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How to open an insurance company with a franchise. How to open an insurance company Selling compulsory insurance as a business

If you are on this site, then most likely you have questions about the insurance business, for example: “How to open a branch of an insurance company for auto insurance (MTPL, CASCO) and other types? How to open an insurance agency from scratch? How to open an insurance broker and work with different insurance companies? If so, congratulations! Next we will figure out how to do this.

Insurance company or insurance agency?

First you need to decide on the terminology. It is important to understand that an “insurance company” is understood as a market entity conducting its activities in concluding insurance contracts, as well as on organizing the process of payments under policies. In addition, the insurers themselves, for example, Ingosstrakh, Rosgosstrakh, RESO and others, in accordance with the law, are required to have a minimum authorized capital for carrying out activities in the amount of 120 million rubles.

Therefore, if you want to do business in auto insurance (MTPL, CASCO) and other products, then most likely you are interested not in how to open the entire insurance company itself, but in how to open a representative office, branch, office of an insurance company on the basis of an agency agreement about cooperation, that is, to organize an insurance agency or an insurance broker business.

Open an insurance agency or insurance broker yourself

1 way
How to open a business on your own? The owner of an insurance business (agency or broker) is an entrepreneur who, himself or with the involvement of staff, consults individuals and organizations, helps them choose the best insurance option and receives a commission from companies for this. In other words, this activity is essentially a form of small business that, in our experience, does not require an initial investment. So, how to open an insurance agency or broker yourself?

The simplest algorithm to open an insurance company (agency or broker):

Decide how many companies you will represent,
Choose the right companies to cooperate with,
Take a set of constituent documents,
Come to the company
Carefully and correctly fill out the candidate application form,
Pass an interview, proving your usefulness to the company,
Fill out the application for admission,
Pass checks by the security and internal control service,
Select promising products
Sign an agency agreement,
Get the necessary policies,
Establish a stable flow of clients, engage in their attraction,
Consult interested people, draw up contracts,
Organize financial flows, hand over money on time,
Receive your reward for each policy.

In practice, of course, there are many additional questions and pitfalls. In other words, unfortunately, it is not enough to just say to yourself “I want to open an insurance agency for auto insurance and other types” and sign a couple of contracts with insurers. This will not add more money to your pocket. It is important to understand that your own representative office of insurance companies (your own insurance agency) is a serious business that requires both, and the introduction of technology, etc. After all, a business can bring in a lot of money if correct approach to organizing business processes and internal organizational and financial structures.

Open an insurance company through franchising

Method 2.
We are often asked: “How to open an insurance broker for MTPL, CASCO and other types as quickly and easily as possible? How to open an insurance company with minimal investment? There is a solution!

Insurance business franchising is a type of cooperation in which the owner of a highly profitable business (franchisor) transfers information to his new partner (franchisee) about how this business works, helps organize all business processes, provides clients, and also allows him to use his brand. In other words, you get a ready-made working business and start earning money instead of wasting time, nerves and effort on “reinventing the wheel” by organizing a business yourself. If you don’t want to figure out how to organize a broker’s business yourself, but want to start earning money as soon as possible, then .

Yes, buying a business model and training costs money, but, as practice shows, in the saved time (6 months - 1 year), franchisees manage to earn more than they invested in its purchase. After all, it is known that time is money. At least this is true if the insurance business whose franchise you are buying is proven and highly profitable.

It is worth noting that, as a rule, only truly highly profitable and proven agencies and brokers provide franchisees with clients. Therefore, when choosing a franchisor, it is important to pay attention to this nuance.

If you want to open an agency or broker, fill out the form below!
Find out the conditions and cost of a ready-made insurance business with 10 years of experience:

Working on an insurance company business plan

3 way
It is no secret that many (especially beginning) entrepreneurs believe that opening an insurance company can be done according to some kind of business plan. There are a huge number of different business plans for insurance companies (insurance agencies, insurance brokers) on the Internet. Anyone who has sufficient experience in business understands how far any even almost ideal business plans are from the harsh reality of competition in the real market. There is even a saying: “Not a single business plan can withstand a collision with reality,” so offering another “fantasy” on the topic “How good it could be if it were true” in the form of a business plan for an insurance company - we are on our We will not be on the site, however, we will dwell on the main key points of the business model of any successful insurance broker or agency, so that you, dear visitor of the site, have a correct understanding.

Some advantages of the insurance business:

Additional income to the salary at the main place of work,
Start your own insurance business - from scratch and with minimal investment,
Flexible work schedule instead of a rigid schedule,
The ability to independently choose the dates and duration of vacations,
Become a leader, delegate, hire staff,
And so on…

Thus, the insurance industry opens many doors and gives many choices. For some, this is an opportunity to earn additional income. For others, this is a chance to start their business from scratch. How about you? It's up to you to decide.

Why is your own agency or broker a business with minimal investment?

No need to buy goods/equipment for trading,
No need to rent an office/pay rent,
There is no need to hire highly paid employees/specialists,
No need to purchase raw materials/technology,
No need to buy production equipment.

Do you know how many billions agents and brokers earned in 2014? Watch the video!

Do you like this business idea? Do you want to try opening an insurance company office or are you still in doubt? It is known that the best way to understand is check! And the safest thing is to check for free! You will become familiar with the specifics of this business. And you’ll even understand how to open an insurance company office!

Take our course - from professionals with 10 years experience in insurance. You will receive valuable advice and experience from professional insurance business owners with 10 years of management experience. And you will be able to complete practical tasks for maximum results.
Participation is free, no payment required!

Receipt of materials is voluntary and does not oblige you to anything. You can unsubscribe at any time.

The material was prepared based on articles and
publications of the head coach of the training center
insurance agents "Insurance Spetsnaz"
Yuzefovich Konstantin

Involves the transfer of rights to sell existing products, goods or the type of service provided to another party. Organizing a franchise business has many advantages for both parties. For the seller (franchisor) this is an opportunity to expand the business, for the buyer of the rights (franchise) it is to start their own business with minimal risks and even in the absence of experience.

Let's list the advantages of opening a franchise business:

Minimizing risks. The franchisee receives a ready-made, proven business model that has been tested and proven. When opening an independent startup, the risks increase significantly, and inexperience in the chosen field or in running a business in general can doom the new business to failure. With a franchise business, the likelihood of quickly reaching a profitable level increases significantly.
Minimization. When purchasing a franchise, the buyer also receives an already promoted brand. There is no need to create a corporate identity (logo, letterheads, etc.) or spend a lot on advertising.
Franchise support. Training, personnel selection, marketing strategy, ready-made advertising materials - all this significantly helps in starting and further running the chosen business.

The longer the business exists, the rights to which the franchise has decided to buy, the higher the chance of quickly becoming profitable and generating income. This type of business has been time-tested and shows clear results. Therefore, when choosing a franchisor, it is better to choose a company that has already proven its profitability.

Selecting an activity

Almost any business for which you decide to buy a franchise will have positive forecasts and be guaranteed to generate income over time. However, you need to choose a relevant and popular direction. also increases the number of competitors on it. This is another reason to use a franchise and get a proven competitive strategy for business development.

The provision of services is becoming an increasingly popular type of business, one of them is. The number of people applying for insurance for various reasons is constantly growing. The success of this business sector is also explained by the ability to provide a wide range of services. The most popular types of insurance include:

life insurance
health insurance
real estate insurance
CASCO services
OSAGO

The increase in demand for the listed types of insurance is associated with an increase in the number of cars. The number has also increased, the conditions for which are often more favorable if you take out, for example, life insurance. Property insurance is mandatory for some types of loans, such as mortgages.

Thus, insurance is one of the most profitable niches, foreshadowing constant demand for the company’s services, a rapid pace of development and income generation. If you open such a company on your own, you must have considerable initial capital, registration of a legal entity and to provide services, as well as at least some experience in this field, etc. When deciding to start an insurance business by purchasing a franchise, the requirements are significantly reduced.

How to open a franchise insurance company office

Thus, opening an insurance business is much more profitable if you open it. You will not need to learn from your mistakes, select a base, create an authorized capital (and this is quite an impressive amount), or understand all the nuances on your own. An existing insurance company will help with all this.

Franchisor selection

To open an office for a franchise insurance company, you need to choose a credit company that is suitable for you and agree with its manager about all the nuances of future cooperation. It is better to choose someone who has been working in this field for several years. Purchasing such a franchise will provide the greatest likelihood of a quick payback, although its cost may be higher. After all, you have to pay more for a good product.

The franchise will provide you with a ready-made client base and answer all your questions about where to start and what is needed. You will only need to pay the agreed amount for the purchase of a representative office, avoiding the need to obtain the necessary license to carry out the chosen type of activity.

It is better to choose a company that deals with several areas of insurance at once - this increases the customer base and, accordingly, income from activities.

The insurer may provide personal or property insurance. Both options are popular, and if you combine them, there will be more. In addition to the insurance itself, the company can also provide additional services related to insurance expertise.

Do not confuse the insurance company and insurance brokers. The latter, in essence, mediate between the client and the insurance company itself. Significant investments are not required to open an insurance broker; a special license is not required, however, the income of such a company is much lower. The market is full of proposals to open an insurance broker activity, so it is important to distinguish between them. Finding a franchise from a large insurance company is much more difficult than finding a franchise for opening an insurance agency (broker).

Office space

After selecting the credit company from which the franchise will be purchased, you should begin choosing premises for the provision of insurance services. It is clear that the company’s office is its “face”, so the choice should be taken seriously. It is better to choose an office in a respectable center or even a separate building with a convenient location.

Don't skimp on space. It is also important to pay attention to the modern and stylish interior. Once in your office, the client should feel that he is in a serious and business-like company. You need to win his trust and affection. You should not rent a room smaller than 200–500 square meters. Its volume also depends on the number of employees who will work in it. By saving on office space, you can significantly reduce your future income.

The selection of technology is important. must be modern and fast. The success of the future business largely depends on his work. Breakdown or insufficiency of office equipment and computers can seriously hinder the work of a company.

The advantage of a franchise business is often that the office space and its decoration are paid for by the franchisor. He also helps with the selection and payment of personnel. But it happens that the franchise itself needs to pay the staff.

Staff

Selection of highly qualified personnel is a very important point for the successful implementation of the insurance business. The franchisor often provides assistance in recruiting employees.

Any insurance company has two categories of employees:

(accountant, secretary, manager, administrator, etc.).
Insurance agents - perform the main work of the insurance company.

Insurance agents can be either experienced professionals or newbies who have committed to training. It is better, of course, that the staff have special education or at least experience in the insurance industry. The number of employees depends on the chosen breadth of services provided and the capabilities of the company. At the initial stage, a minimum number of employees is recruited, then it is optimized to meet existing needs.

Franchise of the insurance company "Rosgosstrakh"

As we have already written, the more reputable the company and the longer it has been on the market, the more profitable it will be to buy a franchise from it. These include the Rosgosstrakh company, one of the largest insurance companies in Russia. This insurance company provides a wide range of services.

She does:

transport insurance
property
life and health
trips
investments and savings
responsibility
space industry

The company has been on the market for 95 years, has a wide network of offices (over 3 thousand throughout the Russian Federation), 65 thousand insurance agents and more than 45 million clients. Many of the types of Rosgosstrakh insurance are already available online. The company’s specialists provide not only legal, but also psychological assistance to clients in the event of an insured event.

This is truly one of the most modern and reliable insurance companies in the Russian Federation. If you manage to become her agent, you can count on a reliable partner and a stable income.

List of deductibles of other insurance companies

Obtaining a franchise from the Rosgosstrakh insurance company is not easy. However, there are many other ICs worthy of attention. Here's a short list:

FinSity is a network of insurance companies with more than 30 branches. Cooperation with it will allow us to provide a full range of insurance services (personal and corporate, auto insurance, property, etc.). Starting investments – from 550 thousand rubles, payback – 4–5 months. Franchise on the Russian market - since 2013.
Franchise for the details of a developing area in insurance - credit and insurance consulting "Finance Group". The promised payback is 2–3 months.
The European Legal Service franchise is a company with more than 10 years of experience. In Russia, the franchise has been offered since 2017, the promised payback is from 5 months. Cost – from 660 thousand rubles.
The franchise of the young insurance agency “Insurance Navigator” is cheaper and more accessible. Required starting investments – 350 thousand rubles. Expected payback – from 6 months.

As you can see, the more reputable the insurance company and the longer it has been on the market, the more expensive its franchise will cost.

Thus, the franchise is huge: you minimize risks while increasing the guarantee of maximum income. Even the lack of necessary experience will not prevent you from gaining profit, since the franchisor will advise and help you find answers to all questions and help you overcome emerging difficulties. All you have to do is pay for the franchise and start working on it. Moreover, the more reputable and longer the insurance company has been in existence, the more reliable and profitable working with it can be.

Write your question in the form below

Opening an insurance company is one of the attractive options for starting your own business both for beginners and for those who are already involved in business or have been involved in it in the recent past. For experienced entrepreneurs, however, it will be much easier to pull off such a thing, because they already have experience. But, in any case, the task requires the most serious approach.

First of all, pay attention to the following point: when you study in detail the topic of insurance as a business, rely on the most recent sources, ideally no earlier than 2013. In addition, they should be focused on this segment specifically in Russia (or in your country, if you do not live in the Russian Federation).

Unlike some types of entrepreneurship, in which Western business models take root very well, here everything is from a different angle. If you start studying the theory of selling insurance using the “advanced” schemes of America, you risk being very disappointed with the result or, even worse, getting burned. It’s all about the mentality of society: there, buying insurance is considered an ordinary and almost mandatory procedure, but in our country, even in the most important areas, many people try to save money and do without them.

Profitability

Profitability of the insurance business in Russia – the indicator is very unstable. Several years ago, when this area was just becoming popular and gaining momentum, it was very profitable for many companies. A decline was observed in 2008, as in most other areas of activity, which is difficult to consider as a pattern within this particular business. The next two years saw significant growth, and in general the insurance business achieved very good results.

However, a decline was noted again in 2011, when profitability reached its lowest level in almost 3 years. Experts named the following as the main factors that led to this situation:

increasing the level of current business expenses;
reduction in investment flow.

Then in 2012 there was an increase again, and in 2013 there was a decline. Today there are many changes taking place, including at the state level, that can have a positive impact on this business as a whole. But they have not yet happened: so far insurers are just trying to achieve this.

Separately, it is worth noting the insurance business in the field of tourism. Several high-profile scandals that erupted in 2014 resulted in the bankruptcy of many companies. This happened for several reasons, but one of the main ones was cooperation with unscrupulous travel agencies, of which there are a great many today. For beginners, these events became a good lesson: you should not give guarantees for those who are not worthy of trust.

Overall this The type of business in terms of profitability remains in the average range. It cannot be said that it is extremely profitable or, conversely, unprofitable. It all depends on the approach to the matter. If you can be an excellent entrepreneur, provide for everything, always keep your finger on the pulse and develop - that means victory is yours. If you often give free rein to laziness and weakness, and do not take into account important factors, then expect mediocre results or even loss.

How to open an insurance agency? A recording from the webinar is included in the video below.

Types of insurance

Officially, there are four main types of insurance and several subtypes within each. An organization carrying out this activity may be limited only to a certain list. But for more profitable business, it is better to cover several or all areas at once.

Personal insurance. This includes medical care, tourism, accidents, pensions and other situations where people are the object.

Insurance property. Here, as the name implies, material items of property are taken as the basis, with rare exceptions. This list includes cars, housing, and cargo. This also includes construction and installation work and business interruptions. The latter is used by entrepreneurs for personal peace of mind during periods of crisis.

Insurance responsibility. This type implies financial protection in the event of a discrepancy between the promise and the result. An example would be compensation payments in a variety of industries: production of goods, environmental damage, and others.

Insurance specific and financial risks. The most distinct and less commonly used type. This includes political risks, failure to fulfill financial obligations and the like. The second option is popular in the field of lending; the only problem is that banks do not always use it legally, which can lead to problems with recalculations and even refunds.

Company registration

When you have completely decided on your budget and business plan, and have chosen the types that you will offer, you can proceed to the legal side of the issue. The first step is to register the organization.

This process occurs in a special order, which can be read about in Article 2 of the Civil Code of the Russian Federation. If you try to bypass it, you will be able to work, perhaps even for a long time. But the first check, both the largest and the simplest on the part of a thoughtful client, will bring you to clean water... And this is fraught with, at a minimum, large fines.

In the worst case, you may be held accountable using other methods. Therefore, it is better to do everything correctly once and never worry about this in the future.

Registration options:

company with additional liability.

The choice should be made based on personal reflection, after studying the rights and responsibilities of each type, if you are not already familiar with them. Specifically, this will have a minor impact on the implementation of insurance activities; in this case, legal features are taken into account. It will be easiest to register a limited liability company, so if this option suits you, choose it.

When registering, you need to consider the following nuances:

The name of the organization indicated in the documents must indicate the type of activity. This could be the word “insurance” or any derivative of it. An existing example is AlfaStrakhovanie.
At the time of registration, a director must be determined, as well as founders. It is necessary to provide the passports of these persons and their TIN.
The director and chief accountant will also be required to provide copies of work records and diplomas.
A lease agreement may be required for a future organization. If it is owned by the founder or director, then you will need documents confirming this right.
To conduct this type of activity you need to obtain a license. More details on how to do this will be discussed below.
Entry into the Unified State Register of Legal Entities.
You also need to register with Rosinfomonitoring.
You may be asked to confirm that staff are ready and trained.

Registration costs:

The registration fee, in case of opening an LLC, will be 4 thousand rubles (may change slightly over time).
Courses for specialists if you teach them yourself.
Fee for obtaining a license.

Self-registration with the collection of all documents usually takes up to 1 month. For those who find this too long, there are services of lawyers who do everything much faster and almost without the participation of the customer.

Obtaining licenses

Licensing of companies conducting insurance activities is mandatory. It must be obtained from the Insurance Supervision Department of the Ministry of Finance of the Russian Federation.

Any process of obtaining a license is, first of all, the issuance of a document after appropriate verification of suitability for conducting activities. In this case, prepare for the fact that the company will be checked on the following points:

Registration must be carried out on the territory of the Russian Federation.
The standards for the ratio of insurance premiums and the organization's own funds are strictly observed.
The maximum liability related to one individual risk does not exceed 1/10 of all personal funds of the company.
Authorized capital – from 25 thousand minimum wages. If the list includes life insurance, then the authorized capital increases to 35 thousand or more than the minimum salary. If the area of activity is only reinsurance, then the figure reaches 50 thousand.

To obtain a license:

Write statement, which must contain the full and abbreviated name of the company, legal address and exact index, type of insurance activity and communication data, for example, telephone number, fax, and so on.

Attach it to documentation:

the most complete business plan (in order to maximize the likelihood of obtaining a license, it is better to devote a lot of time to it or order it from a specialist);
a certificate from the bank confirming the payment of the authorized capital;
constituent agreement and charter of the organization;
registration certificate;
If the founders contributed any property, then a certificate of its delivery and acceptance is also required.

Attracting investors

Almost no large company in our time, especially an insurance company, operates entirely with its own funds. The reason is simple - almost no one has such amounts. Attracting investors today is cheaper than bank loans, and responsibility is often lower.

But in order for someone to take the offer to invest in a still unknown company, you need to try hard. It is ideal to hire advertising, marketing, and legal experts to help you create the perfect offer for potential investors - one in which you lose nothing, but they also gain.

First of all, you should not advertise the opportunity to invest, but first think about what exactly you can offer. On what terms will they give their money? The rate should be at least a little high compared to competitors. Otherwise, how will a new company stand out? Risks for investors, according to the drawn up agreement, should be minimal.

It may also make sense to attract people with small savings. There are a lot of them in our country. They have little money, the bank rate only causes melancholy, and they are looking for a good alternative.

Where you will receive potential investors, you should always have a detailed and, most importantly, successful business plan on hand, which they can request at any moment.

Premises and staff

The premises for the insurance company are usually rented. It can be located in any area of the city or even in an industrial zone - this is how many people try to save money. But you should think 10 times before agreeing to such an offer. Remember, the more difficult it is to get to you, the greater the chance that the client will change his mind on the way.

However There is also no need to rent an expensive office in the city center. This will be an extra expenditure of money at a time when there is none yet. Choose a decent room that meets the requirements at an average cost. This will be the most competent step.

Staff training is quite expensive. But the specialist will be yours alone, although it is infinitely impossible to keep him in the workplace. The main thing to remember if you decide to pay for training is to include it in the contract, obliging the employee to work for you for a certain time in the future.

You can also hire specialists who already have experience in their work. This is a great option - then things will go better. It is important to carefully consider the choice.

Another solution: some insurance companies use remote workers. Today this is very popular; it allows you to save on payments and rent of premises, since the staff will not need to be kept in a huge office. This approach also has its own nuances. Employees working from home on the telephone should be regularly tested for professional suitability by making experimental calls.

How to attract clients?

To attract customers to insurance companies today, conventional advertising is used less and less. The chance that someone will be interested in her is practically zero. Therefore, the cold calling method is practiced. Most companies also use home-based workers who earn interest only.

You can try other advertising methods - fortunately, there are a lot of them today. But remember the main rule: each of them must be used separately, with an impressive interval (for example, a month or two). Only then will you be able to track the results for each of them.

Insurance business prospects

As in many areas of business, in the insurance business, expert opinions vary and sometimes even diverge. In order for your company to be successful initially and in the future, you need to constantly monitor the situation, compare opinions and analyze what they are based on.

Today it is noted that:

mandatory insurance of property against various force majeure events, from fire to flood, is planned (in particular, this issue came to the forefront after the flooding of the Far East);
the rise in the price of compulsory motor liability insurance is a process that benefits insurance companies, although car owners are unhappy with it.

These are just obvious points that speak in favor of income growth in insurance. In general, it is noted that this type of entrepreneurship is becoming promising, although it moves in zigzags, with recessions and declines. Our citizens, brought up in the USSR, are not accustomed to the fact that insurance should be placed on their shoulders. But many situations teach them a different attitude, and more and more people are beginning to take this issue more seriously. In addition, a new generation is entering adulthood that thinks differently.

Problems

The following main problems are noted in this segment:

The vast majority of companies lack a significant amount of authorized capital, which creates an obstacle to insuring large objects.
The low solvency of the population and its reluctance to pay insurance premiums, which creates a low level of demand for services compared to many Western countries.
There are no good options for placing insurance premiums in the long term.
Lack of significant development assistance from the state - for example, people are not required to take out insurance in most areas of life.

However, such stumbling blocks are found in many types of entrepreneurship. You need to understand that this is a way out onto a long road of competition and struggle. The main task of the policyholder is to convince potential clients that his services are truly useful and necessary. Moreover, this is how it is. Someone doesn't believe it? Let him ask those who did not have time to apply for CASCO insurance on time and were left without a car!

Franchises

Opening an insurance business, of course, is a wonderful thing, but it is long and quite difficult, especially for those who are doing business for the first time. Therefore, before you start, add another option to your list - opening a franchise insurance company. Moreover, this variety is becoming more and more popular today.

Many large companies offer franchising. Sometimes this role is played by foreign organizations, more often by ours. The cost of this pleasure depends on the degree of fame, but in general, you can buy an insurance business franchise inexpensively - investment amounts start from 100-200 thousand rubles.

But remember, whatever you choose, the main thing is the approach. For some people, any business develops perfectly, for others, entire bought-out corporations collapse for no apparent reason. And the point here is not at all about luck, but about the right attitude towards business. If you become the best in your segment, the results will not keep you waiting.

To open an MTPL insurance company in Russia, you need knowledge of the intricacies of organizing such activities, the patience necessary to go through bureaucratic authorities, as well as capital in the amount of about 500 thousand dollars. To save money, you can take a different route - open a representative office or work as a franchise. Below we will consider where to start this type of activity, what investments will be required, and whether it is profitable to run such a business.

Prospects

The insurance business is well developed in Russia, which brings more and more profit to its owners every year. In addition, the country's legislation is on the side of domestic owners and protects them. If foreign investors are attracted, some types of activities will be prohibited.

It is worth noting that when opening such a company, you can only engage in insurance. It is prohibited to produce anything or conduct banking activities. CASCO and OSAGO deserve special attention - types of insurance that are going through the most difficult period. In the case of CASCO insurance, there is an increase in insurance claims, which leads to additional costs and reduces the payback rate. Against this background, MTPL tariffs are increasing, which makes the service more profitable for insurance companies. Another advantage is the fact that registration of compulsory motor liability insurance is mandatory.

Practice has shown that the payback of the insurance business is quite high, and with the right approach it is 2-3 years.

It will be more difficult for insurers who work only with MTPL. The disadvantages include large investments, high competition and low profitability.

What are the reasons for the low efficiency?

Drawing up an MTPL agreement is a mandatory condition for every car owner. The driver who purchased the policy can count on compensation for the losses of the injured party in the event of an accident. At the same time, compulsory insurance is valid throughout the country. If an insurer attracts a large number of customers, it will be difficult for it to maintain profitability.

When an insured event occurs, the company pays up to 400 thousand rubles, of which 240 thousand are used to compensate for damage. The remaining funds cover the damage caused to the property of the injured party. If in the event of an accident only one participant was harmed, the amount of payments is lower - 280 thousand rubles.

How to increase profitability?

Before opening an MTPL insurance company, it is worth considering options for expanding the range of services. For example, a new company may conduct examinations related to the assessment of the same cars, property or life insurance.

Popular destinations include:

Car insurance. Here we are talking about CASCO, which, despite a number of negative trends, is a promising type of business. Every driver wants to insure his vehicle against various troubles.
Health insurance. Registration of such a service allows clients to receive highly qualified service at affordable prices.
Property insurance. In this case, the policyholder protects material assets from loss or other force majeure circumstances.
Providing insurance for travelers. A person protects himself from unforeseen situations in a foreign country and avoids legal, medical or administrative costs.

In addition to the areas discussed, it is worth highlighting other types of insurance - mortgage, life, and so on. The choice is quite wide, so you can work in one or several sectors at once.

Many businessmen, when opening an OSAGO insurance company from scratch, do not create a new organization, but a representative office (branch) of a company already operating in Russia or abroad. If foreign citizens act as investors, they must adhere to Russian legislation, and disputes that arise are considered in national (Russian) courts.

To open a branch in Russia, an insurance company must have at least five years of experience in the insurance sector. If we are talking about life - more than 8. In addition, the authorized capital for foreign organizations must be from 5 billion dollars or more.

There is another option - to open an MTPL insurance company under a franchise. In this case, it is necessary to conclude an agreement with an insurer that has been operating in the market for a long time, is quite popular and has a certain reputation. The problem with a new company is that its name means nothing to people, and in conditions of fierce competition it is difficult to get its customers. To speed up the process of business payback, many work as a franchise. Depending on the organization, the cost of a franchise may vary, and the minimum costs for this option are from 150 thousand rubles.

Requirements for insurance companies

One of the main problems is the bureaucratic component. The following requirements are imposed on new insurance companies:

Availability of a license. Each insurer must obtain permission from the relevant structures before starting activities. What is needed for this? First you need to collect a package of papers and submit them to the State Tax Service. The main documents include a business plan for the development of a new organization, insurance rules, formulas for calculating tariffs and a receipt for payment of state duty. You will also need a certificate confirming the qualifications of the general director.
Charter capital. The activities of any company are impossible without a financial base, the role of which is played by the authorized capital. Its size for insurers is 20 million rubles.

How to start working?

The process of opening an MTPL insurance company takes place in several stages:

Registration. Here you need to choose the form of activity of the legal entity. It can be an LLC, OVS, CJSC or OJSC. To register, you need to fill out an application and register it with the Ministry of Finance in the approved form. A number of other papers are also submitted - copies of constituent documents (must be notarized), the decision of the participants of the legal entity to create a company, as well as confirmation from the bank about making a payment on the authorized capital.
Office search. When choosing office space, the main attention is paid to the location, area and availability of entrances to the building. The best option is to rent or buy office space in a building near the metro or in the central part of the city. Alternatively, you can find a small office in one of the business centers. To ensure comfortable work with clients, the total area of the premises should be 400-500 square meters. When opening a unit, you can save on this aspect. 100-150 square meters will be enough.
Repair, purchase of equipment and furnishing of the premises. Repair work must be carried out in one style that will be recognizable to clients. Equipment and furniture will require tables, PCs, telephones and household appliances. You cannot do without the Internet and a telephone line.
Selection of agents. The new insurance company must fully cover the needs of clients, work to improve the skills of employees, create effective management and increase the volume of concluded contracts.

The number of employees depends on the size of the company. There should be three positions on the staffing table. A senior manager oversees the work of the firm, regular managers are responsible for certain types of services, and insurance consultants work directly with clients and “sell” MTPL policies or other services.

How much money do you need to start a business?

To understand whether it is profitable or not to open an insurance company, it is worth calculating the initial costs. Fixed funds are used to form the authorized capital, rent or purchase office space, repair and purchase of furniture, as well as pay salaries. The amount of costs directly depends on the size of the company.

Below we will consider an example for a large company that has a large office, several representative offices and a staff of about 100 people:

The size of the authorized capital is 20 million rubles.
Office rent - 2-3 million rubles.
Registration - 0.5 million rubles.
Carrying out repair work - 300 thousand rubles.
Purchase of office equipment and equipment - about 1 million rubles.
Business promotion - 150 thousand rubles.
Unforeseen expenses - 400 thousand rubles.
Salary payment - 3-3.5 million rubles.

Total expenses are about 29 million in national currency and almost 500 thousand in dollars.

After calculating the costs of starting a company, it is worth calculating the profit that a new insurance company can bring. On average, a successful organization receives an income of 10-15% of the insurance premium.

To estimate profit, you need to divide the amount of income received for a certain period by the amount of receipts from one or more types of services.

For example, if a company’s monthly income is 700 thousand rubles, and the volume of revenue by type of service is 350 thousand, the profit indicator is 1.5. At this level of income (about 8 million rubles per year), the payback will be 3-4 years.

Results

Opening an insurance company is a complex task that requires serious investments and a large package of paperwork. A person who plans to work in this field must have relevant education or experience in the insurance sector. In addition, when working only with MTPL insurance, it is worth remembering about high competition and a high risk of being left without profit or even at a loss. That is why at the initial stage it may be relevant to work under a franchise, under the “cover” of an experienced and well-known company.

Opening your own insurance company is one of the most labor-intensive and expensive types of business. To open a full-fledged company, you need at least 20 million rubles, a general director with a higher specialized education and experience in the insurance industry. In addition, obtaining a license takes about a year. Opening an insurance company is associated with great risks, since the level of competition in the insurance market is very high.

Insurance Business Basics

An insurance company is one of the subjects of the insurance market that provides services for concluding insurance contracts and organizing the process of insurance payments.

The main types of services that such companies can provide:

Personal – life and health insurance, tourism, accidents.
Property insurance – cars, housing, jewelry.
Liability Insurance – compensation for discrepancies between promises and results in the production of goods.
Insurance of specific and financial risks – political risks, failure to fulfill financial obligations.

The more services a company provides, the higher its income.

What types of insurance are most profitable?

When compiling a list of basic services, it is necessary to focus on the demand for certain services. The most popular:

OSAGO services.
CASCO services.
Health insurance.
Life insurance.
Real estate insurance.

To provide OSAGO and CASCO services, you must obtain a license from the Federal Service for Financial Markets. The license cost is about 120,000 rubles.

Enterprise registration

Suppose you already have authorized capital and you are going to open your own insurance company. In this case, you will need a number of documents:

You must register as a legal entity. In this case, you can choose the following forms of ownership: OJSC, LLC.
Draw up and approve the organization’s charter, which specifies all types of services provided: types of insurance, assessment and examination in the field of insurance.
Documentary confirmation of the authorized capital.
License issued by the Ministry of Finance. To obtain a license, you must provide the following package of documents: ; insurance documents (rules developed by you, estimated tariffs, actuarial calculations); business plan ().
Documents of the General Director: copy of passport; copy of TIN(); a copy of a diploma of higher specialized education; a copy of the work book to confirm his qualifications.

5 years of general director experience. In addition, the manager's background is checked - whether there are any criminal records, reports to the police, etc.

Receipt for payment of state duty.

Within 6-12 months, the process of verifying the submitted documents and obtaining a license takes place. Then the company is entered into the Unified State Register of Insurance Organizations. Only after this you can start providing insurance services.

Selection of premises

An important factor is the choice of premises. At the initial stage, you can get by with one small room with an area of about 50 square meters. It can be located either in the center or not far from it, but not on the periphery. It is important that potential clients can reach you quickly.

Once your business begins to generate income, you can think about expanding your office network. In this case, you will need one large office with an area of about 600 sq. m. downtown. Several more small offices in different areas of the city.

Each department should be decorated in a business style. Clients must understand that they have come to a truly serious company.

If you want to save money on premises, at first you can provide insurance services by visiting the client’s home or workplace. But at the same time, you should still have a room equipped in which you will store contracts, documents and simply carry out various telephone conversations.