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What you need to open a flower business step by step. Where to start a flower business? Flower business from scratch: reviews from owners

How to open a flower shop and earn income in the shortest possible time.

Not a single holiday is complete without beautiful bouquets, which guests rush to present to the hero of the occasion.

But there are also weddings, anniversaries, corporate banquets, at which it is customary to decorate the hall with flower arrangements. Add to this the dates of lovers, because there are still ardent young men who want to give their lady of the heart fresh roses or daisies, and you will understand how profitable this type of business is.

If you are looking for a niche for yourself in entrepreneurial activity, then it will not hurt to find out how to open a flower shop, what start-up capital is needed in this business and how profitable this type of business is.

Answers to your questions can be found in this article.

Capital investments: 500,000 - 600,000 rubles.
Business payback – from 1 year.

Benefits of opening a flower shop

Not in great demand among entrepreneurs...

Many businessmen are afraid to deal with such a delicate product. And this market is really quite filled, because wherever you look, there are grandmothers everywhere offering simple bouquets grown with their own hands, flower stalls with a small and inexpensive assortment of goods, or pretentious markets where they sell fancy compositions at exorbitant prices.

And yet, opening a flower shop can become a cost-effective and profitable business, because it has many undeniable advantages:

You don't need to have a lot of money to launch this startup.
You don't have to be a florist or have an agricultural background to own a flower shop.
Your business is business, and leave the rest to the specialists.
In order to open your own flower shop, you don’t need huge areas, which means renting a room won’t bankrupt you.
Flowers will always be a hot commodity as long as people celebrate birthdays, fall in love, get married, have children, that is, live a normal life.
This type of business in itself implies creativity; you will be able to come up with more and more new competitive advantages and increase your customer base.

Competitive advantages of your flower shop

A business started from scratch does not promise huge earnings at the startup stage. Until you have a wide client base, you cannot dream of super-profits.

To attract many customers, you need to figure out how you can differentiate yourself from your competitors. Alas, the competition in this type of business is quite serious, so you will have to try.

Fortunately, owning a flower shop allows you to create many competitive advantages.

For example:

Maintain a reasonable pricing policy.
It is not unthinkable to inflate the cost of flowers, but set a sufficient markup so that the business remains profitable.
Offer the client a good range of products.
You should have flower arrangements for every taste and budget: small inexpensive bouquets for schoolchildren and students, luxurious roses or orchids for wealthy clients, intricate compositions for originals, etc.
Carry out promotions on holidays: March 8, Valentine's Day, September 1, etc.
For example, “Three bouquets for the price of two”, “Buy a bouquet and receive a postcard as a gift”, etc.
Consider a loyalty program for regular customers.
Organize a delivery service for those who cannot personally deliver the bouquet.
Make sure that the sellers and florists working in your flower shop are as friendly, smiling and competent as possible.

Disadvantages of opening a flower shop

This type of business, like any other, implies not only advantages, but also disadvantages.

Often entrepreneurs do not want to open a flower shop for a number of reasons.

The most common are:

Perishable goods.
Even clothes have their expiration date, going out of fashion. But at least stale clothes can be sold at discounts.
It is quite difficult to carry out such a promotion with flowers: few people will want to purchase half-dead flowers, even at a low price.
Seasonality of this type of business.
For example, summer is considered a low season for sales, but on holidays, flower products fly away instantly. But you always need to pay taxes, employee salaries, eat and dress, regardless of the season.
When ordering large quantities, you may receive defective goods hidden among quality flowers.

And yet, these disadvantages of opening a flower shop can be completely compensated for if you do not order more goods than you can sell, do not spend all the profits, but save enough to safely survive the low sales seasons, and work only with trusted suppliers.

Features of owning a flower shop

“If you want milk, don’t sit on a stool in the middle of the pasture, waiting for the cow to come to you and offer her udder.”
Richard Branson

A flower shop is also a business, so it operates according to the laws of entrepreneurial activity. The more clients, the more profit.

And yet, the flower business has its own nuances that need to be taken into account before starting work:

The most favorite flowers of Russians, as well as Ukrainians and Belarusians, are roses.
In pursuit of originality, consumer tastes cannot be ignored.
Depending on the season, it is imperative to have an assortment of daisies, gerberas, freesias, lilies, chrysanthemums, sunflowers, dahlias, asters, alstroemerias, irises, and carnations.
The range of flower shops is similar.
You are unlikely to find any unusual flowers from the supplier that competitors do not have, so focus on original colors, creating interesting compositions, a variety of types of flowers, selling not only ready-made compositions of cut flowers, but also plants in pots.
March 8, September 1, February 14 are days of big earnings for flower sellers.
No one will condemn you if you significantly increase your prices these days.
But in the summer you will have to tighten the belt more tightly, since there are much fewer flowers at this time.
Selling flowers cannot be called waste-free.
15–20% of discarded plants is considered normal. Don't be upset about this.
In order to maintain the freshness of your goods for as long as possible, you should install special refrigeration equipment in your flower shop.
It is not cheap, but it will help reduce costs in the future.

4 ways to make money selling flowers

Having your own flower shop is a conventional name for a business. Most often, entrepreneurs who want to sell such a beautiful and delicate product open the following types of outlets:

Flower pavilion.

This is the most profitable option for those who do not have a large starting capital, because, in fact, you only need to rent a retail outlet in a crowded place, for example, a large shopping center, an underground passage, etc.
If you choose a bad place to trade, where there will be few people, you risk going broke.

It is also important to take into account the low level of solvency of the future clientele, therefore, when purchasing goods, give preference to inexpensive flowers. No special equipment or decor is required for the flower pavilion.

Actually a flower shop.

Here you will have to invest a lot more money and rent a small retail space, decorating it to your liking.

Due to the fact that your sales area will increase, you will be able to sell not only cut flowers, but also ready-made compositions, plants in flowerpots, etc.

The clientele of flower shops is middle-income people, so don’t make huge fancy arrangements in advance. They can easily be made from scratch to order.

Flower boutique.

This is a slightly pretentious establishment for clients who value not only the quality and range of goods, but also the interior, level of service, etc., so you will have to invest a lot of money in your flower boutique.

You can also experiment with the assortment of goods: purchase both classics and exotic plants from suppliers.

You don’t have to restrain your imagination in making flower arrangements either.
A flower boutique does not have to be opened right in the center. If you stand out from your competitors, people will come to remote areas for your products.

Online flower shop.

Here, in addition to renting premises and purchasing refrigeration equipment, you will have to spend money on creating a website.

Another disadvantage of this type of business is the inability to get a random client, since purchases are made on a pre-order basis. To increase the profitability of an online flower store, it is recommended to combine it with a regular one.

Step-by-step instructions for opening a flower shop

The main components of bringing this type of business to life are the premises, its decor, purchasing equipment, establishing relationships with suppliers and recruiting personnel.

In addition, you will need to officially register your flower shop and advertise it in order to get your first customers.

It will take no more than 4-5 months to launch a startup if you can come to an agreement with all government agencies.

Registration of a flower shop

Of course, you will have to register your company, like an individual entrepreneur, and register with the tax service.

You don’t need to obtain a special license to open a flower shop from scratch, but you will have to get approval from the fire service and the sanitary and epidemiological station that the premises you have chosen meets all standards.

The cost of registering an enterprise ranges from 30,000 rubles and more.

All these procedures should not take you more than 2 months.

Flower shop premises

To start a business, it is not necessary to purchase or rent a huge premises. 30 sq.m. will be enough for you. m.

Not only a sales area, but also at least one living room where staff will rest and change clothes, where some products can be stored, etc., as well as a bathroom.

Renting one square meter, even in small towns, is expensive.

In the regions, the cost of monthly rental of premises will range from 25,000 rubles. In large cities, this amount can be two or even more times higher.

In addition, keep in mind that if you want to locate your flower shop directly in the center, and such a location will certainly have a beneficial effect on business, then renting the premises will cost even more.

If the condition of the premises you find is not very good, then it will have to be renovated. If there is no need to renovate the room for a flower shop, then you definitely will have to decorate it in such a way as to attract the attention of customers.

Fortunately, flowers themselves are an excellent decoration, so you won’t have to spend a lot of money on interior decoration.

Flower shop equipment

In addition to retail furniture (counter, shelving), you will have to equip the utility room with at least a minimum set of furniture: lockers for changing clothes for staff, a table, chairs, etc.

Remember that flowers are perishable goods, so they are preserved much better in the cold. You can purchase a special refrigerator for flowers to store goods, although ordinary industrial refrigerators are also suitable.

Flower shop staff

People always need flowers, so it is advisable that your store is open seven days a week, for example, from 10.00 to 22.00.

To do this, you will have to hire several salespeople to work in shifts.
If you have registered a small flower shop (about 30 sq. m.), then you can get by with one salesperson per shift. If you are targeting a larger enterprise, then you should think about hiring two salespeople per shift.

To create original flower arrangements, you need to hire a professional florist, but in order to reduce the costs of a new enterprise and allow it to get on its feet, you need to hire a seller who knows how to create, albeit simple, but beautiful bouquets.

Therefore, to open a flower shop you need the following personnel:

Until your business begins to generate more profit, you should not hire a driver who will bring flower products from suppliers (you can arrange delivery directly to the office) or deliver them to clients’ homes.

This position should be considered later, once the business is back on its feet.

You can handle the accounting and management of the store yourself.

Flower suppliers to the store

If you do not plan to build a greenhouse and grow flowers for sale yourself, then you will need suppliers.

The most popular suppliers of flower products in Russia are the Mytishchi State Farm of Ornamental Horticulture, the Yuzhny State Farm and the Kosino Agricultural Firm CJSC.

Perhaps you will discover a new supplier who will suit you in all respects.

Flower shop advertisement

Of course, the most popular way to attract customers is to serve them well and sell quality products.

If your business is just starting to operate on the market, then use advertisements, videos on local radio and the Internet (social networks, city forums) to advertise it. You should also invest in a colorful sign that will immediately attract the attention of customers.

How much money do you need to open a flower shop?

So, if you are asking the question: “How much does it cost to open a flower shop?”, then for everything you will need a starting capital of at least 500,000 - 600,000 rubles.

Expense item	Amount (rub.)
Total:	550,000 rub.
Enterprise registration	30 000
Renting premises and repairs	100 000
Purchasing furniture and cold weather. equipment	200 000
Purchase of the first batch of goods	50 000
Salary to employees (per month)	60 000
Advertising	30 000
Additional expenses	50 000

We offer you a selection of useful tips from an expert:

when and how best to open a flower shop,

What should you pay attention to?

Profit from opening a flower shop

Get ready for the fact that a flower business, like any other type of business, will not initially bring fabulous profits, so include in the amount of starting capital the costs of renting a hall and staff salaries (at least for a period of up to 3 months).

As soon as your business gets on its feet, your income will automatically increase.

Download a ready-made business plan for a flower shop with quality guarantee.
Contents of the business plan:
1. Privacy
2. Summary
3. Project implementation stages
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification for investments
10. Conclusions

Calculation of flower shop revenue

As you can see, in a favorable situation, a flower shop begins to pay for itself after 3-4 months of operation. Expected profit: 20,000 – 50,000 rubles per month.

Of course, with such monthly income, you should not expect that your business will pay off earlier than after a year of successful activity.

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Approximate data:

Monthly income – 216,000 rubles.
Net profit – 47,600 rubles.
Initial costs – 358,300 rubles.
Payback – from 8 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

Description of service

This business plan describes a small flower shop. The entrepreneur himself is the manager, and his kiosk employs florists who understand flowers and know how to create beautiful flower arrangements. The business plan will also consider additional opportunities from which the entrepreneur can benefit and increase his income.

Market analysis

Before assessing the flower market, you need to decide on the format of the future store. It, in turn, will depend on who the main buyer will be. All this will ultimately affect the level and style of the future store. Today, the following formats of flower shops are especially popular:

Small pavilions located in passages and at bus stops. This type is typical for the low price segment of buyers and does not require special expenses for decorating and maintaining the style of your own store. It is the price that attracts customers.
Stores located in shopping centers and other high-traffic areas. These stores cater to the middle price segment. Buyers pay attention not only to flowers, but also to the appearance of the store and service.
Flower salons and boutiques belonging to the premium segment. Such retail outlets are usually located near offices, in the city center or large shopping centers. Such stores must have excellent style, a high level of service and excellent quality flowers.
Online stores. They can be aimed at meeting the needs of customers of any price segment.

The latter format today combines perfectly with the second and third, increasing trade turnover and not requiring special costs. That is why we will consider a store created for consumers in the middle price segment. Additionally, an online store will be opened to serve visitors outside the retail outlet.

In any case, before opening we will have to pay attention to all the details, including compiling collections of bouquets that will be displayed in the online store and interior design.

Assessing the Russian flower market, one cannot help but say that it is characterized by seasonality, and a pronounced one. During the holiday season, prices for flowers rise due to possible profits.

When considering possible competitors, it must be said that the most important thing is the quality of the flowers sold, the sophistication and harmony of the bouquets. And in order for flower arrangements to turn out beautiful and aesthetically pleasing, you need to be especially careful when choosing staff.

SWOT analysis

Before opening your own flower shop, you need to assess the opportunities and threats. In general, all factors are usually divided into external and internal.

It is impossible to fight and try to change external factors. But it is very possible to adapt to the situation or extract your own benefit from it. External factors include:

Possibilities:

occupying a specific niche in the market;
by conducting an in-depth analysis of the market situation, you can extract the maximum benefit associated with the seasonality of this business;
high profitability;
ability to cover a large market segment;
cyclical demand (from year to year people buy flowers at the same time, their mass purchase is associated with various holidays);
possible increase in overall demand;
increasing the relevance of the proposal due to an increase in the standard of living of the population;
the ability to offer and provide additional services;
no need to set up production, focus on selling purchased products.

Threats:

high level of competition;
seasonality;
problems with suppliers are possible;
the need to find an alternative during a sharp decline in demand for products;
the presence of an expiration date on products, which makes it necessary to constantly forecast demand;
the need to obtain permits;
a large number of documents that need to be completed in a timely manner.

An entrepreneur can change and adjust internal factors to suit himself. These include:

Strengths:

high markup on products;
highly qualified personnel;
a large assortment;
availability of services;
offering quality services to our clients;
availability of effective methods of advertising and promotion of own products.

Weak sides:

possible miscalculations regarding demand for products;
lack of experience in this area of business.

Opportunity Assessment

Particular attention will need to be paid to choosing the location of the future store. It's better not to save on rent. Busy transport interchanges can bring considerable profit, and rental costs will pay off in full.

It is better to choose a clearly visible place. This arrangement will increase the number of spontaneous purchases, thereby positively affecting overall revenue and profit.

If we talk about the market and competition in it, then it must be said that online flower shops are becoming especially relevant today. This is due to the fact that people are increasingly using the Internet to make purchases, including flowers and bouquets. Today, flower shops sell not only flowers, but also baskets with sweets, wines, gifts, decorated with flowers. These gifts become especially relevant during the holiday season. In general, the period from late December to mid-March can be called the peak period - there are so many holidays nearby. Many flower sellers make more profit in these 3.5 months than in the rest of the year. Activity also occurs in May and September.

The flower shop will operate according to the following schedule:

Number of working hours per week: 84 hours.

Number of working hours per month: 360 hours.

To work in the store you will need 2 florists who will work in shifts. The delivery of flowers purchased via the Internet will be carried out by a delivery service, because hiring your own workers at the initial stage will not be profitable.

It is very important to immediately find decent and committed suppliers who will deliver quality products on time. When searching, you need to read thematic forums, browse websites, compare prices and conditions - in a word, carry out serious and painstaking work so that later the work proceeds as usual.

After the store has developed, you can independently bring flowers from other countries or regions by establishing direct deliveries with the manufacturer. This will improve the quality of flowers and increase income.

At the initial stage, you will have to invest a large amount of money in your own online store. It's better not to skimp on this. The site should be bright, beautiful, attractive to potential customers. But that is not all. There must be feedback, contact information and visual photos of the proposed bouquets with prices. After work in the online store is established, you need to promptly replenish the assortment, inform your customers about promotions, discounts, and opportunities. All this will increase consumer loyalty and form a client base.

Organizational and legal aspects

When organizing your own flower shop, special attention must be paid to organizational and legal issues. It is very important to have all the necessary information and work according to the law to avoid various fines.

Organizational and legal form – or. Don’t forget to indicate the OKVED codes:

52.48.32 Retail trade of flowers and other plants, seeds and fertilizers;
52.48.34 Retail trade in souvenirs, folk arts and crafts, objects of worship and religious purposes, funeral supplies;
64.12 Courier activities, other than national postal activities;
74.87.4 Activities in the field of design;
74.87.5 Providing services for the design of premises, activities for organizing fairs, exhibitions and congresses;
74.82 Packaging;
52.61.2 Retail trade carried out directly through television, radio, telephone and the Internet.

Attention! It is not necessary that all of these codes will be needed in your specific situation, but if further expansion is planned, then it is worth considering all the codes that may be needed later. It’s easier to indicate everything you need at once than to re-issue documents and make changes later.

An entrepreneur can choose either UTII. In the first case, two options are possible - simplified tax system “Income” 6% or simplified tax system “income minus expenses” 6-15% (the rate is determined depending on the region).
Availability required Industrial sanitary control programs. It is obtained only once - after approval by Rospotrebnadzor.
It is mandatory to have contracts for deratization, disinfestation and disinfection.
Ventilation and air conditioning systems must also be maintained and disinfected.
A contract for the removal and disposal of solid waste is required.
There are also requirements for internal store documentation. So, the organization should have:
- journal for recording expired products;
- disinfectant logbook;
- assortment list of products sold.
All products will require hygienic permits from the SES or appropriate quality certificates.
Worth checking out Customs Code And resolutions of Rosselkhoznadzor that relate to plants.
Please note that you do not need to obtain a license to sell flowers, but you will have to obtain a permit to sell flowers.
If you accept payments from clients using bank cards, then you need.

Marketing plan

Many entrepreneurs, especially at the initial stage of their business, do not pay enough attention to promoting their own flower salon. Experienced businessmen working in this industry argue that it is very important to promote in the circles in which potential buyers are located. In our case, the price segment is medium. Therefore, the most effective ways of promotion will be:

Pay attention to naming and branding. It is very important to choose a bright brand, something memorable. So that the consumer is tied precisely to the name, setting, and not to the address of the store and the personnel working in it. In addition, it is the brand that helps to inspire the trust of the buyer and develop loyalty to his own flower salon.
The use of outdoor advertising will dramatically increase the number of spontaneous purchases, so it also needs to be given special attention.
Be sure to distribute flyers to nearby homes. People on a subconscious level will know that there is a flower shop nearby, and if necessary, they will go there.
Internet advertising. Provided that the store has its own page, promotion on the Internet will be simply necessary. In this case, the salon website itself will need to be promoted in search engines and social networks.
Pay attention to issuing discount and bonus cards, gift certificates, and holding promotions.

Price segment:

We have already said that our store will be aimed at the mid-price segment of the market. Therefore, prices must be set at the market average. On holidays and pre-holidays you can increase the price. Some salons practice increasing prices by 50-100% on such days.

Calculation of projected income

It is quite difficult to predict the income of a flower shop. We will take industry average market indicators. This data is provisional. In each specific case, you need to focus on the segment, region, competitors and other factors.

Revenue is an average monthly. Do not forget that there are months of calm and active purchases. When drawing up your own business plan, you need to forecast your monthly revenue.

The average markup in this market segment is 100-300%.

If the store sells related products, then the revenue will be higher.

Production plan

Having chosen a room, it is important to decide on the necessary equipment and tools. In a good flower shop you will need to buy:

refrigerator for flowers;
flower stands;
Desktop;
flower flasks of various sizes;
rack;
sprayer;
watering can with a narrow spout;
pruners;
device for cutting thorns;
knives;
staplers.

If the store also offers potted flowers to customers, then additional tools will be needed.

Both florists will receive a flat fee. Work schedule: 2 through 2. Salary (including taxes, insurance payments can be deducted from the amount of income tax paid by the entrepreneur) - 30,000 rubles for each.

Organizational plan

Financial plan

Profit before tax: 216,000 – 160,000 = 56,000 rubles.
We calculate the tax as 15% of the difference between income and expenses. In your case, a different calculation method may be chosen.
Tax: 56,000*0.15 = 8,400 rubles.
Net profit: 56,000 – 8,400 = 47,600 rubles.
Profitability: 47,600/216,000*100% = 22.04%.
Payback period: 358,300/47,600 = 7.53. Therefore, a flower shop will pay for itself in at least 8 months.

Risks

Before talking about possible risks, I would like to highlight a number of benefits from opening your own flower shop:

minimum initial costs:
high profit margins in the long term.

Risks include:

The fact that flowers are perishable goods. To avoid possible losses, you need to constantly monitor the market and forecast demand. All this requires a lot of knowledge and time.
Possibility of receiving low-quality and defective goods. Moreover, it is not always possible to return it. Here it is important to correctly draw up contracts with suppliers and choose conscientious partners who will also be interested in the timely delivery of a quality product.
Cyclicality of the flower market and episodic demand. It is almost impossible to combat these risks directly. But you can smooth out the consequences by opening up additional opportunities for the segment. So, today in flower stalls you can find soft toys, postcards, souvenirs and much more. You can design celebrations, which will at least partially help estimate the planned amount of profit.

I would like to say separately about the assessment of demand volumes. Flowers can be stored for no more than a week, but orders for their supply are placed much earlier. With all this, it is very important to have a wide range of products so that the buyer can make a choice. And a large assortment has a positive effect on reputation.

In this case, work experience is very important. The larger the pavilion, the more difficult it is to predict sales. Thus, small shops adapt to the operating format in 1-2 months. But large salons require more time.

An incorrect assessment of demand can lead to further disposal of 60% of all goods, which will be a disaster for the entrepreneur and will reduce all profits to nothing. That is why many stores sell related products. This helps to diversify the business and significantly reduce the level of risk.

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!

The initial investment amount is 513 000 rubles

The break-even point is reached at fifth month of work.

The payback period is 18 months.

Average monthly profit of the 1st year of project implementation 41 790 rub.

2. Description of the business, product or service

A flower shop is a profitable business that will allow you to make a significant profit with minimal investment, because not a single holiday or celebration is complete without a bouquet.

Assortment of colors:

carnation, bush carnation (minimum 3 shades);
chrysanthemums (3-4 shades);
roses (from 10 to 15 different shades);
spray roses (about 5 shades);
gerbera (3-5 shades);
tulips;
peonies.

In addition to flowers familiar to Russian territory, it is necessary to offer exotic ones brought from tropical countries:

orchids;
strelitzia;
freesia;
anemones;
ranunculus;
irises;
anthuriums.

Rare types of flowers, unlike those that are bought every day and in large quantities, should be presented in several copies. For buyers, you can print out special brochures that will tell you not only about this type of plant, but also how to care for it, conditions of maintenance, etc.

Range of products offered:

Cut flowers;
A flower arrangement made by a florist using packaging materials that play an important role in the flower business, because the beautiful design of bouquets depends on them;
Souvenirs.

Characteristics of packaging materials:

gift packaging for flowers and floral arrangements;
handbags made of various materials;
wrapping paper for every taste;
boxes for packaging flower arrangements;
baskets for bouquets;
ribbons, floral bows, rhinestones.

To increase the profit of your business, you can provide the following types of services:

services for decorating premises for celebrations;
conducting master classes on floristry.

3. Description of the sales market

Today there is quite high competition in the flower shop market. There are low entry barriers and good development prospects. Thus, in order to take your place in this niche, you need to make the most of your capabilities and find new and original ways of development. At the moment, online flower shops are becoming especially relevant. This is due to the fact that people are increasingly using the Internet to make purchases, including flowers and bouquets. Today, flower shops sell not only flowers, but also baskets with sweets, wines, gifts, decorated with flowers. These gifts become especially relevant during the holiday season. In general, the period from late December to mid-March can be called the peak period due to the large number of holidays during this period of time. Many flower sellers make more profit in these 3.5 months than in the rest of the year. Activity also occurs in May and September.

There are specific peak dates for flower sales:

September 1;
The 14th of February;
March 7 - 9;
May 25.

The target audience

Flowers are actively bought and given by a wide range of citizens. The core of the target audience is working youth aged 18-35 years. This group of buyers can be considered the main group in terms of generating store revenue: they give flowers to each other, their parents, grandparents, and pay for the purchase of flowers for children during the holidays.

People buy flowers for various purposes:

The desire to congratulate someone on a special event;
The desire to show attention to the opposite sex;
Purchase a means of decorating the interior of both private homes and public places.

4. Sales and marketing

5. Production plan

The main goal of the project is to open a flower shop and maximize its profits.

Review of the real estate market to select the optimal premises.

Requirements for the store premises:

A separate stationary pavilion with an area of 20−40 m2 or a room of the same area on the ground floor of an office building or residential building;

Windows and entrance should open to the first line or be within visibility from it;

It is desirable that the building is located near the roadway and next to a public transport stop;

Possibility of placing a sign;

Availability of running water and toilet.

Registration of a legal entity.

When opening your own flower shop, special attention must be paid to organizational and legal issues. It is very important to have all the necessary information and work according to the law to avoid various fines.

Organizational and legal form - individual entrepreneur or LLC.
It is more profitable for an entrepreneur to choose the simplified tax system “Income minus expenses” 15%.
It is mandatory to have a “Sanitary and Industrial Control Program”. It is carried out once - after approval from Rospotrebnadzor.
It is mandatory to have contracts for deratization, disinfestation and disinfection.
Ventilation and air conditioning systems must also be maintained and disinfected.
A contract for the removal and disposal of solid waste is required.
There are also requirements for internal store documentation. So, the organization should have:
- journal for recording expired products;
- disinfectant logbook;
- assortment list of products sold.
All products will require hygienic permits from the SES or appropriate quality certificates.
It is worth familiarizing yourself with the Customs Code and Rosselkhoznadzor regulations that apply to plants.
Please note that you do not need to obtain a license to sell flowers, but you will have to obtain a permit to sell flowers.
If you accept payments from clients using bank cards, you will need to open a current account.

6. Organizational structure

Staffing:

director - 1,
seller/florist - 2,
courier - 1.

The total number of personnel is 4 people.

Requirements for all candidates:

active life position;
high communication skills;
goodwill;
honesty;
discipline;
responsibility.

Requirements for a florist:

good taste;
ability to interest the buyer;
experience in similar positions;

Fixed expenses	Salary	The number of employees	Sum	Average salary per month per employee
Director	30 000	1	30 000	39 737
Salesman	25 000	2	50 000	25 000
Courier	15 000	2	30 000	15 000
Insurance premiums			33 000
Total payroll			143 000

7. Financial plan

The sales plan for the project is forecast taking into account the seasonality of the business. A gradual increase in sales volumes is predicted in the first 3 months of the project. Despite the seasonality of this business, the sales structure is diversified in such a way that the store constantly makes a profit.

Thus, the considered base scenario is realistic, and the project has a reserve for increasing sales volumes in the event of a successful entry into the market.

Thus, 15% of purchased flowers remain unsold and are written off as losses. The markup on flowers is 200%, the markup on souvenirs is 100%. The cost of packaging is 5% of the bouquet sale.

Taking into account the purchase of goods, raw materials and supplies, the average monthly cost is 384,500 rubles.

The financial result for the first year of activity is presented in the table. The average net profit for the first year of operation is 121,000 rubles.

1 month

2 month

3 month

4 month

5 month

6 month

Revenue

(-) Monthly costs

281 764

-280 073

-339 993

-399 913

-270 962

48 152

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The flower business is a very profitable enterprise if done correctly. Some entrepreneurs close their store due to basic ignorance of the pitfalls of this business. Such businesses in big cities have a lot of competition. Today, on almost every corner there is a flower stall offering to buy flowers from them. For those who have not encountered such a business, it seems that there is nothing complicated here. However, in practice it is very difficult to get started.

Assessing the profitability of a flower shop

Before opening such a store, you need to think through everything. To correctly assess the profitability of such a business, it is advisable to estimate the number of nearby flower stalls and the total population in the city.

Already at the stage of planning the opening, you should think through each of your future steps, this will allow you to conduct successful floral activities. This means you need to consider:

the premises in which the store will be located;
range;
how much does it cost to purchase goods;
pricing;
further development steps;
additional ways to attract clients.

Having finally weighed all the pros and cons, or rather, having more realistically assessed your potential, you need to make a decision. If, for some reason, a flower business based on the chosen location will not bring income, then it is better not to even try to start.

The approximate cost of organizing this store from scratch will be from 150 to 200 thousand rubles. Under normal circumstances, a high-quality shop will pay for itself within a year.

Choosing a location and premises

The key factor in any sales business is the location of the retail outlet. The right location will provide up to a quarter of the store’s profit. The chosen location should be highly accessible. The ideal place is considered to be an area through which a lot of people pass even on weekdays.

A good place is considered to be the intersection of two traffic intersections. For example, it could be a busy metro station with thousands of people passing through every day. It is also necessary to consider the fact that if something happens, there are parking lots next to the store. It was also convenient to approach the store. If you place a stall near which parking is prohibited, you will ensure an additional outflow of customers.

To open a small stall, you will need a room whose area ranges from 5 to 8 square meters. If you plan to open a good flower shop from scratch, then you need to choose a room of 30 square meters or more.

Such a room is quite enough to, if something happens, place a good assortment in it and start selling.

What should the assortment be?

Every flower shop should not be limited to a simple list of products. This business requires related products and the provision of various services.

An entrepreneur who is able to combine several areas in his business will provide himself with good income and, accordingly, will remain afloat. This is worth paying attention to. The client who bought the flowers must contact the store again. Therefore, you need to combine the price with the quality of the product provided. Let's consider the main areas of the flower assortment that are in great demand.

Cut flowers

This is a fairly popular and very common product that is in good demand. The number of flowers that can be cut and displayed is very large. These colors are considered:

roses;
tulips;
chrysanthemums;
carnations;
lilies;
mimosas, etc.

It should be borne in mind that fresh cut flowers will not last long. Therefore, the display cases should primarily display those that have been in stock for a long time. If the flower is not marketable, then you need to get rid of it. Try to purchase only the required number of flowers. If the store cannot sell them in a short period of time, then the flowers should be thrown away. Accordingly, there will be additional costs when selling.

How many different types of cut flowers should there be? Probably the more the better. However, you need to purchase only as much as potential buyers can buy. Otherwise, they are simply disposed of.

To increase the marketability of flowers, sellers add stickers, printed designs and piercings to them. This allows you to significantly increase the purchasing power of products. In addition, if the product costs more, you will make a greater profit.

Potted flowers

This product is less popular than the previous one. However, this store should have such flowers in stock. True connoisseurs love to watch them grow. Therefore, “flower gourmets” give names to some flowers and call them their children. True plant collectors can become repeat customers if you can create a good business. To do this, you need to get several rare species. And constant monitoring of the most frequently asked types will allow us to determine the market need.

Potted flowers also have a very wide variety of species. They can come in a wide variety of sizes. For example, a desert cactus can grow to more than 80 centimeters in height in a few years. To have this product in stock, you need an experienced florist who knows all the intricacies of flower care. Illiterate actions of a hired employee can completely destroy the product. Consequently, losses will appear.

Plant varieties

Such products are also very popular. This allows people to grow their own plants, watch them grow, and care for them. Selling various vegetable seeds can generate great interest among retirees who like to grow them themselves.

In addition, you can profitably sell flower pot seeds. This product is also in demand. To grow a potted flower, you need to tinker for a very long time. It is this factor that attracts buyers.

Sales of related products

To add even more money to your revenue, you need to profitably sell related products. For such a bench, the appropriate materials are:

Earth;
fertilizers;
pots;
stands;
vases and various containers;
young seedlings.

Such goods will not be in great demand, but in the future you can count on this as an additional source of income. When selling additional components, the average bill will increase. Therefore, before opening a flower shop or stall, make a preliminary list of the required assortment.

For any flower shop, care should be taken to purchase packaged material, which is always necessary to create attractive bouquets. A festive bouquet decorated with excellent packaging material will look more presentable, and accordingly, it will cost more. Such bouquets allow you to set a price that in the future can cover the costs of a florist and packaging material. Also fully cover the costs of spoiled flowers.

If you want to open a business and create a regular stall, you can limit yourself to the typical cut flowers that are needed to create bouquets.

Personnel and equipment

To hire staff, you will only need one florist, whose responsibilities will include making bouquets. If you open a large store, then in the future, the number of staff can be increased to several people. Employees must be officially hired. So that if something happens, you don’t have problems with the tax office. In addition, an employee hired must obtain a health certificate. Without a completed health certificate, an employee should not be allowed to enter the workplace.

The selected room must be aesthetically designed. This applies to both the exterior decoration of the room and the interior design. To store all the flowers without roots, you need to purchase and find a suitable place to install the vases in which they will be stored.

Also, to open a flower shop you will need a large industrial refrigerator. In more advanced stores, the utility room, which is equipped with walking systems, is used as a refrigerator.

To design the interior design, you will need the following components:

racks;
stands;
shelves;
small counters;
cash register (required).

Set up a buyer's corner, which should contain permissions received from various authorities, open certificates, as well as a book of “complaints and suggestions.”

How to set the price?

Depending on the selected suppliers, the markup should be at least 200%. Otherwise, the business will not be profitable. If you estimate that the product is more expensive, then increase the price. This is especially true for those products that have a more attractive appearance.

The main peak in sales will be observed during the holidays.

Correct registration

Any business starts with proper registration. Before organizing a flower business, register it correctly.

Small and medium-sized stores are enough to register as an individual entrepreneur. You need to register as an LLC if you are opening a specialized boutique with a large turnover. The time it takes to register ranges from two weeks or more, depending on the waiting list.

The following documents need to be submitted:

trade permit;
conclusion issued by the Sanitary Epidemiological Station;
price list of goods;
premises rental agreement;
certificate confirming the registration of KMM.

This business does not require the provision of certificates for products sold. If customers see a photocopy of the certificate hanging on the stand, their confidence will increase. Suppliers may be required to provide certificates.

To start selling a lot, as many people as possible should know about the store. An advertising campaign must be launched at the stage of registering a case. This will create a business with ready demand. The main platforms that you can use to attract clients are the following:

distribution of flyers;
advertising on social media networks;
free bulletin boards;
city newspapers;
banners;
billboards and signs.

Avoid selling unpresentable goods. It must be admitted that additional costs have arisen. Poor quality products will only scare away buyers.

Try to constantly monitor the volume of products sold and purchase only the most necessary quantities. The share of the main purchase should consist of a list of the most popular products. Buy flowers once a week.

If there is little demand for more expensive goods, consider a profitable system of discounts that will appease the buyer and push him to purchase. To do this, you can use discounts: –15, –20, every third bouquet is free. If you increase the price of expensive goods in advance, then when you make a discount, you will not lose any money. This scheme is used by supermarkets or large stores.

Purchase goods only from official and certified suppliers. This will allow you to avoid force majeure situations, bad products, etc.

Thus, when opening a flower shop from scratch, you need to do a number of simple operations that will allow you to do this business most competently.

Where to start a flower business: how to open and register a flower shop, what is needed to open (advertising, equipment, associated expenses), premises and location, assortment policy and the intricacies of purchasing goods.

This is not just business. Over time, it turns into a way of life. It fascinates, enchants, and captivates. How? Constant contact with nature. The permanent feeling that you bring a piece of beauty into the world and give joy to people. An activity filled with emotions. Those who once plunged into the flower business part with it only due to force majeure circumstances.

However, we will talk about the mentioned correct approach, which will allow you to get the maximum possible profit from trading such a complex product.

Procedure for opening a flower shop

Let's consider the question of where to start and how to properly organize the flower trade.

Registration

The registration process is perhaps the easiest thing in the flower business. Register individual entrepreneurs in accordance with 52.48.32 OKVED " Retail trade in flowers and other plants, seeds and fertilizers.” You have to choose a taxation system (UTII or simplified tax system).

After registering an enterprise, it is necessary to purchase a cash register and also register the cash register with the tax office. Self-registration will take about two weeks. It’s easier to use the service offered by cash register sellers. In this case, the registration process with the tax office will take a maximum of 3 days.

Mandatory documentation

At a retail outlet (regardless of its size), a package of documents must be present, and most of them must be available to customers. This includes:

Permit to trade (obtained from the government in accordance with N 381-FZ).
Conclusion of the SES on compliance.
Book of complaints and suggestions.
Price (optional).
Packing list.

It is also preferable to keep the remaining documents (lease agreement, KKM registration certificate, cash register) at the point of sale. Sellers and florists must have medical records, as well as badges with full name and photo.

Certification

Certification is not required, but there is a caveat. This document inspires confidence and costs the business owner the cost of a photocopy. Most reputable suppliers undergo voluntary certification. All you have to do is take a copy from them when purchasing the product.

What do you need to open a flower business?

Advertising

on four sides. The box itself costs about $1000, but this is just the tip of the iceberg. The main expense is approval from the appropriate authority, which can cost $10 thousand (Moscow time). In the regions, these figures are much lower, but they cannot be ignored (a significant expense item).

Equipment for a flower shop

You can't open without a refrigerator. cooling chamber may be ready, but it is extremely inconvenient. It is preferable to do it “for yourself”. At the same time, there is no need to immediately turn to the “masters of cold”. First you need to build the “room” itself (more profitable). One side of the refrigerator should be “blank”. It's good if it's a wall. The rest are plastic “windows” made to individual measurements.

A door is required, or better yet several (depending on the size). After the chamber is built, a cassette split system or monoblock is installed in it (possibly when there is another “blind” wall). Together with all the work, the refrigeration chamber will cost from 120 to 200 thousand rubles.

In tonars or small pavilions, a standard split system with a winter option is installed. Accordingly, this is the cost of a typical air conditioner installation.

Flower stands and flowerpots are required. Large chambers are usually equipped with shelves and glass vases. In tonars and small pavilions these are special designs (about 4 thousand one) and plastic flasks (from 80 to 150 rubles each) for them.

Cash machine

The cost of a cash register varies from 9 to 15 thousand rubles.

Purchasing a cut for a small pavilion will cost about 40 thousand rubles (Moscow time). To completely fill a large store with goods: from 300 to 400 thousand.

Related costs

Flower packaging is required. To begin with, you can not get too carried away with the color scheme, buy universal shades: mesh, felt, matting, sisal, ribbon. Transparent cellophane - No. 1. Always needed. This is the most popular type of packaging. In addition, you will need: wire for gerberas, tape, adhesive tape, and a glue gun. Tools: pruning shears, scissors, floral knives, wire cutters. All together will cost about 5 thousand rubles.

Premises for a flower shop and its location

A store or retail outlet may be located:

In the tone. A small room on wheels. Essentially a car trailer.
In the pavilion. Small rooms, modular designs.
In a separate room (rare, almost unrealistic luck).
On the ground floor of a residential building (first line only).
In the mall.

The lowest rents are in shopping centers. Then - tonars and pavilions.

Separate line: online store. It is worth opening it with a fully established business. It cannot exist separately.

Territorial location of the flower shop (IMPORTANT!)

The “fate” of the business depends, quite a bit, on the correct choice of location for a room intended for a flower shop of any level.

The proximity to a metro station is not always a big advantage. It is important where the exit from the station goes: people come home or leave home. But this is not the main thing. Main thread - highway. It gives a large flow.

If you choose a place on the highway closer to the city center, then the most powerful traffic will be where the movement is towards the region, and vice versa: when located in residential areas, you need to be directed towards the center.

If the store is located near the metro, but there is no road nearby, you may not expect large daily sales. Of course, if the professionalism of the staff is at the highest level, and the assortment is always full, including rare exotic flowers and plants, sooner or later the enterprise will operate at full capacity, but this will take at least three years. Plus, you will have to constantly make financial investments in advertising, pay for a highly qualified florist and maintain the assortment at the proper level. This arrangement of a flower salon is too long a ruble.

There are nuances. Not every track guarantees a quick start. Purchasing power is reduced by 50% if the store is located:

on highways, on the sides of which cars are prohibited from stopping.
On a track with backups.
Directly next to a public transport stop, where parking is also impossible.

"Pitfalls" of rent

If they refuse rental holidays, you should be wary. There can be no urgency. Vacations are a standard need for any trading organization. At a minimum, it is necessary to arrange the premises, bring in equipment, goods, and decorate display cases. In most cases, this takes a week. If you need cosmetic repairs or some alterations, it will take a month. The landlord's refusal to comply with the standard requirement serves as a reason not to rent the premises. Most likely, there are either no rights, or there will be difficulties with taxation.

The requirement for two months' advance payment is justified only for shopping centers. However, recently even they do not practice this.

When drawing up a lease agreement, you must clarify whether the monthly payment is included in the amount communal payments. Tariffs for electricity and housing and communal services for commercial enterprises differ significantly from consumer tariffs. Electricity bills can reach $300 per month. Price garbage removal also significantly higher. In addition, it is necessary to clarify whether the lessor has this agreement at all. If not, then there is a risk of being left without the opportunity to get rid of packaging containers and other rubbish, of which there will be quite a lot.

When renting in a shopping center or residential building, you must immediately check availability outdoor advertising opportunities. It could easily not exist. In this case, it is reasonable to abandon the premises and find another one. This rule also exists for pavilions. There are situations when the height of the room is such that outdoor advertising cannot be placed due to inconsistency with the architectural plan of the area.

In general, when concluding a contract, you should seek the help of a lawyer. It’s not that expensive, but it can save you from a lot of troubles, even to the point where the landlord’s land allotment period is running out. It will be extremely unpleasant if in a couple of months the building is demolished.

Features of the assortment, what colors to sell

For small areas The best option is to sell fresh cut flowers. Potted crops and related products are extremely rarely sought in such places. Products in this category take up precious space, which can and should be used to increase the range of cuts.

Assortment for toner

The assortment is minimal. The area does not allow maintaining any serious level.

Carnation ( several colors: red, white, variegated).
Bush carnation ( several colors: white, pink, variegated).
Single-headed chrysanthemum ( white, yellow, lilac).
Chrysanthemum bush ( white, yellow, motley).
Rose ( burgundy, white, pink, yellow, motley).
Shrub rose (pink, white).
Gerbera (mix).
Tulip ( from February to June: white, yellow, pink).

Assortment for the pavilion

If the area of the pavilion is about 10 sq.m., then the assortment is practically no different from that in the tone. Starting from 18 sq.m. you can already purchase: orchids, anthuriums, irises + increase the number of varieties of roses.

Assortment for the store

Starting from a 30-meter area, it already makes sense to sell potted crops, soils, pots, boxes. On a 50-meter area the assortment will be complete:

All possible cuts, including exotics, in a large refrigerator.
Artificial flowers. Dried flowers. Potted crops, including large ones.
Pots of all types: plastic, clay, ceramic.
Soils, fertilizers and other preparations.
Vases: from ordinary glass to original works.
Postcards.
Various decor for home and garden.
Thematic literature.

In a large store, you can and should organize gift wrapping. The production of designer postcards is encouraged. Everything is used: dried flowers, beads, beads, ribbon, colored paper. The main thing is the florist’s imagination.

How to purchase goods

The main immutable rule is never lock yourself into one supplier, even if he has a super product. Some kind of force majeure and you can be left not only without profit due to the lack of goods, but also incur unforeseen expenses related to staff salaries. Additionally, rent should also be taken into account.

The ideal option is to select three main suppliers. The following countries are widely represented on the market: Holland, Ecuador, Russia. This means you need to choose three wholesalers. If something happens to one, two thirds of the ordered goods will be received in any case.

Colombia is very widely represented in Russia. This product is only suitable for pavilions. It needs to be sold quickly. The price is relatively not high. Russian flowers are definitely more expensive. Potted crops - Holland and Russia.

For small additional purchases that will definitely be required at the beginning, the best supplier is " 7 colors V". These are affordable prices, a wide selection, and a flexible approach. Contact the manager and all restrictions will be lifted ( tested). This is a Dutch, international company. As for other suppliers, you will have to choose yourself, based on their prices and the quality of the goods supplied.

1. Main purchase

In the process of work, the main assortment will be formed - items and their quantities, which are sold in any case. This will be the main purchase. You will need to place a pre-order for it from all suppliers in order to be guaranteed to receive the goods on certain days. It is preferable to place such an order on Wednesday. First, it will have to be re-registered several times, then the main purchase will take place automatically.

2. Additional purchase

This is a rather subtle point that requires experience. Flowers are purchased here and are expected to be sold. It is almost impossible to create a stable list. It should be taken into account that additional purchases are always more expensive, since discounts apply to the main purchase.

3. Holiday shopping

On February 14, a double purchase is made. Moreover, the main + additional purchase. The product must be ordered three weeks before the holiday. Some wholesalers may require orders to be placed one month in advance of delivery. Their demand should be satisfied.

Orders for March 8th are made a month before the 1st. This purchase is tenfold. An advance payment of at least 30% will be required. When planning the movement of funds, this aspect must be taken into account, as well as the fact that prices are rising quite seriously.

Trying to negotiate payment after the fact with suppliers can lead to their agreement and disastrous results. Risk of being left without goods on the most trading days of the year it is too big. The suppliers' demands are more than justified. They pay for flowers from their own funds, which are simply not enough for the holiday volume. At auctions and plantations, flowers are not sold on credit.

Pricing

The standard markup is 200%. However, for a product that looks more expensive, the price should be set higher, since it periodically decreases for a fresh cut. In addition, when determining the cost of freshly cut flowers, you should start from the maximum price tag of the product, that is, from the cost of flowers purchased for additional purchase (it is more expensive than the main one). This is done for stability. Customers don't like surge pricing. Buyers tend to look for flowers in advance, several days before the intended purchase. If the selected product suddenly becomes more expensive, the person will buy it, but will not come to this store again.

Price reduction

In the flower business, this process is mandatory and must be carried out on time. Flowers are stored in the refrigerator for quite a long time, but the price for them should be reduced not by appearance, but by the date of purchase. You shouldn't wait for the presentation to be lost. This will happen immediately and irrevocably. If the flowers are not sold within a week, their price must be reduced without fail. The florist should put them to work first.

Seasonality and holidays

Flower trading is a fickle process, but very predictable. The decline is observed in the following periods:

The first two weeks of January due to holidays.
Great Lent. Weak trading for all 49 days, excluding March 8.
May holidays (vacations).
Last two weeks of August. This is due to the preparation of children for school.
September, starting from the second week. Reason: velvet season.
The last two weeks of December. Everyone is preparing to celebrate the New Year.

In addition to these standard “failures,” the flower market reacts to sudden changes in exchange rates and collapses on securities exchanges. The reasons are difficult to identify, but the trend is visible. If business is conducted correctly, this does not have a significant impact on the state of affairs.

The main holiday is March 8. Intense trading has been observed for almost a week. The main rush occurs on March 6, 7, 8. The 4th, 5th and 9th can be compared to less significant holidays. Then in descending order: February 14, September 1 (double main purchase), New Year, Teacher's Day, Tatyana's Day.

When the store is located in the city center, Saturday and Sunday are “quiet” days. Trade comes to a standstill. In residential areas it’s the other way around: Saturday is the busiest trading day of the week.

Summary

The most advantageous option in all respects would be to choose a large area located on the ground floor of a shopping center, as close as possible to the central entrance group. Of course, the location of the shopping center itself must be optimal and meet the above requirements. This will be a quick start.

A few immutable rules

You can't feel sorry for old flowers. An illiquid product spoils the display case and brings much greater losses than getting rid of it.
Money for the purchase of sold related products must be set aside immediately. If you postpone it “for later,” you may end up with an empty store.
Personnel must be made directly dependent on profits. The salary is minimum. The rest is a percentage of revenue. The more the florist earns, the higher the store's profit. The dependence is direct and very tough.

It is necessary to ensure that the florist is happy. This is creativity. Too much depends on him. However, one must also not lose vigilance. Organizing video surveillance is the best solution. You can pay a lot, but you cannot allow yourself to be deceived. Unfortunately, a flower business cannot be built on trust, no matter how much one would like it to be so. Otherwise, the store owner risks that his profit will be lower than the salary of the seller.

Is it worth opening a flower shop as a franchise?

One of the options for opening a flower shop is to purchase a franchise of an existing store. With this option, you get a ready-made business model, with a detailed description of where to buy flowers, how to store them and answers to many other questions that arise during the operation of the store. But you have to pay for this information (as you know, free cheese is only in a mousetrap, and even then only for the second mouse).

Let's look at the example of the Mnebouket franchising offer, what buying a franchise gives in comparison with opening a store from scratch.

Comparative table of opening a store by franchise and independently (according to the Mnebuket presentation)

Opening from scratch

Franchise "Mnebuket"