How to open a flower business in stages, where to start and what to look for. Is it worth starting a flower business from scratch? How to start a flower business from scratch

The flower business is a branch of retail trade in which, more than in other types of activities, risk and opportunity are intertwined, since the demand for flower products can serve as some barometer of people's well-being.

According to experts, the volume of bouquets and compositions sold directly depends on the level of financial well-being of the region, but the mentality of the nation also plays a certain role in this matter.

Like any other, the flower business is distinguished by its specificity, which is dangerous to underestimate. The country, for example, has not yet established norms for decommissioned flowers, although, according to professional florists, this figure is close to 10%.

But even with such obvious losses, the flower business has a decent profitability (from 50%), so there are enough people who want to try themselves in this business. In addition to good profits (the average margin for flower products on the domestic market is about 200%), it also brings aesthetic satisfaction.

This type of business is also attracted by a relatively small amount of start-up capital, which depends on the type of outlet and its location.

How to start a flower business

Registration

The registration procedure is probably the easiest step in this business. Register individual entrepreneurship in accordance with 52.48.32 OKVED "Retail trade in flowers". it is necessary to decide on the taxation system (UTII or). If a businessman values ​​time more than money, you can entrust this stage to intermediary law firms.

After registration, an individual entrepreneur or LLC is acquired by the tax office. Self-effort takes two weeks. With the service offered by KKM sellers, the whole process takes up to 3 days.

It is worth remembering about printing. can work without it. However, there is one caveat: not always suppliers agree to sell products without a stamp on the documents.

Documentation

A point of sale of any format must have documentation available to customers:

• Trade permit (it can be obtained from municipal authorities in accordance with federal law No. 381-F3).
• SES conclusion.
• Review book.
• Price (optional).
• Invoice (for buyers is not important).

Other papers ─ cash register, lease agreement, certificate of registration of KKM ─ are also better to keep in the store all the time. Personnel are hired only with sanitary records (order No. 302 H), badges with a photo and name are made for employees.

Certification

Certificates in the flower business are not required, but there is one condition. These documents inspire confidence in buyers, especially since this formality costs the owner of the business the cost of a photocopy. After all, many reputable suppliers undergo voluntary certification, and partners should ask them for a copy of the certificate when purchasing.

Flower business formats

Conventionally, the flower business is divided into four formats:

small flower tents

Most often they are located near the subway or transport interchanges. The competition here is high, but there are enough buyers with the right choice of location.

In order for a small pavilion to bring a good and regular income, it must be taken into account that flowers are a fragile and short-lived commodity, therefore, first of all, you need to worry about a good turnover.

In this format, the basis of sales is cutting. Approximate range of mini-pavilions ─ 20 types of flowers. Packaging plays an important role.

Small flower shops

They are placed in shopping centers and other busy places. Here, in comparison with a tent, there is more trading area, and hence the possibility of expanding the range.

In addition to traditional cut flowers, they also offer ready-made florist compositions, potted flowers, ceramics and souvenirs (serial and author's), gifts, flower soil, plant care products and related products.

With an increase in the range of products with a long shelf life, there is a good chance to balance all costs. In such a situation, it is no longer so unambiguously dependent on turnover volumes, which will allow selling a smaller number of flowers during periods of decline in demand, receiving a stable profit from related products.

Such a format and investments require appropriate ones - at least $20,000. The payback time of such a store also depends on the opening season, but in any case, it will have an obvious advantage - a stable business with a wide range of products and a constant customer base.

Floral online store

It is best to create with real experience in a working flower shop. The modern rhythm of life has turned flower delivery into a highly demanded service. In addition to stationary boutiques, this type of service is provided by online stores where customers place orders without leaving their homes.

Of all the flower business formats, the last option requires a minimum initial investment. Without experience in selling a specific product of a perishable group, established partnerships with suppliers and a client base, the probability of a successful start in this type of flower business is low.

Flower Specialty Boutiques

They open in a separate built-in room on the first floors of the red line of houses, in shopping centers and other crowded places. Such boutiques allow you to show all the aesthetic value of the flower business.

Here, everything must be beautiful - from the design of the room, developed by stylists, to exclusive compositions created by master florists.

Experts estimate the cost of opening a salon at least $ 80,000. With proper investment, such a business promises to be stable, give people joy, and have good prospects for development.

Experts estimate the profit of salons at $ 5,000 per month. And if it is located near the business center and has regular corporate clients, arranging all their events, its profit will be even greater.

Location selection

Finding the perfect location for a flower shop is a paramount and not the easiest question, because this business is highly competitive, and if there are tempting offers from tenants, then the rental price will be appropriate.

The average price in the central regions for a retail area with a high flow of buyers is $ 1000-2000 per sq. m. m per year. And since the key to success in the flower business largely depends on the choice of your chocolate place, you should pay attention to this moment, attracting, if necessary, specialists with a city trading map for consultation.

A point of sale can be arranged:

• In a tonar - a small "house" - a trailer.
• In a pavilion of modular sections.
• In a separate building (if you're lucky).
• In a built-in room in houses on the red line.
• In the mall.

The most profitable rent is in the shopping center, in the pavilions a little more expensive. The fate of a flower shop is largely determined by the choice of location.

Underwater rocks

The metro station is not necessarily another plus. The direction of the flow is important: people go home or vice versa.

Good traffic on the highway. If the place is closer to the center, then strong traffic is obtained where the direction of movement is towards the region, when located in sleeping areas, the center is chosen as a guide.

Among the nuances - for a quick start, you need to keep track of competitor understudies, as well as the possibility of parking in the area of ​​\u200b\u200bthe store.

When discussing the terms and drawing up contracts, specify whether utility bills are included in the total rent - another solid expense item. It is necessary to check the existence of a contract for garbage collection, otherwise it will be problematic to get rid of packaging containers.

For repair, arrangement, window dressing, you can ask for rental holidays - a standard need for a trade organization. It is also worth clarifying whether the architectural plan provides for the placement of outdoor advertising.

When concluding a contract, it is advisable to use the help of a lawyer. It is not so expensive, and only a specialist will be able to see all the pitfalls, up to the end of the land acquisition period from the landlord. After all, if in six months the building goes under demolition, such savings will come out sideways.

Depending on the size of the premises, they choose the type of store, the layout and equipment of the trading floor, warehouse, and other office premises.

Arrangement of the florist's workplace in an area accessible for viewing his work will be an additional advantage.

You should not save on designer renovation of the premises, so that the atmosphere and interior create a wonderful background and conditions for sales.

Video - practical advice on the flower business:

Choice of equipment ─ according to clothes they meet

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Point of sale equipment

To arrange a flower shop of any type, you need special commercial furniture and equipment. Catalogs of ready-made kits for various retail spaces can be found on the Internet on the websites of manufacturing companies and wholesalers.

By purchasing furniture and equipment from a well-known brand, you can count on high-quality installation and warranty service. Give preference to suppliers with the possibility of serial configuration.

In addition to standard models of showcases, shelving, counters and refrigeration equipment of different prices and different manufacturers, you can make a custom-made kit that is ideal for the chosen area and the general concept of the establishment, because not every industrial refrigerator for universal purposes will look advantageous in the trading floor of a flower shop.

In any case, the selected kit must be checked for strength and environmental safety. If the cabin is VIP-level, the specification of your equipment can be sent immediately to all available supplier companies, waiting for their commercial offers. Careful selection of a potential partner allows him to understand that he is made on the terms of the tender.

Without a refrigerator, even in a favorable season, it is dangerous to open. It is inconvenient to purchase a ready-made refrigerator. If you make it for yourself, do not rush to suppliers. It is advantageous to first build a chamber, the back side of which will be "deaf", and the others - plastic "showcase windows" made to order. Doors are required.

After arranging the box, a cassette split system is installed. The total cost of a special refrigerator is 120 - 200 thousand rubles.

In mini-shops, you can install (at the price of installing an air conditioner) a split system with a winter option.

Vases and flower stands are needed. In large refrigerators, racks with shelves are installed on which glass vases are placed. Special designs will cost 4 thousand rubles. per unit, plastic flasks - 80 - 150 rubles.

The price of KKM fluctuates between 9000 - 15000 rubles.

Associated costs. Without packaging, there is no flower shop, first of all, it is transparent cellophane No. 1 ─ the most relevant packaging. For starters, you can choose the universal shades of the color scheme of the grid, matting, felt, ribbon, sisal.

To decorate the compositions, you will need tools and materials: gerbera wire, teip tape, adhesive tape, hot glue gun, secateurs, scissors, special knives, wire cutters. Such a minimum set costs about 5000 rubles.

The purchase of a cut for a small point costs about 40 thousand rubles. Full filling of a large store with goods ─ from 300 to 400 thousand.

Recruitment - what personnel and what decide

The personnel issue in the flower business is as acute as in any other. The success of a flower shop business of any type is created by talented specialists who are able to invent designer bouquets and compositions from dried flowers, decorate any solemn event with flowers and plants, and advise the most fastidious customer.

Floral designers with experience and a solid portfolio can expect high salaries. If it is difficult for an entrepreneur to pay four such professionals at once (working in turns and in two shifts), some can be replaced by student assistants with appropriate responsibilities, part-time work and an adequate salary.

In general, the salary of employees should be put in direct proportion to profit: the minimum rate, and the rest -% of revenue. The sellers should also be trained, on which the mood of the buyers and the final result will depend.

In order for the seller's salary not to be higher than the owner's income, it is necessary to establish strict control over their work - for example, organize video surveillance.

Nevertheless, a creative favorable environment for the staff is very important, because this type of activity is simply filled with emotions from constant contact with the beautiful.

The functions of the manager can be taken over by the owner of the business, accounting can be transferred to a company specializing in such services. For a complete set, you will need a driver and a courier to deliver flowers.

Assortment of colors and related products

In which store, which flowers are better to sell? If there is no experience, a win-win option is mono-bouquets of roses or chrysanthemums of the same color (white, red, motley). This is especially true for small retail spaces. Potted plants are rarely sought here, and they occupy a precious place to increase the range.

For tonar

The range is minimal, as is the area:

• Carnation (regular and bush) of basic shades.
• Chrysanthemum (bush and single-headed) ─ three types.
• Rose (regular and spray) - white and burgundy color ─ required.
• Gerbera is different.
• Tulip (spring season).

For pavilion

If the pavilion does not differ much in size from the tent (up to 10 sq.m), then the assortment will be the same as in the previous version. If over 18 sq. m, you can add orchids, anthuriums, irises, other varieties of roses.

For shop

Potted crops (soils, pots, boxes) are sold starting from 30 sq. m. From 50 sq. m ─ full range:

• The whole cut in a spacious refrigerator.
• Dry and artificial flowers. Pot cultures, large-sized.
• Pots of all types.
• Soil, fertilizers, care products.
• Vases: standard, design.
• Postcards.
• A popular decor for indoor plants.

A large store must have a gift wrapping service. Design cards made of dried flowers, beads, beads, ribbons, floral paper and the master's fantasy are welcome.

Designer compositions of cut flowers with the addition of fruits, dried flowers, sweets, and souvenirs are very popular today. The combined version looks expensive, where cut flowers and potted flowers are in one set.

Purchase of goods

The main rule is not to be limited to one supplier, even if he has the perfect product. In case of force majeure, you can lose profits plus expenses for staff salaries and rent.

The ideal option is to choose three main suppliers. The flower market is widely represented: Russia, Ecuador, Holland. If one has problems, two-thirds of the order will save the day.

Colombian products are very accessible in Russia. This product is suitable for pavilions, as it must be sold quickly and cheaply. Russian flowers are always more expensive. Pot cultures - Holland and Russia.

The rest of the suppliers will have to be chosen at your own discretion, focusing on the prices and quality of the goods supplied.

Good luck and prosperity with the world of beauty!

Video - flower business, owner reviews:

How to open a flower shop from scratch? This question is of interest to many entrepreneurs, because the business is promising, the profit can be many times more than investments. Judging by the forecasts of specialists, the demand for bouquets will only increase in the coming years. Therefore, it is not too late to start a business in this area.

If you are just thinking about whether to start working in the flower business, open your own store, carefully study the positive and negative sides. The following advantages can be listed:

1. Big markup. Selling goods can be much more expensive than cost. Engaging in the sale of flowers is very profitable.
2. Entering the market is easy. In order to open a kiosk at the nearest stop or metro station, you will need a small start-up capital. $6,000 is enough to get you started, which is a lot less than if you wanted to go into another business.
3. Getting out of business is easy. It is enough to go through the usual bureaucratic procedures prescribed by law and sell the commercial equipment.

Speaking about markups on cost and benefits, we must also mention the disadvantages of the flower business. It is worth mentioning the following points:

1. The product deteriorates very quickly. Every hour more and more flowers become unsuitable for sale.
2. Seasonality of demand. Most of all, color is required for the holidays. Summer is considered the "dead" season.

How to start opening a flower shop?

The right choice for setting up a kiosk. This factor is of great importance for the business, and much more than any other. In the business districts of the city, it is best to sell business bouquets. Flower stalls are classified as follows:

1. Trade points at public transport stops, places in shopping centers and tents in the markets. The payback of the business depends on the location. There should be a lot of people around the trading place.
2. Flower boutiques, where customers will be offered luxury-class products. It is worth opening in expensive shopping centers, near other boutiques. Products are targeted at wealthy buyers.
3. Small shops, usually open in business districts. Ideal location - shopping center. You can expand your range with related products. These can be soft toys, potted plants, various types of packaging and souvenirs.
4. Internet shops. There are very few such offers in rural areas, so this is a promising sales area.

How to choose wholesale suppliers?

Today, suppliers offer entrepreneurs flowers from the Netherlands, there are goods from Colombia and Ecuador. In addition, the products of local producers are in demand. Local flowers smell. Although many roses are rejected, the product still finds buyers. Roses from South America are brought in cardboard boxes. Dutch roses are considered the most beautiful, they are stored for a long time. Such flowers are brought in buckets, trucks are used for transportation.

Owners of small shops and flower shops know that most buyers want to buy not roses, but chrysanthemums, tulips and carnations. Demand depends on the season.

Supplies should be arranged, then from the sale of these flowers you will be able to pay rent, wages and taxes.

In the flower business, it is the suppliers who provide half the success of the business. On the decisive days of the year, on holidays, it is the supplier who will provide an emergency delivery of goods. Choose those partners who will not let you down, then your business will develop successfully.

What does it take to open a flower shop? A standard kiosk can be small, 8 - 10 m² is enough. The costs are minimal, for paying utilities and rent large sums will not be required. The requirements for the pavilion are also minimal, because it may not have running water, there is no need to make a sewer.

What equipment to choose for a flower shop?

If you are thinking about opening a flower shop, buy a minimum of equipment. The following can be listed:

1. For work, you will need racks for goods, allocate about 30,000 rubles for this.
2. Buy 3 office chairs, their total cost is 10,000 rubles. We also need an office table for employees, it is best to buy 2 tables at once. This is another 10,000 rubles.
3. For the operation of a flower kiosk, flower vases and all kinds of stands are required. Don't forget consumables. Allocate about 25,000 rubles for this.

Summing up, we can say that to start this area you need to have 75,000 rubles. Calculate the costs immediately for 3 months. Do not forget about rent, its cost will differ depending on the city. If we accept that for 1 month you will have to pay approximately 60,000 rubles, then prepare 180,000 for 3 months.

Find qualified workers. You can be the administrator yourself, but you will need an accountant and at least 2 salespeople. Bookkeeping can be outsourced. When creating a business plan, do not forget about salaries. Personnel costs vary by region.

If we take into account that the trade margin will be at the level of 90%, then in 1 day you can sell flowers for 13,000 rubles, per month - 390,000. In the spring, the profitability of the business will be about 15.6%. In summer, the figures will be lower.

It is very good if you organize several points of sale of flowers. Networks are doing well. Try to open at least 3 kiosks, then the stability of earnings will increase. In the long run, the business becomes very profitable, so think about the strategy in advance.

If you want to open a spacious store, choose a room of 50 m². Buy floristic equipment and a refrigerated display case. In addition, you will need a climate system, a florist's table and computer equipment.

Hire staff with hands-on experience, but don't hire people who have previously worked on the street. Modern standards for the design of bouquets differ from those that were previously accepted. On the other hand, you should not completely rely on diplomas and certificates of florists. You need an experienced employee who is well versed in modern requirements for the design of bouquets.

The flower shop should have its own courier, so you will deliver the order on time. Consider hiring staff before opening a flower shop.

Conclusion

Opening a flower shop is quite simple, large investments are not required. First you need to decide who you see as buyers.

Based on this, you need to select a room, buy equipment and find a supplier. If you do everything right, you will recoup your investment fairly quickly.

How much can you earn selling flowers

Taking into account all the risks, with almost a 200% markup percentage, it is quite realistic to earn up to 500 thousand rubles in revenue per month. Provided that the daily revenue will be in the range of 15-18 thousand rubles. Then the net profit can be expected in the order of 75-85 thousand rubles a month. Although in a good place and during the festive periods, a simple pavilion can bring 35-60 thousand rubles of daily revenue, respectively, and net income will increase. With a stable demand for flowers, the payback of the business will come within a year and a half.

How much money do you need to start a business

Depending on the level of the store and the range of initial investments, it will be required: for a flower pavilion, a small stall - 6-8 thousand dollars, for a small store - 20 thousand dollars, for a boutique with a large assortment of various flower products - 20 thousand dollars.

Which OKVED to indicate when registering a case

To register a business selling flowers, you need the following codes:

• 48.32 - for the retail sale of flower products, including fertilizers and seeds;
• 61.2 - for online retail sales via the Internet;
• 12 - for the sale of bouquets with courier delivery to the customer.

What documents are needed to open a shop/pavilion

In order to legally arrange flower trade through points of sale, the Internet or with courier delivery, it is enough to register an individual entrepreneurship (IP) with the tax office. To do this, you will need: a civil passport, an application for state registration, a receipt confirming the payment of the fee, a scanned copy of the TIN certificate.

What taxation system to choose for a flower shop

The simplified taxation system is suitable for this trading business. The USNO tax is levied in the amount of 5 to 15% (of income or proceeds).

Do I need permission to open a flower business?

The sale of flower bouquets does not require licenses or special permits. But the work of the store, the operation of the premises must comply with fire, environmental and sanitary epidemiological. norms.

Flower trade technology

The profitability of a store depends on many factors: on the suppliers of products and the location of the point of sale, on the ability of sellers to arrange a bouquet, and other reasons. For the location of the flower shop, places with high traffic of people are selected, near transport interchanges and stops. For example, in pedestrian areas near supermarkets and markets, in pavilions organized for the sale of various plants. On holidays, it would be good to offer flower products for office workers, making a mutually beneficial discount for buying a large number of bouquets. Do not forget that too "flashy" packaging will overshadow the natural beauty of the flower, the design of the bouquet should be stylish and original.

Begin

Not a single holiday is complete without beautiful bouquets that guests rush to hand over to the hero of the occasion.

But there are still weddings, anniversaries, corporate banquets, during which it is customary to decorate the hall with flower arrangements. Add to this the dates of lovers, because there are still ardent young men who want to give their lady of the heart fresh roses or daisies, and you will understand how profitable this type of business is.

If you are looking for a niche in entrepreneurial activity, then it will not be superfluous to find out how to open a flower shop what kind of start-up capital is needed in this business and how profitable this type of business is.

The answers to your questions can be found in this article.

Capital investments: 500,000 - 600,000 rubles.
Payback of business - from 1 year.

Benefits of opening a flower shop

Not in great demand among entrepreneurs ...

Many dealers are afraid to deal with such a delicate product. Yes, and this market is really filled to a sufficient extent, because, wherever you look, grandmothers are everywhere offering uncomplicated bouquets grown by their own hands, then flower stalls with a small and inexpensive assortment of goods, or pretentious markets where they sell bizarre compositions at exorbitant prices.

And yet, opening a flower shop can become a cost-effective and profitable business, because it has many undeniable advantages:

1. You do not need to have a lot of money in order to launch this startup.
2. You don't have to be a florist or have an agricultural background to own a flower shop.
   Your business is business, and leave the rest to specialists.
3. In order to open your own flower shop, you do not need huge areas, which means that renting a room will not ruin you.
4. Flowers will always be a hot commodity while people celebrate birthdays, fall in love, get married, have children, that is, live a normal life.
5. This type of business in itself implies creativity, you can come up with more and more competitive advantages and increase your customer base.

Competitive advantages of your flower shop

A business started from scratch does not promise huge earnings at the startup stage. Until you have a wide customer base, you cannot dream of super profits.

To attract a lot of customers, you need to figure out how you can profitably differ from your competitors. Alas, the competition in this type of business is quite serious, so you have to try.

Fortunately, owning a flower shop allows you to create many competitive advantages.

For example:

• Maintain a reasonable pricing policy.
  It is unthinkable not to overprice the flowers, but to mark up enough to keep the business profitable.
• Offer the customer a good range of products.
  You should have flower arrangements for every taste and budget: small inexpensive bouquets for schoolchildren and students, luxurious roses or orchids for wealthy clients, intricate compositions for originals, etc.
• Hold promotions on holidays: March 8, Valentine's Day, September 1, etc.
  For example, “Three bouquets for the price of two”, “Buy a bouquet and get a card as a gift”, etc.
• Consider a loyalty program for regular customers.
• Organize a delivery service for those who cannot deliver the bouquet in person.
• Make sure that the sellers and florists working in your flower shop are as friendly, smiling and competent as possible.

Disadvantages of Opening a Flower Shop

This type of business, like any other, implies the presence of not only advantages, but also disadvantages.

Often, entrepreneurs do not want to open a flower shop for a number of reasons.

The most common are:

1. Perishable goods.
   Even clothes have their expiration date, going out of fashion. But stale clothes can at least be sold at a discount.
   It is rather difficult to carry out such an action with flowers: few people want to buy half-dead flowers, albeit at a low price.
2. The seasonality of this type of business.
   For example, summer is considered the low season for sales, but on holidays, flower products fly away instantly. But after all, you should always pay taxes, pay salaries to employees, eat and dress, regardless of the season.
3. When ordering large quantities, you can get a defective product, hidden among quality flowers.

And yet, these disadvantages of opening a flower shop can be fully compensated if you do not order more goods than you can sell, do not spend all the profits, but save enough to survive the low sales seasons painlessly, work only with trusted suppliers.

Features of owning a flower shop

“If you want milk, don’t sit on a stool in the middle of the pasture, waiting for the cow to come to you and offer her udder.”
Richard Branson

A flower shop is also a business, so it operates according to the laws of entrepreneurial activity. The more clients, the more profit.

And yet, the flower business has its own nuances that must be considered before starting a business:

1. The most favorite flowers of Russians, however, like Ukrainians and Belarusians, are roses.

   In pursuit of originality, consumer tastes cannot be ignored.
   It is necessary, depending on the season, to have daisies, gerberas, freesias, lilies, chrysanthemums, sunflowers, dahlias, asters, alstroemerias, irises, carnations in the assortment.

2. The assortment of flower shops is similar.

   You are unlikely to find any extraordinary flowers from a supplier that are not available from competitors, so focus on original colors, creating interesting compositions, a variety of flower types, selling not only ready-made cut flower arrangements, but also plants in pots.

3. March 8, September 1, February 14 - the days of big earnings for flower sellers.

   No one will judge if you raise prices substantially these days.
   But in the summer, you will have to tighten the belt more tightly, since there are much fewer flowers at this time.

4. The sale of flowers cannot be called waste-free.

   15–20% of discarded plants are considered normal. You shouldn't be upset about this.

5. In order to keep the freshness of your goods as long as possible, you should install special refrigeration equipment in the flower shop.

   It is not cheap, but it will help to further reduce costs.

4 ways to make money selling flowers

Your own flower shop is a conventional name for a business. Most often, entrepreneurs who want to sell such a beautiful and delicate product open the following types of outlets:

Flower pavilion.

This is the most profitable option for those who do not have a large start-up capital, because, in fact, you only need to rent a retail outlet in a crowded place, for example, a large shopping center, underground passage, etc.
If you choose the wrong place to trade, where there will be few people, you risk burning out.

It is also important to take into account the low level of solvency of the future clientele, therefore, when purchasing goods, give preference to inexpensive flowers. Special equipment or decor in the flower pavilion is not required.

Actually a flower shop.

Here you will have to invest much more money and rent a small retail space, decorating it to your liking.

Due to the fact that your sales area will increase, you will be able to sell not only cut flowers, but also ready-made compositions, plants in flowerpots, etc.

The clientele of flower shops is middle-class, so do not make huge fancy arrangements in advance. They can be made to order from scratch.

Flower boutique.

This is a slightly pretentious establishment for customers who appreciate not only the quality and assortment of goods, but also the interior, the level of service, etc., so you will have to invest a lot of money in your flower boutique.

You can also experiment with the range of goods: buy both classics and exotic plants from suppliers.

You don’t have to pacify your imagination in composing flower arrangements either.
A flower boutique does not have to be opened right in the center. If you compare favorably with competitors, then your products will come to remote areas.

Online flower shop.

Here, in addition to renting a room and purchasing refrigeration equipment, you will have to spend money on creating a website.

Another disadvantage of this type of business is the inability to get a random customer, since purchases are made on a pre-order basis. To increase the profitability of an online flower store, it is recommended to combine it with a regular one.

Step-by-step instructions for opening a flower shop

The main components of the implementation of this type of business are the premises, its decor, the purchase of equipment, establishing relationships with suppliers and recruiting personnel.

In addition, you will need to officially register your flower shop and advertise it in order to get your first customers.

It will take no more than 4-5 months to launch a startup if you can agree with all government agencies.

Registration of a flower shop

Of course, you will have to register your enterprise, like an individual entrepreneur, and register with the tax service.

You don’t need to obtain a special license not to open a flower shop from scratch, but you will have to get the approval of the fire service and the sanitary and epidemiological station that the room you have chosen meets all standards.

The cost of registering an enterprise ranges from 30,000 rubles and more.

All these procedures should not take you more than 2 months.

Flower shop premises

To start a business, it is not necessary to purchase or rent a huge area. You will be enough and 30 square meters. m.

Not only a trading floor, but also at least one household room where the staff will rest and change clothes, where you can store part of the products, etc., as well as a bathroom.

Renting one square meter, even in small towns, is an expensive pleasure.

In the regions, the cost of a monthly rental of premises will range from 25,000 rubles. In large cities, this amount can be two or even more times higher.

In addition, keep in mind that if you want to locate your flower shop directly in the center, and such a location will certainly have a beneficial effect on business, then renting a room will cost even more.

If the condition of the premises you found is not too good, then it will have to be renovated. If there is no need to repair the hall for a flower shop, then you will definitely have to decorate it in such a way as to attract the attention of customers.

Fortunately, the flowers themselves are a great decoration, so you don’t have to spend a lot of money on interior decoration.

Flower shop equipment

In addition to commercial furniture (counter, shelving), you will have to equip the utility room with at least a minimal set of furniture: staff changing lockers, a table, chairs, etc.

Remember that flowers are perishable goods, so they are much better preserved in the cold. You can purchase a special refrigerator for flowers to store goods, although ordinary industrial refrigerators will also work.

flower shop staff

People always need flowers, so it is desirable that your store works seven days a week, for example, from 10.00 to 22.00.

To do this, you will have to hire several sellers to work in shifts.
If you have registered a small flower shop (about 30 square meters), then you can get by with one seller per shift. If you are aiming for a larger enterprise, then you should think about hiring two salesmen for a shift.

You need to hire a professional florist to create original flower arrangements, but to keep the cost of a new venture down and allow it to get off the ground, you need to hire a salesperson who knows how to put together simple yet beautiful bouquets.

Therefore, to open a flower shop, you need the following staff:

Until your business begins to bring in a lot of profit, you should not hire a driver who will bring flower products from suppliers (you can arrange delivery directly to the office) or deliver them to customers at home.

This position should be considered later, when the business gets back on its feet.

Accounting and store management you can do on your own.

Flower suppliers to the store

If you are not planning to build a greenhouse and grow flowers for sale yourself, then you will need suppliers.

The most popular suppliers of flower products in Russia are the Mytishchi State Farm of Ornamental Horticulture, the Yuzhny State Farm and CJSC Kosino Agricultural Firm.

Perhaps you will open a new supplier that will suit you in all respects.

flower shop advertisement

Of course, the most popular way to attract customers is to serve them well and sell quality products.

If your business is just starting to function in the market, then use ads, videos on local radio and the Internet (social networks, city forums) to advertise it. And you should also invest in a colorful sign that will immediately attract the attention of customers.

How much money do you need to open a flower shop

So, if you are wondering: “How much does it cost to open a flower shop?”, then for everything about everything you will need a starting capital of at least 500,000 - 600,000 rubles.

Item of expenses	Amount (rub.)
Total:	RUB 550,000
Company registration	30 000
Premises rent and repair	100 000
Purchase of furniture and cold. equipment	200 000
Purchase of the first batch of goods	50 000
Employee salary (per month)	60 000
Advertising	30 000
Additional expenses	50 000

We offer you to view a selection of useful tips from an expert:

when and how best to open a flower shop,

what should you pay attention to?

Profits from opening a flower shop

Get ready for the fact that the flower business, like any other type of business, will not initially bring fabulous profits, so include in the start-up capital the cost of renting the hall and staff salaries (at least for a period of up to 3 months).

As soon as your business gets on its feet, then revenues will automatically increase.

Download a ready-made business plan for a flower shop with quality assurance.
The content of the business plan:
1. Privacy
2. Resume
3. Stages of project implementation
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of the equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification of investments
10. Conclusions

Flower shop revenue calculation

As you can see, in a favorable scenario, a flower shop begins to pay off after 3-4 months of work. Expected profit: 20,000 - 50,000 rubles per month.

Of course, with such monthly income, you should not expect your business to pay off before a year of successful activity.

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In the views of many inhabitants, the flower business is an attractive and profitable occupation. However, if the question of how to start a flower business from scratch is dealt with closely, then a lot of “pitfalls” will come up. Having an idea about the features of the flower market, all the pros and cons, it will be possible to minimize possible risks.

With a bad mood, people are unlikely to go to the store for flowers. This means that the main task of the owner of this business is to make sure that the good mood of the visitor is preserved. It is important to be able to guess what the consumer wants and offer the buyer different products, depending on the event for which the bouquet is provided.

Before you start your business in the flower field, you need to familiarize yourself with some of the nuances that beginners will come in especially handy.

• The markdown of the goods must be made in a week, without waiting for the moment when the bouquets begin to wither;
• The landlord must provide the so-called "rental holidays" (without payment), lasting 7-14 days in order to equip the premises;
• Find out if utilities are included in the rent.

Important! It should not be forgotten that the style and originality of the design of bouquets is the key to an inexhaustible flow of customers who always appreciate this approach.

Getting started is hard work

The problem of how to open a flower business from scratch should be approached responsibly. It is highly recommended to establish where it is most reasonable to start, what is needed to open a flower shop.

We collect documents

Regardless of what area the trade pavilion will occupy, the owner must have a certain set of documents:

• Permitting documents for engaging in trade (in accordance with No. 381-FZ), for which you can apply to the district government;
• conclusion from san-epidem. authorities that the retail space meets the required sanitation standards;
• do not forget about the book of complaints and suggestions;
• you should take care of consignment notes for products presented in the store;
• price list for the goods offered to consumers (this item can be omitted).

A package of these documents must be presented to the buyer at the first request. But the contract for the lease of the premises, the document certifying the registration of the cash register, as well as the documentation for the equipment should always be at hand in case the inspection authorities swoop in.

Each member of the team must have a medical book and a card indicating the last name, first name, patronymic of the employee and a photograph.

Choose a place

Perhaps the very first steps in the flower business should be aimed at determining the location of the store. This largely determines how successful the event as a whole will be. For some, it is absolutely indifferent where to buy flowers, any store will do, and some are ready to drive through the whole city to their favorite salon and purchase a bouquet there.

In order not to make a mistake with the place, you need to have a clear idea of ​​\u200b\u200bpotential buyers. Usually fresh, only cut flowers are in a hurry to buy the male half. They will not notice elegant potted plants, preferring beautiful roses or, at worst, chrysanthemums.

Women are more fond of potted plants and exotic flora. Ladies who are well versed in gardening are ready to acquire various types of plants with enviable constancy, replenishing their collections with them. In addition to flowers, they are interested in drainage, soil, fertilizers, decorations. Such buyers will choose a flower shop located near the house and, most likely, next to a bus stop.

Range features

For relatively small areas, the best option would be to sell freshly cut flowers. In such establishments, buyers will not look for indoor plants or related products. Among other things, this category of space requires a lot. In such stores it is recommended to sell carnations, roses, gerberas, different types of tulips.

If the pavilion has an area of ​​more than 20 sq. m., then the varieties of the presented goods should be expanded. Orchids, irises, anthuriums are added. It would be nice to expand the varietal stock of roses.
Large flower shops (from 30 sq. m.) have the opportunity to diversify their product range with potted plants, soil, fertilizers and various accessories.

Area 50 sq. m. and above allows you to bring the product variety of the store to the maximum values. Exotic options, large-sized potted plants, and a wide variety of soil will sell well here. Pavilions with a large sales area may offer to pack products. As an option, you should start making designer postcards from fresh flowers.

Staff is important

Dealing with the issue of personnel in a business that involves the sale of flowers is not an easy task, deserving special attention. The return on investment depends on how professional the sellers are. Only those who are characterized by creative thinking and developed imagination are able to work in this industry. In addition, employees are required to have special skills and knowledge in caring for different types of plants. The duties of the seller include both the creation of bouquets to order, and the consultation of consumers. It depends on the benevolence and professionalism of the consultant whether the buyer wants to come to this pavilion again.

For special education, those who wish can go to special floristry courses. However, the possession of a document confirming the completion of training on this issue does not mean at all that the employee has become a professional. A specialist must love his job, flowers are a special product that requires tenderness and respect for oneself.

The staff of a flower shop is supposed to have another indispensable quality - the ability to sell. Attracting a buyer is not an easy task, you also need to be able to do it. In order to stimulate such qualities, a special wage scheme can be used by an entrepreneur. To do this, you need not only to limit yourself to setting a standard rate for working hours, but also to provide for a percentage of actual sales. Thus, the employee will have the task of selling the maximum amount of goods per day in order to earn more, respectively.

In order to set up your business on flowers, you will need not only a trained florist and seller, you will also need an accountant and an administrator. The online store will require a driver and a courier.

Integrity and honesty are the main qualities that employees should have. However, the entrepreneur himself should behave kindly with his subordinates.

Important! Any business must be built on mutual understanding between workers and employers. The success of the event depends on this.

What equipment is required

Those who are puzzled by the problem of how to open their own flower shop from scratch should purchase the required equipment.

It is necessary to purchase good quality furniture, flowerpots with flowers and already created bouquets will flaunt on it. Those who wish have the opportunity to contact specialized companies that will be happy to offer their services for the supply of commercial equipment for various types of businesses, including everything for a flower shop. It is recommended not to forget that a business tied to flowers involves attracting a sufficiently large number of buyers. What else to interest potential consumers, if not colorful design and professionalism of employees, you can interest potential buyers?!

Short shelf life is a distinctive feature of the flower business. Some people find this aspect intimidating. To extend the life of your flower garden, you should take care of purchasing special refrigerators and freezers. A less expensive option is also allowed - the use of industrial refrigerators. Such equipment can be found in supermarkets and ordinary stores, they store meat, milk, sausages and cheese.

If the flower pavilion acquires such equipment, then it should be installed in a warehouse, thereby hiding from prying eyes. Why do buyers need to know that the rose did not come straight from Holland, as they think, but retained its freshness and presentable appearance thanks to special storage conditions.

Business benefits on flowers

For those who have planned, but do not know how to open a flower business from scratch, the issue of profitability is important. Whether the flower business is profitable is not problematic to calculate.

It should be noted that this area is perhaps one of the most profitable. The cheat for 1 flower goes off scale and sometimes varies between 100-150%. If we consider the average profitability of a store that sells such products, then it can be estimated at about 50%, and this is taking into account rental costs, wages, contingencies and marriage, which is indispensable in this business.

Store Profitability largely determined by the experience and professionalism of the seller. It will be possible to achieve an increase in the goods sold due to the ability to correctly compose bouquets and properly care for flowers.

Positive and negative aspects of the flower business

Before you start a flower shop business, you need to consider all the pros and cons of this venture.

Benefits it is worth noting the following:

• Fast start. Like any other business, flowers also require a certain initial capital. However, big money is not needed here. It will be enough for 8-10 thousand dollars to open your point near the subway or at the bus stop.
• In case of failure, winding down the business is also easy. It will only be necessary to get rid of the equipment by selling it, and resolve the documentary side of the issue.
• Impressive markup is a feature of this business. A rose purchased in Holland for $1 is sold here for $2, 3 and even $5.

But in flower sales there are also flaws:

• Limited shelf life. The product is short-lived and in a new batch there is always a marriage, the plants begin to fade quickly, lose their presentable appearance.
• The business is seasonal. Sometimes on holidays, such as March 8, you can count on receiving annual revenue. However, there are also "dead" seasons. Few flowers are sold in summer.

The listed nuances need to be taken into account by everyone who is tormented by the question of how to open a flower shop in a small town or a million-strong metropolis.

How to run a flower business from home

Deciding where to start a flower business at home is not difficult at all. First you need to register an online store. Resources for its location can be:

• Maintenance of an independent website;
• Implementation through social networks;
• Sites-fairs offering various goods and services.

Each of these methods has both advantages and disadvantages. If you create your own website, then you should subsequently try to promote it, which implies certain costs. The social network limits the possibilities, but the site is absolutely free.

An online store has a significant advantage, which is minimal risk. To set up work, you just need to get a supplier who is able to sell you the required batch of flowers as soon as possible.

Having an idea of ​​​​how to start a flower business from scratch, you will be able to minimize the possible risk and implement a promising event that can bring good income.

Ready-made bouquets and flowers in pots are in demand all year round. At the same time, at the very peak (September 1, Teacher's Day, March 8 and other holidays), you can make very good revenue. In general, business ideas with flowers can be seen as the start of a successful business. The main thing is to choose the right idea and correctly implement it.

Ideas for flower business

We list the main options for the flower business that are relevant today in Russia.

1. Business idea - flower shop

Description: a well-located outlet where customers are offered bouquets of fresh flowers will quickly pay off. The place should be with good traffic, even better - in the city center or near the university / schools / kindergartens / large shopping centers (provided that they do not sell flowers there). You can trade flowers by the piece, make ready-made baskets, take orders for decorating festive events or creating bouquets for certain occasions.

Business intricacies:

• the main thing in the flower business is to successfully find a place of sale, places of purchase and a florist. If you are just starting a business, love flowers and are good at them, you can try to work alone;
• it is best to work with several suppliers at once, so as not to be left without products for sale at a decisive moment;
• sales period of flowers from the moment of purchase - no more than 1 week. Keep this in mind when planning purchases. A competent florist should know how to preserve the trade appearance of flowers and their reincarnation, albeit temporary - tinting spots on the petals with special paint, covering flowers with wax or sparkles, placing them in special nutrient solutions, etc .;
• flowers need to create the right microclimate - humidity, air temperature. This can be organized both in the shop (better - in a separate small room with glass walls, so as not to freeze the florist), and in special refrigerators for flowers (but a lot of money is needed to buy them);
• in addition to cut flowers, you can sell postcards, souvenirs, flower pots.

How to start a reselling business from China

: to start a business, you will need a retail outlet, it will be cheapest to rent it. Let it cost 50 thousand rubles. per month (the figure is highly averaged - in practice it depends on the city, the area of ​​\u200b\u200bthe premises, the location of the store and other parameters). The room will need to be equipped with a climate system, shelving, flower containers, consumables (baskets, packaging materials, ribbons, etc.). All this will cost at least 100,000 rubles. total, minimum 150 000 rub. without taking into account the payment of the florist.

As for profitability, provided that at least 300 people visit the store per month, the net profit will be from 50,000 rubles. per month.

1. Business - flowers in boxes

Description: this is a fairly new business idea. Its essence lies in the targeted delivery of flowers placed in a box. It turns out an original and unexpected gift - few people, having opened a cardboard box, are waiting to see fresh flowers there. Such flowers are convenient to transport, which is a definite plus for the business organizer.

Business intricacies

• If you already have a flower shop, the delivery of flowers in boxes can be an additional way to sell plants. But you can start such a business from scratch. To do this, you will need a room for storing flowers and boxes, with a telephone that can be used to receive applications. Additional accessories will also be stored here. By the way, at first you can buy flowers from suppliers as applications come in - this will save on equipment and not be in the red with a small flow of orders.
• It is better to order ordinary cardboard boxes (but of high quality!) with your own logo or with inscriptions (“Happy Birthday!”, “My beloved”, etc.).
• There are several options for the design of such bouquets, including closed boxes, as well as open cylindrical boxes and handles. It turns out something like a basket. This is already a business on flowers in hatboxes - that's what they are called.
• Advertising will be the main driver of your box flower business. It’s worth starting with social networks - create a group or page there, post photos and rates, offer favorable discounts to first buyers, etc.

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Investment in business and payback periods: to start such a business, you need very little - boxes, contacts of suppliers, an office, a florist and a courier. In total, it is quite possible to meet 100 000 rub. The payback of a business depends entirely on the flow of applications. If you sell at least 5 bouquets a day, the net profit will tend to 50,000 rubles. per month, like a flower shop.

1. Inscriptions on flowers

Description: in fact, this is an offshoot of the flower shop business. The inscription is applied directly to the petal or concrete with a special floristic felt-tip pen. Colors are silver and gold. As a result, we get a unique product that our competitors do not have.

Business intricacies

• Such felt-tip pens are produced in Germany, it is not easy to find them in Russia. But this is good - you, if you want, will find them, but competitors will not be able to take and buy such a device in the very first stationery store, which means that you will retain a competitive advantage.
• You can apply inscriptions in advance, or you can provide such an opportunity to the client for a fee.

Business investment and payback period: the cost of a felt-tip pen is 350 rubles, it is enough for 200 short inscriptions. For the opportunity to apply such an inscription, you need to take at least 15 rubles. For a bouquet of 5 flowers, the extra charge will be 100 rubles. in general, one felt-tip pen will bring you 2000 rubles. net profit. But more importantly, offering a unique service will attract more customers, which means that your store will be able to sell more flowers and increase profits in general.

1. Garden in a bottle (florarium)

Description: Some indoor plants feel best not in a room, but in a special microclimate, which is created with a limited supply of oxygen. They began to be planted in bottles, and then someone came up with the idea of ​​​​creating entire flower arrangements in such bottles, getting a mini-garden and selling it for good money.