Stages of opening a private dental office

• Is special education important?
• Equipment
• Documentation
• Recipe for success
• Profitability calculation
• Helpful Hints

Dentistry is a popular type of medical services. Today, people pay a lot of attention to the health of their teeth, keeping them in perfect condition. Opening your own dental office or a small clinic with the right approach will allow you to make significant profits, because treatment and preventive procedures are not cheap, not to mention prosthetics. But creating your own business from scratch will require impressive investments and rational approach to the organization of its activities. It is necessary to disassemble step by step where to start this path. Next, we will try to tell you in as much detail as possible how to open dentistry from scratch in Russia and how much it will cost.

Is special education important?

There is a common misconception that without education, opening even a modest dental office for one chair is impossible. Rather, on the contrary, a profile diploma in a certain sense will become an obstacle, because it is difficult to combine professional growth and business development - a dental office. Here, to a large extent, the benefits of such a phenomenon as the division of labor are manifested, where everyone does what he knows how to do well. Some are engaged in the commercial part, organize work, others carry out treatment, removal, prosthetics. Only in this way will dentistry become a successful, profitable business.

To open your clinic or office, you need a room. It is better if it is owned, renting creates certain difficulties for doing business, such as:

1. The need to create a financial reserve in case of a sudden relocation and staff retention.
2. Expenses associated with the search and repair of a new premises, transportation of equipment.
3. The cost of an information campaign aimed at notifying clients about the relocation of the dentistry to a new location.
4. Launching an advertisement to promote a dental office in a new location and attract customers.

In fact, resorting to renting a room, you will have to start a business from scratch every few years. This is due to the impressive financial costs that can be spent on business development - the expansion of the clinic, the opening of a new office.

Separately, I would like to talk about the calculation of the area for opening dentistry. On average, one chair requires from 10 m 2 of space to ensure full functionality. In this case, the need to equip the reception desk, sanitary unit, utility room and waiting area should be taken into account. As a result, to open a modest dental office, you need to use a standard one-room apartment with an area of ​​​​32–36 m 2.

Most often, dentistry is opened in re-planned apartments on the first floors of residential buildings or small detached buildings are being built. It is very important that the premises be removed from the housing stock and equipped in accordance with the requirements of the Sanitary and Epidemiological Station. To open a clinic, it is recommended to buy several nearby apartments.

Attention! A common mistake is to invest significant funds in the renovation of the premises. Most entrepreneurs are driven by the desire to create an exclusive design. For this, expensive materials are used, but this is not the secret of success in the field of dentistry.

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Equipment

The next important step in opening a clinic or office is the selection and purchase of equipment. Its standard set consists of:

1. Armchair, its cost is 1,200,000 - 1,500,000 rubles.
2. Additional equipment, tools - 370,000 rubles.
3. Furniture - 200,000 rubles.
4. X-ray, the cost of which starts from 1,500,000 rubles.

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In total, it turns out that from 3,270,000 to 5,570,000 rubles must be spent in 2019 to open a dentistry for 1 chair. It is easy to calculate how much an average clinic for 5-6 seats costs, and this is not counting the cost of turnkey repairs.

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At the same time, before purchasing equipment, it is worth attracting a specialist for advice so that investments are balanced and optimal. Ideally, it is necessary to recruit staff before opening a private dental clinic and order equipment according to their wishes. This will significantly improve the level of service.

Documentation

Another stage that requires time and nerves will require the design of a clinic. To open a dentistry, you will need a lot of permissions:

• for the redevelopment of the premises - the architectural department;
• sanitary organization of the enterprise - SES;
• fire safety of the premises;
• medical license allowing to carry out dental activities;
• permission to use the x-ray machine.

You can find out what documents are needed to register an enterprise with the fiscal authorities by going to their official resource. In short, if you need open a sole proprietorship, as well as to assign OKVED codes for the following activities: 85.13. "Dental practice" and 85.12 "Medical practice".

Recipe for success

Starting your own business is the beginning of a difficult path to success in the form of a high level of profitability. It is important for dentistry to provide services of the highest class, and this is impossible without a team of professionals. Therefore, if you can save on repairs and equipment, then you can’t save on personnel in any case, otherwise all investments will be in vain and the business will turn into a burden.

Due to this specificity, the selection of specialists should begin before opening a dental office. At the same time, it should be taken into account that an impressive part of the profit will need to be spent on personnel. How much does it cost to maintain a professional staff?

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Dentists work for a percentage of revenue, it varies from 20 to 25%. Nurses, orderlies, administrators receive a flat rate of $100 to $400. Approximately a quarter of the profits should be spent monthly on the staff. But it should be noted that it is the staff that makes the dental office, the clinic profitable.

The optimal level of profit is up to $ 20,000 per month from one chair. Provided that the business is untwisted. This is the average for the metropolitan area.

Profitability calculation

How much profit does successful dentistry bring? Let's say that a private clinic is equipped with five chairs, hence the total monthly income is $100,000. Of these, you need:

• Pay staff salaries - 25%;
• Purchase consumables - up to 10% of the profit. You can’t save on this, otherwise customers will go to competitors;
• Current expenses, including business expenses - up to 5% of profit.

In total, you must pay 40% of the amount earned. Accordingly, the profitability of the business will be about 30%, which is a good indicator.

What does it take to open dentistry as the first step towards creating a brand, a well-developed, successful network of clinics? The main requirement is a rational approach to capital investments. This will create a powerful base for business, build its foundation. Secondly, you should not be afraid to start a business from scratch, just as you should not completely trust it to third-party people - managers, especially if they are specialized specialists. It is necessary to remember the division of labor and understand that dentistry requires attention, it is not enough just to open a business, it needs to be developed and promoted.

Speaking of promotion, a private clinic from scratch will quickly be brought to the top by experienced professionals who have their own client base. Therefore, you should by any means lure them into your dental office to work.

Attention! Opening a dental office franchise is a waste of money, as most projects use the standard scheme described above. An exception is marketing moves, but most of them can be found using specialized literature or the Internet.