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Is it possible to organize a hostel in a residential building. How to open a hostel in a private house

To date, the real estate market is developing most actively, and the hotel business feels a special ascension, because every day a considerable number of hostels and other mini hotels are opening. Such a stir is connected with the popularization of travel, both within the country and abroad. That is why aspiring entrepreneurs have a question - what is a hostel and how does it work and how to open a hostel from scratch? To learn how to do it correctly and legally, read this article.

What is a hostel

The hostel is the same hotel, but differs in its layout and concept. In this place, every tourist can spend the night for 10-15 dollars. The main essence of the hostel is not a place to sleep, but live communication with tourists from different cities and countries. This is necessary to expand the cultural worldview, since in this way you can learn about other cultures, countries, their customs, and so on.

Also, a distinguishing feature of the hostel from the usual hotel is a shared kitchen, shower and bathroom and beds with different capacity people. For example, in one room, 4 people can sleep in different beds. At the same time, the space in the room should be divided in such a way that the guests do not interfere with each other.

Pros and cons of a hostel as a business

There are many benefits at the opening of the hostel:

The opportunity to realize various creative ideas in terms of interior design by making a themed hotel.
Large client flow and demand for affordable housing.
Due to the fact that a mini-hotel is considered a small business, there will be much less problems with paperwork.
The absence of competitors, since in our country such a concept as a hostel is just beginning to emerge.
Self-planning hostel.
The possibility of expansion shortly after the opening and the considerable prospect of opening a whole chain of mini hotels throughout the country, and later abroad.

But, nevertheless, such a business has its own flaws. Basically, they are associated with some features of this type of hotel:

The inability to assign distinction stars to your business.
The risks that the owner may face when opening a business that is still atypical for our regions (small occupancy at first and other shortcomings that are compensated in the future).
Various client flow, which may include not very pleasant and clean clients. But, as they say, people are different, but business is business.

Where to open

Well, where and how to organize a hostel? - this is the first question that newcomers to the hotel business ask. There are several options for where it is best to open a hostel:

Rent or buy the premises and completely re-equip it.
Use your own apartment (mainly in which no one lives, for example, if it was inherited) and convert it into a modern hostel in a residential building.

How to open a hostel from scratch in an apartment? Refurbishing an apartment that is already in your own property sounds much more attractive, as you can save on buying or renting a home, which will increase your start-up capital and bring more ideas to life with additional cash. But, before you open a hostel in your home, you need to take into account the fact that the owner will need to redevelop the living space, since the concept of such an institution provides for the almost complete absence of hotel rooms. Making redevelopment to the owner will cost 10 thousand rubles.

It is important to know: in order to legislate your business, there must be at least five squares per client, and the gap between beds should not be less than seventy-five centimeters.

Hostel in law

So, how to open a hostel in an apartment legally. In order to draw up all the documents at the legislative level and provide a service to your customers as a small entrepreneur with all the ensuing consequences, you will need to pre-register business activities. According to the current legislation, all hostels must carry out their activities by paying a single state tax and are payers of the 3rd group of taxes.

In addition, residential premises must comply with state standards, according to which various services will be provided. Certificates of compliance with the conditions are issued by specialized bodies that have been accredited in accordance with the current norms of the state standard. After completing all the necessary documents, you can safely open your own mini hotel.

It is important to know: it should also be noted that all received documents must be available to customers and be in the buyer's corner along with a book of complaints and suggestions. Thus, guests will be able to familiarize themselves with the compliance with all standards.

How to choose the right staff

If you want your brainchild to function like a clock, you need to select a team of responsible professionals who understand their work. If for hotels such a suite will cost more than one hundred thousand rubles, then for a small hotel it is mere trifles, since you may need only 2-3 specialists.

Hostel zoning option

Let's move on to arranging

In order to fully equip the hostel, you will need 250-300 thousand rubles, taking into account the full payback in a year or two.

Hostel business plan with calculations.

The location of the mini hotel, taking into account the nearest competitors

As a rule, demand creates supply, and despite the fact that the hostel business is not yet as actively developed as abroad, the active demand for inexpensive accommodation while traveling generates more and more competitors. It is advisable to locate a mini hotel in the city center, where there will be good transport interchange, many shops and shopping centers, as well as the ability to quickly see the main sights of the city.

Before you open, it is recommended to study the area you have chosen for the presence of competitors, and if there are any, then you need to come up with a way to lure customers to your side. This may be: active advertising, creative design of housing space, adequate pricing, and so on. Also very important is the view from the window, which will open to the guests, as this is the first thing they see in the morning, and this, as I rule, consolidates the overall impression of the hotel. Also, the next visit of customers to your guest house depends on other important factors.

Where to spend start-up capital. Hostel project

So, the problems with housing have already been resolved. All that's left is to get it all right. Today, small family-type boutique hotels are very popular, where the design of each room was created by an eminent designer. In order to attract more customers and make your business truly creative, you can implement a similar idea, but only in a budget variation. Vintage style has become widespread, which creates a cozy, but at the same time extraordinary atmosphere. This is what we will be inspired by when creating a common interior.

Vintage in the interior

First of all, you need to buy vintage furniture. You can buy specially aged fittings in a hardware store or save money and buy truly vintage furniture (by the way, the second option will not only help you save money, but also bring an indescribable atmosphere to your guest house). The cost of a full set of furniture in the store will be 100 thousand rubles, and in vintage 50-70 thousand.
Next, you need to purchase the necessary equipment: a TV, a Wi-Fi router, heaters, a coffee machine, a washing machine, a refrigerator, and more. In this case, it is better not to save money and buy everything new, since vintage should be in moderation, or that unusual atmosphere that is created by furniture and accessories will be lost. The average set of necessary machinery and equipment will cost 80 thousand rubles with delivery directly from the store.
Bed linen must be chosen from a quality manufacturer and not from synthetic materials, otherwise it will be uncomfortable and hot to sleep on such sheets and duvet covers. In addition, according to the standards, mattresses must be orthopedic in order to make customers feel comfortable. A set of bed linen and mattresses for an average mini hotel will cost 18-20 thousand rubles.
Vintage decoration. One wall in the main hall or hall must be styled antique. Stick thick photo wallpapers with the image of old St. Petersburg or Moscow, put black and white photographs on the next wall and assemble a collage from them. The cost of such a design will be 20-25 thousand rubles.
Completion of the interior with special accessories. Well, in order to finally complement the interior you created, you will need to buy a lot of different figurines, paintings and other things. You can buy everything directly from the store, which will cost 15-20 thousand rubles, or buy really vintage things at flea markets, buying and selling sites (for example, on Avito), which will save half the money set aside for the final transformation.

In total, the above-mentioned 250-300 thousand rubles were obtained, which were spent on registration. But, do not forget about the additional waste that awaits a businessman at almost every step.

Marketing program and advertising

In order for as many people as possible to know about your hostel, you will need to spend several tens of thousands of rubles on advertising. This includes: creating your own website or blog on a social network, advertising around the city (billboards, leaflets, flyers, etc.), as well as making your own, unique logo that will show off at the entrance to your mini hotel.

Line costs

In this column, you can include payment of utilities, payment of wages, repair of broken equipment, furniture and other expenses that are necessary to maintain the hotel in a fertile state. In addition, do not forget about the costs in the form of payment for the Internet and cable TV.

Payback

As you can see, to open your own hostel, on average, half a million rubles is needed. Agree, the amount is rather big and naturally, most businessmen are interested in the payback of such a business. Naturally, the hotel business will pay off in any case, but there is another question. When?

As a rule, a mini-hotel fully pays for itself in 2-3 years (the first six months do not count, since in most establishments there is a stagnation of visitors when the total occupancy of the hostel is 30%). In order to avoid such downtime and start recouping the money spent earlier, it is recommended to carry out special promotions during the period of stagnation, reducing housing prices by 50-70%. Naturally, such a “generosity attraction” will attract new guests.

The hotel business is experiencing a special uplift. Such a stir is connected with the popularization of travel, both within the country and abroad.

Inexpensive short-term accommodation without "star" aplomb is gaining momentum around the world, bringing homeowners a good income. Consider the approval procedure and all the documentation that is required to open a hostel in an ordinary apartment, in a non-residential premises, as well as the risks and nuances of each option.

Hostel as a business: are there any prospects?

Hostels are not mentioned in official Russian documents. Nevertheless, in fact, in our country, as well as throughout the world, they operate quite legally, and their number is growing every year. In the tourism industry, this is a well-defined concept: an inexpensive room for short-term accommodation of guests with the provision of the minimum necessary service (bed).

The hostel is not just a low-budget hotel. This is a certain philosophy and lifestyle. Many travelers cannot afford luxury hotels. Affordable alternative accommodations are popular with young people and those who prefer spending money on sightseeing and entertainment rather than luxury apartments. In addition, it is fashionable, fun, expands the circle of acquaintances and new experiences.

Approximate data:

Net profit - 56,525 rubles
Payback - A little more than 1 year.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

Over the past few years, hostels have become popular in Russia. This is due to the inexpensive cost for an acceptable level of comfort. If you compare prices with hotels, you can say that hostels are much cheaper. In connection with the crisis, the popularity and demand for this type of mini-hotels has only increased. Therefore, aspiring entrepreneurs are increasingly wondering how to open a hostel.

We will consider a hostel business plan with calculations in a three-room rented apartment.

Market analysis

Today, there are more than 5,000 mini-hotels and hostels in Russia. Half of them are located in Moscow and St. Petersburg. In other cities, the potential for this type of business is great. About 2.6 million rubles annually on average as income (not profit!) are received by Russian hostels.

Over the past two years, the number of hostels has more than doubled, which indicates the increased attention of entrepreneurs to this type of business and demand from potential customers.

As a rule, hostels are created with a capacity of 10-30 people. Their share is more than 50% of all hostels, in some regions even more. This is due to the relatively low level of investment and high profitability. It should be noted that over the past 2-3 years, investment in this area has also increased. So, for example, in St. Petersburg this figure has more than doubled, the total amount of investments has already exceeded 500 million rubles.

Before you open your hostel, you need to analyze the situation in the hotel business market. The best way to do this is to collect data in booking systems. In addition, this information is freely available. For clarity, it is better to compile the information in the form of a table, considering each object separately.

If it is difficult to collect information yourself or there is no time, you can entrust it to freelancers.

There are several ways to open hostels:

Buying a franchise.
Opening your own business with the acquisition of premises.
Opening your own business with rental premises.

For most, the third option seems to be the most acceptable and budget option. That is what will be considered.

It is very important to assess your own level of competitiveness by familiarizing yourself with the services of other hotel companies. Competitors will be: hotels, hotels, other hostels, rented apartments (daily). A lower price will help to compete with hotels and hotels, and with other hostels and apartments - the quality of the services provided and some kind of "trick" that will make the institution memorable, recognizable.

Portrait of a potential buyer: the main consumers will be representatives of those strata of the population who have an average level of income. This, as a rule, will be tourists, traveling enthusiasts, youth. If we talk about middle-aged people, then these will be ordinary employees who do not have a conservative outlook on life. Over 65% of all students in the world visit more and more new places every year. They will be the main clients of the hostel.

SWOT analysis

Internal factors

External factors

Advantages:

1. Prospects for this type of business.

2. Constant demand for services, regardless of the situation in the country, the level of inflation, the severity of the crisis.

3. Low cost.

4. Since the main investments are made in real estate and household items, losses are reduced in case of possible failure.

5. The presence of "chips".

Possibilities:

1. A developing market segment in which investors are ready to invest their money.

2. Offering additional services (breakfasts, development of excursions, etc.).

4. Quality improvement.

5. Increasing the speed of service and provision of services.

Flaws:

1. Lack of double beds.

2. Lack of breakfast.

3. Lack of parking.

4. Inability to serve large events due to small capacity.

Threats:

1. Economic instability in the country.

2. High level of competition.

3. Seasonality of demand.

Opportunity Assessment

You can increase opportunities by introducing additional services, increasing their level. The increase in demand will directly depend on promotional activities.

It is necessary to take into account the seasonality of demand for hotel services.

The organization will be open 24 hours a day, seven days a week.

Organizational and legal issues:

Choice of OPF of the enterprise. When opening one hostel, it is best to stay at. With further expansion, you can think about registering a legal entity, opening an LLC. OKVED codes can be: 55.23 - activities of other places of residence. Or 55.23.5 - activities of other places for temporary residence, not included in other groups. It will depend on the maximum length of stay for clients.
Registration with the tax office, obtaining a certificate, choosing a taxation system. You can start with a choice, as it provides many advantages. One of the following objects can be chosen as the tax base: 6% of income or 15% of the difference (income-expenses). In the second case, the rate may vary depending on the region in which the business is registered.
We also recommend accepting payments from our customers by bank cards. To do this, you need to open a bank account. By the way, we wrote an article about.
If the hostel opens in an apartment or a separate room, no licenses are required.
Compliance with the requirements of sanitary standards. In this case, additional documents are not received. However, after some time, the relevant services may come and check. When finishing the premises, it is worth obtaining certificates of conformity of the materials used (in order to avoid possible problems).
Obtaining the conclusion of the fire inspection on the satisfaction of all norms and standards in the room. This document guarantees safety not only for visitors, but also for workers. It is mandatory to receive it.
Conclusion of a lease agreement.

A few more legal requirements:

The hostel cannot be located in the basement or basement.
When settling foreign citizens, migration registration must be kept.
Redevelopment will require an appeal to the Housing Inspectorate.

Leased premises: it will be a three-room apartment on the ground floor, preferably with a separate exit. It is desirable that the property has already been transferred to commercial ownership, as this procedure is not easy and lengthy.

Service Description

The actual service is the provision of a temporary place of residence. It includes:

sleeping area;
kitchen with necessary utensils (including electrical appliances, utensils);
bathroom (shower, toilet);
rest room (with TV, laptop, game console);
WiFi;
use of dryers, washing machine, iron.

Such a range of services will certainly attract more visitors to the hostel.

The order will be made through the administrator, who accepts applications by phone or via the Internet.

Drawing up a marketing plan

One of the main factors in the demand for hostel services is advertising. You should not wait for self-promotion - it will be a very long process. The following strategies must be used:

Work with educational institutions (schools, universities). Students and pupils very often go on excursions to other cities, various Olympiads. In addition, by contacting you, they will recommend this place to others. And this is a completely free bonus in the form of word of mouth. The main thing is that they like the hostel.
It is necessary to register the hostel in various social networks that are popular. It will also be useful to open your own website with feedback and contact information. Be sure to indicate the location, phone numbers. It is worth posting photos of rooms, kitchens, bathrooms and other rooms. Having good reviews can also instill confidence in the quality of services in potential customers.
Work with various schools (sports, music), clubs, teams. Talented people are often on the road.
Development of commercial offers with a system of bonuses, promotions, discounts. You can associate them with seasonality, the number of visitors, for example.
Working with travel agencies.
Registration on travel sites and applications like booking.com.
System of corporate discounts.
Distribution of leaflets.

Payment for accommodation will be made after the arrival of residents. You don't need to pay anything in advance. Checkout time is 12:00. Payment is made in cash.

The cost of one place is set at 700 rubles, as the hostel is equipped with a kitchen, a bathroom, a room with a TV, a laptop and a game console. In addition, there is an iron and a washing machine. In general, prices for this type of service vary from 350 to 1500 rubles, depending on the conditions of the hostel, city, location.

Drawing up a production plan

You need space to work. It will be a three-room apartment on the ground floor with a separate entrance. Refurbishment of the premises will be required, which will include redevelopment. The apartment will include:

kitchen (10 m 2);
bathroom (4 m 2);
toilet (4 m 2);
corridor (4 m 2);
hall (8 m 2);
closet for the administrator and consumables (5 m 2);
2 rooms (30 m2 each);

Total total area will be: 95 m 2.

The repair will include interior decoration, installation of lamps, chandeliers, complete equipment of the bathroom and bathroom, installation of a sink in the kitchen. The cost will be 700,000 rubles.

Important: For 12 residents there must be 1 toilet, 1 shower, 2 sinks.

The apartment will need the following furniture:

kitchen set (1pc);
dining table (1pc);
chairs (5pcs);
bunk beds (6pcs);
sofa (1pc);
bedside tables (6pcs);
cabinets (2pcs);
tables (2 pieces);
dryers (2 pieces);
armchairs (2 pieces).

You can buy furniture new or get by with a used one, buying it, for example, on Avito.

You will also need to purchase the following equipment:

fridge;
microwave oven;
stove;
TV;
game console (preferably);
vacuum cleaner;
2 laptops (1 for administrator, 1 for residents);
washing machine;
Electric kettle.

It will not do without buying the utensils that will be required for cooking.

Cleaners clean the premises in the morning in shifts (rooms before the arrival of new residents, other premises - 2 times a day).

Administrators work around the clock in shifts. Their responsibilities include accepting applications, monitoring them, adding information about promotions, special offers, settlements with guests, their settlement, consulting.

Salary is issued 2 times a month (advance payment and salary).

People with work experience are hired. Knowledge of foreign languages among administrators is welcome, excellent computer and Internet skills are also required.

organizational plan

	1 month	2 month	3 month
IP registration	6 800 rubles
Conclusion of a lease agreement
Search for colleagues
Competition analysis (booking systems)
Advertising	10 000 rubles
Purchase of equipment	135 000 rubles
Buying furniture	102 000 rubles
Buying bedding	42 000 rubles
Buying utensils	30 000 rubles
Purchase of curtains, towels	20 000 rubles
Buying household items	6 000 rubles
Purchase of food stocks	1 000 rubles
Site creation	11 000 rubles
Purchase of a cash register	15 000 rub.
Renovation of premises	300 000 rubles
Obtaining the conclusion of firefighters
Conducting the Internet			600 r.
Equipment installation
Apartment equipment
launch
Total	679 400 rubles

The entrepreneur is engaged in the search and placement of employees, he also studies the available booking systems to assess competition. Advertising includes placement on the Internet, contracts with travel agencies.

The purchase of bedding includes mattresses, pillows, blankets, bed linen (2 sets for each bed).

Household items include stocks of shampoo, shower gel, soap, as well as items needed for cleaning the premises (including mops, rags).

Food stocks are sugar, coffee, tea.

Financial plan

Monthly income - 210,000 rubles.

Initial costs - 679,400 rubles.

Recurring costs (calculation for 30 days):

Thus, profit before tax will be: 210,000 - 143,500 = 66,500 rubles.

Taxes: 66,500 * 0.15 = 9,975 rubles.

Net profit: 56,525 rubles.

Profitability = 56,525/210,000 = 26.92%.

Payback period = 679,400/56,525 = 12.02. Therefore, the business idea will pay off in a little more than a year.

The break-even point is reached after 205 settlements per day.

Risks

Risk	Probability of occurrence	Ways to avoid	Possible threats
External
Tightening of the legislation, new norms.	Low	Solution of organizational issues	Additional expenses. Decrease in the level of profitability.
Emergencies, accidents.	Low	Insurance	Damage to property. Suspension of activities.
The growth of competition.	Medium	Building a customer base. Development of special offers. Additional services. Quality improvement.	Decrease in income. Reducing the level of profitability. Loss of some clients.
Seasonal fluctuations in demand.	high
Internal
Choosing an unfavorable location.	Medium	Conducting geomarketing research.	Fewer clients. Less income.
Low level of qualification of employees.	Medium	Hiring experienced workers. Education.	Customer dissatisfaction with the service. Reducing the number of potential buyers.
Technological risks	Medium	Timely repair of equipment. Purchase of new equipment at the expense of the depreciation fund.	Decrease in the quality of the service provided.

You can think about developing a hostel for a specific consumer. For example, athletes or musicians with the appropriate paraphernalia (gym, studio room for rehearsals).

It is very important to timely replace old or broken equipment. You can not ignore the things that are used constantly. You can't skimp on these things.

Consider offering additional services. For example, developing excursions, preparing breakfasts for guests.

Make your hostel original, unlike all the others. Maybe it will be a games room or an entertainment room. In a word, everything that will surprise and be remembered!

Of course, it is necessary to constantly maintain the cleanliness of the premises.

After the promotion of the premises, you can think about opening another point.

We also recommend watching one of the many videos about entrepreneurs who opened the hostel:

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

Now there are many sources of income, if we consider the option of working for someone. But many do not like this idea, people want to open their own business, try themselves as a manager or manager. There are more than enough ideas for starting a business today, you will learn about one of them right now.

What is the profitability of the hostel?

How cost-effective and profitable are hostels? Have you ever asked for this information? And in vain, because this type of small business is a very profitable business that can bring simply dizzying profits, but for this, of course, you should first try.

To begin with, it is necessary to analyze the general situation of the profitability of such establishments not only in the country, but also in the city.

First of all, you need to consider the following: opening a hostel is much more profitable than a hotel. Not so much profitable as safer and less risky. The cost of the hostel is relatively small, you do not need bank loans to buy a room for a hostel. And also such an acquisition quickly pays off and begins to bring real profits.

What do you need to open a hostel? Paper Aspects

Someone wants to buy a hostel already equipped and adapted for living and simply become its owner in order to make a profit over time with the help of calculations and calculations, and, of course, to proudly bear the title of hostel manager. Someone prefers this option to purchase a ready-made base.

In order to open such an institution, you should draw up a lot of documentation, write a single application and go through paperwork. So, in order to open a hostel from scratch, you need the following documentation:

license - a paper that is needed to open any institution of a public nature. Today, there are quite a few opportunities to buy a hostel franchise. That is, to purchase a building that was built in strict accordance with the rules of the network of such institutions;
permits of the sanitary and epidemiological service - this is also indispensable;
it is also important to obtain permission from the fire department.

After you collect all the necessary papers, you will need to register with the tax office in order to formalize the activities of an entrepreneur or testify about yourself as a separate legal entity. Those who already own such a small business assure that there is no need to give any bribes, there is no deception. It is beneficial for the state to open such establishments, because this to some extent increases the number of tourists and visitors to the city.

Hostel space

So, we choose a place. You can rent a room for a hostel, or you can buy it if you have the finances. In any case, it should be a conveniently located non-residential building with rooms, corridors, a spacious lobby, preferably elevators and, of course, amenities. So to arrange a hostel in non-residential premises is not an option. Otherwise, the amount of repair will significantly exceed the cost of the building itself. Be sure to consider several proposed options, and if none of the buildings you see suits you, look for more. In large cities and regions, finding such a building is not entirely easy, but it is quite possible.

Be sure to pay attention to how radically it will be necessary to convert the building into a hostel. People who have been successful in running hostels claim that they originally bought commercial properties that were low in value because they wanted to sell them.

By the way, there are hostel room requirements, which must be followed when creating and equipping rooms. The minimum area per person is five square meters, the bed must be at least 80 by 190 centimeters, and the distance between beds must be at least 75 centimeters. One toilet can serve a maximum of twelve people, and a shower room for fifteen. The sink can be one for six customers.

How much does it cost to open a hostel?

You can take a somewhat original step and come up with a specific concept for the operation of the institution. For example, a hostel for climbers or for musicians, athletes.

Try to calculate your steps in advance as much as possible. Difficulties with finances can be a significant obstacle to the creation of a small business of this type. Re-equipment, repair work, facade work and so on - all this requires money. Therefore, the calculation “the building will cost such and such a price, and all together ten to twenty thousand more” is erroneous! In addition, cleanliness and order will need to be constantly maintained, and the payback of the hostel, although quite fast, is not instant, by no means.

Personnel search- a separate issue. Choose only people who are really experienced and well able to work in this area, it is better not to take newcomers at the start of a business. Even if inexperienced people agree to receive very small wages, still give preference to those who know how to work, although they ask for more money.

Let's talk about numbers

The payback period for any hostel is about six years. There are no specific numbers, as this will depend on its popularity and attendance, and, of course, on the cost that you set for a day's stay.

To some extent, buying a franchise is more profitable, especially if the institution that is the basis of the franchise is quite popular. In the case of purchasing a franchise unit, you are relieved of the obligation to search for a suitable building, create a hostel concept. The main task will be marketing, that is, advertising. It is also up to you to select staff and the general duties of the franchise owner. The payback of this option is much more active. However, many people want to independently manage everything related to their entrepreneurial estate, so they start a business from scratch.

Hostel promotion

In order for your institution to quickly become popular, advertising is necessary. There is no point in waiting for the hostel to develop itself, because, no matter how great the conditions you offer, the information does not always spread quickly. Therefore, it is necessary to act.

1. Really experienced businessmen recommend working with an audience of schools and universities, because pupils and students often travel to different cities, booking rooms is made for a large number of people at once. Set a kind of limit: the more people there are in the group, the cheaper the rooms will cost. By the way, this type of visitors are the most effective word of mouth, your task is to demonstrate the advantages of a mini-hotel.

2. Register your hostel in the most popular social networks, add friends, offer services with prices (if they are pleasant enough) and listing amenities. This also works well. In the place reserved for filling in information data, indicate the coordinates of the institution and your contacts. The Internet is very, very wide, for young people today the World Wide Web has become the main source of information. Therefore, place ads on sites and pages, create a separate website for your hostel, indicate there as much information as possible, upload as many photos as possible.

3. Specialized schools, clubs and basketball teams should also be taken into account. Organize ads for them too. And let there be special bonuses for managers, this will play in your favor.

4. Make commercial offers with bonuses, promotions and seasonal discounts, for example. So the number of visitors will increase more actively.

5. Contact travel agencies. Most travel agencies immediately offer travelers accommodation, as this gives a person a guarantee that he will have a place to live immediately upon arrival, and, accordingly, improves the quality of the company's services. Contact several tourism companies, leave your contacts, arrange a room reservation. Employees of the company themselves will be interested in settling a person with you, especially if you offer a good price and proper conditions.

6. Corporate clients are the heads of different firms and enterprises. Offer them your services, let your subordinates know about it. Hand out business cards generously and don't be greedy for voice advertising - talk about the place non-stop.

Advertise the establishment endlessly. You can hire promoters to distribute flyers. You can come up with many more ways to promote the hostel, ranging from small to large-scale marketing projects.

Let's highlight the general rules for managing a hostel

How to properly manage a hostel, so as not only not to go bankrupt, but soon start making a net profit. Here are some simple but very effective rules.

Opening a hostel - no problem! It's not that difficult if you look into it in more detail.

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Today, more and more employees yesterday are striving to open their own business. Whatever the risks, the profit that you can get out of the business every month will be able to cover the costs and, most importantly, it will give you an incomparable feeling of freedom and independence from the changeable mood of the authorities or the intrigues of work colleagues.

The hostel as a business is quite viable!

To date, one of the most promising types of business is the organization of hostels. Their relevance is growing day by day, since every year tens of millions of people go on trips, and not everyone and not always has money for really expensive and luxurious hotels.

Economy class tourists are happy to resort to hostels. What are they? These are hotels that are inexpensive and outwardly very reminiscent of hostels. Anyone who considers a hostel as a business is primarily attracted by its low costs, even at the initial stage of organization. But the profit can be very tangible due to the constant flow of people who want to settle in them.

Background

By the way, hostels were first invented in Germany. Representatives of the hotel business around the world liked the idea of the Germans so much that they adopted their experience and began to implement it in various countries. To date, there are about forty million people - fans of hostels. In this type of hotel, there must be a bed, a kitchen for cooking, a bathroom and a bathroom or shower. At the same time, it is not worth spending a lot on design.

The most important thing in this matter is cleanliness, comfort and accuracy. Very often, rooms are equipped with safes for storing personal belongings of clients. The rooms have six or eight beds. Hostel furniture is also not particularly luxurious. As a rule, these are single strong beds made of wood, reliable and practical.

How much will it cost you to open a hostel?

In most cases, the main costs go to the payment of rent or the acquisition of real estate. Ideally, you should purchase a room closer to the city center or to its historical sights. Remember that your guests will stay with you for 1-2 days. During this time, it is very important for them to have time to see as many interesting buildings or amazing places as possible, so they will give preference primarily to those hostels that are in close proximity to their route.

Thus, it turns out that the hostel profitability is quite high. Having solved the issue with the premises, you will not experience any particular difficulties with other organizational issues. As for the staff, an administrator and a cleaning lady will be needed here. The first one can work in 24-hour mode after three, that is, you need 4 people. Their average salary is about 20 thousand rubles.

Additional business

Also, as an additional income, you can organize the preparation and delivery of breakfasts for your customers. You can equip the kitchen for about 80 thousand rubles. A separate shower and toilet can cost about the same amount. Don't forget Wi-Fi yet. Its presence is very important, especially for foreigners.
And, most importantly, since you will have strangers in your rooms, make sure that an appropriate contract is drawn up with a security agency. A well-thought-out scheme of ready-made options for excursions, cycling and hiking routes, and picturesque places in the surroundings will also not be superfluous. Before starting your own business, take the trouble to write a detailed hostel business plan with a financial model. This will help you in the correct distribution of your available funds and accelerate profits.

Advantages of a hostel over a hotel

Even from the position of a person inexperienced in entrepreneurship, the advantages of this particular type of hotel over a hotel are obvious: this is a large number of customers attracted thanks to cheap services; in general, any house or a spacious apartment can be used to implement the idea in Russia (recently it has become especially popular embody hostels in old buildings).

Among other things, you do not have to worry about the traditionally high level of service (necessary for ordinary hotels). As we have already noted, large funds are not needed to open a business here. It is quite possible that you do not even have to take out a loan - you can manage with your own funds. The most important thing is to plan everything correctly. Do not try to give an exact answer to the question of how to open a hostel, the business plan of which is not fully developed or thought out. Otherwise, you will simply lose money.

In how many years can the investment be recouped?

By the way, in continuation of the conversation about the merits of economy class hotels. It is worth noting that today in Western Europe their number has long exceeded the figure of 5000. There are still few such economical hotels in Russia. However, this area of business is developing at a very fast pace. And it is quite possible that in 5-10 years our country will become one of the leaders in this market (in any case, there are all the prerequisites for this). Today the situation is the opposite.

The niche is almost completely free. This, in turn, creates fertile ground. The profitability of a hostel in Russia can be very, very high. The main thing here is the right organization (we will not get tired of repeating this). Hostel business plan should be thought out to the smallest detail. You must clearly understand for yourself what funds you need to invest and what benefits you will derive from this. Only then can success be predicted. By the way, you should not hesitate with this business either. If you decide, do everything faster, while there are no major players on the market.