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Business project private nursery garden. Business plan for a private kindergarten - how to open a private kindergarten

A business plan for a kindergarten involves the provision of services such as the maintenance, upbringing and education of a child. The idea does not require significant start-up investments and can be implemented in almost any city in Russia.

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Services

Services provided by a private institution:

daytime stay of the child in the garden;
nutrition;
classes;
walk in the fresh air.

Additionally the following may be offered:

developmental activities;
school preparation program;
accompanying the child to the section (if it is nearby);
overtime or overnight stay in the garden.

It should be noted that the number of services depends on the size of the establishment and the orientation towards a specific target audience. The more diverse these offers are, the higher the cost of your monthly fee.

Relevance

The relevance of organizing a private kindergarten (including at home) is due to:

annual increase in the birth rate;
the passion of young parents for a career that requires the investment of temporary resources (against the backdrop of the closure of some federal institutions);
moving to a new place of residence (you must join a state kindergarten after the birth of the baby);
the demands of parents in terms of nutrition and other conditions for the child’s stay;
the financial opportunity to provide the child with better nutritional conditions and attitude from the staff;
the fashion for the use of modern educational methods in private institutions (Montessori classes);
the desire to place the child in a kindergarten with a small group size.

Market description and analysis

The kindergarten market in Russia can be characterized as follows:

Nursery groups for children up to 36 months have ceased to exist since 2014. This applies to all government agencies.
More than 2 million children are on the waiting list for public kindergartens.
Over the past 20 years, the number of state kindergartens has been halved. At the same time, state policy in the form of assistance to families with children contributes to a rapid increase in the birth rate.
The demand for children's stay under the supervision of teachers in kindergartens significantly exceeds the supply. 10% of children do not get a place until they start school.
In 2014, SANPIN sanitary standards for organizing the functioning of preschool institutions were approved. This provoked the entry of private entrepreneurs into the market.
There are approximately 12,000 private gardens and 46,000 federal ones registered in Russia.
Since 2012, kindergartens organized by large families began to appear. More than 530 of them are registered in Moscow.
The officially permissible number of children in a public kindergarten group is 25–30 people, and up to 15 in a private kindergarten.

The cost of a child’s monthly stay in kindergarten in large cities and regional centers is as follows:

government institutions - 1000 rubles;
home stay - 6,000–15,000 rubles;
private establishments - 15,000–25,000 rubles.

The maximum cost of a monthly stay is 120,000 rubles in a private garden in Moscow.

Competitive advantages

Planning your own business involves choosing and implementing competitive advantages.

These could be the following ways to attract and retain your target audience:

availability of weekend groups;
flexible work schedule (by agreement with parents) - from 7 am to 21.00 pm;
high-quality materials for preparing children and activities during the day;
a variety of themed toys (for games in the store, hospital);
sports activities with a guest coach (rhythm, dancing);
installed video surveillance system for children;
presence of security;
10% discount when paying for an annual subscription.

As an advantage, you can organize the following activities with children during the day:

drawing;
creation of applications and modeling;
soap making and culinary master classes;
making toys;
English (and/or Spanish);
lessons to gain general information about the world and nature;
exciting picnic walks;
theatre studio;
creating and presenting your own crafts based on the fairy tales you read (materials provided);
fairytale therapy with a visiting child psychologist 1–2 times a week;
morning work-out.

Advertising campaign

To ensure recognition, you can use advertising methods such as:

colorful decoration of the room with the creation of a large bright sign (5,000 rubles);
leaflets that can be distributed several months before the official opening with the help of a promoter or through children's stores (1000 rubles);
banner in the area of a supermarket or large children's store (10,000 rubles);
own website (15,000 rubles);
advertising through mom bloggers (3,000 rubles).

Step-by-step opening instructions

The implementation of a commercial idea begins with a business plan for a kindergarten with economic calculations. The finished project can be downloaded for free on the Internet and adapted according to economic zoning, or compiled independently.

After final approval of the business plan, the following actions are performed:

Registration of an enterprise.
Obtaining permits from government agencies.
Searching for premises to renovate or rent. Construction of a new building is also permitted.
Repair work.
Carrying out marketing activities.
Equipping the garden with equipment and other supplies. Including ordering toys and teaching aids.
Recruitment.

Detailed instructions for opening a private kindergarten are taken from the channel “How to open a private kindergarten.”

Documentation

The first step is to apply for registration as an individual entrepreneur or LLC. This can be done online or in person at the Registration Center. You must have your passport with you. If several founders are planned, it is necessary to draw up an appropriate protocol and provide the Charter of the future enterprise. Registration takes 3–10 business days and costs about 800 rubles (state fee).

Pension Fund;
Social Insurance Fund;
Fire service.

It should be noted that when choosing a type of activity such as child care, it is not necessary to obtain a license.

Room and design

According to SANPIN Decree No. 68 on the requirements for the premises of preschool institutions, the layout of a kindergarten includes:

dining room with an area of 20 m2;
bedroom - 18 m2;
game room - 18 m2;
dressing room - 15 m2;
kitchen - 9 m2;
utility room for washing and storing equipment - 3 m2;
bathroom - 3 m2.

Thus, you can rent the premises of an old state kindergarten or a 3-room apartment with an improved layout. Rent will cost 15,000 – 35,000 rubles depending on the location.

For interior design you can use:

bright furniture;
funny pictures;
interesting posters;
colorful carpets.

The main thing is to make a room in the kindergarten:

spacious;
attractive to parents;
interesting for children.

Repairs will cost approximately 50,000 rubles.

It is important to pay attention to the availability of an outdoor play area. There are such areas on the territory of the state garden; it is enough to paint them and bring sand into the sandboxes. If you rent an apartment, you must initially choose a place near modern playgrounds.

Equipment and inventory

Equipment and inventory can be purchased new or used. You can order special beds and children's tables via the Internet.

To complete a private kindergarten you need:

Thus, you will need to invest from 281,500 rubles.

Staff

To work in a private kindergarten you will need to carefully select staff consisting of:

Job title	The number of employees	Requirements for a candidate	Responsibilities	Salary in rubles
Accountant	1	work experience of 3 years; age up to 50 years.	maintaining accounting documentation; preparation and submission of reports.	30 000
Nurse	2	work experience of 5 years; medical education.	assessment of the condition of a child brought to kindergarten; providing first aid if necessary.	15 000
Educator	2	Teacher Education; love for children; equilibrium; continuous work experience of 4 years.	conducting developmental classes; child supervision; maintaining and organizing the daily routine.	20 000
Assistant teacher (nanny)	2	Teacher Education; love for children; stress resistance; At least 3 years of experience working with children.	assistance to the teacher in organizing the daily routine; control over children.	10 000
Cook	2	special education; work experience of at least 3 years.	menu creation; control of product purchases; cooking; compliance with SES standards in the kitchen.	20 000
Cleaning woman	1	punctuality; obligation; cleanliness.	cleaning of premises twice a day.	10 000

Thus, the salary fund per month will be 170,000 rubles.

Financial plan

The following initial data are used for financial calculations:

private kindergarten registered as LLC;
number of places - 15;
work schedule - from 7 to 20.00 from Monday to Friday;
work on weekends: Saturday from 8 to 18, Sun - by agreement;
The premises are taken on a long-term lease.

How much does it cost to open?

To determine the amount of starting capital, the following costs are considered:

Regular expenses

Monthly costs will be:

Income

The cost of payment per month is 20,000 rubles per child. In case of illness, the cost is not compensated. If parents warn about the absence of their son or daughter for more than 2 weeks in advance, the amount allocated for food is removed from the subscription fee.

Thus, when the kindergarten is filled with 15 people, the monthly income will be 300,000 rubles. Net profit - 51,000 rubles. It should be noted that rapid full occupancy can be achieved with an early start to the advertising campaign.

Calendar plan

From the moment the idea arises to its full implementation, 6–9 months will pass.

Stage	1 month	2 months	3 months	4 months	5 months	6 months	7 months
Market analysis	+
Preparation of a business plan		+
Preparation of a package of documents			+
Obtaining additional permissions			+
Renting premises				+
Repair work					+
Purchasing and completing inventory						+
Recruitment						+
Advertising activity			+	+	+	+
Opening							+

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Business plan for a private kindergarten

Opening a private preschool institution, as well as the process of raising a child itself, is a very difficult and quite troublesome matter due to the difficulties of obtaining permits and other restrictions (in particular, requirements for the premises of a kindergarten).

The first step on the path to a private kindergarten is to register a legal entity and select a premises that meets all standards, the area of which will directly depend on the number of children in the kindergarten. According to sanitary standards, one child should have at least 6 square meters. meters of area.

If we are talking about a large project, then the best option would be to rent the premises of a former state kindergarten from the local authorities. In this case, you will not have to pay for refurbishment of the premises, since such a building already has a kitchen, sports and music rooms, bedrooms, etc.

When it comes to creating home kindergarten, then you must have a fairly spacious, bright room with a separate room (at least one) for children. Usually, for a small private kindergarten, premises are rented. This could be an apartment, a cottage, or renting a suitable space in any existing educational institution. For example, renting a four-room apartment will cost on average about 40-60 thousand rubles per month.

To obtain license for educational activities, you will need to develop educational programs, provide information about the teaching staff, and obtain opinions on the suitability of the selected premises from the SES and firefighters.

A private kindergarten must be equipped with special children's furniture, equipment for sports and recreational procedures, and a fire alarm.

The set of necessary equipment for organizing a private kindergarten includes special children's furniture, toys, sports equipment, dishes, kitchen equipment, bedding, medicines, stationery, teaching aids, etc. The total cost of equipment for a group of 15 children can range from 300 thousand rubles.

Of course, in a private kindergarten (unless we are talking about a home group), the presence of qualified teachers is mandatory.

In addition, you must take care of medical care for your little visitors and a balanced diet. Be prepared for the fact that these positions will be controlled quite tightly.

In addition to the listed organizational issues, your business plan for a private kindergarten must include all the necessary financial calculations, which will be different in each case.

Necessary costs include:

the cost of purchasing or renting premises,
cost of repairing the premises (if necessary),
the cost of the necessary equipment and inventory,
Communal expenses,
staff salaries,
food expenses,
laundry and general business expenses.

Income will vary depending on the services and conditions of a particular private kindergarten. It’s one thing if you are drawing up a business plan for an elite private kindergarten, and quite another thing - a small kindergarten for a group of 5-7 children of your friends and neighbors.

Average cost of a child staying in a regular private kindergarten– 15 thousand

rubles per month. If you have a group of 15 people, then the income, accordingly, will be from 225 thousand rubles. Additional income can come from various leisure activities, weekend groups, clubs, etc.

You can download a ready-made business plan for a kindergarten here

You can also download a sample of a ready-made business plan for a private kindergarten on our website.

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How does a modern kindergarten project differ from projects of previous years?

In the CIS countries, you can find the same type of kindergartens everywhere, which completely fail to cope with all the needs of children. Although such buildings were built decades ago, no one is going to demolish them, even considering the fact that they are outdated and completely unsuitable for raising children.

At the same time, it is simply impossible to do without major repairs of these buildings, since many kindergartens have problems with leaking roofs or cold rooms. The most amazing thing is that Soviet kindergarten designs are still in use today.

However, everything is not so bad, because recently outdated templates and architectural solutions are used less and less. They have been replaced by newer templates and designs that combine all the essentials for children. It is pleasant to be in modern kindergartens, because they are light and cozy, and properly selected climatic conditions do not force children to sit in cold rooms in winter and too stuffy rooms in summer.

Modern standard project of a kindergarten

To get a good kindergarten in which children will feel comfortable, it is necessary to completely revise the projects of kindergartens of previous years. It is necessary to leave all the positive aspects of Soviet projects, completely remove the weak ones, correct mistakes, and add new functions to kindergartens. This is the only way to get a modern building that is ready for many years of use.

Modern daycare centers have better layouts and more features. Also, recently attention has been paid to landscaping the area adjacent to the garden. The way kindergartens look externally has also changed, because not only the interior of the building, but also the exterior is being thought through. Therefore, it often happens that the kindergarten becomes the architectural center of the area.

Can standard kindergarten projects be unique and interesting?

If we again talk about kindergartens that have remained since the Soviet period, then it should be noted that they are not distinguished by their uniqueness. They are all gray and faceless, which is why children are bored in them. But modern kindergartens can differ from each other even in their layout and building facade.

Modern kindergartens also differ in color scheme. After all, you can focus your attention on facing the facade with red brick, or choose calmer tones, for example, beige or gray. But it is best to turn your attention to bright options, as they are more interesting for children.

Therefore, when decorating a kindergarten, you can not be afraid to mix red, blue, green and other bright colors. Children will love it if the building has an unusual shape and combines all the colors of the rainbow.

Possibilities of modern kindergarten layouts

But it’s not just about the appearance of modern kindergartens, because that’s not all. You also need to make sure that the building’s capabilities are sufficient for the comprehensive development of children. For example, swimming pools in kindergartens are no longer uncommon. This is especially true for large cities.

A small swimming pool can be located next to the kindergarten, but most often it is located indoors, which makes it possible to use it at any time of the year. The pool is very important, because swimming lessons develop the child’s still fragile muscles, improve posture and help strengthen the immune system.

It is also necessary to equip music and physical education rooms, because a kindergarten cannot do without them. They should be slightly larger than the rest of the rooms.

If we talk about the gym for physical education, then it is quite obvious that the more free space in the room, the better, since this provides greater freedom of action. If the room is large enough, you can even play football or volleyball in it, which will add variety to your regular physical education class.

What else can a typical project of a kindergarten for 80 places include?

Of course, in kindergarten there should still be group rooms that are intended for games and activities. They must be made of safe and practical materials that are easy to clean. This also applies to the bedroom. But the dining room should accommodate everything you need, so you need to carefully work on its design.

Parents are interested in the conditions in which their child will spend time. What you should pay attention to when choosing a kindergarten for your child:

Cleanliness of premises;
Location (if the kindergarten is too far from home, then it is better to refuse it);
Kindergarten projects Ukraine;
Availability of permission for the occupied area.

Also a huge plus will be the presence of large playrooms that contain many modern toys. The rooms themselves must be in good condition. It is advisable that the interior be bright and interesting for the child, but you can also opt for calmer options.

There are many reasons why more and more modern parents choose a private kindergarten for their child. This includes the desire to receive an individual approach to the child, and the presence in such kindergartens of more serious and varied early development programs, a balanced children's menu, and more comfortable conditions than in a municipal kindergarten. In this review, we will together draw up a business plan for a private kindergarten “from A to Z” (calculations for 2018).

Business plan for opening a private kindergarten.

The most popular groups remain for children from 1.5 to 3 years old, since in our country many mothers on maternity leave are forced to go to work without waiting for their child to turn 3 years old and be given a coveted place in a municipal kindergarten. How to open such a kindergarten and what pitfalls to expect along the way will be discussed in this article.

Basic costs

When preparing a business plan, it is necessary to take into account what the costs of opening a kindergarten are:

rental and renovation of premises;
legal registration of business and obtaining a license;
hiring qualified personnel;
purchase of furniture, toys, equipment, office equipment;
advertising to attract customers.

Of course, the amount of costs can vary greatly depending on the city, the local cost of rent, the status of the garden, etc. An entrepreneur needs to familiarize himself with the cost of rent, repairs and other expenses directly in his city. Obviously, the costs in a business plan can be radically different when starting a private kindergarten in Moscow and in a provincial town.

Monthly expenses

Monthly expenses in a business plan include:

rent for premises;
communal payments;
staff salaries;
tax and social contributions;
repayment of the loan (loan) and interest on it (if any);
food products for children's kitchens;
advertising and promotion;
purchase of stationery, equipment, detergents, teaching aids, etc.

The amount of expenses depends on the size of the private kindergarten. Naturally, the larger the premises, the higher the rent and the cost of utilities. If there are many children in the kindergarten, then more workers will be needed, which means higher wage costs and tax deductions.

In your business plan, focus on start-up capital; initially, it is enough to open a small-format kindergarten for 10-20 children. This way, it will be easier to understand and organize internal processes in the business. In addition, save yourself from unnecessary risks and spend less money. Mistakes when starting a new business are inevitable, so keep them on a smaller scale. You will always have time to expand.

Legal issues

To operate a private kindergarten, you must register with the tax authorities. Typically, business uses 2 options:

in the form of a legal entity (LLC, etc.);
as an individual entrepreneur (IP).

If the option of a legal entity is chosen, then it must be a non-profit organization (i.e., you cannot register in the form of LLC, CJSC, JSC, etc.). Registration is carried out at the Ministry of Justice of Russia. If you are not familiar with the nuances of legal individuals, we recommend contacting the relevant companies for advice, as a rule, it is free. It is worth noting that LLC is a more expensive form for business, higher deductions, more complex tax accounting, reporting, etc.

Registering as an individual entrepreneur today is easier than ever. It is enough to submit an application to the tax office and pay the state fee. Registration period is up to 5 days.

Keep in mind in your business plan that legal delays can cost up to 10,000 rubles. If you work with hired lawyers, then this costs another 5-10,000 monthly, depending on the number of employees.

After registration, you must register with the Pension Fund, Social Insurance Fund, and statistical authorities. You will also need a current account for work; after opening it, do not forget to inform your tax office about this in order to avoid a fine.

If a private kindergarten expects hired employees (teachers, security, cooks, cleaners), then by law they must be officially registered. This is a rather complicated procedure; we recommend that all accounting be serviced by a law firm or a private lawyer from your city.

Licensing

As already noted, this is a licensed type of activity, so you will have to obtain a license. However, for those who do not wish to obtain a license, they can choose a childcare activity or register as a development center. But there is a rather fine line here; the inspection authorities may have questions, parents will not be able to receive compensation for part of the parental fees and there will be no opportunity to receive additional funding from the state budget.

Licensing is handled by the regional ministry (department) of education; the application review period is 30 days. In addition to the constituent documents, you will need to provide:

documents confirming the availability of premises;
certificate of logistics;
educational programs;
conclusion of the SES and State Fire Inspectorate

You can learn more about the licensing procedure from lawyers, or you can study the issue on your own on the Internet: all documentation and answers to questions are available on official websites.

Selecting a room

To open a kindergarten, you need to select the appropriate premises. Naturally, it can be rented, and this amount will form the basis of the monthly expenses in the business plan. This issue should be approached with great responsibility, since educational activities are licensed, which means that a license may be denied if the premises do not meet the necessary requirements and standards.

So, when choosing a suitable building, first of all, you must be guided by SanPin, approved by the Decree of the Chief State Sanitary Doctor of the Russian Federation dated May 15, 2018 No. 26 “On approval of SanPin 2.4.1.3049-13 “Sanitary and epidemiological requirements for the design, content and organization of the regime work of preschool educational organizations."

Group area requirements:

2.5 m² (per person) in groups for children under 3 years old;
2.0 m² - for children from 3 to 7 years old.

Don’t forget to add the area of the kitchen and administrative premises.

It is recommended to fence the area around the building with a fence; planting trees and shrubs would be a good solution. Playgrounds must be provided. In this regard, it is most convenient to rent cottages; as a rule, their layout is very convenient, and the fenced area allows you to organize children's playgrounds.

Furniture, toys, equipment

After you decide on the premises and the number of groups in the kindergarten, you should purchase furniture, toys and other equipment.

When purchasing furniture, do not forget to ask the seller for documents confirming its safety and origin. Furniture will require tables, chairs, cribs, lockers for the locker room and shelving for toys, furniture for staff, and plumbing fixtures (including those adapted for children).

When choosing toys, remember that they should be easy to wash.

You will also need:

bed sheets;
towels;
dishes;
stationery;
didactic materials, etc.

Pay attention to the equipment of typical private kindergartens; it is very appropriate (what is it, the simplest and most obvious way) to visit such kindergartens yourself and make a list of necessary purchases.

After this, you need to find out the cost, go to shopping centers, compare prices on the Internet, and write down the total amount in the project’s business plan.

Kindergarten staff

Your team is an extremely important component of a successful business, especially when it comes to children. The selection of personnel must be treated with great attention and pedantry. Pay attention to all the little things, do not hesitate to ask candidates any questions regarding their professional activities and personal qualities.

* The calculations use average data for Russia

1.Project summary

The goal of the project is to open a private kindergarten at home to meet the demand of the population of the Krasnoselsky district of St. Petersburg for preschool services. The kindergarten will be a mini-format institution located in a residential area of 120 square meters. meters. The mini-garden will operate in short and full day modes. The kindergarten students will be children from 3 to 7 years old living in the Krasnoselsky district of St. Petersburg.

The project to open a kindergarten is socially significant. According to the district administration, there is an urgent need for these services due to the lack of space in existing municipal gardens. As of April 2016, the district requires at least 19 new kindergartens. Opening a private kindergarten will allow parents to find a way out of this situation and use services within their area for an affordable fee.

Investments in opening a kindergarten, taking into account the creation of all the conditions necessary according to the new Sanitary Regulations, will amount to 648.1 thousand rubles. Our own funds will be used to start. The payback period of the project is 14 months. The preparation stage for opening the garden will take 3 months.

2.Description of the industry and company

The tense situation with queues in kindergartens has affected many Russian families. As a result of the demographic crisis of the 90s, the need for kindergarten services decreased significantly, as a result of which many of them, having lost their pupils, closed. If in 2010 there were about 45 thousand kindergartens operating in Russia, then twenty years ago their number was 76 thousand. In the 2013-2014 academic year, there were 43.1 thousand preschool educational institutions in the country. In September 2015, more than 183 thousand children aged 3 to 7 years and 270 thousand children under 3 years old could not go to kindergartens due to lack of places.

Increased attention to this problem began to be paid after the so-called May Presidential Decrees of 2012, when the government was tasked with completely eliminating queues in kindergartens for children from 3 to 7 years old by 2016. In addition to the construction of municipal preschool institutions that began in the regions, the authorities created simplified conditions for opening private kindergartens for business. In particular, individual entrepreneurs received the right to conduct educational activities, and from January 1, 2014, private kindergartens could count on material support from regional sources. A new SanPiN has also come into force, simplifying the organization of a private kindergarten at home within the framework of Russian legislation. Now, to do this, it is not necessary to rent a premises that meets certain requirements - it is enough to refurbish a private house or apartment. According to Rospotrebnadzor, in Russia today there are 2,174 private kindergartens, which are attended by 140 thousand children. At the same time, the number of commercial establishments is growing. The highest rates are recorded in Moscow – 6.7% per year; in the regions this figure is lower and amounts to 3%. However, the level of demand for kindergarten services still exceeds supply. In large cities, there are up to 108 children per 100 places in preschool educational institutions. Since the need for public services is not fully satisfied, the creation of private kindergartens remains a promising and socially significant area of business.

Professional kit for creating business ideas

3.Description of services

The kindergarten will provide preschool educational services for children from 3 to 7 years old. Due to the small format, the work of the establishment will be based on the principle of mini-groups. Service fees will be charged on a monthly basis. Prices for home kindergarten services are presented in Table. 1. In the process of developing a kindergarten, it is possible to expand the range of services with paid developmental classes on weekends (psychologist, speech therapist, English language courses for preschoolers, etc.). Due to the abundance of large families, military families and beneficiaries in the area, prices for services are planned to be made as affordable as possible compared to competitors.

Table 1. List of services

To provide the above services, you will need an educational license and permission from Rospotrebnadzor. To work within the legal framework, all the requirements specified in the Resolution of the Chief State Sanitary Doctor of the Russian Federation dated December 19, 2013 N 68 “On approval of SanPin 2.4.1.3147-13 “Sanitary and epidemiological requirements for preschool groups located in residential premises of the housing stock” will be met. " In particular, the following measures will be observed:

1) temperature (21-24°C) and humidity (40-60%) with regular ventilation according to standards;

2)daily wet cleaning;

3) change of bed linen at least once a week;

4) organizing walks for at least 3-4 hours a day;

5)organization of meals in accordance with age standards;

6) correspondence of furniture to the age of children;

7) the absence of aquariums, cages with animals, birds and other animals in the kindergarten;

8) regular medical examination by personnel;

9) compliance of the area of the playroom with the standards (at least 2 square meters for each child);

10) mandatory organization of daytime sleep for long-stay groups.

11) availability of personal bed linen.

12) the use of toys made from materials that are harmless to health and can be wet processed and disinfected.

4.Sales and marketing

Today, the Krasnoselsky district of St. Petersburg is experiencing an acute shortage of places in preschool institutions. According to the local administration, about 300 people apply for places in kindergartens every month. About two thousand more are in line to be transferred from one kindergarten to another. Despite the efforts of the authorities, the opening of temporary stay groups and new kindergartens, the situation cannot be normalized. According to calculations by the district administration, 19 new kindergartens need to be opened to fully meet the demand of district residents. For residents of the area, whose population has increased by 20% over the past 7 years due to extensive development, this problem is extremely acute, but one cannot count on a speedy solution. It comes down to direct appeals to the highest-ranking officials, collecting signatures for various petitions. Unfortunately, the May presidential decrees are not being implemented in this particular case. According to rough estimates, queues for kindergartens in St. Petersburg will be completely eliminated no earlier than 2019.

Due to such long queues and a large number of young families with children, there is virtually no need for large investments in advertising. To attract customers at the initial stage, given the increased demand and the small number of openings, minimal costs will be required. In particular, it is planned to limit ourselves to POS materials – handout booklets, which will be distributed in the multi-storey residential sector of the district. Before the opening, an open day will be held for children and their parents and registration in groups will be organized. Moms and dads will be able to verify the competence of the staff and the availability of all the necessary conditions for a comfortable, safe and useful stay in the kindergarten for their children.

5.Production plan

The kindergarten will be located in the Krasnoselsky district of St. Petersburg. The population of the district is approximately 366,000 inhabitants. The kindergarten will be located in a converted apartment with an area of 120 sq. m. meters on the 1st floor of a multi-storey residential building.

The process of providing services will begin with the admission of children to preschool groups. Before the first visit, the child will need to obtain a medical certificate. The daily reception of children will be carried out by a teacher. Before the appointment, he will make sure that the children are feeling normal. Only healthy children will be able to attend kindergarten. If illnesses are detected in children during the day, they will be isolated from other children until their parents arrive or are hospitalized. After admission, the children’s stay in kindergarten will be structured in accordance with the daily routine, which will depend on the age characteristics of the children. The maximum duration of wakefulness for children according to SanPin will be up to 5.5-6 hours. The daily routine will include a walk twice a day (in the first and second half of the day) for a total duration of up to 4 hours, a 2-hour nap during the day, 5 meals a day (breakfast, second breakfast, lunch, afternoon snack, dinner). Food preparation will be carried out from food raw materials directly in the kitchen of the living quarters. In the first half of the day, creative and educational activities will be held for children, taking into account the required workload standards. Physical education sessions will be held in the middle of classes. Walks will take place on the equipped children's playground at the property. The kindergarten will operate on a short and full day basis from 8:00 to 19:30.

To create a private kindergarten, it will be necessary to repair and equip the existing residential premises. 120 sq. m. will be adapted to the needs of the kindergarten. meters. The total investment in real estate and equipment will be 628.1 thousand rubles. The cost of repairs, including replacement of plumbing and cosmetic repairs, will be 350,000 rubles. The walls and ceilings of the room will be finished with materials that allow wet cleaning and disinfection. The estimate will not include communications - the premises are equipped with water supply, sewerage, heating, ventilation and electricity systems. The kindergarten will have several rooms (zones) designed for various purposes. Among them:

Ready ideas for your business

1. Game room for classes and main pastime, games - 40 sq. meters.

2. Separate bedroom - 25 sq. meters.

3.Kitchen - 13 sq. meters.

4.Eating area (dining room) – 20 sq.m. meters.

5. Washroom and toilet – 8 sq.m. meters.

6.Utility room for storing cleaning equipment - 4 sq.m. meters.

7. Hallway with lockers for outerwear and shoes - 10 sq. meters.

Equipping a kindergarten with equipment will require 278.1 thousand rubles. Expenses do not include: gas stove with oven, refrigeration equipment and some other items available. To gain the trust of parents, the kindergarten will be equipped with a video surveillance system. Equipment cost items are shown in Table. 2.

Table 2. Equipment costs

	Name	price, rub.	Quantity, pcs.	Cost, rub.
Games room and dining room
	Children's table*
	Children's dining table*
	Children's chair*
	Book corner
	Semi-open toy rack
	Wall shelf
	Toys and gaming complexes
Bedroom
	Single-tier bed, solid pine and chipboard
	Bunk bed, solid pine and chipboard
	Bedding (3 sets per child)
Washroom and toilet

	Towel cabinet with 10 sections
	Plumbing (additional sinks, toilets, etc.)
Kitchen
	Tableware and cutting equipment
	Dishwasher
	Cupboard for storing dishes
Hallway
	Five-section wardrobe for outerwear, laminated chipboard
Other
	Cleaning equipment, disinfectants
	Video surveillance system (4-channel video recorder, video cameras, microphones, etc.)

Total:				278 100

*tables, chairs and beds will be selected in accordance with the requirements of SanPin, taking into account the anthropometric indicators specified in Appendix 1.

Ready ideas for your business

In addition to the owner of the premises, who will perform the duties of a teacher, you will need to hire a nanny and a cook, who will also perform cleaning duties. According to the law, staff will need medical books and undergo regular medical examinations. The staffing table and wage fund for employees are shown in Table. 3.

Table 3. Staffing and wage fund

Taking into account the capacity of the kindergarten for 20 people, the maximum possible gross revenue per month (full-day stay) will be 340,000 rubles. Taking into account the increased demand for the services of children's educational institutions, we can predict at least 75 percent occupancy of kindergartens in the first year. In this situation (in our case, pessimistic) and an average bill of 17,000 rubles. per month, a kindergarten at home will pay for itself by the 14th month of operation. At the same time, the monthly profit will be 52.3 thousand rubles. The current expenses of the kindergarten will include: wages for kindergarten employees, purchase and delivery of food, utilities and other expenses (laundry, disinfection, etc.). Calculations of the main period of work are given in more detail in Appendix 2.

6.Organizational plan

The start of activities is planned for the beginning of the new academic year with the completion of all preliminary procedures and an open day in August. The owner of the premises assumes responsibility for the preparatory period. His responsibilities will also include hiring staff, receiving and maintaining children, and working with parents.

7.Financial plan

Opening a kindergarten will require raising 648.1 thousand rubles, for which our own funds will be used. In Table. 4 shows the starting cost items. Financial indicators for three years of operation of the kindergarten, taking into account 75% load (group of 15 people) in the first academic year and 100% load in the second and subsequent years (group of 20 people) are given in Appendix 2.

Table 4. Investment costs

8.Evaluation of project effectiveness

The project to open a private kindergarten at home is not only distinguished by its social significance and ease of organization compared to large kindergartens, but is also a stable source of income. By recruiting groups at the beginning of the school year, the owner can predict profits over an extended period of time with a high degree of confidence. In our case, with partial load, the starting investment will pay off by the 14th month of operation, and the net profit of the kindergarten will be more than 50 thousand rubles. At the same time, indicated in Table. 1 prices for services may be increased depending on the actual number of applications for services. Project performance indicators for a three-year period of work are presented in Table. 5.

Table 5. Project performance indicators

9.Risks and guarantees

The main difficulties in implementing the project are associated with the preparation process, including construction, registration, resolution of bureaucratic issues, and settlement of issues with neighbors. However, when organizing work and admitting children to groups, the risks are minimized. Taking into account the increased demand for kindergarten services in the area, the project manager has the right to count on the great interest of parents in his project and the full filling of places in the first intake. In Table. 6 reflects the main risks for the implementation of the project, force majeure circumstances, as well as measures that will help avoid them or their consequences.

Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences

№	Risk	Probability of occurrence	Severity of consequences	Prevention measures
	Difficulties in obtaining permits, time costs	Average	Low	Using the services of a lawyer, preliminary collection of documents, in-depth study of the issue, temporary and financial “safety cushion”
	Rising food costs	Average	Average	Changing suppliers, optimizing costs without compromising the quality of service or risk to children’s health, increasing prices for services within the limits of parents’ ability to pay
	Mass disease of kindergarten students, epidemic	Low	High	Compliance with SanPin standards for organizing routines, nutrition, compliance with requirements for premises, materials, etc., timely identification of a sick child during admission, admission of new children to groups after passing a medical examination, timely cleaning and disinfection of premises
	Emergency situation, cataclysm, attack by intruders, etc.	Low	High	Availability of security alarms, surveillance cameras, insurance, fire extinguishing equipment
	Complaints from neighbors to various authorities	Low	Low	Preliminary approval of the opening of a kindergarten with neighbors (approval of the placement of a kindergarten by at least 51% of residents), compliance with legislative norms, occupancy standards, discipline in the kindergarten,
	Decrease in demand due to the opening of new kindergartens by the authorities	Low	Low	Maximum proximity to the children’s place of residence, establishment of strong ties with parents, customer-oriented service, revision of pricing policy
	Losses due to a child’s failure to attend classes (for example, due to illness)	Average	Low	Refund of part of the parents' funds paid from the total amount for food +% depending on the duration of the illness, admission of children to vacant places for a shortened/full day
	Decline in demand for services in the off-season	Low	Low	Enrollment of children in a short-term stay group, additional services

10.Applications

ANNEX 1

Basic sizes of tables and chairs for infants, toddlers and preschoolers

APPENDIX 2

Production plan and main financial indicators of the project in a three-year perspective

Get current calculations for your business plan

By drawing up a detailed business plan for a kindergarten, you can easily implement all its stages and become a successful owner of a private institution.

Capital investments in business: from 213,000 rubles
Payback period for kindergarten: from 10 months

The problem of lack of places in preschool institutions is familiar to every parent.

In addition, the conditions for keeping children there are often far from ideal.

The level of mistrust is reinforced by periodically appearing reports of emergency incidents in kindergartens.

All this makes the idea of opening a private institution, having previously drawn up kindergarten business plan, a relevant and popular thought.

Private kindergartens are an excellent alternative to government agencies and nannies.

The same atmosphere is created there as in a regular kindergarten: the child learns to communicate with others, behave in a group of other people, learns a routine, and masters basic skills.

Often, the organizers of kindergartens are young mothers who did not go to work after the birth of their children, but directed their energy in a different direction.

This is an excellent option, because they are especially knowledgeable about the needs of small children, and your child will receive a special attentive approach.

However, you should not be under the illusion that opening a private garden in the current conditions of economic instability is a great idea.

Let's pay attention to the statistics of how many Russians choose state institutions, how many private ones and how many of them are ready to send their children to sections and clubs:

Preparation of documents for opening a kindergarten

To open a kindergarten, an entrepreneur must register an LLC or individual entrepreneur.

In this case, you must indicate the relevant type of activity.

To register a legal entity, the organizer will have to wait about a month.

After this, there will be a series of checks, thanks to which a work license will be obtained.

Thus, it is necessary to leave enough time in reserve before the expected opening of the private garden.

The step-by-step process of obtaining a license should also be outlined in the kindergarten business plan.

This section will act as instructions for the organizer of the case, which will help to act quickly and clearly.

An important step in obtaining permission to operate is finding suitable premises.

It must comply with all sanitary and hygienic work standards, which you can study on the website of the Ministry of Health.

Choosing premises for a private kindergarten

“A business aimed at satisfying someone's needs usually succeeds; a business aimed at making a profit is rarely successful.”
Nicholas Butler

In those standards for the functioning of a kindergarten, compliance with which is mandatory to obtain a permit, the requirements for the premises are spelled out in the smallest detail.

Even the dimensions of the rooms and the width of the door openings are specified in them.

For example, what applies to the bathroom:

the children's room should have four sets of toilet/sink specifically for children;
there should also be one sink for employees;
the adult toilet should be located separately, isolated from the children's toilet;
the room must have the required number of pots, towels, soap and other things.

Renting in the central area is convenient and prestigious.

But such an arrangement will significantly increase the cost of kindergarten.

Please note that in 99% of cases, to start using the premises you will need to make a substantial investment in its repair and improvement.

The main thing is that it is convenient to get to the chosen premises. Make sure that there are public transport stops nearby and that the entrance for cars is not blocked by anything.

Kindergarten business plan: personnel search

Consider an example of a group of 20 people.

To meet the needs it is necessary to hire:

cook;
nurse;
nanny;
teacher (2 people).

It is possible for one person to combine several positions.

But in no case should the quality of work suffer from this.

The employee must have the necessary qualifications, a certificate from a psychiatrist and have a health record with all the necessary stamps.

In addition, at intervals of 3 years, educators must improve their qualification level in special courses.

The diplomas received must testify to this fact.

Compliance with the requirements will be verified by the relevant authorities.

Owners of private gardens should expect the same approach as employees of municipal institutions.

Advertising for kindergarten in a business plan

The first step in advertising a kindergarten is important to take before it opens - creating a website.

It will become the “face” of the garden, so saving on this step is not recommended.

Allocate the required amount in financial planning and contact a specialized company.

A qualitative approach is what is necessary for other details of the advertising image.

Pay a designer to create your branding and logo.

You will use these materials not only for the website and design of the kindergarten, but also in promotional products.

Start with online promotion, free local newspapers.

Place ads in places where your target audience potentially gathers - children's stores, sections and clubs, playgrounds.

If you do everything correctly, word of mouth will gradually start.

For such institutions, a method such as an open door works well.

Organize them every weekend after opening, demonstrate clear advantages over government agencies and can attract additional customers.

Financial section of a kindergarten business plan

Thanks to calculations, the entrepreneur receives accurate information about how much money will be needed to implement the idea.

These indicators are also important for obtaining investments or loan funds from sponsors.

Business plan for financing the opening of a kindergarten

Expense item	Amount (rub.)
Total:	213,000 rub.
Registration of permits	1 200
Indoor renovation	120 000
Buying furniture	30 000
Purchase of equipment	45 000
Advertising campaign (website)	6 000
Toys, books, other entertainment	9 000
Purchasing small consumables	1 800

Business plan for financing the development of a kindergarten

Before reaching the payback point, all expenses for maintaining the garden and developing the business must be compensated from the reserve - the entrepreneur’s own funds or credit money.

This must be taken into account and included in the plan at the business planning stage.

Otherwise, a common mistake may occur: a company opens and develops successfully, but after six months or a year the payback point has still not been reached, and the entrepreneur has no more money left for development.

What amounts are we talking about?

Payback period for a kindergarten business plan

To do this, they use competitor analysis and calculation of existing indicators.

In these formulas, much will depend on the number of children the kindergarten will accept.

Of course, a large group of children (for example, twenty people) in a small kindergarten will allow the investment to recoup quickly.

According to average statistics, this will happen after 10-12 months of work.

To increase income and speed up payback, entrepreneurs are introducing additional services for parents (for example, various clubs, excursions for children).

You can also try to enlist support from the state.

We offer you to watch a video example of how it can be designed

private kindergarten:

Risks in a kindergarten business plan

The business plan must have a section that addresses potential risks.

An entrepreneur needs this to be more confident and have some guidance in case of unpleasant situations.

And also for investors and banks, who will consider this a sign of a serious entrepreneur who is planning his steps ahead.

It is necessary not only to list risk options, but also to consider options for preventing these problems and solving them.

Among the risks in a kindergarten business plan there may be the following options:

few clients - this is the most serious problem that the organizer of a kindergarten may face at the very starting stage of the business;
high level of competition;
the possibility of termination of the contract by the lessor at the most inopportune moment;
responsibility for the health and life of the “wards”.

The last point is the most serious.

After all, if something happens to someone else’s child in your kindergarten, it will not just worsen the reputation of the institution.

And it will lead to administrative or criminal liability!

Create kindergarten business plan necessary even if the path to realizing your plan is clear to you step by step.

In addition to material for potential investors and lenders, this document will help calculate all financial movements in advance.

This is very important to correct the course of development in time and direct your small business to great success!

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