Business plan for opening a beauty studio. Ready-made business plan for a beauty salon

12Oct

Ways to register as an entrepreneur and taxation

To open a beauty salon as a business, you should choose a registration system as an entrepreneur. It can be an LLC or an individual entrepreneur. It is better and easier to start with an individual entrepreneurship, and then, if the business expands, switch to an LLC.

The taxation system depends on the type of services in the salon. If these are household services (haircut, manicure, eyebrow design, pedicure, etc.), then the UTII system is provided. In the salon where cosmetic and medical manipulations are carried out, taxes should be paid according to the simplified taxation system.

Documents and controlling organizations

What documents are needed to open a beauty salon? After the repair of the premises, it is necessary to begin to draw up documents. The main paper is the technical passport of the premises, you can get it at the BTI.

The beauty salon must be registered with such authorities :

• Administration of the city or district;
• Vodokanal;
• Fire Department;
• Energy control.

In the future, these services also control the work of the institution.

In addition to the fact that the room for the salon should look modern and presentable inside, and outside there are also requirements from the SES, the fire department.

It would be good for a novice businessman to get acquainted with the full list of requirements from the SES, they are spelled out in San PiN 2.1.2631-10. For example, here are the most important excerpts from this document.

• can not be used for salons and hairdressing basements of houses;
• you can open such establishments in former residential apartments, but only after transferring them to a non-residential fund;
• the size of the room is not less than 14 sq. m for the main hall and 7 sq. m for other rooms;
• a prerequisite - the presence of sewerage and water supply;
• ventilation systems should not be combined with the ventilation of residential apartments and public premises;
• wall decoration indoors should not be done with paper wallpaper;
• the illumination of each workplace should be at least 40 lux.
• entrance to the salon should be separate;
• the room should be divided into zones: reception, hall (male and female), disposal room, warehouse, locker room, shower and toilet.

Equipment requirements are:

• mandatory availability of passports, certificates and certificates for all supplied consumables, equipment, tools;
• devices must be authorized by the Ministry of Health of Russia, otherwise their use is illegal;
• all technical equipment must have warranty service, contracts serve as evidence.

Linen (towels, peignoirs, aprons) should be in three sets. One in the wash, another in work and the third for a shift. You can conclude an agreement with the laundry, but recently it has become convenient to use disposable kits. You can order them from consumable suppliers. They are inexpensive and solve the problem with hygiene.

Experienced directors of hairdressing salons are advised to introduce a special uniform for staff. This will help to maintain a working mood and a corporate image that customers like.

For SES such documents should be prepared:

• magazines: sterilization of instruments, general cleaning, work of bactericidal lamps, accounting of disinfectants;
• medical books for each master;
• export agreement: garbage, hair, medical waste;
• if there is no disposable linen, then an agreement with the laundry;
• documents for the ventilation system (transfer acceptance certificate and passport);
• agreement with medical institution for inspection.

It is necessary to submit papers and documents to the Pozhtekhnadzor for opening a beauty salon:

• personnel briefing log;
• fire alarm documents;
• evacuation plan in case of fire;
• an order to appoint an employee responsible for safety in case of fires;
• action plan for employees in case of fire at the facility;
• document - the conclusion of firefighters.

It is necessary to monitor the constant changes in the rules and regulations of the inspection bodies. Therefore, it takes about a year to prepare for the opening of a beauty salon from scratch.

In addition, it is necessary to draw up a visitor's corner, where there should be: a book of complaints, trade rules, copies of permits from firefighters and SES, warranty periods, a brochure with consumer protection laws, a work schedule, a license.

If the salon does not provide medical services, then licensing of activities will not be required.

How to choose a salon concept - types of beauty salons

How to start opening a beauty salon for a novice businessman?
First of all, you need to think about the concept of the institution. In other words, determine what services will be offered in the salon, their level and class, how many masters will be needed.

Marketing research will help answer these questions - sociological surveys and other statistical indicators that give an idea of ​​the solvency and needs of future customers. A good research option is to visit the nearest salons and find out how things are going there, adopt positive techniques and draw conclusions about the demand for services.

One of my acquaintances told how competitors often visited them in the salon, everyone asked what and how, looked at the interior design, asked about the services provided. The fact is that after the opening of a beauty salon by my friend, the attendance of the neighboring salon fell sharply. As they say, everything is known in comparison!

If you neglect this information, then you can open a budget institution in an area where people are used to services provided at the highest level.

Beauty salons are divided into the following levels:

• Economy option- salons that provide inexpensive services for manicure, hairdressing, and some cosmetic procedures. They differ in inexpensive repairs and equipment. Cosmetics are simple in composition and cheap. The level of staff qualification is low.
• Business Class - These are well-furnished rooms. Services are presented in a wide range, but their prices are higher than in the previous version. The professionals are highly qualified. Cosmetics of famous brands. Equipment and furniture are in the middle price category.
• VIP-class, Luxury, Prestige. Such salons have the highest level of service. The decoration of the room is expensive and presentable. Cosmetics only elite class. A lot of services, as a rule, at a high price, are performed by masters of the highest qualification.

Luxury class differs from prestige by the use of unique techniques in the provision of various services. Accordingly, the prices in such salons will be higher.VIP– salons, as a rule, of the closed type. They differ in an individual approach to each client.

It is better for a beginner in the salon business not to think about opening luxury, prestige or VIP establishments. Unless he has an eminent master in mind or the brand is already promoted.

Far-sighted, experienced entrepreneurs first open a budget option for a salon in one city. Then, gradually, if things go uphill, several business-class salons are opened in neighboring cities. Masters gain experience and in parallel study constantly at courses. A businessman has money to buy expensive equipment, and on the basis of a middle-class salon, he opens a luxury or prestige establishment.

Now it is fashionable to call your beauty salon "beauty studio" or "beauty boutique".

Requirements for the location of the beauty salon

Successful entrepreneurs in the hairdressing and salon business claim that 90% of success depends on the right location. How to open your own beauty salon in a good location?

1. It is necessary to pay attention to the popularity of this place, that is, its passability.
2. It is important that there are no other similar salons nearby with the same range of services.
3. The entrance to the salon should be from the side of the roadway, sidewalk, but not from the yard.
4. If you rent a room in a business center, then it is not necessary to choose the first floors, the main thing is that the salon can be easily found. It is necessary to take care of the sign not only outside the building, but also inside.

To open a salon in a residential building, you need to ask permission from all residents and fix this in writing.

The cost of renting in shopping centers is usually expensive. Therefore, with all the temptation to create a salon in a crowded place, you need to consider some points:

• The number of people coming to the mall;
• The average price of a product in boutiques, and how it compares with the average bill of a future salon; for example, if a hairdressing salon has an economy class status, and the surrounding boutiques offer luxury goods, then renting in this shopping center is inappropriate.
• The client flow in the shopping center is not the clients of the salon, so advertising and other tricks will still be needed to attract people.

Beauty salons of an average level are best placed in a residential area of ​​​​the city. For the center, the opening of an institution with an expanded range of services and a higher average check is suitable.

Beauty salon equipment

The choice of equipment depends entirely on the choice of the concept of the institution.

For economy class cabins, the minimum that is required is :

• chair swivel for the client;
• large mirror;
• shelves and racks for tools;
• water heater;
• sink combined with a chair.

If the salon has manicure services, then you should purchase :

• comfortable seating for the master and the client;
• table;
• hand baths;
• lamp with UV rays for drying gel polish;
• autoclave for sterilizing instruments.

Cosmetology services will require the purchase :

• special chair;
• mirrors with shelves and lighting;
• refrigerator for cosmetics;
• tool cabinet;
• special couch;
• sinks with cold and hot water;
• devices for procedures.

To save on the purchase of equipment, it is better to place an order via the Internet.

Consumables for a beauty salon

For one experienced hairdresser, you need to purchase the following set of tools:

• combs, different in shape and purpose - 4 pcs.;
• straight scissors - 3 varieties;
• clipper;
• hair brushes - 3 pcs.;
• thinning scissors - 2 varieties;
• dangerous razor - 1 pc.;
• brushes for hair coloring;
• towels, napkins;
• curling irons of different thicknesses;
• hair dryer - 2 pcs.

Do not forget about all consumables: shampoos, liquids for coloring, curling, treatment.

Requirements for staff in a beauty salon

There are no special requirements for the education of employees when it comes to non-licensed personal services of the salon - cosmetic and hairdressing (make-up, bikini design without wax, manicure, massage, eyebrow correction, etc.). It's all at the discretion of the owner. Is he interested in the masters having qualifications and diplomas, or is he recruiting staff at his own peril and risk, and then following his work.

As for the cosmetologist, the requirements are very strict. Only a dermatovenereologist with a specialization in Therapeutic Cosmetology can be accepted for the position. It can do:

• hardware tattoo;
• deep and medium peelings with the use of chemical compounds;
• anti-aging procedures with injections.

A cosmetologist can work in a salon with a secondary medical education with a degree in Nursing in Cosmetology. You must have the appropriate certificate in hand. Performs the following procedures:

• superficial and chemical peels;
• sparing hardware cosmetic procedures;
• medical makeup.

All employees of the beauty salon must be provided with medical books. They should be guided in their work in terms of hygiene by SanPin 2.1.2.2631-10 and the rules of consumer services for the population.

There is a clause in the Regulation on Licensing Medical Activities, according to which salons providing medical services must have a head with a higher medical degree. education.

In addition to the masters in the beauty salon, the following employees are needed:

• administrator;
• accountant;
• cleaning woman;
• client manager;
• storekeeper;
• security guard.

If necessary, then the seller, for the sale of hair, skin, and nail care products.

To reduce staff turnover, it is necessary to stipulate all the conditions before hiring and adhere to the following rules:

• creating a growth system for young professionals;
• constant opportunity for masters to improve their skills;
• make sure that new masters have clients;
• send experienced employees to master classes.

There should be a cost item for training masters. This is important for the prosperity of the entire beauty salon. Specialists will be aware of all new trends and will be ready to meet all the needs of customers.

How much does it cost to open a beauty salon - total costs

How to open a beauty studio from scratch to make a profit? You need to correctly calculate the total cost of starting a business. But the following question naturally arises: how to calculate how much it costs to open a beauty salon? Let's use the example of opening an economy class hairdresser to calculate the approximate costs.

• repair- from 150 thousand rubles;
• purchase of furniture and equipment: hair dryer, sinks, clippers, armchairs, cabinets, etc. - up to 300 thousand rubles;
• cosmetical tools(compositions for curling, styling, dyeing, shampoos) napkins, towels - all with a margin of 2 months - from 150 thousand rubles;
• advertising costs: flyers, signs, banners - from 30 thousand rubles;
• salary for employees(depending on revenue) - 40-60 thousand rubles;
• accountant services, the introduction of taxes - up to 13 thousand rubles.

Total: about 700 thousand rubles.

Will the costs pay off quickly? The cost of a haircut in this type of salon is about 200-350 rubles. The price depends on the region of the Russian Federation. In addition, the masters perform - styling, painting, perm. These services are more expensive from 500 rubles. If the institution is popular, then it is visited by 20 customers per day. It turns out that the revenue per day will be from 4 to 10 thousand rubles. For a month - from 120 thousand rubles, subject to a 7-day working week. If we take the minimum value, then the investment will pay off in 2 years.

How much does it cost to open your own luxury beauty salon? Investments in this case will increase two to three times compared to a conventional salon. But the price of the service will be higher by the same amount. Payback periods will be the same, if not faster.

In order not to work at a loss, you must adhere to the following rules:

• The net profit of any service should be 30%, no less.
• The number of regular customers after six months of operation of the institution should be 60 percent of the total number of visitors.
• If the sale of cosmetics is carried out, then it should bring 20% ​​of the profit.
• To calculate the salary for the master, a scheme is used: 10% of sales and 30% of the cost of the service. At the initial stages of the work of the salon, the salary is charged regardless of the workload of the staff. Otherwise, it will be difficult to keep the masters.
• Administrator as a bonus - 1% of the total profit of the salon.
• When the production rate of one master falls, you should check if he is working for himself, and if he has a conflict with the administrator.
• We must be prepared for the fact that in the first months you will have to work at a loss - expenses will be greater than income.

There are cases when employees replace expensive cosmetics with cheaper ones or even steal them inconspicuously. To prevent such actions, strict adherence to the norms of expenses per client is necessary. It is useful to keep a daily account of consumables.

Is it profitable to open a beauty salon ? Definitely yes, if the businessman has sufficiently studied the marketing plan, knows how to interest the client, and paid sufficient attention to effective advertising. In this case, the flow of customers will provide a good profitability.

Beauty salon business plan

To work, you will need to draw up a business plan for a beauty salon so that you have all the calculations before your eyes.

You may also need a business plan if you take out a loan to open or develop a beauty salon.

Here are 2 articles to help you with this:

How to attract the first customers to the beauty salon

1. Advertising booklets– should be beautifully and colorfully decorated. It is better to spread them to nearby houses in mailboxes. Clients who live nearby are the most important, because they become permanent.
2. Signage on the outside of the building should be located so that the name of the salon can be seen from a long distance.
3. Electronic directory 4 Geo and 2 Gis. You can add your beauty salon to these systems for free, and they will definitely bring new customers.
4. Advertising on local television. It is better to advertise some event, for example, a share in the salon or its opening.

To develop a client base in the future, the best advertising for beauty services is word of mouth. Therefore, professionalism and creativity are important. Service should be carried out according to the principle - the client is always right, so that a person wants not only to return to the salon, but also recommend the services to his family, friends and colleagues.

Problems at the stage of opening the salon

To comprehend all the intricacies of opening a beauty salon, you need experience, and where to get it if a businessman is a beginner. And during the opening phase, he encounters a number of snags. Next, we will present the most common problems and methods, suggestions for solving them.

Where to buy equipment for a beauty salon

It is best to involve special supplier companies. They have all the documents confirming the safety and quality of devices and other equipment. A businessman will definitely not have problems when checking.

Search for masters in a beauty salon

To begin with, you need two specialists who can carry out the full range of services of the institution. In special schools, you can recruit young masters who are easily trained in a particular style. After the salon gains a client base, and all systems work stably, you can expand the number of seats and recruit more staff.

Obtaining permission from government authorities

To open a beauty salon, you need permission from the Territorial Property Management, SES, fire inspection. How to quickly open your own beauty salon from scratch, if you have to delve into all the nuances of collecting documents for these organizations and preparing the premises for a long time. You can contact a specialized company that will take care of all the problems associated with state institutions and the collection of documents for them.

A bad idea about how much money it takes to open a beauty salon

Often an entrepreneur does not know what real amount he will need and gets into an unpleasant situation when there is a shortage of funds at certain stages of opening.

To answer the question of how much it costs to open a beauty salon from scratch, you need to draw up a detailed business plan. For convenience, hire a special company that will calculate all cost items, risks and possible profits.

Correctly calculate the costs and then you will know how to open a beauty salon to make a profit.

Advantages and disadvantages of opening a beauty salon franchise

Opening a franchise salon or franchising in another way is an opportunity to acquire the right to bear the name of a promoted beauty salon.

Pros:

• organization of work and a detailed business plan are provided by the parent company;
• sometimes advertising costs are also borne by the franchise representative.

Minuses:

• strict compliance with the instructions of the main company;
• the owner of the salon has virtually no voting rights.

Another thing is when an entrepreneur himself deals with the question: how to open a beauty salon from scratch and is the only leader to whom no one has the right to tell how to run a business. But even here there is a minus in comparison with franchising - a lot of competition due to the lack of brand promotion.

9 typical mistakes newbies make when opening a salon

What does it take to make a beauty salon profitable?

• proper marketing;
• advertising campaign;
• business processes;
• professional craftsmen;
• high level of customer service.

Often a visitor comes to a large beautiful salon with sophisticated equipment.

But there are no masters, no other clients. What could be the problem?

Mistake 1: No promotion for opening day

The entrepreneur opened a salon and hired craftsmen, but the client base has not yet been developed and employees are starting to leave for more developed salons. To avoid this, it is necessary to pay great attention to advertising even at the stage of repairing the premises. Make sure that there are customers by the opening day. How to do it? Mass advertising campaign , What does it take to open a beauty salon?

• Firstly, create a website, place on it all the services of the institution, great offers, benefits of treatment, a description of the qualifications of the masters, tell us about the cosmetics you use.
• Second, create a big banner at the entrance. It indicates the opening date, promotions, phone number. Flyers are sent out with attractive open house service offers that are hard to refuse. Already by the opening day, you can get a good customer base.

Mistake 2: Outdated service delivery practices

Salon services are developing very quickly. New technologies, cosmetics and techniques are emerging. We must constantly keep up with the times and implement new ideas for a beauty salon. Customers are more willing to go to a salon with innovations to get the best modern services.

Mistake 3: Ineffective advertising

Many entrepreneurs do not understand how to properly create an advertisement. For example, the leaflet contains a small percentage of the discount and many conditions to get it, including registration on the site, filling out a questionnaire, and receiving a coupon. The second case is when the discount percentage is large enough and the promotion period is extended for several months. The client begins to suspect that the salon is not all right - poor equipment, unprofessional craftsmen, and so on. Proper effective advertising is a whole science that needs to be given great attention, it is better to hire professionals in this field.

Mistake 4: Unprofessional work of administrators

Administrators are the face of the salon. The first impression of the salon depends on their work. These people must meet the following criteria:

• courtesy with regular and potential customers;
• awareness of all salon services and all the features of their implementation;
• well-delivered literate speech.

If there are problems with the arrival of clients to the salon, advertising is established, the masters work professionally, then the administrator’s work should be checked. To do this, just ask your friends to call the salon and listen to how the conversation is being conducted. You can secretly invite your person to the salon and ask him about his impressions.

Mistake 5: Lack of corporate culture

If there are no certain rules in the salon, then chaos occurs in the team. All the rules should be written there: how to behave, how to dress, how to talk with customers. It is necessary for the whole team to draw up these rules. For everyone to make suggestions.

Mistake 6: Lack of measurement of salon activity

Key performance indicators are the value of the average check, the number of potential customers, how many people come per day and for what services, what days they are, the conversion of primary secondary customers. In case of any problems, you can always analyze this information and find the right solution.

Mistake 7: There is no personnel selection system

It is important to write job advertisements correctly. Even if the salon does not have a need for masters, suitable questionnaires must still be postponed. There are times when the master leaves unexpectedly and you need to quickly find a replacement so as not to lose customers.

Mistake 8: Wrong pyramid of values

There are no other opinions - the main masters in the beauty salon. It is they who work and provide money for the entire salon. Second is the clients. Often there are salons where the masters do not have the right to vote, the management team dominates all the staff. It must be remembered that the work of masters is creativity, and it depends on the mood and freedom. It is difficult to create when a person is constantly under pressure. Clients feel this and stop going to this salon.

Mistake 9: Lack of salon position and individual approach to the client

In order to make the client feel most comfortable, client managers are hired. These people not only keep an appointment, but also tell in detail about the services, conduct tours of the salon. Offering drinks and magazines to bored customers in line. This is an important component - after all, the client will definitely return to the place where he was well received and served.

Salon concept - This is another technique that can attract a client. It’s good to come up with your own story for the salon and arrange everything in accordance.

The secret of success in this type of business depends on whether the entrepreneur loves his job. It is better if he himself is a good master: a hairdresser, cosmetologist or makeup artist. It is important to start working in other salons, to understand the beauty business thoroughly and find your niche. The future businessman must understand that he cannot live without his favorite business and only then open his own salon.

The first point with the basic data of the project.

Sample:

Activity: services in the field of beauty.
Location: indicate the city and district in which the enterprise is opened, the population.
Area: 70 square meters.
Form of ownership: rent.
Schedule: 9:00-21:00 , seven days a week.

Services:

• Hairdressing (including hair extensions);
• Manicure and pedicure (including nail extension);
• Epilation;
• Cosmetology, including hardware;
• Body care (wraps, massage);
• Sunburn in the solarium.

Market analysis

Target audience - people aged 18-45 years. At the same time, most of the clientele are women 20-35 years old (about 70%), about 20% of visitors are people 35-45 years old, the remaining 10% are elderly people and teenagers.

The most successful choice of location is a sleeping area built up with multi-storey buildings. In this case (subject to placement in a large city), approximately 30-40 thousand people will become potential customers of the institution.

Before starting work, analyze all institutions located in the area, their list of services and pricing policy. Develop your advantage for each competitor. For example, a “protection” from a large institution will be a service that only you offer, a bright sign, affordable prices.

Business organization

This paragraph provides a description of the registration of entrepreneurial activities, obtaining permits, choosing a taxation system.

We open an individual entrepreneur with simplified taxation. OKVED codes:

1. 93.02 Provision of services by hairdressers and beauty salons (this includes standard hairdressing procedures, makeup, manicure).
2. 93.04 Physical culture and health-improving activities (massages, solarium).
3. 85.14 Other health protection activities.
4. 52.13 Other retail trade in non-specialized stores.
5. 52.33 Retail trade in cosmetics and perfumery goods.

A package of documents with which you can start working: permissions from the Sanitary and Epidemiological Station, State Fire Supervision. For cosmetic procedures, epilation, massage, a medical license is required. When calculating how much it costs to open a beauty salon, start with these costs.

Marketing plan

To get a client to contact you, develop competitive advantages. For example, the middle price segment with high quality, a wide range of procedures, discounts and bonuses for regular customers.

Image and advertising

To start such a business from scratch, you will need:

• Outdoor sign (about $500);
• Development of corporate identity, logo (100-150 $);
• Website development and promotion ($150-350);
• Printed handouts: flyers, business cards ($150);
• Placement in a popular women's magazine (about $300).

Promotion channels

You can effectively promote the institution using the website, communities in social networks (VKontakte, Facebook, Instagram). The most important channel is the clients themselves, word of mouth.

Sales promotion methods

You can increase demand and attract attention with promotions:

1. Solemn opening ceremony with drawing of gifts and distribution of certificates with discounts.
2. Sale of gift certificates. Especially relevant for the holidays - February 14, March 8, New Year. The target audience is men who want to give a gift to their beloved, and women who choose a gift for a friend.
3. When ordering a complex of procedures, the first procedure is free of charge. This will help the visitor to be convinced of the effectiveness of your methods and will not scare away the “unreasonable price”.

Pricing

Given the orientation of the institution to the average (and slightly above average) price category, we are developing a price list. Let's give an almost ready-made example with the most profitable and popular services (prices are in dollars):

Salon

• A haircut. Women's - 7-8, men's - 5;
• Laying - 4-5;
• Toning - 8;
• Highlighting - 13;
• Lamination - 15;
• Hair straightening - 23;
• Perm - 30-38;
• Hair extensions - 70-120.

Makeup

• Daytime - 13;
• Evening - 23;
• Wedding - from 25;
• Eyelash extensions - 23;
• Eyebrow extension - 30;
• Eyebrow correction - 4.

Nail care

• Manicure - 5;
• Pedicure - 11;
• Paraffin therapy - 4;
• Nail extension - 12-30 depending on the technology.

Depilation and epilation

• Leg depilation - 8;
• Depilation of the hips - 8;
• Depilation of hands - 8;
• Armpit depilation - 6;
• Classic bikini - from 8;
• Deep bikini - 18;
• Electrolysis - 16/hour;
• Laser hair removal - 4.5 / 1 sq. cm;
• Photoepilation - from 55.

Cosmetology

• Ultrasonic facial cleansing - 26;
• Whitening with vitamin C - 15;
• Facial massage - 12;
• Facial peeling - 30-60;
• Correction of mimic wrinkles (botox, relatox, xeomin) — 4/unit;
• Anti-couperose program - 29-38;
• Lip augmentation with Botox - 5 / unit, (about 150 - full course).

Body care

• Massage - from 13;
• Lymphatic drainage massage - from 23, general - 70/hour;
• Vacuum roller massage - 15/session;

Wrap

• Honey - 20;
• Algal - 23;
• Chocolate - 23;
• Thermal wrap - 46.

Solarium

3-4/10 minutes.

Production plan

In order for the institution to bring a good income, it is necessary to place as many jobs as possible inside.

Room requirements:

• Separate entrance;
• Water supply is cold and hot. Water should flow not only into utility rooms, but also into the working area;
• Good lighting - daylight plus artificial light - only about 30-35 lamps;
• Flow ventilation and air conditioning system;
• Fire safety system.

The project provides for the correct division of the premises into zones:

1. Reception, wardrobe - 9 sq. m;
2. Hairdresser's room - 15 sq. m;
3. Make-up artist area - five square meters;
4. Manicurist zone - 6 sq. m;
5. Massage room - 11 square meters;
6. Cosmetology room - 10 sq. m;
7. Solarium - eight square meters;
8. Utility room - 3 sq. m;
9. Shower - three square meters.

Renting such a room will cost about $ 900 per month.

Technical base

The most important investment is equipment. Opening a beauty salon requires the purchase of the following equipment and furniture for the arrangement of the establishment (prices in dollars):

The waiting area

• Reception desk - 300;
• Cash register - 180;
• Computer, phone - 300;
• Wardrobe for things - 230;
• LCD TV - 240;
• Sofa - 150;
• Coffee table - 70.

hair salon

• Two armchairs- 300-400. A good selection of inexpensive hydraulic chairs is provided by the Image Inventor brand.
• Workplace with a mirror(two) - 300. Image inventory or Panda.
• Sushuar- 150. An inexpensive one can be purchased from the Profreshchenie company, a more expensive and better option - from the Italian company Vision.
• climazon(two) - 550. In the middle price category, Polish Harmony, Italian EGG, Ceriotti are popular.
• Armchair with sink- 240. The best and inexpensive manufacturers - Image-master, Image-inventor.
• Washing- 130. Recommended and high-quality for little money - Italian Laguna, "Sonata" from Image Inventor.
• Sterilizer– 55. Sanity, Germix.
• Cart(two) - 96. Modus, Artecno.

Nail care cabinet

• Manicure table - 90. The best options are offered by Artecno, Madison, Euromedservice.
• Rack - 110. Artecno.
• Manicure apparatus - 300. Saeshin, Euromedservice.
• Manicure hood - 60. Ultratech.
• UV lamp - 50. Germix, Yoko.
• Chairs (two) - 330. Lemi, SalonISPA.
• Wax traps, paraffin therapy equipment – ​​100. Yoko, Madison.
• Shelves - 75. Lemi, Armando.
• Bath for pedicure - 30. Polaris, Refreshing.
• Pedicure machine – 1000. Podomaster, Unitronic.

Visage

• Armchair - 40. Image master, Lemi.
• Mirror and table - 230. SalonISPA, J-Mirror.

Beauty parlor

• "Toplaser" for photoepilation - 4600.
• Apparatus for vacuum-roller massage "Diflexi" — 5300.
• Pressotherapy apparatus "Bloomoon" — 2300.
• Device for ultrasonic peeling SILVER FOX - 320.
• Master's chair - 75. Madison, Gezatone.
• Couch - 200. Madison, Image Inventor.
• Beautician's table - 120. Lemi.

Body care

• Thermal blanket SILVER FOX – 300.
• Electric massage bed – 200. Cesare Qaranta, Belberg.
• Massage table – 40. Belberg, Diacoms.
• Couch for wrapping (spa-couch) - 1800-2000. Relatively inexpensive and convenient options are Livia, SPA SUITE, SAVONAGE, SMERALDO.

Solarium

Vertical - 8000. The best and time-tested options are Luxura, MegaSun, SmartSun.
Horizontal - 9000. Luxura, MegaSun, ErgoLine.

In addition, it is necessary to make a lot of smaller acquisitions.. These are cosmetics, tools, consumables, uniforms for workers (three sets per person).

Most often, masters come to work with their own set of tools.. But in any case, it is worth knowing which brands offer the highest quality tools and consumables in the field of beauty. The "face" of the enterprise is very dependent on the brands with whose products it works.

Hair cosmetics and hair care tools:

• Schwarzkopf;
• Loreal;
• Londa;
• Goldwell;
• ORGANIC SYSTEMS;
• Estel;
• Wella;
• Dikson;
• BaByliss;
• Moser;
• hairway.

Cosmetics and make-up tools:

1. dive;
2. Faberlic;
3. INGLOT;
4. Clinique;
5. L'Oreal;
6. Max Factor;
7. Maybelline;
8. Yves Rocher;
9. SIGMA;
10. Mary Kay.

Tools and supplies for nails:

• Mertz;
• LaFrez;
• Solingen;
• Zinger;
• redmond;
• Vitek;
• scarlett.

Wrap cosmetics:

1. Algotherm;
2. Blue
3. Arabia Organic.

organizational plan

The staff includes:

• Administrator;
• Manager;
• Cleaning woman;
• 4 universal hairdressers (work in shifts);
• 2 manicurists;
• Cosmetologist;
• Masseur.

Accounting is outsourced. All employees must have a document confirming their professional level; a specialized education is required for a cosmetologist.

The salary is received only by the administrator, manager and cleaning lady. All masters receive a percentage of the work performed - 30% from the cost of the service + tips.

Launch plan

It will take 4-6 months to open a business. Work on its launch consists of the following stages:

1. Business registration;
2. Rent and repair of premises, decoration;
3. Technological and engineering design, carrying out the necessary communications;
4. Obtaining permits and licenses;
5. Purchase of equipment and consumables, installation of equipment;
6. Personnel search;
7. Advertising campaign.

Also on , for completeness.

Risks

Before the beginning it is worth assessing the possible risks and develop ways to overcome them.

• The emergence of new competitors. It is necessary to maintain a high level of service, improve quality and expand the list of procedures.
• Deterioration of the market situation, reduced solvency. The development of additional proposals, the introduction of special programs, and the holding of promotions will help. It is important to build a base of regular customers. In any situation, a woman will want to be beautiful, so you will not lose visitors.
• Theft. A burglar alarm and property insurance will help to save you from this.

Financial plan

Let's look at the financial model of the business.

Capital cost ($)

• Registration with the IFTS, obtaining permits - 1000;
• Rent for the year ahead - 11 thousand;
• Interior design development - 1500;
• Engineering design - 700;
• Technological design - 400;
• Repair of the building, premises - 2500;
• Installation of communications, fire safety systems, video surveillance systems, lighting - 3000;
• Finishing, purchase of decor items - 3000;
• Appliances, furniture, equipment - 38 thousand;
• Purchase of consumables - 3000;
• Advertising - 1500;
• Unforeseen expenses - 2000.

Total- 68 thousand dollars.

Costs per month (USD)

• Wage fund - 1500 (masters work piecework);
• Bookkeeping - 250;
• Purchase of consumables - 1000;
• Advertising - 200;
• Utility payments (including garbage collection) - 100;
• Unforeseen expenses - 150.

Total- 3200 dollars.

Efficiency and income

Efficiency calculations are based on the fact that in the first months the salon will be loaded by 30-40%. This figure rises to 50-60% by the end of the first year and up to 85% by the middle of the third as the popularity of the institution grows. Sales peaks are spring and December. The decline is observed in the summer due to the holiday season.

Based on the above prices, the average check is about $20-40. The revenue in the first 4-6 months will be about $7,000, and the net profit (including the salary of the craftsmen) will be about $2,000. The positive dynamics of development allows in two or three years to reach the volume of revenue in the region of 24-30 thousand dollars.

Only a detailed plan of that, you can begin to act. All events must be scheduled literally on a weekly basis. and stick to the schedule. Then the payback of the business will be optimal.

♦ Initial investment: 1,225,000 rubles
♦ Payback period: 9 months
♦ Beauty salon profitability: 55%

A presentable appearance is important to many people. They are ready to invest in special procedures, cosmetics, visits to specialists in order to maintain their beauty.

As you know, demand creates supply. Therefore, opening a company in the field of beauty has great potential and profitability.

As in any other serious business, the first step to success is to write beauty salon business plan.

Why open a beauty salon?

1. Such a business in the future can be developed into a whole network of salons.
   In this case, the name will start working for you, and new investors for the business may appear.
2. To get started, a minimum staff and a set of equipment will suffice.
3. For a beauty salon, it is not necessary to rent a large room.
   If there is enough space for 2-3 masters (7 sq.m. per workplace) - this is quite enough to start the full functioning of the company.
4. Business demonstrates high rates of development.
   After all, even in times of crisis, people try to allocate money for personal care.
5. The initial investment is relatively small.
   At the same time, competent adherence to the business plan will allow you to recoup them in 9-12 months.

Beauty Salon Business Plan: Planning

Project Summary

A business plan for a beauty salon begins with a summary of the future enterprise.

This is the shortest section of the plan, but no less important.

Introductory 5-6 sentences should briefly reveal the essence of the project and interest the reader.

In this paragraph, the entrepreneur describes in more detail the goals he has set for himself and with the help of what methods he plans to achieve the desired.

The first ones include:

• profit from the organization of a beauty salon;
• development of a step-by-step development strategy;
• analysis and conclusions regarding the payback of the project.

The first of the goals is the main one, because all further steps of the entrepreneur are focused on opening a salon.

Company business plan information

This section of the business plan contains information about the name of the enterprise, its location, and work schedule.

The location of the salon is most advantageous on a street with a busy traffic of pedestrians and cars, with parking spaces.

An important condition for success is the absence of competing firms nearby.

The firm may be located inside a shopping center or office building. But in this case, special attention is paid to outdoor advertising, a noticeable sign and clear signs for visitors.

beauty salon marketing plan

In the "Marketing" section of the business plan, the place of the project in the service market is determined, strengths and the presence of competitors are assessed.

The final document should include an analysis and description of the following factors:

1. Trends in the development of the beauty and services sector in the current conditions.
2. Analysis of how the location of the salon will affect the success of the salon.
3. Information about the client base: age, gender, income level, etc.
4. Analysis of the advertising campaign that will be undertaken during the opening of the salon and its promotion.
5. Information about competitors, their advantages, features.

At the moment, the decision to open a beauty salon demonstrates a high level of profitability.

With a competent approach to the placement of the company, as well as its promotion, there is every opportunity to obtain a constant stable flow of customers.

Target audience of the project

The largest part of clients of beauty salons in the current business plan is represented by women aged 25-34. However, in recent years, the segment represented by teenagers aged 14-18 has also been growing.

Both girls and boys strive to put themselves in order, trying to minimize the manifestations of adolescence.

The average level of income of the target audience depends entirely on the type of salon. Obviously, VIP class establishments are mainly visited by people with an income of 50-80 thousand rubles. per month. At the same time, for visitors to economy-class firms, an income of 20-30 thousand rubles is typical. per person.

Salon advertising campaign

However, there are several options for an inexpensive but effective advertising campaign for the current business plan:

• Adding to maps.
  Many customers are looking for a salon on request a la "kiy-gorod metro haircut".
  To get into the results of the issuance, usually you don’t even have to pay extra. So be sure to pay attention to these directories on a geographical basis!
• Gift certificates.
  You can’t even imagine how often people give each other pre-paid beauty salon services.
  This gift is considered necessary, universal, and often affordable. The introduction of this service will attract new customers to you.
• Advertising on the forums.
  The female part of the Internet space spends quite a lot of time on forums. And trusts the recommendations received there.
  If your services are recommended in one of the popular communities, expect a stream of new customers.
  The main thing is not to order the writing of laudatory odes that have nothing to do with reality. Then you will only secure a damaged reputation for yourself.
• Social media.
  In the modern world, the development of a company without representation in social networks is almost impossible.
  For starters, you should create accounts on Vkontakte and Facebook. The rest of the chains increase brand awareness, but rarely have a significant impact on sales.

Project Services

To determine the list of necessary equipment, consumables and employees, you need to establish in the business plan a list of services that will be provided in the beauty salon.

1. Hair care: men's and women's haircuts, hair styling, wedding and evening hairstyles, hair care with special products and procedures.
2. Nail care: a full range of activities dedicated to pedicure and manicure.
3. Services of a cosmetologist.
4. Skin care: procedures using special cosmetics, massages. When expanding the list of services, this can include a solarium.

Salon staff

The organization of a beauty salon requires the following employees in the state:

• Administrator.
  Responsibilities include: taking orders, purchasing inventory, managing finances, coordinating the work of other team members.
• Hairdresser.
  Since women's haircuts are statistically more popular, it is necessary to hire two universal masters for the women's room and one for the men's.
• Masseur.
• Master of nail care.
  At the initial stage, one person is enough.
  Subsequently, the staff may expand.
• Cosmetologist, who also performs the duties of a make-up artist.

The staff at the time of opening the salon will be seven people, with the exception of the head.
Labor Code duties, shift schedule, salary - all these data must be displayed in the business plan.

Beauty salon business plan: implementation

“Those who want to become rich should think about the fact that they will have to spend much more time on work and much less time on passive recreation.”
Daniel Kahneman

Project Implementation Schedule

With the help of a project implementation plan, scheduled by months, business initiators can control the process of opening a salon on time.

For each stage, a responsible person is assigned and a description of the necessary actions is given.

1. The future owner of the salon registers as an entrepreneur, draws up a state of emergency, orders a seal.
   The necessary permits for work are also issued.
   The last item may take several months. For example, in order to obtain fire safety papers, the salon premises must already be repaired and brought into line with the standards.
2. Looking for a space for a beauty salon.
   This process can also take a long time, because the lion's share of success depends on the future location.
   Therefore, there is no need to rush.

1. Equipment for the work of craftsmen, a recreation area (TV, coffee machine) and an administrator's place (computer, printer, telephone, modem) are ordered.
   It is necessary to specify who and in what time frame will deliver the products.
2. The found premises are repaired by an invited team of specialists.
   You can decorate the interior on your own if the budget is limited, and it is not yet possible to invite a designer.
3. The search for employees for a beauty salon begins.
4. An advertising campaign is launched, which will continue for as long as the salon exists, and a budget will be allocated for this.
   Until the moment of reaching the break-even level, financing should be especially active.

1. Purchased equipment is installed and connected.
   The finishing touches are being added to the interior design.
2. The staff, if necessary, is instructed (fire safety, first aid) and trained in additional skills.
3. The beauty salon is ready to open.

Cost of opening a beauty salon

To calculate indicators for such an important section as " Beauty salon business plan: finance”, use indicators of similar organizations and data on the cost of the most common services.

№	Name	Price, rub.)
1.	Documentation	10 000
2.	Decoration of the guest area:	200 000
	Rack	-
	Sofa	-
	Table	-
	Armchair	-
	TV	-
	Hanger	-
3.	Barbers' room: women's and men's	365 000
4.	Manicurist's place	100 000
5.	Place for masseur	125 000
6.	Place for beautician	425 000

In total, the opening costs will amount to at least 1,225,000 rubles.

P.S. This does not include the cost of the premises, which are included in the "Monthly expenses: rent" section. In the case of buying premises, the costs will be much higher.

Beauty salon business plan: financial section

Monthly expenses

Every month, the owner will spend at least 218,000 rubles to maintain the work of the salon and its development.

Based on the amounts given in the business plan, it is possible to calculate the expected profit and the rate of return on the project.

what to consider when opening a beauty salon -

watch in this video!

Revenue and payback of a beauty salon

For inclusion in beauty salon business plan In the section describing the payback of the project, it is important to indicate the estimated monthly income.

For this business the nature of seasonality.

The peak of clients falls at the end of spring, when clients want to renew themselves, meet the warmth with beautiful and well-groomed. In the summer, there is a noticeable decline in demand for services due to vacations and a decrease in incomes of the population. The next peak falls on the pre-New Year period for obvious reasons.

On average, one hairdresser serves 10-12 clients per day.

With an average cost of a service of 300 rubles and the presence of three masters in the staff, the income from haircuts and styling per month will be:

3*10*600 = 18,000 rubles a day, 18,000*30 = 540,000 rubles.

According to the same scheme, income from the work of a nail care master, cosmetologist and masseur is calculated.

A manicure and pedicure master brings about 105,000 rubles a month. Cosmetologist - 72,000 rubles, and massage master - 81,000 rubles.

The total income for the month according to the business plan will be: 798,000 rubles.

Monthly expenses are deducted from this amount. Based on these figures, the payback period of the project can be calculated. It will be 7-9 months.

Opening a beauty salon is not as difficult as it might seem at first glance.

The most important and decisive step from which an entrepreneur's path to success begins is. This document does not just allow you to receive investments or a loan from a bank. First of all, he helps the initiator of the project to outline a plan for the development of the enterprise.

A business plan should not just be drawn up and put aside. You need to constantly return to it in order to control: is your beauty salon developing in the right direction?

If you invest time and effort into the process, success will not be long in coming!

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When writing this article, we tried to develop for you a detailed business plan for a beauty salon, describe the main organizational features of this type of business, calculate a financial model and analyze the effectiveness of this project in accordance with international business planning standards (UNIDO).

The article consists of eight sections, each of which provides answers to the most frequently asked questions and helps potential owners understand all aspects of the salon business in more detail. We hope this information will be useful to you.

Project Idea (Summary)

The idea of ​​the project is to open a beauty salon. In order to implement it, we will need to develop a concept for the future institution, decide on the premises, draw up all the necessary documentation, make repairs, purchase and install equipment, draw up a marketing action plan and hire staff. In addition, it will also be necessary to calculate the main economic indicators and, on their basis, evaluate the potential efficiency and possible risks associated with the implementation of the project.

Let's start with some background information:

• A densely populated residential area in a city with a population of 500,000 or more was chosen as the proposed location;
• Salon area - 108 sq. meters (the premises are in long-term lease);
• Working hours: daily from 9.00 to 21.00;
• Planning horizon (time period during which the effectiveness of this business plan will be assessed) - 5 years;
• Discount rate - 14%;
• Organizational and legal form - Individual entrepreneur;
• Taxation system - Simplified (15% income minus expenses);
• The staff of the institution - 15 people;
• Estimated volume of investments - 4.2 million rubles;
• The source of investment is the owners' own funds.

It is assumed that the beauty salon will provide a wide range of services in all major areas of the beauty industry:

• Hairdressing services;
• Hair coloring services;
• Hair curling and styling;
• Mani Pedi;
• Cosmetology services;
• Facial care;
• Solarium;
• Massage, etc.

Also, all customers will be able, if desired, to purchase all kinds of cosmetic products for personal care.

Project Concept (Project Description)

The beauty salon project will focus on middle-income visitors, who should make up the bulk of the population of the city area chosen for placement. As a rule, most of the potential customers of such establishments are people living within walking distance.

As a key criterion for the location, the maximum proximity to potential customers was chosen. The establishment to be opened will be located on the first floor of a residential building near the central boulevard of a densely populated area of ​​the city. When choosing a place, you should pay attention to such criteria as:

• Proximity to transport infrastructure (the presence of metro stations, railway stations and busy stops nearby is an indisputable advantage);
• The proximity of the pedestrian arteries of the city (central streets, boulevards and alleys);
• The presence of dense residential development in the area;
• Availability of convenient access roads and parking places where you can leave your car;
• The development of the surrounding infrastructure (shopping centers, shops and restaurants).

Structure of space use

To provide the declared list of services in a beauty salon, you will need to place:

• Hairdresser's room - 25 sq.m.;
• Manicure and pedicure room - 12 sq.m.;
• Beautician's office - 18 sq.m.;
• Solarium - 5 sq.m.;
• Massage room - 12 sq.m.

Also part of the area will be occupied by utility and administrative premises:

• Reception area - 16 sq.m.;
• Staff lounge - 8 sq.m.;
• Utility rooms - 12 sq.m.

The total area, taking into account all the premises, will be 108 square meters. m.

Table 1. Structure of space use

The name of a room	Area, sq.m.
Total:	108
hair salon	25
Beautician's office	18
Manicure and pedicure room	12
Massage room	12
Solarium	5
Reception area	16
Staff lounge	8
Utility rooms	12

The beauty salon will be open daily from 9.00 to 21.00, which should help increase the number of potential customers.

The average check for the services provided will vary depending on the direction:

• Hairdressing services - 900 rubles;
• Cosmetology services - 1500 rubles;
• Massage - 1600 rubles;
• Manicure, pedicure - 900 rubles;
• Solarium - 25 rubles;
• Sale of cosmetics - 1100 rubles.

To start activities, it will be necessary to register with the tax authority of the entity in which the opening is planned. The best option for the legal form of a beauty salon is to use the status of an individual entrepreneur using a simplified taxation system (15% income minus expenses). In addition to registering a legal entity, you will need to go through several steps, such as:

• To pass the compliance of the premises with fire safety rules;
• Obtain an expert opinion from the sanitary and epidemiological service;
• Register with Rostekhnadzor;
• Obtain a GOST-R certificate of conformity.

organizational plan

The staff of the future beauty salon will consist of two categories: administrative and production.

Administrative staff are people necessary for the normal functioning of the salon and maintaining its activities. It will include:

• Administrators;
• Accountant;
• Cleaning woman.

The production staff is directly the masters and stylists who will provide services. Composition of the production staff:

• Stylists;
• Cosmetologists;
• Specialists in manicure and pedicure;
• Masseurs.

Administrators working on schedule 2/2 will receive 30,000 rubles a month. Accountant responsible for accounting and timely submission of accounting and tax reporting - 20 thousand rubles per month. Cleaning lady - 18 thousand rubles a month. The remaining employees will receive a percentage of the services they provide:

• Hairdresser-stylist - 40%;
• Cosmetologist - 40%;
• Specialist in manicure and pedicure - 40%;
• Masseur - 35%.

Table 2. Personnel

Name	Quantity	Salary, thousand rubles	Total, thousand rubles
Total:	15
Administrator	2	30	60
Accountant	1	20	20
Cleaning woman	1	18	18
hair stylist	5
Cosmetologist	2	40% of the cost of the service rendered
Manicure Specialist	2	40% of the cost of the service rendered
massage specialist	2	35% of the cost of the service rendered

The wages of hairdressers-stylists will account for 39% of the wage fund. The share of cosmetologists in the payroll is 15%. Another 14% will go to the salaries of massage therapists. The share of specialists in manicure and pedicure is 13%. Administrator salaries will require 12% of total costs. Accountant - 4%. And the remaining 3% will go to pay the cleaning lady.

One of the most important points is the acquisition of all the necessary equipment. To organize the full-fledged work of a beauty salon, you will need equipment of the following categories:

• Hairdressing room equipment;
• Cosmetology cabinet equipment;
• Manicure and pedicure room equipment;
• Massage room equipment;
• Solarium.

The hairdressing salon will be equipped with three mirrors, three hydraulic chairs, one child seat, two hairdresser's sinks, three tool carts, two dryers, one climazon, a hairdresser's vacuum cleaner and an air sterilizer. The total cost is 353 thousand rubles.

Table 3. Hairdressing room equipment

Name	Quantity, pcs.	Cost, thousand rubles	Total, thousand rubles
Total	17	-	353
Hydraulic barber chair	3	16	48
Hairdressing chair for children	1	10	10
hairdressing wash	2	19	38
Tool trolley	3	3	9
hairdressing mirror	3	7	21
Sushuar	2	13	26
climazon	1	60	60
Hairdressing vacuum cleaner	1	16	16
Air sterilizer	1	5	5
Other equipment	-	120	120

To organize a beauty parlor, you will need a beauty chair, a trolley, a chair, a magnifying lamp, a towel warmer, a screen and a sterilizer. It will also be necessary to purchase the following hardware cosmetology equipment:

• Apparatus for ultrasonic peeling;
• Apparatus for myostimulation;
• Apparatus for electrolysis;
• Device for microdermabrasion;
• Apparatus for vacuum therapy.

The total cost of equipment for a beauty parlor will be 393 thousand rubles.

Table 4. Beauty parlor equipment

Name	Quantity, pcs.	Cost, thousand rubles	Total, thousand rubles
Total	12	-	393
Cosmetology chair	1	70	70
Cosmetic trolley	1	8	8
Ultrasonic peeling machine	1	27	27
Apparatus for myostimulation	1	45	45
Apparatus for electrolysis	1	55	55
Device for microdermabrasion	1	43	43
Device for vacuum therapy	1	41	41
Beautician chair	1	8	8
Magnifier Lamp	1	12	12
Towel warmer	1	14	14
Screen	1	5	5
Sterilizer	1	5	5
Other equipment	-	60	60

The equipment for the manicure and pedicure room will include a manicure table, an armchair, a manicure apparatus, an extractor hood, an ultraviolet lamp, a manicure lamp, a pedicure apparatus, a pedicure chair, a trolley, a bathtub and a vacuum cleaner. Their total cost will be 233 thousand rubles.

Table 5. Equipment for a manicure and pedicure room

Name	Quantity, pcs.	Cost, thousand rubles	Total, thousand rubles
Total	12	-	233
Apparatus for manicure	1	15	15
Hood for manicure table	1	5	5
UV lamp	1	3	3
Manicure table	1	8	8
Armchair	1	14	14
Lamp for manicure	1	7	7
Apparatus for pedicure	1	77	77
Pedicure chair	1	19	19
Ring magnifying lamp	1	9	9
Pedicure trolley	1	17	17
pedicure bath	1	6	6
Pedicure vacuum cleaner	1	8	8
Other equipment	-	45	45

To provide massage services, you will need to purchase a couch, a screen and a table for tools and cosmetics with a total cost of 62 thousand rubles.

Table 6. Massage room equipment

Name	Quantity, pcs.	Cost, thousand rubles	Total, thousand rubles
Total	3	-	62
massage couch	1	18	18
Screen	1	6	6
Table for tools and cosmetics	1	8	8
Other equipment	-	30	30

A vertical solarium worth 350,000 rubles will also be installed.

In addition to the above, it will be necessary to equip a reception area and a lounge for staff. The cost of equipping these two zones will amount to 149 thousand and 38 thousand rubles, respectively.

Table 7. Reception area equipment

Name	Quantity, pcs.	Cost, thousand rubles	Total, thousand rubles
Total	11	-	149
reception desk	1	19	19
Administrator chair	1	6	6
Cash machine	1	15	15
Coffee table	1	11	11
Sofa	1	15	15
Armchair	2	6	12
Wardrobe	1	14	14
Showcase for the sale of cosmetics	2	7	14
TV	1	23	23
Other equipment	-	20	20

Table 8. Equipment of the rest room

Name	Quantity, pcs.	Cost, thousand rubles	Total, thousand rubles
Total	5	-	38
Sofa	1	14	14
Armchair	2	4	8
Table	1	8	8
cooler	1	8	8
Other equipment	-	10	10

Below is a general breakdown of equipment costs.

The equipment of the cosmetology room accounts for 25% of the total costs. The share of the hairdressing salon is 22%. Manicure and pedicure room - 15%. Massage room - 4% of all expenses. Solarium - 22%. Reception area and lounge equipment - 10% and 2% respectively.

Marketing plan

The key elements of the marketing plan of the beauty salon will be the pricing policy of the establishment and the advertising promotion strategy.

The success and profitability of a business depends on the right pricing policy. When determining the prices for the services provided, first of all, you should pay attention to the following factors:

• The market price established in the proposed location area (prices of competitors for similar services);
• Costs arising from the provision of a particular service (it is also necessary to calculate the profitability of the services provided).

When forming a pricing policy, you can resort to one of the following strategies:

• Set a price below the market. Many of the newly opened beauty salons resort to this strategy. Most clients of beauty industry enterprises are quite conservative and reluctant to change their masters, so it will be quite difficult to lure such a client into a newly opened establishment. Price is one of those factors that can affect the client's accepted opinion about changing salons.
• Set a price above the market. This pricing strategy should be used by beauty salons focused on luxury clients. For such people, the price is not a determining factor, on the contrary, a high price will only emphasize the quality and exclusivity of the services provided.
• Set a market price. In this case, you need to clearly think over and work out the advantages that will set you apart from your competitors. It is necessary to make a few "chips" that would contribute to the fact that potential customers gave their preference to your salon. As a rule, such "chips" are a customer loyalty program and a wider list of services provided (the use of new methods and practices of the beauty industry).

Do not forget that this type of business is subject to seasonality: both annual (demand for services provided increases in spring and decreases in summer) and weekly (the peak in demand for beauty salons comes precisely on weekends, and decline in the first days of the week). To level serious load fluctuations, it is necessary to use a flexible pricing system, resorting to various discount programs.

Advertising is the main tool in the hands of the owners of a beauty salon, with which they can inform potential customers about the opening and the services provided. In order for the salon to be successful and be able to attract the required number of customers, it is necessary to pay great attention to the advertising strategy.

At the initial stage, the most popular ways to promote the salon through advertising are:

These steps should help promote the salon and attract potential customers at the initial stage.

Calendar Plan (Project Implementation Schedule)

The schedule for the implementation (opening) of a beauty salon can be divided into the following step-by-step stages:

1. Selection of premises and conclusion of a lease agreement;
2. Registration of a legal entity (LLC or individual entrepreneur);
3. Development of interior design and repair work;
4. Purchase and installation of all necessary equipment;
5. Recruitment, website development and advertising campaign.

The first task facing the future owners of a beauty salon is to find a suitable premises. The premises must meet all the necessary criteria. To simplify this stage, you can resort to the help of professional realtors.

After the premises are selected and the lease agreement is concluded, it is necessary to register a legal entity. The most common forms of registration of a legal entity when opening a beauty salon are a Limited Liability Company and an Individual Entrepreneur.

In parallel with the registration of a legal entity, it will be necessary to order the development of an interior design and carry out the entire range of necessary repairs.

After the repair is done, it will be necessary to order and install the equipment.

Also, do not forget about the selection of qualified personnel and the implementation of a set of marketing activities, including the development of a website and an advertising campaign.

It is assumed that the implementation of all these actions will take about three months, after which the beauty salon will begin to fully function.

Financial plan

Investment in the project

To implement this project, it will be necessary to invest 4.18 million rubles in it. It is assumed that the personal funds of the owners of the establishment will act as a source of investment.

Table 9. Total investment in the project

Investment article	Volume of investments, thousand rubles
Total:	4180
Registration of a legal entity	20
Obtaining permits	90
Premises selection	50
Interior design development	85
Premises renovation	640
Purchase and installation of ventilation and air conditioning systems	320
Site development	45
Recruitment	25
Advertising	220
Purchase of equipment	1578
Delivery and installation of equipment	90
Inventory of cosmetics	200
Working capital until self-sufficiency	817

As can be seen from the table above, the main item with a specific share of 38% of total investments is the purchase of equipment. The delivery and installation of equipment will take another 2% of the total investment. In addition to the equipment in the rented premises, it will be necessary to make repairs (15%) and install ventilation and air conditioning systems for the premises (8%).
Part of the investment will go to maintaining the normal functioning of the beauty salon at the initial stage - 19%. These types of costs include the rental of premises in the first 4 months, staff salaries in the first month of work, payment of utilities and other services. The remaining 18% will be required for: registration and obtaining permits, selection of premises, development of a design project, development of a website, recruitment, advertising and purchase of cosmetics inventory.

Income

It is assumed that the first quarter will be completely spent on resolving all organizational issues related to the opening, and the beauty salon will begin to fully function from the second quarter. The occupancy of the institution in the second quarter will be 29%. After that, the load will continue to increase until it reaches the design capacity (the design capacity is planned to be reached in 1.5 years from the start of the project).

The revenue part will be formed through the sale of services divided into the following groups:

• hairdressers;
• Cosmetic;
• Mani Pedi;
• Massage;
• Solarium;
• Sale of cosmetics.

The services provided by the salon are described in more detail in the table below.

Table 10. Price list

Income item	Average cost, rub.
hairdressing services
Women's haircut	900
Men's haircut	600
Children's haircut	400
Hair coloring	1100
Hair highlights	1100
Hair toning	1000
Laying	900
straightening	1000
Perm	1200
Cosmetology
Visage	1500
Face cleaning	1300
Depilation	900
piercing	1700
tattoo	4000
Peeling	1900
Facial care	2000
Mani Pedi
Manicure	600
Nail modeling	1200
Nail strengthening	1000
Nail polishing	100
Nail polish removal	50
Lacquering	100
Pedicure	1200
Modeling of toenails	1200
Nail extension	1700
Massage
Classic massage	1200
Acupressure	1600
Anticellulite massage	1800
chocolate wrap	2000
White clay wrap	2000
Solarium
One minute	25
Subscription for 60 minutes	1200
Other
Sale of cosmetics	1100

On average, the cost of hairdressing services will be 900 rubles, cosmetic services - 1500 rubles, manicure, pedicure - 900 rubles, massage - 1600 rubles, solarium - 25 rubles per minute, and the average check for cosmetics sold - 1100 rubles.

The bulk of income (39%) will be generated from the provision of hairdressing services. Cosmetology will bring 17% of total income. Massage and manicure parlors will generate 14% of revenue each. Solarium - 3%. And the sale of cosmetics will bring an additional 13% of total revenue.

Expenses

All costs can be divided into two groups:

• fixed costs;
• variable costs.

Salon fixed costs include:

Variable costs include:

• Salaries of hairdressers-stylists (40% of the cost of services rendered), cosmetologists (40% of the cost of services rendered), as well as manicure specialists (40% of the cost of services rendered) and massage therapists (35% of the cost of services rendered);
• General business expenses - 2% of revenue;
• The cost of purchasing the necessary materials - from 5% to 25% of the cost of each specific service;
• The markup on cosmetic products sold is 100% of the purchase price.

The cost of production will consist of 46% of labor costs, 23% of the cost of renting premises, as well as paying for utilities, telephone and Internet, 19% of the cost of purchasing the necessary materials, 5% of depreciation, 3% - business expenses and 2% taxes.

Taxation system

The financial model is based on the assumption that a simplified system with a rate of 15% (income minus expenses) will be used as a taxation system.

Break even

The break-even point is reached with a revenue of 2.2 million rubles per quarter (which is equal to 34% load). At 34% load, the revenue from the services provided begins to exceed the total costs (fixed and variable) and the project enters a positive cash flow from operating activities.

Revenue and net profit

The graph below shows the dynamics of revenue for 5 years.

As can be seen from the above graph, the beauty salon will begin to fully function only from the second quarter. By gradually increasing the volume of revenue, by the 8th quarter it is planned to reach the maximum load level, after which the revenue indicator will depend on changes in seasonal factors.

The graph below shows the dynamics of net profit for 5 years.

The beauty salon will be unprofitable for the first three quarters. The first quarterly profit of the institution is planned for the fourth quarter. After that, the profit indicator will vary from 300 to 800 thousand per quarter, depending on the seasonal demand for the services provided.

Project efficiency analysis

To analyze the effectiveness of the project, it will be necessary to calculate the following indicators:

• Net cash flow (Net cash flow);
• Net present value (Net present value);
• Payback period (Pay-Back Period);
• Discounted payback period (Discounted Pay-Back Period);
• Profitability Index;
• Internal rate of return (Internal rate of return).

Net cash flow (NCF) is the difference between the positive and negative cash flows from the project.

This indicator is calculated for a certain period of time (in our case, the planning horizon is 5 years).

Also, this indicator can be characterized as the amount of cash remaining after meeting all the cash needs of the investment project (net cash flow reflects the amount of cash that can be distributed among the owners of the company, while not threatening its future activities).

Net cash flow is the sum of the cash flows from the investing, operating and financing activities of an entity.

The higher the value of net cash flow, the more attractive the project in the eyes of potential investors.

As can be seen from the above graph, the net cash flow (NCF) after 5 years will amount to 10983 thousand rubles.

Net present value (NPV) is the discounted (adjusted to a specific point in time) difference between all cash inflows and cash outflows.

NPV shows the amount of income, reduced to the current moment in time, that the investor expects to receive after cash inflows, reduced by the amount of cash outflows, pay off the initial investment in the project.

If the net present value is greater than zero, then the investment is economically justified, and if the NPV is less than zero, then investing in this project is unprofitable.

With the help of net present value, it is convenient to evaluate the effectiveness of alternative investment projects (with the same initial investment, a project with a large NPV is preferable).

As can be seen from the above graph, the net present value (NPV) after 5 years will be 6026 thousand rubles.

Payback period (PBP) is the period of time required for the income generated by the project to cover the investment costs incurred at the beginning of the project.

The payback period is determined by the point in time at which the net cash flow (NCF) becomes (and remains) non-negative.

The main disadvantage of this indicator is that it does not take into account the receipt of funds after the moment of reimbursement of the initial expenses incurred.

Payback period (PBP) of the project is 2.19 years.

Discounted payback period (DPBP) is the period of time required for the income generated by the project to cover the investment costs incurred at the beginning of the project, taking into account discounting.

The discounted payback period is defined as the point in time at which the net present value (NPV) becomes (and remains) non-negative.

Discounted payback period (DPBP) in our case is 2.45 years.

Profitability Index (PI) is the ratio of discounted cash flows from the implementation of an investment project to the discounted amount of investment investments.

Profitability index (PI) is 2.93.

The internal rate of return (IRR) is the interest rate at which the net present value (NPV) is zero. The internal rate of return is used to calculate the alternative investment rate.

Project Internal Rate of Return (IRR)63,5 %.

A summary list of performance indicator values ​​is presented in the following table:

Table 11. Project performance indicators

Performance indicator	Meaning
Net Cash Flow (NCF)	10983 thousand rubles
Net present value (NPV)	6026 thousand rubles
Payback period (PBP)	2.19 years
Discounted payback period (DPBP)	2.45 years
Profitability Index (PI)	2.93
Internal rate of return (IRR)	63,5%

Risk Analysis

Each investment project is subject to a certain set of internal and external risks. Their implementation can negatively affect the profitability of the project, and sometimes even lead to its closure. In order not to become a hostage of such a situation, we will consider the most likely risks associated with the activities of a beauty salon, and also give several effective ways to deal with them.

The risk of loss of competitiveness due to increased activity of competitors in the fight for customers.

Opening a beauty salon can affect the activation of competitors, which can lead to the loss of some potential customers.

The most productive ways to deal with this type of risk are:

• Well-designed marketing plan;
• Properly built pricing policy of the institution;
• High level of services provided;
• Clear loyalty program;
• The variety and attractiveness of the services provided.

The risk of high turnover (loss / enticement) of personnel and a decrease in the level of services provided.

The professionalism of the staff plays an important role in attracting and retaining new customers. The quality of staff directly affects the level of services provided, and, accordingly, directly affects profitability.

Ways to prevent this risk:

• Effective system of personnel motivation;
• System for monitoring the level of services provided;
• Increasing the loyalty of staff to management and customers to the institution.

The risk of reducing the purchasing power of potential customers.

As a rule, this type of risk is associated with crisis manifestations in the economy. To level such risks, it is necessary to be flexible, both in pricing policy, and to be able to influence the reduction of the main business expense items:

• when paying for labor, it is advisable to use the piece-rate method of calculation;
• if necessary, be able to switch to another brand of cosmetics used in the salon.

Risk of loss of customer base loyalty.

This type of risk is probably one of the main ones. Since the loyalty of regular customers is a key criterion affecting the success of the salon business. Loyalty is a thing that can be developed over the years, and be lost in one moment. In order for this not to happen, you must:

• Continuously maintain quality;
• Monitor customer satisfaction with service quality;
• Adapt to the tastes and preferences of customers;
• Respond to all conflict situations that arise in the process of functioning of the institution.

The risk of technological lag caused by the emergence of new methods and services in the beauty industry.

The beauty industry does not stand still and every year there are more and more new advanced techniques and technologies. In order to keep up with this process, it is necessary to constantly improve and develop, updating the list of services provided. The most effective way not to lose competition in the market of new trends in the beauty industry is to constantly participate in thematic exhibitions and master classes.

Often, some business women have the idea of ​​​​opening a beauty salon and spa centers. At the same time, in each individual case, there are peculiarities and differences from the standard business plan.

Opening a beauty salon - a business plan at the initial stage

The organizers of such a business, firstly, cannot take existing analogues as a basis.

Each individual beauty studio should have its own zest. Due to the rapid development of the salon business, as well as its characteristic variability, the data available in the media quickly become outdated.

Therefore, it is necessary to thoroughly study the opening of a beauty salon. A business plan can be very helpful in this case.

Stages of organizing a salon business

It already turns out in practice that the owners of this business are women. Despite the fact that this is the "weak" half of humanity, it is women who understand exactly how to organize a beauty salon.

The first step is, of course, thinking about the idea itself. Basically, it occurs among specialists in this field who are tired of working for someone.

An example is the conflict between a manicurist and the owner of a beauty salon. As a result, the specialist is left without work and offended by the whole world.

It seems to the master that she is able to carry out the opening of a beauty salon, the business plan of which has already been even formed in conjectural terms.

The second stage is the direct registration of a legal entity. Here it is very important for oneself to determine the status of a business entity, since it will be very difficult for an individual entrepreneur to obtain a medical license necessary for carrying out activities.

The third step is finding a suitable location. It requires the most time, since its location affects the success of the salon, namely: it must be at least the first floor of a residential building (it is better if it is a separate building). What matters is its appearance, design, the presence of similar salons nearby, as well as potential customers (in other words, it is very good if the beauty studio is located among residential buildings).

The fourth stage consists in documentary confirmation of water and energy supply capacities. This factor is very important for doing business. All documents with energy sales organizations, Vodokanal and local public utilities must be drawn up in the prescribed manner. At this stage, it is necessary to provide for the preparation of documentation for a possible redevelopment (if necessary) with the obligatory invitation of an expert from the BTI as a specialist.

The fifth stage is the implementation of a high-quality advertising campaign with the involvement of relevant specialists. In this case, the installation of outdoor advertising is possible. There is also such a thing as primary advertising, which must be carried out at least a month before the opening of a beauty salon.

The sixth stage is the purchase of a cash register, the execution of the necessary package of documents. This may also include the conclusion of an agreement on the connection of a fire alarm.

Recruitment process

This is also a rather time-consuming and painstaking stage in setting up a new beauty salon. The professionalism of the hired specialists depends on how rapidly the client base will expand.

Therefore, often this process is not only laborious, but also painful, since the owner of the salon has to repeatedly refuse applicants or dismiss inappropriate ones.

Those housewives who try the services provided by their specialists on themselves are doing the right thing. First, they will be sure of their quality. Secondly, they will be able to safely recommend this or that specialist to their friends for their image.

An important role is given to the administrator of the salon. He is obliged to coordinate all the work of the beauty studio, bring to the clients various promotional offers, as well as novelties in the provided hairdressing and cosmetology services.

And, of course, an indispensable employee is an accountant. This should be a specialist in accounting and tax accounting.

Equipment

The equipment must be ordered already when all the necessary documents for the acquisition or lease of premises have been drawn up. Even if this room requires some repair work, when ordering equipment, it can still be delivered within three months. Upon receipt, it is imperative to check all certificates, warranty and service contracts. Its installation should be carried out only by professionals of supplier companies.

Certification and Licensing

One of the answers to the question: “What is needed to open a beauty salon?” Is the correct execution of all permits. There is no licensing for ordinary household services. However, in order to avoid any misunderstandings in the future, it is necessary to contact the local administration with this issue.

But the licensing of medical activities is mandatory and is carried out by the territorial department of Roszdravnadzor.

Primary printing products

This stage is perhaps the most creative in the entire organizational process. After all, the answer to the question: “How to make a beauty salon profitable?”, To a large extent, lies precisely in the correct design of business cards and booklets. We should not forget about such a necessary document as a price list, which should always be in the lobby and be available to visitors. Then they will ask questions only for those items of service that are not reflected in the price list.

Buying Consumables

Under them, you need to understand all those little things that are necessary for specialists in a beauty salon in the implementation of their professional activities.

Efficiency of beauty salons

As with any business, efficiency is the profitability of beauty salons, which depends on marketing research of the market for these services, either by the owners themselves or by specially hired professionals. In connection with the appearance on the market of new types of cosmetics and equipment, the improvement of cosmetology procedures and hairdressing services, the requirements for organizing a salon business are also increasing.

Then the opening of a beauty salon, the business plan of which is already drawn up taking them into account, will be successful. One of its sections should be mandatory advanced training or the passage of special trainings by masters of hairdressing, manicure or cosmetology services.

The total cost of creating a salon

How much money is needed to open a beauty salon, it is definitely impossible to answer. This largely depends on the location of the salon itself. If we are talking about a large city, then the cost of premises is much higher here. But this item of expenditure has the largest share in the total cost.

However, in such a city there is the prospect of further expanding the client base and making more profit. At the same time, of course, the requirements of customers are higher, so highly qualified specialists are needed.

The cost of the costs depends on the structure of the services provided. For example, if we are talking about cosmetic services, then you should consider the need to purchase expensive equipment and provide high-quality lighting. However, in this case, you can cheat a little.

For example, if massage services are provided in the salon along with cosmetology services, then for these two types one folding couch chair is enough. At least for the first time. The main thing is that the administrator correctly draws up a schedule for the provision of such services.

Thus, the cost of opening a beauty salon, for example, in Moscow, in a room with a total area of ​​100 square meters will be in the range from 98 thousand to 165 thousand dollars.

The largest share in the costs are: repair of the premises (50 thousand - 75 thousand dollars) and purchase of equipment (up to 50 thousand dollars).

Considering the structure of the necessary equipment, you should clearly determine what you need to buy first. So, a hairdresser's chair costs from 4,000 to 12,000 rubles, and devices for body shaping and lymphatic drainage - within 120,000 rubles.

However, one cannot do without appropriate furniture, the production of which for a small salon will cost from 50 thousand rubles.

So, it should be noted that a beauty studio should be created under the same scrutiny as any other business. Accounting for income and expenses should be maintained at the proper level, and profitability should be constantly monitored. Only in this way it will be possible to identify weaknesses in the business in a timely manner and respond to them by implementing certain measures.