New business ideas. Exit to the people

HOW TO SELL ORIFLAME COSMETICS - THE ART OF HIGH SALES

Almost every person on the globe now uses one or another cosmetic product, which is why the cosmetic industry is gaining momentum and making significant profits.

However, in the business of selling cosmetics, three questions arise, like three whales, as in any other activity:

• who to sell?
• what to sell?
• how to sell cosmetics

The answer to the first question is quite simple to find, one has only to open the catalog of any cosmetic company. For example, we open the Oriflame catalog and see that this company produces children's, teenage, youth, men's and women's cosmetics. Women's cosmetics, in turn, is divided into cosmetic lines for women of certain age groups. Thus, the range of Oriflame cosmetic products covers all population groups.

The second question is also not difficult to answer. In the catalogs of the Oriflame company, parents can easily find any remedy for caring for their child, teenagers are mainly interested in acne remedies, young people aged 20 to 25 prefer decorative cosmetics. Men most often purchase shaving products, as well as skin care complexes before and after shaving. Women are most interested in decorative cosmetics. And, of course, everyone, without exception, purchases cosmetic complexes for skin care.

And finally, the last question in order, but not least: how to sell cosmetics This process is carried out in different ways. Someone opens distribution stores, someone distributes cosmetics via the Internet, and someone becomes sales assistant .

Let us turn, again, to Oriflame for an example. This cosmetics company employs a large number of cosmetics sales consultants working in network marketing system. To prepare such a specialist is not an easy task. For this, special professional sales trainings are used, various seminars and courses are held. Each sales consultant must follow in his work several commandments proposed by current professionals.

These are the commandments:

• the sales assistant should work with women on an emotional level, and with men, taking into account their decision-making logic, and remember that it is pleasant for both of them to buy cosmetics;
• the more “patented complexes” in a cosmetic product, the easier it is to justify the cost;
• in order to sell more, the sales assistant must study the instructions himself and accompany the product selection process with advice on its application.

High-quality, effective natural cosmetics Oriflame attracts the attention of buyers. That is why it is not difficult to sell it. It is necessary to show potential buyers the Oriflame catalog, then the selection and ordering is made or the funds are sold directly if this happens in the service center.

To do business with Oriflame, you can:

• sell products to the customer (and receive 22% of the purchase price of the product)
• attract new consultants to work in the company.

Oriflame cosmetics are distributed through direct sales, as this is a great way to communicate, flexible work hours, a source of additional income for a sales assistant and the opportunity to develop your own business. And no requirements for age, education, gender, work experience!

Oriflame helps everyone to become professionals!

If a sales assistant knows how to motivate a client to buy, is sociable and active, he will succeed. Professional sellers should be able to: competently approach the client, conduct a dialogue with him, find out his needs, be able to interest and offer exactly what he needs. Offering cosmetics, you can not be intrusive! The client has freedom of choice, and the seller has the law “The client is always right!”

Each Oriflame sales consultant has a professional set, which includes:

• directories,
• a set of probes and
• a small standard set of Oriflame cosmetics.

In the process of work, objections always arise, which must be answered as friendly and benevolent as possible. Never need to argue!

In general, sales success is about a sales assistant in 5 steps. Here they are:

• establishing, gaining trust. You can't make a first impression twice!
• clarification of customer needs.
• product presentation + price fork.
• work with objections.
• sale of goods + multiplication of sales.

Under no circumstances should you despair. You need to remember and constantly remind yourself that practice gives experience, and experience and constant self-improvement help to become professional sales consultants! A little creativity, communication, charm - and success will come!

I INVITE YOU TO MY SUCCESS TEAM!

It's easy and simple to become an Oriflame consultant and get all the benefits of the company's consultants! Start today!

The sale of far from every product brings significant income and allows you to open a successful business. Cosmetics and perfumes are not among these, they are always in demand.

The main thing is to organize the business correctly. What should be considered when starting such a business? What details and pitfalls do you need to know about?

Legality of products

One of the difficulties of such a case is the mandatory certification. All perfumery and cosmetic products must necessarily comply with the rules for labeling and processing the necessary documents, it is also important to monitor quality assurance and expiration dates. When concluding contracts with distributors and manufacturers, all these points will need to be taken into account.

In addition, it is important to choose products with the right packaging. It should contain all the necessary information. You can find out all the requirements and rules in the Technical Regulations, which apply to the CIS countries. Already during the sale, it is also necessary to monitor the condition of the products so that the expired goods do not fall into the hands of buyers. Selling such products can lead to complaints, loss of customer confidence and lower profits.

Official documents

It does not matter what product you plan to sell: whether it will be expensive selective cosmetics or organic products made by yourself, administrative registration of the activity will be required. First of all, you need to register as an individual entrepreneur or founder of an LLC. The first option is more convenient for a small establishment, and the second one is suitable for those who plan to develop a large-scale trading network.

When filling out the necessary documents, you need to choose the right type of activity: the retail trade in perfumes, household chemicals and cosmetics should be indicated in the papers. After that, you need to decide on taxation. Consult a financial specialist and choose between a single tax on imputed income or a simplified system. Only after all these procedures will you be able to conduct business completely openly and legally, without fear of penalties.

Room search

It is important not only to immediately figure out which products are profitable to trade, but also to find exactly where to do it. The right choice of location for the store is also of great importance. It is most convenient to rent a room in a large shopping center or find a separate point on the basement floor of a residential building. Alternatively, you can rent a separate small pavilion. The cost of rent is certainly important, but the main thing is to take into account the number of potential buyers.

Therefore, a slightly more expensive property on a busy street will be a much better choice than a budget site in a quiet area where there are few buyers. A successful trade will quickly pay for the cost of rent. The area of ​​the store should be from thirty to ninety square meters. The optimal size is about forty-five squares. So it will be possible to conveniently organize the space, and not overpay the landlord for too much space.

Purchase of equipment

Like any other trading business, cosmetics and perfumery require certain costs to set up a store. You will need counters, racks and shelves, an attention-grabbing sign and a cash register. When choosing the design of the trading floor, try to take into account the features of the rented premises. If its area is small, it is better to install only wall counters and racks. If the hall is spacious, you can place island showcases in the center.

In the event that your store specializes in professional cosmetics, the distributor can offer you branded racks to place such goods. Bright and open counters increase sales, but when using them, be sure to equip a reliable security system.

If you are more attracted to the wholesale trade in cosmetics, a trading floor is generally optional, an office is much more important, where detailed catalogs and all kinds of samples of the products you offer will be presented. The bulk of the goods will be stored in a warehouse.

Range development

You should think about what your list of products will be, long before you start a business. Cosmetics and perfumes are extremely diverse, so the range can be very wide and from any price category. Try to offer customers both decorative and care products, products for the body and hair, for personal hygiene and epilation. Consider creating gift sets from the most popular products.

Focus on both customer demand and profitable offers from suppliers. To get started, choose the most popular products, and order all new items in small trial batches, already in the course of sales, determining how relevant this or that product is. You can expand the list with related products, for example, hair accessories, gift wraps, jewelry, household chemicals, underwear.

Is it profitable to trade cosmetics and perfumes? Quite, because the mark-ups for perfumes range from 45 to 100 percent of the cost, care and decorative products are sold 20-50 percent more expensive than the wholesale price, and household chemicals - by 15-25 percent.

Recruitment

Employees who are sociable and interested in their work always have a positive impact on the business. Cosmetics and perfumery are among the areas for which this is especially important. Therefore, when drawing up a business plan, you should immediately take into account the required number of sellers and consultants.

A small store will require four employees who will work in shifts. You also need an administrator who will control the quantity of goods and carry out accounting. If you want to save money, you can do this work yourself. When conducting an interview, pay attention to how the consultants are in communication.

Detailed analysis of how NOT to do it, using 4 examples

What is the difficulty of selling cosmetics in social networks and what rules can there be?

1. This is not an easy task, because where potential customers “live”, you are not alone - competitors are also here. The consumer doesn't really see the difference. Well, a new cosmetics company and it's good that so many of you have opened in a few years.
2. The woman ALREADY uses cosmetics. She chose her and this is already a habit - to interrupt her, arguments are needed. And very strong. Judge for yourself - would it be easy for you to refuse a hairdresser, to whom you have been going for a long time and in whom you are 100% sure? Likewise with cosmetics.

You can sell in social networks in different ways, but this channel is especially beneficial because you can find a hot audience here. It is easy to track a person by comments under a post, by membership in a thematic public, by interests and profession.

And to go out with a targeted proposal to someone who should really be interested in it - and we know about it.

Selling to such people is much easier.

In theory.

And how it happens in practice - let's see. The examples you will see below are cosmetic companies attempting to market their products and events to the professional beautician.

Rules for Selling Cosmetics on Social Media - 11 Catastrophic Mistakes

Please note - this is a PERSONAL message!

Now in order:

A) “We invite all cosmetologists to a seminar in Dnepropetrovsk”. I'm not all beauticians. I have a name and you know it. Tell me, when you meet a friend and want to invite her to an event, do you say that too?

Using a name is one of the most powerful sales techniques. Professional salespeople are willing to pay a lot to get the name of a potential customer BEFORE contacting them. And here's the name on a silver platter, but it's not being used.

B) "Pre-registration required" And “The condition of the seminar is a deposit…”. Wait. What is that tone? You start by setting conditions for me, although you have not even interested in the event yet.

C) The seminar is divided into two parts and each has a module "Getting to Know the Company". Error: no reason given why the reader should spend time getting to know the companies. Why are they good, famous, remarkable?

D) Well, the master read the letter - then what should he do? There is no call to action, it is not clear how to take part in the event. A person is forced to make a lot of decisions on his own - he does NOT want to do this.

The main mistake is that the event was not sold. Because the most important thing is missing here:

• Why should a master still go to this seminar?
• Why does he need Dermium Lab products?
• Why does he need to get acquainted with Casmara and its new products in the second part?

There is no benefit.

Read more about how to find it.

Next example:

In this example, the benefits are just indicated (increase in income, etc.). Their weakness is that they are too stereotyped - competitors offer the same to the beautician.

A) Again, there is no address by name - it's just unpleasant for a person.

B) On social media, people want to connect with people, not with Fast Shipping Teddy Bears from China pages. If you made a cosmetics brand page, then introduce yourself at the beginning of the message. These are the basics of sales.

Imagine we are approaching a person on the street. Is this how we talk, as in the screenshot? We immediately dump all the information on him or first find out if he is interested in it and say what our names are and who we are?

So why do social networks differently?

B) Phrase "want to inform". Don't write like that! You're already reporting, so spare the man the fake curtsy "Allow me to propose" and the like.

G) "There will be a theoretical day of global learning". At this point, the reader fell asleep. A very complex and incomprehensible phrase with a weak state verb "take place". Write easier. Do not load a person with abstruse phrases and ornate phrases. He does NOT need it.

D) “To systematize knowledge about unique technologies…”. An unfounded statement and primitive manipulation, which is getting worse and worse. Who said that this technology is unique? Where is the proof? Stop throwing dust in your eyes - talk to the point.

And the most important thing:

• There is no understanding of CA in this message. Who is the person writing to? He writes to the beautician! What does it mean? That in order to come to the seminar, the specialist needs to free up the working day - that is, not to sign anyone up and lose money. FOR WHAT? Secondly, the master ALREADY works with some brands of cosmetics, he chose them, they suit him - it's very difficult to interrupt. And certainly not such a message. ARGUMENTS NEEDED!

A) The abundance of emoticons and flowers - kindergarten. Yes, this is possible when selling cosmetics in social networks to a specific audience. But when you write to an established specialist like that, it looks ridiculous and frivolous. And they perceive the sender in the same way, and they relate to the proposal.

B) Lots of exclamation marks. Usually, this technique is resorted to when, in fact, there is nothing to say. And people have already learned to recognize this. A few exclamation marks are perceived by a person as a cry. Sell ​​through the advantages of the offer, give arguments - then you will get the effect.

Last example:

Let's break it down piece by piece:

1. There is an appeal by name - finally, at least someone guessed. Test.

2. “We want to introduce you to a professional German brand”. If you want, introduce me, but don't waste my time reading long, useless phrases. The adjective "professional" is very weak.

3. “We have been on the European market for 56 years”. This is good, the specifics and the fact itself is strong. BUT! You need to proceed to the sale of the company at the end, when you have interested the person in the Offer. In the meantime, the fact about 56 years old is not interesting to him, because. It's still not clear WHY? What's the offer?

4. Next comes the listing of the assortment - nothing remarkable. As a result, the brand in the eyes of the cosmetologist is no different from dozens of others. Well, certificates, well, probes and protocols of procedures - everyone has it!

5. "My name is Inna". Test. For the first time, someone introduced himself, only you need to do this at the beginning of the message (I remind you, imagine that you approached a person on the street - you need to introduce yourself, right?).

6. "My name is Inna and today I am the official distributor of the brand". A very complex phrase, try not to write in such long and formulaic phrases. After all, it is easier to write "I'm Inna - I represent a brand such and such". Everything is simple and clear.

7. “I am looking for professional cosmetologists for cooperation and we are ready to work on mutually beneficial terms”. Yeah. So here is the proposal. This is where you need to start, but for some reason it was pushed to the end. The Proposal itself is, of course, too abstract, "mutually beneficial terms"- wild stamp. Although, it is clear that the company does not want to "shine conditions" in the first message. And now we come to the main thing - to what should be the sale of cosmetics in social networks according to the rules:

• We address by name
• Perhaps we are making an eyeliner to our proposal, through some fact we show that the cosmetologist needs it (shortly - 1-2 sentences “Hello, Elena. I just read the articles on your site - you write very cool, interesting and useful”)
• Introducing ourselves
• We voice the proposal (in this example, this is cooperation)
• We open it - we show how the work proceeds, what is the benefit of the parties
• We give the benefits of cooperation
• Introducing the company
• We end with a call to action (in the example, this is a request for a price list or a discussion of individual conditions, or receiving samples). IMPORTANT: do not try to sell 3 options at once - choose one

This is a head-on selling option if the company does not have the resources for multi-move combinations. Multi-way - what are they?

We are in social networks. There are many opportunities for studying the target audience. First, we can go into the information field of a person: put likes under his publications, comment on them, etc. This is how we accustom him to our brand, to the fact that he has us.

After that, we can write a message, ask some intermediate question, somehow communicate, get to know each other.

And only after that, when the time comes, write an advertising message. By this time, the cosmetologist already knows us, so the advertising message can be warmer, more friendly. The chance that it will be read and responded to is much higher.

As you saw in the article, the perception of the Offer depends on the text and the sequence in which we present the information.

Learn how to write sales texts and appeals in the material "ATTRACT MORE CLIENTS IN THE BEAUTY INDUSTRY" (it is for cosmetologists, but it contains basic information: from how to develop a Proposal to point techniques for amplifying the text).

Amrita Company is the proud owner of an excellent cosmetic series for skin care. Those who have experience in the use of Amrita cosmetics will agree with me right away.

What to whom and how to tell?

Who can buy cosmetics from you? Skin care products are used to some extent by everyone or almost everyone aged 16 and over. Considering that prices for cosmetics vary significantly, the level of income of the buyer will play an important role in choosing a brand. Cosmetics Amrita , of course, created for everyone, but it will be bought mainly by women with an average and above average income.

Remember that no beauty product will ever be bought from you if you don't present it! If you are familiar with our cosmetics, then you know that among the products there are those that are suitable for all ages ( Amrita Cleansing Cream , Regenerating cream ,Eye cream ), and cosmetics for women over 30 ( Cream intensive 21 Cream lifting ).

Most products, due to the natural composition, are suitable for problem skin: inflamed, sensitive, acne. But Facial scrub women with problem skin should not use.

Psychological types of buyers

You can find an approach to almost every person. All potential buyers can conditionally be divided into 4 groups, each of which has its own characteristics. When a customer is difficult to attribute to any one category, trust your intuition and you will understand which type her character is closer to.

1.Bold

This is a very active group of cosmetics buyers. Be sure to ask a lot of questions, including: “How much does it cost?”. If they like the product, they want to get it right now. For them, it is important who has already bought these products and what results they have received. Moreover, your experience of using cosmetics is not an argument for them - you need to name other people.

2.Friendly

These people often apologize for something: for being late for a meeting, for being in a hurry, for not cleaning the house, etc. They gladly agree to have a cup of coffee. They talk about what they saw on TV yesterday.

For the customers of this group, the main thing is novelty. Ask what makeup they use now and if they are interested in trying something new and absolutely fantastic.

Don't go into details. Use beautiful comparisons: skin like a baby, amazing smell, very pleasant sensations.

Focus on your own experience: this is the best that I have tried, I was just delighted!

If the customer asks a question, say, “Try it. And you will see that it is wonderful.”

3.Sincere

These women have many doubts. Take a long time to make a decision. They often say: you need to think. The conversation proceeds at a measured pace. They like everything to be clear. They rarely change their preferences.

It would be very good for such a customer to be recommended by someone whom she has known and trusted for a long time.

Explain slowly, in detail and in simple terms.

Use repetition in your conversation. If a woman is not in a hurry, repeat the most important thing again.

Be sure to emphasize the safety of use Amrita cosmetics , the absence of allergic reactions (except in cases of individual intolerance). Confirm that all products have been clinically tested with very good reviews from experts.

4. Competent

This is a group of women who are neat, precise, inclined to analyze everything. Pay attention, in a conversation they often repeat phrases after you. They “catch” you for inaccuracies, demand guarantees, try to find flaws in cosmetics. It is often believed that good is necessarily expensive.

Build the conversation like this

You would like to offer skin care products based on natural vegetable oils and extracts. Immediately tell us that such a natural composition of cosmetics has a number of disadvantages:

• Cosmetics are recommended to be stored in the refrigerator.
• The long development process and the technological difficulties of working with natural raw materials do not often allow regular consumers to be pleased with new products.
• The effect of the use of a cosmetic product is formed gradually, day after day, and not instantly.
• All funds Amrita cosmetics are considered hypoallergenic, but it should be remembered that you can not use a cream or mask if there is intolerance to any plant component. Read the ingredients carefully!

If you said everything correctly, minor flaws will look like advantages, emphasizing the naturalness of the product.

Be sure to ask those who have already bought cosmetics from you about their impressions and ask them to rate the product. Buyers use the Amrita brand, they are satisfied with the quality of the products and the effect of the application. They will of course tell their friends about it. Be sure to ask everyone who is interested to be referred to you and leave your business card.

Cosmetics can be bought by men. Usually they are not well oriented in the selection procedure. Those of them who decided to give a woman such a gift fall under the category of “brave” buyers.

One of the promising areas that can bring a stable income is the business of selling cosmetics and perfumes. Despite the unstable economic situation in Russia, the number of outlets selling these products is only increasing.

Why should aspiring businessmen pay attention to this niche? The answer is the possibility of opening your own business with minimal investment, as well as a fairly quick return on initial investment. Every person needs cosmetic products on a daily basis, therefore such a product is in high consumer demand, which ensures a quick turnover of funds and a constant profit.

Cosmetics market in Russia today

Aspiring entrepreneurs who want to open a cosmetics store from scratch should be clear about what this business niche is. In recent years, the domestic cosmetics market has begun to acquire colossal proportions: if only 7-10 years ago the bulk of trade and manufacturing enterprises in this area were in the capital and megacities, today there is a significant increase in their number in large and medium-sized settlements.

The target audience purchases not only organic food products, but also cosmetics based on natural ingredients, and in large volumes, so the choice of a niche for business is obvious. It is also worth noting that a huge number of commercial enterprises sell their goods via the Internet. This fact means that businessmen may not invest in opening real stores at all and not spend money on their maintenance, while receiving a very tangible profit.

Studies in the cosmetics and perfumery market show that over a third of all products sold are low-quality fakes or contraband. Unfortunately, almost all of these goods are sold through online stores, the owners of which deliberately violate consumer rights.

In Russia, there are no specialized units that could fight the illegal circulation of cosmetic (and other) products of dubious origin. Even if law enforcement officers get on the trail of the store owner, they are unlikely to be able to prove his guilt, moreover, most Internet businessmen register sites in other states.

To avoid problems with the law and maintain the company's impeccable reputation, all cosmetics must be certified. It will also allow you to sell it over the Internet using the Google and Yandex search engines. Permissive documentation must confirm not only the high quality of the product, but also indicate that it will not harm the health of consumers.

How to open a cosmetics store from scratch?

Let's consider the steps in order.

Business registration

The first step after drawing up a business plan for a cosmetics store is to register your activities. It is best to choose the IP form for this and go through a simple registration procedure at the FTS department.

Important: the entrepreneur needs to decide on the choice of taxation system. For a cosmetics store, UTII would be the best solution, but this format is only suitable for those outlets whose area does not exceed 150 m². If you need to further check your tax debt, you can visit the official website of the Federal Tax Service and get the necessary information.

When registering your company, you need to select the OKVED code. The following are suitable for this:

• 52.33 - "Retail trade in cosmetics and perfumery products";
• 52.33.1 - "Retail sale of cosmetic and perfumery products, except soap";
• 52.33.2 - "Retail sale of toilet and laundry soap".

After registration, you will need to obtain a number of permits to open and operate your store. To do this, the entrepreneur needs to contact Rospotrebnadzor, the fire inspectorate and the SES. In addition, you need to open a bank account. The cost of registering an individual entrepreneur is 800 rubles. Taking into account the payment of the state duty, the costs will amount to about 2.5 thousand rubles. If you plan to create a large store, it is recommended to register the enterprise as an LLC. In this case, it is necessary to spend 4 thousand rubles for registration and 10 thousand for the authorized capital of the company. The total cost will be at least 20 thousand rubles.

Premises selection

The next step in organizing a business is choosing a suitable location for a perfume and cosmetics store. This step is one of the main ones, since the location of the outlet affects traffic and profit. It is necessary to look for premises that are located in places with high traffic of people. The following areas are ideal for a store:

• densely populated residential areas;
• shopping and entertainment centers;
• markets;
• metro stops and public transport;
• the central part of the city.

To successfully sell cosmetics, you need to take care of the proper location of products in the outlet. Most entrepreneurs make a typical mistake by irrationally using store space. If you do not display products around the perimeter, but concentrate them in one place, visitors simply will not pay attention to them, which will affect sales. Therefore, it is worth studying the basic principles of merchandising. It is important to choose a room with high windows so that there is good daylight inside the store and visitors can see the products. A small outlet usually has an area of ​​30-50 m². It is also necessary to provide places for the location:

• sanitary zone;
• office space for staff;
• product warehouse.

A good option would be to locate the store next to a beauty salon or massage parlor. This will allow you to receive daily additional profit on the sale of consumables. The room should have an attractive design and exterior. It is also worth taking care of the presence of a bright signboard with the logo of the organization and outdoor advertising.

If you turn to a professional designer, he will be able to develop a concept for the interior of the store and create comfortable conditions for receiving visitors. Taking into account the repair work and rent, the costs will amount to about 200 thousand rubles.

Purchase of equipment

What should be the trade equipment for a cosmetics and perfumery store? There are no uniform requirements for this item, however, its quantity will directly depend on the area of ​​\u200b\u200bthe outlet.

To equip a small hall, it is necessary to give preference to racks and showcases of a closed design to minimize the risk of product theft by unscrupulous visitors. An example equipment list would look like this:

• vertical glass showcase - 30 thousand rubles;
• hanging shelves - 30 thousand rubles;
• glass counter (2 pieces) - 40 thousand rubles;
• shelving for a warehouse (5 pcs.) - 20 thousand rubles;
• furniture for staff - 25 thousand rubles;
• cash register - 10 thousand rubles.

Total - for the cost of purchasing equipment will amount to 155 thousand rubles. New businessmen should be aware that cosmetics suppliers are interested in increasing sales and quality distribution. Therefore, most of them provide partners with shelves, display cases and other equipment.

Formation of the assortment

In order for a cosmetics store to bring tangible profits, you need to correctly form an assortment, as well as find suppliers who will offer favorable terms of cooperation. How to determine exactly the products that sell best? First of all, you should understand what the target audience of the store will be, to which the assortment will be oriented. It is also worth visiting similar outlets and analyzing their work. You can not save on the purchase of goods and buy uncertified. This will be discovered sooner or later, and the store will suffer heavy losses, since a substantial fine is provided for this offense.

The entrepreneur can choose the products of Russian and foreign manufacturers, who are required to submit permits for all goods. First of all, you should pay attention to well-known brands, because buyers know them. At the same time, expensive cosmetics and perfumery, as well as economy segment goods, are in good demand.

We must not forget that the city already has a sufficient number of competitors' stores. For this reason, it is necessary to create a unique selling proposition for buyers. A businessman should try to find a manufacturer of unique products that are poorly represented (ideally, absent) from other sellers. To increase sales, it is mandatory to display goods such as body care and personal care products, as well as all kinds of consumables (manicure supplies, washcloths, toothbrushes, cotton swabs and discs, etc.) in the windows.

Personnel attraction

As a rule, neat girls are attracted to a store selling perfumes and cosmetics as sales assistants. They must know the range of goods well and be able to implement it. To motivate staff, many entrepreneurs set a rate and charge a percentage of sales to employees. Also, the payment can be fixed. Employees should be engaged in laying out products and putting things in order on the shelves.

For a small outlet, it is enough to hire two sellers who will work in shifts. Please note that most of the stores are open daily, so the schedule should be agreed with the staff. To work you will need to hire:

• seller (2 people) - 30 thousand rubles;
• cleaner - 10 thousand rubles;
• administrator - 20 rubles;
• accountant - 15 thousand rubles.

Monthly salary expenses for store employees will amount to 75,000 rubles. The duties of the director and administrator can be performed by the entrepreneur himself. In addition, you can entrust bookkeeping to remote workers, which will reduce costs.

Conducting an advertising campaign

One of the main issues of running your own business is to attract a large number of buyers. In order for people to visit the outlet with pleasure, it is necessary to adhere to a reasonable pricing policy, as well as to have a large product range.

We have already talked about the importance of proper store location. The more potential buyers learn about a new point of sale of cosmetics, the faster it will bring a stable profit. It is worth contacting an advertising agency and ordering the distribution of leaflets and flyers in the area where the store is located. It is also necessary to create thematic communities on social networks, where subscribers will learn about your activities, upcoming discounts, promotions, and assortment updates.

About 20 thousand rubles should be allocated for the advertising campaign. Buyers among themselves will distribute information about the new store. The presence of discounts for regular customers, sales on holidays, the ability to pay for goods in cash and using the terminal, free packaging of purchases will attract a lot of people and reach a good level of earnings.

Cosmetics store business plan

To find out the amount of initial investment and possible profit, you need to draw up a business plan for a cosmetics store. In many ways, the costs at the start will depend on the size of the outlet, the number and type of goods, suppliers and other important factors.

Let's calculate the one-time investments required to open a business. They will include:

• business registration - 2.5 thousand rubles;
• design and renovation of the premises - 150 thousand rubles;
• advertising campaign - 20 thousand rubles;
• commercial equipment - 155 thousand rubles;
• purchase of goods - 150 thousand rubles;
• other expenses - 30 thousand rubles.

Total - the amount of initial costs will be 557.5 thousand rubles. It is also necessary to calculate the mandatory monthly expenses. These include:

• rent of premises - 50 thousand rubles;
• utility bills - 15 thousand rubles;
• taxes - 20 thousand rubles;
• employee salary - 75 thousand rubles;
• additional expenses - 15 thousand rubles.

The total amount of monthly expenses is 175 thousand rubles. How to determine the possible profit of the outlet? It is quite difficult to answer this question, since the margin, depending on the type of product, can vary between 30-90%. If we take the average performance of cosmetics and perfumery stores, then their profitability is about 15-20%. At the same time, the return on investment can be achieved in 12-18 months of operation.

Suppose that the revenue for 1 working day will be 10-12 thousand rubles. This means that the store will bring 300-360 thousand rubles for a month of operation. From this amount, 175 thousand mandatory payments must be deducted, as a result, the profit will be 125-185 thousand rubles. It is also worth considering that, on average, about 40 thousand rubles need to be set aside from earnings to buy goods for the store, so the estimated net income will be 85-145 thousand rubles per month.

How to sell cosmetics online?

Today, the Global Network opens up unlimited business opportunities for entrepreneurs. You can successfully sell clothes online, cosmetics of famous brands, accessories and any consumer goods. What are the benefits of this type of activity? First of all, it should be noted that the costs at the start will be much less.

If you draw up a business plan for an online cosmetics store, you can see that you do not need to pay salaries to employees, make repairs and buy commercial equipment. The main expense item will be the purchase of the site, its promotion using various advertising channels and the payment of taxes. To maintain a store on the Internet, it is enough to register an individual entrepreneur.

As for suppliers - you can consider the option of working on dropshipping. To briefly describe such a scheme, the entrepreneur will be required to present a range of products on his website, attract the target audience, and the partner company, whose goods will be sold in the store, will pay a certain percentage of each transaction. The businessman also does not need to deliver the goods to the buyers, since the seller assumes these obligations. If you find suppliers and buy cosmetics on your own, you need to carefully study the needs of the target audience.

• contextual ads in search engines;
• targeted advertising;
• e-mail newsletter;
• posts in your own community.

Important: do not forget that word of mouth works on the Web, as in real life, so it is extremely important to provide your customers with only high-quality and certified products.