Starting a small business from scratch: ideas and rules of conduct. Step-by-step instructions “How to start your own business” Just think about what activity you like best

When starting your own business, you should study various business ideas for beginners, and choose the one you like.

What should you pay attention to when choosing an idea?

How to open your own business?

How to start your own business for beginners

When starting a business, you need to be prepared for the fact that millions will not immediately start falling from the sky.

To obtain them you will have to work hard.

The main advantage of owning your own business is the absence of the need to carry out someone else’s instructions, as well as the opportunity to work from home according to the most convenient schedule.

To open a business for a beginner, you should:

• Choose an activity that will bring not only money, but also pleasure from the work process.
• Make an action plan, noting the most important places and dates.
• Collect initial capital, or start operating without it.
• Create a website on the Internet for promotion or direct work.
• Start searching for customers.

Business can be conducted both on the Internet and in reality - open a retail outlet or office, depending on the direction of the business.

The most common areas for business among beginners are: trade, catering (franchises), production and services.

Business ideas for beginners with minimal investment

“The new fundamental law of business at the turn of the twenty-first century is that the Internet changes everything. If nothing else, Internet technologies are changing the way companies—even small ones—interact with their employees, partners, and suppliers.”
Bill Gates

It is best to start a business with minimal investment, so that in case of failure you do not lose too much money.

A novice businessman should always be prepared for failure, and at the same time do everything possible to prevent it.

20 best business ideas for beginners with minimal investment:

Organization of quests in reality.

Investments are required only for arranging the premises for a games room.

1. Growing cucumbers in a greenhouse and their subsequent delivery to stores and wholesale warehouses.

Providing cleaning services – .

Investments will only be required to purchase detergents and uniforms for employees.

Breeding purebred cats, dogs, as well as fish, raccoons, rabbits, ferrets.

All these animals are giving away well.

Foreign language courses.

A very profitable business.

Investments are minimal - renting a small office and purchasing training materials.

Clothing store.

The best place to order clothes is from China.

The markups are significant.

A blouse at a cost of 300 rubles in Russia can be sold for 800-1000 rubles.

Making jewelry or making natural soap.

Making handmade books and notepads.

Web design.


Website development and design is a very profitable business that does not take much time.

2. Beauty salon, hairdresser or.

   The services of a hairdresser, makeup artist or nail artist can be provided at home, or on-site.

   Husband or wife for an hour.

   It is not necessary to open an office; you can accept orders right in your home.

   Manufacturing of furniture to order.

   A garage can be used for work.

   The costs are small and pay off immediately after the order is completed and delivered.

   Agency for selecting apartments for rent.

   The work is not difficult - you just need to create a database of clients renting out their homes and start working.

   Agency commissions can range from 15 to 30 percent of the monthly cost of renting an apartment.

   Proofreader and translator services.

   The best thing is to work remotely for a large publishing house, and later, after gaining experience, open your own translation agency.

   You can apply the image to T-shirts, baseball caps, vests.

   Renting out housing.

   
   Unlike an agency providing apartments, in this case your own housing (several) is rented out.

   The profit in this case is significantly higher.

   Knitting clothes.

   It is best to knit to order, not at random.

   However, first you will have to tie a few things together to build your portfolio.

   Some owners of purebred dogs and cats do not know how to care for their pets - cut their nails and trim their fur.

   A professional groomer can handle this type of work very quickly.

   Photo and video shooting of weddings, family outings.

   Having a professional camera and a photographer's flair can make very good money.

   Making bouquets.

   A good, beautifully composed bouquet today costs from 1,500 rubles.

   You can make 5 bouquets or more per day.

   However, at first you will have to look for clients on your own using the Internet.

This is not all business ideas for beginners.

To choose your business, you should remember your favorite pastime in childhood and adolescence; very often such memories lead to great ideas.

3 unusual business ideas for beginners

By choosing something you like, something unusual, original, you can achieve success faster than sitting in the office for days and weeks.

Unusual ideas for starting a business:

Conducting excursions in your own city.

Having come up with an interesting program, you can collaborate with a travel agency or open your own.

Hotel for pets.

Those who leave the city for a few days and do not know with whom to leave their pet can use the services of a mini-hotel.

Restoration of vintage furniture and jewelry.

Collectors are willing to pay top dollar for a desirable antique.

Business ideas for beginners on the Internet

You can do your own work of translating and writing texts, creating websites, or you can approach the matter more globally and turn it into your own business.

The main advantage of the business is the established customer base, regular orders and profit.

A copywriter on the stock exchange receives no more than 40-100 rubles per thousand characters.

However, by attracting your own clients, you can set a price of at least 200 rubles per kilo.

Working on the stock exchange does not allow you to increase prices, but your own business provides opportunities for development.

Likewise, earning money from creating websites while searching for customers yourself brings in much more money than when working with a website.

About where to get business ideas and how to successfully open your own business,

watch in the video:

To move forward far and bring your business to a high level, you should take into account the advice of people who have already walked this path.

Many millionaires were ordinary employees and employees until they began to move towards success.

What does it take to succeed?

• Get up earlier than everyone else, go to bed later than everyone else, and then success will not keep you waiting.
• Owning your own business is the ability to make the right decisions and be confident that it will work.
• Find something that will bring you joy and desire to do it, go to work even on a day off.

Working from a home office is not as easy as it seems.

It is necessary to resist many temptations: TV, Internet, refrigerator.

• Always carry a notepad and pen with you: an idea for a startup can come to your mind at any moment and just as quickly fly out of it.

Make a plan for the year.

What do you want to achieve?

This plan will be a great motivation.

Conduct a clear assessment of your own capabilities.

Increase the pros and decrease the cons.

The ability to attract clients is very important.

Become a master of communication by learning to simply listen to your interlocutor and take into account the client’s wishes.

From each profit you receive, set aside a certain amount - 10-20% for the business.

Increase your money.

Learn to delegate important tasks to others and make good use of the free time.

This is what all businessmen do.

Set goals and achieve them.

Attract 5 clients in a month, earn 100,000 rubles.

Goals may be different, but all of them should bring moral satisfaction if fulfilled.

Many business ideas for beginners do not require large investments, and at the same time quickly bring profit.

Work should bring not only money, but also joy.

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People decide to start their own business for various reasons. Some are motivated by the desire to escape the control of their boss, others by the opportunity for self-realization, and still others by the pursuit of quick profits. Whatever the reason for this decision, it is important to find a business that will really help generate income and does not require large investments. In this article we will tell you how to open your own business from scratch. Practical advice will help you start your business wisely.

Where to start?

Firstly, you need to immediately determine for yourself what the purpose of starting a business is.

It could be:

• the ability to make decisions independently;
• desire for financial independence;
• a great incentive for self-development and self-realization.

During the birth of capitalism in Russia, in the early 90s, starting your own business was easier than it is now. Today, huge competition does not allow one to quickly join the ranks of the entrepreneurial elite, especially for those who do not have large start-up capital.

Today, it takes much more effort to start your own business, and the idea itself must be relevant and original.

Of course, any person who decides to open their own business is afraid of making mistakes and suffering financial failure at the very beginning of their activities.

This can be avoided if you listen to the advice of experienced business consultants and successful businessmen.

1. Don't take out a loan to start a business.

Applying for a loan very often precedes starting a business, because sometimes a person can realize his startup idea only with the help of borrowed funds. However, this is a false path that will lead to financial ruin. In the best case, the profits at the first stage of the company's activities will be enough to pay interest.

But to develop a business, increase momentum and turnover, you need to invest all the time. If the profit goes to pay credit interest, then within a few months you will be faced with the fact that the business not only does not develop, but also declines.

In the worst case, if you take out a bank loan, you will not be able to repay it due to the payback period of the business. In various cases, the payback period can last from 6 months to 2-3 years. All this time you will need to repay the loan and invest additional money in the development of the business.

If you have to apply for a loan from your friends or credit institutions, then remember that the loan should not exceed 50% of the starting capital. You should not offer the bank your only home as collateral. The business may not be realized, and you will lose your home. Also, do not touch the strategic reserve of “black money” that any family has.

For beginning businessmen, it is very important to have a financial cushion for the first 5-6 months. After all, most likely, during this period of time, entrepreneurial activity will not generate income yet.

The way out of the situation is simple! It is necessary to draw up a competent business plan and attract investors to its implementation. In order to find people who will actually want to invest in your project, the idea must be original, fresh and relevant.

Prepare a competent business plan in which you clearly indicate the essence of the project, the payback period and the required capital to start.

1. Start from the very first step, gradually moving up.

Many new entrepreneurs make a common mistake. They try to immediately take the top bar, not realizing that they need to reach it gradually.

You should not immediately set yourself the goal of selling a huge corporation. Even if you have to do the activity alone, you will gradually gain experience in this area and will think about expanding the business.

If you decide to open an auto service, but don’t know anything about this area, then it’s useful to work as an employee in a car repair shop for at least a few months. This will help you take an “inside” look at entrepreneurship and understand what to expect.

Competent business planning is the key to the success of any project.

It is impossible to enter the market without a carefully thought-out business plan, in which a thorough assessment of external and internal risks is made, payback is calculated, and the weaknesses of the projects are taken into account.

Clearly outline the weaknesses of the project, so you will see the points that need to be paid close attention to, strengthen control, insure them, etc.

1. Improve your financial literacy. Since you have decided to set off on your own, you need to learn the basics of law, tax accounting, accounting, economics, business planning, investing, etc. Of course, in each individual case you can seek help from specialists, but this is not always reasonable.

Firstly, the services of professional consultants are expensive and will require additional financial expenses.

And secondly, you must have at least a basic understanding of all business issues in order to competently answer investors’ questions, correctly allocate resources, and plan the future activities of your company.

Study the theoretical basis of the market area you plan to enter.

Carefully analyze the market, level of competition, and company potential. This will help you avoid possible mistakes and correctly distribute your forces at the very beginning of your activity.

When not to start your own business

According to experts and successful people, not every reason for starting a business will help realize an idea.

Let's look at the main reasons when you should not open your own business:

• In order to pay off all loans and debts.
• Looking up to acquaintances and friends. If you do not feel internal motivation and strength, then you should not start a serious business.
• The desire to suddenly change jobs or quit.

These are the reasons that not only will not contribute to the competent development of the business, but will also quickly bring all efforts to naught.

Where to start: step-by-step instructions

Step 1. Develop a business idea.

This is the most important stage on which the entire success of the enterprise depends. It is important to understand not only how you will earn money, but also what your business will look like for the consumer.

The uniqueness and originality of the proposal is important. But original creative ideas do not always bring good money. You need to study the service market in the area where you live and understand in which niche you can develop without special investments.

Step 2. We draw up a business plan.

We discussed how to write correctly in this article. Without this document, it will not be possible not only to demonstrate the idea to investors, but also to competently start a business activity.

Step 3. Register an individual entrepreneur.

Considering that in this article we are considering starting a business from scratch, we are not talking about another form of ownership.

Step 4. We select personnel.

If your business concept involves hiring people, then you cannot do without qualified specialists. Make a list of requirements that your employee must meet and begin your search. A variety of electronic resources or specialized recruiting agencies will help you select personnel.

Step 5. Starting a business.

The first steps may be associated with force majeure situations, errors and shortcomings. You need to be prepared for this. Do not be afraid of difficulties and remember that any successful business was preceded by a difficult start with many problems.

The success of the company depends on how correctly you can assess the situation, analyze mistakes and develop a further marketing strategy.

Ideas with minimal investment

Considering that you do not have start-up capital, here we will look at business ideas that do not require serious investment.

1. Photographer

In order to start making money in this area, you will need to purchase professional equipment and take courses.

To start making money with photography, you need to have an artistic flair and understand photo technology a little more than the average guy or girl. If you meet these requirements, then becoming a photographer will help you earn money without much investment.

Yes, you need to purchase equipment, the cost of which can vary between 1-2 thousand USD. But you can start small. Even a small DSLR camera and light are enough to start offering photo sessions.

If you are still far from the world of photography, you can get a job as an assistant to professional photographers to learn this business from the inside. This will help you make the necessary contacts, evaluate the strengths and weaknesses of the business, and analyze the competitive market.

At the same time, take courses, seminars, webinars and master classes on photography.

Gradually, it will be possible to invest the money you earn in “upgrading” equipment, raising the cost of your services.

This type of activity is interesting because it can be constantly developed without stopping there. The collected portfolio will allow you to send your work to famous glossy magazines, where you may be noticed and offered cooperation.

At the same time, you can post photos on paid services and exchanges, having passive income from your work.

1. Intermediary services. Earning money on trading platforms (Avito, joint purchases)

The advantage of such a business is that you do not need to invest money in the product. You provide intermediary services by advertising the Seller’s product and carrying out the sales process to the end consumer. The commission for intermediary services usually ranges from 5-10%. Gradually, with proper financial management, you will be able to reach a new level and earn money on trading platforms as a Seller.

The process of entrepreneurial activity in this area consists of three stages:

• find a Supplier and agree on the sale of his goods;
• place an ad on your page;
• respond to the Client’s letter (call) and complete the transaction.

1. Internet business

We are talking about such a concept as freelancing. This business involves the provision of services on a paid basis through the Internet. Think about what you could do (programming, copywriting, writing advertising slogans, drawing, design, translating texts, etc.). On average, a successful freelancer earns between $500-$1000 per month.

This area will be especially interesting to people who have high professional skills in any field (journalism, design, photography).

Without initial capital, you can go “free floating” and begin to gradually build your own business, recruiting like-minded people into a team, training, providing consulting services, etc.

1. Creating a YouTube channel.

Of course, this is a very specific business and requires certain personal qualities from a person. It is necessary not only to think through the concept of the channel, to be an original, creative and purposeful presenter, but also to constantly work on the development of your channel.

To implement this business idea, you will need to go through 5 simple steps:

• register a mailbox on the Gmail service;
• register a channel on Youtube;
• we come up with the concept and main idea of ​​channels *culinary, sports, entertainment, business consultations, etc.);
• We shoot video using a video camera;
• loading.

Here the reader will probably have a reasonable question: “What is a little bit of income?” Bloggers make money from this service in two ways:

• Advertising from products that are advertised in the video itself (paid by partners).
• The service itself pays for the popularity of the channel (depending on the number of views).

In order to start making money on Youtube, you need to connect an affiliate program and fulfill several conditions:

• Confirm your authorship. To do this, the channel must contain at least 20 original works.
• Each video clip must have at least 1000 views.
• Collect at least 1 thousand subscribers.

Many popular bloggers, having reached a certain level, hire a team of employees who write scripts, edit videos, film, etc.

Video. Earning money on YouTube

Today this is a very popular type of service on the market, which brings in good income, but does not require serious investment. All you need to implement is to complete a master’s course in nail services (massage, eyebrow shaping, makeup, etc.), purchase professional tools and rent space in a beauty salon.

Don't think that beauty salons that require large investments are your direct competitors. Today, it is highly specialized salons that are in greatest demand. This niche is not fully occupied and allows you to successfully start and develop.

With a minimal investment of money and a high-quality approach, the payback of such a business is 1-2 months.

The easiest option for starting such a business is a salon at home, but despite the minimal investment, there are also disadvantages to this approach. Firstly, not every client will agree to come to the master’s home for a service, and secondly, this activity will be very limited, not allowing you to increase profits.

1. Apartment renovation or “master for an hour” service.

Of course, this business is more suitable for men and requires a certain skill and knowledge of the basics of repair and construction work.

Your business activity will not require a large investment. It is enough to spend 300-400 dollars on a basic tool with which you can do the first work. By gradually investing money in your qualifications and tools, you can move to the elite level, raising prices.

This business allows you to develop, recruit a team, and gradually become a manager. But for a successful start, it is necessary to carefully analyze the competitive market in order to correctly determine pricing and the niche of services.

1. Cleaning service.

But this type of activity is more suitable for women. Also, with a minimal investment of money, you can start earning money by providing cleaning services for houses, apartments, and offices.

With the proper skill, a careful professional approach and a clearly structured marketing plan, you can also count on expanding your activities, recruiting employees, reaching a new level as a manager.

The fact is that, despite the minimal investment, this business will allow you to quickly achieve a good, stable profit. The cleaning services market still remains a free niche, which allows start-up companies to get off to a quick and successful start. But you need to be prepared for the fact that the flow of clients will not come immediately, the “word of mouth” effect must work, or you will have to invest serious money in advertising.

Video. Opening a cleaning company

To rent out housing, you don’t have to have your own. How often have you seen an advertisement that states that a person will rent a home without intermediaries?

What is the essence of the work? Looking for clients for rent, renting housing. As a rule, intermediary services bring from 5-10% of the value of the property.

For a large city where the commercial real estate market is widely developed, such specialists are in great demand. This activity requires a lot of effort, because you will have to constantly review advertisements, analyze the housing market, meet with homeowners and clients, and make deals.

The advantage of this activity is that there is no need for initial capital.

This business also allows you to develop. Over time, having gained experience and assessed all the pitfalls of this activity, you can rent an office, recruit a team of employees and provide real estate services at a more professional level.

You can focus not on renting out housing, but on selling. This will significantly increase your income.

In this article, we examined only a small part of business ideas for entrepreneurial activity from scratch. Read more about the 10 best ways to make money without starting capital In this article.

Video. How to start your business from scratch

For most hired workers, owning their own business is the only opportunity to achieve at least an average level of income. Surprisingly, the average person, who has no confidence in the future and receives a salary that is barely enough to buy food and clothing, considers entrepreneurial activity a dangerous and risky activity.

This stereotype is explained by the fact that few people who want to become entrepreneurs know how to open a small business and where to start. According to the generally accepted opinion, starting any enterprise requires certain skills, start-up capital and business connections. Therefore, someone chooses the difficult path - trying to get a consumer loan, rent an office, purchase expensive equipment and hire workers, while others, following a simple algorithm, think through the main steps before starting a business, minimize expenses and open their own business without unnecessary stress.

Psychological attitude

The most important step on the path to success is the formation of a special system of views and the right psychological attitude in an entrepreneur. When listing what you need to open a small business, first of all you need to mention dedication, perseverance, lack of fear of failure, and self-confidence. It is possible that, along with developing these qualities, the future businessman will have to struggle with internal barriers, including:

• Inadequate assessment of the scale of financial investments - many people are sure that any enterprise requires millions of investments that pay off over the years;
• Denial of one's own abilities - according to most ordinary people, only those who have talent from birth can become an entrepreneur;
• Overestimation of the importance of the concept - it is believed that in the question of how to start a small business from scratch, an exceptionally brilliant idea is the key to success;
• Fear of guaranteed failure and the belief that the entrepreneur will inevitably lose capital, work and personal property.

Also worth mentioning is the belief that all businessmen are greedy and dishonest, the belief that business or family connections are necessary, the denial of the usefulness of money and other common stereotypes. Since it is impossible to open a small business from scratch without overcoming them, the future entrepreneur must make some efforts to form the right worldview. You can get the support you need:

• In communication with other successful businessmen;
• When reading motivational literature and studying other educational materials;
• At special trainings dedicated to the formation of personal qualities.

Idea selection

All successes must be based on meeting existing or creating new customer needs. Therefore, a novice entrepreneur should first of all understand what exactly his qualities and skills will be in demand by the target audience. To do this you need:

1. Think about your qualifications, hobbies, experience and any useful skills;
2. Determine which activities are perceived with the greatest enthusiasm;
3. Analyze your own needs, interview others and find;
4. Assess the possibility of multiple sales of the selected product or service;
5. Determine whether it is possible to start your own business without quitting your job.

To choose, you can also address the most pressing problems:

• Anyone will always buy food;
• Almost everyone gets sick sometimes and needs medication;
• People (especially women) want to look beautiful and well-groomed;
• Everyone, without exception, needs clothes and shoes;
• Car enthusiasts regularly repair and maintain their cars;
• Every home has household appliances and electronics that sometimes break down;
• Most people strive to furnish and renovate their homes;
• Everyone needs periodic rest.

Ideas for starting a small business can be divided into three main groups: selling goods, producing products or providing services. Any entrepreneur who doesn't know what to do should choose one of these directions.

Trade

Trade is the most accessible small business that can be opened without professional experience or special knowledge: unlike organizing the work of a factory or consulting company, in this case the key to the success of an entrepreneur is the presence of elementary logic, observation and common sense.

A significant disadvantage of this direction is the required amount of start-up capital: the costs of renovating the premises, purchasing commercial equipment and creating inventory represent a fairly significant amount. What you can open in the field of trade with relatively small investments:

• Grocery store or fast food;
• A store or department with shoes, clothing, accessories, jewelry;
• A retail outlet with dishes, interior items, linen, household chemicals;
• Pet goods store.

Provision of services

When choosing which business is best to open for little money, available options should first of all be sought in the service sector: an entrepreneur working in this direction does not need retail and warehouse space, machines and equipment, and in most cases, even an office. What will be of interest to the consumer:

• Construction work, plumbing and electrical services;
• Car maintenance and repair;
• Repair of clothes, shoes, household appliances, furniture;
• Services related to beauty and health (haircut, nail and hair extensions, manicure, makeup, home massage, solarium);
• Organization of leisure and entertainment;
• Training, education, advanced training;
• Accounting and legal advice.

Production

Despite the demand for domestically produced products, impressive investments in the enterprise will be justified only with careful preparation - market research taking into account the influence of imports, determining the structure of consumer demand and developing a pricing policy. It is high costs that are the reason that many ideas and developments remain unrealized. However, in some cases you can choose which small business to open for an entrepreneur who does not have much capital:

• Tailoring in the studio, making belts, bags and other accessories;
• Production of paving slabs, colored crushed stone;
• Production of cabinet, upholstered and frameless furniture;
• Growing crops (onions, garlic, herbs, mushrooms);
• Breeding animals and birds (rabbits, nutria, quails, geese).

Checking for demand

An entrepreneur considering which small business to open must ultimately weigh the ideas he chooses against his capabilities and narrow the list down to a few options. However, even if there is only one direction left, it must be tested for performance and the presence of consumer demand. How to do it? Methods depend on the preferences of the target audience:

1. The easiest way is to get acquainted with the statistics of queries in the chosen direction on popular search engines like Google or Yandex;
2. You can place offers for sale or provision of services on well-known message boards or on thematic forums;
3. Advertisements in the local press will be seen by those who do not use the Internet;
4. Placing advertisements in elevators and entrances, placing booklets in mailboxes are used when assessing the potential of a particular area or small city;
5. You can distribute business cards in places where representatives of the target audience gather;
6. The easiest way is to study the activities of potential competitors, assess their level of wealth and the success of their chosen strategy.

The number of reviews is used to judge whether... There are other methods for testing demand (sending out commercial offers, interviewing friends and passers-by), however, in this situation they are more likely to increase the average indicators.

Finding funds

It should be noted that a minimum start-up capital is needed in any case, since it is impossible to open a small business without money: entrepreneurial activity requires inevitable investments in advertising, payment for communications and transport services, purchase of stationery and a certain amount of office equipment. You can find the necessary funds in the following ways:

1. Apply for a bank loan for entrepreneurs at a reduced rate;
2. Borrow the missing amount from friends or relatives;
3. Attract a third-party investor;
4. Receive a subsidy from the Employment Center.

Business options

Many successful ones are well-known and have been tested many times in practice: an entrepreneur just needs to select the appropriate ones and adapt them to specific conditions, while not forgetting to create his own competitive advantages that attract the attention of consumers and significantly increase the chances of success of the enterprise.

Installation of suspended ceilings

Stretch ceilings invariably remain one of the most popular interior elements. Moreover, thanks to lower prices, these structures become available not only to wealthy people, but also to owners of rural houses, one-room and even communal apartments, and their installation brings income to many entrepreneurs.

When choosing which is the most profitable small business in a small town you can open with a capital of 75–90 thousand rubles, you should take into account that in this case the main expenses include the purchase of hand tools and advertising. As for income, with the cost of finished ceilings being 1200–1500 rubles/m², a team of two people finishes a two-room apartment in a day, earning 15–20 thousand rubles.

Car polishing

The paintwork of any car does not remain shiny for long - with intensive use or when storing the vehicle in an open parking lot, it quickly becomes dull and covered with small scratches. Therefore, car body polishing services may be in demand among car enthusiasts - a small business that can be opened in a small town even in your own garage, investing only 65–70 thousand rubles in equipment and materials.

The price of polishing is determined by its type and material: from protective for 3,000 rubles to restorative and two-component for 6–7 thousand rubles. With the cost of consumables being 100–1500 rubles, the entrepreneur’s income will be 2.5–5 thousand rubles from each client.

Makeup school

In order to skillfully highlight the advantages of her appearance and, if possible, hide her flaws, every woman needs to have some skills in applying makeup. Considering that few people know how to use cosmetics correctly, but almost all representatives of the fair sex are ready to learn, you can open a small business from scratch, the idea of ​​which will be to conduct special courses, including teaching both the basics of the skill and professional techniques.

With an average cost of basic training of 5–6 thousand rubles and a price for courses for masters of 22–25 thousand rubles, the investment in opening a makeup school (about 200 thousand rubles, including the purchase of equipment, furniture and consumables) pays off in four to six months.

Holiday decorations with balloons

Bright, extraordinary, spectacularly decorated holidays usually leave people with the most positive impressions. To make the celebration memorable, organizers often use various figures, compositions and entire garlands of balloons as decorative elements: such a room decoration service is a service that can be opened without an office, warehouse or complex equipment with a capital of only 55–120 thousand rubles .

The cost of the service is determined by the complexity of the composition: from 300 rubles per meter of garland to 5,000 rubles for a balloon fireworks display. A team that arranges 2-3 holidays a day during the season will be able to earn up to 240 thousand rubles per month.

SEO and SMM promotion studio

Seven out of ten Internet users regularly spend time on social networks, and approximately half of the total number actively searches for information of interest to them in search engines. Therefore, an entrepreneur who wants to attract attention to his product or service should not ignore such a huge audience.

To open a small business at home to promote customer representation on social networks (SMM) and search engines (SEO), all you need to do is get a computer with Internet access and devote time to developing your own website. At the same time, the rest of the studio employees can work remotely for the first time.

The entrepreneur’s income in this case is determined by the volume and complexity of the work: customers pay an average of 40–60 thousand rubles for promotion in search engines, and from 8 to 40 thousand rubles per month for maintaining groups on social networks.

PC and laptop repair

Today, a computer or laptop is found in almost every home, but few users have the knowledge necessary to repair it. As for enterprises, the fleet of computer equipment here is measured in tens and hundreds of machines, the maintenance of which can only be done by highly qualified specialists.

When considering which small business is profitable for an entrepreneur to open, we can offer three options for organizing a computer service:

• Repair of equipment at the customer’s home (minimal investment);
• Repairs in your own workshop (investment of 150–220 thousand rubles);
• Serving corporate clients.

The cost of services is determined by the tariff schedule: from system reinstallation for 500 rubles to data recovery for 6,000 rubles. Accordingly, each master is able to earn 55–70 thousand rubles per month for the enterprise.

Making donuts

Despite the high competition in the fast food market, novice entrepreneurs often pay attention to the sale of shawarma, hot dogs and popcorn, forgetting about such a popular product as donuts. Meanwhile, if you study how to open a small fast food business in Russia, you can get a profit comparable to the income from selling hamburgers. Donuts are usually sold in two ways:

1. At a stationary point, equipped with a mini-bakery for 85–90 thousand rubles and located in a shopping center or on the main street;
2. In a mobile kiosk, which can be bought ready-made along with equipment for 260–300 thousand rubles;
3. Considering that one serving of donuts costs 50–60 rubles, you can expect a daily income of 4–8 thousand rubles from a well-located outlet.

Production of sliding wardrobes

Consumers have long appreciated the convenience and attractive appearance of sliding wardrobes. In new houses, developers usually order them in bulk from furniture factories, but no one will reconfigure an entire production line to complete individual projects. Therefore, when considering how to open a small business with a capital of 25–40 thousand rubles and a minimum set of hand tools, you can pay attention to the manufacture of such furniture to order.

When organizing a workshop in your own garage or in a rented small room, cutting laminated chipboards, gluing edges and assembling door frames is entrusted to third-party companies. Even taking into account the cost of their services, an entrepreneur’s income from assembling and installing a standard cabinet will be 5–7.5 thousand rubles.

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Selling jewelry

“I want to open a small business, which direction is better to choose?” For girls, the answer to this question involves searching for the optimal combination of profitability and aesthetic components: the sale of costume jewelry and jewelry meets these requirements almost completely.

The purchase of equipment and goods will require an amount of 180–230 thousand rubles. With such capital, a store can be opened either in an “island” format on the territory of a shopping center, or in a separate room with an area of ​​no more than 12–15 m².

With an average check of 400–500 rubles and serving only 10–12 customers per day, the retail outlet’s turnover will be 150 thousand rubles per month, which, taking into account the 150% markup, is equivalent to a net profit of 60–70 thousand rubles.

Breeding rabbits

Among other types of animal husbandry, rabbit breeding is distinguished by its loyal requirements for farm space and the size of the starting capital, as well as simple technology for raising, feeding and caring for animals. In addition, the business owner can count on government assistance in the form of grants and subsidies.

In the question of how to open a small business from scratch with minimal capital step by step, the idea of ​​​​raising rabbits involves renting a small area for placing cages, purchasing animals and feed, organizing distribution channels: the total costs will not exceed 220–250 thousand rubles.

The first income will be received in a year, when the rabbits reach marketable weight and size: a herd of only 60 heads will bring the entrepreneur a profit of 350-370 thousand rubles from the sale of meat and 70-120 thousand rubles from the sale of skins.

Hello dear friend! Alexander Berezhnov, entrepreneur and one of the founders of the business magazine HiterBober.ru, is in touch.

Today we will talk about how to start your business from scratch. Is it really possible to do it at all? I answer unequivocally - YES!

After studying this article, you will find answers to the most common questions:

• How to start your business from scratch if you have no money and experience?
• Where can I find a working business idea to start a project?
• What (what business) should you do to get your first profit tomorrow?

Here I will describe a step-by-step technology for starting a business, and will give examples from my own business practice, as well as talk about the experience of my entrepreneurial friends who started their own business without money or other material assets in the form of premises, equipment or goods.

All you have to do is study this material and apply the knowledge gained in life.

Content

1. Why is it better for beginners to start a business from scratch?
2. Where to start your business so as not to burn out - 10 iron rules!
3. How to start your own business from scratch - 7 simple steps using the example of a fictional aspiring entrepreneur Vasya Pupkin
4. My own experience of starting a business from scratch in the service sector
5. The real story of how my friend Misha worked as a security guard and became a businessman

1. Why is it better for beginners to open a business FROM ZERO?

Dear readers, this section of the article is very important! I sincerely advise you to study it carefully. I guarantee you won't regret it.

Here the key points on starting a business for beginners will be explained from the point of view of the psychology of entrepreneurship.

Before starting a new project, be sure to think about what determines your desire.

Understand yourself and your motivation to open a business, and my small test, compiled in the form of two blocks of different beliefs, will help you with this.

Belief block No. 1.

What thoughts SHOULD NOT open your own business with:

• How can you quickly earn a lot to pay off your debts?
• The idea I have in my head will definitely work, but I need money to make it happen;
• Am I worse than others? My neighbor is engaged in business and everything will work out for me;
• I'm tired of these idiot bosses, I'm quitting tomorrow and starting my own business!

Yes, friends, business is more psychology than technology. I'll explain why a little later.

Belief block No. 2.

On the contrary, you are READY to start a business if you think like this:

• I am very good at doing something that is in demand by the “market” and on its basis I want to open my own business;
• I realize that at the beginning, large investments in business are very risky, and I can only invest free money in the business, but I will not borrow it, since the risk of losing money without business experience is very high;
• My own business takes a lot of time, and in order to develop it I must have a cash reserve or source of income until my project generates tangible income;
• Having started my own business, I will no longer have bosses and supervisors who guided me in my work and I need to become a sufficiently organized person to act independently and achieve success in entrepreneurship.

If you have dominant beliefs from block No. 1, do not rush to get into a fight. After all, most likely, such judgments indicate the emotionality of your decisions and underestimation of the risks that arise when starting your own business.

The beliefs prevailing in your head from block No. 2 indicate that you are fully aware of what business is and are going to take a responsible approach to its start and further development.

I already wrote above that business is mainly psychology and only then technology.

It's time to explain why this is so.

The thing is that our internal “cockroaches” and delusions prevent us from starting our project.

Here are just some of the myths that hinder the start of successful projects:

1. You can’t open a business without money and connections;
2. Taxes will eat up all profits;
3. Bandits will take my business;
4. I don't have a commercial streak.

Surely you are familiar with all these fears of beginners. In fact, if you overcome them, or rather just score and don’t think about all this nonsense, then your chances of success will increase MANY TIMES!

2. Where to start your business so as not to burn out - 10 iron rules!

I had to open a business myself more than once. I opened my first business at the age of 19 and registered myself as an individual entrepreneur. If you are interested in how to register an individual entrepreneur, then I explained in detail all the subtleties of this procedure using my own example in the article “How to open an individual entrepreneur in 3 hours.”

Then I bought 2 payment terminals. You yourself have probably used the services of such terminals more than once when paying for a mobile phone. But this business cannot be called open from scratch, since at that time (2006) I invested about 250,000 rubles in it.

So, friends, perhaps you know both successful examples of business projects and examples where entrepreneurs with their “brainchild” failed.

By the way, basically everyone hears stories of great successes, but it seems that it is not customary for us to talk about failures and is even embarrassing.

Like, I’m a fool, a loser, I’m broke, I lost money, I got into debt. So what's now? And now there is nothing left to do, all that remains is to live on and step by step get out of the current situation.

So that you don’t find yourself in the place of this poor fellow, here are the simplest rules that will help you start a business with minimal risks and great chances for the success of the enterprise.

How to start your business from scratch and not go broke - 10 iron rules:

1. Never take out loans to start a business if you do not have experience;
2. Before starting a business, take off your rose-colored glasses and ask yourself the question: “What will I lose if I fail”?;
3. Be prepared for different scenarios, consider both optimistic and pessimistic scenarios;
4. Under no circumstances should you open a business with money intended for other strategic goals in your life (children’s education, loan payments, treatment, etc.);
5. Carefully study the market and your capabilities, that is, the resources you have to start your own business;
6. Do not get involved with obscure or “super profitable” projects that require serious investments;
7. If possible, talk to experienced entrepreneurs who are successful in business and take note of their advice;
8. Start a business in a field you are familiar with;
9. Plan your upcoming actions in writing and clearly formulate each stage that you have to go through to achieve your goal;
10. Be optimistic and don't stop at the first difficulties!

3. How to start your own business from scratch - 7 simple steps using the example of a fictional aspiring entrepreneur Vasya Pupkin

For clarity, I propose to go through all 7 steps of technology for organizing your business using the example of a fictitious entrepreneur, let his name be Vasily.

This is the hero of our story, who decided to open a business from scratch.

Step 1. Determine your value

Look, friends, I think you will agree that business can be called the exchange of money for some value that you can give to your clients, that is, solve their problem for money.

Let's say you're good at driving a car, or you can make beautiful designs on a computer, or perhaps you have a talent for creating DIY crafts - in all these cases, you have value that people are willing to pay for.

Let's get straight to the point and do a practical exercise that will help you get your business off the ground:

Take a piece of paper and a pen, then write a list of 10 things that you feel are better than others.

Once you have this list ready, think about what you are good at that you really enjoy doing. Maybe you are doing this as a hobby now.

The fact is that a person cannot do something for a long time that he does not like, and business is a great creative process that requires your versatility, willpower and dedication.

For example, as a result of this exercise, you came to the conclusion that you like to teach something, explain things, communicate with people and work with information, and most importantly, that you are good at it.

Then, by combining your abilities, you can become a private tutor, consultant, or succeed in the network marketing industry.

This is a general principle.

So, once upon a time there lived Vasya...

Vasily decided to open a business and approached this task responsibly.

Vasya made a list of his favorite activities and compared it with what he does best.

Based on the results of the exercise, our hero decided that he would engage in computer design, since he had been working for several years in the company “DesignStroyProekt” LLC in Chelyabinsk, which develops interior design and then finishes the room according to the 3D project.

Vasily assessed his strength and decided that he would become a private interior designer; he already had a number of completed projects, positive customer reviews and an impressive portfolio.

Vasya loved his job and sometimes even took it home, since the company had a lot of orders.

Even then, our hero realized that, in fact, he was engaged in entrepreneurial activity, only his services were bought by a company at a low price, and clients paid the company much more for design development.

Here Vasily realized that if he could find clients on his own, then he would not have to go to the office at all, and his initial investment in the business would be minimal. After all, his design skills themselves are essentially a business.

This is how our newly minted entrepreneur came up with the idea to start a business.

While working in the company, Vasya even received a small percentage of completed projects, which means he could influence the level of his income.

Fortunately, he lived in a large city, where he had quite a lot of potential clients.

Step 2. Analyze the market and choose a niche for a future project

In order to understand whether your business will be successful, you need to conduct an appropriate analysis of the market in which you will sell your goods or services.

So, Vasya decided not to rush and carefully prepared for the new stage of life, which was called “free swimming in the world of business.”

Over the few years that our designer worked for the company, he learned that there were about 10 similar companies in the market in his city, and they all provided similar services.

He asked his friend Pasha, under the guise of a client, to go to these companies and identify their weaknesses and strengths in order to further develop competitive advantages by working for himself.

After commercial intelligence, Pasha identified a number of strengths and weaknesses of these companies. Pasha put these sides into a table so that Vasya could conveniently compare them.

Strengths of Vasya's competing companies:

• The interior designer of these companies inspects and measures the property for free;
• all companies provide a discount on subsequent finishing of the apartment;
• 7 out of 10 companies give the client a gift certificate for a 30% discount when re-ordering a design project from them;
• Managers of 9 out of 10 companies carefully talk with the client, competently finding out his needs.

Weaknesses of Vasya’s competing companies:

• 8 out of 10 companies try to be too intrusive to sell a large number of additional products and services at the first meeting with the client. This causes his negative reaction;
• the interior designer in all 10 companies, during the first conversation with a potential client, conducts a dialogue in complex professional language using a large number of special terms;
• 7 out of 10 companies charge an additional fee for making changes to a computer design project.

Taking into account all the above-described pros and cons of competitors, our hero Vasily decided to engage in interior design of houses and apartments in his city at a lower price. Similar companies on the market provide these services more expensively, since they spent a lot of money on maintaining the workplace and paying taxes for the employee.

The cost of our designer’s services was now one and a half times lower with the proper quality of execution of design projects.

This completed the second step of building his business from scratch with Vasily Pupkin.

Step 3. Decide on the positioning of your business and draw up a Unique Selling Proposition (USP)

In order for your customers to understand exactly what you offer them and what makes you unique, you will need to decide on your positioning. In other words, in what light will you present yourself to your client.

Let's return to our fictional hero Vasily, who wanted to open his own business and was at the stage of developing a proposal for the customer.

Vasya already had a good portfolio and a number of reviews from satisfied clients, but how to show all this to your potential customers?

Then Vasya said to himself: “I’m a designer!”, and decided to create his own website on the Internet.

Here he posted his portfolio, reviews, information about himself and his experience, as well as his contacts so that a potential client could conveniently contact him.

Vasily also formulated his Unique Selling Proposition (USP)*, which sounded as follows: “Creating the interior design of your dreams for a reasonable price. Creative. Bright. Practical."

So Vasya began to position himself as a professional designer who, at an adequate cost, develops a good quality product for people of average income.

Step 4. Draw up an action plan (business plan)

In order to launch your business and avoid many problems, you need to be prudent and try to present your idea and action plan on paper in as much detail as possible.

You can briefly write down the main stages that you will have to go through to organize and launch your project. Draw diagrams and drawings and provide explanations for them.

Correctly, this stage of starting your business from scratch is called business planning. These are your instructions, following which your chances of success increase significantly.

In one of the previous articles I already wrote how to write a business plan, be sure to read it.

Now we return to our hero Vasily, who decided to become an entrepreneur and quit his job. Vasily had long wanted to open a business without investments, because he did not want to risk money. He understood that without proper experience, such an experiment could end badly and lead to loss of money.

As a result, Vasya decided that his actions would consist of 3 simple stages with subtasks and would look like this:

1. Create your own website with a portfolio, reviews and contacts;
2. Post your portfolio online on sites for remote workers;
3. Inform your closest circle about your new project (friends, acquaintances and relatives).

Stage 2. Receiving first orders

1. Sign contracts and receive advance payments from clients;
2. Fulfill orders;
3. Get feedback and recommendations from the customer, add work to your portfolio.

Stage 3. Quitting your job

1. Write resignation letters;
2. Work the required 2 weeks, complete work projects and transfer tasks;
3. Agree on the supply of clients to contractors for repair and finishing work.

Now he was completely ready to take the first practical steps to transform himself from an employee into an individual entrepreneur.

Step 5. Advertise your project and find your first clients

In order to find your first clients when you already have an offer for your services, you must first notify your acquaintances, friends and relatives. Tell them that from now on you are engaged in such and such activities, and also try to conclude the first contracts with them.

If your services are not relevant to them at the moment, ask them for contacts of people to whom they could recommend you.

It's no secret that in order to reach a large audience and automatic self-presentation, you will simply need to create a website for yourself.

To do this, you can use the services of website creation companies or, if you have the necessary knowledge, create a website yourself. By the way, about how my friend Vitaly and I earned about 1,000,000 rubles by creating websites, read our article about making money by creating custom websites.

Meanwhile, the hero of our business story, Vasily, did not sit idle and developed a personal website for himself, created groups on social networks, notified those around him about the services he provided and sent out commercial offers to his potential clients.

A properly written commercial proposal is the key to success in your business. Read all the features and nuances of the technology in my article on how to make a commercial proposal.

The first orders have arrived...

Step 6. Launch a business, earn your first money and build a brand

Having completed all the previous steps, you are gradually approaching the most interesting stage - the first orders, and therefore the first profits.

• Isn’t this what we strived for when we became entrepreneurs!?
• “How to make money starting your business from scratch?” - Isn’t this the question we asked ourselves?

If you show the proper perseverance and follow my recommendations, then success will certainly await you. Just believe in yourself and don’t give up ahead of time, be prepared for difficulties, because they will come, I’m telling you that for sure.

So, our Vasily received and completed the first orders. As usual, he did this with his usual professionalism. The designer understood that simply making money was not enough, because he already knew how to do this in his office job in the company.

Possessing a strategic vision, Vasily decided that in order to develop his business and increase the cost of his services, he needed to build a name for himself, or, as they say more correctly in business circles, a reputation.

Earn yourself a name that will help you earn everything else!

Folk wisdom

To do this, Vasya did not just sit at home and watch TV, but methodically engaged in self-education, attended thematic exhibitions and seminars, and went to creative gatherings of designers and entrepreneurs, where he could find potential clients and meet new partners.

A few months later, Vasya gained a reputation as an experienced and punctual professional in the field of interior design. The average cost of his order grew, and clients came to him based on the recommendations of their friends, to whom Vasya provided high-quality design services.

Step 7. Analyze the results and expand the project

When your business began to generate significant income, regular clients appeared, and you began to be recognized in the business and professional sphere, it’s time to sum up the interim results of your work and outline new horizons. Simply put, it’s time to expand your project in order to increase profits and your own “weight” (your name) in your chosen area of ​​business.

Vasily did the same; he analyzed his results, income, and outlined possible ways to expand his business.

As a result, our designer drew up a new business plan.

Now Vasily could hire assistants who performed all routine operations for him. Our entrepreneur opened his own interior design studio named after Vasily Pupkin. In it he was now the leader and art director.

Thus, having gone from a novice designer to a company employee, our now big boss Vasily proved to everyone by his example that opening a business from scratch is real and does not require cosmic sums, much less loans, which inexperienced entrepreneurs like to take out.

Dear readers, perhaps someone will say that this is a fictional story and the issues of registering a company, proper negotiations with clients, legal issues and other subtleties are not covered here.

Yes, this is true, but believe me, if you take these simple 7 steps as a basis, then starting a business will turn into an exciting journey for you that you will remember for a very long time. And as an experienced entrepreneur, you will share your practical knowledge with newcomers.

I will say that I personally managed to open a business using the described model.

I wish you good luck and I am sure that by approaching the start of your own project responsibly, after a while you will be doing what you love and getting paid for it.

Below you will find working business ideas for starting your own business from scratch, as well as real entrepreneurial stories about how my friends and I opened our own business.

4. What you can do to open your business from scratch - 5 best business ideas

The business ideas below will help you get started in business and actually feel like an entrepreneur.

Some ideas will be related to making a profit using the Internet, others will not.

All you have to do is choose the type of business you like and start immersing yourself in it.

Business idea No. 1. Consulting and training

If you know how to do something well, then there will probably be many people who want to learn from your experience and knowledge.

Nowadays, training via the Internet is especially in demand. This is where you can find hundreds and even thousands of people who are willing to pay you.

For example, I have a friend Alexey, he lives with me in the same city of Stavropol and teaches foreign languages. Just a few years ago, Lyosha had to visit his students at home or invite them to his home. Now the situation has changed radically, everything has become much simpler.

With the advent of the Internet, my friend began teaching people English and German via Skype. I myself used his services for a year. During this time, I managed to learn English from scratch to a conversational level. As you can see, it works.

You can also start your own home business from scratch training or consulting people online.

Nowadays, many lawyers, accountants and teachers make good money this way. But there is an even more advanced option for making money on your knowledge; it is to create and sell your own training courses via the Internet.

To make a profit this way you need:

• choose a topic in which you are knowledgeable;
• record a training course on it;
• start advertising this course online in different ways and earn income from sales

The advantage of this type of business is that you record your training course once and sell it many times.

In general, selling information on the Internet in the form of methods and manuals is called information business. You too can open it and make it your main source of income.

Business idea No. 2. Earning money using the social network Twitter (Twitter)

Today, almost every person has their own profile on one of the social networks. But few people know that here, in addition to entertainment and communication, you can make good money.

One of these opportunities is Twitter, which is common for many - a social network for exchanging short messages of up to 140 characters.

Ordinary people spend their time and money here, while smarter people have turned this social network into their source of permanent income.

It's no secret that wherever people hang out, there is money.

After all, our Internet users are an active paying audience. So why don't you get some of their money. Moreover, this is absolutely legal and does not require outstanding knowledge.

You just need to take a few RIGHT actions and get your first profit. We have previously written about how to start your own business on Twitter and receive income comparable to the average salary in Russia. Read our article “How to make money on the social network Twitter” and implement the methods described in it.

Business idea No. 3. We are engaged in mediation - we earn money on Avito.ru

Making money using electronic ad boards is the simplest and most accessible for most people.

You are required to have minimal computer knowledge, a few hours a day and a desire to work for yourself.

With the help of sites that specialize in posting free advertisements, you can build your own very profitable business.

This can be done in 3 steps:

1. Find something to sell
2. Post an ad on the website
3. Receive a call from a buyer and sell the product

We will use the most popular Avito board (avito.ru) as a site for posting sales advertisements.

Hundreds of thousands of advertisements are posted here every day, and the site’s active audience numbers tens of millions of users.

Can you imagine how many potential buyers there will be for your product here?!

First, you can start here by selling unwanted items you have around the house, and then post ads for goods and services that you don't even have in stock.

Don't believe that this is possible and want to know how it's done?

I myself tried to earn quick money with the help of Avito, I won’t say that I became a millionaire, but I managed to earn several thousand rubles in a week.

I wrote a separate article about this, “How to make money on Avito - 10,000 rubles in one week.”

Business idea No. 4. Growing from an employee to a business partner

If you are currently employed, you do not have to quit your job and open your own business. You can do this within the company you work for.

If your company is not too big, and you are one of the key specialists there, then under certain conditions you can get a share in the company’s business. This will allow you not just to receive a salary, but to become a full-fledged managing partner on a par with the current owner - your main manager.

This is possible if your actions can directly influence the increase in the company’s profits.

Become an indispensable specialist and it is quite possible that the owner of the company himself will invite you to become his business partner.

This method is proposed by the legendary Russian entrepreneur Vladimir Dovgan. Yes, you will have to work hard here, but you will become a co-owner of an already operating company without risks and really from scratch.

Dovgan himself gives the example of a guy who became a co-owner of a large restaurant chain in Moscow, and before that was a simple cook in one of the restaurants.

This young man really liked what he did, he was professional in preparing food and courteous with the guests of the establishment.

The owners, seeing his passion for work, first promoted him to restaurant manager, and then offered him a share in the business for developing their network of establishments and training staff.

I don’t remember this man’s name, but now he has become a dollar millionaire, without actually opening his own business, but by starting to develop someone else’s.

This is also a good way to start your own business, especially if you have a good career in a small or medium-sized commercial company.

Business idea No. 5. Building your business on the Internet

If you have good computer skills, know how to create Internet projects, or at least understand the principles of their functioning, then you should consider the Internet as a way to start your business from scratch.

There are two main ways to start an online business:

1. Freelancing. This is a business in which you provide paid services via the Internet. If you have professional skills, for example, you can draw beautiful designs, write texts professionally, or know programming languages, then you can easily make money on the World Wide Web. More precisely, it can rather be called working for yourself. Although successful freelancers earn between $500 and $10,000 per month.

You can start earning money this way on popular exchanges for freelancers “Freelance” (fl.ru) and “Workzilla” (workzilla.ru).

2. Classic business on the Internet. Building a full-fledged online business on your own is not so easy; it’s best to follow the beaten path.

To do this, just read my article on ways to make money online. There I talked about how you can make money from games, on social networks, from selling information from 50,000 rubles a month and gave examples of real people who are already doing this.

This concludes my review of business ideas. I hope that they will help you get started and start making your first money.

5. My own experience of starting a business from scratch in the service sector

As I wrote earlier, I opened my first business at the age of 19 - it was a vending business (terminals for accepting payments). Yes, this required funds. Then I had several more projects. All of them had nothing to do with the Internet.

And so, about 3 years ago, my current friend and business partner Vitaly and I opened our own website creation studio without a penny of money. We ourselves learned to make Internet projects literally on the fly, but in the end, after a few months, we earned about 500,000 rubles in our website creation studio.

Naturally, we often had to work with legal entities that transferred payment for services by bank transfer. To do this, you had to either open your own company or work through someone.

We chose the second method, having agreed with our current business partner Evgeniy Korobko. Zhenya is the founder and head of her own advertising agency. I interviewed him, you can read about him in the article about opening an advertising agency from scratch, the material was published on our website.

Our first clients were entrepreneurs we knew.

We approached our business responsibly and fulfilled orders with soul. Soon the “word of mouth” effect worked when our satisfied clients began to recommend us to their friends.

This allowed us to receive a continuous flow of customers, and sometimes we could not even cope with orders. This experience helped us to believe in ourselves, and today we have a complete picture in our heads of how to start a business from scratch and make it successful.

I would like to note that with the development of information technology in the world, your sales market today is the entire planet!

There are no more distances, any information is available and now starting a business is much easier than even just 10 years ago.

I hope that all the materials in this article will help you take the first step towards your dream - your own business, which over time will turn from a small home project into a huge company with a worldwide reputation.

Therefore, dear readers, I assure you that everything is in your hands, just act, because the city takes courage!

6. The real story of how my friend Misha worked as a security guard and became a businessman

Here is one of my favorite stories about a real entrepreneur who started a business from scratch. After all, I promised to give examples from life in the article.

Do you want to know how Mikhail became an entrepreneur from a laborer, opened his own company, bought a foreign car and an apartment?

A few years ago, my friend Mikhail worked everywhere he could: as a construction worker, loader, security guard.

In a word, he was not engaged in the most monetary and intellectual work. It all started with the fact that my friend was guarding a company selling construction materials. One day a client came to them who wanted to buy a large batch of building insulation, but it was not in stock.

Misha knew that literally 100 meters from the company he was guarding there was another hardware store that definitely had such insulation. Having taken a contact from a potential client, he went to this store in the evening and agreed that he would bring them a large client if they would give him a percentage of the purchase made from them. The management of this store agreed and Misha worked as a freelance sales manager, earning about 30,000 rubles for just one transaction (recommendation).

And this was an amount equal to his monthly salary!

Mikhail thought it was an interesting business, and the financial result of the deal gave him confidence. So he quit his job and began by agreeing with various companies that he would sell their goods. Since Misha already worked as a laborer and security guard in a construction company, he also chose construction goods for sale: windows, doors, fittings, roofing, and so on.

My friend simply walked around the construction sites of the city and offered his goods. Some people bought from him, some they didn’t. As a result, Mikhail created an assortment of the most popular products and understood how to properly negotiate with construction site foremen.

After 2 years, Mikhail opened his own company selling building materials and involved his brother in this business. Before this, his brother Kostya worked at Gorgaz and received the usual small salary. Now the guys are quite successful in sales and earn good money.

By the way, I have been to their office more than once and have known Misha for several years. He told me this story himself.

By starting a business from scratch, you avoid the risk of losing money, and this is the most important thing. Also, starting with no material resources teaches you to make better decisions to make money. After all, if you are able to make a profit without investing, then with money you can even become a successful entrepreneur.

See you in the next articles and good luck in your business!

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Owning your own business has a lot of advantages, which hardly makes sense to talk about - everyone already knows about them. Let us only note that your own business can give you significantly more freedom and money - of course, only if it turns out to be successful and does not fail in the first year or in the first five years, like most startups. How to start your own business from scratch and which business is better to open? This is what we will talk about today.

• Business from scratch: tips for beginners
• How to start your own business from scratch: TOP 10 rules for a beginning entrepreneur
• Starting a business from scratch: everyone should know this
• 7 steps on how to start your business from scratch
• Which business is better to open: 3 ideas for beginners

Starting a business from scratch is not an easy task, especially for someone with no experience. Here are some tips for new business owners.

To summarize all this, every aspiring entrepreneur who dreams of growing his business from scratch should have:

• niche for business in a growing market;
• Internet presence;
• unlimited market (not tied to location).

Sales automation skills and strong competencies in attracting traffic can serve as very useful competencies for a future businessman.

How to start your own business from scratch: TOP 10 rules for a beginning entrepreneur

Even the most famous businessmen once opened their first business - but not everyone who started a business was able to become rich and famous. To survive in the harsh world of free enterprise, remember the main rules of a novice businessman:

When opening a business, it is important to maintain a balance between excessive caution (when a person spends years “swinging”, testing a niche, thinking and doubting) and excessive adventurism, when people dive into a business like an ice hole in winter.

See also video on the topic:

Starting a business from scratch: everyone should know this

Businessmen are a special breed of people. Some sociologists believe that only 5-10% of people have a commercial spirit, in other words, they can found and manage a profitable business. However, even these “born businessmen” are not always able to achieve “successful success” in their first business project. Does this mean that only one person in ten has a chance of becoming an entrepreneur? No! If you have the necessary knowledge and act competently, as well as “pump up” the necessary skills and competencies, almost anyone can start a business.

Here's what every aspiring entrepreneur should know:

Read this section carefully and try to honestly answer the questions: do you understand why you need a business? Are you sure you really need it? Can you offer consumers a quality business or service? If all the answers are positive, we move on to specifics.

7 steps on how to start your business from scratch

Have you thought it through and decided to become a businessman? Congratulations! A firm decision is the first step towards future achievements. Now let's decide what to do next (preferably right now).

Step 1: Identify your competencies and strengths. This is not difficult to do: write down on a piece of paper everything that you know and love to do. It is advisable to score at least 10 points. This could be related to your job or hobby. Write everything: the ability to drive a car, draw, cook cakes, repair household appliances. If you make this list, you may immediately have an idea for a business that you could enjoy doing.

Even if you haven't come up with anything, it doesn't matter. Think about what you would like to do and start learning it! Take courses, and if not possible, use free information from the Internet. You can find everything about everything on the Internet! Your goal is to increase your level of competence in your chosen direction at any cost.

Step 2. Analysis of the market and competitors. Look at the advertisements your competitors are running. Go to them under the guise of a client (or ask friends). The goal is to find out all the features, advantages, disadvantages and features of competitors’ offerings. How many clients do they have? Why do clients come to them? What do they offer and how do they retain consumers?

Step 3. At this stage, you need to decide on your positioning and create a USP (unique selling proposition). You must understand who your target audience is (your customers) and what you can offer them that others cannot offer. Drawing up a USP is very important. No one on the market needs another ordinary hairdressing salon or printing house with a standard range of services and an average price. At best, such companies will somehow stay afloat; at worst, they will soon go bankrupt. It is important to choose the right positioning and focus on uniqueness.

Step 4. Drawing up a business plan. When the USP is ready, it is important to correctly plan the following actions: how and where to advertise, how to hire staff (if required), how to ensure delivery of goods, etc. The business plan must be detailed and include specific deadlines for each item, as well as your cost budget

Step 5. Launch advertising and search for first clients. As you know, advertising is the engine of trade. Now there are many ways to express yourself - from traditional “word of mouth” to modern opportunities to set up advertising on the Internet. This can be targeted advertising on social networks, advertising in thematic groups, as well as contextual or teaser advertising. Think about where your potential clients live and how best to tell them about yourself.

Step 6. Launching a business and starting to build a brand. If you did everything correctly, then after a few weeks or months of preparation (depending on the chosen niche), you can launch your business. It is important to keep your first customers happy. Ask them for feedback about their experience with you and your company. Your goal at the first stage is to earn not only money, but also a name and reputation in your field.

Step 7. Analysis of results and scaling. If things are going well, congratulations again, but it’s too early to rest on your laurels. The market situation may change, so it is important to keep your finger on the pulse and look for new ways to develop. Hire new employees and delegate routine tasks to them, while you work on strategic projects. The ability to see new horizons and opportunities is an important trait for a successful entrepreneur.

Now you know how to open your own business from scratch. Depending on the type and scale of the business, as well as the chosen niche and other features, these points may be changed or supplemented. Starting a business project is absolutely hard work and not a difficult quest; perceive this as an exciting event that opens the door to a new life for you. If you correctly assess your strengths and capabilities, analyze the market and draw up a sound business plan, starting a business from scratch will not be too difficult for you.

Which business is better to open: 3 ideas for beginners

Starting a business from scratch is not an easy task. However, if you manage to set up a business with small investments, you can consider that you have passed the exam for the proud title of entrepreneur. Here are three best business ideas that do not require (or require almost no) investment at the start and therefore can be useful to you.

First idea. Business with China

Selling Chinese goods is a profitable and fashionable line of business.
You first need to order these goods in China: through free message boards, one-page sites or any other way.

The business scheme is simple:

• Select a product and test the demand for it.
• Buy wholesale from China.
• Advertise it on the Internet.
• You send it by courier or through a transport company to the customer.
• You use the proceeds at least partially to scale your business.

As you know, knowledge is power. Before you start such a business, you need to understand exactly whether this product is in demand and how you can make money on it.

Second idea. Consulting/training/info business

If you have knowledge in a certain area, this knowledge can be sold. And even tutors already prefer not to run around among students, but to teach calmly via Skype. However, you can earn money in this way not only in foreign languages ​​or physics and mathematics. You can take any field (the main thing is to understand it!), record a course and advertise it on the Internet. The advantage is that a course recorded once can be sold an unlimited number of times, and this is already passive income.

Third idea. Earnings on Avito

This income is available to anyone, even yesterday’s schoolchildren. No special knowledge or skills are required - just computer skills and some free time. If you wish, you can build a completely profitable business

How it's done:

• Find an item for sale.
• Place an ad on Avito
• You take calls and sell goods.

How to do without investments?

1. first, sell what you already have but don’t use
2. sell a product that is not yet available.

Yes, this is also quite possible! Many people practice this business idea and earn decent money. If you want to know more about how to make money on Avito, here is the most complete and useful information: 7 cool ways to make money on Avito

Which business is better to open is up to you to decide. Think, look for information, analyze the market and make the right decision. Let starting a business from scratch be a good school of life for you and bring you decent money.

Kovaleva Yulia

Marketer, site editor
Graduated from the St. Petersburg Institute of Economics and Management
Business Development Expert