The best landing page. Examples of selling landing page

Design development landing page the “I want it like his” principle remained in 2014, when the effectiveness of the selling page was revealed to the maximum, and companies realized that with the help of a landing page they can not only quickly sell a product/service, but also reveal themselves from a creative point of view. Modern landing pages are not only a selling structure, but also an excellent opportunity to create a WOW effect in a visitor, to admire the idea of ​​the page and its implementation.

If you don’t want to bother, you can download a prototype of the “ideal landing page” and create a page based on the rules, write a headline, an offer, advantages and benefits, insert a trust block and a call-to-action button and go to sleep with the thought that the work is done “ five." But if you want to exceed the expectations of your target audience, and let’s face it, your own expectations too, then use the landing page examples that we considered the best.

All 9 examples, collected from the Internet, we thought were cool. Simplicity, consistent with the landing page principle, convenience and consideration of the basic requirements inherent in the landing page, make examples of selling Landing pages highly converting.

Example of a selling site No. 1

The first landing that we will consider has an incredibly attractive and stylish design, but poorly thought out marketing component and copywriting. On the first screen we see a bright banner without any unique selling proposition, the emphasis is on a bright photo. When visiting a one-page website, it is initially unclear whether it is dedicated to one unique product or an entire series, which confuses the client at the initial stage.

Each person has a specific goal, why he needs a product or service. In this block we will observe dry selection criteria, but not the final need. At the same time, “from and to” indicators can confuse the client. In this case, it is better to focus on maximum characteristics. Describing a product in the style of “brevity is the sister of talent” raises a certain question about competence.

The essence of the block should be to obtain advice from a professional who knows everything about the product and is ready to give proper advice about the product depending on the client’s operating conditions.

It’s hard to imagine how the simplest landing block can be made so complex and incomprehensible. In addition, texts must be written in the style of addressing the client. Not “leave a request”, but “leave a request”.

Landing page example No. 2

Cool landing page structure, corporate design and amazing work by the marketer made this landing page our favorite. It is clear that the client took a responsible approach to the selection of videos and photos for the development studio. On the first screen we see a unique selling proposition, several needs and criteria have been completed. The most powerful and beautiful element is a video instead of a background, which reveals the essence of the training and the equipment of the gym.

Interest is sparked by the criteria.

Professional and bright photos and video materials further stir up interest in the service.

We “pressure” the visitor with a number of advantages and cover the needs, arouse “desire”.

The logical final part of the AIDA structure is the “action” block.

Example landing page no. 3

A unique image, a stylish insert with a USP, a navigation menu, a bright design of the first block and a headline in the style of an appeal in the overall combination make you want to sign up for a trial training session. A button with a call to action also contributes to this. The navigation arrow is missing, which should indicate that there is also new information below. The next block is advantages in the form of criteria. Made in the form of icons with a brief description.

An excellent solution was to place a block with a call to action with a discount offer and a time limit. Photos inspire confidence in the visitor, motivate, and are also an unusual and stylish addition to the design.

An excellent block with motivation for the first lesson. The big minus is the character of a different nationality.

An example of a landing page demonstrates the style and conciseness of the design, but, at the same time, motivates the reader to the main action due to the absence of distracting details and minimal colors.

Landing Page Example #4

A good landing page developed by our web studio, which can become a role model and inspiration for other developers and clients. The one-page website reveals the problem of the target audience (in our case, women with large breasts), and immediately solves it through a high-quality offer.

Each block is an exact hit to the pain of the target consumer. Immediately behind it is the correct and competent solution to clients’ experiences based on their discomfort.

A bonus for both the visitor and the landing page in terms of lead generation is a block of benefits and advantages, supplemented with real photographs that clearly demonstrate the result.

A great way to communicate benefits not only verbally, but also visually. Thus, all information is perceived better.

Social proof uses two powerful marketing elements. A video that once again puts pressure on the problem and talks about the benefits of properly selected underwear.

And a photo of the company director with his address to the client.

A large amount of negative white space, due to which attention is concentrated on the content, as well as a fairly simple design of the content, create the impression of a stylish and modern design. The landing page is captivating with its concept and converts visitors into clients thanks to competent marketing.

Landing page example #5

A stylish example of a landing page focused on selling a service - the design and construction of luxury private houses and cottages. The landing page was developed according to the AIDA marketing strategy - a classic that tirelessly demonstrates its effectiveness.

Each block demonstrates an integrated approach of a marketer, copywriter and designer. Powerful and motivating calls to action, original and stylistic graphic images and sales text leave the visitor no chance but to cause him to take the action that is expected of him.

The main goal of a one-page website is to form a positive impression of the company and its reputation, which becomes the main motivator for the target audience, which is wealthy consumers. This group of target audience is less interested in the issue of price, more interested in the image and capabilities of the performing company. Therefore, the landing page aims to highlight the benefits of a construction company.

In total, with the help of this selling one-page website, the consumer is provided with a solution to his problem in finding a reliable and professional contractor. The landing page fully reveals all the strengths of the company, which become a motivator for cooperation.

Example of a successful landing page No. 6

Here is an excellent example of a beautiful and functional landing page. Modern design with thematic pictures, developed in a combination of dark and light tones with bright accent inserts creates a pleasant impression of nobility.

This landing page has a distinctive feature that other developers rarely use. It reveals the issue of price as much as possible, inviting the user to independently choose the price range, having considered the options that he can afford.

This is a very convenient and practical function that visually shows the user online all the offers that are suitable for the price. Another advantage of a one-page website is its focus on all the requests of the target buyer. Using this landing page, a visitor can get advice, place an order, get an idea of ​​the cost of a kitchen set, and also receive an estimate for their order. Each opportunity comes with a call to action.

Overall, the project inspires confidence in the company. And this is the main thing that a one-page website offering services should form for a potential buyer. After all, it is based on trust in the performer that the client turns from potential to real.

Landing page example #7

We chose this landing page example because it is fundamentally different from the usual traditional one-pagers.

The site is dedicated to the milk delivery service. But it is made in a comic form and is aimed only at a small group of the target audience.

After reading the storytelling, which is where the one-page page begins, it becomes clear that it is aimed at young people who are interested in slang.

There is no selling structure or elaboration of problems here, as can be seen in the previous beautiful examples of landing pages. However, the message of the site is clear and interesting, so the landing page itself has a place.

A large amount of information content, which is presented “for fun” to make you smile, is complemented by an audio playback function, which also adds humor to the page. But, scrolling a little lower, we see a block with a call to action, typical of “classic” selling landing pages.

There is no social proof, no block of trust, no blocks of advantages and benefits. But there is a recipe for cutlets :-)

It’s difficult to say about the effectiveness of this landing page. What is obvious is that the page is interesting, with excellent design and “school” humor. And despite the fact that such projects are a rare occurrence in the field of Internet marketing, they are worthy of existence, as they will definitely find their audience.

Example of a selling site landing page No. 8

An example of another of our work that deserves attention. The landing page sells a service for selling or renting mobile stands/photo zones. With the help of this one-page page, a potential client finds all the answers to his questions.

An excellent solution for those who want to understand the service in detail. There are unique photographs for each category of service, the cost of each with the ability to immediately select the one you are interested in. For those who could not make a choice, the landing page offers an individual order service indicating personal requests, formatted as a call to action.

The benefits block focuses on the convenience of cooperation.

The block of benefits is supplemented by a block of company advantages, which together create a powerful motivation for the client to act.

An interesting design solution that combines white and dark gray with red elements to create a stylish aftertaste when viewing the landing page. Unlike other landing pages that work on the problems of the target audience, offering their solution, this project reveals all the advantages of the company’s services, and also helps the client find answers to all his questions.

Example landing page No. 9

This landing page, which was developed by our web studio, holds the visitor’s attention from the first turn of the screen and motivates him to action. A landing page dedicated to selling design and construction services opens up a ton of opportunities for the client. This is confirmed by the feedback form, which allows you to immediately order an individual project or download a free example of a project.

When choosing a contractor, a potential client needs the reputation and experience of the company. It is on this information that the consumer forms benefits for himself.

A special bonus for the visitor is real photographs of projects created by the company. Bright, beautiful and attractive photos become a plus for the visitor’s trust.

Next is the block of “goodies”. That bonus that competitors rarely offer is the opportunity for the client to look at the houses built by the company with his own eyes. This service does not oblige the visitor to order the service. But with the help of the feedback form, the visitor already becomes a lead.

As a result, the client is presented with a website with an original design, thoughtful structure and concept, and competent content, which has a comprehensive effect on page conversion, leading to high efficiency.

Parting words

The modern user, sophisticated with the countless number of sales pages that catch his eye, is already tired of the same type. Today, uniqueness has come into fashion; the more interesting and unusual the landing page, the higher the likelihood that it will attract the user’s attention. In addition, good and exclusive design is always a plus: both to surprise the visitor and to please yourself. And a pleasantly surprised visitor is at least +10% to conversion. We wish you original and delicious ideas! And if you have any difficulties with this, you can always order a landing page from our web studio.

Subscribe to the blog and follow our updates.

The design of this page is unique, completely imbued with the brand's personality and is not similar to others.

The peculiarity of this design is that all the elements are visible, but at the same time very neatly arranged. The simple but beautiful slideshow also attracts attention.

Simple but cute design. The advantage is that you can log into the site via Facebook without wasting time on registration.

An excellent example of demonstrating the company's products. Every month the company updates the list of products shown on the page.

Understanding what is sold on the site is not a problem thanks to well-structured content, beautiful slides and large font price tags.

The most successful product sales pages always contain clear, easy-to-read product examples.

The key to this design is simplicity. A simple menu and a bright slider go together perfectly.

The page successfully displays different sections. For more detailed information, just click on the image you like.

The design is not overloaded with unnecessary elements; you can immediately see all the characteristics and prices of the product.

Entertainment sites

Simple and tasteful. The purpose of the page is immediately clear: watching a documentary video.

The page design is very well thought out, it fascinates and literally hypnotizes. Great combination of colors and shapes.

This site is above all praise. The brilliantly thought-out design and abundance of interactive elements will not leave anyone indifferent.

This Harry Potter franchise page is designed using colors, phrases, and names familiar to fans.

This page not only looks beautiful, it is also very functional: many interactive elements, integration with Google Maps, use of tabs.

Even after the redesign, Uncrate does not change its tradition of arranging all sections of the site in a convenient top navigation menu.

This site showcases the power of graphic design and web development. It’s better to go to it and see for yourself.

An excellent example of a “tiled” design that allows you to stylishly arrange a large number of content blocks.

The visuals of this site are stunning. Vivid images instantly capture the attention of users.

Jay-Z sure knows how to have fun. On his site, articles, images and other content are presented in the form of interactive tiles.

This design uses natural shades that go well with the main issues raised on the site.

Portfolio landing pages

On this page, the dominant role is again given to images that literally come to life when you hover the mouse.

This example has a very interesting color combination. Moreover, all elements on the page use the same background structure, wood-like.

The “old school” style is used very well here, the design of each element is thought out to the smallest detail and is unique. Thanks to endless scrolling on this site, you can enjoy such beauty for a long time.

A clear and thoughtful design helps the page most effectively convey the main information to visitors. The color scheme matches the brand and shows the designer's style in action.

The page is an excellent presentation. Each banner is dedicated to a separate project.

An example of an unusual tile design.

Typography plays a major role on this page. Using different fonts helps in conveying ideas.

The design is laconic and concise. On the page we can see everything we need: a portfolio and links to other sections.

Icons and nothing more. A good example of minimalist design.

The portfolio page displays the most important thing - examples of work.

Retail

The page contains many user photos that you can easily scroll through using scrolling and hovering.

Large, bright photographs of the company's products make you want to drink a can of cold beer.

Nothing distracts the visitor from contemplating the most beautiful watch.

The highlight of this site is the slideshow at the top of the page, which showcases mouth-watering culinary delights.

The font and graphics combine perfectly, creating a unified perception of the site. There are only three menu items, and they are impossible not to notice.

Elegant style, high-quality images, beautiful presentation. Nothing distracts from the main elements.

Toyota has created a Pinterest-style site for Camry lovers. Here you can find many photographs, articles, statistics.

Despite the fact that this page fits into one screen in height, it contains many interesting interactive elements and unusual details.

The page design fully reflects the brand's style: colors, fonts, pictures are immediately associated with this company.

The design is made in calm, light colors; this color scheme is ideal for the product being offered.

This site is like a book that captures your attention with its unusual plot and illustrations.

The floating red button in the middle of the screen does its job: you really want to click on it.

Hello, dear readers of the blog site. Today we will talk about such an important thing as landing page, which is very often called a landing page in a bourgeois manner (from the English landing page - landing page). What is it and why is it so important?

Let's dedicate the current article to answering this question, and also consider in detail those points that are very important when creating landing pages, and consider all of this using specific examples of landing pages and the techniques that the best usability experts use to improve the effectiveness of landing pages.

What is a landing page and why is it so important?

Very often, even if you do the right job of attracting the right people (target audience) to your website (, etc.), you, as a business owner, will not feel any return on it. It seems that traffic is flowing, and the audience is target, but there are practically no sales or subscriptions (depending on what conversion action you chose as the main task in). Nothing works. What can be wrong?

Most likely, you forgot to think through and prepare landing pages, which are often called landing pages. What it is?

And this is a very important point that can significantly increase conversion (the number of purchases or registrations), because landing pages are designed guide the user to perform the target action as efficiently as possible. If you direct visitors from all advertisements, for example, to the main page of the site, you can catastrophically reduce the conversion and go down the drain.

The term “landing page” itself is derived from the English phrase “landing page”, which in translation means just the target, landing (landing) page. Landing pages are created not just anyhow, but taking into account the psychology of visitors. They should grab you and not let go them until the very moment of purchase (or registration), because it will be extremely difficult to re-attract the visitor.

It's like a hook on fishing gear - it must reliably pick up and confidently hold the fish caught on it until the moment you fix it with a bait. If the hook (laying) is unsuitable or does not exist at all, then all your efforts from baiting, setting bait and other shamanic actions will go to waste. You will not achieve your final goal.

The landing pages themselves are either separate pages of an existing site, or one-page sites specially created for this purpose. In fact, once a user gets into it, it’s quite difficult to get out and he inevitably has to slide into it until he becomes your client. But this is ideal, and we will look at how to realize this ideal using various advertising tricks in the continuation of this publication.

Examples of landing pages

Depending on the goals you pursue, you can divide landing pages (landing pages) into several types:

12 steps to create the perfect landing page

You need to understand that the landing pages to which you will attract users from social networks (or from contextual advertising) must have a number of characteristics and meet certain requirements. So how? create the perfect landing page?

1. Each landing page should be tailored for only one target (conversion) action - either subscription or sales. There is no need to be greedy, because the user’s attention will be scattered and the likelihood of him leaving will greatly increase (without choosing anything from the proposed options). It’s better to force clients to think and choose as little as possible - the path to the landing page should be straight as an arrow (obvious to him) and without any branches.
2. Must be present on the landing page call to action(with verbs in the imperative mood - call, buy, receive, come, etc.). Phrases should be short and motivating. For example, “buy now”, “get video course” or “subscribe and receive”.
3. They also rule bright buttons and arrows, creating an emphasis on them. Buttons in red and yellow shades work well, because they are noticeable and contain a call to action.

   Well, arrows, as a rule, are designed to place even more emphasis on the button so that the user’s behavior on the landing page is as predictable as possible.

   

   Sometimes they work very well animated buttons(but in any case, it will be necessary to test the effectiveness of certain elements of the landing page):

   

4. If the landing page uses(you can’t do without them on subscription landing pages, but they are also used quite often on salespeople), then make sure that they contain as few fields as possible. Ideally, the form should have only one field (for entering the Email address), but for further communication (marketing) you will need to know the username, so two fields are the most common option. More fields can significantly. In addition, adding fields for entering a phone number or address makes users wary and can lead to abandonment of the target action.
5. In the article about I mentioned that Internet users do not read texts - they view them. And the most important thing in this regard is the title. If it is not there (or it is not highlighted accordingly), then this will greatly reduce the conversion rate. On landing pages Headings must be catchy so that the user is inclined to read further or immediately take a conversion action (subscription, order, call).

   

6. Your landing page should not only have calls to action and catchy headlines, but also argumentation of necessity subscription, purchase, order or call. In the case of a subscription page, this could be, for example, a short video with a description and content of the “freebie”, or the same thing can be presented in the form of a short list (list). In the case of a salesperson, this could also be a video with a product review, a list of the services you offer (including your competitive advantages).
   
   
7. Works very well on landing pages reviews from existing clients, buyers or subscribers (it is better if some contacts of those who left these reviews are indicated so that everything looks believable).

   

8. Also works well on landing pages before and after comparisons. This is not applicable for all topics, but in the field of weight loss, cosmetology, fitness and many other niches it can be used with high efficiency. For example, this is what a company providing restaurant services does.
   
   
9. The landing page can be quite long, but when viewing the first screen(this is the area of ​​the page that is visible without scrolling) it should be completely clear to the user what exactly you wanted to tell him.
10. To stimulate subscribers or buyers of certain products (for example,) you can use the option of additional bonuses that the subscriber or buyer will receive when ordering. When the user is on the verge of making a decision, it is precisely such “buns” that can tip the scales in your favor.
11. And, of course, it is worth emphasizing that “only here and only for a certain amount of time” will the user have access to all this splendor (subscription, special price for a product, an additional set of services). What's the best way to do this? That's right, put it timer counting down until hour X, when the given opportunity will be missed. Nothing stimulates a hesitant user to make a decision more than seconds literally running away before our eyes.

    

    It would be a good idea to place a subscription, order form or contact phone number next to the timer. This will not always work, so you need to conduct tests (I’m thinking of writing a series of articles about conducting A/B testing - if you don’t want to miss it, subscribe to the newsletter), and it’s possible that such a simple and obvious method will allow you to increase the conversion of this landing page and more than recoup the money spent on promotion on social networks or contextual advertising.

12. Users also want to know who exactly is offering them this product, service, video course, etc., so it is necessary indicate information in the landing page about the author, store, company.

    

    Naturally, it would be good to mention merits, achievements, and competitive advantages, but do not over-praise yourself, so as not to cross the line beyond which trust in the published information begins to decline.

Examples of errors that make landing unworkable

In addition to those things that help the landing page work more efficiently, it is worth listing common mistakes when creating landing pages, which can neutralize all the above “ear tricks”, and you will not get the desired result from advertising or promotion in social networks (or context).

1. Let me remind you once again that almost no one reads on the Internet (at least the newly opened page), but rather views information. If it turns out to be really worthwhile and requires more detailed study, then it will come to reading (in general, the same as with newspapers). That's why Don’t let your landing page become overloaded with information- this can disorient the user and cause a reaction of rejection even before the moment when he understands what is being said.
2. The text should be small, as concise as possible and filled with information, not water. A couple of paragraphs “about nothing” will make the user strongly desire to close such a landing page. Small font also doesn’t work well on a landing page. In general, its use is not necessary, because many words are not required to convey the essence.
3. Don't disappoint the user's expectations. If in an advertisement or in a post on a social network you talked about one thing, but when the user gets to the landing page they see something else, then there is a loss of trust and the conversion rate drops sharply. It is very important to monitor this compliance.

Landing page design actually very important. If it is unfinished, made unprofessionally, or has a repulsive appearance for most users, then even following all the rules described above for creating a good landing page will not save you. If you yourself do not have the necessary skills and taste, or you do not have a designer on staff, then you can use numerous designers or ready-made landing page templates, which you only need to slightly modify to suit your needs.

Again, testing and analysis of statistics, for example, will help you determine the best option (often not everything is as obvious as it might seem). This way, you can track the completion of the target action and understand which landing elements contribute to increasing conversion, and which are distracting and need to be changed.

Do you have some more time? Do you want to spend it usefully? Then grab some popcorn, sit back and watch a two-hour master class “Step-by-step algorithm for creating a Landing Page”:

We have already discussed what a landing page is, why they are good and what basic principles they rely on. But despite the fact that there are a number of rules and techniques that will ensure the success of your website, it is wrong to think that developing a landing page is a template job, and a well-functioning page can be made in 5 minutes, just know, insert pictures and change texts. Of course, this is a creative process, and imagination, supported by an understanding of the behavior of your target audience, is only encouraged. Below we will present ten examples of non-trivial landing pages, as well as pages that ensure high conversion.

1. Nest Thermostat

A very interestingly designed landing page dedicated to the sale of a room thermostat. Despite the presence of all kinds of technical data and descriptions of convenient functionality, the landing page is focused on the visual component - several photographs of the interior, as well as a brilliantly conceived and executed animation in the middle of the page evoke the feeling that after purchasing this device, your home will be no worse, than in the pictures on the Internet. Thus, Land sells not a thermostat, but comfort in the home, which is the client’s ultimate need.

2. Boy-Coy

The website of a design studio, after which you are unlikely to even want to look for offers from competitors. A four-screen landing page can convince you to contact these guys, even if you don’t read any reviews or a list of companies with which the studio has collaborated. Most likely, you’ll just scroll through, admiring the parallax effect, and before you know it, you’ll start entering your data into a nice feedback form.
http://boy-coy.com

3. Vodka “Valenki”

Another example of a beautiful landing page with a parallax effect. A purely image page that does not force you to immediately make a purchase, but creates a positive image among the target audience. Please note that information about the quality of the product is presented in sufficient volume, but you can miss it while watching how beautifully the ice cubes float. However, the desired effect has already been achieved. This site is too beautiful to offer something of poor quality - this is the subconscious conclusion that every visitor to any tasteful site will have.
http://www.valenkivodka.com

4. Online store of teddy bears

Truly interesting landing pages can attract the attention of even people far from the target audience. See the example of a store selling huge teddy bears. The site is literally filled with interesting ideas and seems to be conducting a dialogue with the visitor, which ultimately, with a high probability, means a purchase.
http://medvedy.com

5. Smart Progress

Beautiful landing page for a popular service for setting and achieving goals. First, go in and see how it works, and second, appreciate the design that represents movement towards the goal. Combined with the very competent filling of the blocks, it really motivates you to do everything that was planned, but put off on the back burner.
https://smartprogress.do

Examples of selling landing pages with high conversion

1. Production and installation of wooden windows

As you know, a landing page should not overload the visitor, but immediately give him something to grab hold of and fill out an application. We won’t argue, but some products require careful selection, and you can’t get away with just one or two blocks. The landing page for this window manufacturer followed the program to the maximum and touched on details that we don’t even think about when choosing windows. And although it seems to us that there was an information overload in a couple of blocks, this page is still a good example of a large landing page.
http://goodwin-nnov.ru/

2. CASCO insurance

Another landing page with high conversion. The principle of converting a visitor into a lead is used here similar to the previous example - a calculator. We propose to evaluate how many parameters can be entered to select a policy, and how tirelessly this is done. The same can be said about the rest of the content of the landing page - it is extremely simple and clear, and all the benefits that a car owner wants to receive by insuring his car are described.

http://prostokasko.rf

3. Franchise of amusement aquarium machines

A good example of a selling landing page that ensures high conversion due to the fact that it clearly explains the benefits to a potential client, but also leaves intrigue and a desire to learn the details of a business plan that promises passive income. Our special praise goes to the designer.
http://morewishes.ru

4. Laptop repair

A good example of a landing page, where a relatively large amount of text (including the space it occupies on the main screen) does not create any difficulties for the visitor, but on the contrary, it looks organic and successfully describes all the advantages of the repair organization. Laptop repair services are urgent, so you should not give potential clients too much information: a few blocks are enough, but worked out as beautifully and informatively as possible, which inspires trust.

The best service for creating your first landing page. A set of a couple of dozen one-page templates will suggest the best options for designing and submitting a proposal. The editor allows you to assemble an effective page from ready-made adaptive blocks in a matter of minutes. The main thing is to arrange the sections in a logical order and present the offer beautifully. Images, tabs, a timer for promotions, reviews, a visual map, communications, including ordering a call back, and much more are present in full.

The landing menu supports anchor links for quick access to sections. The parallax effect, wide-format blocks with beautiful images, and video backgrounds will help create a rich and useful page. Pop-up windows will allow you to focus visitors’ attention on promotions. A free SSL connection will strengthen the trust of customers sending you personal information through the form. The optimal recipe: choose the template closest to the topic, fill it with your content and publish it without changing anything structurally.

Pros:

• Ideal for entrepreneurs who are far from website development;
• Large set of profile widgets;
• A solid package of communications: consultant, order a call, social networks, forms, pop-ups, mailings, CRM;
• Adaptive templates, the structure of which is ideal for presenting landing pages;
• Easy to learn - from 1 hour to 1 day;
• Extremely affordable price.

Minuses:

• There are no built-in tools for conversion analysis. Can be compensated by third-party analytics;
• The tariff that allows you to accept payments online is significantly more expensive than “Premium”, which is great for assembling landing pages.

1. Premium ($4/month) - a set of key features.
2. Premium + ($8/month) - premium templates and advanced statistics.
3. Shop ($9.6/month) - shopping cart, accepting payments.
4. Pro ($12/month) - access to code editing.

Want to get a discount? Activate promo code UGUIDE-25 and save -25% when paying for any tariff plan.

Landing page builder uLanding → detailed review Our choice!

Specialized landing page designer. Designed for testing marketing hypotheses, traffic arbitrage and making money on offers for web entrepreneurs. Suitable for both beginners and experienced users. The editor allows you to assemble pages from ready-made sections and widgets, adding them one after another. Their choice is sufficient: price list, reviews, stages, timeline, timer, table, headers, button, gallery, custom HTML code, call back, live chat, social media panels and others.

Effective design structures for confident sales, flavored with transition effects, are displayed correctly on all types of screens. The highlight of the service is the excellent presentation of statistical information. Conversion percentage, sales drop points, traffic by source, etc. - everything is clear for beginners and detailed enough for experienced webmasters. SSL connection is free. Adding pop-ups will allow you to get even more leads. Easy to use and effective designer.

Pros:

• Presentation of statistical data that is understandable to everyone;
• Convenient interface for simultaneous testing of several pages with detailed statistics on the results;
• Ability to insert your own code into the page layout;
• There is a built-in store (Ecwid);
• Archiving of landing pages and quick recovery are available;
• Create backups in 1 click;
• SMS notifications are free;
• Integrated into the amoCRM control panel;
• Easy to use editor;
• Good quality adaptive templates, and separate editing of versions for PCs and smartphones is supported;
• Good technical support.

Minuses:

• A small number of ready-made templates;
• Few ready-made sections (not to be confused with widgets).

Cost per month if paid annually:

1. Initial ($6.15/month) - 1 project, 5 landing pages, unlimited SMS notifications, 24/7 technical support.
2. Business ($10.25/month) - 3 projects, 30 landing pages, live chat with technical support.
3. Advanced ($17.10/month) - 10 projects, 1000 landing pages.

Wix Landing Page Builder → Detailed Review

Wix is ​​a landing page builder with a rich, varied design and a full range of marketing tricks. You can draw a memorable, unique template or use one of the many ready-made options - fill it with your content, and the page is ready for publication. A rich set of applications will allow you to add effects, timers, pop-ups, reviews, social network integrations, animated visitor counters, gift cards, beautiful feedback forms, collecting subscriptions, making appointments, and so on according to the purpose of the task.

A rich set of widgets, a built-in graphic editor, animations, sets of icons, raster shapes and scrolling effects will allow you to create a bright landing page that claims to have high conversion rates. To work with the client base, there is a built-in CRM, the ability to set up marketing and trigger mailings, and Google Analytics to analyze the results. Using Wix Code will allow you to set up a data output schedule depending on the time of day, region, and other things. The landing page structure is implemented through anchor links to layout areas.

Pros:

• Powerful page layout editor;
• High quality and variety of ready-made templates;
• Lots of widgets, stock multimedia elements;
• Ability to accept online payments;
• Built-in CRM for contact processing;
• Lots of marketing applications;
• Automation of page behavior scenarios using Wix Code;
• A complete package of applications for communications: chat, order a call, newsletters, pop-ups, comments, synchronization with social network feeds, etc.;
• Ability to add your own code to the site: HTML/CSS, JavaScript.

Minuses:

• Beginners will need time to master the bulk of the editor's capabilities - it is convenient, but not the easiest to use due to the number and depth of settings;
• Some useful functionality is available only in the form of applications - it is not available out of the box in the editor panel, you need to select and activate the application;
• There are no built-in tools for conversion analysis - sales funnels, A/B tests, monitoring by region/traffic sources. Compensated by connecting analytical systems to the page.

Cost per month if paid annually:

1. Connect Domain (123 RUR/month) - connecting a domain, key functionality.
2. Combo (249 rubles/month) - domain as a gift, removal of system copyright.
3. Unlimited (375 rubles/month) - expanded disk space, paid applications as a bonus.
4. eCommerce (488 rubles/month) - a lot of disk space, a shopping cart, accepting online payments.
5. VIP (751 RUR/month) - mailings plus site audit from a Wix expert.

Landing page builder LPGenerator → detailed review

LPGenerator is one of the most powerful specialized landing page builders. In principle, this is an ideal service in its niche. The relative complexity of the editor is compensated by the enormous possibilities for customizing the design and functionality of pages. Over 250 professional templates from 22 categories. A thoughtful and flexible process for drawing a page from scratch; you can edit the layout code manually and upload your own. There is a showcase of products with pagination - a high-quality mini-shop inside the landing page.

A full set of tools for conversion analysis and marketing (comprehensive statistics, A/B tests, sales funnel, traffic sources, conversion goals, CRM, mailings, etc.) allow you to get the maximum effect from your pages. The editor is visual, there are a lot of widgets, there is a convenient section designer, monitoring page versions with conversion analysis, etc. The audience of the system is web studios and experienced developers. For beginners, there is the Lead Generation Academy - a powerful course that will be useful to most users.

Pros:

• Large selection of templates and the ability to upload your own;
• The ultimate set of tools for analyzing and increasing conversion;
• Support for many third-party applications and synchronization with services;
• Built-in high-quality CRM;
• A well-thought-out one-page storefront with tons of settings;
• Event notifications via SMS;
• An excellent training program for beginners and more;
• Optionally, you can order services from developers.

Minuses:

• Expensive package tariff plans designed for professionals;
• Comparatively difficult to use - too much stuff inside.

Cost per month if paid annually:

1. Basic (558 RUR/month) - 1 domain, 3 pages.
2. Advanced (1662 RUR/month) - 5 domains, 50 pages.
3. Unlimited (RUB 2,799/month) - everything without restrictions.
4. Corporate, White Label (RUB 11,011/month) - your own branding for 15 accounts, improved technical support.

Landing page builder uCoz → detailed review

uCoz is a good choice for advanced developers. Allows you to work with code, there is a template designer in which it is easy to build a block structure of a one-page page. For beginners, the best option is to use a premium template, there are a lot of them and everything is there: beautiful design, correct structure, functionality (forms, ordering something, showcase, etc.). In addition, an advanced statistics collection system will help track the effectiveness of the page and promote it, because contextual advertising can be controlled directly from the control panel.

The editor supports connecting third-party PHP scripts and loading your own templates. If you have experience, putting together a landing page will take 1-2 evenings. The service supports synchronization with social networks, online chats, form designers, service calculator and other useful things. Page customization occurs mainly through code editing, although there is also a visual editor. This is an option for those who know how to design landing pages or for beginners who want to publish a page based on a premium gift design.

Pros:

Minuses:

• Relatively high difficulty of mastering;
• There are no one-page templates among stock templates;
• The need to have knowledge of code at least at a basic level.

Cost per month if paid annually:

1. Minimum ($2.39/month) - smaller banner, FTP access, 1 GB of space.
2. Basic ($4.79/month) - banner removal, 2 GB of space, premium support, HTTPS, Yandex.Feeds.
3. Optimal ($6.39/month) - 10 GB of space, premium template and free domain.
4. Store ($7.99/month) - 10 GB of space, online store module.
5. Maximum ($12.79/month) - 20 GB of space, live chat technical support.

Landing page builder PlatformaLP → detailed review

PlatformaLP is a specialized landing page builder. About fifty cool templates, a bunch of standard widgets, as well as specialized ones like counters/tabs/decorations/spoilers, and a visual editor that allows you to flexibly adjust the structure and content of each section of the page for desktop and mobile formats separately. There is a basket - you can sell online. HTML code insertion is supported, as well as integration of third-party services - Bitrix24, amoCRM, GetResponse, RoboKassa, MailChimp, Yandex.Kassa, JustClick, Mailer, Unisender, SendPulse and LeadVertex.

Multi-landing pages are supported: you can create several versions of the landing page for demonstration in different regions. Efficiency can be measured by A/B tests, and analytical data can be obtained from Google or Yandex. You can also add landing page reactions to visitor behavior - pop-up windows of various contents when leaving the page, scrolling to the footer, re-entering, submitting an application, filling out a form, etc. This is based on working with Cookies (there is a message indicating consent to their use). You can enable lazy load for images (speeds up page loading), add animations, use Google Fonts.

Pros:

• An excellent set of widgets and ready-made blocks of various functionality;
• Convenience and flexibility of setting up sections;
• Multilanding support;
• Pop-up windows based on specified client behavior scenarios;
• Built-in store;
• Separate setup of meta tags for social networks;
• Notifications about applications by email and SMS.

Minuses:

Cost per month:

1. Micro (490 rub/month) - 1 domain, 1 page, alerts in Telegram.
2. Economy (790 rub/month) - 1 domain, 10 pages, SSL, 100 SMS.
3. Business (1390 rub/month) - 5 domains, 50 pages, multi-landing, A/B test, integrations, shopping cart, multi-user mode.
4. Business + (1990 rubles/month) - 5 domains, 50 pages, accepting payments.

Expansion packages for business plans:

1. +390 rub/month (Business) - +5 domains, + 50 pages.
2. +590 rub/month (Business+) - +5 domains, + 50 pages.

Landing page designer Ucraft → detailed review

A service well suited for assembling landing pages. Two dozen good quality profile templates, a convenient visual editor, plus the ability to publish a landing page on your domain for free. The set of widgets and ready-made blocks is sufficient for publishing pages with a classic structure, and moderately flexible customization will help decorate the design. You can simply replace the stock content in the template sections with your own and publish the page.

Integrations of 16 useful services (PayPal, Google, MailChimp, etc.), standard SEO settings and acceptance of online payments are supported. You can significantly change the stock template using the included designer tools. Beginners will find it useful to have a site progress cheat sheet with a list of tasks and links to the areas of the control panel in which they are solved. There are also effects, the possibility of team development, flexible settings of fonts and site languages. All this is packaged in a nice and simple interface.

Pros:

• Possibility of free publication of a one-page website with your own domain and SSL;
• Many ready-made blocks, adaptive design;
• Support for multilingual websites and team development;
• Possibility of accepting payments online;
• Built-in logo maker, designer tools;
• Progress cheat sheet for beginners.

Minuses:

• Lack of built-in tools for collecting statistics and analyzing conversion;
• Lack of some typical landing widgets like a counter.

Cost per month if paid annually:

1. About the Website (₽670/month) – 1 site, multilingual, blog, SEO, integrations, 24/7 technical support, removal of the “Ucraft” brand; adding HTML/CSS/JS, 50 products for an online store, 70+ payment and delivery methods;
2. Pro Store (₽1400/month) – unlimited number of products, commission-free sales, multi-currency, real-time tracking, unlimited storage, discount coupons and wholesale discounts, store management via iOS and Android, ability to disable taxes, reverse VAT charging ;
3. Unlimited (₽2600/month) – complete absence of a limit on everything, sales on eBay, Facebook, Yandex.

Landing page builder LPMotor → detailed review

LPMotor is a specialized service that offers the creation of a landing page from scratch, ready-made blocks or using adaptive templates (about 100 pieces, excellent quality). The visual editor allows you to edit each element separately, adjust positions, combine blocks, sections and section templates in random order, customize their appearance in detail, create transitions between blocks (bevel, rounding, corner), add effects, and also hide individual blocks from display on PC or mobile devices. Convenient for beginners.

There is a built-in CRM of good quality, the ability to test variations of the same page (A/B test) and an auto sales funnel - an interface for setting up automatic actions if the user completes a given scenario (filled out a form - received a letter, etc.). Pop-up windows and many integrations are supported: Jivosite, VK, Facebook, MailChimp, UniSender, GetResponse, Yandex.Kassa/Money, JustClick, amoCRM, PayPal, RoboKassa, Bitrix24, Yagla and more. The built-in statistics collection system is decent. You can configure to receive notifications about applications via SMS via email or Telegram. There is anti-spam.

Pros:

• Cool editor, flexible configuration of individual elements and sections;
• Supports a large number of integrations;
• Built-in auto funnel designer, CRM, A/B tests and statistics collection;
• Good templates, customization, tools for creating a design from scratch;
• Possibility of separate editing of mobile and desktop versions of the page;
• HTML code insertion supported;
• There is a built-in store with a shopping cart and online payment acceptance.

Minuses:

• Disabling the “LPMotor” signature in the footer costs an additional 600 rubles per year for each published page. This is a separate service and not included in package plans.
• You cannot change the template while working;
• The set of elements does not have a countdown timer;
• The car funnel is connected separately for an additional fee.

Cost per month if paid annually:

1. Nano (360 rubles/month) - 1 domain, 10 sites, full functionality.
2. Mini (540 rub/month) - 3 domains, 50 sites;
3. Standard (720 rub/month) - 10 domain, 100 sites;
4. Unlimited (RUB 2,400/month) - unlimited number of domains and pages, without service signature.

Cost of connecting a sales funnel (trial period - 7 days):

• Week - 990 rubles.
• Month - 2390 rubles.
• Year - 14990 rubles.

Flexbe landing page builder → detailed review

Flexbe is a service designed to assemble landing pages only from ready-made blocks. Suitable for beginners. There are about 20 templates, the quality is good, the blocks are adaptive. For each section, you can select a set of displayed elements and tweak the design a little. There are enough ready-made sections to assemble a landing page with a classic structure. Several font pairs are available for quick change, there are parallax and zoom effects, gradient and darkening settings, and menu anchors are supported. SSL connects

automatically when adding a domain. You can paste your HTML code into the page.
The service supports the integration of basic applications (amoCRM, Bitrix24, CallbackHunter, Jivosite, GetResponse, UniSender), the creation of multi-landing pages/geo-landing pages and provides access to the API. Accepting online payments is possible through Yandex.Kassa, RoboKassa and Tinkoff card. You can connect email services Google, Mail.ru and Yandex. In addition, there is a built-in mid-level CRM and a statistical data collection system. You can customize the page display format when sharing on social networks. There is an iOS/Android mobile application and settings for pop-up windows.

Pros:

• Extreme ease of assembly/customization of pages from ready-made blocks;
• Availability of built-in CRM, statistics, A/B tests;
• Automatically connected SSL;
• Interface for working with pop-up windows;
• Support for integration of key landing services;
• Notifications via SMS and email about new orders;
• Ability to add page administrators.

Minuses:

• A meager set of ready-made templates;
• The built-in CRM is so-so;
• Lack of individual elements/widgets (only ready-made sections);
• Basic level design customization.

Cost per month if paid annually:

1. Starter (525 RUR/month) - 1 domain, 10 pages, 250 SMS, SSL.
2. Business (1050 rub/month) - 5 domains, 50 pages, 500 SMS, multi/geolending, A/B tests;
3. Ultra (2100 rub/month) - domains and pages are not limited in number, 1000 SMS, 5 additional. users.

Landing page builder Mobirise → detailed review

Mobirise is a free program (Mac, Windows, Android) that allows you to assemble landing pages from ready-made blocks. Templates are represented by extensions - paid sets ($20-40) of blocks tailored for a specific task (business, store, lawyer, portfolio, restaurant, etc.). The box includes 4 free templates. There are also extensions for adding integration of social networks and commenting tools, a translator, Soundcloud, Google Analytics, SEO tools, and for paid ones - a package of icons, a shopping cart with payment via PayPal, a page code editor and an image slider.

The set of blocks (number, structure, purpose) depends on the selected template. Each section can be customized by choosing the elements to display, colors, effects, sizes, and more. In general, even on a free template there are a lot of blocks - they are more than enough to assemble a normal landing page with all the features (reviews, benefits, columns, tabs, timelines, timer, multimedia, price list, map, social networks and everything else). Pages are responsive by default. Basic SEO settings are present. To publish pages you need to buy hosting and a domain. We recommend that you pay attention to the pack with all paid extensions.

Pros:

• The application is free for commercial use;
• A rich set of adaptive blocks in stock delivery;
• Easy to assemble and edit page designs;
• Extensions significantly increase the scope of the program;
• Built-in FTP interface for uploading/updating files on the hosting.

Minuses:

• You must rent hosting/domain separately;
• Updating the landing page will require working project files on your PC;
• There is a complete lack of tools for collecting statistics and analyzing conversion due to the format of the site builder in the form of an application (you can connect the page to external services).

Price:

1. The cost of a page is equal to the amount required to rent hosting and a domain name (approximately $20-30/year).
2. The full package of extensions costs $197 - all templates and integrations.

Step-by-step action plan

The purpose of the landing page is to interest the visitor and encourage them to take the action you have planned. Based on this thesis, you need to arrange the blocks in the order leading to the maximum effect in your particular case. Any of the landing page builders described above can implement this formula. Sometimes you can simply replace the demo content of a template with your own data and get a good page - the structure of these designs is not pulled out of thin air, they are put together with skill.

However, there are generally accepted guidelines for collecting landing pages. Everything has been verified a long time ago - what works and what doesn’t. Although for each specific case you need to test individually, polishing the nuances to shine (switched buttons/blocks, accent color, main font, offer wording, number of fields in the form, location of the social media block - all this can play a role, you need to look for a good combination). In general, the scheme for creating a landing page in all constructors is approximately the same:

Landing page creation algorithm

1. Registration in the constructor.
2. Selecting a template with a suitable theme and/or structure.
3. Adding missing and removing blocks that are unnecessary for your task.
4. Editing stock content to suit your needs (texts, numbers, images, links) and filling in newly added sections from scratch.
5. Customizing the design - colors, effects, fonts, backgrounds, element shapes, etc.
6. Filling in SEO parameters.
7. Connecting the necessary integrations (payment systems, social networks, mailings, analytics, statistics, live chat, call back, etc.).
8. Pay for a tariff plan and connect a domain.
9. Publishing a page.

What should it be?

The nature and order of the sections is of great importance. The point is that as the visitor scrolls through the page, you should be inspired to follow your offer. And do it. What blocks should be used to achieve the goal? In what order? There is no 100% recipe for the success of any page from any niche, but something can be outlined:

• Header - a high-quality image or video background on the topic, a title that conveys the essence of the offer, a logo, an anchor menu, and, possibly, a button here (CTA - Call-To-Action, call to action) - subscribe, purchase, download, go somewhere- or.
• The second block could be a countdown timer until the end of some promotion with a CTA button. You can also put a description of your offer here (and then a CTA) - text plus an image or video. The order depends on how clear the essence of the offer is from the header - is it necessary to additionally show the essence or is it time to call for action.
• Block of proposal advantages - shootouts. It can be designed in the form of a slider (carousel) or icons with succinct, accurate descriptions of the strengths of the offer. It is better to use icons with text captions - this way information is perceived faster, there is no need to scroll through.
• Images or videos of the product in a format that suits the style of the page.
• There may be a timer until the end of the offer (if it was not at the top) or tariffs, if we are talking about a service. Or a short price list in tabs (2-5 positions) for products. In general, price display.
• Next, you can add a block of customer reviews in tab or carousel format.
• There may be some numbers here that demonstrate the popularity of your product: the number of downloads, satisfied customers, subscriptions, money saved, benefits received (depending on what we are talking about), kittens saved, and things like that.
• Form - for making an order, subscription, survey or something else.
• Map of the geographic coverage of your activity - advertising of the scale of popularity (you can do without it).
• A call to action is a CTA button next to a summary of the offer, a suitable illustration, or in another appropriate format.
• Footer with a logo, a summary of the offer, office address, phone number, instant messengers, links to social networks, the main website, blog and anything else like that.

Depending on the nature of your offer, you can use event schedules, food menus, answers to popular questions, team photos, a display basket, and more. It is important to respect the anatomy of the page. For example, the cafe menu is part of the offer and should go slightly above the middle of the page, the team photo should be closer to the footer, just like the FAQ. Everything is logical, but the essence is the same.

Thanks to the designers, anyone can quickly publish a landing page that can generate income. It’s not just about the convenience of the format, but also about other nuances: correct templates, functionality tailored to the solution of the problem, ease of collecting statistics, availability of technical support, FAQ, and so on.

The optimal ones for most beginners will be uKit, uLanding and Wix - they produce good landing pages. Inexpensive, fast and beautiful. The most powerful profile service is LPGenerator. The following PlatformaLP and LPMotor are somewhat inferior to it. uCoz can do everything well, including landing pages. Ucraft is a good option, Flexbe is nice and simple, Mobirise is not for everyone.

You shouldn’t count on publishing a full-fledged landing page for free. Whatever service you choose, pay the appropriate tariff - this will give you a lot of advantages, save you from problems and ultimately increase conversion. There is no universal recipe for the perfect page, but you can focus on the weighted average structure and make a good profit.