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Open a beach cafe in the pavilion. Business on the beach from A to Z

Since 2010, the summer cafe market has grown by more than 16%, and the average bill has increased by 35% at once. In medium-sized cities, such establishments have remained as before a common place for leisure activities during the day and in the evening, but in megacities such establishments have been developed through corporate events. These are not only holidays held by organizations and enterprises, but also business lunches, business meetings and catering.

Why summer cafe?

Where to start so that the business idea is implemented successfully? First of all, you should understand that a street cafe is a catering establishment that provides a lot of opportunities to implement your most interesting and inspiring ideas in the field of marketing strategy, design and recipes for prepared dishes.

You need to know that when creating and developing a street cafe, there are no clear frameworks, as in a restaurant. Here, business processes are more flexible, and startup costs are much lower. All this makes it possible to quickly respond to changes in market conditions, apply situational solutions and effective marketing tools. Therefore, the opening of a summer cafe is a great opportunity to implement old ideas and apply management and entrepreneurial skills.

Cafe Format

Before you start to think over the assortment and calculate the necessary costs for the development of this project, you should choose the format of the establishment. There are several most common formats:

street food. An analogue of fast food is a snack on the run. Differs in a small assortment and high traffic. The client has the opportunity to eat literally on the go. There may be small pavilions with a bar or tables for those who want to eat indoors. There is a variety of street cafes - these are bike cafes, trailer cafes that do not wait for a client in one place, but move on their way to him. It looks like a kitchen on wheels that makes and sells food on the go. The average check of such cafes is about 150 rubles.
Classic fast food. Also fast food format. It can be positioned as a burger or pizzeria. As a rule, it works in a self-service format. Business processes are automated as much as possible. The average check is about 200-230 rubles.
Quick Restaurant Service Cafe . These establishments also belong to the format of summer fast food establishments. There is a fairly wide assortment for fast food, but inferior to a restaurant. The average check starts from 300 rubles.
Cafe Fast Casual offers a good range of dishes, comfortable pastime, stylish design, good service. Such cafes are designed for good turnover. Here the average check starts from 600 rubles.
Food court. Cafe catering several separate businesses in the mall. There is a wide target audience here, but the level of competition is very high, as there are different types of cafes nearby (including large franchises like McDonald's, which are very difficult to compete with).
A cafeteria that offers guests a wide selection of delicious drinks paired with desserts. It is placed in shopping centers, places of large concentration of audience - in the city square, in the area of the business center or recreational areas.
Cafe on the beach. They are located near the beach or on the beach itself. This format of summer cafes is very profitable, but expensive in terms of renting space.

Marketing plan

In absolutely any business, a strategy and a marketing plan are important to implement a business idea. Only thanks to this, you can not only create an enterprise, but also make money on it in the shortest possible time. We offer the most effective marketing research algorithm on which the formation of the structure of a summer cafe startup is based.

Market research algorithm:

Analysis of the state of the market for solvency (for a specific region).
Choosing the format of the institution (based on the analysis of demand and fashion trends).
Analysis of the competitive environment (what cafes and restaurants are in the region, SWOT analysis).
Development of a range of proposals based on demand analytics.
Pros and cons in the form of strengths, weaknesses, opportunities and threats of a potential enterprise, taking into account all aspects (geography, type of institution, competition, target audience (TA) and possible risks - SWOT analysis of a summer cafe).

Institution positioning:

Definition of CA.
The theme and direction of the cafe.
Method of service (components of the service).
competitive advantage in this market.

Here we take into account the costs - financial indicators, the cost of rent and equipment, potential profitability, the level of profit and the payback period of the project. This is a priority part of the business plan of the new organization - based on it, you can track and plan each stage of the development of the enterprise. It is this document that will allow, if necessary, to find investors.

Documentation

To start absolutely any business, registration of an entrepreneur or legal entity is required. For example, an individual entrepreneur will be quite enough for a summer-type cafe, since it works only during the season, from May to September. To open a cafe (both for the first time and for the new season), the entrepreneur begins to collect documents immediately after the end of the previous season of activity, in October.

The following permissions are required:

For the placement of a cafe or a copy of the lease agreement (buildings or tents on the beach in a specific location).
If there is a cash register, a document on the registration of cash registers (CCP).
For all employees, they provide for official employment, medical certificates, for foreign employees - permission from the migration service for employment.
Documents for food products confirming their safety and the quality of the recipe.
Documentation from suppliers of goods sold (copies of product certificates).
Documentation for the sanitary and epidemiological station, which confirm compliance with sanitary and epidemic requirements. This plan must be approved by the owner of the cafe and be responsible for it.
The official log of control and accounting of the necessary measures for cleaning and cleaning the premises and equipment.
Agreed technological cards for cafe menu dishes.
A book of reviews and suggestions, which is certified by the owner of the institution.

Step-by-step instructions will help to implement and launch a summer cafe project.

Action algorithm:

After choosing the location of the cafe, it is necessary to coordinate the opening of a summer cafe in the district administration in the land department.
Develop and agree on a sketch of the project of the institution in the relevant authorities: in the committee for TR of the city administration and the urban planning department.
The project will be approved by the committee for the improvement of the area.
Get registered, and be sure to write an application to the land department of the regional or district administration for permission to use the selected land, as well as an application addressed to the mayor of the city.

As soon as the district and city authorities confirm the permission to use the land plot, it is necessary to agree on the range of cafes, submit an application to Rospotrebnadzor and obtain permission to trade in the dishes listed in the documentation.

Choice of location and premises

In order for the cafe to make a profit from the first day of opening and pay off very quickly, the key point will be the choice of the location of the establishment. The main criterion is a high level of passability of people. Preferably near a busy road or alley, the establishment should not be hidden behind trees or other buildings.

If this is a tent or a room near the beach or in a park, the preliminary design is made only on the basis of comments from the city administration (exterior design, signage, LED lighting, interior, parking availability).

The room depends on the chosen format of the cafe. You can put up an awning with a counter and several tables, or you can arrange a large restaurant-type room with a dance floor.

The first thing you need to get started

The main furniture that will be needed when opening a summer cafe is inexpensive plastic furniture, it is cheap and practical. In addition, it is compact, easy to fold and wash. However, it often breaks down. For a restaurant-type cafe, consider something more solid: for example, furniture on a metal or wooden base. It will cost at least 2.5 times more, but it is more durable and solid.
In addition to furniture, you need a counter for selling drinks and taking orders (if this is a self-service cafe).
Refrigerators, stoves and electrical appliances for cooking are needed; it all depends on the theme of the cafe and the menu.
Draft beer stand and related equipment; such summer cafes cannot do without beer of at least 2 varieties, it will provide at least 50% of income; it is desirable to install also a refrigerated showcase for snacks, sandwiches and desserts.
Refrigerating show-window for ice cream.

Staff

Without people it is impossible to run a cafe. Particular attention should be paid to the level of professionalism. Cafe visitors come here not only to buy juice or beer, but also to eat delicious food and get a pleasant experience of spending time in the institution. This means that the experience and qualifications of the cook and service staff are important. Only in this case, a small business will generate income and quickly pay off.

Mandatory staff in the cafe:

Cook.
Kitchen helper.
Waiter.
Administrator (if the cafe is a restaurant type).
Cleaning lady (duties can be distributed among employees).

Eventually

Before starting a business on their own and, moreover, a cafe in the summer, a potential entrepreneur thinks whether it will be profitable for him or not to spend money and time on it. We will try to answer this question and briefly announce the indicators.

On average, such cafes set a markup for beer of about 70%, for refreshments the markup can reach up to 150%, and for food - from 200% to 1000%. This indicates a highly profitable business development strategy in the shortest possible time.

However, do not forget about the costs. They will go, first of all, to the design project, rent of premises, furniture, equipment and salaries to employees.

According to statistics, the return on investment of an average-level summer cafe is carried out in 2-3 months, and a cafe on the beach with a minimum of costs will begin to generate a net profit in the second month of its activity. Great, isn't it? But first of all, answer the questions: where will the cafe be located, what is the competition, and what does my target audience need. This is half the battle.

Open air festivals and an updated cafe with an almost “cinematic” panoramic sea view and a thoughtful mix menu.

There is a romantic pier on the territory of the establishment.

Cafe "Summer" is located on the banks of the Zaslavsky reservoir, on the territory of the Sailing Center. A real resort area: escaping from the fetters of the city, in 20 minutes you can be near the sea next to the beach bar, pool and sun loungers.

On the warm summer days of 2016, it was not easy to get here. We believe that excitement should be expected this summer as well: who doesn’t want to soak up the warm rays on a massive sunbed, drink a cocktail at the pool bar and watch the sunset under a dj set from residents of the capital’s party, stretching out in an easy chair of the chill-out zone?

Concept

The concept of the new cafe "Leto" was changed: previously, the emphasis was on beach holidays; today, everyone who loves the sea and nature is just waiting here, and they say that it’s not necessary to go to “Summer” with a swimsuit in a bag and on a sunny day: the establishment tried to create conditions under which guests would be comfortable in any weather (they promise to hide how from bad weather, and from the scorching sun).

It turns out that a variety of types of recreation have been collected at one location: you can swim and sunbathe on a rented sun lounger, sip a refreshing drink at the bar, dance during parties and have a romantic dinner, seeing off the setting sun. In addition, summer events will definitely thunder here more often: according to the creators, "Summer" is open to suggestions. The first large-scale music festival - the legendary "Our Cosmos" - will unfold here in July.

Territory

Several different zones are adjacent. "Summer" includes a cafe, a bar, an open chill-out area, a clean beach with a romantic promenade and a spacious outdoor pool.

First of all, pay attention to the updated terrace with floor-to-ceiling panoramic windows; it is here that you will be able to fully appreciate the beauty of the local nature, without fear of the vagaries of the weather. Capacity - up to 150 guests; if necessary, additional tents will be installed. In a room under an air canopy, they will offer to stay exclusively on soft sofas at tables for four guests and larger companies. Here you will also find a compact bar with high chairs and a contact stand made of natural wood.

The covered terrace is notable for floor-to-ceiling panoramic windows.

Can be accommodated on sofas for four or larger companies

You can also have a bite to eat or drink lemonade in a compact bar

In the open-air beach bar (of course, able to protect guests from sudden natural surprises with a small “roof”) you can look even in swimwear, unlike the already mentioned location.

The open-air beach bar will allow you to accommodate even in a swimsuit

The outdoor terrace - the chill-out area - is equipped with low tables, as well as bright sofas and armchairs / chairs of all stripes (some are right on the grass). There are 6 of them in the VIP zone; the middle zone has 3 tens; the zone without service by waiters will accommodate fifty more.

Spacious chill-out area for a large number of guests

The last attractive location is an area with a pool and sun loungers surrounding it with tables for convenience and umbrellas to escape the heat, as well as a pier leading to the reservoir.

In addition to the clean beach and directly to the Zaslavsky reservoir, it offers an outdoor pool

For convenience, tables and umbrellas are installed near the sun loungers.

Young guests are also welcome here: for them, a green island near the open terrace is complemented by a playground with a slide, a rope ladder, a swing and a chalk board for drawing.

Food and drink

The menu of the cafe "Leto" has changed beyond recognition: last year they offered only drinks and snacks; looking there today, you will find a mixed menu: a local chef presented it in the form of a mix of positions from European, Mediterranean and Mexican cuisines.

It includes a full range of dishes - from salads and appetizers to hot dishes and desserts. It is worth saying that the most attractive classic dishes are collected in the culinary card, but in the author's interpretation.

The bar menu is notable for its impressive range of drinks (including non-alcoholic ones, for example, homemade lemonades at 20 rubles per liter). There are, of course, classic cocktails in a skillful serving.

Verdict

In the cafe "Leto" you can have a delicious meal, spend the evening with background lounge music, and on weekends from 12:00 to 15:00 and from 17:00 to 20:00 have fun to the sounds of dj-sets. There is a convenient access to the territory, two spacious parking lots (as well as communication with the city via a fixed-route taxi). Price range - medium and above. Entrance to the territory of the "Sailing Center" will cost 2 rubles (after 20:00 - free of charge).

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Finally, your cherished dream came true - you opened a cafe on the beach, your own bar. Here you are happy to offer ice cream, fruit and vegetable juices, cold cocktails to everyone. But do not put off buying equipment for your bar for the summer, everything needs to be planned and thought out carefully in advance. And we, for our part, will tell you what the equipment should be in your institution. If you postpone this question for later, then there is a big risk of a huge overpayment, since the prices for equipment used in the summer season increase significantly.

In order to organize the efficient operation of your beach bar, you will need appropriate bar equipment. Naturally, if compared with a classic restaurant, then it needs much less, but we must not forget that it should not let you down at the right time. After all, in hot weather there are many who want to drink something cool. Therefore, the first requirement for bar equipment is a high level of performance and reliability.

Therefore, you need to opt for professional equipment that has a long service life. You will have to pay close attention to refrigerators, ice makers. After all, the secret of your successful activity will lie in the absolutely uninterrupted delivery of cold drinks and ice. Initially, before choosing equipment, you should develop a concept for a bar - what will it be? Non-alcoholic bar, coffee bar, beer bar, fresh bar and so on.

Let's assume that you want to open a simple ordinary bar, which will have a standard set of assortment: coffee, beer, water, fresh juices, cocktails, ice cream. So, for successful activity you will need the following equipment:

Ice maker;

Refrigerators;

Mixer for cocktails, and for dairy ones as well;

coffee machine;

The juicer is powerful;

Blender.

Refrigeration quality equipment at the summer beach is the most basic equipment. And the success of your enterprise will depend on its smooth operation.

An ice maker is also an almost essential item. In an institution operating on the beach, there must always be ice, without fail.

A cocktail mixer is also necessary, because cocktails are especially popular in such establishments.

The blender will be indispensable in chopping fruit.

A juicer is always relevant, in any institution. And it must be of good quality.

Well, you don’t need to talk much about the coffee machine. This is a must have for any establishment.

The Theros Wave Bar is unique in its nature and design - it is made of real volcanic rock.
There are always free sun loungers on the beach, the service is beyond praise, and the seascapes cannot be described in words - you will not find such sunsets as in Santorini in any other place!

Bar Purobeach (Marbella, Spain)

The bar is located right on the beach and offers its visitors a stunning view of the rocks of Gibraltar and the Atlas Mountains of Morocco. It is no wonder that crowds of party-goers from all over the world come here - the bright and stylish interior design has repeatedly appeared in the most fashionable magazines.

While watching the sunset from your own gazebo, get ready to dance the night away around the pool to the rousing tunes of world-famous DJs.

Bar Hula Hula Beach Bar (Hvar, Croatia)

Perched on cliffs jutting out into the sea, this dynamic bar offers great drinks and upbeat music.

And the sunset over the Adriatic Sea leaves no one indifferent! Relaxing atmosphere and the freshest dishes of seafood every day delight the guests of the institution.

Ushuaia Beach Hotel (Ibiza, Spain)

This popular bar is known for some of the hottest parties in Ibiza. On the stage of this institution, the most famous DJs in the world present their latest compositions.

The beach bar offers its guests comfortable sun loungers, delicious meals and a wide selection of drinks.

Tropicana Beach Bar (Mykonos, Greece)

During the hot European summer, it is a must to grab a refreshing cocktail and cool off at Tropicana Beach Bar, which is one of the best beach clubs in Mykonos and has been rated as the best beach bar in the world.

In the evenings, the most popular DJs play here and the entire beach is filled with vacationers.

Bar Z-Plage (Cannes, France)

The luxurious Z-Plage bar offers stunning views of the Bay of Cannes, where guests can relax on comfortable sun loungers. The Michelin-starred restaurant will delight its visitors with healthy and gourmet cuisine.

And in the summer, the brightest fireworks scatter in the sky, bringing the atmosphere of a holiday and a great mood.

Blue Marlin (Ibiza, Spain)

The world-famous Blue Marlin Ibiza bar offers its guests the perfect combination of relaxation and entertainment. The central stage gives a special luxury to this institution.

No matter how you want to spend your time - sipping champagne in a sun lounger or "breaking out" to the compositions of the best DJs - Blue Marlin will make a great impression on you in any case.

"Summer, sun, sea, beach, this evening will be ours!" - such words sound in the head of most holidaymakers heading for cool water and hot sands to spend their long-awaited vacation.

Some of them have in their pocket a chic voucher to foreign countries, which gives them the opportunity to relax for a week or two in the all inclusive style. And others rush in trains, buses or private cars towards the coastal expanses of our homeland. Both of them are united by a feeling of lightness and a great desire to have fun spending the money earned during the year.

Therefore, residents of resort towns are not only happy to rent out even the smallest living space at their disposal, but also make good money on trade and organizing summer beach activities. Business on the beach is developing by leaps and bounds, annually bringing its owners a very good income.

Ninety days a year

Unfortunately, earnings on vacationers are seasonal. On average, only three months a year, our compatriots have the opportunity to make a profit. And only in some regions of the country the number of "profitable" days can be increased by a maximum of sixty more.

The term is short, but a properly organized business on the beach can bring income sufficient to open another one of your own business. In addition, the whole working day will be held at the edge of the sea, under the warm rays of the sun. Such workdays promise a fun and serene pastime.

On your marks!

Summer is coming, there is a desire and an opportunity to earn money. Where to start? First you need to decide on a way to make a profit.

All existing ideas on how to successfully organize a business on the beach can be divided into two main categories:

the first does not require large investments: this includes selling food, renting storage cells, renting umbrellas and other inexpensive beach accessories;
the second needs significant investments: equipment rentals for recreation and water sports, attractions and other entertainment, summer cafes and restaurants, rent of the beach with its subsequent improvement.

Based on the opinions of experienced businessmen, it can be said that only a thousand US dollars is required to organize a small business. And such funds can be found quickly and without unnecessary difficulties. It would be a wish!

Simple Business Ideas

It's not that hard to make money on the beach. Probably everyone who at least once in their life rested by the water heard the cries of passing merchants: “Seeds, dried fish, hot corn!” Selling such an inexpensive product can bring a decent income. To purchase it, you will need "penny", and the profit will exceed the expense several times.

Unfortunately, everything has its drawbacks:

Such activities are incredibly tiring, because not everyone can do it all day under the scorching sun with a heavy bag at the ready, and a hired employee can seriously fail and even run away with all the proceeds.
This type of business requires permission from the SES, work without it threatens with big troubles. However, the vast majority of such traders work illegally, since the execution of the necessary documents is so expensive that all further activities lose all meaning.

The above example describes just one of the few ways to make money on the beach without having a lot of start-up capital. In the list of low-cost methods of earning, you can find the above-described storage room, the sale of kvass and other soft drinks. You can also organize a small massage room or provide the services of a swimming coach.

Almost everyone can turn simple business ideas into reality, you just need to find the most suitable one. And most importantly, do not violate existing rules and laws.

Comfort for your money

Recently, the requirement for the level of comfort among our compatriots has increased significantly. And if ten years ago, without hesitation, everyone laid a bed directly on the sand, laid out sandwiches and cut watermelon, today such a vacation will attract a few.

Beach improvement has become the number one issue in most resort towns. Vacationers need modern toilets and showers. They want to drink refreshing cocktails in small cozy bars located directly on the sand, or lie on comfortable sun loungers in the shade of umbrellas. And children simply need safe playgrounds and shallow pools with clean water. Such an arrangement of beaches can bring considerable income.

This is my beach!

It is legally established that all citizens of our country have the right to unhindered access to any water bodies and a 20-meter zone adjacent to them. That is, it is impossible to fence off the beaches and take money for entry. But how to rent a beach without violating the established rules?

In order for a legal entity to use any piece of the sea, river or coastal zone for its own commercial purposes, it is necessary to conclude an appropriate agreement. It spells out all the rules for using the leased area, what the tenant has the right to do and what it is strictly forbidden to do.

Such documents are issued by the Federal Water Resources Agency. Its branches are located in every region of the country. Only after receiving the necessary permits, you can start improving the beach and charge for the provision of services.

The owners of coastal attractions claim that entertainment on land and water is very popular with vacationers. This business on the beach can be called one of the most profitable and fast payback.

Everyone who has ever visited a well-maintained beach, without fail, rode the water slides. This is perhaps the brightest attraction that can attract both children and adults. It is absolutely safe, does not require special skills and special physical training from the user. Therefore, for the first season of work, you can fully recoup investments in such a business.

Entertainment on the beach very often includes riding various water vehicles. It can be a catamaran, jet ski, water skiing, banana. The use of such watercraft is associated with some risk to life, and the entrepreneur needs an experienced instructor on staff. Also, all customers will need to be provided with personal life-saving equipment.

I walk on water

A fairly new and very attractive, from the point of view of an entrepreneur, water attraction is the zorb. It is a transparent plastic ball about two meters in diameter. A person is placed inside the container, air is pumped in and pushed into the water.

The ball moves along the surface, and at this time the client inside is spinning, turning upside down, or gently “walking on the water”. The employee keeps the ball on the rope at all times and can quickly return it to the shore in case of an unforeseen situation.

Buying a zorb will cost one and a half thousand dollars, and only one worker will be required to operate it. If you place such a ball in a crowded place, its cost will pay off in less than a month.

Me with the wind along the way

Windsurfing and kitesurfing can also serve as a great way to earn money. Renting equipment for these sports is very popular. Of course, sailing, standing on a narrow board, or flying after a parachute without prior preparation is impossible. Therefore, at rental points, you can always hire an instructor, and then master the skill in a few lessons.

I'll take a piece of the sea with me

Finally, we will discuss the topic of souvenirs. Every tourist strives to bring with him from his vacation a small reminder of a fun time. To do this, buy cute inexpensive trinkets, decorated with images of the resort. Basically, these are magnets, mugs, small figurines. Such trifles are mandatory brought to all relatives, friends and colleagues. Visitors buy them in huge quantities, not counting the money spent.

A small outlet with a similar product, located in a place where vacationers gather, can bring unexpectedly high income. Of course, the competition in this type of activity is very high, but there are also a lot of buyers. The main thing is that the counter should have a wide and attractive assortment, and customers should be served by a smiling and contact seller.

After a cold winter and May thunderstorms, summer always comes. Tourists will come to soak up the water's edge, and seasonal entrepreneurs will be able to receive their long-awaited income.