Offering services on a classifieds site seems like a simple task. Registration, placing an offer and waiting for a call from a future client. In reality, everything is a little more complicated. You will face competition for views and visitor loyalty. To win, you need to stand out in the crowd of similar offers. 7 secrets of correct ad writing will help you with this.

Benefits from posting services on bulletin boards

Methods of informing consumers have become simpler and more accessible. The number of sources offering to place offers on their pages is growing. The use of 90% of sites remains nominal, 10% falls on large portals.

Let's highlight 3 advantages of your company's presence on classifieds sites:

• minimizing advertising costs;
• reducing the time spent searching for the target audience;
• concentration on company development.

Placing in places where targeted traffic accumulates saves your time and money. Allows you to reallocate costs to other important issues. For example, improving the quality of customer service and training specialists. The money saved will be put to good use. The freed up time can be spent on ensuring, improving and implementing business processes. Further development of the company.

The Internet contains thousands of potential consumers who are ready to use your services today. For information on where to place an advertisement for a service, read the article of the same name on our portal.

We increase supply efficiency by 100%

Marketers at Chandler and Gilbert College in Arizona (USA) conducted a study of demand from Internet users. Data collection showed a twofold increase in the effectiveness of ads with a selling text structure. An interesting fact was that the cost in such offers was higher than the market average. This did not affect the consumer’s desire to use the company’s services.

How to write an advertisement about services correctly?

The selling text is built on the principle of a one-page website. The advertisement is divided into 7 parts. Each is connected in meaning to the previous one and reveals the picture of the offer with increasing attractiveness. Your initial task is to interest the client. Let's look at the secret to composing every part of your future ad.

1. Title and short explanation

Try to fit the essence of the entire ad into a short headline. If your service covers a specific area, include its name in the text.

A few examples of how to title a service proposal:

• Portal of free advertisements in Moscow;
• Relocation services, movers Krasnodar;
• Cosmetic renovation of apartments in Yaroslavl.

A short description complements the title. Reveals its essence in more detail or focuses on the benefits for the client. The subtitle inspires confidence, arouses interest and a desire to read the ad to the end. Let's look at an example with a title and subtitle.

• Unified State Exam tutor in Nizhny Novgorod: We will prepare you for successful passing in just 14 days. Market oversaturation makes it difficult to select a performer. Free message boards offer dozens of similar offers. The view of a resource visitor should focus on yours.

2. Identification of the problem of the future client

What motivates service consumers to seek help from a specialist? What inconvenience do they experience? Try to formulate the essence of the problem in 2–3 sentences. Speak the client's language. Write about the objective reality in which he lives. Accurately hitting the target guarantees an increase in interest in your services.

3. Return to a state of comfort

Sell ​​your future client the result, not the process of achieving it. Create a positive picture in the consumer's mind. Living in a well-renovated apartment, healthy and strong body, making a profit. The client is willing to pay money to return to a state of comfort. A time when nothing hurt, loan obligations weren’t pressing, and the furniture stood in its place.

4. Simple and quick problem solving

Tell us exactly how you plan to lead the client to a positive result:

• your solution to the problem;
• guarantees wrapped in specificity in terms of time and characteristics;
• additional benefits from contacting your company;
• simple and clear instructions for obtaining them;
• reasonable cost of services.

Break the sentence into mandatory and optional parts. The first concerns a service that is no different from what competitors provide. The latter consists of the company's advantages and benefits for the client. Experienced staff, free consultation, correction of any shortcomings at the expense of the contractor.

Describe the steps to obtain a range of services in a simple manner. Call, meeting, contract, execution, acceptance of the result. The cost can be broken down into parts, indicating the benefit into one or more components. For example, a free visit of a specialist and a 15% discount on drawing up a project plan.

5. Deadlines and other restrictions

Scientists have found that motivation does not stay in a person’s head for more than 72 hours. After 3 days, the potential client may change his mind or postpone the order for the foreseeable future. You should push him to action here and now. Indicate the deadline at which the benefit from purchasing the service is limited by the following condition:

• the promotion is valid for 1 day only;
• There are only 5 spots left for an appointment with a specialist;
• The discount applies to products in stock.
• Any clarification that forces the consumer to hurry. Be afraid of missing out on a good offer.

6. Incitement to action

The final action should be:

• contacting the office by phone;
• order a call back;
• calling a specialist;
• request information on the service;
• other positive reaction from the potential client.

Indicate what needs to be done to the future client with a loud appeal. Specify the result of the action taken. Communication with time restrictions and additional benefits is welcome:

• Request a call back and we will call you back at a time convenient for you.
• Call our office right now and get a free consultation with a specialist.
• Share the ad on a social network and use the services with a 25% discount.

7. Additional information that increases confidence in the contractor

Add related documents to the free classified ads website page. Certificates, diplomas, letters of gratitude. Customer reviews and other information confirming that your company can be trusted.

The call to action may require clarification. For example, the conditions under which the benefit remains. This may be age or territorial location, an obligation to produce or abstain from something. It is important not to scare off the consumer. Keep it short and to the point. Try to avoid sharp corners.

Let's sum it up

You have learned about 7 secrets of correctly composing advertisements. Take advantage of the tips and write selling texts without any difficulties. You don't have to be a marketer, copywriter, or hire a specialist to get your service noticed.

Organizational managers must notify not only their employees, but also their clients about the reduction in working hours. This can be done in the form of an advertisement. The announcement of shortened pre-holiday working hours must be brought to the attention of customers. You can learn how to do this and how to compose it correctly from the following article.

Naturally, the legislation has not established a unified form for this announcement. In this regard, organizations can write announcements about pre-holiday days in free form.

Basically, all organizations make a pre-holiday announcement according to the following scheme:

1. It is necessary to address customers politely. The most commonly used address is “dear clients”.
2. Then you can congratulate your clients on the upcoming holiday.
3. After this, there is a notification that on the day before the holiday the organization will work on a reduced schedule, one hour less. You also need to indicate the opening hours, for example, from 9:00 to 17:00.
4. You can also write on which days the organization will not work at all, and when it will start working according to the standard mode again.
5. After this they write “with respect, company administration.”

Sample announcement of a pre-holiday shortened working day

How clients are notified

Typically, such advertisements are made in printed or written form, and then simply pasted on the office door. When people come to the organization, they see this announcement and learn about the pre-holiday shortened working hours in the organization.

What days are pre-holidays

Pre-holiday days, in accordance with labor legislation, are those working days that occur immediately before public holidays in Russia. Such holidays are defined in the Labor Code, in article one hundred and twelve:

• from the first to the fifth of January – New Year celebration;
• the seventh of January is Christmas;
• February twenty-third - Defender of the Fatherland Day;
• March 8th – International Women's Day;
• the first of May is Labor Day;
• May 9 – Victory Day;
• June twelfth – Russian Independence Day;
• The fourth of November is National Unity Day.

On working days before these holidays, the length of the working day will be reduced.

Principles for shortening pre-holiday days

1. The pre-holiday working day, subject to reduction by an hour, must occur right before the holiday. For example, if a holiday falls on Monday, then the working day on Friday will not be shortened.
2. All employees can take advantage of the right to a shortened working day, regardless of their usual work hours, even those who work only one hour a day. That is, on the day before the holiday they do not need to go to work at all.
3. If work and non-work days are replaced before a holiday (for example, any day of the work week and Saturday are swapped), then working Saturday will be a pre-holiday day only when it immediately precedes the holiday.

On the eve of a non-working holiday, the working day is reduced by 1 hour (Part 1 of Article 95 of the Labor Code of the Russian Federation). We will tell you in our material how to notify employees about this and how to write an announcement about a shortened pre-holiday day.

Should I write an announcement about the pre-holiday day?

We discussed the issue in a separate consultation.

The issue of declaring a pre-holiday working day is resolved in a similar way: the employer has no obligation to announce to employees that the working day will be shortened. Therefore, he decides at his own discretion whether or not to notify employees that the pre-holiday working day is shortened by 1 hour.

An announcement to employees about the peculiarities of work on a pre-holiday day can be delegated to the responsible employee of the accounting department or the human resources department, and can also be done by them at their own discretion. After all, the law does not prohibit any employee of the employer from informing other employees about the rights that labor legislation provides them with. And the right to a shortened pre-holiday working day is one of these rights.

Announcement of pre-holiday shortened working hours: sample

Since the announcement of a reduction in the pre-holiday working day is not provided for by law, the form of such an announcement is developed independently by the compiler.

An announcement about reducing the pre-holiday working day may look like this.

Many people, having decided to purchase a product or use a service, resort to the possibilities of services with posted advertisements. Sellers' offers have different effects on buyers. Some of them leave the reader indifferent, and only a few attract the eye and encourage them to take action.

How to write an ad correctly

All ads are priced at the same rate, so sellers invest the same amount of money in promoting their idea. However, it is likely that when identical products are sold by different entities, the expensive product will be sold faster. The situation is relevant under circumstances determined by the competent preparation of the proposal. To understand how to write an advertisement, a sample of which can be found on the Internet on a service where you plan to advertise a product, you should familiarize yourself with the main nuances of its design related to the visual and psychological aspects of the impact on a person.

Components of an ad

Creating an advertisement for the provision of services is not as simple as it seems at first glance. It is important to know the basic secrets that will help you understand the consumer and attract his attention.

Spelling

A proposal for services must be written taking into account spelling rules. A well-chosen text can nullify all efforts if it contains errors. To avoid a negative impact on users, it is recommended to re-read what is written several times, and in some cases check texts with special Internet programs for spelling.

Heading

The ad begins with a headline, which attracts the reader's attention. It should be capitalized and contain brief information about what will be discussed next. The length of the title should not exceed three words, since increasing the amount of information in this part of the document will satiate the reader’s curiosity and confuse him.

Concentration

Rules for composing the text part of the ad

In order to correctly compose an advertisement about services, when designing it, you should focus on only one unit of product or service. It is not recommended to try to fit the entire product range into one advertisement. The more competently designed advertisements, the greater the chances of making sales.

Photos

To attract the attention of users, the ad should be accompanied by photographs. They must be colorful and of high quality, and also display the item for sale from the best side.

Price

You should approach the price characteristics of an object responsibly. Before setting its price, it is recommended that you familiarize yourself with the pricing policies maintained by sellers of similar products or services. A greatly inflated price can scare away customers who will probably pay attention to advertisements with objective cost characteristics.

How to write an ad so that it is in demand

Demand assessment

After posting information on the service, you should evaluate its demand. This is possible through traffic analysis, as well as calls from potential buyers. If there are no responses or their number is insufficient, you should edit the information after first assessing its compliance with the requirements.

Feedback

Having feedback is important for establishing contact with potential clients. They need to be given the opportunity to send ideas, wishes and simple communication without even ordering anything. This will increase the seller’s rating in the eyes of clients, and from conversations and wishes you can glean a lot of important information and ideas that are relevant for implementation. The seller will be surrounded by positive people, whose trust and recommendations can become a good foundation for the business. In the “contacts” section you should indicate as much contact information as possible, expressed in the form of telephone number, email address or website.

Read also: How to open a microfinance organization: step-by-step instructions

To understand how to write an ad correctly, you should familiarize yourself with the procedure for formatting the descriptive part of the text. It should feature enticing phrases such as “free”, “available”, “no registration”, “biggest”, “biggest”. If the use of such phrases is not relevant, then it is recommended to focus on the quality of the subject of the sentence. Surely attention will be drawn to the emphasis on round-the-clock service, the provision of services at home, as well as notification of the possibility of non-cash payments and payments by credit cards.

What to Avoid When Writing Ads

When working with the “Real Estate” section, it is recommended to mention the area where the property is located in the title, and describe it in the text part. In a section specializing in the sale of movable property, you should indicate the make and model of the vehicle in the title, and in the text field describe the item for sale, focusing on its advantages.

The price should be indicated in the “price” segment, and contact telephone information – in the “contacts” section. These data should not occupy a regulated place in the descriptive part, since a reader who constantly uses the service will look for them in another section.

In order to correctly compose an advertisement for the sale of services, you should disclose all the advantages that the client can appreciate by taking advantage of the offer.

However, what if the service does not have any special features? In such a situation, it is recommended to visit competitors’ websites and, using the information studied on the service, optimize your presentation of materials. The ad is written taking into account the nuances that determine the opportunity:

• provide a similar service cheaper, faster and easier;
• combining several services;
• carrying out promotions, discounts, guarantees and bonuses.

When composing an advertisement, you should focus not on the service itself, but on its support. This is because the service may be offered by many sellers. Since its subject is already clear, the only way to stand out is through a notice of service improvement. Such proposals should emphasize that the ad writer will provide the best service.

The descriptive part of the advertisement should mention the possibility of personal acquaintance with the process of providing the service. The option is necessary to ensure that customers are sure that they are dealing with the first supplier and not with a reseller.

The price of the item for sale must be reasonable. It must take into account all sales costs, as well as depreciation, travel to the client, costs of transport, water, gas, electricity and urgency of execution. It is recommended to provide discounts to regular customers.

Probably everyone has had to write an advertisement at least once in their life, be it an advertisement in a newspaper, an advertisement on the Internet, or even an advertisement in their entrance (for residents of an apartment building).

But write the ad correctly– it’s not as simple as it seems. I constantly have to deal with completely incorrect and ineffective ads. That is why I will now share with you a few rules that you should use when writing ads. So to speak, a model to follow and strive for.

The first and most important element of an ad is its headline. It is the headline that attracts attention, and it is the headline that determines whether your ad will be read.

To COMPLETE AN AD TITLE CORRECTLY , adhere to the following recommendations:

A) The main purpose of the headline is to “hit” the target audience. Interest those people who may be interested in the content of your ad. And for this, already from the first letters of the title, readers must understand what exactly is being discussed.

Example blurry (less effective) title ads:

- Looking for something to do this weekend?(it’s not clear what exactly we’re talking about here; the header response will be worse)

Example target header:

- Quad bikes for rent - cheap!(and here everything is clear and precise, if you were looking for ATVs, you will get ATVs)

B) If an ad gets lost in the “ocean” of similar ads, urgently change its title and content! Don’t write boring ads of the same type, don’t repeat after other incompetents.

Boring template option:

- Selling Audi 2002, negotiable

An unusual and memorable option:

- An old car called Audi is looking for a new owner, cheap and cheerful!

Tip #1: Narrow niche

Attention! In some cases, using advertising for each individual product model (or type of service) may be unacceptable, so sometimes use your brain and assess the situation sensibly. You have more information, use it to get the most out of your ads.

Chip #2:

Never rely on just one ad. There must be several advertisements. If the ad is in the newspaper, then at least three of them need to be placed there! Preferably with different data (from different people) - include work colleagues, relatives, friends, etc.

Chip #3:

If you plan to place an ad on the Internet (on bulletin boards, in flea markets, catalogues), be sure to expect that you will have to compose several texts that are unique in description. Otherwise, when they encounter the same text, people will simply close your ad.

Chip #4:

If you are going to advertise in Yandex.Direct, then choose exclusively low-frequency queries and write ads for them (competition will be lower, the cost of a click will also be lower, and the click-through rate “CTR”, as well as the conversion, will be many times higher)!

How to write an advertisement for the Internet?

Conventionally, all advertisements on the Internet can be divided into:

A) advertisements on various bulletin boards, in flea markets
B) contextual ads (Yandex.Direct, Google Adwords)
B) advertisements on social networks

Chip #5:

So, for example, advertising a weight loss machine on a programmers forum will be ineffective. But advertising the same simulator on a forum dedicated to a healthy lifestyle, on the contrary, will be effective. After all, this is where people gather who monitor (want to monitor) their body and their health.

Chip #6:

The ad works best not just on thematic platforms, but on popular (highly visited) thematic platforms! The more people see your ad, the faster (more) you will sell your product (service).

You can check the traffic (attendance) of the ad site using LiveInternet statistics (click on the link to find out how to use these statistics).

Correct Ads

- How to write the right ad on social networks (Vkontakte, Facebook, Odnoklassniki, etc.)?

The main rule is to write an ad in existing communities that coincide with the topic of your ad. There are two options: place your ad for free, or for a fee. In the first case, you will be able to use only those groups in which posting messages on the wall is allowed for members of this community (in every second community this function is prohibited). In the second case, you need to personally negotiate with the group administration about paid advertising (not everyone will agree, but there is an option to pin the ad at the very top of the page).

Chip #7:

A good ad can always “show off” with photographs. Moreover, their number should be from 3 pieces. Even if you are selling something as small as a book or a children's toy. Not to mention advertisements for the sale of a car or an apartment, there MUST be photographs there!

It is in your best interest to take good quality photographs. It is the photo that turns out to be the decisive factor in order for a potential client to pick up the phone and dial your number. If people can see the “product in person”, then the level of trust in you and the level of interest in your product (service) will be much higher!

A good photograph increases your chances of selling by about 30%. By posting a photo, you seem to be saying “here, look everyone, this is my product, I’m not hiding anything from you and I’m not going to deceive you.”

How to write an ad to make it work?

Be sure to include your phone number in your ad!

You can additionally offer the option of writing to you in a personal message (personal message), but you must provide a phone number. It’s even better to indicate 2 numbers (from different operators), in case one of the numbers suddenly turns out to be unavailable.

You can’t even imagine how difficult it is sometimes to get in touch with the people who write advertisements. Especially when the issue needs to be resolved right now.

Just a few days ago I needed to order a portrait in pencil from a photo, and I was running out of time (6 hours). So, in an hour I managed to find 20 advertisements on the Internet, of which only three had phone numbers. Accident? No - stupidity of the ad authors!

As a result, the order was received by a person whom I was able to reach by phone.

Paradox, isn't it? To pay someone money, I had to work hard and spend a lot of time. So why create unnecessary obstacles for your potential clients?

I hope you now understand how to write an ad correctly (both for a newspaper and for the Internet). Therefore, we take a pencil in our hand, move the keyboard closer and begin to write our ad. You can post your results in the comments!