home » taxes » Business: production and delivery of pizza and hamburgers. How to write a burger business plan: idea, implementation, calculation

Business: production and delivery of pizza and hamburgers. How to write a burger business plan: idea, implementation, calculation

* Calculations use average data for Russia

1 530 000 ₽

Starting investments

50 000 - 500 000 ₽

Net profit

18 months

Payback period

600 ₽

Average check

The fast food market annually adds 5-8% and is not going to slow down. In this article, we will look at how to open such a trendy type of business as a burger from scratch.

The culture of catering in Russia is developing dynamically: the number of establishments and dishes on the menu is growing, and people are becoming more accustomed to eating out. Even during the economic downturn, the population is in no hurry to give up visiting cafes and restaurants, although they are trying to save money. The situation is saved by fast food, which, due to its availability, has become the most successful segment of public catering. The fast food market is growing by 5-8% annually and is not going to slow down. In the wake of such popularity, such a segment as burgers appeared. These "natives" of fast food, disguised as restaurants, quickly found their client and are now experiencing their best times. You can find a burger joint on every corner of a major city. And, what is most surprising, each finds its client.

Professional kit for creating business ideas

Advantages	Flaws
high business profitability (up to 60%); fast return on investment; no need for a large staff; narrow niche; high demand for burgers, which ensures consistently high profits; a relatively small amount of investment for the industry; promising fast food format; simple production technology; opening a mono-product restaurant is more profitable than a restaurant with a full menu, also due to the low number of product write-offs	high level of competition in the market; expensive rent of retail space; the need to obtain permits to open a catering establishment

How to register a burger

The initial stage of opening a burger is to register a business with government agencies and obtain permits for a catering establishment. To conduct commercial activities, it is recommended to register an LLC with a simplified taxation system (“income minus expenses” at a rate of 15%). Type of activity according to OKVED-2:

56.10 Restaurant activities and food delivery services

56.10.1 "Activities of restaurants and cafes with a full restaurant service, cafeterias, fast food and self-service restaurants."

How to choose a room for a burger joint and apply for permits

How to avoid problems with government agencies when opening a burger joint? First, you need to issue all permits in accordance with the requirements. At the request of the authorities, it is necessary to collect the following package of documents:

OGRN certificate;

safety magazine;

TIN certificate;

certificates for finishing with the necessary requirements of SES;

sanitary and epidemiological conclusion issued by Rospotrebnadzor;

documents for checking instrumentation and measuring utensils;

contracts with SES and fire service;

conclusion of the tax inspectorate on the registration of cash registers

an agreement with the energy saving service and the sewerage service;

an agreement with the housing complex for garbage collection;

agreement with the tenant and contracts with employees

assortment list approved in SEN

a license to sell alcohol, if it is supposed to be in the establishment.

Having collected this impressive list of documents, you can be calm that the legal issue has been resolved. It is better to provide for the cost of preparing documentation in the amount of at least 20 thousand rubles. We recommend that you pay attention to the requirements in the above documents, as this information will be useful when choosing a room. It is better to immediately take care of all the requirements so that you do not have to correct inconsistencies and endure additional costs.

Finding the right area for a burger joint can be time-consuming, so it's best to take care of it in advance.

Basic requirements for burger premises:

area around 100 sq. m.

proximity to shopping and entertainment centers and office buildings;

availability of parking.

According to Total Food Service, most restaurants need 40% of the total space for kitchen and warehouse, and the remaining 60% is occupied by the customer service hall. You will be very lucky if you manage to find the premises where the catering establishment used to function. In this case, you can save on bringing the premises in line with fire and sanitary standards. The amount of rent for the premises depends on various factors: the city, the district, pedestrian traffic, and advantageous proximity to other public places matter. On average, renting a room for a burger will cost 80,000 rubles a month. Experienced entrepreneurs recommend paying for six months at once - then by the time the second payment is made, you will already have time to unwind.

Another issue related to the premises is renovation. It is recommended to choose premises that do not require major repairs, redevelopment, etc. Any repair means a certain duration of the preparatory phase. The longer you solve problems with the preparation of the premises of the institution, the more losses you will endure. But if you look at the modern interior of fashion establishments, you can see a minimum of decoration on the walls and ceiling. It is no longer a wonder to see bundles of wires and ventilation pipes on the high ceiling, and rough brickwork on the walls, organically beaten by the interior. Today, the design of establishments is played up with decor, furniture - the fact that you can quickly bring in and, if necessary, take it back.

What equipment is needed for a burger

Investing in the right commercial kitchen equipment is one of the biggest steps in starting a burger joint. The quality of a kitchen's equipment and tools will determine its production capacity, workflow, and even affect the taste of food. Therefore, you should make a responsible choice. To do this, it is recommended to study in advance various commercial offers and the experience of other entrepreneurs. Below is a list of the main types of equipment that you may need in a burger kitchen:

electric meat grinder to cook minced meat for cutlets;

burger press to make perfectly shaped cutlets;

frying surface where the cutlet is fried. They give food a special flavor that is so appreciated by burger lovers;

vegetable cutter Helps make cutting fresh burger fillings more efficient, such as cutting tomatoes and onions.

french fries cutter;

fryer for cooking french fries and other dishes;

electric grill, which gives a special flavor to burgers;

bakery equipment for making buns if you plan to cook them yourself. But you can simplify the technological process by concluding an agreement with a bakery;

oven;

refrigerators, freezers and vacuum sealers for food storage. A suitable model of refrigeration equipment is chosen depending on the layout of the kitchen and the volume of stored products. A functional fixture will be a special burger table that keeps all the ingredients cool until they are needed;

Dishwasher to automate the process and disinfect dishes;

beverage preparation equipment: juicer, coffee machine (if needed);

kitchen utensils and other small equipment(knives, food containers, coasters, containers, etc.).

In addition, it is necessary to purchase furniture and other equipment, including a bar counter, tables and chairs, a cash register and a cashless payment terminal, and decor items. According to rough estimates, the cost of equipping a burger shop will be about 400 thousand rubles. This amount will increase if it is necessary to install an alarm system, air conditioning and ventilation systems.

How to make a burger menu

To diversify the burger menu, they use a lot of good meat (beef, pork, chicken, rabbit, etc.), sauces, seasonings, vegetables. They experiment with the form of serving, add unusual combinations of products. But don't get hung up on burgers alone. Diversify the menu with salads, french fries, hot and cold appetizers.

Periodically, it is recommended to add new dishes to the menu or make special offers - this will allow you to keep the accumulated customer base. It is important to provide that for each dish a technological map is drawn up indicating the consumption of products per serving and the volume of this serving. This information is necessary to obtain permission from the SES, as well as to calculate the need for raw materials.

How to organize the supply of a burger

Before opening a burger shop, it is necessary to decide on suppliers and establish channels for supplying raw materials. The main requirement for suppliers is the delivery of high-quality and fresh products on time according to the agreed schedule. It is important that all ingredients used meet the requirements of GOSTs.

It is worth noting that products in burgers are used very sparingly. There are almost no write-offs, since the same products are used to prepare all items from the menu. The most difficult thing is to create such a burger, for which visitors will not be sorry to pay 300-500 rubles. To come up with the “perfect burger formula”, you will need to test different cooking methods, products from different suppliers, etc.

Buns are a particular problem for burger owners. At first glance, it seems that this is an ordinary round bun, but it must have certain characteristics. For example, it should be soft, but not too soft - otherwise it will soften from meat juice and sauces. Therefore, suitable suppliers should be found for each ingredient.

Main categories of burger vendors:

fresh meat suppliers;

suppliers of ready-made burger buns;

supplier of fresh vegetables;

suppliers of various sauces;

suppliers of dairy products (sour cream, cream, cheese, etc.);

tea/coffee/beverage vendors.

For certain categories of supplies that provide the main menu, it is recommended to conclude exclusive agreements with one proven and reliable supplier. Before deciding on suppliers, conduct a thorough analysis of the proposals. When purchasing a batch of products for the first time, break the order into smaller batches to order several of each type of product from different suppliers. This will allow you to compare the quality and choose the most economically and qualitatively acceptable option.

Subsequently, it is recommended to purchase products frequently, but in small batches - this increases the cost of delivery, but minimizes the risk of damage to products and simplifies their storage. It should be noted that when signing partnership agreements, you can count on additional bonuses for the company - for example, beverage suppliers usually provide the establishment with branded utensils and inventory.

When negotiating cooperation with suppliers, you must familiarize yourself with all the conditions specified in the contract. As a rule, the transport costs for the supply of ingredients are borne by you. To reduce this cost item, you need to choose suppliers that are closer to your establishment. The required amount of raw materials is determined based on the menu, the technological map of the preparation of products and the expected sales volume. It is important that the recipes of the dishes comply with GOSTs or separately adopted specifications.

How to calculate the cost of a burger menu

Calculation of the cost of dishes occurs on the basis of technological maps. Technological maps reflect the recipe of each dish, indicate the consumption of each ingredient. Using this data, you can calculate the cost of one burger and other dishes.

For example, at a cost of 180 rubles, the selling price will be 300-500 rubles. Those. the margin will be 70-180%, which will ensure a high level of profit.

How to advertise a burger joint

The target audience of burgers is quite wide. The main category of consumers is young people aged 18-35, regardless of their income level. Due to the affordability of prices, the burger shop works for a wide range of consumers. One of the important points when opening a burger is the preparation and implementation of an effective marketing strategy, which includes the development of the name of the institution, its logo and corporate identity, as well as the organization of an advertising campaign (promotions, promotion tools).

A bright and memorable name will allow you to distinguish the institution from the many offers on the catering market and emphasize its concept. Services for the development of the corporate identity of the institution will cost an average of 15 thousand rubles. A catchy, attention-grabbing sign, including its installation, will cost about 30,000 rubles. Various marketing tools can be used to promote a burger joint: creative promotional videos about burgers at the cinema; promotion in the network; sponsorship participation in mass cultural projects; installation of billboards and signs; distribution of business cards, flyers or booklets with menus; event marketing; advertising in the media; radio advertising; participation in food exhibitions and fairs; loyalty programs, unusual promotions (fast food races are suitable for lovers of a healthy lifestyle), and so on.

Ready-made ideas for your business

In this case, advertising on social networks targeted at young people will be effective. Within the framework of social networks, you can hold a “happy repost” campaign, a “competition contest”, etc. This tool is aimed at attracting an additional audience. Therefore, a burger shop needs to get a personal account on social networks. There you can upload photos of dishes and the interior, inform about promotions, hold contests, and promptly answer all questions from users. You can also provide for a "happy hour" promotion - the time during which the institution offers discounts, a special menu (for example, business lunches).

plan a promotion for weekdays;

increase the price of the most popular menu items to cover the difference in costs;

come up with a short and understandable slogan for the action;

stick to one group of drinks or food participating in the promotion;

track the profitability of the stock.

The set of advertising tools depends on the budget that you are willing to allocate for it. In order to immediately attract the attention of consumers, it is recommended to conduct an active marketing strategy in the first months of the project. On average, the initial cost of advertising will be 50 thousand rubles. You can launch advertising even before the opening of the institution by coming up with original ads and launching a promotion that will interest people. The best advertisement for a catering establishment is a quality product and service. If the consumer appreciates the food and service, he will want to return to this establishment again and recommend it to his friends. Active advertising promotion will speed up the process of payback of funds invested in opening a burger joint and ensure the necessary level of sales.

How to recruit burger staff

Since your establishment is likely to operate 7 days a week, you will need to organize two shifts. It will be enough to hire two cooks, two cashier waiters, a manager and a cleaner for a new and not yet promoted establishment. With an increase in clientele, there will be a need to expand the staff to 4 cooks and 4 waiters.

When selecting employees, it is worth focusing not so much on work experience as on personal qualities: the desire to work, friendliness, responsibility, courtesy, and initiative. Usually young people work in burgers - it is easier for them to withstand the fast pace of fast food. Teaching employees all the intricacies of the kitchen is not difficult. There are no special requirements for personnel. All employees must have sanitary books with appropriate marks.

How to plan the income of a burger

Catering is a specific type of business in which it is not so easy to predict the level of income. The assessment is usually subjective and is based on the performance of other institutions. But these numbers can be very different from what you will have. For you, they are purely informational in nature, showing how much they earn and can earn burgers. Of course, in the first months you won’t be able to earn a lot on burgers - even in the most favorable scenario, the income will be about 50 thousand rubles. But if you correctly plan all stages of the project, launch its active promotion, realizing high standards of service, then during the first year of work it will be possible to increase this figure several times. With an average check of 600 rubles, you can count on a monthly profit of up to 500 thousand rubles, and sometimes even more.

To calculate net income, you must also plan for fixed costs, which include utilities, employee salaries, taxes, grocery purchases, and product write-offs. Practice shows that it is possible to recoup the invested funds in 1.5 years. And this is a normal indicator for the catering market.

How much money does it take to open a burger

After we have examined in detail the process of opening a burger joint, we can summarize the information received and calculate how much it costs to open a burger joint.

Calculation of initial investment

As you can see, opening a burger shop will require an initial investment of 1.53 million rubles. This is the minimum that a beginner in the catering business should be guided by.

What are the risks of opening a burger joint?

Like any business, opening a burger joint comes with many risks. If you predict them in advance and apply countermeasures in a timely manner, you can avoid adverse consequences. The main risks include:

poor choice of burger location. For catering, this risk means low revenue. Therefore, it is necessary to carefully approach the analysis of the outlet and take into account various factors;

increase in prices for raw materials, unscrupulous suppliers, low-quality raw materials. In the first case, there is a risk of increasing costs and, as a result, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats with a competent choice of suppliers and the inclusion in the contract of all necessary conditions that provide for the liability of the supplier in case of their violation;

competitor reaction. Because the food service market, and burgers in particular, is quite saturated and highly competitive, the behavior of competitors can have a strong impact. To minimize it, it is necessary to form your own client base, conduct constant market monitoring, have customer loyalty programs, competitive advantages and unique offers;

Refusal to provide rental premises or increase the cost of rent. To reduce this risk, it is necessary to conclude a long-term lease and carefully choose the landlord.

falling effective demand. This risk can be mitigated by developing effective loyalty programs that include discounts, happy hours, etc.;

problems with personnel - low qualification, staff turnover, lack of motivation of employees. This may lead to a decrease in sales efficiency, a reduction in revenue, and the formation of a negative image of the institution. The easiest way to mitigate this risk is at the recruitment stage, by hiring employees who meet all the requirements. A bonus system should also be provided for;

equipment failure and production downtime. To reduce the risk will allow regular maintenance of equipment in order to maintain its performance;

product spoilage due to low demand, storage equipment failure, improper storage, planning errors. For the restaurant business, this risk is highly probable. Food surpluses can arise for two reasons: firstly, due to the low level of sales and the unpopularity of certain dishes; and secondly, due to errors in sales forecasting. It is possible to reduce this risk with the help of competent planning and forecasting, revision of the assortment, exclusion of unprofitable dishes from the menu. Food storage errors, breakdown of refrigeration equipment can lead to food spoilage. It is possible to avoid this threat by training personnel and monitoring their work, as well as regular maintenance of equipment;

a decrease in the reputation of the institution among the target audience due to errors in management or a decrease in the quality of services. It is possible to mitigate the risk with constant monitoring of product quality, receiving feedback from the institution's customers and taking corrective measures.

You can open a profitable burger joint both in a metropolis and in a small town. A burger joint will perfectly fit into the frantic pace of a large city and will become a successful project in a small town, where residents are not yet fed up with catering offers, and the level of competition and demand from visitors is lower there. But success can also be achieved in a highly competitive environment. The main thing is to offer a quality product, promote an original idea and make delicious burgers. In conclusion, we share some useful tips that will help the entrepreneur in opening his own burger:

Be sure to register the cash register with the tax office.

Cooperate only with those suppliers who have certificates for the products sold.

Develop a unique concept that will help you stand out from the competition. And an attractive, original style will make the company recognizable. For example, your burgers can be made with colorful buns, oddly shaped buns, or come with creative names and rhymes on the menu.

"Open kitchens", which provide customers with the opportunity to personally observe the process of cooking, significantly increase the level of trust in the establishment. The costs of organizing such a kitchen are small, but the effect is significant.

Burger is a new establishment, but not innovative. But in your power to come up with a unique service. It can be an original serving, the ability to assemble your own burger from a list of ingredients, etc.

Develop loyalty programs for regular customers.

Burger is a business that requires a lot of time, attention and money. However, with the proper distribution of each of the resources, it can become a profitable, promising business. And one successful project is to become the basis for a whole network of establishments. It is burgers that have recently managed to grow into serious chains.

Checklist for opening a burger joint

The main indicators of the burger business:

The threshold for entering the burger business is 1.53 million rubles.

Payback - 1.5 years

Average check - 600 rubles.

Net profit - 50-500 thousand rubles / month

Basic steps to open a burger joint:

Market research. The stage of collecting practical information about all aspects of running this business in your city, a comprehensive analysis of competitors' activities

Definition of the burger concept that meets the needs of the market and the interests of the target audience. Development and testing of the proposed menu

Drawing up a business plan. You need to derive the conditions under which the burger shop will make a profit. It is best to draw up three development scenarios: negative, positive and the most expected scenario

Registration and clearance

Selection of premises, conclusion of a lease agreement

Purchase and installation of equipment

Selection of product suppliers

Hiring

322 people are studying this business today.

For 30 days this business was interested in 111071 times.

Profitability calculator for this business

The number of eateries is growing every year, while their owners do not experience an acute shortage of customers. To become the same successful entrepreneur, you need to competently approach the choice of a place and calculate your strength.

In the article, we will talk about what is needed to open a burger joint and what points a novice entrepreneur needs to pay special attention to. Of course, we do not offer to immediately try to compete with Burger King, but you will surely succeed in creating your own profitable business.

If you want to do everything on your own without outside help, it's time to write a business plan for opening a burger joint. The technical component of the project is hardly the key aspect.

It is important to choose high-quality equipment that will last for many years and help the burger shop function stably and without interruption. An aspect that cannot be saved is fresh products and reliable suppliers, with whom it is recommended to conclude official contracts.

How much will it take to start?

To open a burger joint from scratch, you must first conduct a market analysis. This will allow you to identify key competing players, based on the information collected, you will be able to avoid critical mistakes.

Is it profitable to try to build your business in a small town? If there is no competition in the industry, then the business will bring enough income. On average, it takes 2-3 million rubles to open a burger joint - this amount includes everything from registering a business to paying for the rent of the premises in the first months of operation.

Here is the approximate grocery cost of one burger:

Bun 15 rubles.
Cheese and sauce 30-50 rubles.
Minced meat / meat 35-45 rubles.
Vegetables and lettuce 20-40 rubles.

Total 100-160 rubles - the cost of one burger, the price of which in the menu can reach 400-600 rubles. In addition to the cost of buying products, monthly money will be spent on:

Rent of premises, taxes and utility bills - 60 thousand rubles.
Salaries of employees from 80 thousand.
Advertising from 30 thousand for the first time, the subsequent months are spent less.

The purchase of furniture (about 500 thousand rubles) and the purchase of equipment (refrigerators, grill, deep fryer and much more will cost at least one and a half million rubles) are one-time investments that are necessary for further successful operation.

A ready-made business plan for opening a burger joint should contain all this information. The minimum starting capital for a start should be at least 2-3 million rubles, you can save money by buying used equipment.

Estimated payback periods

You won’t be able to earn a lot in the first months, at best, the income will be at the level of 50-100 thousand rubles. The average payback time for a business is 2 years, the profitability is 60-65%.

If you systematically work on improving the quality of products, providing customers with high-quality service, it is quite realistic to reach indicators of up to 600 customers per day.

And this will bring at least 500 thousand monthly with an average check of 250-400 rubles (there are burgers and 600 rubles per serving, it all depends on the pricing policy of the institution, as well as on its level). Therefore, the business of opening a burger is a profitable business.

Legal registration of activities

You need to work legally. Due to the small turnover, it is most profitable to register as an individual entrepreneur by choosing the UTII taxation system.

Before that, it is advisable to consult with a competent lawyer and accountant in order to immediately choose the best options for yourself, and not try to change the form of ownership and taxation when it is already problematic.

The IP process is as follows:

Apply to the nearest branch of the Federal Tax Service with a passport, an application and a certificate of payment of the state fee.
Select the appropriate type of activity according to the classifier. Suitable 56.10 or 56.10.1 - restaurant business.
Get confirmation of the status of the entrepreneur and the PSRN code.

As for the question of what documents are needed to open a burger joint, the minimum you may need is:

TIN.
OGRN.
Certificates from SES and fire service.
Room inspection results.
Staff medical records.

Choosing the right room

To open a burger place, the premises are more often rented than purchased. Its area should be about 100 square meters, so that 70 of them are occupied by the guest room, and the remaining territory is occupied by the kitchen, toilet and utility room.

You can make payments for rent monthly or quarterly - everything is decided directly with the owner. The second option will be more convenient in the sense that you will have time to get on your feet and unwind.

As for the location of the institution, it is desirable to locate it in the city center. In sleeping areas, such cafes are visited extremely rarely. Look for a location near shopping malls, office buildings, and entertainment venues.

Where in Moscow you can find the cheapest and most expensive burger. This time we decided to calculate the cost of its ingredients. When asked how much meat, vegetables, buns cost and what the mark-up depends on, representatives of establishments with burgers on the menu answered.

The cost of a burger (meat, vegetables, rolls, sauce)

120–180 rubles

Markup - 100–200%

(expenses for salaries, rent, equipment, office and net income)

YURI LEVITAS

Black Star Burger:

The cost of any burger primarily consists of meat, vegetables and rolls. It is these ingredients that determine the taste of the product, we use premium marbled beef, truffle sauce, foie gras. In a classic burger (worth 295 rubles), a cutlet costs 73 rubles, vegetables - 17 rubles, and a bun - 12. The sauce costs us 10 rubles.

Do not forget about additional ingredients (for example, cheese and bacon cost 10 rubles). As well as branded packaging and image paraphernalia (in the case of Black Star Burger, these are black gloves, a branded flag and parchment). In addition, the cost of burgers depends on the cost of salaries, rent, equipment, maintaining the cleanliness of the premises and other expenses.

The markup in our restaurants is one of the lowest on the market - 100% (with an average of 200%). At the same time, even in premium burgers (for example, a VIP burger), the markup does not rise above 120%.

Bulat Ibragimov

Basically, the price of a burger consists of meat and vegetables. A bun, if baked in a restaurant, usually costs nothing. We use aged meat for the burger, which loses about 25-30% of its weight during aging. Very important in a burger is the ratio of meat to fat, approximately 5:1. A big misconception is that you have to throw off the trimmings from the meat in the burger. After all, a burger patty should be treated like a steak, and the raw materials should be appropriate. Hence the cost of almost 160 rubles.

Ilya Klimov

ANDREY NITSENKO

"Primebeef bar":

The cost of our classic cheeseburger is within 150-180 rubles. It primarily includes Primebeef marbled beef patty, potato bun, English cheddar cheese, pickles, fresh tomatoes and romaine lettuce. You can also add cocktail sauce here. The price of such a cheeseburger in our bar is 290 rubles. The total margin is 40-50%.

IRINA SAFRONOVA
Shaggy Restobar:

The approximate cost of our burger with beef patty is 297 rubles. It includes a bun, beef cutlet, cheddar cheese, fresh tomatoes, cucumbers and lettuce, tartar sauce. In addition, we serve each burger with french fries and ketchup, which must also be included in the cost of the dish. In total - with the cost of a burger of 590 rubles - the margin is 50%.

Leonid Litvin

"Lunch buffet":

We make minced meat for cutlets ourselves, we buy rolls from the Marusya company. We choose vegetables from suppliers - greenhouse domestic. Sauce from the world leader Heinz. The cost of such a burger is 140 rubles, and we sell it for 329 rubles.

IGOR PODSTRASHNY

In the classical economic model of the restaurant market, it is believed that the cost should be 20-25% - about the same as rent. But we assumed that it would be better for our guest to eat a dish of quality products than to sit in an expensive interior. In addition, changes in the economic situation in 2014 encouraged people to pay more attention to expenses. Therefore, at Burger Heroes, we changed the business model (25% cost + 25% rent) to ours, where the cost of a burger is about 50%. Thus, we do not count on one-time consumption, but on loyalty and return.

- one of the most dynamically developing and demanded directions for today.

If you are thinking about opening a catering establishment in the absence of a lot of capital to open a good restaurant, we advise you to pay attention to the burger format.

Why burgers? Let's figure it out.

The high pace of life of a modern person in a metropolis creates a demand for food in all kinds of eateries.

But not all residents of big cities would be happy to go to lunch at McDonald's or KFC, however, they would not refuse to have a bite of this format of food on the go.

Establishments where the main focus is the preparation of burgers - cutlets from good meat on a special bun, with the addition of various sauces and fillers, are in great demand today, and in terms of the quality of preparation and taste they surpass the well-known economy class fast food.

A burger, french fries, coffee or a sweet fizzy drink is a desirable menu for today's trendy catering establishment. Establishments of this nature are always in good demand among the population due to their palatability, speed of preparation and the opportunity to have a bite to eat in a convenient place at any time.

Such fast food as burgers, which came from America, until recently caused associations with McDonald's and other world-famous fast food restaurants, and today establishments of this type are opening almost on every corner.

How to open your bar from scratch - see the instructions.

Large restaurateurs also saw great potential in burgers, for example, Arkady Novikov opens FARSH establishments in Moscow, Alexander Rappoport opened Voronezh, the famous rap artist Timati launched BlackStarBurger, and popular coffee houses and restaurants began to increasingly introduce burgers, sandwiches and other dishes into their menus, which You can take it with you if you wish.

How to open your own burger, see this video:

Reasons for opening a burger joint and running such a business

Consider the benefits of opening a burger joint and answer the question why the popularity of this line of business is growing rapidly:

Ease of preparation. Opening a burger joint is much easier than a full-fledged restaurant. There is no need to think through a complex menu that includes dishes of various types and methods of preparation.
It is enough to have good burger recipes, quality meat, freshly baked buns, fresh ingredients and a relatively small kitchen in stock. Burgers are easy to make and take minutes to prepare.
In restaurants and sushi bars, it takes 20-30 minutes to prepare hamburgers to order, while in a burger shop, a much larger number of people will have time to get a portion of fast food during this time.

Availability. To date, getting good marbled beef in Russia has become much easier than before.
The growth of Russia's own production of quality meat makes it possible to use fresh, high-quality and relatively inexpensive ingredients for making hamburgers.

Burger does not require a large space for cooking. Opening a mono-product restaurant is much more profitable than a restaurant with a full menu, also due to the low amount of product write-offs.

Stages of opening a burger

So you've decided to open a burger joint.

The cost of a burger. Photo: biz360.ru

Consider the main stages of the opening and all the problems that may arise during the preparation for the opening:

You should start the path of creating a burger joint with the official registration of a business. You have to choose.
Preference is usually given to the first option. The taxation system for such catering establishments is chosen as UTII.
To register an individual entrepreneur, you must visit the Federal Tax Service with a passport, submit an application and pay a state duty (800 rubles).
If everything is done correctly, you will receive a certificate of status of an individual entrepreneur in just a few days.

medical books for employees;
permission from the fire department;
permission from SES;
for the sale of alcoholic beverages.

How to open a popular burger place, see this video for tips and ideas:

The next step will be recruitment. The work is not difficult and does not require a high degree of professionalism, so it is recommended to hire guys and girls who will be happy to do their job.
At the initial stage, 2 managers, 2 cooks and 4 hall workers will be enough.
At the next stage, you need to take care of the equipment and raw materials for making burgers. It is necessary to purchase refrigeration equipment, tables for cooking, grill, vegetable cutter, slicer and deep fryer for french fries, dishwasher, oven, food processor.
Think about who will supply you with quality meat and other ingredients.
Creation of an advertising campaign. The best advertising for such a fashionable format as a burger will be advertising on the Internet and social networks, where most young people spend their time.

It is possible to attract popular bloggers to promote your business. Create promotions, arrange delivery and use all the latest marketing tools.

How to appoint a person responsible for fire safety - read.

Opening a burger franchise

Sometimes it is easier for aspiring businessmen to open a burger franchise than to create a business from scratch. Many popular chains are interested in expanding and entering the market of other regions by selling their franchises.

If you have a large enough capital, large restaurants such as Burger King, for example, can be considered for buying a franchise.

At the same time, the franchise buyer has at his disposal a ready-made business plan, ongoing support, a ready-made advertising campaign and a ready-made menu.

The advantage of a franchise is that its buyer can be sure that the idea will work, he does not need to figure out what and how best to do it, where to invest.

Of the minuses, one can note monthly royalties in the form of a percentage of profits, as well as mandatory compliance with the requirements of the franchisee.

Business plan with calculations

Experts say that opening a burger shop will cost 3.5-9 million rubles. But buying used equipment can save you a lot of money.

The average price of a burger in such establishments varies from 250 to 600 rubles.

At first, the monthly profit, as a rule, does not exceed 30-50 thousand rubles per month, but with constant development it increases significantly. Payback can be achieved in about 2 years.

And that's a good return.

Let's calculate the approximate costs that will have to be incurred when opening a burger area of 100 square meters in 2017-2018:

Room rental - from 40,000 rubles;

Approximate calculation of funds for the opening and payback of a burger. Photo: s0.rbk.ru

The cost of one simple burger is about 180 rubles:

Roll - 15 rubles;
Cheese - 10 rubles;
Sauce - 40 rubles;
Minced meat - 75 rubles;
Tomatoes, cucumbers, salad - 40 rubles.

The cost of equipment and furniture (rub.):

Refrigerator table - 164 thousand;
Refrigerator - 125 thousand;
Water heater - 21 thousand;
Thermal showcase - 180 thousand;
Grill - 820 thousand;
Deep fryer - 700 thousand;
Oven oven - 130 thousand;
Scales - 14 thousand;
Bathtub for washing dishes - 30 thousand;
Refrigerator checkpoint - 180 thousand;
Food warmer - 60 thousand;
Dryer - 10 thousand;
Furniture - for the bar and kitchen - 800 thousand rubles

Thus, the purchase of equipment will cost about 3,000,000 rubles.

Employee salary:

Manager (2 people) - 35,000 rubles;
Hall employee (4 people) - 20,000 rubles;
Cook (2 people) - 100 rubles per hour;
Technical staff (1 person) - 12,000 rubles.

Business Profitability

In such establishments, the average check is 250-400 rubles per person. The number of clients per day can reach 600-700 people.

It turns out that in a month you can earn about 700,000 rubles. In this case, the net profit will be 300,000 rubles per month, and the investment will pay off in a year.

How to create your own business for a novice entrepreneur - tips.

Outcome

The fast food business is currently experiencing a big boom due to a new fashion trend that is very popular among young people.

Creating a burger restaurant with diligence and constant development will bring a good income, and the institution itself can fall in love with thousands of customers.

The well-known restaurateur Arkady Novikov claims that the main thing in this business is high-quality meat and good buns. In this case, there will be no release from visitors. Good luck!

Burger lovers have been discussing McDonald's burgers for more than a decade - someone scolds them for the quality, someone for the taste, and many believe that a normal burger cannot be worth the 48 rubles that we pay for this item on the menu, but come on, Finally, let's calculate what is the real cost of a burger at McDonald's.

I will not talk about quality now and refer to the video of the same chef Jamie Oliver, who harshly scolds the quality of burger patties, saying that it is made from parts of a cow that are not intended for human consumption. In our calculations, we will rely on store prices for good quality products, as if we were preparing these burgers ourselves at home.

This is the same McDonald's burger.

We break it into pieces - a bun, a beef patty, a piece of lightly salted cucumber, tomato sauce with pieces of silver onion - that's the whole composition of the McDonald's burger.

Everything is clear with a bun, we weigh what can be weighed

The burger patty weighs approximately 72 grams. When frying, ground beef loses from 27 to 30%, which means that the initial consumption of minced meat per cutlet was only 100 grams, which were fried to 72. If you add crackers, cereals to fash or use a lot of veins and various connective tissues in minced meat, then there is practically no frying will.

A kilogram of ordinary beef in our store costs from 450 to 550 on average. So 100 grams of minced meat will cost 45-55 rubles.

A piece of cucumber in 8 grams. A kilogram of salted cucumbers in a jar costs about 100 rubles. 8 grams - 80 kopecks.

Now we consider a bun, imported bread is usually used, for example, from Poland. Such a bun in the store costs 10-15 rubles.

As a result, the cost starts from 60 rubles. That is, the price of a burger at McDonald's is now below cost. But taking into account the fact that the products are purchased in bulk and not in the store, but from manufacturers, the price of the products included in the burger can be safely cut by 30-40 percent. As a result, we will receive 35-40 rubles. The real cost of a burger at McDonald's. There is enough for salaries, logistics and electricity. And if you take worse raw materials, because the main costs are associated with meat, then you can make a good profit on this dish on the menu.

UPD. An important addition. One of the commentators noticed that on my scales the weighing took place not in grams, but in pounds, which means that the actual weight of minced meat in the original product was more than 2 times less, that is, no more than 45 grams of meat per cutlet. Thus, the cost of a burger made from quality products should not exceed 20-25 rubles!