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Shawarma kiosk project. Getting rich on fast food: how to open shawarma

open shawarma the task is not easy, it takes a lot of strength, but no one said it would be easy. The documentation is the most important:

Permissions.
Documents for trade from the sanitary-epidemiological and fire services.
A document that confirms the assortment.
Product quality certificates.

In order to open a shawarma, purchase a pavilion, or other structure, but for this, contact the local authorities for appropriate recommendations. Develop a menu concept, then it will be clear what kind of gradients, and how much is needed for normal operation. Buy already pickled raw materials, but keep it for a long time, it will deteriorate, especially in summer, immediately prepare a dish from it. If you know what the turnover is, then it will be easier to arrange supplies. It is best to buy and pickle it yourself, but not all at once, in parts, depending on the number of customers. There are different structures in which food is sold.

Advantages of stalls in trade:

Detached building.
Lease of land from the administration.
The check will be only after a year, or if a complaint has come against you.
If you register a stall on wheels, this is a vehicle.

Decide where the product will be sold. The wrong choice of location will lead to collapse. Before concluding the contract, ask to see the contract with the city authorities.

The cost of equipment depends on the country of manufacture, foreign equipment is more expensive, ours is much less. Having agreed with suppliers, having received all the permits, putting up a stall - recruit workers. Check the chef's work, try the dishes, and only then, make a discovery, invite customers.

What do you need to open a shawarma

To start selling shawarma, finances are required. In order to understand whether you should take a loan, and how much capital you need, calculate approximately on paper how much and what you need. Nobody can answer exactly how much money it will take to open a shawarma, because it all depends on the city of sale, competition, where you will place sales and many other factors.

Money to open a stall with shawarma can be received:

Take a bank loan. When signing the contract, read it very carefully, if you know a lawyer, call him with you.
Investment. Finding an investor who will invest is not easy. An excellent business partner.
State aid.

You, as the owner, must understand what will be placed in the stall or kiosk, how the kitchen will work, how the equipment works, observe the work of the sellers and the chef, whether they are doing everything right, whether they violate the technological process, whether they observe safety precautions. For a novice businessman, it is important to understand what kind of design it will be. It is best to choose a place where there are many educational institutions, business centers.

When thinking about opening a shawarma, make sure that you can, for example, put tables in the summer, near the stall for convenience in the summer, and if you work in the winter, the room should be prepared for this.

A more important component for any business is new customers. Shawarma is the food that people most often buy for a snack, or to feast on. A good option would be to make a website for your products so that your customers can learn about it, get acquainted with the range. You don't need a lot of staff, a few chefs and an accountant will suffice.

For normal operation, purchase equipment:
Grill on which meat is fried.
Refrigerator for food storage.
Work surface for the seller;
Sink with washbasin.
Cash register.
Microwave.
Cabinets for inventory storage.

Connect your business premises to electricity and water supply.

Do you eat shawarma, but you don't like where it is prepared, in what conditions, and where it is sold? There is only one way out - start cooking shawarma yourself. So you will be able to control the whole process, you will monitor the quality of products, you will select a team of chefs, you will be confident in the products you sell.

Do you want to sell shawarma? This product is tasty when prepared from fresh products in new equipment and in premises that comply with safety regulations. To open shawarma, draw up a rough plan for the implementation of your project. You have a clear understanding of where you will produce the product, who will be your customers.

To identify your competitors, you can simply walk near metro stations and see how it is prepared. There it is not always done well, and in violation of all possible norms. Shawarma or shawarma is a sought-after product that came to us from the Middle East. Quite inconspicuously, beef with vegetables, rolled into a flatbread, began to be in demand. The secret of success is tasty, comfortable and possible to eat on the go.

For the dish, choose only fresh pita bread. If it's not fresh, it's no longer good. It will explode and burst. By the way, in order for it to stay longer, as it turned out, it must be frozen! Before cooking, take it out of the freezer and put it in the refrigerator so that it thaws there. The sauce makes a lot of sense. Naturally, mayonnaise is used, or ketchup. But if you have time, make your own sauces.

For cooking, 2 sauces are used - snow-white garlic and spicy scarlet. Properly wrap the filling then the shawarma will not fall apart! Spread the pita leaf, moisten a little with a little water and lemon juice. In the middle, grease with snow-white sauce, put vegetables on top. Pour over the sauce and lay out the meat. Top everything with ketchup. At the beginning, overlap the filling with short edges, and then roll it up like a roll. If the shawarma has cooled down, then do not heat it up, it will flow and unstick. Heat in a skillet without oil.

Open shawarma, if you really want to make a business on this and make a profit, you will have to delve into all the processes. Let's look at how to prepare shawarma. From the very beginning it was called "shawarma". It was prepared exclusively from calf and lamb meat, but the Turks added chicken to the traditional recipe. The main ingredients are meat with spices. It is prepared on special equipment that rotates.

The meat is marinated and overlapped on a needle for frying. The tastiest thing is shawarma cooked on coals. Take the meat from the hip part, sprinkle it with spices, marinate for several hours. The main spice is turmeric and paprika, you can add cardamom, pepper or curry. This is a dish that is popular in our country.

The main dish should be tasty because the profitability of the business depends on it. You can diversify the list of dishes by making it with different flavors, from different types of meat seasoned with different flavors at the request of the client. Buy only fresh meat that will not stay in the refrigerator for a long time, but will immediately go for cooking.

Equipment for making shawarma:

Electric grill.
Refrigerator for storing meat.
Microwave.
Burner for your grill.

What you need to open shawarma

Open a shawarma stall at first glance it is simple, but the most difficult thing is to get permission from the fire, sanitary, tax services. The most important document for opening is permits from the sanitary and epidemiological service and fire safety. At the end of the check, start purchasing equipment and recruiting personnel.

First, find a good spot. The main mistake of most businessmen is to find or pay money for renting an area in a business center or other premises. The disadvantages of this approach are the high cost of rent, you will need to obtain permission from the employees of the SES and the fire department. It is best to install a stall on the land, rent it, or buy a mobile structure, it is much more profitable and cheaper.

Next, you draw up a range of products, a list of raw materials, and plan out processes. Make the filling different, so you will have a wide variety. There are many options for filling. You can buy meat and cut and marinate it yourself, it will be much more profitable and cheaper. You need to buy a refrigerator, or a refrigerator, a grill, kitchen utensils, a microwave.
The production of the product should be done by a cook who loves to do it, because tasty is the key to good sales.

The preparation technology includes the following steps:

Slice the meat thinly.

Thread over the skewer.

Cut meat into small pieces.

Put all the ingredients on the pita bread.

Fry everything in oil.

Sell the product in branded packages. This will be very convenient for both you and your customers.

How much does it cost to open a shawarma

Starting your own business project requires a capital investment. The initial cost of investment depends on where you will open the sale of shawarma, how long the registration will take, whether you will pay for the leased land, what equipment you buy, and many other nuances.

Advantages:

Small investment to get started.
Find a shawarma chef.
Easy registration.

Flaws:

Big competition.
Products are prepared from perishable products.

Features of opening a stall with shawarma

For lovers of oriental cuisine, the opening of a stall selling shawarma is a real holiday. But, they will buy a product from you only if it is made from fresh meat and is very tasty.

A feature of the development of such a business is the time spent on paperwork. Good location, delicious shawarma and reasonable price are the main components of success.

To be successful in business, you need:

Selected location
Excellent service.
For success:
Quality products.
Diverse assortment.
Purity.
Conscientiousness.
Discounts.
Good prices.

The main feature of trade is the success of the business, which depends on the flow of people.

Shawarma business plan

Shawarma business plan- this is a clear understanding of how much money and what will go. Approximate time to launch such a project is 3 months. To speed up the time, you can hire a lawyer who will deal with the issuance of permits from the authorities. It will take you 2 months to buy a stall, rent land and invite staff.

This document describes:

Goals and objectives.
Brief summary of the entire document.
An analysis of the market for services for the sale of shawarma can be characterized both by city and by country.

Highlight your competitors, it is also desirable to make a brief description of their negative aspects in the work, how and with what they attract buyers, due to what. To do this, it is advisable to look into some of them, eat, see how the chef works, evaluate how shawarma is made, view the menu, mark important dishes for yourself.

It’s very good, it will be asked a question when ordering: what would you recommend me, or with what filling do you have the most delicious shawarma, how long does it take to cook it. The most important factor when buying is whether the seller has change.

Development strategy:

Shawarma price. Calculate the approximate cost of products with different fillings. Make it a little lower than in other places.
Product.

Make a menu, add variety to it. In addition to the main one - shawarma, sell juices, mineral water, soft drinks, so you will have more customers. For example, while the buyer is waiting for the order, give him a questionnaire, where there will be a number of questions:

You like our products.
For you to add to the range.
With what fillings would you like to try shawarma.
The location of our stall suits you.
Where would you like our stall to open again.
Would it be convenient for you if we sat down and launched a shawarma delivery.
By asking such questions, you can identify the needs of customers, make the business work according to the needs of your customers.

Sales. Set the working hours and days off, if any. How many people do you need to work.
Advertising. How will you inform existing and potential consumers of products about your new products, promotions, etc. This is very economical, because when you open such a business, you do not need to do an advertising campaign. The client will make it himself, coming for shawarma next time. If you want to use advertising methods, then here are the main ones:

a) Distribution of flyers.
b) Group in social networks, filling it with information, holding draws.
Make financial calculations (the cost of rent, equipment, staff salaries, paperwork costs, as well as an approximate price calculation, advertising costs).

Stages of implementing a shawarma business plan:

Register businesses and obtain permits.
Rent a stall.
Purchase equipment and furniture.
Recruit staff.
Open a stall.

Stages of a business plan for opening a shawarma:

Registering your business

You need to register as a private entrepreneur and think about which taxation system is better to choose. You can also purge soft drinks and more food. You will be entered into a single register and registered.

Place for sale

To sell shawarma, you can buy a ready-made stall and put it up, or pay for an existing one. The second option is much easier, because you do not need permission from the local authority, the owner already has it.

Permissions

Choose the city center.
Near educational institutions.
Close to markets and bazaars.
In the vicinity of parks, and places of entertainment for a large number of peoples

Equipment

Delicious shawarma requires quality equipment.

Grill. A gas grill is more economical, but it requires a permit from the gas service to use it. It is also recommended to use electric.
Grill burners
Fridge. It is mandatory, because without it you will not receive permission from the SES.

Recruitment

In order to determine what kind of staff you need, first determine the schedule for their work. Staff for selling shawarma:

Cook.
Seller (1-2).
Accountant.
Cleaning woman.

For all employees, issue sanitary books, inspect safety precautions. Friendly service is a guarantee of good work and a positive image.

An important factor is the appearance of the stall, or kiosk. They can be very comfortable and functional. The sign should be visible from all sides, while making sure that it does not look too defiant. It will be warm in winter and not hot in summer. The cost of a shopping kiosk is significantly less than building your own store.

You can also buy a trading stall, and it will be delivered to the site immediately, or you can develop an individual project, then this will take time. The cost is less than you would rebuild. Depending on the size of the building, the total area and internal content. According to its functional purpose, it can be mobile and stationary. By type of outer skin and metal frame.

The price may vary. Stall - a building that consists mainly of 1 floor, and everything you need is inside: a kitchen, a restroom, a pantry, etc. The cost depends on many factors, mainly the materials that are used and the internal fullness. You can see the approximate cost on the websites of companies. The area, the complexity of the design, all this affects the price. The standard size of the structure does not change and, accordingly, the price of different companies is almost the same.

For the sale of shawarma, the price of an ordinary stall will be much less than if you order it to work in the winter, because then the cost will depend on whether heating is carried out there, whether it is insulated.

Practicality, durability and versatility of use, comfort, due to this they have a long period of operation. Production time is at least two weeks, it all depends on the area, number of windows, design. It can be placed in a small area, and at the same time it is comfortable to work in it.

An excellent option is a pavilion for trade. It also sells shawarma. Setting up a pre-purchased space is much more profitable than renting square meters in a shopping center. When developing a model, we can choose the size, wall thickness, color, insulation. The most important thing in the construction process is to make the conditions for working personnel comfortable.

When choosing a shawarma stall, pay attention to companies that have their own production. A company that is reliable regardless of its contractors. He will never have problems with materials, and the order is made within the specified time. The main leaving will be a huge choice and an individual approach to the client.

Stalls are standard in size, it takes from several days to a week or two to make them. Inside there is thermal insulation, the walls are upholstered with clapboard, a moisture-resistant floor and electrical wiring. Considering all these nuances, you can safely purchase premises, sell your products every year, regardless of weather conditions, whether it be frost, wind, or heat.

business shawarma- it's very popular now. The investments made are repaid due to the highest demand. The high degree of competition at this stage provides the key to generating revenue. A plan in which you include the costs of all items.

Opening a shawarma is an attractive way to make money. It is clear that in addition to selling, they are also involved in cooking.

The organization of a business begins with or a legal entity in the tax service. It is necessary to inform about the start of work in several state social funds, the statistics department. The documents from the Federal Tax Service on the registration of an entrepreneur indicate the types of activities. Within this, they choose whether to trade in shawarma or something else.

You will need a room or a stall.
The first option involves communicating with the fire department and SES and obtaining permits. In the case of the second, these problems disappear, and the sanitary and epidemiological station checks the stalls after a year. Before opening, notify the service, as well as the supervisory organization for consumer protection. Rospotrebnadzor and SES are conducting an inspection based on a client’s complaint.

After receiving the documents in the tax copy of the certificate of registration and registration, they are distributed to all other bodies.

When choosing a stall, the question arises of where to find a plot for business. When you manage to find one, agree with the local administration on the lease.

How much you have to pay for rent depends on the region, prices are 15,000 rubles in one. per month and above, in Moscow - from 30,000.

Which place to choose for the shawarma trade

Focus on crowded: central streets, educational institutions, bus stops. And without the presence of competitors - or, another institution.

cooking secrets

Shawarma is prepared in many ways. Think over the menu that you will provide to customers, and which ones you will have to purchase.
The difference between the types lies in the filling methods, they use chicken, pork, beef.

Popular chicken. It is possible to process on your own or take ready-made pieces from the supplier that have undergone the necessary processing.
With self-cutting, pickling, frying, this will help save money.

When an entrepreneur has a good trade turnover, he acquires a ready-made semi-finished product from special organizations, which only needs to be fried.

The decision to abandon self-processing is made when there is confidence that the mass of goods will not be delayed while waiting for the buyer, and sales volumes will cover additional costs. The quality of the prepared dish is important, and this should not be overlooked, otherwise people will turn their backs on you.

Equipment

Grill (read the article:).
Refrigerator for storing meat and additional products;
food processor;
accessories for the cook.

Do not buy new equipment, used equipment will do. The savings will be big. It is possible to purchase a fully stocked stall.

money question

Preparation of one shawarma costs 60 rubles, the buyer pays 100–120 rubles. The amount to start trading is 100 thousand rubles. Half is spent on new equipment.
We wish you good luck in business!

To make the business of selling shawarma go uphill, learn how to cook it like this:

Step by step guide how to open shawarma. The article contains useful recommendations, a calendar plan, calculation tables.

♦ Capital investments – 150,000 rubles
♦ Business payback – 3 months

Not everyone has the money to go to restaurants.

Add to the already named groups those who simply love junk food: hot dogs, shawarma, fried pies, etc., and you will see how reasonable the decision can be. open shawarma.

A stall where street food will be sold can be opened without large investments, and it’s quite easy to make your business profitable: the main thing is to feed customers with shawarma tasty and relatively inexpensive.

How much does it cost to open a shawarma stall, what steps you need to go through to become the owner of such a business, how to quickly return the initial investment and other necessary information, you will learn from this article.

Benefits of opening a shawarma stall

Entrepreneurs, choosing a niche for their business, for some reason are rarely interested in how to open a shawarma stall believing that this type of business has exhausted itself.

But that's not true. It can be made profitable.

In addition, opening such a shawarma stall has many advantages compared to opening the same restaurant or cafe:

It does not require large investments and is suitable for entrepreneurs who do not have start-up capital.
Finding a master who will cook shawarma is much easier than finding a unique chef for a restaurant, and you can pay him much less.
You do not have to install a stationary stall, you can make it mobile (on wheels) to serve festivals or city holidays.
It is not difficult to register this business, and shawarma stalls are much less frequently checked than the same restaurants.
If you cook deliciously, create competent competitive advantages and attract many customers, then gradually turn one shawarma stall into a whole network of street food establishments.

Disadvantages of opening shawarma

Unfortunately, this type of business also has some disadvantages that you need to be aware of before deciding to register a shawarma stall:

There is a lot of competition in this area.
Finding an empty niche is hard enough, and staying in business and making it profitable is even harder.
Inability to earn huge money.
How much would you pay for the shawarma you sell?
It should be borne in mind that the client will not pay more.
So, your income will not be too great.
Shawarma is made from perishable food.
You should be very careful in choosing and storing them so as not to poison one of the customers.
A shawarma stall is a small business, and it has always been difficult for a small business to stay in the market.
One of the favorite topics of many city officials is the fight against MAFs, so if you know that there is an activist in your city that you don’t feed with bread, let the owners of shawarma stalls ruin their lives, get ready for numerous checks.

Features of opening a stall with shawarma

A moment of humor:
A tent with shawarma in colloquial speech is sometimes jokingly called "shawarma", "shawarma", "shaurmanka", "shawarma", "shaurmerka" or "shaurmyachechnaya".

There are no special tricks in this business if you are not going to make shawarma on your own.

You only need to deal with the organizational and financial side of the issue, while not forgetting to control the activities of your employees.

And yet, pay attention to the existence of three nuances if you want your shawarma stall to turn into a profitable business:

The three main components of success are an advantageous location + delicious shawarma and other products + a reasonable pricing policy.
If you have chosen an impeccable location, then you will not observe the seasonality of the sale of shawarma and other dishes.
But this same seasonality should be taken into account when forming the assortment of drinks: in summer, customers will ask for cold water and juices, in winter - teas and coffees.
The courtesy and smile of your employees is very important.
You should not think that if you own not an elite restaurant, but a shawarma stall, then you can give up on service.

Competitive advantages of opening shawarma

It would seem, well, what is so incredible that you can come up with to attract new customers if you have such a modest business as a shawarma stall.

However, there are enough opportunities to form competitive advantages to stand out from the owners of other stalls:

Cooking is not only tasty, but also healthy.
Shawarma, hot dogs and other street food are called unhealthy for a reason.
It is worth trying to break this myth: change the frying oil more often, use quality meat, do not spare fresh vegetables, etc.
Diversify the range of goods sold.
Enter vegetarian shawarma on the menu for those who do not eat meat, or children's shawarma so that kids can enjoy their favorite dish without harm to health.
Add stuffed toast to your menu, which requires the same equipment as shawarma, etc.
Maintain perfect cleanliness in your stall.
The seller and the part-time cook must serve customers in clean uniforms, the dishes should shine, all ingredients for shawarma should be stored in closed, clean gastronorm containers, etc.
Maintain cleanliness as if you are waiting for the arrival of the auditor and are eager to receive an award.
Don't fool customers.
Very often, the owners of such stalls with street food, not wanting to suffer losses, sell the goods, even if they cannot be called fresh.
Such games with people's health are very dangerous.
Use fresh ingredients to make shawarma.
Give discounts to wholesale customers.
For example, you buy 5 types of shawarma or toast, 6 are free.
So you can encourage employees of nearby offices to buy shawarma to eat at your lunch break.
Add nice bonuses to the shawarma you buy, for example, a serving of tea or chewing gum.
Such trifles will cost you mere pennies, and customers will be pleased with such attention.
Stick to a reasonable pricing policy.
Remember that shawarma is a food product for the poor, so its cost should be appropriate.

Calendar plan for opening a shawarma stall

What should especially please entrepreneurs who have set their sights on this business is that the shawarma stall can really be launched in 3 months, if everything is done correctly.

The registration procedure and the execution of all paperwork will take you the most time, so you should look for acquaintances among officials or seek help from a qualified lawyer to speed up this procedure.

To rent / buy a stall, purchase equipment for cooking shawarma, hire staff, you need no more than two months, and if you have someone to help, then these terms can be further reduced.

Stage	Jan.	Feb.	March	Apr.
Registering a business and obtaining the necessary permits
Renting a stall and bringing it back to normal (if necessary)
Purchase of equipment for cooking shawarma and furniture
Recruitment of a stall with shawarma and advertising
Opening a shawarma stall

Advertisement for a shawarma stall

A serious advantage of this business is that you do not need to spend a lot of money on an advertising campaign.

If you implement this minimum program, then nothing more can be done.

You can insure your business at first:

handing out flyers in public places;
by registering on social networks and on the city forum under the guise of a satisfied client who was delighted with the shawarma that he was fed in your stall.

Stages of opening shawarma

Business registration

First you need to register as an individual entrepreneur (individual entrepreneur) and choose the appropriate form of taxation (better - UTII).

Registering as a sole trader will allow you to sell food and non-alcoholic beverages.

If you decide to sell alcohol along with shawarma, you will have to choose the legal form of an LLC, but this is not very profitable, because you will not have large capital turnover.

As soon as you are registered and entered into a single register, you need to start storming two state monsters: the fire service and the sanitary and epidemiological station.

The first one will be easier, but getting permission from the second one is 40% of the work done by opening a shawarma stall.

Shawarma stall and choosing a place to install it

There are many ready-made stalls for selling shawarma that you can rent or buy on the market today, so you don’t need to make something to order.

You can easily find a stall that suits you in all respects, but choosing a place to trade can be more difficult.

Firstly, the most profitable points may already be occupied by competitors who started cooking shawarma earlier. Secondly, the closer to the city center, the higher the cost of rent, and on the periphery you have nothing to do, you will not be able to earn much there.

The best places to set up a shawarma stall:

city center (ideally, one of the central squares, where there are many people on weekdays and weekends);
in front of universities and other educational institutions, hospitals, office buildings (just don’t try to gain popularity with the elite, shawarma consumers are middle managers and simpler staff);
in the immediate vicinity of the markets, and even in the bazaars themselves;
in amusement parks, in zoos (but there may be problems with seasonality, since you can make good money here only on weekends, in the evenings, and even then - in the warm season).

Shawarma stall staff

It’s quite difficult to talk about exactly who you need to hire to work in a shawarma stall, it all depends on what work schedule he will have, where he is located and what function you yourself are going to perform.

If you're doing bookkeeping and purchasing, you'll need a sales chef or two if your establishment is open seven days a week.

If you are going to cook and sell shawarma yourself, then you may not have enough time for bookkeeping. You will have to hire an accountant part-time.

Imagine that our stall is located near the market (therefore, it will work seven days a week), the owner does accounting and is engaged in purchases, which means that we need to hire two shawarma manufacturers to work in shifts 2/2 or 3/3 days.

Employees must clean, clean equipment, wash dishes themselves after the shift and throughout the day, so there is no need to hire a cleaner.

Shawarma equipment

I would like to say right away that you can buy not new, but used equipment in good condition, the cost of which is much cheaper than zero.

But carefully check what you buy so as not to buy a defective product.

The table of expenses for equipment for a shawarma stall looks like this:

Name	Amount (in rubles)
Total:	80 000 rub.
Grill	10 000
Shawarma making machine	6 000
tea dispenser	7 000
Furniture (tables, chair, hanging cabinets)	10 000
Refrigerator and freezer	30 000
Hood	4 000
Water dispenser	7 000
Crockery, gastronorm containers and various kitchen utensils	3 000
Cash machine	3 000

How much does it cost to open a shawarma?

The amount of initial capital depends on many factors: in which city you are going to work, how much the registration procedure will cost, what is the cost of renting land and real estate from you, how much you will spend on purchasing equipment, how cheap a supplier of products you will find, etc.

An approximate table of expenses for opening a shawarma stall looks like this:

As you can see, the amount of 150 thousand rubles should be enough for you to launch a startup.

Table of mandatory monthly expenses for the operation of a shawarma stall

Of course, start-up capital is far from all the expenses that the owner of a shawarma stall will incur.

On a monthly basis, you will have to spend the following amounts:

Item of expenses	Amount (in rubles)
Total:	80-100 000 rub.
taxes	6 000
Stall rental	10 000
Utilities (light and garbage disposal)	5 000
Purchase of products for the manufacture of shawarma, mineral water, juices, ice cream and other	30-50 000
Ordering bottled water	1 000
Consumables (disposable tableware, polyethylene gloves, napkins, etc.)	1 000
Employee salary	24 000
Additional expenses	3 000

When forming start-up capital, it is advisable to include in it the expenses indicated in the table for at least the first month of operation of your shawarma stall, because you will start earning normally only from the second or third month.

And for those who like to enjoy shawarma

We invite you to watch a helpful video about

how easy and quick to cook it at home:

How much can you earn by opening a shawarma stall?

The amount of your profit depends solely on how much shawarma, toast, drinks and other goods you can sell within a month.

The owners of street food stalls, whose products are in demand, brag about this daily revenue:

Item of income	The cost of one unit. (in rubles)	Number of goods sold	Total amount (in rubles)
		Total:	6 000 rub.
Shawarma	100	15	1 500
Toasts with fillings	50	20	1 000
Drinks (tea, coffee, juices, mineral water)			2 000
Ice cream and other sweets			1 500

As you can see, it’s realistic to make revenue of 5,000–7,000 rubles a day.

And, given that your stall works seven days a week, and on average in one month - 30 days, then the amount of monthly revenue is about 200,000 rubles.

Your monthly expenses are about 100,000 rubles, which means that you receive a net profit of 100,000 rubles.

Agree, for such a small business, these are very good numbers.

Download a ready-made business plan for the sale of shawarma and grilled chicken with quality assurance.
The content of the business plan:
1. Privacy
2. Resume
3. Stages of project implementation
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of the equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification of investments
10. Conclusions

To launch a startup, we spent about 150,000 rubles, that is, even with the deduction of mandatory monthly expenses, you will return the initial investment for a maximum of a quarter.

Now you know all about how to open shawarma, and, having specific calculations, we were convinced that the implementation of this business plan does not require huge investments or a long preparatory period.

Even special knowledge and skills are not required from you.

Feed tasty and inexpensive people, do not get tired of developing new competitive advantages, and your business will flourish.

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The modern rhythm of life is such that many people prefer to snack on the go. That is why one of the good ideas for starting a business is to open a shawarma stall. People are interested in how to open a shawarma, how much does it cost and what is needed for this?

The shawarma business is often perceived as specific, which does not affect income and profitability. A particularly pleasant nuance is that this direction allows you to first open a small mobile kiosk, and then increase the volume with new investments. So, step by step instructions.

Business Advantages and Disadvantages

Shawarma stalls have several advantages over more familiar catering establishments (cafes, canteens, etc.):

Relatively low initial investment.
Finding a master cook is much easier than finding a certified chef.
The possibility of arranging a mobile business on wheels, which allows you to work in crowded places.
The relative ease of registering a business upon opening, the absence of frequent checks.
The opportunity to subsequently increase production volumes and open a tent with shawarma at first, and then a whole network under its own brand, where they will make shawarma according to a proprietary recipe.

Of course, the matter is not without a number of disadvantages:

high competition;
difficulties in finding a free niche;
there are no too high incomes;
perishable products as ingredients;
small business, which creates difficulties in keeping afloat.

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Documenting

So, where to start researching how to open a shawarma and what is needed for this? On the issue of documentation. Every entrepreneur who has ever started his own business knows how much time and effort it takes to arrange it, especially if you do not initially know what documents may be required at all.

In order to simplify the process, an organizational action plan should be drawn up in advance. At the same stage, it will no longer be possible to do without a business plan - it will help to assess possible expenses and incomes, including tax deductions.

Initially, you should choose taxation and register as an individual entrepreneur or LLC. The latter format implies the organization of a large enterprise, so it makes no sense for beginners to dwell on it.

You also need to purchase a cash register, and then get a contract for its maintenance. Cash must be registered. If you plan to sell related alcoholic beverages, you will also have to take care of obtaining the appropriate license. In addition, the law prohibits the sale of alcohol to individual entrepreneurs.

If you plan to open a business on the premises, you will need to make sure that it meets all the requirements of the SES, Rospotrebnadzor and GPN. Subsequently, all purchased equipment will also need to be brought into line with the requirements of these authorities.

If you start using mobile trading, there will be much less problems with regulations. In addition, the first inspection of the sanitary station will usually take place no less than a year after the opening, but you still have to notify the authority about the start of the enterprise. A separate case is when someone files a complaint against an enterprise. In this case, you should expect an unscheduled inspection, for which you should always be prepared.

Location selection

Where the stall will stand is one of the keys to business success. The main difficulty is that the best places today have already been occupied by competitors who came to this market earlier. Also, do not climb to the periphery of the city, as the flow of customers there will not be large enough to bring a decent profit. It doesn't matter if we are talking about the capital or a province in the Saratov region.

The best option would be the city center. Despite the high rent in those places, the number of customers will be maximum both on weekdays and on weekends. Another great option would be the proximity to universities and similar educational institutions, office buildings, hospitals. If no one has time to take a seat, you can put a kiosk in the immediate vicinity of the market or even right on it.

Finally, zoos and cultural parks are good options. However, in their cases, seasonality problems very often arise. And the main part of the earnings falls on the weekend, when the weather is good.

Equipment

Opening a shawarma stall will require a number of fairly specific production equipment. The main device in this case is a vertical grill for roasting meat. It can be gas or electric. The main requirement is the presence of a pallet for cutting meat and a vertical skewer.

The cost of a gas apparatus ranges from 10 to 20 thousand rubles, an electric one will cost more - 20-25 thousand rubles. Those who are just starting their own business can resort to buying used equipment or equipment originally from China.

From what you need to open, you will also need a refrigeration unit for storing ingredients, as well as various kitchen utensils. All together it will cost about 12-13 thousand rubles.

If it is not possible to make water supply, it will be necessary to provide for the purchase of a tank for cold water and a water heater. A microwave and a sink are also needed, in total - another 10-15 thousand rubles. Finally, a double-sided grill will cost an additional 5 thousand rubles.

Cutting vegetables can be done both manually and with a specialized food processor. The second option is preferable, but a vegetable cutter will cost about 30 thousand rubles. A blender is useful to speed up the mixing of the components of the sauce.

However, these expenses are classified as recommended, you should not buy this, having a limited amount on hand. Now you roughly understand how much it costs to open your own shawarma stall.

Purchase of products

The purchase of basic products for business in Moscow, Saratov and other cities should be made at special wholesale bases. The best option is to choose one main and several additional suppliers. This will avoid problems if one of them decides to suddenly raise prices or disrupt the delivery schedule.

Over time, it makes sense to ask for a discount for a regular customer. It is necessary to buy goods in small batches and often. Delivery in this case will cost more, but there is an opportunity to save on storage, and the ingredients will always be the freshest, which will have a beneficial effect on the quality of your products.

Nuances

There are practically no tricks, features and pitfalls in the shawarma production business, but some should still be mentioned:

The main components of success are not only delicious products and reasonable pricing, but also the breadth of the assortment, as well as a good location.
With the optimal choice of the place of sale, seasonality is not particularly noticeable.
Especially high sales are in the summer, you should prepare for it in advance: increase the volume of purchases of products, add soft drinks to the assortment (it is advisable to sell coffee and tea in winter).

It is equally important, before opening a shawarma stall from scratch, to take into account that it will be necessary to provide quality service, in no case should you wave your hand, even if there are no elite dishes on your menu.

Gaining a competitive advantage

Today, stalls with shawarma of various formats can be seen literally in every city in huge quantities. Thus, in order not only to invest money in your business, but also to make a profit from it, you will need to organize a number of competitive advantages:

You should cook not only tasty, but also healthy food, as well as dishes for vegetarians. Also, in all branded shawarma recipes, vegetables should not be spared. The oil should be changed as often as possible.
The assortment of the stall should be varied. Many traditional recipes, special options for children, with chicken, toast, burgers, and many other dishes prepared using similar equipment will be a good help.
The stall should always be perfectly clean (even through “I don’t want to”). The point here is not only that sometimes checks from the SES can suddenly appear, but also that customers will definitely appreciate it. That is why the cook and the seller must be dressed in clean uniforms, the dishes must always shine, and the ingredients must be packed in clean containers and containers.
You can't cheat the customer. Many in an attempt not to lose profits are pushed to sell not the freshest dishes. The result of such a policy can be a complaint, an inspection and a serious fine. Only the freshest products should be used for cooking.
Discounts for wholesale buyers encourage you to buy more at once. As an example, we can note at least the offer "6 for the price of 5" and similar ones. This will be an incentive for office workers from nearby buildings.
It is useful to add various bonuses to each purchase. For example, a serving of tea or coffee, chewing gum. They cost a penny, but at the same time they help to attract a client.
Prices in the stall should not be high. In any case, at first. Do you want to lift? Wait until at least a small base of regular customers appears.

Investments and payback

One of the most important steps in opening a shawarma is drawing up a business plan. In addition to those expenses that were described earlier, there is also a considerable list of monthly expenses. You will have to spend the following additional money per year:

Profitability six months after the start of work is about 5-6 thousand rubles a day. Thus, shawarma as a business is quite a profitable business and the initial investment is recouped in about 12-14 months of work, although there are points of view that with the right location this period can be significantly reduced. Of course, subject to the rules and nuances described above.

Video: how much does shawarma bring?

Shawarma is a business that does not require large advertising costs. Of the basic means, signs and signs should be noted, but in fact, the best advertisement will be a satisfied client who advertises a kiosk selling such yummy to his friends, and they will spread the news even further.

However, for extra insurance, you can also distribute flyers in busy places by creating groups on social networks and on city forums. An interesting solution would be to publish reviews on behalf of satisfied customers who have no complaints and only positive emotions. You won’t have to submit any ads in the media for advertising - they won’t add much profit.

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Shawarma (doner kebab) is an Arabic dish. In our country, such a fast food dish has gained mass consumption. Therefore, many successful entrepreneurs have built their profitable business on the preparation and sale of Arabic fast food. But, despite the great competition of such entrepreneurship, even a novice businessman will be able to make a lot of capital by mastering the tricky nuances of such a business.

Simple secrets of fast food entrepreneurship

A feature of shawarma is ease of preparation with minimal financial and time costs. Such a dish is always prepared in front of customers, which plays a big role in the demand of the population.

The convenience of shawarma for the consumer is as follows:

eating without cutlery;
no specially designated places are required (can be consumed on the go);
speed of preparation;
low cost;
nutritional value;
refers to hot snacks;
sale in almost all crowded places (stops, markets, parks).

This product goes well with a wide variety of drinks. Therefore, shawarma can be washed down with tea, coffee, tomato juice, all kinds of sweet carbonated drinks and beer.
Thus, the above characteristics make this dish very popular, which in turn brings great prospects for the development and expansion of one's business.

Positive and negative aspects of doing business on shawarma

There are many advantages and disadvantages when conducting entrepreneurial activities for the preparation and sale of doner kebab. Which, in turn, can bring an entrepreneur both a considerable stable income with the subsequent expansion of the business, and an unexpected bankruptcy.

The advantages of a good increase in capital on shawarma include:

In addition to the positive aspects, there are also negative ones, there are fewer of them, but still they are. And they express:

there is a lot of competition. This item most of all affects start-up entrepreneurs, who will not just lure a certain part of consumers to themselves;
in the preparation of this snack from perishable products, so it will not be possible to purchase them at better offers (wholesale). And dispose of unused products, causing financial losses;
all kinds and frequent inspections of regulatory authorities, which are primarily the sanitary and epidemiological station and Rospotrebnadzor. When violations are detected, such organizations issue not small fines.

Therefore, to open this kind of business, first of all, you need to take into account all possible risks. Also, do not forget about the possible theft of hired personnel, which will painfully affect the conduct and development of your business.

Registration of documents for doing business

For a novice businessman, in order to open his own business for the preparation and sale of fast food, you need to register as an individual entrepreneur with a simplified taxation system.

After some time, when the first stall begins to generate a good income, and there is a need to expand such office work, it will be possible to re-register an individual entrepreneurship (individual) into a limited liability company (legal entity).

So, having decided on the substantive form of activity, it will be necessary to register with a tax institution and obtain a certificate of commencement of production and other related documents.

After that, having found a suitable trading place, it is necessary to legally correctly formalize the lease of a land plot to place on it a specially equipped room with equipment (stationary or mobile). When buying or renting such premises, it is also necessary to draw up an agreement, which can be executed as a document on the sale or lease. These documentary acts should clearly reflect the monetary amount of the lease and the terms of its payment.

To install and start operating a retail outlet, it is necessary to obtain permits from the fire service and sanitary organization, as well as from Rospotrebnadzor.

If an entrepreneur hires one employee or several employees, he is obliged to register them in accordance with applicable law.

Choosing a place to sell shawarma

One of the most important points in a successful shawarma business is the location of the outlet. Which, with the right choice, will be able to quickly return the money spent, and lead to good profitability in the future.

Promising places for fast food trade include:

the central part of the city. Since it is in the center that there are always frequently visited institutions with queues. Coming out of which, a person will want to have a snack;
area near educational and medical institutions. In such organizations, the demand for shawarma falls not only on visitors to these establishments, but also on service personnel;
markets, or places close to them. Here you need to consider that potential customers are both buyers and sellers. Another important nuance is the presence of a sum of money with you and a long period of stay at this facility;
various parks. When choosing such places, it is better to use the mobile implementation of fast food, since most parks are in demand in the warm season and in the evenings.

Another good place to install a stationary shawarma stall is the premises of some well-visited institution.

Necessary equipment for starting a business

To sell ready-made fast food, you need to cook it. Therefore, it is necessary to purchase equipment for a shop selling freshly prepared shawarma. In order for a novice businessman not to overpay extra money, you can buy the necessary equipment that has been in use, or rent it out with a subsequent purchase. Also, to save initial capital, it is worth purchasing a minimum of equipment that will be needed to start your business.

Essential equipment that you can't do without:

The most important element for cooking shawarma is the grill. Therefore, when choosing such equipment, special attention should be paid to:

power;
capacity;
heating method;
number of skewers.

The degree and speed of roasting meat, as well as the number of types of roasted meat, depends on the number of skewers. Grill capacity usually ranges from 10 to 40 kilograms, but for beginner entrepreneurs, a 20 kilogram grill capacity is best.

Maintenance staff and food purchasing

When choosing personnel for the preparation of shawarma, it is necessary to take into account the speed and quality of the work performed. And also if the cook is part-time and the seller, then you need to take into account his skills in mathematics. If an entrepreneur is good at culinary skills, then at the initial stage, he will be able to cope on his own.

When hiring a cook or a salesperson, he must have the following qualities: diligence;

perseverance;
decency;
resistance to stress;
satisfactory health, as you will have to work for a long period of time in a stuffy environment. If the entrepreneur is good at culinary skills, then at the initial stage, he will be able to cope on his own.

For the successful conduct of business activities in the trade and preparation of shawarma, you need to purchase high-quality and cheap products. It is best to find regular suppliers of certain products and conclude a long-term cooperation agreement with them. But it will be quite difficult for a beginner to find such a partner. Since they usually supply large volumes of goods.

Therefore, at the initial stage, it is best for a business owner to purchase products at retail outlets. Where he personally can choose high-quality products at an affordable price for their further processing.

Calculation of the profitability of a shawarma business

To more specifically consider the profitability of fast food business, you need to know the monthly costs and income, which are:

10 thousand rubles - payment for the rental of premises;
30 thousand rubles - salary paid (if two employees work);
80 thousand rubles - the cost of purchasing the necessary products;
2.5 thousand rubles - tax duty.

In total, 122.5 thousand rubles are spent monthly.

Monthly income is calculated according to the following characteristics:

100 rubles - the cost of one finished shawarma;
100 percent - trade margin;
70 people - daily purchasing power.

It turns out that the daily income will be 7 thousand rubles. Consequently, the monthly cash desk is 210 thousand rubles. To calculate the net profit earned per month, you need to subtract the costs for one month from the monthly income. It turns out that the net profit is equal to 87.5 thousand rubles.

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