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How to start a children's clothing production. Business plan for the production and tailoring of children's clothing

Sewing children's clothing: pros and cons of business + step-by-step guide + key points of certification and registration + market analysis + 7 purchase criteria + features of product manufacturing + sales and advertising policies + calculations.

An interesting and tempting type of business activity is sewing children's clothing. Its attractiveness is dictated by the opportunity for creative people to realize themselves and the demand for products.

In order not to fail, you should familiarize yourself with this industry in detail and take into account all its features. You need to draw up a business plan, because... This is not just a formality, but a necessity, because it will allow you to form a clear idea of the concept, payback period, etc.

And we will help you in its development.

Pros and cons of a children's clothing business

for babies,
nursery children,
preschool age,
teenagers
festive and casual outfits,
also underwear.

An entrepreneur is not limited to just these options. They also sew clothes that are worn in different seasons and in certain climatic zones.

jackets,
pullovers,
warm clothes for cold weather,
lightweight products designed to be worn in the summer.

And for those who do not want to “tie” tailoring to the seasons, they can produce all-season/demi-season children’s clothing. Sewing clothes for children has many advantages, but there are also disadvantages.

Advantages of a clothing business:

acceptable level of competition;
relatively small capital investments;
the possibility of tailoring according to your own design, creating a personal collection;
wide target audience;
there is no need to have a seamstress diploma, it is enough to take the appropriate courses and have experience;
the ability to initially start tailoring on a small scale, and then expand as sales increase;
potentially high profitability, etc.

Disadvantages include:

labor-intensive and costly creation of an assortment of children's clothing;
high risks of insolvency in case of ignorance of all aspects of the industry;
making considerable efforts to sell children's clothing items.

What you need to organize sewing children's clothing: a guide to action

The program for opening an enterprise for sewing children's clothes involves choosing a work format. This can be an atelier, mass or individual production.

The division of labor in a workshop (atelier) occurs between workers as follows:

The cutter takes the client’s measurements, after which they discuss what the children’s clothing will look like (color, style, etc.)
Then a sketch of the future children's product is drawn, accessories and fabric type are selected, and patterns are created.
Next, the client undergoes a final fitting, on the basis of which a basic pattern is made.

A tailor is tasked with cutting and sewing children's clothing. In mass production, you need to open a workshop or factory, which requires more labor and equipment, since sewing will be done in batches.

Custom tailoring involves creating single pieces of custom-made clothing at home. A private craftsman makes products according to the measurements taken from the child, taking into account all the features of the figure and preferences.

Sewing at home, despite competition from hundreds of retailers and online stores, is relevant both in a metropolis and in a city with an average population. There are many people who prefer to buy children's clothing that has been sewn by a master.

In addition, the customer has the opportunity to specify the style and color of the clothing. The amount of initial investment and the amount of profit depend on the concept you choose.

Further actions can be presented as a list:

1. Market research for children's clothing consumers.

The annual volume of the children's clothing sector is $3 billion out of the $8 billion turnover of the entire children's goods market.

The children's clothing market is conventionally divided into price segments:

low (85%),
average (10%),
premium (5%, almost all occupied by foreign products, mainly Italian).

The cost of children's outfits in the budget segment starts from $5. In the premium segment it reaches $100. The low price segment is the most capacious. It is represented by children's clothing, which is sewn in Turkey and China, Finland, Singapore, and Germany.

It is imported and sold at specialized fairs and clothing retail outlets. Imported children's clothing accounts for 82% of the market, the remaining 18% are products manufactured by Russian manufacturers.

Children's clothing is exported from Russia to Ukraine, Poland, Azerbaijan, Latvia, etc.
An essential criterion that parents follow when purchasing products in the low price segment is price.

However, you should not rely only on these data, since the overall picture shows that the demand for tailoring children's clothing depends not only on the cost of goods and the income level of parents. It is formed by the need to constantly update children's wardrobe. And because As the birth rate increases, demand remains quite high.

Among all expenses for children, a significant share is made up of clothing:

Even in times of crisis, consumers do not save on their children. Over the course of a year, one average family spends over 12 thousand rubles on sewing and purchasing children’s clothing, which is about 16% of the family budget.

By 2020, priority will be for children aged 5-9 years. In recent years, there has been a tendency to increase the volume of sewing children's items such as skirts, tights, and dresses. Next come outerwear, trousers and blouses, and suits. In last place are children's jackets and shirts.

Consumption levels are higher among female children. “Boy’s” clothes are purchased somewhat less frequently. Many parents order the master to sew children’s clothes in the same style as them, as well as replicas of outfits from elite brands.

The criteria when purchasing children's clothing are:

environmental safety, quality (tailoring from natural fabrics);
comfort of wearing;
reliability in operation;
wide product range, choice;
brand (brand awareness);
price;
the emotional aspect (to please the child) and other aesthetic requirements.

Russian families have different approaches to purchasing children's things. The moment of purchase and the nature of the buyer also matter. For example, the choice of a winter jacket by one category of buyers occurs in specialized children's stores, attention is paid to the combination of technological and visual characteristics.

Market Potential:

Among the domestic and foreign manufacturers engaged in tailoring children's clothing, the young entrepreneur competes with:

Massimo Dutti;
Gloria Jeans;
The world of childhood;
Arctic;
Rikki-tikki;
BABYSTYLE;
Inditex-Zara;
Benetton;
Three sliders;
Bright;
SELA;
Adidas;
Nakhalenok;
Bombus;
Unistyle;
Bershka et al.

In the field of online sales of children's goods, Asos (40%) and Zalando (15%) have a greater weight. Competition among the elite segment of children's products comes from foreign manufacturers engaged in tailoring clothes for consumers aged 0-4 years.

2. Registration and certification of sewing children's clothing.

The certificate of conformity is provided for 1-3 years and costs a lot of money (for an atelier - from 20 thousand rubles). Be prepared for the fact that in the end the amount may turn out to be much higher. Either the entire production or each batch of children's clothing is subject to mandatory certification.

If you ignore this mandatory condition, sewing will have to be stopped due to penalties, which are fraught not only with high costs, but also with the closure of the workshop. The certificate indicates the types of fabrics that you will use.

Please note that there are textile fabrics that can be used for tailoring, and others that are prohibited. The SES can provide you with a list of fabrics approved for use in the manufacture of children's clothing.

A technical certificate is drawn up on the fabric. By providing fabric samples to the specialists of the city patent center and a receipt for payment for the service, you will receive a certificate of conformity.

Then the contractor will take on all the troubles. And this is the most optimal way to conduct business in sewing children's clothing for people who do not have experience in the industry and a sufficient amount of money.

In addition, an entrepreneur with such a work scheme will not have to resort to spending on finding and hiring workers for his own production, buying sewing machines, or renting premises. Costs will be used to pay for the service and purchase consumables for sewing.

However, this format of activity is not entirely win-win. The cost of children's clothing will have to include the cost of sewing it at the factory + your own markup, so as not to work at 0 or even at a loss. The final price will be too high for the buyer, and there will be a high probability that children’s clothing will not be bought from you “in a big way.”

When choosing a form of ownership, it is better to choose an individual entrepreneur. This format is preferable due to the low tax rate. Also, accounting reporting is more simplified.

When indicating OKVED, you should use the following codes:

Think carefully about the brand, which is also registered (about 1.5 thousand rubles). To legally sew children's clothing, you also need to obtain permits from the SES, Rospotrebnadzor, and the fire inspectorate.

Once these steps have been completed, you must visit the bank to open an account. All paperwork will take at least 2 months.

Features of tailoring children's clothing to order

At first, strive to sew a small amount of clothing for children. Starting small, you will see what type of children's sewing products are in great demand and then you will “grow.”

In large factories, clothing is sewn approximately according to the following scheme:

When sewing children's clothing in industrial production format, it is necessary to rationally use materials and take into account the labor intensity of fabric processing. This will help reduce the cost of products and make tailoring more efficient.

The economic model consists of carefully developing the design of children's clothing, using advanced technology, and installing high-performance automatic machines.

1) What equipment should I buy for sewing clothes?

When purchasing equipment, the concept you choose matters a lot.

It can be:

Straight stitch sewing machines (at least 3 units)
Units for wrapping sections (overlockers)
Mechanisms for installing accessories
Steam generator with iron
Cutting knives
Button Equipment

Sewing machines are supplied with spare parts, small mechanization devices, and a variety of needles.

You will also need special furniture:

cutting tables,
racks,
chairs,
table lamps for better lighting,
cabinets where the fittings will be located,
sewing tools.

There is also a need for trash bins, mannequins, stationery (crayons, cardboard, rulers, hole punches, various scissors, glue), a wardrobe for staff clothes, and a cooler. It is necessary to arrange a place for workers to have lunch, and these are additional: a table, chairs, a microwave, a refrigerator, a kettle, etc.

More reliable equipment for sewing children's products is produced in Germany. It has a long service life and does not damage the textile fabric. For cutting, take large tables, and for work, you can use ordinary school desks.

2) Location of the enterprise for sewing children's clothes.

If an entrepreneur decides to do sewing at home, there will be no need to find premises. For a sewing workshop, 70 square meters is suitable. m of area, for a studio less - 30-40 sq. m. You need to rent a room located on the ground floor or basement type.

Rental expenses depend on the region. When purchasing a site for a clothing tailoring workshop, try to ensure that it is located close to educational institutions, kindergartens, entertainment centers, etc.

You can settle in the center of a populated area or rent premises in a large residential area, in a government-owned garment factory. Naturally, it must be equipped with electricity, water supply, sewerage, a bathroom, and meet all the requirements of the fire department and SES.

The premises may need repairs, in which case another item will be added to the main expenses. Therefore, take a closer look at options with ready-made overhauls. Setting up a workshop for sewing children's clothes must be approached responsibly.

Machines and tables are usually located near the wall, and the cutting table is located near the window. Near each workplace, racks with fittings, fabrics and other materials are installed. Equipment and furniture must be located so that personnel can move freely without interfering with each other.

Wall shelves will allow you to place everything compactly. A closet for storing ready-made children's clothes is placed where it is convenient for you. If you purchase modern models of equipment with backlighting, you can avoid purchasing lamps.

3) What auxiliary materials are needed for sewing children's clothing?

In addition to fabrics, an entrepreneur must buy:

threads of different colors,
buttons,
fasteners,
buttons,
sew-on applique,
thimbles,
awl,
ribbons,
fillings,
size labels,
rubber bands,
beads and other decorative elements,
hangers,
packaging.

If you are sewing children's clothing in a low price segment, for example, underwear, products for babies up to one year old, pajamas, it is advisable to save on raw materials and thereby reduce costs. This is achieved by purchasing consumables in bulk at the base (expensive in offline stores), and by painstakingly searching for a better offer.

The best option is to purchase directly from the manufacturer, via the Internet. When purchasing textile fabric for sewing, make sure that it is harmless and of at least above average quality.

You can save money on sewing children's clothes only by using cheap labor. These are the graduates of technical schools. True, such savings can play a cruel joke. If you hire inexperienced workers, the quality of tailoring will suffer, there will be high turnover, downtime and other troubles that reduce profits and worsen the reputation of the enterprise.

You may not yet know what fabric to buy.

In the list we have identified the most popular:

The color scheme is supposed to be varied: bright, pastel colors, with drawings. Popular colors: blue, pink, yellow, black, white, green.

Ensure uninterrupted supply of fabrics. It should be understood that some materials need to be purchased only to order, and some for future use.

4) Selection of personnel for organizing tailoring.

For an enterprise sewing children's wardrobe items to work, a workforce is needed.

Hiring:

If, however, you are not going to save on labor (which is correct), look for professionals. The search for craftsmen for tailoring is carried out on the Internet, newspapers, with the help of personal connections and agencies.

By taking on the role of sewing workshop manager or sales manager, you will reduce costs. Piecework wages can be established for everyone involved in tailoring. Such a system will motivate employees.

Their level of income depends on the complexity of tailoring, productivity, and working hours. Decide how much the staff can produce children's clothing per shift. This will affect the capacity of the workshop and the size of the initial investment.

5) Sales and advertising policy for sewing children's clothing.

A novice entrepreneur needs to think in advance about the distribution channels through which clothes will be sold. Experienced people involved in tailoring recommend focusing on wholesale sales.

Finding clients is half the success. Only with an increase in orders will sewing children's products bring good money. Try according to the buyer's requirements.

You can distribute items after sewing through:

regional children's clothing stores;
department stores;
shopping centers;
Internet sales.

You can build relationships with leading retailers across the country. There are over 70 of them. Among them are Daughters-Sons, Kari Kids, Buble-Gum, Metro, Korablik, Tvoye, Acoola, etc. They sell 15-20% of children's products.

Open markets account for 65%, department stores and chains, where children's clothing is an additional sales line, account for 15%. On the market, clothes are sold at 10-25% lower prices. The boutiques sell elite, imported items. Department stores typically distribute mid-priced children's clothing products.

There are still shortcomings in online retail. Many complain about the deterioration of cooperation conditions, and distribution is becoming less relevant. Representatives of the retail chain require a high entry fee, delivery of a certain volume of clothing, and exactly on time, and, in addition, dictate prices at their own discretion.

Entrepreneurs engaged in sewing children's clothing are dissatisfied with product returns, low sales volumes, and non-payments. They are trying to create their own mono-brand networks, which is guaranteed to increase margins.

So the decision regarding sales channels is individual. Just take it into account, despite all the attractiveness and negative aspects of each of them, the majority still buys children's clothing on the clothing market (up to 60%). Stores account for 30%, the remaining 10% are purchases in pavilions and other small retail.

So putting in the effort to provide high-quality, attentive customer service will be your best advertising option. However, others should not be ignored.

When developing an advertising campaign, take into account the thriftiness of buyers. 59% of the population try to buy clothes for babies and other children's products on sale, and save through sales and discounts. The remaining 41% of Russians pay less attention to special price offers.

Be sure to create your own web resource with a clothing catalog, prices, contacts, and even better, an online store.

How to start a sewing business?

Equipment for the sewing business. Profitability
sewing business.

6) Financial calculations for opening a workshop for sewing children's clothing.

Before implementing your idea, pre-calculate all costs. This will help you determine the necessary investment for tailoring, profitability, and make forecasts regarding profits.

The costs of starting a sewing workshop are approximately as follows:

certification and registration – from 30 thousand rubles;
main equipment – from 500 thousand rubles;
additional equipment + furniture – from 400 thousand rubles;
rent – 30-70 thousand rubles, for an atelier – from 15 thousand rubles;
materials, equipment – from 350 thousand rubles;
packaging (inserts, stickers) – from 20 thousand rubles;
advertising – from 50 thousand rubles;
wages – 100-200 thousand rubles;
communal apartment - from 25 thousand rubles.

You also need to take into account taxes. In total it will be about 1.6 million rubles. Monthly revenue averages 800 thousand rubles. The net profit that can be obtained from tailoring, as practice shows, can vary between 60-200 thousand rubles.

But all these figures are conditional, because The amount of both expenses and income depends on the scale of production and other factors. Profitability is about 30%. The payback period exceeds a year.

To make sewing children's clothing profitable, try to make a better offer than your competitors. Find a balance between quality, range and price, although this is not easy.

Give things an original design, follow fashion trends. Apply a well-developed management system and monitor the level of service to your clients.

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Children's products have always been in great demand.

If you get to know this industry well from a financial point of view, you can turn it into a good kind of business idea.

Children quickly outgrow their dresses and trousers, so every season they need something new. However, in order to draw up a business plan for sewing clothes, it is necessary to focus on the quality of the products - parents are very scrupulous in this matter. It is important that the clothes are made from natural material, without any synthetic dyes.

Where to start a tailoring business?

There is no need to strive for a large volume of clothing production. You should always start small and gradually grow. Even a small studio requires careful calculations and large investments. The main advantage in this business: you don’t need to think about the convenient location of the enterprise. It can be organized in a remote area, but with convenient transport.

The first thing to note in the business plan is the purchase of equipment for sewing things. Nowadays you can find good cars in the range of 120-150 thousand rubles. An important point is the choice of children's clothing. You need to determine what brand you will be releasing under. You can come up with your own brand, but you just need to register it. Registration will cost 1000-1500 rubles.

Let's take a closer look at the costs of a children's clothing sewing business.

Now about the company's income

You can draw up a business plan yourself, or you can contact special agencies that will professionally describe to you all the costs and income of your studio.

Pros and cons of the clothing business

There is an opportunity to reveal all your creative ideas and abilities. Come up with new costumes for children and bring them to life. (This is rather a feminine plus).
If there is no financial opportunity, you can start as an individual entrepreneur, that is, sew clothes at home. You can establish yourself through the Internet, various advertisements. Gradually, you can save money and develop your ideas of opening a children's clothing studio into reality.
If you're a risk taker, these ideas might suit you. For example, create a line of children's clothing from a famous designer in your atelier. Yes, the costs will increase sharply, but if we analyze the market analysis, we will come to the conclusion that branded clothing is in high demand. People don't skimp on such things. In addition, if everyone knows the designer, you will not lose.

Problems with suppliers may arise.
Great competition in the market.
The project will pay off only in at least six months.

If we conclude, all the pros outweigh the cons. Competent implementation of a business idea, monitoring the market situation and competitiveness will allow you to independently dictate terms on prices in the near future.

Focus on quality rather than quantity. Let the studio not produce children's clothes in large quantities every month. But you will be recognized in the market for producing high-quality clothes, and this is what customers value most. If you have ideas for this business, but are afraid of going bankrupt, don't be afraid. Follow our advice and everything will work out for you!

The sewing business is ideal for creative people, housewives and women on maternity leave. Also, anyone who has skills in needlework and wants to have additional income without leaving their own apartment can achieve success in their sewing business.

Video: How to make a sling with your own hands for newborns

What to sew for sale: DIY bags

Do it yourself, the process is not easy, you need to have a lot of patience. Anyone can even make a bag, but it can be done beautifully by a person who must love it. If you have a passion for needlework, then it’s never too late to learn. Many women of different ages love exclusive things. But mostly these are young girls, 25-35 years old, who like to look beautiful.

In order to start a business with sewing bags. If you are familiar enough with a sewing machine, then you don’t need to learn. If not, then you will need to pay from 600 to 2000 rubles, it all depends on how long you will study.

There are many subtleties to sewing bags, and for this you will need to take additional courses. It is possible for beginning seamstresses to develop in the professional field. Next, you need to collect information. You will need to go online and watch a few lessons. First you will need to collect 15 models of different bags. This will be enough for you for the first time.

In the future, you will be able to make your own bag models, and you will not need courses. First you need to buy a sewing machine, it doesn’t have to be very expensive. Buy a sewing and embroidery machine so that it has access to a computer.

With these features on your machine, you will be able to create a variety of designs, which will increase the value of your work. The costs of materials directly depend on you. Depending on how many you have, there will be so many orders, and never buy too many at once. Try not to throw anything away. After all, you can sew a fashionable bag from small pieces of fabric. The income from this business depends on you. When decorating bags, pay as much attention as possible, because the appearance of the bag is the most important thing. Take ideas from famous designers. It will cost you 400-600 rubles to make a bag, depending on what you will make it from. You can sell it for 2000 - 3000 rubles, again depending on what design is on the bag, then the price can reach up to 6000 - 7000 rubles. Write your plan.

Important! Don’t try to offer your bags to branded stores; they won’t take them. Try to offer your bags to your friends - this is a more optimal option. If you decide to earn a lot, open your own website and sell bags through it. You can invite partners, and together create a website and sell your products on it.

This is very profitable, and a lot of visitors will come to your site. Use your imagination, your business idea will definitely work and you will succeed.

Tailoring clothes with ethnic themes is an interesting idea for business

The freshness and novelty of this business will be the main advantage. A quick payback of the business will allow you to bring the business to the average level with a good profit within a short time. Once you get the essence, you can generate interesting design and style ideas.

Clothing with ethnic motifs, adapted to modern people, always looks very beautiful. And for a seamstress this is not just a job, but an exciting hobby that brings in income. By studying the customs and color of the peoples of the world, you can create exquisite masterpieces. There are many lovers of this type of clothing these days. And your type of small business will be profitable.

If you decide to develop your sewing business in this direction, you will need to spend a considerable amount of time studying the literature. Look for original stories abroad. You should also think about how finished products will be sold. Don’t forget that you can open your own threads on the forums for free, tell us about your sewing business. If the business turns out to be in demand, you can create your own online store to trade not only in your hometown, but also send orders throughout the country.

DIY slings for newborns

Perhaps this is one of the most original, but at the same time simple ideas for making money at home. The entire process of making a sling will take barely a few hours. You also don’t need start-up capital, but free time and the desire to work won’t hurt. Having won the trust of your customers, start sewing children's clothes. It is not difficult to organize tailoring for newborn babies. Sewing for children will not leave you without sales of finished products. A sewing workshop with your own hands allows you to earn good money.

A sling is a piece of fabric that allows a mother to take her baby with her while doing almost any task. At the same time, the woman’s hands are free, and the load on the spine is regulated by the way the sling is put on. If you decide to start making such a thing for children, then you will need to get a little theoretical training. There is a lot of freely available information on the Internet on how to sew slings with your own hands.

The simplest is a sling scarf. This is a fabric whose length ranges from two to six meters and width from half a meter to a meter. The material used is as natural as possible (knitted sling) so that the child and mother do not feel discomfort during use. Popular models for making: sling backpack, sling scarves.

How to make a sling with your own hands for newborns

For sewing the simplest DIY sling with rings you need:

1. Prepare a rectangle of fabric 220 cm long and 80 cm wide.
2. Finish the edges.
3. Thread one edge of the fabric into both rings and sew it up.

How to sew sling scarf(Fig. 2):

1. Cut out a rectangle of the selected length. Fabric width - 60 cm.
2. Finish the edges.

The number of families with children is growing in Russia, so now is the most convenient time to enter the children's goods market. A good business option is to open your own production (tailoring) of children's clothing: profitability, reviews of successful entrepreneurs in this area, business strategy and calculations of the profitability of the project will help even a beginner in this matter.

Business Analysis: Pros and Cons

To open your own children's clothing sewing business, you need to understand what it is and what features it has. You can understand this right away by identifying its main advantages and disadvantages. Obvious positive qualities include:

An opportunity for creative self-realization while working on something that really interests you.
There are different options for doing business, including working from home, that is, trading without paying taxes and officially registering the project.
Working with a fairly loyal audience that willingly purchases products.
The ability to advertise your business on absolutely any platform, as well as excellent word of mouth work.

Undoubtedly, business will have its drawbacks. The disadvantages include:

serious competition in the market, including international;
presence of some problems with suppliers;
long-term project payback indicators.

Organizing your own sewing production of clothes for babies and older children is well suited for a novice entrepreneur who is able to skillfully organize the work process and understands the desires of a potential audience in this area.

We are developing our own format

If you are opening a business in an area where competition prevails, you will have to carefully consider how your project will stand out from the rest. In this case, you first need to decide what specific clothes you are going to create and sell. It all depends on age, season, materials. The most popular options always remain:

Costumes and accessories for newborns and infants.
Children's pajamas and underwear.
School uniform.
Festive outfits and costumes.
Outerwear for babies and preschoolers.

In the current state of affairs, the key point for beginning manufacturers remains to either produce a high-quality and inexpensive product for mass consumption, or stand out with something completely unique in order to artificially increase demand for the product. The second option is more successful, but is not suitable for everyone, so it is better for a beginner to immediately focus on wholesale sales and industrial production of simple things.

Product certification

To open your own legal production of any clothing, including children's clothing, you need to obtain special certificates of conformity. Such documents are issued only for a certain period and are quite expensive. There are options when the manufacturer receives a certificate for each batch of products or for the entire production as a whole.

For a small person, the cost of a certificate ranges from 15 to 20 thousand rubles, although it is worth preparing for larger amounts. Children's products without certification may be confiscated, and the manufacturer will be punished.

For entrepreneurs who do not have large sums of money, there is an option to sew their own clothes, but in someone else’s factory, which already has the necessary certificates. In this case, you won’t have to waste time and money on documentation and worry about purchasing materials and equipment, as well as hiring employees. But, undoubtedly, many people want to have their own business.

We purchase the necessary equipment

Each enterprise's sewing equipment consists of various devices, but the following devices are mainly purchased:

straight stitch sewing machines;
steam generator;
overlockers;
button machine;
cutting knife.

Don’t forget to purchase the equipment necessary for the work, for example, sets of needles, threads, rulers and special fabric chalks. You will also undoubtedly have to buy quite a lot of furniture, such as cutting tables, comfortable chairs and shelving for equipment.

We are looking for a supplier of raw materials

To produce clothing, it is obviously necessary to look for a supplier who can offer exclusively environmentally friendly and harmless material. The quality of the raw materials must be above average, and only suppliers with positive reviews and a good reputation can sell such a product.

Of course, some young wholesalers will be able to offer more favorable conditions, but a newbie should not take the risk. For purchases, you should definitely choose velor, soft knitwear, flannel and flannel, possibly terry. Try to select offers with plans for large wholesale deliveries from one person.

As mentioned above, a large number of entrepreneurs are engaged in sewing clothes, especially for children, so it is simply necessary to advertise your services and stand out from the rest.

It is worthwhile to conduct marketing on the Internet, create an atelier website and groups on leading social networks. There you can post complete information about the product, create convenient catalogs, and even open orders. This way you can create an online store.

In addition, do not be afraid to call organizations offering your services for making custom-made special clothing, cutting ready-made models and selling your product on their site with interest.

You can download it here for free as a sample.

We calculate the costs and income of the project

The project’s business plan must include a calculation of its profitability. To do this, you will have to draw up a table of costs for an average atelier for the production of clothing for infants.

	*Expense line*	*Amount of costs, thousand rubles.*
1	Rent a small area	30
2	Purchase of equipment and furniture	500
3	Repair of premises and installation of equipment	50
4	Public utilities	20
5	Registration of certificates and other documents	50
6	Salary of all staff	100
7	Purchase of additional inventory	100
8	Marketing campaign	25
9	Purchase of materials for production	200
10	Unexpected expenses	20
	Total:	1 095

Such an atelier will be able to produce 1000 different products per month. If you sell all the products in their entirety, you can earn approximately 700 thousand rubles, which, after deducting costs, will become 250 thousand rubles of net monthly income.

Video. Business approach: garment production

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Profitability

Products for children have always been in high demand. Even despite the fact that, for example, children's clothing and shoes are quite comparable in cost to clothing and shoes for adults. A business related to the production of such products can become successful and profitable if you are familiar with all its features and know what difficulties you will have to face in the process.

First of all, you will need a detailed business plan. This is not just a formality: with its help you will get a clear idea of what your business will look like, what you need to start it, how quickly you will recoup your investment. When working on a business plan, be sure to consult with specialists who have extensive experience in the clothing industry and know about all its pitfalls.

How to open a children's clothing tailoring shop

To create your own production (or tailoring studio, if you are going to start small) of children's clothing, you must have certificates of conformity (issued for a period of one to three years). Certification is not cheap. Either each individual batch of goods or the entire production is certified. The official cost of obtaining a certificate starts from 15-20 thousand rubles (for an atelier), but expect that as a result this amount will be much higher. It is impossible to produce products intended for children without issuing certificates. This is fraught with large fines and even the closure of your business.

However, if you are going to sew your clothes not yourself, but in a specialized factory in small batches according to your sketches and patterns and under your brand, then in this case all the worries about product certification are usually taken over by the contractor. This is the best option for entrepreneurs who have no experience in this field and do not have enough capital to create their own production. The advantages of this format of work, in addition to simplifying the certification procedure, are the absence of costs for the purchase of equipment and payment of wages to employees.

Your main expenses, in addition to the cost of fulfilling the order: purchase of fabric and accessories, payment for the services of a fashion designer. However, there are also disadvantages in this case. The retail price of your clothing will include the cost of having it sewn at the factory. Therefore, you can either set your own markup and sell your products at a price higher than the market average (or at least higher than that of companies that have their own sewing workshops), or reduce the retail price to the detriment of your profits.

The range of products you plan to produce is also of great importance. For small companies with small start-up capital, it is more advisable to find their own narrow niche in the market (for example, sewing clothes for newborns, children's underwear and pajamas, holiday clothes, etc.).

Necessary equipment for starting a clothing business

To work, you will need, at a minimum, straight-stitch machines, overlockers, a steam generator with an iron, equipment for installing accessories, a circular cutting knife, and a button machine. The cost of the equipment will be from 400 thousand rubles. In addition, you cannot do without cutting tables, chairs, lamps, racks for fabric and finished products, cabinets for accessories (you can replace them with cardboard boxes), waste bins, hangers, stationery (including cardboard, tracing paper, chalk, scissors, rulers ). This is another 150-200 thousand rubles.

Don't forget about a wardrobe for outerwear, a refrigerator, a microwave, a kettle, a cooler with drinking water and a dining table with chairs for workers. To locate a sewing workshop, initially a room with an area of about 50-60 square meters will be sufficient. m (for an atelier – 30-40 sq. m). It is advisable that it be located on the ground floor or in the basement.

The rental price starts from 25-30 thousand rubles, depending on the region. If you are opening not a production facility, but a tailoring studio, then in this case there will be more requirements for its location. It should be located close to children's educational and entertainment institutions, large shopping centers, in the city center or in a large residential area.

In addition to the costs of purchasing equipment and furniture, as well as rent, when drawing up a business plan, take into account the cost of materials - fabrics, accessories, threads, etc. (from 200 thousand rubles). To package finished products, you will also need to order bags, labels, stickers, inserts, etc. (10-15 thousand rubles). A separate article is employee wages. You will need a fashion designer to develop patterns, cutters, a shop manager, and seamstresses (they usually have piecework wages). The amount of these costs depends on the number of employees and the region in which the production is located.

What are the risks when starting a children's clothing business?

If you plan to produce cheap knitwear (underwear, pajamas, clothing for babies), your main task is to minimize the cost of the finished product. This can be achieved by saving on raw materials (buying immediately in large quantities at a wholesale base, choosing the cheapest fabrics), on tailoring (hiring not experienced seamstresses, but graduates of light industry technical schools, production by operations, transferring clothing production to regions where wages are low boards, etc.).

True, in this case other problems arise: poor quality of clothing, high turnover, insufficient qualifications of the working staff, which is fraught with delays and downtime. Recent technical school graduates must be trained to operate sewing equipment, which takes time. And with a high turnover, this process is almost endless. All these troubles can be avoided if you hire only experienced seamstresses. But this will inevitably lead to higher prices for products, and producing expensive knitted clothing for children aged 0 to 1.5-2 years is unprofitable, since competition in this segment is very high (mainly among Western manufacturers). The most difficult thing in running such a business is to find a compromise between price, quality and product range.

Another problem is related to the methods of selling large quantities of goods. In this case, you will no longer be able to open your own retail stores, where you will sell only clothes of your own brand. We will have to look for distribution channels throughout the country. Consider creating your own website with a catalog of your products and your contacts. The simplest option will cost 15-20 thousand rubles plus the costs of its promotion (they depend on the region and requests). The studio can advertise its services through advertising in newspapers and radio, outdoor advertising, sending leaflets with its contacts to mailboxes, etc.

The profitability of this business reaches 30%. The payback period for sewing production is 1.5-2 years.

Calculator for calculating the profitability of this business

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