Who is the founder of Apple. History of success
The process of activating any Apple device is the first thing the owner of a new iPhone or iPad has to do. But in order to use all the capabilities of the “Apple device”, you will need to create a special account, the so-called Apple ID— the authentication system used in the company.
What is an Apple ID for?
Apple ID This is an original user account that allows you to fully use all the resources, services and services offered by the company to owners of all kinds of Apple devices. It is by Apple ID that the company's servers recognize their gadgets and thus compare the user's rights to provide him with the appropriate services.
As you know, the company has many services. An Apple ID can be created when registering for any of the company's services, such as the App Store or iCloud. Moreover, there is no need to create an account for each service separately. The same ID will be legitimate in all other Apple services. In addition, it does not matter at all how many Apple devices a user has - one Apple ID is required. , if you forgot it, perhaps thanks to security questions.
The most popular Apple services that require an ID are:
- App Store;
- iTunes and all its services;
- iMessage;
- iCloud;
- iBooks Store;
- Find iPhone.
Naturally, this is not the entire list of company services that may require an ID. In addition, the ID will be needed to contact support, manage your account, and receive advice.
Registration ID
It is possible to register an Apple ID from a computer (using iTunes or via the Internet on the company’s website) or directly from an Apple device. Registration from the gadget begins through the “Settings” item. When you try to download content from the App Store, the system will also lead you to the Apple ID registration procedure.
During the registration process, the user will be asked to fill out a form, answer some questions and will be asked to provide information for subsequent communication. Next, you will need to set a password to log into the system and select questions to restore Apple ID. The entire registration procedure is quite clear and is accompanied by prompts on the screen. During registration you will also need to enter your payment card details. Of course, you don’t have to link the card, however, in this case the procedure will take a little longer. After creating a new ID, the company will send a confirmation email to the email address that was specified during registration. In the future, all you have to do is follow the link provided in the message to activate the ID.
The Apple ID contains all user settings and personal information. When you sign in to your Apple device, the device will automatically install settings with your Apple ID. So, for example, if you enter an existing identifier into a new device, the computer itself will fill in all the available information from the Apple ID into the Apple Mail settings, contact information and address book.
Changes to Apple ID
You can make changes to your existing Apple ID on the “My Apple ID” page by clicking on the “Account Management” link. Moreover, the changes will affect all applications and services where this identifier is used.
One of the most valuable companies in 2014 is Apple. According to Fortune Global 500 estimates, Yabloko occupied an honorable fifteenth place in 2014, losing a couple of positions to Samsung Electronics. But in 2012, when Apple reached 500 billion in equity capital, surpassing the oil and gas company Exxon Mobil, Fortun gave Yabloko first place. But 500 billion dollars is not a record for them, because on February 10, 2015, a maximum world record was recorded in stock trading - $122 per share, the estimated value of the company was more than seven hundred billion dollars.
From the first day of their birth, Yabloko had many managers, including Steve Jobs, the founder of Apple, who was included in the Guinness Book of Records as the lowest paid executive director with a daily salary of $1.
During the existence of Yabloko, the company’s financial indicators either grew rapidly or fell down with the same desire, and the company’s managers influenced the technological direction.
Among the significant figures was Steve Wozniak, who became the founder of Apple.
According to statistics from various research centers, the main growth of Yabloko was observed during the reign of Steve Jobs, and declines were observed during the years of his absence. Therefore, we can safely call Steve Jobs the main key figure in the development of the company.
Founders of Apple
Over the years of its existence and growth, there have been many debates about who is the founder of Apple - Wozniak or Jobs. And is it true that the first Apple computer was assembled in a garage, or in a student laboratory where both Steves worked?
Some authoritative publications, collecting historical information, interviews and answering the question of who is the founder of Apple, wrote “Steve Jobs and Steve Wozniak,” while others wrote “Steve Jobs is the only founder of the company.”
But both Steves, answering the journalists’ question, evasively avoided answering, without solely taking upon themselves the function of creator. So who officially became the founder of Apple, according to the papers? Most sources say that Steve Jobs is the official and sole founder of the company.
From historical information
The company was officially registered in April 1976, although Jobs and Wozniak began their activities much earlier, meeting in the garage and assembling the first computer based on the eight-bit microprocessor MOS 6502 Technology.
Many print media that have written and are writing articles about the history of the creation of Apple, opposite the question “who is the founder of Apple,” indicate: Steve Jobs, although Jobs himself always said:
Steve Wozniak and I worked together to create the first Apple computer.
After the official registration of the company, the first computer, Apple-1, saw the light of day, and a little later, Apple-2, which sold millions of copies.
The Apple-2 industry continued until 1993, improving somewhat from release to release.
Since in the 80s Apple-2 computers had few competitors, the main peak in the popularization of the personal computer from Yabloko fell precisely during this period; over five million devices were sold.
However, at the same time, the company experienced failure, having released an unsuccessful model of the Apple-3 computer, which, surprisingly, did not at all affect the sales of the first shares of the Yabloko company.
Failures continued to plague the company in 1981, when Steve Wozniak left the company due to a plane crash, and Jobs was forced to lay off more than 50 employees. The mass layoff was associated with the failed Apple-3 project.
To lift the company from the bottom, Jobs invited John Sculley to the position of president of the company.
But the business relationship between Jobs and Sculley did not work out, and Jobs left Yabloko, creating the Next company.
Birth of the Macintosh
The famous Macintosh computer was first released in 1984. For twenty years, the Yabloko company has been producing these computers as its main product, using Motorolla processors and its own Mac OS operating system.
In the mid-90s, Apple licensed the right to use its own OS to other computer manufacturers, but the licenses were soon revoked.
In 1996, the Yabloko company was on the verge of bankruptcy. Losses amount to more than two billion dollars.
In 1997, the founder of Apple, Steve Jobs, returned to the Yabloko members, after which the company's business went uphill. The company begins to master new technologies not related to computers, and already in 2001 the first iPod music player was released.
In 2007, Apple released the sensational iPhone, and Steve Jobs began to be called the first person in the world to provide users with pocket Internet.
Three years later, Apple releases the first iPad.
The last three new products released by the company radically change the financial situation, and Apple becomes the most successful manufacturer in the market of modern gadgets.
Litigation
The stunning success of Yabloko gave rise to envious people, and caring competitors, one after another, began to overwhelm the company with lawsuits.
Even the Finnish company Nokia did not stand aside and in 2009 filed a lawsuit against Yabloko, accusing them of violating several patents. The court then upheld the claim from Nokia and ordered Yabloko to pay compensation.
While the two giants were suing, the world saw the light of a line of gadgets from Samsung Galaxy, like two peas in a pod similar to the iPhone and iPad. Apple filed a lawsuit against Samsung with the wording “copying software, interface and design” of the above-mentioned gadgets, but in response, Samsung filed a lawsuit against Yabloko with the same wording that Nokia filed and won in 2009.
The court found both companies to be violators, satisfying all claims, and ordered them to pay compensation to each other, and also banned the sale of popular gadgets on their territory by both companies (the trials took place in South Korea).
Death of Steve Jobs
In 2011, Steve Jobs died of an incurable disease. Apple has continued its work and is successfully releasing new innovative devices.
The future computer genius was born in 1955. His childhood can hardly be called the childhood of a prosperous child. Little Steve's birth mother abandoned the child as soon as he was born, and he was adopted by Clara and Paul Jobs. Interesting fact: Decades later, Jobs, who had become rich, specifically hired a private detective to find his real mother. But not only the mother was found. Unexpectedly, Jobs learned that he also had a sister, Mona Simpson. Moreover, she turned out to be not just anyone, but a famous American writer. Subsequently, Mona wrote, among other things, the short story “An Ordinary Guy” - a story about Steve Jobs, who by that time had become widely famous. But the very fact that the matured Jobs found his mother and sister and established family relationships with them says a lot about him as a person.
But then, as a child, Jobs was a big bully who had every chance of becoming a juvenile delinquent. However, the school and the wonderful teachers in it changed everything. They showed the kid that acquiring knowledge and creating something new is much more interesting than simply breaking the law. And soon a story happened that was described many times in specialized literature and has already become a classic.
When Steven Jobs was twelve years old, he wanted to build an electric current frequency indicator for his school physics class. But the necessary parts, as it turned out, were not available. Then young Jobs called William Hewlett himself, a legendary figure in the United States, a leader of American business, one of the founders and president of the famous Hewlett-Packard Corporation. The conversation began (according to Steve’s recollections) something like this: “ Hello, you know, uh, I'm twelve years old and I'm here trying to solder a frequency sensor...". The unusual conversation lasted about twenty minutes, and as a result, Jobs received not only all the parts he needed, but also a summer job at Hewlett-Packard. Now Jobs sometimes gets calls from teenagers who share with him their ideas about computers and mobile devices. Steve Jobs remarks about this: “ Of course I talk to them. This is the only way to repay my debt to Bill Hewlett.».
Well, a few years later, a truly historical event happened: Jobs met his now no less famous namesake. The namesake's last name was Wozniak, and he attended the same Homestead High School in Cupertino. Despite the difference in characters, the boys quickly became friends, as they had common interests - science fiction, radio electronics and video games. But first of all - computers. As it turned out, at the age of 13, Stephen Wozniak independently assembled not the simplest calculator. And at the time of meeting Jobs, Wozniak was already thinking about the concept of a personal computer, which did not yet exist in principle. It is not surprising that both Steves soon began attending lectures given by Hewlett-Packard employees in Palo Alto, and in the summer they worked at the same corporation to gain experience.
The youth of a cyber prophet.
Steve Jobs' youth coincided with the heyday of the hippie movement - with all the ensuing consequences. In 1972, Steve Jobs graduated from high school and entered Reed College, and Steve Wozniak went to work as an engineer at Hewlett-Packard. But after just a semester, Jobs dropped out of college and began working as a video game designer at Atari in 1974. However, a few months later he quit there, and with his hippie friends he went to India to “expand his consciousness” - then it was a very fashionable activity.
What Jobs saw and learned in India still remains unknown, but the fact that he returned from there as a completely different person is a fact. Jobs returned from India and became a regular visitor to the Homebrew Computer Club, a well-known community of electronics enthusiasts at the time. Even then, the idea of making a computer personal completely captured him. Moreover, one of the founders of the mentioned club was Steve Wozniak, who also thought about the concept of a future PC, which did not yet exist in nature. Together, the friends turned their idea into reality. But commercial success turned out to be more difficult to achieve.
First, in 1975, Wozniak demonstrated the finished model of the “personal computer” to the management of Hewlett-Packard. However, the authorities did not show the slightest interest in the initiative of one of their engineers - everyone then imagined computers exclusively as iron cabinets filled with electronic components and used in big business or the military. Nobody even thought about home PCs. At Atari, Wozniak was also turned away - they did not see any commercial prospects for the new product.
And then Steve Jobs made the most important decision in his life - he persuaded Steve Wozniak and his Atari colleague Ron Wayne to create their own company and start developing and producing personal computers.
Apple: early years and first successes.
A company with a frivolous name Apple Computer was created on April 1, 1976. The first logo that Ron Wayne himself drew was an image of Isaac Newton sitting under an apple tree. Like Hewlett-Packard once upon a time, Apple began in a garage that Paul Jobs left at the complete disposal of his adopted son and his companions; he even brought in a huge wooden workbench, which became the first “assembly line” in the history of the corporation. To work on Apple I young people had to do it at night. " There were only two of us - Wozniak and me. We were both a production department and a delivery service, literally everything at once" Jobs recalls now. After some time, Jobs managed to secure a shipment of Apple I computers to the owner of the first ever computer store called Byte Shop, Paul Terrell. Back then, these computers were simply boards to which the user/buyer had to independently connect power, keyboard and monitor.
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But Paul Terrell was extremely interested in the concept of a personal computer. He stated that he was ready to purchase 50 Apple I computers from the new company at once for $500 apiece, and then sell them for $666.66 - such an unusual price was approved by Steve Jobs himself. To buy the radio components needed for assembly, the founding friends sold all their most valuable things and borrowed money. We had to work at night, but within a month all fifty sets were assembled. True, on the twelfth day of existence Apple Ron Wayne left the Steves, selling them his ten percent stake in the initial capital for $800. This is how Wayne himself subsequently commented on his action: “ Jobs is a hurricane of energy and determination. I was already too disappointed in life to rush through it on this hurricane».
Despite all the difficulties, because no one was producing computer components then, and working at night, Jobs and Wozniak saw the prospects of the PC as a market product. Moreover, Apple I was a huge success among buyers. In total, the friends produced about six hundred computers of this brand, which made it possible not only to pay off debts, but also to get a new company off the ground. However, first things first...
Becoming.
One way or another, the company had to develop. Both Steves were deciding what to do next. As a result, the personal computer appeared in the form in which we know it - with a color graphic monitor, mouse and plastic keyboard. But then no one released anything like this, although the need was clearly ripe. The very idea of such a computer was perceived by large businessmen with open skepticism. As a result, it turned out to be very difficult to find funding for the release of what friends created Apple II. Both Hewlett-Packard and Atari again refused to finance the unusual project, although they considered it "fun". Apparently, they are still biting their elbows...
Indeed, the young Steves did not have the slightest experience of doing business at that time, and often acted at random. But it's always successful. As Jobs himself said, " Apple's roots were in making computers for people, not corporations" But there were also those who picked up the idea of a computer that would be accessible to the general population. Thus, the famous financier Don Valentine brought Steve Jobs together with the equally famous venture capitalist Armas Cliff “Mike” Markkula. The latter helped young computer entrepreneurs write a business plan, invested $92,000 of his personal savings into the company, and secured a $250,000 line of credit from Bank of America. All this allowed the two Steves to “get out of the garage”, significantly increase production volumes and expand the staff, and also launch a fundamentally new Apple II into mass production.
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Then, in the late 70s, few people had any idea what a personal computer should be like. All this is reflected in the Apple advertising campaign - on posters yellowed by time from twenty years ago with an image of the Apple II, you can read the question: “ What is a Personal Computer?" At the same time, the now world-famous Apple logo appeared - a bitten apple, painted in all the colors of the rainbow. This logo was created by Regis McKenna's advertising agency and personally edited by Steven Jobs. The new logo was meant to indicate that the Apple II worked with color graphics. Subsequently, Jean-Louis Gasse, ex-president of several Apple divisions and founder of Be Inc., said: “ A more fitting logo could not have been dreamed of: it embodies lust, hope, knowledge and anarchy...».
The success of the Apple II was truly enormous - the new product was sold out in hundreds and thousands of copies. Let us remember that this happened at a time when the entire world market for personal computers did not exceed ten thousand units. Over the 18 years since their production began, several million of these models have been sold, and the share of Apple II in American schools in 1997 was about 20% of the total computer fleet.
By 1980, Apple Computer was already an established and recognized computer manufacturer. Its staff consisted of several hundred people, its products were exported outside the United States, and its shares were highly quoted among stock market traders, receiving the AAPL index. However, financiers could not understand then the reasons for Apple’s success. The company created by the two Steves was too unusual. Unusual, but successful. Personal computers have rapidly burst into the everyday lives of residents of developed countries. Over two decades, they have firmly taken their place among people, becoming indispensable assistants in production, organizational, educational, communication and other technological and social matters. The words spoken by Steve Jobs in the early 80s became prophetic: “ This decade saw the first meeting between Society and the Computer. And for some crazy reason, we were in the right place at the right time to do everything to make this romance thrive.».
Section 1. History of the organizationApple.
Section 2. Owners and ManagementApple.
Section 3. Products companies Apple.
Apple- This American, manufacturer of personal and tablet computers, audio players, phones, software. One of the pioneers in the field of personal computers and modern multitasking operating systems with a graphical interface. Headquarters are in Cupertino, California.
Story organizations Apple
Thanks to innovative technologies and aesthetic design, corporation Apple has built a unique cult-like reputation in the consumer electronics industry. In May 2011, the Apple trademark was recognized as the most valuable brand in the world (valued at $153.3 billion) in the ranking of the international research agency Millward Brown.
The company name comes from the English. Apple (apple), an image of an apple is used in the logo.
Until January 9, 2007 the official name corporations for over 30 years it was "Apple Computer". The abandonment of the word “Computer” in the name demonstrates a change in the corporation’s main focus from its traditional computer equipment market to market consumer electronics.
Jobs suggested the name Apple because in this case the company's telephone number appeared in the telephone directory right before "Atari".
Macintosh, an apple variety sold in the United States, was the favorite apple variety of Jef Raskin, who was the leader and developer of the Macintosh project before Steve Jobs took over the position.
The 20th century is commonly called the century of aviation and astronautics. But the 70s of the last century can also be called the era of the formation of the modern IT industry. And the Apple organization played not the least role here.
The history of the Apple organization began thirty years ago, when two friends Steve Jobs and Steve Wozniak decided to found their own organization for the production and release of computers. Apple was officially founded on April 1, 1976, and it was then that market a hand-assembled Apple Computer I appeared - in ten months 175 pieces were assembled and sold at a price of $666.66. Essentially, the Apple I was a motherboard without a case, keyboard, sound or graphics.
In February 1977, Michael Scott became president of Apple. A significant step forward was release in April of the same year, Apple Computer II became the first personal computer with color graphics. There was support for displaying different colors on the screen, commands were developed for working with sound and, therefore, there was a built-in speaker and keyboard, it became possible to quickly change the image on the display, there was a power supply, etc. All this “stuffing” was packaged in a specially designed molded plastic case, which distinguished the new Apple from other computers that looked like clumsy sheet metal boxes. At the same time, the now world-famous logo appeared - a bitten multi-colored apple - created by the advertising agency Regis McKenna.
In May 1979, Apple employee Jeff Raskin began working on a new all-in-one computer that was aimed at the average user. This is exactly what can be called the beginning of the birth of the first Macintosh.
In 1983, Apple released the Lisa, the first personal computer with a graphical user interface, named after Jobs' daughter. But due to the rather high prices and a limited set of applications, this model has not been widely adopted. Although the Lisa was a complete failure from a commercial point of view, it was nonetheless release was not in vain - the Lisa 7/7 operating system used here had a window interface, a buffer that allowed data to be transferred between applications, and much more.
Tim Cook - CEO since August 2011. Former Chief Operating Officer (1998-2011).
Jonathan Ive is senior vice president of industrial design and user experience.
Bob Mansfield is Senior Vice President, Head of Technologies.
Philip Schiller is Senior Vice President of Worldwide Marketing.
Craig Federighi - Senior Vice the president on software (OS X and iOS).
Eddy Cue is senior vice president of online services (iTunes Store, App Store, iCloud, Apple Maps and Siri).
Jeff Williams is Senior Vice President and Chief Operating Officer.
Peter Oppenheimer is Senior Vice President and Chief Financial Officer.
Bruce Sewell is Senior Vice President and General Counsel.
Board of Directors
Senior staff:
Arthur D. Levinson - Chairman of the Board of Directors since November 15, 2011, formerly CEO of Genentech
Robert Iger (eng. Bob Iger) - Director of the Board of Directors since November 15, 2011, the president and CEO of The Walt Disney Company
Members of the Board of Directors:
Tim Cook- CEO of Apple since August 2011
Andrea Jung is chairman and chief executive officer of Avon Products.
Bill Campbell is the chairman and former CEO of Intuit Inc. (English)
Al Gore - former Vice President USA
Millard Drexler is the chairman and chief executive officer of J.Crew.
Ronald D. Sugar is the former chairman and chief executive officer of Northrop Grumman Corporation.
Key figures in the history of the company
Mike Markkula: 1981–1983
John Sculley: 1983–1993
Michael Spindler: 1993–1996
Gil Amelio: 1996–1997
Steve Jobs: 1997—2011
Tim Cook: since 2011.
Other persons:
Bill Atkinson
Bob Mansfield is Senior Vice President of Computer Hardware Engineering.
Guy Kawasaki was one of the first employees of the Apple Computer organization, responsible for analyzing market conditions for the Macintosh computer in 1984.
Del Yocum
Jeff Raskin is the developer of the Macintosh computer.
Jonathan Ive is a designer who gave the world the iPod, iMac, and iPhone. (1992–present)
Jonathan Paul is a vice president at Apple and an industrial design specialist.
Jean-Louis Gasse (French: Jean-Louis Gassée) - executive director of the company (1981-1990).
Steve Wozniak (Polish: Stephen Gary Woźniak) is a co-founder of the Apple organization. Developer of Apple I and Apple II computers.
Scott Forstall was Senior Vice President of iPhone Software until October 29, 2012.
Susan Kare is an artist and graphic designer who created many of the Apple Macintosh interface elements in the 1980s.
Tony Fadell is the main developer of the iPod.
Evi Tevanian was Apple's senior vice president of software engineering from 2003 to 2006.
Andy Hertzfeld was a senior software architect for the Macintosh OS in 1981.
Jerome York was a member of the board of directors from 1997 to 2010.
Ron Johnson (businessman) - Senior Vice President of Retail Business from 2000 to 2011.
Company productsApple
The company sells part of its products to retail through a network of stores it owns (361 in total in the USA, Canada, Japan, England and others countries.
Total number of personnel (as of 2010): 46.6 thousand people. for the 2010 tax year amounted to $65.23 billion, - $14.01 billion.
In fiscal 2006, which ended September 30, Apple's sales in the Russian Federation amounted to $69 million, according to managers"Apple IMC Russian Federation", for this period V Russian Federation 240 thousand units of iPod audio players were sold (an increase of 6 times per year).
In 2007, the Russian representative office of the organization was created, since September 6, 2010, headed by Alexey Badaev. As of 2008, there are about a dozen authorized business partners of the company in the Russian Federation. Di House was chosen as the official importer of Apple equipment to the Russian Federation, and in 2010 the Marvel organization became the second importer.
As of 2012, there is not a single Apple store in the Russian Federation: all of the organization’s products are sold through an extensive network of partner stores at various levels. Premium class sellers are required to sell the company's products no lower than the recommended prices (in practice, popular products are sold 5% higher than the recommended price).
The Apple Corporation registered the Apple Rus company in 2012. The main activity is wholesale and retail technical devices.
Apple's marketing policy is quite aggressive. For example, users of Apple products on the Microsoft Windows platform receive messages about updates for products that they do not have installed; The installation options for these products are enabled by default. Specifically, Safari users are encouraged to install iTunes and QuickTime; To refuse this, they must themselves uncheck the corresponding boxes in the update dialog.
So, in March 2008, Apple began offering iTunes for Windows users to install its Safari web browser. However, the browser installation option is enabled by default, and its description consists solely of advertising and a link to the site.
Apple annually organized the MacWorld exhibition until 2009, where it presented its new products and updates.
As of October 16, 2012, the company received 5,440 patents, including 4,480 inventions (seven-digit number) and 914 design projects (letter D and six digits in the number).
In 2009, the Nokia organization accused Apple of violating 10 patents that affect voice signal coding and secure transmission protocols. data and a number of other inventions used in the iPhone since the appearance of the first version of the device. As a result, Apple was found guilty of violating these patents and was ordered to pay compensation to the Nokia organization, as well as further royalties. The details of the agreement are not disclosed in detail.
Apple (Apple, Apple) is
At the end of 2011, a German court found patent infringement in the field of wireless transmission data Motorola Mobility, obliging the Apple organization to pay compensation for 4 years, as well as securing the right of Motorola to demand the removal of patented technologies from Apple devices.
Apple (Apple, Apple) is
Currently, among the main products produced by Apple:
iPhone - mobile telephones;
This article lists both obsolete (discontinued) and currently produced item of trade and products (hardware and software) of the Apple organization.
Third party software for the Mac OS X platform is listed in the category - Software for Mac OS X.
Hardware
Workgroup Server (English) - discontinued in 1998
Macintosh Server (English) - discontinued in 2003
Xserve (English) - discontinued in 2011
Mac Pro Server (Mac Pro configuration with Mac OS X Server) - currently available
Mac mini Server (Mac mini configuration with Mac OS X Server) - Currently available.
Desktop computers
Macintosh TV(English) - computer-TV
Macintosh Classic
Power Macintosh
Mac mini - currently in production
iMac - currently in production
Mac Pro - currently in production.
Laptops
iBook G3 Clamshell
iBook G3 Dual USB
MacBook - discontinued in 2012
MacBook Pro - currently in production
MacBook Pro with Retina Display - currently in production
MacBook Air - currently in production.
Tablet computers
Pocket computers
Apple Newton MessagePad
Telephone sets(smartphones)
iPod (players)
Set-top boxes
Apple Bandai Pippin
Apple Interactive television Box (English) - Set-Top Box
Apple TV - currently in production.
Web cameras
Apple QuickTake
QuickTime Video Conferencing Camera
Apple Studio Display
Apple Cinema Display
Apple Cinema HD Display
Apple LED Cinema Display - currently in production
Retina Display - currently in production.
Computer mice
Apple Desktop Bus Mouse
Apple USB Mouse
Apple Pro Mouse
Apple Wireless Mouse
Apple Mighty Mouse
Apple Magic Mouse
Keyboards
Macintosh Keyboard
Macintosh Plus Keyboard
Apple Desktop Bus Keyboard
Apple Extended Keyboard
Apple Adjustable Keyboard
Apple Design Keyboard
Apple USB Keyboard
Apple Pro Keyboard
Apple Wireless Keyboard
Apple Keyboard aluminum
Apple Wireless Keyboard aluminum
Printers
Apple Color Printer
Color Style Writer Pro
Color StyleWriter
StyleWriter Select
Personel LaserWriter
Color LaserWriter
Apple OneScanner
Apple Color OneScanner
network hardware
AirPort Base Station
AirPort Extreme Base Station
AirPort Extreme Card
Apple USB modem
Microprocessors
Software
OS
A/ROSE (English)
Apple Copland
Apple MkLinux
Apple Newton OS (English)
Apple Rhapsody
Apple Taligent
Apple TV OS - based on Front Row, for Apple TV
Mac OS X 10.0 Cheetah
Mac OS X 10.1 Puma
Mac OS X 10.2 Jaguar
Mac OS X 10.3 Panther
Mac OS X 10.4 Tiger
Mac OS X 10.5 Leopard
Mac OS X 10.6 Snow Leopard
Mac OS X 10.7 Lion
OS X 10.8 Mountain Lion
Apple iOS (formerly iPhone OS)
Technologies (functions)
Apple Advanced Typography
Apple Desktop Bus
Apple Filing Protocol
Apple Public Source License
Apple Software Update
Apple menu
Cocoa Touch
Common UNIX Printing System
Core Data
Exchange Support
Filesystem in Userspace
Grand Central Dispatch
iTunes Home Sharing
Uniform Type Identifier
Universal binary
Command key
Option key.
Application packages
Apple Remote Desktop
AppleWorks/ClarisWorks
Final Cut Express
Final Cut Server
Final Cut Studio
GarageBand Jam Pack
iPhoto - working with photos, storing and editing
iMovie - working with video content, editing and
iWeb - creating websites in WYSIWYG mode
iDVD - creating DVDs with beautiful, effective menus
GarageBand - virtual music studio
Pages - text editor
Numbers - editor for working with tables
Keynote - software for preparing presentations
WebObjects
Applications
Dashcode (English)
iCal Server
Lion Recovery Disk Assistant
QuickTime speculator
Activity Monitor
AirPort Admin Utility
AirPort-Utility
Audio MIDI Setup
Bluetooth File Exchange
BOMArchiveHelper
ColorSync Utility
Digital Color Meter
Directory Access
DiskImageMounter
Internet Connect
Migration Assistant
NetInfo manager
ODBC Administrator
Password Assistant
Printer Setup Utility
System Preferences
Universal Access
VoiceOver Utility
Services
Apple sells digital audio and video through the iTunes Store. Since January 2008, Apple launched an online video rental service over the Internet and many other online services.
AppleCare
App Store - Apple online store selling applications for iPhone, iPod Touch and iPad
Apple Specialist
Apple Maps
Apple Store (online) (English)
Apple certification programs
Apple Design Awards
Apple Worldwide Developers Conference - WWDC
eWorld (English)
Macworld Conference & Expo
One to One (English)
ProCare (English)
Apple (Apple, Apple) is
iPad & iPhone
iPad- an Internet tablet produced by the Apple organization. The first version of the tablet was presented at presentations by Steve Jobs on January 27, 2010. Sales started in New York on Fifth Avenue on April 3, 2010. In the Russian Federation, official sales of the device began on November 9, 2010. On March 2, 2011, the second generation model, iPad 2, with improved characteristics, was presented to the public. On March 7, 2012, the third generation model called “The New iPad” was presented to the public. The new model went on sale in the United States on March 16, 2012, and on March 23 it was released in ten more countries. On the night of May 24-25, 2012, official sales of the new iPad 3 began in the Russian Federation. On October 23, 2012, Apple introduced the Apple iPad 4 (with Retina display), and the Apple iPad mini. The iPad 4 has the fastest processor from Apple today - Apple A6X (1.4 GHz dual-core).
The Apple iPad is a classic example of Internet tablets and is fundamentally different from personal computers. Many analysts attribute Internet tablets to devices of the post-computer era, which are simpler and more understandable than conventional personal computers and over time can displace PCs from the IT market.
On presentations Apple iPad 2 internet tablet Steve Jobs said: “... Technology is inseparable from the humanities - and this statement is more true than ever for devices of the post-computer era. Competitors are trying to find the optimal balance in new models of personal computers. This is not the path that Apple is choosing - in fact, the future lies in post-computer devices that are simpler and more understandable than traditional PCs.”
Among the suppliers of components for the new device were the organizations LG Display and Chimei Innolux Corp., which are the main manufacturers of displays (10 million units), as well as with which Contract on delivery additional 3 million screens. The latter may also be the manufacturer of the processor. The device is assembled by the Taiwanese Hon Hai Precision industry Co. (Foxconn).
In the United States, sales of the iPad tablet with Wi-Fi began on April 3, 2010. Sales of iPads with Wi-Fi and 3G started later - the models appeared on shelves on April 30, 2010 (in the USA).
Launch of international iPad sales (in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and Britain) took place on May 28, 2010. The organization also said it plans to begin sales of the tablet computer in Austria, Belgium, Hong Kong, Ireland, Luxembourg, Mexico, the Netherlands, New Zealand and Singapore in July.
iPad Wi-Fi+3G models have a GPS receiver module that can operate both in standalone mode and in A-GPS mode. In addition, instead of a regular SIM card, a Micro-SIM card is used.
An adapted iWork office suite has been released especially for iPad and a new section has been opened in the iTunes Store, accessible through the App Store system application.
The iPad Keyboard Dock is an iPad charging dock integrated with a full-size keyboard. Has a 3.5 mm jack output for audio output.
iPad Camera connection Kit allows you to import photos and videos from your digital camera (including all iPhone and iPod Touch models). Consists of two adapters: 30 pin > USB and 30 pin > SD slot.
iPad Dock Connector to VGA Adapter - adapter for connecting an external display. Only works with select iPad apps.
iPad USB Power Adapter - 10W USB Power Adapter lets you charge your iPad (and iPhone and iPod) from an electrical outlet.
Apple (Apple, Apple) is
IPad Case - the case will not only protect the device, but will also help you place it comfortably - the design of the case with a folding and folding lid allows you to place the iPad vertically (like a photo frame), or place it on your lap/table not flat, but at a more ergonomic angle.
iPad Dock - a simplified dock compared to the iPad Keyboard Dock. Used to connect and charge iPad. It also has a 3.5 mm jack output for audio output.
Apple Wireless Keyboard - wireless keyboard. Suitable not only for iPad, but also for any Mac computer (or PC - when installing the appropriate drivers), as well as iPhone.
There are two types of headphones from Apple - “droplets” and in-ear, armature type. Versions of headphones with a built-in remote control allow you to quite fully control the iPad player, as well as record voice notes.
Audio/video cables (combo and component).
iPad Pen - for taking notes in applications that use handwriting.
iPad Smart Cover - covers the screen, attaches to the iPad 2 using magnets. When the cover covers the screen, the iPad goes into sleep mode. There are ten different colors and two materials to choose from: leather and polyurethane.
Apple Digital AV Adapter is an adapter that allows you to connect your iPad to your TV using an HDMI interface. Everything that happens on the device screen is displayed on the monitor/TV screen (unlike a VGA adapter, which only displays YouTube videos, videos, photos, presentations in Keynote). The cable also has a 30-pin connector for charging the iPad.
Apple (Apple, Apple) is
I'll tell you a secret. Actually, I started with a tablet. I had the idea to get rid of the keyboard so I could type directly on the glass multi-touch display. And I asked our guys if we could offer such a glass multi-touch display. One that you could type on, just put your hands on it and type. And six months later they invited me and showed me a prototype of such a screen. And I took it to one of our great guys who does user interfaces. A few weeks later he called me - he had an inertial scrolling ready. When I saw the ribbon and inertial scrolling and a couple of other things, I thought, “Oh my God, we can make a telephone out of this!” And I put the tablet project on the shelf. Because the telephone was more important. We spent the next few years working on the iPhone.
In the first days after the iPad's release, some media and online forums began to criticize the name "iPad", noting its similarity to the word "Pad", a common name for sanitary pads. Wired News reported that this could make some women less willing to buy product. Soon after the start of sales was announced, the hashtag “iTampon” became the second most discussed topic on the social network Twitter. It is worth noting that the Lenovo ThinkPad/IdeaPad line of computers did not cause a similar public outcry.
According to Steve Jobs, about 300 thousand iPads were sold on the first day, 250 thousand books were downloaded and about 1 million applications. A significant milestone of 1 million iPad computers sold was achieved, according to the head of the company, in 28 days - period, more than twice as short as the corresponding iPhone (74 days).
Apple (Apple, Apple) is
According to an analysis conducted by experts from the iSuppli organization, the net cost of producing iPad WiFi models of various configurations, including components and assembly of the device, ranges from $259.60 to $348.10 (from the minimum to the maximum configuration, respectively). This is more than previously estimated according to preliminary estimates. The most expensive components of the device are the display (25.9% of the net cost) and the touchscreen (12% of the net cost).
On April 14, 2010, a message was published on the Apple website: “Faced with unexpectedly high demand in the United States, we are forced to make a difficult decision: the start of iPad sales outside the United States is postponed by a month - until the end of May. We'll be announcing iPad pricing for different countries, as well as pre-orders outside the US, on May 10th. We recognize that our international customers who are waiting to purchase an iPad will be upset by this news, but we hope that they will be somewhat reassured by the reason for the delay - the unprecedented success of the iPad in the United States."
Apple (Apple, Apple) is
Interestingly, Steve Jobs himself, at the 2010 D: All Things Digital conference held by the Wall Street Journal, declared the primacy of the idea of a tablet over the idea of a telephone (iPhone), which later emerged from it.
I'll tell you a secret. Actually, I started with a tablet. I had the idea to get rid of the keyboard so I could type directly on the glass multi-touch display. And I asked our guys if we could offer such a glass multi-touch display. One that you could type on, just put your hands on it and type. And six months later they invited me and showed me a prototype of such a screen. And I took it to one of our great guys who does user interfaces. A few weeks later he called me - he had an inertial scrolling ready. When I saw the tape and the inertial scroll and a couple of other things, I thought, “Oh my God, we can make a telephone out of this!” And I put the tablet project on the shelf. Because the telephone was more important. We spent the next few years working on the iPhone.
The first telephone project, codenamed "Purple 1", was not completed.
The next stage for Apple was participation in the creation of the Motorola ROKR mobile phone, which entered the market in September 2005. The device was positioned as a player tightly integrated with the iTunes player. The player interface in the phone was created by Apple and resembled the iPod interface. However, due to the unsuccessful design and poor functionality, the telephone never became widespread and was even called the failure of the year.
Apple (Apple, Apple) is
Despite the lack of success with the Motorola ROKR, as early as February 2005, Steve Jobs began negotiations on a two-way partnership with the cellular operator Cingular, stating that his company was capable and intended to introduce its own device. The development of the iPhone took place in strict secrecy. Engineers working on different parts (software and hardware) of the product were unable to communicate with each other. To negotiate with Cingular, Apple representatives registered under the guise of employees of the partner organization Infineon. The project had the internal name "Purple 2".
After the release of the VoIP phone of the same name from Cisco on December 18, 2006, many believed that a mobile phone from Apple would never be created. During this time, Apple engineers continued to work, hoping to release a phone or at least a working prototype by the given deadline.
The success that accompanied the iPod players and other products with the prefix “i” prompted the marketing department and the organization’s management to use it in the name of the telephone device – “iPhone”. However, this caused a number of difficulties.
trademark"iPhone" was registered on March 20, 1996 by Infogear, which was acquired by Cisco Systems on March 16, 2000, along with the rights to this brand. On December 18, 2006, Cisco released the "Linksys iPhone WIP" line of VoIP phones.
Following Apple's January 9, 2007 announcement of a mobile phone called the "iPhone," Cisco sued Apple for misuse trademark. On February 21, 2007, the companies reached agreements on the joint use of the “iPhone” trademark, the details of which were not disclosed
The first generation iPhone was introduced at MacWorld on January 9, 2007, and hit stores on June 29 of the same year. It had an aluminum back panel and a small plastic cover at the bottom of the device that covered the GSM receiver and Wi-Fi/Bluetooth antennas.
The new smartphone, as expected, combines all the capabilities of a telephone, a music player and a pocket computer. However, it also had a number of disadvantages. One of the most significant of them, which caused the most criticism, was the lack of 3G support, which led to the need to use significantly slower EDGE technology for Internet access. The importance of 3G support for a device positioned as an Internet tablet has led to the fact that it is this aspect that has caused the greatest number of fantasies regarding the timing of the appearance of this technology in the iPhone. In terms of security, the iPhone was inferior to BlackBerry communicators and therefore was not widespread in the corporate segment. The first iPhone did not officially support the MMS short multimedia message service due to its low popularity, but craftsmen learned and finally made an application for sending MMS, which could be unofficially installed on the iPhone. the cost of the iPhone at the start of sales was 499 dollars for the 4GB model and $599 for the 8GB model. Also later a model with 16 GB was released.
The second generation of Apple multimedia devices was announced at the WWDC 2008 developer conference, the new model was called “iPhone 3G”.
In addition to supporting third generation networks, iPhone 3G received support for GPS and A-GPS when using Google Maps (that is, only via the Internet) and was equipped with a new version of the operating system - iPhone OS 2.0. The design of the device has been modified: the metal back cover has been replaced with a plastic panel (black or white) of a different shape from the previous one. It was reduced with an operator contract to $199 for a model with 8 GB and $299 for 16 GB of internal memory. iPhone distribution expanded to 70 countries within a few months.
Minimum prices for iPhone 3G in the Russian Federation as of October 2012, according to Yandex.Market:
iPhone 3G 8 GB — 7,450 rubles
iPhone 3G 16 GB - 8,050 rubles.
It is the third generation of Apple multimedia devices. It was presented on June 8, 2009 at the WWDC conference. According to Apple, the new product has approximately twice the speed of some applications (the letter S is an abbreviation for “Speed”). The phone is equipped with a new battery and processor, a 3-megapixel camera with autofocus and support for VGA video recording at 30 frames per second, a digital compass, provides hardware data encryption to protect user data, has a voice control function and also comes in a configuration with 32 GB of built-in memory. With the release of the iPhone 4, the iPhone 3GS models with 16 and 32 GB of internal memory were discontinued and were replaced by a model with 8 GB of internal memory.
The stated price of the iPhone with a two-year contract from AT&T at the time of launch was $199 for the 16GB model and $299 for the 32GB model. In the Russian Federation, the re:Store and Z-Store retail chains were the first to sell iPhone 3GS. The exclusive start of sales in the stores of these chains took place on March 5, 2010 (at exactly 00:01).
Minimum prices for iPhone 3GS in the Russian Federation as of October 2012 according to Yandex.Market:
iPhone 3GS 8 GB — 8,300 rubles
iPhone 3GS 16 GB — 8,230 rubles
iPhone 3GS 32 GB — 10,200 rubles
Basic innovation:
Screen with Retina technology with an IPS matrix and a resolution of 960 x 640 (326 pixels per inch) while maintaining the diagonal (3.5″), which is 4 times larger than that of the iPhone of previous generations, dynamic screen contrast is 800: 1, which also 4 times better than previous generations.
5-megapixel camera made using back-illumination technology. Equipped with autofocus, five-fold digital zoom, LED flash, and the ability to record HD video in 720p format at 30 frames per second. Starting with iOS version 4.1, the smartphone has the ability to take HDR photos.
The special steel edging is divided into 3 sections that serve as antennas: one for Bluetooth, Wi-Fi and GPS, the other two (together) for the UMTS and GSM module;
The front and rear panels are made of aluminosilicate glass, on which a grease-repellent coating is applied;
The iPhone 4 uses an Apple A4 as its central processor, which is the same as the iPad.
Supports Wi-Fi 802.11n standard with data transfer speeds up to 300 Mbps (2.5 GHz only);
An additional spatial sensor has appeared - a gyroscope;
The new operating system is iPhone OS 4.0, renamed Apple iOS 4 on the day of the announcement of the iPhone 4;
Apple also organized better support for corporate customers using the iPhone 4. According to Steve Jobs, this will provide more reliable data protection.
The telephone set has one speaker, the grille of which is located at the bottom end of the device. A symmetrical grille on the same end hides a microphone underneath. If you look at the front panel of the device, positioning it vertically, the speaker will be located in the lower right part, and the microphone will be in the lower left. As a music player, a program is used that is visually similar to that used on iPod players, but has broader functionality. It is possible to watch videos. The popular AVI format is not supported, so such video must first be converted to MP4; in some cases, simple renaming will work. The 3gp video format is also supported (in general, the device only supports the MP4 format, into which you can convert a file of any video format using many programs). To watch movies in other formats, users can install programs from the App Store (many of which are free).
The device is equipped with a photo and video camera on a CMOS matrix with a resolution of 2 megapixels (for iPhone 2G and 3G), 3 megapixels (for iPhone 3GS), 5 megapixels (for iPhone 4) and 8 megapixels (for iPhone 4S), located with the back of the telephone. Starting with the iPhone 4, a front-facing camera for video conferencing appeared. Autofocus and digital zoom are supported starting with the iPhone 3GS (in Apple iOS 4.0). Video recording is supported starting with the iPhone 3GS model, however, previous iPhone generations can record video using third-party programs. It is possible to create multiple albums, view photos in slide show mode, send one or more photos by email, MMS or iMessage, upload to iDisk, and, starting with iOS 5, automatically upload the entire photo feed to iCloud (for backup purposes). copy and for instant access to photos and videos from other iCloud-enabled devices). The image can be deleted, set as wallpaper, or associated with a contact. When setting a photo as wallpaper or for a contact, you can enlarge it and select the desired fragment. Apple iOS 3.0 introduced a photo editor, it is possible to send photos or videos via MMS, and the ability to edit (trimming the beginning and/or end) is provided. Apple iOS 4.1 introduced the ability to take HDR photos.
iPhone 3G (second generation) received support for GPS and A-GPS; in the absence of a signal from the provider, A-GPS functions as GPS. The iPhone GPS module uses the same 2 antennas as for other communication systems - 3G, Wi-Fi, therefore, in difficult conditions, the signal received from the satellite may be unstable. Before establishing communication with satellites, A-GPS receives initial information about the global positioning of the telephone from cellular networks. To use the telephone as a GPS navigator, there is a standard “Maps” program. One of its main disadvantages is that it does not use its own cards, but works through Google Maps, as a result of which a large amount of Internet traffic and additional time is consumed. With the release of SDK 3, developers are allowed to use their maps in programs, which makes it possible to implement a full-fledged navigation program.
Augmented reality, that is, the expansion of the surrounding reality through one or another electronic information, has become a separate direction in the use of the navigation capabilities of the iPhone. In 2010, AlterGeo released the first augmented reality application for iPhone in the history of the Russian Federation. Being part of the geosocial service of the same name, it made it possible to see through the smartphone camera in which direction and at what distance from the user city attractions and establishments were located, as well as where his friends were at that moment.
There are several navigation apps currently available:
Navitel - detailed maps of the Russian Federation, Ukraine, Belarus, Kazakhstan, Finland and Eastern Europe.
Navigon - with maps of the Russian Federation, Europe and America
iGo My Way 2009 - with maps of the Russian Federation, Europe and America
TomTom - with maps of the Russian Federation, Europe and America
Sygic - with maps of the Russian Federation, Europe and America
CityGuide - with maps of the Russian Federation, Ukraine (TravelGps) and Kazakhstan
ProGorod - with maps of the Russian Federation, Europe
Yandex maps
AlterGeo - maps of places (especially establishments) for cities of the Russian Federation and the CIS.
Initially, the following programs are installed on the iPhone, which are not directly related to the functions of the telephone:
Calculator is a calculator with support for 4 basic arithmetic operations and one memory cell. iPhone OS 2.0 (and subsequent) added an engineering mode for the calculator to work in landscape orientation of the iPhone with support for more complex functions, as well as expanding the functionality of the basic mode of the program.
Calendar - calendar-diary. Can be synchronized with iCal, Microsoft Outlook, MobileMe, iCloud and Calendar services.
Clock - a clock with support for time zones, an alarm clock (with the ability to independently configure multiple alarms), a stopwatch and a timer.
Maps is a version of the Google Maps project optimized for iPhone. The ability to search on the map by address or phone number, plotting the optimal route taking into account traffic, satellite view and other functions of the Web version of the project.
Mail is an email client. Support Microsoft Exchange, Mobile me, Gmail, mail, AOL. There are options for deleting one or more letters, forwarding, sending a blind copy.
Notes - writing and storing notes. Poorly functional application: there is no way to move through notes using the swipe gesture. Starting with iPhone OS 3.0, there is support for synchronizing notes and landscape mode of the application, and starting with Apple iOS 4.2, it became possible to select a font from three pre-installed ones.
Voice Recorder - Appeared in firmware version 3.0, allows you to take voice notes.
Spotlight - Appeared in firmware version 3.0, menu screen (springboard) under “zero” number. Allows you to search throughout your iPhone, including third-party programs that support this technology. With firmware version 4.0, it will be possible to quickly search in the main Internet search services, as well as in Wikipedia.
Weather - current weather in specified cities and weather for 7 days. The application's design and functionality are almost identical to the Mac OS X widget of the same name. Weather data is downloaded from the server Yahoo!.
Photos - photos that provide the ability to view photos in different sizes and in both screen orientations, rotate, enlarge and reduce them. The interaction interface makes extensive use of Multitouch technology: to move to the next photo, you can use the swipe gesture; to reduce or enlarge a photo, you need to move or spread two fingers, respectively. Photos can be organized into albums and viewed in slide show mode. Photos synchronizes with iPhoto and Aperture on Mac OS X, and you can also import photos from a folder on your computer, which is important for users of other operating systems and photo organizers.
Safari is a browser for iPhone. The main feature of Safari is the ability to view Web pages in a full-size version without adjusting to the screen width (instead, the entire content of the page is scaled). The user has the ability to zoom in on any part of the page using standard iPhone gestures. Safari also supports tabs, allowing the user to simultaneously load and view multiple pages. Due to these and other features, Safari was recognized by two online publications as one of the best browsers for smartphones for 2008. Safari is based on the WebKit engine, which is both a positive and negative aspect of it. Disadvantages of Safari include the lack of support for Java applets, the inability to download files, and the lack of Adobe Flash, but these shortcomings are easy to fix with third-party plugins.
Stocks is a widget for tracking stock and currency rates.
YouTube is an application for watching videos from the YouTube server. Close integration with the iPhone made it possible to conveniently navigate the server, search, and support the most popular and selected lists. One of the disadvantages is the lack of accelerometer support: navigation through YouTube is carried out only in portrait mode, while viewing a clip is only in landscape mode.
App Store is a client of the Apple App Store online store, allowing you to purchase programs in the App Store via the Internet, without using a computer. Added with the release of firmware 2.0.
Initially, before the release of the iPhone SDK, Apple advised users to use web applications instead of special programs created for the iPhone. A web app is a specially crafted web page designed specifically for viewing on an iPhone. Often the web page interface was similar to the standard iPhone interface to appear more integrated into the system. Especially for iPhone, pages could contain additional code that sets, for example, an icon when saving a web page shortcut in the menu.
There are still many web applications available for use. Most of them are fun and games.
Slovenian organization CalypsoCrystal, in collaboration with designer Lara Bonik, have created a series of limited edition cases using silver, titanium and Italian leather. There are 3 design options for the back wall of the smartphone: Rainbow, Sunrise and Rainbow Dream. The cost of a voluminous case with a stylish three-dimensional pattern will be 169 US dollars.
A few days after the date of sale of the original iPhone 5 company gold & Company On September 27, 2012, it presented its most expensive version in the largest shopping center in the world, Dubai Mall (UAE). The smartphone case is covered with several layers of yellow and rose gold. The effect of an all-metal case made of precious metal is created. There is also a mirror finish. limited edition and available for pre-order. the price will be from 4600 to 5000 United States dollars.
Apple MacBook Pro - laptop of the Apple organization. Apple is positioned as a laptop for professional activities - or instead of a desktop computer. It replaced Apple Powerbook G4 computers in 2006. In June 2009, the newest version of the MacBook Pro was introduced, introducing a new line of these laptops. At the moment, the line is represented by laptops with screen diagonals of only 13 and 15 inches.
In 2012, the series was updated, the cases of which have remained virtually unchanged since 2007 - Sandy Bridge processors were replaced with more advanced Ivy Bridge, including support for USB 3.0 and HD Graphics 4000. In the 15-inch model, the video chip manufacturer again became nVidia and now the models are equipped with 650M graphics with 1GB GDDR5 memory. The 17-inch model has been dropped from the lineup. One 15-inch model of the “next generation MacBook Pro” was also added to the line, featuring lighter weight, a faster SSD drive and a display with increased resolution, four times the resolution of the displays of the previous generation 15-inch MacBook Pro.
The currently produced model is made using Apple's patented Unibody design, that is, the body is machined from a single piece of metal. All models in the line have a Multitouch trackpad that recognizes four types of touch, a keyboard with a light sensor, thanks to which the keyboard is backlit in low ambient light. There is a slot for SD cards, a webcam, Wi-Fi and Bluetooth modules. The built-in battery of 13 and 15-inch models allows you to work on a laptop for 8-10 hours with Wi-Fi enabled. In addition to standard configurations, you can select other configurations that enhance the capabilities of the laptop.
The model announced in June 2012 featured an ultra-clear Retina display, which was previously presented in the New iPad, but Apple removed the built-in Ethernet port from the computer, leaving users with only Wi-Fi for an Internet connection.
The MacBook Pro was included in the list of the most significant inventions of 2009 according to Popular science magazine.
In October 2009, the $1,199 entry-level MacBook Pro was named the best-selling laptop in the United States.
MacBook Pro features the latest dual-core and quad-core processors and faster graphics, delivering the perfect combination of performance and portability. 13-inch or 15-inch—whichever model you choose, any MacBook Pro's battery will last as long as your typical workday (or longer).
MacBook Air- Apple's ultra-thin MacBook series laptop, available in two versions: with 11.6- and 13.3-inch screens.
The maximum thickness of the latest model is 1.7 cm. MacBook Air with an 11-inch screen weighs 1.08 kg. The release of the laptop was accompanied by Apple's statement that it was the thinnest laptop in the world. However, this statement was disputed in the press.
January 15, 2008 - Steve Jobs' first MacBook Air San Francisco at Macworld Expo along with firmware 1.1.3 for iPhone and Time Capsule.
March 14, 2008 - MacBook Air sales began in the Russian Federation. the cost of the computer, which appeared on Russian shelves with a lag of a month and a half from retail outlets in the United States, ranged from 68 to 117 thousand rubles.
July 20, 2011 - an updated version of the MacBook Air was presented, the design of which remained similar to the previous version, with the also released OS X Lion operating system.
June 11, 2012 - at WWDC 2012 they presented the updated MacBook Air 2012, equipped with new processors Intel Ivy Bridge and a new MagSafe 2 charging connector. Based on the OS X Lion operating system with the possibility of later upgrading to OS X Mountain Lion.
iMac- a series of all-in-one personal computers created by Apple Inc. Since its inception in 1998, the series has been popular and has been the backbone of Apple's home computing sector.
Their design is very original and unique: a compact case houses a monitor and all system components, including a slot-loading SuperDrive CD/DVD drive. All that remains is to connect the keyboard and mouse (both are included) - and the computer is ready to use. The body has built-in speakers, a photo/video camera, Bluetooth and Wi-Fi wireless communications. The computer came with a remote control that can be used to control playback of music, videos and photo collections.
This model in 1999 became the first in which Apple abandoned the ADB, GeoPort and SCSI sockets and replaced them with the universal and common today USB. Additionally, Macintoshes no longer included a floppy disk drive (it was available separately if needed).
The first iMac models contained 15-inch CRT monitors and were therefore larger. They used a PowerPC G3 processor, faster than the previous PowerPC 601 models, but still lagging behind the competition Intel Pentium. The cutting-edge design, a computer plus monitor in one case, was a big advantage for home users, and also stood out aesthetically compared to the ranks of monotonous beige PC-compatible computers. The design was created by Jonathan Ive, the firm's future vice president of design. The model came with a round two-color mouse, which was very unusual, but was criticized by users.
Second-generation computers looked like a large flower and were popularly called iLamp. The monoblock design consisted of a monitor measuring from 15 to 20 inches, mounted on a hemispherical stand body.
The monitor was mounted on a bracket using two hinges to change its position: the height above the table level by tilting the bracket, the angle of the screen relative to the vertical, the angle of rotation of the screen relative to the vertical axis of the PC, and the angle of the screen in the plane of the screen itself.
The unique appearance of this model was remembered by users for a long time and was demonstrated in many films of that time. It is believed that it is no coincidence that it resembles the lamp from the film "Luxo Jr." Pixar studio, also owned by Steve Jobs.
iPod & iTunes
The iPod Classic (marketed as "iPod classic" and formerly known as the iPod) is a portable media player created by Apple, Inc. To date, there have been six generations of the iPod Classic, as well as one spin-off (iPod Photo) that has gradually reunited with the Classic line. All generations use a 1.8-inch hard drive to store information. The current generation is the highest-capacity iPod to date, with 160GB of storage space.
The retro name "Classic" appeared with the sixth generation iPod Classic on September 5th, 2007; Before this, the iPod Classic was simply called the iPod. A recent study conducted by the Consumers Digest foundation in collaboration with Guinness World Records and Apple Sales, Inc. noted that iPod users purchased accessories and upgrades every 6.2 months, the highest figure being in the region where the Montmerle-Berenz family of Paris purchased them every 6.3 days from 2000 to 2007.
iPod models with color displays use smooth graphics and text, with moving animation. All iPods have five buttons, and later generations (4th and after) have the buttons built into the Click Wheel, a design that gives them a clean, minimalist interface. The buttons are called:
Menu: to return to previous menus, toggle the backlight on older iPods, and go to the main menu on new ones
Center button: to select a menu item
Play/Pause: Works the same as an On/Off switch when held
Track. song / Fast forward
Prev. song (and also to the beginning of the song) / Rewind
The iPod operating system is located in a specially designated area on your hard drive. The optional NOR flash ROM chip (1 Megabyte or 512 Kilobytes) contains a bootloader program that tells the device to boot the OS from that location. Each iPod also has 32 MB of RAM, although the 60 and 80 GB fifth-generation models and sixth-generation models have 64 MB. Some of the RAM is used to keep iPod OS loaded from the firmware, but most of the RAM is used to cache songs from the hard drive. For example, an iPod can spin its hard drive once and during that time copy 30 MB of subsequent songs into RAM, thereby conserving battery power without having to spin the hard drive during each song. Rockbox and iPodLinux offer open-source alternatives to stock firmware and OS, respectively. Currently, only the alpha version of Rockbox firmware is available for the sixth generation iPod, which uses emBios and iLoader to bypass security and boot an alternative OS.
In March 2002, Apple added limited functionality from PDAs: text files can be displayed, while contacts and schedules can be viewed and synchronized with the computer. Several built-in iPod games are available, including Brick (a Breakout clone), Parachute, Solitaire, and Music Quiz. A firmware update released in September 2006 added several additional features to the fifth generation iPod, including adjustable screen brightness, continuous playback, and downloadable games (available in the iTunes Store).
Apple introduced the first generation iPod on October 23, 2001, with the slogan "1,000 songs in your pocket." The first iPod had a black-and-white LCD screen and a 5-gigabyte hard drive that could hold 1,000 MP3 songs. Among innovations The iPod had its small size, achieved by using a 1.8" hard drive while its rivals used 2.5" hard drives, and its easy-to-use navigation, which was accomplished by a mechanical scroll wheel (unlike later iPods, which had a touch scroll wheel), a central "Select" button and four playback control buttons around the wheel. The iPod's stated battery life is 10 hours.
On March 20, 2002, Apple introduced the 10-gigabyte model of the first generation iPod. vCard compatibility was added and Mac users were able to sync and use their address book on iPod.
The second generation iPod was introduced on July 17, 2002. Using the same form factor as the first generation, it featured a redesigned Home mode switch, a FireWire port cover, and a touch-sensitive rather than mechanical scroll wheel. The front panel has rounded edges. The second generation came in 10- and 20-gigabyte versions. The old 5GB iPod hasn't disappeared, but its price has dropped.
It is worth noting that Apple has released Windows-compatible versions of the iPod since the second generation. These variants came with a 4-pin to 6-pin FireWire adapter and Musicmatch Jukebox, unlike iTunes on Mac computers.
In December 2002, Apple introduced the first limited edition iPods, with signatures of Madonna, Tony Hawk, Beck or the No Doubt logo etched on the back for an additional US$50.
On April 18, 2003, Apple announced a completely redesigned third generation iPod. Making it thinner than previous models, Apple replaced the FireWire port with a new sync port (which is still used today) and introduced the Touch Wheel, a completely non-mechanical interface with four secondary buttons arranged in a row between the screen and the Touch Wheel. The front panel now has rounded edges, and the back is also slightly rounded. A new wired remote connector was introduced. While the first and second generations had an auxiliary ring around the headphone port for remote control, the third generation added a 4-pin port adjacent to the headphone port. All iPods now support both Mac and Windows without installing additional software, requiring only Windows users to reformat the iPod before using it on a PC. Both iTunes and Musicmatch came with all iPods. Battery life is extended to 8 hours, thanks in part to the use of a lithium-ion battery as opposed to a lithium polymer battery.
Announced on July 19, 2004, the fourth generation iPod replaced the touch wheel of the third generation iPod with a new touch wheel with buttons on it, the Click Wheel, previously featured on the iPod Mini. The iPod itself has also become slightly thinner. the price has been reduced and the selection has been simplified. It is worth noting that Apple began to reduce the number of accessories inside starting from the 4th generation. While a dock, case, and remote controls used to come with the best iPods, the largest-capacity 40GB iPod only came with a dock, Sennheiser-iPod headphones, and a charging cable for both USB and FireWire connections. In addition to using the Click Wheel from the iPod mini, the fourth-generation classic used more energy-efficient components from the Mini, achieving 12 hours of battery life using the same battery as its predecessor.
A special U2 edition was announced on October 26, 2004 in support of U2's album How to Dismantle an Atomic Bomb. The front plastic of this iPod was black, and the touch wheel was red, matching the color of the album. With 30 gigabytes and artwork from all four members of U2, this iPod included a collection of past U2 albums. The U2 iPod had special features, such as free song downloads.
The Harry Potter Special Edition was announced on September 7, 2005. It was released alongside the Harry Potter audiobooks on iTunes. It had the Hogwarts logo on the back and all 6 books that were available back then were already on it.
While the U2 iPod was announced, Apple also revealed the iPod Photo.
Introduced as an improved version of the fourth generation iPod, the iPod Photo featured a 220 x 176 pixel LCD screen that could display 65,536 colors. iPod photo supported JPEG, BMP, GIF, TIFF and PNG formats, and could be connected to a TV or other display for slideshows. The battery lasted 15 hours of music and 5 hours of slideshows with music. iPod photo was released in 40- and 60-gigabyte versions.
On February 23, 2005, the 40 GB models were replaced by thinner and cheaper 30 GB models. the price for the 60GB model dropped and the number of accessories was reduced, resulting in the dock, FireWire cable, and TV cable being sold as separate products.
The fifth generation of iPod was introduced on October 12, 2005, almost immediately after the presentation of the iPod Nano. The fifth generation iPod had a 2.5" 320x240 QVGA screen and a smaller Click Wheel. This iPod is also known as iPod Video.
iPod Video is the first iPod to be available in other colors as standard (that is, not just in special editions), as a white color was added besides the standard "Signature iPod White", and also the second time a completely redesigned iPod, with new proportions, completely flat front, and more rounded edges. The 4-pin has also been removed, causing incompatibility with some past accessories. The iPod Video was also released in a special edition from U2 with a 30GB disc. The iPod Video was the last plastic-fronted iPod.
There is also a 30GB version of the iPod with "Richard Mille" engraving and stars on the edges. Only 70 of these iPods were produced in the world.
iPod Video plays video in MP4 (up to 2.5 Mbit/s) and H.264 (up to 1.5 Mbit/s) formats. Videos such as TV series, podcasts, clips, and movies can be purchased from online stores such as the iTunes Store or downloaded from other sources and then imported into iPod through iTunes.
Videos or slideshows can be played from a fifth-generation iPod through a TV, projector, or monitor using the Apple iPod AV cable, or through the dock.
iPod Video was updated on September 12, 2006. This update included a brighter screen, search functionality, continuous playback, game support, and new headphones. This iPod also improved battery life when playing videos.
Game support, improved video playback time, and continuous playback were made available to all iPods of this generation through a firmware update in iTunes. The iTunes CD was also no longer available, forcing users to download it from Apple's official website. With this update, the 60GB model has been replaced by an 80GB model.
This iPod's new search feature lets you use the Click Wheel to type the name of the song, artist, album, audiobook, or podcast you're looking for, causing your iPod to search for results while you type.
iPod touch is a portable multimedia player from the Apple iPod series. It differs from other players in the series by the presence of Wi-Fi and the presence of the App Store. iPod touch adds a multi-touch user interface to the iPod line. It is the first iPod to offer wireless access to the iTunes Store and App Store, providing the ability to purchase and download to your device. By March 2011, Apple had sold more than 60 million iPod touch units.
The appearance of the player is based on the design of the iPhone, a mobile phone released by Apple on June 29, 2007. The iPod, unlike a telephone, has a thinner and shorter body. The gadget has dimensions of 110×61.8×7.3 mm. The front part of the case is made of white plastic, covered with mechanically resistant glass, and the back part is made of metal. Moreover, the device weighs only 101 g.
On the front of the player there is a 3.5-inch (1-4 iPod) and 4-inch widescreen multi-touch screen for iPod touch 5th generation, as well as one single button (Home), located under the display and designed to return to the main menu. See: #Interface.
There are also two cameras on the front and on the back.
There is a Wi-Fi antenna (starting from the 4th generation it is located under the screen), allowing the player to work in wireless Wi-Fi networks (using 802.11b/g/n protocols). This allows iPod touch owners to download music for the player without using a computer as an intermediary: the iTunes Store service can now be worked directly from the device (using its lightweight version - iTunes Wi-Fi Music Store).
You can also use Wi-Fi to surf the web and download applications from the App Store.
At the bottom of the player there is a connector for a docking station or USB 2.0 cable and a 3.5 mm jack for stereo headphones. On the 4th generation, there is a speaker to the left of the connector.
Starting with the fifth generation of the player (presented on September 12, 2012), a basic accessory, the iPod touch loop, appeared - a silicone wrist strap that is attached to an aluminum button on the back of the player. The dock connector has also been changed from 30-pin to a more modern one (simultaneously with the appearance of one on the iPhone 5, iPad 4 and iPod nano 7).
iPod touch runs on iOS (originally iPhone OS). The first major operating system update after the first cash issue was iPhone OS 2.0. This update introduced the App Store, allowing third-party applications to be installed. iPhone OS 2.0 debuted on July 11, 2008. iPhone users received the update for free, while iPod touch users had to pay for the update. The second major update for the operating system was released on June 17, 2009. iPhone OS 3.0 adds features such as cut, copy and paste, tethering, and push notification support. iPod touch users also had to pay for this update. iOS 4.0 was introduced on June 21, 2010. It was the first major iOS to drop support for some legacy devices such as the first generation iPod touch and the original iPhone. iOS 4 ran in reduced functionality mode on the iPhone 3G and second-generation iPod touch, while the iPhone 4, iPhone 3GS, and third- and fourth-generation iPod touches had full functionality. Key features introduced in iOS 4.0 include iBooks, FaceTime, and multitasking. iOS 5.0 was released to the public on June 6, 2011.
Mac mini- a computer manufactured by Apple Inc. and belonging to the Macintosh family. It was officially presented to the public on January 11, 2005 at MacWorld Expo. Since then, the model range has been updated in 2005, 2006, 2007, 2009, 2010, 2011 and 2012.
It has relatively small dimensions for devices of this level: a square base with rounded edges with a side of 16.5 cm and a 5.1-centimeter height (models up to 2009 inclusive), which is almost identical to five CD boxes folded in one stack. Weight - 1.32 kg.
The 2010 model has dimensions of 19.7x19.7x3.6 cm. Weight is 1.37 kg.
The computer is sold without a monitor, keyboard and mouse, assuming that the user already has them from his PC computer or old Mac. The first processor-based models came with an Apple Remote control, with which you can control the playback of music, video and photo collections on your computer via Front Row. The Apple Remote is currently excluded from supplies and is offered optionally.
On June 15, an updated Mac Mini was released, in a new form factor, with new software and on a new hardware platform:
Reduced height aluminum housing with integrated power supply
Processor: 2.4 GHz Intel Core 2 Duo or 2.66 GHz Intel Core 2 Duo
L2 cache: 3 MB built into the processor
System bus: 1067 MHz
Memory: 2 GB (optional expandable) DDR3 SDRAM memory operating at 1067 MHz, support up to 8 GB
Hard drive: 320 GB or 2 x 500 GB
Optical drive: 8x slot-loading SuperDrive with dual-layer disc support (DVD±R DL/DVD±RW/CD-RW)
Graphics: NVIDIA GeForce 320M graphics processor with 256 MB of DDR3 SDRAM shared with RAM;
Ports: one FireWire 800 port (power 8 W), 4 USB 2.0 ports, HDMI output; Mini DisplayPort, SD card slot;
Audio: built-in speaker, combined optical digital audio input and audio output;
Network interface: built-in 10/100/1000BASE-T Gigabit Ethernet network adapter;
Wireless Interfaces: Built-in AirPort Extreme Wi-Fi adapter (based on the draft 802.11n specification); Compatible with IEEE 802.11a/b/g standard, built-in Bluetooth 2.1 + EDR (Enhanced Data Rate) adapter.
The software includes a standard set of applications for Macintoshes: the Mac OS X operating system, the Safari browser, a software package for working with photo and video materials and creating DVDs iLife. Trials of the iWork and Microsoft Office office suites are also included.
The presence of a DVD writer (in the latest models its role is played by the MacBook Air SuperDrive) and the iLife software package makes it possible to record and play digital video and DVD.
Apple (Apple, Apple) is
A computer, positioned in the USA as an inexpensive model by local standards (from 600 to 800 USD) with attractive characteristics, costs in the Russian Federation from 850 to 1110 USD, and in Europe - from 580 to 760 EUR - that is, by 20%-30% more expensive, which in some cases overlaps consumption for flights and pick-up of this type of device from America.
Apple TV is a digital media player developed by Apple, Inc. Modern Apple TV plays streaming media (movies, music, podcasts and photos) to widescreen LCD TVs and plasma panels from the iTunes library hosted on Mac or PC computers, iPad Internet tablets, iPod touch players, iPhone smartphones, or from the Internet services: iTunes Store, iCloud, Netflix, YouTube, Vimeo, Flickr.
First generation devices use a modified version of Apple Mac OS X Tiger as the operating system; starting from the second generation, a modified version of Apple iOS is installed on devices.
The second generation of Apple TV (issued in 2010 and later) does not allow you to buy television shows and movies in the iTunes Store (there is no hard drive to store content), using the set-top box you can only rent them in the iTunes Store for viewing.
The first generation Apple TV was designed for use only on a home network—syncing the contents of an iTunes library hosted on a Mac or PC.
for the month of March 2007.
2007, June - firmware update to version 1.1, which, in addition to security improvements, added the ability to stream photos and access the YouTube video service.
2008, January 15 - announcement of a new free firmware for Apple TV. With its help, you can buy and rent movies and music from the iTunes Store, as well as download podcasts and photos (streaming) from the Internet resources MobileMe and Flickr.
2008, February - firmware update, due to which the user gained access to iTunes, Flickr and .Mac galleries without the help of a computer. The ability to rent films directly from Apple TV, including high definition, was also introduced.
2008, July 10 - release of Apple TV OS 2.1 firmware. Several security vulnerabilities have been closed. From Apple, a new Remote application has appeared in the App Store for controlling Apple TV using an iPod Touch or iPhone, and the gallery manager has also been updated.
2009, September 14 - cessation of sales and issue of Apple TV with a 40 GB hard drive inside. Apple has discontinued the 40GB version. Apple TV - this device quietly disappeared from the company’s online store, after which prices for the older 160 GB model sharply decreased by one hundred dollars. Apple TV 160 GB remained the only model of Apple's television set-top box and began to cost $229 instead of the previous $329.
2010, September 1 - Steve Jobs introduced a compact and cheap new version of Apple TV (2010). The new Apple TV (2010) is fundamentally different from the previous version in both hardware (based on the Apple A4 ARM processor) and software. The new player, priced at $99, allows you to stream media from the Internet or from your home computer, or take it to rentau(rental) for watching TV shows and movies.
2012, March 7 - Apple TV was updated. The hardware is based on a single-core version of the Apple A5 ARM processor. The new Apple TV has an updated user interface, borrowing much from Apple iOS, and also has the ability to play streaming video from the Web in 1080p format. the price is still $99.
Apple TV connects to a TV or other equipment via an HDMI interface. The Apple TV does not come with connecting cables (except for the power cable), so the user must use their own.
Although Apple's website states that it requires a widescreen TV that supports EDTV or HDTV, Apple has confirmed that the device can also work with standard definition TVs with anamorphic widescreen functionality. Apple TV ONLY supports digital optical output. The player can operate on a local network using an Ethernet connection or on a Wi-Fi network using the 802.11n or 802.11a/b/g protocol. The USB port located on the rear wall is used for official purposes and is not intended for working with external drives.
Apple TV comes with an Apple Remote control.
Older versions of Apple TV allow you to synchronize content from your iTunes library, copying it to the built-in hard drive or streaming it directly from your computer over a cable or wireless home network. In synchronization mode, Apple TV works the same as a regular iPod. After synchronization is complete, Apple TV can work offline without connecting to iTunes. Synchronization modes are divided into “automatic” (all content is copied without exception) or “favorites”, when only selected files are copied to Apple TV.
The modern version of Apple TV works exclusively in streaming mode, when the contents of the iTunes library are played without synchronization, directly over a local network or a multimedia stream is played from the Internet services iTunes Store, HuluPlus, MobileMe, Netflix, YouTube, Flickr.
The Apple TV interface is very simple. It is based on the Front Row multimedia shell. The content is divided into several groups, including “Movies”, “TV Programs”, “Music”, “YouTube”, “Podcasts”, “Photos” as well as “Settings” and “Sources”. Going to the menu gives access to submenus. Navigating through the menu is done using the Apple Remote.
During today's trading stock market in the morning, the price of Apple shares reached a new record high of $664.74 per share, as a result of which the market capitalization of the organization from Cupertino exceeded $623 billion. As a result, the company’s capitalization indicator by the end bidding stopped at $622.6 billion. This means that Apple has become the most valuable public American company of all time.
The previous record for market value of $618.9 billion was set by the Microsoft organization on December 30, 1999. It should be added that when Microsoft was breaking market value records in the late 90s, Apple was struggling to survive. Relatively recently, in 2004, the market value of the Apple organization did not exceed $10 billion, and just three years ago it was at around $100 billion.
Currently, the production of iPhone smartphones alone brings in more money to Apple than Microsoft earns. And the iPad, which was originally intended to fill the gap in the market between the iPhone and Mac computers, has become a multimillion-dollar product in its own right.
Apple is one of the most profitable companies in the world. In the last three months of 2011 (the first quarter of fiscal 2012), Apple managed to earn $13 billion, just short of ExxonMobil's record of $14.8 billion in profit for the quarter, set in the fall of 2008, when the price was breaking records.
Apple (Apple, Apple) is
Apple's share price is currently rising due to rumors about the upcoming announcement of a new generation iPhone and iPad mini tablet.
German Wikipedia
Apple 2- Apple II Apple II Apple IIc Type Micro ordinateur Date de sortie 1977 ... Wikipédia en Français
Apple TV- ist die Bezeichnung einer Set Top Box, die von Apple Inc. entwickelt wurde. Sie wird an ein Fernsehgerät oder an einen Bildschirm angeschlossen und kann auf diesem verschiedene Medieninhalte wiedergeben, die sie über ein lokales Netzwerk erhält… … Deutsch Wikipedia
Apple A4- Apple A4 >> Central processing unit Production: since 2010 Manufacturer ... Wikipedia
Apple- Apple (p p l), n. ppel, pl; akin to Fries. & D. appel, OHG, aphul, aphol, G. apfel, Icel. epli, Sw. [a]ple, Dan. ble, Gael. ubhall, W. afal, Arm. aval, Lith. ob[*u]lys, Russ. iabloko; of unknown origin.] 1 … The Collaborative International Dictionary of English
Apple TV- Fabricante Apple Inc. Tipo Receptor digital multimedia en un decodificador … Wikipedia Español
, Steve Jobs And Ronald Wayne
Arthur Levinson (Chairman of the Board of Directors)
In 2018, it took third place in the list of the 500 best employers in the world according to Forbes magazine.
Name
The name of the company comes from the English. apple (“apple”), also an image of an apple is used in the logo.
1980s
1980 in the history of Apple was marked by the Apple III project that failed for a number of reasons, but at the same time the company held the largest initial public offering (IPO) in history (after 1956, when Ford entered the stock exchange).
In March 1981, Wozniak was involved in a plane crash and left his job for a time. Problems with sales of the Apple III led Jobs to fire 40 employees. The press has already trumpeted the imminent end of Apple. At the beginning of 1983, Jobs, unable to cope with the problems that arose, invited John Sculley, who at that time held a similar position at PepsiCo, to the position of CEO of the company. In April 1983, Sculley began his duties. Steve Jobs experienced the company's failures as his own, so disagreements and friction began to arise between him and Sculley.
In 1984, Apple first introduced a new 32-bit Macintosh computer. Subsequently, the production of computers in this series became the main business of the company. For two decades, the company produced Macintosh computers based on Motorola processors, equipped with a proprietary operating system. This platform is produced only by Apple - for a short time in the mid-1990s, management decided to provide licenses for the production of Mac-compatible computers, but the licenses were subsequently revoked.
Traditionally, Apple has had a strong position in the government and education segments, as well as in publishing and design, and subsequently in the music industry. Before other manufacturers, Apple offered a graphical user interface and a computer mouse in its computers. In 1985, US President Ronald Reagan awarded Jobs and Wozniak medals for the development of technological progress. That same year, one of the founders, Steve Jobs, left the company.
1990s-2000s
In 1994-1996 The company launched successively three models of color cameras QuickTake 100, 150 and 200 with a 640×480 matrix and 24-bit color. These were one of the first digital cameras of the modern type, but these Apple products did not receive further development.
By the end of the 1990s, Apple's business deteriorated sharply; by 1997, losses in two years amounted to $1.86 billion. The situation changed with Jobs' return in 1997. Apple gradually began to open up new markets that were not directly related to computer technology.
2010s
In 2016, at the annual conference WWDC-2016, Apple announced that the brand's devices will work on the principle of end-to-end encryption: information will be encoded on the device that transmits it and decoded by the receiving gadget. This is planned to be used when making voice calls, as well as on the new messenger.
To solve the problem of effective recycling, which allows you to extract valuable components from old phones that can be used a second time, in April 2018, Apple specialists developed and manufactured a special robot, called Daisy. The Daisy robot is capable of disassembling nine different iPhone models at a speed of up to 200 phones per hour.
On March 18, 2019, the corporation announced the new iPad Air and iPad mini, which will support the first generation Apple Pencil stylus. The next day, March 19, 2019, Apple introduced a new line of iMac models for the first time in 2 years. And on March 20, 2019, the company presented the 2nd generation of AirPods headphones with wireless charging.
On March 25, 2019, Apple introduced a number of new online services: streaming video service Apple TV+, gaming service Apple Arcade and service for reading magazines and news Apple News+ - which will be available with a paid subscription. At the same presentation, the company presented a virtual bank card, Apple Card, which is planned to be released in the summer of 2019, but it will only work in the United States.
Mergers and acquisitions
Over the years of its activity, Apple has repeatedly absorbed various companies operating in the IT market. Among the largest such transactions are the purchase of NeXT (1996, for $430 million), P.A. Semi (April 2008, $280 million), Quattro Wireless (January 2010, $274 million), Siri (April 2010, $200 million), Anobit Technologies (January 2012, $400-500 million), Beats Electronics (May 2014 , for $3 billion) and others.
Austin, Texas Campus
On December 13, 2018, Apple announced major investment plans. Apple Inc. intends to significantly expand operations in Austin, Texas, and will use $1 billion to build a campus in that city.
Management
In August 2011, Apple became the most valuable company in the world by market capitalization, which as of August 10 amounted to $338.8 billion. As of February 9, 2012, Apple's capitalization reached $456 billion. This exceeds the total value of its closest competitors Apple, Google and Microsoft combined.
As of August 2018, Apple is the leader in market capitalization with an amount of $1 trillion, although at the beginning of 2016 it lost leadership for some time to Alphabet Inc, the parent company of Google.
- Arthur D. Levinson – Chairman of the Board of Directors of Apple and Chairman and former CEO of Genentech.
- James A. Bell is the former chief financial officer and corporate president of the Boeing Corporation.
- Tim Cook is the CEO of Apple.
- Al Gore is a former Vice President of the United States.
- Robert Iger is President and CEO of The Walt Disney Company.
- Andrea Jung is a senior advisor to the Avon Products Board of Directors.
- Ronald D. Sugar (eng. Ronald Sugar) is the former chairman and CEO of Northrop Grumman Corporation.
- Susan Wagner is the former head of investment firm BlackRock.
Senior management
Directors Senior Vice Presidents- Philipp Schiller is Senior Vice President of International Marketing.
- Angela Ahrendts is Senior Vice President of Retail (Apple Store).
- Deirdre O'Brien is Senior Vice President of Retail and Human Resources.
- Eddie Cue is Senior Vice President of Internet Applications and Services (iTunes Store, iCloud, Apple Maps, etc.).
- Craig Federighi is Senior Vice President of Software Engineering (macOS, iOS, watchOS, etc.).
- John Giannandrea is Senior Vice President of Machine Learning and AI Strategy.
- Dan Riccio is Senior Vice President of Hardware Engineering (Mac, iPad, iPhone, etc.).
- Joni Srugi is Senior Vice President of Hardware Technologies (Apple Ax series chips, etc.).
- Steve Dowling - Vice President of Communications.
- Tor Myhren is Vice President of Marketing Communications.
- Lisa P. Jackson is Vice President of Environment, Policy Engagement and Social Initiatives.
- Isabel Ge Mahe is Vice President and Managing Director for Greater China.
- Alan Dye - Vice President of User Interface Design.
- Richard Howarth (eng. Richard Howarth) - Vice President of Industrial Design.
- Oliver Schusser is Vice President of Apple Music and International Content.
- Joel Podolny is vice president and dean of Apple University.
Key figures in the company's history
- Michael Scott (English) Michael Scott) - first CEO from February to March
- Mike Markkula: -
- John Sculley: -
- Michael Spindler (ur. Michael Spindler): -
- Gil Amelio (English) Gil Amelio): -
- Steve Jobs : -
Shareholders
| Shareholder name | Number of shares | Percent |
|---|---|---|
| The Vanguard Group, Inc. | 337,545,664 | 6.43 |
| State Street Global Advisors, Inc. | 219,739,549 | 4.19 |
| FMR Co., Inc. | 157,982,573 | 3.01 |
| BlackRock Institutional Trust Company, N.A. | 144,750,804 | 2.76 |
| BlackRock Fund Advisors | 76,838,518 | 1.46 |
| Northern Trust Investments, N.A. | 66,180,770 | 1.26 |
| Mellon Capital Management Corporation | 58,148,652 | 1.11 |
| Berkshire Hathaway, Inc. | 57,359,652 | 1.09 |
| T. Rowe Price Associates, Inc. | 55,512,801 | 1.06 |
| Geode Capital Management, LLC | 51,009,318 | 0.97 |
| Goldman Sachs Asset Management, L.P. | 50,956,360 | 0.97 |
| Invesco PowerShares Capital Management, Inc. | 50,071,754 | 0.95 |
| Norges Bank Investment Management | 48,572,870 | 0.92 |
| BlackRock Group Limited | 48,461,063 | 0.92 |
| Merrill Lynch, Pierce, Fenner & Smith Inc. | 45,477,148 | 0.86 |
| Capital World Investors | 43,586,320 | 0.83 |
| J.P. Morgan Investment Management Inc. | 43,367,781 | 0.82 |
| Morgan Stanley Smith Barney LLC | 36,841,564 | 0.70 |
| Wellington Management Company, LLP | 35,321,387 | 0.67 |
| Wells Fargo Advisors, LLC | 32,367,910 | 0.61 |
| TIAA-CREF Investment Management, LLC | 32,213,615 | 0.61 |
| Columbia Management Investment Advisers, LLC | 30,515,701 | 0.58 |
| Jennison Associates, LLC | 25,493,339 | 0.48 |
| Franklin Advisers, Inc. | 25,455,705 | 0.48 |
Activity
The company sells some of its products through a network of Apple Stores owned by it (more than 400 in total) in the USA, Canada, Japan, Great Britain and other countries. It also sells various goods (not only its own production) through its online stores (Apple Store (online), iTunes Store and App Store), which in 2013 brought the company about $18.3 billion, which put Apple in 2nd place. ranks after Amazon.com among online retail companies.
Products
Currently, among the main products produced by Apple:
- iPhone - mobile phones;
- iPad - tablet computers;
- iPod shuffle, iPod nano, and iPod touch are portable media players;
- MacBook Pro - professional laptops;
- MacBook Air - ultra-thin laptops;
- Mac mini - system units of personal computers;
- iMac - all-in-one computers (monitor, system unit, audio-video peripherals);
- Mac Pro - workstation-class desktop computers;
- Thunderbolt Display - computer monitors;
- Mac Pro Server, Mac mini Server - servers;
- Apple TV - multimedia players, Magic Mouse, Magic Trackpad, etc. In addition, the company produces accessories for these products, as well as software;
- Apple Watch - smart watch;
- Apple Energy - solar energy;
- Apple Card is a virtual bank card.
2019 (March)
In May 2019, the company, together with Goldman Sachs bank and the international payment system Mastercard, began introducing its first bank cards.
Performance indicators
| Year | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | 5,363 | 5,742 | 6,207 | 8,279 | 13,93 | 19,32 | 24,58 | 37,49 | 42,91 | 65,23 | 108,3 | 156,5 | 170,9 | 182,8 | 233,7 | 215,6 |
| Net profit | -0,025 | 0,065 | 0,069 | 0,276 | 1,335 | 1,989 | 3,495 | 6,119 | 8,235 | 14,01 | 25,92 | 41,73 | 37,04 | 39,51 | 53,39 | 45,69 |
| Assets | 6,021 | 6,298 | 6,815 | 8,05 | 11,55 | 17,21 | 24,88 | 36,17 | 47,5 | 75,18 | 116,4 | 176,1 | 207 | 231,8 | 290,5 | 321,7 |
| Equity | 3,92 | 4,095 | 4,223 | 5,076 | 7,466 | 9,984 | 14,53 | 22,28 | 31,64 | 47,79 | 76,62 | 118,2 | 123,5 | 111,5 | 119,4 | 128,2 |
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