home » Marketing » Promotion of an accounting firm - special offer and case study! Accounting firm how to sell services.

Promotion of an accounting firm - special offer and case study! Accounting firm how to sell services.

Nothing, I repeat, NOTHING human is alien to accountants.

We heard this instructive story from our partners.

And what could you do if word of mouth didn’t work either? The cry thrown at all existing clients and acquaintances did not produce results. Some promised to “think it over”, others had an accountant on staff and it was already calmer, while the third and fourth had already found a company for accounting they liked and could afford and were not going to part with it.

We don’t know who suggested the way out to the hero of this story, but it really is the right one:

Where does a modern entrepreneur look for outsourced accountants?

Hot demand for accounting services

HF and LF requests

There are some requests that are requested very often - these are high frequency queries(HF):

accounting services, accounting support, accounting services, accounting outsourcing, LLC accounting, remote accountant.

The advantages of showing ads for such queries:

queries are easy to find/come up with;
your ads will be shown frequently;
there will most likely be a lot of clicks to the site.

clicks on ads will cost a decent amount;
great competition in advertising results;
Among the transitions to the site there will be many non-target visitors.

For example, “accounting services prices Moscow”, “accounting LLC consultation”, “find a remote accountant” - low-frequency queries with very good potential for concluding an agreement.

But such requests have their drawbacks:

they are difficult to collect;
you have to write a lot of ads for them;
and Yandex Direct may assign them and not show them in search results at all.

But there is less competition for such requests, and the transition will cost you less.

So that you don’t have to worry about selecting these same high-frequency and low-frequency keywords, we did it for you. Take it bonus For this article - a file with selected keywords, a list of negative keywords on your topic and selling additives.

How to use the bonus - instructions

For example, the phrase “accountant has been removed.” Which, in fact, sounds like “remote accountant” or “remote accountant” or “remote accountant”. For Yandex Direct, these phrases are very close in meaning, so for them you can only use the basis of the word form - “accountant deleted”.

Moreover, you can safely use the ad created for these phrases for more precise phrases: “I’m looking for a remote accountant” and “remote accounting.”

Use “cold” phrases only when they suit you. For example, if you are a home-based private accountant, then the phrase “private accountant” is very suitable for you.

Ad examples

Here are the ads that accounting firms show for such queries in Yandex Direct:

Accountant! Remote management of LLC!

Let's safely reduce taxes! We'll submit the report on time! Request a call back!

Remote accountant. From 3000 RUR/sq!

Remote accountant for your business. Quality assurance! Low prices!

Looking for a remote accountant?

Maintaining the simplified tax system, OSNO, reporting, access to 1C. All inclusive. From 4000

Bookkeeping remotely!

Remote accounting! LLC and IP! Moscow! Moscow region! Submission of reports!

The first example doesn't have any specifics, and that's bad. No numbers, no guarantees. But a promise is made to fulfill the dream of any entrepreneur - “we will safely reduce taxes”, as well as a call to action - “request a call back!” The visitor now knows that this company will answer him quickly.

In the second ad, the cost of services is indicated directly in the title. This is a great way to cut off those audiences for whom your services are too expensive. And attract the one for whom they are just right.

It never hurts to outline the geography of your services, as in example 4. Entrepreneurs still prefer to choose an accounting firm in their city or at least region.

Ad Templates

Use them to reduce your time coming up with:

Template 1:

Heading: Service + service cost

Text: Your advantages (up to 70 characters).

For example, personal accountant, free accounting audit, restoration of primary documents, instant consultation, 10 years of experience.

Pattern 2:

Heading: Service + geography (city/region)

Text: Extended description of services + cost + call to action (More details! Get a consultation!)

Pattern 3:

Heading: User need(We will reduce taxes, We will submit reports, We will balance the balance)

Text: Guarantees and call to action. (10 years of experience. More than 100 clients. Get a free consultation!)

When you've finished writing ads for the first group of queries, move on to the next ones. Have you forgotten how to do this? See “How to use the bonus – instructions”.

Cost of advertising in Direct

Each click on each ad will cost you differently. The cost of a click is determined in an auction competition of bids (whoever set a high bid per click took the best position for displaying ads).

But that is not all! The cost will depend on:

the level of competition in your field;
the level of competition on demand in your region;
click-through rates for your ads;

and many, many more parameters that are often known only to Yandex itself.

Not very good news: competition is high in the field of accounting outsourcing/support/service.

This means that the rates per click are also high. For example, in December 2017, the cost of a click on the request “remote accounting support” sometimes reached 2,026 rubles. This is simply because a search user navigated to the site! Didn't call, didn't write, didn't become a client. I just went to the site.

(And don’t be alarmed, there are also clicks for 30-40 rubles :))

A magic tool for saving advertising budget

There is such a remedy, and it’s called negative words. These are words for phrases with which you do not want your ads to appear.

For example, the word “vacancy”. If you do not include it in the list of negative keywords, then your ads will be shown for the following queries: accountant vacancies remote work, accountant vacancies Moscow, etc.

1. Terms and definitions In this agreement on the processing of personal data (hereinafter referred to as the Agreement), the terms below have the following definitions: Operator - Individual Entrepreneur Oleg Aleksandrovich Dneprovsky. Acceptance of the Agreement - full and unconditional acceptance of all the terms of the Agreement by sending and processing personal data. Personal data - information entered by the User (subject of personal data) on the site and directly or indirectly related to this User. User - any individual or legal entity who has successfully completed the procedure of filling out the input fields on the site. Filling out input fields is the procedure for the User to send their first name, last name, phone number, personal email address (hereinafter referred to as Personal Data) to the database of registered users of the site, carried out for the purpose of identifying the User. As a result of filling out the input fields, personal data is sent to the Operator’s database. Filling out the input fields is voluntary. website - a website located on the Internet and consisting of one page. 2. General provisions 2.1. This Agreement is drawn up on the basis of the requirements of the Federal Law of July 27, 2006 No. 152-FZ “On Personal Data” and the provisions of Article 13.11 on “Violation of the legislation of the Russian Federation in the field of personal data” of the Code of Administrative Offenses of the Russian Federation and is valid for all personal data that the Operator can obtain about the User while using the Site. 2.2. Filling out the input fields by the User on the Site means the User’s unconditional agreement with all the terms of this Agreement (Acceptance of the Agreement). In case of disagreement with these conditions, the User does not fill out the input fields on the Site. 2.3. The User’s consent to the provision of personal data to the Operator and their processing by the Operator is valid until the termination of the Operator’s activities or until the User withdraws consent. By accepting this Agreement and going through the Registration procedure, as well as by subsequently accessing the Site, the User confirms that, acting of his own free will and in his own interest, he transfers his personal data for processing to the Operator and agrees to their processing. The User is notified that the processing of his personal data will be carried out by the Operator on the basis of the Federal Law of July 27, 2006 No. 152-FZ “On Personal Data”. 3. List of personal data and other information about the user to be transferred to the Operator 3. 1. When using the Operator’s Website, the User provides the following personal data: 3.1.1. Reliable personal information that the User provides about himself independently when Filling out input fields and/or in the process of using the Site services, including last name, first name, patronymic, telephone number (home or mobile), personal email address. 3.1.2. Data that is automatically transferred to the Site services during their use using software installed on the User’s device, including IP address, information from Cookies, information about the User’s browser (or other program through which the services are accessed). 3.2. The Operator does not verify the accuracy of the personal data provided by the User. In this case, the Operator assumes that the User provides reliable and sufficient personal information on the questions proposed in the Input Fields. 4. Purposes, rules for the collection and use of personal data 4.1. The Operator processes personal data that is necessary to provide services and provide services to the User. 4.2. The User's personal data is used by the Operator for the following purposes: 4.2.1. User identification; 4.2.2. Providing the User with personalized services (as well as informing about new promotions and services of the company by sending letters); 4.2.3. Maintaining contact with the User if necessary, including sending notifications, requests and information related to the use of services, provision of services, as well as processing requests and applications from the User; 4.3. During the processing of personal data, the following actions will be performed: collection, recording, systematization, accumulation, storage, clarification (updating, changing), extraction, use, blocking, deletion, destruction. 4.4. The user does not object that the information specified by him in certain cases may be provided to authorized state bodies of the Russian Federation in accordance with the current legislation of the Russian Federation. 4.5. The User's personal data is stored and processed by the Operator in the manner provided for in this Agreement for the entire period of activity by the Operator. 4.6. The processing of personal data is carried out by the Operator by maintaining databases, automated, mechanical, and manual methods. 4.7. The Site uses Cookies and other technologies to track the use of Site services. This data is necessary to optimize the technical operation of the Site and improve the quality of service provision. The Site automatically records information (including URL, IP address, browser type, language, date and time of request) about each visitor to the Site. The user has the right to refuse to provide personal data when visiting the Site or disable Cookies, but in this case, not all functions of the Site may work correctly. 4.8. The confidentiality conditions provided for in this Agreement apply to all information that the Operator can obtain about the User during the latter’s stay on the Site and use of the Site. 4.9. Information that is publicly disclosed during the execution of this Agreement, as well as information that can be obtained by the parties or third parties from sources to which any person has free access, is not confidential. 4.10. The Operator takes all necessary measures to protect the confidentiality of the User’s personal data from unauthorized access, modification, disclosure or destruction, including: ensuring constant internal verification of the processes of collecting, storing and processing data and ensuring security; ensures physical security of data, preventing unauthorized access to technical systems that ensure the operation of the Site, in which the Operator stores personal data; provides access to personal data only to those employees of the Operator or authorized persons who need this information to perform duties directly related to the provision of services to the User, as well as the operation, development and improvement of the Site. 4.11. The User's personal data remains confidential, except in cases where the User voluntarily provides information about himself for general access to an unlimited number of persons. 4.12. The transfer by the Operator of the User’s personal data is legal during the reorganization of the Operator and the transfer of rights to the Operator’s legal successor, while all obligations to comply with the terms of this Agreement in relation to the personal information received by him are transferred to the legal successor. 4.13. This Statement applies only to the Operator’s Website. The Company does not control and is not responsible for third party sites (services) that the user can access via links available on the Operator’s Website, including in search results. On such Sites (services), other personal information may be collected or requested from the user, and other actions may be performed 5. Rights of the user as a subject of personal data, change and deletion of personal data by the user 5.1. The user has the right: 5.1.2. Require the Operator to clarify his personal data, block it or destroy it if the personal data is incomplete, outdated, inaccurate, illegally obtained or not necessary for the stated purpose of processing, and also take measures provided by law to protect his rights. 5.1.3. Receive information regarding the processing of his personal data, including information containing: 5.1.3.1. confirmation of the fact of processing of personal data by the Operator; 5.1.3.2. the purposes and methods of processing personal data used by the operator; 5.1.3.3. name and location of the Operator; 5.1.3.4. processed personal data related to the relevant subject of personal data, the source of their receipt, unless a different procedure for the presentation of such data is provided for by federal law; 5.1.3.5. terms of processing of personal data, including periods of their storage; 5.1.3.6. other information provided for by the current legislation of the Russian Federation. 5.2. Withdrawal of consent to the processing of personal data can be carried out by the User by sending the Operator an appropriate written (printed on a tangible medium and signed by the User) notice. 6. Responsibilities of the Operator. Access to personal data 6.1. The Operator undertakes to ensure the prevention of unauthorized and non-targeted access to personal data of Users of the Operator’s Website. In this case, authorized and targeted access to the personal data of Site Users will be considered access to them by all interested parties, implemented within the framework of the objectives and subject of the Operator’s Site. At the same time, the Operator is not responsible for possible misuse of Users’ personal data that occurs as a result of: technical problems in the software and in hardware and networks beyond the control of the Operator; in connection with the intentional or unintentional use of the Operator’s Websites other than for their intended purpose by third parties; 6.2 The Operator takes necessary and sufficient organizational and technical measures to protect the user’s personal information from unauthorized or accidental access, destruction, modification, blocking, copying, distribution, as well as from other unlawful actions of third parties with it. 7. Changes to the Privacy Policy. Applicable legislation 7.1. The Operator has the right to make changes to these Regulations without any special notice to Users. When changes are made to the current edition, the date of the last update is indicated. The new edition of the Regulations comes into force from the moment of its publication, unless otherwise provided by the new edition of the Regulations. 7.2. The law of the Russian Federation shall apply to this Regulation and the relationship between the User and the Operator arising in connection with the application of the Regulation. I accept I do not accept

It is not easy to advertise accounting services. There is huge competition in the market for this type of service, and it is very difficult to win consumer loyalty, especially for beginning entrepreneurs. To promote your business providing accounting services, you need not only a sufficient advertising budget, but also a competent individual approach.

Internet advertising is very effective. However, promoting your page on the Internet for the most popular queries will be simply unrealistic. Therefore, promotion for lower-frequency specialized requests is used here. An effective means of advertising is contextual advertising. It will be very useful if interesting analytical and economic articles regularly appear on your website, which will reveal some narrow-profile topic.

At the same time, you can advertise the company’s services. The main thing is that advertising is unobtrusive. An effective option is to prepare newsletters to potential clients. In this case, the newsletter should be made really exciting and interesting. This type of interaction with potential clients can have a long-term effect. The customer will probably not need your services right away, but you will be able to form a friendly and trusting relationship with him, a loyal attitude towards your company, and he will definitely resort to the help of your specialists later.

How to advertise accounting services on the Internet

Advertising accounting services online can be quite inexpensive. For example, you can regularly post notes and promotional offers on free message boards. The advertising message itself should not be vague and target all groups of the population. Make sure that every part of the ad contains truly valuable and useful information about the work of your company. Highlight the main areas of activity of your company, provide some of the names of services indicating current prices and discounts.

In the field of advertising accounting services, word of mouth is very effective, as well as mutually beneficial affiliate advertising. You agree that other companies advertise you, and you advertise them. For example, you can leave advertising brochures at a legal or tax office. Satisfied clients are also good advertising for the company, and such clients will bring others if you ensure that they are truly satisfied with your work. Make sure that self-promotion works: complete orders on time, do not inflate prices, give discounts for regular customers, show loyalty. It is also effective to advertise accounting services in print media.

Features of outdoor advertising of accounting services

Billboards with advertising messages about accounting services would be best placed near the offices of the Federal Tax Service or banks. The advertising message should communicate the benefits of a competent approach to organizing accounting exactly when it is needed or there are doubts about the quality of the services provided. When designing a billboard, you can safely abandon elaborate visual solutions and place neat text that demonstrates your unique advantages over your closest competitors. Offer a solution to the problem - the person who sees the advertising message at the right time will become your most loyal customer

All FMS branches in the Moscow region on the map.

It is difficult for a novice entrepreneur to understand the intricacies of accounting. It is difficult for a person who deals with a specific issue to switch to another type of activity, especially when he does not understand anything about it. But managers often have an urgent need.

In the modern world, the main hope is placed on Internet search queries in Google or Yandex. It is worth noting that some accounting abbreviations may come as a shock to an unprepared user. In the gigantic information flow, you can come across professional accounting services provided by third-party organizations. If you can do this kind of work, then you need to “climb” to the top of the search engine rankings.

Let's study this issue in more detail.

Features of service promotion

The following types of queries should be used:

Properties of the service provided (whether it will be reporting, taxation or accounting services);
Territorial coverage (services provided in a specific city, for example, St. Petersburg);
Working with a certain tax regime (general, simplified tax system);
Group of clients (manufacturer, legal entity);
Type of company (freelance accountant accompanying several organizations, firm).

Photo taken from propokupki.ru

To increase the audience, it is necessary to decide on a development strategy at the initial stage. For this purpose, it is worth collecting all the information, preparing statistics, conducting a detailed analysis of the specifics of this area and identifying the needs and interests of potential clients.

The information obtained allows us to highlight key points that will become the basis for building work in the further promotion of the website for accounting services.

White-hat optimization of the portal gives complete confidence that the site will not be subject to bans, exclusions from the index, pessimization and AGS.

Key features of promotion

When promoting accounting services, you should pay attention to the following points:

To make a profit from the very beginning of the website launch, you need to focus on the highly profitable service segment. A striking example is support for individual entrepreneurship, interaction with tax authorities, remote cooperation with subscribers.
It is extremely important to increase the trust of potential clients. To do this, you need to show your target audience reviews and useful cases. This must be actual work performed, listing the actions taken and the results achieved. It is advisable to back up your words with official documentation with seals and signatures.
When comprehensively promoting a portal for the provision of accounting services, core clustering is required for all possible requests. High-quality traffic will be received with full coverage of each category. So, for example, if a company operates in Moscow, then it is advisable to use the queries “Accounting in Moscow”, “Accounting services in Moscow” and others.
The new site should focus on the maximum number of requests. Practice shows that creating useful content and high-quality landing pages gives you a better chance of being promoted to the top of sites.

Efficiency

Photo taken from the site http://samara.buh.firmika.ru

A logical question arises: what do these measures achieve?

In the first month of operation, there was an increase in attendance and... The flow of the target audience becomes stable.

You will have access to visitor statistics: you can track it using Google Analytics or Yandex Metrics at any time.

The growth of the target audience affects the increased conversion of visits into applications.

The degree of trust in the portal from the position of search engines is growing, which, in turn, improves citations.

It is worth noting that accounting services can be promoted through thousands of information and commercial requests using closed and open key positions.

How to find clients for accounting services? You've probably seen offers on the Internet to buy a customer base. In this article we will tell you how to create your own database completely free of charge. What open sources contain important information about potential accounting clients?

This method is suitable if you decide to attract clients for accounting services yourself. Otherwise, you will need an agent to find clients for accounting services.

It is best to search for clients for accounting companies using the database of newly registered organizations and individual entrepreneurs.

1. Go to the website service.nalog.ru/uwsfind.do

Information about legal entities and individual entrepreneurs in respect of which documents for state registration have been submitted

2. Search for information

In the search details, select:

look for information

- about a legal entity

— about an individual entrepreneur

depending on who you want to offer your services to

3. Name of the legal entity

In the column " Name of the legal entity"we write: Society or Limited Liability Company or another form of legal entity, depending on who you want to offer your services to.

Accounting services are often required by such legal forms as: Homeowners' Partnership (HOA), Gardening Non-Profit Partnership (SNT), Non-Profit Partnership, Non-State Educational Institution NOU), etc.

Tip: write briefly. For example: “Society”, “Partnership”, “Gardening”.

Form of submitted document

In the “form of the submitted document” column, select P11001 - Application for the creation of a legal entity

5. Federal Tax Service to which the document was submitted

In the column "IFTS to which the document was submitted" select registering INFS of your city.

6. Period in which the document was submitted

Select a period. As a rule, this is the last quarter.

7. Getting search results

In the search results, we receive a list of both newly registered organizations and those who were denied registration for some reason.

In the list of registered organizations we see the OGRN number, which will be useful to us to obtain an electronic extract from the Unified State Register of Legal Entities.

8. Go to the website egrul.nalog.ru

Information on state registration of legal entities, individual entrepreneurs, peasant (farm) farms

We enter the received OGRN and receive an electronic statement with the potential client’s data.

However, this scheme has its drawbacks: such statements, as a rule, do not contain telephone numbers, only postal addresses to which a commercial offer can be sent.

How to get a more extended extract from the Unified State Register of Legal Entities?

Accounting firms already operating in the market use electronic reporting programs. You can also order an electronic statement through the same program.

What should those who are just planning to start their own accounting business and would like to estimate the number of potential clients do?

Read the continuation here.

This article is on the topic:

where to find clients for accounting services, how to sell accounting services

Accountants, where and how do you find clients for remote work from home?

If an individual entrepreneur has suspended or ceased business activities, we advise closing the individual entrepreneur. At the time of closing, it is necessary to provide tax reporting to the Federal Tax Service. Our specialists will provide free consultation to an individual entrepreneur upon closing. Read more…

How and where can an accountant find clients?

Home — Articles

Market for outsourcing accounting services in Moscow

The Russian market for outsourcing accounting services has existed for more than ten years, but the degree of its development cannot be called high from the point of view of world standards. In Russia as a whole, this service is used by 18% of large companies, 5% of medium-sized companies and more than 60% of individual entrepreneurs.

The main consumers of the service and specialized companies providing it are concentrated in Moscow, St. Petersburg and some other large cities, with Moscow leading: of all Russian providers, 30% are located in Moscow. According to the end of 2012, 40% of Moscow companies, enterprises and organizations have transferred their accounting to outsourcing, approximately 30% are in the process of transfer.

In 2012, the demand for provider services from legal entities decreased slightly, but the segment of private entrepreneurs showed their high demand. This was facilitated by recent changes to the Tax Code, which allowed legal entities to work with individual entrepreneurs without loss of gross income. Quite often, companies officially use the services of private accountants who work in a simplified manner.
Accounting outsourcing is very common in companies with foreign capital. A foreign partner and investor often requires a fundamentally new quality of accounting; in addition, such technology is the norm for the West.

The accounting segment of the market shows the highest growth dynamics due to the complexity and constant changes in regulatory documents in the field of accounting and tax accounting. Clients of outsourcers, for obvious reasons, want to ensure close monitoring of the taxation of their companies, to prevent unmotivated increases in taxes and to have the opportunity to challenge their assessment with the help of professionals.

Volume of the accounting services outsourcing market

There are 88 companies operating in this market sector, providing outsourcing services to 2,148 clients, and the market volume in 2012 amounted to about 2.5 billion rubles. The reform to transition enterprises to IFRS also caused an increase in demand for outsourcer services among 186 clients last year. The market volume in this segment amounted to 577.2 million rubles.
The market volume in the payroll segment increased in 2012 by 11% compared to 2011 and amounted to 1.2 billion rubles. There are 39 providers working here, serving 304 client companies.

In the area of providing reporting preparation services under RAS, the market volume amounted to 376 million rubles, the number of clients was 437.

The demand for accounting services is growing steadily, but the Moscow market cannot be called completely saturated. It is difficult to determine the exact figure; according to rough estimates, it did not even reach 50%.

Accounting services provided

In the industry structure of consumer demand for accounting outsourcing services, more than 80% of total revenue comes from trade, in second place is the construction industry, then in descending order are the oil and oil and gas industries, electric power, chemical industry, communications, housing and communal services, transport, financial organizations, mechanical engineering, food industry, healthcare, metallurgy and coal complex, production of building materials, education. In last place is public administration, but currently there is a steady interest of government agencies in accounting outsourcing.

In the structure of services provided by providers, accounting and tax accounting leads and accounts for 45% of the market volume, 20% - the share of payroll services, 10% - preparation of financial statements according to IFRS, 7% - reporting according to RAS. As the figures show, the most popular way to maintain all accounting is on a turnkey basis. The provider’s responsibilities include timely submission of reports, work with banks, tax inspectorates and other regulatory authorities, support of tax and audit inspections, archiving and storage of documents.

Competitive analysis of companies and private accountants in Moscow

In the accounting and tax accounting segment, the leader in terms of revenue is Intercomp CJSC, the second place is occupied by the UBM/Business Service company (Tatarstan), and the third place is taken by Femida-Audit. In the top ten, also in descending order by revenue: Finexpertiza, BDO, Mikhailov and Partners, EKFI, Delopolis, 2K Audit-Business Consulting/Morison International and LLC Financial and Tax Audit, part of WiseAdvice group.

In the payroll calculation segment, Intercomp is also the leader, followed by the personnel holding ANKOR, USIEMES Group LLC (Tatarstan), Unistaff Peyrol Solutions LLC, BDO, Energy Consulting, Finexpertiza, 2K Audit -Business Consulting/Morison International”, “Gorislavtsev and Company”, “Mikhailov and Partners”.

In the RAS reporting preparation outsourcing segment, places in the top ten were distributed as follows:

"Intercomp";

Energy Consulting;

"AMB-Consulting";

"Gorislavtsev and company";

"Finexpertiza";

"Business profile" (MGI);

"Audit-A";

"Audit-Stroy".

Top 10 in the segment of financial reporting preparation under IFRS:

"Nexia CIS";

"2K Audit-Business Consulting/Morison International";

"Femida-Audit";

"Gorislavtsev and company";

"Intercomp";

“A.D.E. Professional Solutions" (ADE Professional Solutions);

"Baker Tilly Rusaudit";

Business Profile (MGI).

The clients of the providers included in the ranking are representatives of large businesses. Medium and small enterprises and individual entrepreneurs use the services of small outsourcing companies or private accountants. The amount of work of providers in these cases is significantly less, and accordingly, the cost of their services is lower. However, due to the lack of employees and low taxation, the most famous private accountants in Moscow successfully compete with some providers in terms of quality of work and established prices.

According to experts, private accountants occupy about half of the outsourcing market (there are no statistics for 2012). These are individual home-based entrepreneurs, officially registered. There is also a considerable “illegal market” of private providers, the size of which is impossible to estimate.

A typical representative of a private accountant's clientele is a trading company with a staff of up to 20 people, the volume of turnover of primary documents of which is 500-600 units. Enterprises that have switched to a simplified taxation system and a single tax on imputed income also use private services.

The demand for private services in Moscow is not decreasing not only due to their lower cost. Large companies that outsource their accounting to well-known providers have a fairly transparent business and comply with tax laws. And an experienced private accountant has several options for reducing tax payments, which is especially important for small and medium-sized businesses in the initial stages of development.

The factors determining the insufficient saturation of the accounting outsourcing market in Moscow are, first of all, low awareness of this service and its advantages in the field of medium and small businesses. The second factor is insufficient trust in the provider. Business owners are afraid to transfer confidential information to third parties, and are also worried about monitoring the outsourcer’s work and compensation for losses in case of serious errors. These problems can be solved through proper drafting of contracts.

Another important factor hindering the development of the outsourcing sector is the lack of trained personnel. In 2010, the Russian Association of Strategic Outsourcing ASTRA became an affiliate member of the global outsourcing association IAOP (International Association of Outsourcing Professionals), and its local division was created in Moscow. The plans include organizing training programs for outsourcers, developing and promoting domestic outsourcing to the world market.

The improvement of regulatory documents in the field of finance, Russia's entry into the global outsourcing platform, the steady growth in demand for the service, as well as the increase in its supply, allow us to fairly optimistically assess the growth prospects of this market sector.

June 2013

Outsourcing accounting
Formation of tax reporting
Filing tax reports
Preparation of primary documents upon request
Calculation of social contributions

The transfer of accounting functions to a professional firm has been practiced all over the world throughout the entire period of the existence of states and monetary circulation systems. In recent years, this practice has become widespread not only in foreign countries, but also in Russia. In Yekaterinburg, accounting services are very popular.

There are many advantages to this service. Experienced specialists from a professional company will set up accounting in your organization, develop tactics for carrying out business activities, ensure timely and competent preparation of financial statements, protecting you from unnecessary worries and problems.

Among the obvious advantages of accounting services for an LLC or individual entrepreneur to a third-party company, we can highlight two situations that arise most often, and the solution of which requires a professional special approach.

Advantages of third party accounting

Any specialist may leave your company, or you will have a desire to change the chief accountant for objective or subjective reasons. What often happens when you change accountant? After a change of specialist, errors often emerge in the organization’s accounting records, and some documents may be lost. And all these unpleasant moments are clarified during a tax audit.
How to promote accounting services?

You are insured against such a situation when cooperating with our company. All information is stored in archives and is available at any time, regardless of the change of employees and the length of time the archives are stored.
When carrying out accounting, many controversial issues arise, because our legislation changes frequently and tracking these changes is sometimes quite difficult. Our firm’s specialists make decisions together with qualified lawyers, which eliminates the possibility of mistakes. And the financial costs of independent consultations are many times higher than the payment for our activities.

Maintaining the accounting records of an organization includes checking the execution of all accounting documents, preparing any accounting documents, creating registers, calculating wages, tax payments, etc.

Prices for accounting at AS company


Subscription fee (RUB per month)	5 490	7 690	9 990	14 990
Accounting outsourcing	Yes	Yes	Yes	Yes
Formation of tax reporting	Yes	Yes	Yes	Yes
Filing tax reports	Yes	Yes	Yes	Yes
Telephone consultation (once a month)	7	10	15	30
Preparation of primary documents upon request (acts, invoices, etc.)	No	Yes	Yes	Yes
Processing of primary documentation (pieces/month)	No	50	100	200
Payroll calculation (persons)	1	3	7	10
Calculation of social contributions	Yes	Yes	Yes	Yes
Preparation and support of tax audits (RUB)	from 2000	from 2000	from 2000	0
Processing of documents above the tariff (RUB)	90	70	50	40
Managing employees above the tariff (RUB)	400	350	300	300