* The calculations use average data for Russia

The catering market today is fiercely competitive. But there is always room for a newcomer in this segment. Occupying a niche is not the main problem. It is much more difficult to stay in it and achieve success.

The catering industry today is characterized by high competition. According to 2GIS, the number of catering establishments in 2019 in cities with populations over one million increased by 15% compared to last year. And even though the growth is mainly due to the addition of mini-coffee shops, coffee shops, juice bars, pizzerias and other things, even the most “heavy” segment of restaurants added 7%. A year earlier, the growth in the number of restaurants was recorded at 3%.

Earn up to
200,000 rub. per month while having fun!

Trend 2019. Intellectual business in the field of entertainment. Minimum investment. No additional deductions or payments. Turnkey training.

On the one hand, such figures indicate the popularity of catering among entrepreneurs and the growth of the culture of eating out among Russians. But these numbers by themselves do not promise anything. Restaurants remain the leaders in bankruptcies, and most establishments close within their first year of operation. Therefore, the first step in preparing a restaurant project is market research. You don't have to be a marketer or order an expensive market analysis. A general assessment will be enough for you.

Questions that marketing research should answer:

Who are the main market players? Where are they located? Based on this information, you should select a suitable location for your establishment;

What is the demand and level of competition in your segment? By answering this question, you will evaluate the success of the business idea itself and understand whether it is worth implementing it at all;

What is the situation with competitors (menu, quality of service, interior, features)? Visit the establishments of your potential competitors to take into account their experience, advantages and mistakes;

Who is your client (budget, interests, preferences, age)? This will help determine the target audience. It is important to understand the desires of your customers in order to create a popular establishment;

What's happening abroad and in big cities? Almost all innovations in the catering market come to us from abroad, and from there they penetrate into Moscow, St. Petersburg and other large cities. Therefore, new ideas and concepts can be found there.

The more practical information you collect, the easier it will be for you to navigate the market and avoid mistakes in the first stages. Market analysis, which includes assessing competitors, demand and current trends, is the foundation of your business. This is where the real work on the project begins: business plan, concept and format of the establishment, menu development, restaurant design, etc.

Market research should be the foundation on which you build your business.

Choosing a restaurant concept

In a highly competitive environment, you need to stand out. Your task is to offer visitors something that no one has ever offered before. And here we are not necessarily talking about an exotic menu or spectacular decorations. You can hook a client with convenient service, attractive offers, and additional services.

How to choose a concept? Three key questions need to be answered

Who is the visitor to your establishment?

Where is the restaurant located?

What might attract your target audience?

The concept of the establishment is as important as the food in it. It includes not only the choice of direction (pizzeria, Chinese restaurant, youth cafe, coffee shop), but also such characteristics as: corporate identity, design project, philosophy of the establishment, atmosphere, visitor portrait, features that will distinguish your restaurant from many others.

By the way, you can entrust this stage to specialists. Today, in the restaurant business, the service of developing the concept of an establishment has been developed. Specialists will help you not only develop a corporate identity and design, but also solve organizational work on designing, repairing and equipping a restaurant. Such services will greatly simplify the preparation process, but will “eat up” a considerable chunk of your budget. On average, a turnkey restaurant service for an establishment with an area of ​​100 sq.m. will cost 400-500 thousand rubles.

Making a business plan for a restaurant

Once you have decided on the idea and concept, you need to draw up a business plan. It will allow you to avoid unnecessary expenses and mistakes at the start, estimate the amount of work, and determine the time and financial framework of the project. The business plan should answer the following questions:

What items will be on the menu?

How much money does it take to open a restaurant?

What equipment do you need to purchase?

How many employees will need to be hired?

Thus, a business plan is a kind of model of your institution, which will allow you to determine the algorithm of actions for implementing the project and the resources that will be required for this. You will calculate key business indicators:

Initial investment;

• Monthly expenses;

  Net profit;

  Payback period.

When writing a business plan, one of the most common questions is how to plan for profit. Calculating expenses is a little easier. Practice helps. But income has to be calculated in advance. And here it is important to get real amounts.

The public catering market is a specific business where it is not so easy to calculate the level of income. This indicator depends on many factors. Therefore, the assessment of restaurant income is quite subjective and is based on the indicators of other establishments. But for you, these amounts will be a guideline, and not a guarantee of earnings. Since profit planning is akin to fortune telling on coffee grounds, it is usually customary to draw up three scenarios for the development of events - negative, positive and the most expected.

Profit calculations can be made based on the number of seats, average check, occupancy level and average length of stay in a restaurant, but the results can be very inaccurate. It is most prudent to visit several competitors' establishments of a similar price category and count their customers on weekdays, on weekends and holidays, during the day and in the evening, and then average them out. Of course, you don’t have to be present inside the restaurant to do the calculations, and even around the clock. Calculations can be done, for example, from a car with a calculator in your hands and a multiplication table in your head. This study will help you get rid of unnecessary illusions and predict real numbers.

You still won’t be able to earn much in the first months, so when planning your budget, be sure to provide a financial cushion to cover current expenses in the initial stages. An active and competent advertising campaign will speed up the process of finding clients. Try to launch promotion in advance to attract the first visitors by the time of opening.

We collect permitting documentation

Opening a restaurant is one of the most difficult types of business in terms of collecting documents. Therefore, you need to stock up on patience, strength and money. Budget 15-20 thousand rubles for completing all documentation.

First you need to register your business with government agencies. The most convenient and common form for restaurants is considered to be the “LLC” form. Type of activity according to OKVED-2 classification:

56.10 “Activities of restaurants and food delivery services”

56.10.1 “Activities of restaurants and cafes with full restaurant service, cafeterias, fast food and self-service restaurants.”

All permitting documentation must be completed. It is necessary to collect the following package of documents:

OGRN certificate;

safety magazine;

TIN certificate;

finishing certificates with the necessary SES requirements;

sanitary and epidemiological conclusion issued by Rospotrebnadzor;

documents for checking instrumentation and measuring utensils;

agreements with SES and fire service;

conclusion of the tax inspectorate on registration of cash registers

agreement with the energy saving service and sewerage service;

agreement with the residential complex for waste removal;

agreement with the tenant and agreements with employees

assortment list approved in the SEN

a license to sell alcohol, if it is intended to be sold in the establishment

Please pay attention to the requirements specified in these documents. This information will be useful when choosing a room and organizing the work process. It is better to immediately take into account all the requirements so that you do not have to correct inconsistencies in the future and spend money on it.

Ready ideas for your business

Important nuance! If a restaurant intends to include alcoholic beverages on its menu, a license is required. The license is issued for a period of 1 year if the establishment complies with the following requirements:

a room larger than 50 sq.m.;

availability of necessary communications - plumbing, electrical wiring, heating;

distance of at least 100 meters from educational, medical and sports institutions.

According to amendments to Federal Law No. 261-FZ dated July 3, 2016, from March 31, 2017, public catering establishments selling alcoholic products must obtain a license for each type of activity: retail sale of alcohol and trade in alcohol when providing public catering services. The total cost of the license will be 130,000 rubles. You can read more about obtaining permits for a restaurant.

Search for premises for a restaurant

Finding suitable premises for a restaurant is not so easy - difficulties are created by the many requirements, norms and restrictions that apply to them. Therefore, the search must begin in advance. Try to find the premises where the catering establishment was previously located. In this case, you will save on bringing the premises into compliance with the standards. Moreover, you will save not only money, but also time. In addition, such premises are sometimes rented with some equipment: exhaust hood, ventilation, air conditioning system.

When choosing, you should pay attention to two parameters: the location and the condition of the room itself.

The location for the future restaurant is selected taking into account the concept. For example, it is better to place a youth cafe near educational institutions, and a family cafe in a residential neighborhood. An incorrectly selected location can leave a restaurant without visitors.

Ready ideas for your business

Evaluate the location using services such as Yandex.Maps, Google Maps, 2GIS. This way you will find out whether your direct competitors are nearby, whether your target audience can be met there, and how convenient the transport interchange is so that the visitor can drive up to the establishment.

Assess the premises: does it meet regulatory requirements, is there a possibility of redevelopment, is renovation required, are there all the necessary communications... Also pay attention to the electrical capacity, since food equipment consumes a lot of electricity.

Basic requirements for the restaurant premises:

square area about 100 sq. m.;

the presence of artificial and natural ventilation;

availability of sewerage;

availability of additional rooms (storage room, bathroom, staff room).

More detailed requirements for the premises are set out in SanPiN.

One of the most important issues at this stage is the cost of rent. A restaurant will require a considerable area, and not every entrepreneur has the opportunity to purchase premises as their own. The rental rate depends on various factors: in which city or district the premises are located, pedestrian traffic, and favorable proximity to other public institutions. On average, renting a premises will cost 80-150 thousand rubles monthly. Experienced entrepreneurs recommend paying for six months at once - then by the time you make the second payment you will already have time to get started.

Purchase of equipment and furniture

The quality of a kitchen's equipment and tools determines its production capacity and even affects the taste of food. Therefore, you should approach your choice responsibly. Study in advance the offers on the restaurant equipment market, reviews of equipment and the experience of other entrepreneurs. You can also use the services of companies that organize restaurant business.

The list of necessary equipment may vary because it depends on the menu. For example, high-quality ovens are important for a pizzeria, a special rice cooker is important for a sushi bar, and deep fryers are important for a fast food establishment.

But we can highlight the main categories of equipment that will be needed in every kitchen:

oven and other equipment for heat treatment: ovens, deep fryers, stoves, etc.;

refrigerators, freezers, refrigerated countertops and vacuum sealers for food storage. The model of refrigeration equipment must be selected depending on the layout of the kitchen and the list of stored products;

dishwasher to automate the process and disinfect dishes;

equipment for preparing drinks: juicer, coffee machine;

electrical appliances: mixers, blenders, food processors;

kitchen utensils and other small equipment (knives, food containers, stands, containers, etc.);

equipment for dough: dough mixers, sheeters, molds, etc.

Equipment costs may also vary. On average, the basic equipment of a regular restaurant will cost 300 thousand rubles. To reduce this list and save money, you can shorten the cycle of manufactured products and purchase ready-made semi-finished products. For example, bakery products can be purchased from a bakery, and cakes from a pastry shop.

In addition, you will need to purchase furniture and other equipment, including a bar counter, tables and chairs, a cash register and a cashless payment terminal, and decorative items. And this is about another 350 thousand rubles. This amount will increase if it is necessary to install an alarm system, air conditioning and ventilation systems.

It is very important to find qualified employees, because the reputation of your establishment depends on their work. Careful selection should be applied not only to the chef, but also to all other staff. Restaurant employees must form a coherent system in which each participant has clear duties and responsibilities.

Ready ideas for your business

We begin our search by choosing a chef. Finding a good chef is quite difficult because qualified specialists are usually busy. Posting an ad on a website and simply waiting for a good specialist to call you is wrong. You need to look for a chef purposefully: in other establishments, at master classes or through a restaurant recruitment agency. If you have no experience in catering, a chef can also become a key advisor on kitchen equipment. Often the very idea of ​​opening a restaurant begins with the chef. It happens that entrepreneurs “import” this person from afar, inspired by his cooking on a trip abroad. In this case, you always need to remember the native realities: will this chef also be successful without supplies of the freshest seafood and exotic fruits and vegetables.

Waiters are no less important. It is better to train good employees yourself; conduct regular trainings for them, send them to master classes, form a team and motivate them to achieve results. Lack of motivation reduces the quality of service, and this will lead to an outflow of visitors. So saving on employee salaries can lead to a significant loss of revenue.

On average, the salary of cooks is 40-50 thousand rubles. Waiters - about 20-25 thousand rubles. Please note that you will have to organize two work shifts in order to comply with labor laws. For a new and not yet promoted establishment, it will be enough to hire two cooks, four waiters-cashiers, a manager and 2 dishwashers and a cleaner. With such a staff, the payroll will be about 250 thousand rubles (including social contributions).

Restaurant menu

Menu development is a very important stage when opening a restaurant. The menu must correspond to the concept not only in content and originality, but also in price. If you position yourself as an affordable cafe, then the prices should be appropriate.

When creating a menu, consider the following nuances:

provide consumers with variety. Add new items or special seasonal offers to the menu. This will help retain regular customers;

Be guided by prices in other establishments. This is perhaps the most important factor in pricing policy. The vast majority of customers do not care about the cost of food. Today they use the formula “all the best - for reasonable money.”

make a technological map for each dish. Be sure to indicate the food consumption per serving and its volume. This data is needed for SES and calculation of the required raw materials;

Follow the principle of complete and variable use of products. This will reduce the risk of food spoilage if a particular dish is unpopular;

Be sure to take into account consumer preferences. Track your order history to identify your most popular and unpopular items. The most popular items can be slightly increased in price over time. It is better to exclude unpopular dishes or replace them with analogues. Also remember that it is advisable to complement the computer analysis of demand for many dishes with a visual one - at least occasionally look at the sink to find out what is most often left on the plates.

Supply and suppliers

Before opening a restaurant, you must decide on suppliers and arrange supplies. The main requirement for suppliers is timely delivery of high-quality and fresh products. Please note that all products must comply with GOST requirements and have quality certificates.

To calculate how many products need to be purchased, you will need a technological map and a sales forecast. Of course, you won’t get an exact indicator, but in the process of work you will determine the optimal purchase volume.

Take your time to conclude an agreement and arrange the delivery of products. To get started, carefully study different cooking technologies, offers from different suppliers, etc.

The list of necessary products for purchase is individual for each establishment. But there are categories of suppliers with which every restaurateur cooperates:

fresh meat suppliers;

fresh vegetable supplier;

suppliers of dairy products (sour cream, cream, cheese, etc.);

suppliers of various sauces, spices, etc.;

tea/coffee/drink suppliers.

Of course, it is easier to work with a comprehensive set of suppliers who can supply you with all the products you need. Such suppliers offer a flexible system of discounts, guarantee fast deliveries and generally make life easier for the restaurateur by eliminating unnecessary paperwork. But in Russia, finding a reliable integrated supplier is not so easy. A complex supplier is less flexible and loyal to its customers. He cannot adapt to the different requirements of all his clients, and in this he loses to small suppliers.

The main advantage of small suppliers who supply certain products is that they are ready to take into account the needs of each client and work with him individually. Typically, small companies monitor the quality of the product more seriously and understand it well. And individual suppliers also have a larger selection of products.

Which supplier to choose - a comprehensive one or several small ones - is up to you. But before you make a final decision on cooperation, analyze the proposals. Make your first purchase small, order small quantities from different suppliers to compare quality and choose the most successful option. In the future, make purchases often, but in small quantities. This will provide your establishment with fresh products and simplify their storage.

When signing an agreement with suppliers, be sure to read all the conditions specified in the documents. For example, transport costs are usually covered by the customer, that is, you. Therefore, whenever possible, choose those suppliers that are closer to your establishment. This way you will reduce shipping costs. Also, pay attention to what guarantees the supplier provides. Discuss what responsibility the parties have if delivery, payment or product quality deadlines are violated. You can read more about the practices of relationships with restaurant suppliers in this article.

Restaurant advertising launch

First you need to draw a portrait of your target audience. Based on this, build an advertising campaign. After all, different audiences need different advertising. For advertising to be effective, it must fully meet the needs of the audience. It is important to know the interests of your potential consumers not only in order to choose advertising methods, but also to design the advertising material itself: text, video, flyers, etc.

Conducting a competition (for example, a repost competition, “tag a friend”, etc.) with a drawing of certificates - 3 thousand rubles.;

So, on average, the cost of an advertising campaign will be 73 thousand rubles. The size of your advertising budget depends on how much money you are willing to spend on it. It’s better not to skimp on promotion, but spending a lot of money is not a guarantee of great success. You must have a marketing strategy, according to which you will determine an effective set of advertising tools and optimize your costs. Promotion should be especially active in the first months of the establishment’s operation so that you immediately attract the attention of consumers.

But do not forget that the best advertising for a catering establishment is word of mouth. It's free, effective, and yet not easy. After all, in order for your establishment to be recommended, you must provide a high-quality product and service. If the consumer appreciates the dishes and service, he will want to return and recommend the establishment to his friends. In addition, regularly monitor trends and new business ideas in the food service industry. The age of restaurants today is short-lived; any concept quickly becomes boring.

How much money does it take to open a restaurant from scratch?

The table shows the approximate amount of initial investment. Please note that a “reserve fund” has been added to the expense items. What it is? This is an amount that will serve as a financial cushion for you in the first months of operation, when the restaurant is operating at a loss. After all, in any case, you will have to pay wages to your employees and cover other expenses for uninterrupted work (utilities, purchasing products, etc.).

Calculation of initial investment

Thus, opening a restaurant will require about 2 million rubles.

Restaurant income and expenses

There are no exact figures on the level of profitability of restaurants - there are too many variable factors. But some guidelines still exist. In most restaurants, more than 55% of the costs of revenue come from just three expense items:

Products. Most often, 25 to 35% of revenue is spent on the purchase of raw materials.

Rent. For small cities it can be about 15%, for large cities - 20-25% of turnover.

Staff. Employee costs are usually in the range of 20-25%.

The rest comes from a whole range of costs, including utilities, taxes, equipment repair and maintenance, purchasing detergents, waste disposal, advertising, software updates and maintenance, and much more. Each of these costs individually does not carry a large financial burden, but together they can eat up the lion's share of income. The entrepreneur's task is to prevent this from happening.

What should be left from the proceeds? In other words, what is the normal profitability of a restaurant? Today, the usual figures are 10-20%. This means that, for example, with a restaurant’s revenue of 800 thousand rubles, a “good” net profit is 160 thousand rubles, and 300 thousand rubles of revenue is normal with a turnover of 1.5 million rubles. Accordingly, indicators below 10% indicate that the establishment is at risk, and more than 20% indicate a more stable source of income. Today it is difficult to call the restaurant business extremely profitable.

Analyzing risks

Preventing risks is easier and cheaper than eliminating their consequences. Restaurants are among the leaders in the number of bankruptcies. Therefore, be sure to think about what threats there are in your business and how you can minimize them.

We list the main risks of the restaurant business and ways to neutralize them:

bad choice of location. For a catering establishment, location is both a method of promotion, part of the concept, and a factor of business reputation. If you choose the wrong location, you risk low revenue. Therefore, take a responsible approach to the analysis of the outlet and take into account various factors. Separately, familiarize yourself with the specifics of opening a restaurant in a small town and a cafe near the highway.

rising prices for raw materials, unscrupulous suppliers, low-quality raw materials. This risk may lead to increased costs, operational disruptions and a decrease in the establishment's reputation. To reduce the likelihood of risk, you should carefully select suppliers, include in supply contracts all the necessary conditions that imply financial liability of the supplier if they are not fulfilled;

reaction of competitors. The food service market is quite saturated, so the behavior of competitors can have a profound impact on your business. Some will reduce prices, others will launch a profitable promotion, others will copy your idea... There can be many options, and you are unlikely to be able to protect yourself from all competitive tricks. But to reduce this influence, you need to build your customer base, constantly monitor the market, offer loyalty programs to your customers, come up with unique offers and always work to improve your competitive advantages;

problems with personnel(low qualifications, staff turnover, theft among staff, lack of employee motivation). This risk is dangerous because it entails a decrease in profits, an increase in costs and even the formation of a negative image of the establishment. To avoid this, you should install automation of all production processes (control of orders, products in the warehouse, etc.), a control system, piecework payment. It is important to create comfortable, favorable working conditions for staff;

problems with equipment, production downtime. Kitchen equipment breaks down. And if this happens, you must troubleshoot quickly. There should be no production downtime in the restaurant business. To reduce the risk, you need to carry out regular maintenance. maintenance and testing of equipment, cooperate with a process engineer who, in the event of equipment breakdown, can quickly solve this problem;

food spoilage due to low demand, breakdown of storage equipment, improper storage, planning errors. Proper planning of the volume of purchases is a very important part of the work. You can lose significant amounts simply because you incorrectly calculated the volume of required products. If you count too much, the food will spoil. If you buy little, some items from the menu will be unavailable, and you may lose part of the profit. Therefore, you need to carefully plan the volume of required products, based on indicators of past periods, and monitor the condition of refrigeration equipment.

decrease in the reputation of the establishment. Since the restaurant business is so dependent on word of mouth, you must maintain a good reputation at all times. Errors in management, poor service and poor quality food can ruin your reputation and lead to losses. To reduce risk, establish constant monitoring of product quality and feedback from customers of the establishment in order to correct errors in a timely manner.

You can read more about the pitfalls of the restaurant business

In custody

The restaurant business requires a lot of time, attention and money. To succeed in it, you need to understand the specifics of the restaurant business and all the nuances. These little things add up to the overall picture that the visitor sees. If everything suits him, he returns to you, recommends your establishment to friends and becomes a regular customer. It is these loyal visitors who bring the main share of profit to the restaurant.

Behind the beautiful external picture of the restaurant lies a system of complex processes. With proper allocation of resources and control of all production stages, you can build a profitable business.

Get current calculations for your business plan

A cafe is the most popular format of a catering establishment. It doesn't take millions to start this business. costs. If the cafe works well, it is easy to acquire a permanent, loyal clientele. You can work in one place for decades and even pass this business on by inheritance.

But in order for a cafe to bring in a constant, stable income, before opening it, you need to study the key points of this business. Of course, nothing can replace your real experience, but still, it’s worth knowing where to start if you decide to open your own cafe from scratch.

For our users, we wrote a book about opening a small cafe, where we collected only practical recommendations, examples and calculations. This is little more than just step-by-step instructions, so we highly recommend you read it.

What will you learn by reading our book? Before opening your own cafe, you need to answer a number of questions:

• Where will you open the cafe? Will it be a shopping center, a busy street, a residential area or a closed area such as an office center, university, or enterprise?
• Are there enough of your potential clients there? How to estimate the expected attendance of your cafe?
• How are your competitors doing? What niche in the catering market can you occupy?
• Where to buy equipment, furniture and dishes for your cafe?
• How to legally resolve the issue with musical accompaniment?
• What is needed to obtain permission to open a cafe?

Our instruction book will tell you where to start to open your own cafe. But we did not limit ourselves to just describing the procedure for opening a cafe. You will also learn how to evaluate a restaurant’s menu for profitability, what efficiency indicators exist for an operating cafe, what your chef should do, and what area of ​​responsibility you should control.

How much does it cost to open a cafe from scratch?

To understand how much money you need to open a cafe, you need to decide on the format of your establishment. At the preliminary stage of assessing the location, the activities of competitors, possible attendance, and the average bill, you can already guess how much daily income your cafe will generate. A good payback period for a café would be one year of its operation at full capacity, and this is what you should proceed from when calculating how much money you will need to open your café.

All costs of opening a cafe from scratch can be divided into one-time costs and those that will have to be borne throughout the entire period of the cafe’s activity. Let's collect this data in a table:

We did not indicate in the table the most important item of expense - premises, since the situation here may be different:

• you already have your own cafe premises;
• you are planning to buy a premises;
• The cafe space will be rented.

Most often, cafe premises are rented. There are several reasons for this. Firstly, areas where there is good traffic are often located in shopping centers, where the premises can only be rented. Secondly, renting, rather than purchasing, premises reduces the cost of opening a cafe. Thirdly, despite all the preliminary calculations, the location of the cafe may turn out to be unsuccessful.

You need to rent space for a cafe wisely. We talked about what you need to pay attention to when concluding a lease agreement with the owner in our book. Well, if the premises are yours, congratulations, your risks when opening a cafe from scratch will be much less.

In each specific case, the amount of expenses when opening a cafe from scratch will be different. In our book, we calculated in detail and down to the smallest detail the cost of opening a summer cafe for 20 people. One-time costs amounted to 500 thousand rubles, plus 330 thousand rubles were fixed costs for the first month of the cafe’s operation, taking into account the rent of the premises. Total, 830 thousand rubles.

For business starters, we advise you to consider the option of a franchise in the catering industry. In some cases, opening a cafe as a franchise will be cheaper due to the fact that the franchisor is interested in promoting its brand. For example, he can offer you equipment in installments, for rent, or even for free use. Of course, he will later reimburse his expenses when he receives monthly payments from you, but at the first stage, operating a cafe as a franchise will help you quickly start making a profit.

When choosing a franchise, keep in mind that the examples of expenses and income in the franchisor’s proposal may not be entirely reliable. The franchisor is interested in selling you a franchise, so recalculate all the given figures yourself and add those expenses that are not taken into account in his rosy picture.

Are you planning to open your own business? Don’t forget about the current account - it will simplify doing business, paying taxes and insurance premiums. Moreover, now many banks offer favorable conditions for opening and maintaining a current account. You can view the offers here.

How to open a cafe from scratch: business plan

Do you need a business plan to open a cafe? If we talk about a professionally compiled document with formulas, graphs and marketing research, then it will not be cheap. Unfortunately, even an expensive document prepared by specialists will not guarantee you the stated income figures. A business plan is just a plan; only the cost figures will be more or less accurate.

However, before you open your own cafe, you must also calculate its income. Yes, it will only be estimated, but you should imagine what you can count on if the cafe is well organized.

We propose to replace a professional business plan for opening a cafe with an example with calculations of expenses and revenues. You can also find such an example in our book. In this example, we calculated not only the amount of expenses, but also how many visitors should come to the cafe, what the average bill should be, and what the payback period for your cafe might be.

What documents are needed to open a cafe?

What permits are needed to open a cafe? A cafe is a public catering establishment, and such establishments are under increased attention from supervisory authorities. Answering the question: “What does it take to open a cafe?”, we must draw your attention to the presence of certain bureaucratic barriers.

Unfortunately, the process of obtaining permits to open a cafe can take you a lot of time. The procedure itself is not explicitly stated in any regulatory act, because approvals must be obtained from different services.

The package of documents for opening a cafe in 2019 will include:

• coordination with the fire inspectorate;
• sanitary and epidemiological conclusion from Rospotrebnadzor on the compliance of the cafe with the requirements;
• permission to open a cafe from the local administration;
• permission to place outdoor advertising;
• a license to sell alcohol if you sell it;
• agreement with the police on the placement of a panic button.

The most difficult thing will be to obtain permission from Rospotrebnadzor to open a cafe, because To do this, you must comply with the requirements of several special documents (SNiP). During the issuance of the conclusion, Rospotrebnadzor will request contracts for disinfection, garbage removal, laundry services, a technological project for connecting equipment to electricity, water, sewerage and other documents. Next, a sanitary production control program will be approved, according to the plan of which further activities will be checked. We advise you not to enter into a lease until you know the sanitary requirements for your type of cafe. It is possible that the room you have chosen cannot meet them at all.

It is easier to open a cafe in a room where there was already a catering outlet, or in a shopping center in the food court format, where the administration of the shopping center will provide some assistance in obtaining permits.

You can find out what documents you need to open a cafe in Russia from specialized law firms that help in obtaining various types of licenses, approvals, and permits. It is no secret that the presence of connections, knowledge of the procedure, and regional characteristics are of great importance in this matter, therefore, if you have the opportunity to order such services, it is worth taking advantage of it.

In any case, do not despair, you can obtain permits to open a cafe yourself, especially since you only need to do this once. Look at how many catering outlets there are, all of which were able to overcome these bureaucratic obstacles. So can you.

The restaurant business is rightfully considered one of the most promising areas. Each case has its own subtleties and features that must be taken into account.

This is necessary for a well-organized cafe to actively develop and generate stable income.

Visitors can get real pleasure from seeing a cozy hall with comfortable tables, polite waiters and cheerful children!

But initially it is necessary to develop a business plan; the children's cafe must be properly equipped and meet the necessary sanitary requirements. Of course, this will require serious financial investments.

Financial expenses

The catering industry generates significant income. However, significant cash injections will be required at first. It is necessary to purchase a premises or arrange its lease, purchase the necessary equipment for cooking and decorating a common room for visitors.

Investments will be required to carry out current and major repairs of the premises and purchase furniture. You should definitely invite a designer who will help you think through the design of the cafe in detail so that it attracts children. But before you seriously start developing a business idea, think: how do you feel about the younger generation? If you really love children and cannot remain indifferent to the matter with a long-term perspective, then this is the activity for you.

To find out how much it costs to open a children's cafe, you need to add up all the necessary and the costs listed above. So, for renting a premises you will have to pay from three hundred fifty to four hundred thousand rubles. The purchase of products will cost eighteen thousand rubles. We must not forget about advertising - it will require from sixty-five to seventy thousand rubles.

In general, starting a business can cost from one million two hundred to one and a half million rubles. Pricing of the dishes offered in the cafe will be based on all fixed costs: rent of premises, employee salaries and utility bills. Variable costs are also added here - for the purchase of raw materials.

Successful business in a small town

Before you open a children's cafe from scratch, you need to think about its location, especially if you intend to develop your business in a small town. It is important that there are no competing establishments nearby. The most advantageous location is close to children's institutions: schools, kindergartens, gymnasiums. It is very convenient if there is a recreation park nearby with attractions, where there are families with children, children's art centers, and playgrounds.

Required documents

To open a children's cafe in a small town (and in a big one too), you will need to complete the necessary documents. To rent a premises, a contract is concluded and technological and architectural designs are drawn up.

Then the establishment is registered as an LLC or individual entrepreneur, registered with the tax authorities, in Rospotrebnadzor, and obtaining permission to operate in the field of public catering from the SES and fire department. It is also necessary to obtain a work permit from the district administration. In total, completing all the necessary paperwork will take about three months.

Room

Since every business has its own subtleties, before opening a children's cafe, it is necessary to research the market and study the state of affairs of competitors. When choosing a room, you need to take into account its location so that it is easy for visitors to get to it. For a cafe, you need to choose a spacious room with large windows (it can be rented or purchased).

It will need to include a kitchen where food will be prepared, a room with tables and chairs where visitors can try all the most delicious dishes from your menu. If your cafe is intended for young children, then it is necessary to provide a play area. You can place a trampoline, a wall bars in it, and attach a flat TV screen to the wall, which will show animated and feature films for children.

This corner will be decorated with images of popular movie characters. Board games and karaoke will be an addition. The total area of ​​the room can be from seventy to one hundred and fifty square meters. To calculate its exact dimensions, it is necessary to follow SES standards: five square meters are required for one person in the hall. A cafe may include not one, but two halls for visitors, a games area, a cinema hall and a stage.

Cafe equipment

When thinking about how to open a children's cafe from scratch, you need to understand that it is necessary not only to select and decorate the premises correctly, but also to purchase equipment.

It should not only be beautiful, but also ergonomic. To order furniture, you can contact the specialized websites of manufacturers. The premises must have air conditioning.

The cafe must be well ventilated. The design should always take into account the psychology of young visitors. Tables and chairs for children and adults are used as equipment for the common room. In addition, bright soft sofas will come in handy. The kitchen needs to be equipped with the most modern equipment so that the food turns out delicious, and not too much electricity is consumed: these are glass-ceramic stoves, ovens, microwave ovens.

Recruitment of personnel and organization of cafe work

One of the important points that an establishment’s business plan must take into account is personnel selection. People need to be recruited not only with experience, but also with special education. We will need cooks, waitresses, room cleaners, an administrator, an animator and an accountant. The service staff must be polite and love children. An important point is the operating hours of the establishment; it is also included in the business plan. The children's cafe should operate from 9.00 to 21.00.

How to open a restaurant from scratch and how much money do you need? Step by step instructions

Despite its vast territory, our country lags significantly behind the countries of Eastern and Western Europe in terms of the number of public catering outlets. For example, in Poland the number of such establishments is almost twice as large, and in Spain - almost six. According to experts, even despite the unstable economic situation, the Russian public catering market has a high rate of development and is one of the most promising for business. Thus, the average payback in this segment is considered to be 1–3 years, which is an excellent indicator.

In this regard, many of our fellow citizens are thinking about opening their own catering establishment. In this article we will try to answer questions about how to open your own restaurant, cafe or bar, where to start and what stages you need to go through to realize this goal.

I want to open a restaurant: where to start?

It’s worth deciding what type of establishment (at least approximately) you are going to open:

• By format. Bar, canteen, fast food, family cafe, fashionable restaurant, establishment “for your own” - the choice is wide. As practice shows, novice businessmen most often “succeed” in classic city cafes, without the difficulties and features inherent in all target establishments.
• By price level. This criterion is often, but not always, dependent on the previous one. Usually, one of the significant limitations here is the budget of a beginning restaurateur: the higher the level of the establishment, the higher the costs of opening it will be. Experts do not recommend that business beginners start with expensive restaurants - the public is very demanding, the investments and risks are too high. The optimal solution would be to open a democratic casual establishment.
• By type of cuisine. Usually, both the interior and the desired location of the establishment depend on the type of kitchen. Japanese, Russian, Italian, Georgian or maybe exotic Peruvian? Here experts recommend not to complicate your task and choose one that you understand: the concepts of Russian or simple European cuisine are good for beginners.
• According to the maximum number of guests. The cost of furnishing an establishment is directly proportional to the number of seats. No matter how great the temptation to open a large restaurant at once, it is better to limit yourself to a room for 30–80 guests.

The Russian public catering market, despite the crises, continues to develop. Thus, in 2014 its volume increased by 8.3%, and turnover reached 1.2 trillion rubles. Despite a slight decline in 2015, experts talk about the inevitable further growth of indicators and reaching a turnover of 2 trillion rubles by 2017.

So, at the moment, almost all experienced restaurateurs recommend that newcomers open establishments in the format of a “democratic” cafe or restaurant, serving local, European or mixed cuisine and alcohol. The hall should be designed for an average number of visitors.

It should be remembered that circumstances can make the most unexpected adjustments to plans: after calculations, the expected costs will exceed possibilities, the rented premises will not fit the original concept, but will be ideal in everything else. Therefore, it is optimal to think through several suitable concepts for the style of the establishment and the type of cuisine and be ready to make some changes to the planned menu and pricing policy.

How much does it cost to open a restaurant?

The answer to the question about the cost of opening a restaurant from scratch will directly depend on its features, defined in the previous section.

The total amount consists of several points:

• rent/purchase/construction of premises. If we consider an establishment with 50 seats, then renting a room (presumably 150–200 m?) will cost from 200,000 rubles per month. In this case, you will have to immediately pay at least two months plus a deposit, that is, from 600,000 thousand rubles. In the central areas of megacities and in large shopping centers, the amount can increase by 3–10 times. Construction or purchase of premises, of course, will cost significantly more, but do not forget that these will not be fixed costs;
• paperwork- from 300,000 rubles, depending on the specifics of the establishment, when constructing a building for a restaurant - several times higher;
• design and engineering on average they will cost about 2,000 rubles per square meter, that is, from 300,000 rubles for our premises;
• repair- costs will depend on the complexity of the design and the initial condition of the room. On average, about 3,000 rubles per m2, which means from 450,000 rubles for the calculated area;
• furniture- the required minimum of chairs, tables, sofas, as well as a waiter station and a bar counter will cost from 300,000 rubles;
• kitchen equipment and supplies- in order to supply the establishment with the necessary number of high-quality professional tools, equipment and utensils for storing, preparing and serving dishes, as well as for washing the above, you will need an amount of 1,500,000 rubles;
• dishes and serving items designed to serve 50 guests will cost from 350,000 rubles;
• primary purchase of food and alcohol usually costs from 200,000 rubles;
• staff uniform- an optional, but desirable element, part of the corporate identity. When purchasing a minimum set of clothes for waiters and cooks, you should expect an amount of 50,000 rubles.

In total, the total amount of all payments will be about 4,000,000 rubles. If you add to this the cost of special software, installing terminals for waiters (R-Keeper), printing menus, creating a company website, conducting advertising campaigns, you can count on an amount of 4,500,000 or more.

In addition to one-time expenses, the restaurateur faces ongoing expenses:

• rent (if the premises are rented);
• wage;
• communal payments;
• telephony, Internet;
• buying food, alcohol;
• advertising expenses.

What documents are needed to open a restaurant?

Organizing a catering enterprise is one of the most difficult types of business in terms of collecting documents. The list of papers required for the legal operation of a restaurant includes more than a hundred items, and the list of required permits may differ in different regions. Therefore, most entrepreneurs, in order to save time and money, prefer to contact companies that prepare the necessary turnkey documentation.

The first step when opening any type of establishment is to register a legal entity. The “LLC” form is rightfully considered the most popular and convenient for restaurants. Availability of complete package of constituent documents And lease agreement(or certificate of ownership of the premises) is mandatory at all stages of further approval.

To open an establishment you will also need:

• conclusion of the SES on the establishment’s compliance with sanitary standards;
• conclusion of the Ministry of Emergency Situations on compliance with fire safety standards;
• presence of a registered cash register;
• contracts for disinfestation, deratization and garbage removal;
• security agreement, security alarm connection(to obtain a license to sell alcohol).

And this is just the basic package of necessary documents. The owner of the establishment should remember about many nuances, without which the activity of the establishment may be unlawful.

Business plan development: stage 1

As you know, when opening a new business, including a restaurant, you need to draw up a business plan from scratch. This is a kind of “scheme” for creating a future enterprise with calculation of planned costs and income, analysis of profitability and other indicators.

Typically, there are two types of business planning: for external and internal use.

The first is required for those who are going to attract borrowed funds to their enterprise - a loan or investment. In this case, the best choice would be to turn to special organizations: it is quite difficult for a non-professional to convince investors or banking organizations of the return on investment. Those who are still planning to create a document on their own should take into account that it is better to do this after having already received data on the premises, the number of staff and the size of the salary fund, traffic, as well as having finally approved the concept of the establishment.

Another thing is an internal business plan, which is necessary for any entrepreneur to understand the prospects for creating a business. Typically the document contains the following chapters:

• name and general description of the project: planned concept, area of ​​premises, number of staff, type of kitchen and pricing policy;
• approximate product range;
• preliminary estimate of opening costs;
• estimated monthly expenses (rent including utilities and communications, salary fund, purchasing expenses);
• calculation of time costs for each stage before the opening of the establishment;
• planned financial indicators;
• calculation of return on investment.

It makes sense to draw up an initial business plan at the very early stage of opening a restaurant - by analyzing the market as a whole, competitors of a similar format, as well as statistical data. Then the indicators will need to be adjusted in accordance with realities.

Selection and renovation of premises: stage 2

Finding premises for a future restaurant often becomes a headache. Experts recommend approaching this issue with the utmost care, often citing a quote from the Italian restaurateur and chef Marziano Palli: “In first place is place, in second place is place, in third place is place, in fourth place is place, in fifth place - kitchen".

The general rule of profitability is this: the lower the average bill of a cafe, the higher its attendance should be. If the most expensive establishments in the world can afford to be located far from civilization, good gastronomic restaurants - in the courtyards of the central districts of the city, then middle-class cafes should choose busy streets, and fast food should look for places in large shopping centers and train stations.

However, not only traffic is important, but also the compliance of the potential audience with the level of the establishment. This applies to both pricing policy and cuisine features. For example, it would be appropriate to locate a vegetarian cafe near a large yoga center, and a budget restaurant serving Pan-Asian cuisine near a market. Because of all these subtleties, experienced entrepreneurs begin creating a restaurant concept after renting a premises: there are not many suitable sites in any city, and an establishment of any format can be successful, provided there is demand.

After renting, the question of repairs and often redevelopment inevitably arises. Here it is better to trust experienced designers and planners - this will help you avoid many mistakes common to beginners. There is no need to remind you that the style of a restaurant must correspond to its concept, and it is extremely rare to create an ideal interior without the help of a specialist.

Purchase of equipment, furniture and utensils: stage 3

As a rule, all equipment for the kitchen area is selected in agreement with the chef: it is he who orders the tools and equipment necessary for the work, taking into account the intended menu. Furniture and serving utensils are chosen according to the general concept of the style. The number of dishes usually corresponds to the maximum number of seats multiplied by 2 or even 3 - that is, for 50 guests there should be 100–150 plates, cutlery and glasses of each type.

It is better to buy equipment in specialized stores that supply equipment for restaurants: firstly, here all tools and utensils can be purchased at wholesale prices, secondly, such organizations provide installation and warranty repair services for equipment, and thirdly, in case of loss or damage to serving items, you can easily purchase similar ones.

When arranging furniture, it is better to turn to professionals - designers or suppliers - they will offer a competent and beautiful solution.

Computerization: stage 4

It is difficult to imagine a modern restaurant without production and accounting programs and personnel monitoring. You can develop your own software, but there are a sufficient number of ready-made packages on the market.

The most popular of them: R-Keeper, 1C: Public catering, POS Sector. They completely coordinate the work in the establishment: the waiter sends the order through the terminal to the kitchen, the cook sees the list of dishes to be prepared on a special monitor, after calculation, all ingredients are written off from the warehouse according to the calculation card, income and expenses are recorded for the accounting department. And this is only a small part of the possible functions of such software: in addition, many programs are capable of accepting orders directly from customers’ smartphones, collecting and storing the purchase history of discount card holders, using special controllers to record the number of drinks poured in a bar... In short, the costs of programs for a restaurant completely justify themselves, and a novice businessman simply cannot do without special software.

Recruitment: stage 5

Of course, to hire the right people, it is better to turn to specialized agencies, but if you have a limited budget, you can do it yourself. When recruiting dishwashers and cleaners, an interview is usually enough, but when hiring buyers, waiters and administrators, it is worth studying their work experience and recommendations, but it is advisable to verify the skills of the chef, cooks and bartenders personally. Chef , as a rule, is selected at the stage of approval of the final concept of the establishment. A significant part of success will depend on this employee. Not only culinary talents are important, but also an understanding of the target audience and the key idea of ​​the restaurant. Candidates for the position cooks most often selected personally by the chef.

How many workers are needed for the normal functioning of the establishment? The answer will depend on the size and format of the establishment. Since we are focusing on a small restaurant of a democratic level, an approximate list of personnel will be as follows:

• Chef;
• cook (for 50 guests per shift, 2–5 cooks will be enough);
• bartender/barista (for small restaurants, one per shift is sufficient;
• dishwasher;
• buyer;
• administrator/hostess;
• waiters - as a rule, one waiter can serve up to 10–15 guests (accordingly, our establishment should have 3–5 such employees per shift);
• cleaning woman;
• accountant (you can limit yourself to “coming”).

A common mistake of novice entrepreneurs is to try to embody their own ideal picture of the enterprise in business: in the case of a restaurant - service, interior and cuisine. You shouldn’t be guided by your own tastes - after all, not only you and your friends will visit cafes and restaurants.

Menu creation and supplier selection: stage 6

The menu development stage coincides in time with the stage of final approval of the concept. Typically, one of the main participants in this process is the chef: he creates a list of planned dishes, and the owner or manager evaluates them in terms of attractiveness, taste and cost of ingredients.

The selection of suppliers is carried out by the restaurant manager or purchasing manager: they analyze the product market, choosing the best companies in each segment in terms of price-quality-reliability. Almost no establishment is limited to one supplier, usually there are 7–10 of them: firstly, the conditions for each group of products must be considered separately, and secondly, it is better to provide some kind of “backup” source, especially for rare ingredients.

Advertising: stage 7

To convey information about their establishment to customers, entrepreneurs usually use a set of measures:

• ordering a sign that reflects the type and concept of the establishment;
• placement of billboards and signs;
• website creation and promotion;
• registration on various specialized portals (Afisha, etc.) and opening accounts on social networks;
• advertising in the press;
• distribution of leaflets, booklets, etc.

The launch of an advertising campaign occurs shortly before the opening of the restaurant or immediately after. The set of activities is selected depending on the intended target audience: for casual establishments, distributing leaflets and PR on the Internet is well suited; for high-end restaurants, posting information in specialized publications.

Opening a catering establishment is an extremely difficult task. It is especially difficult for beginners: they have to take into account a lot of nuances and make many mistakes before they begin to understand the “kitchen” of the kitchen. Therefore, many beginning restaurateurs turn to specialists for help - companies that are ready to help in creating a successful establishment.

A cozy cafe can become a favorite meeting place for many people. Despite the abundance of such establishments in big cities, not all of them find their regular customers and many are forced to cease to exist. Obviously, their owners made serious mistakes at the planning stage. When developing a business plan for opening a cafe from scratch, it is important to consider all the nuances in as much detail as possible and think through several possible solutions for each controversial issue. Of course, a cafe does not require fulfillment of as many requirements as a restaurant, but being a catering establishment, it must comply with sanitary standards. Experts recommend developing a project taking into account sanitary standards, rather than trying to adapt a half-finished establishment to them.

Drawing up a detailed business plan

You should start drawing up a business plan by looking for a non-standard format of the establishment, because a profitable cafe is not easy - 3 tables and an ice cream counter. The cost of rent, the need to order designer services, furniture and equipment depend on the chosen concept. For example, if the cafeteria is located in an office building or educational institution, it should have a sufficient number of seats and a wide selection of snacks suitable for potential clients, but the design of such an establishment may be discreet and even modest. And opening a themed establishment, for example, a café for book lovers, will require much more investment in the design of the premises.

Before opening a roadside cafe from scratch, you will have to carry out large-scale analytical work and identify a good location, a set of dishes and drinks that will be in demand among travelers who decide to visit the roadside eatery.

In order to figure out how to open a children's cafe from scratch, you need to have information about current trends in the children's entertainment world, and also be aware of which superheroes are now held in high esteem in order to properly decorate the room. In addition, increased demands are placed on the children's menu, and the main range of dishes and drinks should be expanded, taking into account the fact that children usually relax accompanied by adults. Before opening a family cafe from scratch, you should choose a room close to places where families spend time en masse and make sure that those vacationing in the cafe are not disturbed by lovers of strong alcoholic drinks and noisy pastimes.

Drawing up a detailed business plan is a mandatory step in the step-by-step instructions on how to open a cafe from scratch. The business plan must include the following:

• Detailed descriptions of the format of the establishment, its location, premises for the cafe, organizational structure, work schedule;
• Analysis of the market and closest competitors;
• Marketing plan;
• Pricing policy of the establishment;
• Equipment;
• Suppliers;
• Financial expenses;
• Profit calculation and risk assessment.

Where to start opening a cafe? – With a clear understanding of exactly what it will be like. The basis of the business plan will be a detailed description of the very idea of ​​​​the establishment, based on what will be selected: location, room design and necessary equipment. The format of the establishment will also determine the number of employees, requirements for them and the appropriate work schedule.

It is necessary to analyze the market in order to better understand current trends and assess the competitiveness of the future cafe. Familiarization with the activities of your closest competitors will help make your establishment unique and build the right pricing policy. The marketing plan is designed to promote the cafe everywhere and should be drawn up for the long term. The choice of equipment in the business plan is prescribed taking into account the format of the establishment, but in the future some items may be changed. It is also better to take care of product suppliers in advance, not forgetting to write down backup options in case of force majeure. Financial investments, expected profits and possible risks will make it possible to imagine what the establishment will look like from a financial point of view even at the planning stage. Therefore, “Draw up a business plan” is the first point in a comprehensive answer to the question: “I want to open a cafe, what do I need for this?”

Registration of activities

Before starting the process of registering an activity, it is necessary to determine the legal form of the business. To open a mini cafe from scratch, it is more profitable to register as an individual entrepreneur, but in this case, the sale of alcohol in the establishment will be impossible. IP is suitable for small eateries, mini coffee shops located in educational institutions or office centers.

The LLC legal form is chosen if you plan to open a cafe where alcoholic beverages will be sold.

Before registration:

• The authorized capital is paid;
• A legal address is being organized;
• Signatures on the registration application are certified by a notary;
• State duty is paid;
• The seal is made;
• A bank account is opened;
• The OKVED code is selected (56.10);
• The charter is prepared;
• An application is filled out in form P11001.

After registering an LLC, you must obtain permits for the premises, a license for trading activities in a cafe, licenses for the sale of alcohol and tobacco products, and employees must obtain the results of a medical examination.

The list of permits for the premises includes the following items:

• Lease contract;
• SES permission;
• Conclusion of the fire safety authority;
• Agreements for waste removal and sanitation.

You should proceed to the implementation of the following points for opening a cafe only if you have all the permits and licenses. In addition, you must first register with the tax authority at the place of business activity.

Choosing a tax system

Registration of an enterprise for tax purposes is carried out at the stage of registration of an individual entrepreneur or LLC, and then the system by which taxes will be deducted is selected. For cafes, in cases where UTII (unified tax on imputed income) cannot be applied (this depends on the region), they choose the simplified tax system (simplified taxation system) with a rate of 15% (income minus expenses).

The right location is half the success

Selecting the location where the establishment to be opened is an important item on the list of what is needed to open a cafe. The place must have high traffic, otherwise the establishment will stand idle without customers. In many ways, its choice depends on the format of the establishment and the expected categories of visitors. For example, a separate building in the center of a large residential area or in a large park next to a residential area is exactly what you need to open a cafe bar. During the day, such an establishment will sell coffee and confectionery products for mothers walking with their children, and in the evenings the visitors will be residents of nearby houses who want to relax after a hard day.

A room with an area of ​​250-270 sq. m. – that’s what you need to open a cafe from scratch with 50 seats. Based on these parameters, as well as the requirements of the sanitary and epidemiological service, it is necessary to select a room in a place where the traffic of people is quite high. If at first your cafe serves up to 50 people per day, which is considered a fairly low workload, and the average check for each visitor is 200 rubles, the profit will be 200,000 rubles. per month, and this is a pretty good indicator.

Arrangement and search for design solutions for the premises

It is unlikely that you will be able to avoid the stage of renovating the premises before opening a fast food cafe from scratch. But before calling a team of workers, it is also necessary to think about what the interior of the future establishment will be like and find appropriate design solutions. To do this, you can order the services of professional designers, or you can sketch out a preliminary plan yourself and assign specific tasks to the masters, and they will tell you how to properly implement them.

For example, a calm atmosphere and the illusion of privacy are important for small cafes; student eateries do not require fancy furniture, but should attract young people with some unusual, catchy and memorable interior details. It’s more difficult with themed establishments; their arrangement will require more skill and considerable financial investments, which will most likely pay off precisely because of the unusualness of the cafe. The cost of opening a cafe from scratch will largely depend on the focus of the establishment. Experienced restaurateurs advise that you must place a bar counter in establishments where alcohol is sold.

Cafe equipment

The list of standard equipment needed to open a cafe from scratch consists of the following items:

• Plate;
• Grill;
• Frying and cooking cabinet;
• Refrigerators;
• Production tables;
• Sinks;
• Dishes;
• Furniture sets for visitors.

Purchasing equipment is a significant part of the cost of opening a small cafe from scratch. The approximate amount of expenses is 600,000 rubles. Equipment is usually purchased from Russia, tableware is imported. Furniture for the hall can be made to order if there are no ready-made sets on sale that match the interior of your cafe.

Advertising of the establishment

At the stage of thinking about the idea of ​​​​how to open your own cafe and where to start, you should take care of a memorable and self-promoting name for the future establishment. Before the opening, the advertising campaign is carried out by a beautiful and bright sign that attracts attention and arouses interest. This is what you need to know to open your own cafe. In the future, the sign should be a landmark by which the establishment will be recognizable. Therefore, spare no expense in developing the design and manufacturing a high-quality sign using the latest technology.

The marketing plan should be drawn up for the long term and include a list of regular promotional events and promotions that attract attention to the establishment. Answer to the question: “How much money does it take to open a cafe?” must take into account the costs associated with advertising.

Happy hours, discounts on banquet menus, corporate cards - any methods of attracting visitors are good in the fight for regular customers for those who want to open a cafe.

Video on the topic

Calculation of financial investments

When deciding to start his own business, an entrepreneur must estimate how much money he needs to open a cafe. Costs may vary depending on the region and size of the locality where you plan to start a business. The cost of opening a cafe from scratch can be calculated by the main expense items at the initial stage: registration of activities (10,000 rubles), rental of premises (300,000 rubles), repairs and arrangement, purchase of equipment (600,000 rubles) and products (200,000 rub.), advertising (60,000 rub.). Monthly expenses will include: rent, utility bills, tax deductions, employee salaries, food purchases, advertising costs. Thus, the answer to the question of how much it costs to open a cafe from scratch will be an approximate amount of 1,200,000 rubles.

Profitability and payback

By calculating how much it costs to open a cafe, an entrepreneur can estimate the profitability of such a business and its payback period. If you follow the intended business plan and choose the right location for the establishment, then the cafe, even according to the most conservative estimates, will pay for itself within a year. A well-chosen and well-implemented concept is what you need to open a cafe, the profitability of which will be 20-25%.

Advantages and disadvantages of business

Question " ?" is very relevant and many are looking for an answer to it. Opening your own cafe is a good answer to a question that interests enterprising citizens. The current time is called successful for entering business. The benefits of starting your own business now include still low rents, plenty of empty space in busy areas and people gradually emerging from austerity. However, before opening a cafe, you should familiarize yourself with the nuances of running a restaurant business in order to avoid annoying mistakes. For example, you need to be prepared to stop the theft of food and alcoholic beverages by unscrupulous employees, and also ensure that your cafe maintains its brand and does not turn into an ordinary eatery. For those who want to open a cafe and are wondering where to start, be prepared to check the work of their establishment every day and personally monitor all processes.