How to open your own business for cleaning houses, apartments and premises. Cleaning company business plan

• Directions
• Registration and paperwork
• room
• Staff
• Equipment
• A little about advertising
• Expenses and income

Cleaning firms have recently appeared in the CIS countries, so this type of income can be a good start for a woman who decides to organize her own business. Moreover, its discovery and development will not require large investments, so the risk is minimal. So, how to open a cleaning company from scratch, where to start and how to succeed? We offer you a step-by-step guide to successful entrepreneurship.

Directions

The first step in starting your own cleaning company is to choose the right line of business. You must understand that small companies are reluctant to partner with cleaning organizations. Two or even one cleaning lady is quite enough for them, with whom an employment contract is concluded. The same applies to individuals, as they will need the services of your company only for general cleaning after repairs or before any important celebration. However, such one-time orders will be more expensive in price and should not be abandoned. This is especially true for those women who decide to open a business in a small town and do not have much competition. It is possible that thanks to word of mouth, you will get your first profit. The most profitable option is cooperation with large organizations, especially with shopping and entertainment centers.

Some entrepreneurs open cleaning companies that not only clean the premises inside, but also wash the facades of buildings. Such work will be more highly paid and special training of employees will be required. A safety briefing will also be required.

Registration and paperwork

Of course, if you want to open a cleaning company correctly, you cannot do without legal registration of your business. What documents are needed for registration and what should be studied before starting work? To open a cleaning company, you will not need to obtain a license, but the activity must comply with GOST R 51870-2002: “Household services. Services for cleaning buildings and structures.

You will also need to decide on the legal status for opening a cleaning company. For cooperation with large organizations, it is better to register and formalize an LLC with a general taxation system. If you still want to open a company that cleans private houses, then feel free to register an individual entrepreneur with UTII taxation. After registration and registration of the organization with the tax authorities, it will be necessary to obtain permits for the premises from the SES and state fire supervision.

room

In some cases, when you are planning to open a small cleaning company, you can even do without renting a room. The dispatcher will take orders at home and contact the cleaners to transfer information about the place and specifics of cleaning. Equipment can be stored in your garage. This option is acceptable at the very beginning, when the business only needs to be developed and the search for the first customers is underway. However, we still advise immediately, even before the opening, to look for a suitable building. A small room of 20-30 sq.m., divided into the director's office, a room for staff, a room for inventory, equipment, household appliances, overalls, etc., will be quite enough for you. In the future, when you can promote the company well, you should think about renting a large office building.

Staff

As for the personnel, in order to open a good cleaning company, it will be necessary to try and select qualified employees. You must take into account that you are not hiring a simple cleaner, but a cleaner, i.e. a person who has received special training, knows how to use sweeping machines, understands chemicals for removing dirt and is able to perform large volumes of work.

The number of cleaners depends on the orders, so for the first time, 2-3 good employees will be enough for you. Be prepared for the fact that the job of a cleaner is not in demand, so a high turnover of staff is possible. Most likely, shortly after the opening of the company, you will have to hire a recruiting manager if you do not want to search for new employees yourself.

To open a successful cleaning business, you need to pay attention to all the little things. Take care of creating your own logo and original name, which will be on the overalls for cleaners. This will make a good impression on customers.

In relation to other employees, everything is individual and depends on your desire, professional skills and how large a company you want to open. You can easily refuse any of the following positions and take over all its functions (or do without it at all). To open a quality cleaning company, the following employees are usually hired:

• advertising manager;
• purchasing manager;
• manager for attracting and working with clients;
• quality control manager;
• accountant;
• driver;
• administrator.

• Step by step plan to open a cleaning company
• Which OKVED to indicate when registering an activity
• What documents are needed to start a business
• Do I need a business permit
• Cleaning company opening technology
  • • • Similar business ideas:

Business plan for opening a cleaning company in a city with a population of 1,200,000 people.

Prospects for the cleaning market

Cleaning is one of the most promising business areas in Russia. Thus, in the developed countries of Europe and the USA, almost 80% of commercial real estate is serviced by cleaning companies. Whereas in Russia - only 20% of commercial real estate use the services of "professional cleaners". As you can see, the market has room to grow. Its volume, meanwhile, is 250 million dollars and continues to grow. By organizing a cleaning business in a large city, you can count on a fairly quick return on investment.

How much money do you need to start a business

According to the business plan, the opening of a cleaning company will require an investment of about 1.3 million rubles. Initial costs include:

• Purchase of equipment - 486,000 rubles, including:
• Industrial vacuum cleaner - 15,000 rubles.
• Extractor carpet washing machine - 47,000 rubles.
• Scrubber - 150,000 rubles.
• Steam generator - 144,000 rubles.
• Sweeper - 35,000 rubles.
• Dryer - 45,000 rubles.
• Cleaning equipment (mops, floaters, buckets, dustpans, etc.) — 15,000 rubles.
• Inventory for glasses - 20,000 rubles.
• Chemicals - 15,000 rubles.
• Office equipment (tables, chairs, minor repairs) - 150,000 rubles.
• Acquisition of a van type car, b. y. - 400,000 rubles.
• Advertising budget - 50,000 rubles.
• Reserve fund - 200,000 rubles.
• Business registration and other expenses - 50,000 rubles.

Total - 1,336,000 rubles.

Description of the offered products and services

Our company plans to provide a range of services for initial, daily and general cleaning. The initial cleaning after the construction of the repair is: cleaning inside buildings and structures, removing dust from floors, ceilings, skirting boards, walls, washing windows and plumbing, cleaning radiators. Daily cleaning involves dusting, cleaning mirrors, cleaning door blocks and stairwells, taking out garbage, cleaning floors, etc. The company will also provide services for cleaning the surrounding area and cleaning the outside of buildings: washing windows, roofs, facades, removing efflorescence bricks, cleaning of aluminum bindings, etc. The preliminary price list for the company's services will look like this:

• Initial cleaning (after repair or construction) - 50 rubles per sq. m.
• Daily complex cleaning - 5 rubles. per day per sq. m.
• General cleaning of an office or retail space - 40 rubles/sq. m.
• Floor care - 40 rubles / sq. m.
• Washing a plastic window - 300 rubles / unit.
• Washing chandeliers and lamps - 100 rubles / piece.

According to the business plan, in the first months the volume of daily complex cleaning will be 2000 sq. m. Such an area can be provided by 2 - 3 large clients (for example, a shopping center or an enterprise). Also, a certain amount of work can be obtained from private homeowners (mansions, country cottages). We can also count on income from initial cleaning after renovation or construction and cleaning the outside of buildings. The planned scope of work is about 2500 sq. m. per month. Thus, the potential monthly revenue will be:

• Daily cleaning - 300,000 rubles.
• Initial cleaning - 125,000 rubles.
• Washing windows and facades, cleaning the outside of buildings and cleaning the surrounding area - 50,000 rubles.

Total - 475,000 rubles.

Download a business plan for a cleaning company

Which room to choose for the office

To accommodate the company's office (as well as all equipment), it is planned to rent a room with an area of ​​50 square meters. m., located on the ground floor of an apartment building. High traffic and the first line of houses are not of great importance, the main thing is the big savings on rent. Monthly rental payments will amount to 25,000 rubles. (500 rubles per sq. m.).

Particular attention will be paid to the purchase of professional cleaning equipment. For cleaning both small and large objects, we will need: vacuum cleaners for dry and wet cleaning, carpet washing machine, carpet dryer, floor polisher, sweeper, steam generator, floor scrubber, foam generator, glass equipment, dispensers and materials, as well as chemical facilities. As for the manufacturer, preference will be given to Cleanfix equipment. The total cost of purchasing equipment will amount to 486,000 rubles.

You will also need to purchase a spacious van-type vehicle to transport equipment to the client's territory. It may be a Gazelle car in b. y. option. For these purposes, it is planned to spend about 400,000 rubles. To ensure the normal functioning of the company, it will be necessary to create a staff of responsible employees. Among them will be: an administrator (receiving and monitoring the fulfillment of orders), a driver, equipment operators (3 people) and a manager. Accounting services will be outsourced. The wage fund will amount to 120,000 rubles. per month.

What taxation system to choose for a cleaning company

As an organizational and legal form, it is planned to register a limited liability company. Taxation system - USN, 15% of the organization's profits.

Marketing and promotion of services

It is very important to conduct a competent advertising campaign in the first months after the opening. Moreover, even before purchasing equipment and other serious investments, you will need to find preliminary customers. Otherwise, the purchased equipment may be idle, and the company will incur losses (especially if the funds are credit). Therefore, in order to prepare the client base at the initial stage, it is planned:

• Conduct a detour and a preliminary conversation on the subject of cooperation with large companies and shopping centers of the city.
• Distribute leaflets in the private sector, in areas of elite houses and cottages.
• Place ads on the Internet, create a business card website and launch contextual advertising.
• Install several bright advertising banners (on special billboards) in places with high traffic.

cleaning company financial plan

The final stage of business planning is the calculation of the main indicators of the economic efficiency of a cleaning company. Fixed monthly expenses:

• Office rent - 25,000 rubles.
• Salary - 120,000 rubles.
• Deductions to off-budget funds - 36,000 rubles.
• Fuel and lubricants, consumables - 20,000 rubles.
• Equipment depreciation - 10,000 rubles.
• Advertising - 30,000 rubles.
• Other expenses (utility payments, telephone, internet, security) - 20,000 rubles.

Total - 261,000 rubles.

How much can you earn from this business

The monthly net profit of the company will be 181,900 rubles. The profitability of the business is 69%. With such indicators, taking into account the period for the promotion of the company, the payback of the initial investment will come in 11 - 12 months.

Recommended download a business plan for a cleaning company for only (banner_bi-plan), from our partners, with a guarantee of quality. This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Cleaning companies are becoming more and more in demand in our country. That is why there are more and more of them. In fact, starting a cleaning company is not difficult, but it is important to know what it takes to open. First of all, it is, of course, professional equipment and cleaning products, qualified personnel. If you have all this or you are ready to purchase it, you can start opening your own business.

Cleaning company business plan

Let us consider in more detail the question of how to open a cleaning company, a ready-made example of a business plan and information about what you need to open, how much it costs. This short but very informative cleaning company business plan is sure to help you.

How much money do you need to open?

As a rule, about 150 thousand rubles are enough to organize a small cleaning company that will clean office space. If you are going to deal with larger objects, accordingly, much more funds will be required. But starting a house cleaning business is best with small facilities where your staff can practice and improve their skills.

How to enter this business?

To do this, you need to immediately find potential customers so as not to burn out and recoup at least a small part of the costs. It is best, of course, to purchase all the necessary funds after an agreement with the customer. Indeed, for example, cleaning a small room of a cleaning company will require much less costs than a larger one.

It is advisable to immediately find a permanent cleaning facility, which you will visit several times a week, and thereby ensure a stable income for the cleaning company you have opened. For such purposes, an office or small shopping center that needs weekly cleaning is best suited.

In addition, it will be great if you immediately determine the specialization of your cleaning company. For example, you can establish yourself as a cleaning company that specializes in cleaning stains from sofas. This type of service is in high demand.

Thus, you will be called to the house by ordinary housewives who need your help.

room

The office space of a cleaning company should consist of a room in which all inventory will be stored, a manager's office, a room for all other manager employees.

It is not worth buying or renting a large area for an office, clients, as a rule, rarely come to cleaning companies themselves, basically, you will go to them. In addition, on the territory of the customer it is much more convenient to discuss all the nuances of the work.

Cleaning equipment

A standard set of cleaning equipment should include:

• vacuum cleaner - up to $ 600;
• wringer cart equipped with a mesh for containers with solutions and a bag for collecting garbage - $ 250;
• flat mop (similar to a mop and a broom) - $ 40-50;
• a set for washing windows and wiping office equipment - $ 220;
• disk machine for intensive deep cleaning of carpets - $ 2,600;
• washing machine for washing wiping materials and overalls - $ 600.

Thanks to this cleaning equipment, you can easily carry out general cleaning in the apartment and in the office.

Of course, you shouldn't stop there. As your cleaning company grows, you need to purchase new, more powerful equipment and more expensive and high-quality products. This will help you expand the range of services, for example, a washing machine, the price of which is 2000-17000 dollars.

The average cost of equipment for cleaning companies can be about 100-700 thousand rubles, but here again it all depends on the brand of equipment you buy, as a rule, you have to overpay for it.

Staff

At the first stage, you will have to take on many functions yourself, but as the firm grows, you will be able to hire more and more people.

It is necessary to start with the staff who will be engaged in cleaning, because this is the essence of cleaning. The number of people depends on the size of the room you are going to wash and whether there will be many orders per day. For starters, 2-3 experienced cleaners will be enough. It is important that they know how to work with equipment and detergents, do everything carefully and take into account the wishes of customers.

In order to open a cleaning company with a full staff in addition to cleaners, you need a driver who will transport them from site to site. For these purposes, you will also need a minibus, it must fit people and all cleaning equipment. In order not to buy vehicles, you can immediately look for a driver with your car, but keep in mind that in this case his salary should not be small.

You can look for personnel for a cleaning company using ads on the Internet or use the help of friends, perhaps they can advise someone, good reviews will not be superfluous when hiring a person.

For employees of cleaning companies, various refresher courses are very often arranged, such courses will be very useful for both cleaning staff and managers sitting in the office. In addition, as a rule, at such courses you can make very useful contacts that will be useful for promoting your business.

Financial plan

Consider the financial component of our sample business plan for a cleaning company. Cleaning one square meter can cost from 45 to 150 rubles per month. Let's take not the maximum price for cleaning the premises, but, for example, 45 rubles per sq. m per month. Let's say you have entered into an agreement for cleaning a room with an area of ​​​​5 thousand square meters. m., you will need 8 cleaners.

The monthly revenue of the cleaning company will amount to 225 thousand rubles.

To understand what net income you have from this cleaning business, you need to take into account all the costs. These include one-time costs, which include the purchase of equipment, furniture for the office space, and other similar items for the cleaning company. In addition to one-time costs, there are also monthly costs, such as renting a room, paying utility bills, staff salaries, etc. In addition, do not forget about monthly taxes, which must be paid on time so that you are not charged penalties.

One-time costs when opening a cleaning company:

• Equipment - 150 thousand rubles.
• Overalls - 9 thousand rubles.
• Furniture - 30 thousand rubles.
• Office furniture and office equipment - 50 thousand rubles.
• Telephone line connection - 4 thousand rubles.

Total, one-time costs: 243 thousand rubles.

Fixed costs:

• Room rental (20 sq. m.) - 15 thousand rubles.
• Phone - 400 rubles.
• The salary of an accountant is 15 thousand rubles.
• Salary of cleaners - (15x8) 120 thousand rubles.
• The salary of a minibus driver is 20 thousand rubles.
• Chemicals - 7 thousand rubles.
• Unforeseen expenses - 2 thousand rubles.

Total fixed costs: 179.4 thousand rubles.

The profit of the cleaning company before taxes is 45.6 thousand rubles. This figure, of course, is conditional and implies a maximum load with orders, which is rare for newcomers, so keep this in mind.

As a rule, with insignificant first expenses, the payback of a cleaning company comes up to a year. The payback directly depends on how many regular customers and orders you have.

Start the cleaning business by opening a company with minimal investment, and only when there are more orders and you feel confident that the profit is really increasing, you can buy more equipment and hire new staff.

We hope that this sample cleaning company business plan will help you start your own cleaning business.

Additionally

• Standard contract for the conclusion of cleaning services. A ready-made version that we can use in our business.

* Calculations use average data for Russia

1. PROJECT SUMMARY

Objective of the project– opening of a cleaning company in Rostov-on-Don. The main source of income for the establishment is payment for professional cleaning services. The cleaning company offers a wide range of professional cleaning services for commercial and private premises.

The target audience– the corporate segment, represented by shopping and entertainment centers, offices, restaurants, cinemas; private segment.

TO benefits this business should include:

Demand for this type of service;

Relatively low level of competition, low threshold for entering the market;

The predominance of the corporate segment makes it possible to conclude long-term service contracts, which guarantees a stable income.

Investment costs in the amount of 1,578,400 were used for the purchase of specialized equipment, the purchase of a car, the arrangement of a sales office and the formation of a working capital fund. Payback period of the project- 11 months. Profitability business in the first year of operation will be 12%.

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

The market for cleaning services in Russia appeared relatively recently - about 25 years ago, thanks to the arrival of large foreign companies. The introduction of cleaning services began in Moscow and St. Petersburg - these local markets are still the leaders of the domestic market of cleaning services and account for almost 60% of the total volume.

The activity of cleaning companies is a set of measures aimed at cleaning and maintaining cleanliness in commercial and private premises. Recently, this type of service is gaining popularity, which is due to the demand for professional maintenance of the premises, problems in organizing their own cleaning services, active construction, and outsourcing fashion.

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The annual growth rate of the Russian market of cleaning services is 30%. The Moscow market shows growth of 68% and the market volume is more than 15 billion rubles a year. The turnover of the Russian market of cleaning services at the beginning of 2016 amounted to 222.13 billion rubles. To date, about 1500 companies operate in the regions of Russia, about 700 companies in Moscow and St. Petersburg.

According to statistical studies, in 2016 cleaning services entered the top 5 most demanded services in the domestic market.

The growing demand for professional cleaning leads to a constant expansion of the client base. Maintenance of commercial real estate accounts for 80% of the entire market. To date, the main users of the services of cleaning companies are shopping and entertainment centers. But in the segment of individuals, these services are just beginning to gain popularity.

Rice. 1 - The structure of the client base of cleaning companies

The dynamics of commissioning commercial space reflects the possibility of expanding the range of potential customers. The peak of commissioned commercial space was recorded in 2014, and in the last two years there has been a decrease in the indicator. However, during the crisis, many companies optimize their costs, among which were the costs of maintenance personnel. Thus, the demand in the cleaning services market was supported by those companies that refused to hire traditional cleaners in favor of outsourcing. This step, according to experts, can bring savings of 20% for the company. Therefore, even with the advent of the crisis in the commercial real estate market, the cleaning business continues to develop dynamically. Recently, the demand for cleaning services is provided by government organizations that select cleaning companies through competitions, auctions, and so on.

Rice. 2 - Dynamics of the area of ​​commissioned commercial buildings in Russia

Competition in this market is growing very slowly, the threshold for entering the market is quite low. Statistics show that in recent years the number of cleaning companies has remained unchanged: every year new companies enter the market, but the same number leave it. The main trend in the cleaning services market is the consolidation of companies and the expansion of the range of services, due to which the market is growing. At the same time, small enterprises also survive, as they are able to flexibly and quickly respond to changes in market conditions. The profitability of this business is in the range of 12-15%.

This business plan was developed for opening a cleaning company in Rostov-on-Don, so you should analyze the local market for cleaning services. According to the results of the search query, there are 58 cleaning organizations in the city, of which the highest rating is assigned to: "CleanOffice", "Master Shine" and "Make a Wish". These companies are serious competitors. It is recommended to study their pricing policy and the list of services in order to form their own competitive advantages.

Thus, cleaning business has the followingpros:

1. The market of cleaning services is in the stage of active growth. Cleaning services have long been familiar to potential consumers and have experience of successful application in various regions of Russia;

2. The basis of the client base is legal entities, therefore, with a high level of corporate service, you can count on long-term cooperation, which will provide the company with a stable income;

3. Relatively low level of competition, low threshold for entering the market.

3. DESCRIPTION OF GOODS AND SERVICES

Potential clients of the cleaning company are both individuals and legal entities. Target audience in the segment of servicing individuals - families with an income level above 30 thousand rubles for housing cleaning; in the legal entities service segment - commercial facilities for various purposes to maintain cleanliness and care in the premises.

The complex of cleaning services should be formed based on the target audience and demand for certain types of services. According to statistics, the largest share by type of service is occupied by complex daily cleaning, in second place is cleaning of the adjacent territory, garbage collection, and cleaning after repairs.

Ready-made ideas for your business

Daily cleaning includes dusting, cleaning mirrors, cleaning floors. Cleaning of the adjacent territory involves washing windows, facades, garbage removal, snow/leaf/grass removal (depending on the season), maintaining the cleanliness of architectural elements. General cleaning is also offered, which means removing dirt from walls, washing skirting boards, removing local dirt from various surfaces, cleaning tile joints, washing windows, and so on. Particular attention should be paid to such a type of service as cleaning after repair - recently this type of service is in demand. Cleaning after repair includes: removal of construction debris, washing windows from plaque, thorough removal of dust from various surfaces, heavy dirt, washing floors, cleaning furniture, washing chandeliers, etc.

Some cleaning companies offer special programs and services. Such services may include cleaning before the birth of a child, washing advertising structures, cleaning after holidays, outstaffing (staff hire) and others. The presence of such specific types of services favorably distinguishes the company in the market. Many cleaning services are expanding their range of services by offering clients dry cleaning of furniture and carpets, disinfection of the premises or the provision of a housekeeper.

Ready-made ideas for your business

The range of cleaning services is quite wide, but limited by funds, since many services require expensive equipment. At the initial stage of creating a cleaning service, it is recommended to choose the main services, namely:

Daily cleaning of the premises - from 5 rubles / m 2

General cleaning of premises - from 50 rubles / m 2

Cleaning of furniture and carpets - from 40 rubles / m 2

Washing windows - from 20 rubles / m 2

Household assistant - from 45 rubles / m 2.

In general, the set of services is individual for each client. The contract is drawn up indicating the list of necessary services, the price of which may vary depending on the scope of work.

4. SALES AND MARKETING

Marketing promotion of a cleaning service may include a number of activities aimed at different target audiences:

1. Direct marketing will be effective in the corporate segment. For advertising, you will need to prepare handouts. You can also cold call a range of potential customers.

4. Creation of a website that allows a potential client to independently study the list of services and the price list.

When planning an advertising campaign, you should consider what selection criteria are guided by potential customers. The most significant are: the cost and range of services provided, reputation in the market, staff qualifications, work schedule flexibility. These parameters should be paid attention to in presentations and other promotional materials.

Ready-made ideas for your business

Promotion tools can be different - it all depends on the target audience and the budget allocated for advertising. Most cleaning business owners agree that word of mouth is the most effective way to promote. To make it work, ask the first customers to leave a review about the company - in return, offer some kind of bonus, for example, a discount on the next visit. Loyalty programs should be worked out, involving promotions and discounts with constant cooperation. The conclusion of contracts for regular maintenance will provide the company with constant employment of personnel. Make a statement about the sustainability of cleaning products – there has been a recent trend towards “green cleaning”.

Another tool used in marketing is the analysis of the pricing policy of competitors. Table 2 presents a comparative description of three large cleaning services in the city of Rostov-on-Don. Based on the collected data, you can create your own prices for each type of service and develop a marketing strategy. For example, the Rostov market has a small share of the service "domestic helper" - to include such a service in the list, no additional costs for the purchase of special equipment will be required. And in case of low demand for this type of service, the employee will be able to perform another type of service.

Taking into account the average market cost of services and the prices of competitors, a price list was formed:

Daily cleaning of the premises - from 10 rubles / m 2

General cleaning of premises - from 70 rubles / m 2

Cleaning of the premises after construction and repair - from 70 rubles / m 2

Cleaning of furniture and carpets - from 80 rubles / m 2

Washing windows - from 115 rubles / piece

Household assistant - from 50 rubles / m 2.

Table 1 - The cost of cleaning services in Rostov-on-Don

To promote the cleaning service in the city of Rostov-on-Don, it is planned to conduct an advertising campaign aimed at informing the city residents about the opening of the cleaning service. The advertisement will be on the radio for 2 weeks. The cost of 1 minute of advertising on the radio in prime time costs an average of 3,500 rubles. The minimum number of repetitions per day is 6. The duration of one advertising message is 30 seconds. Based on these parameters, an advertising company on the radio will cost an average of 88,000 rubles.

Attracting corporate clients is planned to be carried out by showing a presentation of services at a personal meeting. In this presentation, it is necessary to reflect the main advantages of outsourcing cleaning, as well as the main advantages of your company, which distinguish you from your competitors.

It is also planned to create a website and naming for the development of a logo and company name. These costs will amount to about 20,000 rubles.

An additional promotional tool will be the distribution of leaflets and the placement of advertisements around the city. Development of the layout will be - 1000 rubles. Printing of 1000 single-sided flyers in A6 format - 3200 rubles. In total, this promotion tool will cost 4200 rubles.

5. PRODUCTION PLAN

To accommodate the sales office of the company, as well as to store all the equipment, it is necessary to rent a room with an area of ​​40 m 2. The cost of renting such a room in Rostov-on-Don is about 25,000 rubles.

The sales volume is calculated as the market average for a city with a population of more than 500,000 people. Based on the standards, an employee cleans 600-800 m 2 per day. With 4 employees working in shifts, the maximum workload per month is 11,250 m2 per employee or 45,000 m2 for the entire cleaning staff. The average price of the service is 50 rubles/m2. With a workload of 50%, the company's monthly revenue will be 22,500 * 50 = 1,125,000 rubles. It is planned to reach such indicators in the fourth month of the cleaning service.

6. ORGANIZATIONAL PLAN

To implement the project, registration of an LLC is expected. Form of taxation - USN with the object of taxation "revenue" at a rate of 6%. Types of activities according to OKVED-2:

81.1 Integrated facilities maintenance activities

81.2 Cleaning and cleaning activities

43.39 - post-construction cleaning

96.01 - washing and dry cleaning of carpets and textiles.

No license is required to provide this type of service.

Registration of all necessary documents takes up to 1 month and costs about 6,000 rubles.

To achieve the planned sales volume, a staff of 6 employees is required. Cleaning service hours from 8:00 to 22:00. The cleaners work in shifts. The payroll fund is 141,000 rubles per month, including social payments of 183,300 rubles.

Table 2 - Staff of the cleaning company and payroll

Qualified staff is the main key to the success of the cleaning service. That is why it is necessary to pay special attention to the selection of personnel. The most suitable candidates are responsible, conscientious women and a man aged 25-40. Cleaners must be interchangeable. Overalls are provided for each cleaner - the average cost of one set is 2000 rubles.

If an entrepreneur plans to expand the business, then he should take into account the cost of staff training. Currently, various cleaning courses and schools have been created in Russia, which provide training and advanced training programs for cleaning service personnel. Training of 1 person will cost an average of 3000 rubles.

It is also necessary to purchase a truck that will deliver cleaners and all the necessary equipment for the provision of services. The cost of a used gazelle will be approximately 300,000 rubles.

7. FINANCIAL PLAN

The financial plan includes fixed and variable costs. To launch the project, it is necessary to calculate the amount of initial investment. To do this, you need to determine the cost of equipment and machinery.

Table 3 - Initial investment

The initial investment for opening a cleaning company is 1,578,400 rubles.

Table 4 - Costs for the purchase of equipment

Name	Amount	The cost of 1 piece, rub.	Total amount, rub.
Equipment
industrial vacuum cleaner
Scrubber dryer
Professional carpet dryer
harvest trolley
Bucket on wheels
Other cleaning equipment
Detergents (household chemicals)
Set for washing windows and office equipment
Steam cleaner
sweeper
Clothes for cleaners
Car GAZ Gazelle
Total			945200

The purchase of equipment will amount to 945,200 rubles, and the cost of equipping an office will average 65,000 rubles.

Table 5 - Monthly expenses

Thus, monthly expenses were determined in the amount of 346,348 rubles. The cost of services consists of monthly expenses and the cost of the equipment used. The average cost of cleaning 1 m 2 is 31.5 rubles. For a volume of 22,500 m 2 per month, the cost of work will be 708,750 rubles.

8. PERFORMANCE EVALUATION

The payback period of the project with an initial investment of 1,578,400 rubles is 11 months. The net monthly profit of the project upon reaching the planned sales volumes will be about 100 thousand rubles. It is assumed that the achievement of planned indicators will occur in the fourth month of the cleaning service. Return on sales in the first year of operation - 12%.

9. POSSIBLE RISKS

To assess the risk component of the project, it is necessary to analyze external and internal factors. External factors include threats related to the economic situation in the country, markets. To internal - the effectiveness of the management of the organization.

We list the main risk factors when creating a cleaning company and how to respond to threats. External risks include:

An increase in the cost of services, which entails a decrease in marginal income. It is possible to mitigate the risk by creating a margin margin on the cost price, which will compensate for the increase in costs without increasing the cost of services;

Cleaning is a professional service for cleaning various premises and maintaining cleanliness.

Even in Europe and the USA, with their established market for cleaning services (about 80% of all commercial real estate is serviced by cleaning companies), this area is developing rapidly. The Entrepreneur Top 500 Franchise List includes 17 cleaning companies, all of which are growing fast.

In Russia, only one fifth of all commercial real estate is serviced by professional cleaners. But if there are major players in the non-residential cleaning market in Russia that work with large shopping centers, business centers, government agencies, then the residential cleaning market is not consolidated. It is represented by small local companies operating within the same city, as well as individual cleaners constantly working for several clients. Therefore, the threshold for entering this market is not so high.

The purpose of this project is to create a cleaning company specializing in cleaning residential premises (apartments, houses, cottages) in a million-plus city.

Key success factors for this business:

• Low competition. Even in large cities, there are no major players in this market, it is occupied by small businesses or “private traders” with whom one can successfully compete. In cities with a population of less than 500 thousand people, it is quite possible that the market will be free.
• Demand. In any city there is a solvent audience that does not want or does not have the opportunity to clean their homes on their own. Even those who clean their own houses order additional services, such as dry cleaning of mattresses and carpets.
• High MRR(monthly recurring revenue). A person needs cleaning all the time, once every 1-2 weeks. If you provide quality services, the client will order it again and again, which, coupled with a high average check, will lead to an increase in MRR. A high MRR is not only a stable monthly income, but also the ability to predict and track the profitability of the enterprise in advance.

Amount of initial investment is 325,000 rubles*

Break even achieved for 4 months of work

Payback period is 9 months

Average monthly profit first year project implementation is 96,800 rubles.

* excluding monthly costs (FZP office and cleaners, chemicals and consumables). They can be found in the "Financial plan" section.

2. Description of the business, product or service

List of services provided:

• Regular cleaning is dry and wet cleaning of the entire room. It is necessary once every 1-2 weeks and includes dedusting and wet cleaning of all surfaces in an apartment or house.
• General cleaning is a comprehensive cleaning of the apartment, including washing windows and balconies and kitchen appliances from the inside. General cleaning is required for the premises once a month.
• Post-construction cleaning is a one-time service required after the repair of an apartment or house. It is aimed at getting rid of traces of building mixtures, glue, limescale from all surfaces in the apartment.
• Dry cleaning of upholstered furniture. Professional cleaning service for furniture (mattresses, chairs, sofas, armchairs) using a special vacuum cleaner. Produced 1-2 times a year.
• Ironing - is done at the customer's home using the company's equipment and ironing board. Payment is hourly.
• Delivery of keys to the customer. If the customer is not at home at the time of the arrival of the cleaners and the end of the cleaning, he can order the delivery of keys from him and to him for a fee.
• Separate services included in the general cleaning. For example, window cleaning. Can be ordered separately or together with regular cleaning.

Working hours - from 7:00 to 22:00. All services are provided at the client's premises.

3. Description of the market

In 2014-15, the commercial real estate cleaning market, which previously occupied more than 90% of the cleaning market, entered a stage of stagnation associated with price dumping against the backdrop of cost optimization for large companies and business centers. In turn, the residential cleaning market began to grow, due to the fact that the services of housekeepers became less accessible to the middle class. For now, this growth continues.

In million-plus cities, there are about 10% of the solvent population who are ready to order cleaning of their house or apartment. On average, there are 2.5 inhabitants per dwelling in Russia. Let's estimate the potential and actual market volume per month for different cities, provided that the client orders cleaning twice a month for 2000 rubles:

* the calculation is made taking into account the smaller share of the solvent population in cities with a population of less than 1 million people.

4. Sales and Marketing

Promoting a cleaning company is not an easy task. You will have to work with several segments of potential customers at the same time, answering their key questions.

Let's highlight these segments:

• Those who do not know about household cleaning at all. Their question is “What, can I order cleaning of my house?” They just need to describe the company in detail. There are many such people. For example, 70% of our regular customers ordered cleaning from us for the first time.
• Those who are used to cleaning themselves. “Why should I order when I can do it myself?”. If this is a principled position, there is nothing you can do, but the rest of the categories need to be conveyed the benefits of professional cleaning, tell about employee training and work standards.
• Those who want to order, but are afraid / doubt. Their question is “What if it’s unsafe/expensive/inconvenient?” Your task is to refute these assumptions. And not only in word, but also in deed. Today, in the age of the Internet, any published story that your cleaning lady stole something, or that the stated check was lower than the actual one, will kill the reputation of your business.
• Those who order from "private traders" or other companies. Study the work of these categories. Order cleaning yourself and think about what can be done better. This will set you apart, and it will form the basis of your company's positioning.

In any case, constant active marketing will nullify the profit of your enterprise. High-quality performance of the service, a high percentage of customer return - that's what needs to be achieved in the first place.

Prices for cleaning apartments (rub):

Prices for house cleaning (rub):

Prices for additional services:

	Price (unit)
	500 r. for a place
	500 r. per piece
	1000 r. for a place
	100 r. per piece
Washing a standard window	250 r. per piece
stained glass window cleaning	500 r. per piece
Washing a standard balcony	1500 r. for the balcony
Washing stained glass balcony	2500 r. for the balcony
	500 r. in an hour
Washing the oven from the inside	600 rub. per piece
Washing the refrigerator from the inside	600 rub. per piece
Washing the microwave from the inside	600 rub. per piece

The average check is 3000 rubles.

5. Production plan

Stage 1. Registration

First of all, you need to register your business.

Register IP. Select UTII as the taxation system.

In the OKVED-2 classification, select item 81.21.1 "Activities for cleaning apartments and private houses." It is included in the class "household services" and falls under UTII.

You will also need to make and register a seal and open a bank account. In total, you will spend about 4,000 rubles for registration.

Stage 2. Premises

Your activities will be related to the storage of chemicals, inventory, the constant arrival and departure of employees. Therefore, an apartment as a room would be a bad option. Rent a small inexpensive room for free use. It should have a bathroom, two rooms, good ventilation. Since the arrival of customers is not expected, repair of the premises is not required. A plus will be the availability of free parking near the office and the availability of public transport. In a million-plus city, such an office can be rented for 25,000 rubles a month.

Stage 3. Purchase of equipment, uniforms and chemicals

To get started you will need:

1. 20 cleaner sets (mop, mop, bucket, bag) - 40,000 rubles.
2. 20 sets of uniforms - 30,000 rubles.
3. Professional vacuum cleaner that can be used for post-construction cleaning - 23,000 rubles
4. Vacuum cleaner for dry cleaning of upholstered furniture - 47,000 rubles.

Monthly costs:

• Consumables (sponges, rags, gloves, caps, etc.). All this will cost about 500 rubles per cleaner
• Chemicals - about 1200 rubles per month for a cleaner

Total: 140,000 rubles of initial costs + monthly.

Stage 4. Hiring employees

First of all, you need to hire an office manager. This position does not require a person with any special competencies, he will simply supervise cleaners, accept and send them to orders. Since the company's work time is clearly more than 8 hours, most likely, you will have to take two employees in 2/2 mode. The salary of an employee is 25 thousand rubles.

Your main problem will be hiring cleaners. Cleaning residential premises implies high requirements for employees - in terms of discipline, appearance, willingness to work and improve their skills. But there is an established idea of ​​cleaning as the lot of low-skilled personnel or people looking for a part-time job. In our experience, only 1 person out of 75 who responded is suitable.

But hiring people is not enough - they still need to be trained. You can independently study GOSTs, materials on the Internet, practice with inventory in order to subsequently train employees. You can hire a technologist on a piece-rate basis who will deal with pure training. In this case, each cleaner training will cost you at least 2,000 rubles. One way or another, even recruiting a staff of 5 cleaners will take you about 2-3 months.

6. Organizational structure

The company structure is simple:

• Head - 1
• Office managers - 2
• Cleaners - 20

Naturally, you will not hire 20 cleaners right away, initially 5 people will be enough. But it is precisely with 20 employees that you get the perfect combination - a high turnover while maintaining a simple team structure. Increasing the state will lead to the need to create an additional hierarchy, and this is an extra complication for you.

Cleaners' salary - 60% of the order. Schedule: 2/2. It is obligatory to have a medical book with analyzes for employees of domestic services (for example, a beauty salon).

7. Financial plan

The financial plan is calculated from the average cleaning bill of 3,000 rubles and the norm of 18 cleanings per cleaner per month.

Costs/month of work
Registration
Purchase of vacuum cleaners
Consumables
Cleaner kit
Chemicals
FZP cleaners
FZP office
Furniture, office equipment
Office rent
Marketing
other expenses
Total expenses
Income
Accumulated Cash Flow

Costs/month of work
Registration
Purchase of vacuum cleaners
Consumables
Cleaner kit
Chemicals
FZP cleaners