* Calculations use average data for Russia

A sushi market selling takeaway sushi can generate a net profit of more than 350 thousand rubles. per month. In this business plan, we will look at how to open an island-style sushi bar in a mall.

1. Summary of the project "sushi bar"

The goal of the project is to open a sushi market for the implementation of a range of catering services in a city with a population of over 1 million people. The sushi market positions itself as a fast food based on Japanese cuisine and opens in the format of an island-type pavilion. The restaurant offers takeaway and delivery orders.

Today, there is a reorientation of the catering market to the fast food segment. Even during the crisis, this direction shows a positive trend. The sushi bar project takes into account the main market trends and is considered as a promising type of business. Opening a sushi bar does not require large investments, and with the right approach, you can achieve high profits due to constant demand and high margins on products.

Thus, the main advantages of the restaurant business include: a high level of profitability and demand for catering services; relatively low level of initial investments; small retail space; simple production technology; year-round demand for products; high profitability.

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The target audience of sushi bars is quite wide. The main category of consumers is young people aged 18-30, regardless of their income level. The price segment is below average.

For the implementation of the project, a retail space of 10 sq.m is leased on the territory of the shopping center. The volume of initial investments is 775,000 rubles. The costs are directed to the purchase of equipment, advertising, the purchase of raw materials and the formation of working capital, which will cover the losses of the initial periods. The main part of the required investments falls on the purchase of equipment - 63%. Own funds will be used to implement the project.

Financial calculations cover a three-year period of project operation. In the future, expansion of production is planned. In accordance with the calculations, the initial investment will pay off after seven months of work. Net profit upon reaching the planned sales volume will be 366,000 rubles / month. It is planned to reach the planned sales volume at the end of the first year of operation of the sushi bar. Return on sales in the first year of operation will be 29%.

2. Description of the industry and company

The modern culture of catering in Russia is actively developing: there is a rapid growth in the number of establishments and the variety of offers that form the special interest of Russians in eating out. Even during the economic crisis, the population does not refuse to visit catering establishments, although they try to save on this type of expenditure. According to the results of 2015, the average cost per capita for eating out in Russia amounted to 741 rubles. per month, and their share in the total structure of monthly costs is only 3.6% on average in the country.

According to experts, the domestic catering market has growth prospects, since it is quite capacious. Compared to the markets of developed countries, the domestic market looks free - it has room to grow: both in terms of quantitative filling and in terms of consumer demand.

Figure 1. Size of the catering market in different countries, 2015

According to statistics, the average per capita cost of eating out in Russia is only 741 rubles. per month, which is 15 times less than in the United States. In other words, an American with an average income level spends 15 times more on food in public institutions than the average Russian. In the cost structure of the population of Russia, the cost of eating out is only 3.6% on average in the country, for Moscow this figure is four times higher.

Figure 2. Per capita spending on eating out, by country, 2015

The main problem of the public catering market in Russia is its high dependence on the state of the economy, as the level of income of the population adjusts the demand for the services of public catering establishments. It is believed that under favorable market conditions, about 25% of catering establishments are at risk. In a crisis situation, more than 50% fall into the risk zone.

Over the past few years, 2015 has been the least successful period for this business: a 5.5% drop in turnover, a reduction in the number of players in the market - in large cities about 30% of restaurateurs left the market, the curtailment of networkers, the rapid increase in costs of establishments. Against this background, the market decline by 3.7% in 2016 looks like an improvement in the situation.

At the end of 2016, the volume of the catering market exceeded 1,200 billion rubles. The market was supported by the active development of fast food, which has become the most profitable sector of the market. This fact is due to the fact that consumers seek to save money, not wanting to give up visiting catering establishments. This trend in consumer behavior has led to an increase in the popularity of delivery services. Statistics show that over the past three years in Russia, interest in home delivery of food has increased by 2-3%. It should be noted that at the moment the food delivery service is provided by approximately 47% of the chains. Therefore, the availability of food delivery services is a significant competitive advantage. Practice shows that the service of delivery and ordering food via the Internet allows you to increase sales by 10-15%. This niche remains underdeveloped and therefore even more promising.

Figure 3. Dynamics of the public catering market turnover in 2006 – 2016, billion rubles, %*

*data from Alfa-Bank and RBC

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Today, the catering market offers a wide range of national cuisines and concepts. The most popular segment is European cuisine - 64.1%, the top five also includes Russian, Italian, Japanese and Caucasian cuisines.

Figure 4. Russian public catering market by segments

The state of the public catering market is characterized by the following trends:

the highest demand and growth rates are in the fast food segment;

demand for home delivery of restaurant food;

reduction in the number of restaurateurs in the market;

active price dumping by restaurateurs in an attempt to attract consumers;

growing popularity of new formats of establishments: street food, gastrobars, restaurants of national cuisines, in particular - pan-azit;

increase in the share of public catering in shopping centers up to 10-15%.

Thus, today the most successful segment is fast food - the only segment that demonstrates positive dynamics in the domestic catering market. Annual growth of fast food is 5-8%. In 2016, the volume of the Russian fast food market amounted to 212 billion rubles.

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Taking into account the main trends in the catering market, the concept of a sushi bar looks like a promising direction for the restaurant business. First, Asian cuisine continues to retain the consumer. Secondly, the format of the sushi bar makes it possible to attribute the project to the fast food segment. Thirdly, the project involves the availability of takeaway and delivery services. Fourth, a sushi bar can be installed in a mall.

Table 1 summarizes the key advantages and disadvantages of a sushi bar to consider when planning a business.

Table 1. Advantages and disadvantages of opening a sushi bar

Advantages	Flaws
high business profitability (up to 60%); fast return on investment; no need for a large staff; narrowly focused, specific niche; high demand for Japanese cuisine; a relatively small amount of investment for the industry; promising fast food format; business scalability	high level of competition in the market; expensive rent of retail space; the difficulty of finding qualified personnel in Japanese cuisine; complexity in organizing a business

The given data allow us to draw a conclusion about the investment attractiveness of the restaurant business. The implementation of the sushi bar project will allow taking into account the key trends in the industry and occupying a free niche. Opening a sushi bar does not require large investments, and with the right approach, you can achieve high profits due to constant demand.

3. Description of goods and services of the sushi bar

Over the past few years, there has been an increased demand for Asian cuisine in Russia. And if earlier sushi and rolls could only be found in restaurants, today it has become a familiar meal at the fast food level - rolls are ordered even at work as a business lunch.

The business of preparing and selling sushi and rolls is quite common. However, the high competition in the industry is offset by the fact that the sale of sushi and rolls is a highly profitable business. To succeed in this area, you need to decide on the concept of the institution and correctly draw up a business plan.

This business project involves the opening of a sushi bar (sushi market), which provides public catering services and takes into account the main trends of gastronomic fashion. A sushi bar in the format of a shopping island will be located on the territory of the food court in the shopping and entertainment center. What are the benefits of a shopping island? Firstly, high traffic and concentration of the target audience. Secondly, the shopping center employs several hundred people who are also potential customers. Thirdly, shopping centers themselves often hold events to attract an audience, which will allow the owner of a sushi bar to save on advertising. Fourthly, this format does not require a large staff - 3-4 people will be enough.

The range of the sushi bar includes a wide selection of sushi and rolls, several soup and noodle options, as well as drinks. Sushi sandwiches will be the hallmark of the restaurant. The dish is a large roll for a full snack. This creates an alternative to burgers, ordinary sandwiches and fits organically into the concept of fast food. The inclusion of soups in the assortment is explained by the fact that to attract visitors to business lunches. Table 2 shows a sample sushi bar menu.

Table 2. Sushi bar menu example

Based on this, the average bill of a sushi bar is 300-400 rubles. You can also add a special business lunch offer to the menu. For example, the combo "sandwich roll + soup" worth 220 rubles. (20% discount). The offer will be valid from 12:00 to 16:00.

The assortment of the institution should be updated over time in accordance with the taste preferences of consumers. Orders will be constantly monitored to exclude unclaimed positions. When compiling the menu of a sushi bar, it is important to follow the principle of full and variable use of products in order to minimize the risk of food spoilage if a particular dish is unpopular.

The sushi bar will provide the following services:

sale of sushi, rolls, business lunches;

takeaway food;

delivery of finished products.

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This list of services is designed to cover the maximum audience and satisfy the demand of different categories of consumers. Production is carried out in-house using only natural high-quality ingredients.

Thus, the main advantages of a sushi bar are:

1) unique Japanese cuisine in a convenient format;

2) availability of delivery and takeaway services;

3) prices are lower than in a restaurant;

4) a unique offer: sushi sandwiches that replace a full portion.

4. Sushi bar sales and marketing

The target audience of sushi bars is quite wide. The main category of consumers is young people aged 18-30, regardless of their income level. Sushi bar works for a wide range of consumers. The target audience are the following categories:

mall workers coming for lunch;

active young people who prefer takeaway food;

employees of various organizations who order a business lunch with delivery;

shopping center visitors who prefer to eat on the spot;

The main market for a sushi bar is large cities, since residents of small towns may not show interest in this direction.

One of the important points when opening a sushi bar is the preparation and implementation of an effective marketing strategy, which includes: developing the name of the establishment, its logo and corporate identity; organization of an advertising campaign (promotions, promotion tools).

A bright and memorable name will allow you to distinguish the institution from the many offers on the catering market. Services for the development of the corporate identity of the institution will cost an average of 10,000 rubles. A catchy, eye-catching sign, including its installation, will cost about 20,000 rubles.

To promote a sushi bar, you can use various marketing tools: promotional videos in the cinema; promotion in the network; sponsorship participation in mass cultural projects; installation of billboards and signs; distribution of business cards, flyers or booklets with menus; event marketing; advertising in the media; radio advertising; participation in food exhibitions and fairs; loyalty programs, promotions and so on.

In this case, advertising on social networks targeted at young people will be effective. Within the framework of social networks, you can hold a “happy repost” campaign, a “competition contest”, etc. This tool is aimed at attracting an additional audience. You can also provide for a "happy hour" promotion - the time during which the institution offers discounts, a special menu, etc. The use of this promotional tool should be subject to the following recommendations:

planning an action for weekdays;

increasing the price of the most popular menu items to cover the difference in costs;

a short and understandable slogan for the action;

one group of drinks or food participating in the promotion;

tracking stock performance.

The use of one or another tool depends on the target audience of the institution and the budget of the project. This project involves the use of the following promotion tools:

Creation of a unique style, name, branding - 12,000 rubles;

Creation and active promotion of a profile in social networks VKontakte and Instagram. 10,000 rubles should be allocated to promote the profile in social networks;

A repost contest designed to spread advertising information among potential consumers. The winner is given a free set of rolls or a sandwich roll;

Carrying out the action in the first 2 months of work - free delivery with a delivery amount of 500 rubles.

Print ads - handing out flyers with a 25% discount coupon. The costs will amount to 15,000 rubles, including the creation of an advertising flyer layout, printing of advertising material and the promoter's salary. It is also planned to distribute booklets with menus.

However, the best advertisement for a catering establishment is a quality product and service. If the consumer appreciates the food and service, he will want to return to this establishment again and recommend it to his friends. You can see new business ideas and marketing moves for sushi bars.

Table 3. Sushi bar advertising budget

Event	Description	Costs, rub.
Styling, branding, logo development	To become recognizable in the market, you must have a corporate identity. Costs include naming, logo development, design concept, branded packaging development
Repost contest	The winner is chosen randomly and receives a prize equivalent to 250 rubles. Expenses include the cost of the prize and payment for promoting the contest on social media.
Free shipping	In the first 2 months of work, the promotion "free delivery for orders over 500 rubles."
	Flyers with a 25% discount coupon. The costs include the cost of advertising material and salaries to promoters.
Total:

An active marketing strategy allows you to accelerate the process of return on investment in the opening of a sushi bar and ensures the required level of sales.

The traffic of the shopping center averages 7,500 people a day. Of these, about 10% or 750 people visit the food court site and order lunch. In total, there are 6 catering outlets on the food court site, including a sushi bar. Suppose that only 10% (minimum) of the total number of visitors, and this is 75 people, will order in our bar. With an average check of 300 rubles / person. The daily revenue of the sushi bar will be 22,500 rubles, per month - 675,000 rubles.

The shopping center receives about 6 million visitors a year - all of them are potential customers of the sushi bar. The traffic of the shopping center averages 15,000 people a day. Of these, approximately 12% visit the food court - this is 1800 people. The revenue calculation is based on pessimistic forecasts: suppose that 5% of the number of food court visitors decide to order at a sushi bar. Those. the daily influx of visitors will be about 85 people. With an average check of 400 rubles, the monthly revenue of a sushi bar will be: 400*85*30= 1,020,000 (roubles).

5. Sushi bar production plan

The opening of a Chinese restaurant involves the following activities:

1) Choice of location and interior concept. For any catering establishment, the right location plays an important role. For a sushi bar, the choice of location is based on two criteria: first, it must be a place with high pedestrian traffic; secondly, the presence of competitors nearby should be taken into account - since the sushi bar is a specific format, it is not allowed to be adjacent to analogues. The ideal option is to be located in a shopping and entertainment center - this will cover various categories of the target audience and increase sales due to the high traffic of visitors to the center.

Opening a sushi bar does not require a large area - 8-12 square meters will be enough. m, which will house the "island", equipped with all necessary equipment and an area with several bar stools for visitors.

To implement the sushi bar project, it is planned to rent retail space on the territory of the shopping and entertainment center. The sales area is 10 sq. m., rental price - 15,000 rubles / month. The outlet is an island-style RMU kiosk. This format allows you to attract more visitors. The kiosk is decorated in bright colors and has a seating area with bar stools where visitors can sit down.

There are turnkey sushi bar offers on the market, the cost of which varies between 300-500 thousand rubles, depending on various parameters. The package includes an island market, equipment, logo design, etc.

Consider how much it costs to open a sushi market from scratch.

The island pavilion for a sushi bar can be presented in various modifications. The standard format of a shopping island with an area of ​​2.3 * 1.7 m will cost about 100 thousand rubles. Taking into account the delivery and installation of equipment, the cost will be 115 thousand rubles. For this project, it is planned to purchase an island pavilion with an area of ​​at least 8 sq.m. The approximate cost of such an island will be about 200 thousand rubles. In order to save money, you can consider purchasing a used pavilion. In this case, it will cost, on average, 130 thousand rubles. In addition, you will have to spend money on its design and furniture content. - 40 thousand rubles. Thus, the cost of equipping the retail space will amount to 170-240 thousand rubles. This project involves the purchase of new equipment, so the budget includes the amount of 240 thousand rubles.

In addition to the trading island, it is necessary to pay attention to the very organization of work on it. The trading area in this case is limited, so it is required to use it effectively. Figure 5 shows an approximate layout of an island for a sushi bar.

Figure 5. An example of the layout of an island-type sushi bar (Source: PizzaGroup.ru)

It is also necessary to bring the trading premises in line with the standards set by the SES: separate sinks for dishes and hands, the presence of an exhaust hood, fire protection, etc. Additional costs for this may amount to about 8 thousand rubles.

2) Format of service and recruitment. At the initial stage, 2 sellers will be required, who will work in shifts. In the future, the possibility of expanding staff to serve visitors is being considered. The seller accepts the order, transfers it to the chef, accepts payment, forms an order for delivery.

The main staff are sushi chefs who are directly involved in the preparation of dishes. It is planned to hire 4 employees who will work in shifts - 2 sushi attendants per shift. It is assumed that one sushi chef will prepare local orders, and the second - orders for delivery. Order preparation time should be no more than 15 minutes.

Orders are prepared on the spot, but there are also ready-made meals that are displayed in a refrigerated display case. Those who do not want to wait for the order to be prepared can purchase ready-made sushi and rolls. However, practice shows that buyers prefer freshly prepared rolls.

To fulfill delivery orders, it is planned to hire two drivers working in shifts and having a personal car.

To supply the necessary ingredients, cooperation with a third party is envisaged. Meals are served in disposable dishes with a company logo.

Requirements for the staff of a public institution:

all employees must have sanitary books with appropriate marks;

all employees must be instructed before being admitted to the workplace, study the safety instructions for operating the equipment.

3) Equipment. Equipment for a sushi bar is selected based on its range. The entire list of necessary equipment is presented in Table 4. In accordance with it, the cost of equipment will be about 250,000 rubles.

Table 4. List of equipment for a sushi bar

	Name	price, rub.
	rice cooker
	fryer
	Refrigerator
	Tabletop induction cooker
	Sushi cases (refrigerating showcase)
	Refrigerated table
	Fridge
	Thermos for infusing rice and sushi
	Microwave
	Electronic balance
	Washers for hands and dishes
	Kitchen utensils and more
	Cash machine

4) Drawing up a menu. The planned assortment is given in paragraph 3 of the business plan. Periodically, it is recommended to add new dishes to the menu or make special offers - this will allow you to keep the accumulated customer base. It is important to provide that for each dish a technological map is drawn up indicating the consumption of products per serving and the volume of this serving. This information is necessary to obtain permission from the SES, as well as to calculate the need for raw materials.

5) Organization of supply. Before opening a sushi bar, it is necessary to decide on suppliers and establish channels for supplying raw materials. The main requirement for suppliers is the delivery of high-quality and fresh products on time according to the agreed schedule. It is important that all ingredients used meet the requirements of GOSTs.

supplier of fish and seafood;

supplier of rice and other specific ingredients for rolls (nori, wasabi, soy sauce, ginger);

supplier of fresh vegetables;

tea/coffee/beverage vendors.

For certain categories of supplies that provide the main menu, it is recommended to conclude exclusive agreements with one proven and reliable supplier. But many wholesalers have ready-made supply sets in stock and are able to fully supply your point of sale with the necessary products.

Before you decide on suppliers, conduct a thorough analysis of the proposals. When purchasing a batch of products for the first time, break the order into smaller batches to order several of each type of product from different suppliers. This will allow you to compare the quality and choose the most economically and qualitatively acceptable option.

It should be noted that when signing partnership agreements, you can count on additional bonuses for the company - for example, beverage suppliers usually provide the establishment with branded utensils and inventory.

When negotiating cooperation with suppliers, you must familiarize yourself with all the conditions specified in the contract. As a rule, the transport costs for the supply of ingredients are borne by your production. To reduce this cost item, you need to choose suppliers that are closer to your establishment.

The required amount of raw materials is determined based on the menu, the technological map of the preparation of products and the expected sales volume. It is important that the recipes of the dishes comply with GOSTs or separately adopted specifications.

6. Organizational plan of the sushi bar

The initial stage of opening a sushi bar is registering a business with government agencies and obtaining permits for a catering establishment.

To conduct commercial activities, an LLC is registered with a simplified taxation system (“income minus expenses” at a rate of 15%).

Type of activity according to OKVED-2:

56.10.1 - Operation of restaurants and cafes with a full restaurant service, cafeterias, fast food restaurants and self-service restaurants.

When opening a catering establishment, it may be difficult to obtain permits. To open a sushi bar, you will need to collect the following list of documents:

sanitary and epidemiological conclusion issued by Rospotrebnadzor;

assortment list approved in SEN;

permission of the state fire supervision;

the conclusion of the tax inspectorate on the registration of cash registers;

permission from the ATC for the safety of material assets.

After receiving all permits, you must obtain permission to open a catering establishment from the city authorities.

The schedule of the sushi bar coincides with the opening hours of the shopping center - from 10:00 to 22:00. Based on this, the staffing table is formed. Since the institution is open 7 days a week, it is necessary to organize a shift work schedule for all staff of the institution.

Sellers-cashiers interact with buyers, form received orders and accept payments. Sushi specialists are responsible for preparing meals, cleanliness in the kitchen, storing food, controlling food costs, and preparing food. The coordinator processes orders for delivery, is responsible for the supply of raw materials, and works with suppliers. The administrator organizes the workflow, hires and manages personnel, is responsible for marketing policy, monitors the ratio of profit and loss, and controls the work of personnel. All administrative functions are assigned to the entrepreneur. He will also do accounting. Drivers-couriers carry out timely delivery of orders to the address.

Basic requirements for staff: availability of a medical book, diligence, experience as a sushi chef (for sushi chefs), responsibility, courtesy, communication skills.

All employees receive a fixed salary. The total wage fund is 288,600 rubles. It is also planned to reward employees upon reaching the planned sales volume.

Table 5. Staffing and payroll

№	Job title	Salary, rub.	Quantity, pers.
Administrative
	Administrator
Industrial
	Sushi driver (shift schedule)
	Coordinator (remote work)
Trade
	Sales clerk (shift schedule)
Auxiliary
	Delivery driver (shift schedule)
Social Security contributions:
Total with deductions:

7. Sushi bar financial plan

The financial plan takes into account all the income and expenses of the sushi bar, the planning horizon is 3 years. It is planned that after this time it will be necessary to expand the business, open new outlets.

To start the project, it is necessary to calculate the amount of initial investments. To do this, you need to determine the costs for the purchase of equipment, the initial purchase of raw materials and the formation of working capital, which will cover the losses of the initial periods.

The initial investment for opening a sushi market is 775,000 rubles. The main part of the required investment is for the purchase of equipment - 63%, for initial stocks and working capital - 25%, for advertising - 6%, and for the rest - 6%. The project is financed by equity. The main items of investment costs are shown in Table 6.

Table 6. Investment costs

Variable costs consist of the costs of the ingredients used in the preparation of dishes, as well as the payment for the capacities consumed in the production process (water, gas, electricity, sewerage). The cost of 1 roll averages 10 rubles, and its selling price is 30-40 rubles. To simplify financial calculations, the amount of variable costs is calculated based on the sum of the average bill and a fixed trade margin of 350%.

Fixed expenses consist of rent, utilities, payroll, advertising, taxes, and depreciation. The amount of depreciation is determined by the straight-line method, based on the useful life of fixed assets in 5 years. Fixed costs also include tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the amount of revenue.

Table 7. Fixed costs

Thus, fixed monthly expenses were determined in the amount of 334,000 rubles.

8. Performance evaluation

The investment attractiveness of this project can be judged on the basis of simple and integral performance indicators. The change in the value of money over time is accounted for using the discounted cash flow method.

The payback period of the project with an initial investment of 775,000 rubles is 7 months. The net monthly profit of the project upon reaching the planned sales volumes will be 366,000 rubles. It is planned to reach the planned sales volume at the end of the first year of operation of the sushi bar.

The annual volume of net profit for the first year of operation will be more than 2.5 million rubles. Return on sales in the first year of operation will be 29%. The return on investment is 39.9%, and the internal rate of return exceeds the discount rate and is equal to 21.3%. The net present value is positive and amounts to 1,531,129 rubles, and the yield index is greater than 1, which indicates the investment attractiveness of the project.

9. Possible risks

To assess the risk component of the project, it is necessary to analyze external and internal factors. External factors include threats related to the economic situation in the country, markets. To internal - the effectiveness of the management of the organization.

The specifics of the institution determines the following external risks:

poor choice of location for a sushi bar. Even the location of the point in the shopping center does not exclude location errors. Visit traffic may be overestimated or the competitive environment underestimated. Therefore, it is necessary to carefully approach the analysis of the outlet and take into account various factors;

increase in prices for raw materials, unscrupulous suppliers, low-quality raw materials. In the first case, there is a risk of increasing costs and, as a result, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats with a competent choice of suppliers and the inclusion in the contract of all necessary conditions that provide for the liability of the supplier in case of their violation;

competitor reaction. Since the catering market is quite saturated and the competition is high, the behavior of competitors can have a strong influence. To minimize it, it is necessary to form your own client base, constantly monitor the market, have a customer loyalty program, create competitive advantages and unique offers;

Refusal to provide rental premises or increase the cost of rent. To reduce this risk, it is necessary to conclude a long-term lease and carefully choose the landlord.

falling effective demand. This risk can be mitigated by developing effective loyalty programs that include discounts, happy hours, etc.;

Internal risks include:

problems with personnel, which means low qualification, staff turnover, lack of motivation of employees. This may lead to a decrease in sales efficiency, a reduction in revenue, and the formation of a negative image of the institution. The easiest way to mitigate this risk is at the recruitment stage, by hiring employees who meet all the requirements. It is also necessary to provide for a system of bonuses for personnel;

equipment failure and production downtime. To mitigate the risk will allow regular maintenance of equipment in order to maintain its performance;

food spoilage due to low demand, breakdown of storage equipment, improper storage, planning errors. For the restaurant business, this risk is highly probable. Food surpluses can arise for two reasons: firstly, due to the low level of sales and the unpopularity of certain dishes; and secondly, due to errors in sales forecasting. It is possible to reduce this risk through competent planning and forecasting, reviewing the assortment, and excluding unprofitable dishes from the menu. Food storage errors, breakdown of refrigeration equipment can lead to food spoilage. It is possible to avoid this threat by training personnel and monitoring their work, as well as regular maintenance of equipment;

a decrease in the institution's reputation among the target audience due to errors in management or a decrease in the quality of services. It is possible to mitigate the risk with constant monitoring of product quality, receiving feedback from the institution's customers and taking corrective measures.

Summarized data on the analysis of the risk component of the project are shown in Table 8. Thanks to the quantitative risk assessment, it is possible to establish what managers should focus on and what measures should be taken to minimize losses.

Table 8. Quantitative risk analysis

Name of risk (risk groups)	Probability of occurrence (0-1)	The significance of the risk for the activities of the enterprise (0-10 points)	Risk assessment (item 2*item 3)
Unfavorable location
Increase in raw material prices
Reaction of competitors
Problems with rent
The fall in effective demand
Staff problems
Technological risks
Food spoilage
Decreased reputation

According to the above calculations, the most serious risks are the risk of reaction from competitors, damage to products and loss of reputation. In the first direction, special attention should be paid to the formation of competitive advantages, especially pricing policy, marketing strategy, as well as the creation of a flexible system for working with clients. In the second direction, it is necessary to organize competent planning of sales and the volume of purchases, establish liability, and also control the consumption of products. In order to avoid the risk of reputation loss, it is necessary to carefully select personnel, conduct their training, monitor the opinions of customers and provide for a system of bonuses for employees.

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Sushi bars appeared in our country about two decades ago and have not lost their positions since then. Their popularity is stable and does not decline. Now, according to analysts, sushi and rolls are so widespread that they are served in half of the catering establishments. There are also many specialized institutions, especially in large cities. But still, the competition is not so high as to refuse this business. There are still unoccupied niches where sushi bars could successfully operate. How to open a sushi bar? It is necessary to find a suitable place and premises that meet the needs, go through the process of registering a business and obtaining all necessary permits, purchase equipment, find staff, develop a menu and start purchasing ingredients.

Where to open a sushi bar

There are many options. You can open in one of the central expensive areas, among boutiques and expensive restaurants. Then your establishment should look accordingly, the level of service, menu, product prices - everything will be at the highest level. The cost of renting in such places is rather high, but your prices will be quite high.

You can open a small democratic sushi bar with reasonable prices in the area of ​​​​a cluster of offices, in a shopping or entertainment center, in places of mass location of other food outlets, provided that there is no such establishment there. The rental price will be lower, and you will have the opportunity to make high profits due to high attendance.

Sushi bars are opened both in residential areas and in small towns. It's also cost-effective. Japanese cuisine is popular and there are sure to be those who want to spend time in your establishment. In this case, the prices for your dishes should not be too high, this will scare away customers.

The size of the premises can start from 30 sq.m (this is only the hall for visitors) for a small sushi bar and go up to 300 sq.m and above. for a large establishment.

There are certain regulatory requirements for the premises of sushi bars, which are listed in the following documents:

• Sanitary and epidemiological requirements - resolutions of the Chief State Sanitary Doctor of the Russian Federation dated 07.09.2001 No. 23 and dated 08.11.2001 No. 31 "On the Enactment of Sanitary Rules".
• Fire safety requirements - Federal Law of December 21, 1994 No. 69-FZ “On Fire Safety”, Code of Practice “Fire Protection Systems. Evacuation routes and exits” and others.

Legal registration and obtaining permits

You can register a business. It is easier to open an individual entrepreneur, maintaining business documentation during its operation is also not as difficult as for an LLC.

The activity codes that you will need to select when registering with the tax authorities are as follows:

• 55.30 "Activities of restaurants and cafes" - the main activity.
• 55.4 "Activities of bars" - an additional type of activity.
• 55.52 "Supply of catering products" - an additional activity.

The choice of taxation system depends on the size of the hall for visitors and the types of planned activities. A simpler taxation system - (UTII) is possible for a hall with an area of ​​\u200b\u200bno more than 150 sq.m. (Clause 2, Article 346.26 of the Tax Code of the Russian Federation).

If the area of ​​the service hall exceeds this figure, then you will pay at a rate of 15% of net profit (clause 2, article 346.20 of the Tax Code of the Russian Federation).

If, in addition to serving customers in an institution, you plan to deliver Japanese dishes, then you will have to keep separate records and use two taxation systems. UTII will be used for the catering system in a sushi bar, USN - for the delivery system.

You will need to draw up and coordinate with Rospotrebnadzor a wide list of documents provided for catering establishments. The list of documents can be found in the following regulations:

• Federal Law of March 30, 1999 No. 52-FZ "On the sanitary and epidemiological well-being of the population."
• Decree of the Government of the Russian Federation of August 15, 1997 No. 1036 “On Approval of the Rules for the Provision of Catering Services”.
• Decrees of the Chief State Sanitary Doctor of the Russian Federation dated 07.09.2001 No. 23 and dated 08.11.2001 No. 31 "On the Enactment of Sanitary Rules".

In addition, you will need to ensure that all of your employees receive medical records.

If your menu contains alcoholic products, then you will need to obtain an appropriate license, in accordance with the norms of the Federal Law of November 22, 1995 No. 171-FZ “On state regulation of the production and circulation of ethyl alcohol, alcoholic and alcohol-containing products and on limiting the consumption (drinking) of alcoholic products”.

Necessary sushi bar equipment

The choice of equipment depends on the format of your institution. But there is a certain set of components that no sushi bar can do without. It includes:

• A set of specialized utensils for cooking rice.
• Sushi-case is a convenient glass showcase-refrigerator with a given temperature and humidity, where finished products can be stored.
• Machine for making sushi and rolls.
• Thermoses, inside which cooked rice for sushi can be stored for several hours.
• Refrigerators for seafood and other ingredients.
• Other cooking equipment.
• Dishes.

If your establishment will have only cold dishes (sushi, rolls, sashimi, etc.), then this equipment for cooking will be enough.

If your menu also includes hot dishes, then you will need additional equipment and, accordingly, additional staff.

According to businessmen working in this field, in an average sushi bar, approximately 60% of orders are for cold dishes and only 10% for hot ones. The remaining 30% comes from orders from the bar.

Facility staff

Previously, when Japanese cuisine was just beginning to spread in our country, specialists were ordered from Japan. Their work was not cheap. Now, after the opening of a large number of courses and the wide popularity of sushi, rolls and other Japanese dishes, finding a sushi chef is not at all difficult.

A Japanese restaurant needs a large staff, including a chef, several sushi chefs, a hot dish cook, kitchen workers, and waiters. In addition, a sushi bar, like any catering company, will need: an accountant, a cashier and a manager for purchasing products and other goods.

The minimum staff for a small sushi bar specializing in cold dishes includes:

• Sushi cooks and other dishes.
• Kitchen worker.
• Two waiters.

In this case, the functions of an accountant and a buyer are performed by the owner of the establishment himself, and the functions of cashiers are performed by waiters.

Sushi bar business plan

A pre-written business plan should include all planned expenses and income for your business, including renting a room, paying employees, purchasing ingredients, expenses for repairs and equipment, etc.

All this directly depends on the concept of your bar, which must be carefully developed. Your establishment can be positioned as traditionally Japanese, then you will need to decorate the interior accordingly, hire waiters of oriental appearance, take care of musical accompaniment and accessories. If you declare yourself as an institution of high-quality and fast service for businessmen, then your interior should be European and modern, and the emphasis should be on a wide range and short waiting times for ready meals.

The financial attractiveness of this business lies in the high markups on ready meals. If the cost of the simplest sushi or roll is in the range of 4-7 rubles, then their final price can be 30-50.

Consider the cost of opening a sushi bar with a total area of ​​150 sq.m., of which the hall for visitors - 100 sq.m., can accommodate 30 seats. It is planned to prepare both cold and hot dishes.

• The cost of renting the premises is 200,000 rubles per month.
• The cost of repairing and decorating the hall is 1,000,000.
• Expenses for the purchase of furniture and utensils for the trading floor, bar and kitchen - 2,500,000.
• The cost of purchasing equipment - 200,000.
• Purchase of products for the first time - 500,000.
• The salary of the staff for the first month of work is 300,000.
• Other expenses (paperwork and permits, transportation costs, utility bills, etc.) - 300,000 rubles.
• Total - 4,000,000 rubles will be required to open an average sushi bar.

The profit of such an institution can be 250,000 - 300,000 rubles per month and it will pay off in about 1-1.5 years.

There may be other answers to the question: how much does it cost to open a sushi bar. If you want to open a small establishment, about 30 square meters in size, where only cold dishes and non-alcoholic drinks will be served, you can significantly reduce the initial costs. It is likely that you will get by with half the amount mentioned.

If you have a delivery system, your costs, on the contrary, will increase. You will need a staff of couriers and transport for them. Most often, delivery is carried out by young people on scooters. But car options are also possible. You do not have to purchase transport yourself, you can hire couriers with your own means of delivery. In this case, it should be possible to apply elements of your corporate identity and advertising on a scooter or car. In addition to couriers, you will need an operator and additional cooks.

Alexander Kaptsov

Reading time: 8 minutes

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According to experts, bars or shops offering sushi are the most cost-effective destination. They are distinguished by a wide range, the main dishes are simply and quickly prepared, expensive equipment is not required. All the nuances of opening a sushi shop with home delivery, what documents are needed, where is it better to open a sushi bar and what is needed for this. Assistance in drawing up a business plan and much more on the site

Opening a sushi bar: where to start?

Any business activity begins with a business plan, where each key point is described in detail and costs are calculated. It includes the development of the concept of the institution and the analysis of the market for similar bars in the city. Followed by:

• Preparation of the necessary documentation for opening a point.
• Recruitment of staff and purchase of equipment.
• Preparing the selected premises and conducting an advertising campaign.

After the above steps, you can start working.

Let's take a closer look at the legal side of the issue and the list of required documentation:

• You need to register with the tax authorities and get the status of a limited liability company (if alcohol is supposed to be sold) or an individual entrepreneur, and choose the taxation option. This may be a form of single tax or a simplified system. A mixed form of taxation is stopped if it is assumed that there is a hall and home delivery of orders.
• The sale of alcoholic beverages and tobacco products will require special licenses.
• Rospotrebnadzor, the Sanitary and Epidemiological Service and the Fire Supervision Authority conduct an inspection in the selected premises for its compliance with all necessary standards. If everything is in order, the relevant documents are issued.
• One of the important conditions for opening a sushi bar is availability of health books at employees.
• You can't do without a sanitary journal either. . It will mark all the activities carried out in the room - checks, disinfection, and so on.
• It is necessary to conclude a number of agreements with organizations that will take on the functions for the removal of garbage, organic waste, will be engaged in the disposal of solid household waste and will provide utilities.
• Agreements concluded with suppliers refer to a separate item.
• Contract for the lease of premises also included in the package.

Legal subtleties are the most difficult for many. This is where an experienced lawyer can help. The service is of course paid, but the result is error-free and fast. It is more likely that the opening will take place on the exact date scheduled.

What do you need to open a sushi shop with delivery?

Although a sushi shop is a less expensive option at the start than a sushi bar, nevertheless, even this option requires a careful approach to all details. Let's consider each item in more detail:

Menu development

What is sushi and rolls? These are variations of rice, shrimp, any kind of fish and vegetables. For variety, you need snacks, Japanese salads and other dishes from traditional oriental cuisine. When developing a menu, you need to focus on the target audience. Japanese food lovers can be divided into two categories:

1. The first includes people who want to eat hearty and tasty, and most importantly quickly. They have little interest in oriental identity and view sushi as a fast food. Therefore, specially designed rolls like "Philadelphia" or "California" are suitable for them. This category of buyers includes managers, employees of offices, shops, taxi drivers. They place orders for delivery at lunchtime or come to the store themselves to buy takeaway food. The menu must include "sets" - sets of sushi and rolls.
2. The second category can be called "Easterners". They understand not only Japanese cuisine, but everything related to Japan. T some will become regular customers only if the store inspires confidence in them. In addition to the variety of sushi names, the assortment of the store should contain goods involved in the preparation of sushi and attributes for eating them.

Staff

The success of a sushi shop will largely depend on top-notch products and the skill of the chef. It is he who plays an important role in the selection of products, cooking and updating the menu. He must have at least one assistant - a sushi chef.

In addition, the staff of the store, as a rule, consists of the following employees:

• administrator, which takes orders for delivery and sells dishes in the store.
• kitchen worker. He is in charge of auxiliary work in the kitchen.
• Waiter if there are several tables in the room.
• Cleaning lady, accountant and courier deliverer.

This is the minimum required at first. Of course, a lot depends on the number of clients.

Equipment

A sushi shop needs a special approach when choosing equipment. Here it is important to take into account the specifics of cooking. The list of equipment consists of the following items:

• A rice cooker that allows you to cook real Japanese dishes.
• Plates if the menu includes soups and desserts.
• Refrigerator and freezer for ready meals and semi-finished products.
• Cutting boards (for each type of fish you need a separate one).
• professional knives.
• Roll wrapping machine.
• Special thermoses. They are indispensable for deliveries.
• dishwasher.
• Shop furniture.

There is nothing out of the ordinary on the list. Particularly expensive equipment can be rented.

Premises for rent

Renting a room is the best solution. For a store selling sushi, a room with a small area is suitable - 40-60 square meters is enough to accommodate a kitchen, a trading floor with several tables for those who want to taste dishes and a utility room. It is imperative to choose a room located on the ground floor of the building, and take into account compliance with certain conditions (ceiling height, ventilation, and so on). The place should be noticeable, because you can make a profit not only through delivery, but also from visitors. Therefore, a business part of the city or a residential area is suitable (a market analysis will help determine here), preferably away from similar points.

Advertising and marketing

What determines the profitability of the enterprise, all entrepreneurs know - from advertising and marketing. The more people learn about the sushi shop, the more successful it will be. First you need to develop your logo, get high-quality photos of dishes, make business cards, flyers, and so on. A bright, noticeable sign will also serve as an advertisement. Other advertising methods include:

• Handing out flyers on the street. They can be spread across offices and sleeping areas.
• Website development and promotion.
• Advertising in print media.

Building a customer base is an important aspect. This will allow you to directly notify customers about the new menu, discounts and other innovations. You can not neglect the development of a system of discounts for regular customers. People like to save on any purchase.

Transport

The profit of the store directly depends on the quality delivery of sushi, focused more on the fact that the client orders food at home or in the office. It is better to buy a car equipped with a refrigerator or take care of a mobile refrigerator. For hot meals, you need a thermos. At first, it is unprofitable to buy a car - you will get too high expenses at the start. Connoisseurs recommend hiring a courier with a personal car. By the way, transport, designed in an appropriate way, can be an excellent mobile advertisement.

Purchase of disposable tableware

In sushi, everything must be perfect - products, preparation and dishes in which sushi is laid out. That is why the purchase of high-quality disposable tableware is not the last aspect in organizing the work of a point selling sushi with delivery. It is important to pay attention to the fact that the plastic is environmentally friendly, designed for cold and hot products. There are special containers for sushi.. If the client does not like the dishes, he simply will not re-order.

We draw up a business plan for a sushi store with delivery - an approximate calculation of costs and payback periods

First you need to decide on the initial costs. They are made up of costs(assuming that alcohol and cigarettes will not be sold):

• Obtaining permits (registration) - 2,000 rubles.
• Acquisition of a license for alcohol - 40,000 rubles.
• Payment for renting the premises - 30,000 rubles.
• Repair work and design of the premises - 120,000 rubles.
• The cost of purchasing equipment - 100,000 rubles.
• Advertising events - 30,000 rubles.
• Purchase of products (initial batch) - 200,000 rubles.
• Unforeseen expenses - 8,000 rubles.

This means that it will take about 530,000 rubles to open.

The monthly cost will be:

• For rent and taxes - 31,000 rubles.
• For utilities - 7,000 rubles.
• The purchase of products will take at least 100,000 rubles.
• Up to 10,000 rubles for advertising.
• The total salary expense will be - 95,400 rubles, of which: the salary of a chef - 35,000 rubles, a sushi-maker - 15,000 rubles, an administrator-seller - 15,000 rubles, a kitchen worker - 7,000 rubles, a waiter - 8,000 rubles, a cleaner - 7,000 rubles, an accountant - 9,000 rubles, a courier (plus gasoline costs) - 12,000 rubles.
• Current expenses - 10,000 rubles.

The final figure of monthly costs is 253,400 rubles.

The planned daily revenue is 12,000 rubles, which means the estimated income for the month is 360,000 rubles. After deducting monthly expenses, it will amount to 106,600 rubles. The owner's salary and loan payments should be taken away (if a loan was taken to open a store). There remains 55,200 rubles of net income. Dividing the initial expenses by the amount of net income, we get the term payback. In this case, it is equal to nine months. A fairly quick period in order to recoup the business from scratch.

The main task that a person who wants to start any business needs to solve is to choose the right direction.

We must first focus on the needs of people. For example, recently Japanese dishes, in particular sushi and rolls, have been especially popular among citizens of different countries, including Russia. Due to its high demand, their delivery business can be a great investment.

Business plan

Sushi delivery is quite a profitable business. Now we will analyze all the main aspects of this business. After reading the article, you can understand how to open a sushi delivery (home or office). By the way, this type of activity does not require significant financial costs, like, say, opening a restaurant.

In order for everything to go off without a hitch, you need a well-written business plan. Sushi delivery is not as easy as it might seem, so let's take the issue seriously. The above document will reflect the main points, namely:

• demand for a service such as sushi delivery;
• action plan and costs;
• possible delivery options;
• components of success.

Need for Japanese food

So, we make a business plan. Sushi delivery is a fairly new service on the market for such offers. Therefore, in order to properly draw up a document, you need to know how necessary it is. In our modern world, people do not always have enough time to visit a restaurant or cafe, but the desire to enjoy delicious dishes of Japanese cuisine remains. In this case, the most suitable option is the delivery of rolls to your home or office.

The monthly payment of the courier, as well as the purchase and maintenance of vehicles are the main reasons why many bars exclude such a service. Since people do not order these dishes at home all the time, such costs are inappropriate.

To satisfy the desire of exotic lovers and get additional profit, you can open home delivery. Usually restaurants and bars are happy to accept an offer to cooperate with a free courier. By the way, if you wish, you can organize the production of rolls in parallel with the delivery.

Business Options

It is important at the very initial stage of thinking through a business plan to decide on the option for carrying out your commercial activities. There may be two:

1. Delivery of Japanese dishes of our own production. Of course, this option requires significant investments, but it is also a more stable source of profit.

In this case, the emphasis should be on the freshness and quality of cooking, as well as speed. After a while, you can even open your own network within the whole region. As you understand, such an enterprise is even more profitable.

2. You will deliver from already functioning sushi bars and restaurants. This option is the most budgetary. To organize this business, you need to draw up an agreement with a sushi bar, as well as buy a portable refrigerator and a car. This business may well be a starting point if you plan to open a Japanese restaurant in the future.

Documentation base

"What do you need to do first?" - you ask. Complete all paperwork, including legal ones. The best option is to register with the tax office as an individual entrepreneur. In addition, you can not do without visiting the sanitary and epidemiological station and the fire service. All coordinate, obtain permits. Don't want to run on your own? Ask for help from special agencies: their employees will take care of all the trouble for a fee.

Expenses

You will need to do the following:

1. Rent a room (on average it will be 25 thousand rubles per month). Be sure to sign a long-term contract. When choosing a room for an office and a kitchen, take care of a good location. Even though your customers won't go inside, location still matters a lot. It is necessary that it is convenient to get from the office to any point of the city, even the most remote one. A good option - the building is located near bypass roads and highways.

2. Equip the premises in accordance with all the standards of the Ministry of Emergency Situations and SES (about ten thousand rubles).

3. Purchase all the necessary equipment, including kitchen utensils and a refrigerator (50 thousand rubles). In addition, you will need thermoses and a rice cooker. You should not save on equipment, it should serve you for a long time and faithfully. Do not forget to indicate in the business plan all the necessary equipment for the implementation of the work.

4. Buy a car (more than 100 thousand rubles). By the way, it is more expedient to hire a courier driver with personal transport.

5. Be sure to buy a small portable refrigerator (it costs about seven thousand rubles), because the fish can go rotten during delivery over long distances, especially in the heat.

6. Hire staff: cook, driver, operator. At first, if you do not have significant funds, you can independently work as an operator, as well as a courier.

On average, you will need about 250 thousand rubles to open such a business in a small city with low competitiveness, and about 650 thousand rubles for a metropolis.

Monthly costs to consider when writing a business plan

Sushi delivery is a fairly popular service, but you need to constantly spend money to maintain such a business. In particular, funds should be spent on:

• Staff salaries.
• Gasoline and car maintenance. Without serviceable transport, it is unlikely that it will be possible to provide such a service as home delivery of rolls.
• Purchase of equipment. There is nothing eternal, everything breaks, so sooner or later you will need to change this or that device or inventory.
• Payment for the rent of the premises.
• Purchase of products. You need to keep your food fresh. Therefore, it is necessary every day (maximum once every two or three days) to buy all the necessary ingredients.
• Additional expenses. Everything happens in life, so you need to prepare for everything.
• Advertising. As you understand, you cannot do without this engine of trade.

Components of success

In order for sushi delivery to be profitable, the business plan must be drawn up correctly. In addition, you need to ensure the development of your business. To do this, you need to know all the components of success. What exactly? Now we'll tell you. They must be included in the business plan.

First, it's advertising. It is very important to express yourself correctly and loudly. This can be done, for example, via the Internet. An equally good option is to send SMS. Another way is to place bright banners on the streets of the city, which will depict incredibly mouth-watering sushi and rolls, as well as delivery phone numbers. All information should be written concisely, but catchy.

For example, the number you want to call should be in bold type. Well, if it is memorable (a good combination of numbers). By the way, these numbers can be bought. So you prove the solidity of your company. In addition, this way every customer will have your number in the language, so you can get more customers, and therefore orders.

Secondly, the speed of delivery. Citizens do not like to wait, especially for a long time. If the order arrived later than the specified time, then it is unlikely that a person will contact this company again.

Product freshness. The average cost of sushi is 8 rubles per piece, so do not save on food, make sure that they are always fresh. If we are talking about delivery from restaurants and bars, then, of course, give preference to those suppliers who have already been verified.

The staff is of great importance in such a business. The courier must be neat and friendly.

Rewards. This is a very good move. To attract customers, you can arrange various promotions. For example, every tenth order is free or involves receiving a nice present, albeit a purely symbolic one (pen, keychain) for any set.

Conclusion

Here is such a business idea. Sushi is a profitable industry for business. Therefore, with successful development, the delivery of Japanese dishes pays off in full for six months already. Based on this, we conclude that you can try to invest your money in such a business.

Sushi bar (restaurant: choice of concept, legal registration, necessary permits, location, equipment, staff.

 

A sushi bar is a restaurant-type establishment that offers visitors Japanese cuisine (sushi, rolls, salads, soups, etc.).

The relevance and viability of this business is explained not only by the presence of demand, but also by the presence of free places in this area, which is confirmed by the regular appearance of new sushi bars that are not supported by a large network, but successfully survive autonomously.

Concept

The specifics of this business is the need to choose the concept of the future institution of Japanese cuisine. The establishment should have individual features that will attract the attention of visitors.

There are quite a few possible variants of the concept: some existing sushi bars successfully exploit the attributes of Japanese culture, up to the observance of traditional ceremonies, while others, on the contrary, position themselves as an establishment for business people with affordable prices.

The chosen concept should become the visiting card of the institution and its main competitive advantage.

Legal registration of business

When choosing a legal form for doing business, it is recommended to proceed from two possible options: registration as an individual entrepreneur or opening a limited liability company.

There are practically no joint-stock companies in this business, since the costs of their maintenance are much higher, you have to fulfill numerous additional obligations (disclosure of information, issue of securities, etc.). The optimal organizational and legal form is a limited liability company, since this will emphasize the seriousness of the institution (among consumers, trust in an LLC is higher than in an individual entrepreneur).

When registering an organization with the tax authorities, the following items of OKVED should be selected, taking into account the need to carry out several types of economic activity:

• 55.30 "Activity of restaurants and cafes" - the main activity;
• 55.4 "Activities of bars";
• 55.52 "Supply of catering products".

The choice of taxation system is determined by the area of ​​the visitor service hall, the types of activities carried out. If the specified area is less than 150 sq. meters, then you should apply for the application of UTII (clause 2 of article 346.26 of the Tax Code of the Russian Federation).

Otherwise, a simplified taxation system at a rate of 15 percent should be applied (clause 2, article 346.20 of the Tax Code of the Russian Federation). If, in addition to catering in the hall, it is planned to deliver Japanese cuisine to your home, then UTII should be applied in relation to catering in a sushi bar and the simplified tax system in relation to delivery activities, as well as keep separate records.

Regulatory documents

The activity of this type of business is regulated by several regulatory documents:

• 1) Federal Law of March 30, 1999 No. 52-FZ "On the sanitary and epidemiological well-being of the population";
• 2) Decree of the Government of the Russian Federation of August 15, 1997 No. 1036 “On Approval of the Rules for the Provision of Catering Services”;
• 3) Decrees of the Chief State Sanitary Doctor of the Russian Federation dated 07.09.2001 No. 23 and dated 08.11.2001 No. 31 "On the Enactment of Sanitary Rules".

The listed normative acts provide for a wide list of documents that must be drawn up and agreed with the territorial department of Rospotrebnadzor. You will also need to obtain several conclusions from the same department, issue medical books for all employees.

If there are alcoholic products in the menu, it is necessary to submit documents for obtaining the appropriate license in accordance with the norms of the Federal Law of November 22, 1995 No. 171-FZ “On state regulation of the production and circulation of ethyl alcohol, alcoholic and alcohol-containing products and on limiting the consumption (drinking) of alcoholic products” .

Location

When choosing a place to place an institution, the following main parameters should be evaluated:

• the number of potential visitors (traffic);
• the presence in the immediate vicinity of large shopping facilities, social institutions, transport hubs;
• lack of cafes and restaurants of a similar profile in the area of ​​accommodation.

interior options

There are numerous requirements for the premises of a sushi bar, which can be found in the following regulations:

• Sanitary and epidemiological requirements - resolutions of the Chief State Sanitary Doctor of the Russian Federation dated 07.09.2001 No. 23 and dated 08.11.2001 No. 31 "On the Enactment of Sanitary Rules";
• Fire safety requirements - Federal Law of December 21, 1994 No. 69-FZ “On Fire Safety”, Code of Rules “Fire Protection Systems. Evacuation routes and exits” and others.

Required Equipment

How much does it cost to open a sushi bar, excluding the cost of the premises and its organization.

The set of equipment that needs to be purchased can vary significantly depending on the specifics of the planned menu. However, the following items are required to be purchased:

1. kitchen set for cooking rice (rice cooker);
2. sushi case (special showcase for storing ready meals at a certain temperature and humidity);
3. sushi machine;
4. thermoses for storing cooked rice;
5. refrigeration equipment;
6. utensils and utensils.

The purchase of this minimum set of equipment for a small sushi bar with the ability to simultaneously serve no more than 25-30 visitors will cost the business owner 100-150 thousand rubles. Costs increase, for example, if there are hot dishes on the menu (appetizers and soups), the preparation of which will require the purchase of cooking equipment.

An opportunity to reduce costs is to cooperate with a product supplier who provides refrigeration equipment free of charge. This practice is widespread among organizations supplying fish and seafood.

Staff

The number of staff for the normal functioning of the sushi bar varies depending on its size and characteristics of the activity. With a minimum size of the establishment and a small number of seats, four employees will be enough: a professional sushi chef, two waiters and a kitchen worker. The staff will expand significantly if the bar delivers Japanese cuisine, since a large number of couriers, operators, and several chefs will be required.

In addition, more cooks will be required with a varied menu, since it will be necessary to ensure the simultaneous operation of the hot and cold shops (at least one chef in each). With the increase in the area of ​​the service hall and the number of seats, the number of waiters increases. The above calculation does not include office workers (accountant, cashier, purchasing managers, personnel officer, etc.), since usually their functions at the initial stage are performed by the business owner himself.

Commercial attractiveness of the business

The attractiveness of this type of business lies in its high profitability. By opening a small sushi bar, an entrepreneur significantly saves on equipment for preparing hot dishes (most often they are simply not on the menu), wage fund (at the initial stage, one cook is enough), and space (mostly small service rooms). The standard cost of sushi is several times lower than the price indicated on the menu.

That is why this business is commercially attractive for entrepreneurs of any level. Relatively fast payback allows you to quickly return the invested funds and make a profit. At the same time, many autonomous sushi bars subsequently successfully develop into large chains of public catering establishments.