An example of a sales proposal for shoes. How to write a commercial proposal - sample
A commercial proposal is one of the main ways to start communication with a potential client. The success of selling a product or service largely depends on how well and professionally it is compiled. Any commercial offer consists of the following sections:
- Logo or emblem of a company that offers a product or service. The commercial proposal must be drawn up on company letterhead using the corporate style of the organization. This is an indicator of the level and seriousness of the business organization of the supplier company. Description of the product or service. In this section it is necessary to disclose what, in fact, is proposed to be purchased or what is proposed to be used. Advertising of services and terms of cooperation. Here you should indicate the advantages of the product or service, justify the reasons why the client is recommended to purchase the product or service, describe how they are better than their competitors. Advantages of the company. This section reveals the advantages of the company, describes its experience, implementation of successful projects, and so on. Contact information - after reading the commercial proposal, the potential client should understand who to contact, what phone number or email address to contact. Signature of the company representative.
Commercial offers can be classified according to several criteria. So, depending on the quality of contact with a potential client, commercial offers can be “cold” or “hot”. “Cold” offers, as a rule, do not have an addressee and their goal is to inform the target audience about the capabilities of the product. Such an offer does not take into account the specifics of the potential client’s business and is typical. A “hot” offer, as a rule, is sent after a meeting with a representative of the potential client. It contains unique benefits and conditions that are relevant to a specific potential buyer. The purpose of this type of proposal is to move on to negotiations on the terms of cooperation and the conclusion of an agreement. There are also such types of proposals as presentation (giving a general idea of the company’s products), promotional (invites to participate in a marketing campaign), congratulatory, thank you (contain unique conditions in in honor of a holiday or in gratitude for long-term cooperation), or an invitation (it contains an invitation to participate in any event).
When composing a proposal, it is necessary to clearly understand and highlight the problems that the target audience has. A commercial proposal can be considered successful or correctly composed if it succeeds in convincing the recipient that he needs the product or service being offered. For a business proposal to be successful, it is recommended that it meets certain requirements. Firstly, it should be free of grammatical and spelling errors. It is useful to use professional text editors for writing. They automatically check your literacy and highlight words or parts of a sentence that are recommended to be changed. In addition, modern text editors have special templates that can be used to create a commercial proposal. Since the main task of such a document is to attract attention, it is allowed to use various infographics, drawings, diagrams, diagrams and similar illustrative materials, which makes the proposal easier to perceive and increases the likelihood of its acceptance. The color scheme that is used in the design of the document also plays an important role. Firstly, the colors must correspond to the corporate style of the company, and, secondly, they should not be provocative or overly calm. You shouldn't make black and white documents either. They look outdated and will not attract the attention of the reader (except for those for whom content is more important than form, but these are increasingly rare). It should be remembered that nowadays every person receives a large flow of information every day, so it is very difficult to process it. It is for this reason that the necessary data is packaged in graphic materials. The quality of the paper on which the commercial proposal is printed is also of great importance. It should demonstrate the reliability of the company that manufactured and delivered it. A pleasant feeling in your hands will automatically add attractiveness to the proposal and increase the likelihood of reading it to the end. The quotation must be delivered either by email or in person. Moreover, the second method is much preferable. Indeed, in the first case, there is a high probability that the letter will be deleted without being read as spam. And with personal delivery, there is a chance to personally talk with the recipient and convince him of the usefulness of the product or service.
Ready-made commercial proposal samples
Templates for commercial proposals for the provision of services
Business proposal templates in Word
Ready commercial proposal for cooperation Examples of commercial proposals for selling goods Samples of commercial proposals for the provision of servicesHow to create a commercial proposal correctly
Write a commercial proposal for the sale and supply of goods
When creating a commercial proposal for the sale and delivery of goods, it is necessary to reflect the following points: 1. Uniqueness - how the product differs from substitutes and competitors, what are its advantages, why it can satisfy any need better than others. 2. The ratio of price and quality is also an important point in the commercial offer of a product. The consumer, as a rule, chooses a product that allows him to achieve the maximum in this ratio. Therefore, when offering a product, it is recommended to indicate what additional quality bonuses the buyer will receive. 3. Efficiency of delivery. Goods are purchased when they are needed. The buyer wants to solve his problem with the product as quickly as possible, so he is not ready to wait for a long delivery. 4. Service. If the product is technically complex, it is imperative to indicate how the buyer should proceed in the event of a breakdown or need for maintenance. All other things being equal, the buyer will prefer the product that he can either easily service himself or have a service center next to him.
Commercial proposal for cooperation in business
When drawing up this type of commercial proposal, it is necessary to very clearly and, at the same time, unobtrusively talk about the advantages of cooperation, what benefits it will bring for the partner, and also describe the proposed conditions for conducting joint activities. This is quite a difficult job, since the proposal should not be written in the dry language of a business plan, but, at the same time, reflect all its main aspects. Creating such a commercial proposal is an art. It is also necessary to remember that an offer of cooperation is made to a specific partner. Therefore, it is very important to know the needs of this partner and to reflect in the proposal the ways and mechanisms to satisfy them.
Make a commercial offer from a construction company
A potential consumer of a construction company's services is primarily interested in price. Therefore, in the commercial proposal it is recommended to describe in detail the possibilities of reducing it, and the reasons why this is possible (for example, due to the use of modern materials or unique technologies, and so on). Transparency in pricing is also important for the consumer, so it is recommended to include a table justifying the cost at the end of the proposal or as an appendix to it. Construction timing also plays an important role. It is advisable to indicate in the proposal how and by what means they can be reduced. The reputation of a construction company is also taken into account by many customers when making a decision. It can be confirmed by articles from newspapers, letters of recommendation, various awards, and descriptions of already completed projects.
Features of the offer of accounting, legal and consulting services
The number of providers of such services is quite large, so competition in this market is very high. In addition to price, you can attract consumers by the following factors:- A high probability of a positive resolution of the client’s dispute in the courts (for example, demonstrating one’s success in such cases); Saving the client’s costs on full-time staff by transferring some functions to outsourcing; Full support of the client’s activities, solving all his problems in a certain area so that he can deal with only the main activity; Offering various bonuses that competitors do not offer (consulting on a number of issues is free).
Commercial offer from an advertising agency
A document from such a company should demonstrate its professionalism. The commercial proposal from an advertising campaign must contain elements of original design, professional terminology, effective slogans and other similar elements. This allows a potential consumer to immediately assess the level and technology of the advertising agency. If it knows how to sell itself well, then it can effectively advertise the client’s product. Thus, the customer develops an element of trust in the company, which increases the likelihood that he will use its services.Common mistakes when writing text for business proposals
The first mistake that many marketers make is oversaturating the offer with data. They sincerely believe that it is important for the client to know everything about the product in order to make an informed and rational decision. However, in practice this is far from the case. The behavior of a buyer or customer is rarely rational; rather, it is emotional. Therefore, it is not necessary to give a lot of information in the proposal; it is much more effective to create in the consumer the feeling that the product or service will help him satisfy his need. This feeling significantly increases the likelihood of a subsequent purchase. The second common mistake is paying too much attention to a potential client. The proposal writers are full of compliments, describing all the client’s successes, assuming that it will be pleasant for him. However, a potential buyer is much more concerned about solving his problem or problem, so he, of course, will be happy to read about his successes, but if he does not find an answer to his questions, then he is unlikely to contact such a company. Also, many drafters mistakenly include the following information in the proposal:- The history of the company describes how the company’s journey began, how it developed, and so on, but this is not at all interesting to a potential buyer of the product. This only takes up his time, which means it irritates him and worsens his perception of the proposal. The history of the manager, the reasons why he came to this business, that he is an expert in this or that activity, are indicated by his achievements and awards. This is also not interesting to a potential buyer and worsens the impression of the offer. A description of the production technology to convince that the product is really of high quality and has the stated characteristics. But it must be borne in mind that the buyer is not an expert in the production of products. He needs to understand that the product or service has the required properties. For this, a quality certificate or a description of the product itself with characteristics is sufficient. Indication of irrelevant client needs. When drawing up a commercial proposal, it is important to clearly study the representatives of the target group and formulate the need that they want to satisfy with the help of a product or service. If there is no such information, there is a high probability that the commercial proposal will go into emptiness. The buyer will not find answers to his questions in it and will not purchase the product.
How to effectively end a business proposal
The last sentence in the document is very powerful. A potential buyer will most likely skim through the text, but will linger on the last paragraph or phrase. This is how the human mind works, and when drawing up a commercial proposal, this must be used. The content of the last paragraph or sentence should reflect the essence of the entire document and encourage the potential client to take the necessary action - make an appointment, start negotiations, purchase a product or service, make a trial order, and so on. Most often, a commercial proposal ends with the phrase “with respect.” This, of course, is a win-win option, but instead of this phrase, it is much more effective to use text offering the recipient of the document unique conditions for the sale of a product or service (for example, with a significant discount). This will interest the client much more than showing him respect. Moreover, a respectful attitude between partners is implied a priori. A fairly common option for ending a commercial offer is a message that specific managers are always ready to answer the client’s questions, and their contact information is indicated. How to contact a specialist, of course, should be at the end of the commercial proposal, but it in no way encourages the potential client to take any action. So, a commercial proposal should end with a call to action. The following motives can be identified that can induce the client to take the required actions:- Information that the number of goods or services offered under the terms of this commercial offer is limited; An offer of a bonus - a free sample, the opportunity to test a product or service, product availability, a discount on the current or next purchase; A description of the buyer’s personal interest (what he is as a result of will receive, what savings will he achieve, what need will he satisfy, and so on); Information about the attractiveness of the product or service (availability of a guarantee, special delivery conditions, high-quality after-sales service).
If the commercial proposal contains more than one page, or is accompanied by various additional materials (for example, cost calculation tables, price lists with the entire range of goods, a schedule of marketing events, conferences or exhibitions), then a covering letter must be sent with it. It contains in a very condensed form the main conditions and essence of the proposal. First of all, the cover letter should contain a greeting from the addressee, preferably by name and patronymic (addressed address attracts much more attention than standard greeting formulas). Next, you should introduce yourself and name your position in the company , so that it is clear what issue is being addressed. In the case of preliminary meetings, it is recommended to remind the recipient of the letter about this. In the main body of the letter, it is necessary to inform the potential client about the goods or services that the company offers, as well as the benefits that cooperation can bring. This must be done briefly so as not to repeat the commercial proposal, but at the same time, after reading the paragraph with the advantages, the potential consumer should still have questions and a desire to find answers to them in the commercial proposal itself. This will encourage him to read the document more carefully. Next, you should list the documents that are attached to the letter. Firstly, this is a standard document flow, and, secondly, it will allow the recipient to quickly figure out which documents to pay attention to first in order to make a decision. At the end of the letter, you should thank the recipient for their attention and call for action (call the company , ask questions by email, etc.). The rules for completing cover letters are identical to the recommendations regarding the final phrase of a commercial proposal. Thus, writing a commercial proposal is a completely technological process. If you follow all the recommendations, it will be successful and will lead to transactions. However, each writer must develop his own unique style and way of forming a sentence. This will greatly improve the efficiency of its work.
The main task at the beginning of any business, and even when expanding it, is to know about the fact of your existence in principle and about the nature of the services provided, the work performed, and so on.
In this case, it is difficult to do without using commercial offers. How to competently and effectively compose such an appeal, how and when to apply them is far from an idle question.
How to present your capabilities to a client
Let us conditionally divide the types of commercial offers into two types - primary and final.
Initial offer - from the term itself it is clear that we are talking about the first contact with a potential client. Depending on the results of the initial submission, the final submission is formulated. Of course, the fact of sending such a document implies some kind of reaction from the potential partner to the initial appeal. This could be an initiative telephone conversation, a face-to-face meeting, or a written response to a proposal expressing a certain interest in the subject of communication.
Initial contact with a potential client
By the time of mailing, samples of commercial proposals for each appeal option should be thought out and developed. An initial proposal is a written analogue of initial communication with a potential client, when something is known about him, but he knows nothing about your capabilities. The task is to interest the future consumer of services in a brief and unobtrusive form.
Such a commercial offer to clients is the subject of a mass mailing. are sent to a wide range of potential consumers of the company’s services with the initial presentation of services or work.
Primary appeals are characterized by a number of advantages:
- Commercial proposals are developed according to a single template designed for the target audience. This approach provides advertising without spending a lot of money and time.
- Wide coverage of potential customers is quickly achieved - quickly alerting a wide segment of consumers about the emergence of a new service or a new service provider on the market.
- It is possible to establish direct contacts with many clients in the shortest possible time thanks to personal telephone contact. The right to such contact is given by the initial appeal.
However, primary proposals also have a number of disadvantages:
- The impossibility of a specific offer to the client, which can only be generated from an awareness of his personal needs and preferences.
- Most of the messages sent out will not even be read by clients and will be thrown into the trash. This is wasted money and time.
If out of fifty emails sent, connections are made with five clients, consider your actions successful. Sooner or later they will become effective.
Final offer
Such a proposal differs from the primary one in that it has the character of a strictly specific document sent to a specific person. Usually the direction of the second appeal is preceded by:
- personal one-on-one negotiations;
- initial telephone conversation.
This in itself is an important advantage. “Warming up” the client becomes optional; the discussion can already proceed on specific issues and clarification of mutual further actions.
Several rules have been developed to make the preparation of a commercial proposal as effective as possible:
- Sample commercial proposals are developed based on the collected information about the potential client, his need for services or work. Therefore, during the first communication, you should find out, at least as a first approximation, what goods or services the client needs, what prompts him to accept the offer of cooperation, what goals he pursues by accepting the offer, what kind of information he expects to receive.
- The proposal for the text of the appeal should have the most specific content; it is better to work out several solution options to choose from.
Mixed commercial offer
This is the most perfect form of initial contact with a potential client. It requires a more scrupulous approach and involves preliminary preparation. It is necessary to collect primary information about the client’s company:
- determining the person for the first person of the organization is not always effective; it is necessary to identify the person interested in the proposals of your activity profile);
- collect information about the main activities of the enterprise, make it clear to the client about their interest in cooperation;
- if possible, identify the problematic issues of the future client, sort out those that suit your specialization profile and first work out several options for possible mutually beneficial cooperation.
Developed of this type will not be used at random, they will demonstrate seriousness of intentions and interest. It is wise to think through and draft sample proposals for each type of proposal in advance.
Knowing how to sell a product or service is an art. The ability to correctly draw up a commercial proposal for the performance of work or the provision of services is an assessment of the ability of a manager at any level to be successful.
It must be remembered that the human brain is capable of storing no more than a tenth of the information received during the day. This tenth part contains the chance to interest the client. A poorly written commercial proposal will result in loss of time, money and the client.
Ten principles for writing a successful business proposal
- Statement of benefits. When drawing up an offer, you need to start by indicating the benefits that the client will receive by purchasing a product or service. To do this, you need to understand what problems concern the client and pay attention to the possibility of eliminating or smoothing out their impact.
- Identify the benefits that the client will gain from cooperation. Formulate 6-8 advantages, even if they seem fantastic, and arrange them in a sentence in descending order of importance.
- Indication of uniqueness. A potential client must immediately understand that only the proposed service can solve all his problems, that is, the proposed service or product is unique.
- Not you for us, but we for you. You should not praise yourself, pay attention to your usefulness to the client - he is not interested in your advantages, but in his own problems.
- You need to sell the result. Relatively speaking, what is sold is not a fishing rod, but the pleasure of fishing and outdoor recreation.
- Your client is the best. It is necessary to convince your partner of its importance and significance.
- Evidence. The most convincing thing about advertising is positive reviews from other customers.
- Build algorithm of actions. The client needs to know exactly the sequence of actions to purchase. There is no “cloudiness” or ambiguity.
- Push. Three days after your conversation, the client will completely forget about you, so you need to unobtrusively encourage him to take immediate action.
- Ease of perception. Think about how to correctly compose a commercial proposal so that it is brief, extremely informative and specific.
Commercial proposal samples
Strictly speaking, giving specific samples is more harmful than beneficial. When writing an appeal to a potential client, you need to take into account his problems and needs and your capabilities.
A commercial proposal for the performance of work or the provision of services should not contain some typical errors.
The first mistake is that you cannot be sure that the client will not read a long letter. If you managed to interest him in the first few sentences, he will finish reading. The footnote “P.S.” will also help. at the end of the text, oddly enough, it is also read first and it should also be interesting.
The second mistake is to slavishly follow grammatical rules. The text of the letter is best written in a conversational style, but without jargon.
Mistake four - claiming that your product is the best, do not provide evidence of this in the form of reviews and recommendations.
Conclusion
The importance of a properly compiled and executed commercial proposal cannot be underestimated. The success of the organization largely depends on this step, especially at the beginning of the journey. Commercial proposal samples are easy to find, but remember: they must be personalized and specific to the client. I wish you success!
The commercial offer should be such that you want to read it in full and, if you don’t respond to it immediately, then certainly keep contacts for the future.
The purpose of any commercial offer is to sell. In this case, we are talking about finding clients for a particular service. On the one hand, a person in need of certain services is looking for those who can provide it to them, and on the other hand, having received an offer that suits him, he will not only solve his problem, but may also want to cooperate with you in future. So this document requires a serious approach.
We consider the features of drawing up a commercial proposal for the provision of different types of services. You will also be able to get acquainted with specific examples of commercial proposals for security, transport, legal, construction, and repair services.
Don’t forget about the basic requirements for the CP
Any commercial offer, including commercial proposals for the provision of services, is primarily a “selling” text, therefore it must contain all the elements required for this type of presentation of information:
- attention-grabbing headline;
- offer – a briefly and succinctly stated essence of the proposal (“if you do this, you will get this”);
- justification of benefits for a potential client;
- call to action and contact information;
- use of graphic design elements: subheadings, lists, different fonts, possibly illustrations.
As in other commercial enterprises, when offering services should be avoided:
- a detailed description of your company with details, especially at the beginning of the proposal;
- uninformative headlines, the most ineffective would be the phrase “commercial offer”;
- complex, confusing wording in the presentation of the offer;
- epithets that do not carry meaning and are not proven by facts, such as “highly qualified specialists”, “high level of skill”, “successful implementation”;
- phrases that lengthen the text, which can easily be removed from it without changing the meaning, for example, “We will be very glad to cooperate with you”, “We will be happy to come to your aid”, etc.: business people will get acquainted with your proposal and busy people who have no reason to waste precious time on “water” in commercial texts.
Features of CP “At your service”
What is the difference between commercial offers, the task of which is to encourage the use of a certain service? Let's consider their fundamental features.
- Purpose of the offer:
- if a “cold” proposal is drawn up, that is, everything is sent to potentially interested clients, then its goal is to talk about an opportunity that may one day be useful, and to satisfy this need better with this particular company;
- for “hot” personalized CP, the goal is to inform about the nuances and encourage cooperation, highlighting the most positive aspects and strengths of interaction.
- The target audience: Commercial proposals for services are placed on the table of executives and senior managers who make decisions about their organization and payment.
- KP style: businesslike, without familiarity, quite restrained, maintaining dignity.
- Additional points:
- it is important that the commercial proposal is drawn up in such a way that the client immediately understands that it is not just trying to sell a service, but also thoroughly understands it;
- It’s great if the text of the CP will focus on solving pressing problems of the target audience or the addressee specifically;
- clear and clear identification of resources to solve the customer’s problem and the benefits of choosing your company.
Examples of commercial proposal texts
In these examples of commercial proposals for the provision of various types of services, the emphasis is on the content; the aspect of printing design (illustrative material, use of color, fonts, etc.) is left to the discretion of the developer. The examples are relative.
Commercial proposal for the provision of security services
A BUTTON THAT CAN KEEP YOU OUT OF TROUBLE
Console security of any objects
Do you have unwanted guests and they could be dangerous?
Unexpected trouble will never take you by surprise if your office or store is equipped with a panic button. No matter what happens, not even five minutes after pressing the button, the rapid response team will be at your place and will immediately solve the problem of any complexity.
Security agency "Panther-plus" organizes remote control security of retail, office, industrial premises, as well as apartments and private houses. We will provide:
- 24-hour monitoring of the facility entrusted to us from a centralized console in the control room;
- upon receipt of a signal, the arrival of an armed group within 2-5 minutes.
At our disposal:
- 15 staffed groups in cars, dispersed in different areas of the city;
- more than 200 licensed employees aged from 25 to 40 years, each of whom has undergone special training and has experience serving in the armed forces or law enforcement agencies;
- service firearms permitted for use in security organizations: PKSK and Izh-71 pistols;
- special means for communication.
Additional services
By contacting the Panther-Plus manager or reading the information on the official website htpp://www.panteraplus.ru, you can familiarize yourself with the full list of services provided by the security agency:
- installation and maintenance of video surveillance systems;
- installation of office and home intercoms;
- all work related to security and fire alarms;
- armed security of the facility;
- ensuring access control;
- safety during events;
- information and consulting services regarding legal protection.
Call 555-55-55, and customer service manager Petr Sergeevich Ivanenko will advise you on any issues of cooperation. You can also leave a request on the website htpp://www.panteraplus.ru, and we will contact you.
The first 5 clients receive a 10% discount on services. Flexible discounts for regular customers.
Security agency "Panther-plus"
555-55-55
http://www.panteraplus.ru
Commercial proposal for the provision of transport services
Cargo transportation without problems at anti-crisis prices
Your cargo is in the right place without noise and dust
Your company does not need to waste time and effort organizing cargo delivery to any point in the country. Contact the Podorozhnik company and entrust your care to professionals.
Podorozhnik has been operating on the domestic market since 2003. We have successfully delivered more than 150 million tons of various cargo to all cities of our country. We do not need intermediaries: our own resources will fully ensure the safety of your cargo and its timely delivery.
By contacting us, you receive:
- resources of our fleet, equipped with cars and trucks of various carrying capacities;
- the ability to transport cargo from 1 quintal to 60 tons to any region of the Russian Federation;
- cargo insurance;
- tracking the movement of cargo using a geolocation system.
Prices that please
Thanks to the use of internal resources and the absence of intermediaries, Podorozhnik is able to set minimum prices for its services. For our clients we have provided:
- the possibility of transporting goods on credit;
- providing a cumulative discount for regular customers and business partners;
- Possibility of preferential rates for loading and unloading.
Attention, promotion! Free loading for the first 5 January customers!
We value your trust
We are responsible for the professionalism of our employees. If our drivers deliver the goods more than 24 hours late, you will be refunded 30% of the cost of services.
Call, write, come
We will answer any of your questions by phone. 123-22-22.
We accept letters to the email address podorozhnik@gmail.com, we respond around the clock within two hours.
Come to our office at the address: Moscow, st. Gvardeiskaya, 93, we are open 7 days a week from 8:30 to 18:00.
Commercial proposal for the provision of legal services
Pay a lawyer 20-40% less
Legal support of business activities
The salary of a full-time lawyer is a serious expense for any entrepreneur. Meanwhile, competent legal support is a component of the success of any business.
Any task can be handled by the experienced professionals of Legolas LLC, who have been successfully operating in the legal field for more than 10 years.
Services for entrepreneurs:
- quick registration or liquidation of an organization of any form of ownership;
- changes in registration data;
- full legal services for the company's activities;
- financial statements;
- lawsuits and challenging decisions;
- information services on civil, tax, land law;
- assistance in the preparation and execution of business documentation.
The customer is always right
10 years of experience and reviews from more than 1000 satisfied clients speak of our professionalism and ability to guess the client’s desires. Spend time growing your business rather than studying regulations.
Place your legal issues on the shoulders of Legolas LLC and forget about them forever.
If, as a result, you remain dissatisfied with our cooperation, we are ready to return up to 60% of the amount you spent.
We cooperate with entrepreneurs from any region of the Russian Federation.
Flexible payment system
We provide discounts to regular business partners
For clients who order more than 2 services, the third one will be provided at half the cost.
A full list of services and prices is on our website http://femidalegolas.ru
Dial 222-33-44 and we will be happy to answer any of your questions.
We are waiting for you from Monday to Friday from 9:00 to 18:00 in our office at the address: Moscow, st. Cow shaft, 9.
Commercial proposal for the provision of construction services
Archistroy company - we build something that you will be proud of!
Short lead times, high-quality materials, just a few days
Do you need to build a building and don't know where to start? “The construction company “Arkhistroy” will fulfill all your expectations in the following areas:
- drawing up a project for a future structure;
- full cycle of construction services, from foundation to finishing;
- landscape design of the territory;
- renovation of premises of any complexity.
Why is it beneficial for you to enter into an agreement with the Archistroy company?
- An absolute guarantee of meeting deadlines, officially recorded. If the construction project is not ready by the appointed time, we will return 30% of the amount as a penalty.
- Using only certified materials produced by European companies (we cooperate with manufacturers).
- Prices for consumables without intermediary markup.
- A staff of specialists of all profiles who have special education and have been trained and certified at the International School of Builders in Vienna (Austria).
It’s convenient to cooperate with us!
- Having concluded an agreement, you make an advance payment in the amount of a quarter of the amount, the rest is paid after the delivery of the object;
- We purchase materials only with written approval or in the presence of the customer;
- possibility of payment in installments within 12 months after conclusion of the contract;
- We do not increase the estimate without the client's request.
Interested in cooperation?
Call 365-48-48 or leave a request by email archistroy@maul.ru.
Client Relations Director Sergey Eduardovich Kotenko will advise you on any issue that arises.
We provide a 12% discount to clients who say the code phrase “Vivat, Archistroy” when contacting them.
Thank you for your attention!
JSC "Arkhistroy"
Moscow, st. Avangardnaya, 12
archistroy@maul.ru
Commercial proposal for the provision of repair services
REPAIR NEEDED? WE WILL HELP!
In a few days you will enter a completely renovated room!
Have you moved into a new house or apartment?
Do you want to start working in a newly renovated office?
Do you need to refresh and update the room, or do a redevelopment?
REPAIRS NEED TO BE MADE!
The Masterova company will be glad to carry it out for you!
All types of work - in one company!
We perform:
- repair and finishing work of any kind;
- plumbing and electrical installation work;
- installation of metal-plastic windows;
- installation of air conditioners and ventilation systems;
- removal of construction waste, cleaning of premises and territory;
- assistance in preparing and approving design documentation for redevelopment;
- technical supervision of all actions performed;
- post-warranty service.
At the request of the customer:
- In addition, interior designer services can be provided;
- assistance in delivering materials and bringing them to any floor;
- Full supply of materials from recognized brands is possible.
To conclude a profitable deal for your business, you need to interest a potential partner. It is convenient to do this in writing - to draw up a commercial proposal for cooperation.
Prove the benefits of cooperation
A businessman must convince his partner that cooperation will bring both refutable benefits. It should also be explained under what circumstances he will receive it.
When drawing up a commercial proposal (CP), you should take into account the status of the enterprise and listen to the recommendations of experienced marketers.
Of course, well-promoted companies with well-known brands (Mercedes, Gazprom, Coca-Cola, etc.) do not need to make efforts and go out of their way to convince a representative of a particular company to cooperate with them. In this case, it is enough to issue a letter summarizing the benefits of your product or service.
For other businessmen, it is very important to observe some subtleties so that this proposal has the desired effect.
Important components included in the commercial offer
When drawing up a cooperation document, you must adhere to standard requirements.
- Use company letterhead.
- Write a competent appeal to the company representative.
- Select original title.
- Briefly state the essence of the proposal.
- Encourage the counterparty to take action.
- Provide current contacts.
- Show politeness in the form of preliminary gratitude.
Using forms
The CP can be drawn up on a regular sheet of paper, this is quite acceptable. However, the use of letterhead with the company logo will become a unique element of advertising for your company and will eloquently complement the content of the letter.
Welcome text
The important part is addressing the potential client. You need to take its preparation seriously and understand who and how to contact. For example, it is permissible to address people by name and patronymic in the following cases:
- when an offer is sent after a preliminary telephone conversation with a potential partner;
- CP is addressed to the target consumer, to whom an individual approach can be applied.
Original title
The headline is necessary as an advertising effect; it must contain the main concept of the CP. When applying to a government agency, a creative headline is optional. You can also refuse it if the company is already sufficiently advertised.
If the proposal comes from a budget organization, the proposal is formulated according to the established template, in which creativity is not required. Such a letter is standard in nature and does not require initiative from its originator; its form remains within the accepted rules.
The essence of the proposal should be presented meaningfully, but concisely: a short story about the company, offered goods, services, work or mutually beneficial cooperation.
Main body of the document
How to motivate a client to take action
Pressure should not be used to force agreement to cooperate. This approach will only alienate the recipient of the letter, and hope for cooperation will be lost forever. It is much more effective to make a tempting offer by providing some kind of incentive or reward. For example, a discount for timely response.
Contact details
You should write not only the phone number, but also the email address so that the client has the physical opportunity to respond to the offer of cooperation.
Thank the recipient of the email in advance for taking the time to read it. Although, if we are talking about a personal business proposal, gratitude is usually accepted by default.
Learn from mistakes
To create the perfect business proposal, you should always listen to the advice of professionals. But there is another old proven method - learning from the mistakes of others. In practice, various errors occur; we list some of them.
Complicated syntactic forms
To formulate a CP, it is not necessary to construct very correct phrases with a complete meaning. Short sentences with unspoken thoughts and interjections have a more effective effect on a person. The presentation should have a living language, not dry conclusions.
Excessive brevity
The opinion that an extremely short text, limited to one page, is needed can be called a stereotype. And this is far from what can give the desired result. When writing a commercial proposal letter, it is best to forget about length guidelines, especially when there is something interesting to talk about. You can find many examples of such letters and see how meaningful and captivating they are.
Duplication
Usually the same mistakes are repeated when they talk about a similar product or service using exactly the same phrases as a competitor does. It is necessary not only to describe and praise your product, but to prove that in this particular company it is the best and irreplaceable. Here it is appropriate to show eloquence in order to draw attention to the exclusivity of the product. What follows is a disclosure of the essence - why it would be more profitable to cooperate with this company.
List of advantages
Simply talking about the merits of a company's products will lead nowhere. Any praise requires evidence: why this particular product is the best and most profitable. To do this, they make excellent use of reviews from those who have used this service or product, and these should be either well-known personalities (movie, sports, pop stars) or well-known representatives of companies with a positive image.
No less effective will be an interesting story that happened to a client who became a user of a specific product or service. At the end of the story, be sure to tell about the results of its use, preferably in numbers. If you mean cooperation, then indicate how much profit the partner received.
Everyone is the same
The biggest mistake can be the wrong approach to sending the same offer to several clients without focusing on individuality. Such a proposal loses weight and, as a rule, remains unrealized. A client who can become a potential partner should feel that this offer is addressed specifically to him, this will to some extent flatter him and force him to respond.
Photo gallery: examples of successful commercial proposals
A commercial proposal with the correct breakdown into subheadings A commercial proposal with a successful document structure A commercial proposal with a concise statement of the benefits of the service A commercial proposal with a description of the advantages of cooperation
Commercial letter to a foreign partner
When writing a commercial offer letter to a foreign client, you should adhere to a standard structure and format. The CP should begin with an appeal, a catchy, captivating headline. This is followed by a clear statement of the essence of the proposal, its benefits and ends with conclusions and contact information. If there is no manager on staff who speaks English, such services can be provided by a translator or copywriter with knowledge of English.
Sample commercial proposal in English
The need for a cover letter
The cover letter contains the principles of cooperation in a concise form. Accompaniment is used to reduce the scope of the main sentence.
The accompaniment is compiled at the request of the sender, but there must be a clear structure and compliance with the requirements of the basics of office work.
First of all, you need to address the recipient and greet him. If it is sent after a previous telephone call, it is advisable to contact with your first and middle name.
Example of a request
“Hello, dear Stepan Vasilyevich!”
or “Good afternoon, the company welcomes you...”
“Domosed LLC offers you the widest range of kitchen accessories at manufacturer’s prices.”
Report the attached documents:
“We invite you to familiarize yourself with the attractive discount offer.”
Encourage decision making:
“Do you want to cooperate with us? Contact us at..."
Sample accompaniment
Hello, dear Maria Semyonovna!
My name is Dmitry Pavlovich. I am the chief manager of the procurement and sales department of Mobile LLC, we spoke with you on the phone on Wednesday at 11.40. At your request, we will send information about the payment system.
The Mobile company has a wide range of vehicles for various purposes (cars, passengers, cargo) and a flexible payment system at affordable prices:
- Cash and non-cash payment methods.
- To be paid within 12 months with a down payment of 10% of the cost.
Our offer is complemented by an invitation to an exhibition and sale of our products, where discounts that are beneficial to you are offered. The event starts at 12.00 on 08/12/2016. Our address: Moscow, st. Timiryazeva, 45.
For any questions, please call: (325) 503–23–45.
Sincerely, Chief Manager of the Supply and Sales Department of Mobile LLC.
Submitting an offer
The commercial proposal can be delivered in person or by regular mail. However, these traditional forms of communication are considered somewhat outdated. The most modern and efficient method of sending is, of course, email.
Despite all its popularity, not everyone knows about the intricacies of the process of sending an email. Firstly, it is important to use the PDF format, it is more universal and well adapted to different versions. Secondly, it is necessary to take into account that such an offer is sent exclusively from the person with whom preliminary agreements were made.
The subject line of the letter is also equally important; under no circumstances should you send it “without a subject line.” It should sound something like this: “Proposal for cooperation in the supply of sporting goods.”
So, you need to follow the following sequence:
- fill in your email address;
- attach the main document in PDF format;
- formulate the subject of the letter;
- write a small accompanying text in the body of the letter.
The reply is in process
Novice managers often hesitate whether to call the counterparty back after sending an offer. Experienced professionals will always take matters into their own hands. Immediately after sending, it is advisable to call and ask whether the letter has arrived, and after what time you can inquire about the partner’s decision. The situation itself will dictate further behavior. The main thing is not to be annoying, not to bother and not to impose. However, do not forget about the goal and still try to convince the client to become a partner.
Currently, only the lazy will not be able to cope with the task of drawing up a commercial proposal. However, achieving the signing of a cooperation contract is already a matter of professionalism: the ability to negotiate, have a culture of speech and business writing skills.
A commercial proposal is a document that contains detailed information about your services or the goods you supply. Its main task is to interest a potential client, demonstrate all your capabilities and turn him from a potential client into a real one. Most often, a commercial proposal is made in the form of a presentation document, which indicates detailed characteristics and advantages of the product/service. We can say that a commercial campaign is a small advertising campaign aimed at promoting your products and services.
But in order for the CP to work and truly have a positive impact on the trading process, it must be drawn up correctly and be targeted at a specific group of buyers. Commercial offers are divided into several types. So how to write a commercial proposal correctly? Where to start compiling it? How to arouse interest among potential clients? To do this, you need to understand all the nuances of its preparation.
Cold commercial offer
This type of CP is aimed at potential consumers who are not prepared to purchase a product or service - they are called “cold” consumers. The purpose of the so-called “cold” offer is to “hook” the client, interest him and force him to read the text of the offer, which offers to purchase any product or service, to the end. The second name for such proposals is “basic”. If any mistake is made during the preparation of the CP, the guarantees that a potential client or partner will read it are minimal.
That is why the preparation of the proposal is focused on three risks in connection with which the proposal may end up in the trash can:
- The moment of receiving a commercial offer.
- The moment of discovery.
- Reading moment.
At the first stage, the most important thing is to arouse interest. If this does not happen, then your commercial proposal will end up among the garbage.
To attract the attention of a potential client, any acceptable means can be used, correctly used in a given situation. For example, if the proposal is sent by email, you can “hook” the consumer or partner with an interesting topic that will be presented in an original way. If the envelope with the offer is given in person, then you can attract the client’s attention with the scented paper from which the envelope will be made, a bright design, etc.
Next, it is important to present your proposal as interestingly as possible, but at the same time clearly and without unnecessary “water”. A proposal compiled in this way is called an “offer.” After the first two stages have worked on the client, the main thing is to bring strong convictions that this is an excellent option for him, the most profitable, and he will absolutely benefit from it, etc. Those. Next, you need to apply the current moves from your marketing strategy.
The advantage of the “cold” type of gearbox is that it is designed for mass consumers. But practice shows that personalized offers attract people more.
Hot commercial offer
This type of commercial proposal is sent to the type of consumers, clients or partners who are prepared for this action - they either themselves asked to send them a commercial proposal, or the manager had a conversation with them before. If a proposal of a “cold” type should be stated as briefly as possible, then in the case of a proposal of a “hot” type the situation is completely different. It can be presented in the form of a presentation made in multimedia programs of up to approximately fifteen sheets. Such CPs are also called “warm”.
Read also: What is a franchise business: pros and cons
Components of a commercial proposal
A commercial proposal must be drawn up correctly.
It should inspire confidence and win over the representative company from the very beginning, as soon as a partner or potential client picks it up or starts reading it. How to write a commercial proposal correctly? To do this, it must contain the following components:
- A header that will indicate the name of the representative company, its individual tax number, as well as contacts through which you can contact its leader, manager, etc.
- Last name, first name and patronymic of the addressee for whom the proposal was made.
- An explanation of the purpose for which the paper or email letter was sent (i.e. it must indicate that it is a commercial offer).
- The day, month and year of the document, as well as its serial number. This is necessary so that the representative company can control the flow of documentation within the company.
- Favorable payment terms, the possibility of deferment, the possibility of delivering goods, etc.
- Delivery times for goods, as well as their full list and prices.
- Terms of provision of services, payment for each of them, additional services and the final cost of work calculated along with them.
- Photos of each product item, as well as a short description for each item.
- There must be a seal of the company presenting the commercial proposal, as well as the signature of the director or responsible person.
- The date before which this commercial offer is valid.
- Personal contact details of the person responsible for this CP.
How not to spoil the CP
How to write a commercial proposal in such a way as not to spoil anything? To do this, you should adhere to the following rules:
- Use the words “we”, “our”, etc. as little as possible. Focus on the client or partner as much as possible and write “you”, “your”, “thanks to you”. Thus, you draw the attention of the reader to his benefit from the transaction, etc.
- Don't send the CP to those who are not interested in it and don't waste your time and energy.
- The design of a commercial proposal, which does not make you want to even read the letter, is inappropriate.
- The volume of CP is too large.
- Providing a CP to a person who in no way influences the decision to conclude a transaction.
A business proposal template should ideally contain the following phrases:: call me; we are ready to answer all your questions, etc. It would be good if the commercial proposal included reviews from satisfied customers, as well as a list of them. A good example of a business proposal looks like this: 
A high-quality sample commercial proposal for the provision of services looks like this:
Phrases that shouldn't exist
There are a number of features that must be adhered to when drawing up a proposal. Despite the fact that this document is intended specifically for the purpose of concluding a transaction on the sale of certain goods or services that is beneficial for the contractor, in no case should the following combinations of words be used in it:
- We invite you to cooperate with us.
- Our commercial offer will interest you.
- We offer to purchase from us, etc.
Such phrases immediately scare away both potential and actual clients.
Offer as the main component of the CP
The offer is the most important part of the CP. It should be aimed at arousing interest in the potential client, as well as in the partner, in the offer that he unobtrusively carries within himself. Unobtrusiveness is the main key to success in this case.
The compiled text should contain as little fluff as possible, be reader-oriented, and also present to him as profitably as possible all the terms of cooperation with the initiating company or private entrepreneur. In this part of the text, it is important to show the reader that, first of all, this offer is very beneficial for him, to indicate the reasons why he will receive the maximum benefit from concluding this transaction. You cannot directly write about purchasing certain goods from you or using the services you provide.
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