New business ideas know-how (know how). Several interesting business projects

Stability in business in 2017 is very important and useful if the income from it is also stable. But sometimes it is very important to be one step ahead of the competition, and also not to lose demand among customers. That is why know-how is useful when doing business in any field. The main thing is to choose the right idea and implement it, which is especially important in the crisis year of 2017.

Know-how for organizing a business in 2017

In 2017, the originality of the idea that he implements in his activities is important for any businessman, as the financial crisis is slowly receding, and competition is growing. People gradually lose interest in the ordinary.

Designer clothing for animals

Luxury is popular in certain circles in 2017 as well. Some people think about it, while others keep them for pleasure and carefully look after them. If you have the right fabric skills, you can set up a business that pet lovers will love. Moreover, you can make not only exclusive clothes, but also accessories, including personalized ones. The product must be original.

Pizza in a glass

Pizza in a glass is a know-how that allows you to enjoy a long-time favorite product in a convenient way, even on the go. Pizza production is carried out according to classic recipes, only it is based on an unsweetened wafer in the shape of a glass. The advantages of such know-how are the speed of preparation, the mobility of production, and high profitability (up to 200 percent).

Health food restaurant

By 2017, the popularity of maintaining a healthy lifestyle is reaching its highest point. Restaurants can be separately and vegetarian, and raw food. A good addition to such a development may be the provision of information about the calories eaten.

French fries machine

Money can be invested in, but investments in food and drink machines will always have the least risk. One of the know-how in the vending machine business in 2017 is the French fries vending machine. The product has the best taste only when fresh, so the idea is very relevant at the present time. For 100 grams of the product, you can get from 100 rubles with a relatively small investment.

Quests

Quests in the field of entertainment business appeared quite recently and managed to gain great popularity, especially among young people. Interesting and original scenarios are developed for them, as well as special decorations are made. The more original the idea of ​​such a quest, the more popular it will become.

Advice: when developing a quest, it is better to contact professional designers and use the best materials. A naive and overly simple quest is unlikely to be interesting and popular.

Mobile car wash by application

In 2017, people value not only mobility, but also time (their own and others). Therefore, more and more mobile offers are being developed with access from almost anywhere in the world where there is an Internet connection. Through applications, people order food and drinks, as well as many services. A service such as an on-site car wash with an order via a mobile application saves a client's time significantly. If you supplement it with modern technologies and detergents, it will gain enduring popularity.

Advice: you can develop custom applications in almost any business area. In 2017, at a time when such technologies are popular due to their convenience, this is especially true.

Medical portal

The question of whether usually arises when there is a certain amount of capital. But if it is not there or too little, you can start developing ideas that do not require large investments. For example, you can make money on sites, but not simple ones, but specialized ones. Modern society in 2017 does not really like visiting doctors. To help patients in such a situation, a special medical portal with specific descriptions of diseases, symptoms, treatment and diagnosis can provide. However, it is necessary to warn visitors that information should not be taken as a full substitute for visiting a doctor. Such a site is an auxiliary information tool designed to help with treatment, and not replace it.

Living notebooks

Know-how in the field of new technologies allows you to turn ordinary school days into an exciting pastime for children and adults. The essence of the development lies in the fact that by purchasing a certain model of a notebook and downloading a special application for a smartphone, you can "revive" its cover. The smartphone is pointed by the camera at the picture, and animation appears on its screen, which “comes to life” from this very image. Almost everyone will use notebooks in the coming years, so there is no need to worry about the popularity and profitability of a business idea.

Know-how of 2017 with implementation in a ready-made business

Even if a businessman develops and has great success in this field, his activities will need to be updated and supplemented with new ideas from time to time.

1. If we are talking about a sales business, then it is useful to supplement the assortment with environmentally friendly goods, and dietary products.
2. Excess personnel should be redistributed to positions or retrained, trained, including proper communication with customers.
3. Exclusive, expensive goods and services should be reduced, replacing them with more affordable ones. In production, you can make the replacement of expensive raw materials cheaper, reduce the price of the product.
4. In stores, you can add products for the elderly and children.-

Advice: various new

In Russia, Left-handers and Kulibins are called craftsmen and inventors who are able to develop an original solution to a technical problem, i.e. create know-how with your own hands.

Translated from English, know how means “to know how” to do something, that is, to have technology that is inaccessible to competitors. The literary translation of the English expression is “secret production”. Secrecy, closeness from others, inaccessibility to outsiders is one of the key components of know-how.

Such legal terms as “the right to a secret of production” and “trade secret” are closely related to this concept. In the strict sense of the word, the inventions of Levsha and Kulibin were not know-how, since they immediately got into the public domain and became public.

Another component of the know-how concept is the commercial benefit that the invention should bring. If it does not bring profit, it cannot be called know-how in the full sense. Neither Lefty nor Kulibin received any dividends from their inventions. The times were not the same.

Have you once again opened the hot water faucet, left the tub to fill and forgot? Then new invention in the form of a water meter with a lock made just for you.

This device is mounted on a tap, on it you set the volume of your bathroom and turn on the water. After the volume of water that you specified flows out of the tap, the meter will simply turn off the water.

What is a good idea?

The idea is good because the use of the meter allows you to achieve significant savings. This business know-how will insure you both from flooding your neighbors from below, and from overspending very expensive hot water.

Bicycle with hand pedals

Reinventing the wheel is pointless, that's a fact. However, the same was said about the bike. It would seem, how can you change the design of a two-wheeled transport familiar to everyone?

And like this - now you can buy a bike with pedals, which are located instead of the steering wheel. That is, you will set the wheels in motion with your hands. Although the inventors did not abandon the foot pedals, offering to combine both options if desired.

Who needs it?

Anyone who cares about their health. Thanks to this design, now the load is received not only by the lower part of the body, but also by the upper one. So, health will be twice as much.

Airbag for cyclists

Continuing the theme of two-wheeled transport, we will touch not only on the health of cyclists, but also on their safety. If motorists are protected by both belts and a body, then cyclists are completely defenseless.

But now they sell a scarf that hides an airbag. The situation is monitored by special sensors, which, if necessary, give a signal and in 0.1 seconds an air cushion is formed around the cyclist's head.

What is the price?

The cost of the accessory is quite high, about $450. But, as they say, they do not save on health.

Electronic plaster

If, nevertheless, injuries are received, electronic gypsum will help to survive the time of bone fusion. The gadget differs from the usual one in absolutely everything - the material of manufacture, functionality and capabilities. At the same time, the main task is to fix the hand, the electronic plaster performs perfectly.

Who will suit?

To everyone who just can't appear on the street with a regular cast. The electronic version does not cause regret, but interest. If you have broken your arm and have a business meeting ahead, this is for you.

dog communication device

Did you want to understand your pet as a child? Now there is such an opportunity. And it provides a headset, which is a very complex device.

The point is that the device reads the readings of the animal's brain, and then translates them into a language understandable to humans. Your pet is hungry or wants to walk - now he will report it himself.

Constructor car

Do-it-yourself dream car? This is a reality, thanks to one Italian company. You choose a kit, complete it with components for assembly and get spare parts.

Of these, the car you will have to own. By the way, this is a great gift for a man. True, to be able to handle tools in this case is simply necessary.

Interactive sandbox

Imagine that you create mountains, volcanoes and depressions with your own hands from sand. Interesting? The creators of the interactive sandbox thought so too. It is based on ordinary sand, which is illuminated by a complex device, which gives the illusion of the reality of what is happening.

Surely in schools, and in entertainment facilities, the demand for it will be enormous.

snow clearer

This is the last one I would like to mention today. Because nothing could be more brilliant. The invention is a hybrid of a snow blower and a conventional sprayer. Only the latter does not supply water, but salt.

Can you imagine how easy snow removal is? And it was invented by two seventh graders. There is something to think about, right?

This column is devoted to an overview of the secret of production (also known as know-how) as a result of intellectual activity in the understanding of Russian legislation and in the context of Russian judicial practice. The article discusses the legal status of a production secret, certain aspects of the trade secret regime in relation to such an object, the specifics of the exercise of the right to dispose of it, situations in which such a result of intellectual activity may have several independent copyright holders.

From time to time, the legal community becomes aware of lawsuits regarding information that is a secret of production (for example,). Sometimes such litigation results from the transfer of an employee from one organization to another, when, in connection with work activities at a previous place of work, he became aware of a production secret, in respect of which a trade secret regime was introduced, and the employee (for example, due to bad faith or for personal gain ) divulged it to colleagues at a new place of work.

Since, for judicial practice, a production secret, as an object of disputes between the parties, is not such a frequent occurrence and questions often arise regarding its legal status, distinctions from the concept of trade secrets, the purpose of this column is to highlight the legal status of a production secret (know-how) as a result of intellectual activity and its relation to trade secrets.

The concept of a production secret

The secret of production as a result of intellectual activity is familiar to the current Russian legislation, which is enshrined in Chapter 75. "The right to a secret of production (know-how)". The concept of a production secret is given in the following way: .

The double naming of the discussed category of results of intellectual activity (both a secret of production and know-how) is explained by the fact that know-how is the result of tracing the term know-how from Anglo-Saxon law into domestic legislation. Literally, it can be translated as "know-how" (that is, this refers to knowledge of a practical or technical nature that has become known as a result of experience or research). And in order to harmonize the domestic regulatory framework for the law of foreign states (including for the protection of domestic owners of production secrets), such an additional designation was introduced to the term production secret.

As information constituting a secret of production, V. Nikitin identifies the following:

1. information about the results of scientific research;
2. technical and technological documentation;
3. results of experiments and tests;
4. methods;
5. research materials of applied technologies and technological processes;
6. projected estimates of market conditions;
7. trends in the development of engineering and technology;
8. information about suppliers and buyers;
9. information about the conditions and prices under contracts that are concluded or the conclusion of which is being negotiated.

This list is not exhaustive, and other information may be included in the list of such information.

As specific examples of a production secret, one can recall the process of creating the Penetron waterproofing material, the chemical composition of the Coca-Cola drink, the technical documentation for the Istok-1 automatic gas preparation units (for the last example, see).

However, not all such information can be recognized as a trade secret. determines that information, the mandatory disclosure of which or the inadmissibility of restricting access to which is established by law or other legal act, cannot be recognized as a production secret.

Legal protection of production secrets (know-how)

The legal protection of a production secret is expressed in the fact that the production secret is recognized by the legislation as an independent result of intellectual activity, in view of which the owner of the production secret has the exclusive right to use and dispose of it in any way that does not contradict the law, including in the manufacture of products and the implementation of economic and organizational decisions ( cm. ).

In view of this, if a person illegally obtains information that is a production secret of its owner, and this causes a violation of the exclusive right of such an owner, the latter will have the right to protect his violated rights by all legal means, seeking to eliminate such a violation.

However, if a person, in good faith and independently of other owners of a production secret, became the owner of the information that constitutes the content of a protected production secret, such a person acquires an independent exclusive right to this production secret (). Such a rule allows us to conclude that a production secret can have several independent owners, if each of them legally and separately from the others was able, due to experience, knowledge or research, to achieve that information result, which is the corresponding production secret.

At the same time, the presence of this norm allows us to say that the legislator, in order to develop and stimulate innovation and competition (primarily in the industrial field of activity), thereby allows different persons to obtain legal protection for the same, according to in fact, the secret of production.

At the same time, it is legislatively determined that legal protection in relation to a production secret (in the form of granting its owner with respect to it the exclusive right to a production secret) is valid as long as the confidentiality of the information that makes up its content is maintained (). As soon as the confidentiality of the information constituting a production secret is lost, the exclusive right to a production secret ceases for all right holders. Moreover, if the owner of such a production secret wishes to terminate its legal protection by lawfully disclosing confidential information constituting a production secret, he is not legally obliged to notify other owners of such a production secret of his decision and the resulting legal consequences, and even more so to coordinate such actions with them. .

Information may be considered confidential if a trade secret regime has been introduced in respect of them. This conclusion is made on the basis of , which is stated as follows: "Production secret (know-how) is information of any nature (production, technical, economic, organizational and others) about the results of intellectual activity in the scientific and technical field and about the methods of carrying out professional activities that have actual or potential commercial value due to their unknown to third parties. if third parties do not have free access to such information on a legal basis and the owner of such information takes reasonable measures to maintain their confidentiality, including by introducing a trade secret regime".

Accordingly, in order for the owner of information to consider such information as his trade secret, he must take all necessary measures so that such information is subject to the trade secret regime, which is provided for by the provisions of the Federal Law of July 29, 2004 No. 98-FZ "". In the absence of a trade secret regime, a license agreement for a production secret may be recognized as not concluded (see).

As P. Gulidov rightly points out, this federal law does not provide for a specific method for terminating the trade secret regime in relation to confidential information. Also, neither this law nor the provisions provide for exceptions for the restoration of the regime of legal protection of a trade secret if the actions to disclose such information were unlawful. Therefore, if we imagine a situation in which, in the course of a public trial, it will be established that the disclosure by a person of information constituting the content of a trade secret was illegal and this person will be held liable for the disclosure of information constituting a trade secret, the exclusive right to such a trade secret can still be considered terminated already on the grounds that the specified information became known to an indefinite circle of persons.

Disposition of rights to a secret of production

In addition to such a peculiar type of disposal of the exclusive right to a secret of production, as the performance of actions to disclose the information that makes up its content (that is, early termination of the exclusive right), the owners are also entitled to transfer (alienate) the exclusive right to the secret of production in full to the other party () or grant the other party the right to use (license) the relevant secret of production within the limits established by the agreement ().

And if, with regard to the alienation of an exclusive right, one should mainly keep in mind the provisions according to which, when alienating the exclusive right to a production secret, the person who disposed of his right is obliged to maintain the confidentiality of the secret of production until the exclusive right to the secret of production ceases to exist (that is, so that the former the owner of the exclusive right, after receiving a reward for the secret of production, did not nullify the commercial value of the transferred secret of production by disclosing its content, and thereby deprived the new owner of the benefit), then we can talk about the license agreement in more detail.

Know-how license agreement

As in the case of the alienation of the exclusive right to a production secret, restrictions on the disclosure of information also apply to the relations of the parties under a license agreement. So, according to, persons who have received the appropriate rights under a license agreement are obliged to maintain the confidentiality of the secret of production until the exclusion of the exclusive right to the secret of production. This is due to the same need to preserve the commercial value of the trade secret in cases where the licensee is no longer bound by the terms of such a license agreement. And so that he would not be tempted to disclose information constituting a secret of production after the expiration of the contract (and thereby cause harm to the current owners of such information), we believe that this legislative restriction is provided for in this case.

If we talk about the duration of the license agreement, it does not establish certain requirements for it. A license agreement may be concluded with or without indication of its validity period. However, if the term is not specified in the contract, then each of the parties is legally assigned the right to unilaterally withdraw from the contract with the obligatory condition of prior warning of the other party about this no later than 6 months before the date such withdrawal takes effect (). At the same time, the parties have the right to fix in the contract a different, longer period of such prior notice.

A license to use a production secret can also be granted under a commercial concession agreement (, Decision of the Soviet District Court of Kazan (Republic of Tatarstan) No. 2-2216/2017 2-2216/2017~M-583/2017 M-583 /2017 of April 18, 2017 in case No. 2-2216/2017, Decision of the Arbitration Court of the Krasnoyarsk Territory of July 19, 2017 in case No. A33-350/2017).

In general, we can say that such a legal institution as a production secret has found a certain legal consolidation in the current legislation, which allows the owners of information constituting a production secret to fully exercise their powers in relation to such an object of intellectual rights and protect their rights. in court and out of court on the basis of the current regulatory framework.

The judgments expressed in this article are the personal opinion of the author and may not coincide with the official position of YANDEX LLC.

How many wonderful and incredible things the world around us can give us. Even when it comes to looking for some kind of stable income, you can find a lot of useful things for yourself. For this, special care must be taken. And then you can find an original idea for your business, which may appeal to many.

It is worth noting that innovative business has some advantages. First of all, an entrepreneur in today's market can rely on a niche that is not yet occupied. And this suggests that competition will be at the very minimum level or completely absent. In addition, innovative ideas allow you to create new products that will always be in value. As for income, it can recoup all costs in a matter of time.

Before starting to implement a business based on completely new ideas, you need to carefully weigh all the possible risks. As experienced investors note, only 30% or 40% of the total number of new projects are successfully implemented.

However, what to do in such cases when the investor cannot guarantee 100% success of any idea? Alternatively, you can take existing ideas and projects and “modernize” them a bit. That is, to bring something from yourself into the finished project, which can significantly improve it. And here it is worth trying to consider the situation through the eyes of consumers. In this case, any buyer will perceive such an idea as a completely new product, which they will hasten to use.

No wonder there is a well-known saying: everything new is a well-forgotten old. Indeed, if we consider many modern innovative projects, we can see something already familiar in them. Take, for example, the monopod that many people use for selfies. Such a device was invented at the end of the 20th century, but it has gained great popularity only recently. The first touch screen phones appeared in 1992, and the display itself was invented in 1965. And there are many such examples.

Some time ago, no one knew about the Segway, but now in almost every major city you can find such a “vehicle”. Often they are used for an advertising campaign, rented out, and so on.

Now a new product has appeared on the market - the Solowheel unicycle from Inventist. The design consists of one wheel with footrests and a battery. You can control the unicycle like a Segway. That is, to move forward, you need to lean forward, to brake, lean back, and tilting left and right turns the wheel in the right direction.

For any entrepreneur, such a unicycle is a whole know-how in business. The very essence of the idea is to provide wheel rental services. With a competent approach, such a business can bring up to 100 thousand rubles in profit. In season, you can ride everyone in any park. In the off-season, you can lend them to advertising agencies for various events. It is quite unusual to meet an advertising agent who drives up to people on one wheel. This immediately draws attention to itself.

Nowadays, almost every organization needs to be equipped with security and access control tools. Many companies install video cameras, turnstiles and various other means. Based on this, you can base your business on the production, installation and sale of some of these tools.

But the first step will be to determine what kind of security or control means you plan to sell. As an option, you can deal with technical means of access control. Their main purpose is to limit the bandwidth at the entrance of the company and control the incoming ones themselves.

These controls are simple in design and therefore easy to manufacture. In addition, there is no need to involve specialists in the case and purchase expensive equipment. And this implies that the initial capital may not be very large. With all the existing variety of assortment, some additional services can be offered.

Currently, the most common means of control are the following:

• turnstiles;
• tripods;
• gates.

But the biggest demand is for tripods. This device is a pedestal with a fixed swivel mechanism with three rods, which are located at an angle of 120 0 to each other. The device during operation allows you to record the number of people who entered the territory of the facility and the number of those who left the building.

Being in search of a good income, it would be useful to attract 3D technologies to your small business. — the idea is unique and has good prospects for the future. To start, you will need a capital of (preferably) at least 15 thousand rubles. The cost of projects will vary from 300 rubles and more, depending on the complexity. However, having acquired the skill, you can create about 100 projects per day. You do not need to know mathematics well to understand that the profitability of such a business is at an optimal level, and the payback period can be the smallest. The first 50 projects will be enough for this, and everything else will be pure profit.

The uniqueness and essence of such an idea lies in the creation of three-dimensional models of any products. This opportunity will allow potential buyers to evaluate and obtain all the necessary information about the selected product. That is, it can be rotated in different directions in order to have a good look. This gives customers the opportunity to make meaningful purchases, and online stores - increased customer confidence. It is worth noting that this area is not yet very well developed, which allows you to engage in such a business in conditions of minimal competition.

There are many sources for accumulating a client base for such a business. As a rule, these are online stores that sell different products:

• household appliances;
• toys for children of any age;
• jewelry;
• clothes and shoes and many other goods.

It is possible that dating sites may be interested in such services of an entrepreneur. The list can be replenished for a long time, since even many companies are now conducting active advertising campaigns on the Internet. In this regard, this technology has a rich and bright future ahead, which should be used.

Many of us like such a genre of cinema as an action movie. Shootouts, chases and many other related attributes simply riveted to the screen and do not let go until the very end of the film. The next 2016 business know-how idea will appeal to action movie gourmets.

We are talking about a laser attraction. In Russia, such an innovation is still a curiosity, and therefore you can become a pioneer in this direction. The essence of the game is simple. When the attraction starts, the stopwatch turns on, and to turn it off, you need a special key. This key is to be obtained by overcoming the laser labyrinth. The lasers themselves cannot be touched, otherwise the task is considered failed. Difficulty level can be changed to increase interest. You can also come up with some bonuses and discount systems as a reward.

With the right approach, this business can be organized with minimal capital.

Conclusion

The considered innovative ideas for small businesses are far from the last, you just have to take a closer look at everything that surrounds you. Then you can find something more original.