Texts about legal services: examples of how to write advertising that sells. Subtleties of promoting legal services Competent advertising of legal services

Company information

The PromoPult system is a software package that allows you to automate all stages of website promotion and running contextual campaigns.

Thanks to the use of optimal schemes and constant monitoring, the PromoPult System allows you to achieve maximum results with minimal budgets. By automating all technical operations, the System completely relieves the optimizer of routine work and saves his time. Technologically, the System is a complex of modules, each of which provides automation of a certain stage of work: from selecting requests to generating reports.

Today there are many companies providing legal services on the Internet. In view of fierce competition, effective, efficient promotion methods are needed that will allow the company’s website to receive high-quality traffic from search, be it SEO or contextual advertising. As practice shows, high competition in the legal field makes contextual advertising quite expensive, and SEO is traditionally difficult and the result will not be quick. What should a business owner do in this case? You can contact a professional agency if you have a sufficient budget and you are confident in the quality of the services provided to you, or try to promote your business yourself using modern advertising automation technologies. In this case, it is necessary to take into account certain factors that contribute to the effectiveness of search engine promotion.

What to pay attention to

Law firms presenting their websites on the Internet should be aware of some of the features of SEO promotion, as well as those nuances that are important for high efficiency or, as they say, “return” from the site. There are no trifles in online promotion.

So, when developing and promoting a website, we take into account the following points.

Promotion has a positive effect on the presence of such a section as, for example, “Free legal assistance”, which potential clients can access by queries such as “free legal advice”, “online legal assistance”, etc. The point is that many people want to consult with a specialist for free, get some direction in which they should proceed further, and after that, they may want to use the paid services of lawyers. In addition, it is welcome to have an online consultant on the site that people can contact and receive prompt feedback. In addition to being convenient for users, the online consultant module is also positively evaluated by search engines.

Create a special section on the website dedicated to questions and answers to them. Again, referring to Yandex.Wordstat statistics, we conclude that the number of people making requests like “how to draw up a gift deed” or “appeal template” is quite large. This fact suggests that the site simply needs a section where specialists will answer the most frequently asked legal questions, as well as templates for contracts and application forms. Such sections may not bring profit to the company at the first stage, but can give a so-called “delayed effect” - people will remember that it was on this site that they saw competent information, and if the need arises for a paid consultation or provision of a service, it is highly likely will choose this particular organization.

An undoubted advantage is the availability of a large number of services. Practice shows that promoting highly targeted sites takes an order of magnitude longer and is more expensive for the client. The fact is that search engines “catch” the relationship between various user requests, and if a site contains a large number of such requests (and, accordingly, sections of the site), then its chances of effective promotion increase significantly.

The presence of a large number of specialists also has a positive effect on the promotion of the resource as a whole. It is welcome when several lawyers are represented on the site, including when each of them specializes in a particular area. The presence of contact information for each specialist, at least a short biography, a list of successfully completed cases, and a photograph also inspires trust. Personal data is known to inspire trust.

Convenience and functionality. The visitor should quickly and easily find the information or service he needs. A clear site structure, the ability to quickly move from one section to another (including using linking), access to contacts - all this leads to high results in promotion.

Company image. Availability of letters of gratitude, certificates, positive reviews from a variety of clients (both individuals and legal entities). This factor once again speaks in favor of the company, confirming that it can be trusted (here something like the following logical chain works: “Since they have already helped dozens of companies and hundreds of people, it means they will help me too”).

The information contained on the site should be useful. It is desirable that the volume of texts is not large. Brevity, conciseness and accessibility of information are the main criteria for a successful text.

Compliance of the site with these requirements will allow not only to occupy high positions in the search results, but also to effectively convert site visitors into clients.

For readers of the article, we suggest using promo code LAW, where you can get an initial audit of your site and advice from a manager.

Of course, there are still many aspects that need to be taken into account when promoting your website, especially in such a highly competitive topic as legal services. With the help of the PromoPult automated advertising service, you can start promoting taking into account all the features of your business area, without overpaying the agency or freelancer.

Automatic algorithms will allow you to set up SEO promotion and contextual advertising in one account, even without special training. And the service specialists will provide you with professional advice on setting up campaigns, optimizing your website, and giving recommendations on other possible channels for attracting customers from the Internet.

And most importantly, your law office (private specialist), using the material in this article, will be able to attract many new clients and retain old ones.

You will understand how to advertise legal services, and legal advertising will become a reliable tool and source of new clients. The following methods of advertising legal assistance have been successfully used for a long time, others - more recently, but have already proven their effectiveness, an example of this is Internet advertising.

You can apply most of the methods listed below yourself - they do not require contacting specialized agencies or having an advertising department (special employees).

About advertising for legal services

In the current conditions, in a situation of intense competition, advertising of legal services is a necessary element for successful business. Without advertising, how can a potential client of a law firm understand that your organization is the best?

This is true for the entire legal market - it doesn’t matter whether you are advertising for a large legal agency, or a small legal consultation, or maybe even advertising for a notary, lawyer or private lawyer.

The starting point for preparing a short-term advertising campaign or overall marketing strategy should be to determine the target audience of consumers of your services. Namely, you need to identify the groups of people most interested in purchasing the services offered by your company.

To put it simply, answer the question: who are your customers? what signs characterize them? Accordingly, advertising of a law firm should be aimed at such clients.

After determining which client groups you work with, you need to create an approximate portrait of each group. Where can you often meet such clients, what are they interested in, what magazines do they watch, etc.

For example, consumers of conscription exemption services are young people, 16-25 years old and their parents, aged 40-50 years, with an average and above average income. You can find them near military registration and enlistment offices (a joke with some truth), in educational institutions, and on public transport.

Even this information will be enough to make a fairly effective advertisement for legal assistance, because: 1) we will be able to correctly compose an advertising message, describing the values ​​​​characteristic of each group; 2) choose tools that will allow the target audience to see your legal advertising.

In addition, it is important to determine the purpose of advertising communication - whether it will be a message about new special offers, building the company's reputation, increasing recognition of the name of the legal agency, or simply increasing the flow of clients. Based on the goals of the advertising campaign, tools are selected and a message is written to the potential counterparty.

Standard types of legal advertising include:

• Outdoor advertising of lawyers' services

Also, lawyers and notaries most often use signs as advertising.

Due to the relatively high cost, placement locations must be chosen carefully. A banner advertising legal assistance successfully placed in front of a technical school or military registration and enlistment office can create a significant flow of clients of military age.

• Distribution of leaflets and announcements

Leaflets in A4-A6 format are distributed as an advertising tool in places where the target audience gathers: tax offices, business centers, pension and medical funds, in the metro and other public transport, at exhibitions and conferences.

Conventionally, leaflets can also include “sandwich” people - special employees who wear a structure advertising lawyers or legal services. Advertising with leaflets is used by those legal firms that work in the mass segment: advertising for company registration, assistance in obtaining a driver’s license.

• Printable advertisement

The selection of printed publications for placement, as well as other advertising tools, is based on determining the target audience and the specifics of your company.

Advertising for legal advice, a small company, just like advertising for a lawyer. may look good in a regional newspaper, in a specialized magazine (on legal and related topics - accounting, auditing, etc.) or in the classified section (small modular advertisements) of federal economic magazines (Kommersant Dengi, Profile, Expert).

Even better, if they are placed near an article analyzing a legal problem, it will be ideal - also with your comments as a professional.

A large firm can afford to place colorful, large-format advertisements for legal services in major federal newspapers and publications. Such image placement will work best with a business audience.

Other ways to attract clients for legal services

If we go a little further and do not take only advertising, but consider the issue of promoting legal services more broadly, then we can identify several more ways to attract and retain clients. Marketing of legal services - this is how these methods can be called. So, what does marketing of legal services offer us:

• Direct sales

They can be telephone (“cold calls”), they can be personal at exhibitions, conferences, and also by employees walking around a certain area (business centers, retail space, etc.).

For a law firm that is just entering the market and has no resources at all for advertising, this is perhaps the only option for promoting legal services. One of the main conditions is the presence of a database of potential clients and experienced sales employees.

• Direct mailings

Sending a large number of letters to potential clients, the base of which you can purchase or recruit yourself.

Unlike spam mailings, direct mail mailings are targeted and sent to specific officials or citizens. The effectiveness of this method of advertising legal services, if handled skillfully, can be very high.

• "Word of mouth"

One of the most effective tools for marketing legal services, since for a law firm, reputation is its main asset.

Yes, and re-selling services to a client with whom you worked before is much easier and cheaper than to a new one.

Reputation is more important only for private specialists: often advertising of lawyers - advertising of a law office - are the words of a satisfied client to his friends: “He is a professional. You can rely on him." And such an advertisement for a lawyer is much more effective than a banner or a module in a newspaper.

• Exhibitions, seminars and conferences

Another means of building a reputation and a good way to promote legal services is participation in exhibitions, seminars and conferences.

Moreover, the size and status of the conference can be of any size - it can be an international conference of lawyers, or a meeting of area residents concerned about a particular problem. All of them can be your clients.

If you can’t find a suitable event, organize your own. It's not difficult and will pay off in full.

• Cross selling

Joint sales of two companies, a kind of symbiosis in which companies either exchange clients or sell their services together. Law firms often sell services jointly with accounting and auditing firms. If you don’t have such a partner yet, just find one, or create an additional direction in your company.

• Law office website

In today's situation, not a single serious law firm can do without its own Internet site.

So that the site is not just a business card. but a real tool for attracting customers - you need to carefully consider its content, structure and design. It is important that the site visitor not only read what services you provide and what you are famous for, but also pick up the phone and dial your phone number.

The main problem with lawyer websites is that the texts there about legal services are often difficult for the average person to understand. If the article contains examples such as “claim proceedings” or “subjective law”, you can scare off an unprepared client.

Contents (article updated on 02/26/2019)

A person is interested in only 2 questions: “How can I solve this problem?” and “Is it profitable for me to spend money on solving it?” For the buyer, the SELLING text about the provision of legal services should be written in simple and accessible language.

If a legal advertisement can be understood even by a person with incomplete secondary education (yes, yes, there are such people), then the audience reach will be much wider.

Texts about legal services: why are they needed?

How to write selling texts about legal services?

The best texts about legal services consist of 4 selling components:

• Lead (intro). Describe possible client problems in everyday terms. The use of professionalisms is allowed only in small quantities, with references and explanations.
• Offer. Briefly and succinctly describe what you offer.
• Objection processing. The client has questions and doubts - predict them in the text. Specific examples can be seen in the sample advertisements for legal services later in the article. Choose your words carefully. After all, it will be much more honest and beautiful not “ guarantee of results", A " reasonable forecast of a successful outcome of the case».
• Call to action. Good texts about legal services delicately hint at what horrors of legal hell await the client if he does not contact a competent lawyer in time. While someone is chewing snot, the enemy is not asleep. He collects information, disposes of evidence and sells property. In general, he prepares cunning escape routes and carefully takes aim for a legal shot on the spot.

In your legal services flyer, focus more on the outcome rather than the process. This hints at a willingness to stretch the process indefinitely, which generates a stream of difficult clients. In pre-trial resolution of the conflict, prompt assistance from a lawyer is also needed. Well-constructed arguments will nip the conflict in the bud and help avoid legal costs.

In a leaflet about the provision of legal services, attract the customer with free legal advice and constantly repeat this in the text. Google is literally bursting with requests for “free lawyer”, “free legal advice”, etc., etc.

Do not hide the time allotted for a free consultation from the client. The main thing is to answer all questions professionally, and a grateful client will agree to a paid consultation. I will also recommend it to friends via wireless phone.

Texts about legal services: samples

Some are affected by horror stories, while others are affected by positivity. Based on the results of AB testing, you can find the most suitable option. Here's the first option:

Sample advertisement for legal services in a negative way

Did they demolish a partition in the apartment without approval from regulatory authorities in order to combine the rooms? This is an unauthorized redevelopment. Legalize unauthorized redevelopment until the apartment is sold at public auction by court decision in accordance with clause 5.1. Art. 29 of the Housing Code of the Russian Federation. Get the right to comfort. Contact us for a free consultation!

In the second case, you can write texts about legal services in a completely positive way. A person gets a solution to his problems, and our caring specialists will run through all authorities with their tongues out, solve issues and show results. Which of the above options the customer will fall for depends on his specific character and outlook on life. To measure everyone with the same brush is an unforgivable mistake.

Sample advertisement for legal services in a positive way

Legalize redevelopment and unauthorized buildings. Create the perfect home to suit your taste and enjoy a happy life - and we will take care of the tedious formalities of filling out the paperwork. Contact us for a free consultation now!

Example text of an advertisement for legal services No. 1

Do you doubt that you can afford legal services? Don't know how to prepare for the trial and protect your rights? Confused about the laws and don’t know how to correctly formulate a claim?

Contact our legal specialists and get answers to your questions completely free of charge: via online chat, by phone, or make an appointment.

Our services: inheritance lawyer, real estate lawyer, housing lawyer, car lawyer, criminal lawyer, lawyer for family disputes and civil cases.

What is an insoluble problem for you is an everyday situation for us.

We guarantee:

• Availability .
• Efficiency .
• Confidentiality .
• Complex service.
• Transparency .

Failure to contact a lawyer promptly may result in prison time or loss of property. Don't delay, contact us now.

Contact details : address, website, telephone

Next, set aside half an hour for each client, notify him of this, and professionally answer his questions within the specified time. After the specified time has passed, you inform him that the time has expired and the problem is beyond the scope of a free consultation. Give him a business card with contact information. If he has received at least a partial solution to his problem, he will contact your company more than once, and will also call his friends through word of mouth. This works especially well for individual entrepreneurs. A very effective method of attracting clients for a beginner.

Effective texts about legal services: tricks

Just don't deceive the client. Telling him the fables of Grandfather Shchukar is obviously a losing situation. Even if you manage to earn money once, there won’t be a next time. And he will dissuade others. And a lawyer’s main income comes not from sales texts about legal services on the website, not from advertisements on the fence, and not even from commercial offers of cooperation, but from regular clients and their social circle.

Texts about legal services: how to compose?

Over time, “big names” appear among clients or defeated defendants. This could be a famous politician, businessman, company or bank. You need to name them in a conversation with a potential client - they will be your trump card. If you have already been able to cope with such a high-profile case, then you will definitely be able to cope with its problem. And include this in your legal sales copy.

The more texts about legal services contain specifics and narrow specialization, the more solvent clients will come to you. The more the ad says specifically about his problem, the more trust he will have. If you provide several services, try to write different advertisements for each.

Put yourself in the client's shoes. First think about WHAT the client wants. And secondly, HOW specifically you can help him. Then – will it be MUTUALLY BENEFICIAL.

And don't be afraid to write prices. The client tends to exaggerate them, so immediately identify your target audience.

Sample text for advertising legal services on radio No. 1 (timing 40 seconds)

(Man sings a song with a guitar)

I bought an apartment on Tverskaya,

Without consulting a lawyer,

Now I live in a clean field,

And another one lives in that house.

Citizens! Learn from other people's mistakes. Before making an important decision for yourself, consult a lawyer. (Again the sound of a falling coin and a quiet “Thank you”) ...only with a lawyer. Law firm "Lawyer". Tel. 149-36-14, 149-36-14. And the consultation is only 150 rubles! (Killer argument)

Verdict: One of the rare examples when legal advertising about transaction support turned out to be creative and selling at the same time. Perfectly plays on psychological fears of losing an apartment during a transaction. In addition, 150 rubles is negligible compared to multi-million dollar transactions.

Sample of legal advertising on radio and YouTube No. 2 (timing 20 seconds)

Do you urgently need to draw up an agreement, a lawsuit or another document? The fast-jurist.rf service creates documents in 2 clicks for free and without registration. Detailed information on the website fast-jurist.rf.

Verdict: Simple, short and clear. The target audience will immediately use the service, and others will also remember the name of the site on occasion.

Texts about legal services: sample radio advertisement for a credit lawyer for bank debts No. 3 (15 seconds duration)

(Background melody ModernTalking–WintheRace) Credit lawyer. Legal assistance to bank debtors. Restructuring. Credit holidays. Termination of an agreement. Debt write-off. Representation in court. Phone in Abakan 321-000

Verdict: Simple, short and memorable!

Texts about legal services: example of advertising on radio No. 4 (timing 20 seconds)

Attention parents! Is your son being drafted into the army despite having illnesses? Contact “Conscript 18” urgently! “Conscript 18” – emergency assistance to conscripts on a legal basis. Even with a summons to dispatch. 100% guarantee of results. Contact us at 907-927, 907-927.

Verdict: At the beginning, the target audience is very clearly defined. They specifically identify problems for which they can help. The flow of clients is guaranteed!

An example of an advertising text about the legal services of a car lawyer No. 5 (timing 1 minute)

(The sound of an engine. A shout of “Where are you going?”, the sound of a collision and exclamations. The sound of a number dialing. Beeps).

- Hello! Emergency commissioners? Help out!

(Announcer's voice accompanied by music): The service of Russian traffic lawyers will quickly and competently file your accident and will support the case until full compensation for the damage. “Accident Commissioners” work for you, who will arrive at the scene of an accident in the shortest possible time. All employees have extensive experience in dealing with emergency situations. Competent lawyers represent your interests in the traffic police, insurance and in court, and also provide assistance on the road by telephone. We officially cooperate with the Gorodetsky District Traffic Police, and, most importantly, all this is absolutely free. The office is located at st. Republican, 75A. Contact numbers “Emergency commissioners” 413-44-64, Lawyers 8-920-297-17-90, 8-920-297-17-90

Verdict: 1 minute is a long time. A person who listens to the radio constantly will get tired of this annoying video. But he will remember it for a long time. But the main goal of advertising legal services on radio and television is not to entertain the buyer, but to sell.

Selection of keys for the text of legal services on the website

The services of a lawyer are the same goods as bread, clothes or a car, only intangible. They cannot be weighed, measured or photographed. But nevertheless, they are necessary and must be sold correctly.

Texts about legal services: selection of keys

In order for the text to bring people from search to your site, and for them to read the article with interest, you need to enter the correct key phrases into the material. In order to find out what people are interested in and what questions they type into the search bar, use the services “Wordstat” and “Keyword Planner”.

Order a text about legal services from a copywriter

To make your job rewarding with a good income, professionalism is not enough. It is important that the client learns how you can help him IN A LANGUAGE HE UNDERSTANDS. He doesn't need mountains of abstruse legal terms - he needs a solution to the problem.

Ordering a text about legal services from a copywriter means writing in detail about simple things, and SIMPLY about complex ones. The services of a lawyer, due to the complexity and variability of the legislation, relate specifically to the second option. Therefore, simplify, simplify and simplify again.

Make your company a star on the legal map of the region and make your way to the Legal Olympus.

Article update from 02/26/2019

Friends! Due to overload, I have suspended writing legal texts. My site has successfully reached the TOP for a large number of keywords, a lot of people contact me, and many regular customers have appeared. You have to narrow your range of topics. I don’t have enough time and energy for everyone, alas and ah!

Therefore, if you need a selling text, I suggest you contact a proven freelance exchange. I myself started my career as a copywriter on these exchanges, and therefore I can recommend them with a clear conscience.

Exchange No. 1. On this exchange you can not only order legal selling texts from a copywriter, but also order the creation of a legal website, the design of leaflets and banners, setting up contextual advertising for a law firm, creating and promoting a group on social networks, dubbing audio clips, creating legal videos and much more. Many people do this in a highly specialized manner, so finding a quality performer at a reasonable price is quite possible.

You can register there in one click using your VKontakte, Facebook or Google+ account; mastering the exchange interface is no more difficult than reading this article to the end :) To order text, advertising, social networks, audio, video for a lawyer, click here.

Exchange No. 2. This exchange specializes only in copywriting. I recommend it if you need to get legal text at a minimal price or if you need a very large number of articles. There are a lot of performers here, so the dumping is just off the charts. If you doubt the quality of the artist, check the box “Select artist manually” and choose from the responses of the authors with the most readable portfolio:) To order a legal article, click here.

I helped as much as I could. If you have questions, ask them in the comments, I will answer them in detail. Let the wind of profit blow in the sails of your business!

View prices

Or where can a law firm order advertising text?

This is true! This is a big copywriting secret.

Copywriters believe that no client is more difficult than a lawyer. And the reason for this is the difference in views on the text.

A copywriter writes to sell. He does advertising. And advertising should be clear, bright and attract customers.

The client-lawyer looks at the texts in his own way. In his understanding, they must be legally correct and contain a lot of wording so that the potential client immediately understands that professionals work here.

Who is right?

Both. A copywriter often does not know legal terms and can “sculpt a hunchback” in each text. The lawyer will have to blush for such unprofessionalism.

The lawyer does not understand what increases sales and what scares away visitors. Why write a sales text that doesn’t sell?

What is the result?

90% of law firm texts are boring and monotonous. They are incomprehensible to your customers and make visitors nod off. A good copywriter can fix this. But without a legal education, he will make a lot of mistakes!

Don't want your colleagues and competitors to laugh at you?

Contact a copywriter-lawyer!

I, Valeria Kolesova, will not confuse an easement with a servitude. I have 2 (!) legal degrees behind me.

I graduated from the Arkhangelsk Police School (criminal law specialization) and the Moscow University of the Ministry of Internal Affairs (civil law specialization) and spent 13 years working in government agencies. For the last 7 of them, I worked in the press service of the Federal Penitentiary Service, so I know the situation well on both sides of the barricades.

Among my clients:

Moscow lawyer with 12 years of experience Roman Onishchenko http://adv-office.ru/

Large law firm from St. Petersburg "Brackmart and partners" http://brakmart.ru/

Moscow legal company "Simple solutions" http://easylex.ru/

Not a single dissatisfied client-lawyer during the entire period of work

Yes, everyone who contacted me for texts on legal topics was satisfied. And they ordered again and again.

This is the feedback I received from Brackmart and Partners:

“Valeria made complex legal texts not only understandable, but interesting, bright and attractive! In my opinion, this was not an easy task, and it was performed perfectly. Thanks to her, we not only filled the site with information - no, Valeria made a huge contribution to the positive image of the company with her lively texts. But this is so important, especially when there are many competitors in the market.

But what I liked most was that Valeria didn’t just carry out the task - she created, worked with her soul: she raised topics that had not occurred to us, asked leading questions, and gave examples. Most freelancers are satisfied with the information that the client gives, but there are points that the client misses if he simply does not consider them important. For us, such moments turned out to be winning information, but without Valeria they would have remained in the shadows.

Now we continue to work with Valeria and hope for a long cooperation"

When ordering a text from me you receive:

• Text that attracts customers. This could be text on the main page, for the services section, a commercial offer, etc.
• 3 header options
• Free consultation
• Free audit of any text of your choice
• Making edits to a finished text 2 times within 2 weeks for free

How much does it cost?

The price for a selling text written by a professional copywriter who has more than 100 satisfied customers, and who is also a lawyer by training, starts at 6,000 rubles.

I will give you a more clear idea of ​​the price after I understand the task. The more complicated it is, the more expensive it is.

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Reliable personal information that the User provides about himself independently when Filling out input fields and/or in the process of using the Site services, including last name, first name, patronymic, telephone number (home or mobile), personal email address. 3.1.2. Data that is automatically transferred to the Site services during their use using software installed on the User’s device, including IP address, information from Cookies, information about the User’s browser (or other program through which the services are accessed). 3.2. The Operator does not verify the accuracy of the personal data provided by the User. In this case, the Operator assumes that the User provides reliable and sufficient personal information on the questions proposed in the Input Fields. 4. Purposes, rules for the collection and use of personal data 4.1. The Operator processes personal data that is necessary to provide services and provide services to the User. 4.2. 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The confidentiality conditions provided for in this Agreement apply to all information that the Operator can obtain about the User during the latter’s stay on the Site and use of the Site. 4.9. Information that is publicly disclosed during the execution of this Agreement, as well as information that can be obtained by the parties or third parties from sources to which any person has free access, is not confidential. 4.10. The Operator takes all necessary measures to protect the confidentiality of the User’s personal data from unauthorized access, modification, disclosure or destruction, including: ensuring constant internal verification of the processes of collecting, storing and processing data and ensuring security; ensures physical security of data, preventing unauthorized access to technical systems that ensure the operation of the Site, in which the Operator stores personal data; provides access to personal data only to those employees of the Operator or authorized persons who need this information to perform duties directly related to the provision of services to the User, as well as the operation, development and improvement of the Site. 4.11. The User's personal data remains confidential, except in cases where the User voluntarily provides information about himself for general access to an unlimited number of persons. 4.12. The transfer by the Operator of the User’s personal data is legal during the reorganization of the Operator and the transfer of rights to the Operator’s legal successor, while all obligations to comply with the terms of this Agreement in relation to the personal information received by him are transferred to the legal successor. 4.13. This Statement applies only to the Operator’s Website. The Company does not control and is not responsible for third party sites (services) that the user can access via links available on the Operator’s Website, including in search results. On such Sites (services), other personal information may be collected or requested from the user, and other actions may be performed 5. Rights of the user as a subject of personal data, change and deletion of personal data by the user 5.1. The user has the right: 5.1.2. Require the Operator to clarify his personal data, block it or destroy it if the personal data is incomplete, outdated, inaccurate, illegally obtained or not necessary for the stated purpose of processing, and also take measures provided by law to protect his rights. 5.1.3. Receive information regarding the processing of his personal data, including information containing: 5.1.3.1. confirmation of the fact of processing of personal data by the Operator; 5.1.3.2. the purposes and methods of processing personal data used by the operator; 5.1.3.3. name and location of the Operator; 5.1.3.4. processed personal data related to the relevant subject of personal data, the source of their receipt, unless a different procedure for the presentation of such data is provided for by federal law; 5.1.3.5. terms of processing of personal data, including periods of their storage; 5.1.3.6. other information provided for by the current legislation of the Russian Federation. 5.2. Withdrawal of consent to the processing of personal data can be carried out by the User by sending the Operator an appropriate written (printed on a tangible medium and signed by the User) notification. 6. Responsibilities of the Operator. Access to personal data 6.1. The Operator undertakes to ensure the prevention of unauthorized and non-targeted access to personal data of Users of the Operator's Website. In this case, authorized and targeted access to the personal data of Site Users will be considered access to them by all interested parties, implemented within the framework of the objectives and subject of the Operator’s Site. At the same time, the Operator is not responsible for possible misuse of Users’ personal data that occurs as a result of: technical problems in the software and in hardware and networks beyond the control of the Operator; in connection with the intentional or unintentional use of the Operator’s Websites other than for their intended purpose by third parties; 6.2 The Operator takes necessary and sufficient organizational and technical measures to protect the user’s personal information from unauthorized or accidental access, destruction, modification, blocking, copying, distribution, as well as from other unlawful actions of third parties with it. 7. Changes to the Privacy Policy. Applicable legislation 7.1. The Operator has the right to make changes to these Regulations without any special notice to Users. When changes are made to the current edition, the date of the last update is indicated. The new edition of the Regulations comes into force from the moment of its publication, unless otherwise provided by the new edition of the Regulations. 7.2. The law of the Russian Federation shall apply to this Regulation and the relationship between the User and the Operator arising in connection with the application of the Regulation. I accept I do not accept