large fitness clubs, paying rent will not be so expensive, because they give a fairly high profit. Their large areas allow you to place a significant number of people inside and will allow you to provide many more services and a variety of programs. They look more presentable, equipped with the most modern and expensive equipment, which will allow you to set high prices, since your calculation will be made on a respectable clientele, as a result, you can get much higher profit from this. The best place to open a large fitness center is in the central part of a residential area with a large number of residents. Large shopping centers are also good for large gyms.

When you choose a suitable room for a fitness club, you must take into account the size and term of the rent. The approximate range of prices for renting premises ranges from 30 to 90 USD. for one meter. Naturally, you should look for a room for which the rent will be located at the lower price level. The term of the lease agreement must be concluded for at least five years, considering this period as the latest payback period for invested funds.

Interior

With the usual and simplest layout, the interior of a fitness club should look like this:

• reception desk;
• a separate room for staff and administration of the club;
• men's and women's locker rooms;
• gym (with the calculation of 5 sq. m per client);
• a hall for aerobics and fitness, also a dance hall (3 sq. m per instructor and another 2 sq. m per person);
• latrines;

The area of ​​\u200b\u200bthe fitness club premises must be calculated from the estimated number of clientele. Do not rent an area less than 150 sq.m. otherwise, there is a possibility of loss. If you plan to further expand the range of services, then you should foresee and consider the possibilities for a possible extension, or renting additional space.

For the fitness club to work well, it is necessary to provide air exchange to the premises, as well as to ensure an appropriate level of humidity in order to organize comfortable conditions for visitors. The best temperature in the gym is considered to be 16-18 degrees, and in the locker room - 22-25 degrees. Fresh air must be supplied to the room at least 80 cubic meters. m per hour per person, and the humidity should be about 40 - 60 percent.

All data of this kind are calculated in advance by building codes. It follows that the best option would be to use a supply and exhaust ventilation system, where independent temperature control is possible. The floor in the gym must be covered with a rubber coating.

Necessary equipment

When choosing sports equipment for a gym (fitness club), the needs of customers should be taken into account when training all muscle groups. Naturally, the more desires your gym satisfies, the more clients will come to exercise. The minimum set of professional gym equipment that will suit each client:

• 2 treadmills;
• elliptical trainer;
• 1 board for bench press
• 1 board for incline bench press;
• squats need a rack (for deadlift);
• a machine for doing leg presses;
• a simulator with free weights for flexion and extension of the legs (it will be expensive to use block simulators, plus they are large in size);
• set press, horizontal bar, bars;
• Smith machine;
• inclined benches for the press;
• short neck;
• bench with tilt adjustment (in order to perform various types of bench press);
• horizontal bench (it is used to perform sit-ups for biceps and bench press). Its purpose is to prevent overloading on the benches for the bench;
• a set of dumbbells;
• 3 Olympic barbells (two that should be on the bench press racks, and the third on the squat rack);
• scott bench;
• three sets of pancakes, which will be better used with handles, because they are more comfortable;
• 4 sets of step platforms;
• at least four yoga mats;
• two fitballs;
• EZ-neck and 1 Z-neck with a landing sleeve;
• two weightlifting belts;

This is the whole set of necessary equipment that will suit every average client. This set has everything you need for a good workout.

Interesting tips on what not to buy for a minimum gym set.

It is not recommended to buy butterflies, as it is not very useful, because most often it is used only out of curiosity. This machine is completely useless for the gym, especially when there is little space and the budget is not very large. It is also not recommended to buy a crossover, despite the fact that it is good in its functions, but still it is too expensive and it will also take up too much space. If you complete the minimum set, you can safely not buy it, because it is also not popular among visitors to gyms. The absence of this simulator is unlikely to be noticed by anyone.

If there's room left in the room...

In this case, you can buy a machine to perform hack squats. You can also buy a rack in order to perform bench presses. Because the bench press is one of the most popular exercises in the gym community, and it will be a better choice than any fantastic block machine. You can also buy one power rack and one squat rack.

Additional equipment in the gyms

You should describe what professional and sports equipment you need to make your gym look more attractive and more diverse. Of course, it should not have a high price and large dimensions. If you purchase such equipment, then your club will be considered one of the most highly professional clubs.

• Rubber loops. Today it is considered very fashionable equipment for strength and functional training. They gained great popularity due to the Louis Simons technique. Rubber loops are indispensable attributes when performing ballistic training and for training aimed at restoring the body. They also increase the load level when doing the bench press and deadlift. If you have a kit in your club (its cost is about 20 thousand rubles), then you will become a real professional in the eyes of customers, even if they do not know what they are used for. It is worth considering that in order to attach these rubber bands, special pins are needed on the load frame and on the rack.
• Chains. The load from their use, as well as when using rubber bands, is aimed at strengthening it in the upper part of the amplitude. They have been used for a long time, since the days of the USSR. Their price is not too high, but the effect will be good for all visitors to your gym. The presence of such chains will definitely increase consumer demand, creating the effect - "in this room they know exactly how to pump up properly."
• Platform. One of his appearance already he looks very impressive. On the platform it is convenient to do deadlift exercises, kettlebells, snatches and squats. In addition to the appearance, it will also help not to destroy the floors when performing deadlifts. Since you rarely see such a simulator in the gyms, it will make your gym plus where it is present, there is an effect that this is a professional gym and almost the Olympic Games are held here. For comfort, you can order welding of a horn with a lever to hook a barbell onto it. This will help relieve discomfort from the barbell with pancakes.
• Plinths. These are stands that are used to perform exercises called "deadlift on plinths." This small little thing can help entice any powerlifter.
• Diamond neck. Its purpose is to perform deadlift. The diamond-shaped neck has a natural grip that makes it very comfortable to use.
• Squat box. It's hard to think of something simpler than this device. At first glance, this is the most common box on which you need to sit down, and then get up. But it is designed to exit from the lower amplitude. It is considered a very delicate detail in gyms.
• The board used to perform the bench press. It looks like an ordinary thick bar and is designed to work on the upper amplitude. It will be very inconvenient to carry such a board in your bag, so if it is in your gym, it will make them very happy. Moreover, this is the cheapest subtlety of the equipment in the gym.
• Neck trainer. Now it is a very popular device. Many people want to pump up their neck, and this device can work it out perfectly. It is extremely rare nowadays.
• Gymnastic rings. They are designed to perform gymnastic exercises and they are also effective in performing functional training exercises. With the help of gymnastic rings, you can do a large number of exercises. The most popular is push-ups on the rings. This exercise is good for developing chest muscles. In comparison with the bars, it does not contribute to eversion of the wrist joints (it is natural for building the human skeleton).
• Weighting belt. It is used when performing pull-ups to increase weight, as well as push-ups on bars and rings. Today it is in great demand.
• Armwrestling table and armlifting bar. The fashion for strong male hands will never go away, which is why armwrestling and armlifting are very popular now. There are very few places where potential clients have the opportunity to train their grip strength, so if you have such a table in your gym, you will be able to compete at a high level with the rest of the gyms. Many more people want to pump up their forearms;
• Finger;
• Pinch grip trainer;
• Finger ball;
• Expanders Captain crash 1, 1.5, 2, 2.5, 3, 3.5, 4;

If you have an arm wrestling table, it will attract visitors who like to measure their strength. It will also give a competitive edge to your gym. Such wrestling is now popular, but not all gyms have such tables. Additional equipment for working out the hands and an arm wrestling table will be able to attract new customers to your gym. If funds allow, then you can open a spa salon nearby.

How to arrange equipment

In order to approximately calculate the location of the fitness club equipment in the room you have chosen, you can use the services of an online service. It is fully described in English and it should be noted that all marked distances are in feet.

It would also be good to study planning samples in foreign fitness clubs with an example of the use of legend-fintes equipment, which is considered professional: http://www.legendfitness.com/clientele_showcase.aspx, there is nothing useless on the pages of the site. Both the equipment itself and the layout scheme itself are worthy of respect. Here are a few examples: Gym n, which is located in Houston "CESPerformanceHuston". Be sure to pay attention to the number of power frames. At the same time, each power frame stands with a platform (we have one frame that costs about 300 thousand rubles). You will also notice the presence of ribbons and chains, as well as diamond-shaped necks according to the plan. You will see that pancakes are located nearby on suitable carts.

In order to perform bench press exercises in this room there are three horizontal and one more vertical bench. Behind the racks are two leg press machines and one more hack machine. Next to the dumbbells is a multi-block system in order to perform traction and crossover. Along the walls are rows of dumbbells. It can be seen that this gym has everything you need, and at the same time there is enough free space. This diagram is one of the most successful, it shows the location of the equipment that is used for the most professional gyms.

How much does it cost to open a club

Naturally, the most common question when you want to open your own business is the question: “How much does it cost to open a fitness club?”. The amount can be about tens and reach hundreds of thousands of dollars, but of course, it all depends on the initial goal. For example, a typical fitness club, with standard equipment and an economical design plan, will cost about $100,000. But the profit from them is higher, according to statistics, they can bring an income of about 15 thousand USD. e per month, which is not bad, given that investments will only be needed to open an institution.

Going to the gym is an essential attribute of many successful people.

The market for fitness services today is quite highly developed, and competition is strong on it. However, there is still one more niche in this market that is not completely filled, and this niche is economy class gyms designed for poor visitors. For this reason, many people today are asking the question: - how to open an economy class gym?

Gym plus other facilities

In fact, it is not so difficult to do this, it is enough to make simple calculations in order to make sure that this problem is completely solvable.

The first thing to do is to find a suitable room, the area of ​​\u200b\u200bwhich should be approximately at least 150 square meters.

Such a large area is necessary because, in addition to the actual gyms, it is necessary to place in it: locker rooms, showers, a cloakroom and administrative premises. Their total size can be up to two thirds of the total area.

Optimal economy class prices

Then you need to determine the optimal price for one hour session in your fitness club. Although, strictly speaking, an ordinary gym is not a fitness club, since it does not provide the volume of services that are provided there.

According to many people who have already been lucky enough to open their own gym, the optimal price for an hourly subscription today is 150 rubles.

And in the morning, and in the afternoon, and in the evening

The second most important issue that any owner of the gym needs to solve is the mode of operation. Given that the majority of those who want to work out in the "rocking chair", they prefer to do it in the afternoon. However, it would be inappropriate to limit opening hours to this period of time, since among potential visitors there will always be those who prefer to study in the morning.

Thus, the time of the gym should be set in the range from 9 hours to 21 hours. It is most expedient for such an institution as a gym to work without days off at all, with a minimum number of holidays.

Hall for men and hall for women

Since the visitors of the gym will be both men and women, it is most reasonable to open your fitness room taking into account this circumstance, that is, to have two locker rooms (male and female), two showers (male and female), respectively, two toilets, as well as two separate rooms.

Friendly atmosphere and friendly staff is the key to the success of your gym

Used trainers are not worse

The most important components of any "rocking chair" are simulators, their set should correspond to the maximum extent to the desires of visitors. However, given the category of the gym (economy class), you should not get carried away with the purchase of expensive equipment, since in this case it will not pay off soon. Today, you can easily purchase the necessary set of used simulators, which will cost several times cheaper than new ones and, in principle, will be no worse than new ones. For two halls of 30 square meters each, the cost of a set of used simulators will be very small.

The cost of used trainers:

• Treadmill: 2 - 17,000 rubles apiece;
• Swedish wall: 6 - 2000 rubles apiece;
• Exercise bikes: 6 - 15,000 rubles apiece;
• Complex power simulator: 2 - 12,000 rubles apiece;
• Rowing simulator: 4 - 10,000 rubles apiece;
• Abdominal trainers: 6 - 12,000 apiece, total 248,000 rubles.

Cost of intangible assets

The total cost of intangible assets (state registration of the lease agreement and the costs of establishing an enterprise) is 5,000 rubles. Depreciation deductions are 10% or 500 rubles per year.

Calculation of working hours

When working seven days a week, with the deduction of holidays and sanitary days (14 days in total), it turns out that there are only 351 working days in a year. All employees have a "sliding" schedule, that is, each of them, in accordance with the Labor Code, has 2 days off per week or 101 days per year and 24 working days of vacation. In addition, it is assumed that each employee, for one reason or another, will not be able to perform his duties for 14 days during the year. Thus: (351 - 101 - 24 - 14) * 8 = 1696 working hours per year per employee.

Considering that the total number of working hours in both gyms will be (351 * 12 * 2) = 8424 hours per year, the need for instructors is calculated: (8424: 1696) = 4.96 people. Thus, in order to provide two gyms with the necessary staff of instructors, 5 people will be required.

Further, when answering the question: - “how much does it cost to open a gym?” – you need to decide on the required number of other workers. Considering that the duration of the work of the halls during one day is 12 hours, and according to the Labor Code, the duration of one working day cannot be more than 8 hours, that is, no more than 1696 hours per year, we determine the annual duration of the work of the halls in hours: 351 * 12 = 4212 hours per year.

A healthy lifestyle is becoming more and more popular, and the demand for the services of gyms, fitness centers and health centers is increasing. A good set of exercise equipment in your apartment, compared to the price of a gym membership, pays off over the years, takes up a lot of space, and is rarely used, so gyms, as the most affordable type of health services, are needed everywhere. If you are thinking: how to open a gym and whether it is worth taking on this project, do not hesitate: the need for gyms will only increase over time.

How beneficial is the gym?

A common belief is that a sports business is profitable, but it requires large initial investments and pays off no earlier than in 1.5 - 2 years. We will try to find ways to reduce the amount of start-up costs by several times and reduce the payback period without compromising the quality of services.

Choose a room

How can a hall be equipped in any residential area, based on the real requirements of the mass consumer? We will proceed from a set of services that are mandatory for maintaining and strengthening health, which can be provided without having any special opportunities.

Place

The best place to start a health business is the sleeping areas of the city. With one hall per 15,000 people, you can count on a solid income, and if there are more than 30,000 people per hall, then business development opportunities. Other factors (except for the height and area of ​​​​the room) are of no decisive importance. Active people will find their way to you, and citizens filled with beer on simulators cannot be dragged by force.

Square

The area of ​​the room should be at least 2x2.5 m (5 sq. m per device) plus 25 - 30 sq. m. m for a shower and a changing room, plus 15 - 20 sq. m for a massage room. With a minimum set of 8 simulators, plus two free places for weight training, 90-100 sq. m. Of course, since there is no way without a shower, then appropriate communications are also needed - hot and cold water, drain.

If there is no hot water supply, we lay another 10 square meters. m for the boiler room; the boiler will need at least 180 liters. The power of such a boiler is from 5 kW, so with “hot self-supply”, reinforced electrical wiring will also be required.

Ultimately, the minimum area of ​​\u200b\u200bthe room is 100 square meters. m.

Ceiling height

The height of the ceilings in the gym room is of paramount importance. It must be at least 3.5 m, otherwise it will be very difficult to ensure proper air purity. The meeting recommendation is 3 m, does not pass in physics. The people on the shells are sweating. It is impossible to solve the problem by increasing ventilation - drafts in the gym are contraindicated.

In the basement, oddly enough at first glance, the ceiling may be lower. The basement is not heated by the sun and in it, with the same ventilation power, air circulation will be more intense.

Having found a suitable room and agreed in advance on the lease, it is too early to immediately calculate the future gym. A business plan should not be drawn up until the staffing issue is resolved.

Staff

For a gym, generally speaking, you need at least three staff units: an administrator, an instructor and a massage therapist. At first, you need to take over the functions of the administrator. Entrusting cash receipts at the start even to an absolutely reliable person is too risky.

It is better to combine an instructor with a masseur (massage is not often required by the mass consumer) and take it hourly; perhaps several, so that at least a third of the working time of someone other than you is working with visitors. The matter is facilitated by the fact that the greatest attendance of the halls falls on the weekend, and potential candidates for the position will have free time for part-time work.

Of course, the instructor must be an athlete who knows how to massage and provide medical assistance if necessary. But the main requirement for him is moral stability. The instructor needs to control himself, even if some charming lady throws meaningful glances and frankly demonstrates the seductive lines of her figure.

If you don't have a trusted gym companion, you need to consider who to hire. In order of preference, the following sequence is viewed:

• Physical education teachers from local schools. No matter how the media exaggerate “school scandals”, for the most part, physical education teachers are quite reliable people. They are professionally trained in the management of the team, in the process of receiving pedagogical education they were trained in massage and the basics of medicine. And they have enough free time on weekdays, and since there are at least two physical education teachers in a regular school, you can immediately ensure the constant presence of an instructor in the hall. Another important point: teachers are not spoiled by salaries, and there is a chance to negotiate inexpensively.
• Former servicemen from power branches of the armed forces: infantrymen, paratroopers, marines, special forces. In principle, they are in no way inferior to teachers, but many smoke, and a smoking instructor destroys the reputation of the gym once and for all.
• Professional athletes of the middle hand. They can also do everything that is necessary for work, but for some, the termination of a sports career gives rise to moral emptiness and even hidden mental disorders. Before inviting such a person, make sure that he has not lost interest in life.

Having agreed with the instructors, you can figure out how much it costs to open a gym in a chosen room. For now, let's calculate the one-time costs.

Equipment

The main costs will go to the purchase of exercise equipment, sports equipment and equipment. All this “iron” is not cheap, so we immediately look at ads for the sale of used branded ones.

We immediately exclude cheap analogues of Asian production with the epithet “homemade” from consideration: they will not withstand regular classes in the gym. But a second-hand “firm” can be bought quite inexpensively, and even with a warranty that has not yet expired.

For the sake of prestige, elite fitness centers are forced to update their equipment fleet quite often. A widely advertised novelty has appeared - you need to buy it, otherwise rich, fastidious customers will begin to wince in displeasure. There is a direct analogy here: a “cool” bigwig will not drive a car 4-5 years ago, and his “Mersu” or Audi will still run and run. There are not a lot of buyers for used sports equipment, so they sell it without being greedy, especially since it has already paid for itself a long time ago.

So, having pledged 200,000 rubles for the purchase of inventory, you will be able to look out for:

• Two mechanical treadmills.
• Two also mechanical exercise bikes.
• One or two complex simulators with counterweights - "deltas", as they are called, although you can pump on them not only the deltoid muscle.
• Maybe one cardio machine.
• A bar with a set of pancakes and a stand.
• 4-6 benches, a couple of sets of dumbbells, expanders, etc.

In a residential area of ​​the middle class, a hall with such equipment will immediately attract customers with its “coolness”. Maybe used equipment will have to be touched up, sorted out, adjusted and lubricated in some places, but this work is certainly worth the extra 200,000 - 300,000 rubles that would have to be paid for a completely new one.

Repair

Let's analyze the most difficult case to start: how to open a gym in the basement. Other options will be cheaper in initial costs, but then regularly more expensive in rent.

The most important thing when looking for a suitable basement is the ability to equip a shower and toilet drain. A gym without a shower is nonsense and doomed to failure. There will be no problems with strengthening the electrical wiring in the basement: the house switchboard is nearby.

The next important point is gender. First, it must be insulated and softened. Secondly, make it dielectric, not electrically conductive. Only then can the basement be removed from the “electrical” category of premises with increased danger or especially dangerous to premises without increased danger, and 220 V wiring can be laid there.

The problem of the floor is solved simply: the concrete screed is removed to the monolith, PVC moisture insulation is laid with an overlap of 15 cm and with an inversion of 10 cm on the walls. Then, along the expanded clay backfill, laminated slabs (puffs) of chipboard - foam plastic - decorative chipboard are laid on glue, and the floor is ready. In places of training with weights, you need to put additional mats, otherwise the puffs will have to be changed there often.

For repairs and equipment, it is better to hire, through the chief engineer of local public utilities, their own team. So it will be easier to resolve the issue with the RES on the reclassification of the premises.

In total, the basement equipment for the gym will cost 150,000 - 200,000 rubles, including light partitions, lockers for changing rooms, forced ventilation, a shower with a toilet and a minimum of office furniture.

Documents and office work

No special permits or licenses for the actual gym are required. Fairly ordinary. You can entrust registration to a law firm, since there are a lot of them now and services of this kind are inexpensive: 6-12 thousand rubles. depending on the region, including state duty. But it's easy to register yourself.

Bookkeeping is best left to an accounting firm. Here the situation is the same as with lawyers: inexpensive and as many as you like. On your own, not being an experienced accountant, you can “cheat” in such a way that fines and sanctions will block the payment for the services of an accountant for years to come.

But if you are planning to sell special nutrition with bodybuilding drugs along the way, do not be tempted by the 100-300% mark-up. For official, legalized such trade, a lot of expensive and troublesome papers, a license, a special permit will be required.

It is better to agree with the supplier on opening your outlet, or enter into a dealer agreement. Then you will be legalized immediately, and all that remains is to hang a framed copy of the license on the wall.

We draw up a business plan

So we figured out how to open a gym. It is not so difficult to draw up a business plan based on aggregated and generalized indicators, but, of course, it is necessary to clarify specific figures, knowing local conditions.

We have already determined a one-time initial investment: repairs with equipment and decoration - 362,000-412,000 rubles. A lot, but doable.

Now let's move on to the current costs for the year.

Let's sum up the total for the costs: 412,000 rubles. one-time, 816,000 current for the first year, total 1,228,000 rubles. And what will be the income and payback?

• Let's say that our 10 training places will be loaded on average by 50% for a 10-hour working day. Then - 50 hours of classes per day. This is with a margin, the average value for budget halls is 60 hours / day.
• 80 rubles per hour of training or 3000 rubles. for a monthly subscription, even in the outback is not considered excessive. Then we get 80x50x30 = 120,000 rubles / month.
• Regular trainees prefer to buy subscriptions for a month; they need to be given a discount of at least 10%, i.e., if only subscribers deal with us, then we will receive 108,000 monthly income.
• The initial investment of 412,000 will pay off in 3.8 months.
• Monthly regular expenses will amount to 40,000 rent, 20,000 salaries and accounting payments and 8,000 utilities, total - 68,000; hence the profitability - 158.8%.

So, by applying two tricks: second-hand equipment and placement in the basement, we got impressive economic results.

But, of course, the initiators of the case must themselves be athletes and optimists. The main condition for the attendance of the training hall is its owner, a cheerful and charming strong man.