• Directions
• Registration and paperwork
• Room
• Staff
• Equipment
• A little about advertising
• Expenses and income

Cleaning companies have recently appeared in the CIS countries, so this type of income can be a good start for a woman who has decided to organize her own business. Moreover, its opening and development will not require large investments, so the risk is minimal. So, how to open a cleaning company from scratch, where to start and how to succeed? We offer you a step-by-step guide for successful entrepreneurship.

Directions

The first step to opening your own cleaning company is to accurately choose the direction of work. You must understand that small companies are reluctant to cooperate with cleaning organizations. They are quite satisfied with two or even one cleaner, with whom an employment contract is concluded. The same applies to individuals, since they will only need the services of your company for general cleaning after renovation or before any important celebration. However, such one-time orders will be more expensive and should not be refused. This is especially true for those women who decided to open a business in a small town and do not have much competition. It is possible that thanks to word of mouth, you will receive your first profit. The most profitable option is cooperation with large organizations, especially with shopping and entertainment centers.

Some entrepreneurs open cleaning companies that not only clean the inside of premises, but also wash the facades of buildings. Such work will be more highly paid and special training of employees will be required. Safety training will also be mandatory.

Registration and paperwork

Of course, if you want to open a cleaning company correctly, you cannot do without legally registering your business. What documents are needed for registration and what do you need to study before starting work? To open a cleaning company, you will not need to obtain a license, but the activity must comply with GOST R 51870-2002: “Household services. Cleaning services for buildings and structures."

You will also need to decide on the legal status to open a cleaning company. To cooperate with large organizations, it is better to register and formalize an LLC with a common taxation system. If you still want to open a company that cleans private houses, then feel free to register an individual entrepreneur with UTII taxation. After registering and registering the organization with the tax authorities, it will be necessary to obtain permits for the premises from the SES and state supervision.

Room

In some cases, when you are planning to open a small cleaning company, you can even do without renting premises. The dispatcher will take orders at home and contact the cleaners to convey information about the location and specifics of cleaning. You can store the equipment in your garage. This option is acceptable at the very beginning, when the business just needs to be developed and the first clients are being sought. However, we still advise immediately, even before opening, to look for a suitable building. A small room of 20-30 sq.m., divided into the director’s office, a staff room, a room for inventory, equipment, household appliances, work clothes, etc., will be enough for you. In the future, when you can promote your company well, you should think about renting a large building for an office.

Staff

As for personnel, in order to open a good cleaning company, you will need to try and select qualified employees. You must take into account that you are not hiring a simple cleaner, but a cleaner, i.e. a person who has undergone special training, knows how to use cleaning machines, understands chemicals for removing contaminants and is able to perform large volumes of work.

The number of cleaners depends on orders, so for the first time 2-3 good employees will be enough for you. Be prepared for the fact that the work of a cleaner is not in demand, so there may be a high staff turnover. Most likely, soon after opening a company, you will have to hire a recruiting manager if you do not want to search for new employees yourself.

To open a successful cleaning business, you need to pay attention to all the details. Take care of creating your own logo and original name that will be on the workwear for cleaners. This will make a good impression on clients.

For other employees, everything is individual and depends on your desire, professional skills and how large a company you want to open. You can easily refuse any of the positions offered below and take over all its functions (or do without it altogether). To open a quality cleaning company, the following employees are usually hired:

• advertising manager;
• purchasing manager;
• manager for attracting and working with clients;
• quality control manager;
• accountant;
• driver;
• administrator.

• Step-by-step plan for opening a cleaning company
• Which OKVED code to indicate when registering an activity?
• What documents are needed to start a business?
• Do I need a business permit?
• Technology for opening a cleaning company
  • • • Similar business ideas:

Business plan for opening a cleaning company in a city with a population of 1,200,000 people.

Prospects for the cleaning market

Cleaning is one of the most promising areas of business in Russia. Thus, in developed countries of Europe and the USA, almost 80% of commercial real estate is serviced by cleaning companies. Whereas in Russia, only 20% of commercial real estate use the services of “professional cleaners”. As you understand, the market has room to grow. Its volume, meanwhile, is $250 million and continues to grow. By organizing a cleaning business in a large city, you can count on a fairly quick return on investment.

How much money do you need to start a business?

According to business plan calculations, opening a cleaning company will require an investment of about 1.3 million rubles. Initial costs include:

• Purchase of equipment - 486,000 rubles, including:
• Industrial vacuum cleaner - RUB 15,000.
• Extractor carpet washing machine - RUB 47,000.
• Scrubber dryer - RUB 150,000.
• Steam generator - 144,000 rub.
• Sweeping machine - RUB 35,000.
• Dryer - 45,000 rub.
• Cleaning equipment (mops, flounders, buckets, scoops, etc.) - RUB 15,000.
• Inventory for glass - 20,000 rubles.
• Chemicals - 15,000 rubles.
• Office furnishings (tables, chairs, minor repairs) - RUB 150,000.
• Purchase of a van type vehicle, b. u. - 400,000 rub.
• Advertising budget - 50,000 rubles.
• Reserve fund - 200,000 rubles.
• Business registration and other expenses - RUB 50,000.

Total - 1,336,000 rubles.

Description of products and services offered

Our company plans to provide a whole range of services for initial, daily and general cleaning. Initial cleaning after construction of renovations includes: cleaning inside buildings and structures, removing dust from floors, ceilings, baseboards, walls, washing windows and plumbing fixtures, cleaning radiators. Daily cleaning involves wiping dust, cleaning mirrors, cleaning door blocks and stairwells, taking out garbage, cleaning floors, etc. The company will also provide services for cleaning the surrounding area and cleaning the outside of buildings: washing windows, roofs, facades, removing efflorescence from bricks, cleaning aluminum frames, etc. The preliminary price list for the company’s services will look like this:

• Initial cleaning (after renovation or construction) - 50 rubles/sq.m. m.
• Daily comprehensive cleaning - 5 rubles. per day per sq. m.
• General cleaning of an office or retail space - 40 rubles/sq.m. m.
• Flooring care - 40 rubles/sq.m. m.
• Washing a plastic window - 300 rub./unit.
• Washing chandeliers and lamps - 100 rub./piece.

According to the business plan, in the first months the volume of daily comprehensive cleaning will be 2000 square meters. m. Such an area can be provided by 2 - 3 large clients (for example, a shopping center or an enterprise). Also, some work can be obtained from private homeowners (mansions, country cottages). We can also rely on income from initial cleaning after renovation or construction and cleaning the outside of buildings. The planned volume of work is about 2500 sq. m. per month. Thus, the potential monthly revenue will be:

• Daily cleaning - RUB 300,000.
• Initial cleaning - RUB 125,000.
• Washing windows and facades, cleaning the outside of buildings and cleaning the surrounding area - RUB 50,000.

Total - 475,000 rubles.

Download a business plan for a cleaning company

Which room to choose for an office

To accommodate the company's office (as well as all equipment), it is planned to rent a room of 50 square meters. m., located on the ground floor of an apartment building. High traffic and the first line of houses are not of great importance, the main thing is the big savings on rent. Monthly rental payments will be 25,000 rubles. (500 rubles per sq. m.).

Particular attention will be paid to the purchase of professional cleaning equipment. To clean both small and large objects we will need: vacuum cleaners for dry and wet cleaning, a carpet washer, a carpet dryer, a floor polisher, a sweeper, a steam generator, a scrubber dryer, a foam generator, glass equipment, dispensers and materials, as well as chemicals. facilities. As for the manufacturer, preference will be given to equipment from Cleanfix. The total cost of purchasing equipment will be 486,000 rubles.

You will also need to purchase a spacious van-type vehicle to transport equipment to the client’s premises. This could be a Gazelle car in used. u. option. It is planned to spend about 400,000 rubles for these purposes. To ensure the normal functioning of the company, it will be necessary to create a staff of responsible employees. These will include: an administrator (reception and control of orders), a driver, equipment operators (3 people) and a manager. Accountant services will be outsourced. The wage fund will be 120,000 rubles. per month.

Which tax system to choose for a cleaning company

It is planned to register a limited liability company as an organizational and legal form. Taxation system - simplified tax system, 15% of the organization's profit.

Marketing and promotion of services

It is very important to carry out a competent advertising campaign in the first months after opening. Moreover, even before purchasing equipment and other major investments, you will need to find preliminary customers. Otherwise, the purchased equipment may be idle, and the company will incur losses (especially if the funds are borrowed). Therefore, in order to prepare a client base at the initial stage it is planned:

• Conduct a tour and a preliminary conversation regarding cooperation with large companies and shopping centers in the city.
• Distribute leaflets in the private sector, in areas of elite houses and cottages.
• Place advertisements on the Internet, create a business card website and launch contextual advertising.
• Install several bright advertising banners (on special billboards) in places with high vehicle traffic.

Financial plan for a cleaning company

The final stage of business planning is the calculation of the main indicators of economic efficiency of a cleaning company. Fixed monthly expenses:

• Office rent - 25,000 rub.
• Salary - 120,000 rubles.
• Contributions to extra-budgetary funds - 36,000 rubles.
• Fuel and lubricants, consumables - 20,000 rubles.
• Depreciation of equipment - 10,000 rubles.
• Advertising - 30,000 rub.
• Other expenses (utilities, telephone, internet, security) - RUB 20,000.

Total - 261,000 rubles.

How much can you earn from this business?

The company's monthly net profit will be 181,900 rubles. Business profitability is 69%. With such indicators, taking into account the period for promoting the company, the return on the initial investment will occur in 11 - 12 months.

We recommend download business plan for cleaning company only for (banner_bi-plan), from our partners, with a quality guarantee. This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Cleaning is a professional service for cleaning various premises and maintaining cleanliness.

Even in Europe and the USA, with their established market for cleaning services (about 80% of all commercial real estate is serviced by cleaning companies), this area is characterized by a rapid pace of development. The top 500 franchises according to the American business publication Entrepreneur include 17 cleaning companies - all of them are showing rapid growth.

In Russia, only a fifth of all commercial real estate is serviced by professional cleaners. But while the non-residential cleaning market in Russia has major players working with large shopping centers, business centers, and government agencies, the residential cleaning market is not consolidated. It is represented by small local companies operating within one city, as well as individual cleaners who constantly work for several clients. Therefore, the barrier to entry into this market is not so high.

The goal of this project is to create a cleaning company specializing in cleaning residential premises (apartments, houses, cottages) in a city with a population of one million.

The main factors for the success of this business:

• Low competition. Even in big cities, there are no major players in this market; it is occupied by small businesses or “private traders” with whom they can successfully compete. In cities with a population of less than 500 thousand people, it is quite possible that the market will be free.
• Demand. In any city there is a solvent audience that does not want or does not have the opportunity to clean their houses on their own. Even those who clean their homes themselves order additional services, such as dry cleaning of mattresses and carpets.
• High MRR(monthly recurring revenue). A person needs cleaning constantly, once every 1-2 weeks. If you provide quality services, the client will order it again and again, which, coupled with a high average check, will lead to an increase in MRR. And a high MRR is not only a stable monthly income, but also the ability to predict and track the profitability of an enterprise in advance.

Initial investment amount is 325,000 rubles*

Break even achieved after 4 months of operation

Payback period is 9 months

Average monthly profit first year implementation of the project is 96,800 rubles.

* excluding monthly costs (office wages and cleaners, chemicals and consumables). They can be found in the “Financial Plan” section.

2. Description of the business, product or service

List of services provided:

• Regular cleaning means dry and wet cleaning of the entire room. It is necessary once every 1-2 weeks and includes dust removal and wet cleaning of all surfaces in the apartment or house.
• General cleaning is a comprehensive cleaning of the apartment, including washing windows and balconies and kitchen appliances from the inside. General cleaning of the premises is required once a month.
• Post-construction cleaning is a one-time service required after renovation of an apartment or house. It is aimed at getting rid of traces of building mixtures, glue, and limescale from all surfaces in the apartment.
• Dry cleaning of upholstered furniture. Professional cleaning service for furniture (mattresses, chairs, sofas, armchairs) using a special vacuum cleaner. Produced 1-2 times a year.
• Ironing is done at the customer’s home using the company’s equipment and ironing board. Payment is hourly.
• Delivery of keys to the customer. If the customer is not at home when the cleaners arrive and finish cleaning, he can order the delivery of keys from him and to him for an additional fee.
• Separate services included in general cleaning. For example, window cleaning. Can be ordered separately or combined with regular cleaning.

Opening hours: from 7:00 to 22:00. All services are provided at the client's premises.

3. Description of the sales market

In 2014-15, the commercial real estate cleaning market, which previously occupied more than 90% of the cleaning market, entered a stage of stagnation associated with price dumping against the background of cost optimization of large companies and business centers. In turn, the residential cleaning market began to grow, due to the fact that the services of housekeepers became less accessible to the middle class. At the moment, this growth continues.

In cities with a population of over a million, there are about 10% of the solvent population who are ready to order cleaning of their house or apartment. On average, there are 2.5 inhabitants per dwelling in Russia. Let’s estimate the potential and actual market volume per month for different cities, provided that the client orders cleaning twice a month for 2,000 rubles:

* calculation was made taking into account the smaller share of the solvent population in cities with a population of less than 1 million people.

4. Sales and marketing

Promoting a cleaning business is not an easy task. You will have to simultaneously work with several segments of potential clients and answer their key questions.

Let's highlight these segments:

• Those who do not know about household cleaning at all. Their question is: “What, can I order cleaning of my house?” They just need to tell you about the company in detail. There are many such people. For example, 70% of our regular customers ordered cleaning from us for the first time.
• Those who are used to cleaning on their own. “Why should I order if I can do it myself?” If this is a principled position, there is nothing you can do, but the rest of the categories need to convey the benefits of professional cleaning, talk about employee training and work standards.
• Those who want to order, but are afraid/doubt. Their question is “What if it’s unsafe/expensive/inconvenient?” Your job is to refute these assumptions. And not only in word, but also in deed. Today, in the age of the Internet, any published story that your cleaner stole something, or that the reported receipt was lower than the actual one, will kill the reputation of your business.
• Those who order from “private owners” or other companies. Learn how these categories work. Order cleaning for yourself and think about what you can do better. This will distinguish you favorably, and this will form the basis for the positioning of your company.

In any case, constant active marketing will reduce the profit of your enterprise to zero. High-quality service delivery and a high percentage of customer returns - this is what needs to be achieved first.

Apartment cleaning prices (RUB):

House cleaning prices (RUB):

Prices for additional services:

	Price (unit)
	500 rub. for a place
	500 rub. per piece
	1000 rub. for a place
	100 rub. per piece
Washing a standard window	250 rub. per piece
Stained glass window cleaning	500 rub. per piece
Washing a standard balcony	1500 rub. for the balcony
Cleaning a stained glass balcony	2500 rub. for the balcony
	500 rub. in an hour
Cleaning the oven from the inside	600 rub. per piece
Cleaning the refrigerator from the inside	600 rub. per piece
Washing the microwave from the inside	600 rub. per piece

The average bill is 3,000 rubles.

5. Production plan

Stage 1. Registration

First of all, you need to register your business.

Register an individual entrepreneur. Select UTII as the taxation system.

In the OKVED-2 classification, select item 81.21.1 “Cleaning activities for apartments and private houses.” It is included in the “household services” class and falls under UTII.

You will also need to produce and register a seal and open a bank account. In total, you will spend about 4,000 rubles on registration.

Stage 2. Premises

Your activities will be related to the storage of chemicals, equipment, and the constant arrival and departure of employees. Therefore, an apartment as a premises would be a bad option. Rent a small, inexpensive, vacant space. It should have a bathroom, two rooms, and good ventilation. Since the arrival of clients is not expected, the premises do not require repairs. A plus will be the availability of free parking near the office and accessibility to public transport. In a city with a population of one million, such an office can be rented for 25 thousand rubles per month.

Stage 3. Purchase of equipment, uniforms and chemicals

To get started you will need:

1. 20 cleaning kits (mop, mop, bucket, bag) - 40,000 rubles.
2. 20 sets of uniform - 30,000 rubles.
3. Professional vacuum cleaner that can be used for post-construction cleaning - 23,000 rubles
4. Vacuum cleaner for dry cleaning of upholstered furniture - 47,000 rubles.

Monthly costs:

• Consumables (sponges, rags, gloves, caps, etc.). All this will cost about 500 rubles per cleaner
• Chemicals - about 1200 rubles per month per cleaner

Total: 140,000 rubles initial costs + monthly.

Stage 4. Hiring employees

First of all, you need to hire an office manager. This position does not require a person with any special competencies; he will simply supervise the cleaners, accept and send them to orders. Since the company's operating time is clearly more than 8 hours, most likely you will have to hire two employees in 2/2 mode. The employee's salary is 25 thousand rubles.

Your main problem will be hiring cleaners. Cleaning residential premises requires high demands on employees - in terms of discipline, appearance, readiness to work and improve their skills. But there is a prevailing idea that cleaning is the domain of low-skilled personnel or people looking for part-time work. In our experience, only 1 person out of 75 who responded is suitable.

But hiring people is not enough - they also need to be trained. You can independently study GOSTs, materials on the Internet, practice with equipment in order to subsequently train employees. You can hire a technologist on a piece-rate basis who will deal purely with training. In this case, each training for cleaners will cost you at least 2,000 rubles. One way or another, even recruiting a staff of 5 cleaners will take you about 2-3 months.

6. Organizational structure

The company structure is simple:

• Manager - 1
• Office managers - 2
• Cleaners - 20

Naturally, you won’t hire 20 cleaners right away; initially, 5 people will be enough. But with 20 employees you will get the ideal combination - high turnover while maintaining a simple team structure. Increasing your staff will lead to the need to create an additional hierarchy, and this will be unnecessary complications for you.

Cleaners' salary is 60% of the order. Schedule: 2/2. It is mandatory to have a medical book with tests for workers in consumer services (for example, a beauty salon).

7. Financial plan

The financial plan is calculated based on the average cleaning bill of 3,000 rubles and the norm of 18 cleanings per cleaner per month.

Costs/month of work
Registration
Purchase of vacuum cleaners
Consumables
Cleaner kit
Chemicals
Salary for cleaners
Office payroll
Furniture, office equipment
Office rental
Marketing
other expenses
Total expenses
Income
Increased Cash Flow

Costs/month of work
Registration
Purchase of vacuum cleaners
Consumables
Cleaner kit
Chemicals
Salary for cleaners

Business in Russia. Guides to starting a business in the regions.
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* The calculations use average data for Russia

1. PROJECT SUMMARY

Objective of the project– opening of a cleaning company in Rostov-on-Don. The main source of income for the establishment is payment for professional cleaning services. The cleaning company offers a wide range of professional cleaning services in commercial and private premises.

The target audience– corporate segment, represented by shopping and entertainment centers, offices, restaurants, cinemas; private segment.

TO benefits The cleaning company should include:

Demand for this type of service;

Relatively low level of competition, low barrier to entry into the market;

The predominance of the corporate segment makes it possible to conclude long-term service agreements, which guarantees a stable income.

Investment costs in the amount of 1,578,400 were allocated for the purchase of specialized equipment, the purchase of a car, the arrangement of a sales office and the formation of a working capital fund. Project payback period- 11 months. Profitability business in the first year of operation will be 12%.

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

The market for cleaning services in Russia appeared relatively recently - about 25 years ago, thanks to the arrival of large foreign companies. The introduction of cleaning services began in Moscow and St. Petersburg - these local markets still remain the leaders of the domestic cleaning services market and occupy almost 60% of the total volume.

The activities of cleaning companies represent a set of measures aimed at cleaning and maintaining cleanliness in commercial and private premises. Recently, this type of service has been gaining popularity, which is due to the demand for professional care of premises, problems in organizing your own cleaning services, active construction, and the fashion for outsourcing.

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The annual growth rate of the Russian cleaning services market is 30%. The Moscow market shows a growth of 68% and a market volume of more than 15 billion rubles per year. The turnover of the Russian cleaning services market at the beginning of 2016 was 222.13 billion rubles. Today, there are about 1,500 companies operating in the regions of Russia, and about 700 companies in Moscow and St. Petersburg.

According to statistical studies, in 2016, cleaning services entered the top 5 most popular services in the domestic market.

The growing demand for professional cleaning leads to a constant expansion of the cleaning company's client base. Commercial real estate services account for 80% of the total market. Today, the main users of cleaning company services are shopping and entertainment centers. But in the segment of individuals, these services are just beginning to gain popularity.

Rice. 1 – Structure of the client base of cleaning companies

The dynamics of commercial space commissioning reflects the possibility of expanding the circle of potential clients. The peak of commercial space put into operation was recorded in 2014, and in the last two years there has been a decline in the figure. However, during the crisis, many companies optimize their costs, among which were the costs of service personnel. Thus, demand in the cleaning services market was supported by those companies that refused to hire traditional cleaners in favor of outsourcing. This step, according to experts, could bring savings of 20% for the company. Therefore, even with the advent of the crisis on the commercial real estate market, the cleaning business continues to develop dynamically. Recently, the demand for cleaning services has been provided by government organizations that select cleaning companies through competitions, auctions, and so on.

Rice. 2 – Dynamics of the area of ​​commissioned commercial buildings in Russia

Competition in this market is growing very slowly, and the threshold for entering the market is quite low. As statistics show, in recent years the number of cleaning companies has remained unchanged: new companies enter the market every year, but the same number leave it. The main trend in the cleaning services market is the consolidation of companies and the expansion of the range of services, due to which the market is growing. At the same time, small businesses also survive because they are able to respond flexibly and quickly to changes in market conditions. The profitability of this business is in the range of 12-15%.

This business plan was developed for opening a cleaning company in Rostov-on-Don, so the local market for cleaning services should be analyzed. According to the results of the search query, there are 58 cleaning organizations in the city, of which the highest ratings were assigned to: “CleanOffice”, “Master Shine” and “Make a Wish”. The listed companies are serious competitors. It is recommended to study their pricing policy and list of services in order to form your own competitive advantages.

Thus, cleaning business has the followingpros:

1. The cleaning services market is in a stage of active growth. Cleaning services have long been familiar to potential consumers and have experience of successful application in various regions of Russia;

2. The basis of the cleaning company’s client base is made up of legal entities, therefore, with a high level of corporate service, you can count on long-term cooperation, which will provide the company with a stable income;

3. Relatively low level of competition, low barrier to entry into the cleaning services market.

3. DESCRIPTION OF GOODS AND SERVICES

Potential clients of a cleaning company are both individuals and legal entities. The target audience in the segment of services for individuals is families with an income level above 30 thousand rubles for home cleaning; in the segment of services for legal entities - commercial facilities for various purposes to maintain cleanliness and care of the premises.

The range of cleaning services should be formed based on the target audience and demand for certain types of services. According to statistics, the largest share by type of service is occupied by comprehensive daily cleaning, followed by cleaning of the surrounding area, garbage removal, and cleaning after repairs.

Ready ideas for your business

Daily cleaning includes dusting, cleaning mirrors, and mopping floors. Cleaning the surrounding area involves washing windows, facades, removing garbage, removing snow/leaves/grass (depending on the season), and maintaining the cleanliness of architectural elements. We also offer general cleaning, which means removing dirt from walls, washing baseboards, removing local dirt from various surfaces, cleaning tile joints, washing windows, and so on. Particular attention should be paid to this type of service, such as cleaning after renovation - recently this type of service has been in demand. Cleaning after renovation includes: removing construction waste, washing windows from plaque, thoroughly removing dust from various surfaces and heavy dirt, washing floors, cleaning furniture, washing chandeliers, etc.

Some cleaning companies offer special programs and types of services. Such services may include cleaning before the birth of a child, washing advertising structures, cleaning after holidays, outstaffing (personnel rental) and others. The presence of such specific types of services sets the company apart in the market. Many cleaning services are expanding their range of services, offering clients dry cleaning of furniture and carpets, disinfection of premises, or the provision of a house assistant.

Ready ideas for your business

The range of cleaning services is quite wide, but limited by funds, since many services require expensive equipment. At the initial stage of creating a cleaning company, it is recommended to select the main services, namely:

Daily cleaning of premises – from 5 rubles/m2

General cleaning of premises – from 50 rub./m2

Cleaning furniture and carpets – from 40 rub./m2

Window washing – from 20 rub./m2

Household assistant - from 45 rubles/m2.

In general, the range of services is individual for each client. The contract is drawn up indicating a list of necessary services, the price of which may vary depending on the scope of work.

4. SALES AND MARKETING

Marketing promotion of a cleaning company may include a number of activities aimed at different target audiences:

1. Direct marketing will be effective in the corporate segment. For advertising you will need to prepare handouts. You can also cold call a circle of potential clients.

4. Creation of a website for a cleaning company, allowing a potential client to independently study the list of services and price list.

When planning an advertising campaign, you should consider what selection criteria are used by potential clients. The most significant are: the cost and range of services provided by the cleaning company, reputation in the market, personnel qualifications, and flexibility of work schedule. You should pay attention to these parameters in presentations and other promotional materials.

Ready ideas for your business

Promotion tools can be different - it all depends on the target audience and the budget allocated for advertising. Most cleaning business owners admit that the most effective way of promotion is word of mouth. To make it work, ask your first customers to leave a review about the company - in return, offer some kind of bonus, for example, a discount on your next visit. Loyalty programs should be developed that offer promotions and discounts for ongoing cooperation. Concluding contracts for regular maintenance will provide the company with constant employment of personnel. Declare the eco-friendliness of your cleaning products – there has been a recent trend towards “green cleaning”.

Another tool used in marketing is analysis of competitors' pricing policies. Table 2 presents a comparative description of three large cleaning services in Rostov-on-Don. Based on the collected data, you can form your own prices for each type of service and develop a marketing strategy. For example, in the Rostov market, the “house helper” service is represented in a small share - to include such a service in the list, no additional costs will be required for the purchase of special equipment. And in case of low demand for this type of service, the employee will be able to perform another type of service.

Taking into account the average market cost of cleaning company services and competitors’ prices, a price list was created:

Daily cleaning of premises – from 10 rub./m2

General cleaning of premises – from 70 rub./m2

Cleaning the premises after construction and renovation - from 70 rubles/m2

Cleaning furniture and carpets – from 80 rub./m2

Window cleaning – from 115 RUR/piece

House help – from 50 rub./m2.

Table 1 – Cost of cleaning services in Rostov-on-Don

To promote the cleaning service in Rostov-on-Don, it is planned to conduct an advertising campaign aimed at informing city residents about the opening of a cleaning service. Advertising will be carried out on radio for 2 weeks. The cost of 1 minute of advertising on radio in prime time costs an average of 3,500 rubles. The minimum number of repetitions per day is 6. The duration of one advertising message is 30 seconds. Based on these parameters, a radio advertising campaign will cost an average of 88,000 rubles.

It is planned to attract corporate clients by showing a presentation of the cleaning company’s services during a personal meeting. In this presentation, it is necessary to reflect the main advantages of outsourcing cleaning, as well as the main advantages of your company that distinguish you from your competitors.

It is also planned to create a website and naming to develop a logo and name for the cleaning company. These costs will be about 20,000 rubles.

An additional promotion tool will be distributing leaflets and posting advertisements around the city. The development of the layout will cost 1000 rubles. Printing 1000 pieces of single-sided A6 leaflets – 3200 rub. In total, this promotion tool will cost 4,200 rubles.

5. PRODUCTION PLAN

To locate the sales office of a cleaning company, as well as store all equipment, it is necessary to rent a room with an area of ​​40 m2. The cost of renting such premises in Rostov-on-Don is about 25,000 rubles.

Sales volume is calculated as the market average for a city with a population of more than 500 thousand people. Based on the standards, an employee cleans 600-800 m2 per day. With 4 employees working in shifts, the maximum workload per month is 11,250 m2 per employee or 45,000 m2 for the entire cleaning staff. The average price of the service is 50 rubles/m2. With a workload of 50%, the company’s monthly revenue will be 22,500*50=1,125,000 rubles. It is planned to reach such indicators in the fourth month of operation of the cleaning company.

6. ORGANIZATIONAL PLAN

To implement the project, it is expected to register an LLC. The form of taxation is the simplified tax system with the object of taxation “revenue” at a rate of 6%. Types of activities according to OKVED-2:

81.1 Activities for complex maintenance of premises

81.2 Cleaning and tidying activities

43.39 – post-construction cleaning

96.01 – washing and dry cleaning of carpets and textiles.

A license to provide this type of service is not required.

Registration of all necessary documents takes up to 1 month and costs about 6,000 rubles.

To achieve the planned sales volume of a cleaning company, a staff of 6 employees is required. Cleaning service operating hours are from 8:00 to 22:00. Cleaners work in shifts. The wage fund is 141,000 rubles per month, including social benefits of 183,300 rubles.

Table 2 - Cleaning company staff and payroll

Qualified personnel are the main key to the success of a cleaning service. That is why it is necessary to pay special attention to personnel selection. The most suitable candidates are responsible, conscientious women and men aged 25-40 years. Cleaning specialists must be interchangeable. Each cleaner is provided with special clothing - the average cost of one set is 2,000 rubles.

If an entrepreneur plans to expand the business of a cleaning company, then he should take into account the costs of staff training. Currently, various cleaning courses and schools have been created in Russia, which provide training programs and advanced training for cleaning service personnel. Training 1 person will cost an average of 3,000 rubles.

It is also necessary to purchase a truck that will transport cleaners and all the necessary equipment to provide services. The cost of a used gazelle will be approximately 300,000 rubles.

7. FINANCIAL PLAN

The financial plan includes fixed and variable costs. To launch a cleaning company project, it is necessary to calculate the amount of initial investment. To do this, you need to determine the costs of equipment and machinery.

Table 3 - Initial investment

The initial investment for opening a cleaning company is 1,578,400 rubles.

Table 4 – Equipment purchase costs

Name	Amount	Cost of 1 piece, rub.	Total amount, rub.
Equipment
Industrial vacuum cleaner
Scrubber dryer
Professional hair dryer for drying carpets
Cleaning trolley
Bucket on wheels
Other cleaning equipment
Detergents (household chemicals)
Set for washing windows and office equipment
Steam cleaner
Sweeper
Clothes for cleaning ladies
Car GAZ GAZelle
Total			945200

The purchase of equipment for a cleaning company will amount to 945,200 rubles, and the cost of setting up an office on average will be 65,000 rubles.

Table 5 – Monthly expenses

Thus, the monthly expenses of the cleaning company were determined in the amount of 346,348 rubles. The cost of services consists of monthly expenses and the cost of the equipment used. The average cost of cleaning 1 m2 is 31.5 rubles. For a volume of 22,500 m 2 per month, the cost of work will be 708,750 rubles.

8. EVALUATION OF EFFECTIVENESS

The payback period for a cleaning company project with an initial investment of 1,578,400 rubles is 11 months. The net monthly profit of the project upon reaching planned sales volumes will be about 100 thousand rubles. It is expected that reaching planned targets will occur in the fourth month of operation of the cleaning company. Return on sales in the first year of operation is 12%.

9. POSSIBLE RISKS

To assess the risk component of the project, it is necessary to analyze external and internal factors. External factors include threats related to the economic situation in the country and sales markets. Internal – the effectiveness of organization management.

Let's list the main risk factors when creating a cleaning company and ways to respond to threats. External risks include:

An increase in the cost of services, which entails a decrease in marginal income. It is possible to mitigate the risk by creating a reserve margin on the cost price, which will compensate for rising costs without increasing the cost of services;

The opening of direct competitors in the city entails the threat of loss of customers, dumping, and increased costs for marketing and advertising. It is possible to reduce the impact of this risk by forming your customer base, creating loyalty programs, and concluding long-term exclusive service agreements.

Internal risk factors include:

A low level of competence of cleaning company personnel can lead to a drop in sales, deterioration of business reputation and fierce competition. An effective training system and staff motivation will help reduce the risk;

The seasonality of a cleaning company's business entails a decrease in sales and an increase in non-covered staff costs. It is possible to mitigate the risk with the help of promotional offers, organizing low-load times for staff training;

Equipment breakdown entails the suspension of activities and loss of part of the cleaning company’s profit. This threat can be avoided by conducting scheduled equipment inspections and collaborating with reliable equipment manufacturers.

Evgeniya Yurkina

Starting investment – ​​1,037,000 rubles. Net profit in the first year of operation is 600,000 rubles, return on sales is 16%. Payback period – 18 months.

To open your own dry cleaning you will need 2 million 285 thousand rubles. Such a business will not pay for itself in a couple of months (according to our calculations - almost 3 years), so it is recommended to have some...

Opening a cleaning company means cleaning premises; these companies appeared in the country not so long ago and cause skepticism among businessmen and consumers in terms of assessing their prospects.

According to statistics, the cleaning business is a good option for making money if you calculate everything well and start.

How to open a business well

Opening a company is divided into stages:

• registration with the tax service, the pension fund, other social insurance funds, statistics agencies and Rospotrebnadzor;
• selection of clients (firms, wealthy clients, other customers);
• development of a list of services;
• develop a price list;
• selection of employees;
• purchase of tools, detergents.

Cleaning is a narrow concept that reflects part of the services: employees of a cleaning company clean carpets, furniture, pillows, wash blankets and that’s not all.

It is advisable to immediately find a regular client, whose payment will be the company’s first constant source of income.

The services should be offered to a business center in need of cleaners. These establishments hire cleaners for a low fee, there are not enough of them there, and the problem is already solved in the usual way with the help of cleaning companies.

Opening a cleaning company in a small town

How to open a cleaning business in a small town? Doing business in a small town has its own specifics; it has its own advantages and difficulties. Businessmen do not flock to such places because of the small number of clients, their low solvency, because there are serious risks.

It is worth trying to cover several categories of clients with services: both individuals and companies. Entrepreneurs have recently paid attention to their image, and prefer to entrust cleaning to professionals who work at a high level.

The company's services are used by people who need helpers and do not have time to do the cleaning themselves. These are rental property owners or people who want to help their parents.

In a large city, it is better to occupy a narrow niche. For example, start cleaning up construction waste and restoring floor coverings, getting developers interested. All new buildings, without exception, remain littered, with an abundance of defects that the developer company does not eliminate.

In a small town it is not so difficult to find clients and build a reputation. The specifics of the business force us to serve different categories of clients, but there is a chance to receive a regular income.

We rely on the business plan

A business plan from scratch for a cleaning company is a document that describes the goals of creating the company, calculations, market analysis and other information. If you do it exclusively for yourself, without demonstrating it to outsiders, you should limit yourself to the practical part:

• who is the participant or participants in the project;
• plans for organizing the enterprise (who has what responsibilities);
• market analysis, comparison of competitors, description of their advantages, what to do to become more attractive in comparison with others;
• circle of potential consumers, price list;
• financial part – expenses, income, their structure;
• analysis of risks, ways to reduce or avoid them.

Each of the listed points can be divided into several additional ones or combined. A business plan is a living document; changes and additions need to be made to it regularly. They will help you plan your future development path and take into account past mistakes. This will allow you not to overload your head with additional information. For those who do not know how to open a company from scratch, a business plan will be an excellent auxiliary tool. Drawing up a business plan will be successful if you remember that it is created primarily for your own needs.

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How much does it cost to register a cleaning company?

The statement that you can start a business with only a rag and a bucket is not entirely true. This approach forces clients to immediately refuse the company’s services or limit themselves to a short period of cooperation, looking for those who work at a more professional level.

It is better to immediately buy suitable equipment, detergents, and hire specialists. The minimum amount that directors of successful companies talk about is 300 thousand.

Almost the entire amount will be spent on purchasing equipment and cleaning products. Expenses for salaries and office rent require less money, but they are constant and cannot be delayed.

Payment plans include taxes, payments to compulsory social and compulsory health insurance funds. In the case of an individual entrepreneur, tax payments are minimal, they can even be eliminated if you work alone on the general taxation system. You are allowed to choose a patent - 4 or 5 thousand, rubles. for 12 months. Insurance premiums are around 30 thousand for 12 months.


Payments are allowed to be made throughout the year, the main thing is that obligations are fulfilled before December 31.

If an individual entrepreneur hires employees, tax and insurance payments are calculated according to a different scheme.

It is advised, in order to avoid conflicts with clients, to insure the liability of employees in case of property damage, theft and other situations when the obligation to compensate for damage arises. Insurance will protect you from unexpected problems and costs, and will make your clients more favorable.

An individual entrepreneur or a company is required to keep records, so it is better to outsource accounting, tax reporting, and legal support to other companies. This approach is more profitable compared to hiring employees; the cost of these services is reduced by 2 times.

What documents are required for a company from scratch?

• certificate of registration with the Federal Tax Service;
• notification of registration with the pension fund;
• charter, if a legal entity is registered;
• a work book for each employee or an employment contract signed with each of them;
• office lease agreement.

No licenses or permits are currently required to run a cleaning business.

Requirements for personnel and premises

An office is needed for negotiations, communication with employees, storage of tools, chemicals, etc. Having a full-fledged office, albeit a modest one, gives some solidity to the company. At first, a small room will do, but later you will be able to move to another office, where there is enough space for both administrative staff and tools. If there is a lot of equipment, large machines, a separate room is hired, and everything is stored there.

A company that claims to be reputable provides employees with visits to store work clothes, rest and take breaks. If a company only demands from staff and does not take care of them, the company will face a shortage of personnel. Treating employees attentively will attract potential employees if they are needed, and provide them with an incentive to work harder and hold on to their jobs.

How to open a cleaning company from scratch

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