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How to promote a product on social networks. Promoting the company on social networks

This article will talk about how to independently promote a website on social networks.

People who are engaged in sales or sell their services cannot ignore such a number of people gathered in one pile. In this article we will talk about promoting yourself on social networks.

First of all, social networks are attractive to sellers because many users are active every day. An interesting point is that some users do not use search engines, but immediately go to their favorite social network and look for the necessary information there.

Not a bad argument for social promotion. More recently, a new word has appeared in the everyday life of optimizers - and it means website promotion on social networks.

How to promote yourself on social networks

smo optimization

SMO - stands for Social Media Optimization, that is, optimization for the social environment, media and content. The main goal of SMO is to generate traffic to your website from social networks. The main advantage of such promotion is word of mouth!

If your site is really good, has some useful value for users, sells a high-quality and necessary product, thousands of users will instantly know about it, thanks to an excellent system of distributing links between users.

Independent promotion of services on social networks

Let's take, for example, a web designer and his services. You are a successful web designer and are in demand for your services on a forum or two. The quality of your services is top notch, and the graphics you produce are in demand.

There are orders and the pay seems to be not bad, but as always you want more. What to do? One of the easiest ways to expand the number of your customers is to advertise on social networks. First, you will need to create a group or community on your chosen social network.

One of the main factors in your work on a social network will be the high-quality and beautiful design of the group. If you're a really cool designer, this won't be too difficult. Fill the group with examples of your work and prices for your services.

Next, you need to find thematic communities in which there is activity and advertise your group and your services there. Also, don’t forget to provide a link to the groups in your portfolio. This is the easiest way to promote services on social networks.

Features of promotion on social networks

— Efficiency can be much higher than that of any other method of traffic generation

- Lightness. You don't need to have any complex knowledge. Even a schoolchild can create a group with product sales.

Promote your website on social networks yourself

You will need to register with several social services, create a list of friends yourself (create the appearance of an active account), join as many thematic groups and communities as possible, and try to leave links to your website there every day.

By the way, the delivery of links can be entrusted to special programs; they are mostly paid, but you can also find hacked versions.

Promotion of articles on social networks

Another interesting way of promotion is Article Promotion. As everyone knows, text content from social networks is well indexed by search robots. You can often see links to groups on social networks in search engine results.

Due to the trust of the social network itself, your group can easily end up in the TOP 10 search results. The disadvantage of such promotion is the cost - if you cannot write “selling” texts yourself, the services of professional copywriters may not be cheap.

From this material, you learned about promotion on social networks yourself.

We hope our site was useful to you. Good luck.

Since one of the effective ways to make money on VKontakte is to create a thematic community (and use it as an advertising platform), in this article we will look at the most popular ways to effectively promote it.

What is group promotion?

Let us note the fact that popularity for the community on a social network plays a very important role, since the presence of a large and high-quality audience is the main requirement of advertisers.

Let's take a closer look at VKontakte.We enter the search query “sports” into the search bar and get an impressive result - 123,023 (!!!) different thematic communities.Of course, those that are higher in the list than others have advantages, that is, they are in the TOP of the search.

Communities in the TOP have the best search traffic (that is, the number of real visitors clicking on search results), which allows them to be replenished with new members/subscribers without much effort.

Considering the high level of competition in social networks, another question arises: “How to bring your group to the TOP of the search?”, that is, make it recognizable and successful.

The solution to these issues determines the essence of “promotion”, which involves carrying out certain actions necessary to promote and popularize the group on social networks.

Promoting a group on VKontakte so that it ranks high in search results is a difficult but achievable task, which is achieved mainly by recruiting/subscribing active participants. The first stage of this process is to carry out internal optimization, namely:

A person who creates a group on a social network needs to make every effort to make it interesting and comfortable. The main goal is to create a community unlike others, which the user, having visited once, would want to return there more than once, and, of course, would share information with his friends.

Now that the group has already been created, we have to figure out what methods can be used to “promote” it. There are quite a few of them, but we will conditionally divide them into two main groups - paid and free. Let's look at the most effective ones.

Free methods of group promotion

A fairly simple and affordable way to promote a group on social media. networks in the initial stages, which does not require much effort. The mechanism is simple: you compose an interesting invitation text and send it to your friends using messages within the social network. The more friends you have, the more potential members for your group/public. But you should remember that you can send no more than 40 invitations per day.

The method is similar to the previous one, but the invitation text is sent to strangers. It is necessary, using the provided search filters (by region, age, gender, profession, interests) of the social network, to select a possible target audience according to the criteria we need, and start writing a personal message with an invitation to each person found in this way.

You cannot send the same message over and over again, as this may be considered spam, and this will result in a ban on social networks! In addition, remember that there is also a daily limit on the number of such messages.

If the rules of thematic communities allow you to post various messages (including advertising) on your open “wall”, use this opportunity for self-PR and attracting new members to your group. Some communities even create special advertising sections for such invitations.

Longreads

Another popular way to promote VKontakte groups is the so-called longreads - voluminous articles that are highly adaptable and fast loading from any device.

Such articles are very successful on social networks, occupy high positions in search engines, and have a number of advantages compared to regular posts.

Create engaging content in the form of presentable longreads (with a clearly defined purpose), and combine them with regular posts and other activities. By the way, you can now maintain a full-fledged blog through the VKontakte group)

Promotion using PR groups

This method is ineffective and labor-intensive, but it still has the right to life. On social media There are a large number of special groups on networks that are used to promote others. This happens according to the following scenario: you look for PR for a group (just use a search on a social network), join them, and leave an invitation in each of them to join your group.

This method looks good, but given the huge number of people who, like you, will ask to join their groups in the same way, your post with an offer in the placement list will most likely move very far down, in a short period of time (where it probably no one will see it anymore). And it’s difficult to name the target audience of the participants who joined in this way.

Automatic invitation

Currently, there are many different programs for automatically sending invitations to join your group to users of a certain social network, which naturally looks attractive. But there is one “but” - most of these programs are ineffective and harmful.

For the security of your PC and social network account, it is not recommended to use this method due to its unreliability. If you find a correctly working program in which you are absolutely confident, this can give a certain positive result.

Promotion via Youtube

Having a channel on the most popular video hosting site, you can also actively promote your group or public (of course, provided that this channel has good traffic and the video has good views). The essence of this method is to create videos that talk about the “existence” of your community, information from it, and, of course, its URL link.

If you have a certain audience on Youtube, then with the help of such videos it is quite possible to redirect this traffic to the social network to your public or group.

Paid methods of group promotion

Paid ads

Probably the most popular and frequently used method of promoting groups on social networks is placing paid ads (contextual advertising), which often gives good results.

This method is an excellent opportunity to obtain a target audience, since users interested in your ad click on it on their own, with a high probability of further joining or subscribing to your community if it interests them.

Such advertisements are placed in special advertising blocks (on VKontakte, for example, to the left of the page content), for a certain time, which is determined by you. The method is quite effective.

Buying subscribers

This method can be called in another way “promotion using specialized services.” There are special sites, the so-called social network exchanges who, for a fee, provide services for promoting communities in social networks. networks, and users can make money on social networks through simple actions: joining groups, likes, reposts, comments, etc.

On these sites, customers can quickly and conveniently select and launch the desired advertising campaign for their resource by purchasing custom actions. The disadvantage of this method is that it generates an uninterested audience, that is, it is quite possible that the majority of users joined in this way may simply turn out to be “dead weight” in your group/public, but if quick promotion is required, this is an ideal promotion tool!

Promotion with the help of PR specialists and agencies

This method is very similar to the previous one, the only difference is that the supplier of traffic to your group or public is not specialized sites where “actions are bought” in social media. networks, and freelancers for promotion in social networks. networks (PR specialist) or PR agencies from which you “order” the promotion of your resource. Of course, the price and desired result must be agreed upon in advance.

Unfortunately, the method does not eliminate the risk of getting an “inactive audience”, or getting to a qualified freelancer, but in any case, this method is considered convenient and effective. Often such services are provided at freelance and remote work exchanges .

Some well-promoted groups and public pages with a lot of traffic offer to buy “advertising space” from them, that is, for a certain fee, they can post a link to the group you are promoting. Naturally, the topics of your community and where the advertising opportunity is provided must match.

Using this method, you get only a high-quality audience, that is, interested in your information, or in the goods or services you offer. You should negotiate the amount of payment and display lines directly with the administrator of such a community.

Promotion using incentives

A very effective way to attract your target audience. Motivation is often what drives interest in your community and sets you apart from your competitors.

Your goal is to interest social network users in your community by conducting various contests, surveys, games with the opportunity to win prizes, receive bonuses, etc.

As a rule, this gives a very good result and helps to increase the activity of users, and even their recommendations will allow their acquaintances and friends to join your group or public.

Today we will talk about business promotion on social networks. In this article, I will talk about why you need to promote a business on social networks, what problems can be solved by this, and will focus on the specific features of promoting a business on each of the most popular social networks. So, first things first.

Why promote your business on social networks?

First of all, you need to understand that social networks are a huge target audience for promoting goods or services. There are hundreds of millions of users registered there who can become your clients, or at least learn about the existence of your company/product.

Promotion of goods on social networks is interesting both for large companies at the global, state, regional level, and for local ones. This method of promoting and advertising a business is also interesting because the costs for it, in comparison with other types of promotion and advertising, are relatively small, in some cases they may be completely absent. At the same time, business promotion on social networks shows quite high returns, especially if done correctly.

Often entrepreneurs who want to integrate their business into social networks do not fully understand or have a clear idea of why they are doing this. For example, they believe that being present on social networks is fashionable, this is the current trend, “everyone is doing it, so that means I need it too.” This approach will not bring good results, since a businessman must first clearly understand what exactly he wants to achieve with his presence on social networks, and build his promotion policy based on this.

There are 3 main goals that business promotion on social networks may involve:

1. Increasing the number of sales of a product or service. This is the main, but not the only goal. In this case, the optimal method of promotion would be advertising companies on social networks promoting certain goods and services. Here you don’t even have to create your own account or community - people who click on the ad can go directly to the company’s website and make purchases there or use contact information.

2. Promoting a brand of a product or service. This is a different task that requires a different approach. For this purpose, it is best to create a thematic page or community and increase the number of its subscribers/participants. For example, by holding competitions that encourage reposting posts, inviting friends to the community, etc.

3. Increasing customer loyalty to the company. This is the most difficult task and requires the most painstaking work. This will require high-quality accounts/communities with constant publication of news, answers to complaints and questions from subscribers, and the ability to resolve conflict situations. That is, such work will require a separate competent employee of the company (for large companies - even several such employees). However, the possibility of direct dialogue between a consumer and a business representative is always an undeniable competitive advantage.

Achieving the second and third goals has an indirect impact on the main goal - increasing sales volume.

Many entrepreneurs who are just learning how to promote their business on social networks think that it is enough to create an account or community on each social network and periodically place advertising ads there. In practice, this approach is unlikely to bring any result at all, it will only take some time.

Business promotion in VKontakte.

VKontakte (vk.com) is a social network that is the leader in RuNet in terms of audience size. The number of its users exceeds 270 million, of which more than 60 million access their pages daily. The average age of users is 17-35 years. The main disadvantage here is that in this social network there is a fairly large percentage of people with a low level of solvency (schoolchildren, students, the unemployed).

The opportunities for promoting business in contact are quite wide:

– Creation of public pages or communities to promote goods and services;

The ideal material for attracting the attention of VKontakte users would be an interesting thematic picture with a brief overview of the product/service/community.

Business promotion on VKontakte is suitable for a wide range of activities, primarily for inexpensive goods and services aimed at young people, local businesses, online stores, promotion of any nature.

Business promotion on Facebook.

Facebook (facebook.com) is the world's largest social network among the most popular in RuNet. In total, almost 1.5 billion users are registered here, about half of them are active daily, the number of the Russian-speaking segment is about 10 million. Facebook, unlike VKontakte, is visited mainly by people of average and high social status and income, aged from 25 to 45 years, the percentage of insolvent audience is minimal here. Famous businessmen and politicians have their own Facebook accounts. If VKontakte is more of an entertainment social network, then Facebook is a business and information network: people come here to get information.

The main directions for promoting goods and services on Facebook:

– Creation and promotion of your own from public pages;

An important difference between Facebook and VKontakte is that likes here are displayed in the news feed of all the user’s friends, thus the advertising post is more easily distributed to a wider audience.

Promoting a business on Facebook is suitable for goods and services aimed at business-literate people, promotion of all kinds of conferences, seminars, business trainings, and informational websites.

Business promotion in Odnoklassniki.

Odnoklassniki (ok.ru) is the first social network to become popular in RuNet. Today, its popularity has fallen somewhat, however, there are more than 200 million registered users, and about 45 million use the service daily. The main feature here is that among the users there are a lot of elderly people of retirement age; the average age here is maximum in comparison with other social networks: 25-50 years. In addition, many Russian-speaking network users are emigrants living abroad.

Opportunities for business promotion in Odnoklassniki:

– Creation of thematic groups;

The ideal content for promoting a product or service on Odnoklassniki will be an eye-catching picture/status/video of a cool or socially significant nature that unobtrusively advertises your brand. Here, as on Facebook, every like (class) is displayed in your friends’ news feed, so by posting bright, funny, meaningful statuses, pictures or videos that will make you want to click “class,” you can promote your brand well.

Business promotion in Odnoklassniki is designed for the simplest, ordinary people, mainly the older generation, and is also suitable for goods and services intended for the widest audience, media sites.

Promoting your business on Twitter.

There are significantly fewer opportunities for business promotion here. However, here you can create a hashtag for your own brand (for example, #fingeny) and promote it by purchasing advertising in well-promoted accounts with a large number of subscribers.

To promote on Twitter, you need to use a short message, preferably with hashtags (your own or popular), containing a link to your website.

Promoting your business on Instagram.

Instagram can be used to promote your brand by posting thematic photos and videos on your own account and purchasing such placements in the most visited thematic accounts.

To promote on Instagram, you need high-quality, bright, funny, attention-grabbing photos and videos. When posting, it is advisable to use hashtags (both your own and popular ones).

Promoting a business on Instagram is ideal for promoting youth product brands.

You have gained some idea of what business promotion on social networks includes, what directions and options you can use for this. Of course, this is just general information; in future posts I will explore some important aspects in more detail over time.

In conclusion, I would like to draw your attention to the fact that you do not always need to try to cover all social networks at once - it is better to choose the 2-3 or even one that are most suitable for your situation and concentrate all your efforts on it. In addition, you need to be very careful when choosing your target audience (targeting), on which the success of the advertising company will greatly depend.

See you again on a site that will teach you effective ways to earn money, invest, manage personal finances and family budgets, and build competent cooperation with banks.

Greetings, friends! 🙋🏻

I’ve been meaning to write this article for a long time, but somehow never got around to it. I get asked very often about the best services for promoting on social media. networks, asking for recommendations or writing reviews. So, in order not to answer similar questions a hundred times, I decided to put together all the services that I use/have used personally and which I recommend to everyone who contacted me with questions.

I'll start this post with a table with brief descriptions of services. This will be useful for those who do not particularly like to read and want to understand everything themselves. After the table you will find more detailed descriptions of the services, as well as links to instructions or reviews on my website, when available.

If you need to switch directly to a specific service, Use the contents of the article to jump to the desired section:

Service name	Description	Trial period
Various social networks
Onemorerepost	Automatic cross-posting from Instagram to VK, OK, Fb, Twitter, Tumblr and G+, and now to Telegram!	3 days
Segmento Target	Collection of databases from VK, Instagram and Odnoklassniki for targeting/retargeting, compiling lists for automation in VK and Insta	demo version
Cerebro Target	Collecting databases from VKontakte, analyzing audiences and communities to set up retargeting on VK.	demo version +1 month of free access after the first payment with promo code PROSMM
Social Hammer	One of the best services on the market for automatic promotion on VKontakte, Instagram and Facebook	7 days
Starcomment	Tracking comments and mentions of the brand/keywords on VKontakte, Twitter, Instagram, Facebook and YouTube + Newsletter on Instagram Direct	24 hours
PublBox	One of the best services for creating high-quality visual content, scheduled posting, cross-posting on Facebook, VK, Instagram, Odnoklassniki, Twitter, Google+, YouTube and Telegram.	7 days -10% discount with promo code PROSMM
SMM planner	A fairly well-known service for scheduled posting on OK, VK, Facebook (including groups), Instagram, Telegram, Viber and Pinterest	100 posts/month.
Plibber	A popular advertising exchange with very wide possibilities. Works with platforms: VKontakte, Instagram, Odnoklassniki, YouTube, Twitter, Facebook and Google+.	No
Adstamer	Advertising exchange (for advertisers and public page owners), specializing in Instagram and Vkontakte. Lowest commission among similar services	No
Advansets	An advanced service for working with teaser networks, VK and Instagram. Detailed analytics of advertising communities and promotional posts on VK and Instagram.	demo version
Instagram only
Instapromo	A good service for automatic promotion on Instagram: masfollowing, mass liking, publishing posts on a schedule, sending to Direct and comment tracker.	3 days
Giveaways	Effectively and transparently conduct different types of competitions and sweepstakes on Instagram, including photo competitions, reposts, round-robin competitions and comment competitions	No
OnlyPult	Scheduled posting of photos, videos and stories to Instagram (NEW) via computer	7 days
Pikalytix	The most advanced Russian-language account analytics system on Instagram - more than 30 important metrics in one report	3 days
Parasite	A comprehensive service that allows you to manage several Instagram accounts in one place - through the service. Key features include: scheduling posts, managing Direct messages, viewing profiles, commenting, and account analytics.	7 days
Facebook only
GoUpLive	The best service for creating interactive posts through live broadcasts. Original templates that no one else offers.	trial mini-broadcast

The best services for promotion on social media. networks

Onemorerepost

Cerebro Target

PublBox

Advansets

I would also like to note that the service runs in the cloud, so there is no need to install it. Easy access both from a smartphone and from a laptop or computer.

Free trial period of 3 days and referral system with payments.

Giveaways

Giveaways are the best and, as far as I know, a one-of-a-kind service that allows you to effectively conduct contests and sweepstakes on Instagram.

This is a paid service, but the amount of time you save thanks to it is worth much more!

So, Giveaways allows you to almost automatically run contests on Instagram. The service will 100% honestly and transparently check the fulfillment of all conditions

Currently, using Giveaway you can conduct the following types of competitions:

traditional repost competitions
photography competitions
commentary contests
circular drawings or, as they are also called, Loop Giveaway

What does the service do?

automatic verification of subscription to all competition organizers (if there are several of them, such as in circular competitions)
automatic checking of tags in comments
your own competition page on the service website
publication of the competition on social media service networks
possibility of removing unwanted participants from the competition
automatic determination of competition winners, who will also be shown on the competition page on the website
detailed statistics on the effectiveness of the completed competition

OnlyPult

OnlyPult is a Russian-language service that allows you to upload photos and videos to Instagram via a computer, i.e. through a regular browser.

Update: More recently, the service has added the ability publish insta stories directly from your computer! I think this is the only service that offers such a function at the moment.

Please note that Instagram's policy has recently changed and they have officially stated that it is now "legal" to use timed posting services on Instagram. So, use it for your pleasure and don’t be afraid of anything - there will be no more blocking for this matter!!!

Advice: when you go to the site, there is a language switcher at the bottom.

Service capabilities:

publishing photos to Instagram via a computer without push notifications. Onlypult is not an app, but a website.
the ability to publish to several accounts at once without having to enter a username and password.
the ability to add employees to publish on Instagram without having to give out passwords.
the ability to follow account posts and hashtags.
account analytics.

Pikalytix

Pikalytics is a domestic service for conducting deep analytics of Instagram accounts. This service collects in one place the most important information about 30 different metrics that you need to know and understand about the development of your Instagram account.

Profile audience analysis includes:

subscriber growth data;
data on lost subscribers;
gender of subscribers, geography and their interests;
number of bots;
reach of subscribers, that is, the potential reach of your profile.

Audience engagement includes:

average number of likes and comments over the entire period and per publication;
dynamics of likes and comments;
hashtag analytics, which allows you to find out which hashtags bring you the best results;
top publications by likes and comments.

Content analytics includes:

the best time to post on your profile;
the time when your audience is most active;
the popularity of your posts depending on the time of their publication.

You can also read how to use some metrics for successful promotion on Instagram by following the link.

Parasite

Parasite- another cool service for optimizing promotion on Instagram, which I only recently learned about ☺️

Parasite is a comprehensive service that includes the following functions:

(from a computer or mobile device), which includes bulk uploading of posts, as well as drawing up a publication plan;
the ability to create templates and the “first comment” function, which will help save even more time on writing new posts;
managing Direct messages through the service without the need to log into Instagram;
account analytics;
the ability to add from 3 to 30 Instagram accounts to the service, depending on the selected plan;
the ability to view your feed, other people’s Instagram profiles, as well as the ability to like, write and delete your comments without going to Instagram, that is, while being directly in the service.

In this video you can see what the service looks like from the inside to better understand whether it is right for you or not.

The best services for promotion on Facebook

GoUpLive

GoUpLive is another cool service for creating interactive publications based on live broadcasts.

GoUpLive offers several unique templates that have not yet been used on Facebook and can arouse great interest among the audience. The only problem is that the service is in English, so you need to more or less understand the language to understand the interface.

Templates currently available:

regular vote heart or like
voting with horizontal results
voting X vs Z
word search puzzle (Latin only)
guess what's in the picture
exposure
countdown
video loop

I wish you successful progress, friends! 🙂

But for those who manage to do this, the business brings good profits. How to start promoting, and what to focus on in this process?

Let's evaluate budget ways to promote your business on social networks.

But first, let's determine whether this is necessary in your particular case.

Pros and cons of promoting a business on social networks

Today, 85% of people who have access to the Internet create accounts on various social networks and spend a huge amount of time there.

Russia holds the lead in Europe in terms of the number of registered accounts and the amount of time people spend on the Internet.

Business on social networks: advantages

Small investment.

The cost of one attracted client via the Internet is much lower than when using other methods of promotion.

If in other methods in order to:

lure potential clients,
start a community
conduct a conversation with consumers.

An investment is required, but on the Internet you can do it without spending any money.

However, you need to be realistic: free promotion will always be slower and not as effective as paid promotion.

"Word of mouth" distribution.

Promoting your business online using this method is the fastest. How does it work?

An interesting article is posted in a group.

It was read by 100 portal visitors, 11 of whom shared the link to the unique work with their friends.

Among them, there may also be those who will share with other friends and so on.

It is at such moments that a viral program is launched that will make a business on social networks successful.

By the way, using SEO it is very difficult to get a similar result as SMM.

Development.

Promoting your own business on the Internet is gaining enormous popularity every year, as the number of portal users is growing.

Some facts about the number and age of visitors to various social networks.

Low competition.

Most companies have not yet realized all the benefits that business on social media can bring. networks.

They do not understand how profitable it is, since such methods bring good profits with minimal investment.

All this results in reduced competition (compared to the real market).

Disadvantages of business promotion on social networks

Not subject to detailed analysis.

It is simply impossible to analyze subscribers like, for example, using Google Analytics.

A marketer can only estimate the number of visitors and determine whether the business is moving along the right course.

Control by the administration.

Often such frameworks interfere with full-fledged promotion, and you have to look for workarounds.

Group worker.

Every project requires control, even (especially) if it is built on the Internet. A group or community must have its own administrator.

The administrator's job consists of the following tasks:

survey of group members,
publishing posts,
active support of group communication,
spam removal,
content update.

You will need to hire such a person and pay him a salary.

But thereby freeing yourself from petty work and starting larger-scale processes of promoting your product.

If the founder or administrator of the group does not monitor the page, then the clients will feel it very well, and the community will quickly decline.

It’s unfortunate, but this can also affect your offline reputation.

Review of ways to promote in the TOP 5 social networks

1. Promotion of VKontakte.

The website vk.com is the most popular portal on the Russian-language Internet.

The number of registered people (or rather, pages) totals 380 million, more than 80 million people visit the contact every day.

Options for increasing profits from business on VKontakte:

Placing advertisements in communities with similar topics;
Targeted advertising (playing content depending on the preferences of visitors), which is paid based on the number of impressions and clicks.
Example of action: a person previously searched on the Internet for information about air travel to China.
Broadcast advertising in well-known city groups.
Creation of a specialized VKontakte page on which all business products will be posted.

To attract consumers to the group, it is best to come up with some interesting and memorable name, as well as a bright avatar.

Basically, the audience of “Contact” is young people, so the goods or services offered should be inexpensive.

2. Promotion in Odnoklassniki.

The website ok.ru is a resource where the older audience of visitors predominates (ages 30–55).

It is not as “crowded” as VKontakte, but it also has enviable popularity.

The number of users has exceeded 201 million, of which 46 million daily visit their page on the social network.

Options for promoting a business on Odnoklassniki:

advertising in applications or games,
creation of a personal page for business,
targeted advertising,
Promote your business by posting in other popular groups.

Content on Odnoklassniki should be aimed at attracting customers' attention in various ways.

These can be intriguing statuses, interesting videos, pictures that are unobtrusively shown to visitors.

For example, a person put “class” in a group that was founded to sell children's products.

This “like” will automatically be reflected in your friends’ feed. If they like the product, they will like it too.

In this way, you can familiarize people with your business in the shortest possible time.

In Odnoklassniki you can sell and offer services of various levels, since it is home to an audience of different levels of solvency and tastes.

3. Promotion on Facebook.

The website facebook.com is one of the largest networks in the world. There are more than 1.6 billion accounts registered on it! 50% of them are viewed by users every day.

People with average and high incomes, aged 25–45, are often registered on Facebook. In such social Even politicians, entrepreneurs, and stars register on networks.

If, for example, “VKontakte” and “Odnoklassniki” have a more entertaining nature of relationships between people, then “Facebook” is more business-like, since they register there for the purpose of exchanging information.

Ways to promote on Facebook

4. Promotion on Twitter.

The website twitter.com allows its users to quickly exchange information with each other.

Various segments of the population are registered on Twitter, from politicians to loaders and security guards.

Of course, it is quite difficult to promote a business, but there are still tools that allow you to do this.

For example, maintaining an account and creating a personal hashtag for your business helps to popularize and increase recognition.

You can agree to place this hashtag on well-known accounts that “can boast” of the maximum number of people following it.

The hashtag should point to the business page and nowhere else, so it must be absolutely unique.

This promotion method is more suitable for Internet projects, rather than for product sales.

5. Business on the social network “Instagram”.

The site instagram.com is based on the exchange of short videos, photographs and personal messages.

And yet the images are at the forefront.

You can create a page and promote your business by promoting a group.

You can also, for a set fee, advertise your activities in more popular accounts with a large number of subscribers.

In order to attract customers, you need to publish interesting videos, colorful and bright pictures, photographs.

4 methods of promotion on social networks

No. 1. Content is the main promotion assistant

Every marketer will say: “without decent content, it is impossible to promote a business on social networks.”

Three basic content rules:

Consistency.

The material should be systematically updated in the group.

Two, four, six posts a day - these indicators depend on the direction of the business and the client audience.

Posting should be regular and not depend on the number of subscribers.

Exclusivity.

Each material that will come from the moderator to the page must be highly unique and interest the visitor from the first lines.

You should not plagiarize or copy articles from other sources.

It is better to focus your attention on creating exclusive works for business.

Viral promotion.

All materials should engage the client as much as possible.

It is at this moment, as described earlier, that the viral spread of information begins.

No. 2. The role of targeting in promotion

This method of advertising is aimed at a specific audience. The definition of “your client” is based on her interests.

The opportunity to promote a business using this method can be found in all of the listed social networks.

For a better understanding, let’s consider the types of targeting:

For example, a fitness center is opening in Khimki.

This means that information about the opening should be shown to residents of Moscow and populated areas close to the new fitness center.

This is the setting that is set when advertising is launched. As a result, only your target audience sees it.

Socio-demographic.

For example, a novice entrepreneur whose business is based on selling products for children needs to advertise in groups of young mothers and married women.

Contextual.

If a person is interested in fashion, then he will participate in the “Style” and “Fashion” groups, and not in the communities of carpenters or steelworkers.

For example, a person is interested in Latin American dancing and traveling.

Then the owner of the travel agency is simply obliged to offer the person a tour ticket to Cuba.

First, it is necessary to analyze whether the proposed product is suitable for the user. Secondly, create a well-designed advertisement.

No. 3. Promotion in communities

This type of promotion has already been discussed earlier, but it is still necessary to recall its essence.

At the same time, the entrepreneur must realize that the more “promoted” the community is, the more money he will have to pay for advertising on their page.

Within 24 hours, for a set fee, subscribers will be shown the advertising post they ordered.

About detailed plans for promoting different types of companies on social media. networks, Ilya Balakhnin will tell you in his video:

No. 4. Business on social networks: professional promotion

There are specialized services that will advertise your business on social networks for a set fee.

They often develop content themselves, activate the targeting mechanism and negotiate about advertising in thematic communities.

All these functions are offered, for example, by the site plibber.ru. "Plibber" makes it possible to develop a business by attracting customers from social networks.

To work here, a novice entrepreneur must:

log in to the site,
start advertising your products yourself or contact qualified Plibber employees,
in the first case, analyze your target audience and develop the necessary advertising post.

The site moderates the proposed task, after which you can begin promotion.

If you adhere to the above methods and analyze the information received, then business on social networks will bring good income with minimal investment.

The main thing is to know your target audience well, appoint a responsible person in the group and do not forget about systematically adding articles, photographs, and videos.

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