"Corner of the buyer": what should be and how to arrange it correctly

Entrepreneurship is a type of activity consisting of strategically significant actions and decisions and tactical moves. It would seem that this is a mere formality. But its design can be safely ranked among the strategic components of the business. Why? Now we'll find out. What is the "Buyer's Corner", the requirements for its design, penalties for its absence - read about all this below.

"Corner": de jure and de facto

The "Corner of the buyer" (or consumer) is most often understood as a small wall stand the size of a standard "drawing paper", on which documents are attached in one way or another, reflecting the activities of a company that provides services or sells goods. It can also contain papers that reveal the essence of the relationship between sellers (service providers) and customers (buyers), the mutual rights and obligations of both, as well as aspects of reporting to regulatory authorities.

Among the most well-known rules regarding the design of "Corners of the consumer" - they must be located in the most prominent place in the premises of the company or store. But there are also other standards and requirements. What is the modern "Buyer's Corner" like? What must be placed on it without fail? What threatens the business if it does not properly draw up a "corner"?

Documents of the "corner": law and tradition

The key component that contains the "Customer's Corner" is documents.

One fact should be noted right away: there is no term "buyer's corner" in any law. Rather, it is a common and to some extent colloquial name of the format, with the help of which clients of companies receive the necessary information. The laws do not oblige to provide information specifically in the form of a stand, but it is this kind of device that is most popular in Russia. At the same time, regulatory regulation in terms of supplying buyers with all the necessary information is present in the Russian Federation. And it is quite demanding in relation to business.

What should be in the "corner"

In accordance with the norms of the Federal Law "On the Protection of Consumer Rights", enterprises are obliged to provide their customers with the information that was mentioned at the very beginning. That's what the Buyer's Corner is for. What should be on it, based on the requirements of the law? set out in a language understandable to the buyer, which will reflect the following information:

• data about the service provider or manufacturer of goods (both general and significant from the point of view of the client's interest: for example, when buying furniture, a person may want to know what wood it is made of);
• reflecting information about the rules for trading and the norms specific to the specifics of a particular business.

In practice, meeting these requirements means posting the following information. And it doesn't matter at all what the design will look like - the buyer's corner, from the point of view of the law, is just a data carrier. The main thing is that it reflects:

1. The name of the company, its legal address and opening hours (unless, of course, this information is posted somewhere else, for example, at the entrance).
2. If the provision of services or the sale of goods is carried out by an individual entrepreneur, then a photocopy of the certificate of registration of the right to do business received from the Federal Tax Service is needed.
3. If the type of activity of the company is subject to licensing (or official accreditation by government agencies), then this fact should be noted on the stands of the "corner". At the same time, copies of permits and information about the organizations that issued them should be placed nearby.
4. Similarly, if certification is required or a declaration of conformity of certain goods sold by the company is required.
5. Actual contacts of state bodies exercising supervision over the field of activity of the company.
6. Properly executed Book of Complaints for buyers and customers.
7. Useful from the point of view of the quality of services provided and significant in terms of protecting their own rights, information for customers and buyers. There may be many options here. But the simplest and most common option is to print out the latest version of the Federal Law "On Protection of Consumer Rights".
8. Information about the rules of conducting trade, return, exchange of goods. Price lists, documents reflecting the responsibility of the seller (service provider) to buyers.
9. Telephones for calling emergency services.
10. Information about groups of citizens who are entitled to benefits and preferences in service. Starting from the right to skip the line for veterans of the Great Patriotic War, people with disabilities and other categories of citizens, and ending with the provision of discounts and special conditions for the provision of services for certain social groups of customers or buyers.

This is what the Buyer's Corner should look like. What should be on it in the first place, we studied. Let's move on to the individual nuances associated with its design. Let us outline the aspects that it is undesirable to lose sight of.

The nuances of the design of the "corner"

So, decoration. "Corner of the buyer" though a formality, but very significant. First of all, it must be borne in mind that some rules and regulations regarding the regulation of relationships between suppliers (sellers) and consumers (buyers) are formed not by federal, but by regional (or even municipal) authorities. All acts, regardless of the level of origin, may be binding on the company.

Despite the fact that some types of activity are relatively loosely regulated by the legislation of the Russian Federation (for example, consulting or software development), firms operating in these segments should approach the design of the "corner" with proactive responsibility. By placing, for example, information that the rented premises complies with fire safety standards.