home » Permit procedures » What is the most profitable way to trade? We choose a profitable direction before starting a business. What is profitable to sell now? What is the best way to trade on the market?

What is the most profitable way to trade? We choose a profitable direction before starting a business. What is profitable to sell now? What is the best way to trade on the market?

As long as money exists, or objects that can replace it, trade exists. Every day we run out of bread, butter, vegetables and fruits, we lack new clothes and shoes, and household appliances. The desire to get something new brings people to the market, where, after studying a wide range of products, they choose exactly what is needed in a particular situation.

A purchase is made, as a result of which the seller receives the required amount of money, and the buyer receives the desired product. At first glance, the transaction is mutually beneficial and satisfies the interests of both persons, but in fact, the entrepreneur involved in the market finds himself in a more advantageous situation, since he was lucky enough to overtake his competitors and get this buyer. The latter is important in running a trading business. The lack of buyers makes it unprofitable and leads to the closure of the outlet, which is what many novice businessmen fear most of all.

Trade has been and remains the most profitable business from the point of view of quickly making a profit.

Main trade rule– creating your own extensive customer base, as well as selling in-demand goods. With skillful goal setting, a small initial capital and strong confidence in your own luck, trading specific goods can become the main source of income and provide a 100% return. For example, as the owner of a retail outlet on the market that sells household chemicals, you can earn a solid income without worrying about damage to the goods and a decrease in their value. There is always a demand for goods such as potatoes, onions, peppers and other vegetables. People need clothes and shoes constantly and at any time of the year. Selling baked goods, not a single entrepreneur has ever lost money.

The only thing about worth remembering for a beginner businessman:

trade can be profitable only when the number of competitors is minimized;
everything depends on the buyers;
The investment will definitely pay off, so in an effort to save money, you should not overstep the boundaries.

The ideal option is a family trading contract, in which all family members take part. In this case, the costs for the loader, the seller and even the accountant are reduced to a minimum, which allows you to save significant amounts on this item of expenditure, going to the family budget.

Features of organizing a retail outlet on the market

Having not yet decided on the product, but having an idea of what type it will be, you should start search for a place under a retail outlet. The most advantageous places are considered to be places with a greater traffic of people - entrance, exit, first rows adjacent to them. Naturally, they are all occupied or rented out at inflated prices. Most often, newcomers are offered remote boutiques and pavilions, the rent for which is as low as the possible profit from sales from this location. In no case should you agree to this option; it is better to take a more expensive one, but near places with large crowds of people.

Having decided to organize a retail outlet, you should decide on form of doing business. The easiest way is to register as a s. Registration in this capacity will not cost more than 1000 rubles, which is important at the initial stage.

If you rent a place to sell goods, you should receive a new status, as this will greatly simplify relations with the market administration and future suppliers.

If you have not yet registered an organization, then easiest way This can be done using online services that will help you generate all the necessary documents for free: If you already have an organization and you are thinking about how to simplify and automate accounting and reporting, then the following online services will come to the rescue and will completely replace an accountant at your enterprise and will save a lot of money and time. All reporting is generated automatically, signed electronically and sent automatically online. It is ideal for individual entrepreneurs or LLCs on the simplified tax system, UTII, PSN, TS, OSNO.
Everything happens in a few clicks, without queues and stress. Try it and you will be surprised how easy it has become!

Selecting a product to sell

Trading always begins with the choice of goods to be offered for sale. The type, shape and name of the product occupy an important place in receipt. If possible, you should trade inexpensive but exclusive goods that are highly competitive and in demand among consumers.

Before looking for a supplier, you need to devote several hours to studying the retail assortment located near the trading premises of competitors' boutiques. Having spent very little time, a novice entrepreneur will be able to avoid mistakes and purchase exactly the product that is lacking in this market segment.

So, if in a neighboring pavilion they sell cleaning products for furniture, floors, stoves and bathtubs, washing powders and dishwashing detergents, it is advisable to stock various kitchen utensils and bath items in your own outlet: towels, dishes, shelves and plastic cabinets, mops and the like. If we are talking about selling T-shirts and sweaters, then you should bring trousers, skirts and jeans to your own retail outlet. In addition, the choice of products may depend on the time of year and demand for it.

For example, in the winter season boots and outerwear are in great demand, in the summer – dresses, blouses, sundresses and sandals. You should also pay attention to fashion trends. Last spring-autumn season, sneakers were in great demand. This spring, the demand for them fell; buyers prefer shoes with wide heels or platforms.

Assortment analysis depending on location

Small city

In terms of trade, small cities have their advantages and disadvantages. On the one hand, the population in such cities is small, which means that profits will be distributed extremely unevenly, which makes you think about carefully choosing the location of a retail outlet. On the other hand, it is possible to bring quite ordinary goods to a small town and sell them at high prices, due to the lack of competitors.

To this kind goods may include:

inexpensive but fashionable clothes and shoes this season;
household chemicals from foreign manufacturers;
confectionery;
alcohol.

The choice of goods is extensive and depends entirely on the location of the market. So, if the market is located in a residential area, it is advisable to start selling buns, bread, sweets and consumer goods, which people will not specifically go to the supermarket for, but will willingly buy when they go down to the entrance. Near gas stations you can sell spare parts for cars, oils, cigarettes and alcoholic drinks.

Big City

Large cities provide a lot of opportunities to choose the location of the market where you plan to open a retail outlet.

So, if you plan to sell clothes, shoes, or sports equipment, you should rent space at a clothing market. If trade is related to household chemicals, vegetables and fruits, you need to rent a trade kiosk at the food market. In addition, there are also construction and mixed markets. We should also not forget about the high popularity of wholesale markets, where goods can be sold not by grams, but by tens of kilograms at a time.

When planning to open a retail outlet selling accessories for mobile phones, earrings and other jewelry, it is advisable to place it near a university or school. Students and schoolgirls will become regular customers and bring in a good income.

Village

When planning to open a retail outlet at a market in a village, you should carefully study the contingent of local residents. The goods for filling the counter should be selected depending on the needs of customers, bearing in mind that most of the village residents are elderly people who do not need branded clothing and the latest modern technology.

Most Popular The village uses such goods as:

bread;
flour;
sunflower oil;
salt;
matches;
sugar;
sweet water;
ice cream.

It is advisable to purchase a certain amount of washing powder and detergents, kitchen towels, clothespins, men's and women's socks, underpants, and work gloves. Such goods always find their buyer; they are not perishable, so the benefits from their sale are obvious. Don't forget about alcoholic drinks too.

Center or outskirts

If we are talking about a retail outlet downtown, then you should understand that people go to the center for a specific purpose: to take a walk, go to the theater, cafe, meet friends. In the city center you can open a retail outlet with flowers, clothes and shoes, or a grocery store with an assortment of alcoholic and carbonated drinks, buns, bread, vegetables, fruits and sweets.

Nobody buys quality clothes and shoes on the outskirts, trade in chemicals, construction materials and small equipment will also not be successful. The purchase of significant goods is always deliberate; the buyer wants to have a choice and therefore goes to the city center for shopping. On the outskirts it is allowed to open only a grocery store with a small cafe where you can order coffee, tea, breakfast or dinner.

Embankment and other recreation areas

When planning to open a retail outlet on the embankment, in parks, at bus and railway stations, near a parking lot and the like, you should understand that despite the large crowd of people, selling large and expensive goods will not be profitable.

Ideal products are considered:

seeds;
ice cream;
hod-dogs;
coffee Tea;
hamburgers;
pies;
sweet and sparkling water;
alcohol;
napkins.

Analysis of the assortment depending on the area

Food

Planning to open your own retail outlet at the food market, you should understand that you should not expect large incomes at first. On average, no more than 6 thousand rubles are collected per day from one food outlet.

The assortment should be selected based on the information above; personal preferences should not interfere with the desire to earn money. It is most profitable to trade potatoes and other relatively perishable vegetables. Potatoes, carrots, onions and beets will always be in demand. It is no less profitable to trade meat. In the latter case, the business can become virtually waste-free.

Non-food

The non-food sector of trade should include, first of all, the sale of things, chemicals, dishes, small household appliances, and electrical appliances. You should choose high-quality, but not expensive goods, the markup on which will not make the buyer want to pass by.

Construction

Selling construction products requires not only studying the market in order to find a free market, but also having certain knowledge in the construction field. Not all buyers can clearly explain what thickness of timber they need specifically, what quality of paint they expect and how many rolls of wallpaper they need. If the product supplier does not know this, the business will not work out from the very beginning.

Selection of products sold depending on the season

When trying to get the most benefit from trade, you should focus not only on the location of the market and the number of competitors, but also on the season, especially when it comes to trading vegetables and fruits. In winter, it is most profitable to trade potatoes, carrots and onions.

In spring you can make good money selling strawberries, cherries and fresh vegetables. In summer, tomatoes, cucumbers, plums, pears, apples, peaches and apricots are in great demand. In autumn, you can organize wholesale trade in sweet peppers, eggplants and cabbage.

The same goes for clothes and shoes. The assortment of a retail outlet must change with the changing seasons, otherwise the entrepreneur will not benefit from the business he has started.

Typical mistakes of novice entrepreneurs in the field of trading on market squares

You should not count on the fact that by purchasing goods on the cheap, renting a retail outlet and finding several buyers, you can build a real business that you can pass on to your own children.

Many entrepreneurs stay afloat for only a few years, or even months, after which they close down, having come to the erroneous conclusion that such a business is unprofitable.

In reality, such problems arise due to numerous mistakes made during the trading process, here are some of them:

The listed reasons are far from the only ones, but in most cases they have a negative impact on the trading business.

The impact of the crisis on trading on the market

Successful trade largely depends on the purchasing power of citizens.

During crisis years, buyers have less money, and accordingly, they go to the market less often, which leads to a decrease in the number of sales and the closure of many retail outlets.

In crisis years the most profitable way to trade products and basic necessities. Clothing, shoes and small household appliances are in less demand, as are interior items. A crisis is detrimental to trade, but having extensive experience in this area, you can adapt to it.

Trade is one of the most profitable areas in the field of entrepreneurship. Compliance with the rules established in this area, competent business design and careful study of consumer demand is the key to creating an effective business. Before starting this project, it is necessary to undergo thorough preparation. In this article, we propose to discuss the question of what is profitable to trade on the market.

Trading on the market can bring good income

Analysis of the modern market

Novice businessmen know about the peculiarities of market relations only from the buyer’s point of view. Many entrepreneurs mistakenly idealize this area, thinking that creating a store will allow them to earn big money. The very essence of trade relations is built on certain laws and commercial traditions.

Before starting work in the market, it is necessary to carefully analyze the specifics of this activity.

Many consumers often think about the income of sellers selling on the market. When making approximate calculations, people fantasize about large customer traffic. A novice entrepreneur should understand that increasing the number of stores or goods on the market does not contribute to an increase in sales volumes. When choosing an assortment for subsequent resale, you should not copy competitors and purchase similar products. Increasing the number of sellers does not increase the number of buyers. This is the problem that newcomers to this field often face.

A well-thought-out product range will allow you to work even in conditions of fierce competition. First, you need to select several products that are not available on the market. It is very important that there is a stable demand for the selected products. The main rule of market relations is the axiom “demand creates supply”. This means that if the assortment is chosen incorrectly, the entrepreneur will have to replace the entire product line. The presence of unclaimed products may cause the first losses.

The next important nuance is to study the location of retail outlets in the market itself. The choice of commercial products depends on the choice of point. As a rule, a classic market has several entrances and a trading area divided into separate zones. There are stalls and shops specializing in a specific product in different areas. Points located near the entrance specialize in impulse sales. A household chemicals or bakery products store may be located here.

More often than not, newcomers to the market choose places that buyers rarely visit. In the case of such placement, it is recommended to choose narrow-profile products. The next problem that a businessman must face is the need to attract buyers. For this purpose, billboards and special banners are installed.

Before you start trading on the market, you need to carefully analyze the risks involved. Low consumer demand, unexpected costs and high rents are the primary risks. The lack of compensation funds may cause the need to close the business a short time after the start of work. The amount of available capital should provide three months of stable work, taking into account the lack of income. In this case, the entrepreneur has a chance to solve all the problems that have arisen.

A fairly common mistake in this area is hiring employees a few days after the opening of the outlet. Entrepreneurs who take this step deprive themselves of the opportunity to study all the subtleties and specifics of the field in question. Ots The lack of control over consumer demand is the cause of the first financial difficulties. It should be remembered that hired workers fulfill their obligations only in order to receive wages. The business owner himself works to study the prospects for the further development of his project.

The profit you will receive from trading on the market largely depends on whether the product category is chosen correctly

When creating your own business, it is necessary to take into account the economic characteristics of the region and the level of solvency of the potential audience. According to statistics provided by Rosstat, the level of solvency of Russian citizens has decreased by ten percent over the past three years. This means that most of the population of our country saves on purchasing quality goods. According to sociologists, all people acting as consumers can be divided into four groups. The financial efficiency of a business depends on the description of the portrait of potential clients:

« Optimizers"- this category includes residents of large cities aged forty-five years and older. This category of consumers prefers to refuse expensive products and purchase cheap products.
"Rationalists"- This group includes people with high income. Representatives of this category are characterized by careful planning of their spending and compiling lists of essential goods.
"Bargain Hunters"- This category includes residents of cities with a population of less than one million. The majority of this group are women aged thirty-five to forty-four years. When going to the market, “discount hunters” look for retail outlets where various promotions are held.
"Thrifty"- this group includes all residents of provincial cities with low income. When going shopping, these people prefer to buy goods that will last them for several months. A distinctive feature of such people is complete control over the budget.

How can an entrepreneur receive a subsidy for business development?

When considering the question of where to start trading in the market, you should deviate a little from the main topic and talk about methods for obtaining starting capital. People who are officially classified as unemployed are eligible to receive subsidies to start their own business. To receive start-up capital from the state, you must live in this status for at least thirty days. You can register as unemployed at your local employment center. Only those citizens who meet certain criteria can receive a subsidy to create their own business. Retirement age, college education or a criminal record may be a reason for refusal to issue funds.

After receiving unemployed status, the future entrepreneur can begin the process of applying for a subsidy. To begin with, it is recommended to study all available government programs and the conditions that must be met in order to participate in such a program. In some regions, employment center employees require that the entrepreneur pass a test.

To receive government assistance, an entrepreneur must provide the center’s employees with a developed business plan. In this document, you need to indicate the operating procedure of the future retail outlet, product range, methods of promoting the business and the expected profitability of the business. Many newcomers to the business sector involve third parties in drawing up a business plan, acting as intermediaries between the entrepreneur and the employment center.

The application review period is ten days. In some regions, a rule has been established according to which a businessman must defend the project being developed before a special commission. After completing all of the above steps, you should register as a business entity and open a current account. Money in the amount of fifty-eight thousand rubles will be transferred to this account. This amount is enough to rent a trade tent or small pavilion and purchase the first batch of commercial products.

Customer demand will be determined by how many similar items are already on sale in your region

Competent organization of trade in the local market

When choosing trade as the main direction of business, an entrepreneur needs to carefully study all the intricacies of the organizational process. Fulfilling this condition allows you to reduce the likelihood of difficulties in your work.

The more profitable it is to trade

Many newcomers to the field of commerce often ask the question of what is profitable to trade now. According to experts, one of the promising areas with a stable level of consumer demand is food. Products from this category remain in demand even during a crisis. When choosing an assortment, it is necessary to take into account the level of solvency of the majority of customers. As a rule, most market visitors want to purchase inexpensive cereals, vegetables and fruits.

The next popular category is shoes and clothing. This area of trading activity is characterized by stable demand and a high level of competition. The presence of wholesale suppliers capable of providing unique goods at a low cost allows you to increase the size of the product margin. In order to find such suppliers, you will need to spend quite a lot of time. It should also be taken into account that in the case of untested products, the entrepreneur risks working at a loss. That is why many traders prefer to choose the same products as their closest competitors.

Construction materials are another product group with stable demand. Such products are purchased not only by ordinary citizens, but also by representatives of small firms. The profitability of such a project depends on many external factors. Before choosing this direction, it is recommended to carefully analyze the level of competition.

The nuances of trading on the market

In order for trading activities to bring maximum profit, it is necessary to take into account the influence of such factors as seasonality. Trading meat, milk and other perishable goods becomes much more difficult during the summer months. Changes in the nature of consumer demand are most clearly evident in the fruit and vegetable trade. During the summer months, it is recommended to focus on selling berries, tomatoes and cucumbers. During the winter months, vegetables such as carrots, onions and potatoes are more in demand.

Seasonality is also observed in the clothing trade. The product range of such outlets must necessarily change following the onset of the new season. Trying to sell winter items during the summer months can result in major losses.

First, evaluate how occupied a particular trading niche is already; the more competition, the less chance of success

Where to start: detailed instructions

At the first stage of creating a business, an entrepreneur needs to find a place in the market that will be used to create a retail outlet. During this process, it is necessary to carefully analyze customer traffic in various areas of the retail space. As a rule, most people visit only the shops and stalls located in the first row. The cost of renting this area can be significantly higher compared to other places. Most beginners are offered pavilions that are located quite far from the entrance. When choosing such a location, you should understand that the level of client flow will be reduced several times.

At the next stage, you need to register as an individual entrepreneur. When choosing a tax regime, it is recommended to pay attention to the simplified system. The cost of legal registration of a business is about a thousand rubles. After this, you need to contact the market administration in order to conclude a lease agreement. In addition, it is necessary to conclude contracts with companies that will supply the range. An entrepreneur who wishes to trade on the market must comply with the following rules:

Most markets prohibit space tenants from engaging in wholesale trade.
The entrepreneur is obliged to comply with sanitary rules.
Involving minors in trading activities is prohibited.
The tenant undertakes to maintain the rented area in proper condition.
The market administration sets the opening hours of the stores.

After completing all the above steps, you can start trading.

When considering the question of what can be traded profitably on the market, it is necessary to give some advice from people who have built a profitable business in this area. Many entrepreneurs who make mistakes in the very early stages of starting their own business close their stores just a few months after starting trading. One common mistake is hiring workers who do not have professional experience. Trying to save money can result in major losses.

The next common mistake that almost all beginners make is concluding a contract with suppliers who offer the lowest price for their products. Wanting to increase the profitability of their business with the help of a commodity premium, entrepreneurs purchase low-quality products that remain unclaimed. It should also be noted that too low the cost of products may cause doubts about the quality of the products offered. Independent attempts to trade without proper experience are also doomed to failure. Such entrepreneurs often make mistakes when choosing the product range or location of the outlet.

All of the above factors have a direct impact on the state of the business. In addition, it is imperative to take into account the peculiarities of the regional economy. The low level of income of the population leads to a decrease in consumer demand. Stores specializing in the sale of home decoration, jewelry and household appliances often suffer large losses, which leads to their closure. In the event of a crisis, the demand for essential goods and food increases. This factor must be taken into account when developing a business plan.

The main task of a novice entrepreneur who does not yet know what to trade on the market is to conduct research, study supply and demand and make a choice

Conclusions (+ video)

In this article we discussed the question of what is profitable to trade at retail. A well-structured trading business can become a very profitable enterprise, bringing in stable revenue. However, any mistake made in the organizational process can contribute to large losses. Before starting work in this field, it is recommended to carefully study all the pitfalls by spending several months working as a seller.

In contact with

Business in small towns has some distinctive features. They must be taken into account in order to ensure the stability and profitability of an enterprise in any field of activity.

Local market analysis

In order not to lose your invested funds and make a profit, you need to start opening your own business with its planning. At this stage, you should carefully assess the situation on the local market and select the most promising niche.

The following factors require a competent assessment:

Population size, its structure;
Economic opportunities, solvency of residents;
The relationship between supply and demand, the presence of unmet needs of the population;
Opportunities for competition.

Having studied the data on the number of residents and their age composition, it is easy to determine the most numerous category of the population and its needs. For example, if there are a lot of young people in the city, it would be advisable to consider the idea of opening a sports or gym, a sporting goods and food store, a children's clothing or toy store.

When starting your own business, it is important not to overestimate the financial capabilities of potential consumers. In cities with low incomes, types of business such as an expensive spa salon, an expensive branded clothing store or animal grooming will not be popular among residents.

Having an idea of the size and structure of the population, its solvency, it is not difficult to analyze the level of its needs and the degree of their satisfaction. Perhaps the city lacks 24-hour pharmacies, a store for car enthusiasts, or young people have nowhere to spend their free time.

It is profitable to start activities in areas where competition is minimal or absent at all. The most promising will be a new idea that is useful for residents, but has not yet been implemented. For example, a private kindergarten, a pet supply store, large-format printing services.

Business in a small town - pros and cons

When starting a business in a small town, it is important to evaluate all its pros and cons, which will significantly affect the efficiency of the business.

Obvious disadvantages hindering business development in small towns:

A small number of potential clients;
Low level of income of the population;
Limited demand.

Small number of inhabitants in small towns and their low level of income significantly limit the choice of field of activity. In small settlements, trading in goods of a narrow special purpose such as art supplies or musical instruments will not bring profit.

Low income of the population determine the demand mainly only for everyday goods. The lower the income, the less the buyer is willing to spend on non-essential items.

Business in small towns has its advantages:

Low initial capital investment and operating costs;
A small number of competitors or even their absence;
Unpretentious clients;
State support for regional small businesses.

An important advantage of small cities The fact is that you can start your own business and run it at much lower costs than in a large metropolis. Renting premises will cost several times less, and staff salaries are also low.

In small towns Large companies that are difficult to compete with do not work. And there are few local competitors, so it will not be difficult to thoroughly study the advantages and weaknesses of each of them and find the most open niche.

Unlike the population In large cities, residents of the regions are less demanding of goods; they prefer high-quality domestic products rather than expensive delicacies. They don't follow fashion trends so fanatically.

A stock store selling high-quality clothing from outdated collections can become very popular among local residents. Good suppliers will provide the store with excellent products at low prices.

Thanks to government programs for the development of small businesses in the regions, you can receive certain benefits and subsidies.

Business in a small town - where to start

Having assessed the situation in the local market and studied potential clients, you can choose a suitable niche that is in demand and will bring profit.

There are several ways to start your own business:

Offer a popular product, the demand for which is not fully satisfied;
Introduce a new product to the market, an idea that was not available in the city before;
Organize a business in the area where you have experience, qualifications, and special education.

If a business opens in a niche where there is already competition, it is necessary to provide benefits that attract customers. In small towns, it is important to focus on the quality of service.

An individual approach, additional services included in the price, various promotions and discounts will increase the number of sales.

Reputation in a small town where many people know each other is of great importance. Customers satisfied with the quality of the product and service will become regular visitors.

Many business ideas that work in megacities have not yet been implemented in small towns. We need to implement a successful idea that will be in demand among local residents. For example, the first fast food in the city.

Lack of competitors– an important advantage of promoting new products, which will ensure a quick return on investment for the business.

An indisputable advantage over competitors is the owner’s personal experience and special knowledge in the area where he is opening a business. Knowing all the ins and outs of your business will help you attract and retain clients.

The location of the business is also important. It must be relevant to the target population. It is more efficient to locate catering establishments closer to the city center, and residents of the outskirts who have to walk far to buy groceries will be happy to have a grocery store.

Having decided on the field of activity, it is necessary develop a detailed business plan, calculate the required amount of start-up capital, the efficiency and payback of the enterprise. Having an economic justification for your project and its profitability, you can contact the bank and get a loan.

Qualified legal advice will help you competently take advantage of the state small business support program. As part of the program, you can take advantage of benefits when obtaining a loan, subsidies and tax breaks.

Franchise

Franchise business involves opening your own business under the name of a famous brand and work according to his standards. The advantage of this approach is that the company is already promoted and popular, this inspires the trust of potential customers and ensures stable sales.

Franchise agreement are offered by various companies working with food, clothing, shoes, furniture, household appliances, as well as cafes and restaurants, delivery services, and entertainment complexes. It is important to make the right choice, to determine what will be most in demand in the city.

You also need to pay attention to terms of cooperation, reliability of the partner, availability and amount of franchise payments. At the beginning of the activity, the terms of delivery of goods, mutual settlements, and advertising campaigns are of great importance. A lot of unofficial useful information can be learned from other network participants.

Working in partnership presupposes the fulfillment of certain conditions. Must be carefully study the terms of the contract. In some cases, failure to fulfill the sales plan leads to termination of cooperation. Information about all such points must be collected before signing the contract.

At first the franchisor provides financial support, but you won’t be able to do it without your own investments. Companies do not bear the costs of renting premises, paying staff, tax and other obligations.

Consultations with company specialists will help aspiring entrepreneurs understand all the intricacies of running a business.

Ideas

In small towns, real income comes from business in the trade sector. It is most profitable to sell everyday goods here.

Produse store

Grocery store opening- this is the most a win-win in any locality.

There is always a demand for products, regardless of the economic situation. It is important to choose the right location, and the store will be profitable.

Most likely, there is already a large shopping center in the city center. There is no point in competing with him in prices or assortment.

It is more profitable to sell products in close proximity to residential buildings, for example, to open a store on the ground floor of a high-rise building.

According to marketers' observations, in hypermarkets, buyers prefer to shop once a week, buying goods for future use, because prices there are lower. It is more convenient to purchase food products that need to be purchased daily close to home. These products - bread and pastries, milk, tea and sweets for tea, fruit - form the basis of the assortment of convenience stores.

To attract and retain customers, the store must have advantages over competitors and have its own “zest.” Fresh baked goods every day can be such an advantageous difference. If you install an oven in a store or open a mini-bakery next to it, the appetizing smell of fresh bread will provide regular customers.

Goods for children

Trade in goods for children– stable business, regardless of the season or size of the locality. The fact that parents usually do not save on purchases for children causes more high markups on children's products. This ensures good business profitability and makes it possible to pursue a more flexible pricing policy, creating an advantage over competitors.

The areas of trade are quite diverse: children's clothing and shoes, toys, baby food, cribs, strollers and other similar products.

Marketing research will help you successfully determine the direction for your store.

After analyzing the assortment and prices of competitors, and talking with the population, we can draw a conclusion about what children's products are needed in the city.

Highest attendance observed in stores located near childcare facilities(kindergartens, schools, clinics), in shopping arcades or large shopping centers. The store can be highly specialized, for example, a children's sports clothing store, or universal.

Children's store should attract with an original thematic design. Competitive advantages will help ensure a constant flow of customers. These could be lower prices, exclusive assortments, holiday promotions, discounts, discount cards.

Buyers will also like additional amenities: a room where you can feed a baby or spacious fitting rooms that can accommodate both a child and a parent, a children's corner and a TV with cartoons.

The staff is also important. Friendly sales assistants must be able to communicate patiently with children.

Goods for pets

Pet products are in demand among all segments of the population, from schoolchildren to retirees. Products for cats and dogs are in greatest demand; aquariums are also becoming fashionable. Aquariums are now found not only in houses and apartments, but also in supermarkets and official institutions.

A small simple store can sell the most popular goods for everyday needs, mainly goods for cats and dogs: food, litter, combs, shampoos, leashes, muzzles, collars. You can attract customers with a catalog of goods delivered to order.

Such a store should be located in a public place: on a busy street, near a bus stop, next to other stores.

Car accessories

In our time, when Almost every family has a car, business in this area is very relevant. Trade in car accessories in our country is only gaining momentum.

Now there is a good opportunity to become the first owner of a car accessories store in your city.

These accessories are additional devices and means to improve the operation of the mechanisms and appearance of the car, and increase the convenience of its use.

Such products include windshield wipers, deflectors, foot mats, as well as various equipment: GPS navigators, radar detectors, video recorders and much more.

A good option might be suitable franchise. The partner company will provide regular supplies of certified goods at competitive prices. The store will feature the latest new car accessories.

Trading quality products from official representatives and distributors will provide an undeniable competitive advantage.

Household goods

The range of household goods is very wide. There is an opportunity to find your niche in this area, a category of goods for which demand exceeds supply. Main groups of household goods: household goods, gardening goods, household chemicals. The specific choice will be determined by the current market situation.

The profitability of trade in household goods ensures a large turnover. The optimal assortment of a small store should be a large number of inexpensive items for everyday use. Accordingly, a hardware store needs a large retail space.

A good place to locate a store would be a densely populated residential area where there are no competitors nearby. It is not advisable to locate a store near shopping centers and chain retail outlets.

Conclusion

In any business, it is important not to stop there.

And in accordance with this, it is necessary to promptly introduce new methods of work into business, constantly update and expand the list of products. Sometimes it is more profitable to completely change the assortment than to sit and wait for customers.

The state decided to help the unemployed registered on the Labor Exchange. He gives them 58,800 rubles, or even more, “initial capital” free of charge if they provide some kind of formal business plan for their business idea.

Most often, the thought comes to the minds of such novice businessmen: I’ll start trading in the market (in the sense, in the bazaar). Of course, before this, a person dealt with markets only as a buyer. An aspiring entrepreneur walks around the markets, takes a closer look, asks traders, negotiates with the administration about renting a place. The idea of trading on the market becomes more and more firmly established in the head and finally comes true.

At the same time, most newcomers to market labor make 10 typical “strategic” mistakes and go broke. Most, but not all. About 1-2 out of ten trade successfully. It's a shame, they could have done everything.

The first mistake: you look at what the traders already working there trade in the market, how they trade, what sells more successfully, and you want to be like them, trade the same and in the same way.

An increase in the number of sellers, for example of sausage, will not increase the number of sausage buyers and the money in their pockets. Before you, there was a balance between the number of retail outlets for specific products and the consumer flow of the market. You will only ride on the same consumer flow, “biting off” a share of the revenue of the old merchants.

Your share will not be large, since you have not yet acquired enough regular customers. As a result, the proceeds will not even be enough to pay for the rent of the retail space. Moreover, the old merchants will do petty mischief.

It is necessary: to trade not what is already being traded, but what is missing in this market for buyers who regularly come here. To do this, ask customers, observe and think, think.

Three attractive stereotypes in relation to retail markets (bazaars):

you can find everything here
Here you can safely bargain (discount immediately)
here for each product there is a “own” seller you can trust

And in this “find everything” there may be voids. Look for them. But remember: just because something is not on the market, this does not mean that you should immediately trade it. Perhaps the old sellers tried it and it didn’t work. Having found a promising void in the assortment, carefully find out whether they have already tried to sell this here?

And one more thing: do you want to be “like everyone else,” becoming part of the “general pattern,” or to stand out, to be different from everyone else? Guess 2 times: who will buyers pay more attention to?

Second mistake: you want to trade what you like: “I want to trade elite teas, sweets, cookies - it’s so beautiful! My display (assortment) will be better than those of these traders.”

Trading what you personally like is like death. You need to trade what market visitors like. In this case, see “First mistake”.

Third mistake: you want to trade something that, in your opinion, is not on the market, or is very little represented.

The decision should be based on the customers' opinions, not yours. To do this, you need to study the buyer, get to know him, and observe him (see “First mistake”). You may not personally like the wishes of buyers. What do you want: income or satisfaction of your opinion?

Fourth mistake: you do not adequately assess the location of the retail space that you were offered for rent on the market.

There are “passage” places: usually closer to the entrances, on the central passages; and “non-passable”: in side aisles, along the periphery of the market, in dead-end aisles. No-passing places can also be along the central aisles, but at the end of the shopping row. Buyers are no longer coming. Passage places are always occupied. You, a beginner, will be offered only impassable ones.

Goods for everyday use (gastronomy, bread, cigarettes, for example) or “impulse demand” (household items, stationery, etc.) cannot be sold in closed areas. But you can trade, and successfully, with goods of “special” demand and a narrow range. For example, “only hunting knives”, or “everything for dog owners”, etc.

But remember that in order to form the primary flow of “specialized” clients to your “specialized” place, additional advertising will be required already on the streams: a wall poster, a “folding bed”, etc., but it’s better not to be lazy and distribute simple leaflets with advertising at the entrances for a week your product and location. There is a plus: off-the-beaten-track locations have low rents.

Fifth mistake: you start trading without making deep and detailed calculations on fixed costs.

Fixed costs are not just rent for a retail space. There is a lot more: fees for various market services - use of a cart, or permission to enter your car for unloading; payment to the veterinary laboratory, for the rental of commercial equipment.

Don’t forget about the imputed tax once a quarter. This is how you accumulate a decent amount of little things. Plus fines if payment is late for something.

Fixed costs do not depend on your revenue level. Even if you didn’t make a sale, pay. Will your revenue be enough in the first month?

Sixth mistake: you focus on optimistic (and even rosy) forecasts for revenue and turnover.

Having surveyed or somehow found out the level of revenue and turnover of traders already operating in the market, you plan for yourself the same or even higher. Because you think that you will trade better (see “Second mistake”).

When planning any business, always consider “pessimistic” forecasts when calculating revenue, turnover and the level of fixed costs. In most cases, in the first three months (promotion of the place, acclimatization) the net profit is zero. But you have to pay fixed costs.

Have a reserve of primary capital for this case. Persistent traders sometimes also get another job (in the evenings, weekends) in order to pay fixed costs from their salaries while their place in the market is being promoted. And they do it right.

Seventh mistake: you do not adequately assess the cyclical nature of trading to start your activity.

For any product during the year there is a cyclical nature of trade turnover (according to demand). In some months there is very high revenue, in others, on the contrary, there is even a loss. You need to focus not on monthly income, but on the results of the year. For some types of trade, 2-3 months “feed the whole year.”

For example, fresh flowers. Experienced merchants set aside a portion of the proceeds from the “good months” to pay fixed costs during the “bad months.” When planning your trading, carefully learn about the cyclical nature of this product.

As a rule, opening trade at the end of spring at the beginning of summer is not profitable. But at this time it is easier to get a good (passing) place on the market and endure it with low trade until it picks up in the fall. It is useless for a newcomer to give up the hope of getting a “good” place in the fall.

Eighth mistake: you are a beginner, opening your own trading place on the market for the first time, but you do not trade yourself, but hire a seller.

This is also like death. Firstly, you will never learn to understand the intricacies of market trading. Secondly, the hired salesperson is poorly motivated to “catch buyers” when promoting a new place, and generally keep a smile on his face.

The percentage that you promised him means nothing if the seller simply does not have the ability to promote a retail location. And sellers with abilities have long been employed. Thirdly, there is a whole business: hiring such new people in order to steal decently and disappear.

Ninth mistake: you do not calculate the amount of required working capital taking into account Paret’s law.

Don't know this law? Paret's Law states: of all your products, only 20% of the assortment will bring the main (80%) revenue. The remaining 80% of the assortment provides only 20% of revenue and can take a very long time to sell. But there is a paradox: without this supposedly unnecessary “ballast” in the form of 80% of the assortment, the profitable 20% of the assortment will not be sold. Abstruse?

Read carefully several times. Experienced traders explain this simply: in order to successfully trade, for example, only potatoes, you also need to put on the counter a wide range of other things, including nuts and bottled juice. But only potatoes are not traded.

So, enough working capital is needed to purchase both the main product and “for the assortment.”

Tenth mistake: You are starting a trading business alone.

Without the support and participation of your entire family, or at least one person who loves you, you will not cope. This is precisely the main reason for the successful work in the markets of traders of “other nationalities” - the participation of the whole family, from small children to distant relatives.

This is a real business plan.

If you find solutions that allow you to avoid making the listed mistakes specifically in your case, then these solutions will be the true business plan for you. It would be good to write down these decisions (how not to make mistakes) and constantly look at the notes, correct, supplement. And then everything will work out for you.

Before opening a business specializing in selling anything, you need to analyze the market in detail, finding out what is profitable to trade at retail. After all, there is always a possibility that the niche in which you were planning to take your own place has long been occupied. Or you have chosen a not very suitable product that will not be in expected demand among buyers. The situation may vary significantly depending on the region where you live. But we can identify groups of goods that are traditionally popular among the population. We propose to dwell on them.

What is profitable to trade: Food

As a rule, most newcomers to business start their business by selling food products. There is one significant point here: it is imperative to think through the conditions and place of storage of your goods. You may need to rent a warehouse and freezing units. It is also imperative to accurately calculate purchase volumes so that unsold products do not simply rot in the warehouse or their shelf life expires. Such a business will be profitable in cities and large towns, especially if you manage to negotiate direct deliveries with manufacturers.

What is profitable to trade: essential goods and personal care products

This category includes products such as soap, matches, toilet paper, detergents, combs, etc. All these products are widely used in everyday life, therefore they are in stable and steady demand. Places for selling such products should be chosen within walking distance from residential buildings.

What is profitable to trade: seasonal goods

These products include products whose sales peaks occur at certain times during the year. For example, swimming mittens are not in great demand in the winter, but warm mittens are not in great demand in the summer. In order to achieve success in this segment, it is necessary to clearly define the product and the time when people will need it. At the same time, it is advisable to purchase products long before the start of their sale, so that the costs for them are minimal.

What is profitable to trade: clothing, household chemicals, appliances and more

In the 90s, the shuttle business flourished in our country, but today it is practiced only in border areas. However, if you try hard, you can organize the import and resale of some from abroad. Despite the fact that you can make very good money from such a business, it is associated with various difficulties, which include the risk of damage, currency conversion, etc.

What are the benefits of trading on the market?

If you are planning to place a retail outlet in a bazaar or market, then first of all you should take a closer look at the assortment of what is already sold by your neighbors, and, if possible, not repeat yourself. In general, cheap and very necessary items of clothing, such as panties, socks, T-shirts, tights, etc., are in greatest demand. Trade in inexpensive cosmetics and jewelry also brings good profits.