In Russia, according to vapemap.ru, there are over a thousand vape shops. Of these, at least a hundred are franchised. ViVA la Cloud talked to the largest chains, found out their differences and found out that despite what they say, it is very possible for a franchise store to go bankrupt. How - in the investigation of the portal. ">

"Not a bubble button." How to open a franchised vape shop and go bust - ViVA la Cloud investigation

In Russia, according to vapemap.ru, there are over a thousand vape shops. Of these, at least a hundred are franchised. ViVA la Cloud talked to the largest chains, found out their differences and found out that, despite what they say, it is very possible for a franchise store to go bankrupt. How - in the investigation of the portal.

vape studio

The network of vape shops Vape Studio, focusing on the regions of Russia, knows how to PR. There are publications about the company in the magazine "DublGisa", on VC.ru and "Gubernia daily". “Franchisers often only provide support on social networks and give advice of dubious quality,” the Visi.ru article states. It's marked with an ad. “Vape Studio offers its partners something more tangible and meaningful: a promoted brand […]”. It is not true.

The Vape Studio brand, according to Yandex, is not very popular. According to the search engine’s own data, the phrase “Vape Studio” was searched 355 times in January 2017. The indicator has been steadily falling since September of the previous year, having decreased during this time by almost one and a half times. Similar data is shown by Google Trends: the query "Vape Studio" reached its highest popularity in November 2016 - at the same time, publications about the company were placed on DoubleGise and Gubernia. In January-February 2017, the number of requests (relative to the highest point) decreased four times.

The fee for the right to use the brand - a lump-sum fee - is 70 thousand rubles. The number rises to 100 if the population of the city in which they intend to open a store exceeds 200 thousand people. Regular deductions - royalties - ten thousand rubles a month a month after the opening. According to Vape Studio's presentation, the lump sum guarantees: marketing support, room recommendations, legal guidance, staff training advice, trademark rights, a well-formed starter range, a fully operational website, and "substantial supplier discounts."

The franchisor is disingenuous about the latter: according to the internal price list (available at ViVA la Cloud), current as of December 2016, the median benefit from one bottle of liquid is 12% of the wholesale price. Which is logical: two-thirds of the presented liquids are sold at retail at a price cheaper than 500 rubles. However, Vape Studio does not force the franchisee to purchase only from them - the owner of the outlet is free to choose the supplier himself. The company actually sells a trademark. “We do not have a classic franchise, but such a collaboration of business consulting and joint procurement,” explains Yury Grebenkin, Vape Studio franchise manager.

Mostly young entrepreneurs are interested in franchising. People under the age of 20 are denied "automatically," says the DoubleGies note, "without even sending information." Vape Studio is not a business “for the soul” “We are talking about something else,” Grebenkin reminded. - We have data, business model, earnings. All our franchisees are accomplished people; as a rule, for them it is the second or third business. Yes, we have serious requirements, filters, but there is not a single unprofitable store in the network.”

Grebenkin did not communicate in detail with ViVA la Cloud about the franchise. “There is turbulence in the market right now. Even an earthquake, he says. “The franchise terms are being reworked – you can’t buy it at the moment.”

Vape

“Vapshop number 1,” reads the sign of the Vape.ru store. You won't say so. The establishment is located in the courtyard of a house on Tverskaya Street, not far from the entrance, wooden pallets and pieces of iron are piled up. The trade name is given by a separate panel - a bundle of dirty, tape-wrapped wires hangs on it. There is a skewed urn by the stairs.

After the publication of the material, a representative of Vape.ru contacted the editors and said that the neglected appearance of the building was not the fault of the company. “In the summer of 2016, there was a city renovation of Tverskaya, and the builders who took the tender ruined everything. - Kirill Kataev, advertising director of Vape.ru, explained to the editors. “This is a historic building, the company cannot touch it.” At the moment, according to the interlocutor, the company is suing the repairmen to fix everything. According to the law, Vape.ru themselves cannot renovate the facade.

Becoming a Vape.ru franchisee is not easy. Respect must be earned. “People who think that a franchise is a bubble button are eliminated,” said Nikolai Kuznetsov, head of the Vape.ru franchise direction. on the company's own channel on YouTube. The franchise buyer must be a vaping enthusiast - his excitement, the company is sure, will be transferred to sellers, and from those to buyers. In stores, they try to create an atmosphere of goodwill and comfort - like in a "barbershop", one of which, reminds ViVA la Cloud Kuznetsov, he went before the interview.

It is possible to issue a franchise for three types of points: an “island” in a shopping center, a small store and a “premium vape-shop”. Investments, according to the presentation of the franchise, will amount to one, two and two and a half million rubles, respectively. Profit - 300, 500 and 700 thousand rubles a month. On the record, Kuznetsov says that the “internal turnover” averages “from 200 thousand to a million” rubles. He does not name specific figures, explaining: "a non-disclosure agreement."

In the business plan for a franchise store (available to the editors), the numbers are different. According to the premium point, “layout” is not given at all - potential franchisees are guided by the “island”, a small regional store and the same one in Moscow. It is proposed to earn about a million rubles a month from a 30-meter shop - after deducting rent, salaries, and so on, the owner will be left with about 250 thousand rubles. Such a point will pay off in seven months.

The business plan, Kuznetsov admits, is optimistic. It does not include repair costs, and the marketing budget does not grow over time. The franchisee deducts 20 thousand rubles for advertising every month. At the same time, Kuznetsov adds later on WhatsApp, this amount is used in different ways: at first, almost everything goes specifically to the franchisee point, then “up to 80 percent” is spent on the “general brand”.

“We have the best conditions: no royalties and no lump sum,” said Vape.ru CEO Timofey Kazakov on the channel "Life of a businessman". However, this is not entirely true. There is a contribution for Moscow and St. Petersburg - 300 and 150 thousand, respectively (other cities are spared from this). “But due to this, we get a bonus,” Kuznetsov recalls. - If the point is in the capital, then the VKontakte group and the YouTube channel are a bonus. He gives an example: a post “buy liquids from us” is posted on the social network with the address of a franchise store.

The amount of the first purchase is from 700 thousand to a million rubles. Its composition is adjusted, taking into account the "average coefficient of earnings in the region." In the regions, there are more products of the "low and medium" segments, says Kuznetsov, simple devices like RX 2/3 or iJust. Liquids in the regions are put "inexpensive - 990 rubles for 60 or 120 milliliters." Kazakov corrects him in a conversation with ViVA la Cloud: “In any case, this is 20% of sales. The rest - from 290 to, there, 400 rubles.

Vape.ru themselves are reluctant to tell how they make money on the franchise. According to Kuznetsov, for a franchise, the terms of purchases are “10-15 percent” more profitable than wholesale ones. A wholesaler can refuse to cooperate at any time - but franchised stores are bound by an agreement.

In Moscow, near the Baumanskaya metro station, there is. Previously, it was the point of Vape.ru. According to a ViVA la Cloud source familiar with the situation, the store managers were forced to abandon the franchise by the lack of advertising from Vape.ru. “For two months they couldn’t simply put a map of directions to the store on the site,” the source criticizes the network. There was also no support on the Internet and social networks, he says: according to him, Vape.ru was recommended to use word of mouth. As a result, the store removed the Vape.ru sign and became X-Vape.

Kazakov tells a completely different story. Problems, according to him, appeared because the store was opened on credit. “People didn’t have the money to open. The premises were chosen too expensive - 350 thousand rubles only for rent, not counting electricity and water, ”Kazakov lists. He is sure that because of the debts, the employees of the current "X-vape" did not receive a salary for about four months. The businessman "personally came, asked them to twist everything," and the company's lawyer issued a ban on the use of the trademark. The head of Vape.ru expressed his readiness to provide ViVA la Cloud with a copy of the document, but later his colleague Kuznetsov said that the company decided "not to stir up the past."

At the moment, as far as one can tell, X-vape is not doing very well. For December 2016 and January 2017, the store consistently promised 40 percent discount on the liquid arranged a competition with 20 prizes, gave a five percent discount by repost and finally expressed a desire to hire two sellers. “Dear girls, we are waiting for you especially!” - the ad says.

Kazakov is talking about a franchise store in Chelyabinsk. Its owner has established "his" accounting base. “So,” Kazakov is dissatisfied, “he got the opportunity to bring in wrong goods, knock out checks that we will not see, and provide services not regulated by the contract.” According to Kazakov, during the preparation of the material with the Chelyabinsk point, the contract was broken.

“The accounting that they gave us did not work. Money was received for the goods sold through the site, but it was listed on our balances, - Andrey, an employee of the Chelyabinsk Vape.ru, tells ViVA la Cloud. “We launched our system.” As a result, the inventory "mess" disappeared. The interlocutor claims that according to the agreement, no sanctions are provided for changing the accounting system. As a result, Andrei continues, Vape.ru refused to restore the original system, and also “turned off the group” of the VKontakte store.

At the time of this writing, the vape shop continued to work under the guise of Vape.ru (there was no mention of it on the network’s website). “From a legal point of view, everything is fine,” Andrey believes. “What will happen next has not yet been decided.”

Vape Flava

The taxi driver taking me to the interview is a vaper. iJust S is charging in his car.

Do you know the Babylon store? - I ask. Taxi driver smiles
- Not. I take everything in the market, - he takes out the device and turns it in his hands. - Five hundred rubles - the whole set. And now, - he shows a 120-ml bottle of liquid, - 200 rubles. Enough for a month.

The main question that seems to be of interest to everyone familiar with Babylon is why the franchise chain stores are called differently. Vape Flava does not explain this. Franchise manager Andrey Kovalev, relying on past work experience - this is not the first network that he "unwinds" - says ViVA la Cloud: "In 99 percent of cases, they do this because of fears that unscrupulous franchisees will cause reputational damage to the main brand." But it is stipulated: it is not at all a fact that in the case of "Babilon" the reasons are just that.

The first Vape Flava opened in March 2016. Since then, brand owners have received about 15 applications per month, most of them from special franchise aggregator sites. The “average” franchise buyer is between 23 and 30 years old. In half of the cases, the franchisee already has a vape shop, in the rest - "comes after his hobby." Almost all Vape Flava are opened for personal savings, says Kovalev. He attributes this to the fact that at the moment “because of some events, banking programs for preferential lending have been curtailed.”

A potential buyer is sent a business plan - it comes true "almost always, plus or minus ten percent," Kovalev recalls. A lump-sum fee is required - 180 thousand rubles or a "deposit at the choice of a partner", according to the presentation of the franchise (available to the editors). Royalties - five percent of the turnover - must be paid after a year of work. At the time of this writing, no Vape Flava has worked so much.

“The optimal footage of a store is from 30 to 50” squares, Kovalev believes. The “accessibility of crowded places for young people” is taken into account, according to the Franchise.ru website. The opening process lasts an average of two months: Vape Flava provides the buyer with a design project, furniture suppliers, and so on.

The amount of the first purchase is "about a million" rubles. “We take a more or less similar Babylon and practically project the assortment,” says Kovalev. However, the partner can "adjust the shipment taking into account the specifics of the region."

Is it the norm that in conditional Syzran the salary is 10 thousand, and the average check in Babylon and Vape Flave is the same? - I'm interested.

We have a lot of liquid - Kovalev lists brands - that can satisfy people with low incomes. They cost 200-300 rubles in retail. Our average bill is 2000-2500 rubles.

The average investment, according to the presentation, is two to three million rubles. The approximate payback period for a franchise store, says Kovalev, is "six to eight months."

The Vape Flava website states that the network has a point in Novosibirsk. But she is not. The VKontakte store group has not been updated since December 2016, Instagram account deleted. The old address is the Easy Vape store.

According to Kovalev, the vape shop has been operating under the guise of Vape Flava since March 2016. “We had a disagreement with the current franchise owner,” Kovalev is cautious. - The guys did not work according to the standards that we need. The partner was not satisfied with the amount of money he was making.” According to Kovalev, at the time of the conversation with ViVA la Cloud Vape Flava, together with the Novosibirsk entrepreneur, were “looking for ways” to get out of the situation.

Roman Shevgenya, co-owner of the Novosibirsk ex-Vape Flava, was unable to promptly answer ViVA la Cloud's questions. He obviously knew Russian business a long time ago: on VKontakte, the vape entrepreneur is subscribed to Channel One, Komsomolskaya Pravda, and the National Liberation Movement coordinated by a State Duma deputy. “People have invested more than three million rubles in the store. And for a year of work, they didn’t see a penny, - a source familiar with the situation explains to ViVA la Cloud the reasons for renaming Vape Flava. “It’s not fun to be a store that has monthly costs of 170-190 thousand, and a turnover of 250.” The interlocutor blames both the store owners and the franchise management for such results. The first, according to him, opened a vape shop without having prepared enough for this: “They themselves did not understand anything in the assortment, they recruited inexperienced sellers.” But Vape Flava is not a saint either: they shipped slow-moving goods to the store - especially liquids. "The range that was, did not satisfy the demand," - says the interlocutor.

The address of the ex-Vape Flava is listed in the section of Easy Vape's current contacts in their VKontakte group.

The store has been renovated. Changed logos, colors, shelves and assortment. Now it's Easy Vape. Legal subtleties, according to the source, were decided at the time of writing the note.

Vardex

Of all the members of the professional community, Vardex are perhaps the least qualified to be soaring evangelists. They don't even have the word "vape" in their name. And the "head of the development department" - the head of the franchise department - Atmir Tembotov refused to meet with ViVA la Cloud, sending an email instead. The company communicates dryly: in the document, Vardex is called “the undisputed leader of the Russian e-cigarette retail market,” and the franchise program is spoken about not with emotions, but with numbers.

To launch a franchise store, you need from one and a half to three million rubles. Franchisees are expected to have a "suitable retail space" with an area of ​​18 square meters or more. It can be a pavilion in a shopping center or, for example, a separate property with a street entrance. Lump sum - 150 thousand rubles, no royalties. Of the other necessary expenses - an “IT equipment package” for 140 thousand rubles and the first purchase: from 800 thousand rubles for a city with a hundred thousand inhabitants to 1.3 million for, respectively, a millionaire and above.

Franchise stores are given a 15 percent discount "off the base wholesale price." There is already a cheat, the sources of ViVA la Cloud are sure. Immediately three independent interlocutors of the publication call the same numbers: the wholesale price has a 30 percent margin. "This is standard distributor practice," adds one. Thus, we can confidently say that from one product purchased by a franchise store, Vardex has, regardless of other variables, its own 15 percent.

A franchise store, according to Tembotov's data, pays off in 12-14 months. The monthly turnover is a little more than one and a half million rubles, and the average check is 3,700 rubles, according to the company's presentation (available at ViVA la Cloud). The "average store margin," the letter says, is 90 percent. Tembotov did not specify what period he was talking about: the most interesting thing, he later added via Whatsapp, "is sent only after the signing of the contract." It contains a non-disclosure clause.

Tembotov also could not name the current number of franchise stores at the time of writing. “This figure changes frequently,” he tells ViVA la Cloud. - You can specify, "more than 60".

UPD. Added explanation for bad looking Vape.ru. The author apologizes.

At the end of 2016, ViVA la Cloud how Russian electronic cigarette manufacturers work.

Typo - Ctrl + Enter February 15, 2017, 16:12

Reading 5 min.

The most enterprising people today are trying to open their own small business. However, not everyone manages to do this, many face a variety of problems. How to open a vape shop and succeed? This question is of interest to businessmen, as everyone strives to develop their business, becoming a serious competitor in the market.

Recently, the vape trend has gained popularity among young people, so it is quite possible to gain trust. In this business, the main thing is to choose the right strategy and tactics in order to build a quality business.

Case organization

Starting businessmen are often afraid to organize a profitable store in Russia, as it is very difficult, expensive and risky. Of course, you should not think about a 100% guarantee of success, but you still need to believe in your work. After all, the choice of activity plays a huge role, a businessman must understand and be able to demonstrate high results in his field.

In other words, it is worth opening a case only in the direction in which the nuances and details are well known. This will give the opportunity to show their individual characteristics and the best qualities.

As for the organization of a vape shop, it is necessary to calculate many indicators. First, you need to identify all the risks, build an action plan, evaluate your capabilities, identify the negative and positive aspects of the business and resolve financial issues.

It is important to understand that the slightest mistake can cause the collapse of the case. Therefore, it is necessary to pay close attention to the small details and features of the vape shop. Although there are no cardinal differences between this area and other areas, everything works according to the same principle. The company requires investment, time, effort and money!

Risk assessment

To organize the opening of an e-cigarette store, you need to assess the risks that can harm the business. First of all, you need to analyze the market, determine the number of competitors, and then calculate the costs. But everywhere you need your own order.

Read also: Mechmod electronic cigarette and its advantages

With the help of an assessment test, it is possible to answer the question, are there any prospects for this direction? Meaning, will there be income from the sale of vapes in a certain region or area? You can also evaluate your own offer on the market: originality, individuality and creativity.

Field Testing

In order to understand the assessment of your business, you need to study the characteristics that affect the development of the store:

1. A vape shop must not only win the trust of customers, but also demonstrate its attractiveness. Orders must be filled quickly, so first you need to purchase a large batch of electronic devices, liquids, etc.
2. A businessman must understand how large the market for electric cigarettes is. As a rule, in this case, they analyze competitors who sell a similar product.
3. Each client of a vape store is ready to pay a certain amount for electronic cigarettes, so it is worth evaluating the financial capabilities of consumers. Having collected all the information, you can set the best prices for devices.
4. Estimating marketing costs will help you understand how much money is needed to open a specialized pavilion. To find out this question, you need to do the following:

• Find a suitable room and rent for a year. The main thing is that the store is in a crowded place.
• Buy in bulk original products that are popular in society.
• Create a marketing plan and run an advertising campaign. Advertising will show all the advantages of the shop and attract interested parties (customers, partners, customers).

It is in these ways that it is better to stimulate sales of electrical devices, since most often vape shops are small businesses.

1. The entrepreneur will have to spend enough money to purchase e-cigarettes, liquids and other items. Moreover, funds will be needed for the transportation of products. The businessman's benefit lies in the difference between the price of buying and selling electronic cigarettes. Also, the store may sell additional accessories, including cases, batteries, atomizers. If the sellers are well versed in the devices, then the store can offer services such as repair, maintenance and replacement of components. The point of sale should always have products in stock in order to satisfy the demand of customers at any time.
2. To stand out in the market, you need to come up with a creative approach to doing business. For example, create an unusual design and style of the room.
3. In order to enter the market in full "weapons", you need an estimate of the time. No one says that it’s worth opening in six months, but things are still more complicated with a vape shop. This is a new industry that deserves more attention from the businessman.
4. The income from the outlet will be when things go uphill. To speed up the development process, you need to acquire equipment and highly qualified employees who will also be interested in the prosperity of the store. When opening a shop, you will have to invest.
5. It is worth analyzing the sale of products, this will help expand the assortment of the store. For example, to sell not only vapes, but also products close to the topic: accessories, designer items, souvenirs, calendars. All this will bring additional profit to the enterprise.
6. There are several other options for running your own business. An entrepreneur must understand that business processes must be regularly developed in order to bring profit to the company. And for this you need to come up with something new, surprising your regular and potential customers. In addition, you need to create an image and work on your reputation, then consumer confidence will come.

Vape as an element of a subculture, and how a business is rapidly gaining momentum. The niche is considered relatively free and “warmed up”.

Along with the massive transition to electronic cigarettes (steam generators), there was also a need for places where vapers could comfortably spend time with friends. Compared to hookahs, such establishments are more democratic, much easier to organize - the "anti-tobacco" law has not yet touched on "soaring". What you need to consider, how to open a vape bar so that it generates income? Below we will consider this with numbers and examples, but first we will understand: how safe is this business?

Vape in terms of legality

E-cigarettes are not subject to No. 15-FZ (23.02.2013). Restrictions apply only to smoking tobacco cigarettes, and, accordingly, tobacco smoke. This question arose almost immediately, the answer to it is contained in the Letter of the Ministry of Health No. 24-4-7000984 (04/29/2013). All measures of administrative responsibility provided for by the Code of Administrative Offenses for violation of the law relate exclusively to tobacco consumption, which includes: inhalation of smoke from its combustion, sucking, sniffing

As for electronic cigarettes, there is no tobacco in them, and tobacco smoke is not formed during “soaring”. The consumption of nicotine, as such, has not yet been banned, although a significant part of the mixtures ("slurry") does not contain it at all. For this reason, not a single ban affects them, regardless of where the “vaporizer” is located.

The only point that you need to pay attention to: Article 16 No. 15-FZ prohibits the production, wholesale and retail sale of products that imitate tobacco cigarettes. In other words, you cannot sell gadgets (inhalers) made in this form, by the way, using them is not prohibited! The legislative norm looks, to put it mildly, strange (if not funny). It turns out that the product itself can be produced and sold, but its imitation is impossible? Since vaping devices for the most part do not look like cigarettes, there are no problems in this regard.

Vape bar as a type of business

The motto of any vape bar is not food and drinks, but mood! This is a stylish, trendy place to hang out. What is its attraction? Let's list the distinctive features of the institution.

1. Age of the main contingent: from 18 to 35 years. For young people, the element of novelty is important. They are attracted by the opportunity to relax, relax in an environment where everyone is present for one reason, so to speak - among like-minded people. It is uncomfortable to “float” on the street, although it is not prohibited by law. Not very literate, but vigilant citizens may well mistake a “vaper” for a drug addict and call the police.
2. In fact, the establishments are very similar to hookahs, with the difference that the latter are distinguished by a pronounced oriental flavor. A vape bar tends to have a simpler entourage. The room is designed like a sports bar, or in high-tech style, which is usually cheaper. In addition to the main elements: racks, showcases with liquids for vaping, a TV, game consoles, board games, and music are offered.

It is very important to find the right people to work in a bar or cafe. Most often they are "caught" among the fans of "vaping" from the visitors themselves. The staff should be well versed in "drips", "mechmods", "boxmonds", "pornocoils" and the list goes on; skillfully “wind spirals”, explain the process to beginners, recommend a suitable device, and liquid.

From the reviews, we can conclude that this is more of an interest club, a cozy place to relax; to eat, play, "soar" - not an end in itself. Therefore, friendly staff, the opportunity to try different tastes, to learn are very much appreciated. Competitions and master classes are widely practiced. A survey of the Internet showed that there are already a lot of them open, especially in large cities (Table 1).

The amount of investment directly depends on the type of institution, the full-size format involves the creation of several zones:

• "fresh" - a zone where tea, coffee, juices, cocktails, smoothies, sandwiches are served;
• "Vapetek" - the main hall where they try, buy, and hold events;
• alcohol bar - for lovers of strong drinks, cocktails;
• "lounge" - where you can retire with a girl (or game console).

The appearance of the institution, the nature of the prevailing public depends on their presence (priority). The main characteristics of operating bars in Russia and neighboring CIS countries are quite close to each other (Table 2).

Table 2. Comparative set of services, prices for "gadgets" for vaping and "liquid" in vape bars.

Location and institution name		"Smokelab Vape"	Belarus	Almaty, Kazakhstan
Opening date	about 6 months			3-4 months
Number of visitors (seats)	8 tables in 2 halls, bar counter; up to 50 people	10 bar stools, common area for 20 people	24 seats
Prices for devices, rub.	from 3500 to 16 500	"Drips": from 1,200 to 1,800; "mods": from 1,700 to 4,900;	From 2,300 to 16,300
The price of liquids, in ruble equivalent	from 1700 (30 ml); from 2500 (60 ml)	from 200 to 1700 (30 ml); average about 500	minimum - 300 (30 ml) Russian production up to 900 - American	from 1800 rubles (60 ml), average price 900 rubles (30 ml)
Range of liquids	300 species; made in USA, Canada, France	No data; judging by the price tags, "slurry" of Russian and Chinese origin predominates	200 species from 30 American manufacturers	76 types from 12 American companies
Additionally	device repair service	have a franchise	vape station (device for 4 people)	winding a spiral from 200 rubles.
Catering services	own kitchen, 3 persons, alcohol	without food and alcohol	there is a kitchen alcohol	"fresh" zone, alcohol bar
Average check	1500 -2500 rubles			800 - 900 rubles per person

Formats of establishments, investments, payback

Two main formats are common.

1 Combination of catering and vape services — a cafe where you can have a drink, a snack and a steam bath at the same time in a comfortable environment. A separate room for "vapers" is not required - there is no tobacco smoke, but still the area should be large. If this is an institution with its own cuisine, then its organization is not much different from the activities of other cafes and restaurants, with all the ensuing requirements for them.

Example

Bar "Vaport" on Taganka, Moscow. The interior is a standard set: low tables, soft leather sofas, side poufs. It works around the clock, there is music, a DJ, they play "mafia", they hold parties, Vape Tricks competitions. A powerful hood is provided, there is a separate hookah room. They prepare simple but good food: street food, burgers, salads (average bill 1300 rubles), 3 people work in the kitchen. Cocktail: 250-350 rubles for 300 ml. Entrance: strictly 18+, by magnetic cards.

The amount of investment in such a project can be estimated from the proposals in the Investors Club. For example, here are the numbers of one of the business plans presented there for opening a bar on the Garden Ring:

• initial investment: 5 million rubles, payback period - up to 8 months;
• rental price: 200,000 - 250,000 rubles / sq.m.;
• planned income after passing the break-even point: 700,000 rubles / month in summer, 1,000,000 in winter;
• the project includes: design, repair, arrangement of a separate hookah bar, PC game consoles

2 Club for "vapers"- a place to spend time, involves the organization of games, joint viewings, cloud chasing competitions (“evaporation” of beautiful figures).

Example

Smokelab Vape Club, Omsk. Opening a vape bar as a club is much easier and cheaper. So, its owners say that the entire project cost 1.7 million rubles. A feature is the affordable cost of liquids and devices (Table 2). For those who do not want to "mess" with the kitchen and alcohol, there is a good way out: put a hot dog machine, a pizza vending machine in conjunction with an inexpensive coffee machine. Additional income is provided by the sale of related products: batteries, drip tips, charging cords, replaceable evaporators, coils. When registering a business, then you can choose the types of activities according to OKVED in the field of entertainment (Fig. 1).

Establishments in the "club" format are often opened by the owners of stores selling vape products, placing them next to the outlet. Social networks are the main channel for attracting customers. So, "Smokelab Vape" has only 20 places, has more than 400 subscribers in VK, 700 in Instagram. Almost every such bar has an online store where they sell goods of different price categories and production. The most "running" price is considered to be about 500 rubles. (30 ml). A typical business plan for opening an online store contains the following data:

• total investment: 600,000 rubles, of which:
• purchase of devices, liquids, accessories (China) - 420,000 rubles;
• advertising company - 100,000 rubles;
• ordering a site with full functionality (SRM) - 50,000 rubles;
• optimization, website promotion - 20,000 rubles;
• domain maintenance, SSL certificate, dedicated number — 10,000 rubles.

The margin on Chinese goods is 250 - 300%. With site traffic of 4,200 people / day, the average number of sales reaches 20, with an average check of 2,000, the daily income is 42,000 rubles. (

Every day there are more and more vape lovers. As a business idea, the sale of vaping products is considered very promising. There is no strong competition in this area. Along with the constantly growing number of vaping fans, the need arose to create establishments where vapers could gather and communicate with like-minded people. Opening a vape bar is much easier than, for example, a hookah bar - smoking bans do not yet apply to vaping. How to open your own vape bar so that it becomes profitable? Below we will consider this issue in more detail, but for now we will consider the legality of organizing such a business.

Anti-tobacco law No. 15-FZ (23.02.2013) does not affect the use of electronic vaporizers. Prohibitions apply to the use of tobacco cigarettes and the spread of tobacco smoke. Administrative liability, approved by law, occurs only for tobacco use - sniffing, chewing and inhaling smoke. Electronic cigarettes do not contain tobacco products. No tobacco smoke is generated during the use of the electronic vaporizer. The use of nicotine is not prohibited.

Most e-liquids do not contain nicotine. Therefore, the use of electronic cigarettes is not affected by the law and no matter where the vaper is located.

The only caveat that exists in the sale of electronic evaporators is that it is forbidden to wholesale and retail products that look like an ordinary cigarette. Considering that the use of such products is not prohibited, it is not surprising that such a legislative norm is puzzling. It turns out that it is possible to produce tobacco cigarettes, but not imitation? But almost all models of electronic evaporators do not resemble tobacco products, so problems with their implementation rarely arise.

Vape bar as a business project.

1. The main slogan of any vape bar is: “ We do not sell food and drinks, but mood!". This is a trendy place for like-minded people to relax. What attracts a vape bar to its customers?
   Let's get acquainted with the features of vape bars:
   The main clientele are young people aged 18-35. Young people are eager to get acquainted with all sorts of new products. Most of all they like to relax in the company of like-minded people, in a comfortable environment. Using the vaporizer outdoors is inconvenient. Although this is not prohibited by current legislation, vigilant people can consider the vapers to be a drug addict and call law enforcement representatives.
2. The atmosphere of vape bars is not much different from ordinary hookah bars. The atmosphere of hookah bars is most often made in oriental style, while the atmosphere of vape bars is laconic. The design of the room is done in a high-tech style or similar to the setting of sports bars. In addition to the main components - racks and showcases with liquids for vaping, vape bars contain indispensable attributes - a TV, a game console, board games, listening to music.
3. The main component of the success of a vape bar is competent staff. Vape bar employees should have professional knowledge in vaping, advise visitors on the choice of liquids and vaporizers.

After reading numerous reviews of visitors to vape bars, we can conclude that the purpose of visiting vape bars is to vape, chat with like-minded people, try out new tastes of liquids and learn all the tricks of vaping. The desire to have a bite to eat, play a console or watch TV fades into the background. Therefore, friendly staff is so important for vape bars, able to explain all the subtleties of visiting these establishments. Vape bars also host competitions and master classes between vapers, during which they exchange all the intricacies of vaping with each other. Based on the results of search engine queries, you can see that such establishments are opening in large cities. Opening vape bars is becoming an increasingly popular business line.

The amount of investment and payback period of a vape bar.

The amount of starting capital directly depends on the format of the vape bar. A full range of services involves dividing the bar into several zones:

• « Fresh» - an area where visitors are offered: tea, coffee, sandwiches and light snacks, juices, smoothies;
• « Vapetek» - a recreation area for bathers, where they hold events, soar, acquire new tastes of liquids;
• « Bar» - for vapers who love strong alcoholic drinks and cocktails;
• « lounge» - a privacy zone for couples in love or fans of game consoles;

Services, prices for "gadgets" for vaping and liquids in different vape bars in the country.

The specifics of the institution and the target audience of visitors depend on the presence of certain zones.
There are two formats of vape bars:

To open an online store, the initial investment is about 600000 rubles. This amount is made up of the following costs:

• Procurement of electronic devices and liquids — 420000 rub.;
• Advertising promotion - 100000 rub.;
• Website creation - 50000 rub.;
• Promotion and optimization of the resource — 20000 rub.;
• Dedicated number. Domain maintenance, SSL certificate - 10000 rub.

Chinese goods have a low cost, so the margin on them can reach 300% The daily income of an online store can reach 42,000 rubles. daily. From this it follows that with a competent approach, investments in an online store pay off in about a month and a half.

Conclusion.

Opening a vape bar is considered a promising business project, regardless of its format. You don't need much space to store vaporizers and related accessories. Additional profit can be brought by after-sales service of vaping equipment. After the entrepreneur has decided on the format of the club, he needs to start an advertising campaign on social networks. It is best to start informing the public about the opening of the institution three months before the date of its opening. During this period, you will have time to gain a sufficient number of subscribers and tell them about the specifics of your institution. During this advertising campaign, you will be able to determine the interest of potential customers in certain positions of the assortment, as well as arouse their interest in the opening institution.

September 23 14:22 2017 VapeObzor

Vaping is a fairly new industry compared to other types of business. Over the past few years, retail stores have sprung up on every corner.

What has happened since 2010 - 2017 in the market of electronic cigarettes?

Many people borrowed money from friends and took out loans to open their own vape shop without a VAPE business plan. If they built the business competently, then within a few months they were able to repay debts, pay off loans and acquire their own staff in the store, earning on vaping faster than the product range itself is updated.

Is the rise of the vape already in the past?

The industry was supposed to develop evenly, but things didn’t quite go according to plan: tobacco companies began to supply their own disposable devices to the market, and users of electronic cigarettes began to share recipes for premium e-liquids and instructions for creating e-liquid clones. In addition, the popularity of vaping has created huge competition among aspiring businessmen.

Of course, in addition to the general situation on the market, an insufficiently responsible attitude to business and other mistakes can reduce the profit of your business to zero. In this article, we will tell you what reasons, depending on you, can lead your business to failure, and the video from the guys from Steam Business will show you what a business plan for opening a vape store should be.

The most common mistakes novice vape entrepreneurs make.

Undoubtedly, the correct location of the outlet is very important for any business. But correct does not always mean the most passable and the most noticeable. Many vape shops perform quite impressively without being located within walking distance of the city center or in shopping malls full of underage onlookers and their annoyed parents.

Overpayment for the rent of a commercial space.

Do not use get-rich-quick business plans and think that the popularity of your store can only be ensured by being in front of the buyer.

A vape shop is not a “liquidation of goods” and not a “customs clearance-confiscation-freebie”, it is a separate industry, and it has its own buyer. Focus on making your store the most convenient for your target audience, not the most visited by random people.

When choosing a location for your store, make sure that there are not too many competitors around. Competition is good, but an over-concentration of vape shops in an area will not increase sales, but, on the contrary, will create a glut.

Ignoring all sales opportunities.

If you are setting up a store for local residents, you should not forget about those who can find you by chance, come to you on their way home from work, as well as those who can become interested in vaping at your suggestion and switch from regular cigarettes to electronic. You must check in Google maps, vape map and other gps related systems. Anyone looking for the nearest vape shop if they suddenly run out of e-liquid or a vaporizer burned out will use these programs. And will not find you if you are not on the map. Encourage customers to leave reviews about your store on these resources. If you are not on the map and on the Internet, then you are not actually involved in the business. When you have a website, include it in search engines such as Google and Yandex, do its SEO promotion, because. this is the only “legitimate” way to promote VAPE on the internet to increase online visibility.

Also read “How to make a VAPE SHOP unique selling proposition an advertisement for the vape shop itself?”

Buying too much hardware

It would seem that a showcase filled with a huge number of the latest various box mods and mech mods should attract a buyer. But in fact, you shouldn’t buy a lot of devices at once, and here’s why: the relevance of the most fashionable and coolest device comes to naught after a couple of months.

A large amount of "iron" on the shelves

If today people are ready to pay a rather impressive amount for a device, then in a few months this device will already be sold on all Internet vape flea markets. And those who did not buy it at the peak of its popularity will either buy something completely new, or go to the same flea market where they can buy a device in good condition at a price 2-3 times lower than in a store. And your store will be filled with a bunch of obsolete goods that almost no one needs anymore.

It is better to invest in a large amount of liquids and components for self-mixing. This will help you reach a wider audience, plus it's cheaper. And the buyers themselves, of course, are more likely to buy the liquid, and not the devices.

Ignoring the interests of other business participants.

Disregarding other people's interests is a guaranteed formula for failure. Brand loyalty is important, and manufacturers and suppliers of goods are kind to regular customers. Do not constantly change the assortment of your store.

Instead, choose a dozen brands in each category and maintain ongoing relationships with their suppliers. Start building business relationships with the brands you intend to sell. Contact their online marketing representatives as a retailer. Good relationships with suppliers and manufacturers will make your position in the vape business more stable.

In addition, purchasing from the same supplier for a long time, you can count on more favorable terms of cooperation, such as better prices, a wider range of purchased goods, and even in the long term, the ability to take goods for sale - when you pay for the goods not immediately, but when you manage to sell it.

Being present at vape events and trade shows will also help you a lot. Meeting market leaders and participating in their events will open doors for you that you could never enter alone. Like any other industry, vaping also has its own policies.

Use these sites to post promotional videos, photos, and other promotional materials. With proper marketing, users with the help of reposts will spread information about you further than you could do it yourself. In addition, interesting posts on sites can increase traffic to your site.

Social media advertising is a good way to attract customers to your store. The only drawback of this method is that soon this advertising channel may be banned by law and a lot of competition.

Let's not forget that the most successful vape companies offer world-class customer service. They have friendly people who are always ready to help.

Don't pay attention to customers.

Be friendly with all potential buyers, this will greatly increase your profits. Also, make sure that the users themselves are friendly to each other. Many people may be new to vaping, and the atmosphere in your shops and your social media groups should not put them off. Everyone was once a beginner. Don't make the buyer feel ashamed that he doesn't know something.

“Do not lift your nose high - you will stumble” (proverb)

This is an unreasonably high cost of doing business. Waste looks beautiful in films, but in life, and especially when it comes to business, expenses must be rational. Unnecessarily high spending is the path to business ruin.

The situation with the vape business in Russia is very unstable, so you should not invest all your money in sponsoring vape events and opening new stores until you learn to understand all the intricacies and nuances of the business.

Don't risk everything you have. It is better to have several retail outlets with a good stable income than a whole chain of stores that no one goes to.

Diffusion of attention.

Multitasking is good, but make sure it doesn't get in the way of your productivity. Be careful not to spread yourself too thin. Vaping is a fairly large industry with many participants, and if you don't take advantage of some new opportunity that has emerged to improve your business, your competitors will.

Many store owners work from 9 to 6, while the sellers at the outlets work all day. This is a good decision for a while, but if you have been working for more than one year, it may be worth changing something.

Vape shops will open on every corner, but not every one of these shops will last long. If you want to grow, you must be willing to spend extra time learning all the news and new solutions for your business.

If you devote enough time to your business and studying market news, and, most importantly, you can quickly respond to all changes, this will help you keep your business afloat and avoid typical mistakes of novice vape businessmen.

What do you think about the development of VAPE in Russia? What promotion options do you use?

vapeobzor.ru

Business idea - "Vape bar"

Vape bar is a replacement for Hookah bar.

Hello dear readers! Today I offer you a new business idea, which I proudly called "Vape bar". I think that most of you have heard that there are electronic cigarettes that are gaining a lot of popularity right now. So, I will reveal to many a secret that the process of using an electronic cigarette is called not smoking, but soaring! And the word "vapor" from the English "vapour" or "vape" gave the name to the vapers themselves - "Vapers". The fact is that the principle of operation of an electronic cigarette is the evaporation of a special liquid with the release of a large amount of vapor, which is inhaled by vapers!

Electronic hookahs.

There are powerful e-cigarettes that produce enough vapor to compete with hookahs. So why not replace hookahs with electronic cigarettes? An inexperienced person will probably say that there is nicotine in an electronic cigarette, but there is no hookah in a hookah and the hookah is safer, but I will say that this is complete nonsense!

Compare in terms of value:

1. The liquid for electronic cigarettes includes glycerin and propylene glycol, and nicotine as a separate component may not be added. Those. There are nicotine-free e-liquids too!
2. Regarding harmfulness, we can say that an electronic cigarette is much safer than a hookah, because. glycerin is not a harmful substance for the body, and propylene glycol in the body is converted into lactic acid, which is also safe for the body! Recent studies allegedly prove the release of toxins when using an electronic cigarette, but personally it seems to me that these are the tricks of the tobacco companies who do not want to lose their slaves!
3. In turn, smoking a hookah even with nicotine-free tobacco causes significant harm to the body, because. tar, carbon dioxide and other products of combustion are still present in the smoke! Moreover, one session of hookah smoking can be compared with a pack of smoked cigarettes in terms of harmfulness !!!

"Vape bar" or "Electronic Hookah".

So we come to the question of the structure and design of the bar itself! Let me tell you how I see the Vape Bar:

• It should be a high-tech room with a hint of the future;
• There must be a bar with various non-alcoholic drinks (alcohol in a separate room), upholstered furniture for relaxation, tables for companies, a showcase with electronic cigarettes and various liquids for them;
• The rental of electronic cigarettes should be implemented. And for people with their electronic cigarettes, there should be a condition for the obligatory purchase of e-liquid and drinks at the bar!
• Having good ventilation would be a big plus, as not everyone enjoys being a hedgehog in the fog.
• It is desirable to have a good music system in the bar.
• Offer your customers nice things like massage chairs.

Everything in this bar should relax, soothe and at the same time give a sense of the future, and the ordinary world will become the "Matrix" for your customers! If you show your customers the benefits of electronic hookahs and decorate your premises beautifully, then your Vape Bar will become a very popular place!

Hope it was helpful. Good luck with your business! And don't forget to participate in our million followers experiment.

mlnrub.ru

How to open a vape bar subject to the law on the prohibition of electronic cigarettes in public places

Partner at Zamoskvorechye Law Office

I hasten to reassure you: bills that involve a ban on the use of electronic cigarettes and vaporizers in public places are under consideration. It is planned that some restrictions will be adopted before the end of the current session, but so far there are no restrictions. It should be noted that the concept of “nicotine-containing liquids” in itself is new for Russian legislation: it first appeared thanks to draft law No. excise is set.

Otherwise, in no document, including the Code of Administrative Offenses, nicotine-containing liquids, as well as evaporators or electronic cigarettes, do not appear, therefore, there is currently no ban on vaping in public places. Liability in accordance with articles 6.24. of the Code of Administrative Offenses and 12 of the Federal Law “On protecting the health of citizens from exposure to secondhand tobacco smoke ...” in connection with the use of electronic cigarettes, as far as I know, there are no real cases of administrative liability for “vaping” in practice today.

Check your partners urgently!

Do you know that tax authorities, when checking, can cling to any suspicious fact about a counterparty? Therefore, it is very important to check those with whom you work. Today, you can get information about your partner's past checks for free, and most importantly, get a list of detected violations!

Learn more >>

Does the law to ban e-cigarettes in public places apply to vape shops and bars

From a legal point of view, vape shops and bars operate on the same legal basis as ordinary stores, currently no license is required to sell nicotine-containing liquids, vaporizers and electronic cigarettes, as there are no special requirements for ensuring fire safety of premises.

However, in my opinion, given the fact that by the end of this year the draft law on the introduction of restrictions on the use of electronic cigarettes is likely to be adopted, there are significant risks of significant obstacles to this kind of business. Today it is extremely difficult to say what the final restrictions will be. It is difficult to say whether this will be a complete ban or, as in the case of hookahs, certain concessions will be made, so I would recommend not rushing to implement the idea at least until the final version of the bill appears, and even better - legislative consolidation of restrictions.

www.kom-dir.ru

Vape bars - what is it? - Vape Expert

One of the most interesting phenomena of modern vape culture is the creation of private clubs for those who like to vape in the company of like-minded people. Such establishments are called vape bars (Vape Bar) or vape pubs. In most cases, there is also a vape shop inside these establishments, that is, a vaping product store.

In the vape bar, you can buy devices, e-liquids and other accessories. You can also try various liquids and devices for a fee, and sometimes in the form of a free tasting. A friendly atmosphere reigns in such establishments and they will gladly accept a beginner who wants to learn more about all the basics of vaping. In the assortment of a good vape bar there are more than 500 liquids for every taste from different manufacturers.

Such bars are not always equipped with a hood, which sometimes creates a bad impression for outsiders. Often, vape bars are combined with hookah or coffee shops, here you can find various drinks and snacks, less often alcohol.

On our website you can find information about vape bars in Moscow, St. Petersburg and other Russian cities. A separate section contains reviews of the most interesting bars from around the world, such as Vape Lab (London), Vape Café (San Francisco) and others.

Vape bars are especially popular in regions where smoking electronic cigarettes in public places is prohibited. Abroad, almost obligatory attributes of vape bars are live music, free Wi-Fi, board games, free drinks.

Anyone who wants to find a vape bar in the US or Europe can use the special Vapebar Locator websites, where you can find many places with reviews and photos. Something tells us that the number of such bases of establishments will only increase from year to year.

The main goal that vape bars fulfill is simple: once visiting a vape bar with its unforgettable atmosphere, the smoker will never return to regular cigarette smoking.

vape-expert.ru

How to open a vape shop?

The most enterprising people today are trying to open their own small business. However, not everyone manages to do this, many face a variety of problems. How to open a vape shop and succeed? This question is of interest to businessmen, as everyone strives to develop their business, becoming a serious competitor in the market.

Recently, the vape trend has gained popularity among young people, so it is quite possible to gain trust. In this business, the main thing is to choose the right strategy and tactics in order to build a quality business.

Case organization

Starting businessmen are often afraid to organize a profitable store in Russia, as it is very difficult, expensive and risky. Of course, you should not think about a 100% guarantee of success, but you still need to believe in your work. After all, the choice of activity plays a huge role, a businessman must understand and be able to demonstrate high results in his field.

In other words, it is worth opening a case only in the direction in which the nuances and details are well known. This will give the opportunity to show their individual characteristics and the best qualities.

As for the organization of a vape shop, it is necessary to calculate many indicators. First, you need to identify all the risks, build an action plan, evaluate your capabilities, identify the negative and positive aspects of the business and resolve financial issues.

It is important to understand that the slightest mistake can cause the collapse of the case. Therefore, it is necessary to pay close attention to the small details and features of the vape shop. Although there are no cardinal differences between this area and other areas, everything works according to the same principle. The company requires investment, time, effort and money!

With the help of an assessment test, it is possible to answer the question, are there any prospects for this direction? Meaning, will there be income from the sale of vapes in a certain region or area? You can also evaluate your own offer on the market: originality, individuality and creativity.

1. A vape shop must not only win the trust of customers, but also demonstrate its attractiveness. Orders must be filled quickly, so first you need to purchase a large batch of electronic devices, liquids, etc.
2. A businessman must understand how large the market for electric cigarettes is. As a rule, in this case, they analyze competitors who sell a similar product.
3. Each client of a vape store is ready to pay a certain amount for electronic cigarettes, so it is worth evaluating the financial capabilities of consumers. Having collected all the information, you can set the best prices for devices.
4. Estimating marketing costs will help you understand how much money is needed to open a specialized pavilion. To find out this question, you need to do the following:

• Find a suitable room and rent for a year. The main thing is that the store is in a crowded place.
• Buy in bulk original products that are popular in society.
• Create a marketing plan and run an advertising campaign. Advertising will show all the advantages of the shop and attract interested parties (customers, partners, customers).

It is in these ways that it is better to stimulate sales of electrical devices, since most often vape shops are small businesses.

By adhering to the development strategy of the company or store, the business will flourish, increasing the customer base.

In any case, before organizing your own business, you must remember that there are no instant results. Almost all successful entrepreneurs started from scratch and went to their goal gradually, step by step, working in spite of life's problems. The modern dynamic market respects strong and purposeful people who are not afraid of difficulties. In order to avoid problems in the future, it is necessary to control novelties, visit forums and be interested in innovations. Thus, you can achieve high results in the vape field.

Similar articles:

smokeexpert.ru

How to open e-liquid for electronic cigarettes?

Every year, the market for electronic cigarettes is growing, displacing tobacco products. And this is not unusual, since at a small cost you can buy a dressing and enjoy your favorite aroma.

trend

In addition, today a real subculture has been formed that develops the vape industry. Vaping is fashionable, youthful, stylish and spectacular, which cannot be said about classic cigarettes. The modern direction is an alternative to smoking, so it attracts a large number of young people who dream of quitting smoking.

In specialized stores, not only e-cigarettes are sold, but also other important components, without which the device will not function. For example, vape shops sell wire for winding coils, replaceable evaporators, bases for self-mixing, flavors, and ready-made liquids of different price categories are also sold to create a fragrant and thick vapor.

Manufacturers of liquids indicate “strength” on the packages so that the vapers can navigate the product. Also, all gas stations for devices differ in taste. Now a huge number of “tobacco” flavors have been created, as well as fruit, menthol, dessert, coffee and others. In this case, the smoker himself chooses one or another flavor, since there are a lot of them on the market. Exotic lovers can purchase flavors with cheese, onion, bacon, mushrooms and other unusual flavors for their "self-mixes".

It is worth remembering that flavors are divided into natural and artificially synthesized. Do not be afraid of synthetics, it is no more harmful than natural aromas, but there is much more choice. Most flavors contain a substance that is unpleasant for the body called "diacetyl". Many popular companies, such as TPA, have a special line of flavors that do not contain this relatively harmful component.

You need to be careful and careful when buying e-liquids, as there are many speculators selling fakes, referred to in the community as "clones", on the market. Premium liquids are often counterfeited, which are very expensive, so an experienced vaper will immediately distinguish the original from a clone, but a beginner may not understand what unscrupulous sellers are counting on. So buy premium e-liquids only from trusted stores from bona fide sellers, and also report cases of fake sales to the community so that as few people as possible fall for such tricks.

Organic fragrances are less common and more polluting evaporators with "soot". Professional vapers claim that there is no significant difference between organic and artificial flavors.

As a rule, the following ingredients are present in the dressing: glycerin, propylene glycol, flavors and sometimes distilled water. These ingredients are not prohibited and almost harmless to the body, and are also used in areas such as cosmetology, cooking and medicine.

to content

Easy opening of the jar of liquid

Beginning vapers have a large number of questions in the process of vaping, as this direction has its own nuances. For example, how to open liquid for electronic cigarettes? After all, liquid is considered almost the main element in an e-cigarette. This refill is introduced into the cartridge, tankomizer (RTA) or drip (RDA) or tank drip (RDTA), where the liquid evaporates. The result is the same steam that makes bathers happy.

In vape shops, you can buy bottles of e-liquid and then refill them into your electric cigarettes. Each bottle contains information about the taste and percentage of nicotine (or the number of milligrams per 100 ml). Sometimes it happens that the bottle does not want to open, usually, this situation occurs with beginners. Do not immediately panic and get upset, as any problem can be solved by studying the issue thoroughly.

All you need to do is turn the bottle cap counterclockwise, not vice versa. If the vaper operates correctly, the bottle will make a click.

And also on many jars there is a so-called "protection from children." Then you need to press on the top of the cover and start turning along the thread. These simple movements will save the steamer from discomfort and problems with opening the liquid. Have a delicious couple!