Biscuit trade by weight. My island of sweets

What is the article about?

In almost every grocery list there is a mysterious item "... and something for tea." Thanks to this, the shelves of sweets in stores continue to please the eye with an abundance of goods. But still, we visit some outlets more often, and some - only as a last resort. How to prevent your project from looking like the last option? How to make the candy business prosperous? Let's try to figure it out.

How to open a candy store from scratch?

You have decided to become a food entrepreneur. Opening a candy store is a good idea that pays off quickly, as everyone loves sweets. Do not worry about the lack of new products, because the range of delicacies is huge.

First you need to draw up a business plan, carefully describe the costs, estimate the level of revenue, taking into account competition and the number of potential customers, and decide whether it is profitable to start a business. This will help determine how much start-up capital is required. If you are planning a store with further expansion, it makes sense to increase the business plan by adding more calculations.

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Think carefully before borrowing money to start the process. If the business does not go, it will be difficult to repay debts. Have you decided to still use the services of creditors? Then you need to calculate the interest rate on the loan. Using a special formula for this, you will see the full cost of the loan, including various commissions, penalties and additional costs.

Advice: be sure to keep an accounting report at each stage of promoting the store. So you can really see the economic situation and control it.

Do not forget that selling sweets as a business can be a profitable income for the whole family. So what are the milestones ahead of you?

Business registration

Beginners in this area need to register as an individual entrepreneur or LLC (limited liability company). The next step is to obtain a taxpayer certificate. There are different categories of taxes, but it is more convenient to use the general taxation system.

Important: The advantage of the OSNO (general taxation system) is the absence of restrictions on income, the number of people working for you, and the size of retail space. From time to time it is worth checking if you have accumulated debts. To do this, there is an affordable way - to find out the debt by last name.

It is necessary to comply with the established standards of the Fire Service, Rospotrebnadzor, Sanitary Service and other organizations. All requirements must be met in accordance with the law. When everything is done, you can invite employees of these structures for a consultation to make sure that everything is done correctly, otherwise, correct mistakes.

Do not forget about regular procedures - disinfection, disinfestation, garbage disposal, etc. In order to produce these works with high quality, conclude contracts with the relevant services. For safety, a fire alarm is also required. Over time, when you start hiring sellers, be sure to get health books for each of them.

Room selection

Before you start looking for a room, decide on the format of the future project. Beginners in this business usually start with small pastry shops. Factors to pay attention to:

  • Location. The best option is to place a shop in a residential area, for example, on the first floors of new buildings. Their owners are happy to rent out rooms. Be mindful of malls and grocery stores as well. To open a point, you no longer need a lot of documents and special permissions. You will also be provided with a flow of customers who, when visiting the store, will pass by your department.
  • Competition. When choosing a room, find out who your neighbors will be. If there are large supermarkets nearby, this may adversely affect your income. Of course, placement with another candy store will not bring anything good: buyers trust trusted places. It is best to have various institutions nearby: office buildings, schools, kindergartens. A great combination: sweets and a tea shop nearby. These products complement each other, because often after purchasing tea, a person goes to buy confectionery.

If you are planning to open an expensive chocolate shop, then the selection of premises should be approached more carefully. It is more profitable to place it as close as possible to the city center, where reputable firms and companies are located. By fulfilling this condition, you will win the attention of wealthy customers, for whom the key issue is not the cheapness of products, but its quality.

Advice: if you plan to expand the assortment in the future or attach something to the store, for example, open a children's cafe, make sure you have a suitable area.

Purchase of equipment

The lion's share of investments is usually spent on the arrangement of a confectionery. In addition, it is good to have experience in order to purchase high-quality equipment. To reduce costs, you can use the rental service. Some companies provide a similar service. Another way to save money is to buy used equipment, its price is several times lower. There are many similar offers on the Web, for example, someone bought equipment for a burger shop, started working, but due to low demand, the business had to be closed. If the equipment remains, certain universal elements of it (for example, a counter) will come in handy for you.

The main components of commercial equipment:

  • refrigerators;
  • air conditioners;
  • racks for placing chocolate products, cookies, cakes, pastries;
  • counters with a showcase;
  • cash machine;
  • trading scales;
  • lighting.

Additional:

  • a special refrigerator for storing sugary drinks or ice cream;
  • coffee machine;
  • furniture for holding a tasting in the hall or for organizing a mini-cafe: tables, chairs, hangers, dishes, etc.;
  • goods for the sale of sweets: bags, napkins, spoons, gift wrappings.

Advice: in the hot season, cold drinks, cocktails, ice cream will bring good profits. To protect visitors from the heat, it is worth purchasing large umbrellas from the sun, as well as special tables and chairs for outdoor use. The opportunity to relax and drink something cool in the fresh air will attract visitors.

Supplier search

There are 3 criteria that will help you find the right suppliers and attract buyers:

  1. brand. When choosing a partner, you decide between large and small companies. With whom to work? It is desirable to cooperate with large regional wholesalers, as this opens up the opportunity to deal with well-known brands. It's no secret that people choose what is recognizable, so candies that are heavily advertised on television and in the press always sell better. However, by purchasing products from small suppliers, you can not only save money, but also purchase interesting and original goods. So stick to the middle ground as there are pros and cons to everything.
  2. Price. There are several factors that affect pricing. It is necessary to calculate how close the supplier is and whether the delivery is free. And if not, how much does it cost. Sometimes suppliers cheat by claiming the lowest price but adding hidden fees.
  3. Range. Perhaps this is the key moment in business. The wider the choice of products, the more chances to sell something. Your starter kit for a beginner confectionery salesman will consist of 30-40 items. It is very important to maintain a stable assortment. Since some regular customers will come to you for specific items, you need to keep them on the shelf at all times, because without seeing them, the customer may no longer come. Conduct constant monitoring, assess the situation in your stocks. That is, the supplier must be reliable in terms of the ability to provide the desired range.

Try to exclude unpopular products and often replenish the shelves with new, high-quality sweets. Focus on a different contingent of buyers, get both cheap and high-end products. In addition, take into account not only your own tastes, but the preferences of different categories of people in your area. This, of course, will affect the number of regular customers.

To stay competitive in the market, you need to constantly come up with fresh ideas for your store. For example, you can supplement the purchased chocolate and sweets with the sale of fresh desserts of your own production. Exclusive cooking is the key to success. Customers will be delighted with both the quality and your creativity.

Advice: along with sweets, sell cookies, cakes and chocolate drinks. This will improve the sales and image of your store.

Recruitment

At first, you should work on your own. This is the only way to understand all the main processes and control your business at the initial stages. Over time, you will need helpers. If the store is small, then 2-3 employees will be enough. The work schedule must be flexible. The best option is if the sellers are responsible, permanent and understand the product. It is also important that the staff possess the following qualities:

  • politeness;
  • attentiveness;
  • honesty;
  • sociability;
  • pliability and softness.

Advice: since middle-aged and older women most often possess the above qualities, try to hire them.

When you move to a completely new professional level and it will be difficult to cope alone, you will need the whole arsenal of workers:

  • sellers (4-5);
  • an accountant (probably working remotely);
  • movers.

Idea: to check the quality of service in your store, use the "mystery shopper" service. Under the guise of a client, a hired person tries to pay attention to the most important points for the business. As a result, you will receive a report that will indicate your employee's score for each parameter being checked.

Conducting an advertising campaign

Don't spend a lot of money on expensive advertising. For starters, a simple street sign will suffice. Also take care of the plate "mode of operation". A proven scheme that attracts many people remains tasting. It does not hurt to arrange a seasonal, holiday sale or create gift sets. It is important to accustom customers to the fact that you can always find interesting and profitable offers. This will expand your audience.

  • The website of the company with which to work. Be sure to pay attention to the functionality of the Internet resource, since it is by its content that one can judge the skill of the workers. If you couldn’t make a good website for yourself, they won’t make it for you either.
  • Collaborate with those who have experience. When demonstrating their work, the advertising company will provide a portfolio. Perhaps there will be only one project, but it must be done with high quality.
  • It is important to remember the versatility of an advertising agency. It is easier to cooperate with people who can do everything and provide a variety of services. This will save you a lot of time and effort. It is worth ordering separately only printed products. This is better than printing flyers and business cards on a printer, just keep in mind that printing houses have a minimum circulation. You can compare prices in several of them, and then place an order. It is likely that those who make cheaper, the quality will not be worse.
  • Clearly defined deadlines. It is best to specify them in writing. It is difficult to make a complaint about the failure of an oral agreement.

Many reach a high level of sales by making business cards and leaving them in places that are popular with the population.

If these conditions are met, soon marketing and expenses for it will no longer be your headache. The products that you will sell will no longer need additional advertising, queues will line up for it. But still, at first, the price can be the best way to attract people. It should be slightly lower than competitors. Then she will draw attention to herself.

An interesting advertising idea is the compilation of unusual "edible bouquets". Recently, they have become fashionable as a kind of confectionery art and generally arouse curiosity. The bouquet consists of chocolate or other products wrapped in bright, beautiful candy wrappers. You can make a gift to relatives and friends. Especially the demand for goods will increase during the holidays. Understanding the needs of customers allows you to become a popular and sought-after seller.

What candies and sweets are more profitable to sell?

When attracting customers, it is very important to form the right assortment. Two extremes must be avoided:

  1. Too many. The merchandise will go bad as the business just picks up and people don't know you yet.
  2. Poor selection of sweets. Your task is to attract as many buyers as possible, but a boring, small assortment is not able to do this.

At first, the optimal amount is 30-40 types of loose chocolates and approximately 5-8 varieties of caramel. Focus on the tastes of customers to know which sweets are the most in demand. Analyze the choice of customers in neighboring stores and take note of it, buy just such sweets. But still, the following delicacies have always been in the greatest demand:

  • truffles;
  • chocolates with pralines;
  • chocolate with waffle layer;
  • products with caramel, fruit fudge;
  • high-quality jelly (fruit, berry, chocolate, caramel);
  • sweets with liquor;
  • walnut soufflé.

Among caramels, large candies of various colors and flavors, as well as products covered with chocolate icing, are very popular. Even if your store mainly specializes in loose chocolates, it is advisable to complement the choice of customers with bars with filling, chocolates in gift boxes and chocolate bars of various types. Many successful businessmen have noticed that it is profitable to offer unique products that have not yet become popular. These can be low-calorie sweets, they will adequately replace chocolate ones (such sweets have become popular among children and those who are losing weight). At the heart of such sweets are berries, fruits, dried fruits and even rose petals. In addition, these products can be safely mixed with high-calorie chocolate and get amazing results. Therefore, the following novelties are among the interesting and fresh ideas:

  • fruit pastille;
  • dried apricots and prunes in chocolate;
  • candy with raisins;
  • healthy muesli bars.

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* Calculations use average data for Russia

Confectionery, delicious pastries and sweets - this business idea is the dream of many aspiring entrepreneurs. In this high-calorie compilation, you will find 16 business ideas for the sweet tooth and guides for launching these startups that are relevant in 2020.

1. Cake to order

Cake is a favorite sweet of a huge number of people. Cake baking is a hobby that can grow not only into an additional source of income, but also into your own small business. For such a start-up in the “home-baked” format, even with the complete absence of cooking equipment, 30 thousand rubles will be enough. However, with a simple cake like “Napoleon” today, few people will be surprised, so you need to think carefully about the ideas for decorating your cakes. An excellent option for advertising sweets would be posting photos of cakes on Instagram.


Pies have become an actual direction of catering in recent years. This business idea attracts with rather low competition and a simple technological process for baking pies. To open a cafe selling pies and accommodating 36 visitors, 1.24 million rubles will be required, which will pay off in approximately 7 months of work.


3. Yogurt

A yogurt bar is a small island-style point in a shopping center that sells sweets, in particular frozen yogurts with various fillings. To open such an island on an area of ​​​​4-6 square meters. meters will require about 655 thousand rubles. The net profit of a yogurt bar per month can be about 100 thousand rubles. The menu can be supplemented with sandwiches and drinks.


To open your own smoothie bar in the format of an island of 5-6 sq. meters in the shopping center will require about 465 thousand rubles. and he will be able to bring about 80-100 thousand rubles. per month. The advantages of smoothie bars include a relatively free niche, small investments, the simplicity of the technology for preparing drinks and the fashion for smoothies. The profitability of smoothie bars reaches 80%.


5. Bakery

The bakery is one of the most popular small business destinations. Baking is a product of daily demand. Investments in opening your own bakery are small, and in case of changes in the tastes of consumers, you can instantly adapt to new trends. You can open your own mini-bakery if you have 885 thousand rubles, which can be paid back within 7 months of work.

6. Ice cream


10. Waffles

Wafers of unusual varieties and types are a trend in the catering business. These are Hong Kong pimply waffles with fillings, and well-known, but “pumped” Belgian waffles on domestic soil, decorated on top with cream, fruit, ice cream, yogurt and all kinds of toppings and much more. Basically, waffle startups “storm” shopping centers with their islands. The business entry threshold is 350,000 rubles.


11. Donuts

A donut shop is a great option for a mini cafeteria or mall food court department. The margin on these products without much damage to demand can reach 1000%. Donut baking technology is quite simple, and there are many manual units and automated systems on the market that can increase productivity.


12. Caramelized fruits

Caramel fruits on sticks are sweets that are popular abroad, frequenters of festive and city fairs. The most common delicacies include caramelized apples and chocolate-covered bananas, but in principle, the scope for imagination in this business is not limited. An apparatus for caramelization costs from 15 to 30 thousand rubles, and 70 thousand rubles will be enough to start in the format of a seasonal street point.


Ready-made ideas for your business

13. Figured chocolate

Chocolate is a great way to earn money not only for large entrepreneurs, but also for novice chocolatiers who are ready to offer the buyer an exclusive handmade product. The technology of handmade chocolate production can be mastered by video recordings of master classes on YouTube. You can also open a figured chocolate shop that only sells finished products. Opening such a store will require about 400 thousand rubles, and the net profit will be 80-200 thousand rubles.

14. Peanut butter

Peanut butter is one of the symbols of America and at the same time a completely free niche in the Russian market. The advantages of this business idea can be called the simplicity of the production technology, and the disadvantage is the weak “recognition” of the product, which will require the entrepreneur to actively promote the product at city fairs and constantly go out “to the people”.


15. Oriental sweets

Oriental sweets that have become traditional, such as baklava, halva, kyata, shaker, are made by many confectioneries and are often found in grocery stores, but the sweet riches of the east are far from being exhausted on these products. An attractive format for your business, in which you definitely will not have competitors, will be the opening of a specialized confectionery store for oriental sweets.

Read the guide to the production of oriental sweets

The most popular format for the sale of marmalade is a shopping island in a shopping center with an area of ​​​​up to 5 square meters. meters, selling marmalade by weight. The cost of opening such a point, taking into account shop windows and equipment, will be no more than 400 thousand rubles. The margin on these delicacies is about 100%. Opening your own production of marmalade with a minimum production volume will require from 1 million rubles.


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Today, doing a confectionery business and not having your own Instagram is simply indecent. Examples of delicious pages from popular confectioners and ordinary mothers on maternity leave, which sometimes give them a head start.

Many people cannot live even one day without sweets. Despite the fact that on the modern market there are delicacies for every taste and budget, a candy store as a business will bring good profits, since there is always a high demand for such products.

Where to begin?

First of all, you should go to the shops of competitors in the role of a simple buyer. Pay attention to the design of different outlets, as well as prices and assortment. Ask sellers what products sell best. Thanks to this, you will be able to determine a couple of dozen items of goods that you need to purchase first. In addition, lower prices can be set to attract early buyers. How to open a candy and cookie store from scratch is of interest to many aspiring entrepreneurs, so you should understand this matter in more detail.

Business registration

For the first time, you can register an individual entrepreneur. In addition, it is necessary to fulfill all the requirements that the SES and the fire inspection impose. Since you are going to trade food, there will be a lot of them.

You don't need any licenses or special permissions. After you complete all the documents, you can safely open a candy store and get to work.

Shop space

A small pastry shop can be placed near the market in a residential area. It is desirable that there are children's institutions nearby - schools, kindergartens,. Choose a room away from large supermarkets. Such a neighborhood may adversely affect your profits.

A confectionery with expensive products should be opened in the city center, where there are many shopping centers and office buildings, that is, where there are more wealthy customers. You can also open a chocolate boutique here, since such products are not cheap, but in certain circles they are in great demand. The rent of premises in such a place is quite high, especially for beginner businessmen.

You can also rent a place in a shopping center or open a department in a grocery store. This will save you from processing a lot of documents and permits. And, by expanding the range. This is beneficial to both parties.

Range

At first glance, it may seem that the formation of the assortment will not take much time. It is enough to conclude contracts with large manufacturers and you can work calmly. But this approach is used by almost all entrepreneurs. To be different from them and compete with dignity in this market, you need to come up with a new fresh idea. Handmade candy shops are very popular, which attract customers with an unusual and original assortment, fresh desserts from the bakery, etc. Alternatively, you can also shop from it for the sale of its own products.

The best option is your own cooking. You can also collaborate with private craftsmen who sell homemade cookies. In this case, you will be provided with positive feedback from grateful customers, since only experienced chefs can make such delicious products with their own hands. Therefore, before opening a candy store from scratch, first think carefully about everything, and only then get down to business.

Workers staff

To organize the candy trade, you need to hire the following staff:

  • Sellers;
  • Manager;
  • Accountant;
  • Loader.

For a small store, hiring an accountant makes no sense. You can ask for help from a private specialist who will do all the bookkeeping and only show up at your establishment a couple of times a week. You can manage all the affairs yourself, but as sellers you should hire pleasant, friendly women who are well versed in sweets.

Equipment

In the confectionery store you need to purchase all the necessary commercial equipment:

  • Stands for products;
  • Counter;
  • Equipment for making cocktails;
  • Refrigerators;
  • Scales;
  • Cash machine.
  • The equipment will have to spend 4.6-7.5 thousand dollars.

Promotion

Confectionery stores require a good advertising campaign, because it is very difficult to promote such an outlet. Usually advertising on television and in newspapers does not work, because no one will go to your particular store to buy a cake or some sweets. Potential customers are people who live in your area. You should bet on them. Set up signs pointing to your point of sale, and distribute flyers to mailboxes. In addition, you should make a bright sign and decorate the facade in an original way. People should be able to see from afar that the shop sells sweets.

As a rule, the trade in cookies and sweets brings a good profit, so this product does not need expensive advertising.

How to attract buyers?

Goods in the store should be beautifully laid out on the shelves. At the sight of sweets, visitors should have a desire to buy them.

Supply certain items at the lowest prices. This will help attract new customers. Do not forget to constantly replenish the assortment. It must contain at least 30 types of chocolates and about 20 types of caramel. Offer novelties and unusual desserts. You can make a small department in which oriental sweets will be sold.

Costs and profits

The total costs consist of the following items:

  • Premises rental;
  • Purchase of equipment;
  • Employee salaries;
  • Purchase of goods;
  • Business registration.

On average, you need to invest about 15 thousand dollars in a business. In addition, advertising costs should be included in the candy store business plan.

In terms of profits, the average candy store makes about $1,500-$3,000. This is not a very large amount, but such a business is highly stable. You can work in this direction for a long time, since sweets are very popular at all times. Decide for yourself whether it is profitable or not to open a candy store, because everyone has their own personal opinion on this matter.

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Profitability

If you have firmly decided that I want to open a candy store, you need to put your whole soul into this business. Don't stand in one place. Business needs to be constantly improved. Only in this case it will provide you with a stable income.

The sale of confectionery products is a profitable business. Especially brisk trade is observed on holidays. But there are times when there are practically no buyers. Worst of all confectionery products are sold in summer. During this season, you can make a profit from the sale of soft drinks and ice cream.

The store will be successful if it is visited by 200-300 people in one day. In this case, the average check should be 35-45 hryvnia. Therefore, before opening a candy store from scratch, you need to carefully analyze the purchasing power in a particular area, and only after that rent a room there.

Summing up

Retail and wholesale trade in sweets as a business brings a lot of trouble and requires large financial costs. To start, you will need more than 500 thousand rubles.

Sweets have long stood out as a separate niche in the food market segment. This happened primarily due to the number of manufacturers, the products themselves in the range and the ability to supply such products from Europe, America or Eastern countries. You probably noticed that now sweet products are presented as a separate segment of the store, and often a seller is singled out for this direction.

In this article, we will look at how to open a candy store in your city and what are the basic steps you will need to go through.

Business pros and cons

Let's highlight both the positive and negative aspects of this business.

The advantages include:

  • high demand for products.
  • a wide range of products from different manufacturers.
  • the ability to start in almost any locality.
  • relatively small initial investment.
  • high competition, not only among private stores, but also among large grocery chains.
  • low markup on goods.
  • product shelf life. If we talk about pastries or cakes, then you need to sell these products in just a few days.

These are the main points and if they suit you, then you can try to start working in this direction.

Documentation

In order to conduct a legal sweets business, you need to complete all the documents and permits from the inspection services.

Here is what you will need:

  • open IP.
  • specify OKVED for activity. For Russia, this is the code 52.11, 52.2. For Ukraine - 47.
  • recruit staff.
  • employees must have medical records.
  • obtain quality certificates for products from suppliers.
  • conclude a lease agreement for the premises.
  • obtain permission from the SES and the fire service.
  • arrange a corner of the buyer.

This is the main package of documents. In order to competently approach this issue, we recommend that you seek the help of an experienced lawyer, he will help draw up all the documents and advise where any questions will arise.

Location and premises

Firstly, the main and probably the most important fact when starting a business on sweets is a trading place. A great option would be to link a grocery store with a "delicious products" department. This is how many entrepreneurs work.

From the options for finding a place to rent, you can consider: shopping malls with grocery departments, children's entertainment centers, amusement parks, grocery stores.

It is worth looking for a room with an area of ​​​​about 10 - 25 sq.m. This is quite enough to arrange small showcases and display products. Plus, it is desirable to have a small storage room. In this case, the rent will be $300 - $1000, it all depends on the region in which you plan to work.

Equipment

The second point is the selection of equipment for the business selling sweets. Here it is important to combine counters and glass containers to give a presentable look to showcases.

The main equipment can be distinguished:

  • stands for the location of products;
  • counter with compartments for products;
  • racks and equipment for the sale of milk and oxygen cocktails;
  • juicer;
  • refrigerator for ice cream and yogurt;
  • electronic balance;
  • cash machine.

The total cost of equipping a retail outlet with an area of ​​15 - 25 sq.m. will be about $4600 - $7500.

Pay special attention to the lighting of showcases and shelves with sweets. Proper lighting can significantly improve the appearance of your store and increase sales.

Range

Here, when compiling an assortment, you will need to conduct a whole study in order not only to carry the most demanded goods, but also to present something unique in order to distinguish yourself from competitors. For example, when opening a store, many segments of the shelves are allocated for products from Europe, America or oriental sweets. People often go to you for such a product and, in addition, they always take related products. In addition, using these methods on you, word of mouth will work well, as you will be advised by acquaintances and friends. Another example is the department of healthy sweets made from natural products without chemicals. Such an assortment can be offered in a large city, since the price tag for products is quite high. But the topic is relevant, in connection with the growing popularization of a healthy lifestyle.

From the classic range we can distinguish:

  • sweets (chocolate, caramel, jelly, etc.);
  • chocolates and chocolate bars;
  • candies in boxes (of various price segments);
  • products by weight (waffles, cookies, cakes, dragees, etc.);
  • gelatin products;
  • ice cream and yogurt;
  • from drinks: juices, fresh juices, oxygen cocktails, sweet water.

Today, there are a huge number of different manufacturers of sweet products, so finding suitable ones is not difficult. Especially carefully monitor the quality of products, it should always be on top.

Also, monitor the freshness of all products daily - this is the key to the success of this business idea. Your target customers will often be children, so by selling stale goods, parents will provide you with bad publicity and it will be very difficult to restore your reputation.

Product Suppliers

If you have your own vehicle available, then you can easily go to wholesale markets and purchase products yourself. Otherwise, in the absence of such an opportunity, or if you are far from the regional centers where wholesale food markets are located, you need to think about cooperation with sales representatives.

In the future, if the volume of sales of sweet products grows, you can go directly to the manufacturers and buy products at an even better price, increasing your earnings from the business. The same pastries or cakes can be taken from local entrepreneurs who are engaged in this line of business.

Staff

For the normal functioning of your store, you will need sellers. They need at least two, with a shift work schedule. Salary should be assigned in the form of a small salary and a percentage of the profits received.

Sellers will need to register and pay a monthly tax for them.

Since most of the products in this segment are sold by weight, in this case, look at us and the speed of customer service, as you know, no one likes to wait. A slow seller can bring you losses, so constantly monitor the process itself and, if necessary, look for new personnel.

Advertising

Marketing promotions can be divided into two main types: classic and original. The first type includes: a bright sign, flyers with discounts, an advertising stand near the store, and so on. The original approaches include: tasting sweets, free juice when buying for a certain amount, and so on. This works well and will help attract more customers to your store.

How much is this business worth?

Already at the stage of drawing up a business plan for a candy store, you will be able to calculate investments in the business and predict profits. We will try to help you with this.

Starting investments:

  • equipment purchase — $4600
  • paperwork - $300
  • corporate identity – $250
  • initial purchase of products - $6000

Monthly expenses:

  • room rental - $400
  • utility bills - $40
  • taxes - $120
  • salary - from $ 200 per employee.
  • restocking products - $3500 - $3900
  • advertising - $20
  • transportation costs - $60

To save on start-up capital, you can buy used equipment, or at the beginning of the business, work as a seller on your own, and when the store is unwinding, hire staff.

How much can you earn?

From one small candy store, you can have a net income of about $ 1000 - $ 1200. Of course, these figures are not as impressive as we would like, but still this is a stable business for many years, since the popularity of sweets is unlikely to ever fall.

Payback of business - 9 - 12 months.

Conclusions. We have shown you an approximate path to opening your own candy store, and have given you some calculations to decide whether it is profitable or not for you to start, based on the level of competition and the availability of suitable premises for this business. The demand for these products is high and if everything is done correctly, you can make good money.

Do you have experience in this niche? Looking forward to your feedback and recommendations below.

We have repeatedly touched on business ideas in the field of confectionery, and today we will talk about another one. Why are they so popular? Almost everyone loves sweets, and tea without candy or gingerbread is not the same. It is the high demand that allows entrepreneurs to earn decently on the sale of sweet products. In today's article, we will talk about how to open a candy business in your city and look at the main pitfalls of this niche.

Business Format

Candy retail can be done in three main ways. Which one to choose is up to you, we will give our recommendations, but you will already act on your own, especially if the budget allows.

1. This is a candy trade in the market with a wide selection of goods. The most promising topic for beginners, and investments in the business will recoup much faster, plus, the initial capital can be much lower, since you will not have to pay huge amounts for renting the premises. In the market, you rent a kiosk, a tent, or a counter in a pavilion, and for a small amount you will pay for the rent of this place.

2. This is a rental of a full-fledged store in which you can place the entire assortment and produce the stylistic design you need. This business option is already more expensive and there are already certain requirements for the store where you trade. Firstly, these are permissions, we will talk about them below, and secondly, this is the size of the room, it is desirable that it be from 15 sq.m. Since you will have to place a huge number of boxes of sweets on the shelves, it will be inconvenient for you to work in a smaller room. Another unspoken requirement is the favorable location of the outlet. It should be a passable place, as an option a large shopping center or a room near the market. It will depend on this factor whether your trade will go or not.

3. Candy street vendor. This is the format of a kiosk in the shopping arcade near the subway or other public transport stops. Storefronts and signs are placed outside. The place should be accessible, especially near universities in big cities.

All formats of this business work successfully, you can choose one of them and start your own business.

Trade equipment

It is quite convenient to trade sweets, since from the equipment you will need racks, often wooden or glass. Next, several counters with a glass showcase, a cash register, and, of course, scales. This is the main thing you need to open a store.

From additional devices: bags (paper and polyethylene), gift wrapping, disposable gloves.

Also, do not forget about the organization of the workplace for the seller.

Candy trade rules

To open a candy store + from scratch, you will need to complete all permits and documents.

Required documents:

  • you must be registered as an individual entrepreneur;
  • indicate OKVED for trade in sweets. For Russia - 52.24.2 - Retail sale of confectionery and 52.24.22 - Retail sale of sugary confectionery products, including chocolate. For Ukraine - 46.36 Wholesale trade in sugar, chocolate and confectionery.
  • obtain permission from the SES and the fire inspectorate.
  • have on hand all certificates for the quality of products sold in your store.
  • arrange a corner of the buyer.

Product range and suppliers

Before opening a candy and cookie store, you will need to analyze the assortment and create a complete price list for the products you plan to sell, after which you can search for suppliers. Here is the main list of products that are sold in such outlets.

  • caramel, lollipops;
  • dragee, iris;
  • candies glazed and not glazed;
  • roasting;
  • jelly;
  • souffle;
  • with fruits and nuts;
  • bars;
  • waffle;
  • marmalade;
  • waffles, gingerbread, cookies, puffs, muffins, rolls and more.

In fact, the assortment of the candy store is very extensive and, if desired, it can be constantly expanded with additional product positions, including various pastries.

Now let's talk about where it is profitable to buy sweets for trade. First, these are wholesale markets. There, as a rule, you will find a wide range of products from various manufacturers. If you work with wholesalers, you can get good discounts on goods. Secondly, these are sales representatives of confectionery companies who bring products directly to your store. Often they also offer good prices, but the bottom line is that they represent a single manufacturing company. You can combine these two methods and work out the perfect format for your business.

How much money do you need to invest at the start?

Start small and then expand your business. If you answer the question - is it expensive to open a small store + with sweets? It can be said that even with minimal capital, you can start. Below we describe the approximate investment for this type of store. Of course, if you have a solid start-up capital, then you can immediately invest a large amount.

  • Room rental - $250 - $300
  • Taxes - $150
  • Salary to the seller - $ 200
  • Initial purchase of goods - $4000 - $5000
  • Purchase of equipment - $1000 - $1800
  • Signboard, price tags and other advertising paraphernalia - $150
  • Transport costs - $60.

What income can you expect?

You can already calculate the approximate income in more detail by drawing up a business plan for a store selling sweets and cookies, but we will only show you the main markup on the goods. Since this is a business idea, and not a ready-made implementation solution, this figure will be enough to assess the prospects.

The average markup on sweets is 20% - 40%.

Conclusions. This candy business is great for both big cities and small towns. This product is in constant demand and can be an excellent niche for a novice businessman. We advise you to open either a retail outlet in the market, or a small store or department with its subsequent development.

What do you think about this? Looking forward to your thoughts in the comments.