Is the hairdresser profitable? Hair salon business plan

A hairdressing salon is a profitable business, if only because the services of hairdressers are always required. According to experts from the WAM (World Marketing Association) This type of small business is the least likely to fail, because it is based on meeting the most pressing needs of people.

The possible reason for failure will not even be the lack of clients, but incorrect promotion, an erroneous advertising concept and the lack of professionalism of the masters themselves.

Clients can be found always and everywhere, both in a huge metropolis and in a small village.

• Read:

Economy class hairdresser or beauty salon?

There is no clear gradation between hairdressing salons and beauty salons. If we focus on the State Standard of the Russian Federation, then this document proposes the following gradation:

• The economy class hairdresser provides only hair care services (cutting, coloring, shampooing, styling). There are no more than 6 workplaces in the hall.

• The beauty salon offers a wider range of services (manicure, pedicure, scalp care, hair and nail extensions).

• Luxury beauty salon - in addition to the above services, it also offers massage, SPA, and cosmetologist services.

You can read how to open an economy class hair salon in the article.

What does it take to open a hairdressing salon in Russia?

According to existing legislation, anyone who has the right to reside in the Russian Federation can open a hairdresser: citizens of the country or foreigners with a residence permit.

Required items:

1. Create a business plan.
2. Find hairdressers.
3. Purchase the necessary equipment, materials, tools, cosmetics.
4. Purchase the required package of documents.

How to open a hairdresser from scratch: step-by-step instructions

Let's look at each point in more detail and find out where to start opening a hairdresser.

Market analysis

Conducting analytical work is mandatory. Without studying the market, without identifying the presence of competitors or the peculiarities of providing similar services in your region, you simply will not be able to draw up a competent business plan.

How it's done?
Having chosen the area of ​​the city (village) in which you plan to open your business, go through those establishments that already exist. Find out which services are already represented on this market, which ones are not yet used, how widely the population is covered, how many visitors come to the salons.

Creation of a USP (unique selling proposition)

If you want to succeed in this field, your salon must be somewhat different from those already available.

For example, you will provide services exclusively to men, or you will have discounts for brides or birthday people. Perhaps the highlight of the salon will be creative haircuts. There are plenty of options. It is important to find that “trick” that will be specific to your establishment.

Choosing a business form

If you decide to open a simple hairdressing salon, then it is enough to register an individual entrepreneur. The procedure will take at most 7 days, and a list of documents will be issued upon registration.
If you are going to provide cosmetology services, you will have to purchase a license.

Finding premises is the most important point in organizing this business.

Search for premises

It is advisable that the salon be located in a busy area. It’s good if there is a large residential area, supermarket or fitness center nearby. Make sure the building's façade is in good condition. It is advisable to have enough space for outdoor advertising.

Let's define the basic requirements:

• The room should be isolated, with a separate entrance from the street. If the establishment is located in a residential building, then the apartment must be located on the 1st floor of the building and have a separate entrance. A prerequisite is the presence of an autonomous ventilation system.

• If the choice falls on the ground or basement floors, then it is necessary to obtain the consent of the SES and obtain special permission.

• According to SES standards, each workplace must have at least 5 square meters. meters if there is a separate room for washing hair. Otherwise - at least 8 sq. m. The distance between the chairs is at least 1.8 meters from each other and at least 0.7 m from the walls. For every 2 chairs you will need one sink for washing hands and hair.

• If a manicurist works in the salon, then ideally he should have a separate office. If the working area is large, combinations are allowed.

• Mandatory presence of utility rooms: for storing cosmetics, for eating, a toilet and dressing room, a room for storing garbage, a guest area. It is allowed to combine zones, but this must be previously agreed upon with the SES.

• Walls and floors should be smooth so as not to make it difficult to treat them with disinfectants. The lamps in the work area are fluorescent.

Equipment

Example of a combined guest and work area

Equipment for the guest area can be selected to suit your taste.

Necessary package of documents for opening a hairdressing salon

Having chosen a room and ordered equipment, you can collect documents. The most necessary thing is permission from the SES and fire inspection.

Permission from the SES can be obtained only after the premises have been inspected by employees of this organization and a certificate of compliance with sanitation requirements has been drawn up. To better navigate, read Sanitary Regulations 2.1.1.2.-1199 dated 06/01/2003.

It is easier to resolve the issue with the fire inspectorate.

First option: make a declaration and send it to the firefighters. They declare your company, and you will receive a notification about it.

The second option is more practical: go to the fire inspection yourself, agree with the inspector to conduct a preliminary inspection. The inspector will check, you can correct possible shortcomings on the spot, then fill out the declaration. After this, it will be easier for you to resolve issues during the next inspections.

List of other documents:

• agreement for waste removal and disposal;
• agreement for the removal and disposal of fluorescent lamps;
• agreement with laundry and dry cleaning;
• contracts for disinfection, disinfestation and deratization;
• a document confirming the right to use this premises (lease agreement or owner’s document);
• log of the consumption of disinfectants;
• logbook for familiarizing workers with safety rules.

The final step is finding employees and advertising

The requirements for employees are as follows: the specialist’s skills must be documented (certificate of completion of special courses, vocational school certificate, and corresponding certification).
The same applies to a manicure-pedicure specialist, massage therapist, hairdresser, cosmetologist - if you decide to open a hairdressing salon.

This could be advertising on local television and radio, advertisements in newspapers and magazines, flyers, leaflets, banners. Advertising on the Internet is very effective: on social networks, on city forums. It all depends on the amount of money you can invest.

How much does it cost to open a hairdresser?

To summarize, let’s calculate the costs of opening a hairdressing salon for 4 jobs. Prices are approximate, since the cost of some items depends on the region:

• registration of permits (registration with the Federal Tax Service, ordering a stamp) – 10,000 rubles;
• equipment of the premises in accordance with the requirements of the SES and firefighters - 50,000;
• purchase of necessary equipment (chairs, tables, tools, cosmetics, linen) – 200-300 thousand rubles;
• advertising costs – at least 15,000 (at least advertisements in the media and a sign);
• working capital (until you reach self-sufficiency) - 100 thousand rubles.

That is, if you have 500 thousand rubles, you can open this type of business from scratch.

Profitability

The payback period is on average 15-18 months. If you build the business correctly from the very beginning, the hairdressing salon begins to make a profit already in the third month of operation (provided that you have good craftsmen and a high level of service).

FAQ

No clients in the first months of work.

• Increase your advertising costs, use different types of advertising products.
• Attract professionals from your client base.
• Expand the range of services (for example, home visits, a flexible system of discounts, discount cards, etc.)

Where can I get the equipment?

It is better to buy from trusted suppliers that have all the necessary quality certificates.

Where to find professionals?

It all depends on the concept. If you are planning to open an economy class hairdresser, then it is enough to find 2-3 professionals. If you are positioning your establishment as a salon with your own style, then you can contact master schools and recruit a staff of young employees who are easier to train in your style.

A guide to opening an economy class hair salon, where to start, the required equipment indicating the cost of 1 workplace, the necessary personnel and much more.

 

A hairdressing salon as a type of business has a number of undeniable advantages: it does not require large investments, is not afraid of competition, is not subject to sharp fluctuations, does not require licensing and collection of a large number of permits, and is quite profitable.

Where should you start opening a hairdressing salon?

First of all, you need to decide on the scale and format of the future enterprise:

• Small establishment economy class, providing inexpensive hairdressing services to the population. Such establishments are designed for 1-2 working chairs and are usually located in residential areas of cities.
• Salon, in which the range of services provided is much wider, and additionally offers cosmetic procedures and nail services. They work in a higher price category.
• Elite, characterized by a high level of service, an individual approach to the client, the presence of highly qualified craftsmen, incl. stylists and image makers. Such establishments are usually located on the central streets of the city, providing access to customers with incomes above average.

It is worth noting that despite the fact that the potential income of prestigious hair salons is quite high, they do not always have the opportunity to remain profitable (including due to expensive rent), and under certain economic conditions and market conditions they may not be in demand at all.

According to experienced specialists, the creation of an economy-class hair salon is the most viable business project and the most reliable object for investment.

Defining the concept

A business project begins with setting a goal, which is to open an economy class establishment with 2-3 seats, providing the following services:

• haircuts - simple, model;
• creating styling and hairstyles;
• implementation of hair care procedures;
• hair coloring;
• hair curling;
• shaving.

At the beginning of the activity, such a basic range of services will be sufficient. Gradually, as it develops, it can be significantly expanded.

Registering a business

In general, when opening a hairdressing salon, you can register it as an individual entrepreneur or as a legal entity in the form of a limited liability company.

For a number of reasons, the most optimal organizational and legal form in this case is an individual entrepreneur. Why?

• Firstly, potential consumers of services are individuals.
• Secondly, with approximately the same level of capabilities for LLCs and individual entrepreneurs, the degree of responsibility for the actions of the LLC is significantly higher.
• Thirdly, registration of an LLC is impossible without a minimum authorized capital, drawing up constituent documents, and the presence of the necessary attributes - legal address, current account, round seal, etc.
• And finally, individual entrepreneurs have fairly easy accounting and low taxes.

If several people decide to pool their efforts and finances to open a hairdressing salon, then the most suitable form will be an LLC.

As for OKVED codes, the following will suit you:

• 93.02 - “Provision of services by hairdressing and beauty salons” - the group includes: hair washing, cutting and trimming, styling, tinting and dyeing, hair straightening and curling, beard trimming, shaving, cosmetic facial massage, makeup, pedicure, manicure, etc. .
• 52.33 - “Retail trade in cosmetics and perfumery products” and 52.13 - “Other retail trade in non-specialized stores”, if the hairdresser plans to sell cosmetic products and skin and hair care products.
• 85.14 - “Other health care activities” and 93.04 - “Physical and recreational activities” - are suitable for expanding business and include activities to improve a person’s physical condition and ensure comfort (solariums, baths, saunas, weight loss and weight loss procedures , massage rooms, etc.)

Features of taxation

It is worth noting the changes in tax legislation that came into effect on January 1, 2013 and relate to the provision of hairdressing services to the population by individual entrepreneurs. From this date, they can voluntarily apply one of the following taxation systems: UTII, simplified tax system, and also switch to the patent system PSN (letter of the Ministry of Finance of Russia dated January 25, 2013 No. 03-11-11/31).

In general, taxation in the form of UTII is more profitable for hairdressing salons. However, if the expected annual income is more than 900,000 rubles per year, it is more advisable to purchase a patent, the cost of which is calculated using the formula: Estimated annual income from a hairdressing salon * 6%.

Thus, for the city of Moscow, the cost of an annual patent for hairdressing services will be equal to 54,000 rubles (Moscow Law of October 31, 2012 N 53 “On the patent taxation system”).

It should be noted that PSN can be used exclusively by individual entrepreneurs, while the average number of employees in the tax period should not exceed 15 people.

Required Permissions

A hair salon license is not required to operate. However, a sanitary and epidemiological certificate for public utility services will be required.

• According to current legislation (Resolution of the Government of the Russian Federation dated July 16, 2009 N 584), before starting hairdressing activities, it is necessary to submit a notification of the start of business activities to Rospotrebnadzor.
• The equipment, premises, and conditions of the hairdressing salon must comply with the requirements of SanPiN 2.1.2.2631-10. This is also monitored by Rospotrebnadzor.
• The hair salon premises must comply with all established fire safety standards.
• Hairdressers are required to have medical records.

It is also worth noting that it is advisable for the owners of a new hairdressing salon to undergo a voluntary certification procedure, which will confirm the safety of the services provided and their compliance with all norms and standards.

Requirements for the premises of a hairdressing salon

The choice of location of the establishment must be approached very carefully, because the income the hairdresser brings in directly depends on this. The optimal place to open an economy class establishment is in residential areas. When choosing a room, you should pay attention to the availability of utility and electrical networks, and its compliance with the requirements of fire supervision and SES.

The footage of the room is selected at the rate of 6-7 m2 per workplace. In addition, it is worth providing a waiting area, a bathroom and a small area for staff. Thus, 40 sq.m. will be enough to accommodate an economy class hair salon. - an area comparable to the size of a one-room apartment. It should, however, be taken into account that a hairdresser cannot be located in residential apartments, except in cases of transferring them to non-residential use.

When creating a technological project, it is worth calculating and planning all the necessary zones. On its basis, a project of engineering communications (electricity, water, sewerage, ventilation) is formed. And, finally, they draw up a design project.

As a rule, the selected premises will have to be renovated. In this case, you should carefully approach the choice of a construction company and pay close attention to the clauses of the contract for repair work.

Required Equipment

Not a lot of equipment is required for a small hairdressing salon, but do not forget - it must be of high quality. You should choose professional equipment intended for salons: household equipment will fail because it is not designed for significant loads.

To work you will need:

• Equipment and appliances: hair dryers, dryers, hair clippers, chairs with a hydraulic mechanism (according to the number of workstations), one sink equipped with a chair.
• Tools: combs, scissors, clips, curlers, razors.
• Interior items and furniture: wardrobes, bedside tables, mirrors, sofa, coffee table, armchairs or several chairs for the waiting area, hanger, computer table.
• Textiles - towels, capes, napkins, uniforms or workwear.
• Cosmetics and consumables.
• Computer.

Specialized companies that provide full-service salon equipment can help you select hairdressing equipment. In addition, there are quite a lot of online stores where you can independently select everything you need for your hairdressing salon - from equipment and furniture to professional cosmetics.

Check out equipment suppliers for beauty salons and hair salons.

How much does it cost to organize one workplace?

Let’s calculate the cost of a hairdresser’s workplace using the example of the popular equipment supplier Image Inventor LLC:

	Name	Col.	Price
	Sink "LENA" Frame: metal. Overall dimensions (LxWxH, mm): 1200x730x940	1	11895 rub.
	Trolley 07-VIP67 Overall dimensions (LxWxH, mm): 370x310x860.	1	3100 rub.
	Hairdressing chair "Alex" pneumatic Overall dimensions (LxW, mm): 600x580. Lifting mechanism: pneumatic. Base: five-pointed chrome.	1	5700 rub.
	Dressing table “Sapphire” Overall dimensions (HxWxD): 1740x660x300 mm.	1	3050 rub.
	Hairdressing tools	1	8000 rub.
Total:			31745 rubles

If we add to this list related hairdressing products, such as bowls, brushes, gloves, curlers, clips, brushes, elastic bands, etc., it turns out that the minimum cost of equipment for one hairdressing station is about 40,000 rubles.

Consumables (paints, shampoos, conditioners, etc.) are purchased, as a rule, for 3 months of use. These costs are estimated at approximately 20,000 rubles.

In total, the equipment of one workplace requires an investment of about 60,000 rubles.

Personnel requirements

For an economy class hair salon you will need:

1. administrator,
2. 3-4 craftsmen working on a variable schedule,
3. accountant (part-time or outsourcing).

There is no universal way to find a good master. You can prefer young specialists or opt for more experienced ones, but it is worth considering that the latter will most likely cost more. You can search for workers through advertisements, via the Internet, and through recommendations. Of course, a successful choice of specialists is an important component in deciding how to attract clients.

The salary of a hairdresser is usually set at 20-40% of revenue. It is necessary to formalize labor relations with employees and remember that everyone working in a hairdressing salon must have health certificates.

It is also worth considering the following feature of the business: regular clients, as a rule, want to be served by a certain master, therefore, if a specialist is fired, the salon will most likely lose the clients served by him.

Franchise on the topic:"Hairs are in order" public hairdressing salon, investment 0.5 million rubles, payback 7 months.

Video

Small and large businesses are developing very actively today. This is due to great opportunities for entrepreneurial growth. The most common area in which you can make decent money is the service sector. This also includes, in particular, hairdressing salons. This kind of business has been thriving successfully for many decades. This is mainly due to the great demand, because almost any person in any country in the world periodically visits a hairdresser. Appearance and beauty play a big role in life. A good, fashionable hairstyle, well-groomed, clean hair is the key to successful communication with other people, work and study colleagues.

Hairdressing salons are especially important for women, since these establishments are a private version of beauty salons. Often, in addition to a simple haircut or hairstyle, they can also provide other services: hair coloring, manicure, pedicure and others. Establishments that offer only haircuts and manicures are called economy-class hairdressers. Many people will be wondering how to open their own hair salon from scratch. Let's take a closer look at the hairdressing business and how to organize your own hairdressing salon. But first you need to find out what types of beauty salons exist.

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Types of beauty salons

All beauty salons can be classified into 3 main types. The first includes basic level salons. Qualified specialists with special education work here. The list of services provided here is quite small. It includes hair coloring and cutting. Thus, these are simple hairdressing salons. These types of establishments are usually located in a residential area closer to their potential clients, which provides a constant income. The cost of services in such a hairdressing salon is small, prices range from 300 to 700 rubles. The second type is middle class hairdressing salons. The difference from the previous ones is that the price list here is much wider. Additional services include manicure, pedicure, solarium. More experienced specialists in their field work here. She may also have her own store to sell personal care products.

Prices here are also higher, on average - 700 rubles. And finally, the last type is luxury beauty salons. All the craftsmen here are of the highest level; they often work under the guidance of an experienced, well-known master in the area, who has certain awards and certificates for his services. All employees know new trends in fashion and are able to give advice to their clients on any issue. Very often the cost of a trip to such a salon ranges from $100 or more.

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Hair salon business plan: documents and permits

It will be interesting for aspiring entrepreneurs and future hairdressers to learn how to open and organize their own beauty salon and hair care products store from scratch. in a small town should include the following provisions: the location of the future establishment, ways to establish a client base, a list of necessary documents and permits so that the hairdressing salon can legally operate, the purchase of equipment and care items, principles of planning and placement, recruitment of personnel, establishing the operating hours of the hairdressing salon and the size wages.

So, first of all, to organize your own hairdressing business, you need to obtain permission from the relevant authorities. But before this, you need to register with the tax office as an individual entrepreneur or LLC, otherwise the business will be illegal. In this case, you will need to pay a state fee. It is best to choose an individual entrepreneur, since in this case the list of necessary documents will be smaller and their preparation will not take so much time. Following this, it is worth obtaining permission from the sanitary and epidemiological supervision authorities, fire inspection and territorial property management. If the premises are rented, then responsibility for fire safety falls on the landlord.

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Sanitary and epidemiological surveillance

Running such a business is not always easy, since it is supervised by the relevant authorities. One of them is Rospotrebnadzor. He exercises control during construction and planning, as well as during the progress of work. The goal is compliance of the plan and project with regulatory documentation. The main regulatory document governing the planning and development of such establishments is building codes and regulations. According to them, the area of ​​the premises should be calculated based on the number of jobs. The first workplace should have 14 sq. m, and for each subsequent one - 7. The hairdressing salon must be equipped with all necessary communications: hot and cold water supply, heating, electricity, sewage system, ventilation and air conditioning.

All equipment must be in good working order.

The required set of premises, according to building codes, must include: a waiting room, a locker room, a work room, a sanitary unit, a staff room, and a room for storing equipment. If your salon has a store, you need space for it too.

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Sanitary and anti-epidemic regime of the hairdresser

In addition to all this, during the work the service will monitor the sanitary and anti-epidemic regime. The requirements for beauty salons are the same as for medical organizations. It's quite simple to implement. Staff clothing must be in triplicate. The first is the worker. The second one is in the wash, and the third one is clean. A hairdressing salon must be equipped with a sanitary facility and a shower, since hair from clothing and the body can only be removed with water. Linen used in work must be made from natural fabrics: linen, cotton. All waste material is collected in a container and processed by boiling and soaking in disinfectant solutions. A sterilizer is used for processing.

Today, hairdressing salons increasingly use disposable products and care items. They are cheap and require no processing. After work they are disposed of. All personnel must have personal medical records and undergo a preliminary medical examination, including all doctors, and undergo tests. It is advisable that the craftsmen work in overalls. Firstly, it will improve the image of the organization, and secondly, it will help to comply with the regime.

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Purchase of equipment and tools

To open your own hairdressing salon and store from scratch and run a business, you need to purchase the necessary equipment, namely: height-adjustable chairs with soft seats, mirrors, a sterilizer, a coffee table and chairs, a clothes hanger, professional hair dryers, dryers, washing machines. hair cutting, climate zones and more. It is important to buy tools along with consumables. The tools you will need are regular and thinning scissors, straight razors with a set of blades, electric tongs, curlers, a set of combs, brushes, and towels. Often craftsmen come to work with their own personal tools, buying them with their own money. This is very beneficial for an entrepreneur, as you can save some money.

It is better to purchase equipment in specialized places. But first, it is recommended to consult with other hairdressers so as not to overpay. All equipment must be in good condition, and in case of breakdown, it must be repaired in a timely manner. The volume of equipment and tools directly depends on the number of working craftsmen.

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Hair salon interior

To run a business from scratch and a store, you need to carefully work out the external and internal interior. It is important to do this so that your clients feel comfortable staying with you. You can contact the designers and ask for advice. It is very important that the establishment has a waiting area. If funds allow, it is better to put a soft sofa or armchairs there, install a TV, put a table with beauty magazines and organize music. All this will create a pleasant environment, and the client will want to visit the salon more often. The color of the room can be very different; you can contact a paint store for advice.

It will be possible to open the hairdresser only after the renovation is completed. No one wants to run a business in a dark and uncomfortable room. A very important point is that it is better to make the floor from easy-to-clean, smooth materials. This will make it easier to handle, and thus the workroom will always be clean.

Even in times of crisis, the beauty industry holds great promise for aspiring businessmen. The fact is that any person always wants to look beautiful. And even if, even after a decrease in purchasing power, many women have to deny themselves some purchases, they are unlikely to stop getting a haircut and manicure.

According to experts, the beauty market has fallen by 15-20% over the past three years, but this does not indicate a decrease in demand.

Against the backdrop of fierce competition, beginners can choose either an economy class hair salon from scratch. This is a place to serve people with little income. In addition, today the market is oversaturated with elite-class establishments, but society has begun to forget about small comfortable hairdressing salons where you can get your hair done inexpensively or get a haircut. But in vain - right now the demand for them is growing.

Project concept development

Every commercial project begins with concept development. It is from this that the style of the establishment, the exterior, the pricing policy and the list of services provided are based. Take your choice of name seriously. It should be concise, memorable, bright, and reflect the specifics of the organization’s activities.

In order to open a hairdresser, try to draw a picture of your client - what his preferences are, how much he is willing to pay for a haircut. The general concept and pricing policy will depend on the clientele that the activity will target. Today, hairdressing salons are presented in three formats:

1. Economy class - aimed at students, schoolchildren, public sector workers, elderly people, women who do not put forward strict demands on services and aim to quickly get a haircut and go home.
2. Average price category - targeting the middle stratum of the population, women who use an expanded range of services when opening a hairdresser.
3. Elite establishments for businessmen, show business stars, and wealthy people.

Advice: in practice, the easiest and fastest way is to open an economy class hair salon. Such a business is characterized by a relatively low barrier to entry and has high profitability.

How to open an economy class hair salon from scratch?

Opening an economy class hair salon is great even in a metropolis. A business plan for the organization should include market monitoring, competition analysis, selection and preparation of premises, recruitment of personnel, as well as registration of permits. Let's consider the organizational aspects in a step-by-step sequence.

Selecting a location

The choice of location significantly affects the level of attendance and popularity of the establishment. It is necessary to choose places with high traffic volumes. A residential area is an excellent option for opening an economy class hair salon. It is also suitable to rent a small department in a shopping center for a couple of workplaces, where ladies drop in to get a quick haircut/styling. In the center, renting premises will be expensive; as a rule, more expensive beauty salons are located there.

The following requirements are put forward for the selected premises:

1. provision of all necessary communications - water, electricity, sewerage;
2. separate entrance;
3. place for a bright sign, outdoor advertising;
4. autonomous ventilation system, working equipment;
5. work agreement from the sanitary-epidemiological service when placed on the ground floor or in the basement;
6. an area of ​​5 m² for each hairdresser’s workplace with a separate area for washing hair or 8 m² without such a department;
7. the distance between the chairs is at least 180 centimeters and 70 centimeters from the walls;
8. the presence of a utility room for storing inventory, consumables, equipment, and staff clothing.

To open a hair salon from scratch, you need to take care of the design, which should be based on the general concept and style of the establishment. A client who visits a hairdresser should only endure positive emotions that will be influenced by his surroundings. In order for the visitor to believe in the quality of service provided, the surrounding atmosphere must indicate professionalism and beauty standards. In other words, clients will not go to a dirty, dark, tastelessly furnished hairdressing salon.

Personnel policy

When opening, approach recruitment with special care. Assess their work skills, experience, education, desire to grow and develop with your company. Even the most luxurious establishment with a beautiful interior in the city center will not be visited by clients if the hairdressers do a poor job.

Use all possible channels for finding personnel to open - recruitment agencies, searching through advertisements in the media and the Internet. Some establishments lure talented personnel from other hairdressing salons, offering them higher pay and development prospects.

Salary consists of a set salary and a percentage of services rendered. Thus, employees will be interested in providing quality services. The number and specialization of personnel depends on the scale of the project and the range of services provided. For example, in order to open a medium-sized hair salon, you need to hire:

• hairdressers (6 people);
• administrator;
• cleaner

Economy class hair salon equipment

The easiest option is to contact a specialized company that sells inexpensive equipment. To open an economy class hair salon you need to purchase:

• special chairs with a hydraulic mechanism;
• sinks for washing hair;
• dry land;
• mirrors;
• shelves and cabinets for storing cosmetic products and equipment;
• hair urns;
• furniture for the waiting room (if available);
• staff uniform, towels, capes;
• fashion magazines, literature;
• necessary equipment and tools - hair dryers, hair clippers, curling irons, curling irons, scissors, combs, hair clips, etc.;
• consumables – hair dyes, shampoos, balms, styling gels and foams, mousses, etc.

List of hairdressing services

The list of services provided depends on the concept of the establishment, the skill of the staff and the initial investments allocated for development. To open an economy class hair salon, the following services must be provided:

• simple haircuts for women and men;
• model haircut;
• shaving;
• highlighting;
• washing head;
• hair dyeing;
• lamination;
• styling;
• perm and bio-perm;
• coloring or similar actions.

To expand your business, you can add additional services:

• braiding;
• children's haircuts;
• manicure, pedicure, nail painting;
• cosmetology services;
• make-up

Many hairdressers, if they have free space, open a small department selling cosmetics. In this case, you need to obtain a permit to conduct trading activities.

Advertising for a hair salon

The first thing potential clients pay attention to is the sign - the text should be “catchy.” The sign should be interesting, bright, reflect the activities and specifics of the services.

If a hairdresser opens in a residential area, you need to tell residents of nearby houses about your services. To do this, place advertisements near entrances, on notice boards and in elevators. You can distribute leaflets and flyers to passers-by.

Promotions and discounts can be effective. For example, “Every 10th haircut is free”, “bring a friend - get a 30% discount”. More professional establishments introduce a discount system and give small gifts to their clients.

In order to effectively distribute working time, you can provide customers with discounts during hours of rare visiting.

What do you need to open a hairdressing salon?

Registration is an important nuance when opening a hairdressing salon from scratch. There is no specific legal form or other restrictions in organizing a hairdressing salon, so you need to choose between the status of an individual entrepreneur or.

Each of these organizational forms has its own advantages and disadvantages. The choice largely depends on the sources of investment, the scale of the project, the desire to develop and open new hairdressing salons, and expand the business with other services. simple - a minimum package of documents is required, registration will take place in 3-5 working days. When opening an LLC, you need to prepare a lot of papers, have funds for the authorized capital, but the risks are also minimized - if debts arise, the business owner is responsible only with the authorized capital, but not with personal property.

After successful registration, you must select a tax form. To open a hairdressing salon from scratch, a simplified system (STS), a unified tax on imputed income (UTII) or a general taxation system (OSNO) is suitable. simpler, but in some cases UTII may be more profitable.

To open a hairdressing salon, you need to prepare a package of permits - papers confirming registration and the choice of organizational and legal form and permission to provide services.

The most important thing is to obtain permission from the sanitary-epidemiological station and the fire inspectorate.

SES permission is granted after a thorough check of the employee of this institution and the drawing up of a certificate of compliance with current standards.

To prepare documents with the fire inspectorate, you can send a declaration. The service worker will declare your company and send a notification. This process can take a long time, so it is better to arrange with an inspector to conduct a fire safety inspection.

The list of permits must also contain:

• agreement for the disposal of waste, fluorescent lamps (if such are used in the course of business);
• agreement for disinfection and disinfestation;
• health records for hairdressers;
• lease agreement or ownership of the premises;
• book of complaints;
• staff familiarization log with safety regulations;
• disinfectant log book.

How much does it cost to open a hair salon from scratch?

How much does it cost to open a hair salon? The level of starting investment depends on the format of the establishment and the scale of the business. Let's look at some approximate calculations for opening an economy-class hairdresser from scratch:

• carrying out repair work - 200 thousand rubles;
• purchase of consumables for 2 months – 100 thousand rubles;
• purchase of equipment – ​​300 thousand rubles;
• registration of individual entrepreneur – 1 thousand rubles.

Monthly expenses:

• wage fund (per month) – 80 thousand rubles;
• marketing and advertising – 20 thousand rubles;
• payment of taxes, utility bills - 15 thousand rubles;
• rent – ​​20 thousand rubles.

The total cost of starting a business and its further development will be 600 thousand rubles. subject to rental premises. If you buy a suitable area, the level of investment will increase several times.

Is it profitable to open a hairdresser?

The income level of a hairdresser depends on a number of factors:

1. the chosen concept of the establishment;
2. good location;
3. implemented pricing policy;
4. professionalism of the craftsmen;
5. marketing and advertising;
6. list of services provided.

Payback and profitability periods are individual for each case. Approximate calculations for opening an economy class hair salon:

• number of clients per day – 20 people;
• average bill - 400 rubles;
• daily revenue – 8 thousand rubles;
• monthly income – 240 thousand rubles;
• net income – 105 thousand rubles. (revenue minus monthly expenses).

As can be seen from the approximate calculations, it is possible to recoup the investment within just six months of activity. In practice, during a crisis, you can recoup the costs of opening a hairdresser in 1-2 years.

The prospect is obvious: when you reach zero, income will increase, and you can think about expanding your business. How long this will take depends on each case individually. You can develop in different ways - buy out the rented premises, open a second hairdressing salon and think about creating your own network.

But in order for the project to pay off quickly, be prepared to work hard. In the first months, it will not be possible to ensure a stable client flow, since each potential client will only “look closely” at the new place. Any business should please and interest its owner. It doesn’t matter if you are going to open a hair salon from scratch or learn how. If you constantly monitor the work of your staff, don’t skimp on advertising, and build a smart pricing policy, you can quickly recoup your initial investment.

Opening a hairdressing salon from scratch is a promising and profitable business that will begin to generate income from the first months of operation. The amount of revenue and further development will depend on organizational issues. To open a successful and profitable hairdressing salon, you need to choose a development concept and decide on the format of the establishment, find qualified employees and equip the premises for work.

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Today, the idea of ​​opening an economy-class hair salon is becoming profitable, since it is for simple standard services at a low price that demand is increasing, which the modern beauty market is not yet able to satisfy.

In contact with

• Salon summary
• Room
• Permits
• Equipment
• Staff
• Advertising
• We make a calculation
• Our advice

Today we will talk about how much it costs to open a hairdresser, or more precisely, what expenses you should prepare for and what is the payback period for such a business idea. We would like to clarify right away that in this article we are considering a business plan for a hairdressing salon with calculations for 2019 for 4 chairs: 2 places for men and 2 for women. This number of jobs will be quite sufficient if the volume of your investment is small and all you are counting on is an economy class cabin. So, let’s take a step-by-step look at all the possible costs, after which we’ll summarize the earnings.

Salon summary

Before you create a business plan for an economy class hair salon, you need to completely decide for yourself what the salon will be like, making a brief description of the enterprise.

So, in our example of calculations, a hairdressing salon is presented with 2 workplaces for women and 2 for men, i.e. total - 4 chairs. The opening hours of the premises are from 10.00 to 20.00, which is the optimal time for clients. When opening, you can include:

• haircuts (including model ones);
• hairstyles;
• shaving;
• hair dyeing;
• perm.

In order to open an economy class hairdressing salon, this will be quite enough. In the future, as your business develops, you can additionally open a solarium, manicure, pedicure, children's haircuts and other types of services.

Room

Having decided on the number of chairs, you can easily calculate the required area of ​​the room. It is enough to allocate 7 m 2 rooms for each workplace. In total, 4 seats will require 28 m2. We add a waiting room (hall), a bathroom and an area for working staff, we get approximately 40-45 m2. Based on this calculation, you will need to find a suitable non-residential premises for opening a hairdresser.

Depending on the initial capital, you can either rent the premises or buy them outright. As for rent, it will significantly reduce initial costs. The only point is to conclude an agreement for at least 5 years, because... You will invest money in interior decoration.

On average, rent of non-residential premises in a residential area of ​​the city in 2019 will be 20 thousand rubles, purchase - about 2 million (for Russia). It is clear that the calculations for this business plan for a hairdressing salon can be called average, because... in the village and in the center of Moscow, costs will be very different.

It should also be noted the costs of repairs and decorative finishing of the premises. If you try, you can find good specialists who will renovate the interior for 100,000 rubles without taking into account materials.

Permits

Having selected the premises, you can proceed to the preparation of all documents. The first thing you need is to open an individual entrepreneur with a seal and a current account. If you do everything yourself, the costs will be 2300 rubles (800 state duty, 500 stamp and 1000 bank account). Hiring a specialized company that will help you do everything will cost up to 10,000 rubles.

In addition to the individual entrepreneur, you will need permits from the SES, state supervision, and of course, a certificate as a hairdresser if you decide to independently participate in the business. In addition, you will have to pay for the design of utilities (water supply, ventilation and sewerage), so the cost of the project also needs to be included in the finished economy class hair salon business plan. As a rule, the cost of all the listed documents, taking into account the independent opening of an individual entrepreneur, is no more than 10,000 rubles.

Equipment

Let's move on to calculating the next costs in the business plan - the purchase of equipment and furniture for your hairdressing salon. For at least 4 jobs you will need:

1. 2 hydraulic chairs for the men's room.
2. 2 chairs with sink for the women's room.
3. 4 hairdresser workstations (large mirrors with a bedside table).
4. 1 wardrobe or hanger.
5. 2 benches in the waiting room.
6. TV.
7. Office equipment.
8. 4 sinks.
9. 8 hair clippers.
10. 4 hair dryers.
11. 3 curling irons.
12. Combs, scissors, razors.
13. Shampoos, creams, varnishes for the first 3 months of work.

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It is also recommended to buy a boiler for heating water so that the hairdresser can function normally when the hot water supply is turned off. Additionally, you will need a minimum set of furniture for the staff room, as well as the bathroom. In total, the equipment costs in the business plan for opening a hairdressing salon will be:

Name	Cost 1 piece. in thousand rubles	Quantity pcs.	Total cost in thousand rubles.
Hydraulic seats	8	2	16
Armchairs with sink	16	2
Hairdresser's workplace	10	4	40
Wardrobe	5	1	5
Benches in the waiting room		2
TV	15	1
Office equipment	25	1	25
trimmers	2,5	8	20
Hair dryers		4
Curling iron	2	3
Combs, scissors, razors
Shampoos, creams, varnishes
Total:

In total, the cost of equipment when calculating a ready-made business plan for a hairdressing salon for 4 places is approximately 207 thousand rubles. Taking into account the bathroom, boiler and furniture, you can invest 257 thousand rubles in a room for working staff. Please note that the cost of all items in the calculations was taken for 2019 and is not the lowest, so the price tag of the plan can still be reduced a little if you find cheaper, but at the same time high-quality products.

Staff

The next thing you will have to spend money on when opening an economy class hairdressing salon is the salary of the craftsmen, administrator and accounting department. As for the craftsmen, it is most profitable to work according to the percentage of profit system. A payout of 20 to 40% would be acceptable. An alternative option is to place a bet +%, but only in this case, reduce the interest payment several times. The average salary of a hairdresser should be at least 20 thousand rubles. If this is a master with experience, then even 25 thousand rubles. In total, for 4 jobs you will need to hire 6 people with a variable work schedule, which will amount to monthly costs in the business plan of 120-150 thousand rubles.

It is not necessary to hire an administrator. At first, you can meet clients yourself and sign them up for certain services. It is recommended to outsource accounting. For such services you will pay approximately 80 thousand rubles per year, but in return all paperwork will be handled by a qualified employee.

Advertising

Well, the last thing that needs to be included in an existing business plan for a hairdressing salon is advertising costs. Initially, it is recommended to spend at least 30 thousand rubles per month on advertising. As the number of “our” clients increases, the salon’s advertising will spread thanks to them. In addition, it is recommended to make a pillar, as in the photo below.

The cost of such advertising will be about 2500 rubles. If you have initial capital from which you can allocate money for more noticeable and effective advertising - illuminated signs and billboard advertising, then be sure to use this method of attracting attention.

When calculating a business plan for a hairdressing salon, usually the cost of advertising campaigns is about 50 thousand rubles, which we will take for our example.

Don’t forget that it is important not only to come up with an interesting name for your salon, but also to make good advertising. Create your website, group on social networks. You can fill it with content using smmbox , thanks to this service you can quickly promote a group

We make a calculation

So, we have considered all the possible costs of opening a hairdressing salon, now let’s sum it up and look at the expense and payback tables to see how profitable such a business is. women's business idea in 2019. The report was compiled for the first 3 months, which should be enough to promote the salon.

Salary for masters 6 people. (including accounting) 10

Consumables

Other expenses (internet, utilities, etc.)

The monthly costs of the hairdressing salon according to our business plan are 190-220 thousand rubles.

Well, the last question, the most interesting for our readers, is what are the benefits of opening a salon? The minimum cost of a haircut is 200 rubles, but still the average bill, especially for a woman, is 500. For calculations, let’s take a bill of 350 rubles. If the location of the hairdressing salon is chosen correctly, in the first months there will be at least 900 visitors per month. In the future, the increase should be at least 50%, namely 1300-1500 clients. Total monthly revenue according to our ready-made business plan will be from 315,000 rubles. Net income – at least 95,000 rubles per month. The payback period for such a project will be 5-6 months (the average ranges from 6 to 14 months).