How to open a children's playroom? All about opening a playroom for children: where to start a business.

Alexander Kaptsov

Reading time: 8 minutes

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Opening a children's playroom is a profitable business option. The cost of services is quite acceptable for parents who want to leave their child under the supervision of a teacher for a short time.

In turn, the kids enjoy the entertainment. Subject to certain conditions, the flow of customers will always be constant. How to organize a children's playroom from scratch, taking into account all the nuances? What room, location, equipment should I choose? How to calculate profit? Let's deal with each question in order.

Where is the best place to organize a playroom for children: location

The profitability of this business directly depends on the level of attendance.

When choosing a location, you must be guided by two criteria:

1. A large flow of people.
2. The purpose of visiting a specific destination. As a rule, this is relaxation, shopping and entertainment. That is, people with children come somewhere to relax, have fun or buy something.

Thus, a profitable children's playroom can be opened in the following places:

• In large shopping and entertainment centers.
• In hypermarkets and cinemas.
• At resorts and boarding houses.
• In sports clubs and beauty salons.
• Close to cafes and restaurants offering fast food.
• For small towns, a location in the central part of the village or near a park area is ideal.

While parents are busy with their own affairs, children will enjoy frolicking under the watchful gaze of the teacher. In this situation, everyone will be happy, including.

Basic requirements for the premises and equipment of a children's playroom

Any parent strives to create the most comfortable conditions for their baby. At a minimum, he should be light, warm and dry.

Therefore, a number of special requirements are imposed on the room used for children's games:

1. Good lighting and high ceilings.
2. Excellent ventilation, but no drafts.
3. It is mandatory to have a bathroom and lockers for shoes, outerwear and bags.
4. An important nuance is the non-slip floor covering, which prevents injury.
5. Transparency of walls and partitions separating the playroom from other rooms is desirable. In this case, parents will be able to monitor their children.

Recommended minimum room size – 30 m² . The capacity of the room (including equipment) is calculated based on how much space the child needs for games. Based on data obtained experimentally, this parameter does not exceed two “squares” per child.

It turns out that for a room with a capacity of 15 people, you need a room of 30 m². Much depends on the level of cross-country ability. For example, in a shopping center in a city with a population of one million, the average footfall on a weekend is 110 people, and on weekdays – 35 people. Undoubtedly, a real businessman will want to independently determine the expected flow of clients. He will certainly go to the shopping center and conduct a survey of clients or sellers. This will help you understand what size room is needed in each specific location.

If everything is more or less clear with the room itself, then we move on to equipping the children's room. How to choose it? The main requirement is the safety of everything the child plays with. This is ensured by high-quality and environmentally friendly materials.

The rules for purchasing equipment come down to a very simple list:

1. Give preference to well-known companies producing children's toys and various equipment.
2. Purchase only certified products.
3. Personally check the availability of appropriate certificates for each type of product purchased.

Compliance with the rules described above, of course, does not reduce the financial costs of equipping the room to a minimum. However, it provides complete security for small clients and protects the business owner from all kinds of claims from parents in the future.

A few words about the variety of toys and equipment. Some children prefer active games, others like to sit still. Both should be interested in spending time on the site.

The sector for fidgets is equipped with:

• Trampoline and maze.
• A pool filled with balls.
• Slide and swings.

For relaxation and a change of activity, another sector is provided. There are tables at which children will draw, sculpt, make appliqué—create.

The question arises: what should parents do if they have fulfilled their plans, but the child is still busy playing? For them you need to provide several benches or sofas.

Another nuance is the installation of video surveillance in the game room.

How to best decorate a children's playroom: interior design ideas

In a children's interior, the correct choice of colors is important. It is better to abandon monotony, but not to overload the space with an abundance of bright colors. This often irritates children.

The best option is a neutral background with bright color accents:

• Cartoon (book) characters.
• Eye-catching pictures.
• Children's artwork and so on.

The equipment itself usually has a rich, bright color. This is quite enough. The main thing is to decorate the premises in such a way that the little client wants to stay there. So, something must attract him. What will it be: a painting of your favorite cartoon character, a bright swing, a table with paints and an album, or something else? A question for experts on the child's soul. It wouldn’t hurt for a future entrepreneur to study the tastes of modern children.

What kind of staff is needed for a children's playroom?

To understand what kind of personnel will be needed, you need to understand what an employee of a children's play room is required to do. :

1. Maintain order.
2. Check the serviceability of the equipment.
3. Organize the children's leisure time - introduce them to the equipment located in the room, sculpt, draw, play and read books with them.
4. Ensure the safety of children.
5. Provide continuous supervision of young visitors to the site.

In other words, he entertains them and is fully responsible for the safety of children's health. It is better if the employee has the appropriate education. Still, a teacher who has experience will quickly navigate different situations - separate brawlers, calm the offended person, find suitable entertainment, and so on. Although such work is quite suitable for pensioners and students.

Main conditions for personnel selection:

• Responsible approach to performing duties.
• Having the ability to communicate with children.
• Medical permission to work with children, confirmed by an issued medical record.

In fact, an employee of a children's playroom does the work of a kindergarten teacher, and, if necessary, becomes an animator.

In fact, the staff of children's playrooms consists of 3-4 people: a teacher (one per shift), an animator (in most cases invited from outside) and a cleaner.

What documents and permits are needed to organize a children's playroom?

The process is standard:

1. An individual entrepreneur is issued.
2. The tax scheme is selected: simplified, patent or unified.
3. The cash register is registered.

There is no need to obtain a license or permits from Rospotrebnadzor or the fire service. Although, when preparing the premises, it is important to follow sanitary and fire safety standards for children's institutions.

What services does the children's playroom provide: approximate price list

The main service of the children's playroom is childcare. The average cost of one hour for weekdays is 100 rubles, for weekends – 170 rubles. Price may vary. For example, in the morning or afternoon hours of working days, when there are few visitors, it is wiser to offer discounts.

The game room is a great place for a birthday or other celebration. The clients are happy, the entrepreneur – additional profit. An hour of work for an animator costs an average of 1,800 rubles. In this case, it is important to take care of free space and additional equipment for competitions.

Another type of additional income is conducting classes (drawing, modeling, and so on). Here you will also need a separate place. The price for this service is mostly negotiable.

We are drawing up a business plan for a playroom for children: calculating costs and payback periods

Business plan for a game room with an area of ​​35 m², equipped with a labyrinth and other developmental equipment:

1. Start-up costs 846,000 rubles, of which:

Children want to play and have fun. Parents - get at least a couple of hours of free time. You can satisfy the desires of both and make money from it if you open a children's playroom. A children's playroom as a business is a profitable investment and a promising type of activity.

The idea of ​​playrooms came to us from the West. There are establishments where it is realistic to leave the child for 2 or 3 hours under the supervision of a qualified person, they are very popular.

Which is understandable: it is not customary to send children to their grandparents, and the playroom is This is sometimes the only option for parents to free up time for their own affairs.

However, Russian grandparents increasingly refuse to play the role of nannies, preferring to mind their own affairs, work or hobbies. Thus, a tendency towards the Western development of family relations is gradually emerging in the country. This means that game rooms will be in demand here too.

Another function of game rooms and, accordingly, a source of income for their owners is holding holidays, mainly birthdays. For this purpose, animators are invited to take care of the program.

Another option is to create a game room inside the sleeping area. Entrepreneurs already working in this market have identified a trend: the further the area is from the city center, shopping centers and hypermarkets, the more popular the game rooms located in it are.

Parents do not want to waste time on the road to buy goods or have fun, so they limit themselves to offers within walking distance. However, small shops, clubs and cafes do not organize children's leisure activities.

What should be in a game room?

The center of every modern playroom is a labyrinth:a multi-level complex that includes different climbing elements. The larger, more interesting and varied it is, the more often children will ask their parents to take them here.

The labyrinth can be purchased ready-made or ordered according to an individual project. For active children, slides, trampolines, and swings are installed.

For quiet children, tables are set up where they draw, sculpt, paint, and play board games.

We create the interior

Next, you should make sure that the interior of the game room creates a joyful impression. Bright, cheerful colors, images of your favorite characters and good lighting will definitely help achieve this.

You can find out how to open a children's goods store “Begemotik” under the franchise of a popular brand.

We are recruiting staff

For a game room that can simultaneously accommodate up to 50 people, At least two employees will be required to work in shifts. During rush hours, in the evenings and on weekends, they need an assistant.

The employee's duties include the functions of a teacher and administrator. He receives children, does the calculations and at the same time keeps order, helps the children get comfortable in the space, and offers entertainment options. You can find suitable personnel in pedagogical universities.

A cleaning lady will also be needed for the room. In children's play areas, wet cleaning is a daily necessity.

It is better to enter into contracts with at least 3-4 animators.

Children's playroom as a business: registration procedure

To open a business, register an LLC or register with the tax service as an individual entrepreneur. The second option is preferable for small businesses: the registration process is cheaper and faster, allows for simplified accounting, and lower penalties for possible violations.

Children's playroom: business plan with cost and income calculations

A playroom for children is a business with a low barrier to entry. The main expense items are:

1. Purchase of equipment. It will cost 300–900 thousand rubles.

2. Rent. The cost per square meter ranges from 500 to 2 thousand rubles. For a room of 50 sq. m need to pay 25 - 50 thousand rubles monthly.

3. Employee salaries. The average monthly salary of one person will be 15 thousand rubles. The total cost for this expense item will be 45–60 thousand rubles.

As a result, the cost of opening this business will have to be spent from 390 thousand rubles. up to 1 million 150 thousand rubles.

However, to get the final estimate, add another 20% to this amount for all kinds of unforeseen expenses.

You can read how to open a children's clothing store from scratch and draw up a business plan with calculations

In this material:

It is worth drawing up a business plan for a children's playroom and starting a successful activity as an entrepreneur in order to make a solid profit. Today, this problem of organizing children's leisure is very relevant. This service is a promising idea for a profitable, stable business.

Business concept

The children's play complex is a place where kids and teenagers spend their leisure time. The opening of such complexes in a cinema, large supermarket or cafe in order to leave their baby there for a while has become a real salvation for many parents if they need to go away. In a specially equipped comfortable room, children and teenagers can have fun under the supervision of adults.

This business is stable. Only in the summer season does the demand for this service drop, since the main flow of clients leaves the city. Parents willingly leave their kids in the playroom while shopping. How to open a children's playroom to become a successful entrepreneur? Business profitability increases when the range of services expands. You can invite animators to hold birthdays and holidays in the entertainment center.

Advantages of such a business:

• the services of such children's play complexes are affordable for any parent;
• the implementation of this business project does not require significant start-up capital;
• there are no problems with suppliers, accounts payable and receivable;
• To provide such a popular service, specialized knowledge is not required;
• the business is quickly profitable;
• Even during the economic crisis, the demand for this popular service does not decrease.

The downsides of the business are minimal. At the initial stage, it will be very difficult for a newcomer with zero reputation, since solid competition arises due to high demand.

Business preparation stage

To start launching a project, it is necessary to assess the demand for the service and analyze the competition in this segment. Today, this niche in the field of children's entertainment has not been fully exploited. The current situation in this market segment must be carefully studied so that your investment in the entertainment business turns into income.

Legal aspects of business:

1. It is legally necessary to register your business activity. You can found a legal entity, create an LLC, or register as an individual entrepreneur in the field of entertainment and entertainment activities. The preferential tax scheme, in which 6% of profits are transferred to the state treasury, is the most profitable.
2. A strong documentation base should be at the core of your business. Authorized bodies have the right to conduct scheduled or unscheduled inspections. Such activities do not require licensing.
3. Before the full operation of your entertainment business begins, it is important to obtain a package of necessary permits and documents in a timely manner. SanPiN 2.4.1.3049-13 contains regulatory requirements for preschool organizations that must be met.
4. There are no special requirements for the level of education and qualifications of employees. Each employee of your entertainment center must have a medical record.
5. After your written request, specialists from the territorial department of Rospotrebnadzor and the fire inspectorate will inspect the premises in order to issue permitting documents or recommendations to the entrepreneur. The issue of fire safety is extremely important.

Renting premises is a crucial moment:

1. The successful location of the entertainment center is the main thing. Usually, such complexes are created at large shopping centers, the minimum area of ​​which should be about 30 m².
2. It is necessary to conclude an agreement to rent the premises. The internal space must comply with the regulatory requirements of fire safety and Rospotrebnadzor. The bathroom must be located close to the playroom. So that parents have the opportunity to monitor their children, partitions or interior walls can be made of transparent material.
3. The room needs natural air circulation and there must be enough space for play equipment, so high ceilings are needed. There should be no drafts in the playroom. Ventilation and good lighting are necessary.
4. The production of children's play complexes can be ordered from specialists. There are certain requirements for the placement of gaming equipment. Within the framework of the national GOST R system, it is mandatory to obtain certificates of conformity for play area equipment for children. Safety is a fundamental requirement for your center's play equipment.

Starting a business

A business plan for a children's playroom is needed.

You can choose the direction of business:

1. A gaming club can reach a very large audience, from teenagers to children. When arranging such a room, you need to allocate several separate areas for children of different ages.
2. Children's corner in the form of a hairdresser or beauty salon. The target audience of such a game room will be girls who are interested in this type of leisure.
3. A children's playroom equipped with slides, labyrinths, a dry pool with balls, soft modules, cubes, ladders, and many different toys for boys and girls. This is the most profitable option for a children's corner, which is located in a large shopping center.

Game complex staff

Recruitment should be taken seriously. The best option would be to hire 2 employees. Students or pensioners can look after their children in the games room. They must be able to communicate with children and be responsible.

Calculation of business profitability

To start this entrepreneurial activity, start-up capital is required, so opening a game room from scratch will not be possible. For 180-200 thousand rubles you can buy 1 labyrinth, designed for 20 kids. It can be placed in a small room of 30 m². Up to 70 children can be invited at the same time to a 60 m² room where an attraction is installed, the price of which is 1 million rubles. Monthly expenses for wages and room maintenance in the first case will be about 50 thousand rubles, in the second - about 100 thousand rubles. The payback period in both cases will be about six months.

This business activity related to the provision of services for children is very profitable.

All obstacles can be successfully overcome if the implementation of a business idea for entertaining children is approached competently.

A children's playroom will become very profitable.

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Are you thinking about opening a children's playroom in a shopping center or big box store, but aren't sure if it's a good idea? Are you afraid of getting burned? This business idea has its risks, like many others. If you calculate everything and done correctly, then within a few months you will receive your first income.

• Short review
• Business plan: step-by-step instructions on how to open a children's playroom
• Where to begin
• Registration, documentation
• How to choose a room for a games room?
• Equipment for children's playroom
• Staff
• Economic efficiency of business
• Risk factors
• Tax system
• Business Opportunities
• Conclusion

This direction is popular because the state strongly supports young families in their desire to have children.

Why is it beneficial: the pros and cons of children's playrooms

Any business has pros and cons. First, let's look at the advantages:

1. Demand. Parents sometimes have no one to leave their child with, so a playroom is a great way out. And it will cost much less than a private nanny.
2. Payback. This form of business does not require huge expenses and quickly pays off.
3. Small financial investment. Of course it's not . But investments may be minimal compared to other areas of business.
4. Ease of implementation. Opening a children's playroom is much easier than a private kindergarten or play center for children. This does not require a special license to conduct educational activities or a staff of qualified employees.
5. Combination of businesses.Additional services can be provided to increase revenue. For example, organizing holidays and parties.
6. Extension. The business can be expanded. Other similar points can be opened.

Short review

Playroom for childrenis a room with special equipment where parents can leave their baby to have fun for a certain period of time. The child is under adult supervision at all times.

Income is generated from the main profit - the cost of staying in a game room ranges from 100 rubles in remote areas to 200 rubles per hour closer to the center.

The size of the settlement also matters. Affects income generation and additional services.

A children's playroom is not a highly profitable enterprise. Having engaged in it, a businessman will not recoup the money he invested in 2-3 months. However, this business is quite stable. The number of visits is affected by seasonality. Please note that the flow of customers decreases in the summer and it is best to open a game room in early autumn.

The costs of opening a children's playroom depend on many factors: the size of the room, in which area the room is located, whether the place is accessible, etc.

All costs will be presented in more detail below.

This type of investment may be of interest primarily to young parents. They most often face the problem of where to “place” their child while shopping, waiting in line, or simply wanting to entertain him. A children's playroom is a great way out.

Opening a children's playroom is a great business idea that, if implemented correctly, will pay for itself in less than a year. But first, there will be difficult preparations for the opening - selection of premises and personnel, collection of necessary documents and much more. Let's take a closer look at how to open a children's playroom.

Game room space costs

Your business plan should begin with calculating the cost of renting or purchasing premises. Space is the second largest expense after room equipment. You will need to equip it with everything necessary not only for children, but also for workers, and also organize everything in accordance with the requirements of GOSTs. So, some recommendations for choosing a room:

• The minimum room size is 30 square meters. m . This area can accommodate up to 20 children at the same time. Opening a smaller room will simply not be profitable. On average, this premises will cost approximately 300,000 rubles. Considering that an hour of time in a room will cost an average of 150 rubles, it will take you about six months to recoup this space.
• The average playroom should be at least 75 square meters. m. So, it can accommodate up to 70 children at the same time. To open such a room you will need about 1 million rubles, and the monthly profit will be up to 80,000 rubles, with the expectation that 50 children will be served every day. So, a business can pay for itself within a year.

The profitability of the business will depend on the successful choice of location. On average, you will cover all your expenses in 12 months, and then you will receive a stable monthly income.

Required documents for opening

To open a children's playroom you will need many different documents. Some of them will be needed even before you find the premises and hire staff, some will be needed later.

Let's consider the main package of documents:

• Registration of the owner as an entrepreneur . The most important document that needs to be done first. At the tax office, you will have the opportunity to register as an individual entrepreneur or a limited liability company (LLC). Since a children's playroom is a small business, registering an individual entrepreneur would be an ideal option. This is much cheaper and in the future provides you with a number of benefits when collecting taxes: patent form of taxation.
• Registration with a pension fund as an entrepreneur . Sometimes registration is required in other funds, in particular non-budgetary ones.
• Selection of an all-Russian classifier of types of economic activity () . For a children's playroom, this is a code corresponding to leisure or entertainment activities. In numerical equivalent - 92.7.
• Certificates from Rospotrebnadzor, fire safety authorities, as well as the sanitary-epidemiological station . They are issued after special checks. You need to collect these documents only after you have selected a suitable room where the children's playroom will be located.
• Medical records of your employees . They must be provided by employees upon hiring.
• . It will be needed when maintaining the room and reporting forms.

Please note that most of the documents presented above require additional costs. So be sure to include them in your overall budget.

Room equipment

Opening a children's playroom also requires the purchase of a number of attractions and additional devices to organize comfortable leisure time for children, adults and staff.

So, before you open a game room, purchase the following equipment:

1. Children's labyrinth . Kids simply love this attraction, so it will definitely be popular. Since your room will have its own individual design, it makes sense to order a labyrinth according to an individual sketch. It can be single-story or multi-story. The costs of your order will pay off within the first month.
2. Small trampoline . If the area of ​​your room allows, then do not miss the opportunity to install a medium-sized trampoline.
3. Role-playing games . Kids simply adore them: you can give preference to a small house, a children's kitchen, a small stage, etc.
4. Little fun for kids of all ages . These can be a variety of soft toys, dolls and cars, board games. When buying board games, do not forget to equip the room with everything necessary: ​​for example, a twister will need a certain space on the floor, a table with chairs will be needed for Monopoly, etc.
5. Lockers for things . Parents may need them to leave their belongings. It makes sense to install the same lockers for staff, equipping them with individual locks and keys.
6. Sofas or bean bags and tables . With the help of these decorative items you will achieve a comfortable workplace for your staff.

To open a game room, be sure to think about its design and the correct arrangement of attractions and furniture. Specialized companies that will offer professional, interesting solutions will help you do this competently.