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Business plan for the delivery of sushi and rolls.

* Calculations use average data for Russia

A sushi market selling takeaway sushi can generate a net profit of more than 350 thousand rubles. per month. In this business plan, we will look at how to open an island-style sushi bar in a mall.

1. Summary of the project "sushi bar"

The goal of the project is to open a sushi market for the implementation of a range of catering services in a city with a population of over 1 million people. The sushi market positions itself as a fast food based on Japanese cuisine and opens in the format of an island-type pavilion. The restaurant offers takeaway and delivery orders.

Today, there is a reorientation of the catering market to the fast food segment. Even during the crisis, this direction shows a positive trend. The sushi bar project takes into account the main market trends and is considered as a promising type of business. Opening a sushi bar does not require large investments, and with the right approach, you can achieve high profits due to constant demand and high margins on products.

Thus, the main advantages of the restaurant business include: a high level of profitability and demand for catering services; relatively low level of initial investments; small retail space; simple production technology; year-round demand for products; high profitability.

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The target audience of sushi bars is quite wide. The main category of consumers is young people aged 18-30, regardless of their income level. The price segment is below average.

For the implementation of the project, a retail space of 10 sq.m is leased on the territory of the shopping center. The volume of initial investments is 775,000 rubles. The costs are directed to the purchase of equipment, advertising, the purchase of raw materials and the formation of working capital, which will cover the losses of the initial periods. The main part of the required investments falls on the purchase of equipment - 63%. Own funds will be used to implement the project.

Financial calculations cover a three-year period of project operation. In the future, expansion of production is planned. In accordance with the calculations, the initial investment will pay off after seven months of work. Net profit upon reaching the planned sales volume will be 366,000 rubles / month. It is planned to reach the planned sales volume at the end of the first year of operation of the sushi bar. Return on sales in the first year of operation will be 29%.

2. Description of the industry and company

The modern culture of catering in Russia is actively developing: there is a rapid growth in the number of establishments and the variety of offers that form the special interest of Russians in eating out. Even during the economic crisis, the population does not refuse to visit catering establishments, although they try to save on this type of expenditure. According to the results of 2015, the average cost per capita for eating out in Russia amounted to 741 rubles. per month, and their share in the total structure of monthly costs is only 3.6% on average in the country.

According to experts, the domestic catering market has growth prospects, since it is quite capacious. Compared to the markets of developed countries, the domestic market looks free - it has room to grow: both in terms of quantitative filling and in terms of consumer demand.

Figure 1. Size of the catering market in different countries, 2015


According to statistics, the average per capita cost of eating out in Russia is only 741 rubles. per month, which is 15 times less than in the United States. In other words, an American with an average income level spends 15 times more on food in public institutions than the average Russian. In the cost structure of the population of Russia, the cost of eating out is only 3.6% on average in the country, for Moscow this figure is four times higher.

Figure 2. Per capita spending on eating out, by country, 2015


The main problem of the public catering market in Russia is its high dependence on the state of the economy, since the level of income of the population corrects the demand for the services of public catering establishments. It is believed that under favorable market conditions, about 25% of catering establishments are at risk. In a crisis situation, more than 50% fall into the risk zone.

Over the past few years, 2015 has been the least successful period for this business: a 5.5% drop in turnover, a reduction in the number of players in the market - in large cities about 30% of restaurateurs left the market, the curtailment of networkers, the rapid increase in costs of establishments. Against this background, the market decline by 3.7% in 2016 looks like an improvement in the situation.

At the end of 2016, the volume of the catering market exceeded 1,200 billion rubles. The market was supported by the active development of fast food, which has become the most profitable sector of the market. This fact is due to the fact that consumers seek to save money, not wanting to give up visiting catering establishments. This trend in consumer behavior has led to an increase in the popularity of delivery services. Statistics show that over the past three years in Russia, interest in home delivery of food has increased by 2-3%. It should be noted that at the moment the food delivery service is provided by approximately 47% of the chains. Therefore, the availability of food delivery services is a significant competitive advantage. Practice shows that the service of delivery and ordering food via the Internet allows you to increase sales by 10-15%. This niche remains underdeveloped and therefore even more promising.

Figure 3. Dynamics of the public catering market turnover in 2006 – 2016, billion rubles, %*


*data from Alfa-Bank and RBC

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Today, the catering market offers a wide range of national cuisines and concepts. The most popular segment is European cuisine - 64.1%, the top five also includes Russian, Italian, Japanese and Caucasian cuisines.

Figure 4. Russian public catering market by segments


The state of the public catering market is characterized by the following trends:

    the highest demand and growth rates are in the fast food segment;

    demand for home delivery of restaurant food;

    reduction in the number of restaurateurs in the market;

    active price dumping by restaurateurs in an attempt to attract consumers;

    growing popularity of new formats of establishments: street food, gastrobars, restaurants of national cuisines, in particular - pan-azit;

    increase in the share of public catering in shopping centers up to 10-15%.

Thus, today the most successful segment is fast food - the only segment that demonstrates positive dynamics in the domestic catering market. Annual growth of fast food is 5-8%. In 2016, the volume of the Russian fast food market amounted to 212 billion rubles.

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Taking into account the main trends in the catering market, the concept of a sushi bar looks like a promising direction for the restaurant business. First, Asian cuisine continues to retain the consumer. Secondly, the format of the sushi bar makes it possible to attribute the project to the fast food segment. Thirdly, the project involves the availability of takeaway and delivery services. Fourth, a sushi bar can be installed in a mall.

Table 1 summarizes the key advantages and disadvantages of a sushi bar to consider when planning a business.

Table 1. Advantages and disadvantages of opening a sushi bar

Advantages

Flaws
  • high business profitability (up to 60%);

    • fast return on investment;

    no need for a large staff;

    narrowly focused, specific niche;

    high demand for Japanese cuisine;

    a relatively small amount of investment for the industry;

    promising fast food format;

    business scalability
  • high level of competition in the market;

    • expensive rent of retail space;

    the difficulty of finding qualified personnel in Japanese cuisine;

    complexity in organizing a business

The given data allow us to draw a conclusion about the investment attractiveness of the restaurant business. The implementation of the sushi bar project will allow taking into account the key trends in the industry and occupying a free niche. Opening a sushi bar does not require large investments, and with the right approach, you can achieve high profits due to constant demand.

3. Description of goods and services of the sushi bar

Over the past few years, there has been an increased demand for Asian cuisine in Russia. And if earlier sushi and rolls could only be found in restaurants, today it has become a familiar meal at the fast food level - rolls are ordered even at work as a business lunch.

The business of preparing and selling sushi and rolls is quite common. However, the high competition in the industry is offset by the fact that the sale of sushi and rolls is a highly profitable business. To succeed in this area, you need to decide on the concept of the institution and correctly draw up a business plan.

This business project involves the opening of a sushi bar (sushi market), which provides public catering services and takes into account the main trends of gastronomic fashion. A sushi bar in the format of a shopping island will be located on the territory of the food court in the shopping and entertainment center. What are the benefits of a shopping island? Firstly, high traffic and concentration of the target audience. Secondly, the shopping center employs several hundred people who are also potential customers. Thirdly, shopping centers themselves often hold events to attract an audience, which will allow the owner of a sushi bar to save on advertising. Fourthly, this format does not require a large staff - 3-4 people will be enough.

The range of the sushi bar includes a wide selection of sushi and rolls, several soup and noodle options, as well as drinks. Sushi sandwiches will be the hallmark of the restaurant. The dish is a large roll for a full snack. This creates an alternative to burgers, ordinary sandwiches and organically fits into the concept of fast food. The inclusion of soups in the assortment is explained by the fact that to attract visitors to business lunches. Table 2 shows a sample sushi bar menu.

Table 2. Sushi bar menu example

Based on this, the average bill of a sushi bar is 300-400 rubles. You can also add a special business lunch offer to the menu. For example, the combo "sandwich roll + soup" worth 220 rubles. (20% discount). The offer will be valid from 12:00 to 16:00.

The assortment of the institution should be updated over time in accordance with the taste preferences of consumers. Orders will be constantly monitored to exclude unclaimed positions. When compiling the menu of a sushi bar, it is important to follow the principle of full and variable use of products in order to minimize the risk of food spoilage if a particular dish is unpopular.

The sushi bar will provide the following services:

    sale of sushi, rolls, business lunches;

    takeaway food;

    delivery of finished products.

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This list of services is designed to cover the maximum audience and satisfy the demand of different categories of consumers. Production is carried out in-house using only natural high-quality ingredients.

Thus, the main advantages of a sushi bar are:

1) unique Japanese cuisine in a convenient format;

2) availability of delivery and takeaway services;

3) prices are lower than in a restaurant;

4) a unique offer: sushi sandwiches that replace a full portion.

4. Sushi bar sales and marketing

The target audience of sushi bars is quite wide. The main category of consumers is young people aged 18-30, regardless of their income level. Sushi bar works for a wide range of consumers. The target audience are the following categories:

    mall workers coming for lunch;

    active young people who prefer takeaway food;

    employees of various organizations who order a business lunch with delivery;

    shopping center visitors who prefer to eat on the spot;

The main market for a sushi bar is large cities, since residents of small towns may not show interest in this direction.

One of the important points when opening a sushi bar is the preparation and implementation of an effective marketing strategy, which includes: developing the name of the establishment, its logo and corporate identity; organization of an advertising campaign (promotions, promotion tools).

A bright and memorable name will allow you to distinguish the institution from the many offers on the catering market. Services for the development of the corporate identity of the institution will cost an average of 10,000 rubles. A catchy, eye-catching sign, including its installation, will cost about 20,000 rubles.


To promote a sushi bar, you can use various marketing tools: promotional videos in the cinema; promotion in the network; sponsorship participation in mass cultural projects; installation of billboards and signs; distribution of business cards, flyers or booklets with menus; event marketing; advertising in the media; radio advertising; participation in food exhibitions and fairs; loyalty programs, promotions and so on.

In this case, advertising on social networks targeted at young people will be effective. Within the framework of social networks, you can hold a “happy repost” campaign, a “competition contest”, etc. This tool is aimed at attracting an additional audience. You can also provide for a "happy hour" promotion - the time during which the institution offers discounts, a special menu, etc. The use of this promotional tool should be subject to the following recommendations:

    planning an action for weekdays;

    increasing the price of the most popular menu items to cover the difference in costs;

    a short and understandable slogan for the action;

    one group of drinks or food participating in the promotion;

    tracking stock performance.

The use of one or another tool depends on the target audience of the institution and the budget of the project. This project involves the use of the following promotion tools:

    Creation of a unique style, name, branding - 12,000 rubles;

    Creation and active promotion of a profile in social networks VKontakte and Instagram. 10,000 rubles should be allocated to promote the profile in social networks;

    A repost contest designed to spread advertising information among potential consumers. The winner is given a free set of rolls or a sandwich roll;

    Carrying out the action in the first 2 months of work - free delivery with a delivery amount of 500 rubles.

    Print ads - handing out flyers with a 25% discount coupon. The costs will amount to 15,000 rubles, including the creation of an advertising flyer layout, printing of advertising material and the promoter's salary. It is also planned to distribute booklets with menus.

However, the best advertisement for a catering establishment is a quality product and service. If the consumer appreciates the food and service, he will want to return to this establishment again and recommend it to his friends. You can see new business ideas and marketing moves for sushi bars.

Table 3. Sushi bar advertising budget

Event

Description

Costs, rub.

Styling, branding, logo development

To become recognizable in the market, you must have a corporate identity. Costs include naming, logo development, design concept, branded packaging development

Repost contest

The winner is chosen randomly and receives a prize equivalent to 250 rubles. Expenses include the cost of the prize and payment for promoting the contest on social media.

Free shipping

In the first 2 months of work, the promotion "free delivery for orders over 500 rubles."

Flyers with a 25% discount coupon. The costs include the cost of advertising material and salaries to promoters.
Total:

An active marketing strategy allows you to accelerate the process of return on investment in the opening of a sushi bar and ensures the required level of sales.

The traffic of the shopping center averages 7,500 people a day. Of these, about 10% or 750 people visit the food court site and order lunch. In total, there are 6 catering outlets on the food court site, including a sushi bar. Suppose that only 10% (minimum) of the total number of visitors, and this is 75 people, will order in our bar. With an average check of 300 rubles / person. The daily revenue of the sushi bar will be 22,500 rubles, per month - 675,000 rubles.

The shopping center receives about 6 million visitors a year - all of them are potential customers of the sushi bar. The traffic of the shopping center averages 15,000 people a day. Of these, approximately 12% visit the food court - this is 1800 people. The revenue calculation is based on pessimistic forecasts: suppose that 5% of the number of food court visitors decide to order at a sushi bar. Those. the daily influx of visitors will be about 85 people. With an average check of 400 rubles, the monthly revenue of a sushi bar will be: 400*85*30= 1,020,000 (roubles).

5. Sushi bar production plan

The opening of a Chinese restaurant involves the following activities:

1) Choice of location and interior concept. For any catering establishment, the right location plays an important role. For a sushi bar, the choice of location is based on two criteria: first, it must be a place with high pedestrian traffic; secondly, the presence of competitors nearby should be taken into account - since the sushi bar is a specific format, it is not allowed to be adjacent to analogues. The ideal option is to be located in a shopping and entertainment center - this will cover various categories of the target audience and increase sales due to the high traffic of visitors to the center.

Opening a sushi bar does not require a large area - 8-12 square meters will be enough. m, which will house the "island", equipped with all necessary equipment and an area with several bar stools for visitors.


To implement the sushi bar project, it is planned to rent retail space on the territory of the shopping and entertainment center. The sales area is 10 sq. m., rental price - 15,000 rubles / month. The outlet is an island-style RMU kiosk. This format allows you to attract more visitors. The kiosk is decorated in bright colors and has a seating area with bar stools where visitors can sit down.

There are turnkey sushi bar offers on the market, the cost of which varies between 300-500 thousand rubles, depending on various parameters. The package includes an island market, equipment, logo design, etc.

Consider how much it costs to open a sushi market from scratch.

The island pavilion for a sushi bar can be presented in various modifications. The standard format of a shopping island with an area of ​​2.3 * 1.7 m will cost about 100 thousand rubles. Taking into account the delivery and installation of equipment, the cost will be 115 thousand rubles. For this project, it is planned to purchase an island pavilion with an area of ​​at least 8 sq.m. The approximate cost of such an island will be about 200 thousand rubles. In order to save money, you can consider purchasing a used pavilion. In this case, it will cost, on average, 130 thousand rubles. In addition, you will have to spend money on its design and furniture content. - 40 thousand rubles. Thus, the cost of equipping the retail space will amount to 170-240 thousand rubles. This project involves the purchase of new equipment, so the budget includes the amount of 240 thousand rubles.

In addition to the trading island, it is necessary to pay attention to the very organization of work on it. The trading area in this case is limited, so it is required to use it effectively. Figure 5 shows an approximate layout of an island for a sushi bar.

Figure 5. An example of the layout of an island-type sushi bar (Source: PizzaGroup.ru)




It is also necessary to bring the retail space in line with the standards set by the SES: separate sinks for dishes and hands, the presence of an exhaust hood, fire protection, etc. Additional costs for this may amount to about 8 thousand rubles.

2) Format of service and recruitment. At the initial stage, 2 sellers will be required, who will work in shifts. In the future, the possibility of expanding staff to serve visitors is being considered. The seller accepts the order, transfers it to the chef, accepts payment, forms an order for delivery.

The main staff are sushi chefs who are directly involved in the preparation of dishes. It is planned to hire 4 employees who will work in shifts - 2 sushi attendants per shift. It is assumed that one sushi chef will prepare local orders, and the second - orders for delivery. Order preparation time should be no more than 15 minutes.

Orders are prepared on the spot, but there are also ready-made meals that are displayed in a refrigerated display case. Those who do not want to wait for the order to be prepared can purchase ready-made sushi and rolls. However, practice shows that buyers prefer freshly prepared rolls.

To fulfill delivery orders, it is planned to hire two drivers working in shifts and having a personal car.

To supply the necessary ingredients, cooperation with a third party is envisaged. Meals are served in disposable dishes with a company logo.

Requirements for the staff of a public institution:

    all employees must have sanitary books with appropriate marks;

    All employees must be instructed before being admitted to the workplace, to study the safety instructions for operating the equipment.

3) Equipment. Equipment for a sushi bar is selected based on its range. The entire list of necessary equipment is presented in Table 4. In accordance with it, the cost of equipment will be about 250,000 rubles.

Table 4. List of equipment for a sushi bar

Name

price, rub.

rice cooker

fryer

Refrigerator

Tabletop induction cooker

Sushi cases (refrigerating showcase)

Refrigerated table

Fridge

Thermos for infusing rice and sushi

Microwave

Electronic balance

Washers for hands and dishes

Kitchen utensils and more

Cash machine

4) Drawing up a menu. The planned assortment is given in paragraph 3 of the business plan. Periodically, it is recommended to add new dishes to the menu or make special offers - this will allow you to keep the accumulated customer base. It is important to provide that for each dish a technological map is drawn up indicating the consumption of products per serving and the volume of this serving. This information is necessary to obtain permission from the SES, as well as to calculate the need for raw materials.

5) Organization of supply. Before opening a sushi bar, it is necessary to decide on suppliers and establish channels for supplying raw materials. The main requirement for suppliers is the delivery of high-quality and fresh products on time according to the agreed schedule. It is important that all ingredients used meet the requirements of GOSTs.

    supplier of fish and seafood;

    supplier of rice and other specific ingredients for rolls (nori, wasabi, soy sauce, ginger);

    supplier of fresh vegetables;

    tea/coffee/beverage vendors.

For certain categories of supplies that provide the main menu, it is recommended to conclude exclusive agreements with one proven and reliable supplier. But many wholesalers have ready-made supply sets in stock and are able to fully supply your point of sale with the necessary products.

Before you decide on suppliers, conduct a thorough analysis of the proposals. When purchasing a batch of products for the first time, break the order into smaller batches to order several of each type of product from different suppliers. This will allow you to compare the quality and choose the most economically and qualitatively acceptable option.

It should be noted that when signing partnership agreements, you can count on additional bonuses for the company - for example, beverage suppliers usually provide the establishment with branded utensils and inventory.

When negotiating cooperation with suppliers, you must familiarize yourself with all the conditions specified in the contract. As a rule, the transport costs for the supply of ingredients are borne by your production. To reduce this cost item, you need to choose suppliers that are closer to your establishment.

The required amount of raw materials is determined based on the menu, the technological map of the preparation of products and the expected sales volume. It is important that the recipes of the dishes comply with GOSTs or separately adopted specifications.

6. Organizational plan for a sushi bar

The initial stage of opening a sushi bar is registering a business with government agencies and obtaining permits for a catering establishment.

To conduct commercial activities, an LLC is registered with a simplified taxation system (“income minus expenses” at a rate of 15%).

Type of activity according to OKVED-2:

56.10.1 - Operation of restaurants and cafes with a full restaurant service, cafeterias, fast food restaurants and self-service restaurants.

When opening a catering establishment, it may be difficult to obtain permits. To open a sushi bar, you will need to collect the following list of documents:

    sanitary and epidemiological conclusion issued by Rospotrebnadzor;

    assortment list approved in SEN;

    permission of the state fire supervision;

    the conclusion of the tax inspectorate on the registration of cash registers;

    permission from the ATC for the safety of material assets.


After receiving all permits, you must obtain permission to open a catering establishment from the city authorities.

The schedule of the sushi bar coincides with the opening hours of the shopping center - from 10:00 to 22:00. Based on this, the staffing table is formed. Since the institution is open 7 days a week, it is necessary to organize a shift work schedule for all staff of the institution.

Sellers-cashiers interact with buyers, form received orders and accept payments. Sushi specialists are responsible for preparing meals, cleanliness in the kitchen, storing food, controlling food costs, and preparing food. The coordinator processes orders for delivery, is responsible for the supply of raw materials, and works with suppliers. The administrator organizes the workflow, hires and manages personnel, is responsible for marketing policy, monitors the ratio of profit and loss, and controls the work of personnel. All administrative functions are assigned to the entrepreneur. He will also do accounting. Drivers-couriers carry out timely delivery of orders to the address.

Basic requirements for staff: availability of a medical book, diligence, experience as a sushi chef (for sushi chefs), responsibility, courtesy, communication skills.

All employees receive a fixed salary. The total wage fund is 288,600 rubles. It is also planned to reward employees upon reaching the planned sales volume.

Table 5. Staffing and payroll

№

Job title

Salary, rub.

Quantity, pers.

Administrative

Administrator

Industrial

Sushi driver (shift schedule)

Coordinator (remote work)

Trade

Sales clerk (shift schedule)

Auxiliary

Delivery driver (shift schedule)


Social Security contributions:

Total with deductions:

7. Sushi bar financial plan

The financial plan takes into account all the income and expenses of the sushi bar, the planning horizon is 3 years. It is planned that after this time it will be necessary to expand the business, open new outlets.

To start the project, it is necessary to calculate the amount of initial investments. To do this, you need to determine the costs for the purchase of equipment, the initial purchase of raw materials and the formation of working capital, which will cover the losses of the initial periods.

The initial investment for opening a sushi market is 775,000 rubles. The main part of the required investment is for the purchase of equipment - 63%, for initial stocks and working capital - 25%, for advertising - 6%, and for the rest - 6%. The project is financed by equity. The main items of investment costs are shown in Table 6.

Table 6. Investment costs

Variable costs consist of the costs of the ingredients used in the preparation of dishes, as well as the payment for the capacities consumed in the production process (water, gas, electricity, sewerage). The cost of 1 roll averages 10 rubles, and its selling price is 30-40 rubles. To simplify financial calculations, the amount of variable costs is calculated based on the sum of the average check and a fixed trade margin of 350%.

Fixed expenses consist of rent, utilities, payroll, advertising, taxes, and depreciation. The amount of depreciation is determined by the straight-line method, based on the useful life of fixed assets in 5 years. Fixed costs also include tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the amount of revenue.

Table 7. Fixed costs

Thus, fixed monthly expenses were determined in the amount of 334,000 rubles.





8. Performance evaluation

The investment attractiveness of this project can be judged on the basis of simple and integral performance indicators. The change in the value of money over time is accounted for using the discounted cash flow method.

The payback period of the project with an initial investment of 775,000 rubles is 7 months. The net monthly profit of the project upon reaching the planned sales volumes will be 366,000 rubles. It is planned to reach the planned sales volume at the end of the first year of operation of the sushi bar.

The annual volume of net profit for the first year of operation will be more than 2.5 million rubles. Return on sales in the first year of operation will be 29%. The return on investment is 39.9%, and the internal rate of return exceeds the discount rate and is equal to 21.3%. The net present value is positive and amounts to 1,531,129 rubles, and the yield index is greater than 1, which indicates the investment attractiveness of the project.

9. Possible risks

To assess the risk component of the project, it is necessary to analyze external and internal factors. External factors include threats related to the economic situation in the country, markets. To internal - the effectiveness of the management of the organization.

The specifics of the institution determines the following external risks:

    poor choice of location for a sushi bar. Even the location of the point in the shopping center does not exclude location errors. Visit traffic may be overestimated or the competitive environment underestimated. Therefore, it is necessary to carefully approach the analysis of the outlet and take into account various factors;

    increase in prices for raw materials, unscrupulous suppliers, low-quality raw materials. In the first case, there is a risk of increasing costs and, as a result, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats with a competent choice of suppliers and the inclusion in the contract of all necessary conditions that provide for the liability of the supplier in case of their violation;

    competitor reaction. Since the catering market is quite saturated and the competition is high, the behavior of competitors can have a strong influence. To minimize it, it is necessary to form your own client base, constantly monitor the market, have a customer loyalty program, create competitive advantages and unique offers;

    Refusal to provide rental premises or increase the cost of rent. To reduce this risk, it is necessary to conclude a long-term lease and carefully choose the landlord.

    falling effective demand. This risk can be mitigated by developing effective loyalty programs that include discounts, happy hours, etc.;

Internal risks include:

    problems with personnel, which means low qualification, staff turnover, lack of motivation of employees. This may lead to a decrease in sales efficiency, a reduction in revenue, and the formation of a negative image of the institution. The easiest way to mitigate this risk is at the recruitment stage, by hiring employees who meet all the requirements. It is also necessary to provide for a system of bonuses for personnel;

    equipment failure and production downtime. To mitigate the risk will allow regular maintenance of equipment in order to maintain its performance;

    food spoilage due to low demand, breakdown of storage equipment, improper storage, planning errors. For the restaurant business, this risk is highly probable. Food surpluses can arise for two reasons: firstly, due to the low level of sales and the unpopularity of certain dishes; and secondly, due to errors in sales forecasting. It is possible to reduce this risk through competent planning and forecasting, reviewing the assortment, and excluding unprofitable dishes from the menu. Food storage errors, breakdown of refrigeration equipment can lead to food spoilage. It is possible to avoid this threat by training personnel and monitoring their work, as well as regular maintenance of equipment;

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Business plan

Reviews (108)

We offer a business plan for a sushi bar, which will tell you how to properly commission an institution of this kind. Sushi and rolls have become in high demand in the last decade in all regions of our country. Light and tasty food, rich in seafood, and therefore the content of protein necessary for a person, allows you to satisfy hunger for a long time, while not affecting weight, unlike fast foods. Therefore, these catering outlets are so in demand.

The submitted document will help you create a multifunctional enterprise where visitors can receive food on the spot, as well as the possibility of delivering sushi. Rolls and sushi are a huge variety of choices, but you should understand that you should hire staff with the appropriate qualifications to prepare these dishes. Also, carefully consider the choice of suppliers who can deliver you rice of special varieties and seafood (shrimp, fish, mussels, special seaweed, etc.).

You can study the document on opening a sushi bar and understand in which direction to move. Ready food is always relevant, you just need to choose the right room for your future undertaking, and your chefs will not be idle. Our fellow citizens prefer high-quality beer (light, dark, unfiltered) to sushi, give them the opportunity to enjoy their favorite food along with this drink. The design of the hall also plays an important role, and if you follow the advice of the document, then the sushi restaurant will become not only popular, but also a favorite place for many citizens, bringing you super profits.

Sushi bars have long ceased to be exotic, attracting the attention of an increasing number of Russians. Going to a sushi bar to enjoy your favorite sushi or rolls becomes a habit that you don’t want to part with. The sushi business today is being built by many enterprising people with sufficient initial capital. The situation at the moment is such that while entrepreneurs still have a chance to occupy their niche, which will allow them to recoup their financial investments within one and a half to two years. But very soon everything can change, competition, according to experts, will intensify, and it will be much more difficult to open your own sushi bar.

A business such as sushi production usually develops in two ways: as an additional direction for existing restaurants, or as a separate business, when an entrepreneur tries to open his own sushi bar or restaurant from scratch. Both of these methods have their advantages and disadvantages. Which option you prefer depends on many factors, and first of all, on the financial opportunities that you have.

Success in such a business as organizing a sushi bar depends, first of all, on the quality of the initial products - fish, rice, vegetables. To do this, you should decide in advance on the suppliers of gourmet goods. Of course, it is easiest to organize the process of overseas deliveries on your own, but only large restaurant chains can do this. A businessman who is just opening his own business - the first sushi bar, has to focus on intermediaries. When choosing a supplier, be sure to taste each batch of goods. A single omission can cost you your reputation, and in the worst case, you risk losing your entire business.

The popularity of the institution is determined, of course, by the professionalism of the chefs, as well as the level of service. You can spend a fortune on state-of-the-art bar equipment for a sushi bar and suffer from a lack of customers. While the most modest bar, where the client is offered quality dishes and a high level of service, will always be popular. Opening your own sushi bar involves a thorough study of this market sector, while paying special attention to the closest competitors. In addition, it would be useful to analyze the demand for these services. Especially if you have opened your own business - a sushi bar, for example, in a small town. If demand is low, the risk of burnout is high.

Many businessmen rely on such a type of business as sushi delivery on order. Opening a sushi bar in this case may not be required, just a small workshop where the final product will be made is enough. How to open a sushi auto, given the lack of knowledge? To do this, it is best to use someone else's experience, get acquainted with the advice of professionals, from which you will learn how to organize sushi delivery. A kind of instruction that will help you open a sushi delivery business will be a competent sushi bar business plan.

  • Description of products and services
  • marketing plan
  • Recruitment
  • Financial plan
  • How much can you earn
  • Which equipment to choose
  • What documents are needed to open a sushi bar
  • Which taxation system to choose for registering a sushi bar
        • Similar business ideas:

We bring to your attention a typical business plan (feasibility study) for opening a sushi bar. This project can serve as an example when obtaining a bank loan, government support or attracting private investment in your business. On the example of the Ulyanovsk region.

An example of a business plan for opening a sushi bar in a city with a population of 700 thousand people. It can serve as an example when obtaining a loan from a bank, state support or attracting funds from a private investor.

Step by step plan to open a sushi bar

General information:

  • City population: 700 thousand people;
  • Location of the object: 4th floor of a large shopping center on the food court site;
  • Area: kitchen - 40m2, hall for visitors - 55m2;
  • Capacity: 40 seats;
  • Working hours: 10:00 - 20:00;
  • Number of jobs: 8 people;
  • Sources of financing: own funds - 500 thousand rubles, borrowed funds (bank loan) - 696 thousand rubles;
  • The total cost of the project: 1.19 million rubles.

Indicators of economic efficiency of the project implementation:

  • Net profit for the year = 1,459,647 rubles;
  • Bar profitability = 28.4%;
  • Payback of the project = 10 months.

Social indicators of the project implementation:

  1. Registration of a new organization;
  2. Creation of new jobs;
  3. Assistance in the development of the public catering infrastructure of the city;
  4. Receipt of additional tax payments to the city budget.

What taxation system to choose for a sushi bar

The organizational and legal form of the organization will be individual entrepreneurship (IP). Trade in strong alcohol is not provided, so it is not necessary to register a legal entity. A single tax on imputed income will be applied as a taxation system. The area of ​​the visitor service hall allows the use of this special. mode. The tax amount will be calculated according to the formula: 15% * (1000 (basic yield) * sq.m.)*k1*k2. The k2 coefficient for public catering facilities with a visitor service hall in the Ulyanovsk region is 0.55; k1 - the deflator coefficient in 2013 is 1.569. The planned area of ​​the visitor service hall is 55m2. As a result of the calculations made, the amount of tax will be 7119 rubles per month.

The premises for the sushi bar are planned to be rented in a large shopping center on a special food court site. The planned opening hours of the bar are from 10:00 to 20:00.

What documents are needed to open a sushi bar

At the moment, practical activities have begun to implement the project:

  1. A preliminary lease agreement for a room of 95m2 has been concluded. The amount of the rent is 76,000 rubles per month;
  2. Entrepreneurial activity was registered with the Federal Tax Service Inspectorate, registration date - May 15, 2013;
  3. The design of the bar is almost ready, the search for potential suppliers of equipment has been carried out, there is an agreement with an experienced chef.

Description of products and services

The general concept of the institution will be as close as possible to Japanese cuisine.

The rolls will be made using special Japanese rice and vinegar, mirin, seaweed, sake, etc.

The main menu will include:

  • sushi;
  • rolls;
  • hot second courses;
  • soups;
  • business lunches;
  • Dessert;
  • salads;
  • children's menu;
  • alcoholic and non-alcoholic drinks.

As the main ingredients for the preparation of sushi and rolls will be used:

  • fish fillet;
  • shrimps;
  • Red caviar;
  • smoked chicken fillet;
  • mussels;
  • shiitake mushrooms;
  • crab sticks;
  • fresh cucumber and other vegetables;
  • soft cheese.

The supply of the main ingredients for making sushi and rolls will be carried out from wholesale suppliers of fish and seafood with certificates on the quality of products.

The establishment will operate on the principle of self-service, without the involvement of waiters. Part of the duties of looking after visitors (cleaning tables) will be carried out by kitchen workers.

Download sushi bar business plan

marketing plan

The format of the food court for the organization of the institution was not chosen by chance.

The popularity of food courts among consumers has only increased in recent years. The main advantages of this format for restaurant business owners:

  1. High traffic of the shopping center, and, accordingly, high incomes;
  2. The mall employs several hundred people who are also customers of catering outlets;
  3. Lack of space to create a separate restaurant-type establishment;
  4. Shopping centers very often carry out various marketing activities to attract visitors, which saves the restaurant owner's budget;
  5. A food court site is an interesting option for developing a network, advertising and promoting a company's brand.

The sushi bar will be located on the food court site, where, in addition to our bar, there are 5 more catering outlets. None of these points sells sushi and rolls. The average check of competitors is 300-400 rubles. The main competitive advantages of our organization:

  1. Unique Japanese cuisine and unique menu;
  2. The average check is no more than 300 rubles, which is slightly lower than the price level of the main competitors;
  3. Attractive bar design, polite and sociable staff.

How much can you earn selling sushi bar products

It is assumed that more than 60% of the bar's revenue will come from the sale of sushi and rolls, 10% from the sale of drinks and 30% from the rest of the dishes.

The average check of our institution will be equal to 300 rubles, so the services of the organization will be available to many visitors with an average and below average income.

The traffic of the shopping center averages 7,500 people a day. Of these, about 10% or 750 people visit the food court site and order lunch. In total, there are 6 catering outlets on the food court site, including a sushi bar. Suppose that only 10% (minimum) of the total number of visitors, and this is 75 people, will order in our bar. With an average check of 300 rubles / person. The daily revenue of the sushi bar will be 22,500 rubles, per month - 675,000 rubles.

As you can see from the schedule, the main season of work is autumn-winter, a decline in sales is observed in the spring-summer period, when monthly revenue falls by an average of 30% in spring and 40% in summer. Thus, the revenue for the calendar year of work will be 6,682,500 rubles.

*The cost of a roll is about 5 rubles, and the selling price is 20 rubles per piece. The margin is about 400%. The margin on drinks and other products for resale will not exceed 100%.

What equipment to choose for a sushi bar

The list of necessary equipment for the operation of the institution includes:

  • Professional rice cooker;
  • Sushi-case - a showcase for storing sushi and rolls from winding;
  • Microwave oven, electric stove, fryer,
  • Thermos for storing cooked rice;
  • Crockery and small utensils;
  • Production table;
  • Electronic scales with a permissible weight of 3 to 5 kg;
  • Rack for storage of dry products and sauces, bedside table for storage of utensils;
  • Deep sink made of stainless steel and a separate sink for the hands of cooks (at the request of the SES);
  • Refrigeration equipment for the storage of seafood;
  • Trade show-window, furniture for the hall of visitors.

Recruitment

In total, the wage fund will amount to 133 thousand rubles per month. The key figure of the institution will be an experienced chef, on whom the attractiveness of the menu and the quality of the prepared dishes depend. Chefs (sushi chefs) will be required to take master classes on the peculiarities of Japanese cuisine. Part of the production process will be outsourced:

  • Room cleaning;
  • Delivery of products;
  • Accounting.

Monthly expenses under outsourcing agreements will amount to 20,000 rubles.

Financial plan

Fixed expenses of the organization will amount to 288.9 thousand rubles per month and 3,466 thousand rubles per year.

The main fixed costs will be the cost of paying wages to employees - 46% of total costs. Further, a significant cost item is rent - 26% and insurance contributions for employees to extra-budgetary funds - 14% of total expenses.

Net profit based on the results of the annual operation of the sushi bar will be 1,459,647 rubles. The return on sales is 21.8%, and the profitability of the sushi bar as a whole is 28.4%. With such indicators of the business plan, the project will pay off in 10 months.

Recommended download sushi bar business plan, from our partners, with a guarantee of quality. This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

How to start a sushi bar business

The sushi bar business begins with the registration of a new business entity. Then you will need to purchase or build, rent space and create new jobs.

How much can you earn

The net profit from opening a sushi bar is one and a half million rubles. The payback period for the business is ten months.

How much money do you need to start a business

In the case when the premises are rented, the cost of the sushi bar business will cost 1,200,000 rubles. If an institution is being built or acquired, the costs will be higher. This should also include the design of a sushi bar and an advertising company, the purchase of the necessary equipment and the creation of a design, the cost of products and rent, additional costs (for example, staff salaries).

The fast food market in Russia is growing despite the crisis and the decline in purchasing power. Opening a sushi bar can be a profitable investment for an entrepreneur. Given that the niche is quite competitive, you should carefully choose the point of sale of products and marketing activities.

Brief Summary

The purpose of this business plan is to answer the question "How to open a sushi bar in a small town." The business idea is designed for the city of Samara, whose population exceeds 950,000 people. The point of sale will be located in the local shopping and entertainment center. This restaurant is aimed at lovers of East Asian cuisine with elements of fast food. The institution will serve customers "on the spot" and "takeaway".

Brief characteristics of the project for Samara:

    Initial investment - 1,200,000 rubles;

    Payback period - from 9 months;

    Monthly profit (projected) - 156,698 rubles.

Project Description

The sushi bar business plan is designed for visitors to the food court of the shopping and entertainment center. The daily traffic of the mall is 5-6 thousand people a day. Presumably 10% of this number will use the food court.

The competition in the food court is average, there are 5 catering establishments. Out of 500-600 people, it is estimated that 15% will choose the establishment considered in this business plan. This provides an approximate influx of customers 75-90 people per day. The average check for this institution is 300 rubles. Daily revenue will be from 22,500 rubles. With a fairly low cost of production, the business model shows a fairly high level of profitability and a quick payback.

How much does it cost to open a sushi bar:

    Own funds - 500,000 rubles;

    Bank loan - 700,000 rubles.

    Total: 1,200,000 rubles.

The investment capital will be spent on the arrangement of the establishment, promotional activities and mandatory payments for the 1st quarter to support the operations of the firm.

Enterprise characteristics

Niche in the market

It is not so difficult to open a sale of sushi and rolls with a ready-made business plan. Although the niche has a fairly low threshold for entry - this indicates high competition even in small towns - due to its location, the cafe will not have to compete with all similar enterprises in the market. Competition is only possible with other food court establishments. This greatly simplifies the starting conditions.

Before you open a sushi bar from scratch, you should decide on the documentation for the proper conduct of business.

Before taking a loan from a bank, you need to follow these steps:

    Conclude a lease agreement, fixing the cost of rent and all additional conditions in the contract;

    Register the owner of the business in the status of an individual entrepreneur;

    Determine the design concept of the future catering point, prepare and approve the design layout, select contractors for the manufacture, installation and arrangement of the establishment.

Sushi bar menu:

    Classic sushi and rolls to choose from;

    Hot rolls;

    Sets from the chef;

    East Asian soups;

    Soft drinks and tea.

Products for the kitchen

    Soft cheeses;

    Vegetables (fresh cucumber, avocado, etc.);

    Crab sticks;

    Delicious seafood;

    Shiitake mushrooms;

    Meat (chicken fillet, fish);

    Red caviar.

Delivery of selected ingredients for the kitchen will be delegated to suppliers offering wholesale prices and having the appropriate product certificates. The latter will save the institution from possible claims for product quality and problems with SES.

Marketing strategy

The chosen location format of the institution directly affects the marketing campaign. In this business plan for a sushi bar with calculations, placement in the food court area has the following advantages:

    Large traffic of potential customers. Shopping and entertainment centers are beneficial for entrepreneurs due to the volume of potential leads. This guarantees high traffic to the new catering point;

    Lots of mall workers. A large number of staff work in the shopping center building, which is also a potential clientele of the future sushi bar;

    Lack of restaurants. The building of this shopping center is not suitable for renting large premises with seats. This prevents the future sushi bar from competing with full-fledged restaurants and cafes;

    Marketing. The shopping center is interested in attracting new customers, so it often holds PR campaigns and allocates a budget for advertising campaigns. Tenants receive a free passing stream, which remains only to be properly processed.

Competition

In the food court of the shopping center, in addition to this institution, there are 5-6 franchise-type fast food outlets. Their menu does not overlap with the chosen cuisine of this sushi business plan.

Competition with similar establishments in the city of Samara is possible only when ordering food at home. Within the framework of this BP, this type of activity is not considered, customers are served only within the food court.

Production plan

The question "How to open a sushi bar from scratch" is solved by a detailed production plan.

To successfully implement production at a new facility, you need the following:

    Choose a suitable room. You will need a point with a production area of ​​39 m2 and a client area of ​​50 m2.

    Service regulations and hiring employees. At the initial stage, 8 people are needed for the normal operation of the sushi bar: 1 chef, 4 assistant cooks, 2 cashiers and 1 manager. Bookkeeping and resolving tax issues can be entrusted to an outsourced employee, for example, service professionals. Staff salaries are negotiated individually and will be fixed. The manager will receive a bonus for the fulfillment of monthly and quarterly plans for the sale of products.

    Choice of equipment. For the smooth functioning of the point, the following list of equipment will be required:

Name

Amount, rub.

Cash machine

Cooking utensils

Washers for dishes and hands

Electronic balance

microwave oven

Rice cooker professional

Thermos for storage of rice and finished products

Refrigeration equipment

Working table with cooling

Showcase with weather protection

Electric stove

Refrigeration cabinet

fryer

Total:

250 000 rubles

    Development of the author's menu. Together with the chef, it is necessary to develop a restaurant menu that will be filled with dishes familiar to the target audience, as well as their own names that will diversify the product line.

    Work with providers. It is required to resolve the issue with the supply of food and other materials for the functioning of the organization. It is necessary to find wholesale suppliers of seafood and meat, rice, specific ingredients, vegetables and drinks.

organizational plan

Before you open a sushi bar from scratch with delivery, you need to take care of obtaining permits from regulatory authorities.

The following questions need to be addressed:

Hiring

Financial plan

Name

Amount per month, rub.

Amount per year, rub.

Wage

Contributions to funds

Payment for contractors' services

Public utilities

other expenses

Total

248 700

2 984 400

This table shows the list of monthly and annual operating expenses of the enterprise.

Indicators

Amount for the current year, thousand rubles

Revenue

8 100 000

Operating cost

6 099 600

Material costs

Wage

Payment to funds

Payment for contractors' services

Public utilities

other expenses

Income before tax

2 000 400

taxes

120 024

Net profit

1 880 376

The above calculations show an annual net profit of 1,880,376 rubles.

Risk management of a food delivery business

Among the main risks of the enterprise:

  • low demand for products;
  • decrease in the purchasing power of the population;
  • force majeure: equipment breakdown, technical problems associated with the operation of the mall.

In order to reduce the risks, it is recommended to pay special attention to the qualifications of the staff, to select cooks with good experience and experience. The negative impact of the economic situation and the decrease in the purchasing power of the population can be eliminated by introducing an active marketing campaign, arranging promotions and discounts.

The desire to try the dishes of other countries is quite logical: this is how a person joins an unfamiliar culture and gets new gastronomic experiences. Domestic gourmets have long learned how to cook pizza and burgers at home, but Japanese cuisine still remains a mystery to many: you cannot make sushi yourself without a certain skill, and the components necessary for them are not sold in a nearby supermarket.

Therefore, for entrepreneurs who want to realize their ideas in the field of catering, a sushi bar business plan can be useful. Contrary to popular belief, it is much easier and cheaper to open such an establishment than another national restaurant, and the increased interest of citizens in exotic oriental dishes will provide the owner of the enterprise with a constant flow of customers.

Business Features

The biggest excitement around Japanese cuisine was observed in Russia more than ten years ago, however, to this day, the production and sale of sushi remains one of the most popular types of business in the catering industry. Today, the market belongs mainly to network establishments operating under well-known franchises, but numerous independent cafes also do not remain without customers due to quality service, qualified staff and a good location.

Why, despite the huge competition, this area attracts newcomers so much? The main reason is the high profitability of the sushi business: the range of cafes consists mostly of cold dishes that are easy to prepare and have a low cost. As a result, the entrepreneur gets the opportunity to set an average margin of 100–150% without risking scaring away potential visitors.

In addition, the absence of the need for heat treatment reduces the amount of initial investment in a sushi bar by almost a million rubles: the equipment used for preparing hot dishes not only has a fairly high cost, but also requires the installation of a powerful ventilation system.

On the other hand, this also has some disadvantages that beginners should also be aware of:

  • Making sushi requires fresh, high quality ingredients. Saving money by buying cheaper analogues will not work;
  • Japanese dishes have an exotic unusual taste. Trying to open a sushi bar in a small town, you may encounter a misunderstanding of the locals;
  • Sushi and rolls are not mass-market dishes. The business audience consists mainly of young people and gourmets with medium and high incomes.

Sushi bar formats

In an effort to reach as many representatives of the target audience as possible, Russian entrepreneurs have developed several successful sushi bar formats. A beginner just needs to figure out which one is the most sought after by local fans of Japanese cuisine. The classification looks like this:
  1. Sushi cafe. Considered the standard way of doing business. The business plan for a sushi cafe involves renting a room of up to 100 m² and compiling a menu of the most popular inexpensive dishes;
  2. Restaurant. It is distinguished by a large number of places and an expanded assortment, including not only sushi and rolls, but also other exotic dishes of Japanese cuisine. This service allows you to set high prices;
  3. Street retail with a waiting area. To implement a sushi business, the idea of ​​​​street trading involves renting a small room with production, a waiting area and an order reception desk. Trade is carried out exclusively to take away;
  4. Point at the food court. Next to the sushi bar in the food courts of large shopping centers, burger, dumplings, pancakes can be located. However, this abundance and variety only attracts additional visitors;
  5. Mobile sushi bar. The business idea of ​​a sushi bar on wheels involves equipping a small van or minibus with kitchen appliances. Such a point can quickly move to where there are more potential customers at the moment;
  6. Sushi delivery. If there is active advertising, it is better to open a delivery service in a residential area, where the rent is minimal. This service is in demand in cities with a population of more than 100,000 people;
  7. Chain sushi bar. Today, dozens of franchises are offered in Russia, allowing you to open a sushi cafe in almost any format. Packages are expensive, but for this money beginners get:
  • A pre-made menu;
  • Ready-made business plan for a sushi bar;
  • Opportunity to work under a popular brand;
  • Consultations and joint promotions.

Sushi bar franchises

Sushi bar menu

The assortment of the institution should be developed before opening a business: a sushi bar is equipped with kitchen appliances in accordance with the dishes presented on the menu. Here is an approximate list of positions for a mid-level cafe:

The institution specializes in sushi and rolls, so they form the basis of the menu. A variety of ingredients are used to prepare these dishes:

  • Rice and dried seaweed;
  • Vegetables and fruits - cucumber, tomato, bell pepper, apple, onion, lettuce;
  • Cream cheese, cottage cheese, processed, Mozzarella, Parmesan;
  • Tempura flour, dough for Japanese dumplings;
  • Caviar of herring, salmon, flying fish Masago;
  • Fish - tuna, smoked eel, sea bass, salmon, mackerel;
  • Meat - chicken, bacon;
  • Seafood - crabs, crab sticks, shrimps, mussels;
  • Seasonings - ginger, wasabi, soy sauce, mayonnaise, spicy.

Japanese soups have an unusual taste. They contain chicken broth, coconut milk, spices, shrimp, fish, rice and noodles.

Many guests will enjoy hot dishes. They are made from fried rice, shrimp, squid and octopus, tuna and salmon, vegetables and fish in batter.

It's hard to imagine a menu without desserts. In addition to popular cakes and cheesecakes, traditional Japanese sweets should be included in the assortment of cafes.

Hot drinks, tea and coffee, juices and berry fruit drinks, as well as Japanese beer, sake and white wines will serve as a great addition to any dish:

Sushi bar menu

Types of dishes Serving, g (ml) price, rub. Markup, %
Japanese food
Sushi traditional 35–75 50–95 120
Sushi baked 35–60 80–90 120
Sushi spicy 40–50 65–75 120
Rolls traditional 200–250 110–360 120
Rolls baked 200–250 225–360 120
Rolls fried 200–300 200–310 120
Rolls are warm 200–250 240–300 120
Rolls are simple 150–200 70–110 120
spicy 35–110 60–130 120
Gunkans 35–50 60–70 120
Small sets of rolls 200–350 330–700 100
Medium sets of rolls 400–700 700–1000 100
Large sets of rolls 1000–1800 1500–2100 100
Sauces 15–50 30–50 150
Salads 180–250 165–290 80
Soups 300–350 230–330 80
Hot dishes 200–300 250–350 80
Dessert 150–200 120–200 80
Beverages
Espresso 40 85 200
Americano 100 85 200
Cappuccino, latte 100 105 220
Tea black, green 800 160 300
Juice 200 45 200
Fresh 200 150 100
Cola, Fanta 250 70 100
Morse berry 500 160 100
Mineral water 500 100 200
Japanese light beer 500 170 150
Beer unfiltered 500 170 150
European beer 500 120–140 150

Business registration

Like any other, a sushi bar requires legalization. If an entrepreneur is not going to sell alcoholic beverages, then he should prefer an individual entrepreneur: it is easier and cheaper to register this form of ownership than an LLC. The application must indicate the appropriate OKVED codes for sushi production:

OKVED codes for a sushi bar

Also, a businessman will have to choose the most profitable IP taxation system for the production and delivery of sushi. Stationary cafes have the right to use all preferential schemes. But for establishments delivering orders to your home, only the simplified tax system is available:

  • USN. With a turnover of 1,000,000 rubles per month, you will have to pay 22,650 rubles;
  • ENVD. Allowed with hall area up to 150 m². Rate - 1121 rubles per month;
  • PSN. Allowed for hall area up to 50 m². The rate is 3600 rubles per month.

Understanding how to open a sushi bar, you need to carefully consider the preparation of a package of documentation for a catering point. For work you will need:

  • Certificate of registration of the enterprise;
  • Notices of registration with the tax service and funds;
  • Notice of assignment of statistics codes;
  • Trade permits from Rospotrebnadzor and Gospozhnadzor;
  • Permission to trade from the city administration;
  • Range approved by Rospotrebnadzor;
  • Notice of conformity of products to quality requirements;
  • Production control program;
  • Agreements on deratization and disinfestation of premises;
  • Agreements on the export of solid waste and mercury lamps;
  • Ventilation cleaning contract;
  • Agreement on the washing of overalls;
  • Agreement on medical examination of personnel;
  • Sanitary books of employees;
  • Contract for the maintenance of a cash register;
  • Journals of internal accounting.

In order to introduce beer and stronger drinks into the assortment of a sushi bar, you need to obtain an electronic signature and register with the Unified State Automated Information System. In addition, the sale of goods with an alcohol content of more than 6% requires registration of an LLC and the purchase of a license.

Where to open a sushi bar?

How to start opening a sushi bar? The success of the future enterprise depends on how well the place is chosen. There are two rules to follow when considering options. Firstly, intensive targeted traffic is important for the institution. Secondly, it is desirable to make sure that there are no direct competitors within a radius of at least 500-800 meters from the future cafe. Besides:

  • A premium-class establishment can be opened in the center, next to fashion boutiques and restaurants. Of course, to match the environment, a business will have to invest a considerable amount, but these costs are quickly paid off due to high prices;
  • A mid-range sushi bar will be in demand in the business district and food courts of popular shopping malls. The rental rate is lower here, and affordable prices are offset by a large flow of customers;
  • In sleeping areas, you can implement a business plan for a sushi bar with delivery. In this case, an influx of visitors should be expected only in the evenings and on weekends, but rent costs a penny. In addition, delivery will bring another 50% profit.

How to furnish a room?

After selecting a suitable premises, you can proceed to the implementation of the next stage of the business plan: sushi and rolls evoke unambiguous associations with Japanese cuisine, and therefore the institution must be decorated in the appropriate oriental style. In decorating the hall, it is easiest to use wood, paper, silk, bamboo, kumiko trellises and cotton noren. A European version of the design is also allowed, if it is neutral enough: strict dark sofas are installed in the hall, original lamps are hung, and the walls are painted with warm pastel colors.

An institution with 20 seats will fit on an area of ​​90 m². Before you open a sushi bar from scratch, you need to divide this space into zones:

  • Kitchen with box for processing eggs - 25 m²;
  • Raw materials warehouse - 3 m²;
  • Warehouse for non-food products and containers - 2 m²;
  • The area for issuing orders - 3 m²;
  • Rest room - 6 m²;
  • Manager's office - 8 m²;
  • Bathrooms for employees and clients - 3 m²;
  • Hall for customer service - 40 m².

“I want to open a sushi bar - what needs to be done with the premises?” Asking himself such a question, a businessman probably already knows that the arrangement of a cafe is regulated by a whole range of sanitary requirements. Here are the most important ones:

  • Under the sushi bar, you can use both separate buildings and premises on the ground floors of residential buildings (with the exception of basements and semi-basements);
  • In a residential building, the entrances and emergency exits of the establishment must be isolated from the rest of the building;
  • When developing a plan for a sushi bar, one should not allow the formation of oncoming flows of raw materials and ready meals, used and clean dishes;
  • Entrances for receiving raw materials should not go into the courtyard of a residential building. Thresholds cannot be set along the route of movement of raw materials;
  • In the kitchen, the walls are covered with ceramic tiles or oil paint up to a height of 1.7 m. The ceilings are whitewashed or painted;
  • The floors are equipped with non-slip materials with a slight slope towards the drains;
  • In the sales area, materials that are resistant to wet processing are used for surface finishing and furniture manufacturing;
  • All rooms of the sushi bar are equipped with a supply and exhaust ventilation system, isolated from the general house system;
  • The power grid must withstand a load of 20 kW: this is the power that equipment for the production of sushi has;
  • The sushi bar is connected to centralized water supply and sewerage systems. In the workshops, foot-operated washstands are installed;
  • The institution equips separate bathrooms for guests and employees;
  • Heating and climate systems of cafes should maintain a temperature of 18–25 ° C in the premises, regardless of the time of year;
  • The combination of natural and artificial lighting should provide an illumination level of 200–300 lux.

Sushi bar equipment

As noted above, the preparation of cold sushi and rolls requires a minimum set of tools. However, soups and hot dishes cannot be included in the assortment without additional heating equipment. What you need to open a sushi bar:

kitchen equipment

Name price, rub. Quantity, pcs. Amount, rub.
Sushi making equipment
rice cooker 9500 2 19000
Thermos for rice 8700 2 17400
Induction cooker 8500 1 8500
fryer cabinet 13000 1 13000
Grill 26900 1 26900
convection oven 20600 1 20600
Blender 3100 1 3100
Mixer 5500 1 5500
vegetable cutter 11600 1 11600
Juicer 5900 1 5900
Freezer chest 14900 1 14900
Refrigeration table 40500 1 40500
Refrigeration cabinet 20400 1 20400
Washing bath 6900 1 6900
Umbrella exhaust 13400 1 13400
Wall shelf 2600 1 2600
Washstand knee 7600 1 7600
Dishwasher 72200 1 72200
Production table 3600 1 3600
Equipment and utensils
Roll machine 1600 1 1600
Tempura pot 9300 1 9300
Oyakodon pan 1800 1 1800
Colander for rice 7500 1 7500
Brass frying pan 8500 1 8500
rice mold 1600 4 6400
Miso sieve 1900 1 1900
Noodle strainer 2400 1 2400
Bone forceps 700 2 1400
Omelet pan 3400 2 6800
Cutting board 2700 2 5400
spice container 4500 1 4500
Sushi knife set 3000 2 6000
whetstone 2900 2 5800
Portion scales 1600 1 1600
Steel bowl 300 10 3000
Pot 3500 4 14000
Gastronorm capacity 500 10 5000
small inventory – – 10000
Total: 416500

In addition to purchasing equipment for the production of sushi and rolls, a businessman must take care of equipping the trading floor with furniture, utensils, equipment for storing and preparing drinks. What you need for a cafe for 20 people:

Hall equipment for clients

Name price, rub. Quantity, pcs. Amount, rub.
Hall equipment for clients
bar counter 94000 1 94000
Online cash desk 12400 1 12400
POS terminal 11400 1 11400
Air conditioner 38800 1 38800
Table 6400 5 32000
Chair 2200 16 35200
Sofa 8500 4 34000
Hanger 3200 4 12800
Showcase for sushi 23900 4 95600
Refrigerator 34400 1 34400
Towel warmer 8600 2 17200
coffee machine 80900 1 80900
ice maker 9900 1 9900
Japanese lamp 2300 10 23000
decorative panel 1500 10 15000
Equipment and utensils
sushi dish 1300 20 26000
bamboo dish 300 20 6000
Mat 200 40 8000
Tray 570 20 11400
Stand for gravy boat and sticks 1200 5 6000
dinner plate 90 40 3600
Dessert plate 100 40 4000
Square dish 200 20 4000
Cast iron kettle 1300 5 6500
Cutlery set 500 40 20000
Cup 90 40 3600
beer glass 100 40 4000
coffee cup 130 40 5200
tea cup 160 40 6400
Total: 661300

Finally, it is necessary to equip the administrative and utility rooms of the cafe. The list of additional equipment for a sushi bar should include:

Optional equipment

Name price, rub. Quantity, pcs. Amount, rub.
General systems
CCTV 25000 1 25000
Fire and burglar alarm 28000 1 28000
Fire extinguisher 2400 2 4800
office equipment
Software 25000 1 25000
Computer 19400 2 38800
Printer 5900 1 5900
Telephone 1400 1 1400
router 2000 1 2000
Stationery – – 6000
Office table 3300 2 6600
Chair 750 4 3000
Document rack 3100 1 3100
Accessories
consumer board 2500 1 2500
A uniform 1600 16 25600
Hand dryer 4300 2 8600
Cleaning tools – – 8000
Wash basin 4000 2 8000
Toilet 8500 2 17000
Soap dispenser 800 2 1600
Wardrobe 5500 1 5500
water heater 18500 1 18500
Inventory cabinet 13000 1 13000
Sofa 5500 1 5500
Table for eating 3100 1 3100
Total: 266500

Sushi bar staff

Even if a businessman is well acquainted with Japanese cuisine, he still cannot open a sushi bar alone: ​​the establishment's business plan should provide for hiring a whole team of specialists. The key employee in it is the sushi chef, who knows the technology of making sushi and rolls well: the success of the enterprise depends on his skill. However, other employees also need to understand the culinary traditions of Japan: this will allow them to answer any questions from customers and follow the rules of serving.

In a sushi bar that serves visitors daily, two shifts of employees must work alternately. As a result, the staffing of the cafe will take the following form:

Sushi bar workers

Suppliers and raw materials

Aspiring entrepreneurs often begin to worry about the supply of raw materials before starting a business: sushi, rolls and other dishes are prepared from special ingredients, mainly imported from abroad. Fortunately, on the Internet you can find websites of companies offering the entire range of products for cafes.

The most difficult thing is to ensure the purchase of fresh fish. Salmon or salmon fillets are always in the warehouses of domestic suppliers, while Japanese red tuna is extremely difficult to find. Some sushi chefs replace it with the more affordable yellowfin, but sophisticated gourmets can easily spot the difference.

Shrimp, crabmeat and smoked eel are available in abundance in regular supermarkets and distributors. Spices, vinegar, dried seaweed and caviar have a long shelf life, which makes it possible to deliver them over long distances.

Rice for sushi is preferably purchased from representatives of foreign companies. The fact is that on the Russian market, under the guise of this product, just good Egyptian rice is often sold, which is somewhat different in taste from the traditional one.

Given the short shelf life of some ingredients, a businessman faces the problem of organizing logistics. Therefore, suppliers of fish and meat must be chosen in such a way as to ensure the delivery of fresh raw materials every two to three days.

How to attract customers to a sushi bar?

In Russia, the sushi and roll business is well known, and therefore the entrepreneur does not have to spend resources on educating potential visitors about the benefits of Japanese cuisine. Therefore, the task of the advertising strategy is to attract the attention of the audience to a particular institution. How to do it:

  1. For a cafe, you need to choose a sonorous and memorable name that corresponds to the specialization and concept of the institution;
  2. It is desirable to decorate the facade and the entrance group in an oriental style, using thematic decorative elements and ornaments;
  3. A large illuminated sign must be installed above the entrance. The name of the sushi bar can be written in a font resembling hieroglyphs;
  4. If the interior of the establishment is original, then the windows can be left open. Otherwise, it is better to decorate them with patterns and ornaments;
  5. The pillar must match the sign and the general style of the establishment. On it you can write with chalk about current promotions and discounts;
  6. Flyers with a discount to the bearer must be distributed in neighboring offices and placed in mailboxes of all surrounding houses within a radius of 1–2 km;
  7. It is more efficient to use advertising in elevators if there is a delivery service. Even if it is not there, the ads will constantly remind residents of the institution;
  8. A label with the location of the sushi bar should be placed on the maps of Google and Yandex search services. It is also desirable to write about the institution in the 2GIS directory;
  9. On the cafe website, in addition to the menu with photos of dishes and prices, you need to place information about promotions. To order sushi at home, an online form is provided;
  10. In social networks, you need to create sushi bar groups. Here you can hold repost contests and provide bonuses to the winners;
  11. Finally, it is desirable to place information about the institution on all city sites and forums, in local thematic communities.

How much does it cost to open a sushi bar?

Any aspiring entrepreneur will want to know how much it costs to open a sushi bar from scratch. Taking into account the costs associated with the purchase of a monthly supply of raw materials and goods for sale, the total amount of investment in the business will reach 2.3 million rubles:

Investments in a sushi bar

Name Amount, rub.
Business registration 800
Account opening 2500
Electronic signature for EGAIS 1500
Down payment on rent 180000
Sushi bar design 50000
Renovation of premises 160000
Equipment 1344300
Ingredients 407280
Drinks, tea and coffee 30000
Store bought desserts 58330
Household expenses 13000
Internet and communication 3500
Printable advertisement 15000
Internet advertising 30000
Signboard and pillar 32000
Connection of engineering networks 10000
Alarm connection 4700
Total: 2342910

To get a complete picture of the economic model of the enterprise, the monthly costs of the business for sushi and rolls are no less important:

Sushi bar expenses

Name Amount, rub.
Rent 90000
payroll fund 218400
Account maintenance 1100
Acquiring 7000
Household expenses 8000
Internet 3000
IP contributions 2700
Communal payments 35000
Advertising 18000
Ingredients 407280
Drinks, tea and coffee 30000
Store bought desserts 58330
Disposable napkins, sticks, towels 12000
Alarm service 4200
Processing of the premises, removal of solid waste 4000
Total: 899010
Cucumber, g 30 30 –
Salmon, g 30 40 –
Eel baked, g 40 30 –
Sesame seeds, g 5 – –
Pickled ginger, g 10 10 10
Soy sauce, g 25 25 25
Japanese mayonnaise, g – – 15
Avocado, g – – 15
Crab meat, g – – 30
Flying fish caviar, g – – 40
Seasoning, g 5 5 5
Serving weight: 240 240 225
Cost price: 122 114 145
Price: 250 250 350

Now you should estimate the amount of the daily and monthly revenue of the institution. To do this, in the business plan of a sushi bar with calculations, you must use the information provided by franchisors of a similar format:

  • With a traffic of 400 people per hour, 60-80 people per day will become customers of the cafe;
  • The average check of an institution with a moderate pricing policy is 450-550 rubles.

Consequently, a businessman will earn about 35,000 rubles per day. Given the average margin, you can determine the share of costs and profits in this amount:

Monthly sushi bar sales

Product Markup, % Share of sales, % Turnover, rub. Expenses, rub. Profit, rub.
Sushi and gunkans 120 15 157500 71590 85910
Rolls 120 30 315000 143180 171820
Sets 100 20 210000 105000 105000
Beverages 250 10 105000 30000 75000
Dessert 80 10 105000 58330 46670
Salads 80 5 52500 29170 23330
Soups 80 5 52500 29170 23330
Hot dishes 80 5 52500 29170 23330
Total: 100 1050000 495610 554390

Finally, using information about how much it costs to open a sushi bar, you can calculate the monthly income of a businessman and the return on initial investment.