We will try to answer these and many other questions in organizing a business in this article.

Production of toys from:

Trees
metal
Rubbers
plastics
Stuffed Toys
Christmas tree decorations (New Year's toys)

Today, wooden models are in demand. This is fair, since these cubes, pyramids, dolls, cars and other funny trinkets have a number of advantages.
They are made from environmentally friendly materials, but more importantly, wooden toys return adults to their distant childhood. Wooden children's toys have become the most popular among buyers. To the above reasons for the demand for wooden products, you can also add durability, strength, and amazing design.

Doesn't require crazy money or high technology. All you need is wooden blanks and simple equipment, namely a plane, a sander, a saw and other tools.

Of course, work experience and excellent knowledge are a help in such work. But if they are not there, then it is possible to make copies of famous examples of wooden toys. Talented craftsmen put their creations on the market, which gain popularity in a short period of time.

Typically, wooden toy manufacturers make copies with their own modifications and sell them successfully. Craftsmen who think for the future are trying to find and occupy their niche in this market segment by making and inventing fascinating and unique models of wooden toys.

For example, there are a number of handicraft enterprises that are focused on creating folk toys and games. There are many advantages to this. Such models with a folk flavor are quickly sold out both as toys and as memorable souvenirs or keepsakes. And yet, manufacturers of folk toys do not have complex problems with copyright.

Of course, products under your own brand are ideal products for sale, the costs of promotion of which are minimal. This will allow us to compete with the main sellers in this segment - Chinese manufacturers.

In the technology of making wooden models, there is a rule that says that the smaller the part, the more difficult it is to make, and also, if you need to make a considerable number of them. Some elements of wooden toys are so intricate that it is difficult to understand how they were made. There are few companies in the whole world that work with this precision equipment.

Wooden toys are subject to a number of requirements that they must meet. Toys must be of high quality, smooth surface, should not have sharp corners or small parts. The health safety and quality of wooden toys are confirmed by a hygiene certificate with a certificate of conformity.

When producing products manually, a small workshop space will be enough. And over time, when the production of wooden toys grows, it will be necessary to rent or buy premises for a workshop, equipment, hire employees, and establish relationships with wholesale companies.

The production of wooden products is done mainly by hand, and only partially automated. The production run is usually small, less than five hundred pieces. Initially, the production of wooden toys requires an amount of fifty thousand rubles, this already taking into account the costs of registering a company, purchasing raw materials, certification and tools.

Initially, all manufactured products can be offered to online stores operating in this specialization. Initially, it will not be easy to sell finished products, since retail and single shops already have established connections with suppliers from China, and are not very willing to agree to sell expensive and piecemeal products.

Abroad, wooden toys are produced in specialized production. It must be said that global production is constantly improving in the quality and quantity of products. One of the popular trends in this market now is educational toys. They also produce samples of wooden toys with electronic filling. The global market for wooden toys accounts for about several billion US dollars.

You need to get started right away by purchasing everything you need. While original products are being created, you can create a website with high-quality photographs and comments on the products. This will help many buyers get acquainted with the information they need. At first, you can deliver your own products yourself.

This is how the work of a sales manager and an advertising agent is combined. As the volume of orders increases, it is necessary to expand production volumes.

There is a nuance that when making a collection, the price of the product will be quite high, but selling such dolls will be difficult. They are mainly in demand among foreign collectors, therefore, there is a need to create a business card website and a valid account on Ebay. Wooden toys are easier to sell, but we must not forget about high competition and constantly update our products with high quality.

Technical and figurative toys are classified into winding and non-winding. Wind-up metal toys have the main basis - engines of various types. The simplest toys use motors with wire coil springs, as well as stamped gears. Expensive and complex toys use motors with spiral tape springs, as well as milled gear wheels. Occasionally, other engines are used, such as electric, water, pneumatic, steam, inertial, internal combustion.

Among metal technical toys, several types were distinguished.
1. Transport
2. Tools, machines, machines,
3. Trade equipment, household items
4. Instruments and apparatus
5. Pistols, shotguns
6. Metal construction sets, construction sets.

The type of transport toys included urban, railway, air and water transport, namely, buses, tram cars, cars, steam locomotives, carriages, motor ships, steamships, boats, barges, yachts, tugs, warships, speedboats, airplanes, gliders, airships , as well as transport structures, service facilities, such as stations, garages, piers, hangars, traffic lights, rails, crosses, switches, dead ends and other structures.

A number of transport toys were equipped with additional manual mechanisms, such as levers that tip dump truck bodies, levers that raise fire truck ladders, winches, steamboat booms and other manual control parts. The doors of some cars and carriages were opening, and the steering was functioning. Some toys had automatic control, namely forward and reverse, figure-eight driving, circles, angled turns and other functions.

A number of toys were equipped with horns and working lights. Transport toys were divided according to length and size.
Small cars ranged from 50 to 100 mm, medium ones from 150 to 250 mm, large ones from 300 to 500 mm and so on. Ships and airplanes were also separated. Railway toys were on a scale of 1 to 100, 1 to 50 and 1 to 30 life-size.

Production.
Metal toys were made mainly from pickled sheet steel with a thickness of 0.3 to 1.0 mm, white and black tin with a thickness of 0.25 to 0.50 mm, roofing iron and dynamite steel with a thickness of 0.5 to 0.7 mm , and light aluminum alloys with aluminum sheet waste. Decapitated steel was used to make deep drawings of complex toy parts, as well as for the hulls of ships and the bodies of toy cars. Troughs, washbasins, bathtubs, dishes, that is, those toys that come into contact with water, were made from tinplate to prevent corrosion.

The production of metal toys consists of several main stages.
1. Metal preparation, including sorting, cutting and cleaning
2. Stamping on presses, consisting of cutting, drawing, bending
3. Grinding, as well as tumbling, performed in drums, for small parts to remove burrs and sharp edges.
4. Assembly, finishing and painting.

Assembly was done by connecting parts into finished products and assemblies. The tongue connection was considered the most common connection of parts. Its essence is in bending the tongues that were passed through the slotted holes. Another popular connection method was electric spot welding and seam assembly. It was used in the manufacture of buckets and watering cans. The parts were also connected using soft solders. This method was used to maintain the tightness of toys, such as wash basins and pumps.

Screw connections were used occasionally, mainly in prefabricated toys and various construction sets using screw connections. Various methods were used for finishing and painting. The most popular was coating the surface of toys with enamel paints and nitro paints using mechanical sprayers. The painting was done in three layers, and then the Sinitro paintings were applied with oil and enamel paints with brushes or through a stencil by hand. The best coloring was considered to be applied to toys using lithographic printing or decalcomania.

Reception and sorting of metal toys.
They were carried out by external inspection and checking the operation of toys with a winding mechanism. We visually assessed the quality of painting, the correctness of the shape of the toys, the assessment of joints of parts, the presence of cutting edges, burrs, the quality of assembly of parts of winding mechanisms, etc. The mechanisms of wind-up toys are first checked by partially winding the key.

When it becomes clear that the mechanism is functioning well, wind the toy all the way, but not all the way, so as not to break the springs. The first grade included metal toys that met all the quality requirements of the current technical specifications. The second class included toys with defects that did not interfere with the play properties of the toys and did not distort their appearance. An example would be corrosion of up to fifteen mm in length with a new paint job, or a reduced mileage of toys with a winding mechanism by 30 percent compared to specifications.

Package.
Large metal toys were packaged individually. Smaller toys were wrapped in paper and then packed into containers. Typically, transport toys, that is, construction sets, machines, tools, cars and other technical toys were packaged in their own rigid packaging with a skillfully designed label. The packaging always included instructions for handling the toy.
There were toys such as carts, buckets, trolleys, shovels, stoves, watering cans, bathtubs and a number of others, which were necessarily wrapped in three layers of paper, where the first layer was always soft. Transportation of toys was carried out with care, without shafts or piles. But for the gurneys, which are equipped with sticks, all accessories were removed during transportation and placed next to the toys.

Metal toys had to be stored at a certain temperature and relative humidity. Strong temperature fluctuations and dank air, which could damage and put the metal toy out of order, as well as create metal corrosion, were not allowed.

For the production of such toys (rubber toys) in Russia, plastisol is mainly used. This material is a thermosetting polymer based on polyvinyl chloride. Before coloring, the mass is the color and consistency of ordinary sour cream. In the future, it can be given color using an organic dye.
As a result of heat treatment in an oven, the material hardens in a mold and acquires properties similar to soft rubber. This method is called rotational formatting. Let's look at this stage more specifically: plastisol is poured into a special sealed metal mold, which rotates in a hot oven, then the thickened material is cooled in chambers specially designed for this.

At the last stage, the workpiece is removed from the mold and given its natural and familiar color. This can be done using a brush or airbrush. After following all the above instructions, the finished product is placed in packaging. It can be a plastic bag or a silicone bag. Storage also requires certain conditions to be met. Namely: these should be clean warehouses that do not contain large amounts of dust and dirt, and toys should not be directly exposed to sunlight.

To open your own business in this area, you will need a small capital for which you need to purchase molding and injection machines, calenders, ovens, rollers, a mixer, and of course a press. To maintain this equipment, you will need to hire about 15 workers plus several designers and constructors. The company will generate stable profits in about 3 years.

The production of children's toys is a fairly actively developing business, and if you optimize the production and marketing of your products well, you can make good money without any cosmic investments.

In simple terms, the basic principle of producing this type of toy is casting or blowing material into special molds. A lot depends, first of all, on the quality of the mold itself. The word “much” means the quality and circulation of manufactured products. The forms themselves are modeled in special programs, where the designer himself takes into account all sorts of nuances. After a global check of all product qualities, the mold is sent into production. It itself can consist of both a set of special parts and specially manufactured surfaces.

In the majority, even the largest Russian companies producing products of this type order molds directly from abroad. This is due to the fact that, unfortunately, at the moment our country does not have such high-quality equipment that allows us to make domestic products competitive in quality and wear resistance compared to European manufacturers.

Changing the situation requires huge investments and simply huge investments, which, unfortunately, domestic companies are not yet ready for.

For more convenient and high-quality casting, it is also better to use Western-made equipment. This will make the production itself easier and simpler. If you close your eyes to some unimportant nuances, the technology can be represented as follows: the material enters a screw machine, where it is crushed and heated, and then enters a mold for casting under pressure.

There is another technology that significantly reduces material costs. This occurs through plastic blowing, in which case a special mold is used that only contacts one surface directly with the plastic.

The equipment that will be required is by no means cheap, but here it is: first of all, a machine for melting plastics, automated refrigeration lines, automated lines for pouring plastics, automated lines for gluing, an automated stripping line, and finally packaging equipment finished products and artistic drawing.

To establish the above-described production, the following costs will be required: about 1.5-2 million. for the purchase of even the most minimal set of equipment, and another plus 1 million rubles for the purchase of raw materials. Dyes and decorative items.

Now let's discuss the area to accommodate all the equipment. Almost any room from 40 to 150 sq.m. is suitable for all equipment. (depending on the amount of equipment and the scale of production. Warehouse premises will also be needed, but they should be much larger! It would be better if it were located in a residential area or on the outskirts of the city.
Raw materials and finished products must be stored in a well-heated room. An equally important success factor is the correct registration of all production permits from local authorities, sanitary and epidemiological stations, and so on. All plastic toys are made from high-quality polypropylene. The products you produce must have sanitary and epidemiological certificates. It must also be certified according to GOST R ISO 9001.

In addition to the production itself, it is necessary to organize a design department. Its importance is difficult to underestimate. As you know, plastic is a universal material from which all sorts of fancy shapes can be produced, but today, that is, the simplest ones! Having a design department can simply become an immediate leader, so think for yourself.

Due to a shortage of investment, the domestic market is noticeably inferior to Western companies that create more complex toys. As mentioned above, our market produces only the simplest plastic products; compared to Western interactive toys, it is not competitive. But even from this situation there is a way out - the production of large, or if they can be called giant, toys. These include large children's motorcycles, cars, all kinds of plastic slides...

Unlike other industries, Western competition here is practically eliminated due to very expensive delivery. Therefore, you can easily occupy this niche without fear of being squeezed out by the European “giants”.

The demand for large toys has been growing every year in recent years, and this is not only kindergartens, but also ordinary citizens who want to give their baby a “big surprise” or simply parents who buy slides or sandboxes to decorate their dacha or country house. As you can see, the demand is quite high, but there are still not enough offers.

The total cost of creating such a business is about 5 million. rubles. Payback period is 1.5-2 years.

Recently, soft toys have been in steady demand, although they are not something necessary. Besides. Over the past few years, most buyers have been striving to purchase a Russian-made toy, rather than a cheap Chinese one, as was the case several years ago.

Statistics say one thing, but strangely enough the proverb “demand creates supply” does not work! At the moment, there are only a few companies engaged in the production and supply of soft toys to the domestic market, and although this is quite a promising and profitable business.

It is worth noting that this type of business is seasonal and this must be taken into account when organizing it. The peak of sales occurs during the so-called holiday season, which occurs before the New Year and Christmas holidays. At these moments, people most often buy gifts for their loved ones and acquaintances, especially if they symbolize the coming year. By May, sales volume decreases noticeably, and then increases again closer to September 1, when parents really want to please their still little “first-graders” (although they don’t think so).

In order to open your own business in this area, you need start-up capital of around 30 thousand dollars, and it will be distributed as follows: purchase of sewing machines, approximately 300 dollars each, purchase of machines for stuffing, somewhere around 15 thousand dollars each, we will also take into account the fee for rent of premises, on average 100 dollars per sq.m.; Well, plus 1 thousand. dollars for paperwork.

The production of erotic toys is quite promising; of course, it is designed for the adult generation, but this does not reduce the demand for it. It is much more difficult to organize the production of children's toys. The main problem is to attract the attention of the baby directly. Modern children spend a lot of time at the computer and this does not benefit the soft toy. To get you interested. To attract attention you have to use a trick. It lies in the fact that the highest sales ratings are shown by a toy that resembles cartoon characters or a popular computer game, or toys with eyes, a nose, and the like that glow in the dark.

For luminous toys, all the elements described above are made of self-luminous plastic, which accumulates light from any of its emitters. It does not contain phosphorus or other hazardous elements, which makes it safe for children according to all sanitary standards.
Such luminous toys are very attractive to children, especially those who are afraid of the dark. This problem immediately disappears if such an object appears in the room. The darkness ceases to be something inexplicable and ominous, since there is always a friend nearby who, if anything happens, will always light the way. In addition to children, girls are big fans of these types of toys. They decorate their rooms, cars, or simply collect them, receiving them as a gift or buying them themselves.

One of the main problems in organizing this business is the personnel issue. It seems to be quite sharp in some places. Due to the shortage of designers and seamstresses, many managers, in addition to promoting and promoting their business, have to do completely different things. As in any business, personnel issues here are fundamental. Another one of the few problems is sales and promotion of goods. Unfortunately, large domestic stores prefer to cooperate with foreign suppliers, which clearly does not have a positive effect on the development of this business. What remains, you ask, is cooperation with small campaigns or private stores. The best way to do advertising is to participate in charity events where your toys would be given away as prizes. You can also try placing an ad in a small print media.

I would also like to add that this type of business can easily and simply turn into a family one, where one of the family members is directly involved in manufacturing, and the other two are involved in promotion and sales.

This type of business is especially interesting for girls who want to do handicrafts. One of the advantages is low production costs and high markups, often exceeding 100%.

It’s impossible to imagine the New Year without decorating our Christmas tree! Without sparklers, colorful balls. The modern market is replete with all kinds of jewelry, but handmade is always more valuable. Therefore, this option can also be considered.

An experienced glass blower can make up to 200 balls in one shift. Next comes the silvering process. A solution consisting of ammonia, as well as ordinary distilled water and silver oxide, is poured into a ball created by a glass blower, after which it is immersed in a certain container with a certain temperature of 42 degrees. The ball turns silver immediately after diving. Subsequent painting and drying are the preparatory stages, after which the ball is sent to the artists. This is the most interesting and exciting moment.

At this stage, absolutely all toys acquire the individuality and uniqueness of their shapes and colors, because each toy is painted with a brush, which means that it is already a real work of art. Therefore, each glass New Year's toy not only has its own soul, it conveys its entire mood to the buyer and that is why Christmas tree balls bring a piece of a fairy tale to your hearts.

Buyer demand is quite high, so you shouldn’t stop only at the production of glass toys.
Crafts and toys made of paper are also in great demand in Russia, the production of which does not require special financial or labor costs. Oddly enough, this part of the business is also quite profitable, of course, some people will not want to spend their savings on this, since they can make it themselves, but believe me, even here you will have your own clients.

In order to make a Christmas tree decoration from paper, you can use two techniques: quilling and, of course, origami. Quilling - paper rolling, comes from the word quill, which means bird's feather.

Quillin itself is an art, or rather a technique that allows you to create masterpieces both on a plane and in volume, using paper ribbons twisted into a spiral.

This technique can be used using available tools (scissors and colored paper) if you are engaged in the production of Christmas tree products. As you know, everyone has different tastes, so for every job there will be a buyer, which guarantees good sales and a good flow of customers.
Holographic coating is one of the important factors in making paper crafts. It is necessary so that the manufactured toys turn out brighter and more fascinating.

Making Christmas toys to order in the modern world is very relevant and profitable. In modern society, the price for exclusive work is inexorably growing, and as a result, the demand for it is also increasing.

And there’s nothing to say about handmade. So making Christmas tree decorations by hand is a very, very exciting and profitable activity. Here are some options on how to start making custom toys. For example, you can easily come up with a design for a New Year's decoration, more than once, and all these ornaments will be unique. In this case, you offer ready-made toys for sale.

The next option could be a personal order from one of the clients. The main feature of this option is that the customer provides you with a model or sketch of the future Christmas tree decoration.

After receiving the sketch, you must develop a detailed 3D model based on the sketch proposed to you. After various adjustments and clarifications on the 3D model, you set a time and show it to the customer to be one hundred percent sure that you understood him correctly and this is exactly what he needs. After finishing the work, you get an indisputable masterpiece, unique and beautiful, capable of surprising anyone with the whimsicality of its shapes or sizes, the main advantage of such a product is its uniqueness and inimitability. Such a gift cannot go unnoticed and will create a real sensation at the holiday, where it will rightfully take pride of place .

Speaking about the payback of this wonderful, creative business, we can say that all your investments will pay off in full, and you will also earn good money in just a couple of weeks. It is also important not only to remember, but also to know and focus not only on solid toys, such as balls and other decorations, but also on toys made of paper, foil, corrugated paper, because the more variety you provide, the more profit you will get. But don’t forget that the idea of ​​making New Year’s toys is suitable for creative people who love the magic of the New Year and fabulous winter days.

In conclusion I would like to say. A toy is something that reminds us of childhood, returning us to it and completely immersing us there. Our imagination takes part in the creation of the toy itself, our imagination develops and much more. Make beautiful, cute toys and give joy to other people!

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Dmitry Mezentsev

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• Russian manufacturers- these are Russian owners of production, producing goods on the territory of their country, registered in it and using the labor of Russian workers. Accordingly, they produce Russian goods.
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As a rule, people do not enter into any business related to the production and sale of goods for children by accident. Typically, entrepreneurs choose this direction when they themselves have children. Moreover, often the idea of ​​​​organizing this or that type of business comes when newly-made fathers and mothers cannot find something necessary and corresponding to their needs for their kids. This is how new private kindergartens and development centers, countless online stores of children's clothing, toys, food, diapers and art supplies emerge. Various productions of products for children usually originate from there.

In this article we will look in more detail at the specifics of the business associated with the production of children's toys. Here you will not find specific calculations of costs and profits, a description of the necessary equipment and the specifics of production of a particular product. All this information is presented in other articles on our portal. In this material we will look at the main problems faced by domestic toy manufacturers.

There is another problem that Russian toy manufacturers face - the difficulty of competing with Chinese products. There is a widespread belief that Chinese goods are by default of worse quality than European ones. However, over the past few years the situation has completely changed. The largest Chinese factories adhere to European quality standards, and the cost of their products is very low, even taking into account transport costs and the preparation of all necessary import documents. Often, placing orders for production in China turns out to be much more profitable than organizing your own production. First of all, this applies to labor-intensive and complex products (for example, radio-controlled toys, dolls, etc.). But some large domestic manufacturers prefer to locate production and use independent Chinese factories, even when it comes to the production of relatively simple wooden toys. This is due to several reasons. Firstly, the production of wooden toys in our country is carried out only in certain regions (mainly in the central and northern parts of Russia, where there are forests and there are no problems with finding raw materials). Secondly, these are, as a rule, private individual entrepreneurs and artels - the so-called folk craft. Almost all work, from turning to painting and varnishing, is done manually, which, on the one hand, significantly reduces productivity, and on the other, does not allow “unification” of the assortment. Toys from different batches of the same name can sometimes differ strikingly from each other in the manner of painting (which entirely depends on the artist, even in the presence of approved samples and templates) and in colors (the first batch may use calm colors, and the second – bright, “acidic” ones). "). The quality of wood processing can also vary greatly. In principle, wood is considered an environmentally friendly material, and toys made from it are usually intended for children from 0 to 6-7 years old. However, the majority of products from domestic manufacturers are positioned as souvenirs, since they are characterized by poor processing (the presence of poorly polished parts with splinters, sharp elements, peeling paint and varnish, etc.).

There are several manufacturers who make beautiful, original toys aimed directly at children and pay special attention to quality. It would seem that this is the best option, but such a business can hardly be called highly profitable. The higher the quality, the more time it takes to make one toy, the lower the productivity and the higher the cost of the product. And Russian consumers have an idea of ​​wooden toys as cheap products. Therefore, they are not ready to pay several thousand rubles for a set with high-quality wooden components (play sets, construction sets, etc.). At the same time, the same price for a plastic construction set from a well-known brand does not surprise them, although they understand that the cost of the first and second goods is very different.

If you still want to start producing wooden “environmentally friendly” toys, then there are two options: either become one of the few workshops that produce a limited assortment in small editions, focusing on quality, beauty and originality (the productivity of such a workshop is no more than forty toys per month per worker), or place orders in Chinese factories. In the latter case, it is highly desirable that you have extensive experience working with business partners in the Middle Kingdom and know all the nuances of running such an international business. If you do not have much experience or special knowledge, seek help from an intermediary, who will help you avoid many problems and unnecessary expenses.

What toys are considered the most popular? There is no clear answer to this question. It all depends on the age of the child and the preferences of the parents (which often determine the tastes of the baby). It is widely believed that the greatest demand is for toys that have not only playful, but also educational functions. This is only partly true. Indeed, the word “educational” in the name of a children's toy attracts the attention of parents. Few people do not want their child to develop and learn through play. However, most parents do not find time to play together with their children, and when the child plays independently with himself (when he is not shown or explained the principles of the game), the entire learning effect practically disappears. The number of “educational and developmental” toys is increasing, they gather dust on the shelves and make busy parents feel guilty. Objectively speaking, any proper toy has certain educational functions. Even a simple rattle teaches a child to navigate in space, control his movements, distinguish shapes and colors, and establish connections between cause and effect. Therefore, no matter what exactly and from what materials you produce, if your toys are intended for preschool children, then they can be positioned as educational. But only if not only designers, but also qualified teachers and psychologists took part in the development of the design of your product.

Once upon a time, any children's toy was created with the obligatory participation of specialists in the field of child psychology and development. In the 90s, these requirements ceased to be mandatory, and few people complied with them. In the 90s - 2000s, toy manufacturers extremely rarely attracted narrow specialists to participate in the development of new products (mainly, these were a few large enterprises that survived from Soviet times). At the same time, in addition to the tradition of consulting with teachers and psychologists, they “inherited” all the features of the work of Soviet factories, including inflexibility, inability to quickly respond to consumer demand, reluctance and/or inability to modernize equipment and production technologies, and weak marketing.

Nowadays, modern toy manufacturing companies are gradually resuming the tradition of joint development of their products. Moreover, specialized organizations have appeared that are accredited by Roskomnadzor to conduct examinations of information products for children, which include, in addition to printed publications, feature films and “animated films, also toys, games and game materials.” Of course, such an examination is paid and is quite expensive, but these costs are completely justified. The expert opinion is a guarantee for parents of the quality and benefits of the toy.

The participation of specialists will help make your products as safe as possible for children. This seems obvious, but not all manufacturers of toys, including those intended for babies, follow this rule, ignoring what seems to them to be small things, but plays a very important role when parents choose a toy. For example, the core of such a traditional children's toy as a pyramid should be rounded and perfectly smooth (especially if we are talking about wood). It is best if the base of the pyramid is made with rounded legs. Then if the child falls on the pyramid, it will turn over on its side and will not cause any harm to the baby.

There is another problem in the “toy” business related to the development of the design of a future toy. Several decades ago, the toy production industry was very developed in our country. Many universities trained design engineers, including for this industry, so there were no problems with personnel. Now the situation is the opposite. The profession of “toy designer” is extremely unpopular in Russia; it is almost impossible to get an education in this specialty, and people who work in this field are, as a rule, self-taught. Most of their work has no practical significance and is intended mainly for adult collectors, not children. The few specialists who have been working at toy production enterprises since Soviet times are faithful to old traditions and do not take into account modern fashion, so their products are not in great demand. It is bought mainly by parents nostalgic for their childhood. Of course, there are also domestic designers who develop modern and original toys intended directly for children, but most of them work independently. Moreover, they prefer to use not traditional plastic, plastisol and vinyl, but natural materials - fabric and wood.

The process of creating toys by such designer studios is as follows: first, an idea for a future toy is come up with and a sketch is created on paper. From these sketches, the best options are selected and then drawn. Based on these drawings, drawings are created on a computer using special programs. At the same time, the time frame for developing a toy design can be completely different - from several days to several weeks. This process is mostly creative and difficult to control. The same applies to large productions, so the vast majority of toys they produce are not original: the shortest period from the creation of the design to the release of the toy on the market comes first (this is partly due to industrial espionage, which is very common in this industry ). A prototype is then created and corrections are made in both shape and color. After all the shortcomings are corrected (sometimes testing is also carried out), the toy is put into production. If we are talking about production abroad (for example, in China), then the production of one batch can take up to three months. As a rule, small productions first open their own small workshops (if we are talking, for example, about wooden toys, the production of which requires a lot of time, but little investment) or place orders at domestic enterprises (in the case of plastic or vinyl toys, for the production of which requires expensive equipment). And then they transfer production to specialized factories in China, producing only prototypes in Russia.

Another problem in this line of business is product sales. As a rule, large retail chains are extremely reluctant to work with domestic manufacturers, preferring foreign brands, which, admittedly, are in great demand. For this reason, domestic manufacturers mostly cooperate with small stores, including online stores, small wholesale companies, and even joint purchasing projects.

Sysoeva Lilia

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Unfortunately, there are now more and more cheap, low-quality plastic toys on the market. And the Rostov Almaz market was no exception. Despite the huge selection of children's goods, there are very few Russian wooden toys. More and more often you come across Chinese ones, including those made from plywood. And this despite the fact that Asians export timber from Russia.
So I decided to make a selection Russian manufacturers of wooden children's toys:

• - gurneys, counters, pyramids, doll furniture, sets. The Krasnokamsk wooden toy is made from selected wood and painted with safe paints and varnishes. The product is certified and meets the requirements and sanitary rules. GOST 25779-90 "Toys. General safety requirements and control methods."


• - wooden construction sets and cubes, gurneys, rocking chairs, rattles, educational games by Evgeny Tikhonov, steps to reading by Chaplygin, memories, tops, Christmas nativity scenes, Pinocchio


• - wooden cubes and construction sets, pyramids, fairy tale sorters, inserts, lotto and dominoes. Tom-Service - mass production of high-quality wooden toys under the Tomik brand using modern technologies. Environmentally friendly coniferous wood and particularly durable high-quality paints are used.


• - toys made of natural wood: wooden construction sets, labyrinths, figures of people and animals, puzzles. Toys are presented for both the youngest children and older children.


• - successor of the Babensky folk craft of wooden turning toys. The assortment includes gurneys, rocking chairs, souvenirs, twitching figurines, educational toys, furniture for dolls, puppets, swings


• - construction sets, mosaics, puzzles, lacing, pyramids, games, sets for learning colors, shapes, letters and counting, and many other children's educational toys made from Siberian larch.


• - wooden toys for babies made of linden, painted using water-based dyes. The range includes stretchers and pendants, mobiles, clips for pacifiers, and teethers.


• (Novosibirsk) Russian manufacturer of wooden toys. The assortment includes original wooden construction sets and educational wooden toys of the Teremok series. All parts of the toys are made of Siberian birch, carefully processed and safe for children.
  Designer houses can be supplemented with hand-sewn little fairy bear dolls, a set of miniature wooden furniture, or a set of safe electrical wiring. The range also includes: a wooden rail track, a children's loom, figurines for painting, wooden construction sets, counting sticks, mosaics, puzzles, pyramids and other educational unpainted wooden toys.


• - not only toys, but also wooden sculptures, furniture


• (Barnaul, Altai Territory) produces educational toys, construction sets, construction kits, children's furniture, and wooden sports equipment for children. The factory's toys are made of cedar (it is durable, lasts a long time and does not cause allergies). Products are processed by hand. Water-based paints and varnishes are used in the production of toys. The products are made in accordance with GOST, all products have certificates of conformity.


• (Moscow region) - family workshop. He makes toys only from valuable hard wood species: oak, beech, ash, maple, cherry, etc. To create expressive, beautiful toys, several different species are used in one product. Soak in edible linseed oil. Lots of rattles, chewers, pyramids, cars, lacing, educational toys, gift sets of toys.


• Slavic toy


• - board games (mosaics, pyramids, lacing, streamers, frames, inserts, etc.), cars and rides, magnets.


• is a small company that designs and produces wooden toys in Russia that develop attention, fine motor skills, logic, imagination and taste. The basis of the assortment is construction sets. The toys are made of natural wood, the drawings are painted with non-toxic paints. Russian and European certificates available.


• - Yaroslavl wooden toy workshop. The assortment includes construction sets, cars and rides, puzzles, pyramids, lacing, swords, axes, play sets, pendants, puzzles,...


• (Yoshkar-Ola, Mari El Republic) is a Russian wooden toy factory, operating since 2009 and producing birch toys. The range includes: educational toys using the Montessori method, busy boards (boards with doors and locks), construction sets, lacing, puzzles, wooden xylophones and educational sets. Environmentally friendly materials and hypoallergenic Finnish paints are used in production.


• - Musical noise, percussion and wind Russian folk instruments (including for children)


• - Slavic swords, shields, bows, handmade wooden equipment


• (Voronezh) - online store from a manufacturer of educational wooden toys. Wholesale and retail. The assortment includes toys for free play (animals, shields, swords, horses,...) and toys that already have a specific goal of play (acrobatic dolphins, mosaics, fairy tale puzzles,...) The latter group of toys is developed in children certain skills, fine motor skills. The toys are painted in natural, eye-pleasing, but at the same time bright colors. The manufacturer takes ideas for the form for their creation from nature and folk tales, which contain the wisdom of many generations.


• (Moscow) develops toys and produces them in Russia. The assortment includes over 400 toys of our own production: wooden beads, shifters, dominoes, kitchen utensils, pyramids, mosaics, fruits, vegetables, musical instruments (pipes, xylophones, whistles, rattles, maracas), lacing,... Wholesale only for legal entities and IP.


• (Kirov) produces wooden construction sets, educational games for children made of wood (tops, figurines, pyramids) and wooden utensils. Toys for children made of natural, environmentally friendly wood.


• (Mozhga) produces construction sets and dismountable toys made of wood (pyramids and houses). The products have the necessary certificates indicating compliance with sanitary and epidemiological standards.


• offers wooden pyramids, cubes, figurines.


• Maxima LLC offers educational toys under the Toys from Andryushka brand. The company has a small assortment, but all toys are made using the latest methodological developments from high-quality wood and hand-painted.


• (Ekaterinburg) - wooden toys (rocking ropes, trolleys, wooden cars, educational construction sets, tops, wooden cubes), counting materials (accounts, counting sticks, ...), children's wooden furniture.


• - Russian folk toys of the Polezhaev family. The range includes rattles, throwing toys, rolling toys, intellectual toys, boxes, construction toys, etc.


• (Barnaul, Altai Territory) is a manufacturer of wooden educational toys, floor and tabletop construction sets under the Karapuz brand. All toys and construction sets are completely natural products, made from solid birch. The products comply with the requirements of TR CU 008/2011, GOST 25779-90, TU 9632-001-38753825-2013, are made without nails and staples and are safe for children of any age. In terms of reliability, wear resistance and quality of paintwork, they are an order of magnitude superior to products made in China.


• (Lipetsk) - doll houses in a fairy-tale style made of natural wood. The houses, bathhouse, mill, etc. are made in Russian traditions.


• (St. Petersburg) - Russian manufacturer of wooden toys made of beech. The assortment includes cubes, dominoes, pyramids, board games, shovels, nets, swings, and counting sticks. The toys are made from wood and painted by hand using environmentally friendly and safe foreign-made painting materials, as well as safe water-based varnishes and natural oils for working with wood.


• (Ekaterinburg) - Russian manufacturer of wooden houses-designers "Domikom" made of birch. The parts are not covered with varnish or paint.


• (Podolsk) - wooden toys made of beech. The range includes active games, wooden weapons, board games, doll houses and doll furniture.


• (Biysk) - manufacturer of toys made from Altai birch. The assortment includes construction sets, memos, mosaics, sets of vegetables/fruits/food/sweets, a set of tools, and boxes. Birch is a hard tree and can withstand impact loads without breaking off small particles. In addition, it has a dense rather than fibrous structure. When making wooden toys, paints that are harmful to children are not used. They do not imprint on hands and napkins, and they have no foreign odors.


• - toys for kids and for the whole family: family games, fun toys, for free play, for cute little ones, lacing, for competitions and holidays, finger toys, cars, rides, mobiles, creativity kits, New Year's toys


• - toys for kids and for the whole family: musical toys, doll houses, dishes, furniture, labyrinths, rocking chairs, rollercoasters, pyramids, games, spinning tops, figurine toys, toys for kindergarten, spillikins, folk games


• - develops and produces wooden toys (and educational games) for both the youngest children (from one year old) and older children (from 3 to 8 years and older). The assortment includes board games, wooden toys, children's houses, dreamarium, gift sets, wooden construction sets, wooden rattles, WWF games, and souvenirs.


• - Yaroslavl workshop of wooden toys and furniture. The assortment includes trees, animals, airplanes, trains, cars, sets, pyramids, doll furniture, cradles, and irons. The workshop uses wood of various species, linseed oil and safe paints.


• OrangeO (St. Petersburg) - children's wooden toys (shields and swords), educational lacing toys, children's photo frames, children's height meters, children's watches, children's hangers-hooks.


• (Moscow) is a manufacturer of educational games and toys for children, made of wood and other natural materials. The assortment includes puzzles, games with magnets, boards, tablets with various contents, cut-out pictures, puzzles, mosaics, skill games, etc.


• (Gatchina, Leningrad region) - Russian manufacturer of wooden children's toys made of beech and oak. The range includes: cubes, alphabet books, construction sets, construction kits, prefabricated houses, large-sized floor construction sets for children's institutions.


• (Moscow region) offers wooden toys from the manufacturer. All toys are primarily aimed at developing fine motor skills. Made from high-quality, environmentally friendly materials (birch, water-based paints and varnishes), the puzzle pieces are smooth and pleasant to the touch. Hand painted. All products are certified. The assortment includes: lacing, inset frames (Seguin boards), mosaics.


• Dresser Elephants - educational toys in folk traditional style and wooden toys created on the basis of our own developments: 4D souvenir figurines, 4D puzzles, Kumika construction sets, funny acrobats, fortress construction sets, collectible Santa Clauses, wooden insert cards, knockers, sorters - labyrinths, a cradle for dolls, three-dimensional pictures - balancing pyramids, magnets, Pinocchio doll, puzzles on magnets, pick a pair, insert pictures for the little ones, rolling cars, rolling horses, geometric cars, doll houses, rattles, wheelchairs - carts, a fishing game, a set of carpentry tools, cubes and pyramids, weapons, alphabets and numbers, custom carvings, trains, wooden construction set Houses, cars, soldiers.


• World of Wooden Toys (MDI) - Production in Russia and China


• Roo-Toys (?)

Mattel Hasbro Fisher Price Crayola Lego Zolo Marble Mania Blue Orange Makedo Kushies Baby WOW Rainbow

The children's toy industry unites thousands of large and small manufacturers and tens of thousands of brands. Modern children benefit from enormous scientific resources, technological capacities and modern production facilities, and new toys and even “toy” companies appear literally every day. When visiting a large children's store, you often get the impression that the number of manufacturers of children's goods is truly endless. However, in reality, most of the most popular and high-quality toys are produced under different brands by just a few companies that have existed for decades.

Mattel

A leader in the modern toy industry, Mattel produces a huge number of toys that are sold in 150 countries. The company's factories are located in China, Indonesia, Malaysia, Mexico and Thailand. The company also works with contractors in the USA, Europe, Southeast Asia and Australia. Several generations of American children have grown up on Mattel toys - and already two generations of Russian ones.

The music box is one of the first popular toys from Mattel (1952).

The company appeared in 1945 and got its name from the first letters of the names of its founders: Harold Mattson (Matt) and Elliot Handler (El). Initially, Mattel was engaged in the production of plastic and wooden furniture and baguettes - and the waste from the main production was used for toy furniture for dolls. Gradually the toy business became the main one. Popular plastic guitars, toy pianos and music boxes were marketed under the company's brand. Mattel's revenues have been growing steadily. In 1956, the company decided to take a step that would forever change the toy industry - Elliot Handler and his wife Ruth, who was in charge of the company's finances, decided to sponsor the 15-minute program "The Mickey Mouse Club" on ABC, and the contract was signed for a year. The idea of ​​advertising directly to children was new, but rapid sales growth confirmed its promise - Mattel's sales tripled in two years. And in 1959, another epoch-making event took place in the history of toys - Mattel introduced the Barbie doll, the most popular toy in recent human history. The idea for the doll came from Ruth Handler, who noticed that their teenage daughter liked paper dolls depicting adult women much more than toy dolls. The Handlers named the new doll Barbara in honor of their daughter. Barbie instantly gained enormous popularity - within a few years, fan clubs of the favorite toy began to emerge throughout America, which by 1968 included 1.5 million fans. The company also actively developed other toys - it was the company that introduced the first talking dolls, walking dolls, and dolls with moving lips and eyes. A great success in the field of “boys’ toys” was the HotWheels series of toy cars, which are still popular today. Close cooperation with Disney has brought great benefits - Mattel is a sponsor of many attractions at Disneyland, and also develops toys specifically for these theme parks. In addition to Disney cartoon characters, the company's lineup over the past decades has included almost all the characters from children's favorite cartoons - Tom and Jerry, The Flintstones, Harry Potter, SpongeBob and many others. But of course, Mattel's most famous creation remains the Barbie doll. According to statistics, during the height of plastic beauty, in the 90s, every American girl between the ages of 3 and 11 had at least two or three Barbie dolls. A year, the company introduced up to 50 new types of the famous doll to the market - and this is not counting related products, which included everything from shoes and clothing to backpacks, furniture and cosmetics. Since the birth of Barbie, more than a billion copies of this doll have been sold, and during the celebration of the bicentennial of the declaration of American independence in 1976, the Barbie doll was among the “iconic” items included in the American time capsule. Today, Barbie dolls have somewhat lost ground, giving way to new doll idols (for example, Bratz and Moxie), but they still occupy a solid place on the shelves of any children's store - and continue to generate huge income for Mattel.

Mattel doll depicting the heroine of the popular cartoon "Tangled."

Hasbro

The second largest (after Mattel) toy company in the world, Hasbro is also a long-lived player in the toy industry. The company is currently headquartered in Rhode Island, but Hasbro has manufacturing facilities throughout the world. The company was founded in New Jersey by brothers Henry and Gelal Hassenfeld under the name HassenfeldBrothers.

Mr. Potato Head is a landmark Hasbro toy.

Initially, the company was engaged in textile processing, but gradually switched to the production of pencil cases and school supplies. In the 1940s, the company began producing its first toys - these were suitcases with toy medical supplies, which are still very popular among children today. However, the company's first real hit was another toy - a collapsible doll " Mr Potato Head"(1952), familiar to modern children from the cartoon "Toy Story". In 1968, the company shortened its name to Hasbro, formed from the first letters of Hassenfeld Brothers. By this time, its assortment included many “milestone” toys - for example, “G.I. Joe,” the first super-popular role-playing figure, which became for boys what the Barbie doll was for girls. Another truly historic Hasbro toy was introduced in 1984 - it was a toy horse. My little Pony”, which initially appeared after the cartoon of the same name, but gradually turned into an independent brand and enjoys great love among little girls to this day. Well, for boys, around the same time, the company began producing the first transforming toys - war machines that could transform into cars or humanoid combat robots. Like " My Little Pony », transforming toys formed their own subculture and do not leave store shelves to this day.

My Little Pony first appeared under the Hasbro brand in 1983.

In addition to its own developments, Hasbro included in its lineup toys under the brands Milton Bradley, CBS, Parker Brothers - well-known companies in their time that were absorbed by Hasbro and today exist as subsidiaries of this giant. This is how Hasbro’s assortment included such hits as Pokemon or Monopoly, the most popular board game of recent times. One way or another, Hasbro is today second after Mattel, although it is believed that it would have every chance of leadership if not for the ever-young and ever-popular Barbie.

Fisher Price

Famous brand educational toys for babies Fisher Price appeared in the 30s of the last century. The company name was formed by adding the surnames of the founders - Herman Fischer and Irwin Price. Also among the founders of this toy enterprise were Price's wife Margaret Evans Price, who was involved in decoration and design, and Helen Schelle, the owner of the toy store.

The Musical Elephant is an incredibly popular Fisher Price toy, which at one time almost every older American had (1948).

WITH From the very beginning of its activity, Fisher Price focused on toys that would be interesting to children of different ages, would have sufficient durability, would have great developmental potential, and at the same time, would not be quite expensive - after all, the company’s founders well remembered the years of the Great Depression in USA. First Fisher Price toys Made from yellow pine and steel, they could easily withstand the most vigorous play - and the bright and colorful design, designed by Margaret Price, was eye-catching and pleasing to the eye. The company debuted with children's ride-on toys depicting characters from popular children's books (for example, Dr. Doodle the goose). In the early 50s, the company was one of the first to abandon wood in favor of plastic, which was easier to process and retained color longer. In the 1960s, Fisher Price began producing Little People toys; educational models, play sets, books and CDs under this brand are still popular today. Today, the company, which has developed more than 5,000 toy models during its existence, produces children's goods and toys for children of primary and preschool age, including games and products with the symbols of Winnie the Pooh, the explorer Dora (in the Russian version of Dasha the Explorer) and Kung- Fu Pandas under license from the relevant film concerns. Currently, the Fisher Price brand is owned by Mattel.

Fisher Price Winnie the Pooh is a huge range of toys depicting the character beloved by children.

Crayola

The American company Crayola, specializing in the production of art products, was founded back in 1885 and is one of the oldest participants in the children's goods market. The founders of the company, which later became an industry giant, were cousins ​​Edwin Binney and Harold Smith, who simply named their company Binney & Smith.

Initially, the company specialized in the production of industrial dyes using red iron oxide pigment and lamp soot, and the technology they developed for the production of inexpensive black dyes even won a gold medal at the Paris Exhibition in 1900. That same year, the company began producing school lead pencils. And experiments with slate production waste, cement and talc led to the creation of the first dust-free white chalk for drawing. Finally, in 1903, Edwin Binney created the first wax crayons, which went on sale on June 10, 1903 under the name Crayola (a name coined by Edwin's wife, Alice Binney, who worked as a school teacher). The name was made up of two parts: crai (French “chalk”) and ola (oleaginous, oily). By 1905, the company offered wax crayons in 18 different sets and 5 sizes. The company's assortment included both professional sets for artists and small kits for children's creativity. The color palette gradually expanded - for example, in 1939 a set of crayons was introduced, consisting of 52 colors, and in 1958 a Crayola set of 64 crayons appeared on the shelves. Today, the most numerous Crayola set has 200 colors, although the standard sets of 8, 16, 24, 32, 48 and 64 crayons are more popular. In addition to regular crayons, Crayola also produces crayons with special effects - for example, with iridescent or metallic colors. Today, the signature yellow boxes with the famous Crayola logo can be found in any children's store. Crayola products are extremely popular both in the homeland of this company, in the USA, and around the world. In 2003, to commemorate the centenary of the Crayola brand, the company's factory created the largest crayon in the world - a blue giant 4.7 meters high and weighing 680 kg. The crayon was smelted from the remnants of used Crayola crayons, which were collected especially for this purpose by American children. And in 1998, the US National Postal Service celebrated Crayola's contribution to American history by issuing a special stamp.

Postage stamp with the first box of Crayola crayons

In addition to its famous crayons, Crayola currently produces a huge number of popular art products: colour pencils, felt-tip pens, markers, inks and paints, plasticine, coloring books and sets for children's creativity. The company also owns the SillyPutty brand of original modeling mass, which has been very popular in the USA for half a century, and today is gradually appearing in Russian stores. All Crayola products are high quality, non-toxic and suitable for children of all ages.

Lego

The first plastic Lego bricks were empty inside and could be used as rattles.

Lego is one of the most famous toy manufacturers in the world - and no wonder. After all, this Danish company produces plastic construction sets for more than 60 years. The famous company was founded by Ole Kirk Christiansen, a carpenter who made wooden toys and was one of the first to see the prospects of plastic as a material for children's construction kits. The Lego company name is derived from the Danish words LegGodt, which means “to play well.” In 1949, the first set of “Self-Connecting Bricks” was born, which could be attached to each other. However, sales did not go very well - in Europe they did not trust plastic and often already sold goods were returned because of their unusual appearance. Everything changed only in 1954, when the son of its founder, Godtfred Kirk Christiansen, took over the management of the company. He quickly realized the advantages of a plastic construction set as a system product - and by 1958, self-connecting bricks had evolved into the parts of the modern type. The parts of all Lego construction sets released since this time are fully compatible with each other, regardless of the level of complexity and the release date of the set to which they belong. By the way, producing parts of the required size is not such a simple matter: after all, all parts of the construction set must adhere tightly to each other, but if necessary, be easily and quickly separated without special devices. The development of new models is carried out by 120 designers at the company's headquarters, which is located in Bylund, Denmark. In addition, the company has small branches in Ukraine, Spain, Germany and Japan, which develop products adapted for local markets. Lego's assortment includes both regular universal construction sets and sets dedicated to specific themes: cities, space, robots, pirates, trains, Vikings, castles, dinosaurs, etc. Only toys dedicated to war and hostilities have never been in the Lego model line and not now (company founder Ole Christiansen believed that war has no place in children's games). Lego production facilities are located in Denmark, Hungary, Mexico and the Czech Republic. The machines on which Lego constructors are produced have an error of no more than 10 microns. The parts are molded from ABS plastic and hand-checked as output for significant differences in color or size - according to Lego statistics, approximately 18 parts per million do not meet the standard. Up to 20 billion parts are produced annually (600 parts per second). And if all the Lego parts produced to date are divided among the six billion population of the Earth, then each person will receive 62 parts. For lovers of construction sets (of which there are many not only among children, but also among adults), five huge theme amusement parks have been built, including many buildings made from parts of the famous construction set. The first Legoland opened in Lego's hometown of Bylund, Denmark in 1968. It was followed by parks in Windsor (UK), Günzburg (Germany) and California.

Model of London's Trafalgar Square at the Legoland theme park in Windsor (UK).

Zolo: limitless I am creative freedom

Zolo was founded in the USA in 1986. Its origins were Sandra Higashi and Byron Glaser, professional designers and young parents. In an effort to bring creativity into all areas of their lives, they looked for toys that did not limit, but stimulated the child's imagination in play. However, conventional designers offered only standard designs for standard models. Then, sitting in their own kitchen with pencils and markers in hand, Higashi and Glaser created sketches of amazing, fun details that seemed to not fit together at all - and yet came together in incredible designs that could be animals, insects, objects or practically anything.

In the mid-eighties, the idea of ​​such transformations was too bold, and the new designer seemed too extravagant. The project was successively rejected by three leading toy manufacturers. However, Higashi and Glaser did not give up. Soon the designer’s sketches found their realization in the form of bright, pleasant-to-touch wooden and foam parts that were connected to each other using holes and pins. At the same time, holes and pins could be located anywhere on the parts - and each new combination made it possible to create extraordinary, unlike anything else, and very funny objects. The new construction set was packaged in a wooden box with paper wrapper instructions - and the first Zolo models were sold no more and no less than in the New York Museum of Modern Art.

Extraordinary construction sets, which stand out even in the traditionally vibrant children's goods industry for their originality, funny appeal and enormous creative potential, quickly gained popularity not only among children, but also among adults. Over the past years, Zolo toys have received many respectable awards, and leading specialized magazines and catalogs, recognizing the company’s significant contribution to the “toy” industry, without hesitation put it on a par with the world’s largest manufacturers of children's goods. In 2003, Zola products, along with the most famous toys of the 20th century, were mentioned in the book “The Power of Play: One Hundred Years,” published by the American Toy Manufacturers Association for its anniversary.

Today, Zola defines its mission as bringing play into all areas of life, destroying gaming stereotypes, developing emotional intelligence and maximizing the creative potential of each individual. The range of Zola products is very wide and extends from souvenirs to decorative items made in our signature bright design. However, the most famous toys and construction sets are Zola, which have gained popularity among children and adults around the world. Of course, wooden construction sets are a thing of the past - today Zola construction sets are made of high-quality, lightweight and durable plastic and are sold in convenient zip-up cases in which you can take your favorite toy both to visit friends and on a long journey. The company's assortment includes both regular open-type construction sets and special models of the Zolo Creativity series in original boxes, which contain fun tasks and instructions that allow children to master collage, applique and decoration techniques in a playful way, and improve their social adaptation during team games or fun competitions, learn to better express your creative view of the world through movement.

Constructor ZOLO ZOTO zolo-a-go-goConstructor ZOLO Zoto Zolotopia

With the help of Zola's crazy pieces, kids can build fun alien creatures, never-before-seen objects and amazing structures. The opportunity to see a whole image in a set of disparate parts, the study of various combinations of colors and shapes, endless scope for experimentation - all this provides a powerful incentive for the development of creative individuality and the formation of an artistic perception of the world. A separate advantage of Zola construction sets is their versatility - they can be used to play both alone and in a group, they are suitable for both girls and boys, and they find fans not only among children, but also among adults. In addition, the parts of all Zola construction sets are fully compatible with each other, which gives truly limitless scope for creativity.

Marble Mania - toys for future geniuses

Kinetic Marble Mania construction sets- these are wonderful toys that can capture the attention of children for many hours. In addition to the entertainment function Marble Mania construction sets They also have enormous development potential. They give the child an intuitive understanding of the basic laws of kinetics, dynamics and mechanics, improve technical abilities and spatial sense, and also have a huge beneficial effect on the development of fine motor skills, which, as is known, is directly related to the level of development of intelligence and speech.

Dynamic designs for the movement of marble balls (marble runs) have been known in England and the USA for several centuries. In the time of Tom Sawyer, children (and often adults) built them from any available materials - scraps of wood, pipes, cubes, planks and household items. Today, the construction of “kinetic sculptures” also has many fans and is even considered a special form of art. However, the educational potential of such structures is no less valued.

Construction set MARBLE MANIA 109441 Galaxy

In the West, volumetric labyrinths are used to demonstrate the basic laws of physics in children's educational centers and even schools. And home construction sets of this type allow children to independently experiment with parts and components, creating labyrinths of varying levels of complexity. In recent years, kinetic designers have begun to receive deserved attention in Russia. The high quality Marble Mania models are among the most popular toys in their group.

The goal of the game with the Marble Mania construction set is to build a three-dimensional labyrinth in which the balls, with the help of special devices, could make their way from the highest to the lowest point. To do this, grooves of various shapes and auxiliary mechanisms are used that create sound effects, raise and lower balls to different levels, or shoot them in the desired direction. The moving mechanisms of the construction set are driven by gears, working with which allows the child to realize or improve their technical skills. The constructors are powered by ordinary AA batteries.

Every Marble Mania construction set designed to create a large vertical labyrinth. The model line includes both ordinary construction sets with different numbers of parts, as well as original models that will allow you to organize real ball races or can even glow in the dark. From the parts of each construction set, you can assemble not only large, but also less complex kinetic structures. And the full compatibility of all Marble Mania models with each other makes it possible to create giant labyrinths, observing the work of which will become a favorite pastime not only for children, but also for adults.

Construction set MARBLE MANIA 590164 Genius Construction set MARBLE MANIA 108642 Twin Turbo Tracks

Marble Mania toys have been repeatedly awarded with prestigious US national awards. For example, the Marble Mania Mega and Marble Mania Genius construction sets were recognized as the best toys of the year in 2008 and 2009, respectively, according to the influential educational magazine Creative Child. The following year, 2010, the designer Marble Mania Galaxy received this award. And the designer Marble Mania Vortex received a review from the leading expert of the American educational toy industry, Stivanna Auerbach, who recognized this model as the “Best Choice” of 2010.

Incredible, original, bright - Blue Orange board games

The Blue Orange brand arouses interest by its very name. A memorable phrase creates a feeling of uniqueness, attractiveness, brightness - and Blue Orange board games fully meet all these expectations. However, the brand name is not just an attempt to stand out in a crowded market of toy manufacturers: it encapsulates the entire concept of the brand. The name of the Blue Orange company was a line from a poem by the greatest French poet of the 20th century, Paul Eluard: “The earth is all blue as an orange.” Just like the famous surrealist, the “blue orange” in the name of the Blue Orange brand destroys stereotypes and becomes a symbol of the whole world - the world of a creative approach to the educational process, innovative ideas and the element of creativity.

Board game Gobblet Gobblers Board game "ChickyBoom ​​- The Rocking Rolling Roost!"

Blue Orange is a twenty-first century project: the company was founded in the USA just over ten years ago. Competition with large and much more experienced manufacturers required Blue Orange to actively implement innovations, use experimental educational methods and, of course, impeccable product quality. Following these principles allowed the young company to find its niche in the toy industry.

The range of Blue Orange board games is very wide, especially considering the company’s rather short experience in this industry. In addition, the company’s assortment is constantly expanding - in 2010 alone, 8 new items appeared in it. Both classic board games based on Sudoku, dominoes and tic-tac-toe, as well as original games with simple rules and exciting tasks, are equally popular among buyers.

The company's products have received numerous awards from national parent associations, toy industry associations, leading industry publications, and the famous expert in the American educational toy industry, Stevanna Auerbach (“Doctor Toy”). All Blue Orange board games are made from durable, environmentally friendly materials. Most of the company's games are made of wood that is pleasant to the touch, safe and reliable. At the same time, the company is very principled in matters of environmental protection - for every tree cut down during the procurement of materials for Blue Orange products, two new ones are necessarily planted.

Board game Zimbbo's Elephantastic Board game "Sumoku"

Blue Orange games develop logical thinking, teach you to concentrate on your goals, train dexterity and fine motor skills, cultivate the will to win, determination and the spirit of healthy competition. The Blue Orange range includes games for children of any age from 3 to 16 years. However, these funny board games will be exciting entertainment not only for children, but also for adults - they will help you have fun with your family, while away a long journey, or will be a hit at any party.

Makedo - ingenious simplicity

The Makedo brand was born in Australia. Like almost everything exported from the Green Continent, Makedo products, despite their apparent simplicity, are distinguished by a fresh approach, phenomenal potential, a complete lack of analogues in Europe or America, and incomparable environmental friendliness.

Makedo was founded by Australian designer Paul Justin. Having spent several years designing toys for well-known companies in Australia, Justin had the idea of ​​creating a game that was more of a system than a standalone model, that dealt with aspects of social order and ecology, and at the same time was fun, simple and durable. And yet, the first Makedo construction set appeared spontaneously - Justin’s invention was inspired by joint games with his four-year-old son, who needed special devices for building incredible structures from the most ordinary household items.

Makedo construction sets debuted in 2008 at architecture and design exhibitions, but very quickly found their place on the shelves of children's stores. In just a few years, Makedo designers have conquered Australia and crossed the ocean. Currently, the company is actively growing, expanding its product range, developing international cooperation and winning the hearts of tens of thousands of “homemade” customers around the world.

Concept Makedo designers is based on a simple truth known to all parents: give your child a new toy, and it will occupy him for an hour, give him a cardboard box, and he will play with it all day. However, Makedo can only be called a “constructor” with a big stretch. This fantastic toy contains no actual building parts - the cardboard box made from recycled paper contains only the fastening elements: nails, clips, loops and a plastic saw with a safety awl on the handle for cutting the cardboard and piercing holes. Children must choose everything else themselves. And if this may surprise parents who are accustomed to ready-made products, then the kids themselves are delighted - after all, with the help of the Makedo set, such interesting things as cardboard or plastic packaging, an egg carton, wrapping fabric or disposable tableware can find a new life in the form fantastic creature, spaceship or toy house.

IN The construction kit includes a small instruction manual “for inspiration.” The Makedo concept itself rejects more detailed instructions - after all, children, who are not limited in their creativity by anything, will no doubt find great use for the details of this construction set themselves. Well, when the assembled structures are no longer amusing, you can easily disassemble them and use Makedo fasteners to build new, no less wonderful structures. The whole family can work with Makedo construction kits - and often adults are even more interested in this activity than children.

Makedo kits develop creativity and independence, stimulate extraordinary thinking, teach you to see the prototype of a future design in a variety of the most unexpected objects, lay down intellectual flexibility, skills for constructive interaction with the environment and the ability to solve problems. Makedo constructors often referred to as “new generation Lego”. Creator Paul Justin himself pays tribute to Lego as his favorite childhood toy. It is likely that Makedo, like Lego once did, will truly open a new page in the development of toys.

However, Makedo toys bear the stamp of the new, twenty-first century - this is a phenomenal openness, and a return to the traditions of “handmade” creativity, and a desire to use ready-made forms, and social responsibility, coupled with an indispensable concern for the environment. Despite the youth of the Makedo concept, designers under this brand quite confidently claim to turn from a hobby into a lifestyle. And they have already become a significant phenomenon in the educational toy industry.

Kushies Baby are incredible toys for little ones.

Kushies Baby was founded over 50 years ago in the small town of Stoney Creek, Ontario, about an hour's drive from Toronto. Today the company is a leader among Canadian manufacturers of high-quality children's clothing and educational accessories for babies. However, in 1953, it was a tiny family business specializing in making clothes for dolls - the company's founder, Mary Malinowski, sewed it herself.

The company, originally called Diana Dolls Wear, grew rapidly. Soon, doll clothes under this brand appeared in most Canadian children's stores, and a decade later the company became Canada's only national manufacturer of doll accessories, which were actively sold not only in the domestic market, but also in the United States.

By the beginning of the 90s, expanding the range of its products, the company began producing goods for children in the first years of life. The line of new products was called Kushies, which soon replaced the company's old name, Diana Dolls Wear. The funny word Kushies (cushy - light, pleasant) combined the ideas of softness and comfort. Today, this brand produces more than 350 products, from clothing and reusable diapers made from the company's patented organic cotton material to strollers and children's furniture.

KUSHIES Surprise Cube (Peeko) (80001) KUSHIES Puppy House (DigsDogHouse) (80032)

A special line in the Kushies product range consists of bright, cheerful toys created in collaboration with Zolo designers. Funny toys in a signature colorful style, Kushies Zolo are designed for the smallest naturalists who are just discovering the capabilities of their arms and legs, surrounding objects and, of course, the huge and interesting world. Zolo toys embody a creative approach to child development aimed at unlocking his emotional intelligence. In accordance with the latest principles of early development and the work of leading educators, Kushies Zolo toys build emotional confidence, stimulate cognitive abilities and ensure proper physical development. Thanks to their original design and thoughtful form, Zolo toys engage several important areas of the brain at once, which sets them apart from conventional educational toys that focus only on one particular type of activity. Thus, Kushies Zolo toys establish flexibility of thinking, openness to everything new and the ability to solve problems out of the box, that is, the very qualities that are so necessary in our dynamically changing world.

KUSHIES Boa Constrictor (Boa) (80018) KUSHIES Magic World (Shangrila) (80025)

Safety and the environmental friendliness of the materials used, as well as ultra-modern production technologies, earned Kushies an award from the Canadian Department of Environmental Protection, which gives the right to place a special Ecology brand on the packaging. Extensive experience in the production of children's toys has allowed the company to achieve the highest quality of manufactured products, which has been awarded numerous national and international awards. The company's production facilities, which currently employ 200 people, are located in Stoney Creek (Canada) and Niagara Falls (New York, USA).

wow

Educational toys for babies from the world-famous English company WOW TOYS have finally arrived on the Russian market. This is a joyful event for those who buy and appreciate educational toys for children. WOW TOYS toys immediately attract the child and involve him in the game: they are durable and reliable, easy to combine, and do not have small parts or sharp corners. It is interesting to play with them both for a one and a half year old baby and for a child of 3-5 years old who is actively exploring the world around him. The company produces multifunctional educational WOW toys on various themes: no doubt that the child will exclaim: “Wow!” when he receives an animal rescue helicopter, a lunar rover, a carriage with a princess, or a wind-up boat as a gift.

How and who should play wow toys?

WOW TOYS toys are suitable for children from 1.5 to 5 years old - the same toy stimulates and develops different skills in children of different ages. Wow toys grows with your child. At one and a half years, the toy develops motor skills, sensory skills, coordination, hearing and vision. Educational toys for children aged 2 years and older are necessary for practicing acquired skills and promoting new discoveries. At two and a half years old, Wow Toys help the child master and improve social interaction; at this age, the child begins to become more interested in games with adults and friends. Educational toys from 3 years old enrich the child's imagination and imagination by participating in role-playing games and exploring the world around him.

7 reasons to buy wow toys:

1. High-quality, durable and safe material , from which the toys are made: no polyvinyl chlorides (PVC) and phthalates - chemicals that pose a potential danger to children.
2. Simple, clear, friendly and safe toy design. Check it out for yourself - show your child wow toys and you will see a smile and approval. Small parts missing! The simplicity of the toys leaves room for imagination and does not require parents to constantly intervene in the game.
3. Self-sufficiency. Wow toys don't need batteries. Parents know that buying batteries is an additional expense when purchasing many modern toys.
4. Wow Toys compatibility. All parts of play sets, figures of people and animals can be combined and matched with each other. This creates an endless number of game and story options. This is what makes a child return to playing with Wow toys again. Many toys are adapted for playing with water.
5. "Magical" possibilities. This definition hides interesting ideas created by designers. Cars have an inertial, frictional or swinging mechanism; doors or gates open with a “click-clack” sound, parts rotate with a pleasant clicking sound. The cart is attached to the car not in the traditional way (this, by the way, often causes irritation for the baby - the inability to attach/unhook the car or trailer), but using a magnet hidden inside the connection. Some toys have secret buttons that can be opened using only the figure's hand. Some figures “work” with a turning key. You will find pleasant and unexpected surprises in all WOW TOYS toys!
6. Reliability and experience. Toys are regularly tested, not only by independent experts, but also by children who participate in the production process. WOW TOYS is a participant and winner of many competitions, winner of the “Top Toys Awards” in 2010 and 2011 and the “Good toy award PLAY MATTERS” in 2009.
7. Excellent combination of price and quality , because you are not buying a toy for one day or a year. The WOW TOYS toy will be with your child until he wants to give it to his own children!

Rainbow of goodness and development

Funny plastic “domins” with berries, a set of sports cars “Rally” and vans with the alluring inscription “Circus” on the sides, so fabulously attractive, inviting you to go, concealing a bright, unfamiliar world. Evening trips with the whole family along different fabulous routes, full of uncertainty, when you don’t know where the next move will take you... All this was in our childhood, all this exists now, thanks to the simplest and most accessible, and at the same time, the most the most magical tool in the world - the game! It was the Rainbow games that transported us to a wonderful, interesting world. OJSC "Raduga" is a factory that has been working for more than fifty years in the name of the development of the child, in the name of his happy childhood, worthy of the future.

The Lyangasovskaya toy factory (it was with this name that “Rainbow” began its career) was born thanks to changes in the policy of the Soviet state. One leader was replaced by another, and among other changes, economic ones also occurred: artisanal production, widespread among the Russian population since the second half of the 17th century, gradually came to naught. In 1960, on the basis of the Pasegovskaya artel for the production of musical toys and the Simakovskaya artel “Metallist”, located in the area of ​​Strizhi, the Lyangasovskaya toy factory was organized.

In 1970, an event occurred that predetermined the further happy fate of the factory - a building was built in which cardboard and printing production was organized. A large Planet printing press, three rotaprints, die-cutting presses, two crucible machines, and a varnishing line helped factory workers give children of the seventies a happy childhood.

Meanwhile, the factory grew and developed. From 1963 to 1990, the factory was part of the Vyatka association, and this had a beneficial effect on its development - with the help of the association, construction and equipment went much more energetically. In 1985, equipment jointly produced by Japan and Germany was installed on new gestural printing lines. The production of metal toys begins, including those wonderful little cars that probably every Kirov child had at that time.

In 1990, the politics and economy of the state once again underwent significant changes, and this again affected the life of the Lyangasovsky toy factory - it became an open joint-stock company and acquired its modern name - “Rainbow”. Since 2001, Raduga has been living and working in close contact with Vesna OJSC, which has a positive effect on the development of production.

Products of the Raduga factory- this is, indeed, a rainbow of names (there are more than four hundred of them!), colors, and opportunities for the development of small product buyers.

Game "Speech therapy cubes"	Pyramid "Literacy"	Game "Rebuses"

WITH The company’s specialists monitor modern trends in their segment and study consumer requests. An idea for an interesting educational game can be proposed to the factory by absolutely anyone interested in the development and education of children - all interesting proposals are accepted and considered. Games are released based on the best ones, and the author of the idea is even paid a reward.

For more than half a century, the “Rainbow” has been shining over the Vyatka land, filling children’s minds and souls with the light of goodness, creativity and development. The life motto of this largest manufacturer of educational games in Russia could well be a quote from the work “Thoughts on Education” by the famous British educator and philosopher of the 17th century John Locke: “By nature, from the very cradle we love freedom and therefore we have an aversion to many things only because that they are prescribed to us. Children should never be assigned teaching as a task or turned into a subject of boredom. Learning can be made into play and fun for children, and a desire to learn can be instilled in them if it is presented as fun.”